Welcome to this watch live. Hi, I'm Lydia Renters.
Lydia Renters. I don't know what happened.
I guess I'm tired today. And I'm Boo booing.
OK, well, you know so. What even was?
That I don't know. I was thinking about like the
next thing I wanted to say, you know, OK, look, I live in
constant here in like I'm like the kind of person where like in
a meeting when everyone's introducing names, I'm like
actively trying to listen to everyone's names.
But I'm also like. I don't want your own.
Name. Yeah.
You don't have this. You're not that anxious.
No, but I I get anxious about No, no I'm not.
That this is very OK so my my anxious friends out there will
totally identify with this you're like in a social setting
no I so many people will identify with this I'm positive
we've. Not feeling like they might not
know their own. That you might say it wrong you
know OK I know my name is Lydia Renters, but.
So here's the thing. Like a lot of people get my name
wrong. Yeah, I'm just not one of those
I. Know, but it's about.
People call me vui like my name is 5 letters long VUBUI, but you
could. Clear this up for everyone.
It's. Too long you could clear just
gonna call you vui. But you could clear this up for
everyone. Your first name is Boo?
Yeah. Your first name is Boo.
Yeah. Yeah, well, I'm not.
I I know that I don't. I'm not worried about people who
listen to this episode because at the top of every episode I
say I'm Boo booey. So I don't think people hear
that and go. I think he'd rather be called
Booey. Yeah, but I think people are
still kind of confused about your name, but luckily you're
not one of them, unlike me. So the social anxiety people,
you do, you're like, okay, if I mess this up, like it's to me,
it's even more stressful than like job title or where I'm
from. It's like, don't mess up the
name. And then I did that today, but
it was like 108 episodes, 107 episodes in.
So that's fine. It was 112 episodes.
In Oh no, is this OK? OK.
Oh wow, I'm even better than I thought.
Yes, you are even better than you thought.
Well, you kept. You kept off getting your name
wrong for 112. My anxiety didn't strike until
episode 112. OK, recently we were listening
to something and they mentioned that Tudor was suddenly
everywhere. Oh yeah.
Right. And it was kind of in reference
to a lot of these limited. Watches a lot of limited ones
coming. Out and and I cannot disagree
with that, no. It definitely feels like they've
been on a tear. They.
Have and it it. It's just this year it feels
like. Yeah.
Not that they've never done limited things before.
But it definitely feels like. There's there's a thing going
on. We're in their limited era,
yeah. Yeah.
And OK, OK. I wanted to talk about some of
these first. It's like partnerships,
sponsorships and ambassadors. Mm hmm.
And all of these, these watches, I actually like a lot of them.
Yeah, I have one of them. Yes.
I want multiples. And I should say that we were in
the car during this and you, you and I started talking, talking,
talking. And I was like save it for the
pod. You did do that.
Which is. So.
Annoying so great. I can be like pause.
We're not recording right now so we need to save your rant.
Just keep your rant inside of you until.
Later. Why do you think I can't just
repeat some of those same points later?
You think they just get burned and then it's like, Oh well.
I. Those points are I.
Have no way to talk about. That, but in this case I
actually agree very much with with what we're gonna.
With the premise. Yeah, with the premise so.
The first one I remember seeing was the Tudor black base Ceramic
Visa Cash App, which is a horrible name.
Well, yeah, I. Get it?
It is actually a cash app, but you know, it's terrible, but
it's the they they did the black base ceramic with a blue dial
and I guess they made a bunch for the the whole team and the.
Team is racing, racing, right I. Think it's F.
One. Yeah, it's F1.
OK. Yes, yes, yes, this is F1.
And then I saw that they made another version of the black
base ceramic for the same folks, but they only made two of them.
And it has what they were calling a chameleon dial, but
really it's just rainbow Y. I don't like lizards, but I like
chameleon dial. Yeah, you're from Florida.
How do you not? Like that's why I don't because
as as I. What is that?
I'm playing. Sad music.
I'm playing sad music. OK, so I could tell my sad
story. Can you do a little sound music
as a young? No, as a young.
As a young girl in Florida, even though I was very sporty, I did
not like lizards. I liked other things.
I was like considered a tomboy. Lizards.
Well, no, but I was a tomboy. OK, which I don't like that name
anymore. But you're air quoting Tomboy.
Yeah, this is a very outdated. Yes, yes, yes.
That's what I was considered growing up.
But the thing I really didn't like were lizards especially.
And then the the boys in my class would chase me with
lizards, but not like just like. A crush on you?
Not just like in a fun way. They would like corner me where
I was like in like, no. That's bullying.
Behind a door like lizard towards the face and.
They would. I wouldn't like lizards.
They would put the lizards on the ears like earrings I guess.
Lizard do that. They'll just grab onto your
viewer and dangle. Yeah.
So I don't like. Fortress to the Lizard.
I know, I know. And I don't like those little
lizards. Yeah, so I'm sorry.
It's actually not the lizards fault.
No. Now when I think about no the.
Poor little lizards, they were being worn as earrings.
No one should be. Worn as earrings shoved in
monsters faces, me being the. Monster, OH.
OK, OK. We really.
That was a really. Sad story.
Let's talk about watches. I played the sad music to get
you prepared for it. And I went but don't boom.
Yeah, it's a different kind of sad.
OK then. Well, I'm not going in any kind
of order. Tudor Black Bay, Chrono Pink,
which I now have and love. It's amazing, wonderful.
That was like Jay Chu, Giro di Italia, David Beckham, Inter
Miami. It's a.
Little bit of everything. Right, like just a bunch of
pink, no branding, no logos on. It's not an official
collaboration and just kind of celebrating all of these things,
right? Then you have the Tudor Black
Bay 58. Inter Milan just announced what,
a week or two weeks ago? Maybe it's got the two stars on
it, representing the fact that they got their second star.
Yes. And so I do think the
interesting thing about some of these collaborations that
they've been doing are some like are very deep level like this
one. I would consider they put the
two stars on it. They are saying what the
football team did with the Stars, Yeah, which I definitely
understand. Well, you told me that they won
20 championships and you get one star for every 10 championships,
Yes. I'm.
Not sure what I know, nothing. About.
I'm pretty sure that's what I said.
OK. Yes, that that is.
What you said, so that's like a deeper level versus like the
pink one doesn't have any branding on it.
So it's like it's interesting to see these different ones and
then Chameleon and then. And this one is a limited
edition sold to the public. They made 1900 and eight of
them, they are numbered, right? Whereas like the Black Bay
Chrono Pink is not numbered. No one knows how many they're
making. It is available to the public.
Then you had that black based ceramic, the blue dial not
available to the public. They made some of them, who
knows how many. But then the chameleon dial,
they only made two of them, right?
Like and not available to the public.
So they are doing. All over the.
Place. But this is interesting to see
they are doing a lot of these like not available to the
public. Those are the ones that are more
going to get this cool press because they're associated with
the winner of something or the person who gets it.
Yeah. Yeah, So Speaking of winner,
then you have the Tudor FXD Chrono Cycling Edition, Guiro de
Italia limited edition. Only two are ever made, not
available to the public. One was for the winner of the
Tudor time trial. One was for the winner of the
Guiro. It's the same dude.
He he won both. Yeah, good job.
It's for today, Pogachar. Amazing, amazing performance.
But what I care about is the watch.
So I like the cycling edition. I think it looks awesome.
I want one, but this pink one is even better.
Yeah, the slight change to the pink, because it's red
otherwise, right? They took the red accents on the
dial and they made them pink and a cool pink strap.
So that's pretty cool. So he has two of them.
He can double wrist them, which he probably won't do in.
In fact, in in the photo of him holding the trophy, he was
wearing a pink strapped Reshard meal.
Whoopsie. Okay, that didn't workout quite
well. Quite, quite expected.
And then you have the Alingi FX D's that we're not from this
year. That's is it a year ago, maybe a
year ago, yeah. The the there's a chrono and
just the time only. And that's the sailing racing
team, right? I think this is the part where,
OK, we've just rattled them off. There's also like World Rugby
with Sarah Harini from New Zealand.
They're doing stuff with the World Surf League.
They're doing something with Jay Cho, a recording artist.
So it's like, OK, what we started talking about is there's
like this Venn diagram and Tutor is doing a bunch of things.
So like think of them in the middle of the Venn diagram,
which is also where a watch collector who follows Tutor is.
But actually they're doing all of these quite different, even
though they're in the sports zone.
Most of them are in. Sports But just because you're a
fan of rugby doesn't mean you like Pro Cycling, F1, sailing,
surfing, football or. Even if you like multiple, it's
probably like two of. Them maybe you like 2 So you're
seeing tutor, yeah. Twice.
Really. You're saying tutor, you know,
two times. Not for us.
We're we're seeing it all the time.
We're like these limited editions.
Tutor is everywhere. Tutor's doing everything but
actually. You're more than likely a fan of
one of those things. Let's say you're into F1 and
then you're just seeing the one you're just seeing tutor show up
that one time, right? Or cycling, same thing.
It's so I I really think that we have a skewed perspective as
watch enthusiasts. Yeah, because we're always see
ourselves and everyone else in the middle of the Venn diagram
of I collect watches, therefore I I like, you know, everyone is
like me it. It so if you are a fan of the
this this the thing about being into the brand itself, right
because then you're a fan of the brand, then you're gonna see all
the things that brand does but for the regular folk right just
humans living their human lives around the world yes.
Like regular humans? Regular humans who are not fans
of watch brands, they're not seeing this whole picture.
Yeah. And so the vast majority of
people 'cause the majority of people are just folks.
Right. They are not gonna see this and
they will not feel like it's over saturated that tutor is
just everywhere. Yeah, but for us, we're like, oh
look, tutor's doing so many things.
Yeah. But it's actually very spread
out and obviously like with any brand, you have a big plan.
But what I think is that if you look at like, you know, you have
maybe Omega, they're like always showing up on the red carpet.
That's like one of their touch points as a brand, but it's not
the only one. Then they're trying to spread
out to different, you know, then they have like this sort of NASA
partnership and you know, so even though like moon swatches
and you know, so you have all these different things, but it's
interesting to think about like as the watch enthusiasts, we see
them all, but each thing is meant for a very different
target audience, which also leads to like, it wasn't made
for you. I had this concept for Vu that
we would just like just do an episode where we would just like
tell about a partnership. And then, you know, the typical
thing from a lot of us, including myself, is like, who's
that made for? And then the joke is like, it's
not made for you. Like one of those shows where
like everyone says it like. Like.
Well, you said we couldn't do it because it it only lasted one.
It's not made for you. It's not a very good joke.
Oh, no, I just meant like to do it over and over throughout an
episode. Yeah, I just got the stink eye.
I got the really bad stink eye. Oopsie.
Wow. So, OK, OK, OK, OK, OK.
One fun side note here, Inter Miami, Inter Milan, they are
both football teams in different places that start with them.
Yes, also known as soccer in the US because we're.
I think all all, all people know that, but maybe not.
I don't know. And so they are not, they're not
only not part of the same entity, even though they have
very similar names, but they are like in battle over the name
Inter. OK, 'cause Inter Milan has
existed for longer. So once again in the Venn
diagram, tutors in the middle, tutors in the.
Middle. So supposedly, you know, I
actually, I don't know why, but got suddenly interested in this
and maybe Inter Miami might have to change their name.
This is the kind of drama Vu just eats up.
Legal drama. OK, OK.
Oh, there's. It was interesting though, you
know, you have Inter Milan, Inter Miami.
I could actually see, let's say it was a different city, Inter
Chicago might actually feel less like impeding on someone else's
IP. You know, like it's not
necessarily a direct infringement, but that the
potential confusion. But when one is Milan and one is
Miami, those are different places.
But if you just glance at it, you could confuse it.
But now I know that one is a royal blue and one is a pink.
So actually Tudor has been helping me discern the two via
color stories. I will say that watch, the Inter
Milan watch really opened my eyes because if you had
described this watch to me, it's a Black Bay 58.
It has the bezel of the original black Black Bay 58.
So gilt numerals and or not indices, but markings and then
the red triangle up at 12. But then the dial all gilt
indices and hands and then it's blue.
But it's like this few may, Yeah.
It's beautiful. It fades out to black on the
edges. I wouldn't have thought that
would work. Yeah, I think.
Really. Oh wait, it's blue and gold
again. Yeah, you love blue and gold.
That's why it's your new. It's your new.
It's my new favorite thing is blue and gold.
I want blue and gold everything. I think it's really interesting
to see. I mean, Tudor has really come
into their own. I think by doing all of these,
all these partnerships and additions to me actually also
sets them apart so far from Rolex.
Rolex is like they're a sponsor, but they're not typically doing
like a special edition for something.
So this really carves out a space for Tudor of like, hey,
we're gonna do these custom, we're gonna do these one off.
We're more playful, we're more bold, like we're born to dare.
And I think that's a really, it's an interesting approach
because it gives Tudor their own brand in such a big way.
And even though we see that brand as being everywhere, it's
actually really cool to think about all these like pockets of
people that now are learning about it.
For me, when I was very early and watch collecting, that is
where or when I was getting into more of the, I guess watch
enthusiasts collecting world and then Lady Gaga was an ambassador
for Tutor. That brand recognition actually
really was very strong for me. Like, oh, there's this cool
musician that I know it like made the name Tutor something
that I knew about. And like that's a part of it
too, is that it's not one single instance where you know, you see
the watch on the Giro de Italia winner and you're like, I got to
have a tutor. But it's many, many, many times
of seeing it. So actually, a brand needs
people to see their name and their watches a lot more than
once before they go to the store and buy one.
Yeah, that's true. It's it is about exposure, not
necessarily direct sales. Yes, exactly.
I I don't know if I ever saw a watch on someone and just
thought because that watch is on them, I want that watch.
However, I absolutely feel like you get that exposure over and
over. Daniel Craig doing Bond with
Omega, Like you see it over and over and you start to maybe
associate these watches with James Bond.
Yeah. Or it's a jumping off point for
you to be like. Interesting.
Yeah, it's an interesting connection because depending on
how you think about things, but I could see a lot of people then
thinking like, well, these watches can handle spy work.
Oh yeah, that's. Surely, surely they can handle
my life. My me typing on my laptop.
Yeah. I mean which is.
The most basic analyst work right and not full spy just.
An analyst in the movie, they're not getting the Omega, no the
person on the computer like I am.
Let's celebrate the analysts. Yeah, OK.
I feel that I was unfair in judging the humor of the episode
that you proposed, because I actually here's the thing.
I really want to do that episode.
I just don't think we could over and over say it's not for you.
That was the only part. Well, but I really want to do
and it's not for you episode. Yes, but we'll have a, we'll
record a bunch of friends and then.
Saying it's not. For you, not for you.
Because it's got to. Be like that game show feel.
Yeah, the game show feel OK, OK, tell us if you love this episode
idea so much. And you definitely.
Want this one likes you more, so of course they're going to
support that. I don't know why.
What did I do? I don't know.
You don't like people? Oh wait, you mean I can't just
say I don't like people all the time and then have them like me?
Yeah, exactly. Weird.
I do like individuals. Have a great day everyone.
That was a fun way to ask. Yeah, bye, Bye.