What's good people? Welcome to the Light Minds
podcast. Today's episode I'm joined by
Scott Finley, who is a motivational speaker and the
founder of Inner Hype, a self improvement brand with a bit of
A twist. In this episode, Scott gets into
why the self improvement space has a people problem, the
difference between being pushed by fear and being pulled by
purpose while your environment matters more than motivation and
what it actually means to keep your own hype alive every single
day. I will admit I feel like I've
made a bit of a cock up and the audio from my end is pretty bad.
Sounds like I'm talking for a sock.
It is listenable but it's not the Chris quality that I'm used
to so I do apologise about that but it can't be perfect.
There is some imperfections along the way but hopefully the
message is all the same. If you haven't subscribed
already then please make sure you follow the show.
Not only does it allow you to get the fresh episodes every
Thursday in your inbox, but it also helps me to grow the
channel and get this to more like minded people who need to
hear these conversations. But without any further ado,
please welcome Scott. Scott, welcome to the show.
Appreciate it. Thank you.
How you doing? Good.
Yeah, always good.
Nice to speak to you, people like yourself.
Yeah, definitely. I'm, I'm looking forward to this
conversation. I feel like it might be a a bit
of self improvement tennis. We're going to go back and forth
with some things, but it's going to be exciting.
The first question before we get into all of that, that I asked
all of my guests is what is a like minded person to you?
Like minded person to me. Well, for, for me, I always, I
now believe that, you know, energy radiates energy.
So if I was to pick and if I wanted to socialise with
somebody that they would have to radiate that same sort of energy
and be on that same sort of level.
I mean, I'm more than happy. For me, I have kind of always
made it my challenge that if I was to go into a room and it
didn't have the energy that I wanted, then I would see that as
a challenge to try and bring that that mood, that vibe up to
my level of energy. So I do think that a like minded
person for me really is somebody that's just enthusiastic about
life. They've got a bit more to give
in a conversation in, you know, going out doing things and just
just having that vibe around them.
So yeah. Yeah, no, I like it.
So before we get into the space that you're in now with the
motivational speaking, which I'm really interested to kind of
talk about, what was life kind of like?
What's your background story? How have you managed to get into
what you were doing now? Background story for me.
So obviously born with a hearing impairment, probably about 50%
hearing loss. So that has had its challenges
grown up, but again, I like to think that the little challenges
that I've had throughout my life, they've built up the
characteristics to, to be the person that I am today.
I mean, again, I could just be talking to shite and, and you
know, it is what it is, but until you become self aware of
certain situations in your life, you won't look back and reflect
to realise how you've got to where you are today.
So being born with a heating impairment, but I've, I see more
positives than the negatives in that become a joiner in
construction for a long time after school.
So in school I was right into sports and all sorts of
different hobbies and whatnot. But after leaving there, went to
construction. From there I jumped into
property and then property I think it was, yeah, it was 2018.
I went down to an event and at that event is where I see my
first motivational speaker. So he said, trying to cut a bit
of the the back story out in terms of how I got there.
But from. I've always been a high
enthusiastic person, love life, love sports, love socialising.
Jump forward to 2028. Seen this guy on stage and I
thought what he's doing it. It resonated with me so much and
I thought I, I, I'm connecting with this on a level that I
believe that I've got such good energy just like him.
But why is it that so many people don't have that same sort
of energy or motivation? So again, reflect them back
digging into the insurance and outs of it.
I thought, well, what is it that's different about me than
other people that haven't got energy?
So that's where I basically started this journey in terms of
self improvement that I just, I was curious as to know what it
was. But I mean, I'm no different.
As I've said, I've went to school, had my challenges, left
school, I was in construction, construction property.
I mean, there was always that element of growth.
I believe I've always looked for growth in my life in terms of
sports. I played American football at
quite a high level, managed to play for Great Britain for two
years. So that again, it was always a
way of trying to look for improvement in challenges.
But this is my newest challenge now in terms of, as I've said
earlier, there's people out there that just don't seem to
have that drive and that get go for life.
I want to go out there and sort of tap into these people and try
and help bring them up to a level that's achievable for them
to go out and what I would consider them to live their best
version of their life, their best, their best version of
their best life. So that's pretty much where I'm
at, without getting into too much of the integrity for right
now. Yeah.
So what was it the I mean, who was the motivational speaker?
Is there anyone that I would know?
This I don't, I mean it, it was a property event.
It was all about the property, but it was nice that they got
somebody in to talk about the mindset.
So as you know that in life mindset is a big thing.
Again, unless you're self aware of what is happening and you
know, it's in property, it's quite a big jump to go from
nothing to maybe 12310 houses. So they brought that element
into just trying to help people adjust to go from A to B really.
So it wasn't like a big speaker or anything.
And again, somebody asked to do the day as to you know what,
what exactly resonated with you? And I was like, I actually can't
remember much of the talk. I think it was just like I was,
I was feeling it more than heeding it.
And that's when I just thought like, yeah, I just, I feel as
though that was cool and it's something that I wanted to do.
So is that like you'd never seen any sort of motivational
speakers before and that was kind of like your first person
into the industry? Yeah, bizarrely, I mean, how old
was I then? I think I was just 31 at the
time. So up until then, I, I, I think
back in like you say, American football being like, obviously
the motivational speech in, in, in this space, sorry, in the
locker room, everybody's getting fired up for the game, beast
modes coming out and all these sort of carry on, but never in
the sense of a motivational speech, you know?
Do you think a lot of the carryover well or a lot of your
interest maybe stemmed from the carryover in American football,
where I feel like Americans are quite like that.
Not in a in a bad way, it's like a really good way.
But they are like, they love like the team tools.
They love like, shouting, get energised, being big like
characters. Do you think you'd already like
thought about? Because I'm guessing you were
you playing American football before you went to the talk?
Oh yeah, like you say, I started playing American football when I
was 16. OK.
So that probably carried over into you obviously being in that
like environment and then seeing that you probably just like
match the two together. Yeah, but I mean, again, because
it's funny that I know when I don't like a bit of a public
speaking in school. It was a shambles, you know, it
was an absolute shit showing sense of product there.
I was so nervous. I didn't want to put myself out
there. I didn't really know what to
talk about. But again, when I think back the
the topic that we were talking about and discussing on stage,
it had absolutely nothing that resonated with me or inspired me
in any way, shape or form. So what I've come to realise now
that many public speakers, they're just good at what they
do because they enjoy talking what they're talking about and
they can resonate with it there. It inspires them and you know,
they've got value to offer to their audience.
Whereas if you don't have that, then your, your energy is going
to be flat, you are going to be mistakes.
You're not going to be want to, you're not going to want to be
like on stage. So but so back then, I'm not
going to say it was. But as you said, it could right
Well be that, you know, the natural progression through
American football, that the energy was there.
And people do say that I'm a bit Americanised because I'm quite
loud and in your face. But you know, that's part of the
parcel. I am deaf, you know, don't
forget that aspect. But I take that as a compliment.
I do so do. You think you kind of fell into
the role of such of motivational speaker is inherently loud, but
you think like you've just naturally been loud because it's
like to do with the the hearing impairment.
So it kind of, I don't know, I could be going in a completely
wrong direction here, but maybe you speak louder because of
that. No, this dishes.
I mean, I like, I like talking about this to a point that for
me, confidence growing up that I always see that having the
hearing issues when I was younger, that if I never voiced
up and asked people to speak louder, then I would be excluded
from a lot of the conversations. Because again, just being a bit
of a bugger that I did have heeding AIDS, but once I got to
secondary school I was too cool to wear heeding.
Aids. They went out the window and it
was just like, but although I thought I was, you know, in with
the gang, I couldn't hear Jack shit.
So I was constantly just asking people to repeat themselves time
and time again. And, you know, it got on a lot
of people's nerves. But I kept, I kept persisting
because I was like, I want to know what's being said.
I don't want to be out of the loop as such.
So it gave me that confidence that I kept getting knocked
back. So the resilience to just try
again, try again. So I'll look at it from both
angles. But at the same time, yeah, I
was like, right, if you want me to be a part of this
conversation, then unfortunately usually going to have to speak
louder than me. So again, I would sort of like
just raise the level of volume with the people around me.
But I do, I feel as though looking back, I've picked up so
many sort of traits from having a heating impairment that I can
really use to press forward in my life and, and help other
people sort of bring up there's like confidence for, for me, it
is, it's literally sort of going out there.
And I mean, when I listen, there's loads of different ways
that people can apply confidence.
But for me it's a case of like you've, you've got to go out
there and start trying just one step at a time, take a knockback
another step at a time. And eventually you will get
confident in your field of whatever it is you're trying to
get confident at. You mentioned that some people
obviously found it annoying that you'd have to then repeat
themselves at a louder stage, but do you?
Did you find that when people projected their voice and they
were forced to kind of be this high energy, they shifted the
way that they kind of portrayed themselves?
And I, I'm just thinking of a case of like, did seeing that
maybe spark another thing of getting into motivational
speaking? Because you could see when
someone like actually puts their energy into the way they speak,
into their tonality, into their voice, you can visually see a
difference in how they hold them, hold themselves.
Well, I didn't, yes, because I suppose at the end of the day,
being in the coaching space and, and trying to help people
improve their energy, a lot of it comes down to the state that
they're in. You know, if you're in a state
that you don't really want to elevate and put yourself out
there, But if I'm putting it on to people that in order for us
to have this conversation, you're going to have to change
your state. Are you going to have to speak
louder and everything? So again, I'm not saying that
that was ever the aim and I've totally understood that.
Like I said, I'm still picking up all the little like putting
the dots together as I'm moving along.
But yeah, I think that helping people because again, that's
that's another big factor, especially in today's world, I
feel as though everybody stayed so out of whack.
And it's a case of, you know, you can't really do anything.
You can't improve your life until you change the state that
you're currently in. And if it's a shit state, then
unfortunately you're not going to move until you become self
aware and you can start working on that.
Yeah, definitely. How did you what was the
transition of deciding OK, there's a property development
you was in? Property development, yeah.
So how what was the transition from there to getting into
motivational speaking the the lifestyle brand that you're
doing now? Well, as I say, as I'm still
involved in property development, I do like that.
And because again, I like to think that as I see it from both
angles, in the sense that property development for me, I
took great pride in knowing that I can take a building from
literally the bones of the building and turn it into
something, you know, really worthwhile, like a home for
somebody to live in. So watching that transition go
from here to here, it, it really did mean, you know, I, I felt as
though I could add a lot of value and I got a lot of like
fulfilment from it. So for me, it's the same sort of
process again, now that I'm seeing that if I can help take
somebody go from, you know, flat and fatigue to focused and fired
up, then it's the same sort of process, but obviously just
working with different tools and techniques to get there.
So I do again, try to think back as to what it is that gets me to
where I am and, and to do what I want to do.
And there is little, but this is where I mean, I like to talk
about self improvement now in, in terms of there's, there's
loads of different approaches that people can take.
Hence why what I want to try and do when I say that I'm trying to
rebrand self improvement is just add a different approach.
So you are at A and you're trying to get to B.
Then for example, you know, going into a room and having
group discussions, you know, that's one way of people getting
from where they are to where they want to be.
Retreats, sort of spiritual retreats, people can go there.
Church is another way. So for me, doing what I want to
do now, I want to try and help people transition from where
they are to where they want to be, but just add a different
style to it. And for me, it's more about the
loud put out their energy. So and I get it.
Obviously some people are look and think, right.
But that's not for me. But I understand I can't help
everybody, you know. So but if if people do take to
it and I can help you make that transition, then I'm all for it.
What do you think is wrong with the current self improvement
space? What do I think's wrong?
What's wrong with it? What?
What don't you like about the current self improvement space?
Well, that again, that's, I think so obviously my new sort
of concept that I've brought in here, which is obviously my
canned spring water actually need a drink.
I just don't feel as though people value this space enough.
They don't consider their self in a position to need it.
Where that's probably the biggest problem that I feel,
especially now with the way the world's going.
You know, there's there's so many people that's over
stimulated. I mean, myself included.
It's so easy to get sucked into digital media.
Social media can just get your it, it can change that state.
You know, you, you could before you went on your phone, you were
maybe feeling pretty good and then, you know, within 1520
minutes you're just strolling your state's gone further and
further down to a point that you just can't be asked to and
anything. So for me it's like it's, it's,
it's getting people and and having them become aware of what
overstimulation is doing. Because again, for me, if
you're, if you're overstimulated, then your
state's changing. But if it, if it goes on for
long enough, you find that you lose direction as to what it is
that you're actually aiming for. And I feel as though that's the
biggest driver for me around energy in itself.
So if you've got good energy about you, and if I asked you
what it is that you want out of life, then I feel as though
there's a pretty good chance you can tell me the direction that
you're going in. But if you're in a shit state
and I'm getting the bad vibes off you, then I more than likely
think that you're just sort of floating around.
You don't know what it is that you actually want, which I get,
you know, it's quite overwhelming.
But that is, for me, it's having people become more aware of
their situations. And as I've said, I've become
aware what do I need to do or who do I need to speak to?
So there's totally, there's loads of different avenues.
Just go and find out which one works for you.
And if it's myself or yourself that can help these people, then
fantastic. Yeah, I think people
underestimate the implications that social media has in terms
of the scroll. Like you said there, it's like,
oh, it's 1520 minutes. Like what is 1520 minutes?
But I don't think if you I don't think enough people delve deeper
into that of the sense of your kind of just training your brain
to be relying on achieving goals through scrolling.
So like the next video is a mini goal, like sitting there for 10
minutes and learning all these things.
And and oh, do you know what? I'm going to save that post.
Oh, what? Yeah.
Do you know that that little hat that he said that's pretty good.
I'll save that. I'll save that to my watch later
on YouTube, whatever it is. And that almost acts as like a,
like a goal setting, like, like, like you've achieved something.
And I think that's where it's becoming the problem of like
when a real goal comes around, when you actually need to do
something that you can't solve in 10 minutes.
There's not going to be a scroll or there are going to be
situations and circumstances where you have to endure or
sorry, eat shit for months and not get any results.
People don't want to do it. And this is I think is where
people, it's like we just trained ourselves to not want to
go through tough times in a way. No, I, I totally, I mean, we're
just getting so many of our needs met by the simple scroll
of a thumb. As you said, it just like hit
little targets. But then after the end of 20-30
minutes, you think, right, well, I've hit all these targets, but
what have they actually, you know, moved me further towards
what it was that no, the answer is more than likely no as so
it's just, it is. I don't like to bash social
media because I think it's absolutely fantastic.
It's great, but only if it's used in the right way.
Yeah, because I mean, we have to use it.
It's a catch to me too, because I hate social media.
But I also know that to do what I'm doing, to do this, to sit
and have conversations with people like you, it's I have to
do it like it's it's never going away and it's only going to get
worse. But I think the really important
what you said there about having the awareness of like sitting
there for 1020 minutes because I'm I'm sure me and you still.
We'll both do that. I, I will happily admit that I
do like a 30 minute doom scroll and then I get to the end of it.
I'm like, fuck, what have I done that for?
Like that is not, I've not got anywhere.
And I think it's good in this kind of space to get people to
start having that awareness of just like, OK, you've been
scrolling for 15 like 15 to 30 minutes to an hour.
How do you feel? How has that, like, changed your
life? Have you moved closer to
anywhere? Have you actually achieved
anything? And constantly reinforcing that
almost negative feeling of like, I'm doing this action and I'm
getting nothing out of it. And if anything, I'm probably
feeling worse because then you get to the end of the scroll and
you kind of, it's almost like that like post, not clarity.
You're like, oh, God, what have I done?
For lack of a better word or term.
Sorry. Yeah, it's a.
It's a confusing space. Yeah, I mean I've got two young
kids of my own and for me it's me and my wife are trying to put
procedures in place now how to navigate.
I mean Eva's 7, Evans 2. So Evans still a fair bit off
yet. But Eva, we don't give her any
form of social media, but even just like devices and you know
how we sort of navigate that and for example, just the the TV in
general, there's no telly in our house Monday, Monday, Tuesday,
Wednesday, no telly on Thursday. It's just if she wants to watch
anything, it's only Disney only. And the reason for that it's I
feel like I can monitor it a lot easier.
So we know that it's because I've seen it.
We let her go on a bit of YouTube now and again, but from
she's like, Daddy, I'm just putting such and such on.
That's fine. And within 25 minutes I'll go
and I'm like, what are you watching?
Like, how do we get to this? You know, because it just jumps
from one to the next to the next.
But I mean, I, I read an interesting study to say that
obviously a lot of kids are getting diagnosed with the likes
of ADHD and everything. And I mean, I don't want to fall
down that rabbit hole right now because I've got my own sort of
views and takes that might be quite controversial.
But this, this study for me was brilliant in the sense that no
wonder so many kids are being diagnosed with things like this
if they're just constantly being exposed to these devices, then.
But YouTube, I mean, when we watch Amazon stuff on Amazon
Prime, because we're that type, we don't pray for the, you've
got to watch the adverts, my little girl, be like adverts,
What's this? And I'm like, well, look at it
this way. It gives you time to just reset,
go to the toilet, do, do bits and pieces come back.
It's not like what she's expecting.
I just want to jump to the next one, to the next one, to the
next one. It's like, so I mean, but this
is happening to everybody. This like say this is over
stimulation at its best. So it's, it's, it is a challenge
to be tackled for sure. Yeah, I don't think there's
going to be much of an answer to it because it's such a big
force. But I was speaking to someone
last week who will be on the show in a few weeks to come or
by this time, by the time this one's coming, it would have been
out already. And we were talking about how
like things like, like anxiety or ADHD or even things such as
like autism that people like, it's the tendencies of that
trait. So like, oh, it's like now a
badge of honours would be like, well, I've got, I've got, I've
got a DHDI can't concentrate for more than 10 minutes.
I was like, have you got ADHD or can you not just concentrate for
10 minutes? Like there is a difference
there. One, they're, they're not like,
I think the word's mutually exclusive.
Like, but then people, I was talking to them about the frame
in which people put themselves in.
So like if you frame yourself to have ADHD, it's almost like you
identify with that word and then you go out there and act in the
way of what an AHD person was when actually you just couldn't
concentrate for 10 minutes, which is completely natural.
Or like anxiety, it's like as someone that struggled with it
for many years, I now question whether did I have anxiety or
did I just make it worse by thinking and telling myself that
I did and identifying with the word and that like going into a
an unknown environment that I'd never been in before.
Everyone has a has weird butterfly fees in the stomach.
Does not mean you have anxiety. It just means you're human.
You're just like a normal person.
It is at the end of the day, it's just the story that we tell
ourselves over and over again. Because to me, like I do, and
I'm not trying to say that there's people out there because
again, going back to what I do and don't like about the self
improvement space and and things I want to change is for example,
for me, the word mental health. You know, I've kind of, I think
it's, it's just a shame that I've come to a point that I, if
somebody mentioned their mental health, I kind of feel like
right, you know, I've got to ask the question, do you really have
mental health issues? And there's a couple of
different reasons I want to go down there is there's some
people that genuinely do have mental health issues and may
need their help. That's brilliant.
There's other people that I feel as though they're just
exploiting the system that, you know, there's too many companies
out there there now that they've got to put all these policies in
place as soon as somebody mentions that word mental
health. And you know, they've got to
sort of take that to a different level.
And then there's other people that, as I'm saying there,
they've just told themselves a story for long enough that they
believe that there's some sort of condition.
I mean, because using my own examples, being born with the
hidden impairment that if I'd of took the sort of pity party
approach, you know, the, the negativity side of it and just
sort of played on that. Well, there's only one I can
ever wear my heating aids, but I'm not cool if I don't wear
them. I don't stand out and just sort
of repeated these shitty stories to myself time and time again.
I, I think I would be so insecure, I probably wouldn't
leave the house. So it's up to me to say, right?
Well, no, this isn't true. I know I'm capable of doing XYZ
and he's the proof to back it up.
But if there is no proof, then it's up to me to go out and get
that proof. Go out and do the things I need
to do in order to change the narrative and change my story on
what I'm telling myself time and time again.
So and, and I get it because again, until you become self
aware, you don't know how long you've been telling yourself
these stories. So you might have to track back
as far as it goes. I mean, for me personally,
again, I don't like to go too far into because obviously I'm
not a therapist. I'm, I'm never going to claim to
be 1. So if people are suffering real
trauma, then by all means, you know, go and speak to a
therapist. But for me, it's like, if you
get to a point where you just feel a bit misguided, then you
know, that's where I feel as though I can help you project to
to where you need to be. But if it is the story that
you're telling yourself, then that's maybe the first thing
that you need to look at. Some people may not may not like
to hear this, but I'm going to just say it in in my own
personal experience of things, the labels that we give
ourselves kind of act as like a comfort blanket and a way of us
to deflect responsibility to actually go and change
something. So when I had anxiety, I told
myself that for so long, I mean, let me caveat this whole story
by saying I used to smoke weed every single day.
So was I was I anxious or was I just paranoid?
That's that's the question that I probably won't have the answer
to. However, by telling myself I had
this thing, this condition, let's just say I then gave
myself a reason to not going to have to do the things that
scared me. So going into public places, I
couldn't even phone like takeaways or doctors or speak to
like strangers on the phone without like sweating and and
just having this sense of anxiety.
But by identifying and attaching myself to that word so tightly,
it kind of defected any sort of responsibility for me to go do
something about it. Because if I didn't do it, I
could just be like, well, it's my anxiety.
Like I'm, I'm kind of fine. I can just sit behind that
comfort blanket. And then it didn't mean it meant
that I didn't have to go and do the work.
And I think sometimes it's, it's, it's a hard one to admit
to yourself, but some people find themselves in that position
quite a lot where we hide behind a term or, or anything to kind
of deflect responsibility to, to have to change.
Yeah, no, absolutely, definitely.
I think the self improvement space there, what you said about
I saw, I saw something the other day that was quite interesting
of like how do you kind of decide whether something is
really bad mental health or, or the situation you're in?
And the guy was talking about like a scale.
So it's from -10 to plus 10 and that's your state, that's the
energy that you're in. And the the -10 to 0 is where a
therapist would live. Like these people are just
trying to get people out of like their anxiety out of their like
deep root issues. A counsellor is kind of the same
thing, like you're in that negative state and you're trying
to get yourself back into the positive state.
But any sort of like self improvement, and I think this is
where people go wrong. Any form of self improvement is
literally getting you from A0 to A10 or it could get you from A3
to A7. It is just a case of right, you
are at a certain stage that you may be not so happy with.
Maybe there are small things that are happening that are
obviously weighing you down. But it's not in the realms of
mental health. It's not in the realms of like
depression, like real deep rooted depression, but you just
want to improve. And I think that is one of the
problems with self improvement is the fact that people feel
that they only need it when they're broken, rather than like
you could be improved all the time.
Like there is always somewhere, there are always levels in which
you can reach. Yeah, yeah.
No, I'm, I'm, I'm smiling there. You've just hit the nail on the
head for me as to what I find a lot of things with people that I
went to an event last year, I had a stand in an event
obviously advertising my services and everything and it
was, it was a Wellness event. So, but a lot of people that
will come in to speak to me, they, they would, you know, just
get chatting for a few minutes or so.
And then the first thing that they would say was like, all
right, so you help people with depression.
And I was like, well, look, if somebody comes to me with
depression, I'm more than happy to try and help them.
If I can't, then you know, I'll, I'll offer them some guidance
and where best to can go and get that, that extra help.
But what I found, and that's hence why I wanted to sort of
bring this out, is a lot of people were just, as I framed
earlier and you just hit there that they feel as though you've
got to come down to a certain level in order to need it to get
back up. Whereas I'm like, well, no,
that's because I, I've never, I've never felt that I've ever
scooped that law in my life personally.
Again, I've had a, a brilliant upbringing.
My family has been absolutely solely grown up.
You know, I've had a, a good childhood and right through my
teens, a good social life. I do think the structure of
American football played a big part in, in helping me sort of
stick to the good things in life as such.
But so I've never been depressed, I've never got there.
And again, I'm not trying to pin anything on anybody, you know,
but I'm like, but I want to keep that curve going up in terms of
just trying to improve myself. So what's to me?
What what's not to like there? What I am sure that if you
speaking to anybody there, if they went on an event, whether
it be Tony Robbins or Chris Williamson podcasts or to a Ted
X, you will find little sort of golden Nuggets in there or
within these talks that you could implement into your own
life and come out better for it. So I just I, that's why I wanted
to further cans, obviously, just to give you a bit of an insight.
There is when I found I was wanting to do because it was
pretty much in that moment at this event that I was doing.
Then I thought like something I've, I've got to try and change
this narrative like because I don't want to be labelled that
the people are only going to come to me if they hit rock
bottom, like that isn't the case.
So I thought like what, what, what in these approaches?
What do I consider what, what, what would attract me to want to
go and associate with something? And in the end it was energy
drinks for me, the likes of Red Bull, Monster, Luka's head, you
know, they're, they're always out there and it's, it's the
cooler, the sexier shit and the more exciting stuff, to be
honest. And I thought, well, they're
putting it out that if you want to live life with good energy,
you know, go and buy their drink, consume it and the way
you go. I mean, again, without touching
base on what energy drinks actually do to you, but for me
it's like, well, why can't somebody entertained that space?
But using self improvement, like the techniques that, you know,
we teach and the tools that we use.
So it's the same sort of, but that's where, so this here,
although it looks very much like an energy drink, it's just
natural spring water. Because for me, I thought I'd, I
can't be a hypocrite and go and put an energy drink in it.
And you're saying that. Oh well, right.
I'll give you this to start off, but there's this in the
background as well. So but I mean, I've always been
a big lover of water anyways, so I I really do enjoy drinking
water. But that is my hope moving
forward with in a hype as a brand is to try and get more
people to associate with it, but just for the reasons of wanting
to improve rather than, you know, I need to get myself out
of the hole again. If you're in the hole and you
want out, brilliant, But if you don't, then just come on board
and let's see if we can all grow together in a healthy way.
That going to get us from A to B to B to C to C to D and and
onwards really. Yeah, I feel like people have
misconceptions as well that they can only grow in like 1 domain,
like they can only get in shape, they can only like make more
money. But I feel like there are so
many things you can work on simultaneously to try and
improve yourself. And I just feel like if you
don't have anything, you'd just be bored.
Like I've, I would just be bored if it didn't have like little
side quests or little side hustles or projects that I was
working on. And again, this is not in the
realms of like money or, or business or whatever.
But like you can improve your speaking.
And if you're not like a motivational speaker, but like
you're speaking just the normal people, the amount of umms and
Rs and, and how, how nervous you feel like that's a project you
can work on or the depth of your relationships or the amount of
times that you're like practising gratitude or doing
things or having experiences that you really want to have.
And I think when you can see it as that in terms of improvement,
you just open up it. It makes this game of life
without having to sound like an absolute knob so much more
interesting because it's like, OK, what can I go and improve
on? Like what can I go and make
better? I did a post yesterday talking
about how do you measure self improvement?
Like how do you understand? Like, because there is no like
tangible metric in a way, there's no like, oh, I've made
more money this year. I feel like I've hit quota or my
business has made more money or I've lost weight.
But one of the things that I use for my own self improvement and
it arrived from, I don't know who who said it about content.
Like looking back at your old content and cringing a little
bit like, oh God, that I read like, I hate the way I speak
there, my tonality or the, the videos that I was putting out.
And then that's a sign to me that I've grown from that
person. And it's, I use the kind of same
thing in self improvement. If I can look at myself and two
years ago and think, well, OK, maybe you was a little bit like
you was wrong about a situation or like you handled that a bit,
not in a good way, then that's a sign for me that I'm not OK.
I'm getting better. Yeah, no, I I totally agree that
obviously my first post I put out was a couple of years ago on
social media and straight away just talking at the camera and
nobody else. As I've said, I'm I'm very
sociable person. I like that that people sort of
element. And when it was just me and the
camera, I thought like this is this is awkward as hell.
But the response was absolutely brilliant when I put it out
there, although it wasn't, you know, pitch perfect by far away
from there. But people, they, they
understood and they got the message.
But it's also as you, it's I've never really looked at it that
way. But obviously if I go back and
look at them posts now, then I'm thinking right.
Well, there's different Ways and Means that like as I've said
that for me, I can spill on a bit.
Some people enjoy it, but some people don't.
So I need to try and like, you know, punch the right message
across at the right times and you sort of try and drive more
value rather than just talking for talking sake.
Yeah, definitely. What are some of the, so you
mentioned that you're trying to rebrand self improvement.
So if someone works with you or if they come to one of your
talks, what are some less like unconventional routes that you
use to change someone's energy like you've mentioned or to get
them to start thinking in a different way?
What sort of things do you tell them?
For me, again, it's just like it's starting off where you
currently are. And pretty much what you're
consuming for me would be, let's start there.
What what are you bringing into your life that isn't relevant,
that isn't serving you? And nine times out of 10,
that'll probably be the content that you're consuming, you know,
but then you've got the people, the environments.
So where are you hanging around? Who the people that you're with?
So taking in that into consideration and asking the
question that is that really serving you to a purpose that if
it's not, then obviously we need to start trimming that out, you
know, get rid of the dead weed and, and start zoning in and
focus on what it is that you want to move towards.
And for me, a big thing is I, I always use the word inspiration
because I think it's brilliant in the sense that there's so
much of it out there, even though the world can sort of the
needle can press over to the negative side of what's
happening out in the world. But if you sort of strip the
clouds back, the sunshine's always there.
Again, how cheesy as that sounds, But it is if if you're
if you start looking in the right areas for what it is that
you want to look for, it will be there.
And then it's up to you whether you sort of start pursuing that.
But a lot of people, they're just, they're clouded by what's
in front of them and they can't strip you back.
So for me, the very first thing would be let's focus on what it
is that you don't want in your life.
Again, if you would ask somebody and say, right, start an
elimination process of what it is in five years time, what do
you not want of like your life to look like, like, I don't, I
don't want this, I don't want that.
And I, I, I don't want to be where I'm at now in terms of
where I live. I would like to move house like,
well, starting, believe it or not, these are goals or
directions that you're putting together without even realising.
So let's work on that. But again, it's, it's the
inspiration is to I, I feel there's always like I've, I've
always found ways to inspire myself again through just
socially when I was younger, the excitement of meeting up with
the lads and, and going out and just having fun basically.
And in American football, it was just like the, I used to have to
travel about two and a bit hours just to get to training.
And it was maybe sometimes 3 hours training bite to eat
another two hours. It would, it would take my whole
day. So like my physical energy was a
bit drained, but my mental energy was, was through the roof
in the sense that it was like I enjoyed the whole process of it.
You know, I felt inspired to do so.
So to me, if you can't, if you aren't looking at things that
lift your energy up, then you will stay in the current state
that you're in. So it's it's kind of like a.
I call it like an energy loop that we can follow around, but
the first thing would be the first step would definitely be
what is within your space that needs stripped back and let's
start looking at the right way do.
You think in your experience, negative motivation has a bigger
effect than positive motivation. So do you think people are more
motivated to move away from something than to move towards
the thing that they want? I mean, again, obviously the
motivation in terms of you've got like intrinsic and extrinsic
that I feel as though I've always had a lot of internal
drive. I really do.
Because I mean, that's what obviously the, the can literally
says like inner hype, life's best energy, your energy within.
So inner hype as well. Inner hype.
I mean, how I come about that a few years ago was the word hype
inner. So it's self-explanatory in that
way. But the hype for me hype it, It
can come, but it can disappear as fast as it was there.
So it's my job to keep my own hype alive every day because no
fucking else is going to do it. You know what I mean?
It's up to me. So when I get out of that bed,
it's up to me to look for the signs to write.
How am I going to hype my own sheet up today?
What am I going to do? So if it is in terms of the
motivation, if you are looking for things and just if you for
example work, although we are motivated to go to work to get a
payer, then if you think then what's what's holding you
accountable to go to work. The chances are a lot of people
have got a mortgage on their property.
So therefore to me, the biggest accountability holder there is
the mortgage company, because if you don't pay your mortgage,
they'll take your house off you. So therefore you are motivated,
you are driven to go to work, although you probably hate the
place just to pay the bills to keep them from repossessing your
house. So it's obviously that's you
being pushed rather than pulled. But for me, and there's nothing
wrong with that in the sense that obviously everybody needs
to pay the mortgage. I mean, I do it myself.
But in terms of how I want to move forward, I want to look for
things that pull me rather than push me.
And again, motivational speaking, helping people, this
is actually pulling my energy rather than me having to get up
and try and push it. Yeah, that's good.
What are the, what are the goals for in a hype?
What are you looking to? What's the future look like,
basically? The goals, well, like you say,
that's just, I mean, I could grow all big and grand, but just
one step at a time. Really.
It was only just before Christmas that I actually got
the can out into, you know, the, the sort of public eye.
I've been working on it for about 6-7 months prior to that,
which again, when I speak to people in that space, they said
it was, you know, that that's a really short time frame to go
from having the concept. Like when it just hit us, I
thought, right, this is what I want to do to actually find in
everything. But I slowly I want to sort of
build up a subscription based model.
So that's where I'm going to aim is that if people join onto the
programme, then we can use the cans as a bit of a, it becomes
the can itself rather than just being like a marketing angle,
which it kind of is. But I see it as a, it's another
ritual that people can use in their life.
So it's a psychological trigger as a bit of a reset.
So for me, again, going back to your environment, what works and
what doesn't is what, what's serving you within your
environment. I would like to think that if
somebody woke up the next morning and they opened the
fridge and they were feeling a bit grotty, the state was out of
shape. But then you see the kind of,
you know, hype and think, right, you know, I'm going to, I'm
going to track that and I'm going to reframe my energy
today. So that's like it's, it's I want
to put it out there and I want people to come on board that
actually genuinely just want to improve people that want to sort
of find that next best version of themselves in their life.
So it it is going to be hard for us because I am not really
social media savvy myself. So this whole branding and
marketing is going to be a bit of a whirlwind for us.
But this next year, well this year coming up, I just want to
start putting myself out more in terms of going to different
events, whether it be well-being exhibitions or sporting events
and, and start advertising to the level that I believe that I
am worthy and inner hype is worthy of sitting at just just
to help people so slowly but surely.
Yeah, like it what you mentioned there.
What are some of the rituals that you have that help you
build inner hype or help you show up as the best version of
you each day? Rituals for me again, well, I
mean, I'm, I'm a morning person. So when I drum on about rituals
for me, they tend to be a lot of them are framed around the
morning. And again, it's, it's, it's
funny that I think I even felt like I'm in a WhatsApp group
with some of my closest friends. And I'm sure that I only asked
them not so long ago. They, you know, are you a
morning person or not? And, and you know, the, the, the
debate got out there as to who's what.
And, and again, I'm not, I'm not trying, I'm not, there's not a
preference in this, you know, everybody's different.
But for me having the rituals in the morning and, and some of
them for me when I've, I'm, I'm not big on my phone.
I know a lot of people that get up and first thing they'll do is
reach for the phone like I have managed to.
And again, I think it just for people that want to improve, I
would say that there's no quick fix in this.
It is a lifestyle shift that you're trying to make.
And, and that's what I would always identify to people that
this isn't going to happen overnight.
You know, literally you do have to restart reframing your mind
and, and putting the steps in place.
But for me, I like to get up first in the morning and I
normally read about two pages of a book.
So it's hard because I, I tend to try and stay in bed.
But I like that because automatically, like that's the
first challenge because you've, you've still got the comfort of
the bed and the warmth and the lights are normally dim because
obviously my wife's still asleep.
So I've got to make sure it's a dim light.
But I see that as a challenge to you've really got to consciously
try and stay awake and keep focused on the book.
So even just for 2 pages. And if I do that, I'll find
right, well, that's like the sort of first ritual, the first
task tipped off, get out, out of bed.
And then for me it's, it's movement.
Well, after I've freshened up, which is pretty basic stuff.
I always like to think that there's routines and there's
rituals, ritual routines. Routinely I would say to
somebody, in order for you to get out of the house in the
morning, what's the very basic that you need to do?
Or will I get up, get dressed, brush my teeth, you know, the
very basics, right? So what can you add into there
that are going to improve your well-being?
Well, you don't necessarily need to, but you know that they'll
have an extra benefit in there. And for a lot of people, just
exercising. I mean, I like to go to the gym,
but getting up and and just exercising just lightly, nothing
strenuous. But I know that my energy isn't
the same if I leave the house and don't have that exercise.
So again, sometimes I know that I had a friend and they were
saying that they were sort of stressing out to the level that
if his youngest daughter woke up and sort of disturbed their
routines in the morning or through night, they didn't get
as much sleep. So it's therefore a knitted
chocolate. But I'm like, well, instead of
doing 30 reps of whatever exercise you were doing, just do
10. And then at least you can sort
of check that box off to say, well, I've still done what I
needed to do, it just wasn't that length of time.
So for me, I mean that that's a ritual in itself, that if you
can stick to the rituals that you've got, rather than just
thinking, Oh, well, I've slept in or I've done this and just
write the whole thing off. Because again, you, you will
only sort of fall into that trap of looking back and telling
yourself the story that, oh, well, I'm never making any
progress. So it's, it's easy.
It's a hard game to get into in the sense that once you become
self aware and you want to improve, there's there's so many
right and wrongs to how we will go about it.
I'm trying to think you said something before and I'm trying
to refer him back and I think it's gone and I've lost it.
But it was for me, I was thinking that it's in order to
improve. You want to do this.
But sometimes that was him in how many steps is is right?
So if you're looking at somebody and saying that's where I want
to be, but you don't realise that there's underneath that
there's 10 steps and you're trying to jump from step one to
step 10. That's, that's a big jump.
You need to go from step one to two, possibly 3.
So it's trying to find that right balance as to think right.
Well, just because somebody's there, that's my aim.
But I've got to take a different approach, a different route or
take their same approach. But what they're doing 8 years
ago, like it is actually a lifestyle shift.
So yeah, there's a, there's a lot of variables to it, but I'm
curious to know what. I do have many rituals that you
like to follow. Yeah, I've got kind of a short
one. My first one is that she'd wake
up and get out the door. I, I had try and create as much
space between me and the phone first thing in the morning.
So I'll wake up, literally just get dressed, don't even brush my
teeth and just get outside. There's like a 10 minute loop
around my house, 10 to 15 if that, and I will walk out there.
No phone, no headphones, no nothing.
Just kind of like just a waking up, B sort of just clicked in my
forks kind of thinking about the day.
And by the time I get in, I feel like I've almost earned the
right to have a cup of coffee. Because I feel like if I wake up
and just have coffee straight away, I'm like, fucking hell,
I'm just like dousing myself in caffeine.
So it gives me that kind of space in between, if you like,
and then it'll be journaling. So journaling every morning.
And then I've tried to implement recently a bit of like
meditation and breath work just to kind of see more, more so for
the visualisation benefits, which I've been reading about
in, in a couple of books. That one is a lot harder to
stick. I, I, I struggle with sitting
still, but it's a, it's a habit that I'm trying to curate.
But other than that, the main thing really is just to get the
first hour away from my phone for the first hour of a day with
no phone and some form of movement when I wake up.
Because then that kind of gives me the space to set the
intention for the day, think about what is I want to do,
think about tasks and everything that I've got in the calendar.
And if I do that, I usually put myself in quite a good position
to to show up as a better man that day.
Yeah, you know, yeah, I mean, I would.
That's one of the first things I would encourage everyone to do
it. You know, it's like rituals.
But also, again, if people say, well, I can't seem to stick to
any rituals, I can get them down.
The next question would be your environment, your home, the
room, because that can just have just a big impact that if you
get up and your house is a shit tip, just simply like you
haven't tidied up the night before, then no wonder that you
don't want to do the rituals that you've set out.
We've set them with good intention, but the environment
doesn't influence them rituals very well.
So like there's some, it's a bit of a domino effect if you don't
get the first one right then. So but yeah, there's there's
again, self improvement. It is quite a big scope and it's
trying to help people funnel it down to what serves them best.
100 percent, 100% where can people go if they want to see
more of your stuff? For me, at the minute, I'm just
trying to push everything out on social media as as big as
possible. So Facebook's probably the main
one for me. So if if anything, go Facebook.
But TikTok, I'm pretty new on to that.
But TikTok, Instagram, Facebook, they're probably the main
platforms that you would find me throwing a can around and
dealing with big energy things. But yeah.
Yeah, I love it. Well, I appreciate you coming
on. Well, I do appreciate this.
So thanks very much for the the opportunity to lose.
I'm very grateful for you. No worries.