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Welcome to this watch LIFE. 
Hi, I'm Lydia Winters. 

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And I'm Vu Bui. 
OK, we have talked about these 

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watches before. 
We have. 

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But we had never seen them, and 
now we have seen 47 Zero watches

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in real human life. 
Yes, in our real human hands. 

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Yes, in our real human hands. 
I have two human hands. 47 Zero 

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is a very small independent 
brand. 

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It's entirely operated and run 
by a husband and wife team. 

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It's Cormac and Gronia. 
They are Irish but they live in 

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Anasi, France and the brand has 
only been around for about two 

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years I believe. 
But like I have been so 

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surprised. 
So we, I think we first 

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mentioned this brand in January 
and then like just seeing the 

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iteration of what's been going 
on with design and manufacturing

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and how they are hand making 
these watches and especially the

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dials has been really amazing 
just over the 6:00-ish months 

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since we've known about them. 
Yeah. 

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And I will say so this is we we 
have been loaned amazing 

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watches. 
This. 

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Is the first time that my mom is
a big fan of these watches and 

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she has been like so excited. 
So as soon as we got them in, I 

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had a FaceTime with my parents 
and I'm like turning the camera 

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around and like holding up. 
I believe your mom demanded 

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this. 
Well, yes, she was like, I want 

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to see them all. 
And then we went through the 

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four watches and then she's 
like, OK, show me this one 

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again. 
OK, show me this one closer up. 

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And it was just really 
delightful because I think as we

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share this passion for watches 
with our with our family and 

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friends, it's nice to see which 
watches resonate with them and 

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especially. 
Once you come from to a history 

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of like deep watch enthusiasm, 
that's that's where it's you 

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know your your mom has loved 
watches for a long time, but I 

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wouldn't call her like a deep 
watch enthusiast. 

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Like she doesn't have a daily 
podcast. 

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Sorry mom, you're not even a 
watch enthusiast. 

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No, just kidding. 
Everyone can be a watch 

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enthusiast if they want. 
Yeah, so, OK, so we borrowed 

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these watches. 
I I mean, part of it was also 

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because I want to buy 1. 
And so selfishly, I wanted to 

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see them because, you know, 
it's, it's sometimes difficult 

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to just see some images and make
decisions just based on images. 

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Absolutely. 
It really is. 

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Need is to either see them in 
real life or hear someone talk 

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about them on a great podcast. 
Or ask your daughter to FaceTime

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you and terribly show you via 
FaceTime. 

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So one of the things that I 
think is really difficult, 

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especially with newer brands, 
this is not just in watches is 

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like to find a, a, a good design
language, like an actual 

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language of design that feels 
unified, that feels like it 

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makes sense across the range of 
products that you make. 

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But also that it's unique 
because many times I look at a 

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new watch brand and I'm like, 
oh, that reminds me of XY and Z,

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which is three other brands. 
And yeah, so both things are 

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very difficult. 
So it's even more rare, 

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cohesive, and you need 47. 
Zero does have a strong vision 

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for their design, that's clear. 
And they're all, at least I 

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think they're all asymmetric in 
their design, which I, I, I, I, 

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I get it that some people don't 
like asymmetrical dates, but 

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this is on another level. 
This just takes it to full on 

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design. 
It's not just about where you 

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put a date, although they do 
have a watch with the date at 

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8:00 which I think is kind of 
cool. 

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But I so the interesting thing 
is that it's also the asymmetry 

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really represents the brand. 
So Cormac had a totally separate

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career around a decade ago and 
then he suffered a, a stroke and

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he basically had to relearn 
everything like speaking, 

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walking, you know, I mean, with 
a stroke especially like there 

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is asymmetry. 
So you're relearning mainly on 

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one side for a lot of people. 
And he felt he needed to 

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approach a new path in life. 
And so he went to school to 

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become a watchmaker and him 
designing his watches with that,

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that experience in mind, like 
such a defining life experience,

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but also not a good one, but 
turning it into something that's

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a beautiful work of art. 
Like I, I get like kind of 

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choked up even like thinking 
about it or talking about it, 

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because to me, I already liked 
the asymmetrical designs when 

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you first showed them to me. 
And then you told me Cormac 

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story and I was like, wow, like 
it, it, it combines together in 

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a really beautiful way. 
And I was very fortunate to have

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these watches. 
And when a friend was visiting, 

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and she also, she's quite young,
similar age to me, but during 

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surgery, she also had a stroke. 
And so I brought them to a lunch

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that we were having and I showed
her the watches and she was 

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like, all these are so cool 
because, I mean, they're so 

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unique. 
There's the skeletonized dial, 

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the big three on it. 
You know, she really loves the 

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36mm. 
So she was trying it on. 

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And then I said, well, you know,
the reason I brought them 

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specifically to show you is 
because of his story. 

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She immediately like burst into 
tears, as did I. 

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Now I'm going to, so you got to.
But because, like for her, she 

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understood in such a deeper way 
than we can understand, like why

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that asymmetry, you know, that 
it, it can become something that

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even though it changed, you 
know, her and also I'm sure 

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Cormac in such a big way there. 
It's like the story of 47 Zero 

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is like overcoming and triumph 
and like building something new 

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and beautiful. 
And so it was, it was just a 

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truly, Yeah. 
It made me even more attached to

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both the watches and the story. 
Absolutely. 

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And so, OK there the the brand 
slogan is life is greater than 

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time and the greater than is the
greater than symbol, right. 

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So it's just life greater than 
symbol time. 

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And that, I think, sums up a lot
of what you were just talking 

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about. 
Very much so. 

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Then they also they have three 
values stated on their website. 

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And I like it when companies 
state values because I really, 

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okay, you know, I say company 
here we're talking about. 

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Two people, yeah, but it's a 
brand. 

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But it is a brand, and I think 
it's a great thing to put your 

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values out there. 
And there's three values. 

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The first one is quality. 
That just makes sense. 

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OK, good quality #2 And this is 
honestly, this will be on our 

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website if we decide to ever put
our values out there. 

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But you just said everyone 
should and now we're. 

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Like we're like, oh our. 
Website doesn't like my values 

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are loosey goosey and. 
My values are watches, 

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positivity. 
I just, I, I, I really, I feel 

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like that's a rare thing to see 
as a value when it comes to any 

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kind of business. 
That positivity is part of it 

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and. 
I and again this positivity. 

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It's with us. 
The positivity born out of 

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something really difficult, like
an entire career change, a shift

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in life, and then like having 
positivity. 

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And that's what I felt like when
I got to show these to my 

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friend. 
Like she that resonated with her

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is like this beauty and coming 
out of adversity. 

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But also that the asymmetry in 
the design is an ode to this 

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difficult period and this hard 
thing, but kind of showing the 

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beauty in it too. 
That's I'm just too poetic now. 

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In the night area, yeah. 
Wow. 

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It's so beautiful, it's so 
incredible. 

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And value #3 is uniqueness and I
really this one probably is not 

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a rare value that you hear 
stated. 

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However I think it's rarely 
true. 

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And when I look, if you just go 
to the website and check out 

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their watches, like not only are
there a bunch of different 

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designs, but even within the 
same design, because of the 

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process of making them, 
especially the dials, they're 

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all handmade, a lot of 
engraving, a lot of like surface

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treatments like oxidation and 
stuff. 

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Yeah, that's what my mom 
immediately loved, like the a 

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copper type oxidation color. 
She's like, that's and it. 

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Makes each one unique because 
you know it. 

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It's kind of like like like 
patina, like if you think about 

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a bronze watch and how it 
patinas, each one will look 

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different, right? 
Well, but this is on the dial 

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and they don't I don't think 
they'll change over time. 

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I didn't ask. 
I don't know, but I don't think 

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so. 
But you can. 

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OK, check out. 
We took a few photos. 

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So check out our Instagram 
account at this Watch Life 

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podcast because you kind of need
to see these to really get what 

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we're talking. 
About yeah, but don't do that if

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you're driving and listening. 
No, not. 

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Not right now. 
Later in the day, just. 

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Especially if you I just. 
Want to make sure all of our 

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listeners are being very 
careful, but. 

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If you're just sitting on the 
couch, feel free. 

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Feel free OK the watch I liked 
the most from the beginning from

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Instagram, the the watch that 
started it all for me is called 

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the big Three. 
And the reason it's called the 

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big three? 
Well, it's got a big. 

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Three, I love that. 
I like you know what I like A 

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naming convention that's very 
clear. 

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It's also an open work dial, so 
you can see the movement through

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it and the movement has been 
surface coated. 

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So it is all gold colored and 
the dye is made. 

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I'm not sure exactly what the 
dial is made of, but it's all 

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engraved. 
So the the giant 3 and all the 

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indices, everything is engraved 
into that surface treatment. 

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And so the Verdi grease, which 
is one of the colors that I 

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really love. 
And then you have these 

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engravings. 
So everything is engraved into 

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it and then you have the cutouts
for the movement. 

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I just think the big three 
design is amazing and this. 

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Is my mom's favorite and she was
very much originally like I like

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the Verdi Grease, but then she 
really liked the black version 

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because of the contrast. 
She changed her mind. 

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She made me show them back and 
forth and back and forth and I 

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was like, OK, but I really like 
this. 

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It's super cute. 
Yeah, actually that one is 

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tobacco. 
So it's like a really dark 

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brown, but it looks almost. 
Yeah, that's true. 

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Probably when you're showing it 
on FaceTime it looks black. 

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It does, actually, yeah. 
Now that she knows there's a 

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hint of brown, she's going to be
like, I'm back to the very 

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degrees. 
That Lady doesn't like Brown. 

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So OK, you've got all these 
techniques that give different 

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finishes to the dials and that 
that has been one, the thing 

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that has made it most difficult 
for me to choose one because I 

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do think I like the Verdi grace 
the most. 

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But I also agree with your mom. 
That I do. 

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Like some of the darker dials 
because then that contrast is 

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pretty amazing. 
But they all his watches come in

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36 and 39. 
Which is awesome. 

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I wish everyone in the world did
that, Yeah. 

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And and so you can get the same 
designs in in, in in either. 

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I think they also do 42 
millimetre, but let's just focus

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on 36 and 39. 
The 36 fits me perfectly. 

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Yeah, it looks. 
Really. 

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Nice thought. 
I'd be into the 39 because 39 

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usually is, but I don't know. 
There's something about these 

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works really well. 
And you and I'm always 36 the. 

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36 It's like you wish that 
watches only came in 36. 

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Well, no, that's not true 'cause
then other I just. 

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What I meant is that there was 
always a 36mm. 

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Yes, exactly. 
That's why I think this is 

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awesome. 
Yes, OK. 

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And we also got another design. 
It's called limp pair, and that 

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is a French word for odd or odd 
numbers. 

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And it is, well, it's a watch 
where the only numerals on it 

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are the odd ones. 
So it's like 1357911. 

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And I think that's pretty cool 
because just a different way to 

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look at the time we're so used 
to seeing. 

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Not OK, the three and the 9 are 
not rare, right? 

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But 111 five and seven you don't
usually see on a dial. 

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OK. 
I'm going to go back to being 

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really romantic about it again, 
but I mean, OK, but I, I see 

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part of this as being like it. 
It reminds you that everyone 

221
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thinks differently or some 
people need to think 

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differently, like in order to, 
you know, in this case of, of 

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talking about like overcoming a 
stroke. 

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But I think there's something 
really beautiful when you have a

225
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piece that just reminds you 
that, like life is different for

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each person. 
And like that there are things 

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that are just like, oh normal 
the the full die of 12369. 

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So-called normal, yeah. 
Yeah, the so-called normal, but 

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instead with this, and I love 
the name odd also for the odd 

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numbers, but also, but because 
it's like an odd look and 

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something that takes more time 
to spend with it. 

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And I think that's also 
interesting with life is greater

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than time is like, yeah, if you 
want the quickest version, then 

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you're like, oh, what, how 
what's the easiest way to read 

235
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this? 
But I think it's really 

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beautiful when that's not the 
intent. 

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And then OK, the last watch and 
this one is also in the tobacco 

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color and I'm looking at it 
right now. 

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That's a That is a beautiful. 
Absolutely gorgeous. 

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This is this is when you had 
really wanted to see and it's 

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called odd hours, but it's not 
about odd numbers. 

242
00:14:22,680 --> 00:14:27,520
No, it is the placement. 
So although this one, you have 

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to just see it, you're going. 
To pull over. 

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Your car if you're driving 
because you got to go look at 

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this watch, but it is the 
numbers look randomly placed all

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over. 
However, each one of them has a 

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line there. 
Each one of them sits in a 

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circle and has a line that goes 
to where they would be on a on 

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any watch dial 1 through 12. 
But the placement of where the 

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numerals themselves are are kind
of all over the place. 

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O it looks like a bunch of 
random odd hours all over the 

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dial. 
Yeah. 

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And I have to say, I think this 
one is actually my favorite. 

254
00:15:05,080 --> 00:15:10,160
Yeah, because I think that when 
you have for this version, you 

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have the gold numbers. 
So each numbers in there, 

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they're connected, like Vu said,
to the place where they would be

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on a dial. 
But then they're all in 

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different places. 
And so then you get that 

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asymmetry and that like a little
bit of confusion for a moment, 

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but then it also makes sense. 
And that's just so beautiful as 

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you. 
Look at it you you get it. 

262
00:15:33,200 --> 00:15:37,440
Yeah, absolutely. 
I, I also OK everyone, I'm not 

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00:15:37,440 --> 00:15:39,840
sure if they do it on every 
single watch, but though all the

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00:15:39,840 --> 00:15:44,000
ones that we got, like every 
single dial has these two hand 

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00:15:44,000 --> 00:15:47,720
Polish screws on them. 
They're tiny and I'm not sure 

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that's what holds the dial down,
but that's what it looks like. 

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00:15:50,560 --> 00:15:53,560
It's such a nice detail. 
They are part of the asymmetry 

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00:15:53,880 --> 00:15:57,000
because they sit at 12 minutes 
and 42 minutes. 

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00:15:57,480 --> 00:16:00,600
That's really cool, so. 
That's it's just like again 

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00:16:00,600 --> 00:16:04,560
another one of that design 
language like clear design 

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00:16:04,560 --> 00:16:07,400
language details. 
I feel like there's a meaning to

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that. 
And now I want to know the 

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00:16:08,760 --> 00:16:10,960
meaning of everything for the 
design. 

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00:16:11,000 --> 00:16:15,600
Because when when you see design
that's so intentional, I mean, 

275
00:16:15,960 --> 00:16:18,800
design is intentional, but 
especially with this where it's 

276
00:16:18,800 --> 00:16:22,640
very clear and intentional, I 
want to know even more like the 

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00:16:22,640 --> 00:16:24,480
meaning behind it. 
I think you should reach out to 

278
00:16:24,480 --> 00:16:25,320
Cormac and ask. 
Him. 

279
00:16:25,320 --> 00:16:26,760
Yeah, exactly. 
I'm very excited. 

280
00:16:26,760 --> 00:16:30,040
He's been like, he's talked to 
me a lot on what's happened. 

281
00:16:30,040 --> 00:16:33,360
That's been really nice to be 
able to just ask questions but 

282
00:16:33,360 --> 00:16:36,960
also just chat about watches in 
general, which is really nice. 

283
00:16:37,160 --> 00:16:41,240
So OK, transparency part, Cormac
sent us these watches. 

284
00:16:41,240 --> 00:16:43,240
We have to borrow them. 
We have to return them. 

285
00:16:43,240 --> 00:16:46,160
Luckily I didn't take any to 
show my mom in person or they 

286
00:16:46,200 --> 00:16:49,680
would be stolen. 
Well, then you would just pay 

287
00:16:49,680 --> 00:16:51,400
for them. 
Well, yeah, that is an option. 

288
00:16:51,920 --> 00:16:54,720
No, I know. 
Them we have to return them. 

289
00:16:54,880 --> 00:16:57,400
He didn't give us or pay us 
anything, and he doesn't get to 

290
00:16:57,400 --> 00:17:00,640
approve anything we make about 
them as just our little 

291
00:17:00,640 --> 00:17:02,440
transparency statement. 
Yeah, exactly. 

292
00:17:02,600 --> 00:17:05,800
But I've had so much fun 
spending time with these watches

293
00:17:06,040 --> 00:17:09,000
and it didn't. 
I will say it didn't make it 

294
00:17:09,000 --> 00:17:10,520
that much easier for me to 
choose. 

295
00:17:10,560 --> 00:17:13,200
No, I don't think you're closer 
in your decision. 

296
00:17:13,200 --> 00:17:15,400
No, you're farther away. 
The only thing it helped you 

297
00:17:15,400 --> 00:17:18,680
decide is that you want 36mm, so
one thing did. 

298
00:17:18,720 --> 00:17:21,440
Now you can decide based just on
the images. 

299
00:17:21,520 --> 00:17:23,760
Yeah, that OK. 
OK. 

300
00:17:23,760 --> 00:17:25,319
I will say that that's a good 
thing. 

301
00:17:25,319 --> 00:17:29,120
OK, go check out 47 Zero and 
tell them that we sent you just 

302
00:17:29,120 --> 00:17:32,520
for fun. 
Just be like hi, I don't know. 

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00:17:33,880 --> 00:17:34,120
Bye.