1 00:00:09,280 --> 00:00:11,920 Welcome to this Watch LIVE. Hi, I'm Lydia Winters. 2 00:00:12,080 --> 00:00:20,240 And I'm Boo booy and Sitare asks why don't LVMH drop the tag and 3 00:00:20,240 --> 00:00:24,960 return to just Hoyer? My subconscious seems to think 4 00:00:24,960 --> 00:00:27,560 their word tag cheapens the watches. 5 00:00:27,920 --> 00:00:32,680 Yes, I'm a watch enthusiast, but my aversion to the green tag 6 00:00:32,680 --> 00:00:36,400 part of the logo stretches back to my teens, late 90s, early 7 00:00:36,400 --> 00:00:40,520 2000s, when it was splashed up and down every mall in 8 00:00:40,520 --> 00:00:44,040 Scandinavia. I'm more Lydia's age than Vu's 9 00:00:44,040 --> 00:00:46,000 age. Hey, there's nothing wrong with 10 00:00:46,000 --> 00:00:47,880 Vu's age. OK, let's just be clear. 11 00:00:48,360 --> 00:00:50,560 Could this be a generational thing? 12 00:00:50,560 --> 00:00:54,560 What do you think? Oh, I loved this question. 13 00:00:54,880 --> 00:00:59,240 And I started with a history, a history lesson. 14 00:00:59,640 --> 00:01:04,720 So in 1985, that was when the company changed their name to 15 00:01:04,720 --> 00:01:07,560 Tag Hoyer. So that was when the techniques 16 00:01:07,560 --> 00:01:11,080 stay on guard. The Tag part, who was known for 17 00:01:11,080 --> 00:01:14,680 their high tech products, acquired the Hoyer company in 18 00:01:14,680 --> 00:01:17,960 1999. That's when the Tag Group sold 19 00:01:17,960 --> 00:01:21,000 the majority of Tag Hoyer to LVMH. 20 00:01:21,400 --> 00:01:28,080 So Tag kind of says that under the new ownership of Techniques, 21 00:01:28,080 --> 00:01:31,520 the avant-garde business group, TAG Hoyer made the transition 22 00:01:31,520 --> 00:01:34,600 from a brand associated with mechanical chronographs to a 23 00:01:34,600 --> 00:01:37,280 company designing watches for the 21st century. 24 00:01:37,680 --> 00:01:41,000 I thought that that description is probably why a lot of 25 00:01:41,000 --> 00:01:44,680 enthusiasts may wish it to go back to Hoyer, which was the 26 00:01:44,680 --> 00:01:49,120 focus on chronographs. Sports watches, you know, the 27 00:01:49,120 --> 00:01:52,600 Skipper, the Formula One, like the Carrera, those were all in 28 00:01:52,600 --> 00:01:56,080 this heyday. Yeah, yeah, yeah, no. 29 00:01:56,080 --> 00:01:58,200 And I agree. Yeah. 30 00:01:58,360 --> 00:02:04,360 In 1999, when LVMH acquired Tag Hoyer, one cool thing is that 31 00:02:04,760 --> 00:02:10,639 they actually rehired Jack Hoyer, who had sold the company 32 00:02:10,639 --> 00:02:15,120 in 1982 because he he couldn't, you know, make them make enough 33 00:02:15,120 --> 00:02:19,840 money to keep it. And they actually hired him to 34 00:02:19,840 --> 00:02:24,080 return in 2001 as the company's honorary chairman. 35 00:02:24,080 --> 00:02:26,520 That's cool. So that was to kind of bring 36 00:02:26,520 --> 00:02:31,040 this like the heritage of the brand back to new enthusiast. 37 00:02:31,320 --> 00:02:34,520 So I thought that was really interesting to think about. 38 00:02:34,880 --> 00:02:44,440 I mean, I must say I actually only know the Tag Hoyer brand. 39 00:02:45,040 --> 00:02:48,720 I didn't know anything. I didn't have any idea that it 40 00:02:48,720 --> 00:02:53,360 was ever called Hoyer until I was part of the watch community. 41 00:02:53,760 --> 00:02:58,560 So I actually think because of all of the notoriety they have 42 00:02:58,560 --> 00:03:01,480 gained, what whether it's through ambassadors or all 43 00:03:01,480 --> 00:03:05,160 different things, they're actually making it so that like 44 00:03:05,360 --> 00:03:09,480 to me, if they dropped the tag part, people the like the 45 00:03:09,480 --> 00:03:11,640 average person would be like, what? 46 00:03:11,920 --> 00:03:16,640 Yeah, yeah, yeah, yeah, I, I think I, I agree with you. 47 00:03:16,680 --> 00:03:21,320 I don't know if our ten years not that much age gap. 48 00:03:22,440 --> 00:03:26,320 It makes a huge. Different generation though. 49 00:03:26,960 --> 00:03:29,760 Ten years is not a generational gap. 50 00:03:29,960 --> 00:03:33,840 OK, I just happen to be tail end of Gen. 51 00:03:33,840 --> 00:03:35,400 X. Different generation. 52 00:03:35,400 --> 00:03:37,200 You're in a different generation. 53 00:03:37,400 --> 00:03:43,080 OK, anyway, so here's how Like, OK, there's a couple of things 54 00:03:43,080 --> 00:03:46,400 to parse here. Number one, buying a company and 55 00:03:46,400 --> 00:03:51,720 then sticking your name over the name of the company is a bold 56 00:03:51,720 --> 00:03:54,960 move. And it's also a little bit 57 00:03:55,280 --> 00:04:01,600 strange today it but there are other watch brands and other 58 00:04:01,600 --> 00:04:05,240 brands who have done that right? Like this is not unheard of that 59 00:04:05,240 --> 00:04:07,960 a company buys a company and they put their but think about 60 00:04:07,960 --> 00:04:10,280 it. Well, like the colt they put 61 00:04:10,440 --> 00:04:11,880 Jaeger later. Yeah. 62 00:04:12,000 --> 00:04:15,560 So like if you think about it in today though and maybe 63 00:04:15,560 --> 00:04:18,800 acquisitions happen more today. I, I don't know the statistics, 64 00:04:18,800 --> 00:04:22,440 but kind of feels like with tech companies for sure, it feels 65 00:04:22,440 --> 00:04:24,560 that way. Like think about it. 66 00:04:24,560 --> 00:04:27,680 If when Facebook bought Instagram, if they just called 67 00:04:27,680 --> 00:04:29,680 it, oh, now it's called Facebook, Instagram. 68 00:04:29,960 --> 00:04:33,680 And then you know, and everything they buy, they just 69 00:04:33,680 --> 00:04:37,960 put Facebook on top of it. It would be pretty weird, right? 70 00:04:38,160 --> 00:04:40,960 Even though we know that Instagram is part of Facebook, 71 00:04:41,200 --> 00:04:43,960 the brand doesn't need to be Facebook Instagram. 72 00:04:43,960 --> 00:04:47,480 But we live in a different time now and information is shared 73 00:04:47,480 --> 00:04:50,720 differently now. So I could see why they would do 74 00:04:50,720 --> 00:04:54,600 that back then, even outside of the fact that they were kind of 75 00:04:54,600 --> 00:04:57,560 like, hey, the tag part means we're bringing technology. 76 00:04:57,560 --> 00:05:00,280 This is a new world. Like old mechanical stuff is 77 00:05:00,280 --> 00:05:02,160 out, we're going to the new world. 78 00:05:02,440 --> 00:05:06,320 Even without that, I could still see why they would do it. 79 00:05:06,360 --> 00:05:11,920 But that being said, I had a very different view of tag 80 00:05:12,440 --> 00:05:17,160 because when I was in my, I guess my early 20s, my boss at 81 00:05:17,160 --> 00:05:22,480 the time had told me, like when I make it, I'm going to buy A 82 00:05:22,480 --> 00:05:26,040 tag Hoyer. Like when I have money, I'm 83 00:05:26,040 --> 00:05:31,840 going to buy A tag Hoyer and for some reason I didn't even like 84 00:05:31,840 --> 00:05:34,960 this guy, right? Like he wasn't a big figure in 85 00:05:34,960 --> 00:05:36,760 my life. I I didn't dislike him either. 86 00:05:36,760 --> 00:05:38,360 I just. Yeah, he wasn't like someone he. 87 00:05:38,360 --> 00:05:41,880 Was just my boss, he was fine, kind of a silly guy sometimes 88 00:05:41,880 --> 00:05:45,840 but nothing against him. But also he wasn't someone I 89 00:05:45,840 --> 00:05:50,080 looked up to. However, that statement stuck 90 00:05:50,080 --> 00:05:54,960 with me for years and years. Years and decades until you went 91 00:05:54,960 --> 00:05:59,000 to buy me a watch and I said, well, I want A tag Hoyer. 92 00:05:59,240 --> 00:06:02,400 And it was, I truly believe it was only because of that 93 00:06:02,400 --> 00:06:05,640 statement, because I, I, I don't have any other moment in time 94 00:06:05,640 --> 00:06:07,520 that I can think of tag Hoyer being anything. 95 00:06:07,920 --> 00:06:10,240 So there's all kinds of weird reasons that. 96 00:06:10,320 --> 00:06:11,800 And you also bought me A tag Hoyer. 97 00:06:11,800 --> 00:06:14,520 That was my first luxury watch because. 98 00:06:14,600 --> 00:06:21,920 We made it. But yeah, it's just kind of one 99 00:06:21,920 --> 00:06:24,280 of those things. So I don't think it's only a 100 00:06:24,280 --> 00:06:26,800 generational thing. I think it's also how'd you get 101 00:06:26,800 --> 00:06:29,400 into watches, right? If you got into watches through 102 00:06:29,400 --> 00:06:32,800 someone who knew the Hoyer brand already, then they probably were 103 00:06:32,800 --> 00:06:35,880 like, yeah, this whole Tag thing is stupid, right? 104 00:06:36,080 --> 00:06:38,440 So you need to hate it and then you probably hate it. 105 00:06:38,640 --> 00:06:43,320 If that's how you come in, then that may be your introduction is 106 00:06:43,320 --> 00:06:47,880 like Hoyer used to be amazing, then TAG took over and nowadays 107 00:06:48,200 --> 00:06:50,240 it's not as good as it used to be. 108 00:06:50,440 --> 00:06:53,520 And so then you kind of have this distaste for the name tag. 109 00:06:53,720 --> 00:06:56,920 But I do think it could be a huge mistake for them to drop 110 00:06:56,920 --> 00:06:58,960 it. Yeah, I mean, I think it's 111 00:06:58,960 --> 00:07:02,960 interesting because what he's saying is like, it's because of 112 00:07:02,960 --> 00:07:07,720 how much it was like splashed everywhere and every mall in 113 00:07:07,720 --> 00:07:10,640 Scandinavia. And I do think, you know, 114 00:07:10,680 --> 00:07:16,160 because Tag is like a luxury watch brand, but they are or 115 00:07:16,160 --> 00:07:20,760 historically have been a little more of that affordable or entry 116 00:07:20,760 --> 00:07:29,800 level luxury, entry level, an entry level luxury watch brand. 117 00:07:30,240 --> 00:07:33,800 They are the watch brand that you are are going to see kind of 118 00:07:33,800 --> 00:07:39,640 like a lot of advertisements at the mall at, at like the general 119 00:07:39,640 --> 00:07:43,160 airport, not the Geneva airport where they're like showing the, 120 00:07:43,280 --> 00:07:45,200 you know, a reshard meal. We used to. 121 00:07:45,400 --> 00:07:48,640 See tag ads in many of the airport parts we'd go to. 122 00:07:49,040 --> 00:07:53,840 And also we see like recently, so when they launched their new 123 00:07:53,960 --> 00:07:59,520 avant-garde eyewear, there have been a lot of ads in Stockholm, 124 00:08:00,480 --> 00:08:04,120 like on a lot of yeah. We were seeing them all over one 125 00:08:04,120 --> 00:08:07,680 weekend. So there's also this part where 126 00:08:08,400 --> 00:08:13,480 like having worked on a brand for 13 years, I know that many 127 00:08:13,480 --> 00:08:18,280 times like the local office does things for their local market. 128 00:08:18,280 --> 00:08:23,360 And so evidently, like in Scandinavia, the that sort of 129 00:08:23,360 --> 00:08:28,040 like signage must work where it's kind of like you see A tag 130 00:08:28,040 --> 00:08:33,720 Hoyer sign every, you know, like every bus stop in some cases 131 00:08:33,720 --> 00:08:36,880 recently even for the eyewear. So I do understand there's that 132 00:08:36,880 --> 00:08:42,880 feeling of like, oh, they're pushing something on to me, but 133 00:08:42,919 --> 00:08:45,920 it probably was working because they're still doing it, you 134 00:08:45,920 --> 00:08:52,040 know, 3030 years later. Scandinavia is currently 135 00:08:52,040 --> 00:08:54,680 plastered with Tag Hoyer ads. Yeah. 136 00:08:54,840 --> 00:09:00,360 I mean, it is really interesting because you know, when I'm in 137 00:09:00,360 --> 00:09:03,680 different places in the US, I'm not, I'm not seeing it in the 138 00:09:03,680 --> 00:09:07,920 same way. So that may be like a very yeah, 139 00:09:07,920 --> 00:09:11,400 maybe for the Scandinavian market because you do have these 140 00:09:11,400 --> 00:09:13,840 different markets have different things and yeah. 141 00:09:13,840 --> 00:09:16,360 So I'm so I'm so curious about that. 142 00:09:16,680 --> 00:09:19,960 But for. I know I was just going to say I 143 00:09:19,960 --> 00:09:25,560 will say that after you bought me that watch and then years 144 00:09:25,560 --> 00:09:29,120 later when I started becoming more a part of the watch 145 00:09:29,120 --> 00:09:33,880 community, then I like didn't like that watch for a while 146 00:09:34,120 --> 00:09:36,280 because I was like, it's A tag Hoyer. 147 00:09:36,560 --> 00:09:40,720 And you know, when you get into the watch community online, big 148 00:09:40,720 --> 00:09:43,440 parts of the watch community say that tag Hoyer is a terrible 149 00:09:43,440 --> 00:09:45,720 company and they don't make good watches anymore, or at least 150 00:09:45,720 --> 00:09:47,560 they were. You know, there's a little 151 00:09:47,640 --> 00:09:52,520 comeback these days, at least in the watch enthusiast community. 152 00:09:52,760 --> 00:09:57,040 But like those types of things do affect how you see things. 153 00:09:57,040 --> 00:10:02,280 And I think if this what if the trajectory they've been on 154 00:10:02,280 --> 00:10:05,480 recently with the watch enthusiasts, you know, I don't 155 00:10:05,480 --> 00:10:08,000 know what their sales are like all the time, but like with 156 00:10:08,000 --> 00:10:12,800 watch enthusiasts, then maybe we will get to a place where people 157 00:10:12,800 --> 00:10:15,520 aren't talking about like drop the tag, like let's go back to 158 00:10:15,520 --> 00:10:18,760 Hoyer. Like, because what they're doing 159 00:10:18,760 --> 00:10:20,680 is so great. It's kind of like Tutor. 160 00:10:20,880 --> 00:10:24,720 They were years back. People viewed Tutor as just a 161 00:10:25,080 --> 00:10:29,120 cheaper version of Rolex, right? And now it has its own, it feels 162 00:10:29,120 --> 00:10:32,040 like. Its own brand, so these things 163 00:10:32,040 --> 00:10:35,000 can change over time, but the company has to work hard on 164 00:10:35,000 --> 00:10:35,960 that. It's not. 165 00:10:35,960 --> 00:10:38,200 Going to just change itself. Yeah, exactly. 166 00:10:38,200 --> 00:10:40,680 And I was thinking about this because I was watching, you 167 00:10:40,680 --> 00:10:43,960 know, my favorite movie, The Fall Guy, again last night with 168 00:10:43,960 --> 00:10:47,520 Ryan Gosling. 4th time I. Don't know, looking at that 169 00:10:47,520 --> 00:10:52,280 gorgeous tag Hoyer and also a friend of the podcast Trish 170 00:10:52,280 --> 00:10:54,640 Watchgirl life. She just got a new glass box 171 00:10:54,640 --> 00:10:58,400 Carrera reverse panda and that the glass box Carrera is one 172 00:10:58,400 --> 00:11:00,960 that I have tried on multiple. Sometimes I just think it's 173 00:11:01,120 --> 00:11:05,800 awesome and it really feels like it's that mix of heritage Hoyer 174 00:11:06,040 --> 00:11:08,840 plus the tag. And I think if they can keep 175 00:11:08,840 --> 00:11:12,960 going in that, you know, sweet spot, it would be awesome. 176 00:11:13,120 --> 00:11:16,320 Not sure about the avant-garde eyewear, but you know, what can 177 00:11:16,320 --> 00:11:22,280 you do? OK, Once Upon a time there were 178 00:11:22,280 --> 00:11:24,800 watches, asks. OK. 179 00:11:25,040 --> 00:11:27,080 That's the name. Yeah, that's the name. 180 00:11:27,280 --> 00:11:30,760 Have you ever had a watch that you wore in some context which 181 00:11:30,760 --> 00:11:33,760 became a negative experience, therefore you associate the 182 00:11:33,760 --> 00:11:36,280 watch so much with that experience that you had to sell 183 00:11:36,280 --> 00:11:38,440 it? An example from my own life was 184 00:11:38,440 --> 00:11:45,960 a Swatch collab Momo Momo Starry Night because I bought it 185 00:11:45,960 --> 00:11:50,160 because it had a little color and it would fit into a visage 186 00:11:50,160 --> 00:11:53,360 of my artwork. On the 1st occasion at the 187 00:11:53,360 --> 00:11:56,800 opening I had a horrible night, I'm kind of paraphrasing here, a 188 00:11:56,800 --> 00:12:00,480 horrible night and I associated the watch with that ever since 189 00:12:00,480 --> 00:12:03,400 and then had to sell it. Do you have a similar experience 190 00:12:03,400 --> 00:12:07,600 from your watch life? I do. 191 00:12:08,360 --> 00:12:12,200 Years ago a friend of mine gave me a watch. 192 00:12:12,520 --> 00:12:16,640 It was a nice watch we but we had given each other nice gifts 193 00:12:17,000 --> 00:12:24,640 and that friend later became not my friend in a in a very extreme 194 00:12:24,640 --> 00:12:28,320 way, right as friend this can happen. 195 00:12:28,400 --> 00:12:29,400 You know, you think you know each. 196 00:12:29,480 --> 00:12:33,960 Other and that, but that also could be for people who are 197 00:12:34,040 --> 00:12:36,640 like, they give watches back and forth and then they break up. 198 00:12:36,720 --> 00:12:38,800 Yeah, and break. Up yeah, I never thought about 199 00:12:38,800 --> 00:12:42,200 that version of that I always feel that I'm like stuck with 200 00:12:42,200 --> 00:12:45,480 you now you. Do even though when I made you a 201 00:12:45,480 --> 00:12:49,960 chair, you made me promise that if we broke up, you get to keep 202 00:12:49,960 --> 00:12:52,560 that chair. So which is the weirdest 203 00:12:52,560 --> 00:12:57,400 request, But anyway, so, so this friend and I, I guess broke up, 204 00:12:57,560 --> 00:13:00,640 right? And even though I liked the 205 00:13:00,640 --> 00:13:03,280 watch watch, I no longer wanted to wear it. 206 00:13:03,280 --> 00:13:06,560 It just didn't feel it. It just didn't feel like it had 207 00:13:06,560 --> 00:13:10,360 come from a good place. And it just, yeah, I lost love 208 00:13:10,360 --> 00:13:12,000 for that watch. And so I sold it. 209 00:13:12,960 --> 00:13:15,880 Yeah, I was thinking about this one of mine. 210 00:13:15,920 --> 00:13:20,280 I've told this story before, but you bought me a Nomos Orion and 211 00:13:20,880 --> 00:13:24,960 what you agreed on, it was a little was more about work, like 212 00:13:24,960 --> 00:13:29,000 a work thing. And then when I didn't feel like 213 00:13:29,000 --> 00:13:34,400 I didn't feel that that really like resonated with me or like, 214 00:13:34,400 --> 00:13:39,280 it felt a bit like I wanted the watch to be from you and not put 215 00:13:39,280 --> 00:13:41,320 it into work. And so I just could never get 216 00:13:41,320 --> 00:13:46,160 over that, that initial like, Oh no, it says something about 217 00:13:46,160 --> 00:13:50,320 work, but it's the thing for us. Yeah, it's it's super weird. 218 00:13:50,400 --> 00:13:54,480 But I do understand that feeling like oh, it just doesn't. 219 00:13:54,760 --> 00:13:58,320 Something doesn't feel right. In a different context than what 220 00:13:58,560 --> 00:13:59,320 you. Want exactly? 221 00:13:59,520 --> 00:14:02,040 Yeah, I wanted it to be a love watch. 222 00:14:03,480 --> 00:14:06,400 Love, love. Love, love me Boo, Love me Boo. 223 00:14:06,480 --> 00:14:08,880 Please. Everyone's worried you don't 224 00:14:08,880 --> 00:14:10,680 love me enough. Wait, are they? 225 00:14:11,680 --> 00:14:13,280 I don't. Haven't seen these comments. 226 00:14:13,560 --> 00:14:15,520 That's the silliest thing I've ever heard. 227 00:14:15,960 --> 00:14:18,000 I'm just kidding. He adores me. 228 00:14:18,000 --> 00:14:23,480 Don't worry everyone OK, but I was thinking about our amazing 229 00:14:23,480 --> 00:14:27,680 friend Britt Pierce, incredible YouTube and all around person. 230 00:14:28,000 --> 00:14:32,480 She had a huge accident. I mean like a life threatening 231 00:14:32,720 --> 00:14:35,160 accident on her bike. She's talked about it on her 232 00:14:35,160 --> 00:14:38,120 channel, so I'm not telling something that I that I 233 00:14:38,120 --> 00:14:44,920 shouldn't, but she was wearing her Rolex OP in black and she 234 00:14:44,920 --> 00:14:49,880 actually has use that watch as something that feels really 235 00:14:49,880 --> 00:14:53,120 special to her that it survived this traumatic event. 236 00:14:53,400 --> 00:14:57,400 And I just thought how amazing Britt is that she goes with the 237 00:14:57,400 --> 00:15:01,120 positive side because she would be like, Oh, this watch reminds 238 00:15:01,120 --> 00:15:03,920 me of like this absolutely horrible moment. 239 00:15:04,680 --> 00:15:08,200 And instead she felt like, oh, this watch is like a survivor 240 00:15:08,200 --> 00:15:10,040 like me. And I think that's really 241 00:15:10,040 --> 00:15:12,080 amazing. And so it it did make me think 242 00:15:12,080 --> 00:15:16,200 about how I could just frame things a little differently and 243 00:15:16,200 --> 00:15:19,480 make sure that I, I really love all of the watches that I have. 244 00:15:20,200 --> 00:15:22,880 But yeah. OK, one last super quick 245 00:15:22,880 --> 00:15:27,920 question for you. Vu Wayne asks Episode 57 recap 246 00:15:27,920 --> 00:15:34,800 on sharing watches. Was that episode 57 and now 247 00:15:34,800 --> 00:15:38,960 we're at 1:46? Yes, well Wayne has been re 248 00:15:38,960 --> 00:15:43,080 listening to all of the episodes with his partner, so he's done a 249 00:15:43,080 --> 00:15:48,680 second go round, which is definitely not advisable by any 250 00:15:50,240 --> 00:15:55,200 by anyone, but so he he wants to know are you sharing watches? 251 00:15:55,680 --> 00:16:00,120 We OK, so for those of you who are not like Wayne and his 252 00:16:00,120 --> 00:16:04,200 partner and aren't going back and listening to everything in 253 00:16:04,200 --> 00:16:07,920 that one, I said that I would try to figure out a watch 254 00:16:07,920 --> 00:16:10,840 sharing situation with Lydia. We haven't watched. 255 00:16:10,840 --> 00:16:13,720 Sharing situation tells you everything you need to know. 256 00:16:14,640 --> 00:16:18,160 It's gonna happen, it just hasn't happened yet anyway. 257 00:16:18,560 --> 00:16:21,520 Someday. Someday it's gonna, it's gonna 258 00:16:21,520 --> 00:16:22,520 happen. It's gonna. 259 00:16:22,520 --> 00:16:25,160 All the music started, so I guess we can't continue. 260 00:16:25,160 --> 00:16:27,760 Talking What if we do it for episode 157? 261 00:16:28,680 --> 00:16:29,480 That's too close.