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I'm are Craven here, my upcoming
book. 

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The mistakes that make us in the
book, I share insights and 

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strategies for cultivating, a 
culture of learning Improvement 

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and Innovation a place where 
mistakes are embraced as 

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opportunities for growth and 
punishment is recognized as 

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counterproductive to learn more 
about the mistakes that make us 

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visit mistakes, book.com 
everybody, its Mark Raymond 

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here. 
Welcome to episode 326 of lie. 

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In blog audio. 
This is a post from March 10th 

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2023 it's titled measures of 
success to paperback version 

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turns four years old. 
So March 11th was the fourth 

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anniversary or birthday I guess 
of the paperback release of my 

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previous book. 
Measures of success, react less 

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lead, better improve more was 
running a limited time sale. 

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To celebrate. 
I'm still doing a sale. 

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I'm you can now order signed 
copies to for forty dollars 

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including U.s. postage, there is
a link for that in the blog post

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and the show notes. 
You can go to lean blog dot org,

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slash audio 326. 
Now you know reflecting and 

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looking back on the release of 
measures of success, I took an 

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odd approach, perhaps and that 
the e-book and the Kindle 

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version where available first. 
It was August, 20 18th. 

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I wanted to test a hypothesis 
about people being willing to 

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buy the book and I want and you 
know, once I saw e-book sales 

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start, Being in and getting 
positive feedback. 

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I then you as the publisher made
the investment in getting the 

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paperback book created through a
professional page design and 

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layout process. 
By the way, the phrase 

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self-publishing is a misnomer. 
My company is the publisher, but

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I certainly didn't do it myself 
for my next book. 

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And by the way, yesterday here 
on March 30, if I finished the 

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manuscript for that book, 
submitting it to the same 

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company that It's going to do 
some copy editing and page 

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layout, so you can learn more 
about that at mistakes. 

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Book.com. 
So again, for that next book, 

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the mistakes that make us my 
company is again the publisher, 

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but the plan is to launch Kindle
and paperback versions, maybe 

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even a hardcover version for, 
for somebody who wants that 

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together at the same time, 
probably the summer early June. 

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I'll keep you posted, but 
Finishing up the manuscript. 

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That was something big, that 
feels good. 

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That's a weight off my 
shoulders. 

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I'm excited that the book is 
moving. 

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Along that. 
That's been my main focus. 

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These past couple of months 
finishing that book up now, back

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to measures of success. 
I'm going to look of course at 

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data and a charts and being the 
publisher. 

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I get, I think better access to 
data through Amazon Amazon to 

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date has sold over 5,000 copies 
that's across both formats 

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paperback. 
And Kindle. 

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It's almost 5500 a relatively 
small number of books have been 

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sold through other channels, 
including drug sales through me.

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So again, one advantage of being
the Publishers, I can see pretty

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much real time data from both 
Amazon and Ingram. 

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Spark Ingram spark is a company 
that also prints of books offers

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them for broader distribution 
through, non Amazon retailers, 

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your previous books when I used 
a traditional publisher, I have 

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to ask my former editor door. 
Report. 

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And it's always, you know, they 
they shipped me a formal report 

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every six months, the data, six 
months old. 

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It's I like the real-time data 
of being the publisher. 

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So to celebrate the books 
birthday or anniversary and to 

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celebrate, there's irony I guess
related to the next book on 

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mistakes and learning from 
mistakes. 

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Irony of a small printing 
mistake on a newly, updated 

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cover version that I did the 
subtitle almost run. 

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Is off the edge of the cover. 
So, again, you know, opportunity

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for me to practice being kind to
myself over that mistake. 

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As you know, some courage, 
encouraging people to do in the 

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new book, the mistakes that make
us on the mistake. 

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The blog post originally said 
should be fixed. 

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It has been fixed for future 
printing, so thanks to on-demand

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printing through Amazon and 
Ingram spark, I don't have a 

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garage full of slightly 
defective copies and the 

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interior of the book was 
unchanged. 

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And Trust fine. 
So had been running a limited 

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edition set sail. 
The the limited edition copies 

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with the little defect, those 
those those are gone but I'm 

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offering some fresh copies at a 
price of two for $40, including 

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us shipping and maybe buy one 
for you, one for a colleague and

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you can talk about and hopefully
use the book together at work. 

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So, you know, for years in or 
it's been more than that with 

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the ebook version being out 
there for Jurors of success. 

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I love absolutely love hearing 
stories from people who've it's 

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nice, if people have read the 
book of course but it's better. 

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I love it when I hear stories 
from people who have used the 

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book personally individually or 
within their team or their 

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organizations. 
So if you're willing to share 

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something with me about that on,
you can contact me through my 

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website or mark. 
It. 

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Mark Raven.com is my email. 
Adress, share your story if you 

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need tips or help or advice, I'm
happy to do that. 

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I'd love to connect and Maybe 
you would like to take me up on 

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this offer of the two for $40 in
the book. 

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Look, I'm sorry for being so 
stay healthy. 

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I'm going off the blog post 
script here. 

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You know the the retail price is
39.99. 

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It's a 260 page full color book.
There's a lot of value and 

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helpful practical information. 
They're two for $40, I think is 

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pretty good deal. 
So again lean blog dot org, 

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slash audio 326