1 00:00:07,680 --> 00:00:09,960 Hi everyone, and welcome to the Doctors Are Running podcast 2 00:00:09,960 --> 00:00:12,640 where we, a group of doctors of physical therapy, discuss the 3 00:00:12,640 --> 00:00:15,600 art and the science, the stuff that we are putting on our feet 4 00:00:15,960 --> 00:00:18,120 today. I am very excited for this 5 00:00:18,120 --> 00:00:21,280 podcast because today we have the Soccer Me team with us and 6 00:00:21,560 --> 00:00:25,360 we are joined by Katie Pyle, Luka Chicone, Corey Hoffman. 7 00:00:25,920 --> 00:00:28,880 And I'm very excited because a lot of times we have like one 8 00:00:28,880 --> 00:00:30,720 person on from each company and it's fun to just get 9 00:00:30,720 --> 00:00:34,640 multifaceted, you know, opinions and viewpoints of all of the 10 00:00:34,640 --> 00:00:36,760 different shoes and the stuff that are coming out. 11 00:00:36,760 --> 00:00:39,640 And yeah, thank you so much for coming on. 12 00:00:41,640 --> 00:00:44,080 I would like to start the podcast before we get going. 13 00:00:44,080 --> 00:00:48,000 Just what your role is with Saucony and yeah, how long 14 00:00:48,000 --> 00:00:48,800 you've been there and everything. 15 00:00:49,560 --> 00:00:51,040 Yeah, sure. I'll jump in first there. 16 00:00:51,280 --> 00:00:56,080 So my name is Katie Pyle. I'm our Senior Product Manager 17 00:00:56,080 --> 00:01:00,640 of Performance Running. I've been with the brand for 13 18 00:01:00,640 --> 00:01:03,120 years now. So I've had the privilege to, 19 00:01:03,160 --> 00:01:06,520 you know, see a lot of great product, work on a lot of great 20 00:01:06,520 --> 00:01:10,040 product and of course, work with some very smart and talented 21 00:01:10,040 --> 00:01:13,040 people like my 2 colleagues, Corey and Luca today. 22 00:01:13,400 --> 00:01:15,440 So thanks for having me. Yeah, of course. 23 00:01:15,440 --> 00:01:16,840 We're very happy to have you all. 24 00:01:18,760 --> 00:01:20,680 And then I'll, I'll jump in next. 25 00:01:20,960 --> 00:01:25,680 Yeah, I've, I've been on the, I've, I've been lucky enough to 26 00:01:25,680 --> 00:01:27,240 be on the show now a couple of times. 27 00:01:27,240 --> 00:01:30,680 So some of your listeners may recognize my voice, but my name 28 00:01:30,680 --> 00:01:32,840 is Corey Hoffman. I've been with Sakhni a little 29 00:01:32,840 --> 00:01:35,920 over 4 years now. And I'm I'm a senior performance 30 00:01:35,920 --> 00:01:38,480 engineer. Nice and Luca. 31 00:01:39,400 --> 00:01:42,680 Hey, I'm Luca Ciccone. I work on the engineering side. 32 00:01:42,680 --> 00:01:45,880 I work very closely with Katie and Corey on connecting the dots 33 00:01:45,880 --> 00:01:48,280 when it comes to innovation in our products. 34 00:01:48,680 --> 00:01:51,520 Get to work on fun things like this all day with everybody. 35 00:01:52,240 --> 00:01:55,000 And I'm looking forward to talking about 2026 and many of 36 00:01:55,000 --> 00:01:58,800 the new rollouts that we have going on with foam, with plates, 37 00:01:58,800 --> 00:02:01,600 with all the great products that we have coming soon. 38 00:02:02,440 --> 00:02:05,760 Sweet and yeah, if you're listening to this podcast, we 39 00:02:05,760 --> 00:02:09,360 are coming fresh off of the running events and or Tre for 40 00:02:09,360 --> 00:02:11,400 short. Unfortunately, Dockers of 41 00:02:11,400 --> 00:02:13,120 running was not able to make it this year. 42 00:02:13,120 --> 00:02:15,880 And so part of the reason why we're doing these podcast series 43 00:02:15,880 --> 00:02:18,860 is to make up for that, but also get a little bit more of an in 44 00:02:18,860 --> 00:02:20,920 depth conversation point as well. 45 00:02:20,920 --> 00:02:24,000 And that might be better than a quick two-minute interview, you 46 00:02:24,000 --> 00:02:26,680 know, at an event where everyone's overwhelmed. 47 00:02:26,680 --> 00:02:29,080 So I think it'd be great. But for those that don't know, 48 00:02:29,080 --> 00:02:32,360 that is kind of the showcase for a lot of the new footwear coming 49 00:02:32,360 --> 00:02:35,280 out for the next year for all of the respective companies and 50 00:02:35,280 --> 00:02:36,920 kind of different things to look out for. 51 00:02:37,440 --> 00:02:39,920 And so since we weren't there, we want to talk about some of 52 00:02:39,920 --> 00:02:42,800 those things. And so we can start there. 53 00:02:43,920 --> 00:02:46,920 What were some of the main things that you highlighted at 54 00:02:46,920 --> 00:02:50,640 the running event this year? Yeah, I'll dive in. 55 00:02:50,640 --> 00:02:54,640 So 2026 I think is a super exciting year for us as a brand 56 00:02:54,640 --> 00:03:00,160 in terms of newness, innovation and, and films for sure. 57 00:03:00,880 --> 00:03:04,520 So you know, we, we had a, a lot of newness as I mentioned. 58 00:03:04,520 --> 00:03:07,600 But for sure, you know, we'll highlight, maybe talk about 6 of 59 00:03:07,600 --> 00:03:10,960 sort of those key products for 2026. 60 00:03:11,640 --> 00:03:14,320 And so if we can dive right in, I would start with our first 61 00:03:14,320 --> 00:03:18,880 probably most exciting as as it is a new all new product to the 62 00:03:18,880 --> 00:03:21,840 line, which is our all new endorphin Azora. 63 00:03:22,600 --> 00:03:26,320 So this one, you know, super exciting thing is, is, is this 64 00:03:26,320 --> 00:03:29,880 really rounds out sort of that endorphin collection as we look 65 00:03:29,880 --> 00:03:34,640 at, you know, elite pro speed. And now we have the Azora as a 66 00:03:34,640 --> 00:03:37,400 great add in. And really the story here is, 67 00:03:37,600 --> 00:03:41,080 you know, you get that power run PB foam that you see in in 68 00:03:41,080 --> 00:03:44,120 products like the speed, but here this is really designed for 69 00:03:44,120 --> 00:03:47,640 runners that want to run fast every day without a plate. 70 00:03:48,240 --> 00:03:50,840 So a really exciting story for for that. 71 00:03:51,800 --> 00:03:53,640 And then look at Corey. I don't know if you want to dive 72 00:03:53,640 --> 00:03:56,080 in on anything specific. Yeah, yeah. 73 00:03:56,080 --> 00:04:00,040 I'll just I'll jump in to say that the midsomeness is power 74 00:04:00,040 --> 00:04:03,680 run PB. So it's the same power run PB 75 00:04:03,680 --> 00:04:09,240 that you would, you would experience in the Pro 4 and Pro 76 00:04:09,240 --> 00:04:14,600 5 on the bottom. And the the what I always like 77 00:04:14,600 --> 00:04:17,040 to think about this shoe when when I'm running and it is that 78 00:04:17,279 --> 00:04:20,760 it, it, it kind of feels like to me the spiritual successor to 79 00:04:20,760 --> 00:04:23,880 the shift in a lot of ways. It has, you know, it has like 80 00:04:24,000 --> 00:04:26,560 sort of an aggressive kind of late stage rockers. 81 00:04:26,560 --> 00:04:28,920 You can see kind of on on Katie's screen. 82 00:04:28,920 --> 00:04:31,880 And for those of you who who can't see the, the imagery, you 83 00:04:31,880 --> 00:04:35,920 can kind of picture it in your head and it's a it it's a, it's 84 00:04:35,920 --> 00:04:39,800 a non plated speed, you know, in in some ways, but in my mind, it 85 00:04:39,800 --> 00:04:41,960 kind of evokes like a lot of similar sensations that I 86 00:04:41,960 --> 00:04:44,960 experienced with the shift. So for all of the, for everyone 87 00:04:44,960 --> 00:04:47,440 out there that's looking for a shift replacement and and maybe 88 00:04:47,440 --> 00:04:50,040 looking toward other brands, you know, perhaps you can consider 89 00:04:50,040 --> 00:04:53,480 this one for, for 2026 it's. A very loaded statement on our 90 00:04:53,480 --> 00:04:55,120 podcast. So we have a lot of people 91 00:04:55,120 --> 00:04:56,640 looking for shift replacement. So. 92 00:04:57,200 --> 00:05:01,120 I I, I hear the shift mentioned, I would say two or three times a 93 00:05:01,120 --> 00:05:03,000 month on your. Yeah, it's a pretty frequent 94 00:05:03,000 --> 00:05:07,760 occurrence. Anything on the Azura Luca? 95 00:05:09,160 --> 00:05:12,320 I've been running in the shoe quite a bit, especially the pre 96 00:05:12,320 --> 00:05:15,160 production version. I keep going back and forth 97 00:05:15,160 --> 00:05:19,640 between the Azura other shoes. I keep coming back to this one. 98 00:05:20,000 --> 00:05:22,360 I have a little bit of a secret to share about this shoe that 99 00:05:22,360 --> 00:05:24,920 we're not going to talk about. Well, it's out in the open. 100 00:05:25,440 --> 00:05:27,720 Do you know where the platform started off with this? 101 00:05:28,120 --> 00:05:29,840 It was based on the Endorphin Elite. 102 00:05:29,840 --> 00:05:33,000 We started with that same last from a fit perspective. 103 00:05:33,240 --> 00:05:36,240 That's why we're getting that late stage meta rocker effect 104 00:05:36,240 --> 00:05:38,600 that you just feel like you're getting pushed far forward in 105 00:05:38,600 --> 00:05:40,920 it. Also, the way that we engineered 106 00:05:41,200 --> 00:05:45,160 the toe spring geometry in order to do that with the groove that 107 00:05:45,160 --> 00:05:48,400 we have going on here, it just gives a very nice propulsive 108 00:05:48,400 --> 00:05:50,800 feel. That's what makes it feel like a 109 00:05:50,800 --> 00:05:53,440 shift, but with a very poppy sensation that we're getting 110 00:05:53,440 --> 00:05:57,320 from that power run PV. I like that you brought that up 111 00:05:57,320 --> 00:06:00,280 because I feel like you can see that and Corey talked about too, 112 00:06:00,320 --> 00:06:03,640 like that late stage rocker. And I mean, I was a massive fan 113 00:06:03,640 --> 00:06:06,880 of Endorphin Elite. So like, yeah, I think it'll be 114 00:06:06,880 --> 00:06:10,560 great to see. See these are a random question 115 00:06:10,560 --> 00:06:11,960 about. That one, the other thing too is 116 00:06:12,000 --> 00:06:15,480 cost. It's it's $150.00, which for a 117 00:06:15,480 --> 00:06:20,480 100% power and PB shoe that's based on the same foundation as 118 00:06:20,480 --> 00:06:23,960 the Endorphin Elite, that's a pretty large value proposition 119 00:06:23,960 --> 00:06:26,800 in my opinion. It's aggressive, even for me. 120 00:06:26,800 --> 00:06:28,440 I was surprised that we were able to do it. 121 00:06:29,920 --> 00:06:31,560 Yeah. Are you able to share 122 00:06:31,560 --> 00:06:34,920 specifications on air? It's OK if not. 123 00:06:34,920 --> 00:06:37,760 Yeah, go ahead, Go ahead, Katie. Yeah, yeah, yeah. 124 00:06:37,760 --> 00:06:42,960 So if we're talking about stack height, we're looking at 4032, 125 00:06:43,400 --> 00:06:49,920 so 8 mil offset weight. We're coming in at about what 126 00:06:49,920 --> 00:06:53,640 are we here about 8, just over 8 maybe for a men's size 9. 127 00:06:53,640 --> 00:06:57,240 So we got a nice lightweight, a little more stack than the 128 00:06:57,240 --> 00:07:02,000 speed, and again with that power MPB coming in at 150, it's a 129 00:07:02,000 --> 00:07:05,240 really, really great shoe. That sounds awesome. 130 00:07:05,240 --> 00:07:09,200 I mean you have 150 just a little over 8 oz pure power MPB. 131 00:07:09,200 --> 00:07:11,520 Like they out that's everything you would want in like a 132 00:07:11,520 --> 00:07:14,760 lightweight performance trainer. And I know for sure there's 133 00:07:14,760 --> 00:07:17,280 people out there that are wanting shoes that are non 134 00:07:17,280 --> 00:07:19,400 plated as well. I think people are getting 135 00:07:19,520 --> 00:07:22,480 almost plate saturated in their running and that people are 136 00:07:22,480 --> 00:07:24,960 almost finding that they want a little bit more flexibility, you 137 00:07:24,960 --> 00:07:27,480 know, where everything's getting really high, everything's 138 00:07:27,480 --> 00:07:31,160 getting really rigid and it'd be kind of nice to have a little 139 00:07:31,160 --> 00:07:34,360 bit more flexibility there. This is a super random question 140 00:07:34,360 --> 00:07:37,400 regarding the Azura, but that is just a really pretty name for a 141 00:07:37,400 --> 00:07:40,080 shoe. Like what went into the naming 142 00:07:40,080 --> 00:07:42,080 for that? Like I, I love the name, but 143 00:07:42,080 --> 00:07:46,120 yeah, it's. Is there anything that you guys 144 00:07:46,120 --> 00:07:47,720 can share about the naming of that or? 145 00:07:48,800 --> 00:07:50,920 Yeah. So that it actually ties back to 146 00:07:50,960 --> 00:07:56,120 an original model that we had called the Azura. 147 00:07:56,120 --> 00:07:59,760 So we kind of took some inspiration from that model and 148 00:07:59,760 --> 00:08:04,080 and kind of brought that to life with this current current. 149 00:08:04,080 --> 00:08:06,000 Model. I believe you can still buy the 150 00:08:06,000 --> 00:08:08,760 original style we re released it a couple of years ago. 151 00:08:09,120 --> 00:08:11,920 You can get the original desert and the endorphins Azura. 152 00:08:11,920 --> 00:08:13,240 You can complement the both of them. 153 00:08:13,720 --> 00:08:17,000 There you go. Well, cool. 154 00:08:17,000 --> 00:08:19,400 And then you mentioned you had like 5 other shoes. 155 00:08:19,400 --> 00:08:19,880 Yeah. What? 156 00:08:20,160 --> 00:08:22,600 Yeah. So I think next a good one to 157 00:08:22,600 --> 00:08:26,240 talk about because they will launch sort of hand in hand in 158 00:08:26,240 --> 00:08:28,840 February of 2026. So don't have to wait too much 159 00:08:28,840 --> 00:08:32,720 longer, will be an update to our Endorphin Pro. 160 00:08:33,520 --> 00:08:35,360 So we know this pro, we love this pro. 161 00:08:35,840 --> 00:08:39,520 You know, the Endorphin Pro sort of serves as our marathon 162 00:08:39,520 --> 00:08:42,480 workhorse, if you will, in the in the Dorfin line. 163 00:08:42,480 --> 00:08:44,680 So it's, you know, got that durability you need. 164 00:08:44,680 --> 00:08:48,160 It's got that, you know, go the distance comfort and and kind of 165 00:08:48,160 --> 00:08:51,640 pop under foot. So here we stick with the same 166 00:08:52,240 --> 00:08:56,480 foam setup in that we have a power run PB base with a top 167 00:08:56,480 --> 00:08:59,880 layer of our power run HG. So you get that really great, 168 00:09:00,200 --> 00:09:03,080 you know, pop from the PB and that great sensation that roll 169 00:09:03,080 --> 00:09:05,560 off with that HG right under the foot. 170 00:09:06,080 --> 00:09:07,920 The big change here comes in the plate. 171 00:09:09,080 --> 00:09:13,640 So here if we think about the previous versions plate, we 172 00:09:13,640 --> 00:09:18,120 think of maybe a spoon shape, so a full, a full carbon plate and 173 00:09:18,120 --> 00:09:21,200 at the end sort of a a full rounded head here we 174 00:09:21,200 --> 00:09:24,120 articulated. So we we, you know, add some 175 00:09:24,120 --> 00:09:27,280 forks to the end, if you will. We also add some fluting and 176 00:09:27,280 --> 00:09:29,000 I'll definitely let Luke and Corey jump in on that. 177 00:09:29,000 --> 00:09:32,080 But what that does is that really helps us add some 178 00:09:32,920 --> 00:09:35,640 longitudinal stiffness. So really helps you through that 179 00:09:35,640 --> 00:09:39,280 sort of toe off that propulsion phase of of the gate cycle. 180 00:09:40,000 --> 00:09:42,920 So again, really excited about the pro again, this will also 181 00:09:42,920 --> 00:09:45,920 come out in February. So you kind of have your Azora 182 00:09:45,920 --> 00:09:49,800 story non plated and then our, you know, marathon kind of go to 183 00:09:49,800 --> 00:09:52,160 work horseshoe in the Endorphin Pro 5. 184 00:09:52,440 --> 00:09:55,600 Yeah, it's always difficult to to update a great shoe. 185 00:09:56,160 --> 00:09:58,280 We always have that discussion internally. 186 00:09:58,680 --> 00:10:02,200 And I think that the well, the the changes are definitely in 187 00:10:02,200 --> 00:10:04,800 the right direction. I think for Pro 5, they're going 188 00:10:04,800 --> 00:10:07,000 to be more subtle. So I think fans of the Pro or 189 00:10:07,000 --> 00:10:09,640 will really appreciate the Pro 5. 190 00:10:10,840 --> 00:10:13,400 And then Katie was mentioning like some of the changes in the 191 00:10:13,400 --> 00:10:15,960 plates. Would you be able to expand on 192 00:10:15,960 --> 00:10:19,920 that at all? I can take that one. 193 00:10:20,240 --> 00:10:21,920 OK. One of the things that we 194 00:10:21,920 --> 00:10:26,400 learned from the Endorphin elite one was being able to add slots 195 00:10:26,400 --> 00:10:31,280 to the forefoot. I realize this is the, I'm going 196 00:10:31,280 --> 00:10:33,320 to probably front load it now. This is the plate to the 197 00:10:33,320 --> 00:10:36,200 Endorphin Elite 3, but it's still a pretty good prop to show 198 00:10:36,200 --> 00:10:39,680 you that we're adding these longitudinal grooves, these 199 00:10:39,680 --> 00:10:42,480 slots to the forefoot. We don't want to affect 200 00:10:42,480 --> 00:10:44,920 longitudinal stiffness, but what we want to do is we want to 201 00:10:44,920 --> 00:10:47,720 provide more of a natural foot movement as you're transitioning 202 00:10:47,720 --> 00:10:49,760 from lateral side to medial side. 203 00:10:50,040 --> 00:10:52,920 I love the fact that you brought up that shoes are getting 204 00:10:52,920 --> 00:10:54,320 stiffer. We want to make sure that we're 205 00:10:54,320 --> 00:10:56,440 not hindering the motion of the foot. 206 00:10:56,440 --> 00:10:59,680 We want to make sure it's working with your human anatomy, 207 00:10:59,920 --> 00:11:03,320 and this is where designing the plates in this manner makes a 208 00:11:03,320 --> 00:11:05,000 whole lot of sense. We want to make sure we're 209 00:11:05,000 --> 00:11:08,560 maintaining the speed rocker effect, but at the same time 210 00:11:08,680 --> 00:11:11,080 just making sure that the foot can still move in a natural 211 00:11:11,080 --> 00:11:13,760 motion. Yeah. 212 00:11:13,960 --> 00:11:17,680 And just to jump in there, David, the the the key with this 213 00:11:17,680 --> 00:11:22,640 is that if you tend a lot of midfoot, 4 foot strikers tend to 214 00:11:22,640 --> 00:11:24,800 land more laterally on their foot, as you know. 215 00:11:25,240 --> 00:11:29,200 So if, if you are a heel striker, these these kind of 216 00:11:29,400 --> 00:11:32,400 medial to lateral grooves aren't really going to affect much. 217 00:11:32,640 --> 00:11:35,640 But if you tend to be in a really far lateral in your 218 00:11:35,640 --> 00:11:39,960 landing, you know, like Andrea on your too, Yeah, someone, 219 00:11:39,960 --> 00:11:42,080 someone like that is really going to appreciate that added 220 00:11:42,080 --> 00:11:45,640 flexibility, you know, side to side without affecting kind of 221 00:11:45,640 --> 00:11:47,320 front to back. Stiffness totally. 222 00:11:48,240 --> 00:11:51,400 And you guys have found that by doing these split designs in the 223 00:11:51,400 --> 00:11:54,360 forefoot that that has not affected longitudinal bending 224 00:11:54,360 --> 00:11:58,120 stiffness? It it comes down to the way the 225 00:11:58,120 --> 00:12:01,160 carbon fiber layup is taken into consideration. 226 00:12:01,600 --> 00:12:03,960 We had to change that up a little bit just to be sure that 227 00:12:03,960 --> 00:12:06,960 we're still maintaining the stiffness that we want in the 228 00:12:06,960 --> 00:12:09,760 forefoot, but at the same time be able to affect it from 229 00:12:09,880 --> 00:12:12,960 lateral to medial motion. And then as far as like the foam 230 00:12:12,960 --> 00:12:18,800 compounds go on the Endorphin Pro 5, is this the traditional 231 00:12:18,800 --> 00:12:22,480 power on PB or were there some modifications made to it and 232 00:12:22,480 --> 00:12:25,480 same for the top layer of the power on HG? 233 00:12:26,440 --> 00:12:28,640 Yeah, those compounds are the same as. 234 00:12:29,040 --> 00:12:32,360 Pro 4 and what are the specifications for that? 235 00:12:32,960 --> 00:12:34,800 Yeah. So, so I was just going to jump 236 00:12:34,800 --> 00:12:37,080 in there. So we maintain sort of the basic 237 00:12:37,080 --> 00:12:39,360 template. So we're going to be at 39 and a 238 00:12:39,360 --> 00:12:43,200 half, 31 1/2 for an 8 mil offset here. 239 00:12:43,200 --> 00:12:46,280 We're coming in men's size 9 and about 7273. 240 00:12:46,720 --> 00:12:50,040 So again looking to to make sure that we keep this relatively 241 00:12:50,040 --> 00:12:53,760 lightweight and again I mentioned we launched in 242 00:12:53,760 --> 00:12:56,880 February of 26 at 240 USD. Yeah. 243 00:12:57,000 --> 00:12:59,960 And maybe one, one last thing I want to jump in and say is I, I 244 00:12:59,960 --> 00:13:03,440 think what a lot of people appreciate about the Pro and the 245 00:13:03,440 --> 00:13:06,000 Endorphin Pro and what makes it special is it's durability. 246 00:13:06,880 --> 00:13:08,840 You you can run the shoe. First, yeah, I remember the 247 00:13:08,840 --> 00:13:12,360 outsole specifically, yeah. Yeah, yeah. 248 00:13:13,120 --> 00:13:18,960 So you can really, really get a a lot of years, you know, and 249 00:13:18,960 --> 00:13:22,680 racing seasons out of a pro. And I, and I think that's 250 00:13:22,680 --> 00:13:26,160 something that, you know, a lot of, you know, quote, UN quote 251 00:13:26,160 --> 00:13:28,760 super shoes or advanced footwear technologies are, you know, 252 00:13:28,760 --> 00:13:33,080 maybe making sacrifices to perhaps reduce weight or 253 00:13:33,240 --> 00:13:36,960 potentially reduce stability to, to, to reduce weight. 254 00:13:36,960 --> 00:13:40,160 And, and a lot of those tend to compromise overall durability of 255 00:13:40,160 --> 00:13:42,720 the product. And I think you're, you're going 256 00:13:42,720 --> 00:13:47,200 to get a really good value for that $240 for, for a super shoe 257 00:13:47,200 --> 00:13:49,480 that will maintain its properties for a really long 258 00:13:49,480 --> 00:13:49,880 time. Yeah. 259 00:13:50,600 --> 00:13:55,720 I remember that specifically in the Pro 4 and Elite 4I put a lot 260 00:13:55,720 --> 00:13:59,320 of miles on this. It's like, and that outsole too 261 00:13:59,320 --> 00:14:01,680 is very tacky. Like I remember that just like 262 00:14:01,680 --> 00:14:04,320 that lattice kind of feeling of on that forefoot, it just 263 00:14:04,320 --> 00:14:07,240 gripped really well and I felt like I could RIP it on the 264 00:14:07,240 --> 00:14:09,640 track, on the road, whatever needed at the corner really 265 00:14:09,640 --> 00:14:10,800 well. So I'm excited. 266 00:14:10,920 --> 00:14:12,720 Yeah. I think that'll be fun to to see 267 00:14:12,720 --> 00:14:15,120 the Endorphin Pro 5. Katie, if you hold up the 268 00:14:15,160 --> 00:14:17,840 outsole, again, that's a good point to bring up, just due to 269 00:14:17,840 --> 00:14:20,680 the fact that you notice how much more ribbing is in that 270 00:14:20,680 --> 00:14:22,120 outsole design. That's just going to help 271 00:14:22,120 --> 00:14:25,720 provide way more geometrical grip along with power track 272 00:14:25,720 --> 00:14:27,640 rubber. Power track rubber is something 273 00:14:27,640 --> 00:14:31,040 that we use on trail shoes and we decide to apply it here just 274 00:14:31,040 --> 00:14:33,880 due to the fact that we want to make sure that slip resistance 275 00:14:33,880 --> 00:14:36,760 is quite good, but at the same time, it can be very long 276 00:14:36,760 --> 00:14:38,560 lasting. You're going to notice a huge 277 00:14:38,560 --> 00:14:41,080 difference when it just comes to grip and bite the shoe. 278 00:14:41,680 --> 00:14:45,640 All right, so if we're going to tail in again to to endorphin 279 00:14:45,640 --> 00:14:49,280 again, a really exciting update as well, which will come to us 280 00:14:49,280 --> 00:14:51,760 in June of 26th. So we're kind of hitting that 281 00:14:51,760 --> 00:14:55,120 back half now. So here we look to update our 282 00:14:55,120 --> 00:14:57,600 endorphin Elite. So we know we've had something 283 00:14:57,600 --> 00:15:00,080 very special with the one and and now into the 2. 284 00:15:00,480 --> 00:15:04,200 And so we look to sort of double down here on the elite and we've 285 00:15:04,200 --> 00:15:09,240 made some very strategic changes specifically to sort of the 286 00:15:09,240 --> 00:15:14,520 footprint of the shoe. We maintain our double layer of 287 00:15:14,520 --> 00:15:18,520 our Incredi run foam. So we know that's incredibly 288 00:15:18,520 --> 00:15:22,400 unique performing and dynamic foam. 289 00:15:23,040 --> 00:15:26,680 We stay with a really lightweight race day upper sock 290 00:15:26,680 --> 00:15:31,200 like fit and and really built to to to go fast and show up on the 291 00:15:31,800 --> 00:15:35,560 on the start line at race day. As I mentioned, the key sort of 292 00:15:35,920 --> 00:15:37,920 areas that we changed in the shoe. 293 00:15:38,480 --> 00:15:42,240 When we think about the Elite 2, some of the feedback we got was, 294 00:15:42,240 --> 00:15:46,240 you know, love the shoe, awesome, amazing, but can we get 295 00:15:46,240 --> 00:15:50,080 it a little more stable? So we wanted to do that without 296 00:15:50,080 --> 00:15:53,200 sort of adding weight, which is always a challenge when you're 297 00:15:53,200 --> 00:15:56,000 when you're looking to sort of add to, to the platform of shoe. 298 00:15:56,680 --> 00:16:01,560 So here we, we add some, some foam to the heel area and then 299 00:16:01,560 --> 00:16:04,960 also to the midfoot area. If you recall in the Week 2, 300 00:16:04,960 --> 00:16:08,200 it's pretty carved out. So we added that foam back. 301 00:16:08,200 --> 00:16:10,360 So what that does is it just gives you a little bit more 302 00:16:10,360 --> 00:16:13,560 platform, a little bit more stability when you're taking 303 00:16:13,560 --> 00:16:15,560 those corners or really picking up the pace. 304 00:16:16,040 --> 00:16:18,360 So again, we're we're super stoked about sort of how this 305 00:16:18,360 --> 00:16:21,720 elite came out and, and again, the testing, the testing is 306 00:16:21,720 --> 00:16:23,640 great. So I won't steal any of Corey's 307 00:16:23,640 --> 00:16:25,320 Thunder there. Oh, I know Corey's in the lab 308 00:16:25,480 --> 00:16:29,480 and just add it constantly. I've been in the lab. 309 00:16:29,480 --> 00:16:35,200 I know, yeah. Yeah, we, it was wasn't too long 310 00:16:35,200 --> 00:16:37,520 ago that we had you in for, for some testing. 311 00:16:37,600 --> 00:16:41,440 So you specifically, I believe it was an early prototype of 312 00:16:41,440 --> 00:16:44,080 the, IT was that you had the opportunity to run. 313 00:16:44,080 --> 00:16:46,840 In I didn't say. If I remember correctly, your 314 00:16:47,880 --> 00:16:49,360 yeah, no, I I teased that, not you. 315 00:16:49,960 --> 00:16:53,320 If I remember correctly, your your efficiency numbers were 316 00:16:53,320 --> 00:16:56,560 kind of eye popping in in that. Yeah, yeah, it was. 317 00:16:56,640 --> 00:16:59,120 It's a very fun shoe. I, I like it. 318 00:16:59,120 --> 00:17:03,040 And then I, I know especially with Endorphin Elite One, I felt 319 00:17:03,040 --> 00:17:06,640 like that was such a massive step forward for the racing 320 00:17:06,640 --> 00:17:09,920 direction for Saucony. And then with Power and HG 321 00:17:09,920 --> 00:17:13,839 moving to Incredi Run, having this new midsole, and then we're 322 00:17:13,839 --> 00:17:15,680 continuing along the line of Incredi Run. 323 00:17:16,000 --> 00:17:19,640 Are you all able to expand on what Incredi Run is? 324 00:17:20,040 --> 00:17:24,280 The one thing that people tend to bring up any time they put on 325 00:17:24,599 --> 00:17:28,960 an Elite 2 or an Elite 3 is they go, wow, this thing is super fun 326 00:17:28,960 --> 00:17:31,600 to run and I feel like I'm jumping on a trampoline. 327 00:17:32,080 --> 00:17:35,920 Well, here I am on a podcast giving away secrets again, What 328 00:17:35,920 --> 00:17:40,240 if I were to tell you this is very similar to the fabric 329 00:17:40,400 --> 00:17:45,040 that's used on a trampoline when people often say, oh, well, it, 330 00:17:45,120 --> 00:17:47,000 it reacts like a non Newtonian fluid. 331 00:17:47,000 --> 00:17:49,360 Everybody on this call knows what a non Newtonian fluid is. 332 00:17:49,360 --> 00:17:52,080 The more I impact it, the stiffer it gets. 333 00:17:52,400 --> 00:17:55,920 But the way that I, the way that I've been using the metaphor 334 00:17:55,920 --> 00:17:58,080 lately, it's very similar to jumping on a trampoline. 335 00:17:58,080 --> 00:18:01,160 If I'm walking on a trampoline, it's going to be very unstable. 336 00:18:01,160 --> 00:18:02,720 I'm not going to be able to get my footing. 337 00:18:02,720 --> 00:18:04,680 But as soon as you start bouncing, you start building 338 00:18:04,680 --> 00:18:09,360 momentum into it, That's when the power comes out of how high 339 00:18:09,360 --> 00:18:11,960 you can jump in it. The more power you put into this 340 00:18:11,960 --> 00:18:15,200 foam, the more of that trampoline effect that you'll be 341 00:18:15,200 --> 00:18:16,600 getting. And I feel like that's the most 342 00:18:16,600 --> 00:18:19,880 simple way of putting it. And we're using a thermoplastic 343 00:18:19,880 --> 00:18:24,680 polyester elastomer TP EE. This is the a newer material 344 00:18:24,680 --> 00:18:30,360 that has been a very interesting material to foam out in order to 345 00:18:30,360 --> 00:18:34,040 get very interesting sensations. The energy efficiency has been 346 00:18:34,040 --> 00:18:37,560 off the charts with it. I often like to say, Corey and I 347 00:18:37,560 --> 00:18:40,120 and Katie, when we were first looking at this foam, we were 348 00:18:40,120 --> 00:18:43,440 just completely blown away with the performance properties where 349 00:18:43,440 --> 00:18:46,720 we wanted to just use it in our most pinnacle, our most pinnacle 350 00:18:46,720 --> 00:18:48,840 series of shoes, which is the Endorphin Elite. 351 00:18:49,360 --> 00:18:52,400 And that's why we decided to carry this over into the Elite 352 00:18:52,400 --> 00:18:55,320 3, just due to the fact that everybody loved it in the Elite 353 00:18:55,320 --> 00:18:57,400 two. It was such a big quantum shift 354 00:18:57,400 --> 00:19:01,560 from going from HG to Increderon, but that was OK just 355 00:19:01,560 --> 00:19:03,960 due to the fact that again, we're going to put the most 356 00:19:03,960 --> 00:19:06,800 special, most advanced phones in our leading shoes. 357 00:19:07,200 --> 00:19:09,960 Yeah, I'm excited for Endorphin Elite 3 because I, I do kind of 358 00:19:09,960 --> 00:19:12,680 fall in that camp where I just kind of wished it was a touch 359 00:19:12,680 --> 00:19:15,440 more stable, especially for 26.2. 360 00:19:16,200 --> 00:19:20,200 And, but I, but I felt like there was a lot of promise to it 361 00:19:20,200 --> 00:19:22,680 and it felt very lively. And I, I felt like it just 362 00:19:22,680 --> 00:19:25,240 needed just a little bit of, I don't know, just additional 363 00:19:25,280 --> 00:19:27,200 stability. And it sounds like you guys are 364 00:19:27,200 --> 00:19:29,200 addressing that. So that's I'm really excited for 365 00:19:29,200 --> 00:19:31,240 that. One quick thing I wanted to 366 00:19:31,240 --> 00:19:33,280 speak about the plate. We went through about 5 or 6. 367 00:19:33,640 --> 00:19:35,640 I'm pretty sure we went through 6 iterations. 368 00:19:36,080 --> 00:19:38,920 But one thing that we did do to the plate, you notice if you 369 00:19:38,920 --> 00:19:43,080 look closely here, we added these, we added these spines in 370 00:19:43,280 --> 00:19:45,680 to these fingers where we where we split it up. 371 00:19:46,160 --> 00:19:49,640 This is adding far more longitudinal stiffness, which 372 00:19:49,640 --> 00:19:52,520 helps build out the foam in order to build that stability. 373 00:19:52,520 --> 00:19:55,720 One of the big complaints that we, well, I would say feedback 374 00:19:55,720 --> 00:19:58,560 items that we're getting from our elite athletes is whenever I 375 00:19:58,560 --> 00:20:01,560 take the radius or I take the turn, I lose that momentum. 376 00:20:01,800 --> 00:20:04,560 I stop jumping on the trampoline and everything slows down a 377 00:20:04,560 --> 00:20:07,320 little bit. This addresses this precisely 378 00:20:07,320 --> 00:20:11,120 where you're going to be able to keep up that momentum as you are 379 00:20:11,120 --> 00:20:13,960 through going through a very tight turning course where if 380 00:20:13,960 --> 00:20:15,800 it's not a straight line, it should address that. 381 00:20:15,800 --> 00:20:18,440 Perfect. I'm glad that you talked about 382 00:20:18,440 --> 00:20:21,400 that to you because I feel like so many super shoes these days, 383 00:20:21,440 --> 00:20:25,480 it's very much like longitudinal and sagittal motion, like where 384 00:20:25,480 --> 00:20:28,400 it's like, how fast can I get this thing going in a straight 385 00:20:28,400 --> 00:20:30,080 line? How efficient can we be in a 386 00:20:30,080 --> 00:20:31,960 straight line? And the second you have to turn, 387 00:20:31,960 --> 00:20:35,280 you're like, Oh my gosh, I think you start like tiptoeing and 388 00:20:35,280 --> 00:20:38,080 then like cornering can be quite hard in some of these shoes. 389 00:20:38,080 --> 00:20:40,320 So I'm glad that you guys are looking into that. 390 00:20:40,320 --> 00:20:43,440 And that's a very important part of racing because we don't race 391 00:20:43,440 --> 00:20:47,600 in straight lines unless it's a road mile at New York or 392 00:20:47,600 --> 00:20:51,120 something. But yeah, cool. 393 00:20:51,720 --> 00:20:53,280 Anything else on the indoor fin elite? 394 00:20:53,280 --> 00:20:57,080 Or did we want to? I I actually would. 395 00:20:57,400 --> 00:21:01,040 I think it's a perfect segue into a totally new shoe again 396 00:21:01,800 --> 00:21:07,600 bringing the newness in. 26 is again an all new one called the 397 00:21:07,600 --> 00:21:11,040 Paramount Max. So kind of why I said it was a 398 00:21:11,040 --> 00:21:14,800 perfect segue is here. We actually bring a full stack 399 00:21:15,920 --> 00:21:19,600 of our Incredi run foam that you find in the shoes like a racing 400 00:21:19,600 --> 00:21:23,560 shoe like the elite. We bring this to a sort of a Max 401 00:21:23,720 --> 00:21:28,760 stack everyday non plated kind of neutral, neutral cushioning 402 00:21:28,760 --> 00:21:34,560 shoe. So again, very wide platform, we 403 00:21:34,880 --> 00:21:38,640 you're sitting again on a a thick bed of that awesome 404 00:21:38,680 --> 00:21:42,200 incredi run foam. And then, you know, making sure 405 00:21:42,200 --> 00:21:45,040 that we're paying attention to the to all the details in the 406 00:21:45,040 --> 00:21:49,240 upper, a nice engineered mesh, 3D molded heel, super 407 00:21:49,240 --> 00:21:53,480 comfortable ultimate, you know, kind of under foot experience in 408 00:21:53,480 --> 00:21:58,360 an everyday trainer. And what are specifications for 409 00:21:58,360 --> 00:22:00,360 that model? You know what I'm asking. 410 00:22:00,640 --> 00:22:06,240 So I think we're I believe we're 4337, so 6 mil offset, we're 411 00:22:06,240 --> 00:22:10,720 looking at $200 and we're coming in just right or above 10 oz. 412 00:22:10,720 --> 00:22:14,880 So for as kind of chunky and beefy as this guy is, we're 413 00:22:14,880 --> 00:22:18,320 we're relatively lightweight again for for an everyday 414 00:22:18,320 --> 00:22:20,680 trainer. And with that sort of 415 00:22:20,680 --> 00:22:24,160 increderone foam, it really delivers a very unique under 416 00:22:24,160 --> 00:22:27,720 foot experience for. And that full foam, that's all 417 00:22:27,720 --> 00:22:31,840 Increderone. Yeah, all in credit run and a 418 00:22:31,960 --> 00:22:33,720 A10 mil in credit run sock liner. 419 00:22:33,720 --> 00:22:36,400 So we sort of doubled down on that in credit run. 420 00:22:36,400 --> 00:22:41,640 That's got to be a plus shoe. So again, it's it's pretty good. 421 00:22:41,640 --> 00:22:43,240 I mean, it's one of those shoes you put on. 422 00:22:43,240 --> 00:22:45,120 You're like, I don't think I really want to take this one 423 00:22:45,200 --> 00:22:46,080 off. So cool. 424 00:22:46,360 --> 00:22:49,280 Yeah, it's it's it's excellent. Yeah, we're super excited about 425 00:22:49,280 --> 00:22:51,040 this one. And this will be a A June. 426 00:22:51,400 --> 00:22:52,000 As well. Sweet. 427 00:22:53,320 --> 00:22:58,680 Yeah, we, we've been testing ever since we got far enough 428 00:22:58,680 --> 00:23:02,080 along in the development process that we knew we wanted to have 429 00:23:02,080 --> 00:23:06,120 Incredi run in the early stages of the Endorphin Elite 2. 430 00:23:06,480 --> 00:23:10,800 We've been testing ways to get this into a daily trainer or 431 00:23:10,800 --> 00:23:13,560 performance trainer or super trainer or whatever turn you 432 00:23:13,560 --> 00:23:16,720 like. And it it's taken a while 433 00:23:16,960 --> 00:23:20,120 because as you can imagine, this is a pretty unique phone with 434 00:23:20,120 --> 00:23:24,440 very unique properties. And to get it to work in a daily 435 00:23:24,440 --> 00:23:28,760 trainer, we, we've iterated quite a few times and I think we 436 00:23:28,760 --> 00:23:33,000 what we've landed on as a, as a unique blend of characteristics 437 00:23:33,000 --> 00:23:38,480 here that that create a pretty unparalleled under foot feel in, 438 00:23:38,520 --> 00:23:41,600 in this type of product. Yeah, I'm excited to try that 439 00:23:41,600 --> 00:23:44,440 one. That sounds just knowing what 440 00:23:44,440 --> 00:23:46,560 Increderon felt like in the Endorphin Elite 2. 441 00:23:46,560 --> 00:23:50,240 I didn't get to run in the Endorphin Trainer, but yeah, 442 00:23:50,240 --> 00:23:54,560 just picturing 43 mils of that with A10 mil on the inside. 443 00:23:56,560 --> 00:23:58,440 That's got to be very plush and bouncy. 444 00:24:00,960 --> 00:24:02,480 How? Yeah, well, never mind. 445 00:24:02,480 --> 00:24:06,080 I won't ask that question that that's probably too internal, 446 00:24:06,080 --> 00:24:08,640 but yeah, that's cool. Anything that you guys want to 447 00:24:08,640 --> 00:24:11,720 add on that shoe specifically like looking? 448 00:24:13,760 --> 00:24:17,800 Corey, how many rounds of foam development did we go through on 449 00:24:17,800 --> 00:24:20,200 this one? This this one was tough. 450 00:24:21,080 --> 00:24:26,520 We had loads of learnings from the original Incredi Run that we 451 00:24:26,520 --> 00:24:30,480 got from the Endorphin Elite 2. The ask was to how do we 452 00:24:30,480 --> 00:24:34,040 specifically tune this foam to be used on a trainer such as 453 00:24:34,040 --> 00:24:36,120 this one. There's such an interesting 454 00:24:36,120 --> 00:24:38,520 proprioceptive feel to Incredi Run. 455 00:24:39,240 --> 00:24:42,720 We went back and forth. We had we had to go back to some 456 00:24:42,720 --> 00:24:45,800 of the original engineering in order to work on this. 457 00:24:45,800 --> 00:24:48,640 If this tiny little block right here that I'm showing you that 458 00:24:48,760 --> 00:24:51,120 I'll use my little twig card to show you the size of it. 459 00:24:51,600 --> 00:24:53,120 This is. We got a hop way already. 460 00:24:53,560 --> 00:24:57,800 This is a solid chunk of a specifically formulated TP EE 461 00:24:58,000 --> 00:25:03,000 that goes into an autoclave to be super critically foamed into 462 00:25:03,000 --> 00:25:06,040 this size right here. We're going from here to over 463 00:25:06,040 --> 00:25:10,520 200% expansion ratio where the geometry is then specifically 464 00:25:10,520 --> 00:25:14,320 figured out in order to be sure that the stiffness values of the 465 00:25:14,320 --> 00:25:18,080 midsole and the geometry is holding exactly the way that we 466 00:25:18,080 --> 00:25:20,200 expect on a shoe such as this one. 467 00:25:21,640 --> 00:25:26,000 We went through probably, gosh, there is even prototypes that 468 00:25:26,000 --> 00:25:28,520 were developing before where we were trying this and it just 469 00:25:28,520 --> 00:25:31,120 kept, we kept getting test results coming back where people 470 00:25:31,120 --> 00:25:33,080 are like, Nope, that's wrong, Nope, that's wrong. 471 00:25:33,080 --> 00:25:36,000 And then we finally found that right ratio and we said we're 472 00:25:36,000 --> 00:25:39,880 going to go with it. And I can't believe how we just 473 00:25:39,880 --> 00:25:44,000 became experts on how to tune the specific foam for many 474 00:25:44,000 --> 00:25:46,200 future models to come. I'm glad you guys went through 475 00:25:46,200 --> 00:25:48,440 that full process too, because sometimes when you have a 476 00:25:48,440 --> 00:25:51,160 material, you kind of have a certain level of pressure, like 477 00:25:51,160 --> 00:25:53,160 we got to get this out right. Yeah. 478 00:25:54,080 --> 00:25:56,600 And so it's a take, it's a little bit of time to slow down 479 00:25:56,600 --> 00:25:58,720 and just make sure that it's implemented well. 480 00:25:59,240 --> 00:26:02,680 We were supposed to launch a shoe a season or two ago and we 481 00:26:02,680 --> 00:26:04,400 decided not to because it wasn't right. 482 00:26:04,600 --> 00:26:06,760 When it's not right, we're not going to do it. 483 00:26:08,120 --> 00:26:10,160 Yeah, I've noticed that with Sockney as a company, you guys 484 00:26:10,160 --> 00:26:12,440 have done a good job of like when you roll something out, you 485 00:26:12,440 --> 00:26:15,440 feel good about it. And the phones have all been 486 00:26:15,440 --> 00:26:18,560 very good over the years. And yeah, I've, I've been very 487 00:26:18,560 --> 00:26:20,440 happy with a lot of the product rolling out over the last few 488 00:26:20,440 --> 00:26:21,320 years. Cool. 489 00:26:21,320 --> 00:26:23,680 And then I don't think I actually, I'd, I hate to circle 490 00:26:23,680 --> 00:26:25,920 back and I apologize, but I don't think we got 491 00:26:25,920 --> 00:26:30,120 specifications for the Endorphin Elites 3 for the listeners that 492 00:26:30,240 --> 00:26:31,080 you want to hear that. Yeah. 493 00:26:31,560 --> 00:26:35,640 Yeah, recall. So Endorphin Elite 3 again, we 494 00:26:35,640 --> 00:26:39,320 stay with the same stack, so 39 and a half, 31. 495 00:26:39,320 --> 00:26:45,800 So that eight mil offset, we're coming in at right around 717 496 00:26:45,800 --> 00:26:49,920 ish oz for the Elite 3, so nice and lightweight at a men's size 497 00:26:49,920 --> 00:26:55,120 9. And we're looking at 290 USD for 498 00:26:55,120 --> 00:26:58,120 the Endorphin Elite 3, which again launches in June of 26th. 499 00:26:58,120 --> 00:27:01,920 And from a runner's experience, what would you say is the major 500 00:27:01,920 --> 00:27:06,160 difference between the Endorphin Elite 3 and the Endorphin Pro 5? 501 00:27:07,040 --> 00:27:10,520 Yeah, that's a great call. I think that well, first and 502 00:27:10,520 --> 00:27:13,040 foremost, the foam is is completely different. 503 00:27:13,040 --> 00:27:16,160 So it's a very different under foot sensation and under foot 504 00:27:16,160 --> 00:27:19,800 feel. And then, you know, I would also 505 00:27:20,640 --> 00:27:23,720 say that you're from a durability standpoint, I think 506 00:27:23,720 --> 00:27:27,360 Corey hit on that earlier, that Endorphin Pro is just sort of 507 00:27:27,360 --> 00:27:30,600 that, that race day workhorse. So you're going to get a lot 508 00:27:30,600 --> 00:27:34,240 more, a lot more miles, a lot more racing out of that shoe 509 00:27:34,240 --> 00:27:37,400 than you might, you might with an elite, which is really again, 510 00:27:37,400 --> 00:27:41,120 designed to, to, to go fast and, and for that race day 511 00:27:41,120 --> 00:27:44,720 experience. The one thing, the one thing 512 00:27:44,720 --> 00:27:47,600 that you will notice, and this is just my personal anecdote 513 00:27:47,600 --> 00:27:51,360 running in both of the shoes is that the, the speed roll is far 514 00:27:51,360 --> 00:27:55,640 more extreme in the Endorphin Elite 3 just due to the fact 515 00:27:55,640 --> 00:27:58,440 that it's pinnacle. The if you're familiar with the 516 00:27:58,440 --> 00:28:01,720 endorphin Pro franchise, this is going to be a very welcome 517 00:28:01,720 --> 00:28:03,840 addition if you decide to upgrade into it. 518 00:28:04,240 --> 00:28:08,160 But the the difference between the the Pro 5 all the way up to 519 00:28:08,160 --> 00:28:11,080 the Elite 3, the Elite 3 is just, it's just you just want to 520 00:28:11,080 --> 00:28:14,280 go fast in it all the time. Got it kind of thing where the 521 00:28:14,280 --> 00:28:16,440 Pro 5 will have a little bit more of kind of a you. 522 00:28:16,840 --> 00:28:19,160 Have a little. Field way with it, but yeah, the 523 00:28:19,520 --> 00:28:21,560 the three, you're just going to want to go fast. 524 00:28:21,720 --> 00:28:23,880 That's it. That makes sense. 525 00:28:23,880 --> 00:28:26,240 I mean, Incredi Run's pretty bouncy, like, yeah. 526 00:28:28,520 --> 00:28:31,680 And you guys were able to tune that well for the new Paramount 527 00:28:31,680 --> 00:28:35,640 Max to have like a smooth, looks like a rocket experience, just 528 00:28:35,640 --> 00:28:39,480 plus easy day. And so with that, you tuned the 529 00:28:39,480 --> 00:28:42,880 Incredi Run to have a slightly a plush but slightly different 530 00:28:42,880 --> 00:28:46,320 experience than the Endorphin Elite, where it's not like you 531 00:28:46,320 --> 00:28:49,360 want to just go fast in this plush trainer, correct. 532 00:28:50,960 --> 00:28:52,840 Yeah. Yeah, exactly. 533 00:28:52,960 --> 00:28:57,480 Yeah, it's a slightly different, different tune of Incredi Run. 534 00:28:58,800 --> 00:29:02,120 It's also not played. Yeah, you know, relative to the 535 00:29:02,360 --> 00:29:05,760 Endorphin League 3, which is so the under foot sensation is 536 00:29:05,760 --> 00:29:09,080 still very superlative, still very extremely bouncy. 537 00:29:09,720 --> 00:29:12,760 But not having that played in there being a taller stack, it's 538 00:29:12,760 --> 00:29:14,800 it's going to provide a unique under foot feel. 539 00:29:15,840 --> 00:29:21,840 So it's, it's, it's tuned for more kind of diverse ranges of 540 00:29:21,840 --> 00:29:26,280 of sizes and paces where whereas the Endorphin League three, you 541 00:29:26,280 --> 00:29:28,720 can go a little bit slower in it, but it really wants you to 542 00:29:28,720 --> 00:29:31,200 go faster and faster. And then, yeah, we can move on 543 00:29:31,200 --> 00:29:33,520 to the next one, yeah. Sweet. 544 00:29:33,520 --> 00:29:36,840 So I think if we're kind of rounding out sort of 2026 like 545 00:29:36,840 --> 00:29:42,600 key innovations, a big story for us is the launch of an all new 546 00:29:42,600 --> 00:29:47,240 foam which is called Incredalux. So this will sit in our sort of 547 00:29:47,240 --> 00:29:49,520 Increda family's foam. Thank you, Luca. 548 00:29:49,560 --> 00:29:51,600 Luca's so ready with all the props he's. 549 00:29:52,640 --> 00:29:53,760 Got it. Yeah, he's got it. 550 00:29:54,280 --> 00:29:59,760 He's got all my stuff. So again we'll introduce this in 551 00:29:59,760 --> 00:30:03,800 our two sort of premium neutral and our Max cushion trainer in 552 00:30:03,800 --> 00:30:07,360 the Triumph and then the Hurricane again, a really 553 00:30:07,360 --> 00:30:11,480 welcome and really exciting under foot experience here. 554 00:30:12,000 --> 00:30:16,600 So if we look at the all new Triumph 24, we see that addition 555 00:30:16,600 --> 00:30:21,120 of the Incredilux. So we'll and and we add 3mm of 556 00:30:21,120 --> 00:30:24,960 stack to the 24. So here we're looking at 4333. 557 00:30:25,200 --> 00:30:26,960 So we're sitting at that 10 mil offset. 558 00:30:27,480 --> 00:30:32,120 The cool thing about this is we add what 3 mils of foam, but 559 00:30:32,120 --> 00:30:35,800 we're taking about almost 1/2 ounce out of weight. 560 00:30:36,120 --> 00:30:39,400 So we're able to not only get more foam in and get more, you 561 00:30:39,400 --> 00:30:42,280 know, of that plush sort of comfort feel under foot, but 562 00:30:42,280 --> 00:30:45,040 we're able to take weight out, which is always a win win. 563 00:30:46,040 --> 00:30:48,920 And so again, we'll introduce this in both our Hurricane, 564 00:30:48,920 --> 00:30:51,520 which I'll talk about in just a minute and then in the Triumph 565 00:30:52,240 --> 00:30:54,320 24. So again, really exciting 566 00:30:54,320 --> 00:30:57,400 update. We're we're really pleased with 567 00:30:57,520 --> 00:31:00,520 with Incredi run and and the performance is, is, is pretty 568 00:31:00,520 --> 00:31:04,360 incredible. So yeah, I'll let Luke and Corey 569 00:31:04,360 --> 00:31:08,160 kind of jump in on the specifics of of that phone. 570 00:31:09,160 --> 00:31:13,000 Yeah, Luca will dive into like the chemical composition and all 571 00:31:13,000 --> 00:31:15,440 that. But what from from a testing 572 00:31:15,440 --> 00:31:19,600 perspective, what, what makes Incredilux interesting and 573 00:31:19,600 --> 00:31:24,840 unique is what we call in, in the mechanical testing world 574 00:31:24,840 --> 00:31:29,320 strain energy density. It's essentially the ability of 575 00:31:29,320 --> 00:31:36,000 the foam to absorb energy and, and this compound Incredilux is 576 00:31:36,000 --> 00:31:38,240 the highest that we've commercialized to date and its 577 00:31:38,240 --> 00:31:42,360 ability to absorb energy, What, what does that mean for the end 578 00:31:42,360 --> 00:31:44,720 user, for, for the runner, for the experience? 579 00:31:44,920 --> 00:31:47,840 It means it's going to be extremely protective and it's 580 00:31:47,840 --> 00:31:49,600 going to be really highly cushioned. 581 00:31:50,240 --> 00:31:53,640 So under foot, it's going to have a unique extreme property 582 00:31:53,640 --> 00:31:56,520 and its ability to just be protective and and cushioned and 583 00:31:56,520 --> 00:32:00,560 absorb energy on impact more so than any other material. 584 00:32:00,560 --> 00:32:03,720 Whereas if you think Incredi run, it's superlative. 585 00:32:03,720 --> 00:32:06,600 It's it's it's bounce, it's responsiveness, it's energy 586 00:32:06,600 --> 00:32:09,720 efficiency is what makes it superlative for Incredi Lux. 587 00:32:09,720 --> 00:32:12,960 What makes it superlative is its ability to absorb energy. 588 00:32:13,520 --> 00:32:17,120 And so I'm anticipating that being like a nice sheet of just 589 00:32:17,120 --> 00:32:20,680 kind of shuffle around in, but it can just take a beating if 590 00:32:20,680 --> 00:32:23,040 you wanted to go for 20 miles on the road or something. 591 00:32:23,840 --> 00:32:26,040 One thing that I wish Corey would have talked about is the 592 00:32:26,040 --> 00:32:29,400 resistance to bottoming out. That's what makes this aliphatic 593 00:32:29,400 --> 00:32:33,720 TPU very special. By the way, 100% aliphatic TPU 594 00:32:34,320 --> 00:32:38,920 in $170 shoe. I often say that every shoe is 595 00:32:38,920 --> 00:32:42,200 just going to start floating away pretty soon. 8.8 ounces in 596 00:32:42,200 --> 00:32:47,240 a trainer for $170. This is this should be a super 597 00:32:47,240 --> 00:32:51,120 shoe for $300.00, but it's not. We're putting it in a Triumph. 598 00:32:51,640 --> 00:32:53,920 The one thing that I want to talk about is the foam 599 00:32:53,920 --> 00:32:56,040 properties are out of this world good. 600 00:32:56,280 --> 00:32:59,720 I love the fact that Corey brought up all of the testing 601 00:32:59,720 --> 00:33:03,160 that his team has done when it comes to just, hey, its ability 602 00:33:03,160 --> 00:33:04,760 to protect, its ability to absorb. 603 00:33:04,800 --> 00:33:07,280 It's also fun to run in as well. It can pop. 604 00:33:07,280 --> 00:33:09,080 If you want it to go fast, it goes fast. 605 00:33:09,400 --> 00:33:12,440 The less mass you can put on the bottom of your foot, you're just 606 00:33:12,440 --> 00:33:15,760 going to be able to run a little bit quicker if you want to pick 607 00:33:15,760 --> 00:33:17,680 up the pace. But if you want to put that long 608 00:33:17,680 --> 00:33:20,560 slow run in 20 miles, this thing will support you for that as 609 00:33:20,560 --> 00:33:22,920 well. The one thing that's probably 610 00:33:22,920 --> 00:33:25,040 one of my favorite things to talk about, it's not on the 611 00:33:25,080 --> 00:33:27,400 outside of the shoe, it's on the inside of the shoe. 612 00:33:27,400 --> 00:33:31,840 Not only do we put in printer on on the midsole, it's also on the 613 00:33:31,840 --> 00:33:35,440 sock liner as well. We did not cut any corners when 614 00:33:35,440 --> 00:33:39,000 we built the shoe whatsoever. Also, here's another little 615 00:33:39,000 --> 00:33:41,560 tidbit secret. If you look on the inside of 616 00:33:41,560 --> 00:33:43,840 this, this right here is what's called the strobel board. 617 00:33:43,840 --> 00:33:46,960 That's what pulls the upper together to make it 3D or to 618 00:33:47,080 --> 00:33:51,880 make a 3D shape out of it. This is a 100% supercritically 619 00:33:51,880 --> 00:33:54,520 foamed TPE. It's 3mm stick. 620 00:33:54,520 --> 00:33:59,440 So we have 7mm of the Incredilux sock liner. 621 00:33:59,440 --> 00:34:03,200 We have the Strobel board along with the new Incredilux midsole 622 00:34:03,200 --> 00:34:06,520 along the entire package here for 170 bucks. 623 00:34:07,000 --> 00:34:09,560 That's I'm surprised we're still making money at this stuff. 624 00:34:10,440 --> 00:34:12,560 Yeah, yeah. That's that's those are some 625 00:34:12,560 --> 00:34:15,360 pretty big advancements for the triumph, you know? 626 00:34:15,400 --> 00:34:17,199 Yeah. And. 627 00:34:17,800 --> 00:34:20,480 I think Luca too touched on one of the the points that I've been 628 00:34:20,480 --> 00:34:24,440 putting a lot of miles on this Triumph 24 and I think because 629 00:34:24,440 --> 00:34:27,000 of the weight, it does allow you to sort of pick up the pace a 630 00:34:27,000 --> 00:34:30,440 little bit more than probably maybe triumphs of the past have. 631 00:34:30,440 --> 00:34:34,080 So it's it's a really fun shoe to run in, comfortable, but also 632 00:34:34,080 --> 00:34:35,040 super fun. Nice. 633 00:34:35,040 --> 00:34:37,679 And then what are specifications for that again, that was you 634 00:34:37,679 --> 00:34:39,000 said 43. Yeah. 635 00:34:39,000 --> 00:34:43,600 So that was 4333 during the offset men's size 9 as Luca kind 636 00:34:43,600 --> 00:34:46,000 of hinted at, we're coming in at 8.8 oz. 637 00:34:46,000 --> 00:34:50,679 So I mean a sub nine, you know, daily trainer is is pretty 638 00:34:50,679 --> 00:34:54,120 incredible. And again, 170 and this will 639 00:34:54,120 --> 00:34:57,680 launch in June as well as 20. And then the hurricane, I 640 00:34:57,680 --> 00:34:59,360 imagine it's where this is going. 641 00:34:59,400 --> 00:35:01,600 Yeah, we'll be. Yeah. 642 00:35:02,400 --> 00:35:08,000 So, so all new hurricane, Hurricane 26 here, same kind of 643 00:35:08,000 --> 00:35:11,560 great story as we're bringing to the Triumph, so we're adding 644 00:35:11,560 --> 00:35:15,680 that Incredilux. So a nice thick bed of that 645 00:35:15,680 --> 00:35:17,960 Incredilux. We still keep the same sort of 646 00:35:17,960 --> 00:35:21,320 templates and chassis. So you'll find that top layer of 647 00:35:21,600 --> 00:35:25,720 Incredilux foam and then sort of the bottom chassis of power run. 648 00:35:25,720 --> 00:35:31,360 So that gives you a really nice protective feel and then again, 649 00:35:31,360 --> 00:35:35,440 really for our Max cushion, the ideas are you know, we we keep a 650 00:35:35,440 --> 00:35:38,320 nice broad platform higher side walls. 651 00:35:38,520 --> 00:35:42,240 So your foot really sits in that shoe and and really gives you a 652 00:35:42,240 --> 00:35:47,960 nice sort of supportive protective feeling under foot 653 00:35:47,960 --> 00:35:50,440 for the run. Similar story to the triumph 654 00:35:50,440 --> 00:35:57,920 here, we bad or we say the same phone, but we lose again about 655 00:35:57,920 --> 00:36:01,920 1/2 ounce here as well. So for a shoe like for hurricane 656 00:36:01,920 --> 00:36:05,040 where we're you know, it's a pretty, pretty thick stack and 657 00:36:05,040 --> 00:36:07,960 pretty wide Nets. We're again looking at A at a 658 00:36:07,960 --> 00:36:09,640 pretty nice light lightweight here. 659 00:36:09,640 --> 00:36:13,720 So two of our core shoes bringing, you know, innovation 660 00:36:13,720 --> 00:36:16,400 with Incredilux. We couldn't, we couldn't be more 661 00:36:16,400 --> 00:36:17,880 happy with with how these guys came. 662 00:36:17,880 --> 00:36:20,320 Out and what was the weight that it got down to? 663 00:36:22,280 --> 00:36:24,680 So let's see here, the weight that we got down to on this one 664 00:36:24,680 --> 00:36:29,000 is about 9.2 oz for a men's size 9. 665 00:36:29,000 --> 00:36:33,600 So you're talking the Triumph at what, 8 point, this one at 9.2. 666 00:36:33,600 --> 00:36:37,760 So, so you're looking at a pretty lightweight Max cushion 667 00:36:37,920 --> 00:36:43,320 story again, here we go 4135 offset, so 66 mills. 668 00:36:43,560 --> 00:36:47,400 And similarly, as Lucas sort of hinted at in the Triumph, we 669 00:36:47,400 --> 00:36:49,840 also have an Incredilux sock liner as well. 670 00:36:49,840 --> 00:36:53,800 So sort of doubling down on that, some ATPU foam here. 671 00:36:53,840 --> 00:36:57,240 And this might be going off of the tracks or slightly, but 672 00:36:57,240 --> 00:37:00,400 there's a lot of reminiscence to this design with the Saucony 673 00:37:00,400 --> 00:37:04,400 Tempest. Is there is this the continuate 674 00:37:04,400 --> 00:37:07,240 like a continuation of that or those going to be separate or 675 00:37:07,840 --> 00:37:10,760 this the idea of the power run chassis with the premium foam on 676 00:37:10,760 --> 00:37:13,560 top? Yeah, I think definitely The 677 00:37:13,560 --> 00:37:20,280 Tempest was more in a sort of go fast trainer where is, you know 678 00:37:20,280 --> 00:37:22,280 our Hurricanes more of our that daily trainer. 679 00:37:22,600 --> 00:37:26,680 Also I'd argue that the the chassis isn't as I think in The 680 00:37:26,680 --> 00:37:29,880 Tempest it came up pretty high on both sides of this one's just 681 00:37:29,880 --> 00:37:32,000 really sort of kind of cradles the base. 682 00:37:32,520 --> 00:37:34,800 So it just gives you a little bit more of that support 683 00:37:34,800 --> 00:37:37,320 protection in combination with the incredible Lux. 684 00:37:37,480 --> 00:37:42,560 Somebody at Tre, when I was showcasing the Hurricane 26, 685 00:37:42,760 --> 00:37:47,560 some somebody was saying that this is the first stability shoe 686 00:37:47,560 --> 00:37:54,280 that's using a 100% ATPU midsole and sock liner, which based on 687 00:37:54,280 --> 00:37:57,400 my knowledge, I'm pretty sure we are the first ones to do that, 688 00:37:57,400 --> 00:38:04,120 especially especially at 9.2 oz. This thing I I can't I can't 689 00:38:04,120 --> 00:38:09,400 think of any other shoe in this class of product that matches 690 00:38:09,400 --> 00:38:13,040 from an innovation and technological standpoint about 691 00:38:13,040 --> 00:38:15,280 the about the platform just articulate a bit more. 692 00:38:15,280 --> 00:38:19,120 But Katie was saying the the platforming that we took here. 693 00:38:20,680 --> 00:38:23,080 I'm glad you brought up The Tempest to sue the fact that we 694 00:38:23,080 --> 00:38:25,880 learned quite a bit about these power in chassis when it comes 695 00:38:25,880 --> 00:38:29,760 to being able to build out the geometrical structure of that 696 00:38:29,760 --> 00:38:33,480 platform to keep your foot concentric and planted forward. 697 00:38:33,480 --> 00:38:37,120 We for a shoe such as the Hurricane, this this guy right 698 00:38:37,120 --> 00:38:39,720 here. Everybody loves the midsole on 699 00:38:39,720 --> 00:38:41,120 this. Everybody loves the under foot 700 00:38:41,120 --> 00:38:43,040 feel. It was making sure we could keep 701 00:38:43,040 --> 00:38:45,800 it familiar along with inviting new people to it. 702 00:38:46,720 --> 00:38:49,360 I like the fact that Katie was bringing up that you can feel 703 00:38:49,360 --> 00:38:51,640 the weight difference even though it's 1/2 of an ounce. 704 00:38:51,880 --> 00:38:54,640 You can notice that when you're out for a run or you're out for 705 00:38:54,640 --> 00:38:55,920 a walk. This thing right here is going 706 00:38:55,920 --> 00:38:58,520 to be the Swiss Army name for many people, even that comfort 707 00:38:58,520 --> 00:39:03,480 consumer. I let my mom, my mom's 72 year 708 00:39:03,480 --> 00:39:06,400 old Italian woman, I let her put a pair of these on and she was 709 00:39:06,400 --> 00:39:08,360 just like, Oh my gosh, these are very fun to walk. 710 00:39:08,360 --> 00:39:10,640 And it just helped motivate her to walk even further. 711 00:39:10,640 --> 00:39:13,040 It she was just impressed with how lightweight and bouncy they 712 00:39:13,040 --> 00:39:15,120 were. It's going to make everybody 713 00:39:15,120 --> 00:39:16,640 feel better when they put them on. 714 00:39:17,440 --> 00:39:17,960 Cool. Yeah. 715 00:39:17,960 --> 00:39:22,200 And being down at like that low 9 oz range for a stability shoe 716 00:39:22,200 --> 00:39:26,000 is pretty unique, especially with an ATPU based mental. 717 00:39:26,000 --> 00:39:28,320 So I'm excited to see the experience on that. 718 00:39:30,040 --> 00:39:31,200 What? What did you see in the lab, 719 00:39:31,200 --> 00:39:36,280 Corey? Yeah, same, same concept here as 720 00:39:36,280 --> 00:39:41,600 past hurricanes with what we call center path technology, 721 00:39:41,960 --> 00:39:45,000 where I like to call it center path geometry, you know, 722 00:39:45,000 --> 00:39:47,760 internally, but that's yeah, it's center path technology. 723 00:39:47,760 --> 00:39:53,120 So the idea there is that, you know, like Katie mentioned, you 724 00:39:53,120 --> 00:39:57,040 sit in the shoe high side walls, lower heel, toe offset, broad 725 00:39:57,040 --> 00:40:00,720 base, all those characteristics lend to together to give you 726 00:40:00,720 --> 00:40:04,120 kind of a nice forward guidance. We, we don't want to 727 00:40:04,120 --> 00:40:08,720 aggressively correct or or shove your foot in One Direction, but 728 00:40:08,720 --> 00:40:12,720 more so just help guide you kind of posterior to anterior in 729 00:40:12,720 --> 00:40:14,760 terms of your son or pressure. And that's what. 730 00:40:16,240 --> 00:40:19,080 For both the guide and the hurricane in the last couple of 731 00:40:19,080 --> 00:40:22,120 the iterations, what we've measured in the lab is that, you 732 00:40:22,120 --> 00:40:24,200 know, they really do a better job of just kind of guiding your 733 00:40:24,200 --> 00:40:27,160 center of pressure a little more kind of centered along foot. 734 00:40:27,440 --> 00:40:30,640 Can't say medial because it's, you know, it's technically it's 735 00:40:30,640 --> 00:40:33,120 like for you it's halfway between medial and lateral, but 736 00:40:33,160 --> 00:40:34,480 that would also be medial, I guess. 737 00:40:34,480 --> 00:40:37,480 But you know, it's centered, I think is a term that that makes 738 00:40:37,480 --> 00:40:41,520 it a little more easy. So, yeah, the, the, the foam, 739 00:40:42,080 --> 00:40:44,880 you know, like I mentioned same Incredilux foam, so really 740 00:40:44,880 --> 00:40:48,120 protective, really superlative and its ability to absorb energy 741 00:40:49,040 --> 00:40:53,560 and you know, it's it's it's also outrageously lightweight in 742 00:40:53,560 --> 00:40:54,960 terms of it has a very low density. 743 00:40:55,600 --> 00:40:58,640 So, so those properties kind of combined together to to result 744 00:40:58,640 --> 00:41:01,320 in a significant weight reduction in the product and 745 00:41:01,320 --> 00:41:04,800 also a significant improvement in its ability to absorb energy, 746 00:41:05,000 --> 00:41:07,680 which you think will lend itself really well to kind of this 747 00:41:07,680 --> 00:41:11,520 daily training, you know, recovery training, easy day type 748 00:41:11,520 --> 00:41:14,120 of shoe that can also pick up the pace because of how light 749 00:41:14,160 --> 00:41:15,800 weight is. Yeah. 750 00:41:15,800 --> 00:41:19,760 So a lot of big things kind of looking at 2026, they're like 751 00:41:19,760 --> 00:41:23,240 pushing the boundaries on the performance line and in the 752 00:41:23,360 --> 00:41:28,240 premium line UPS. Looking like if we take a step 753 00:41:28,240 --> 00:41:31,840 down there and look more kind of at some of the flagship models 754 00:41:31,840 --> 00:41:35,480 like your rides and your guides and some of those models, what 755 00:41:35,480 --> 00:41:38,760 are some of the updates that we may be seeing in those models? 756 00:41:39,200 --> 00:41:45,640 Well, we'll launch the 19 ride 19 guide 19 in spring of this 757 00:41:45,640 --> 00:41:48,160 year. So ride will launch in January. 758 00:41:48,160 --> 00:41:51,800 So coming up right around the the block here, really we're 759 00:41:51,800 --> 00:41:55,640 looking you know, at phones and making sure that you know, we 760 00:41:55,640 --> 00:41:59,840 deliver that best under foot experience for whatever product 761 00:41:59,840 --> 00:42:02,560 that we're trying to put out and obviously for the runner. 762 00:42:02,680 --> 00:42:05,600 So we'll look at a little bit lighter version, a little bit 763 00:42:05,600 --> 00:42:10,360 softer version of our power and plus in the ride and then in the 764 00:42:10,360 --> 00:42:14,040 guide 19, similarly looking at phones, we we build it a little 765 00:42:14,040 --> 00:42:19,160 bit differently in terms of we go with a compression molded 766 00:42:19,840 --> 00:42:23,960 Eva, which really allows us to sort of control and really get 767 00:42:23,960 --> 00:42:29,920 that a really perfect blend of a perfect Eva feel under foot. 768 00:42:29,920 --> 00:42:33,560 So again, looking looking, you know, to make sure that we're 769 00:42:33,560 --> 00:42:35,240 delivering especially in those core price points. 770 00:42:35,240 --> 00:42:38,760 To your point, really great experience and versatile 771 00:42:38,760 --> 00:42:41,280 experience for the runner in both. 772 00:42:41,320 --> 00:42:43,720 Something worth mentioning on the guide as well that that went 773 00:42:43,720 --> 00:42:45,520 through a huge foam upgrade as well. 774 00:42:45,520 --> 00:42:48,040 The the power on foam. Katie brought it up. 775 00:42:48,040 --> 00:42:52,960 It's compression molded. It's also 25% later and a few 776 00:42:52,960 --> 00:42:54,760 more percent energy efficient as well. 777 00:42:54,760 --> 00:42:58,040 It's a far more premium Eva than what we were using prior. 778 00:42:58,720 --> 00:43:01,280 The nice thing about compression molding and we often talk about 779 00:43:01,280 --> 00:43:06,560 stability, especially on a loved a love shoe such as the guide is 780 00:43:06,720 --> 00:43:09,360 we wanted to be sure that we're building in that platforming in 781 00:43:09,360 --> 00:43:12,920 order to guide the foot, but in a way where it's not hindering 782 00:43:12,920 --> 00:43:15,720 the motion of the foot itself, but it's just providing that 783 00:43:15,720 --> 00:43:19,000 platform and in order to keep your in order to keep your foot 784 00:43:19,000 --> 00:43:21,120 concentric for the most part. OK. 785 00:43:21,800 --> 00:43:25,400 And I know like with the Triumph, you have that chassis 786 00:43:25,400 --> 00:43:28,440 and you kind of just like center guidance type of path that 787 00:43:28,440 --> 00:43:30,920 you're looking for. I know the elements and the 788 00:43:30,920 --> 00:43:34,320 theme for the guide are similar, but the guide does not have a 789 00:43:34,320 --> 00:43:36,160 chassis, correct? Correct. 790 00:43:36,640 --> 00:43:38,600 It's. So how do you go about like 791 00:43:38,600 --> 00:43:43,240 accomplishing that task in that model without the chassis? 792 00:43:43,680 --> 00:43:45,080 Corey brought it up quite nicely. 793 00:43:45,080 --> 00:43:47,760 We, we talk where we talk about center path technology, it's 794 00:43:48,040 --> 00:43:51,520 broader, it's higher sidewalls, broader sidewalls that come out 795 00:43:51,520 --> 00:43:54,160 as well. And also it's that meta rocker 796 00:43:54,160 --> 00:43:57,720 effect that we're trying to build the, the, the overall toe 797 00:43:57,720 --> 00:44:00,880 spring, the overall geometry was very closely looked at, 798 00:44:00,880 --> 00:44:03,560 especially when it comes to a shoe such as the guide. 799 00:44:04,200 --> 00:44:07,040 And we can go back and forth with R&D in order to be sure 800 00:44:07,040 --> 00:44:09,920 that everything is working out for the mass populations that 801 00:44:09,920 --> 00:44:13,240 you enjoy working in. Writing or wearing the guide, 802 00:44:13,280 --> 00:44:16,040 should I say? I think the other thing to to 803 00:44:16,080 --> 00:44:18,120 keep in mind too, if we're looking at the two sort of 804 00:44:18,120 --> 00:44:22,000 separate buckets of category is you know, the Hurricane being 805 00:44:22,080 --> 00:44:26,440 sort of that premium Max cushion in the guide sort of share those 806 00:44:26,440 --> 00:44:29,560 same tenants that Luke and Corey are touching on that center path 807 00:44:29,560 --> 00:44:32,080 technology, the higher sidewalls, broader base, Whereas 808 00:44:32,080 --> 00:44:35,480 you come to our more neutral cushioning, which is the Triumph 809 00:44:35,480 --> 00:44:37,360 and the ride. Those are going to have a little 810 00:44:37,360 --> 00:44:40,560 bit more traditional sort of hourglass shape. 811 00:44:41,440 --> 00:44:44,400 You sit a little higher up on the shoe on the platform than 812 00:44:44,400 --> 00:44:46,520 you do maybe in the in the hurricane of the guide. 813 00:44:47,080 --> 00:44:50,680 So, so definitely separate and separate products for sure with 814 00:44:50,680 --> 00:44:52,200 different intentions and different fields. 815 00:44:52,200 --> 00:44:55,280 So yeah. And then I just wanted to for 816 00:44:55,280 --> 00:44:57,920 the listeners because we just have so many people that love 817 00:44:57,920 --> 00:45:01,880 shoe tech and just materials and properties. 818 00:45:02,240 --> 00:45:06,640 If we are able to talk roughly about what the composition of 819 00:45:06,640 --> 00:45:09,640 kind of all of the lines of foam that you guys have, at least 820 00:45:09,640 --> 00:45:13,960 what we are able to talk about. You expanded that Power Run is a 821 00:45:14,480 --> 00:45:17,240 compressed molded Eva, at least in this newer version. 822 00:45:18,120 --> 00:45:21,480 Power Run is specifically tuned for each one of our franchise 823 00:45:21,480 --> 00:45:24,400 models. It's typically a premium Eva. 824 00:45:24,400 --> 00:45:27,600 It can be either injected molded or compression molded. 825 00:45:27,760 --> 00:45:30,720 We typically look at many of the additive packages that are put 826 00:45:30,720 --> 00:45:34,920 into the Eva itself in order to be sure that we're giving the 827 00:45:34,920 --> 00:45:38,880 right experience for the Power Run specifically for that model. 828 00:45:39,760 --> 00:45:44,400 Power Run Plus is a super critically foamed ATP with 829 00:45:44,400 --> 00:45:46,560 specifically designed for Power Run Plus. 830 00:45:46,960 --> 00:45:50,040 It's a particle foam. You've probably seen bead foams 831 00:45:50,040 --> 00:45:52,120 before. That's another one of the models 832 00:45:52,120 --> 00:45:55,840 that we use quite a bit of. We, we've been using bead foams 833 00:45:55,840 --> 00:45:57,640 as a company for over 10 years at this point. 834 00:45:57,640 --> 00:46:01,200 It started with ever run our institutional knowledge of being 835 00:46:01,200 --> 00:46:06,080 able to use these types of TPU foams as we, we often use that 836 00:46:06,080 --> 00:46:09,480 as a reference point in order to tune for future franchise 837 00:46:09,480 --> 00:46:11,840 models. And as just as I mentioned, we 838 00:46:11,840 --> 00:46:14,480 have that institutional experience with being able to do 839 00:46:14,480 --> 00:46:18,760 that power and PB. It's also a it's also a particle 840 00:46:18,760 --> 00:46:21,440 foam as well. It's 100% Piba based foam. 841 00:46:22,160 --> 00:46:26,320 It is a workhorse firm that's trusted by many athletes that 842 00:46:26,320 --> 00:46:29,160 are out there. We've been using it since the 843 00:46:29,160 --> 00:46:31,680 endorphin Pro 1, the endorphin speed one. 844 00:46:32,200 --> 00:46:34,440 Why fix it if is it isn't broken? 845 00:46:34,840 --> 00:46:37,600 It's still a phenomenal foam that people keep coming back to 846 00:46:38,880 --> 00:46:41,800 my touching upon. Should I touch upon any other 847 00:46:41,800 --> 00:46:43,080 ones or? Yep. 848 00:46:43,080 --> 00:46:44,880 Oh yeah, definitely. Oh, what? 849 00:46:44,880 --> 00:46:45,400 What? What else? 850 00:46:45,400 --> 00:46:48,480 Did I miss you? Incredarone and Incredible 1. 851 00:46:48,640 --> 00:46:55,320 And then power run. HG, HG yeah, HG was the we often 852 00:46:55,320 --> 00:46:59,280 talk about technological advancement before we were able 853 00:46:59,280 --> 00:47:01,240 to get all these new modern day foams. 854 00:47:01,600 --> 00:47:06,000 HG was called the Holy Grail just due to the fact that at the 855 00:47:06,000 --> 00:47:10,840 time, this was the the latest, the bounciest foam that we could 856 00:47:10,840 --> 00:47:14,760 get when the Endorphin Elite one first came out before 857 00:47:14,760 --> 00:47:17,080 Increderon. It's still a, it's still a 858 00:47:17,080 --> 00:47:19,360 phenomenal material, it still performs awesome. 859 00:47:19,360 --> 00:47:23,080 They're still athletes that absolutely love the foam and 860 00:47:23,080 --> 00:47:25,560 it's one of the reasons why we still keep it in the Endorphin 861 00:47:25,560 --> 00:47:28,360 Pro series just due to the fact that we transitioned over into 862 00:47:28,360 --> 00:47:31,040 more of a hybrid setup between PB and HG. 863 00:47:32,000 --> 00:47:36,800 It is a 100. It's a 100% Piba based foam as 864 00:47:36,800 --> 00:47:39,040 well. It's a non particle foam. 865 00:47:39,040 --> 00:47:44,400 It's a full SCF process in order to develop, in order to build 866 00:47:44,400 --> 00:47:47,080 the blocker itself. That's where the the magic 867 00:47:47,080 --> 00:47:49,560 happens. Just from a feeling standpoint 868 00:47:49,560 --> 00:47:52,200 where it just gives that little extra pop. 869 00:47:52,200 --> 00:47:56,160 It also gives the IT gives that little bit extra responsiveness 870 00:47:56,160 --> 00:47:58,280 as well that people truly look for. 871 00:47:58,560 --> 00:48:02,120 Sometimes we test foams mechanically and we get certain 872 00:48:02,120 --> 00:48:04,200 properties out of them. But once you put them on human 873 00:48:04,200 --> 00:48:06,760 testers, they might give you totally different vernacular 874 00:48:06,760 --> 00:48:09,000 against it. And that's always trying to find 875 00:48:09,000 --> 00:48:11,640 that right balance between well, how's the foam performed 876 00:48:11,640 --> 00:48:14,360 mechanically versus how they test on people. 877 00:48:14,360 --> 00:48:17,240 And it's one of the reasons why we tune each one of these foams 878 00:48:17,240 --> 00:48:21,600 for the franchise models that they're used in Incredilux. 879 00:48:21,600 --> 00:48:27,680 This is a 100% ATPU compound. It is a non bead foam. 880 00:48:28,360 --> 00:48:31,200 You've probably heard of these ATP US as of recently that are 881 00:48:31,200 --> 00:48:33,600 being used in many super shoes that are used through our 882 00:48:33,600 --> 00:48:36,360 competition. We're now using them in Triumph 883 00:48:36,360 --> 00:48:39,920 and Hurricanes and whatnot. It's specifically tuned in order 884 00:48:39,920 --> 00:48:42,720 to not only give great energy efficiency, but also what Corey 885 00:48:42,720 --> 00:48:46,320 articulated before about energy absorption and being a leader 886 00:48:46,320 --> 00:48:49,280 when it comes to that. We're excited to keep expanding 887 00:48:49,280 --> 00:48:51,800 upon that technology as the future moves forward. 888 00:48:52,560 --> 00:48:55,480 And then obviously the our most pinnacle foam at the moment is 889 00:48:55,800 --> 00:48:58,520 Incredi Run. As you know, it launched in the 890 00:48:58,520 --> 00:49:02,120 Elite 2. This is a 100% TPEE 891 00:49:02,200 --> 00:49:05,720 thermoplastic polyester elastomer, the same stuff that 892 00:49:05,720 --> 00:49:07,600 they use on top of trampoline fabric. 893 00:49:09,720 --> 00:49:14,120 The the original compound was tuned in order to give you that 894 00:49:14,240 --> 00:49:18,720 very interesting sensation of just huge bounce, huge, huge 895 00:49:18,720 --> 00:49:22,240 bounce. It is a unique under foot feel 896 00:49:22,240 --> 00:49:24,480 that no other super shoe was able to give. 897 00:49:24,480 --> 00:49:26,960 And now we're beginning to trickle that down into shoes 898 00:49:26,960 --> 00:49:30,680 such as the Paramount Max that want that same feeling. 899 00:49:30,680 --> 00:49:34,040 But we want to democratize innovation as they start going 900 00:49:34,040 --> 00:49:37,600 into future models for Sockany. We're always going to build the 901 00:49:37,800 --> 00:49:40,720 what I call the running equipment, the elites in the 902 00:49:40,720 --> 00:49:42,720 higher up models than that. But we always want to 903 00:49:42,720 --> 00:49:45,600 democratize down in order to make that everyday product that 904 00:49:45,600 --> 00:49:48,840 can address many runners and other people's needs for comfort 905 00:49:48,840 --> 00:49:51,240 footwear. I believe that's all of them. 906 00:49:51,880 --> 00:49:53,720 I believe so. Thank you. 907 00:49:54,080 --> 00:49:56,240 Yeah. We never had like a full rundown 908 00:49:56,240 --> 00:49:58,240 of all of the different midsoles and things like that. 909 00:49:58,240 --> 00:50:00,520 So I just for our listeners, you know, everyone's always like, 910 00:50:00,520 --> 00:50:01,680 what is that? What is that made of like? 911 00:50:02,400 --> 00:50:05,400 Katie and Corey and myself, we always talk about, we always 912 00:50:05,400 --> 00:50:08,080 have our internal names for phones, which is, it's some 913 00:50:08,080 --> 00:50:11,120 crazy number and it's what Revision and Mark we're working 914 00:50:11,120 --> 00:50:12,680 on. It's like, oh, that's what we're 915 00:50:12,680 --> 00:50:15,480 calling this one. And I had to process it my mind 916 00:50:15,480 --> 00:50:16,440 for a second. Yeah, yeah. 917 00:50:18,520 --> 00:50:19,720 That's the same in the PT world, right? 918 00:50:19,720 --> 00:50:22,400 Like everyone has like a language that they use when 919 00:50:22,400 --> 00:50:24,640 they're talking amongst peers. And then you go to the public 920 00:50:24,640 --> 00:50:27,400 and you're like, Oh, yeah, we got to say this the way that 921 00:50:27,400 --> 00:50:28,280 this. Is, yeah. 922 00:50:29,400 --> 00:50:32,800 It's like. Conversed 8A beta Theta mark 4 923 00:50:32,800 --> 00:50:33,320 OK. Yeah. 924 00:50:36,320 --> 00:50:39,560 Well, cool. Well, I think we covered a lot 925 00:50:39,560 --> 00:50:42,160 there for 2026. I'm very happy with it. 926 00:50:42,160 --> 00:50:45,040 Is there anything big that you guys want to announce as a 927 00:50:45,040 --> 00:50:51,200 company for 2026 or is that all? I just think you'll see, you'll 928 00:50:51,200 --> 00:50:55,360 see in addition to these 6 shoes, we're, you know, pretty 929 00:50:55,360 --> 00:50:58,520 relentless when it comes to, you know, making updates and 930 00:50:58,520 --> 00:51:01,080 delivering, you know, new innovation and, and new 931 00:51:01,080 --> 00:51:04,680 products. You'll see outside of this a lot 932 00:51:04,680 --> 00:51:07,440 more in 2026. So if you're running the socket 933 00:51:07,440 --> 00:51:11,400 now or you're not, we've got the shoe for you in 26 in a new 934 00:51:11,400 --> 00:51:16,360 iteration and ready to go. So we're we're excited. 126 will 935 00:51:16,360 --> 00:51:17,680 be a big one for us for sure. I agree. 936 00:51:17,680 --> 00:51:19,400 I'm very excited to see everything. 937 00:51:20,120 --> 00:51:22,400 So yeah, thank you so much for coming on. 938 00:51:22,400 --> 00:51:26,200 Everyone, if you're listening to this, thank you for listening. 939 00:51:26,200 --> 00:51:27,680 If you're watching, thanks for watching. 940 00:51:28,040 --> 00:51:30,080 Don't forget to subscribe on all of the proper channels. 941 00:51:30,200 --> 00:51:32,000 But yeah, that's a good one, guys.