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Welcome to this watch life. 
Hi, I'm Lydia Winters and. 

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I'm blue buoy. 
So yesterday I went out for Fika

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with a colleague. 
Yeah, Fika is like a coffee and 

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a cinnamon bun break in Sweden. 
It's like a snack break. 

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Yeah, like a. 
Usually in coffee. 

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Coffee. 
Yeah, coffee for. 

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Adults at least cause kids have 
kids have FICA and then there's 

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no there's no coffee or tea. 
OK a pastry of some sort and or 

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coffee I. 
Do believe pastry is a is a key 

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part of FICA? 
So we were at a a local coffee 

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shop that I really like and all 
of a sudden I saw a woman walk 

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by and she was carrying. 
Get this a tutor watch bag like 

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a a tutor bag like a tote. 
A tote. 

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Yeah, I have the same one. 
Uh huh. 

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I had brought mine. 
I. 

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Think we have 3. 
Yeah, I brought mine to the 

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office that day carrying my 
laptop. 

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Very sophisticated carrying 
method. 

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And then I was like, wait, did I
leave my, did I leave? 

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Is that mine? 
You know, just because you're 

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just so confused. 
Did she steal that from me? 

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I I didn't assume she stole it 
from me, but I was like. 

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That was not your first thought.
Your No, I was just like, so 

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confused about, like, did I like
what happened? 

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Yeah. 
So then I decided I like talking

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to strangers about watches. 
Yes, you have a pickup line. 

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Yes, so this is my new pickup 
line. 

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I like your tutor tote bag. 
I don't think many people get to

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use that pickup line. 
You've never gotten to use it 

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before. 
So I went over and I said, oh, 

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you know, I just, I noticed your
tutor watch bag and like, that's

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so cool. 
I have the exact same one. 

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Like I'm a big watcher. 
And it turns out that the guy 

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who was sitting there, her 
boyfriend is Johannes, who I 

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know, and he's a listener of the
podcast. 

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And, and I just thought we 
probably would have just missed 

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each other that day, being at 
the same coffee shop at the same

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time, except that I really want 
to talk to anyone that has any 

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watches. 
So I hope so. 

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My goal now is Johannes wants to
get his girlfriend into watches.

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Well, I mean she was carrying a 
Tudor bag. 

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Exactly. 
You know she's moving in the 

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right? 
Not subtle like let's say, OK, 

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if someone likes tote bags, 
would you you love? 

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To I do I do. 
We have dozens. 

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I love tote bags in this house, 
right and. 

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For years 5 dozens, yeah. 
And you'd you'd kind of find 

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your favorite ones. 
But you love carrying things in 

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tote bags. 
It's just, it's just how you 

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prefer to carry things. 
I'm a backpack guy. 

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You're a tote bag person, right?
Like this is just how it goes. 

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And if I was smarter back then, 
I would have also given you a 

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tutor and a Cartier and a you. 
Know exactly all these. 

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Different brags. 
Subliminal messaging. 

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Exactly. 
And now I went up in compliment.

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It's like we planned it out. 
We didn't, but. 

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You and the Ohanas have now 
collaborated and making her feel

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very good about this tutor tote 
bag. 

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Well, I did tell him I was like,
look, Vu also had a time period 

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where I wasn't into watches. 
Look at me now. 

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I'm unstoppable. 
Maybe I should. 

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I should be stopped. 
Yeah, maybe. 

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OK, so a second thing. 
I would like to issue a public 

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apology. 
This is huge. 

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It's for you. 
It's for me. 

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No, it's serious. 
It's serious. 

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It's serious. 
OK, so I have always been a bit 

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like you think too much about 
could if anything happened when 

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you were wearing a watch, could 
your watch withstand it? 

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I, you know, you're like, could 
I fall? 

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Could you fall into water? 
Or could you, you know, like 

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suddenly be rolling around in 
the mud or like, could 

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something? 
And I have been very much like 

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that makes no sense what you 
usually say. 

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Is has it ever happened? 
Has it ever happened? 

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And I would like to say that 
yesterday, Vu helped save a 

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child from a Well, this is a 
true story. 

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It sounds fake. 
It sounds like a fable. 

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It does like help pull. 
The child out of a well. 

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But you vu did and it was had 
some water and mud in there and 

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you were wearing your Auris. 
My Auris Diver 65. 

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And it was ready for that water 
reason. 

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It was. 
Ready for that? 

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I have to apologize. 
Yes, we had a a fairly traumatic

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for you and much more for the 
child and and the and his 

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mother. 
But a kid fell into a very small

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luckily only around 2m deep, 
like kind of a drainage well 

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type thing, right? 
And and I ran over and helped 

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her pull him out over. 
There, yes, and as I sat there, 

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because I'm not a quick, I'm 
more like a freezer, not a 

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freezer free. 
I freeze. 

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Yeah, different people react 
differently. 

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And my reaction is freezing. 
Mine is run. 

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Towards that meant that my Royal
Oak was fine 'cause I freeze and

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Vu, you know, ran over faster 
than I've seen you move in a 

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long time. 
Do not know the last time and. 

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You know what? 
You didn't even have to think 

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about if your watch was ready 
for it. 

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I didn't. 
And not that you would have. 

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OK, I just want to say not that 
he was. 

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Like oh I would help save this 
child, but this watch I'm 

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wearing today, not water. 
Resistant. 

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Obviously neither of us would 
have thought of that, but it it 

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did make me rethink my stance 
especially. 

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Not that I'm going to change how
I wear watches, but more that 

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I've been harder and a little 
bit like teasing you about this 

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need for. 
Well, what you can no longer 

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say. 
Is that just nothing will ever? 

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Has it ever happened? 
Yeah, because now I can say at 

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least one time a thing happened 
where I had to emergency get my 

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watch wet. 
Well. 

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Exactly. 
I'm I, You know, I always wished

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it would be you just falling 
into a lake, as you've discussed

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many times. 
But yeah, and that hasn't 

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happened saving. 
Children is cool. 

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Too, I might fall into a lake. 
You just don't know or jump in 

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to save someone who. 
Will jump in to save. 

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Wasn't it a baby deer, Boo? 
Booy, my everyday hero children.

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Thought it would be deer, not a 
baby deer. 

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So OK, a while back, episode 130
Oh we. 

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Should wait. 
Hold on, can we just say the 

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child was totally fine? 
That's why this? 

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Some scrapes and bruises. 
But like, nothing broken. 

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Everybody's OK except for some 
trauma, yeah, but otherwise 

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everyone's she. 
Even had a change of clothes for

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him in the car. 
So it seemed like perhaps she 

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wasn't. 
She was ready. 

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Yes, exactly. 
I didn't see if she was wearing 

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a watch. 
No, no, I didn't. 

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I didn't. 
Excuse me, ma'am. 

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Yeah. 
Who just The kid couldn't stop 

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crying, understandably, but. 
Everybody, everybody's fine. 

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I felt I, I, yes, everybody's 
fine. 

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Everybody was fine. 
OK, sorry, go ahead. 

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Yes, I don't want to leave that 
as an unanswered question. 

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Everybody's fine. 
Yeah. 

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OK, so while back episode 138, 
we answered a question from one 

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of our listeners about how like 
they should think about watch 

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media and brands, right? 
And that got us thinking. 

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It was around like when you're 
seeing people post about brands 

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and you know they're either in 
the industry as a journalist, as

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a YouTube content creator, like 
how much? 

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Can you all that kind of? 
Stuff. 

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Can you trust what they're 
saying or were they paid or how 

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do you know? 
My stance was trust no one. 

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That is should be everyone's 
stance and you probably never 

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even watched X-Files. 
No, no, sorry. 

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But anyway, OK, trust no one. 
Trust no one. 

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Absolutely true, right? 
It so, but what it did get us, 

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it got you. 
And I had a conversation about 

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that because we have a history 
about thinking about these types

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of things. 
And it got us thinking like, 

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well, OK, if we can talk about 
like what we want to see, then 

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what can we do, right? 
Like, what can we now we have 

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this podcast, we have our 
Instagram accounts. 

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Like, what could we do that 
could be relevant for people 

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when they listen to our podcast,
watch our three YouTube videos 

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that exists? 
Coming back in September 2023. 

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Yes, or like our Instagram post 
like and and how they should 

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think about us and different 
brands. 

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Especially because, like we've 
said, our goal is to be positive

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and excited and happy. 
And so then we feel even more so

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that we want to be very clear. 
Clear, yes, and transparent. 

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So we've added a page to our 
website. 

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Our website is this 
watchlife.com, a little bit 

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behind on on episodes on there. 
Wait, it's very sweet that you 

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said we vu did it all, wrote it 
all, read it to me aloud as I 

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edited it when I was in Florida.
Well, you. 

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You didn't seem to want to read 
it, so you gave me. 

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I read it to you and you gave 
me. 

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I just. 
Appreciate that you did the 

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royal we we added. 
A section. 

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We added a section. 
I signed off. 

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It is. 
So if you go to 

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thiswatchlife.com, it's right at
the top. 

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You can click the word 
transparency and. 

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Very clear. 
Yeah, It seemed like a single 

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word that kind of sums up what 
we're trying to do. 

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Might change it in the future 
because it's not an attractive 

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word. 
But for now, it says 

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transparency. 
And I want to say upfront, like 

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this is really important. 
This is what we consider like, 

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this is a start. 
Yeah, this is not a finished 

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product. 
This isn't what we think is like

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the absolute best way. 
The only way none of that what 

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we wanted to do was like we 
thought about what would we like

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to see from other channels or 
other brands, like when they're 

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talking about something like 
what, what would we want from 

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them? 
And then thought like, OK, well 

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then why don't we offer that to 
our listeners or followers of 

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our Instagram or whoever it is, 
right? 

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And so this is start, this is 
where we're starting and and we 

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are going to ask for feedback on
that. 

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Like we'd love to hear what 
people think about that. 

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So we on the page, you can go 
check it out. 

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It's kind of text heavy, but. 
But I mean, that is how you 

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disclose things. 
That's how. 

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You disclose things. 
It would be weird if it was like

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one word. 
For each brand. 

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You're like. 
No. 

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So we listed our relationships 
to all the watch industry brands

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that we feel like we have any 
kind of relationship with, 

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right. 
So like, back in that episode, 

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we had talked about like, what 
we wanted to see was like, how 

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do those relationships exist 
between brands and influencers 

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or creators or whoever? 
And so that's exactly the 

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approach we took here. 
Yeah. 

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Could I borrow this? 
Could. 

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Did I ask to borrow? 
Did you ask me if I want to, you

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know, like, do I? 
Don't think there's people. 

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Are you paying me? 
It's all of these different 

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things where it's just, and we 
should say also, none of those 

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things are bad for anyone who is
a creator, journalist, 

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influencer. 
However, no, no, it's more of 

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just being able to tell what it 
is exactly, you know? 

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These relationships, they exist.
Relationships are going to 

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exist. 
And then you. 

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Understand the lens that we are 
looking through. 

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As we talk about right, so like 
consider this a baseline of what

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we right now think we should do 
and what we'd like to see others

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00:12:01,840 --> 00:12:05,320
do maybe in the future. 
And it's part of it is based a 

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little bit on. 
So years and years and years 

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00:12:07,520 --> 00:12:11,840
ago, over a decade ago, my 
brother and I, our business was,

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00:12:12,160 --> 00:12:14,440
I wasn't as good at naming 
businesses back then. 

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We called ourselves the Bowie 
Brothers. 

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That was our business, OK. 
And because we were brothers, 

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but we still are. 
We still be. 

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00:12:21,200 --> 00:12:23,880
There it turns out. 
Turns out that doesn't expire. 

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You know what? 
The name works and the name 

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works forever. 
We are the Bowie brothers. 

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But so many years ago, before I 
had ever heard the term 

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influencer, right? 
I don't think it had ever been 

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used in the way that it's used 
today, right? 

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But before that was like a 
common industry term and but, 

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but at this point, companies had
already started, started 

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realizing like it was a good 
idea to get their gear into the 

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hands of the people who are 
making various types of online 

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content. 
You know, my brother and I made 

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various types of online content.
So like, OK, we've mentioned 

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this before. 
We're not a review podcast. 

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We don't see our role as like 
finding the good, the bad and 

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the ugly and the watches we talk
about. 

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We're not looking to uncover 
like hidden flaws or watches to 

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avoid. 
We're almost the opposite, like 

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what we are like. 
Love you, love you. 

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But, but, but it's not that we 
talk about how we love every 

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watch. 
It's. 

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That we only talk about the 
watches we love. 

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Yeah. 
Like that's kind of the point is

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like what we're here to do is 
talk. 

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About things we like now. 
Yeah. 

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Is love. 
Sweet love. 

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But so we want that to be 
transparent, right? 

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And so like, if I think about 
cameras and, and what my brother

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and I used to do, right, like 
I've owned so many different, 

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different cameras, but back 
then, like some camera companies

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would send my brother and I gear
and again, there were no rules. 

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There were not even guidelines 
back then. 

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No one knew what was going on. 
But the. 

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Wild, Wild West. 
But what we told the these 

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different companies that would 
send us stuff is like, look, 

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here's the way we like to do 
things, right #1 we'll never 

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agree. 
Like you send me something and 

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we have an obligation to do 
anything, right? 

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Like that's, that's just not how
we would never want it to be 

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obligated to write A blog post, 
make a video, none of that kind 

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unless. 
You were actually working for 

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them. 
That's different. 

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Send us gear then. 
There's no obligation, right? 

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And also, if we don't like it, 
we're just going to send it back

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to you and we're not going to 
talk about it. 

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And that's kind of, I feel like 
partly how we think of things 

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today is that we're only really 
interested in talking about 

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things that we like. 
Yes, right. 

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And what we're never interested 
in is talking is just saying we 

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like things that we don't really
like. 

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I'm honestly, I'm Vu has said 
this many times. 

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I'm not that good of an actor. 
I just, you know, my nose will 

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just scrunch. 
Yeah, yeah, even if. 

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You can't. 
You can't. 

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See it? 
You might. 

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You'll hear. 
You'll hear. 

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It Lydia ever sounds super 
nasally. 

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No, no, now we're going to make 
now we're no, but but, but the 

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other part I want to talk about 
is like we like biases exist, 

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right? 
Like we have, we all have 

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constantly we're biased against 
or towards things. 

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And to use cameras again, as an 
example, like I've owned so many

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cameras. 
I've owned Canons, Nikons, 

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00:15:26,920 --> 00:15:31,320
Leica's Contacts, Mamia, I, I've
owned cameras that the companies

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00:15:31,320 --> 00:15:33,600
don't even exist anymore, right?
Because I've, I've been. 

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Fertile. 
Well, OK, OK, that's the. 

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Cart and the horse you don't 
have to took you to the camera. 

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But anyway, my first ever like 
what I considered serious 

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00:15:43,600 --> 00:15:48,960
cameras right in like 1995 ish. 
It was a Canon right? 

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00:15:48,960 --> 00:15:54,800
A little Canon SLR film right? 
Started in film and I mostly 

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00:15:54,800 --> 00:15:56,880
used Canon for like a decade. 
Yeah. 

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00:15:57,600 --> 00:16:01,600
And, and transitioned into 
digital with Canon, right? 

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So when DSLR came out, it was 
Canon. 

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So I will always have a soft 
spot for Canon. 

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But even back when my brother 
and I were being sponsored by 

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different companies and being 
given cameras, like we were 

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00:16:12,480 --> 00:16:15,800
given Nikon cameras and 
Panasonic cameras and all kinds 

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of different gear, Canon never 
gave us anything, right? 

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00:16:19,040 --> 00:16:23,600
And so, but still, because I 
used Canon for the whole 

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00:16:23,600 --> 00:16:28,000
beginning of my photographic 
journey, like I will always have

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a soft spot for Canon and but I 
have no relationship even no. 

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Transparency page relationship. 
No relationship at all with Sony

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right? 
Like I've never owned a Sony. 

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00:16:39,400 --> 00:16:42,720
It's like one of the very few 
camera systems I never got into.

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00:16:42,920 --> 00:16:45,800
So if someone today handed me a 
brand new Canon and a brand new 

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00:16:45,800 --> 00:16:48,680
Sony, I will like the Canon more
instantly. 

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00:16:49,000 --> 00:16:51,800
I'm more. 
Used to it, I'm I'm I have more 

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00:16:51,800 --> 00:16:53,760
affinity for the name, the 
brand, right? 

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00:16:53,920 --> 00:16:57,600
That's a bias that exists. 
But that can be so that also is 

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00:16:57,600 --> 00:17:01,040
a lot of times like family held,
you know, like, is there a 

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00:17:01,040 --> 00:17:02,880
brand? 
It's why I love Rolex. 

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00:17:02,880 --> 00:17:05,800
My dad loved Rolex. 
It took me a long time to be 

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00:17:05,800 --> 00:17:08,520
able to buy a car that wasn't a 
Honda because my dad was like, 

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00:17:08,520 --> 00:17:11,400
no, Hondas are the best. 
And it took me a very, very, 

321
00:17:11,400 --> 00:17:14,000
very long time to kind of break 
free of that. 

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00:17:14,480 --> 00:17:17,920
He used to like it was down to 
the point where 'cause he was 

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00:17:17,920 --> 00:17:20,680
like the only laundry detergent 
you should ever. 

324
00:17:20,680 --> 00:17:23,599
Buy Oh yeah, you were very much 
when we got when we moved to 

325
00:17:23,599 --> 00:17:25,599
Sweden, who was like, where's 
the there's no. 

326
00:17:25,839 --> 00:17:27,480
Tide how could I wash clothes? 
Clothes. 

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00:17:27,480 --> 00:17:29,880
My clothes will not be cleaned. 
They can't be cleaned. 

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00:17:30,120 --> 00:17:32,320
It's impossible. 
I was like, whoa. 

329
00:17:32,640 --> 00:17:34,760
Right. 
So, OK, So what we're trying to 

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00:17:34,760 --> 00:17:36,760
say is like, there's all these 
influences. 

331
00:17:36,760 --> 00:17:39,360
Well, advertising brand, yeah. 
You know that. 

332
00:17:39,360 --> 00:17:42,000
Stuff right they. 
Influence us all differently, 

333
00:17:42,000 --> 00:17:44,400
but also we have our own 
personal preferences. 

334
00:17:44,600 --> 00:17:46,840
So it's not just about biases, 
it's about preferences. 

335
00:17:47,000 --> 00:17:49,640
It's also circumstances. 
We need different things in 

336
00:17:49,640 --> 00:17:52,240
watches. 
Not all of us are running around

337
00:17:52,400 --> 00:17:54,840
pulling kids out of wells every 
day, right? 

338
00:17:55,000 --> 00:17:57,800
So you need different watches. 
Right, exactly. 

339
00:17:58,120 --> 00:18:00,720
I'm not all of. 
These different things, 

340
00:18:00,720 --> 00:18:05,120
including the relationships you 
have directly with brands add up

341
00:18:05,320 --> 00:18:07,680
to how you're going to 
experience a product. 

342
00:18:07,840 --> 00:18:11,360
And So what we're trying to do 
here is just be as transparent 

343
00:18:11,360 --> 00:18:15,720
as we can without it being 
because I do think that 

344
00:18:15,720 --> 00:18:18,600
sometimes there can't, there is 
information overload. 

345
00:18:18,960 --> 00:18:25,000
So it's like trying to find that
balance of, you know, what makes

346
00:18:25,000 --> 00:18:28,720
sense, Like what's a common 
sense approach to this? 

347
00:18:28,720 --> 00:18:30,920
Yeah. 
So V1 is out there now. 

348
00:18:30,920 --> 00:18:33,200
Yeah. 
And we're excited to see if you 

349
00:18:33,200 --> 00:18:37,440
think it's the common sense 
approach or? 

350
00:18:37,600 --> 00:18:39,200
Yeah, please. 
Tell us. 

351
00:18:39,320 --> 00:18:40,360
Let us know. 
Oh. 

352
00:18:40,800 --> 00:18:42,800
Yeah, there's a contact page, 
you can just tell us that. 

353
00:18:43,360 --> 00:18:44,600
Bye everyone, bye.
