1 00:00:09,240 --> 00:00:12,040 Welcome to this Watch LIVE. Hi, I'm Lydia Winters. 2 00:00:12,080 --> 00:00:15,320 And I'm Boo booie. And today we're talking about 3 00:00:15,320 --> 00:00:20,360 awards. The GHG nominees have come out 4 00:00:20,520 --> 00:00:21,800 yesterday. Which are they? 5 00:00:21,800 --> 00:00:25,320 Nominations. The way they listed on the site 6 00:00:25,320 --> 00:00:27,960 is kind of. It's unclear if these are 7 00:00:27,960 --> 00:00:33,120 specific nominations that have been whittled down or if these 8 00:00:33,120 --> 00:00:36,160 are just everyone who submitted. It's very unclear. 9 00:00:37,000 --> 00:00:39,560 I actually tried to figure that out and I couldn't. 10 00:00:39,560 --> 00:00:44,560 So we'll start by I have been on a, a judge on different, 11 00:00:45,360 --> 00:00:48,440 different juries before for these type of things. 12 00:00:49,000 --> 00:00:52,160 And one of the things that I didn't realize, I mean, even 13 00:00:52,160 --> 00:00:56,240 like the Academy Awards, the Emmys, is like, you need to 14 00:00:56,280 --> 00:00:59,320 submit yourself. Yes, yes. 15 00:00:59,360 --> 00:01:04,040 And so many basically what's happening is brands are deciding 16 00:01:04,040 --> 00:01:06,600 whether it is worth it to them or not because there's always 17 00:01:06,600 --> 00:01:12,640 like an entry fee in the case of these awards, the GPHG, it's I 18 00:01:12,640 --> 00:01:19,080 think 700 it's. €800. €800 Sorry, but if you're nominated 19 00:01:19,080 --> 00:01:23,280 by someone in the jury, then it's actually 7000. 20 00:01:23,360 --> 00:01:26,360 Yeah, it's Swiss. It's Swiss Francs actually, not 21 00:01:26,360 --> 00:01:27,240 your. Old Swiss francs. 22 00:01:27,840 --> 00:01:30,080 My bad. Yeah, Swiss francs, which is 23 00:01:30,080 --> 00:01:33,000 very funny. It's like 800 to be considered 24 00:01:33,400 --> 00:01:36,320 but it costs way more to be nominated. 25 00:01:36,800 --> 00:01:41,520 Well, I think the nomination fee is higher because it's more 26 00:01:41,520 --> 00:01:45,880 likely that something will happen with your watch because 27 00:01:45,880 --> 00:01:51,520 obviously like people can you know what, what we call in 28 00:01:51,520 --> 00:01:54,680 photography is like spray and pray, which is where you just 29 00:01:54,680 --> 00:01:56,720 like take as many photos as you can. 30 00:01:57,000 --> 00:02:02,600 So you could imagine some brand, you know, because OK, The thing 31 00:02:02,600 --> 00:02:06,440 is with any award type shows is what it does is bring a big 32 00:02:06,440 --> 00:02:09,680 spotlight onto your brand. So I first of all want to say I 33 00:02:09,680 --> 00:02:14,120 am not at all like I'm not complaining about any any of it 34 00:02:14,120 --> 00:02:17,840 because I understand both on the side of creating a place where 35 00:02:17,840 --> 00:02:22,200 where watchmaking is celebrated. So the actual foundation, I 36 00:02:22,200 --> 00:02:24,200 think that's awesome. And I also think it's awesome 37 00:02:24,200 --> 00:02:27,200 for brands to submit. It's just I feel it's important 38 00:02:27,400 --> 00:02:32,280 to kind of know because when you do see that like a lot of brands 39 00:02:32,280 --> 00:02:36,400 that maybe you think should be there or not, it's because they 40 00:02:36,400 --> 00:02:38,320 didn't apply. Exactly. 41 00:02:38,320 --> 00:02:42,640 And so it's, it doesn't make the awards like meaningless or 42 00:02:42,640 --> 00:02:45,080 anything like that. There's still meaning, there is 43 00:02:45,080 --> 00:02:47,880 still competition. There are still real people who 44 00:02:47,880 --> 00:02:51,480 judge these and debate them. And as you said, you've been on 45 00:02:51,480 --> 00:02:54,560 this type of jury, not not for watches, but you've been on this 46 00:02:54,560 --> 00:02:57,520 type of thing before. And I, I've heard you talk about 47 00:02:57,520 --> 00:03:00,160 it like you take it super seriously and so did everyone 48 00:03:00,160 --> 00:03:04,440 else that you've worked with. But you have to just understand 49 00:03:04,440 --> 00:03:10,920 that this is not an award for every watch that could exist 50 00:03:10,920 --> 00:03:15,480 within that category. It's an award for competing 51 00:03:15,480 --> 00:03:19,240 against the watches that were submitted for that category. 52 00:03:19,800 --> 00:03:22,080 And so it's just that that's the only lens. 53 00:03:22,080 --> 00:03:25,720 And that's that doesn't make anything bad, but it just means, 54 00:03:25,720 --> 00:03:29,720 you know, like the pool is not every watch that could possibly 55 00:03:29,720 --> 00:03:33,400 be during that, you know, because each of these different 56 00:03:33,400 --> 00:03:37,720 categories, it does say on the page for this that this is the 57 00:03:37,720 --> 00:03:42,440 2024 edition competing watches. It doesn't say nominees, it 58 00:03:42,440 --> 00:03:45,200 doesn't say submissions. I don't know what that means, 59 00:03:45,200 --> 00:03:46,840 but. Maybe that means it's the 60 00:03:46,840 --> 00:03:49,320 combination of submissions and nominees. 61 00:03:49,320 --> 00:03:52,200 I'm not sure if it's been culled down because many times you do 62 00:03:52,200 --> 00:03:56,400 cull to a shortlist so it's it's just unclear if this is the 63 00:03:56,400 --> 00:04:01,040 shortlist of what's being judged or if this is all of them. 64 00:04:01,080 --> 00:04:05,800 So are there any trends that you saw looking through because I I 65 00:04:05,800 --> 00:04:08,400 noticed a couple things I thought were interesting. 66 00:04:08,840 --> 00:04:10,880 Yeah. Before we go to that, I just 67 00:04:10,880 --> 00:04:13,120 wanted to say one more thing about the process because 68 00:04:13,120 --> 00:04:15,720 they've actually taken an approach that I think is 69 00:04:16,279 --> 00:04:19,360 interesting because they actually have like more of the 70 00:04:19,680 --> 00:04:22,760 Academy Awards where you have like members of the Academy 71 00:04:22,760 --> 00:04:25,400 voting. So that's like there are so many 72 00:04:25,400 --> 00:04:28,440 people who are part of. GPHG. 73 00:04:28,840 --> 00:04:33,000 GPHG like incredible people, many people we know head 74 00:04:33,000 --> 00:04:37,680 shoulders, Masaharu pulse on the wrist, like just yeah, the list 75 00:04:37,680 --> 00:04:40,720 goes on and on of people, amazing people we know. 76 00:04:40,960 --> 00:04:45,560 So they are kind of voting down to some sort of list and then 77 00:04:45,560 --> 00:04:50,120 there's a jury that actually goes on site and meets together, 78 00:04:50,600 --> 00:04:53,280 gets hands on with all the watches, which I was like, get 79 00:04:53,280 --> 00:04:57,000 me on that jury. I'm a wonderful jury member. 80 00:04:57,000 --> 00:05:02,200 I've also been a jury president. Like I'm ready for this, call me 81 00:05:02,200 --> 00:05:05,200 in. But I just wanted to tell that 82 00:05:05,200 --> 00:05:09,720 part too because it is like that's people across the 83 00:05:09,720 --> 00:05:15,400 spectrum of watch, like watch both influencers, industry 84 00:05:15,400 --> 00:05:18,280 people, brands. So then you really get a wealth 85 00:05:18,280 --> 00:05:20,480 of knowledge. OK, I want to hear your trends 86 00:05:20,480 --> 00:05:21,920 first. I'm very excited about this. 87 00:05:22,240 --> 00:05:26,320 Actually, OK, well maybe I've oversold it because the the 88 00:05:26,320 --> 00:05:30,880 biggest thing for me is like it's so many watches and I have 89 00:05:30,880 --> 00:05:34,040 trouble parsing so many things all at once. 90 00:05:34,400 --> 00:05:37,880 And each category like their, each category is like totally 91 00:05:37,960 --> 00:05:40,240 different sizes. Like some of the categories have 92 00:05:40,240 --> 00:05:42,440 so many watches and some have less. 93 00:05:42,600 --> 00:05:46,280 One thing I did notice is Parmigiani Fleurier is in like 94 00:05:46,280 --> 00:05:48,880 half the categories. So when you talked about the 95 00:05:48,880 --> 00:05:51,840 spray and pray method, obviously they're proud of what they did. 96 00:05:51,960 --> 00:05:56,200 We saw those watches in person and everyone I've heard talk 97 00:05:56,200 --> 00:05:59,440 about them, including us, have said that they're amazing. 98 00:05:59,680 --> 00:06:03,080 I just found it a little interesting that they were 99 00:06:03,080 --> 00:06:07,000 submitted for so many different categories, but I did like. 100 00:06:07,960 --> 00:06:09,880 Only submit. One thing I did like is you can 101 00:06:09,880 --> 00:06:14,560 only submit a single watch model for a single category because in 102 00:06:14,560 --> 00:06:18,840 other award shows that I've been judging, then you're seeing the 103 00:06:18,840 --> 00:06:22,520 same entry over and over and over in like multiple 104 00:06:22,520 --> 00:06:24,200 categories. So I do really like that. 105 00:06:24,440 --> 00:06:26,800 That they yeah, actually that is true. 106 00:06:27,040 --> 00:06:29,920 In the different categories, they are different watches. 107 00:06:30,240 --> 00:06:33,000 So let's go through some of the categories and we can talk about 108 00:06:33,000 --> 00:06:36,800 a few watches that at least were interesting to us or stood out 109 00:06:36,800 --> 00:06:41,680 to us in some way. Like first up ladies category. 110 00:06:42,560 --> 00:06:45,760 You know, besides the fact that I don't even like that there are 111 00:06:45,760 --> 00:06:48,800 ladies in men's categories. It's kind of one of those things 112 00:06:48,800 --> 00:06:52,680 that I think we're still in a place with the industry that if 113 00:06:52,680 --> 00:06:57,000 there wasn't a ladies category, then no ladies watches would win 114 00:06:57,080 --> 00:06:57,720 ever. I. 115 00:06:57,720 --> 00:07:02,440 Agree like that's the problem is that if you go on the default 116 00:07:02,440 --> 00:07:05,160 method then the default is male. Exactly. 117 00:07:05,160 --> 00:07:08,600 So for now it totally makes sense to have the ladies 118 00:07:08,600 --> 00:07:12,040 category. Hopefully in the future watches 119 00:07:12,040 --> 00:07:15,400 won't be judged in the same way. I did also look through the 120 00:07:15,400 --> 00:07:18,600 ladies category and it was interesting to see that out of 121 00:07:18,600 --> 00:07:23,920 the 17 watches in there, only six had no diamonds. 122 00:07:24,560 --> 00:07:25,800 Oh. Yeah, yeah. 123 00:07:26,000 --> 00:07:28,720 So still only. I thought it was the opposite. 124 00:07:28,720 --> 00:07:29,840 One. No, no, no, no, no. 125 00:07:29,840 --> 00:07:33,680 Only six. So 11 had diamonds, six had no 126 00:07:33,680 --> 00:07:35,760 diamonds. It is very. 127 00:07:35,920 --> 00:07:38,400 Much that very because I read it as the opposite. 128 00:07:38,880 --> 00:07:42,000 But one that I really liked was the Breitling Chronomat 129 00:07:42,000 --> 00:07:45,960 Automatic 36 Victoria Beckham. We've gone and seen this watch. 130 00:07:45,960 --> 00:07:47,800 This is the gold one though. But we didn't. 131 00:07:47,800 --> 00:07:50,720 Get to We haven't seen the gold. Yeah, the yellow gold. 132 00:07:51,040 --> 00:07:53,960 It looks amazing. The second hand says VB, which 133 00:07:54,000 --> 00:07:56,760 makes me realize that the watch was made for me. 134 00:07:56,960 --> 00:08:01,720 I know Victoria Beckham is also another famous VB, but who's to 135 00:08:01,720 --> 00:08:03,920 say? Who's to say it wasn't also for 136 00:08:03,920 --> 00:08:07,040 me? My favorite is definitely the 137 00:08:07,040 --> 00:08:10,160 Irma's cut which I thought was just such a cool release. 138 00:08:10,920 --> 00:08:14,720 It is also, you know, they are marketing as unisex but it was 139 00:08:14,720 --> 00:08:19,640 unisex with ladies wrist first, which I like that because again, 140 00:08:19,640 --> 00:08:21,880 usually unisex means made for a guy. 141 00:08:21,880 --> 00:08:25,040 But and they submit it to the ladies category, right? 142 00:08:25,200 --> 00:08:27,320 Yeah, so that. Chose something. 143 00:08:28,120 --> 00:08:33,720 I would love, I mean, if this one in this category, something 144 00:08:33,720 --> 00:08:38,080 that is actually like 36mm, totally unisex, I think that 145 00:08:38,080 --> 00:08:40,039 would be making a huge statement. 146 00:08:40,039 --> 00:08:44,760 If I was in that judging room, I would be like, hey, let's make a 147 00:08:44,760 --> 00:08:49,000 bold statement. OK, next category, ladies 148 00:08:49,000 --> 00:08:51,840 complications. So still within ladies watches, 149 00:08:52,120 --> 00:08:55,400 mostly complicated or actually all complicated watches of 150 00:08:55,400 --> 00:08:58,920 different types of complications, there was one 151 00:08:59,400 --> 00:09:04,640 watch that really stood out to me and for multiple different 152 00:09:04,640 --> 00:09:06,240 reasons. So it's coming from all angles. 153 00:09:06,400 --> 00:09:09,360 So it's called the Sazyu snowflake. 154 00:09:09,800 --> 00:09:15,360 I think it looks amazing. It's an entire faceted geometric 155 00:09:15,600 --> 00:09:22,000 fully sapphire case. It has a torbion movement but I 156 00:09:22,000 --> 00:09:24,640 cannot find this watch anywhere else. 157 00:09:24,640 --> 00:09:28,760 Like like the the Internet doesn't know this exists except 158 00:09:28,760 --> 00:09:33,920 on the GPHG website. Not just the model but the brand 159 00:09:33,920 --> 00:09:36,880 itself. I have not been able to find it. 160 00:09:37,600 --> 00:09:43,680 So an interesting thing is in many judging scenarios and 161 00:09:43,680 --> 00:09:47,560 you're getting all these entries in, sometimes there are more 162 00:09:47,560 --> 00:09:52,360 like prototype concepts being submitted with the feeling that 163 00:09:52,360 --> 00:09:54,720 if they. If they win, they'll make it. 164 00:09:55,120 --> 00:09:58,800 If they win that, they will make it because the notoriety is so 165 00:09:58,800 --> 00:10:02,320 big. I could understand. 166 00:10:02,320 --> 00:10:04,960 I mean, in many of the shows I've been part of, that's a no. 167 00:10:04,960 --> 00:10:07,120 It has to actually have come out like you. 168 00:10:07,120 --> 00:10:10,720 Need to have sense to me. Seen like it needs to be out in 169 00:10:10,720 --> 00:10:13,480 the market and market means it's not a prototype. 170 00:10:13,480 --> 00:10:17,160 So I'll be interested to see like hear more like what happens 171 00:10:17,160 --> 00:10:19,400 with. That it's also so it's a torbion 172 00:10:19,960 --> 00:10:24,680 with a fully sapphire case, a faceted sapphire case like a 173 00:10:24,680 --> 00:10:26,800 complex design. You can, you can see from the 174 00:10:26,800 --> 00:10:30,680 photos and it's listed for 3500 Swiss francs. 175 00:10:31,280 --> 00:10:34,000 It just doesn't add up to me. I don't get it. 176 00:10:34,000 --> 00:10:36,440 I don't get it. And so I'd like to find out more 177 00:10:36,440 --> 00:10:38,240 about this one. This one is a weird one. 178 00:10:38,560 --> 00:10:41,520 Definitely a mystery. Okay then time only category. 179 00:10:42,000 --> 00:10:47,880 Not a surprise that Chapec Goodo that we saw at Watches and 180 00:10:47,880 --> 00:10:49,480 Wonder. I call it drop of water. 181 00:10:49,520 --> 00:10:52,960 Yeah, where it has the ripples coming out and then the Kudoke 182 00:10:52,960 --> 00:10:58,040 Infinity is in there and that has a Goldstone dial, which is a 183 00:10:58,040 --> 00:11:01,800 venturing glass, but blue, and it has little copper flakes, so 184 00:11:01,800 --> 00:11:04,600 they look like little gold flakes inside of it. 185 00:11:04,600 --> 00:11:09,040 I think that thing is beautiful. Then the Parmigiani Flurrier, 186 00:11:09,160 --> 00:11:12,600 the Tonda PF micro micro rotor, no date. 187 00:11:13,920 --> 00:11:16,320 We checked that one out at Watches and Wonders and we got 188 00:11:16,320 --> 00:11:18,360 to try them on. Amazing. 189 00:11:18,520 --> 00:11:20,520 Beautiful. Watch Yeah. 190 00:11:21,560 --> 00:11:26,640 But I was excited in the men's category to see my precious. 191 00:11:26,640 --> 00:11:31,560 Well, I don't own it yet, but my precious Grand Seiko SLGW Double 192 00:11:31,560 --> 00:11:37,600 O3, the white Birch bark is in there in the men's category. 193 00:11:37,600 --> 00:11:40,240 Which was? We both have new coming watches 194 00:11:40,240 --> 00:11:43,440 that are that are in nominated categories. 195 00:11:43,440 --> 00:11:45,680 That could be. I'd like to wear it on my wrist 196 00:11:45,680 --> 00:11:48,200 while it wins the. Award while it wins the award, 197 00:11:48,520 --> 00:11:51,640 so yours is in the iconic category. 198 00:11:51,640 --> 00:11:55,160 Yes, the Creedor locomotive, which I'll get sometime in 199 00:11:55,240 --> 00:12:00,560 September, very excited about it, it yeah, in the iconic 200 00:12:00,560 --> 00:12:02,360 award, which is the perfect place for it. 201 00:12:02,840 --> 00:12:08,480 They're also, so is the the kith Formula One tag collaboration is 202 00:12:08,480 --> 00:12:11,920 in the iconic award. And I honestly could see that I 203 00:12:12,040 --> 00:12:15,520 get it going pretty far because you're you're saying like the 204 00:12:15,520 --> 00:12:20,240 icon, which then I mean, with all of these judging categories, 205 00:12:20,240 --> 00:12:23,320 they're pretty subjective. So you are trying to figure out 206 00:12:23,320 --> 00:12:27,360 how to parse them as the jury. Yeah. 207 00:12:27,360 --> 00:12:29,720 So I think that could be a place where you're like, well, they 208 00:12:29,720 --> 00:12:32,280 actually took multiple icons and put it together. 209 00:12:32,480 --> 00:12:34,000 Yeah. Or people hate it, who knows? 210 00:12:34,040 --> 00:12:37,120 It's very exciting to see. And then you have sports 211 00:12:37,120 --> 00:12:39,160 category. Now we're getting into watches 212 00:12:39,160 --> 00:12:42,600 that like we know a lot of the watches in there. 213 00:12:42,600 --> 00:12:48,160 Like it was nice to see that the Sherpa X, the real time show. 214 00:12:48,160 --> 00:12:50,640 So the collaboration, the OPS was in there. 215 00:12:50,640 --> 00:12:53,360 That's really cool to see. Shout out to Robin Alon. 216 00:12:53,360 --> 00:12:56,440 Yeah. Unsurprisingly, the Tudor 217 00:12:56,440 --> 00:13:00,160 Palagos FXD Chrono Cycling edition, which I recently tried 218 00:13:00,160 --> 00:13:03,200 on and absolutely loved is in there. 219 00:13:03,400 --> 00:13:07,000 The new Auris Aqua state Caliber 400 that we saw at Watches and 220 00:13:07,000 --> 00:13:09,920 Wonders was in there. I I mean, there's some great 221 00:13:09,920 --> 00:13:13,240 watches in there, but then you get into the two categories 222 00:13:13,240 --> 00:13:15,920 where it's like, you know, almost every single watch 223 00:13:15,920 --> 00:13:20,680 because the petite ugly category is watches only from 2000 to 224 00:13:20,680 --> 00:13:24,000 8000 Swiss francs. And then the challenge category 225 00:13:24,000 --> 00:13:28,480 is 2000 and under. And that's just where like I, I 226 00:13:28,520 --> 00:13:31,440 mean, you know, every single watch like it and, and there's 227 00:13:31,440 --> 00:13:34,560 such good watches in. There but also those two 228 00:13:34,560 --> 00:13:40,200 categories are where like in a in a way like the awards, there 229 00:13:40,200 --> 00:13:44,280 are certain categories where the awards will mean the most. 230 00:13:44,360 --> 00:13:47,440 To you. And and what especially when you 231 00:13:47,440 --> 00:13:50,640 get in the challenge category, a win could make such a huge. 232 00:13:50,640 --> 00:13:52,880 Difference if. You think about like the 233 00:13:52,880 --> 00:13:56,760 Christopher Ward Belkanto I think was awarded last year and 234 00:13:56,760 --> 00:13:59,120 like how much notoriety that gained. 235 00:13:59,120 --> 00:14:04,040 Like it really is a big deal you have because you don't only it's 236 00:14:04,040 --> 00:14:07,560 not just, it's like the whole industry talking about you and 237 00:14:07,560 --> 00:14:09,280 your watch. It's it's huge. 238 00:14:09,280 --> 00:14:13,680 And at those in these two categories, there are more 239 00:14:13,680 --> 00:14:17,880 accessible price points. So there it's like if this wins, 240 00:14:17,880 --> 00:14:22,040 like it can drive people to notice a watch that they may 241 00:14:22,040 --> 00:14:25,960 maybe can afford. And so, like I was excited to 242 00:14:25,960 --> 00:14:29,880 see my Otsuka low tech number six is in the challenge 243 00:14:29,880 --> 00:14:33,600 category, the Nomos Tangente 38 date. 244 00:14:33,880 --> 00:14:37,600 The sport boon specifically is in there. 245 00:14:37,880 --> 00:14:40,920 And I don't know if you knew that that this watch had even 246 00:14:40,920 --> 00:14:44,760 come out yet, but Lorca the a watch that you've been super 247 00:14:44,760 --> 00:14:49,880 interested in their GMT number one, they are nominated or 248 00:14:49,880 --> 00:14:53,160 they're they're in here as the model number 2. 249 00:14:53,400 --> 00:14:55,720 What I didn't see that that's so tiny. 250 00:14:55,720 --> 00:14:59,840 And also Enoma's in there too with a really cool Pebble pebbly 251 00:14:59,880 --> 00:15:02,440 shaped watch. Yeah, I'm really excited. 252 00:15:02,440 --> 00:15:03,640 I think. I mean, we'll definitely have 253 00:15:03,640 --> 00:15:08,240 more episodes on this as we get closer to it, but it just felt 254 00:15:08,240 --> 00:15:10,200 really fun. Like I definitely, this is the 255 00:15:10,200 --> 00:15:15,080 first year I feel like I want to follow it more closely and kind 256 00:15:15,080 --> 00:15:17,400 of, you know, see, see what's happening. 257 00:15:17,400 --> 00:15:20,440 I would say in previous years we didn't even look until the 258 00:15:20,440 --> 00:15:22,400 winners were announced. That's true. 259 00:15:22,400 --> 00:15:25,920 So this year, it's fun, yeah. We were starting early, so. 260 00:15:26,360 --> 00:15:29,520 I would love to know more to who you think some of the winners 261 00:15:29,520 --> 00:15:31,760 will be or should. Be Yeah Yeah. 262 00:15:32,360 --> 00:15:34,920 Vote bye. Bye.