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So that's I'd say. 
One big way that we're just 

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focused on anti displacement, 
but then I think. 

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A lot of our. 
Programming over the last. 

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Few years has really shifted. 
To be in support. 

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Of wealth. 
Building and wealth retention 

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for our residents. 
Welcome to Path Breakers, a 

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podcast from the Kresge 
Foundation. 

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On each episode, we explore who 
is the power to shape a city? 

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We're talking with change makers
and city leaders who are 

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tackling big problems in 
unexpected ways. 

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We'll learn more about the path 
breaking work that they do, get 

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into the nitty gritty of how 
they get it done, and get some 

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lessons from their playbook that
you can implement in your own 

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city. 
Hi, I'm Tracy Pearson and I work

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on the communications team with 
the Kresge Foundation. 

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And I'm Jamie Bennett, I'm a 
consultant who works in art and 

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equitable community development 
and together Tracy and I are 

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your Co hosts for Path Breakers.
So, Jamie, today we have a 

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wonderful guest joining us, 
Caitlin Murphy, Executive 

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Director at the Lipsticks 
Alliance in Northwest Detroit. 

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Yep. 
Livesicks works at the Livernois

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Mcnichols neighborhood, which is
right at Six Mile. 

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They care a lot about community 
development and economic 

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opportunity, and they sort of 
serve Livesicks as sort of the 

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connector of the neighborhood. 
They convene and coordinate all 

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of the institutions, 
stakeholders, residents who can 

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help make big changes happen. 
I love the Livesicks Alliance 

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because they do so many things, 
but specifically because they 

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work with longtime residents as 
well. 

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They are showing that 
development is possible without 

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displacement, which is so 
important. 

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And they work to ensure that 
Detroit's comeback doesn't just 

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serve the people who are new, 
but also serves the people who 

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never left. 
Yeah, and this is a particularly

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big year for Caitlin and her 
colleagues. 

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Live 6 just turned 10 years old.
The one of the main 

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thoroughfares in the 
neighborhood was recently 

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designated a Michigan Main 
Street, and they're about to 

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launch 2 new resident investment
programs that we're going to get

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to hear a little bit more about.
Not just that, they also will be

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welcoming a new neighbor soon by
way of the Kresge Foundation. 

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As you know, we are moving our 
headquarters to the area. 

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We will be not just neighbors, 
but we'll be continuing to be 

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partners. 
That's awesome. 

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So with that, let's welcome 
Caitlin. 

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Caitlin, how are you doing? 
Good, good. 

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Thank you so much for having me.
It's a great. 

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Day to be on Six Mile and happy 
to be joining you for this 

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conversation today. 
That's awesome. 

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And for folks who don't know 
Detroit super well, can you just

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tell us where Six Mile is, sort 
of Orient us to where you're 

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sitting in the city of Detroit, 
so. 

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We are in Northwest Detroit 
about 9 miles north of the 

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downtown and Midtown Central 
core. 2 miles north of us is the

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eight mile border which 
separates Detroit from not only 

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our adjacent suburban 
communities, but also it's a 

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it's a county line. 
So we are in Wayne County, 

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Detroit, MI in in the northwest 
side so. 

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I want to talk about Livernois 
Mcnichols neighborhood, but also

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how you sort of tie into the 
area. 

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Your family has been there for 
three generations. 

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How do you describe this area 
when you're talking about it to 

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people who haven't been before? 
This neighborhood. 

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For us, we always describe it 
as. 

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One of the densest, most 
historically rich neighborhoods,

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we believe, within the city. 
It is a district. 

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Comprised of multiple 
neighborhoods that sort of all 

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have their unique identity and 
character about them. 

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But. 
It's all defined by being one of

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our. 
City's largest civically. 

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Engaged Neighborhoods. 
We have one of the largest 

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voting pools and voter 
populations within our 

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community. 
We have two anchor institutions,

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the University of Detroit Mercy 
and the Marygrove Conservancy, 

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in campus. 
Which has a rich legacy. 

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And there's been tons of 
history. 

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That has taken place. 
Throughout our neighborhoods. 

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I would say as early as the. 
The 1920s, when a lot of the 

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homes. 
Were first built. 

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And Caitlin, talk to us a little
bit about that sort of Main 

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Street designation, right? 
There's a central corridor in 

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the neighborhood that's been 
designated a Main Street, a sort

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of central business district. 
But ten years ago it didn't look

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all that bustling. 
I think there was something like

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a 10% occupancy rate. 
You know, can you just talk to 

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us about that corridor? 
Tell us about the history before

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2016 and then what you all have 
been doing it in the in the sort

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of last 10 years. 
Livernois is. 

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Historically, our avenue of. 
Fashion and it contains a large 

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density and a large assemblage 
of black-owned businesses. 

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To this day. 
And so depending on who you're 

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talking to, some say that it's 
the largest assemblage of 

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black-owned businesses within 
our within our city. 

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Some say the state and I've even
heard some people say within the

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country. 
So there's over 120 businesses 

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on Livernois and the avenue of 
Fashion has a. 

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Lot of a legacy leadership. 
There's a number of robust 

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business associations that 
really have been driving a lot 

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of the coordination, investment 
and stewardship of the Avenue of

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Fashion. 
Our organization wanted to 

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really focus on West Mcnichols. 
As. 

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A connector to the avenue of 
fashion and so that's why so 

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much of our. 
Work. 

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Has really been focused and 
aligned around W Mcnichols and 

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the part of Livernois that's 
just. 

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South of the Ave. 
We recognize that, you know, 

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there's there's been investment,
there's been leadership. 

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And so how can we sort of 
steward and coordinate 

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activities to really build 
momentum that works in 

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congruence with one another? 
Right. 

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So Livernois. 
Has its own unique identity, and

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we're now formulating an 
identity or kind of coordinating

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a bunch of partners, players, 
business owners, residents. 

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To develop that. 
Identity for West Mcnichols. 

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What? 
What does it mean that it that W

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Mcnichols has been designated a 
Main Street? 

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What? 
What does that mean? 

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What comes with that? 
Why is that exciting? 

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We are the third. 
Designated Main St. in the city 

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of Detroit and what that means 
is that we have now a 5 year 

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partnership with the state of 
Michigan, with the Michigan 

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Economic Development Corporation
and. 

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We've developed. 
A set of goals and outcomes that

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we'll really be working towards 
for the next. 

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Five years we've also developed 
out, sort of. 

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A shared governance model for 
advancing this work. 

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And so we have a Main Street 
executive committee, but then 

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there are other committees that 
are essentially formed around 

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the the Main Street 4 point 
approach it's called. 

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And we all sort of follow the 
same approach. 

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Which is investing into the 
organizational sort of 

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development and approach to it, 
which is governance, economic 

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vitality, which is. 
The real estate side. 

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The small business curation side
promotion, so promoting. 

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Our district as. 
Unique and as a destination, and

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then there's a design element. 
So that's really designing the 

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public realm. 
So that could be facades, you 

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know, St. 
Pole banners. 

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Holiday lights really designing 
the the infrastructure of the 

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public realm on the Main Street 
to be. 

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A place that is. 
Accommodating to shoppers. 

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That all sounds amazing and I 
think that it is warranted and 

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needed, especially when you 
think about what that area 

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contributes to the city overall.
But there might be some 

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residents who want to bring the 
question up of, well, all of 

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this investment is coming to 
this area, will I be displaced 

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as a result of that? 
And I would love to hear how 

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your team thinks about anti 
displacement as all of this 

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investment is going on. 
That's a great. 

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Question and something that our 
team does not take lightly and 

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we're really working on on a 
daily. 

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Basis I would save. 
Just from the onset. 

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The way that the lipsicks 
alliance. 

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Team has been developed and has 
been really building capacity it

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includes. 
Residents of our community and 

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so of our our. 
Growing team of 1175% of our 

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team. 
Are all either. 

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Living in the neighborhood 
currently or we're like born and

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raised within the community, so.
I would say that that's just a a

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statistic that we're very. 
Proud of, you know. 

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That we have. 
Been intentional about our 

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hiring and sort of our community
and. 

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Sort of culture. 
Building at Live 6 and ensuring 

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that it's really rooted in this 
place. 

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But also that it's. 
Very intergenerational. 

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So we have. 
Ambassadors on our team. 

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That are legacy. 
Residents who have lived within 

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the community decades, you know,
longer than some of us have been

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alive. 
And then we have some younger 

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members of our team who have 
been building their careers 

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alongside lipsticks and being a 
part of it. 

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So I think it's, you know, not 
just investing in our in our own

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and kind of growing our own into
community builders and community

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and economic. 
Developers, but also. 

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Bridging the the generational. 
Gap that you know, we've, we 

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have a lot of of, of legacy 
leaders. 

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And we're we're also working on 
maintaining their. 

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Legacy while. 
Growing the next generation as 

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well. 
So that's I'd say one big way 

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that we're just focused on anti 
displacement. 

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But then I think a lot of our 
programming over the last. 

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Few years has really shifted to.
Be in support of. 

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Wealth. 
Building and wealth retention 

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for our residents and so. 
With the support of the Kresge 

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Foundation last year we. 
Announced that we are launching 

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our resident investment and 
opportunity fund and that 

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really. 
Looks at. 

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Three kind of categories. 
As we've called it, so we have 

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our fixes our. 
Keeps and our pathways and so 

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fixes really is looking at 
enhancements to real property 

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and land. 
So whether it's home repair and 

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assisting residents with those 
critical home needs that 

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sometimes go deferred and so, so
on an annual basis now we are 

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deploying about half $1,000,000 
just in home repair and then 

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we're also supporting residents 
with purchasing side lots and 

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stewarding side lots, hopefully 
increasing familial. 

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Wealth by. 
You know, purchasing additional 

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00:10:47,040 --> 00:10:52,360
side lots and and bringing them 
up to the the local market and 

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00:10:52,360 --> 00:10:55,760
sort of allowing folks to grow 
along with the market. 

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As it appreciates. 
On the keep. 

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Side of the work. 
When we. 

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00:11:00,920 --> 00:11:03,520
Have gotten really. 
Into our home repair programs, 

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00:11:03,520 --> 00:11:06,480
we learned that. 
The two biggest barriers that 

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00:11:06,480 --> 00:11:08,760
were. 
Preventing a lot of senior 

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00:11:08,760 --> 00:11:11,520
residents and long time 
residents from accessing 

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00:11:11,520 --> 00:11:16,200
critical home repair. 
Was issues of tax Sort of. 

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00:11:16,760 --> 00:11:20,000
Debt and tax issues. 
Back taxes. 

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00:11:20,000 --> 00:11:23,760
Essentially and then also issues
of tangled title. 

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00:11:24,720 --> 00:11:29,120
So we have an Ayres property 
component where we are working 

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00:11:29,120 --> 00:11:33,200
with residents who may be living
in an Ayres property and an 

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00:11:33,200 --> 00:11:34,320
Ayres. 
Property is a. 

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00:11:34,320 --> 00:11:38,000
Home where the owner of record. 
Is deceased. 

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00:11:38,360 --> 00:11:41,160
So we're talking multi 
generation family living in a 

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00:11:41,160 --> 00:11:44,200
home. 
Grandma, my grandpapa might pass

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00:11:44,200 --> 00:11:47,280
away, but there was never an 
official record of them leaving 

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00:11:47,280 --> 00:11:49,800
the home to that child or 
grandchild. 

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00:11:50,760 --> 00:11:51,560
Correct. 
Yep. 

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00:11:51,840 --> 00:11:57,200
And so then we are now working 
with those residents and helping

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00:11:57,200 --> 00:11:59,640
them go. 
Through the the probate process 

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00:11:59,640 --> 00:12:03,040
in a lot of cases or go through 
the process of. 

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00:12:03,040 --> 00:12:05,480
Obtaining free legal. 
Aid so that they. 

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00:12:05,480 --> 00:12:09,640
Can receive the rightful 
ownership in their name and 

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00:12:09,640 --> 00:12:12,960
then, you know, benefit from. 
All of the. 

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00:12:13,320 --> 00:12:17,520
All of the benefits that you 
know, being a homeowner has 

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00:12:17,520 --> 00:12:20,840
within in America and then on 
the on the. 

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00:12:20,840 --> 00:12:23,000
Pathway. 
Side, we know that. 

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00:12:23,000 --> 00:12:25,920
There's a desire. 
For home ownership, and so 

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00:12:25,920 --> 00:12:27,560
there's a. 
Side of the work. 

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Where we're focusing on 
developing new housing. 

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00:12:30,440 --> 00:12:32,480
Stock so that. 
You know. 

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There's there's the ability for 
people. 

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00:12:35,560 --> 00:12:37,560
Who may be renting within our 
neighborhood to? 

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00:12:37,560 --> 00:12:40,440
Stay but. 
Benefit as a homeowner. 

234
00:12:41,320 --> 00:12:44,840
And then there's also potential 
rental. 

235
00:12:44,840 --> 00:12:47,040
Subsidies that we would like to 
offer. 

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00:12:47,480 --> 00:12:51,720
To residents and also ensure 
that when new apartments come 

237
00:12:51,720 --> 00:12:52,920
online because. 
They are. 

238
00:12:52,920 --> 00:12:54,960
We have. 
Within our pipeline currently 

239
00:12:54,960 --> 00:12:58,960
about 100 new units of 
apartments on that are coming on

240
00:12:59,560 --> 00:13:02,800
on on West between West 
Mcnichols and between Livernois 

241
00:13:03,520 --> 00:13:06,040
that. 
They are prioritized. 

242
00:13:06,040 --> 00:13:09,120
Not just. 
Affordable, but also for. 

243
00:13:09,280 --> 00:13:12,480
Those that may already be living
or working within our 

244
00:13:12,480 --> 00:13:16,320
neighborhood. 
A lot of this, we're dealing 

245
00:13:16,320 --> 00:13:19,520
with people's legacies here. 
They are family homes. 

246
00:13:19,520 --> 00:13:21,600
There's a saying if you can keep
the family in the home, you can 

247
00:13:21,600 --> 00:13:24,480
keep the home in the family. 
And so I want to talk about 

248
00:13:24,480 --> 00:13:27,360
this, this element of trust that
goes into the work that you all 

249
00:13:27,360 --> 00:13:30,520
do. 
How does it shape the way you 

250
00:13:30,520 --> 00:13:33,800
all actually sort of engage 
with, with residents? 

251
00:13:33,800 --> 00:13:37,320
And, and because they're, we're 
dealing with delicate 

252
00:13:37,320 --> 00:13:41,880
information, we're dealing with 
family histories like how, what 

253
00:13:41,880 --> 00:13:44,320
does that play into to how you 
all work with residents? 

254
00:13:44,960 --> 00:13:48,280
Absolutely. 
It's it's delicate and it. 

255
00:13:48,280 --> 00:13:50,440
Takes a lot. 
Of time, you know, I think 

256
00:13:50,440 --> 00:13:55,000
sometimes more time than we like
to think, or then we we 

257
00:13:55,000 --> 00:13:58,360
sometimes hope, but I think with
live. 6. 

258
00:13:58,360 --> 00:14:02,440
Specifically, just by nature. 
Of where we're located. 

259
00:14:02,720 --> 00:14:06,440
You know our office that I'm at 
currently, it's our our, you 

260
00:14:06,440 --> 00:14:09,400
know, Co working. 
Space, but it's also a sort of 

261
00:14:09,400 --> 00:14:13,520
de facto. 
Walk in drop in Community Center

262
00:14:13,520 --> 00:14:18,840
where residents and neighbors 
can come by really Monday 

263
00:14:18,840 --> 00:14:22,480
through Friday 9:00 to 5:00 and 
then often times evenings and 

264
00:14:22,480 --> 00:14:24,680
weekends you know for. 
Special activities. 

265
00:14:25,320 --> 00:14:27,440
And ask us a a bunch of 
questions. 

266
00:14:27,440 --> 00:14:30,360
And so we know that there's, you
know, certain residents that 

267
00:14:30,360 --> 00:14:33,520
have been interested in this 
program and they haven't 

268
00:14:33,520 --> 00:14:36,640
enrolled yet because they're 
just not at that point yet where

269
00:14:36,640 --> 00:14:39,400
they want to. 
To your point, Tracy, give us, 

270
00:14:39,400 --> 00:14:41,560
you know, all of their personal 
information. 

271
00:14:41,960 --> 00:14:44,720
But we're here and we're, you 
know, walking them through the 

272
00:14:44,720 --> 00:14:46,560
process. 
We're trying to be as 

273
00:14:46,560 --> 00:14:50,000
transparent as possible. 
We take, you know, data consent.

274
00:14:50,000 --> 00:14:54,080
Very, very seriously. 
We're also a tech hub of the 

275
00:14:54,080 --> 00:14:56,600
city. 
Of Detroit and so that's 

276
00:14:56,600 --> 00:15:01,320
something that our team has 
found Chanel on our team is been

277
00:15:01,320 --> 00:15:05,920
the primary point of contact for
a lot of residents and she lives

278
00:15:05,920 --> 00:15:10,200
in our neighborhood and I would.
Say is very skilled at, you 

279
00:15:10,200 --> 00:15:11,920
know. 
Talking to residents, meeting 

280
00:15:11,920 --> 00:15:14,640
them where they are, whether 
it's, you know, starting the 

281
00:15:14,640 --> 00:15:17,800
conversation first at their 
porch, at their kitchen table, 

282
00:15:18,000 --> 00:15:21,680
you know, going to their home, 
whether it's inviting them here,

283
00:15:21,680 --> 00:15:25,760
scanning documents for them, 
helping to archive. 

284
00:15:25,760 --> 00:15:28,320
Not just. 
These types of legal. 

285
00:15:28,320 --> 00:15:31,000
Documents, but we've also 
scanned, you know, family. 

286
00:15:31,000 --> 00:15:34,840
Photos over the years. 
Helped you know to just organize

287
00:15:34,840 --> 00:15:37,080
information. 
That is for the. 

288
00:15:37,080 --> 00:15:40,360
Resident first and foremost, 
right and then what they want to

289
00:15:40,360 --> 00:15:43,520
give and share with us to enroll
in any of these programs kind of

290
00:15:43,520 --> 00:15:46,120
come second. 
And so I would say that's just a

291
00:15:46,120 --> 00:15:50,280
really small example, but our 
team really takes an approach of

292
00:15:50,280 --> 00:15:53,480
taking it kind of one day at a 
time and, and people are very 

293
00:15:53,480 --> 00:15:56,560
honest with us. 
You know, they tell us when they

294
00:15:56,560 --> 00:15:59,640
don't like certain things that 
we're doing and we have the. 

295
00:15:59,640 --> 00:16:03,080
Ability to iterate. 
And and kind of pivot. 

296
00:16:03,800 --> 00:16:07,040
So I think you know we've. 
Heard it all over the years. 

297
00:16:07,800 --> 00:16:11,520
Good, bad, ugly, and. 
We. 

298
00:16:11,640 --> 00:16:13,840
We do. 
You know we listen and. 

299
00:16:13,840 --> 00:16:16,760
We try to adjust. 
Accordingly, we we've learned, 

300
00:16:16,760 --> 00:16:19,720
you know we can't be everything 
to everyone or else. 

301
00:16:19,960 --> 00:16:22,200
That just will create. 
You know, a watered down 

302
00:16:22,200 --> 00:16:26,840
situation, but I think leading 
with transparency, 

303
00:16:26,840 --> 00:16:30,840
accountability, doing what we're
saying that we're going to do 

304
00:16:31,000 --> 00:16:35,040
has gotten us a long ways with 
maintaining trust. 

305
00:16:35,360 --> 00:16:39,280
After we've built it. 
And Caitlin, you had, we had 

306
00:16:39,280 --> 00:16:42,840
said at the at the beginning 
that 10 years ago there was like

307
00:16:42,840 --> 00:16:47,160
a 90% vacancy rate of the 
businesses on Mcnichols. 

308
00:16:47,640 --> 00:16:50,200
Today we've got enough there 
that people are at least 

309
00:16:50,200 --> 00:16:54,040
spending, you know, 30 minutes 
of their day shopping, walking, 

310
00:16:54,040 --> 00:16:56,560
doing all of that. 
Can you project ahead? 

311
00:16:56,560 --> 00:17:01,680
Think about, you know, 2036, you
know, we'll have our, I don't 

312
00:17:01,680 --> 00:17:04,200
know what iPhone will be on in 
2036. 

313
00:17:04,640 --> 00:17:07,880
But if I was walking with you 
down Mcnichols 10 years from 

314
00:17:07,880 --> 00:17:10,040
now, what's your hope? 
What do you think I'd see? 

315
00:17:10,040 --> 00:17:11,520
What's what's going on on the 
street? 

316
00:17:13,000 --> 00:17:15,680
Yeah, I think. 
We would have. 

317
00:17:15,960 --> 00:17:19,040
More businesses, so I think our.
Goal is to reduce. 

318
00:17:19,359 --> 00:17:24,599
Vacancy, I think right now we're
at about 75% vacancy. 

319
00:17:24,599 --> 00:17:27,480
We would love to see that. 
Closer to 60%. 

320
00:17:27,720 --> 00:17:32,480
So investing in new commercial 
developments, but also investing

321
00:17:32,480 --> 00:17:37,400
in our neighbors to be the ones 
that open up shops and open up 

322
00:17:37,400 --> 00:17:40,440
businesses within these new 
commercial developments. 

323
00:17:41,280 --> 00:17:44,080
Over the last 10 years we've 
been really focused on 

324
00:17:44,240 --> 00:17:48,280
supporting existing businesses, 
business retention and 

325
00:17:48,760 --> 00:17:52,000
supporting new businesses that 
are coming, you know, online 

326
00:17:52,520 --> 00:17:54,440
neighbors that maybe. 
Bought a property? 

327
00:17:54,640 --> 00:17:56,280
And have opened up their own 
shop. 

328
00:17:56,280 --> 00:18:00,640
But I think as like I said, some
of these new commercial 

329
00:18:00,640 --> 00:18:03,880
developments come online, we're 
going to be looking more at 

330
00:18:03,880 --> 00:18:07,920
business attraction and we're 
being very intentional about 

331
00:18:07,920 --> 00:18:11,800
incubating local entrepreneurs 
and local talent. 

332
00:18:11,800 --> 00:18:15,480
So I think, you know, we would. 
See a corridor that is. 

333
00:18:15,920 --> 00:18:19,000
Less vacant, more black-owned 
businesses. 

334
00:18:19,000 --> 00:18:20,760
And then I think another 
indicator. 

335
00:18:20,760 --> 00:18:23,000
Of success for us would look 
like. 

336
00:18:23,840 --> 00:18:28,120
Our student populations really 
coming off campus and being a. 

337
00:18:28,120 --> 00:18:32,520
Part of the local. 
Main Street shopping ecosystem 

338
00:18:32,960 --> 00:18:35,200
we have the university of 
Detroit mercy, but we. 

339
00:18:35,200 --> 00:18:39,200
Also have. 
On Marygrove's campus, students 

340
00:18:39,440 --> 00:18:42,520
who are in early. 
Childhood education, so you 

341
00:18:42,520 --> 00:18:43,760
know. 
I don't know that they'll be 

342
00:18:43,760 --> 00:18:45,640
coming under. 
The corridor not on. 

343
00:18:45,640 --> 00:18:47,920
Their own, not on their own. 
But their. 

344
00:18:48,080 --> 00:18:50,360
Their. 
Parents, you know their parents.

345
00:18:50,360 --> 00:18:54,240
So we'd love to make sure that 
there's family friendly 

346
00:18:54,240 --> 00:18:58,280
activities, family friendly 
shopping and that there's a 

347
00:18:58,280 --> 00:19:01,240
number of spaces that are 
accommodating to like our 

348
00:19:01,240 --> 00:19:03,160
teenagers, right? 
We have a lot of middle 

349
00:19:03,160 --> 00:19:04,600
schoolers. 
A lot of high. 

350
00:19:04,600 --> 00:19:07,440
Schoolers on campus that we 
know. 

351
00:19:07,440 --> 00:19:09,880
Walk to school. 
And we've. 

352
00:19:09,880 --> 00:19:12,440
Heard that there's. 
Not really a place for them to 

353
00:19:12,440 --> 00:19:14,640
go, right? 
There's there's some green 

354
00:19:14,640 --> 00:19:16,960
spaces, there's some parks, but 
we would. 

355
00:19:16,960 --> 00:19:19,240
Love it if. 
There could be more on the 

356
00:19:19,240 --> 00:19:21,040
commercial. 
Strip that was. 

357
00:19:21,320 --> 00:19:24,240
Geared towards our younger age 
group. 

358
00:19:24,240 --> 00:19:25,680
So. 
I think we would. 

359
00:19:25,680 --> 00:19:30,120
See. 
An intergenerational Main Street

360
00:19:30,120 --> 00:19:32,760
that's anchored by black-owned 
businesses. 

361
00:19:33,880 --> 00:19:35,400
What is it? 
We talked a little bit about 

362
00:19:35,400 --> 00:19:38,720
this, but entrepreneurship and 
the idea of someone starting a 

363
00:19:38,720 --> 00:19:41,640
business in one of these 
corridors as someone who has a a

364
00:19:41,640 --> 00:19:46,080
rich history, a family legacy 
even of entrepreneurship, what 

365
00:19:46,080 --> 00:19:49,160
is it? 
What is it like for you to be a 

366
00:19:49,160 --> 00:19:53,880
real steward of what's going on 
in terms of entrepreneurship and

367
00:19:53,880 --> 00:19:57,240
people opening businesses and 
leaving business legacies? 

368
00:19:58,320 --> 00:20:02,440
Absolutely so. 
Over the years, our organization

369
00:20:02,440 --> 00:20:08,080
has hosted dozens and dozens of 
kind of seasonal markets pop ups

370
00:20:08,240 --> 00:20:10,320
vendor. 
Fairs etcetera. 

371
00:20:10,680 --> 00:20:14,720
And we're very. 
Excited because for the last, 

372
00:20:14,720 --> 00:20:17,640
really. 2 1/2 years we've been 
working to. 

373
00:20:17,640 --> 00:20:22,280
Develop out the space. 
Just next to our office, 7434 W 

374
00:20:22,280 --> 00:20:26,840
Mcnichols, which will become 
Shops on 6 and Shops on 6 has 

375
00:20:26,960 --> 00:20:30,160
been a very intentional. 
Project for us because it 

376
00:20:30,160 --> 00:20:32,920
provides a low barrier. 
To entry for. 

377
00:20:33,160 --> 00:20:35,560
A lot of our. 
Emerging entrepreneurs. 

378
00:20:35,560 --> 00:20:40,640
We have so many artistic makers,
we have so many product brands. 

379
00:20:41,280 --> 00:20:43,160
But we know. 
That a lot of. 

380
00:20:43,160 --> 00:20:47,120
Our entrepreneurs have, you 
know, full time jobs or full 

381
00:20:47,120 --> 00:20:50,280
time obligations if it's family.
School, etcetera. 

382
00:20:50,640 --> 00:20:53,480
And so occupying a full, you 
know. 

383
00:20:53,680 --> 00:20:56,720
Retail space, right? 
Now is maybe not feasible for 

384
00:20:56,720 --> 00:20:59,600
them and so within shops on 6 
our. 

385
00:20:59,600 --> 00:21:03,160
Goal is that we. 
Will incubate 40 home and 

386
00:21:03,160 --> 00:21:06,960
web-based entrepreneurs. 
So our model is that they can 

387
00:21:06,960 --> 00:21:09,800
rent a shelf from us or kind of 
a. 

388
00:21:09,800 --> 00:21:12,960
Stall like us? 
In some cases we'll have anchor 

389
00:21:12,960 --> 00:21:15,960
brands that'll have more more 
than just a shelf, but they are.

390
00:21:15,960 --> 00:21:18,600
Able to really test their 
product to the local. 

391
00:21:18,600 --> 00:21:20,320
Market. 
With a very low. 

392
00:21:20,320 --> 00:21:23,640
Barrier to entry, right. 
So we're talking about $25.00 a 

393
00:21:23,640 --> 00:21:27,320
month you can have your product 
within our space benefit from 

394
00:21:27,320 --> 00:21:31,720
kind of the the overarching 
brand and identity of shops on 

395
00:21:31,720 --> 00:21:33,080
6. 
That we've developed. 

396
00:21:33,400 --> 00:21:36,640
With the community, so we know. 
That the product. 

397
00:21:37,360 --> 00:21:39,720
Mix and sort of offering is 
going to be. 

398
00:21:39,720 --> 00:21:42,520
Reflective of what? 
Residents want to purchase and 

399
00:21:42,520 --> 00:21:44,680
then our. 
Goal What success would look 

400
00:21:44,680 --> 00:21:46,720
like for us is if. 
You know we could. 

401
00:21:46,720 --> 00:21:49,560
Get this successfully. 
Launched this summer but then if

402
00:21:49,600 --> 00:21:52,440
other if certain businesses. 
Could grow. 

403
00:21:52,680 --> 00:21:55,360
And take on other. 
Spaces to the. 

404
00:21:55,520 --> 00:21:57,520
On the corridor as they come 
online. 

405
00:21:57,520 --> 00:21:59,920
So I think we've been trying to 
figure out how do. 

406
00:21:59,920 --> 00:22:03,640
We really right size retail. 
So we're going to be investing 

407
00:22:03,640 --> 00:22:07,440
in things like e-commerce, sort 
of building out folks's digital 

408
00:22:07,440 --> 00:22:12,280
footprint and then hopefully 
investing them in kind of some 

409
00:22:12,280 --> 00:22:15,320
space planning and like smaller.
Size spaces. 

410
00:22:15,320 --> 00:22:18,400
Right, that can be. 
That can be easier. 

411
00:22:18,400 --> 00:22:22,040
For a business to take on just 
from like a merchandising, 

412
00:22:22,040 --> 00:22:24,040
staffing and operational 
standpoint. 

413
00:22:25,480 --> 00:22:27,960
This is. 
Largely uncharted territory for 

414
00:22:27,960 --> 00:22:30,880
many people that live in the 
area that are doing business in 

415
00:22:30,880 --> 00:22:33,520
the area. 
Path breaking, if you will. 

416
00:22:35,400 --> 00:22:37,920
I couldn't help myself. 
And part of what we're talking 

417
00:22:37,920 --> 00:22:44,240
about this season is a playbook 
of advice, of learnings. 

418
00:22:44,360 --> 00:22:48,040
And Jamie and I have been 
gathering words of wisdom for 

419
00:22:48,040 --> 00:22:50,720
other change makers out there 
about how to make big things 

420
00:22:50,720 --> 00:22:52,640
happen and how to sustain that 
work. 

421
00:22:52,920 --> 00:22:55,720
So I'd love to hear from you, a 
piece of advice that someone 

422
00:22:55,720 --> 00:23:00,240
gave you along the way that you 
find yourself leaning into and 

423
00:23:00,240 --> 00:23:02,040
living by in the work that you 
do now. 

424
00:23:03,520 --> 00:23:05,000
Yeah. 
That's a great question. 

425
00:23:05,000 --> 00:23:09,560
That I think it ties to the 
question that Jamie had earlier 

426
00:23:09,560 --> 00:23:13,480
about, you know, how we're, we 
can't be everything to everyone 

427
00:23:14,200 --> 00:23:17,120
or else, you know, there's only 
so many hours in a day, so many 

428
00:23:17,120 --> 00:23:19,400
days in a week. 
It's only 11 of y'all too. 

429
00:23:20,400 --> 00:23:23,240
Right, there's only eleven of us
and so. 

430
00:23:23,840 --> 00:23:27,200
Actually Alexa Bush, who is is 
with the Kresge. 

431
00:23:27,240 --> 00:23:30,440
Foundation I've worked. 
With her really over the last. 

432
00:23:30,440 --> 00:23:35,320
10 years and I always remember 
her and another woman. 

433
00:23:35,320 --> 00:23:38,520
Shelby Howard. 
We had a conversation which was,

434
00:23:38,720 --> 00:23:40,040
you know, saying that within 
this. 

435
00:23:40,040 --> 00:23:42,800
Work we're also. 
Tempted to bring like everyone 

436
00:23:42,800 --> 00:23:44,320
along with us. 
You know we hear. 

437
00:23:44,320 --> 00:23:47,640
Everyone's stories and we want 
to work with as many residents 

438
00:23:47,640 --> 00:23:49,640
as possible. 
We want to support as many. 

439
00:23:49,640 --> 00:23:53,360
Businesses as possible. 
But we I remember Alexa and 

440
00:23:53,360 --> 00:23:56,360
Shelby telling me that if. 
We just each pick. 

441
00:23:56,360 --> 00:24:00,560
Like 7 people right? 
There's seven residents or 

442
00:24:00,560 --> 00:24:03,760
partners staff of. 
Coworkers, you know that. 

443
00:24:03,760 --> 00:24:09,000
We spend a good majority of our 
time kind of bringing along with

444
00:24:09,000 --> 00:24:12,080
us, right upskilling, helping 
them to. 

445
00:24:12,080 --> 00:24:15,240
Build their capacity. 
And then that seven, you know, 

446
00:24:15,240 --> 00:24:17,600
brings on another seven. 
Then we could have the. 

447
00:24:17,600 --> 00:24:19,800
Ability to really have a ripple 
effect. 

448
00:24:19,800 --> 00:24:20,920
It doesn't even have to be 
people. 

449
00:24:20,920 --> 00:24:24,320
But like projects or places that
you really. 

450
00:24:24,320 --> 00:24:28,960
Go all in with and then 
encourage others to pick their 

451
00:24:28,960 --> 00:24:31,240
seven, you know, points of 
interest. 

452
00:24:31,440 --> 00:24:33,240
And I think that. 
That's a very good. 

453
00:24:33,240 --> 00:24:35,360
Way to kind of. 
Build our spheres. 

454
00:24:35,360 --> 00:24:40,080
Of influence during this some 
time and place and hopefully 

455
00:24:40,080 --> 00:24:43,080
have. 
Like a ripple effect across 

456
00:24:43,200 --> 00:24:45,600
across the local. 
Ecosystem and network. 

457
00:24:46,440 --> 00:24:49,080
I love that and I let in seven 
such a magical number. 

458
00:24:49,080 --> 00:24:52,280
So I love everything about that.
And what about that's great 

459
00:24:52,280 --> 00:24:55,440
advice that you got from folks, 
but paying it forward. 

460
00:24:55,440 --> 00:24:58,520
If someone wants to grow up and 
be the next Caitlin Murphy and 

461
00:24:58,520 --> 00:25:01,200
have a deep commitment to the 
people of a place and help 

462
00:25:01,200 --> 00:25:03,680
improve that. 
What advice do you have for the 

463
00:25:03,680 --> 00:25:10,560
next Caitlin Murphy? 
I think really focusing on like 

464
00:25:10,560 --> 00:25:14,240
projects and programs that bring
people together across 

465
00:25:14,240 --> 00:25:16,520
differences, whether those 
differences. 

466
00:25:16,520 --> 00:25:19,560
Are real or perceived. 
Is is deeply. 

467
00:25:19,560 --> 00:25:20,960
Critical to this. 
Work. 

468
00:25:20,960 --> 00:25:23,680
I think, you know, we talked. 
A lot about. 

469
00:25:23,680 --> 00:25:26,680
Through our partners at 
reimagining the civic Commons 

470
00:25:26,680 --> 00:25:30,600
like socioeconomic mixing and I 
think it took me honestly a 

471
00:25:30,600 --> 00:25:33,160
good. 3 or 4. 
Years to understand what 

472
00:25:33,160 --> 00:25:37,480
socioeconomic mixing even meant.
But, you know, now we're at the 

473
00:25:37,480 --> 00:25:41,440
point where we really, I think, 
understand it and embed it 

474
00:25:41,720 --> 00:25:44,080
within a lot of our programmatic
work. 

475
00:25:44,080 --> 00:25:46,960
And so for us, that means, you 
know, bringing people. 

476
00:25:46,960 --> 00:25:49,240
Together, across whether it's 
like racial. 

477
00:25:49,240 --> 00:25:54,280
Lines, class lines, generational
lines, that there's something 

478
00:25:54,280 --> 00:25:57,840
really rich within connecting. 
People across. 

479
00:25:57,840 --> 00:26:02,800
Difference in areas of 
perception is huge I think. 

480
00:26:02,960 --> 00:26:04,720
It's easy for us to reach out 
to. 

481
00:26:04,720 --> 00:26:07,800
People who are similar. 
To ourselves for like. 

482
00:26:07,800 --> 00:26:09,880
Comfort, solace, etcetera. 
But. 

483
00:26:10,080 --> 00:26:13,720
There's. 
Actual more to learn or the 

484
00:26:13,720 --> 00:26:16,320
ability to kind of like 
breakthrough some of these 

485
00:26:16,880 --> 00:26:20,520
social harms that are that are 
crippling our communities when 

486
00:26:20,520 --> 00:26:22,960
we can reach out like across 
those differences. 

487
00:26:22,960 --> 00:26:26,680
So I would say. 
Don't be afraid to, you know, 

488
00:26:26,680 --> 00:26:32,600
include people that you may not 
normally want to reach out to. 

489
00:26:32,640 --> 00:26:35,400
Because there's a lot. 
That can be learned, I think, on

490
00:26:35,640 --> 00:26:37,640
all sides of the equation. 
Awesome. 

491
00:26:37,640 --> 00:26:40,400
Well, thank you so much for your
time, Caitlyn, for the wisdom 

492
00:26:40,400 --> 00:26:42,560
that you have shared with us, 
for the advice that you have 

493
00:26:42,560 --> 00:26:44,560
shared. 
There are so many exciting 

494
00:26:44,560 --> 00:26:47,920
things taking place in the 
neighborhood and you all are 

495
00:26:47,920 --> 00:26:51,200
being an amazing catalyst and 
partner and and getting it done.

496
00:26:51,200 --> 00:26:52,840
So we want to thank you for your
time. 

497
00:26:53,280 --> 00:26:56,480
If people want to get involved 
in the lipsticks, I'm sorry, in 

498
00:26:56,480 --> 00:26:59,040
the lipsticks work, where can we
point them to? 

499
00:27:00,120 --> 00:27:03,480
Yep, I would say to. 
Visit us on our. 

500
00:27:03,480 --> 00:27:09,400
Website@live6detroit.org or. 
Follow us on Instagram, 

501
00:27:09,400 --> 00:27:12,120
LinkedIn, Facebook. 
That is where we post. 

502
00:27:12,560 --> 00:27:15,560
A lot of our events and 
activations and information 

503
00:27:15,560 --> 00:27:17,560
about our different programs 
that we offer. 

504
00:27:17,560 --> 00:27:20,640
Awesome, and we will link all of
those in the show notes. 

505
00:27:20,760 --> 00:27:23,520
What can listeners do to support
the Livernois Mcnichols 

506
00:27:23,520 --> 00:27:26,200
neighborhood? 
Yeah, I would say. 

507
00:27:26,920 --> 00:27:29,960
Come shop with one of our local 
business owners. 

508
00:27:30,280 --> 00:27:36,120
Yeah, there's there's a ton of 
restaurants, boutiques, lounges.

509
00:27:36,120 --> 00:27:38,000
Places to go? 
We would love to. 

510
00:27:38,000 --> 00:27:42,600
See more of you on on West 
Mcnichols, 6 Mile, and 

511
00:27:42,600 --> 00:27:50,720
Livernois. 
Pathbreakers is produced by the 

512
00:27:50,720 --> 00:27:54,000
Kresge Foundation. 
Founded in 1924 with a mission 

513
00:27:54,000 --> 00:27:57,240
to promote human progress, 
Kresge today works to expand 

514
00:27:57,240 --> 00:27:59,560
equity and opportunity in 
America's cities. 

515
00:28:01,080 --> 00:28:03,560
Learn about our grant making and
social investing work in 

516
00:28:03,560 --> 00:28:07,600
Detroit, Memphis, New Orleans, 
Fresno, and cities across the US

517
00:28:08,000 --> 00:28:11,040
at kresge.org. 
To hear more stories from the 

518
00:28:11,040 --> 00:28:13,880
Path Breakers, be sure to 
subscribe to the show wherever 

519
00:28:13,880 --> 00:28:17,960
you listen to podcasts. 
Our producer, as always, is 

520
00:28:17,960 --> 00:28:20,600
Juliet Hindley. 
Managing editor is Krista 

521
00:28:20,600 --> 00:28:23,800
Yankee, with huge help from her 
Kresge colleagues Maria De 

522
00:28:23,800 --> 00:28:27,680
Lorenzo, Kate McLaughlin, Jordan
Duncans and of course the one 

523
00:28:27,680 --> 00:28:31,320
and only Tracy Pearson. 
The show art is by Alejandro 

524
00:28:31,320 --> 00:28:34,240
Herrera. 
Logo animation by Colin Likes. 

525
00:28:34,400 --> 00:28:36,840
Our social media mastermind is 
David Carrick. 

526
00:28:38,480 --> 00:28:41,920
And a special thank you on this 
episode to Kresge's Detroit 

527
00:28:41,920 --> 00:28:45,280
program, including Wendy Lewis 
Jackson and Jonathan Way. 

528
00:28:46,000 --> 00:28:48,000
Thank you for listening and 
we'll see you next week.