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What is good people? 
Welcome back to the Like Minds 

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podcast. 
Today's episode I'm joined by 

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Lewis Potts who is an ex DJ and 
now a huge advocate for the 

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standard of coaching. 
We discuss how a heart 

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condition, lockdown and a 
drifting lifestyle pushed him 

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down the path of personal 
development, from partying to 

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losing 70 KG and building a 
successful business. 

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He goes into what he believes 
real coaching should look like 

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and how he's making a difference
to make coaching great again. 

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As always, this podcast will 
never have any adverts other 

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than my own, so if you haven't 
already, I would love for you to

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grab a copy of my book Almost 
Great, which is a practical 

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guide for helping you find 
purpose through structure. 

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And if you haven't already, make
sure you subscribe to the show 

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as it really helps me out. 
But it also makes sure that you 

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get those episodes every single 
week. 

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So without further ado, please 
welcome Lewis Potts. 

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Lewis, welcome to the show. 
Cheers. 

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For having me mate. 
Sounds weird saying my own name 

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to you, even though it's spelt 
in in a different way. 

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Yeah, yeah. 
Is it? 

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Is it Spanish? 
Is it? 

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Yeah, it is Lewis. 
But I just say Lewis Cos I I 

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don't want to be that guy. 
Correct. 

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Feels a bit wanky saying Lewis. 
Feels very wanky, especially in 

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the UK. 
Yeah. 

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Yeah. 
Before we jump into the the 

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conversation which we've spoken 
about off camera, I'm going to 

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go into coaching because I feel 
like it's a, it's a very hot 

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topic for you and, and, and for 
myself. 

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I want to ask you two things. 
First of all, first question is 

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what is a like minded person to 
you? 

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You've literally I've had like I
feel like I've only had like 30 

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seconds notice. 
You've just told me we're. 

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Going to do this I do this 
everyone and. 

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It's, it's a really good 
question. 

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I was like rattling my brain 
straight away. 

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I think to me, I think it's very
subjective in it. 

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I think to me, if I was thinking
about a like minded person, the 

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thing that I always try and come
back to because of a lot of the 

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situations that I've been 
through is I really I, I think 

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one of my main things that I 
look for people is that people 

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that are able to take 
responsibility for their 

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situation in their life. 
And then when you asked me that 

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question initially, I was like, 
right, OK, sometimes I try and 

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think of the opposite. 
I'm like, I don't know what a 

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like minded person is, but I 
know what a like minded person 

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is like, like what a non like 
minded person, whatever the 

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opposite is, I know what that 
is. 

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And, and it's this idea of like 
victims, people that give 

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control away to external 
situations. 

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That's the thing that I kind of 
like repel. 

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So I've actually gone, I've 
actually reverse engineered it 

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from that. 
So to me, it's somebody that is 

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able to take personal 
responsibility for the 

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situation, whether it is or 
isn't their fault, whether it is

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or isn't something that they 
have created themselves 

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personally. 
But the people that I relate to 

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the most and connect with the 
most are similar to me in that 

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sense. 
Yeah, no, I like it. 

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I asked that question a because 
it was obviously the name of the

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show. 
But it's interesting to see that

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pretty much everyone has a 
different answer. 

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And I feel like if someone's 
listening, you can kind of see 

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that they're different 
characteristics. 

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There might be one thing that 
you say and it just like starts 

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to the domino for someone to 
think, OK, do you know what? 

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Maybe I'm I'm like this person. 
What's the most out there answer

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that you've had? 
Out there answer. 

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That's a brilliant, it's a 
brilliant question. 

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That's that's on the spot 
question as well, but I remember

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all the got to remember the 15 
people that well actually I only

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started like 5 episodes ago. 
So if I can't recall that's 

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that's pretty bad for me. 
What is? 

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Oh, in fact, then let's flip it.
What would your answer be? 

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My answer is someone that's open
to learning and curious so is 

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interested in something and that
doesn't. 

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I think people run with that and
think it needs to be like 

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academic or it needs to be in 
the self help space or or 

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something like me. 
But I just really respect 

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someone that has a curiosity for
something that doesn't just take

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something for like the surface 
value and actually wants to 

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understand how that thing works.
And that could literally be 

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anything. 
And I think that is just a great

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trait in someone. 
You can kind of tell you're 

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going to vibe with them because 
it's a, it's an indication to me

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that they've got like a bit of 
substance. 

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Yeah, when you see people get it
doesn't really matter what it's 

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about, right? 
When you see people just get 

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passionate about something and 
they they like when they're 

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talking about it, you're like, 
on one hand I'm like, I have no 

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relationship. 
I cannot connect. 

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Like I have no idea what you're 
talking about, but I'm buzzing 

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for you like. 
Yeah, that is it. 

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It's that it's that passion of 
it's like, I very, I don't know 

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about you, but very rarely we'll
have a conversation with someone

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that just gets into something 
and you can just see their 

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energy shifting. 
Like you ask them a question 

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about whatever it is. 
And as they start talking, 

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that's it. 
They just get, they speak 

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faster, they start sounding 
louder and they start having 

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hand movements and all that kind
of stuff. 

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So yeah, just seeing that is, is
pretty cool. 

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But I want to go into the 
coaching journey and I say the 

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coaching journey, all the 
beliefs you have about coaching,

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but for the listeners, just a 
little bit of context. 

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We'll do the little bit about 
you section. 

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And another thing I want to find
out is obviously the open heart 

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surgery. 
I can't, I can't jump on. 

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I'm here and, and not find out 
about that. 

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So yeah, tell us a little bit 
about what led you to this 

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point. 
So I, I, I kind of like fell 

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into coaching. 
I was one of those kids where I 

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was naturally gifted at school 
with like exams, so GCSE, a 

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level sort of level. 
At the same time I was playing 

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contact sport, rugby, American 
football, all that sort of 

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stuff. 
And then I went to university to

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party. 
I didn't go to university to go 

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to university. 
Like I never had this like 

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academic big goal. 
I never wanted to be, you know, 

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you know, he's beats kids when 
they're a kid, when they're kids

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and they're like, I want to be a
lawyer or a doctor. 

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It's like, no, you fucking 
don't. 

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Like whatever, like you want 
whatever I like. 

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I genuinely could not have told 
you what I wanted to be. 

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If you did seriously ask me, I 
probably would have said like a 

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fucking wrestler or something. 
I'm just like, I just want to. 

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I just want to play fight for a 
living. 

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I'll sit. 
So I've never really knew what I

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wanted to do. 
I went down the whole I was 

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DJing full time and I was 
working in hospitality and doing

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everything that came with that. 
And through that I got set in 

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that kind of like mindset of I 
never want to put down roots. 

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I'll never own a house. 
I'm going to just travel and I'm

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going to do this. 
And that started started on that

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journey. 
And while I was in Australia, so

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I went to I moved to Australia 
and I was living in Australia 

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playing high level American 
football over there. 

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And whilst I was over there I 
got basically I had this weird 

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episode 1 morning where I woke 
up and I tried to say a sentence

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and all of the words came out in
the wrong order. 

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And it was weird as fuck bro. 
Honestly it was weird as fuck. 

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I was there with my ex. 
So we went travelling together 

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and straight away she was like 
right, that's not right. 

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And then I went to say another 
sentence to her and all of the 

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words came out in the wrong 
order again. 

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I'm like what the fuck? 
Bear in mind I'm playing like an

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elite level sport, like 
representing the state of 

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Victoria, getting smashed in the
head and all of that sort of 

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stuff. 
So, so obviously it was kind of 

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like, yes, it was worrying, but 
it to me, it wasn't that I 

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wasn't like, holy shit, I'm a 
dying. 

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It was just like, all right, we 
should probably get this scene 

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too. 
Went through the Australian 

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healthcare system, which was 
amazing. 

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We get reciprocal healthcare 
when you're over there. 

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Had all these tests and they 
found that I've got this 

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condition in my heart. 
But it was really downplayed 

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when I was over there. 
So it wasn't that big of a deal.

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I carried on playing. 
I played two more seasons and 

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then I moved back from Australia
in 2018. 

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My grandma had passed away so I 
wanted to come back and see to 

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the family side of things. 
And then while I was back, I had

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no again, still no idea. 
Went back to renting a place in 

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Manchester, partying DJ and 
doing everything that came with 

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it. 
And then basically somebody that

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I used to know launched an 
online coaching business and 

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grew it massively. 
Like as in like I think like 8 

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or 9 grand in the first month, 
just a load of clients, like 

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literally 12 hour days, 13 hour 
days, 14 hour days. 

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But my kind of lifestyle was I 
went to work at like 10:00 PM 

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and I finished at like 3:00 AM 
and then I would sleep until 

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like 9, get up, go gym, chill, 
fuck about, go and do a bar 

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shift. 
And in that window, basically, 

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he said to me, do you want to 
basically come and spend your 

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days here? 
Like basically keep me alive, do

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my admin, make sure that 
everything keeps running so I 

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can keep pushing the business, 
coaching clients, etcetera. 

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And I'll just pay you some. 
It was like literally £500. 

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And I was like, yeah, sick, 
sound next to a mate and like, 

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do admin fine. 
Very quickly. 

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We used to sit in the spare room
at his mom and dad's house. 

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So I was sat next to him all 
day. 

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And very quickly I hear these 
like conversations that it's 

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having with people and the, the 
sort of stuff that they were 

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working on. 
And I was like, I could kind of 

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see myself doing that. 
And I just started badgering 

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him. 
I'd, I'd no intention of 

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coaching ever. 
I'd never had a coach. 

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I'd never been in shape. 
But I was like, the impact that 

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he's having on people is 
something that I want a piece 

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of. 
So I was on my own weight loss 

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journey, like from start to 
finish, I lost 70 kilos. 

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So I was already on my own 
weight loss journey. 

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I had no right like wanting to 
be a coach. 

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I was still like 135 kilos at 
this point, like, but I was 

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like, yeah, I really want, I 
want to be able to help people 

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because at the minute I play 
music to people that are on 

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drugs or I get people drunk. 
Like that's my, that's my like 

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what I'm giving to the world at 
the minute. 

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So I started badgering him and 
this was in like August. 

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I started badgering him. 
I was like, if you sell this 

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group programme, I'll do 
everything in it. 

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Don't worry about it. 
Like you just sell it. 

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I had again, no Instagram 
presents. 

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I wasn't posting coaching 
material. 

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You do that, I'll do this. 
And after a few months, I think 

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the first one was maybe February
the following year. 

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So I've been fucking pestering 
like and he did it and I ran 

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this group programme again, no 
formal coaching education, 

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nothing like that. 
But really interested in people,

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really interested in helping and
this idea of like service, which

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I believe coaching is. 
And out of the 30 people that 

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we've got, like in the 8 weeks, 
25 of them got like an insane 

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result. 
And from that point I was just 

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fucking hooked. 
So I kind of fell into it by 

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accident. 
I had never, I'd never, I'd 

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always trained in the gym for my
sport, but I'd always been over 

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it like overweight. 
I'd never been in shape. 

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I didn't give a fuck about being
in like it wasn't my thing. 

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So you know, a lot of coaches, 
you're like they've had ABS 

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since we were 14. 
They kind of leave school at 16 

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or college at 18 and they don't 
really know what to do. 

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So they follow the passion, 
which is training and that's 

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their entry into coaching. 
Mate, I was 29 years old and I 

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00:10:21,960 --> 00:10:23,320
was like, fuck it, let's give it
a go. 

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Let's look about and find out. 
But like you were saying there 

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about what a like minded person 
is to you, I am an absolute slot

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00:10:32,600 --> 00:10:35,320
for like I will just put myself 
in any, any rabbit hole 

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possible. 
As soon as I started to learn 

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about coaching, that was it. 
I was all in reading, doing 

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00:10:42,160 --> 00:10:45,800
courses, studying actual 
research. 

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00:10:45,800 --> 00:10:49,360
The one thing that university 
did give me was was the ability 

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00:10:49,360 --> 00:10:51,600
to, so when people say I've done
my research and what they mean 

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00:10:51,600 --> 00:10:56,840
is they've watched TikTok, the 
actual ability to find studies 

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00:10:56,840 --> 00:10:59,200
and try and condense them and 
stuff like this. 

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So I was just like, I just, it 
just started from there really. 

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And then the perfect timing, 
which is a weird, weird phrase, 

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was lockdown. 
So perfect timing. 

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This was obviously I'd started 
pestering him in August of 2019,

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00:11:15,920 --> 00:11:20,120
in May, I think it was February 
of 2020, we'd decided, right, 

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OK, let's give it a go. 
I'm going to dip my toe into the

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coaching and we'll see what that
looks like. 

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And then April, all the fucking 
gyms closed and his business 

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just fucking blew up. 
Like obviously he was an online 

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00:11:30,840 --> 00:11:34,960
coach, not an in person coach. 
And then he had that there where

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I think April 2020 is where I 
first started getting 101 to one

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00:11:39,480 --> 00:11:42,120
clients. 
There was still this weird 

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period where I'd been working on
the coaching side of things 

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00:11:45,960 --> 00:11:49,080
without people really knowing. 
I'd been essentially inside the 

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00:11:49,080 --> 00:11:53,240
coaching app, logged into his 
profile, sending messages to to 

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00:11:53,240 --> 00:11:55,640
clients and giving feedback and 
stuff like that. 

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00:11:55,640 --> 00:11:58,240
So that really allowed me to 
develop my own skills and my own

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00:11:58,240 --> 00:12:02,080
communication without this 
having to feel like I needed 

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00:12:02,080 --> 00:12:03,960
like the authority that I think 
a coach needs. 

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00:12:03,960 --> 00:12:08,520
So I, I kind of had a bit of a 
weird entry that way. 

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00:12:08,520 --> 00:12:10,800
And then, yeah, I started taking
on one to one clients and it 

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00:12:10,800 --> 00:12:12,640
just snowballed. 
It just snowballed. 

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00:12:12,640 --> 00:12:20,920
I worked for him from from then 
until October 2021, just 

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00:12:20,920 --> 00:12:22,880
handling 1 to one clients. 
Again, getting involved in the 

261
00:12:22,880 --> 00:12:26,360
group coaching side of things. 
But along this period, obviously

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00:12:26,360 --> 00:12:30,800
I've got this hard going, hard 
situation going on in April 

263
00:12:30,800 --> 00:12:34,240
2021. 
Basically, it had really started

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00:12:34,240 --> 00:12:38,680
to impact me mentally that side 
of things. 

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00:12:39,160 --> 00:12:42,120
So I, I didn't really know where
to go. 

266
00:12:42,120 --> 00:12:43,840
Like by this time I'd lost all 
the weight. 

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00:12:43,840 --> 00:12:47,440
I was in shape. 
I was like, I was on the surface

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00:12:47,440 --> 00:12:51,400
like, OK, but mentally I was 
like, I'm fucked. 

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00:12:51,400 --> 00:12:53,280
Like, I don't really know what 
to do about this. 

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00:12:54,120 --> 00:12:58,400
And then I saw this fucking 
advert for this free audio book 

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00:12:59,120 --> 00:13:03,000
by a guy called Paul Moore. 
And I downloaded. 

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00:13:03,000 --> 00:13:05,880
I'd actually heard him on a 
podcast probably, probably at 

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00:13:05,880 --> 00:13:09,240
that time, probably 1 of James 
Smith's podcasts back in the 

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day. 
And I was like, yeah, it kind of

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00:13:11,480 --> 00:13:14,160
sounds cool, but I don't know if
I believe it and all of that 

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00:13:14,160 --> 00:13:16,240
sort of shit. 
And I remember specifically just

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00:13:16,240 --> 00:13:19,640
launched his free, his first, 
his first book. 

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00:13:20,000 --> 00:13:22,400
So the one that was an audible 
Paul Moore, I can't remember. 

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00:13:22,520 --> 00:13:24,120
Will save your life. 
There you go. 

280
00:13:24,120 --> 00:13:26,480
Yeah, so, so I remember 
downloading that and it was on a

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00:13:26,480 --> 00:13:28,120
Friday and I didn't have much 
work to do. 

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00:13:28,120 --> 00:13:31,360
It was, it was that period a lot
down where the weather was 

283
00:13:31,360 --> 00:13:33,520
amazing. 
So I remember going for a walk, 

284
00:13:33,520 --> 00:13:34,280
right. 
No word of a lie. 

285
00:13:34,280 --> 00:13:36,480
I remember going for a walk at 
like 10:00 AM and just putting 

286
00:13:36,480 --> 00:13:39,560
this book on and thinking, fuck 
it, I'll listen to this book. 40

287
00:13:39,560 --> 00:13:43,200
minutes in, I'm like hooked. 
And I walked legit no word of a 

288
00:13:43,200 --> 00:13:46,760
lie for the entire six hours. 
I just stayed out and I just 

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00:13:46,760 --> 00:13:50,360
consumed this book in like 1 hit
and, and, and at that point I 

290
00:13:50,360 --> 00:13:52,240
was like, right shit. 
Because obviously in that book 

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00:13:52,240 --> 00:13:56,920
he's telling stories about 
people, people that I could kind

292
00:13:56,920 --> 00:13:59,800
of relate to that weren't in my 
exact situation, but basically 

293
00:14:00,120 --> 00:14:03,480
we're in this situation in their
life where they knew they needed

294
00:14:03,480 --> 00:14:05,360
to do something about it and, 
and whatever. 

295
00:14:07,160 --> 00:14:10,280
And at the time he was selling 
this four week course called 

296
00:14:10,320 --> 00:14:12,680
Unstoppable 28. 
His business looked a little bit

297
00:14:12,680 --> 00:14:13,840
different. 
Paul's business looked a little 

298
00:14:13,840 --> 00:14:16,600
bit different. 
It was like 4 weeks of 

299
00:14:16,640 --> 00:14:20,520
basically, I don't know if they 
were pre recorded, they looked 

300
00:14:20,520 --> 00:14:22,640
live but there was no like it 
wasn't on Zoom. 

301
00:14:22,640 --> 00:14:24,920
It was like cast into a Facebook
group and stuff like that. 

302
00:14:24,920 --> 00:14:26,440
And you had these tasks to do 
and whatever. 

303
00:14:28,120 --> 00:14:31,000
And it was all about like the 
goal setting and the journaling 

304
00:14:31,000 --> 00:14:33,160
and the the like real basic 
stuff. 

305
00:14:33,160 --> 00:14:35,040
But it was like £150 and I was 
like fuck it. 

306
00:14:35,040 --> 00:14:37,160
I was like well I got the book 
for free, pay the £150. 

307
00:14:37,160 --> 00:14:41,000
I was like, right, OK, 
absolutely took to that. 

308
00:14:41,520 --> 00:14:43,960
And then straight after that 
went into the 90 day thing, 

309
00:14:43,960 --> 00:14:46,280
which I think at the time was 
called like mansamation, which 

310
00:14:46,280 --> 00:14:48,280
was the first time that you 
actually got to interact with 

311
00:14:48,280 --> 00:14:51,360
him. 
So like by this point I'd been 

312
00:14:51,600 --> 00:14:57,280
what I thought at the time was 
coaching people in a body 

313
00:14:57,280 --> 00:15:01,320
transformation sense, talking 
about calories and training and 

314
00:15:01,400 --> 00:15:04,240
all of that sort of stuff. 
What people think coaching 

315
00:15:04,240 --> 00:15:07,640
believe coaching is these days? 
I'd also worked with a coach at 

316
00:15:07,640 --> 00:15:08,920
this point. 
I've been working with a guy 

317
00:15:08,920 --> 00:15:13,520
called Mike Harrison who now 
runs business and banter his 

318
00:15:13,520 --> 00:15:15,280
clients. 
I've stayed with him for like 2 

319
00:15:15,280 --> 00:15:17,720
years. 
He helped me get so I got down 

320
00:15:17,720 --> 00:15:20,600
from like 1:50 to 1:10 on my 
own, couldn't breakthrough. 

321
00:15:20,600 --> 00:15:23,880
Then he got me from like 1:10 to
1:00 to 2:00 to 8:00 and really 

322
00:15:23,880 --> 00:15:26,680
helped me on that side of 
things, which was again massive 

323
00:15:26,680 --> 00:15:31,120
for me because I I wasn't able 
to train because of this heart 

324
00:15:31,120 --> 00:15:33,520
situation. 
So the 70 kilos had to come off 

325
00:15:33,560 --> 00:15:37,000
just by diet. 
So having having him there to to

326
00:15:37,000 --> 00:15:39,080
bounce ideas off and give me 
feedback and stuff was really, 

327
00:15:39,080 --> 00:15:43,280
really useful again. 
So at the time I believed I was 

328
00:15:43,320 --> 00:15:46,120
receiving coaching and 
delivering coaching and then I 

329
00:15:46,120 --> 00:15:51,040
met Paul and my ideas of what 
coaching is. 

330
00:15:51,160 --> 00:15:58,200
It just, it blew it wide open in
the sense that I think a lot of 

331
00:15:58,200 --> 00:16:01,360
people still think that coaching
is to give people instructions 

332
00:16:02,160 --> 00:16:05,840
when actually by definition, and
again, I've gone down, I've got,

333
00:16:05,840 --> 00:16:08,560
I'm, I'm now accredited by the 
IAPCNM, which is the 

334
00:16:08,560 --> 00:16:10,280
international authority for 
professional coaching and 

335
00:16:10,280 --> 00:16:13,280
mentoring that like I've, I've 
done the work, got the T-shirt 

336
00:16:13,280 --> 00:16:15,840
now. 
And like, if you look at either 

337
00:16:15,840 --> 00:16:19,760
ICF, which is the International 
Coaching Federation, IAPCNMCIPD,

338
00:16:19,760 --> 00:16:22,960
which is Chartered Institute for
Personal Development, all of the

339
00:16:23,080 --> 00:16:28,560
big boys in actual coaching. 
Nowhere anywhere does it say 

340
00:16:28,600 --> 00:16:31,040
anything to do with giving 
instructions and telling people 

341
00:16:31,040 --> 00:16:34,080
what to do. 
Anywhere, every single 

342
00:16:34,080 --> 00:16:38,360
definition by all of the the 
governing bodies in actual 

343
00:16:38,360 --> 00:16:42,720
coaching, the entire 
conversation is around a 

344
00:16:42,720 --> 00:16:47,360
collaborative process between 
two people where basically 

345
00:16:47,680 --> 00:16:52,320
essentially really dumbed down. 
You ask good questions, that's 

346
00:16:52,320 --> 00:16:55,920
it, that that that's it. 
Like, and there are, there are 

347
00:16:55,920 --> 00:16:58,800
elements where you will need to 
tell people what to do, but 

348
00:16:59,000 --> 00:17:00,560
that's not coaching, that's 
instructing. 

349
00:17:01,080 --> 00:17:03,800
There are elements where you 
will need to tell people what 

350
00:17:03,800 --> 00:17:07,000
worked for you, but that's not 
coaching, that's mentoring. 

351
00:17:07,040 --> 00:17:10,119
And there's these things that a 
lot of coaches in my industry, 

352
00:17:10,119 --> 00:17:12,240
in the fitness industry just 
don't understand. 

353
00:17:13,280 --> 00:17:15,560
They just don't understand. 
And they get really, really 

354
00:17:15,920 --> 00:17:20,319
defensive when you try and say 
to them, look, I get it. 

355
00:17:20,319 --> 00:17:22,960
I know that you, I know that 
you've got online coach in your 

356
00:17:22,960 --> 00:17:28,480
bio, but trust me, I've worked 
with literally over 200 online 

357
00:17:28,480 --> 00:17:31,120
coaches. 
Now There's not that many that 

358
00:17:31,120 --> 00:17:35,480
are actually doing any coaching.
And it's, there's nothing wrong 

359
00:17:35,480 --> 00:17:37,560
with that, by the way, because 
when I was working with Mike, I 

360
00:17:37,560 --> 00:17:39,400
needed Mike to tell me what to 
do. 

361
00:17:39,720 --> 00:17:41,440
I needed Mike to give me 
instructions. 

362
00:17:41,440 --> 00:17:43,160
I needed Mike to hold me 
accountable. 

363
00:17:43,600 --> 00:17:46,040
But then when I started working 
with Paul and I'm getting on 

364
00:17:46,040 --> 00:17:50,480
these calls and I must, I'm 
coming to him with a problem and

365
00:17:50,480 --> 00:17:52,440
expecting him to tell me what to
do. 

366
00:17:52,840 --> 00:17:55,080
And all he's doing is sitting 
there and asking me questions 

367
00:17:55,080 --> 00:17:56,160
And I'm like, what the fuck is 
this? 

368
00:17:56,960 --> 00:18:00,360
I'm like, at first I was like, 
just give me the answer, just 

369
00:18:00,360 --> 00:18:02,600
tell me what to do. 
But then you start to learn the 

370
00:18:02,600 --> 00:18:07,320
research behind coaching and you
start to realise that people are

371
00:18:07,320 --> 00:18:10,080
three times more likely to stick
to something that they came up 

372
00:18:10,080 --> 00:18:12,400
with themselves than something 
that they're told to do. 

373
00:18:12,880 --> 00:18:15,840
All right, we have this, we have
this self efficacy thing where 

374
00:18:16,040 --> 00:18:19,400
we have this autonomy thing 
where we like to be in control. 

375
00:18:19,400 --> 00:18:23,440
We know something that I've 
studied recently is neuro 

376
00:18:23,440 --> 00:18:27,000
coaching, which is basically 
where you look at fMRI and how 

377
00:18:27,000 --> 00:18:30,080
the brain actually into plays 
with certain elements of 

378
00:18:30,080 --> 00:18:32,440
coaching. 
And how can we, how can we 

379
00:18:32,880 --> 00:18:36,520
nurture, how can we nurture 
safety in somebody so that they 

380
00:18:36,520 --> 00:18:38,720
are able to actually make 
decisions that align with the, 

381
00:18:39,160 --> 00:18:43,240
it's fascinating. 
But we know from neuroscience 

382
00:18:43,600 --> 00:18:47,320
that the number one cause of 
stress in all living creatures 

383
00:18:47,560 --> 00:18:51,640
is the removal of choice is the 
removal of freedoms, right? 

384
00:18:51,680 --> 00:18:53,520
You put somebody in a cage, they
fucking hate it. 

385
00:18:53,520 --> 00:18:55,440
You put a mouse in a cage, they 
fucking hate it. 

386
00:18:55,640 --> 00:18:59,240
You put any creature in a cage, 
you remove all their choices, 

387
00:18:59,480 --> 00:19:01,440
they hate it. 
It causes stress, like actual 

388
00:19:01,440 --> 00:19:04,640
stress. 
So all along, I thought that 

389
00:19:04,640 --> 00:19:08,400
telling people what to do and 
removing their choice was the 

390
00:19:08,400 --> 00:19:10,680
best way to get people to do 
things. 

391
00:19:11,040 --> 00:19:13,880
And that was positively 
reinforced by every now and then

392
00:19:13,880 --> 00:19:16,600
you'll get a robot. 
You'll get a robot that you'll 

393
00:19:16,600 --> 00:19:19,520
say, go and eat this food, do 
this training, speak to me in a 

394
00:19:19,520 --> 00:19:21,480
week, and they'll do it. 
And you're like, yeah, sick. 

395
00:19:21,480 --> 00:19:23,880
Nailed it. 
And actually, they're just 

396
00:19:23,880 --> 00:19:27,040
really intrinsically motivated. 
It's nothing to do with it. 

397
00:19:27,040 --> 00:19:28,440
You've not really had to do any 
coaching. 

398
00:19:28,920 --> 00:19:33,120
So the idea of actually asking 
people questions, that's why 

399
00:19:33,120 --> 00:19:35,640
people are more likely to do 
things that they came up with 

400
00:19:35,640 --> 00:19:38,760
for themselves. 
You have you every, I ask 

401
00:19:38,760 --> 00:19:40,840
everybody this question, have 
you ever had like a mate or a 

402
00:19:40,840 --> 00:19:44,160
partner or a pair or something 
like that where you've had this 

403
00:19:44,160 --> 00:19:46,680
fantastic idea and you've gone 
like, we should do this. 

404
00:19:46,680 --> 00:19:47,720
I really think we should do 
this. 

405
00:19:47,720 --> 00:19:49,840
It'd be a great idea. 
And they kind of like shut it 

406
00:19:49,840 --> 00:19:50,800
down. 
They're like, Nah, Nah, Nah. 

407
00:19:50,800 --> 00:19:54,000
And then like 2 weeks later they
go like, I've had this sick 

408
00:19:54,000 --> 00:19:57,080
idea. 
Let's do this thing. 

409
00:19:57,640 --> 00:20:00,320
And it's the exact same thing 
that you told them to do. 

410
00:20:00,760 --> 00:20:03,480
The difference is they now 
believe that it's their idea. 

411
00:20:03,480 --> 00:20:04,960
So they've taken ownership of 
it. 

412
00:20:05,240 --> 00:20:07,800
So this idea of personal 
responsibility, they've taken 

413
00:20:07,800 --> 00:20:11,480
responsibility for that idea. 
So now it's a great idea because

414
00:20:11,480 --> 00:20:17,040
they thought of it and it's what
I've done from that point of 

415
00:20:17,040 --> 00:20:19,600
getting qualified in in in the 
qualifications that I've got. 

416
00:20:19,880 --> 00:20:22,520
I then completely changed the 
direction of my own business, 

417
00:20:22,800 --> 00:20:25,560
which was still at the time body
and brain. 

418
00:20:25,560 --> 00:20:29,080
It was still very much space. 
Again, I was still working with 

419
00:20:29,080 --> 00:20:32,240
people that needed to lose 
weight, that had body image 

420
00:20:32,240 --> 00:20:35,000
issues, that had relationship 
with food issues, but I just 

421
00:20:35,000 --> 00:20:36,440
flipped it on its head and 
rather than me being the 

422
00:20:36,440 --> 00:20:40,800
dictator, I got people involved 
in the in the process. 

423
00:20:41,120 --> 00:20:45,080
I cut my client list down from 
like 50 something to like 35. 

424
00:20:45,480 --> 00:20:48,440
Start charging more money, but 
work with everybody on a way 

425
00:20:48,440 --> 00:20:52,600
more focused basis, having way 
more calls rather than it just 

426
00:20:52,600 --> 00:20:56,360
being a check in and a check. 
You'll get feedback each week on

427
00:20:56,360 --> 00:20:58,640
Loom and then I'll check up with
you halfway through the week. 

428
00:20:59,120 --> 00:21:01,080
It was just, it was a lot more 
like. 

429
00:21:01,440 --> 00:21:02,840
I'm getting called out here, 
yeah. 

430
00:21:03,440 --> 00:21:06,160
No, no, no, no. 
Like, but there's literally like

431
00:21:06,160 --> 00:21:08,760
the old me was that that was it.
Like you do your check in 

432
00:21:08,800 --> 00:21:10,960
midweek message. 
Yeah, absolutely. 

433
00:21:10,960 --> 00:21:13,880
But the thing, The thing is a 
for some people it works. 

434
00:21:13,920 --> 00:21:16,840
So if you're working with people
that just need to get in shape 

435
00:21:16,840 --> 00:21:22,120
for a fucking AB for holiday 
with a lads or whatever, the the

436
00:21:22,120 --> 00:21:25,520
fastest way to get them to the 
to to the result, the fastest 

437
00:21:25,520 --> 00:21:28,560
process is tell them what to do 
and crack the whip until they do

438
00:21:28,560 --> 00:21:31,320
it. 
But everybody in the industry 

439
00:21:31,320 --> 00:21:36,240
talks about sustainable and 
wanting to set people up. 

440
00:21:36,240 --> 00:21:38,080
So I'll be the last coach that 
you ever need. 

441
00:21:38,080 --> 00:21:41,480
And then everybody says that but
doesn't realise that by default,

442
00:21:41,480 --> 00:21:43,600
if you tell people what to do 
the entire time, they're always 

443
00:21:43,600 --> 00:21:46,600
going to need a coach. 
They're always so. 

444
00:21:46,640 --> 00:21:50,920
So either you're saying that for
your marketing to try and get 

445
00:21:50,920 --> 00:21:53,520
people to think, oh, after I've 
worked with after I've worked 

446
00:21:53,520 --> 00:21:55,840
with whoever, I'll never have to
pay for a coach again. 

447
00:21:56,040 --> 00:21:58,840
Or you genuinely believe that 
neither of those things are your

448
00:21:58,840 --> 00:22:01,960
fault. 
Like, again, my message now to 

449
00:22:01,960 --> 00:22:04,960
coaches is there's a lot of 
skill, there's a massive skill 

450
00:22:04,960 --> 00:22:07,280
set missing in the majority of 
online coaches. 

451
00:22:07,280 --> 00:22:11,000
And I can say that with 
confidence because I've worked 

452
00:22:11,280 --> 00:22:16,040
in previous roles where I had 
access to 250 coaches and I was 

453
00:22:16,040 --> 00:22:17,040
seeing what they were 
delivering. 

454
00:22:17,040 --> 00:22:19,560
And I've got the amplifier now 
and I see what people are 

455
00:22:19,560 --> 00:22:22,560
delivering on the way in. 
And it's, it's not, it's not 

456
00:22:22,560 --> 00:22:24,400
online coaches fault that they 
don't know this stuff. 

457
00:22:24,400 --> 00:22:25,920
It's because nobody fucking 
teaches them in. 

458
00:22:26,880 --> 00:22:29,920
It's like if you look at the 
traditional level 2, Level 3, 

459
00:22:29,920 --> 00:22:33,080
it's all about do this, set 
this, this is how you write a 

460
00:22:33,080 --> 00:22:35,280
programme. 
There's nothing anywhere about 

461
00:22:35,280 --> 00:22:38,040
behaviour change. 
And then people come out of that

462
00:22:38,040 --> 00:22:40,080
and the first thing that they 
look to do is a business 

463
00:22:40,080 --> 00:22:42,400
mentorship that teaches them how
to make money. 

464
00:22:42,840 --> 00:22:44,560
Again, no behaviour change 
involved. 

465
00:22:44,640 --> 00:22:47,880
And it's like, well hold on, 
your business will live or die 

466
00:22:47,880 --> 00:22:50,480
on the results that you are able
to create with people. 

467
00:22:51,000 --> 00:22:55,080
And those results live or die on
your clients adherence. 

468
00:22:56,960 --> 00:22:59,240
Telling people to eat a certain 
amount of calories in them not 

469
00:22:59,240 --> 00:23:03,280
doing it and then the next week 
telling them to eat the same 

470
00:23:03,280 --> 00:23:06,840
amount of calories like. 
It's yeah, there's no fact. 

471
00:23:07,240 --> 00:23:09,080
There's a, there's a well, 
there's a missing piece and 

472
00:23:09,080 --> 00:23:12,640
people just aren't aware of it. 
There's a lot I've got to take 

473
00:23:12,640 --> 00:23:15,320
in there that was. 
That was a monologue. 

474
00:23:15,920 --> 00:23:18,720
That was that was a lot. 
I'm going to try my best to to, 

475
00:23:18,720 --> 00:23:22,680
no, it's OK because when I get 
into it, I'm just like, you know

476
00:23:22,680 --> 00:23:24,520
what? 
Go just keep keep flowing into 

477
00:23:24,520 --> 00:23:25,240
it, you know? 
What? 

478
00:23:25,240 --> 00:23:27,200
It's not when you're like, when 
you see people get excited. 

479
00:23:27,200 --> 00:23:28,400
I was like, bro, you've got no 
idea. 

480
00:23:31,080 --> 00:23:33,080
So a little pattern is right 
because I have to ask this 

481
00:23:33,080 --> 00:23:34,680
question. 
What was your DJ name? 

482
00:23:38,320 --> 00:23:39,760
Completely irrelevant, I just 
have to know. 

483
00:23:40,200 --> 00:23:42,720
I had AI had a few I used to 
play in like bass music scenes. 

484
00:23:42,720 --> 00:23:45,560
So started out by playing like, 
I don't know, how old are you? 

485
00:23:46,160 --> 00:23:49,120
27. 
Maybe just at the end. 

486
00:23:49,120 --> 00:23:50,840
So I used to play in the bass 
music scene. 

487
00:23:50,840 --> 00:23:54,160
I used to play like tear out 
dubsteps, so people like Flux 

488
00:23:54,160 --> 00:23:57,640
Pavilion, Doctor P Borg or Chase
and Status back in the day. 

489
00:23:57,640 --> 00:23:59,080
I used to support people like 
that. 

490
00:24:00,240 --> 00:24:03,160
So my DJ name, which actually 
somebody at university came up 

491
00:24:03,160 --> 00:24:04,520
with because my surname is 
Potts, right? 

492
00:24:04,520 --> 00:24:08,360
My DJ name was Potty Mouth 
because I can't stop myself from

493
00:24:08,360 --> 00:24:09,560
mate. 
I had a fucking logo and 

494
00:24:09,560 --> 00:24:12,640
everything, which was basically 
like a graphic of my face with a

495
00:24:12,640 --> 00:24:17,440
toilet roll coming out like, but
but again, there's there's 

496
00:24:17,520 --> 00:24:19,520
interestingly, I was going 
through my I was trying to clear

497
00:24:19,520 --> 00:24:21,320
my camera roll the other day 
because I've got like fucking 

498
00:24:21,320 --> 00:24:23,400
30,000 photos or whatever 
ranging. 

499
00:24:23,400 --> 00:24:26,880
Like, you know, you get like 
iCloud and it just so back to 

500
00:24:26,880 --> 00:24:30,920
like 2015 and there's so many 
Flyers like chasing status next 

501
00:24:30,920 --> 00:24:33,520
name underneath potty Matt, like
all these big names where I've 

502
00:24:33,520 --> 00:24:36,440
played at like played at like 
fucking part life festival and 

503
00:24:36,440 --> 00:24:40,080
all this stuff. 
So it's it was another life. 

504
00:24:40,200 --> 00:24:42,120
But yeah, potty. 
Matt, I had to know. 

505
00:24:42,120 --> 00:24:43,280
I had to know. 
That was the first thing. 

506
00:24:43,600 --> 00:24:46,760
And then when you said about 
like you saw your mate getting 

507
00:24:46,760 --> 00:24:48,680
into the whole coach him and it 
piqued your interest. 

508
00:24:48,680 --> 00:24:52,000
What do you think honestly, like
interested you? 

509
00:24:52,000 --> 00:24:55,360
Was it just the fact that you 
wanted to like not be tied down 

510
00:24:55,360 --> 00:24:57,400
and this was your opportunity to
kind of like work from a laptop 

511
00:24:57,400 --> 00:24:59,800
and like do what he was doing? 
Or was it like the influx of 

512
00:24:59,800 --> 00:25:01,080
money? 
Or was it just like, was it 

513
00:25:01,080 --> 00:25:02,880
something else? 
That kind of thought, Oh, this 

514
00:25:02,880 --> 00:25:05,400
is the thing that I want to do. 
Legit, And this is where, again,

515
00:25:05,400 --> 00:25:08,160
this is a thing that I think a 
lot of coaches get caught in 

516
00:25:08,160 --> 00:25:11,440
this trap. 
Hand on heart, it was the impact

517
00:25:11,520 --> 00:25:14,240
that it was having on people. 
I was already earning good 

518
00:25:14,240 --> 00:25:15,640
money. 
I was, I was DJ and I was 

519
00:25:15,640 --> 00:25:18,840
getting, I was getting paid 
nearly £250 an hour in cash to 

520
00:25:18,840 --> 00:25:21,200
DJ and I was playing three or 
four nights a week. 

521
00:25:21,200 --> 00:25:25,160
So it wasn't the money. 
Again, at the time, like I said,

522
00:25:25,160 --> 00:25:27,200
at that stage in my life, the 
thought of being tied down, I 

523
00:25:27,200 --> 00:25:30,280
fucking hated it. 
I was, I was convinced that I 

524
00:25:30,280 --> 00:25:32,480
was going to get this. 
I didn't realise at that time 

525
00:25:32,480 --> 00:25:34,400
how big this heart condition 
thing was. 

526
00:25:34,960 --> 00:25:36,840
I was like, I'll get this scene 
to and then I'm going again. 

527
00:25:36,960 --> 00:25:39,080
I'm off. 
I'm not staying in UK. 

528
00:25:39,080 --> 00:25:41,400
Fuck that. 
So it wasn't the laptop 

529
00:25:41,520 --> 00:25:44,720
lifestyle, it wasn't the like 
being sat at my laptop. 

530
00:25:45,160 --> 00:25:49,120
It was genuinely holy shit is 
actually helping people. 

531
00:25:49,600 --> 00:25:53,240
And I think that's something 
that I've always, I've always 

532
00:25:53,240 --> 00:25:54,680
been really interested in 
people. 

533
00:25:55,240 --> 00:25:56,920
One of my favourite bits about 
again. 

534
00:25:56,920 --> 00:26:00,720
So when I wasn't DJ and I was 
managing bars, hospitality, it 

535
00:26:00,720 --> 00:26:03,280
was always the people that I've 
got to talk to. 

536
00:26:03,280 --> 00:26:05,560
I've always been real. 
I bought every single sports 

537
00:26:05,560 --> 00:26:08,880
team I've ever played for. 
I've always captained that I've 

538
00:26:08,880 --> 00:26:13,520
always been in these positions 
of almost like leadership, but 

539
00:26:14,080 --> 00:26:17,080
in an actual professional sense.
I've never had that. 

540
00:26:17,360 --> 00:26:20,240
I'd like I said, I was playing 
music to people that were on 

541
00:26:20,240 --> 00:26:22,360
drugs or getting people drunk, 
like they were my two kind of 

542
00:26:22,360 --> 00:26:25,720
like things. 
So I'm seeing some of the 

543
00:26:25,720 --> 00:26:28,640
conversations because again, I 
don't want to, I don't want it 

544
00:26:28,640 --> 00:26:33,480
to sound like I'm belittling 
body transformation and calories

545
00:26:33,480 --> 00:26:34,520
and training and stuff like 
that. 

546
00:26:34,520 --> 00:26:37,600
Because some of the, some of the
calls and some of the feedbacks 

547
00:26:37,600 --> 00:26:40,360
that that he was getting at the 
time were genuinely people being

548
00:26:40,360 --> 00:26:43,080
like, Oh my God, nobody's ever 
explained it like this. 

549
00:26:43,080 --> 00:26:45,240
This has changed my life. 
So, so it was. 

550
00:26:45,560 --> 00:26:47,880
So there's still a time and a 
place for that for sure. 

551
00:26:48,320 --> 00:26:51,040
And even with just the body 
transformation. 

552
00:26:51,080 --> 00:26:55,120
So if you can have a massive 
impact on people, I'm not saying

553
00:26:55,120 --> 00:26:57,280
that everybody needs to go down 
this rabbit hole of like 

554
00:26:57,280 --> 00:26:59,280
behaviour, changing mindset and 
personal development and 

555
00:26:59,280 --> 00:27:01,920
identity and everything. 
Because it is, it is a fucking 

556
00:27:02,040 --> 00:27:03,600
rabbit hole. 
Like if you're going to commit 

557
00:27:03,600 --> 00:27:05,360
to that, it is a. 
It's a steep learning curve. 

558
00:27:06,240 --> 00:27:07,400
What was your driving force for 
that? 

559
00:27:08,520 --> 00:27:11,640
For going down that rabbit hole,
what was happening with me. 

560
00:27:13,000 --> 00:27:16,240
So, so my situation basically 
like I said, I'd always been 

561
00:27:18,760 --> 00:27:23,320
when I was going through that 
period of like maybe 2013 to 

562
00:27:23,320 --> 00:27:28,720
2019 to to the time where 
everything got shut down by 

563
00:27:28,720 --> 00:27:31,040
lockdown, I was a completely 
different person. 

564
00:27:31,040 --> 00:27:33,400
I was like, I was I'm 6 foot 
three. 

565
00:27:33,400 --> 00:27:36,840
I'm not a small guy. 
I was like 100 and for 150 kilos

566
00:27:36,840 --> 00:27:39,720
at my heaviest, playing, again, 
an aggressive sport. 

567
00:27:40,160 --> 00:27:42,400
I used to be able to walk into 
most nightclubs in Manchester 

568
00:27:42,400 --> 00:27:45,120
and like spud the bouncers on 
the way in because I was DJ and 

569
00:27:47,080 --> 00:27:49,720
I basically used to be a bit of 
a Billy Big Bollocks, do you 

570
00:27:50,240 --> 00:27:52,520
know what I mean? 
And I was a completely different

571
00:27:52,920 --> 00:27:56,880
person and I had this if it. 
Again, I'm not proud of this if 

572
00:27:56,880 --> 00:27:58,160
it would ever kick off in a 
nightclub. 

573
00:27:58,160 --> 00:28:01,800
I was always like first man in. 
I just wasn't bothered by that 

574
00:28:01,800 --> 00:28:04,960
stuff. 
And then when I found out just 

575
00:28:04,960 --> 00:28:07,960
how serious this heart situation
was, I had to stop playing 

576
00:28:07,960 --> 00:28:11,240
sport, which was the thing that 
had always kept me sane. 

577
00:28:11,760 --> 00:28:15,200
Like the, the, the, the 
violence, the aggression inside 

578
00:28:15,200 --> 00:28:18,200
a controlled sport had always 
like helped keep me on the 

579
00:28:18,200 --> 00:28:22,640
fucking straight and narrow. 
Every I was, I could stop, I had

580
00:28:22,640 --> 00:28:24,520
to stop going out. 
Obviously everybody had to stop 

581
00:28:24,520 --> 00:28:27,320
going out. 
So I had this period in lockdown

582
00:28:27,320 --> 00:28:31,160
where I was in this literal 2 
bedroom flat in Didsbury in 

583
00:28:31,160 --> 00:28:33,680
Manchester. 
Like going to stir fucking 

584
00:28:33,680 --> 00:28:34,840
crazy. 
This is at the point where 

585
00:28:34,840 --> 00:28:36,840
everybody thought that if you 
went outside more than once a 

586
00:28:36,840 --> 00:28:40,520
day you were going to die. 
Like, like, it was a wild time. 

587
00:28:40,520 --> 00:28:43,400
It was weird so. 
I was kind of like, I was left 

588
00:28:43,400 --> 00:28:49,320
with all this time to really 
face who I am at the time. 

589
00:28:49,400 --> 00:28:54,240
And it wasn't that I didn't like
the answer of who I was, but 

590
00:28:54,240 --> 00:28:58,640
then it did start me on this 
journey of like I remember and 

591
00:28:58,640 --> 00:29:01,960
and so many people will do this.
I remember that first that first

592
00:29:01,960 --> 00:29:08,080
summer of lockdown 2020. 
So I downloaded Audible because 

593
00:29:08,080 --> 00:29:10,960
again, it was like spending a 
fortune on fucking books. 

594
00:29:11,480 --> 00:29:14,400
So I downloaded Audible and I 
did that thing, you know, I 

595
00:29:14,400 --> 00:29:16,760
don't know if you know, 
basically you get like a token a

596
00:29:16,760 --> 00:29:18,160
month to spend on a book on 
Audible. 

597
00:29:18,600 --> 00:29:21,040
If you pay for the year upfront,
you get like double the tokens. 

598
00:29:22,320 --> 00:29:26,280
So you get like 24 tokens 
instead of 12, same price. 

599
00:29:26,920 --> 00:29:29,720
And I remember in that summer, 
like blitzing through 24, like 

600
00:29:29,720 --> 00:29:32,440
my first one classic was Atomic 
Habits. 

601
00:29:33,200 --> 00:29:34,960
Our second one was Chimp 
Paradox. 

602
00:29:34,960 --> 00:29:37,280
And I don't know after that, but
literally I could, I could open 

603
00:29:37,280 --> 00:29:40,920
my phone now. 
And I thought that across that 

604
00:29:40,920 --> 00:29:45,000
2020 and 2021, heading into the 
surgery which I had in December,

605
00:29:45,680 --> 00:29:49,120
I went through 75 personal 
development books. 

606
00:29:49,320 --> 00:29:50,840
Jesus Christ, I thought I was a 
fan. 

607
00:29:51,760 --> 00:29:53,680
But The thing is, I wasn't 
implementing anything. 

608
00:29:54,560 --> 00:29:57,320
So, so I was like, it was just 
mental masturbation, mate. 

609
00:29:57,320 --> 00:30:00,440
It was just literally, I used to
be that fucking loser that would

610
00:30:00,440 --> 00:30:04,680
put the next one on his story 
and, and, and do the I set 

611
00:30:04,680 --> 00:30:07,320
myself the target a 12 year and 
I blitzed that in like 3 months.

612
00:30:07,560 --> 00:30:11,360
So I, I was literally doing the 
two out of 12/3 out of 12. 

613
00:30:11,360 --> 00:30:12,920
Do you know what I mean? 
Like working through these 

614
00:30:12,920 --> 00:30:15,560
books, but doing fuck all with 
them because I was listening to 

615
00:30:15,560 --> 00:30:17,120
them. 
A lot of them have these 

616
00:30:17,120 --> 00:30:20,000
questions and these tasks and 
these worksheets and all of 

617
00:30:20,000 --> 00:30:22,320
these exercises to do. 
I wasn't doing any of them. 

618
00:30:22,360 --> 00:30:25,480
I was like listening to him in 
the house and then I was getting

619
00:30:25,480 --> 00:30:29,200
out of my one walk a day and 
listening to him on my walk and,

620
00:30:29,200 --> 00:30:31,600
and again, just kind of like 
absorbed myself in this world. 

621
00:30:31,600 --> 00:30:35,920
So I was developing all the 
knowledge and then in that kind 

622
00:30:35,920 --> 00:30:39,200
of period towards the end of 
2020, that's where I finally 

623
00:30:39,200 --> 00:30:41,520
started to realise how serious 
this hard thing was. 

624
00:30:41,520 --> 00:30:47,080
So I got back from Australia 1st
of December 2018 and then I had 

625
00:30:47,080 --> 00:30:50,440
to re go through the NHS and 
redo all the tests, the MRIS, 

626
00:30:50,440 --> 00:30:54,400
the CTS, echocardiogram, 
etcetera to see what state I was

627
00:30:54,400 --> 00:30:56,800
in. 
And then it was like a three 

628
00:30:56,800 --> 00:30:59,360
month turn around between like 
scans and stuff like that. 

629
00:30:59,360 --> 00:31:01,520
And then obviously when COVID 
happened, that slowed everything

630
00:31:01,520 --> 00:31:04,440
right down because all the 
priorities, which is absolutely 

631
00:31:04,440 --> 00:31:06,960
fine. 
So there was this period where I

632
00:31:06,960 --> 00:31:10,560
started to very quickly 
deteriorate like because I was a

633
00:31:10,560 --> 00:31:14,680
very social person. 
Now all of a sudden I've been my

634
00:31:14,760 --> 00:31:16,640
ex partners, the same one I went
travelling with. 

635
00:31:16,720 --> 00:31:21,640
She she was a mental health 
nurse so she had to go to work. 

636
00:31:21,760 --> 00:31:25,160
So she actually moved out of our
apartment and one of our friends

637
00:31:25,160 --> 00:31:28,480
moved in. 
So again, I'm I'm locked in this

638
00:31:28,480 --> 00:31:31,400
two-bedroom apartment with one 
person. 

639
00:31:31,960 --> 00:31:35,880
My ex partner would have to come
round and she'd like sit outside

640
00:31:35,880 --> 00:31:37,200
the car and I'd sit at the 
balcony. 

641
00:31:37,440 --> 00:31:39,600
Again, it's when when everybody 
thought they were going to 

642
00:31:39,600 --> 00:31:41,320
fucking die. 
And obviously I've got this 

643
00:31:41,320 --> 00:31:44,880
heart condition, so there's no 
way that I was risking things. 

644
00:31:45,320 --> 00:31:48,240
Like people are talking social 
distancing and I'm like, oh 

645
00:31:48,240 --> 00:31:49,440
shit, I've got this heart 
condition. 

646
00:31:49,440 --> 00:31:50,920
This could actually be really 
dangerous. 

647
00:31:50,920 --> 00:31:52,560
I actually need to stick to this
shit. 

648
00:31:53,120 --> 00:31:55,480
So you see all these wankers 
going out to fucking flat 

649
00:31:55,480 --> 00:31:58,800
parties and stuff. 
I'm like legit like abiding by 

650
00:31:58,800 --> 00:32:01,040
the rules, spraying down the 
fucking shopping trolleys and 

651
00:32:01,040 --> 00:32:03,080
all that wankies, which in 
hindsight I'm like. 

652
00:32:04,280 --> 00:32:05,360
Yeah. 
You never know though, do you? 

653
00:32:05,360 --> 00:32:05,880
Never. 
No, No. 

654
00:32:06,160 --> 00:32:07,760
Absolutely not. 
And, and I would have done the 

655
00:32:07,760 --> 00:32:09,960
same thing if it was now like, 
again, like I've got this 

656
00:32:09,960 --> 00:32:14,840
condition and it's like legit 
the day like was in legit like 

657
00:32:14,840 --> 00:32:18,480
risk because of basically it 
developed into an aneurysm in my

658
00:32:18,480 --> 00:32:20,560
heart. 
And all I need is a, or all I 

659
00:32:20,560 --> 00:32:23,560
needed was a spike in blood 
pressure for the aneurysm to 

660
00:32:23,560 --> 00:32:25,560
rupture. 
And then that's fucking game 

661
00:32:25,560 --> 00:32:29,160
over. 
So in this period, I, that's 

662
00:32:29,160 --> 00:32:35,800
where I probably started really 
struggling in November 2020, 

663
00:32:35,800 --> 00:32:38,040
maybe. 
And then there was that five 

664
00:32:38,040 --> 00:32:40,880
month period where until I 
started working with Paul. 

665
00:32:41,760 --> 00:32:43,240
So again, I'm still coaching at 
this time. 

666
00:32:43,240 --> 00:32:44,880
I've still got clients, I'm 
still doing all this stuff we're

667
00:32:44,880 --> 00:32:48,160
still working on. 
But all I'm doing now at this 

668
00:32:48,160 --> 00:32:51,200
point is I'm doing what a lot of
coaches done is I'm reading or 

669
00:32:51,200 --> 00:32:54,360
listening to Atomic Habits. 
And then I'm just regurgitating 

670
00:32:54,360 --> 00:32:58,200
that to my clients, telling 
people that I'm a mindset coach.

671
00:32:58,200 --> 00:33:02,520
Do you know what I mean? 
Like I, I again, like, I know, I

672
00:33:02,520 --> 00:33:04,520
know these things sound funny 
and almost like I'm taking the 

673
00:33:04,520 --> 00:33:07,880
piss, but I, I talk to a lot of 
coaches and I'm like, there'll 

674
00:33:07,880 --> 00:33:10,680
be somebody with like mindset. 
They'll have mindset coaching in

675
00:33:10,680 --> 00:33:12,840
the bio and genuine out of 
curiosity. 

676
00:33:12,840 --> 00:33:13,960
I'm like, oh, that's fucking 
sick. 

677
00:33:13,960 --> 00:33:17,200
Again, I love this shit. 
What does that actually mean? 

678
00:33:17,240 --> 00:33:20,480
And then we'll get into it and 
they'll be like, oh, well, yeah,

679
00:33:20,520 --> 00:33:23,600
I have a question in my checking
form and it says like, how's 

680
00:33:23,600 --> 00:33:26,960
your mindset mean this week? 
And I'm like, right, yeah, OK, 

681
00:33:27,160 --> 00:33:28,800
yeah. 
Which is what one of the one of 

682
00:33:28,800 --> 00:33:31,880
the catalysts for what I do now,
Like what? 

683
00:33:31,880 --> 00:33:37,720
What I help people with now. 
So that for me was reading these

684
00:33:37,720 --> 00:33:39,960
things, re girding it to my 
clients, feeling like I've done 

685
00:33:39,960 --> 00:33:42,600
a great job. 
And then like I said, I, I 

686
00:33:42,600 --> 00:33:45,120
needed coaching math. 
I needed something I didn't, I 

687
00:33:45,120 --> 00:33:46,320
didn't know that I needed 
coaching. 

688
00:33:46,560 --> 00:33:48,480
So I signed into Paul. 
I signed up to Paul's thing. 

689
00:33:48,960 --> 00:33:52,400
And then like I said, from there
it was almost like feel like if 

690
00:33:52,400 --> 00:33:55,600
Paul was at Step 5, if if Paul 
was at step five, I was at Step 

691
00:33:55,600 --> 00:33:57,720
3. 
Like everything that he was 

692
00:33:57,720 --> 00:33:59,400
doing, like I never did that. 
I don't know how long you've 

693
00:33:59,400 --> 00:34:00,960
been with him. 
I never did like the dispenser 

694
00:34:00,960 --> 00:34:02,200
stuff. 
Like he's been on some mad 

695
00:34:02,200 --> 00:34:06,440
fucking journeys like, but but 
Paul, but Paul's like me is 

696
00:34:06,440 --> 00:34:09,840
like, we'll find something, 
we'll throw himself down the 

697
00:34:09,840 --> 00:34:12,679
rabbit hole. 
And then what Paul's really good

698
00:34:12,679 --> 00:34:14,880
at and what I'm really good at 
as well is like as I'm learning 

699
00:34:14,880 --> 00:34:16,760
something I'm really good at, 
like synthesising the 

700
00:34:16,760 --> 00:34:19,320
information and going, this 
bit's really applicable. 

701
00:34:19,320 --> 00:34:24,600
You don't need all of it. 
But this, this 5% out of this 

702
00:34:24,600 --> 00:34:27,600
six month course that I've done 
is really useful. 

703
00:34:27,600 --> 00:34:30,679
So I'll teach that. 
So that's what that that that's 

704
00:34:30,679 --> 00:34:33,719
like rather than what it used to
be with Atomic Habits. 

705
00:34:33,719 --> 00:34:37,080
I'd like every single analogy. 
It'd be in a check in form, it'd

706
00:34:37,080 --> 00:34:39,520
be in a check in feedback, every
single question that'd be in 

707
00:34:39,560 --> 00:34:40,719
this. 
I'd talk about habit stacking 

708
00:34:41,080 --> 00:34:43,320
again, like thinking you're 
doing this fucking great shit 

709
00:34:43,320 --> 00:34:45,159
when it would have been just 
easier for me to just send them 

710
00:34:45,159 --> 00:34:47,280
all the book. 
Yeah, read it yourself. 

711
00:34:47,600 --> 00:34:51,800
Yeah, in it, yeah. 
So, so that was the, I think the

712
00:34:51,800 --> 00:34:53,239
question was like, what was the 
catalyst? 

713
00:34:53,239 --> 00:34:56,280
But yeah, it was very much like 
it's what I needed. 

714
00:34:56,320 --> 00:35:00,000
And then when I started to see 
how much impact it had on me, I 

715
00:35:00,000 --> 00:35:02,000
was like, right, this is what I 
want to do. 

716
00:35:03,600 --> 00:35:07,520
Yeah, what? 
I don't have the, I don't 

717
00:35:07,520 --> 00:35:09,240
actually have the answer for 
this, but I'd be interested to 

718
00:35:09,240 --> 00:35:11,400
hear your thoughts. 
What is it that you think? 

719
00:35:11,680 --> 00:35:13,240
Because I, from the 
conversations that I've had in 

720
00:35:13,240 --> 00:35:15,480
this podcast, it's like there's 
a terrible thing that happens 

721
00:35:15,480 --> 00:35:17,240
and then everyone suddenly gets 
into mindset. 

722
00:35:18,360 --> 00:35:20,560
What do you think stops people? 
Do you think people would just 

723
00:35:20,560 --> 00:35:23,320
like have maybe it's completely 
out of our field of expertise, 

724
00:35:23,320 --> 00:35:25,240
have something inside them 
that's just like makes them that

725
00:35:25,240 --> 00:35:27,320
way inclined to then start 
getting into the personal 

726
00:35:27,320 --> 00:35:28,520
development. 
Because I know people that go 

727
00:35:28,520 --> 00:35:30,800
through shit and they fuck up 
their lives and they still fuck 

728
00:35:30,800 --> 00:35:32,960
up, like still go back through 
the same cycle. 

729
00:35:32,960 --> 00:35:36,000
They just don't ever have the 
curiosity to go and read about 

730
00:35:36,000 --> 00:35:37,160
it. 
Do you think there's any reason 

731
00:35:37,160 --> 00:35:40,320
for that? 
I think it's a lot more deep 

732
00:35:40,320 --> 00:35:43,320
rooted. 
I think the people that I think 

733
00:35:43,320 --> 00:35:46,920
the people that have something 
happen and then get into it, I 

734
00:35:46,920 --> 00:35:48,840
think the reason they get into 
it is because they need it. 

735
00:35:49,480 --> 00:35:51,040
At that point, it's like 
necessity, right? 

736
00:35:51,040 --> 00:35:55,120
Like if you were, if you were 
10% body fat walking around in 

737
00:35:55,120 --> 00:35:59,040
absolute statute, probably never
sign up with a coach like a like

738
00:35:59,040 --> 00:36:03,960
a fitness coach unless you maybe
wanted to compete or do a photo 

739
00:36:03,960 --> 00:36:05,040
shoot. 
But then again, there's a 

740
00:36:05,040 --> 00:36:08,120
necessity. 
Like people find these things 

741
00:36:08,240 --> 00:36:10,560
normally when there's a 
necessity for them, normally 

742
00:36:10,560 --> 00:36:13,160
when they need them. 
The people that have stuff 

743
00:36:13,160 --> 00:36:16,720
happen and then don't seek this 
stuff out. 

744
00:36:17,040 --> 00:36:22,160
This is where I struggle because
I have, I've kind of alluded to 

745
00:36:22,160 --> 00:36:23,200
it earlier. 
The worst thing that you could 

746
00:36:23,200 --> 00:36:26,880
ever call me is a victim. 
Like with the heart situation, 

747
00:36:27,680 --> 00:36:30,400
with a lot of other stuff that's
happened in my life. 

748
00:36:30,400 --> 00:36:33,440
Like not once have I ever been 
like, oh, poor me. 

749
00:36:33,440 --> 00:36:35,880
Like I'm all right, OK, what the
And I don't know if that's 

750
00:36:36,320 --> 00:36:39,040
passed down from my dad. 
He's quite like a stoic, like 

751
00:36:39,160 --> 00:36:42,320
just kind of get on with it sort
of thing, whether it's a 

752
00:36:42,320 --> 00:36:44,320
sporting thing, I don't know 
what it is. 

753
00:36:44,840 --> 00:36:50,760
But I do think that, and this is
where this well, I don't think 

754
00:36:50,760 --> 00:36:52,560
if they're listening to your 
podcast, this probably won't 

755
00:36:52,640 --> 00:36:57,160
apply to anybody, but I do think
that this will be the thing that

756
00:36:57,160 --> 00:36:59,040
triggers people. 
There are so many fucking 

757
00:36:59,040 --> 00:37:05,080
victims that walk among us. 
And it's because, and, and on 

758
00:37:05,080 --> 00:37:09,680
one hand, I understand why 
people take that route because 

759
00:37:09,680 --> 00:37:12,840
it's the easiest. 
It it relieves them them of all 

760
00:37:13,160 --> 00:37:17,560
responsibility. 
It's far, far easier to blame 

761
00:37:17,600 --> 00:37:22,480
external situations than it is 
to take responsibility and go, 

762
00:37:22,480 --> 00:37:26,040
fuck, I fucked up like I did 
this. 

763
00:37:26,080 --> 00:37:29,400
It's far, far easier. 
So I do kind of understand, but 

764
00:37:29,400 --> 00:37:32,480
it could never be me. 
And and I think they're the 

765
00:37:32,480 --> 00:37:35,680
people that even when they have 
situations that happen to them, 

766
00:37:36,360 --> 00:37:40,320
it's far easier to believe that 
they they've got they didn't 

767
00:37:40,320 --> 00:37:42,520
have a part to play in it. 
Like the heart situation is 

768
00:37:42,520 --> 00:37:45,240
whenever I'm public speaking, 
it's one of the topics that I 

769
00:37:45,240 --> 00:37:48,320
talk about a lot because 
contrary to what a lot of people

770
00:37:48,320 --> 00:37:50,400
believe, again, I was 150. 
I wasn't the healthiest fucking 

771
00:37:50,400 --> 00:37:51,640
guy, man. 
Like, do you know what I mean? 

772
00:37:51,920 --> 00:37:56,160
But actually it was something 
that was Bournemouth, so nothing

773
00:37:56,160 --> 00:37:59,640
to do with the weight. 
It was basically a bicuspid 

774
00:37:59,640 --> 00:38:02,920
valve that I'd been born with 
and overtime it had calcified 

775
00:38:02,920 --> 00:38:05,440
which had developed to an 
aneurysm. 

776
00:38:05,920 --> 00:38:12,160
So realistically, if I'd have 
not weighed 150 kilos, the same 

777
00:38:12,160 --> 00:38:14,040
thing would have happened just 
later in life. 

778
00:38:14,960 --> 00:38:18,160
So, so all I did like my my 
parts playing is it I 

779
00:38:18,160 --> 00:38:20,560
accelerated it. 
There was nobody else when I was

780
00:38:20,560 --> 00:38:24,200
in the in the ward recovering 
from from the surgery. 

781
00:38:24,440 --> 00:38:27,880
I was what, 30 years old at the 
time, 30/31/31 at the time. 

782
00:38:28,320 --> 00:38:30,760
The next youngest person was 
probably 65. 

783
00:38:31,600 --> 00:38:33,720
So. 
So yes, I accelerated it, but it

784
00:38:33,720 --> 00:38:35,240
wasn't my fucking fault that 
I've got this thing. 

785
00:38:35,240 --> 00:38:38,280
I've been born with it mate. 
It's like 1 in 100 men have got 

786
00:38:38,280 --> 00:38:40,280
it. 
Like you people don't realise 

787
00:38:40,280 --> 00:38:43,600
how common it is. 
I just was one of the 

788
00:38:43,600 --> 00:38:46,280
unfortunate ones. 
So one in 100 men have got it. 

789
00:38:46,440 --> 00:38:50,560
Most men will never know they've
got it, but if you play sport 

790
00:38:50,560 --> 00:38:52,760
it's accentuated. 
So basically it's the thing that

791
00:38:52,760 --> 00:38:54,800
a lot of the Premiership 
footballers do, you know, when 

792
00:38:54,800 --> 00:38:57,440
they just drop that on the 
field, it's the same thing. 

793
00:38:57,440 --> 00:39:01,600
So basically what happens is 
you're the the main valve that 

794
00:39:01,600 --> 00:39:03,880
opens and closes when your heart
pumps blood out, your body 

795
00:39:04,680 --> 00:39:07,400
doesn't close fast enough so it 
regurgitates blood back into the

796
00:39:07,400 --> 00:39:09,760
heart. 
So that Chamber of your heart 

797
00:39:09,840 --> 00:39:12,080
ends up with more blood than it 
than than it should. 

798
00:39:12,440 --> 00:39:14,480
So when your blood pressure goes
up, you're trying to force, 

799
00:39:14,480 --> 00:39:18,480
force even more blood into it. 
So an aneurysm is basically the 

800
00:39:18,480 --> 00:39:21,040
way that I describe it to people
is like when you've got a 

801
00:39:21,040 --> 00:39:23,520
balloon and you blow it up and 
like right before it pops, it 

802
00:39:23,520 --> 00:39:26,360
starts to go like a little bit 
see through that. 

803
00:39:26,360 --> 00:39:29,040
That's what that's basically an 
aneurysm. 

804
00:39:29,040 --> 00:39:33,200
So, so if you play sport, if you
live an intense lifestyle, if 

805
00:39:33,200 --> 00:39:35,960
you do all of these things and 
you're regularly raising your 

806
00:39:35,960 --> 00:39:38,680
heart rate, raising your blood 
pressure, it makes it worse. 

807
00:39:38,680 --> 00:39:41,640
So that's why Premiership 
footballers, there's a couple of

808
00:39:41,640 --> 00:39:45,040
sprinters in the past five years
that during the 100 metres it's 

809
00:39:45,040 --> 00:39:50,520
just gone, like it's ruptured. 
So, so it's not like it's 

810
00:39:50,520 --> 00:39:53,160
nobody's fault that you've got 
this thing, but it's still my 

811
00:39:53,160 --> 00:39:55,040
responsibility to deal with it. 
Yeah. 

812
00:39:55,680 --> 00:39:59,400
You know, like the the best 
analogy, and I think I don't 

813
00:39:59,400 --> 00:40:01,880
know whose analogy it is, but I 
think I heard James Smith say 

814
00:40:01,880 --> 00:40:05,400
this fucking ages ago, that 
basically the way that he 

815
00:40:05,400 --> 00:40:08,920
describes it is if somebody. 
Puts a baby in a basket on your 

816
00:40:08,920 --> 00:40:12,440
doorstep and knocks on the door 
and runs off. 

817
00:40:12,440 --> 00:40:15,520
Not your baby, just a random 
person in a, in a tough 

818
00:40:15,520 --> 00:40:17,880
situation, doesn't know what to 
do with this kid. 

819
00:40:18,080 --> 00:40:20,480
Puts a baby in a basket, covers 
it in a blanket, knocks on your 

820
00:40:20,480 --> 00:40:22,840
doorstep and fucks off. 
Well, that's not your fault. 

821
00:40:22,920 --> 00:40:26,360
It's not your baby, but it's now
very much your responsibility. 

822
00:40:26,880 --> 00:40:28,880
But it's very much your 
responsibility to deal with that

823
00:40:28,880 --> 00:40:30,280
thing. 
What you're going to do shut the

824
00:40:30,280 --> 00:40:34,840
door like you're going to do 
what needs to be done to make 

825
00:40:34,840 --> 00:40:36,200
sure that that person's all 
right. 

826
00:40:36,760 --> 00:40:39,880
It's just when people have to 
flip that on themselves, they 

827
00:40:39,880 --> 00:40:42,200
start to struggle with it. 
So the heart situation is not my

828
00:40:42,200 --> 00:40:44,800
fault. 
So, but if I'd have gone into 

829
00:40:44,800 --> 00:40:48,000
victim mode and not taken 
control of it and responsibility

830
00:40:48,000 --> 00:40:51,800
for it and done anything about 
it, I would legit probably be 

831
00:40:51,800 --> 00:40:55,200
dead right now. 
And it's, it's only when you 

832
00:40:55,200 --> 00:41:00,000
have something like that, it's 
this awful situation where you 

833
00:41:00,000 --> 00:41:02,240
don't want, you don't, I don't 
want anybody to ever have to go 

834
00:41:02,240 --> 00:41:06,400
through what I went through. 
But I see some people and I'm 

835
00:41:06,400 --> 00:41:10,000
like, well, maybe if you did, 
that'd be the fucking wake up 

836
00:41:10,000 --> 00:41:12,280
call that you need. 
I do think some people need like

837
00:41:12,280 --> 00:41:15,040
a slap in the face, sadly, and 
even if you try and like warn 

838
00:41:15,040 --> 00:41:17,080
them and and you, you say all 
the right things, they just 

839
00:41:17,080 --> 00:41:19,440
think it gets to a point 
sometimes when you try to help 

840
00:41:19,440 --> 00:41:21,920
this person and you try to 
constantly go at them and it's 

841
00:41:21,920 --> 00:41:25,000
just like, right, OK, you kind 
of just need fate to to deal 

842
00:41:25,000 --> 00:41:27,200
with deal with their cards to 
you and and see how you handle 

843
00:41:27,200 --> 00:41:28,120
it. 
Yeah, you have. 

844
00:41:28,160 --> 00:41:31,480
You have to let people make 
their own mistakes and hopefully

845
00:41:31,480 --> 00:41:34,160
and hope that the mistakes 
aren't too catastrophic and hope

846
00:41:34,160 --> 00:41:36,240
that they learn from them. 
Yeah, definitely. 

847
00:41:36,520 --> 00:41:39,960
So when you started coaching, 
this is the fault I had, had you

848
00:41:39,960 --> 00:41:42,280
been qualified or anything, 
maybe you just no one. 

849
00:41:42,840 --> 00:41:46,000
So my question now is, what is 
your stance on that? 

850
00:41:46,000 --> 00:41:48,360
Because I feel like nowadays 
anyone could pick up a phone 

851
00:41:48,360 --> 00:41:50,640
like you say, stick online 
coaching their bio and now all 

852
00:41:50,640 --> 00:41:51,640
of a sudden they're training 
people. 

853
00:41:51,640 --> 00:41:53,920
What's your stance in the way 
that you're doing things? 

854
00:41:54,440 --> 00:41:57,440
So I think I'm kind of torn on 
this. 

855
00:41:58,720 --> 00:42:02,800
I, I see the reason for a level 
2 and a Level 3 because if 

856
00:42:02,800 --> 00:42:05,720
you're going to go into a gym 
and work with people in person, 

857
00:42:05,720 --> 00:42:08,120
the reason that you need a level
2 and Level 3 isn't because it's

858
00:42:08,120 --> 00:42:10,240
going to teach you all the 
knowledge that you need the 

859
00:42:10,400 --> 00:42:11,920
stuff in there. 
For the most part, there are 

860
00:42:11,920 --> 00:42:16,200
some better providers that level
2 and Level 3 providers get to 

861
00:42:16,200 --> 00:42:18,520
decide what's in the curriculum.
That's what a lot of people 

862
00:42:18,520 --> 00:42:20,240
don't understand. 
So there are a lot of people out

863
00:42:20,240 --> 00:42:23,280
there that do the bare minimum 
and, and tick the boxes and it, 

864
00:42:23,320 --> 00:42:26,480
you will use 5% of it maybe 
ever. 

865
00:42:27,560 --> 00:42:30,720
The actual need for level 2 and 
a Level 3 is to say that you've 

866
00:42:30,720 --> 00:42:33,240
been through some sort of 
quality control process so you 

867
00:42:33,240 --> 00:42:36,320
can get insured. 
And it's actually the gyms, they

868
00:42:36,320 --> 00:42:38,440
don't need the level 2 and 
three, they need the insurance. 

869
00:42:39,600 --> 00:42:42,520
That makes sense. 
So, so there are some providers 

870
00:42:42,520 --> 00:42:46,560
out there that will go above and
beyond to deliver longer 

871
00:42:46,560 --> 00:42:50,040
courses, bigger, better 
curriculums, stuff that you will

872
00:42:50,040 --> 00:42:52,960
actually take and use. 
And, and in that case, I'm like 

873
00:42:52,960 --> 00:42:54,640
fucking sick. 
That actually will give you a 

874
00:42:54,640 --> 00:42:58,440
leg up. 
Where it's got really hazy is 

875
00:42:59,360 --> 00:43:03,000
with online. 
There's no gym saying you need 

876
00:43:03,000 --> 00:43:06,880
insurance and to be insured, you
need this thing, you need this 

877
00:43:07,040 --> 00:43:12,560
piece of paper, right? 
So the reason that I'm torn is 

878
00:43:12,560 --> 00:43:16,600
that should people that are 
working in online coaching need 

879
00:43:16,600 --> 00:43:20,000
some sort of maybe PLI, like I 
don't know what the actual 

880
00:43:20,000 --> 00:43:23,440
insurance will be. 
I think so probably, I think 

881
00:43:23,440 --> 00:43:25,400
people need to take it more 
seriously. 

882
00:43:25,640 --> 00:43:27,840
You still need to do like par 
queues and the stuff to give 

883
00:43:27,840 --> 00:43:31,200
people like, so people can sign 
up and basically say what they 

884
00:43:31,200 --> 00:43:34,440
know what they're getting in for
and that that they they they 

885
00:43:34,440 --> 00:43:37,040
deemed to be medically fair and,
and all of that sort of stuff. 

886
00:43:38,400 --> 00:43:41,280
But because there's no gym 
saying you need this specific 

887
00:43:41,280 --> 00:43:43,440
type of insurance and for that 
you need this qualification, it 

888
00:43:43,440 --> 00:43:46,480
does enable people to do it. 
Where I then lean on the other 

889
00:43:46,480 --> 00:43:50,240
side is I think about people 
like Paul and I think about like

890
00:43:50,240 --> 00:43:54,680
mindset coaches. 
I know plenty of amazing mindset

891
00:43:54,680 --> 00:43:59,440
coaches, actual coaches, and I 
know plenty of diabolical 

892
00:44:00,160 --> 00:44:02,800
attempting wannabe mindset 
coaches, right? 

893
00:44:03,360 --> 00:44:08,760
But by the Bible, whether you 
are good or bad, like there's 

894
00:44:08,760 --> 00:44:11,080
no, there's no level two or 
three or governing body that 

895
00:44:11,080 --> 00:44:15,680
Saint Paul needs insurance. 
So that's where it's a little 

896
00:44:15,680 --> 00:44:17,400
bit different, right? 
It's like, what? 

897
00:44:17,400 --> 00:44:21,440
So if we're dealing with 
personal development and mindset

898
00:44:21,680 --> 00:44:24,520
and identity, you don't need 
insurance, but if you're dealing

899
00:44:24,520 --> 00:44:28,240
with physical stuff, you do need
insurance like. 

900
00:44:28,640 --> 00:44:33,920
There's. 
This weird, weird grey area, if 

901
00:44:33,920 --> 00:44:36,800
I think back to what I was doing
with my body and brain clients 

902
00:44:36,800 --> 00:44:39,200
before I start, I now obviously 
only work with coaches. 

903
00:44:39,200 --> 00:44:42,320
But if I think back to the 
clients that I was doing, I 

904
00:44:42,320 --> 00:44:45,160
wasn't saying them anything 
strenuous like exercise or 

905
00:44:45,160 --> 00:44:47,560
training was a very small part 
of what we did. 

906
00:44:48,320 --> 00:44:53,200
So if I was taking people into 
the gym and racking up the bar 

907
00:44:53,200 --> 00:44:55,360
and getting them to deadlift and
putting them in positions where 

908
00:44:55,360 --> 00:44:56,840
there was a potential injury and
stuff like that. 

909
00:44:56,840 --> 00:44:58,880
But for the most part, I was 
getting people to box, go onto 

910
00:44:58,880 --> 00:45:01,480
benches with body weight. 
Again, like my average client, 

911
00:45:01,480 --> 00:45:05,800
like I'm a bit of a, I'm a 
massive, I'm a massive advocate 

912
00:45:05,800 --> 00:45:07,640
for like tracking the data of 
your clients. 

913
00:45:08,120 --> 00:45:11,040
So like I, I can tell you body 
and brain, the clients that I 

914
00:45:11,040 --> 00:45:12,920
work with. 
The average starting weight was 

915
00:45:12,920 --> 00:45:16,840
132 kilogrammes. 
Wow, I'm not putting any of them

916
00:45:16,840 --> 00:45:19,040
on a fucking inclined leg press 
and increasing the blood 

917
00:45:19,040 --> 00:45:21,400
pressure. 
I'm just trying to get a moving.

918
00:45:21,720 --> 00:45:24,360
I don't care if the resistance 
training, if somebody wants to 

919
00:45:24,360 --> 00:45:26,840
go swimming sick, go swimming. 
If some somebody wants to 

920
00:45:27,600 --> 00:45:31,480
revolve their training, quote 
unquote around walking the dog 

921
00:45:31,480 --> 00:45:32,840
sick, that's what we're going to
do. 

922
00:45:33,560 --> 00:45:40,400
But then this is the next like 
fine line is so to me was I 

923
00:45:40,480 --> 00:45:43,160
would I have needed that? 
Maybe, maybe not, but to 

924
00:45:43,160 --> 00:45:46,040
somebody who's maybe dealing 
with, I don't know, power 

925
00:45:46,040 --> 00:45:51,480
lifters where there's a higher 
risk of injury, a higher risk of

926
00:45:51,960 --> 00:45:55,040
than the insurance is needed. 
So maybe the qualification is 

927
00:45:55,040 --> 00:45:57,760
needed, but it's, it's, it's a 
massive topic. 

928
00:45:57,760 --> 00:46:00,320
It's a, it's a conversation that
I have with people a lot because

929
00:46:01,640 --> 00:46:04,880
I find a lot of coaches always 
have this stance that there's 

930
00:46:04,880 --> 00:46:07,960
coaches out there that haven't 
got a level two or three. 

931
00:46:07,960 --> 00:46:09,320
They should have this 
qualification. 

932
00:46:09,360 --> 00:46:11,880
And then I've literally done 
this at a talk one of my events 

933
00:46:11,880 --> 00:46:14,080
last April in London, I asked 
this question. 

934
00:46:14,440 --> 00:46:17,640
So put your hands up if it 
pisses you off that coaches are 

935
00:46:17,640 --> 00:46:22,080
out there without a level two or
three and like loads of people 

936
00:46:22,080 --> 00:46:24,440
put their hand up and I was 
like, keep your hand up. 

937
00:46:24,480 --> 00:46:26,600
If you did a level two or three,
you know, kept the hand up. 

938
00:46:26,600 --> 00:46:29,320
I was like, keep your hand up. 
If you think there was anything 

939
00:46:29,320 --> 00:46:32,320
useful taught in that level two 
or three and everybody put their

940
00:46:32,320 --> 00:46:35,320
hand down. 
So I'm like, so you're saying 

941
00:46:35,320 --> 00:46:37,680
the qualification is shit, but 
then you're getting pissed off 

942
00:46:37,680 --> 00:46:40,760
that people don't have it. 
I was like, what? 

943
00:46:40,760 --> 00:46:44,320
What's the where are we with 
this? 

944
00:46:44,760 --> 00:46:51,040
I do think there, I do think 
there is a much bigger need in 

945
00:46:51,040 --> 00:46:53,000
my space. 
So I only deal with online 

946
00:46:53,000 --> 00:46:54,520
really. 
I don't really have any 

947
00:46:54,520 --> 00:46:56,800
crossover into in person. 
I never did any in person. 

948
00:46:57,560 --> 00:46:59,560
So I went straight into online 
because of necessity. 

949
00:46:59,560 --> 00:47:02,000
And again Jim's was short and 
helping somebody out. 

950
00:47:03,000 --> 00:47:08,160
I do think there's a bigger need
for accreditation in courses. 

951
00:47:08,560 --> 00:47:12,440
So what I mean by that is 
anybody these days can, that's 

952
00:47:12,440 --> 00:47:14,360
why you'll never see me call the
adherence amplifier. 

953
00:47:14,360 --> 00:47:17,240
Of course, you'll never hear me 
say it's a certification. 

954
00:47:17,600 --> 00:47:19,320
You'll never see me give 
somebody a certificate at the 

955
00:47:19,320 --> 00:47:22,280
end of it, the need for 
accreditation, there's companies

956
00:47:22,280 --> 00:47:24,720
like CPD, there's, there's so 
there are so many different 

957
00:47:24,720 --> 00:47:26,640
companies. 
And what that process looks like

958
00:47:27,040 --> 00:47:30,720
is you have to go to that 
company with all of your 

959
00:47:30,720 --> 00:47:33,040
materials. 
They will put somebody through 

960
00:47:33,040 --> 00:47:35,640
that course. 
They will Fact Check it all, 

961
00:47:35,800 --> 00:47:39,400
quality control it all, make 
sure it's all right, make sure 

962
00:47:39,400 --> 00:47:42,240
that it's been delivered in a 
in, in, in the right way, it's 

963
00:47:42,240 --> 00:47:45,720
inclusive, it's accessible. 
It's it's a fucking ball lake, 

964
00:47:45,760 --> 00:47:48,000
like a proper ball lake. 
And it's expensive. 

965
00:47:48,320 --> 00:47:52,200
But if they at the end of that, 
they either go, yeah, seal of 

966
00:47:52,200 --> 00:47:55,080
approval that's been through 
quality control. 

967
00:47:55,160 --> 00:47:59,600
Everything in there is factual. 
Go go and deliver that to as 

968
00:47:59,600 --> 00:48:02,240
many people as you can or 
they'll go not good enough 

969
00:48:03,400 --> 00:48:05,920
either. 
False information delivery 

970
00:48:05,920 --> 00:48:08,040
methods aren't very good, 
whatever. 

971
00:48:08,880 --> 00:48:11,320
But that doesn't stop people 
saying I've got this 

972
00:48:11,320 --> 00:48:13,400
certification. 
So the popping up all over at 

973
00:48:13,400 --> 00:48:16,920
the minute. 
Become a GL P1 certified coach, 

974
00:48:17,240 --> 00:48:21,680
become an ADHD certified coach, 
become the, the, the the the 

975
00:48:21,800 --> 00:48:25,400
certified coach. 
And it's a four week course that

976
00:48:25,760 --> 00:48:28,840
30 minute videos and at the end 
of it they get a nice little 

977
00:48:28,840 --> 00:48:31,640
fucking Canva graphic and 
they'll put it on the story and 

978
00:48:31,640 --> 00:48:34,280
go, I am an ADHD coach. 
It's like, no, you're fucking 

979
00:48:34,280 --> 00:48:36,520
not. 
Like you're absolutely not. 

980
00:48:36,600 --> 00:48:39,600
So I, I looked into this because
obviously it's a big thing at 

981
00:48:39,600 --> 00:48:44,080
the minute to, there are, there 
are people out there that do 

982
00:48:44,080 --> 00:48:48,160
accredited ADHD or 
neurodivergent courses to be 

983
00:48:48,160 --> 00:48:51,160
able to, to enable you to work 
with these people in the right 

984
00:48:51,160 --> 00:48:53,000
way. 
They cost like 5 grand. 

985
00:48:54,240 --> 00:48:58,040
So what people are doing is 
they're going, well, it'll look 

986
00:48:58,040 --> 00:49:00,880
good for me if I can put 
something on my Instagram to say

987
00:49:00,880 --> 00:49:03,160
that I can work with ADHD people
because everybody's got it these

988
00:49:03,160 --> 00:49:05,000
days. 
So I'm going to go and do this 

989
00:49:05,000 --> 00:49:09,440
£150 four week course, get my 
certificate, but it's not been 

990
00:49:09,440 --> 00:49:12,400
through quality control. 
So it, it could, it could have 

991
00:49:12,440 --> 00:49:14,960
anything in it. 
So I do think, I don't know 

992
00:49:14,960 --> 00:49:19,640
where I fall on the do you need 
a qualification to be able to 

993
00:49:19,640 --> 00:49:23,160
work with people? 
But I do certainly believe that 

994
00:49:23,200 --> 00:49:26,040
if you are going to post a 
fucking certificate with your 

995
00:49:26,040 --> 00:49:31,200
name on it, that course better 
have been through the process of

996
00:49:31,240 --> 00:49:34,480
accreditation. 
So, so somebody better have 

997
00:49:34,480 --> 00:49:39,040
somebody who knows about these 
things better have gone yes, you

998
00:49:39,040 --> 00:49:43,400
can give people a certificate 
for that rather than just send 

999
00:49:43,400 --> 00:49:45,840
people like like, again, I don't
know if you can see in the thing

1000
00:49:45,840 --> 00:49:50,240
like the coaching Academy 1 is 
there accredited by the IIAPCNM?

1001
00:49:50,480 --> 00:49:53,400
I've got the neuroscience one 
there accredited by CPD. 

1002
00:49:53,640 --> 00:49:55,080
Like it's, it's put me off 
before. 

1003
00:49:55,080 --> 00:49:57,960
There's been courses out there 
that I've wanted to do and I've 

1004
00:49:57,960 --> 00:50:00,800
literally messaged the person 
delivering it and said, is this 

1005
00:50:00,800 --> 00:50:02,160
accredited? 
And they've gone no. 

1006
00:50:02,160 --> 00:50:04,440
And I'd be like, I'll come back 
when it is, see. 

1007
00:50:04,760 --> 00:50:06,560
You later. 
Yeah, not a chance because you 

1008
00:50:06,560 --> 00:50:09,000
could quite literally and the 
passing it off as a 

1009
00:50:09,000 --> 00:50:10,640
qualification, I think that's 
the issue. 

1010
00:50:11,160 --> 00:50:14,880
So again, in the amplifier, what
I do, there is a 26 week long 

1011
00:50:15,280 --> 00:50:20,320
course talking about coaching 
and tools and methodologies and 

1012
00:50:20,320 --> 00:50:22,640
frameworks and all the stuff 
that I've learned condensed into

1013
00:50:22,640 --> 00:50:25,280
this course for people to 
understand. 

1014
00:50:25,680 --> 00:50:27,040
But I'm not calling it a 
qualification. 

1015
00:50:27,040 --> 00:50:29,560
Nobody at the end of it is 
going, I've got a level 5 in 

1016
00:50:29,840 --> 00:50:32,120
like because I would have just 
literally put that out of my 

1017
00:50:32,120 --> 00:50:34,480
asshole. 
You don't see anybody putting a 

1018
00:50:34,480 --> 00:50:36,840
certificate and going, I've been
qualified in the amp fights 

1019
00:50:36,840 --> 00:50:38,360
because it's not a fucking 
qualification. 

1020
00:50:39,360 --> 00:50:41,840
It's like it's just an 
amalgamation of all the 

1021
00:50:41,840 --> 00:50:43,840
knowledge I've got that I think 
will be useful to you. 

1022
00:50:44,200 --> 00:50:46,080
Don't tell people you're 
qualified in it because it's not

1023
00:50:46,080 --> 00:50:48,240
a qualification. 
Yeah, it's funny because I 

1024
00:50:48,240 --> 00:50:50,880
started, I started looking into 
NLP. 

1025
00:50:51,280 --> 00:50:53,200
Yeah, yeah. 
So neurologistic programming. 

1026
00:50:53,200 --> 00:50:56,280
And I was looking at courses and
like the, the big dogs, let's 

1027
00:50:56,280 --> 00:50:58,560
call them, were like 3 grand, 4 
grand. 

1028
00:50:58,560 --> 00:50:59,840
I was like, OK, they're the 
serious ones. 

1029
00:50:59,840 --> 00:51:01,480
And then there was Have you 
heard of Udemy? 

1030
00:51:01,920 --> 00:51:04,360
No, I, I I've. 
I'm smiling because I've. 

1031
00:51:04,360 --> 00:51:06,520
I've had a similar thing with 
NLP myself. 

1032
00:51:06,520 --> 00:51:07,280
OK. 
Yeah. 

1033
00:51:07,280 --> 00:51:11,280
So there's it's Udemy, I think 
that it is just a website full 

1034
00:51:11,280 --> 00:51:15,840
of courses and it's like, yeah, 
you can be a certified this and 

1035
00:51:15,840 --> 00:51:19,000
master NLP coach and it was £25 
and I'm like. 

1036
00:51:19,320 --> 00:51:20,960
It's mad in. 
It like I'm going to do it, but 

1037
00:51:20,960 --> 00:51:24,720
like I'm not going to. 
And then there was like a, a PDF

1038
00:51:24,720 --> 00:51:26,400
at the end and you get a 
certificate and all that kind of

1039
00:51:26,400 --> 00:51:28,080
stuff. 
And then I was talking to my Mrs

1040
00:51:28,080 --> 00:51:31,120
I'm getting into this whole in 
the bone, like getting into the 

1041
00:51:31,120 --> 00:51:32,920
whole mindset coaching. 
I don't know how I stand on that

1042
00:51:32,920 --> 00:51:35,480
because like you say, there 
isn't like who, who has called 

1043
00:51:35,480 --> 00:51:37,240
you that? 
How how can you call yourself a 

1044
00:51:37,240 --> 00:51:38,800
mindset goes if you haven't been
for a process? 

1045
00:51:39,040 --> 00:51:41,200
But she was like, we were 
talking about maybe I should go 

1046
00:51:41,200 --> 00:51:44,720
into like into businesses and do
talks about the thing that I'm 

1047
00:51:44,720 --> 00:51:46,160
trying to do. 
And I was like, yeah, but I 

1048
00:51:46,160 --> 00:51:49,560
probably need a course like some
sort of accreditation to say to 

1049
00:51:49,560 --> 00:51:51,120
them, to take them seriously. 
She was like, were you doing 

1050
00:51:51,120 --> 00:51:53,600
this one that you just bought? 
And I was like, it's the 25 LB 

1051
00:51:53,600 --> 00:51:56,000
fucking course. 
I was like, I can't turn up and 

1052
00:51:56,000 --> 00:51:58,200
say, yeah, I do this thing and 
then here's my qualifications. 

1053
00:51:58,200 --> 00:51:59,840
They're going to look at and 
think, what the fuck is this? 

1054
00:51:59,840 --> 00:52:04,680
Yeah, so NLP again, I had this 
similar thing and I remember 

1055
00:52:04,680 --> 00:52:08,800
just like I seen something and 
it was like 6 months long self 

1056
00:52:08,800 --> 00:52:12,000
study, whatever, become a master
practitioner. 

1057
00:52:12,000 --> 00:52:13,960
And I was like, oh, that sounds 
pretty sick that don't it? 

1058
00:52:14,320 --> 00:52:17,440
So I go onto the website and I'm
having a look and I'm like, no 

1059
00:52:17,440 --> 00:52:19,960
governing body, no 
accreditation, nothing like 

1060
00:52:19,960 --> 00:52:22,880
whatever. 
And then I went to I. 

1061
00:52:22,880 --> 00:52:24,920
So if ever I'm trying to check 
anything like this, I'll always 

1062
00:52:24,920 --> 00:52:26,760
go to ICF. 
So International Coaching 

1063
00:52:26,760 --> 00:52:28,880
Federation are like the big 
dogs. 

1064
00:52:29,200 --> 00:52:31,920
So if you want to know about 
actual coaching, they teach, 

1065
00:52:32,280 --> 00:52:33,360
they teach all sorts of 
coaching. 

1066
00:52:33,360 --> 00:52:37,200
They teach business coaching. 
Like it's like the theories of 

1067
00:52:37,200 --> 00:52:41,960
coaching, not specific to health
and fitness or whatever. 

1068
00:52:41,960 --> 00:52:44,600
Like like there'll be life 
coaching and stuff there. 

1069
00:52:44,600 --> 00:52:46,120
There'll be personal 
development, there'll be 

1070
00:52:46,240 --> 00:52:48,480
leadership stuff in there. 
So I always look at them and 

1071
00:52:48,480 --> 00:52:49,720
it's like, I wonder what theirs 
is. 

1072
00:52:49,720 --> 00:52:52,680
And theirs was like, like I 
said, 7 grand for a level 1. 

1073
00:52:52,800 --> 00:52:56,440
There's 3 levels. 
So it's like, right, OK, so on 

1074
00:52:56,440 --> 00:52:59,480
one hand it's like it is a bit 
shit that they've got the 

1075
00:52:59,480 --> 00:53:02,880
monopoly and are obviously 
charging X amount. 

1076
00:53:02,880 --> 00:53:06,680
But then I've talked to people 
that I've actually got an NLP 

1077
00:53:06,680 --> 00:53:08,280
qualification that is 
accredited. 

1078
00:53:08,440 --> 00:53:10,640
And it's like, yeah, because you
need to accrue hours. 

1079
00:53:11,120 --> 00:53:13,720
Like you can't just do this 
thing and then call yourself a 

1080
00:53:13,720 --> 00:53:16,560
master practitioner. 
Like it takes sometimes years 

1081
00:53:16,560 --> 00:53:21,040
because you have to actually 
coach people log those hours. 

1082
00:53:21,280 --> 00:53:24,120
Like it's a, it's a. 
But again, it's the same as when

1083
00:53:24,480 --> 00:53:28,640
a governing body will accredit a
course that whoever is 

1084
00:53:28,640 --> 00:53:32,600
delivering that course, it needs
to put their name on you and say

1085
00:53:32,640 --> 00:53:38,040
we we are willing to say 
confidently, this person is now 

1086
00:53:38,040 --> 00:53:40,520
able to go and deliver this type
of coaching. 

1087
00:53:40,520 --> 00:53:44,120
So like the coaching Academy 
stuff, Level 4IN 

1088
00:53:44,120 --> 00:53:48,320
transformational coaching, Paul 
had to go and get accredited to 

1089
00:53:48,320 --> 00:53:52,920
a higher level because he's he 
has to put his name against the 

1090
00:53:52,920 --> 00:53:57,040
people that get qualified. 
And obviously if you do that, 

1091
00:53:57,040 --> 00:53:59,520
like there's a certain criteria 
that they need to hit to get the

1092
00:53:59,520 --> 00:54:00,960
qualification. 
Like there's people that have 

1093
00:54:00,960 --> 00:54:03,840
gone to that course and failed. 
Like it's not just you turn up, 

1094
00:54:03,840 --> 00:54:05,960
you'll get your certificate. 
There's an assessment like, like

1095
00:54:06,280 --> 00:54:09,840
it's an actual thing. 
Because say for example, let's 

1096
00:54:09,840 --> 00:54:13,120
use the NLNLP example, this 
company that are selling this 

1097
00:54:13,120 --> 00:54:16,400
£25 course, you've got your 
certificate. 

1098
00:54:16,400 --> 00:54:19,120
Start taking on clients. 
The thing that a lot of people 

1099
00:54:19,120 --> 00:54:24,160
don't understand is with a lot 
of the mindset stuff, you have 

1100
00:54:24,160 --> 00:54:27,160
got the potential to put people 
in a bit of a fucking pickle. 

1101
00:54:27,600 --> 00:54:31,480
Like especially if you're then 
telling people what to do, which

1102
00:54:31,480 --> 00:54:36,680
is a big fucking no, no. 
Like like so they have then 

1103
00:54:36,680 --> 00:54:40,800
said, yeah, Lewis, you are now 
an NLP master practitioner. 

1104
00:54:40,800 --> 00:54:43,080
You've gone, guess what 
everybody, I'm an NLP master 

1105
00:54:43,080 --> 00:54:44,760
practitioner. 
Clients come flooding to you. 

1106
00:54:44,960 --> 00:54:48,640
You're like, and I'm only going 
to do it for £50 because the 

1107
00:54:48,640 --> 00:54:50,880
course only costs me 25 or 
whatever. 

1108
00:54:51,200 --> 00:54:53,360
And somebody ends up going and 
doing something and putting a 

1109
00:54:53,360 --> 00:54:55,440
life into a bit of a serious 
situation. 

1110
00:54:56,560 --> 00:55:00,800
You can't then at that stage go 
this company have accredited me 

1111
00:55:00,800 --> 00:55:03,560
because they haven't. 
So that's what a lot of people 

1112
00:55:03,560 --> 00:55:06,360
don't understand like this, the 
GOP, this is a perfect 

1113
00:55:06,480 --> 00:55:08,640
conversation for the GOP stuff. 
There's a lot of people out 

1114
00:55:08,640 --> 00:55:11,920
there at the minute that are now
putting up certificate 

1115
00:55:11,960 --> 00:55:15,960
certifications for coaches to be
able to work with people that 

1116
00:55:15,960 --> 00:55:19,040
are taking GLPS, but they're not
accredited, right? 

1117
00:55:19,200 --> 00:55:22,800
So let's say it was accredited. 
You, when you took the 

1118
00:55:22,800 --> 00:55:25,120
information, you were the middle
man. 

1119
00:55:25,120 --> 00:55:28,960
You helped a client and for 
whatever reason it negatively 

1120
00:55:28,960 --> 00:55:32,840
impacts their health. 
If that client kicks off and 

1121
00:55:32,840 --> 00:55:35,520
goes, I'm not really happy about
this. 

1122
00:55:35,560 --> 00:55:38,920
I'm taking this to hire whatever
you can go. 

1123
00:55:39,120 --> 00:55:42,920
This company accredited me. 
This is where the knowledge came

1124
00:55:42,920 --> 00:55:45,400
from. 
Yeah, you've got a little bit of

1125
00:55:45,400 --> 00:55:48,240
fall back. 
If this is just a fucking cowboy

1126
00:55:48,240 --> 00:55:52,840
company and you fucked somebody 
up and that client goes, I'm not

1127
00:55:52,840 --> 00:55:55,800
happy with this, I'm taking this
to a higher level and it ends up

1128
00:55:55,800 --> 00:55:58,120
in some sort of investigation. 
You then have to sit there and 

1129
00:55:58,120 --> 00:56:01,120
go. 
I'm sorry. 

1130
00:56:01,840 --> 00:56:04,320
Yeah, I did my research. 
Like, yeah, in it, Yeah, I did 

1131
00:56:04,320 --> 00:56:07,680
this 25 quick course. 
Nobody's checked that that was 

1132
00:56:07,680 --> 00:56:11,160
all right. 
So if. 

1133
00:56:11,480 --> 00:56:14,400
Sticky Mom. 
It is, it is if anyone wants to,

1134
00:56:14,400 --> 00:56:17,240
because you've alluded to their 
like, you know, good coaches and

1135
00:56:17,240 --> 00:56:19,480
you know, bad coaches. 
And there's obviously a grey 

1136
00:56:19,480 --> 00:56:21,880
area where maybe the thing 
they're trying to do is not 

1137
00:56:21,880 --> 00:56:24,520
accredited or fitness people 
like you can't just get by on 

1138
00:56:24,520 --> 00:56:27,040
your on your level 2 and Level 
3. 

1139
00:56:27,440 --> 00:56:30,720
What are the sort of things that
they should be focusing on for 

1140
00:56:30,720 --> 00:56:33,120
real coaching in your opinion? 
Yeah, absolutely. 

1141
00:56:33,120 --> 00:56:35,520
So the two different things that
I think I always advise people 

1142
00:56:35,520 --> 00:56:38,120
to do is find somewhere to learn
about actual coaching and find 

1143
00:56:38,120 --> 00:56:39,360
somewhere to learn about 
behaviour change. 

1144
00:56:40,360 --> 00:56:44,720
So you might be separate. 
So there are plenty of fairly 

1145
00:56:44,720 --> 00:56:49,440
basic level threes, level fours 
in behaviour change that are 

1146
00:56:49,440 --> 00:56:51,720
accredited out there. 
Literally Google it there. 

1147
00:56:51,720 --> 00:56:53,200
There, there'll be quite a few 
that come up. 

1148
00:56:54,160 --> 00:56:58,640
There's, there's one. 
Do you know the company NANASM? 

1149
00:56:59,640 --> 00:57:00,920
They're like an education 
provider. 

1150
00:57:00,920 --> 00:57:02,280
They do a course in behaviour 
change. 

1151
00:57:02,280 --> 00:57:03,560
I haven't done it. 
I don't know what it's like, but

1152
00:57:03,560 --> 00:57:07,160
I did see recently that they've 
now also released a course on 

1153
00:57:07,160 --> 00:57:11,320
how to be an influencer. 
So I would I'd question the 

1154
00:57:11,320 --> 00:57:15,240
credibility of of them I am. 
Not saying I think I'd never be 

1155
00:57:15,280 --> 00:57:16,560
legal to them to be honest with 
you. 

1156
00:57:17,080 --> 00:57:18,520
Fucking mad in it. 
I, I remember when I went to 

1157
00:57:18,520 --> 00:57:21,520
MMU, mate, I went to Manchester 
University and you could do a 

1158
00:57:21,520 --> 00:57:24,280
degree in like it, everybody 
used to call it like the David 

1159
00:57:24,280 --> 00:57:25,960
Beckham degree, but there was 
some sort of like football 

1160
00:57:25,960 --> 00:57:27,120
studies degree or something like
that. 

1161
00:57:27,120 --> 00:57:30,080
And I'm like, yeah, it's, it's, 
it's, it's mad. 

1162
00:57:30,840 --> 00:57:34,000
But you can go and do and 
they're not expensive, 250, 

1163
00:57:34,000 --> 00:57:38,240
three, £100, maybe two or three 
months worth of study, not like 

1164
00:57:38,240 --> 00:57:40,240
two or three months solid study.
And that's if you're like 

1165
00:57:40,240 --> 00:57:43,840
breaking up and doing a module a
week or whatever just to learn 

1166
00:57:44,000 --> 00:57:46,640
what actually helps people 
change their behaviour. 

1167
00:57:47,040 --> 00:57:49,560
Because I can tell you for a 
fact, it's not what you're 

1168
00:57:49,560 --> 00:57:52,080
telling them to do. 
That's not the thing that will 

1169
00:57:52,080 --> 00:57:55,480
play a very small part in it. 
So whether that is in person 

1170
00:57:55,480 --> 00:57:58,280
coaching, personal training, 
whether that is online coaching,

1171
00:57:58,360 --> 00:58:03,280
I do think if I was to go back 
now after I'd done, I did my, 

1172
00:58:03,760 --> 00:58:06,880
what did I do? 
I did the nutrition course by 

1173
00:58:06,880 --> 00:58:09,680
muscle nerds, which was 
fantastic just because I like 

1174
00:58:09,680 --> 00:58:11,400
Luke Lehmann is a bit of a geek 
like me. 

1175
00:58:11,640 --> 00:58:13,480
All these references that are 
about like fucking Lord of the 

1176
00:58:13,480 --> 00:58:16,920
Rings and stuff. 
And I did a programming one. 

1177
00:58:16,960 --> 00:58:20,720
And then if I'd have known what 
I know now, that would be the 

1178
00:58:20,720 --> 00:58:22,760
next thing that I'd done. 
It would have been behaviour 

1179
00:58:22,760 --> 00:58:24,160
change just to start to 
understand. 

1180
00:58:24,160 --> 00:58:26,880
Oh, actually, if I want to 
elicit long term behaviour 

1181
00:58:26,880 --> 00:58:29,000
change, which is what we all 
know gets results in people, 

1182
00:58:29,400 --> 00:58:32,040
this is what I need to know. 
If you want to learn about 

1183
00:58:32,040 --> 00:58:36,600
actual coaching, I would. 
Again, the unfortunate thing 

1184
00:58:36,600 --> 00:58:39,560
about learning and getting 
qualified in actual coaching by 

1185
00:58:39,560 --> 00:58:41,480
an accredited company is it's 
not accessible. 

1186
00:58:41,960 --> 00:58:46,840
It's not, it's not cheap. 
For example, the level 4 that we

1187
00:58:46,840 --> 00:58:52,640
run alongside Paul is like 1860 
lbs and it's a in person 2 day 

1188
00:58:52,640 --> 00:58:54,800
course where like I said, 
there's the assessment process 

1189
00:58:54,800 --> 00:58:58,200
and all that sort of stuff. 
So the first thing that I would 

1190
00:58:58,200 --> 00:59:00,640
do is start to learn about 
actual coaching. 

1191
00:59:00,640 --> 00:59:03,880
There's a fantastic book called 
the coaching Habit, which is 

1192
00:59:03,880 --> 00:59:08,040
like almost like the basics of 
here's how to ask a question and

1193
00:59:08,040 --> 00:59:12,240
shut the fuck up. 
The, the, the, the essence of 

1194
00:59:12,240 --> 00:59:14,280
coaching. 
Basically, this is 

1195
00:59:14,280 --> 00:59:16,920
oversimplified, but what the way
that I explain it to people is 

1196
00:59:16,920 --> 00:59:19,440
if you are answering questions, 
you are not coaching. 

1197
00:59:20,080 --> 00:59:22,240
If you are asking questions, you
are coaching. 

1198
00:59:22,240 --> 00:59:25,120
And that's what people need to 
understand. 

1199
00:59:25,680 --> 00:59:28,120
Like I said earlier, there are 
certain situations where it's 

1200
00:59:28,120 --> 00:59:29,520
just easier to answer the 
question. 

1201
00:59:29,720 --> 00:59:32,360
If somebody comes to you and 
goes, Lewis, I'm really 

1202
00:59:32,360 --> 00:59:35,160
struggling to hit 120 grammes of
protein a day, you don't then 

1203
00:59:35,160 --> 00:59:38,000
start asking all these deep and 
meaningful fucking questions. 

1204
00:59:38,280 --> 00:59:40,880
You go, OK, well, why don't we 
split into four servings of 30 

1205
00:59:40,880 --> 00:59:42,840
grammes and da, da, da, da, da. 
And you can do this and have 

1206
00:59:42,840 --> 00:59:44,680
this and then it's just easier, 
right? 

1207
00:59:45,000 --> 00:59:49,680
But the, the cue that I always 
tell people where you need to 

1208
00:59:49,680 --> 00:59:54,040
take off your instructor hat and
put on your coaching heart is if

1209
00:59:54,040 --> 00:59:57,320
somebody says anything that 
sounds like I know what to do, 

1210
00:59:57,400 --> 01:00:01,480
I'm just not doing it. 
That's the, that's almost like 

1211
01:00:01,480 --> 01:00:04,040
the way that I explain it to the
amplifier coaches is that's the 

1212
01:00:04,040 --> 01:00:06,200
fucking green light. 
That's like, right, you now need

1213
01:00:06,200 --> 01:00:09,160
to coach because you giving them
more information when they've 

1214
01:00:09,160 --> 01:00:11,440
literally just told you black 
and white, they know what to do 

1215
01:00:11,440 --> 01:00:12,840
already is not going to solve 
it. 

1216
01:00:13,600 --> 01:00:16,240
You need to figure out why they 
aren't doing the thing that they

1217
01:00:16,240 --> 01:00:18,560
said they were going to do, why 
they're not doing the thing that

1218
01:00:18,560 --> 01:00:20,680
they've already acknowledged 
they know they need to do. 

1219
01:00:21,080 --> 01:00:22,240
That's where we go into 
coaching. 

1220
01:00:22,240 --> 01:00:24,640
So Coaching Habit is a fantastic
book. 

1221
01:00:25,400 --> 01:00:27,960
Obviously self plug. 
Come and talk to me. 

1222
01:00:27,960 --> 01:00:30,840
I'll teach you all this shit. 
It's not a qualification, I'm 

1223
01:00:30,840 --> 01:00:33,960
not, it's not accredited, but it
is, like I said, it's just all 

1224
01:00:33,960 --> 01:00:38,120
about coaching knowledge. 
The other thing that I would say

1225
01:00:38,200 --> 01:00:43,440
is I firmly believe in this. 
Go and get a coach, but not a 

1226
01:00:43,440 --> 01:00:48,560
coach that is going to not like 
a fitness, bodybuilding, prep, 

1227
01:00:48,600 --> 01:00:51,800
not that sort of coach as in an 
actual coach. 

1228
01:00:51,800 --> 01:00:54,800
Somebody that works. 
I hate this term makes it puts 

1229
01:00:54,800 --> 01:00:58,000
people off, but somebody that 
works and operates in the life 

1230
01:00:58,000 --> 01:01:01,800
coaching area of coaching, make 
sure they're credited. 

1231
01:01:03,080 --> 01:01:05,480
Like like don't just go to 
because they're fucking 

1232
01:01:05,480 --> 01:01:07,280
everywhere, mate. 
They're everywhere at the 

1233
01:01:07,320 --> 01:01:09,360
minute. 
But but actually go and get a 

1234
01:01:09,360 --> 01:01:10,600
coach. 
If you think you've got 

1235
01:01:10,600 --> 01:01:13,720
something in your life, an area 
in your life, whether it is a 

1236
01:01:13,720 --> 01:01:15,440
personal thing, whether it is 
business. 

1237
01:01:15,440 --> 01:01:18,320
See, the thing about coaching, 
and this is what I do believe is

1238
01:01:18,320 --> 01:01:20,800
if you know how to coach, you 
can coach anyone on anything. 

1239
01:01:21,560 --> 01:01:23,200
And I and I stand by that, 
right. 

1240
01:01:23,400 --> 01:01:26,080
And you'll see my style of 
coaching is very similar to 

1241
01:01:26,080 --> 01:01:28,800
polls. 
Obviously I've done the same 

1242
01:01:28,800 --> 01:01:33,600
qualification like it's done 
that approach of quite brutal to

1243
01:01:33,600 --> 01:01:36,800
the point ask the questions, let
the client commit to an action, 

1244
01:01:36,840 --> 01:01:38,120
hold them accountable to the 
action. 

1245
01:01:41,120 --> 01:01:45,080
Going down that route will 
enable you to get to a solution 

1246
01:01:45,080 --> 01:01:49,440
just by asking questions. 
So if I think about some of the,

1247
01:01:49,840 --> 01:01:53,000
some of the issues, some of the 
obstacles that my clients bring 

1248
01:01:53,000 --> 01:01:55,320
to me, I have no personal 
experience in them. 

1249
01:01:55,520 --> 01:01:58,360
I've got, for example, I've got 
an amazing client guy called 

1250
01:01:58,360 --> 01:02:02,320
Phil. 
He's a, he's first child was 

1251
01:02:02,320 --> 01:02:04,600
born on the 24th of December, 
right? 

1252
01:02:04,600 --> 01:02:09,440
So newborn, first time parent 
running this monster business, 

1253
01:02:09,760 --> 01:02:13,320
supporting his wife. 
Like got coaches working 

1254
01:02:13,320 --> 01:02:15,280
underneath him. 
I don't have coaches working 

1255
01:02:15,280 --> 01:02:17,760
under me. 
I don't have a newborn child and

1256
01:02:17,760 --> 01:02:19,920
I'm not delivering. 
It works with firefighters and 

1257
01:02:19,920 --> 01:02:21,160
I'm not working with 
firefighters. 

1258
01:02:21,680 --> 01:02:27,400
But Phil will jump on a call and
present an issue to me that I've

1259
01:02:27,400 --> 01:02:30,320
got no experience in. 
And by asking the right 

1260
01:02:30,320 --> 01:02:32,800
questions in the right time, in 
at the right time, in the right 

1261
01:02:32,800 --> 01:02:35,760
order in the right way, every 
single time, I'm able to guide 

1262
01:02:35,760 --> 01:02:39,920
him to a solution. 
So if you can coach, actually 

1263
01:02:39,920 --> 01:02:42,800
coach, you can coach anyone on 
anything. 

1264
01:02:43,360 --> 01:02:46,280
So it doesn't matter whether you
think your issue is personal 

1265
01:02:46,280 --> 01:02:49,800
development, business, whether 
it is a mindset thing, whether 

1266
01:02:49,800 --> 01:02:52,920
it is a, whether it is a fitness
thing, but you already know what

1267
01:02:52,920 --> 01:02:55,360
to eat and stuff like that. 
A good coach will be able to 

1268
01:02:55,360 --> 01:02:57,920
help you with any of that. 
You also know how to ask the 

1269
01:02:57,920 --> 01:03:01,360
right questions to guide you to 
your own solution, which is if 

1270
01:03:01,360 --> 01:03:04,480
you think about like, again, I 
know we talk about, I feel like 

1271
01:03:04,480 --> 01:03:05,960
you need to try and get Paul on 
this podcast. 

1272
01:03:05,960 --> 01:03:09,800
I know, I know it's I've 
mentioned Paul a lot, but again,

1273
01:03:09,880 --> 01:03:12,080
he's, he's my coach. 
He's your coach. 

1274
01:03:12,080 --> 01:03:13,920
He's he's, he's very good at 
what he does. 

1275
01:03:15,240 --> 01:03:19,440
If you think about the range of 
people that Paul coaches and 

1276
01:03:19,440 --> 01:03:22,040
he's able to get results from, 
do you think he's got personal 

1277
01:03:22,040 --> 01:03:23,640
experience? 
And like, of course he hasn't. 

1278
01:03:23,960 --> 01:03:27,840
Like he's, he's good at what he 
does in his own business, but 

1279
01:03:27,840 --> 01:03:31,680
he's got like all sorts of like 
mad people presenting mad 

1280
01:03:31,680 --> 01:03:33,320
problems to him. 
Again, Paul's never been 

1281
01:03:33,320 --> 01:03:35,880
divorced, but he's able to be 
coach people that have been 

1282
01:03:35,880 --> 01:03:39,720
divorced. 
Paul's never there's some heavy 

1283
01:03:39,720 --> 01:03:40,960
stuff that happens on these 
calls. 

1284
01:03:41,400 --> 01:03:44,400
Never been diagnosed with 
cancer, but it's helped able to 

1285
01:03:44,400 --> 01:03:47,680
coach people to a solution to 
help them take control of and 

1286
01:03:47,680 --> 01:03:49,160
responsibility for the 
situation. 

1287
01:03:49,800 --> 01:03:52,600
It's like it that that's the 
essence of good coaching. 

1288
01:03:52,640 --> 01:03:59,400
So study and actually get a good
coach is is where I would say 

1289
01:03:59,400 --> 01:04:02,920
because that that's the thing 
that like I said, Mike, the guy 

1290
01:04:02,920 --> 01:04:05,880
that I was working with for my 
fat loss, genuinely changed my 

1291
01:04:05,880 --> 01:04:09,080
life. 
Got 70 kilos like just by good 

1292
01:04:09,440 --> 01:04:12,240
instructing and being there for 
me and supporting and stuff like

1293
01:04:12,240 --> 01:04:14,440
that. 
But like I said, I thought I'd 

1294
01:04:14,440 --> 01:04:17,120
been coached definition of 
coaching. 

1295
01:04:17,600 --> 01:04:19,920
Then when I got a coach who 
actually coached me, it just 

1296
01:04:20,000 --> 01:04:23,200
opened my fucking like it almost
like broadened my horizons. 

1297
01:04:23,720 --> 01:04:27,200
I was like, oh shit, right, This
is, this is what's possible. 

1298
01:04:28,560 --> 01:04:30,400
Yeah, I love that. 
Amazing. 

1299
01:04:30,400 --> 01:04:32,320
Where can people go if they want
to see more of your stuff? 

1300
01:04:33,720 --> 01:04:36,880
Good question. 
I am on Instagram at Lewis Potts

1301
01:04:36,880 --> 01:04:38,960
official. 
I always feel like I have to say

1302
01:04:38,960 --> 01:04:40,680
I don't feel like I'm big time, 
right. 

1303
01:04:40,840 --> 01:04:43,480
The reason that the official is 
there is there's another Lewis 

1304
01:04:43,480 --> 01:04:46,440
Potts out there and he's a 
videographer and he's sick. 

1305
01:04:46,720 --> 01:04:48,880
Like he's got this massive. 
I think he came up on YouTube 

1306
01:04:48,880 --> 01:04:50,160
actually when I was looking. 
Yeah, mate, he's. 

1307
01:04:50,160 --> 01:04:52,160
Fantastic. 
Stuff he's really cool and I was

1308
01:04:52,160 --> 01:04:53,840
at. 
So when I did that neuroscience 

1309
01:04:54,360 --> 01:04:58,000
qualification last November, I 
was talking to the guy that was 

1310
01:04:58,040 --> 01:05:00,600
there, the videographer, and he 
was like, oh, like we like 

1311
01:05:00,600 --> 01:05:01,800
traded Instagrams and stuff like
that. 

1312
01:05:01,800 --> 01:05:04,680
And I told him my name and he 
like looked at me and he was 

1313
01:05:04,680 --> 01:05:06,560
like, there's a videographer 
with your name. 

1314
01:05:06,560 --> 01:05:09,080
I was like, I fucking know. 
I was like, he's got the handle 

1315
01:05:09,080 --> 01:05:11,720
that on. 
So it's Louis Fox official on 

1316
01:05:11,720 --> 01:05:15,280
Instagram and on YouTube. 
That's kind of it. 

1317
01:05:15,280 --> 01:05:18,280
Like the podcast. 
I've got plans on bringing it 

1318
01:05:18,280 --> 01:05:19,840
back, but I'm not going to be 
like, go and listen to the 

1319
01:05:19,840 --> 01:05:22,000
podcast because there's like 7 
episodes on it or you know what 

1320
01:05:22,000 --> 01:05:25,720
it's like. 
Yeah, that's about it, mate. 

1321
01:05:25,720 --> 01:05:27,040
That's about. 
It amazing. 

1322
01:05:27,040 --> 01:05:30,120
I appreciate you ever coming on.
Mate, thank you for I mean we've

1323
01:05:30,120 --> 01:05:31,960
been on what like an hour and 4 
minutes and I feel like I've 

1324
01:05:31,960 --> 01:05:33,240
maybe talked for 50 minutes. 
I'm. 

1325
01:05:33,240 --> 01:05:35,360
Sorry, that's all good. 
I've been, I've been in awe 

1326
01:05:35,360 --> 01:05:36,760
listening. 
There's a lot. 

1327
01:05:36,760 --> 01:05:39,080
There's nothing there. 
I enjoy it, thank you very much.

1328
01:05:39,080 --> 01:05:41,040
You're doing good shit. 
I appreciate it man.