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Recovering from an injury can 
take really intentional ways to 

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return to your running and 
sometimes that means decreasing 

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the amount of stress on your 
body. 

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The lever movement system is 
something that I have used as a 

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physical therapist with patients
and also use personally when I 

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have been returning from 
injuries or guiding people in 

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the return back because it can 
offload some of the stress that 

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the body takes with running, 
allowing you to do a really 

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intentional and sequential 
return without overloading the 

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tissues. 
One of the great parts about it 

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is that it's a completely mobile
device and it can be connected 

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to pretty much any treadmill and
the affordability is so low, 

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I've had multiple patients be 
able to purchase it on their own

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where sometimes offloading 
systems can cost 10s of 

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thousands of dollars. 
The lever movement system 

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actually starts under 1000. 
And so if you are looking to try

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to find a way to continue to 
return back to running smart or 

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just to manage some of the 
little niggles that come along 

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with running, but keep your 
running volume, I would take a 

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look at the lever Movement 
system. 

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So if you want to learn more, 
you can go to levermovement.com.

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And if you end up purchasing, 
you can get 20% off using the 

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code Dor 20. 
Hello everybody, and welcome to 

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the Doctors of Running podcast 
where we, a group of doctors of 

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physical therapy, discuss the 
art and science of running and 

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the stuff that we put on our 
feet today at the round table, 

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we have the founder of Doctors 
of Running, doctor Matthew 

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Klein, Doctor David Salas and 
myself. 

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I'm Nathan Brown and we are 
going to be diving into a topic 

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about a shoe company. 
We are going to be breaking down

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kind of the origin story of this
shoe company going into some of 

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the basic tenants of theirs, 
looking at their foam compounds,

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looking at their general fit, 
looking at durability and just 

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symmetrics. 
And after we talk about some of 

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those questions and comparing 
where they're at compared to 

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other brands, then we're going 
to go into their specific lineup

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and try to give a way to 
breakdown what they offer in a 

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cohesive way that can kind of 
organize where all of these 

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shoes may fit and wait what you 
may look at one for versus 

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another. 
So before we do that though, we 

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want to definitely talk about 
what we currently have in for 

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testing. 
So this is our in for testing 

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segment where we talk about what
we've got on our feet right now.

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This is powered by Scratch Labs.
Matt, what have you been testing

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lately and how's that been 
going? 

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So the newest thing I've been 
testing right now has been the 

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tier Maverick, which I honestly 
thought this is going to be a 

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gimmick and I might really 
enjoying it. 

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To be honest. 
I've I've really enjoyed the 

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miles. 
I've already got like 35 miles 

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on my pair heels still intact. 
Surprisingly. 

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I've got some people might hear 
me complain about this. 

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I've got some Achilles tendon 
issues right now. 

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They're actually doing really, 
really well and I was very 

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worried about going into a 6mm 
drop and the rocker on this 

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thing has been absolutely 
awesome. 

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It's great for long runs. 
It's great for up tempo things. 

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It's not really good at Andrew 
and I kind of a similar 

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experience where it's not really
good for running fast, but like 

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up tempo efforts, long runs, 
it's been really good. 

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So I'm I'm excited to get more 
miles in these and get a review 

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out. 
So they've been solid. 

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I've been really impressed 
another shoe so we don't have a 

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ton of new stuff right now. 
I've been getting miles on some 

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other shoes trying to get 100 
mile review on the Saucony 

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Hurricane 25. 
Mostly good is one of the only 

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stability shoes that actually 
has a super foam in it. 

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I'm up to 75 miles right now 
should hopefully get that soon 

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and the outsole is still intact 
for the most part, but some 

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other things with that and then 
the final thing that just came 

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in today and I've gotten made 
fun of for be excited for this 

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shoe I'm. 
Very mad. 

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Thank you. 
Excited. 

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About that, people that might 
get excited for this, and I will

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certainly be doing a comparison 
review with the Brooks Ghost Max

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is going to be the Saucony 
Echelon 10, which actually 

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already been out there for a 
while. 

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It's not a performance shoe. 
It's just one of the true stable

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neutral shoes out there and one 
of the few orthotic friendly 

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shoes. 
And so, yeah, this just came 

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today and I'm very excited to 
get some miles on it because I'm

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a nerd and so. 
Do you think that line you think

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that lands closer to the Max 
like ghost Max 3 stuff than it 

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is to like the dyad or something
else? 

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I version one of the ghost Max 
no version three yes. 

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I think when I step in feel I 
would say this isn't. 

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I wouldn't say it's close to the
dyad just cause the dyad had 

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such a clunky heel and I never 
suggested this a running shoe 

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whereas this can be ash. 
Can. 

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Run shoe. 
It can run, yeah. 

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Ash the dyad. 
I like the Echelon. 

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Yeah, so, but Ghost Max Kit 3 
can also run. 

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Not they're not the fastest, but
they can run. 

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So that's what I'm wearing. 
It's funny you bring up the 

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Echelon now, but I'm thinking 
back to when I was working more 

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often in the clinic versus 
teaching, and when I was working

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with an older population with 
balance difficulties. 

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I actually had a lot of people 
utilize the Echelon because it's

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just a completely wide platform.
There's nothing that is pushing 

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you anywhere. 
Very stable shoe that also 

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allows you to operate on some 
rocker. 

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So I'd have a specific person in
my mind that they ended up 

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getting that shoe and it made a 
big difference for them, but not

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for running by any means. 
But it it helped them stay 

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functional. 
Some of their needs. 

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Yeah. 
Well, I'll go next because I 

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also have been testing the well,
I'm going to say it now. 

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I was saying TYR. 
I've always said TYR for tier, 

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but it's tier. 
And I just looked it up when you

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said that, Matt, and it's about 
like tiers of performance, like 

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upper tier is part of their is 
part of their thing. 

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Yeah. 
Matt What? 

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The only reason? 
Did I actually say it right? 

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Yeah, I know. 
Let it be. 

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Known to the listeners. 
I said something named. 

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They said the name, right? 
Correct. 

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No taken. 
How do you pronounce it? 

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Kayano? 
Just kidding. 

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Is that right? 
OK, Yeah. 

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Kayano. 
Yeah, so the old, the old, I was

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definitely calling it TYR. 
One of my Co faculty members, 

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her daughter is sponsored by 
Tier and so I heard her say it. 

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I'm like I'm assuming you know 
how to say. 

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She's swimmer. 
Yeah, swimmer. 

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Yeah. 
I I think of it more as a 

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swimming branch. 
So I I got the box and Jan is 

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like, that's a it's a swimming 
company, right? 

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I was like, well, yeah. 
So this is kind of their first 

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foray and I think that my 
experience, I have one run in 

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it. 
So take it for what it's worth. 

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These are initial impressions 
fit wise. 

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I'm really excited about what 
they've chosen to do with their 

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fit. 
It is very topo like in its toe 

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box. 
It's got a very wide upper, very

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snug though through the midfoot,
secure heel. 

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I really liked the fit. 
Maybe a little bit lower volume,

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like a little short maybe. 
But I I am not looking to size 

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up. 
I've got a size 9 and it's 

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fitting me really, really well. 
I think Andrea sized up for her.

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She went up a half size so I 
think she'll get her miles on 

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and give her review. 
But for me, I have loved what 

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they're doing with fit. 
I think the foam on first run 

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feels solid. 
For a first offering of a shoe 

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that cost $150.00. 
It definitely like is going to 

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level up itself in comparison to
other shoes on the market like I

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could. 
I'm not saying that these shoes 

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run the same, but in terms of 
performance quality, you're I 

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would say it definitely lines up
with a Nova blast, which I have 

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loved that shoe. 
But I think that the foam feel 

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is there. 
The overall geometry seems to be

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there. 
The fit is definitely there. 

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And so I think that they have a 
really for good first offering 

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and I'm excited to see what it 
feels like with more miles, But 

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I'm I'm overall impressed and 
excited to see what they end up 

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doing. 
David, what have you been 

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testing? 
Yeah, so I'll start off with the

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one that everyone's talking 
about. 

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This is here, Maverick. 
So I've been very impressed by 

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it as well from initial 
impressions. 

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And I feel like you hit it spot 
on with the fit. 

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It's very topo like wide toe 
box. 

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I didn't really have any like 
issues with the volume, but I 

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did feel like the midfoot was 
more snug. 

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The heel is decently 
accommodating. 

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Like it's pretty wide, but like 
it locks down really well. 

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I didn't have any issues with 
like movement of my foot and the

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rocker just feels really dialed 
in. 

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And I think I was telling Klein 
this in a personal message when 

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I first got it, but well, the 
group chat, it reminded me a lot

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of in in a different way. 
Not a racing shoe, but like the 

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Evo Pro one in that it relied a 
lot on its weight and it's 

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really light compared to its 
competition where I felt like 

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the foam. 
It bottoms out a little bit at 

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those top paces, but it really 
feels nice. 

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I mean, this is like a 44mm shoe
in stack height and it's like in

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the high sevens from a weight 
standpoint, which is crazy. 

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So it kind of just like you can 
kind of forget about it and just

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fall asleep and go into rhythm. 
And it's really nice for that. 

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I feel like you don't get the 
bounciest ride out of it, but 

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it's really light and the 
cushion it's it falls right in 

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the middle. 
Like it's just kind of like it's

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not overly firm, It's not overly
soft. 

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You just go to sleep and get 
into rhythm. 

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And that was like the first 
thing I noticed and I was like, 

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this, this could be a killer for
like other shoes on the market, 

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especially being priced at 1:50 
for the stack it has and the 

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weight it has. 
What's? 

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That I have. 
My scale right here is 8 and my 

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size 10 is 8 oz so solid. 
Definitely very large. 

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Size ten 8.0 yeah, yeah, I think
their specs were like 7.7 or 

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something, which would be close.
I'm a size 9 and that's what it 

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was for me too. 
I was going to say in the boxes 

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that they sent for people who 
they're like sending out for 

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wear testing, they included like
a kitchen scale to weigh it on. 

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And my first gut is like, well, 
they fixed this scale to be 

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whatever weight they want it to 
be. 

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00:10:05,760 --> 00:10:08,240
So I'm using my own. 
And it was it was the same so 

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that. 
Was super scary. 

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It's a scary. 
It's like everybody's is going 

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00:10:11,600 --> 00:10:15,960
to be 7.7 size twelve 7.7. 
That's your own scale. 

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00:10:15,960 --> 00:10:18,280
Yeah, I was like psyched because
I'm like this thing is starting 

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00:10:18,280 --> 00:10:21,040
to get older, replace the 
batteries a few times and like I

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might need. 
I'm not going to lie, I was kind

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00:10:22,600 --> 00:10:25,520
of excited to get a new scale. 
Yeah, that was that was cool. 

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00:10:27,200 --> 00:10:32,960
Anyways, it provides good 
cushioning, very lightweight, 

206
00:10:32,960 --> 00:10:35,320
not the most responsive, but 
it's a good rocker with a good 

207
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fit. 
So initial impressions were very

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00:10:37,280 --> 00:10:40,200
good. 
The other shoe that I was 

209
00:10:40,200 --> 00:10:42,960
surprised, I had very good 
initial impressions. 

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00:10:43,360 --> 00:10:46,680
I wasn't that surprised 
actually, but the Ultra Olympus 

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00:10:46,680 --> 00:10:50,960
275, very sure. 
Footed on foot. 

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00:10:51,520 --> 00:10:54,720
Yeah, this thing feels very 
stable for a trail shoe, and 

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00:10:54,720 --> 00:10:57,600
trail shoes already normally 
feel a little bit more stable 

214
00:10:57,600 --> 00:11:00,160
just because of the nature of 
what you're doing, but it's got 

215
00:11:00,160 --> 00:11:03,720
a very wide platform under foot.
The four foot feels good. 

216
00:11:03,720 --> 00:11:06,480
The rocker feels good, 
especially for a zero drop shoe.

217
00:11:06,480 --> 00:11:08,800
It doesn't feel like I'm 
slapping the ground very much. 

218
00:11:09,400 --> 00:11:12,640
I mean, granted, I'm used to 
having a drop, so it did feel a 

219
00:11:12,640 --> 00:11:16,800
little bit awkward at first. 
I'm not normally someone that 

220
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gravitates towards 0 drop shoes,
but the second I got a couple 

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00:11:20,360 --> 00:11:23,040
miles into my run, fell asleep, 
it was good. 

222
00:11:23,360 --> 00:11:27,120
Traction held up quite well. 
We just had some rain, you know,

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rocks, everything. 
It was good. 

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00:11:29,280 --> 00:11:32,320
The lugs aren't super deep, but 
the Vibra mega grip, they 

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00:11:32,320 --> 00:11:35,360
performed quite well. 
And then last but not least. 

226
00:11:35,360 --> 00:11:37,800
Can I say one thing on that? 
Shoe three, Yeah, What's up? 

227
00:11:38,000 --> 00:11:40,240
Yeah. 
So on the Olympus 275, I've 

228
00:11:40,240 --> 00:11:43,240
taken that on a number of hikes,
something that I appreciated 

229
00:11:43,240 --> 00:11:45,760
about. 
Well, first, it's very heavy. 

230
00:11:45,840 --> 00:11:47,720
It's not like a lightweight, 
it's heavy trail shoots. 

231
00:11:47,720 --> 00:11:49,480
It's a it's a heavy, it's a 
heavy shoe. 

232
00:11:49,480 --> 00:11:53,560
It's bulky, but it's very sturdy
and very reliable on a foot, 

233
00:11:53,640 --> 00:11:56,560
yeah. 
But the I I've been really 

234
00:11:56,560 --> 00:11:59,640
appreciating trail shoes that 
build in a little bit of a Gator

235
00:11:59,800 --> 00:12:03,240
for you. 
It just I've had with the trail 

236
00:12:03,240 --> 00:12:04,720
running that. 
I was talking about Gators 

237
00:12:04,760 --> 00:12:07,480
before. 
Yeah, it will cuz the Tecton X3 

238
00:12:07,480 --> 00:12:10,200
has one cuz it's just like a 
sock that goes a little higher. 

239
00:12:10,400 --> 00:12:13,000
But I've had an I've been doing 
a little bit more trail this 

240
00:12:13,000 --> 00:12:15,280
year. 
Not a ton of trail cuz it's 

241
00:12:15,280 --> 00:12:17,760
harder for me to get to. 
But when I have, I've had more 

242
00:12:17,760 --> 00:12:21,160
like rocks popping into my shoe 
because of the type of trails 

243
00:12:21,160 --> 00:12:24,080
that we have. 
And so that makes a huge 

244
00:12:24,080 --> 00:12:27,520
difference to just have that and
it becomes not a problem. 

245
00:12:27,520 --> 00:12:29,760
And I thought the upper was 
pretty comfortable in that shoe.

246
00:12:29,760 --> 00:12:33,320
The Olympus 275. 
Cool, sorry, go into your last 

247
00:12:33,320 --> 00:12:35,720
shoe. 
No, you're good and the upper is

248
00:12:35,720 --> 00:12:37,960
nice. 
It's I mean it's classic ultra. 

249
00:12:38,000 --> 00:12:40,000
You're not very roomy in the toe
box. 

250
00:12:40,000 --> 00:12:42,760
It's pretty wide throughout like
but it locks down well. 

251
00:12:43,200 --> 00:12:46,240
I had no issues and I took some 
pretty sharp turns on the trails

252
00:12:46,240 --> 00:12:49,320
that I was running and I mean it
was solid. 

253
00:12:49,320 --> 00:12:53,480
The only thing was the weight, 
like it's pretty heavy but for a

254
00:12:53,480 --> 00:12:57,200
long day out it's good and if 
you have to walk or hike it's 

255
00:12:57,200 --> 00:12:59,640
it's smooth than that too. 
It's not like you can only run 

256
00:12:59,640 --> 00:13:01,720
in it, so. 
I actually like Crossover. 

257
00:13:02,800 --> 00:13:05,000
Yeah, Hyperion 3 is the other 
one. 

258
00:13:05,000 --> 00:13:09,200
So I was, I don't know, I I kind
of had mixed feelings about it, 

259
00:13:09,200 --> 00:13:10,400
but it's good. 
It's nice. 

260
00:13:11,000 --> 00:13:12,880
It continues upon the Hyperion 
line. 

261
00:13:12,880 --> 00:13:16,880
So it's still a Hyperion, but 
it's DNA flash, lightweight 

262
00:13:16,880 --> 00:13:19,720
trainer, very neutral. 
They took away the GTS this 

263
00:13:19,720 --> 00:13:23,040
year, which I know we're all sad
about because the GTS has been 

264
00:13:23,040 --> 00:13:26,680
on our awards list every year 
from its birth. 

265
00:13:27,080 --> 00:13:29,920
So we're sad about that. 
But it's a lightweight neutral 

266
00:13:29,920 --> 00:13:32,480
trainer, gets the job done. 
You can go a little bit fast, 

267
00:13:32,480 --> 00:13:34,600
you can go a little bit slow. 
It's just kind of one of those 

268
00:13:34,600 --> 00:13:37,160
versatile trainers. 
Sweet. 

269
00:13:37,800 --> 00:13:39,400
Well, that's what we've got on 
our feet. 

270
00:13:39,960 --> 00:13:42,840
This is again, powered and 
fueled by Scratch Labs. 

271
00:13:42,840 --> 00:13:45,880
If you're wanting to get any of 
their stuff for hydration or 

272
00:13:45,880 --> 00:13:48,680
nutrition, they've got their 
fall line out right now. 

273
00:13:48,680 --> 00:13:50,960
So they have the apple cider 
stuff, which again, we like 

274
00:13:51,160 --> 00:13:54,440
actually to drink like you would
hot apple cider more so than on 

275
00:13:54,440 --> 00:13:58,080
the run, but it is delicious. 
You can use our code doctor 

276
00:13:58,080 --> 00:14:00,840
running for 20% off your first 
order. 

277
00:14:01,840 --> 00:14:04,480
You wanted to say something. 
Bach would like to note, and I 

278
00:14:04,480 --> 00:14:07,200
have not tried this yet, that 
the apple cider mix was 

279
00:14:07,200 --> 00:14:08,920
sparkling water apparently is 
amazing. 

280
00:14:08,960 --> 00:14:10,840
I have not tried that but. 
Yeah, he did. 

281
00:14:10,840 --> 00:14:12,880
He did. 
Supposedly that's the thing, and

282
00:14:12,880 --> 00:14:16,440
I trust his culinary expertise, 
so I'm just gonna put that out. 

283
00:14:16,480 --> 00:14:18,200
There used to actually write, 
yeah. 

284
00:14:18,240 --> 00:14:22,720
Culinary pieces, yeah. 
I think he would be too humble 

285
00:14:22,720 --> 00:14:25,040
to say, but I think he was kind 
of one of the leading food 

286
00:14:25,040 --> 00:14:30,280
bloggers in Columbia, SC area 
and LED a lot of neat 

287
00:14:30,280 --> 00:14:34,600
initiatives of highlighting and 
elevating certain areas of food.

288
00:14:35,120 --> 00:14:37,920
Yeah, he's a boss. 
He's super cool. 

289
00:14:38,320 --> 00:14:39,600
All right. 
Well, let's move on to what we 

290
00:14:39,600 --> 00:14:42,920
are talking about tonight, which
is actually the company of On 

291
00:14:42,920 --> 00:14:45,880
running. 
So On Running has been around 

292
00:14:45,880 --> 00:14:47,760
for a while, but we wanted to 
give a little bit of a 

293
00:14:47,760 --> 00:14:49,840
background. 
Then we're going to dive into 

294
00:14:49,840 --> 00:14:53,520
some of the kind of main things 
that define what is an on 

295
00:14:53,520 --> 00:14:56,640
running shoe and then we'll 
break down the specific lineup. 

296
00:14:56,640 --> 00:14:59,760
So Matt, do you want to give us 
a little bit of a history of on 

297
00:14:59,760 --> 00:15:02,840
running and kind of where they 
came from and what they're doing

298
00:15:02,840 --> 00:15:05,720
now? 
Yeah, So on obviously was a 

299
00:15:06,320 --> 00:15:12,800
Swiss brand and it started back 
in 2010 with the idea of coming 

300
00:15:12,800 --> 00:15:14,480
out with a new type of 
cushioning. 

301
00:15:14,480 --> 00:15:17,720
So their idea was these this 
cloud tech and instead of having

302
00:15:18,000 --> 00:15:20,320
mid, I mean, obviously it's made
of a midsole material. 

303
00:15:20,320 --> 00:15:22,960
But instead of having just the 
midsole be what provides the 

304
00:15:22,960 --> 00:15:26,080
cushioning, they were going to 
create these holes essentially 

305
00:15:26,080 --> 00:15:29,320
the the cloud tech that was 
going to compress and move in 

306
00:15:29,320 --> 00:15:31,040
different directions to provide 
this cushioning. 

307
00:15:31,040 --> 00:15:33,120
One of the things, and I 
remember this because when they 

308
00:15:33,120 --> 00:15:34,880
came out, I was like, oh, that's
interesting. 

309
00:15:34,880 --> 00:15:38,040
It's kind of like this, but this
was before doctors running, but 

310
00:15:38,040 --> 00:15:40,200
I was really interested in the 
brand, what they were doing. 

311
00:15:40,920 --> 00:15:45,720
They I think at Fitright or Foot
traffic, we had carried one for 

312
00:15:45,720 --> 00:15:49,680
a little bit and it was just 
still in the early, early era. 

313
00:15:49,920 --> 00:15:52,880
Their first running shoe. 
They actually, their first stuff

314
00:15:52,880 --> 00:15:57,880
actually, they won an IISP 
award, IPOISP. 

315
00:15:58,680 --> 00:16:00,760
Oh my gosh, am I messing it up? 
That's fine. 

316
00:16:00,960 --> 00:16:03,200
Keep it rolling. 
They they won this word for like

317
00:16:03,200 --> 00:16:07,280
new design and what at on with 
the cloud tech in a prototype 

318
00:16:07,280 --> 00:16:09,000
shoe. 
But the first actual running 

319
00:16:09,000 --> 00:16:11,160
shoe didn't come up until a 
little bit later called the on 

320
00:16:11,160 --> 00:16:13,360
cloud racer. 
So it was really started as 

321
00:16:13,600 --> 00:16:16,400
performance racing shoe. 
And I do remember that shoe and 

322
00:16:16,400 --> 00:16:19,200
the the this is before they 
actually really integrated all 

323
00:16:19,200 --> 00:16:22,000
the cloud tech together with how
you see now where it's all 

324
00:16:22,000 --> 00:16:24,640
connected. 
But it was these separate little

325
00:16:24,640 --> 00:16:26,840
pods that gave the weirdest 
feeling because they would not 

326
00:16:26,840 --> 00:16:30,760
only compress, they'd actually 
they would slide as well. 

327
00:16:30,760 --> 00:16:33,960
So the very unique sensation, 
the idea behind it, remember 

328
00:16:33,960 --> 00:16:36,920
that the Rep telling us this was
it was supposed to deal with not

329
00:16:36,920 --> 00:16:40,800
only horizontal ground reaction 
forces, but also, oh, sorry, 

330
00:16:41,160 --> 00:16:43,680
deal with vertical and 
horizontal ground reaction 

331
00:16:43,680 --> 00:16:45,040
forces. 
And that was their claim as the 

332
00:16:45,040 --> 00:16:47,280
clouds could move in additional 
directions. 

333
00:16:47,280 --> 00:16:50,520
So just fully compressing in 
more of that vertical direction.

334
00:16:50,520 --> 00:16:54,080
Which films also do it Friday. 
But it was a really weird 

335
00:16:54,080 --> 00:16:57,920
sensation initially. 
And then I honestly kind of 

336
00:16:57,920 --> 00:17:00,080
moved on. 
They continue developing stuff 

337
00:17:00,080 --> 00:17:04,280
over the years until finally in 
I think twenty, 20/20/2019, they

338
00:17:04,560 --> 00:17:08,400
partnered with Roger Federer and
did a whole bunch of like casual

339
00:17:08,400 --> 00:17:10,560
stuff. 
And now ironically, I feel like 

340
00:17:10,680 --> 00:17:13,359
they're, even though they do 
tons of performance stuff and 

341
00:17:13,359 --> 00:17:15,920
they've got pro running teams 
and all those things, I feel 

342
00:17:15,920 --> 00:17:19,000
like they're known best as a 
casual running or as a casual 

343
00:17:19,000 --> 00:17:20,920
brand. 
Like I see people walking in 

344
00:17:20,920 --> 00:17:25,839
those a lifestyle everywhere. 
And so they've done super well 

345
00:17:25,839 --> 00:17:29,760
to the point that the company 
actually went public in 2021 and

346
00:17:29,760 --> 00:17:32,720
their US headquarters, that the 
national that the world 

347
00:17:32,720 --> 00:17:37,440
headquarters is in Switzerland, 
but their US headquarters is in 

348
00:17:37,440 --> 00:17:41,240
Portland right now down that not
too far away from me, about 30 

349
00:17:41,240 --> 00:17:42,600
minutes in the downtown area. 
Yeah. 

350
00:17:43,480 --> 00:17:50,200
So they've come a long way from 
a single shoe to now a fairly 

351
00:17:50,200 --> 00:17:54,080
aggressive apparel lifestyle 
sport company. 

352
00:17:54,080 --> 00:17:55,920
They just put out a 
weightlifting shoe. 

353
00:17:55,920 --> 00:17:59,160
They've got all kinds of stuff. 
So they've really grown an 

354
00:17:59,160 --> 00:18:04,640
incredible amount from being 
this idea to really grabbing a 

355
00:18:04,640 --> 00:18:06,760
very strong hold of the market 
in my opinion. 

356
00:18:06,760 --> 00:18:10,920
Like again, you walk outside in 
most cities, you're going to see

357
00:18:10,920 --> 00:18:15,560
a large number of on and they've
it's really impressive to see 

358
00:18:15,560 --> 00:18:17,680
that so. 
It's a little so here. 

359
00:18:17,760 --> 00:18:20,480
Oh, go ahead, David. 
The only thing I'll add is when 

360
00:18:20,480 --> 00:18:22,920
they added Roger, it wasn't just
lifestyle. 

361
00:18:22,920 --> 00:18:26,040
They got some pretty hard going 
court shoes and they've got some

362
00:18:26,080 --> 00:18:31,200
pretty serious tennis pros that 
are winning Grand Slams as well.

363
00:18:31,200 --> 00:18:34,720
You know, not just what we see 
on the running side, like on the

364
00:18:34,720 --> 00:18:39,600
track and field and Olympic 
marathon, but in Grand Slam at 

365
00:18:39,600 --> 00:18:42,040
the highest level of tennis, 
they've got people that are 

366
00:18:42,040 --> 00:18:44,880
performing. 
So here's my question for you. 

367
00:18:44,880 --> 00:18:51,600
I think the most distinguishing 
feature of on shoes through its 

368
00:18:51,600 --> 00:18:55,880
history has been the cloud tech 
and kind of these pods that are 

369
00:18:55,880 --> 00:18:59,360
present in the shoes. 
I don't even want to talk about 

370
00:18:59,360 --> 00:19:02,440
the development and changing of 
those pods over time yet. 

371
00:19:03,000 --> 00:19:05,720
But when we think of back to 
those original pods, Matt, that 

372
00:19:05,720 --> 00:19:10,760
you were talking about and even 
some of the integrated pods from

373
00:19:10,760 --> 00:19:15,200
years ago, maybe 5-6, I'm 
thinking of in 2017 when I ran 

374
00:19:15,200 --> 00:19:17,520
the Chicago Marathon, they had a
big booth and that's the first 

375
00:19:17,520 --> 00:19:22,080
time I saw on shoes. 
How much of that concept was 

376
00:19:22,080 --> 00:19:25,360
real and how much is a gimmick 
in your mind? 

377
00:19:25,800 --> 00:19:30,240
Oh gosh, depends on when we're 
talking about this is where. 

378
00:19:30,240 --> 00:19:35,080
Early earlier stages. 
Oh, it's never going to send me 

379
00:19:35,080 --> 00:19:40,120
anything again. 
I yeah, I think my challenge is.

380
00:19:40,120 --> 00:19:43,000
So are you talking then? 
Yeah. 

381
00:19:43,320 --> 00:19:46,520
Yeah, I think there was 
something to it. 

382
00:19:46,520 --> 00:19:49,400
I think they had this great 
idea, but there were limitations

383
00:19:49,400 --> 00:19:52,440
because obviously make the thing
too big, it's not going to stay 

384
00:19:52,440 --> 00:19:54,160
in the satchel plane, IE front 
to back. 

385
00:19:54,160 --> 00:19:55,720
It was going to wobble all over 
the place. 

386
00:19:56,320 --> 00:19:59,480
They had mostly single pods at 
that point, and it wasn't until 

387
00:19:59,480 --> 00:20:01,800
later that they started 
integrating all them into a 

388
00:20:01,800 --> 00:20:06,960
single midsole. 
Yeah, it was an interesting 

389
00:20:06,960 --> 00:20:10,200
sensation. 
I will say it wasn't the same as

390
00:20:10,200 --> 00:20:11,720
it is now. 
It's a very, it was a very 

391
00:20:11,720 --> 00:20:14,720
different feel. 
It was definitely firm and they 

392
00:20:14,720 --> 00:20:18,640
were not as light as I would 
have ever hoped them to be for 

393
00:20:18,640 --> 00:20:20,960
that technology. 
Like there's a lot of super 

394
00:20:20,960 --> 00:20:23,600
light stuff and that's it wasn't
even coming close. 

395
00:20:23,600 --> 00:20:25,720
But it did give a very unique 
sensation. 

396
00:20:25,720 --> 00:20:29,080
And the uppers were the probably
the most unique part to be very 

397
00:20:29,080 --> 00:20:30,600
honest, because they were so 
light. 

398
00:20:30,800 --> 00:20:32,520
These thin see through 
materials. 

399
00:20:32,720 --> 00:20:35,080
But again, how much validity? 
I think it was a cool idea. 

400
00:20:35,080 --> 00:20:36,400
I don't know. 
You know how well it was 

401
00:20:36,400 --> 00:20:40,160
actually like, actually came 
through, to be honest. 

402
00:20:40,960 --> 00:20:42,040
David, do you have thoughts on 
that? 

403
00:20:42,760 --> 00:20:46,080
Yeah, I think on was in an 
interesting situation because 

404
00:20:46,080 --> 00:20:49,720
I've seen multiple interviews 
with their owner and like he 

405
00:20:49,720 --> 00:20:53,800
actually like initially like 
proposed it to other companies 

406
00:20:54,520 --> 00:20:58,240
and it was shot down left and 
right across the industry. 

407
00:20:58,600 --> 00:21:00,560
And then it got to the point 
where it's like, all right, I'll

408
00:21:00,560 --> 00:21:05,160
make my own company, let's do 
this, made it, you know, and 

409
00:21:05,160 --> 00:21:07,240
just kind of worked their way up
the ranks. 

410
00:21:07,240 --> 00:21:09,400
And now we're talking about them
today. 

411
00:21:09,400 --> 00:21:12,360
So I give them a lot of credit 
for just staying with the idea 

412
00:21:12,360 --> 00:21:16,520
and having like, what client 
alluded to a novel experience on

413
00:21:16,520 --> 00:21:18,640
the foot, right? 
Like it was different than the 

414
00:21:18,640 --> 00:21:21,280
other stuff that was out there. 
Whether it was better, you know,

415
00:21:21,680 --> 00:21:24,400
I don't know, but it was 
different. 

416
00:21:25,200 --> 00:21:27,160
That's that. 
Let me let me answer this to 

417
00:21:27,160 --> 00:21:28,960
Nathan's thing. 
I think from a running 

418
00:21:28,960 --> 00:21:33,240
perspective, I don't think it 
worked nearly as well as a 

419
00:21:33,240 --> 00:21:36,800
walking perspective. 
The on walking shoes to this 

420
00:21:36,800 --> 00:21:41,480
day, they are super comfortable.
It's got this nice rock, right. 

421
00:21:41,480 --> 00:21:44,640
It really rolls really smoothly,
very, very comfortable. 

422
00:21:44,640 --> 00:21:47,240
So I'm not surprised. 
Yes, David mentioned this that 

423
00:21:47,240 --> 00:21:49,400
across many sports they've 
really they've taken off 

424
00:21:49,400 --> 00:21:52,480
especially in tennis, but just 
from a lifestyle walking 

425
00:21:52,480 --> 00:21:55,000
perspective, they are super 
comfortable. 

426
00:21:55,000 --> 00:21:57,560
And I will say the running 
they're working on a little bit,

427
00:21:57,560 --> 00:21:59,720
but the they've got. 
Multiple gold medals. 

428
00:21:59,760 --> 00:22:02,960
All right, fine. 
This year just spikes, right? 

429
00:22:02,960 --> 00:22:05,680
No, I'm just kidding. 
But they they're doing, they are

430
00:22:05,680 --> 00:22:07,880
doing really well. 
But the initial concept I felt 

431
00:22:07,880 --> 00:22:11,480
like to answer nace the question
didn't work as well for the for 

432
00:22:11,480 --> 00:22:14,640
the average runner to be honest,
and I include myself in that. 

433
00:22:16,000 --> 00:22:19,520
I think my perspective on them 
is there's a reason, there's a 

434
00:22:19,520 --> 00:22:23,120
reason why these pods have 
undergone significant changes, 

435
00:22:23,880 --> 00:22:27,520
that the pods have also 
decreased in significant size, 

436
00:22:28,080 --> 00:22:30,840
particularly when they look at 
some of the performance shoes 

437
00:22:31,360 --> 00:22:33,080
there. 
There are significant changes, I

438
00:22:33,080 --> 00:22:35,480
think for a reason. 
And part of it is there's an 

439
00:22:35,480 --> 00:22:39,480
element where it is so 
distinguishable that that's a 

440
00:22:39,480 --> 00:22:42,720
boon for the company, but it did
not perform how they need it to 

441
00:22:42,720 --> 00:22:43,760
perform. 
For running. 

442
00:22:44,040 --> 00:22:47,880
Concept, cool. 
Function not so cool and in my 

443
00:22:47,880 --> 00:22:51,680
opinion, the ability for these 
on shoes to be good, which we're

444
00:22:51,680 --> 00:22:54,760
going to talk about how good we 
think they are in terms of 

445
00:22:54,760 --> 00:22:58,080
performance in time, I think 
depends more on the foam 

446
00:22:58,080 --> 00:23:00,920
property than the cloud tech 
formation. 

447
00:23:01,040 --> 00:23:04,520
I, I think that those are pretty
different from each other, but 

448
00:23:04,520 --> 00:23:06,960
let's stick on the cloud tech 
for a little bit longer. 

449
00:23:07,320 --> 00:23:10,680
And one of the things that I 
think people who haven't tried 

450
00:23:10,680 --> 00:23:14,480
on or who have tried on start to
talk about this idea of how 

451
00:23:14,480 --> 00:23:18,040
durable are these pods and do 
they break down over time? 

452
00:23:18,040 --> 00:23:21,520
Do they flatten out? 
Does it depend on which on shoe 

453
00:23:21,520 --> 00:23:25,760
you're talking about? 
How do these cloud pods behave 

454
00:23:25,840 --> 00:23:28,280
over time? 
David, do you have thoughts on 

455
00:23:28,280 --> 00:23:30,080
that? 
Yeah. 

456
00:23:30,120 --> 00:23:34,240
I mean like any other property, 
it's going to give a little bit 

457
00:23:34,240 --> 00:23:37,360
more over time. 
But I think, and I, I'm sure 

458
00:23:37,360 --> 00:23:41,800
we'll talk about this later, but
when I look at on as a company 

459
00:23:41,800 --> 00:23:47,640
and I look at the public viewing
of on, many people talk about on

460
00:23:47,640 --> 00:23:50,360
being a quote UN quote firmer 
shoe. 

461
00:23:51,640 --> 00:23:58,200
Those pods start to give and 
that shoe becomes softer and I 

462
00:23:58,200 --> 00:24:01,080
actually feel like those pods 
break in pretty well. 

463
00:24:01,080 --> 00:24:05,280
Maybe the shoe properties don't 
hold up in the same way that you

464
00:24:05,280 --> 00:24:08,080
would expect a traditional 
midsole to hold up. 

465
00:24:08,120 --> 00:24:11,480
Like let's say you go and you 
buy an ASICS Nimbus and you have

466
00:24:11,480 --> 00:24:15,480
this high stack Rockard shoe and
it's all one piece and it kind 

467
00:24:15,480 --> 00:24:17,360
of holds its ride a little bit 
longer. 

468
00:24:17,800 --> 00:24:21,000
I almost feel like the on shoes 
are meant to break in a little 

469
00:24:21,000 --> 00:24:24,200
bit because in my experience 
with a lot of their models, as I

470
00:24:24,200 --> 00:24:27,560
get more miles on them, I 
actually like them more and I've

471
00:24:27,560 --> 00:24:30,760
been experiencing that with the 
Cloud Surfer Max especially, 

472
00:24:31,200 --> 00:24:33,000
which I already liked unboxing 
it. 

473
00:24:33,000 --> 00:24:35,440
I know there's polarizing 
opinions on that shoe. 

474
00:24:35,440 --> 00:24:38,960
Specifically, Boom Max. 
Cloud surfer Max Surfer Max. 

475
00:24:39,280 --> 00:24:40,960
Boom Max. 
I hate that shoe, sorry. 

476
00:24:41,640 --> 00:24:43,800
Yeah, exactly. 
No, that's what I'm saying. 

477
00:24:43,920 --> 00:24:47,240
I think like Bach and I love 
that shoe, but I've got it right

478
00:24:47,240 --> 00:24:48,760
here. 
Here's the Cloud Surfer Max 

479
00:24:48,920 --> 00:24:50,600
replacer of the on cloud 
Eclipse. 

480
00:24:51,400 --> 00:24:54,040
But a lot of people gave it a 
lot of smack because it was 

481
00:24:54,040 --> 00:24:57,880
marketed as this high cushioning
shoe when it came out the box 

482
00:24:57,880 --> 00:25:00,360
very firm. 
And I will acknowledge it came 

483
00:25:00,360 --> 00:25:04,040
out the box very firm. 
It was a high stack rockard shoe

484
00:25:04,040 --> 00:25:07,600
that was firm. 
I liked that, but it broke in 

485
00:25:07,600 --> 00:25:10,360
well and I feel like it's one of
those shoes that's grown on me 

486
00:25:10,360 --> 00:25:14,280
over time. 
But there I think the midsole 

487
00:25:14,280 --> 00:25:16,760
just, it breaks in and I feel 
like it's almost meant to break 

488
00:25:16,760 --> 00:25:19,280
in the way that I it feels on 
foot. 

489
00:25:19,280 --> 00:25:23,600
With that said, we live in a 
market where you go into a shoe 

490
00:25:23,600 --> 00:25:26,400
store, you try on a bunch of 
shoes, you're going to walk out 

491
00:25:26,400 --> 00:25:28,040
with the one that feels the best
on your foot. 

492
00:25:28,040 --> 00:25:30,720
And I think in the running 
world, they haven't always 

493
00:25:30,720 --> 00:25:33,880
struck the hottest on that 
initial step in feel. 

494
00:25:34,680 --> 00:25:37,160
And I think that's why you 
almost see a little bit of a 

495
00:25:37,160 --> 00:25:41,640
dichotomy amongst the running. 
I don't want to say the purists 

496
00:25:41,640 --> 00:25:43,480
out there, but like there's a 
lot of people out there that are

497
00:25:43,480 --> 00:25:46,040
like, Oh no, those aren't 
running shoes, right? 

498
00:25:46,040 --> 00:25:49,360
Like those are lifestyle shoes. 
Those are people like, I don't 

499
00:25:49,360 --> 00:25:51,600
know, I feel like they have this
weird kind of connotation that 

500
00:25:51,600 --> 00:25:55,480
like they blend in more with 
like your like dress it up with 

501
00:25:55,480 --> 00:25:59,660
your like Lululemon, your viori,
like your athleisure, quote UN 

502
00:25:59,660 --> 00:26:02,320
quote kind of crowd. 
But like, this is a serious 

503
00:26:02,320 --> 00:26:04,440
running company and I do think 
they're making good running 

504
00:26:04,440 --> 00:26:06,960
shoes. 
And I know out of the three of 

505
00:26:06,960 --> 00:26:10,000
us, I tend to be the one that 
likes on shoes more. 

506
00:26:10,680 --> 00:26:13,920
But I do feel like some of the 
shoes are designed pretty well 

507
00:26:13,920 --> 00:26:16,400
and I do think they transition 
well for the most part. 

508
00:26:16,960 --> 00:26:22,120
I think for me, I'm a strong buy
on on the idea that on running 

509
00:26:22,120 --> 00:26:24,920
makes legitimate running shoes. 
I'm a huge buy on that. 

510
00:26:24,920 --> 00:26:28,840
I think that they have a very 
vast lineup of shoes, shoes that

511
00:26:28,840 --> 00:26:30,840
are going to work for different 
kinds of runners and different 

512
00:26:30,840 --> 00:26:33,120
preferences. 
And they aren't just gimmicky. 

513
00:26:33,200 --> 00:26:36,320
So I know I called like the 
concept of these pods a little 

514
00:26:36,320 --> 00:26:38,720
bit gimmicky, especially the 
earlier end. 

515
00:26:38,960 --> 00:26:42,080
Again, good ideas that just 
didn't functionally come out and

516
00:26:42,080 --> 00:26:46,040
like play, but they make 
legitimately good running shoes 

517
00:26:46,040 --> 00:26:48,320
right now. 
We talked about some of the 

518
00:26:48,320 --> 00:26:52,120
athleisure side of things and 
part of the brand identity is a 

519
00:26:52,120 --> 00:26:55,440
more premium brand. 
So I think you get if you look 

520
00:26:55,440 --> 00:26:59,800
at exact cost price comparison, 
you probably get less of a shoe 

521
00:26:59,800 --> 00:27:01,680
for the cost in terms of 
performance. 

522
00:27:02,520 --> 00:27:05,800
But if you want the on like 
brand and style, you're going to

523
00:27:05,800 --> 00:27:08,680
pay for the brand and style. 
I think that's part of that's 

524
00:27:08,680 --> 00:27:11,600
part of their reality when it 
comes to the durability. 

525
00:27:11,600 --> 00:27:15,600
I think that the newer pods are 
much better at durability than 

526
00:27:15,600 --> 00:27:17,720
the older pods. 
I think back again to like 

527
00:27:18,280 --> 00:27:21,520
before 2020, a lot of those 
running shoes, even like the 

528
00:27:21,520 --> 00:27:24,360
guys who are in our running club
who had them, the pods would 

529
00:27:24,360 --> 00:27:27,360
actually like break because the 
only thing distributing the 

530
00:27:27,360 --> 00:27:30,920
force was the this happened to 
you, Matt, You should go. 

531
00:27:30,920 --> 00:27:33,960
You should talk about it because
I was going to refer someone 

532
00:27:33,960 --> 00:27:36,840
else's. 
Experience Did you ever bust a 

533
00:27:36,840 --> 00:27:41,360
Nike Air pod? 
I don't think I did. 

534
00:27:41,440 --> 00:27:43,480
I think I they. 
Were mostly in the forefoot. 

535
00:27:43,480 --> 00:27:44,840
So for you it's. 
Yeah, it was. 

536
00:27:45,200 --> 00:27:47,520
Heel, yeah, I would RIP through 
the outsole, but never busted. 

537
00:27:47,520 --> 00:27:50,280
But yeah, I with the Cloud Racer
and eventually Cloud Flash, 

538
00:27:50,280 --> 00:27:53,040
which is a later model that I 
tried again. 

539
00:27:53,040 --> 00:27:58,880
I ripped the outsole pods off 
and I saw, I saw it come off, 

540
00:27:58,880 --> 00:28:00,640
but I was in the middle of 
workout so I didn't stop. 

541
00:28:00,640 --> 00:28:04,320
So somewhere there was a piece 
of a pod, There's a piece of a 

542
00:28:04,320 --> 00:28:09,120
small Cloud Racer pod sitting in
Pomona, CA somewhere. 

543
00:28:09,200 --> 00:28:11,960
So yeah, it would. 
So because I'm so hard on shoes 

544
00:28:11,960 --> 00:28:14,640
I'd RIP through it and the pods 
would just like fully tear off 

545
00:28:14,640 --> 00:28:15,720
eventually for me. 
Yeah. 

546
00:28:15,760 --> 00:28:19,240
And even if they aren't falling 
off those earlier models, 

547
00:28:19,240 --> 00:28:22,320
because when when you would 
compress the shoe, the pod goes 

548
00:28:22,320 --> 00:28:27,160
from a space to closed, you 
know, those would go from the 

549
00:28:27,160 --> 00:28:30,960
point where they would stay open
when just standing and then do 

550
00:28:30,960 --> 00:28:33,520
some compression. 
Whereas then, you know, a couple

551
00:28:33,520 --> 00:28:37,160
100 miles in, you're standing in
the shoe and the the pod is all 

552
00:28:37,160 --> 00:28:40,040
the way already collapsed. 
And so I think that was a 

553
00:28:40,040 --> 00:28:44,000
shortcoming of the earlier shoes
as well, even after they moved 

554
00:28:44,000 --> 00:28:45,720
into the kind of integrated 
midsole. 

555
00:28:45,960 --> 00:28:51,320
But then you're seeing changes 
with smaller cloud pods with the

556
00:28:51,320 --> 00:28:54,920
phase tack, even smaller when 
you get to some of their 

557
00:28:54,920 --> 00:28:57,200
performance shoes, you know, 
like pretty much all their 

558
00:28:57,200 --> 00:29:01,560
racing stuff, you know, the the 
appearance of the pod is really 

559
00:29:01,560 --> 00:29:05,000
aesthetic at this point and it's
just operating off the foam. 

560
00:29:05,000 --> 00:29:09,120
So I think from a durability 
standpoint there now in my 

561
00:29:09,120 --> 00:29:13,240
opinion pretty much matching 
everything else fully knowing 

562
00:29:13,240 --> 00:29:19,600
that our ability to really gauge
durability as shoe testers is 

563
00:29:19,640 --> 00:29:22,080
much less than people who 
actually bring these things to 

564
00:29:22,080 --> 00:29:25,920
end of life because our end of 
life, it looks a lot different 

565
00:29:25,920 --> 00:29:27,600
because we are always testing 
new shoes. 

566
00:29:27,600 --> 00:29:29,920
So I think we have a huge 
limitation to really speak to 

567
00:29:29,920 --> 00:29:31,560
this. 
But the durability of these 

568
00:29:31,560 --> 00:29:35,800
pods, now that they have new 
designs, they're smaller, You're

569
00:29:35,800 --> 00:29:38,120
now you're seeing is the 
durability of the foam there, 

570
00:29:38,120 --> 00:29:40,240
not so much is this pod going to
influence it? 

571
00:29:40,240 --> 00:29:43,160
But the older models and even 
some of the lifestyle stuff now,

572
00:29:43,160 --> 00:29:45,800
which is not meant for running 
are going to probably break down

573
00:29:45,800 --> 00:29:48,440
earlier because you don't have 
distributed load. 

574
00:29:48,640 --> 00:29:51,720
It's only on those bridges 
between the pods. 

575
00:29:51,720 --> 00:29:52,760
Matt, you're going to say 
something. 

576
00:29:53,160 --> 00:29:56,520
I actually have several on shoes
that I've gotten to 100 miles. 

577
00:29:56,760 --> 00:30:00,240
Both both the recent, not 
recent, but not the on Kabu Max,

578
00:30:00,640 --> 00:30:04,160
but the on cloud boom E3 and the
on cloud boom strike. 

579
00:30:04,160 --> 00:30:06,360
The strike is one of my favorite
racing shoes. 

580
00:30:06,360 --> 00:30:10,200
It's been for the foam here. 
The geometry has been great and 

581
00:30:10,200 --> 00:30:12,600
again, 100 miles and this thing 
is held up really, really well. 

582
00:30:13,120 --> 00:30:14,880
I also did that on a pair of 
cloud surfers. 

583
00:30:14,880 --> 00:30:17,720
So I can attest that some of the
stuff is starting to handle 

584
00:30:17,720 --> 00:30:20,000
pretty well. 
The other piece that I think is 

585
00:30:20,000 --> 00:30:22,720
contributing to this is that you
know, we on is typically 

586
00:30:22,720 --> 00:30:26,280
stereotyped as being firm. 
However, they have several shoes

587
00:30:26,280 --> 00:30:30,240
that are definitely not firm and
I would say the on cloud surfer 

588
00:30:30,240 --> 00:30:33,080
line is definitely like their 
mainstream like the cloud surfer

589
00:30:33,080 --> 00:30:35,080
I think it was. 
Did they go from on cloud server

590
00:30:35,080 --> 00:30:37,920
server 7 to all now on cloud 
surfer 2? 

591
00:30:37,920 --> 00:30:41,080
Or did I hallucinate and we can?
Change the song, Cloud Surfer. 

592
00:30:41,680 --> 00:30:43,680
Yeah, just the Surfer. 
And this is the surfer. 

593
00:30:43,680 --> 00:30:45,480
And then they went to Surfer 2. 
Got it. 

594
00:30:45,480 --> 00:30:49,440
I must have been hallucinating. 
So the the Cloud Surfer, they're

595
00:30:49,480 --> 00:30:52,800
the this one and the original, 
they're actually very soft and I

596
00:30:52,800 --> 00:30:54,320
was really impressed. 
And I think that's when they 

597
00:30:54,320 --> 00:30:56,480
started seeing them. 
I experiment with a couple of 

598
00:30:56,480 --> 00:30:59,880
new phones, but also the 
geometry of the clouds has 

599
00:30:59,880 --> 00:31:01,480
changed. 
So for me, that really kind of 

600
00:31:01,480 --> 00:31:04,000
slides in. 
It compresses very, very nicely 

601
00:31:04,000 --> 00:31:07,320
for me because the the cloud 
tech is angled the right way 

602
00:31:07,320 --> 00:31:09,160
with some of the forces. 
So I think that's really helped.

603
00:31:09,160 --> 00:31:13,640
And another insanely popular 
shoe, not just for running, but 

604
00:31:13,640 --> 00:31:16,000
you'll see a lot of people 
standing in these. 

605
00:31:16,160 --> 00:31:19,000
I've seen a surprise number of 
retail individuals working at 

606
00:31:19,000 --> 00:31:20,640
like wearing these. 
And I'm like, man, I wish I had 

607
00:31:20,640 --> 00:31:23,920
these back when I was standing 
for hours on end, but competing 

608
00:31:23,920 --> 00:31:27,680
very well with Brooks. 
And is the on cloud, cloud on 

609
00:31:28,360 --> 00:31:30,760
cloud Monster has been extremely
good. 

610
00:31:30,760 --> 00:31:33,360
And I got the original up to 100
miles and I'm working on getting

611
00:31:33,360 --> 00:31:34,720
the second one, although I love 
the original. 

612
00:31:34,720 --> 00:31:36,720
Yeah, the second one I'm having 
a little trouble with right now 

613
00:31:36,720 --> 00:31:38,720
because of my Achilles. 
And it feels like a very 

614
00:31:38,720 --> 00:31:42,200
negative drop or like an almost 
zero drop shoe for me because of

615
00:31:42,200 --> 00:31:45,800
the this actually compresses 
quite a bit, but they do have 

616
00:31:45,800 --> 00:31:48,160
some softer shoes. 
So again, it's so it's now 

617
00:31:48,160 --> 00:31:51,160
becoming a little more variation
of yes, they typically tend to 

618
00:31:51,160 --> 00:31:53,120
be a little bit firmer, but 
you're starting to see they're 

619
00:31:53,160 --> 00:31:56,000
they're figuring this out and 
you're getting that, that cloud 

620
00:31:56,000 --> 00:31:58,840
experience. 
So it's coming and it just takes

621
00:31:58,840 --> 00:32:00,440
some time to work on it. 
But it's been impressive because

622
00:32:00,440 --> 00:32:03,680
they stuck with it and then 
adding some, some of the new 

623
00:32:03,680 --> 00:32:06,040
foams, right, have been 
phenomenal. 

624
00:32:06,160 --> 00:32:09,440
So little defense for them 
because they are they are making

625
00:32:09,440 --> 00:32:11,400
some strong pushes now that 
they. 

626
00:32:11,960 --> 00:32:15,800
I think part of the reason why 
on has been firm is because 

627
00:32:15,800 --> 00:32:19,240
they've needed the pods to stay 
intact. 

628
00:32:19,840 --> 00:32:22,440
And so they've used a firmer 
foam because they needed 

629
00:32:22,440 --> 00:32:24,040
something that could hold its 
structure. 

630
00:32:24,200 --> 00:32:26,880
But now that they're changing, 
now that they're changing how 

631
00:32:26,880 --> 00:32:29,280
these pods look, they can 
introduce softer foams. 

632
00:32:29,440 --> 00:32:34,960
So we have this diversified kind
of portfolio that on has because

633
00:32:34,960 --> 00:32:38,040
they've changed their geometry 
of those pods. 

634
00:32:38,040 --> 00:32:42,360
So I and I'm excited about that 
because they have invested in 

635
00:32:43,120 --> 00:32:46,160
good product in terms of the 
foam compounds that they can put

636
00:32:46,160 --> 00:32:47,720
into shoes. 
And I think that was kind of 

637
00:32:47,720 --> 00:32:51,800
where I wanted to go next is 
where do you all feel can 

638
00:32:51,800 --> 00:32:54,000
someone define like what are 
their different foam off 

639
00:32:54,040 --> 00:32:59,240
offerings and how do those foams
compare to other brands and if 

640
00:32:59,240 --> 00:33:05,480
they kind of stand up to it? 
Yeah. 

641
00:33:05,600 --> 00:33:07,880
I think with that one, it's a 
tricky one because a lot of 

642
00:33:07,880 --> 00:33:10,160
times they're integrated 
together. 

643
00:33:10,280 --> 00:33:13,920
So like they have the what they 
call the quote UN quote, Helion 

644
00:33:13,920 --> 00:33:16,040
super foam is what they've 
always kind of called that 

645
00:33:16,040 --> 00:33:18,680
basement. 
So, well, that's Helion HF, what

646
00:33:18,680 --> 00:33:22,440
he's holding up. 
That's the in their super shoes 

647
00:33:22,440 --> 00:33:26,320
and also the the and all their 
racing models they use Helion HF

648
00:33:26,640 --> 00:33:31,200
Helion is a different foam and I
I don't remember what that is to

649
00:33:31,200 --> 00:33:34,280
be honest, I don't know. 
If yeah, do we know off the top 

650
00:33:34,280 --> 00:33:37,240
of my head, I mean, we could 
just say it's a base midsole 

651
00:33:37,240 --> 00:33:39,520
like an Eva or some kind of TPU 
or something. 

652
00:33:39,520 --> 00:33:45,000
But I it feels pretty Eva to me.
But we'll just say the reason 

653
00:33:45,000 --> 00:33:47,280
why because they say Helion 
Superphone, but then they have 

654
00:33:47,280 --> 00:33:50,840
the cloud tech as like the quote
UN quote like geometry. 

655
00:33:50,840 --> 00:33:56,160
And then as they move forward, 
they have the cloud tech phase, 

656
00:33:56,160 --> 00:33:58,160
which is in the Cloud Surfer 
lineup. 

657
00:33:58,680 --> 00:34:00,800
But I view that more as a 
geometry. 

658
00:34:01,360 --> 00:34:04,360
But then when you look at the 
Cloud Monster Hyper, they say 

659
00:34:04,360 --> 00:34:07,320
that they have the Helion HF 
midsole with the Cloud Tech kind

660
00:34:07,320 --> 00:34:10,000
of casing. 
Yeah, you're holding that up. 

661
00:34:10,000 --> 00:34:15,239
So I think the way you can view 
it is almost like Helion is kind

662
00:34:15,239 --> 00:34:18,960
of the base regular foam and the
Helion HF is the performance 

663
00:34:18,960 --> 00:34:20,360
foam. 
And that's going to be kind of 

664
00:34:20,360 --> 00:34:24,120
more your like traditional Peeba
kind of lighter, faster, more 

665
00:34:24,120 --> 00:34:28,239
compliant, bouncy kind of foam, 
which is consistent with the 

666
00:34:28,239 --> 00:34:30,000
line UPS of shoes that they 
have. 

667
00:34:30,639 --> 00:34:33,679
But they haven't been quite as 
public as far as like what is 

668
00:34:33,679 --> 00:34:36,920
this actual foam construction 
made of to my knowledge. 

669
00:34:36,920 --> 00:34:38,199
Yeah, when I'm looking it up, I 
haven't. 

670
00:34:38,199 --> 00:34:40,560
Really seen anything? 
When looking it up, the the 

671
00:34:40,560 --> 00:34:43,239
thing that cues me and somebody 
who's a chemical engineer can 

672
00:34:43,239 --> 00:34:46,400
probably correct me, but it says
it's it's a proprietary super 

673
00:34:46,400 --> 00:34:49,400
foam that is temperature 
resistant, which makes me think 

674
00:34:49,400 --> 00:34:54,320
more of the David, you say like 
TPUTPEPP like kind of stuff. 

675
00:34:55,239 --> 00:34:57,400
Yeah, really. 
The regular regular. 

676
00:34:57,640 --> 00:34:59,680
Oh, no, no, no, Yeah, No, 
there's regular. 

677
00:35:00,280 --> 00:35:03,160
I think the regular is an EDA 
kind of treated. 

678
00:35:03,240 --> 00:35:05,160
Yeah, a little bit. 
But they've always, they've 

679
00:35:05,160 --> 00:35:06,960
always called it a super foam 
though. 

680
00:35:06,960 --> 00:35:08,720
That's where I think the 
confusion is. 

681
00:35:08,720 --> 00:35:11,360
They've always like Helion super
foam, even from the beginning. 

682
00:35:11,600 --> 00:35:15,360
The HF is definitely some kind 
of PIBA based thing. 

683
00:35:15,520 --> 00:35:17,040
It's awesome. 
Yeah, yeah. 

684
00:35:18,080 --> 00:35:20,280
Cool. 
Do you think that that foam is 

685
00:35:20,280 --> 00:35:23,280
consistent with other brands? 
Like you think about what's 

686
00:35:23,280 --> 00:35:26,880
going on with Saucony's main 
lines or you know what you've 

687
00:35:26,880 --> 00:35:30,960
got with flight foam in ASICS. 
Like do they, how do those 

688
00:35:30,960 --> 00:35:34,520
compare with each other? 
To me, it totally depends on 

689
00:35:34,520 --> 00:35:36,920
which shoe we're talking about 
just because I feel like the 

690
00:35:36,920 --> 00:35:40,440
characteristics of each shoe are
very different. 

691
00:35:40,440 --> 00:35:42,840
You know, we for me, I'm one of 
the few people that that have 

692
00:35:42,840 --> 00:35:45,840
run in the stability shoes. 
And so the on cloud Flyer and 

693
00:35:45,840 --> 00:35:48,520
the on cloud runner are really 
firm. 

694
00:35:48,520 --> 00:35:51,280
Like the on cloud flyer, 
especially on cloud runner is 

695
00:35:51,280 --> 00:35:54,360
actually fairly rockered and 
smooth out, but it's still very 

696
00:35:54,360 --> 00:35:55,840
firm. 
But then you firm and then you 

697
00:35:55,840 --> 00:35:58,800
compare it to something like the
on cloud monster, the on cloud 

698
00:35:58,800 --> 00:36:01,720
surfer, which are very soft 
shoes. 

699
00:36:01,720 --> 00:36:04,240
Again, like on cloud monster. 
Some some people might argue, 

700
00:36:04,240 --> 00:36:06,880
but there's a that that metal 
compresses and bounces quite a 

701
00:36:06,880 --> 00:36:08,880
bit. 
The on cloud surfer is really 

702
00:36:08,880 --> 00:36:10,280
soft. 
And then you have something like

703
00:36:10,280 --> 00:36:13,320
the out cloud monster hyper, 
which kind of sits interestingly

704
00:36:13,320 --> 00:36:16,920
in the middle. 
I have not tried. 

705
00:36:16,920 --> 00:36:19,960
We have what's the we have not 
tried the on cloud boom zone. 

706
00:36:19,960 --> 00:36:21,760
So I don't know but I would say 
this. 

707
00:36:21,760 --> 00:36:24,000
I'd love to try that the. 
Super Foams, especially where 

708
00:36:24,000 --> 00:36:26,760
they initially were a little 
firm, but now they're getting 

709
00:36:26,800 --> 00:36:30,560
bouncy responsive. 
And so it's yeah, it's kind of 

710
00:36:30,560 --> 00:36:33,640
hard to characterize just 
because everything has really 

711
00:36:33,640 --> 00:36:35,840
distinct things you can 
stereotype on as being firm. 

712
00:36:36,160 --> 00:36:40,400
But they've got some solid 
variation among their models now

713
00:36:40,440 --> 00:36:43,840
anyway. 
So yeah, it's hard to put them 

714
00:36:43,840 --> 00:36:47,400
in one category to. 
Me they're definitely in my, you

715
00:36:47,400 --> 00:36:50,720
know, somebody from on can come 
and correct me, but some 

716
00:36:50,720 --> 00:36:54,760
companies say if something is 
Helion, it's the exact same foam

717
00:36:54,760 --> 00:36:58,720
no matter the shoe it's in. 
Some companies like we've had 

718
00:36:59,760 --> 00:37:03,160
Nike has said this and Saucony 
has said this where they have 

719
00:37:03,360 --> 00:37:07,360
power on PB for Saucony, but 
it's a different power on PB in 

720
00:37:07,360 --> 00:37:11,440
the triumph and then it would be
for the endorphin pro. 

721
00:37:11,440 --> 00:37:16,680
So I would venture to guess that
the helion that on uses is 

722
00:37:16,680 --> 00:37:21,160
different depending on the model
and a great example is the cloud

723
00:37:21,160 --> 00:37:23,600
surfer line. 
The Cloud Surfer and Cloud 

724
00:37:23,600 --> 00:37:28,960
Surfer Twos Helion feels so 
different than the Helion inside

725
00:37:28,960 --> 00:37:34,080
of the Cloud Surfer Max very 
different, feel much firmer as 

726
00:37:34,080 --> 00:37:36,480
David already mentioned in the 
Cloud Surfer Max. 

727
00:37:36,840 --> 00:37:39,880
And so like you said, it's hard 
to compare, but I think from a 

728
00:37:40,320 --> 00:37:44,440
daily trainer capability 
standpoint, I think it, in my 

729
00:37:44,440 --> 00:37:46,840
opinion, it's not like it's this
worser foam. 

730
00:37:47,200 --> 00:37:49,360
I think it, it's on the, it's on
there. 

731
00:37:49,360 --> 00:37:51,720
It's more of like, hey, what 
what sort of level of softness 

732
00:37:51,720 --> 00:37:53,920
do you like? 
And if, and you're going to find

733
00:37:53,920 --> 00:37:56,640
variation in the brand, you're 
going to find it between brands,

734
00:37:56,920 --> 00:37:58,680
but it's not like they're 
sitting far behind. 

735
00:37:58,680 --> 00:38:01,880
There are definitely companies 
that we have tested that have 

736
00:38:01,880 --> 00:38:05,760
tried to make running shoes and 
they just don't know what a foam

737
00:38:05,760 --> 00:38:09,480
needs to be on has a foam that 
works in my opinion. 

738
00:38:09,480 --> 00:38:12,160
And it's just if it lines up 
with what you want or not. 

739
00:38:12,160 --> 00:38:16,400
Yeah. 
I think of it almost like a 

740
00:38:16,400 --> 00:38:19,280
dichotomy, like they have Helion
and then they have Helion HF, 

741
00:38:19,440 --> 00:38:22,720
and then it's like your training
models are pretty consistent 

742
00:38:22,720 --> 00:38:26,520
with other training models. 
Their Helion HF is pretty 

743
00:38:26,520 --> 00:38:28,640
consistent with other 
performance models. 

744
00:38:29,560 --> 00:38:31,920
Could it be softer or firmer? 
Yeah, sure. 

745
00:38:31,920 --> 00:38:34,640
But I feel like it's pretty 
comparable from a performance 

746
00:38:34,640 --> 00:38:38,040
standpoint on both ends. 
Yeah, that's great. 

747
00:38:39,480 --> 00:38:40,720
OK. 
So now what we want to do is 

748
00:38:40,720 --> 00:38:45,640
transition into talking about 
the line of shoes that on has. 

749
00:38:45,800 --> 00:38:49,520
They have a lot of offerings. 
So I'm excited to talk as a 

750
00:38:49,520 --> 00:38:53,720
group and try to lay out how do 
you categorize on shoes? 

751
00:38:53,880 --> 00:38:55,760
What sort of buckets do you put 
them in? 

752
00:38:56,000 --> 00:38:59,640
And then how do you understand 
their their naming system and 

753
00:38:59,720 --> 00:39:02,720
what shoes are going to be like.
What, David, are you up for 

754
00:39:02,720 --> 00:39:06,000
giving our first shot at this 
and how you categorize on shoes?

755
00:39:07,800 --> 00:39:09,960
Yeah. 
I think they are one of the 

756
00:39:09,960 --> 00:39:13,760
companies that in some ways it's
simple and other ways very 

757
00:39:13,760 --> 00:39:18,120
confusing. 
And I would say on the simple 

758
00:39:18,120 --> 00:39:23,080
end, if you see a boom in the 
nomenclature, so cloud is kind 

759
00:39:23,080 --> 00:39:26,960
of the base model portion that 
doesn't really say anything 

760
00:39:26,960 --> 00:39:30,840
about the shoe. 
So you would say on cloud 

761
00:39:30,840 --> 00:39:34,560
whatever follows. 
The easiest way to think about 

762
00:39:34,560 --> 00:39:39,880
this is like on cloud boom, if 
you see boom, it's implying some

763
00:39:39,880 --> 00:39:45,080
level of performance on cloud 
Boom Echo super shoe on cloud 

764
00:39:45,080 --> 00:39:52,360
Boom strike super shoe on cloud 
boom Max supposed super shoe for

765
00:39:52,360 --> 00:39:56,800
the masses, You know, kind of 
like recreational easy running 

766
00:39:56,800 --> 00:40:00,440
shoe that can go 26.2. 
That's up for debate. 

767
00:40:00,600 --> 00:40:03,720
But it does use Helio on HF. 
That's like. 

768
00:40:04,600 --> 00:40:09,320
So you can pretty much bank on 
Helion HF being in the shoe from

769
00:40:09,320 --> 00:40:14,080
a nomenclature standpoint. 
The only like shoe that doesn't 

770
00:40:14,080 --> 00:40:18,160
fit that mold is the on Cloud 
Ultra Pro that does use Helion 

771
00:40:18,160 --> 00:40:21,000
HF, but that is in the trail 
lineup. 

772
00:40:21,080 --> 00:40:23,840
And so you kind of get the Ultra
in the name. 

773
00:40:25,160 --> 00:40:28,880
That's kind of the one that 
breaks off from that from then 

774
00:40:28,880 --> 00:40:32,000
like it now if you look at it. 
So now you have the on cloud and

775
00:40:32,000 --> 00:40:34,640
then you can insert the model 
name from that point forward. 

776
00:40:34,640 --> 00:40:38,040
So I will go to the surfer line 
up next. 

777
00:40:38,040 --> 00:40:42,160
So the on cloud surfer, when I 
think of the surfer line up, I 

778
00:40:42,160 --> 00:40:45,800
think of a shoe when on first 
got started, they used a lot of 

779
00:40:46,080 --> 00:40:48,680
like these plastic plates that 
they called speed boards. 

780
00:40:48,680 --> 00:40:51,440
That was pretty much a given in 
almost every shoe. 

781
00:40:51,840 --> 00:40:54,920
That's not the case anymore. 
When you look at the on cloud 

782
00:40:54,920 --> 00:40:57,640
surfers, I think of that as like
your quote UN quote flagship 

783
00:40:57,640 --> 00:41:00,840
neutral shoe. 
So the surfer is the regular 

784
00:41:01,040 --> 00:41:04,480
kind of flagship neutral. 
Then you go down to the next. 

785
00:41:04,480 --> 00:41:07,040
The next is kind of meant to be 
the more the snappy, a little 

786
00:41:07,040 --> 00:41:09,120
bit stiffer. 
So here's the cloud surfer next 

787
00:41:09,120 --> 00:41:10,680
that I'm holding up for the 
viewers. 

788
00:41:11,080 --> 00:41:13,480
A little bit stiffer. 
It's got a little more bounce to

789
00:41:13,480 --> 00:41:18,360
it, but it's still kind of no 
speed board surfer, flagship 

790
00:41:18,360 --> 00:41:20,600
neutral, a little bit softer, 
has a little bit more 

791
00:41:20,600 --> 00:41:24,560
flexibility. 
Cloud Surfer Max kind of in the 

792
00:41:24,560 --> 00:41:29,960
name Max more of it and a little
bit of a stiffer rocker profile.

793
00:41:29,960 --> 00:41:33,280
Now the foam properties. 
People have felt differences 

794
00:41:33,280 --> 00:41:35,560
between the Cloud Surfer and the
Cloud Surfer Max, but I think 

795
00:41:35,560 --> 00:41:39,920
the general ideology stays the 
same there where it's like no 

796
00:41:39,920 --> 00:41:42,440
speed board, kind of your 
flagship neutral. 

797
00:41:43,720 --> 00:41:46,560
It gets more confusing when you 
go to the other models. 

798
00:41:46,560 --> 00:41:49,560
Now Cloud Monster is going to be
the high stack. 

799
00:41:49,960 --> 00:41:52,000
It's a monster. 
That's kind of the idea, right? 

800
00:41:52,400 --> 00:41:57,120
So a lot of shoe Cloud Monster 
hyper includes the Helion HF. 

801
00:41:57,960 --> 00:41:59,720
Is that hyperfoam? 
I don't actually know what the 

802
00:41:59,720 --> 00:42:02,360
HF stands for. 
That's a great question. 

803
00:42:02,480 --> 00:42:05,280
I don't know the. 
Answer, but anyways, Cloud 

804
00:42:05,280 --> 00:42:08,320
Monster Hyper has the Helion HF 
with the cloud tech base. 

805
00:42:09,200 --> 00:42:11,040
The stability models are very 
confusing. 

806
00:42:11,040 --> 00:42:14,320
You have the cloud runner, which
is kind of like your moderate 

807
00:42:14,360 --> 00:42:16,800
kind of light to moderate 
stability and your cloud flyer, 

808
00:42:16,800 --> 00:42:20,600
which is your more structured 
stability that I feel like just 

809
00:42:20,600 --> 00:42:22,240
kind of comes with no and the 
names. 

810
00:42:22,920 --> 00:42:25,680
I don't really have any great 
mnemonic or anything for 

811
00:42:25,680 --> 00:42:29,600
memorizing that, but I kind of 
look at it that way. 

812
00:42:29,600 --> 00:42:32,720
I know that was a very long 
winded answer to break up the 

813
00:42:33,200 --> 00:42:35,480
shoes, but it's like boom 
performance. 

814
00:42:35,480 --> 00:42:38,440
Surfer, flagship, neutral, no 
speed board. 

815
00:42:38,960 --> 00:42:40,880
Everything else is kind of a 
Wild West. 

816
00:42:43,040 --> 00:42:47,200
Yeah, from a just for, just for 
the record, from a very quick 

817
00:42:47,360 --> 00:42:52,520
check with our resources, HF 
stands for Hyper Foam, according

818
00:42:52,520 --> 00:42:54,720
to our sources, which will go 
unnamed. 

819
00:42:54,720 --> 00:42:57,240
That would make sense. 
However, somebody who actually 

820
00:42:57,240 --> 00:43:00,520
knows can comment and tell us 
what it is. 

821
00:43:00,840 --> 00:43:02,560
But don't blame us, blame our 
sources. 

822
00:43:03,040 --> 00:43:04,440
I'm not going to say what our 
sources were. 

823
00:43:04,800 --> 00:43:07,280
OK. 
Matt, did you have any other 

824
00:43:07,280 --> 00:43:10,160
ways that you categorize these, 
Matt or David, I think you did a

825
00:43:10,160 --> 00:43:14,440
nice job with kind of different 
lines and kind of scaling them. 

826
00:43:14,440 --> 00:43:16,200
I think that's what a lot of 
companies have. 

827
00:43:16,200 --> 00:43:19,320
Are these scalable lines? 
Matt, do you have anything to 

828
00:43:19,320 --> 00:43:22,040
add to it? 
No, I think that was perfect 

829
00:43:22,040 --> 00:43:23,840
actually. 
And it also is a really great 

830
00:43:23,840 --> 00:43:27,360
example of the evolution that on
is going through where I think 

831
00:43:27,360 --> 00:43:30,280
in the past they were just 
throwing, they had this name, 

832
00:43:30,280 --> 00:43:32,280
this name, and now you're 
starting to see these 

833
00:43:32,280 --> 00:43:35,240
categories. 
What I really hope and on please

834
00:43:35,240 --> 00:43:37,760
don't leave these behind like 
every a lot of other people are 

835
00:43:37,960 --> 00:43:41,960
is that maybe the stability line
might start getting its own name

836
00:43:42,000 --> 00:43:44,280
that might go forward just to 
organize things. 

837
00:43:44,280 --> 00:43:46,480
But I think David, you hit that 
in the head that it's it's 

838
00:43:46,480 --> 00:43:48,880
actually if you look at the 
name, it should give you some 

839
00:43:48,880 --> 00:43:51,360
structure and understanding. 
OK, this is what I'm getting 

840
00:43:51,360 --> 00:43:52,800
into. 
Cloud booms going to be more the

841
00:43:52,800 --> 00:43:54,440
performance lineup for a variety
of people. 

842
00:43:54,640 --> 00:43:57,200
Cub monsters, more of your 
monster rights, the higher 

843
00:43:57,200 --> 00:44:01,120
stack, kind of softer foam 
bounce your larger shoe. 

844
00:44:01,320 --> 00:44:03,640
And then you have the cloud 
surfer lineup, which is kind of 

845
00:44:03,640 --> 00:44:07,720
your your standard series that 
they're really starting to lean 

846
00:44:07,720 --> 00:44:09,240
into. 
You have a couple others like 

847
00:44:09,240 --> 00:44:11,440
the on cloud flow is a great 
example. 

848
00:44:11,560 --> 00:44:14,600
The trail line up varies. 
We have not tried the on cloud 

849
00:44:14,600 --> 00:44:17,280
flow unless one of you has and I
don't know did David? 

850
00:44:18,120 --> 00:44:20,520
No, not the most one. 
Cloud Flow 4 is great. 

851
00:44:20,600 --> 00:44:23,120
I haven't tried the cloud of 
Flow 5. 

852
00:44:23,280 --> 00:44:25,800
And then the trail line up is a 
little bit mixed with the on 

853
00:44:25,800 --> 00:44:32,320
Cloud Ultra Pro, the Allen Cloud
Vista, we are forgetting one for

854
00:44:32,320 --> 00:44:35,280
the road that I really wanted to
try, not the Venture. 

855
00:44:35,280 --> 00:44:37,000
Not the road, I was thinking 
trails. 

856
00:44:37,680 --> 00:44:39,800
There is a trail and a road 
version of it. 

857
00:44:39,800 --> 00:44:41,080
Why am I forgetting the name of 
it? 

858
00:44:41,080 --> 00:44:43,880
It's supposed to be their 
maximal, like taller Max 

859
00:44:43,880 --> 00:44:45,000
cushionship, but it's really 
firm. 

860
00:44:45,000 --> 00:44:48,000
But it's really nicely rockered.
Why am I forgetting this? 

861
00:44:50,680 --> 00:44:56,760
It might be the on cloud 
stratus, I think it's another 

862
00:44:56,760 --> 00:44:58,920
one but. 
I surfer trail, yeah, I think. 

863
00:44:59,000 --> 00:45:01,880
The there's a surfer trail, Yep,
which is actually pretty solid. 

864
00:45:01,880 --> 00:45:04,320
I've tried that before, but I 
think David hit it on the head. 

865
00:45:04,360 --> 00:45:05,960
There's a lot of organization 
that's happened. 

866
00:45:05,960 --> 00:45:08,400
I think we're going to start 
seeing a lot of these shoes kind

867
00:45:08,400 --> 00:45:10,480
of transition. 
The example of this, the on 

868
00:45:10,480 --> 00:45:13,600
Cloud Surfer Max, which 
originally called the on Cloud 

869
00:45:13,600 --> 00:45:16,440
Eclipse, which was a great shoe 
and I really enjoyed that one. 

870
00:45:16,640 --> 00:45:19,400
But they're consolidating. 
So I think, and I can't speak 

871
00:45:19,400 --> 00:45:22,000
for on it looks like they're 
working on consolidating some of

872
00:45:22,000 --> 00:45:25,120
the stuff into lines rather than
having these random names. 

873
00:45:25,120 --> 00:45:26,480
So I think it makes more. 
Sense nice. 

874
00:45:26,480 --> 00:45:30,440
Honestly, yeah, I think that. 
Makes it easier to know what to 

875
00:45:30,440 --> 00:45:32,680
expect when you're looking at 
specific models. 

876
00:45:32,680 --> 00:45:34,520
Nathan, was that right? 
Was it on cloud? 

877
00:45:34,520 --> 00:45:37,280
Stratus cloud stratus. 
Yes, the. 3rd 1 is out and I 

878
00:45:37,280 --> 00:45:39,800
remember I ran in version 1 and 
I actually enjoyed it even 

879
00:45:39,800 --> 00:45:42,440
though it was really firm. 
The trail version was awesome. 

880
00:45:43,560 --> 00:45:47,560
But yeah, the cloud Stratus 
three, I don't know if there 

881
00:45:47,560 --> 00:45:50,600
there's plans for a four what 
the what what's going on there? 

882
00:45:50,600 --> 00:45:52,960
But yeah, they're seem to be 
organizing their lineup, which 

883
00:45:52,960 --> 00:45:56,520
is really nice for consumers. 
I think that that's also going 

884
00:45:56,520 --> 00:46:00,680
to that's going to change what 
the offerings look like any in 

885
00:46:00,680 --> 00:46:02,320
two years from now. 
I think they're going to 

886
00:46:02,320 --> 00:46:04,600
continually take out because 
there there are too many one 

887
00:46:04,600 --> 00:46:06,840
offs right now and we're 
starting to see those start to 

888
00:46:06,840 --> 00:46:10,200
go away and they're starting to 
have these defining features. 

889
00:46:10,200 --> 00:46:14,480
Like David, you said, the boom 
is probably going to have Helion

890
00:46:14,480 --> 00:46:21,520
HF the surfer lacks a kind of a 
a plastic plate in the in the 

891
00:46:21,520 --> 00:46:24,480
shoe. 
So I think those are nice things

892
00:46:24,480 --> 00:46:27,520
to be able to categorize them 
into different things. 

893
00:46:27,520 --> 00:46:29,680
I'm curious what they're going 
to do with the monster because 

894
00:46:29,680 --> 00:46:33,720
those are kind of like 2 one off
shoes that there's almost a 

895
00:46:33,720 --> 00:46:35,200
crossover. 
Well. 

896
00:46:35,560 --> 00:46:36,800
Yeah, but I think. 
About. 

897
00:46:37,960 --> 00:46:41,440
The monsters really well, I. 
Totally agree I'm not suggesting

898
00:46:41,440 --> 00:46:44,200
they get rid of it, but I'm just
saying now you have you know the

899
00:46:44,200 --> 00:46:48,760
cloud boom Max and you have the 
monster hyper. 

900
00:46:49,200 --> 00:46:52,720
They are different, but they and
you have surfer Max, they start 

901
00:46:52,720 --> 00:46:55,440
to bleed into one another. 
So I think we're in a 

902
00:46:55,440 --> 00:46:58,160
transitional period where 
you're, I look at these and I'm 

903
00:46:58,160 --> 00:47:00,200
like, well, what do you want 
them to be? 

904
00:47:00,520 --> 00:47:02,320
Do you want? 
And, and they're probably like, 

905
00:47:02,400 --> 00:47:05,440
if you knew what we had three 
years from now, they would all 

906
00:47:05,440 --> 00:47:07,920
make sense because some of those
are going to go away, we're 

907
00:47:07,920 --> 00:47:09,080
going to change, blah, blah, 
blah. 

908
00:47:09,320 --> 00:47:11,680
But right now I think that 
there's some overlap, which can 

909
00:47:11,680 --> 00:47:14,080
be confusing when trying to 
figure out what you want because

910
00:47:14,080 --> 00:47:18,760
right now you know the the 
functionality of the in my 

911
00:47:18,760 --> 00:47:22,920
opinion of the cloud monster 
hyper and the on cloud boom Max 

912
00:47:22,920 --> 00:47:25,240
is very similar. 
They run differently, but 

913
00:47:25,240 --> 00:47:29,160
they're both these heavier Max 
stacked a little bit of pop. 

914
00:47:29,160 --> 00:47:31,040
They kind of soften up over 
time. 

915
00:47:31,200 --> 00:47:34,600
They roll pretty well that you 
can get into rhythm handle long 

916
00:47:34,600 --> 00:47:37,280
runs like that's what they both 
do. 

917
00:47:37,480 --> 00:47:38,720
They just do it a little 
differently. 

918
00:47:38,720 --> 00:47:41,240
Like the, the Monster Hyper is 
much more stable. 

919
00:47:41,400 --> 00:47:46,120
Not that the the Cloud Boom Max 
is unstable, but the, the casing

920
00:47:46,120 --> 00:47:49,640
of that helion around the HF 
just really gives you a really 

921
00:47:49,640 --> 00:47:52,360
stable ride. 
It's even more stiff in my 

922
00:47:52,360 --> 00:47:55,360
opinion, than the Max, even 
though there's a plate in there.

923
00:47:56,200 --> 00:47:58,880
So I don't know, I think we're 
going to see some further 

924
00:47:58,880 --> 00:48:01,600
differentiation, some clarity of
what these shoes are supposed to

925
00:48:01,600 --> 00:48:03,320
do. 
And we're kind of in this weird 

926
00:48:03,320 --> 00:48:06,480
transitional period. 
I think the thing that's 

927
00:48:06,480 --> 00:48:09,360
maintained, though, is that 
there's clearly been a focus on 

928
00:48:09,360 --> 00:48:12,160
performance. 
Olivia, I think is I'm, I 

929
00:48:12,160 --> 00:48:15,760
apologize, the the creator's 
name was a gold medal Olympic 

930
00:48:15,760 --> 00:48:18,920
medalist. 
Obviously there's been a 

931
00:48:18,920 --> 00:48:21,440
performance standpoint and focus
from This is why you're clearly 

932
00:48:21,440 --> 00:48:26,200
seeing them do well at the track
and field and like Rd. stuff is,

933
00:48:26,200 --> 00:48:28,520
is starting to show up with 
Helen O'berry and, and that 

934
00:48:28,520 --> 00:48:31,560
group. 
But like the on club boom strike

935
00:48:31,640 --> 00:48:35,040
is phenomenal. 
The on club boom E3 was a great.

936
00:48:35,040 --> 00:48:36,640
She was one of Andrea's 
favorites. 

937
00:48:37,200 --> 00:48:41,120
I am really excited to see 
version 4, which it's been, you 

938
00:48:41,120 --> 00:48:43,080
know, it's been like 2 years 
since we reviewed this shoe. 

939
00:48:43,560 --> 00:48:44,960
Yeah, yeah, the echo has been a 
minute. 

940
00:48:44,960 --> 00:48:47,240
Yeah, it's been a minute. 
So I'm hoping version 4 is 

941
00:48:47,240 --> 00:48:49,800
coming out, but it was is a 
solid shoe and then a lot of 

942
00:48:49,800 --> 00:48:54,760
their stuff because it is. 
Had the Mcconnells ice cream 10K

943
00:48:54,880 --> 00:48:55,960
a couple of years ago. 
Yeah. 

944
00:48:56,160 --> 00:48:58,280
That. 
In that shoe, yeah, there's 

945
00:48:58,280 --> 00:48:59,800
Shout out Mcconnells Ice Cream, 
10K. 

946
00:48:59,800 --> 00:49:02,360
I will say that a lot of the 
shoes still have a performance 

947
00:49:02,360 --> 00:49:05,520
standpoint. 
I have loved the on Surfer next.

948
00:49:05,520 --> 00:49:09,720
It's a really snappy show under 
foot on that cloud Monster can 

949
00:49:09,720 --> 00:49:13,000
become very responsive. 
So it's definitely unique. 

950
00:49:13,040 --> 00:49:15,200
They don't have a lot of mushy 
shoes. 

951
00:49:15,200 --> 00:49:19,480
Most of them are going to either
be firm, responsive, and David 

952
00:49:19,480 --> 00:49:20,760
was right, they do tend to 
change. 

953
00:49:20,760 --> 00:49:23,240
And I'm wondering if maybe some 
of the cloud where we as 

954
00:49:23,240 --> 00:49:26,720
reviewers are not getting enough
miles on them to really see what

955
00:49:26,720 --> 00:49:28,400
they feel like as the shoe 
breaks in. 

956
00:49:28,400 --> 00:49:31,280
Although my experiences with the
ones that I've gotten 200 miles 

957
00:49:31,280 --> 00:49:33,680
have been great. 
So it's definitely a unique 

958
00:49:33,680 --> 00:49:37,080
company, but it's also really 
cool from a cultural standpoint,

959
00:49:37,080 --> 00:49:39,360
which again, to me is super 
interesting that they've taken 

960
00:49:39,360 --> 00:49:42,480
such a strong hold at least 
throughout the United States. 

961
00:49:42,480 --> 00:49:46,400
I can't speak for early in in 
cities anyway, I can't speak for

962
00:49:46,400 --> 00:49:48,320
the rest of the world, but it's 
been very interesting. 

963
00:49:48,520 --> 00:49:55,000
When I went to Houston for CSM 
and with last year, it was same 

964
00:49:55,000 --> 00:49:57,200
thing. 
I'm like, wow, I in even Texas, 

965
00:49:57,200 --> 00:49:58,760
there's a good number of people 
wearing on. 

966
00:49:58,760 --> 00:50:02,800
That's really interesting. 
Portland, Seattle, LA, I'm on 

967
00:50:02,800 --> 00:50:05,280
mostly on the West Coast, but 
it's been the same thing every 

968
00:50:05,280 --> 00:50:08,120
time I've gone around. 
So it's that's a very unique 

969
00:50:08,120 --> 00:50:10,160
shift that they've worked hard 
for. 

970
00:50:10,720 --> 00:50:13,440
Let's say even in a point a lot 
of the lot of the PT students 

971
00:50:13,440 --> 00:50:16,040
have on shoes, it's just kind of
and they're not not running 

972
00:50:16,040 --> 00:50:20,120
shoes, but just their kind of 
casual kind of daily wear 

973
00:50:20,120 --> 00:50:23,040
lifestyle shoes very, very 
popular around here too. 

974
00:50:25,440 --> 00:50:29,400
I am curious from you all. 
Just one more thing you were 

975
00:50:29,400 --> 00:50:32,680
saying, Matt, I think we get 
shoes to 100 miles and that's a 

976
00:50:32,680 --> 00:50:35,840
lot for us. 
People want to run in shoes for 

977
00:50:35,840 --> 00:50:38,560
506 hundred miles, so we get 
like 1/5 of the way. 

978
00:50:38,760 --> 00:50:41,480
I'm curious from people who have
been doing that and on shoes, 

979
00:50:41,840 --> 00:50:45,280
share your perspective in the 
comments on YouTube or whatever 

980
00:50:45,920 --> 00:50:48,760
about your experience with 
durability of some of these 

981
00:50:48,760 --> 00:50:51,680
flagship trainers thinking about
the surfer line or if you're 

982
00:50:51,680 --> 00:50:54,920
using the Monster, like what is 
durability been like for you? 

983
00:50:54,920 --> 00:50:57,560
Because that is the feedback 
that's going to help people who 

984
00:50:57,560 --> 00:51:00,880
really prioritize durability 
more so than what we can pull 

985
00:51:00,880 --> 00:51:03,600
off. 
So again, comment below if you 

986
00:51:03,600 --> 00:51:05,760
have thoughts on the durability 
side of things. 

987
00:51:06,360 --> 00:51:11,200
The last question I wanted to 
ask about on shoes, remember you

988
00:51:11,200 --> 00:51:14,000
can add in any other 
categorizations as you want, but

989
00:51:14,000 --> 00:51:15,560
I think we hit that pretty 
decently. 

990
00:51:16,200 --> 00:51:19,400
How do you feel about the 
overall fit of these shoes? 

991
00:51:19,720 --> 00:51:23,080
And if you let's talk about fit,
but then also if you're going to

992
00:51:23,080 --> 00:51:28,320
recommend one on shoe to maybe 
try as your first foray into it 

993
00:51:28,560 --> 00:51:30,400
as a daily trainer, which one 
would you go with? 

994
00:51:31,800 --> 00:51:35,760
I'm going to jump in and say 
that I for the not all, but for 

995
00:51:35,760 --> 00:51:41,360
the most part, I love on uppers.
It's among the group I again get

996
00:51:41,360 --> 00:51:44,480
get made fun of for how much I 
disliked the ride of the on 

997
00:51:44,480 --> 00:51:46,840
cloud Boom Max and it was like 
one of the shoes I was looking 

998
00:51:46,840 --> 00:51:49,160
forward to most and just. 
Such a nice shoe, don't listen 

999
00:51:49,160 --> 00:51:51,520
to anything. 
It's just too stiff and I'm 

1000
00:51:51,520 --> 00:51:54,440
hitting probably hit the plate 
early, but man, the fit is 

1001
00:51:54,440 --> 00:51:56,640
phenomenal. 
It's like the most anatomic toe 

1002
00:51:56,640 --> 00:52:00,400
box from like from a non ultra 
topo company that I've seen in a

1003
00:52:00,400 --> 00:52:02,240
while. 
Although tears now might be 

1004
00:52:02,240 --> 00:52:04,720
taking that, but they're uppers,
man. 

1005
00:52:04,720 --> 00:52:07,120
The fit is phenomenal. 
I'll say the same thing about 

1006
00:52:07,120 --> 00:52:10,480
their apparel that even though 
their apparel is insanely 

1007
00:52:10,480 --> 00:52:13,960
expensive, if you've seen me 
running, you've probably seen me

1008
00:52:13,960 --> 00:52:16,640
in one of the many pairs of on 
cloud ultra Tees that I bought 

1009
00:52:16,640 --> 00:52:20,520
on sale or bought on eBay 
because I love the fit is 

1010
00:52:20,720 --> 00:52:23,160
phenomenal. 
And that's I think also why 

1011
00:52:23,400 --> 00:52:26,440
they're they've really taken off
casual lifestyle because the 

1012
00:52:26,440 --> 00:52:29,840
fits are great. 
They're usually a teeny, not all

1013
00:52:29,840 --> 00:52:31,920
of them, but they're usually got
some nice stretchy upwards that 

1014
00:52:31,920 --> 00:52:35,200
are just a teeny bit wider, at 
least in the running in the more

1015
00:52:35,200 --> 00:52:37,400
lifestyle shoes, they tend to be
a little bit more snug. 

1016
00:52:37,400 --> 00:52:40,160
Like that's something I like 
about the cloud surfer next, 

1017
00:52:40,160 --> 00:52:41,560
because it's just a teeny bit 
more snug. 

1018
00:52:41,560 --> 00:52:44,240
It's got that more performance 
feel, but there's actually a 

1019
00:52:44,240 --> 00:52:46,920
surprising amount of room. 
The on cloud monster definitely 

1020
00:52:46,920 --> 00:52:48,160
wide. 
It's great. 

1021
00:52:48,160 --> 00:52:50,680
And when I've talked to people 
like I think the most I've 

1022
00:52:50,680 --> 00:52:53,320
actually seen them is at Costco,
where when I go to Costco and 

1023
00:52:53,320 --> 00:52:54,800
I'm like, I always comments on 
people's shoes. 

1024
00:52:54,800 --> 00:52:57,200
I'm like, Hey, how do you like 
like everybody else wearing 

1025
00:52:57,320 --> 00:52:59,080
hookah Brooks? 
How do you like on? 

1026
00:52:59,080 --> 00:53:00,800
Like, dude, this was like one of
the wider fits. 

1027
00:53:00,800 --> 00:53:04,840
I love this so fit wise, 
absolutely phenomenal. 

1028
00:53:06,800 --> 00:53:08,240
Yeah, I guess I could piggyback 
off. 

1029
00:53:08,240 --> 00:53:11,080
Except for the on cloud surfer 
Max I I don't like that. 

1030
00:53:12,920 --> 00:53:16,840
I like that too, man. 
I like it a lot actually. 

1031
00:53:16,840 --> 00:53:21,960
But when I think of on two, it's
one of the few companies on our 

1032
00:53:21,960 --> 00:53:25,160
team that I feel like, and we 
mentioned this with Rabbit the 

1033
00:53:25,160 --> 00:53:28,680
other week that like we're 
fortunate enough to be seated 

1034
00:53:28,680 --> 00:53:31,160
some of these things, but we've 
gone out of our way to actually 

1035
00:53:31,160 --> 00:53:34,560
purchase some things from this 
company as well. 

1036
00:53:34,560 --> 00:53:36,240
And that's mostly in the apparel
realm. 

1037
00:53:36,240 --> 00:53:40,480
But they also have like a pre 
owned section on their website 

1038
00:53:40,480 --> 00:53:44,160
that they call what is it? 
It's like on forward or 

1039
00:53:44,160 --> 00:53:48,560
something like that, but you can
go to like a pre owned section. 

1040
00:53:48,560 --> 00:53:51,600
And I actually decided to try 
that out for the people that do 

1041
00:53:51,600 --> 00:53:54,680
kind of see like a price barrier
because you can get some of the 

1042
00:53:54,680 --> 00:53:57,960
performance Tees for like pretty
cheap and like some of the other

1043
00:53:57,960 --> 00:53:59,080
offerings. 
Yeah, what's up, man? 

1044
00:53:59,240 --> 00:54:02,560
It's called onward by. 
On onward, that's what it was. 

1045
00:54:03,320 --> 00:54:05,080
I feel like that's a really 
solid like. 

1046
00:54:05,200 --> 00:54:06,760
Dad. 
Yeah, no, it's a great, Yeah, 

1047
00:54:06,760 --> 00:54:08,640
good job. 
It's a great, great tagline. 

1048
00:54:08,640 --> 00:54:09,960
I don't know how I could forget 
that. 

1049
00:54:10,280 --> 00:54:12,200
Anyways, it's actually pretty 
good. 

1050
00:54:12,200 --> 00:54:15,080
I've used it myself. 
I've purchased multiple pieces 

1051
00:54:15,080 --> 00:54:17,000
off of that. 
And you can you can get nice 

1052
00:54:17,000 --> 00:54:18,760
pieces of apparel for pretty 
cheap. 

1053
00:54:19,680 --> 00:54:21,680
Or you can do an idea. 
Purchased them on it. 

1054
00:54:21,960 --> 00:54:24,000
On it, yeah. 
On it, not off of that. 

1055
00:54:24,280 --> 00:54:26,880
You've Yeah, well, now on Word. 
On word on, yeah. 

1056
00:54:27,400 --> 00:54:29,720
Or if you do what I do, word. 
On word guys onward. 

1057
00:54:29,840 --> 00:54:32,520
I just hunt on eBay. 
We don't need to stay here. 

1058
00:54:32,760 --> 00:54:34,640
Yeah, this is getting worse as 
we keep going. 

1059
00:54:34,680 --> 00:54:35,680
I'm sorry. 
That's my. 

1060
00:54:35,880 --> 00:54:38,960
Fault no, no, but from the upper
fit though I do think they have 

1061
00:54:38,960 --> 00:54:42,320
some good uppers. 
I will say, like when I think of

1062
00:54:42,320 --> 00:54:45,440
companies that I really like 
uppers from, I've really liked 

1063
00:54:45,440 --> 00:54:48,960
Newton, I've really liked on. 
Oh gosh, thank. 

1064
00:54:49,000 --> 00:54:51,920
You for saying Newton? 
Yeah, like there's certain 

1065
00:54:51,920 --> 00:54:54,440
companies like Topo always has 
good uppers. 

1066
00:54:54,440 --> 00:54:57,760
Like there's a certain companies
you can almost rely on having a 

1067
00:54:57,760 --> 00:54:59,840
pretty good fit on the foot 
itself. 

1068
00:54:59,840 --> 00:55:01,520
Like who cares about the rest of
the shoe? 

1069
00:55:01,520 --> 00:55:03,520
Like obviously that could be 
different for so many people, 

1070
00:55:03,520 --> 00:55:05,640
but you can almost always rely 
on a good upper. 

1071
00:55:06,160 --> 00:55:09,280
And I feel like ON doesn't 
really take very many shortcuts 

1072
00:55:09,320 --> 00:55:10,960
and the fit's usually pretty 
good. 

1073
00:55:11,480 --> 00:55:13,760
It feels good. 
The materials feel premium. 

1074
00:55:13,760 --> 00:55:16,480
They feel like they'll hold up. 
They don't stretch too much. 

1075
00:55:16,480 --> 00:55:18,600
You know, when you make turns or
you do weird things. 

1076
00:55:18,600 --> 00:55:22,480
Like I feel like they all feel 
pretty dialed in, whether it's 

1077
00:55:22,480 --> 00:55:25,000
meant to be more streamlined and
performance or it's meant to be 

1078
00:55:25,000 --> 00:55:28,800
more cozy and accommodating. 
I feel like they do kind of hit 

1079
00:55:28,800 --> 00:55:31,640
it pretty well. 
I, I don't know if there's 

1080
00:55:31,640 --> 00:55:34,760
really been an ON upper in 
recent history that I could 

1081
00:55:34,760 --> 00:55:38,480
think of that I didn't like. 
You know, I'm looking at like a 

1082
00:55:38,480 --> 00:55:41,400
lot of on shoes on the floor 
right now and every single one 

1083
00:55:41,400 --> 00:55:44,720
of them I like to fit. 
So from an upper standpoint they

1084
00:55:44,760 --> 00:55:47,240
they usually do pretty well. 
They nail it. 

1085
00:55:48,520 --> 00:55:52,440
I, I don't have anything to add 
Phenomenal fit, phenomenal fit. 

1086
00:55:53,360 --> 00:55:55,080
So I, I know I posed that other 
question. 

1087
00:55:55,080 --> 00:55:58,440
What would be the first onshoe 
you would maybe recommend people

1088
00:55:58,440 --> 00:56:02,200
try out? 
But I, I, I think I want to go a

1089
00:56:02,200 --> 00:56:04,240
different direction instead, 
because we haven't even started 

1090
00:56:04,240 --> 00:56:07,240
answering that question. 
And one of the other things 

1091
00:56:07,240 --> 00:56:11,320
that's commonly talked about 
with on shoes because they have 

1092
00:56:11,320 --> 00:56:15,440
these pods is that they're just 
going to get filled with rocks. 

1093
00:56:15,760 --> 00:56:18,120
You're going to run on it and 
the rocks going to be like in 

1094
00:56:18,120 --> 00:56:20,280
the pod. 
Has that ever happened to either

1095
00:56:20,280 --> 00:56:21,800
of you? 
Do you think that's a legitimate

1096
00:56:21,800 --> 00:56:25,600
concern? 
It hasn't happened to me where 

1097
00:56:25,600 --> 00:56:30,680
it's in the pod. 
I feel like I've had it before 

1098
00:56:30,680 --> 00:56:33,160
where maybe it gets on the 
midline groove. 

1099
00:56:33,320 --> 00:56:38,800
Yes, not on the Surfer, but like
on the like the very first Cloud

1100
00:56:38,800 --> 00:56:41,840
Monster, there's a deep midline 
groove in there. 

1101
00:56:41,840 --> 00:56:43,280
I definitely got a rock in 
there. 

1102
00:56:43,600 --> 00:56:45,520
Well, that's the Cloud Boom Max 
though, right? 

1103
00:56:46,040 --> 00:56:49,160
So I was going to have the. 
Same thing on you or not, or I'm

1104
00:56:49,200 --> 00:56:52,640
sorry, Cloud Monster on you. 
I do not have the monster on me,

1105
00:56:52,920 --> 00:56:54,800
Matt does. 
The midline groove is pretty 

1106
00:56:54,800 --> 00:56:56,520
deep. 
Oh, it's on the first one. 

1107
00:56:56,520 --> 00:56:58,160
The first one went all the way 
to the speed board. 

1108
00:56:58,160 --> 00:57:00,560
This was. 
This the second one is is filled

1109
00:57:00,560 --> 00:57:03,400
in I think for that reason. 
Yeah, but so 'cause I would get 

1110
00:57:03,400 --> 00:57:05,880
it in the first one for sure. 
I actually not not. 

1111
00:57:05,880 --> 00:57:09,440
Often I actually did have a rock
get stuck and this is back when 

1112
00:57:09,440 --> 00:57:12,720
some of their trail models 
actually had the and I think the

1113
00:57:12,720 --> 00:57:15,360
cloud Vista still does. 
But the actually on cloud 

1114
00:57:15,360 --> 00:57:18,960
Stratus, I think it was the 
trail version, I actually had a 

1115
00:57:18,960 --> 00:57:21,800
rock get stuck in there and it 
was pretty easy to pull out. 

1116
00:57:21,800 --> 00:57:24,480
Didn't get stuck deeply, but it 
just kind of lodged in the side 

1117
00:57:24,560 --> 00:57:26,440
randomly. 
But for the most part I 

1118
00:57:26,440 --> 00:57:30,320
ironically, you know, I haven't 
had that be an issue. 

1119
00:57:31,040 --> 00:57:32,320
I think some of the. 
Original. 

1120
00:57:32,560 --> 00:57:34,680
Original models that might have 
been a different story. 

1121
00:57:34,680 --> 00:57:38,440
Like I would never have taken 
the Cloud Racer on anything 

1122
00:57:38,640 --> 00:57:42,400
trail that was Rd. only. 
But I think their trail stuff 

1123
00:57:42,400 --> 00:57:45,480
like the Cloud Ultra, Cloud 
Ultra Pro is like one of my 

1124
00:57:45,480 --> 00:57:48,440
favorite trail shoes and maybe 
my trail shoe of the year right 

1125
00:57:48,440 --> 00:57:49,520
now. 
So yeah. 

1126
00:57:49,640 --> 00:57:52,640
And those are those are the 
really small pods, tiny pods. 

1127
00:57:52,960 --> 00:57:56,760
I think Speaking of trail, did 
you end up doing that 50K? 

1128
00:57:57,400 --> 00:57:58,520
No. 
Are you doing a lucky? 

1129
00:57:58,520 --> 00:58:00,440
Ki got sick. 
Oh, I am lucky. 

1130
00:58:00,680 --> 00:58:02,240
I was maybe going to give it a 
go. 

1131
00:58:02,240 --> 00:58:04,480
I've literally been sweating 
bullets over this for the last 

1132
00:58:04,480 --> 00:58:06,560
couple weeks and I'm like it's a
game time decision. 

1133
00:58:06,560 --> 00:58:08,000
I don't know what the exact day 
is. 

1134
00:58:08,000 --> 00:58:10,480
He's going to tell me if he does
it or not and that determines 

1135
00:58:10,480 --> 00:58:12,480
whether or not I do a 50K in the
trails. 

1136
00:58:13,080 --> 00:58:16,240
So for the people who don't 
know, I know I should have said 

1137
00:58:16,240 --> 00:58:19,080
the people who who didn't hear 
this conversation on a previous 

1138
00:58:19,080 --> 00:58:22,320
episode. 
My friends were running a 50K. 

1139
00:58:23,080 --> 00:58:25,760
I kind of was getting dragged 
into it and was going to just 

1140
00:58:25,760 --> 00:58:28,920
give it a go. 
My toe started bugging me so I 

1141
00:58:28,920 --> 00:58:31,360
was like full in if my toe was 
going to handle it. 

1142
00:58:31,680 --> 00:58:33,960
Toe kind of got worse. 
Took a couple weeks off and I 

1143
00:58:33,960 --> 00:58:35,680
was like, maybe I'm just going 
to go for this. 

1144
00:58:36,120 --> 00:58:38,840
And then I got sick and then it 
was just I'm not going to not 

1145
00:58:38,840 --> 00:58:40,760
going to go. 
So the deal wasn't I. 

1146
00:58:40,760 --> 00:58:43,880
Ended up doing it. 
David, David was going to have 

1147
00:58:43,880 --> 00:58:46,480
to do it as well. 
Last thing on the rocks for me, 

1148
00:58:46,480 --> 00:58:49,680
I run on the Green Circle Trail,
which is like crushed granite 

1149
00:58:49,680 --> 00:58:52,760
all the time. 
And I that's where I do most of 

1150
00:58:52,760 --> 00:58:55,960
my training and testing miles. 
Never once have I had one of 

1151
00:58:55,960 --> 00:59:00,840
those small kind of granite 
rocks get into the side of a 

1152
00:59:00,840 --> 00:59:02,840
pod. 
If the shoe has a groove on the 

1153
00:59:02,840 --> 00:59:05,440
bottom, it's going to get a rock
in it no matter what brand it 

1154
00:59:05,440 --> 00:59:07,800
is. 
Like I've gotten rocks in the 

1155
00:59:07,920 --> 00:59:13,000
Max and those don't bother me, 
but otherwise I have I haven't 

1156
00:59:13,000 --> 00:59:14,480
had the issue where it goes in 
the side. 

1157
00:59:15,120 --> 00:59:20,720
So is there anything you all 
want to add about on running or 

1158
00:59:20,720 --> 00:59:25,200
shoes or considerations for 
people with special conditions 

1159
00:59:25,200 --> 00:59:28,240
before we wrap things up? 
I would say one of the things to

1160
00:59:28,240 --> 00:59:30,760
pay attention to is most of 
their models are pretty 

1161
00:59:30,760 --> 00:59:33,120
rockered. 
And So what that means is that 

1162
00:59:33,120 --> 00:59:38,080
there's some exception to this, 
like like the Cloud X and things

1163
00:59:38,080 --> 00:59:39,360
like that. 
But a lot of the models, 

1164
00:59:39,360 --> 00:59:42,040
including some of The Walking 
ones as well, they're going to 

1165
00:59:42,040 --> 00:59:44,280
be highly rockered. 
So that can feel really good, 

1166
00:59:44,280 --> 00:59:46,960
like kind of rolling it, that 
takes can take some load off the

1167
00:59:46,960 --> 00:59:48,840
foot and ankle. 
Just know it's going to put some

1168
00:59:48,840 --> 00:59:50,360
more workload into your hip and 
knee. 

1169
00:59:50,360 --> 00:59:52,640
That's not a bad thing. 
It's just going to shift the 

1170
00:59:52,640 --> 00:59:54,120
workload. 
I think that's why people like 

1171
00:59:54,120 --> 00:59:55,600
them. 
And I can attest that walking in

1172
00:59:55,600 --> 00:59:58,280
a pair all day, yeah, feet 
usually feel fine. 

1173
00:59:58,400 --> 01:00:01,360
It's just maybe some stuff up 
higher can get worked a little 

1174
01:00:01,360 --> 01:00:03,240
bit. 
So just know that just based on 

1175
01:00:03,240 --> 01:00:05,640
the design. 
That's not an uncommon thing. 

1176
01:00:05,720 --> 01:00:08,040
My other comment is that if 
you're interested in this brand,

1177
01:00:08,240 --> 01:00:11,880
I would honestly keep it simple 
and try the on cloud surfer or 

1178
01:00:11,880 --> 01:00:15,160
the on cloud monster series and 
just want like because those are

1179
01:00:15,400 --> 01:00:17,560
well cushioned. 
I think they're very competitive

1180
01:00:17,560 --> 01:00:19,200
with the other running shoes on 
the market. 

1181
01:00:19,200 --> 01:00:22,200
They've done a good job. 
They're not nearly as firm as 

1182
01:00:22,200 --> 01:00:25,520
some of the more kind of unique 
models in the on lineup. 

1183
01:00:25,520 --> 01:00:28,360
And I think those are the two 
really, really start your game 

1184
01:00:28,360 --> 01:00:30,360
with the on cloud surfer is very
neutral. 

1185
01:00:30,360 --> 01:00:33,280
So if you need more stable, 
right, it's not not nearly the 

1186
01:00:33,280 --> 01:00:35,560
best, although it's not as 
terrible as it kind of looks. 

1187
01:00:36,240 --> 01:00:38,920
And the on cloud monster is 
definitely a great should just 

1188
01:00:38,920 --> 01:00:40,480
be careful. 
The upper is a little bit lower 

1189
01:00:40,760 --> 01:00:43,560
volume through the mid foot. 
So I had some irritation on top 

1190
01:00:43,560 --> 01:00:44,960
my foot, but I have enjoyed 
this. 

1191
01:00:44,960 --> 01:00:48,520
So I think those two are the the
flagship shoes that you should 

1192
01:00:48,520 --> 01:00:49,800
try. 
And then if you decide, hey, 

1193
01:00:49,800 --> 01:00:53,200
this company's working for me or
if you're also the person that 

1194
01:00:53,200 --> 01:00:56,240
wants a more moderate stack 
height shoe and we know that 

1195
01:00:56,240 --> 01:00:57,960
those are disappearing really 
quick. 

1196
01:00:58,200 --> 01:01:01,640
They actually have a decent 
number from the on cloud surfer 

1197
01:01:01,640 --> 01:01:06,840
next, the cloud runner is not a 
maximal stack height shoe. 

1198
01:01:07,040 --> 01:01:09,280
They have a wide range where I 
feel like a lot of companies are

1199
01:01:09,280 --> 01:01:13,680
really only in that maps cushion
area there there's a decent 

1200
01:01:13,680 --> 01:01:17,000
spread and especially if you 
like firmer shoes, which isn't 

1201
01:01:17,000 --> 01:01:20,600
always a thing, they they 
certainly have their firmer 

1202
01:01:20,600 --> 01:01:22,520
shoes. 
So you know, there's there's 

1203
01:01:22,520 --> 01:01:25,640
something I I would start there 
and then move outwards if you 

1204
01:01:25,640 --> 01:01:28,000
are more interested. 
Fantastic. 

1205
01:01:28,280 --> 01:01:30,920
Well, thanks everybody for 
joining us for this conversation

1206
01:01:30,920 --> 01:01:33,320
about on running. 
And if you have any other 

1207
01:01:33,320 --> 01:01:36,320
thoughts about on or things we 
didn't talk about or things that

1208
01:01:36,320 --> 01:01:38,680
you may disagree with, please 
comment below. 

1209
01:01:38,680 --> 01:01:40,120
Reach out to us. 
We'd love to hear your 

1210
01:01:40,120 --> 01:01:43,000
perspective on this stuff. 
And if you want to check out 

1211
01:01:43,000 --> 01:01:46,240
more of what you're doing of 
what we're up to, you can go to 

1212
01:01:46,240 --> 01:01:49,160
doctorsofrunning.com. 
Or if you want to reach out to 

1213
01:01:49,160 --> 01:01:52,000
us about something for a future 
podcast episode that you'd like 

1214
01:01:52,000 --> 01:01:54,240
us to talk about, you can reach 
out to us at 

1215
01:01:54,240 --> 01:01:56,400
doctorsofrunning@gmail.com.
