1 00:00:08,760 --> 00:00:11,720 Welcome to this Watch live. Hi, I'm Lydia Winters. 2 00:00:11,760 --> 00:00:14,800 And I'm Fubui, and Lydia's coming home. 3 00:00:15,520 --> 00:00:19,680 Yes, The next episode I'll be at home and we'll be recording 4 00:00:19,680 --> 00:00:23,120 together. Hopefully we I convince you to 5 00:00:23,120 --> 00:00:26,440 record in the evenings now. Wait, I'm down with recording in 6 00:00:26,440 --> 00:00:27,240 the evenings? What? 7 00:00:27,360 --> 00:00:29,120 Well, I've been doing it this whole time since you've been 8 00:00:29,120 --> 00:00:30,960 gone. I know, but it's perfect. 9 00:00:30,960 --> 00:00:33,040 No more mornings. No more mornings. 10 00:00:33,040 --> 00:00:37,800 The big difficulty is that evenings don't have as hard of a 11 00:00:37,800 --> 00:00:40,840 cut off time as our mornings have and. 12 00:00:40,840 --> 00:00:44,720 So it doesn't sound as cool in the commitment of like we record 13 00:00:44,720 --> 00:00:47,600 at night as like we get up and record in the mornings. 14 00:00:47,600 --> 00:00:50,800 Yeah, it sounds cool. Record in the morning sounds way 15 00:00:50,880 --> 00:00:54,560 cooler. Also, it has made us have. 16 00:00:54,600 --> 00:00:55,720 A. Get up in the morning. 17 00:00:55,920 --> 00:00:59,920 Schedule for the morning. OK, we'll we'll table this and 18 00:00:59,920 --> 00:01:00,920 see what what happens. We. 19 00:01:00,920 --> 00:01:03,160 Don't need to debate this on our actual. 20 00:01:03,160 --> 00:01:07,240 Podcast but everyone please be with me night time recording. 21 00:01:07,880 --> 00:01:10,800 But the next time you hear us, Lydia. 22 00:01:10,800 --> 00:01:12,440 We're together. Good sound. 23 00:01:13,120 --> 00:01:15,200 Yes, and I will have better sound and we'll be together. 24 00:01:15,200 --> 00:01:19,280 Yeah. So at Calico, Calibers asks, 25 00:01:19,920 --> 00:01:23,960 longtime listener, first time questioner, some comments of 26 00:01:23,960 --> 00:01:26,960 yours in a recent podcast trigger this question. 27 00:01:27,480 --> 00:01:30,600 What are some of the things that brands do in their sales 28 00:01:30,600 --> 00:01:33,960 boutique experience that put you off the brand? 29 00:01:34,120 --> 00:01:37,120 And inversely, what does a great experience look like? 30 00:01:38,360 --> 00:01:40,920 So a fun thing, first of all is hi, Kayla. 31 00:01:41,080 --> 00:01:44,280 Hi. We know Kayla in real life. 32 00:01:44,760 --> 00:01:49,000 And one time she wrote to me and was like, I just saw you on 33 00:01:49,000 --> 00:01:52,680 watch Gringa's live stream and I had no idea you were into 34 00:01:52,680 --> 00:01:55,040 watches. And so now we get to talk 35 00:01:55,040 --> 00:01:57,160 watches and it's so fun and amazing. 36 00:01:57,160 --> 00:02:01,560 So hi Kayla. OK, OK We'll start with bad 37 00:02:01,560 --> 00:02:04,640 things. The number one thing. 38 00:02:04,720 --> 00:02:06,400 Yeah, we'll start with bad and then go to good. 39 00:02:06,400 --> 00:02:10,759 But the number one thing I I feel like that really puts me 40 00:02:10,759 --> 00:02:15,080 off of like a brand boutique especially, is if I feel like 41 00:02:15,080 --> 00:02:20,000 I'm already being prejudged like gender clothing, that feeling 42 00:02:20,000 --> 00:02:22,840 that someone's like sizing me up, They're like that. 43 00:02:22,840 --> 00:02:26,520 I need to like, put my watch out so they'll take me seriously. 44 00:02:26,960 --> 00:02:29,680 I don't like any of that. It it it feels very icky. 45 00:02:29,760 --> 00:02:33,160 No, I've heard a lot of stories, especially gender. 46 00:02:33,200 --> 00:02:37,040 Unfortunately, a lot of women walk into a boutique and they 47 00:02:37,040 --> 00:02:41,880 are taken to what that salesperson thinks a woman's 48 00:02:41,880 --> 00:02:44,640 going to want. Which immediately makes you like 49 00:02:44,640 --> 00:02:48,400 no thank you, I'm out of here. Yeah, and then there's probably 50 00:02:48,400 --> 00:02:51,520 some women who don't know yet, because maybe they're very new 51 00:02:51,520 --> 00:02:54,360 to watches and they don't even know what they want yet, and 52 00:02:54,360 --> 00:02:58,880 they're already being shown one very small section of this 53 00:02:58,880 --> 00:03:02,440 bigger brand. And I think that's just bad. 54 00:03:02,720 --> 00:03:05,520 Right. Like but that that does remind 55 00:03:05,520 --> 00:03:11,760 me that the brand boutique, so I we the way we differentiate this 56 00:03:11,760 --> 00:03:14,760 from like an authorized dealer is an authorized dealer has many 57 00:03:14,760 --> 00:03:17,360 brands, the brand boutique has a single brand. 58 00:03:17,360 --> 00:03:22,560 So it should represent the most core like values, principles, 59 00:03:22,560 --> 00:03:26,400 branding of the brand. So I typically have an even 60 00:03:26,400 --> 00:03:30,480 higher standard for a brand boutique because that should be 61 00:03:30,480 --> 00:03:35,120 the purest execution than an AD who has a bunch of things to 62 00:03:35,120 --> 00:03:38,720 deal with a. Multi brand boutique #1 is 63 00:03:38,720 --> 00:03:41,720 usually independent of any of those brands, right? 64 00:03:42,800 --> 00:03:47,440 A mono brand boutique is not always run by the brand 65 00:03:47,440 --> 00:03:52,120 themselves, however, they should be dictating how it's run. 66 00:03:52,560 --> 00:03:55,640 So what does it look like? How should people be trained? 67 00:03:55,760 --> 00:03:59,640 What is important to them? And like you said, values right. 68 00:03:59,640 --> 00:04:02,200 Yes. And as a consumer, this is your 69 00:04:02,200 --> 00:04:05,160 experience with the brand outside of their social and 70 00:04:05,160 --> 00:04:10,040 their this is like the in real life, yes, I'm going to spend 71 00:04:10,040 --> 00:04:13,520 time with this brand. Yes, this is their chance to 72 00:04:13,520 --> 00:04:16,920 show you who they are, who they, how they see themselves, how 73 00:04:16,920 --> 00:04:20,920 they see their product and also kind of how they see you, the 74 00:04:20,920 --> 00:04:23,240 customer, like who are they looking for? 75 00:04:23,520 --> 00:04:26,160 And yes, but don't prejudge me. So back to the list. 76 00:04:26,160 --> 00:04:27,600 Bad things. Don't prejudge. 77 00:04:28,040 --> 00:04:31,080 Don't prejudge. I think another big thing is not 78 00:04:31,200 --> 00:04:35,000 listening right from the get go and not asking with questions. 79 00:04:35,520 --> 00:04:38,800 That's kind of similar that to the prejudging because you kind 80 00:04:38,800 --> 00:04:42,200 of say, oh, I look at you and I think you should go with this. 81 00:04:42,760 --> 00:04:45,840 Like, I already know what you need, I don't need to ask you 82 00:04:45,840 --> 00:04:49,160 anything. Whereas in reality and so people 83 00:04:49,160 --> 00:04:52,920 come to us for advice quite often about watches, right? 84 00:04:53,240 --> 00:04:58,640 And like typically we start with just questions, questions about 85 00:04:58,640 --> 00:05:00,800 budget, questions about what they already know, what they I 86 00:05:00,800 --> 00:05:03,120 have. Like a 10 page questionnaire 87 00:05:03,120 --> 00:05:06,080 that I'm like, look, I know we're talking about this and 88 00:05:06,080 --> 00:05:11,000 this is overwhelming, but please answer these hundred questions 89 00:05:11,280 --> 00:05:15,760 and then I can help you. But on the prejudging, it like 90 00:05:15,760 --> 00:05:18,320 on the prejudging and like the start, like not starting with 91 00:05:18,320 --> 00:05:20,920 questions. I've done this before where I 92 00:05:20,920 --> 00:05:24,200 had a friend start asking me about questions about watches, 93 00:05:24,240 --> 00:05:26,200 like, hey, I know you know a lot about watches. 94 00:05:26,200 --> 00:05:31,720 I've been thinking about getting a Seiko and I had a very clear 95 00:05:31,720 --> 00:05:35,080 picture in my mind of what type of Seiko he would want, which 96 00:05:35,080 --> 00:05:39,040 would be kind of sporty. But I decided to say, hey, do 97 00:05:39,040 --> 00:05:42,240 you have any watches that you've looked at that you really like? 98 00:05:42,440 --> 00:05:45,400 He loves reggae numerals dress watch. 99 00:05:45,440 --> 00:05:50,320 And I was like, but again, it's surprising without asking some 100 00:05:50,320 --> 00:05:54,440 questions, if I only prejudged yes would not work. 101 00:05:54,600 --> 00:05:57,640 And also, yeah, you would have sent him some probably 102 00:05:57,920 --> 00:05:59,960 recommendations he didn't like. That he hated. 103 00:05:59,960 --> 00:06:03,400 But he'd be super nice and not want to tell you that, you know. 104 00:06:03,400 --> 00:06:07,200 And then one day I would see his yeah Brigade Seiko and I would 105 00:06:07,200 --> 00:06:10,200 be like, whoa, like I was off. Yeah, I was. 106 00:06:10,240 --> 00:06:10,640 Really. I'll. 107 00:06:10,640 --> 00:06:12,960 Recommend that one. OK, another one. 108 00:06:13,200 --> 00:06:17,800 Now this one is more depends on the boutique and the price level 109 00:06:17,800 --> 00:06:21,040 and you know there there are certain qualifications for this. 110 00:06:21,280 --> 00:06:25,440 But in general none of us want to feel like we're being sold to 111 00:06:25,520 --> 00:06:28,760 even though we know that's what you go to a boutique for, right? 112 00:06:29,000 --> 00:06:32,640 Like you go there probably to buy something, but you 113 00:06:33,040 --> 00:06:36,560 especially with expensive watches, you're not usually just 114 00:06:36,680 --> 00:06:40,120 walking in looking at something for the first time and buying 115 00:06:40,120 --> 00:06:41,880 it. Sometimes you are, but they're 116 00:06:41,880 --> 00:06:43,880 not always. So you want to kind of feel 117 00:06:43,880 --> 00:06:49,000 like, OK, it's OK to just look, it's OK to ask questions and 118 00:06:49,000 --> 00:06:52,160 just do this thing. It should not only be about the 119 00:06:52,160 --> 00:06:53,920 sale. And I don't like when it feels 120 00:06:53,920 --> 00:06:57,400 like someone's like, put it, box it up, size it to the wrist, 121 00:06:57,520 --> 00:06:59,640 What's the credit card? Ready. 122 00:07:00,120 --> 00:07:03,400 I feel very. I'm like, OK, you know, so that 123 00:07:03,400 --> 00:07:05,320 is a definite turn off. Yeah. 124 00:07:05,320 --> 00:07:09,200 I think luckily a lot of the brand boutiques that I've been 125 00:07:09,200 --> 00:07:12,160 to, they are trying to create like more of an experience. 126 00:07:12,160 --> 00:07:14,400 Yeah. So then there is, it doesn't 127 00:07:14,400 --> 00:07:18,200 feel quite as pushy, but I I completely agree. 128 00:07:18,200 --> 00:07:19,040 We've seen it. I have. 129 00:07:19,280 --> 00:07:23,080 We have seen it happen too. So I don't think any of these 130 00:07:23,080 --> 00:07:27,480 things are things a brand needs to do at their boutique, right, 131 00:07:27,480 --> 00:07:31,520 Because like this is just a list of things we think based on our 132 00:07:31,520 --> 00:07:35,480 brand experience and our real life experience that brands 133 00:07:35,480 --> 00:07:38,680 would benefit from doing this at their boutique because I think 134 00:07:38,680 --> 00:07:41,320 they'd sell more watches. This is just really, well, we're 135 00:07:41,320 --> 00:07:43,280 talking about good sales tactics. 136 00:07:43,760 --> 00:07:46,800 Number one, be curious. Ask questions. 137 00:07:46,960 --> 00:07:49,360 I love when someone's like what are you looking for? 138 00:07:49,360 --> 00:07:52,920 What are you interested in? What do you have like that is a 139 00:07:52,920 --> 00:07:57,080 good experience for me? And I think you like they should 140 00:07:57,080 --> 00:08:01,280 meet you where you are in your journey, and you won't. 141 00:08:01,520 --> 00:08:03,960 You have to start with being curious, otherwise you won't 142 00:08:03,960 --> 00:08:06,480 know where someone is. But like someone may be very 143 00:08:06,480 --> 00:08:08,840 experienced, someone might be completely brand new. 144 00:08:09,040 --> 00:08:12,480 You should not treat those two people the same way, right? 145 00:08:12,480 --> 00:08:13,760 You're going to show them different things. 146 00:08:13,760 --> 00:08:15,440 You're going to ask them different questions. 147 00:08:15,640 --> 00:08:18,280 So you kind of have to meet them where they are in their 148 00:08:18,280 --> 00:08:21,400 experience, in maybe their budget, in, you know, there's a 149 00:08:21,400 --> 00:08:25,000 series of questions that will put you in the right mindset to 150 00:08:25,000 --> 00:08:28,800 help that customer. So this is it like this is also 151 00:08:29,440 --> 00:08:31,440 this is just sales one O 1 right you? 152 00:08:31,640 --> 00:08:33,480 Know your product. That's another one. 153 00:08:33,600 --> 00:08:37,600 And it's like know your product, be patient like you know. 154 00:08:37,799 --> 00:08:38,559 Yeah, yeah, yeah. Be. 155 00:08:39,559 --> 00:08:42,960 Curious. And if it's a really expensive 156 00:08:42,960 --> 00:08:48,000 brand, the experience should fit that price point, right? 157 00:08:48,080 --> 00:08:51,680 Yeah, You're going to forgive the lower price point, more 158 00:08:51,680 --> 00:08:54,960 accessible brands for doing things a little bit differently 159 00:08:55,400 --> 00:09:00,040 then they you don't have to have quite so much of that, you know, 160 00:09:00,720 --> 00:09:06,360 impressiveness, but if your watches cost the same as a 161 00:09:06,360 --> 00:09:08,720 house. Then house watches. 162 00:09:08,920 --> 00:09:12,480 House watches, right. Then you expect a certain level 163 00:09:12,480 --> 00:09:15,680 of pump, right? Like that's just part of the 164 00:09:15,680 --> 00:09:19,720 experience. So I yeah, I think, I think 165 00:09:19,760 --> 00:09:24,320 these brand boutiques there are they're doing a lot of things 166 00:09:24,320 --> 00:09:26,280 right. They could be even better. 167 00:09:26,280 --> 00:09:29,160 Just they just need to come take our course and we'll we'll teach 168 00:09:29,160 --> 00:09:30,920 them everything you. Need to know Sometimes they're a 169 00:09:30,920 --> 00:09:36,160 little more focused on the decor and look as the brand versus the 170 00:09:36,160 --> 00:09:37,720 experience. Yeah, yeah, yeah. 171 00:09:37,760 --> 00:09:39,360 All right. Well, we'll teach. 172 00:09:39,360 --> 00:09:41,680 Them, but they'll they they're all listening to this podcast, 173 00:09:41,680 --> 00:09:45,960 so it's fine. Please forward this podcast to 174 00:09:45,960 --> 00:09:49,320 your nearest brand boutique. We'll set them straight. 175 00:09:49,400 --> 00:09:52,560 For you, you're like you have to decide if you think you're good 176 00:09:52,560 --> 00:09:57,640 or bad. At Watch Medicine Asks any High 177 00:09:57,640 --> 00:10:01,640 Horology brand or model you folks are interested in getting. 178 00:10:02,520 --> 00:10:06,920 Oh OK, so first of all, my question was like high horology, 179 00:10:07,160 --> 00:10:09,560 hot horology. Like what are all the 180 00:10:09,560 --> 00:10:12,240 differences? We've kind of disagreed even 181 00:10:12,240 --> 00:10:18,080 about what this means because I I looked it up and back in 2017 182 00:10:18,760 --> 00:10:25,000 this basically, well, it's called the Federation of or 183 00:10:25,000 --> 00:10:29,800 Lingerie Me. Just calling it hot horology. 184 00:10:30,080 --> 00:10:38,160 Like an American, in 2017 this organization released this white 185 00:10:38,160 --> 00:10:44,960 paper that essentially defines 7 areas of expertise which brands 186 00:10:44,960 --> 00:10:50,080 could be measured by to be defined as hot horology. 187 00:10:50,720 --> 00:10:51,800 Perfect. Right. 188 00:10:52,000 --> 00:10:58,000 It's high end artistic watchmaking is the way you were 189 00:10:58,000 --> 00:11:00,520 seeing it as. I was seeing it as, yeah, like 190 00:11:00,520 --> 00:11:03,640 high art watchmaking, which could be either on the like 191 00:11:03,640 --> 00:11:06,960 jewelry side or the technical side. 192 00:11:06,960 --> 00:11:11,680 But they have defined these seven areas as R&D and 193 00:11:11,680 --> 00:11:16,520 production style and design history and DNA. 194 00:11:16,800 --> 00:11:19,920 That's a cool one. Distribution and after sales 195 00:11:19,920 --> 00:11:22,640 service, that one's much more boring. 196 00:11:22,680 --> 00:11:25,840 Something but important collectors. 197 00:11:26,320 --> 00:11:30,200 Interesting. Brand, image and communication. 198 00:11:30,200 --> 00:11:33,120 So that's their seven areas of expertise. 199 00:11:33,320 --> 00:11:37,560 And with that, in 2017 they named 64 brands. 200 00:11:37,560 --> 00:11:43,160 I'm not gonna list them all, but I was a little bit surprised by 201 00:11:43,160 --> 00:11:49,240 some of the brands that were listed like because of how I 202 00:11:49,240 --> 00:11:56,920 think of OT or lingerie like Rolex, Panerai, IWC, Tag, Hoyer. 203 00:11:56,920 --> 00:12:02,800 Like these are brands that were on this original 64 and that 204 00:12:02,800 --> 00:12:04,360 doesn't. Yeah, I'm a little like image, 205 00:12:04,880 --> 00:12:06,480 Yeah, yeah, yeah. It's. 206 00:12:06,920 --> 00:12:09,200 Sorry, Federation, there was also. 207 00:12:09,560 --> 00:12:14,080 Basheron and Patek and AP. And you know all of these other 208 00:12:14,080 --> 00:12:17,280 brands and smaller independent brands as well. 209 00:12:18,760 --> 00:12:23,400 So some of it really made sense with what I thought, and some of 210 00:12:23,400 --> 00:12:28,960 it absolutely was dissonant with what I thought my definition was 211 00:12:28,960 --> 00:12:31,880 of hot horology. Yeah, 'cause one of the brands I 212 00:12:31,880 --> 00:12:34,840 think of which I'll talk about in a minute, it was not on the 213 00:12:34,840 --> 00:12:37,800 list. Yeah, yeah, yeah. 214 00:12:38,120 --> 00:12:42,080 But I like if we just call them all fancy pants watches. 215 00:12:42,840 --> 00:12:45,560 Fancy Pants watches. Yeah, we're like, hey, look, 216 00:12:45,800 --> 00:12:48,040 high heroology is a fancy pants watch. 217 00:12:48,080 --> 00:12:52,440 And you can define whether that means it's, you know, tons of 218 00:12:52,440 --> 00:12:57,280 gold and and gem setting or that's like, you know, the most 219 00:12:57,280 --> 00:12:59,200 complication. So you're saying fancy pants? 220 00:12:59,200 --> 00:13:02,840 We're gonna walk away from the Federation's definition. 221 00:13:02,920 --> 00:13:05,080 And go with and. We're gonna go with our own 222 00:13:05,080 --> 00:13:07,120 definition, which is Fancy Pants watches. 223 00:13:07,200 --> 00:13:07,760 All right? Yeah. 224 00:13:08,000 --> 00:13:10,280 So, so my. Fancy Pants Watch. 225 00:13:10,440 --> 00:13:14,680 The one that I've really been seeing a lot more quite quite 226 00:13:14,680 --> 00:13:17,880 recently and that I think is awesome is Jacob and Co and 227 00:13:17,880 --> 00:13:21,400 their their tagline is inspired by the Impossible. 228 00:13:21,520 --> 00:13:23,160 And you're interested in getting one? 229 00:13:23,800 --> 00:13:27,760 That's the question. Oh no, I was just thinking. 230 00:13:28,080 --> 00:13:31,280 Well, no, definitely not. OK, OK. 231 00:13:31,280 --> 00:13:35,320 OK. I just am dreaming here of like 232 00:13:35,880 --> 00:13:38,800 you know I'm. Just saying the question did say 233 00:13:39,200 --> 00:13:43,240 interested in getting. Well, OK, I am interested in 234 00:13:43,240 --> 00:13:45,480 getting it. I don't have to be realistic 235 00:13:45,480 --> 00:13:47,520 right now. I want to have Rihanna's Jacob 236 00:13:47,520 --> 00:13:54,320 and Co Anklet and and choker and you know Lana Del Rey also just 237 00:13:54,320 --> 00:13:56,880 got a cool Jacob and Co. I'm just going to go for it. 238 00:13:56,880 --> 00:14:00,760 This is interested in. I don't have that's very a very 239 00:14:00,760 --> 00:14:04,280 loosey goosey definition. There is interest that I have. 240 00:14:04,480 --> 00:14:08,760 I just think very cool. Or recently we saw our friends 241 00:14:08,800 --> 00:14:12,200 from Deluxe Ken and Pay. They have MBM FS. 242 00:14:12,520 --> 00:14:15,280 First time I was seeing them, that felt like to me, I was 243 00:14:15,280 --> 00:14:18,400 like, that's high horology. It's like cool to look at. 244 00:14:19,520 --> 00:14:22,560 You just want to stare at it and it's a fancy pants watch. 245 00:14:22,720 --> 00:14:24,360 Those were fancy pants watches, right? 246 00:14:24,360 --> 00:14:27,240 I wore one for a while. It was pretty cool. 247 00:14:27,880 --> 00:14:29,200 OK. What's on your dream? 248 00:14:29,240 --> 00:14:31,440 What's on your realistic? Yes, I. 249 00:14:31,560 --> 00:14:32,120 Wrote. I wrote. 250 00:14:32,520 --> 00:14:35,240 Interested in getting, I guess when it says interested in 251 00:14:35,240 --> 00:14:36,680 getting. Yeah, exactly. 252 00:14:37,080 --> 00:14:43,880 So, but OK, OK now I kind of still stuck with what it felt 253 00:14:43,880 --> 00:14:46,640 like was the vibe of the Federation. 254 00:14:47,280 --> 00:14:48,480 OK. And you? 255 00:14:48,480 --> 00:14:49,400 Can keep your. Definition. 256 00:14:49,760 --> 00:14:52,640 Who likes definitions? There the brand is on their 257 00:14:52,640 --> 00:14:55,120 current website. OK, fair enough. 258 00:14:55,800 --> 00:14:58,920 And the one I picked was not. Will not consider this high 259 00:14:58,920 --> 00:15:04,080 heroology. OK, the Grand Seiko SLGW 003? 260 00:15:04,080 --> 00:15:06,520 That's the one that was just announced and watches and 261 00:15:06,520 --> 00:15:10,840 wonders. It is their new hand wound 262 00:15:10,960 --> 00:15:15,520 movement. It's their first hand wound high 263 00:15:15,520 --> 00:15:21,360 beat movement that they've made in 50 years and just look at it, 264 00:15:21,600 --> 00:15:25,200 it is absolutely gorgeous people. 265 00:15:25,280 --> 00:15:27,640 I mean for the past few years like a lot of people complain 266 00:15:27,640 --> 00:15:31,200 that Grand Seiko's been getting expensive and that's compared to 267 00:15:31,200 --> 00:15:33,880 what it used to be. And yes, they they have been 268 00:15:33,880 --> 00:15:35,360 releasing more expensive watches. 269 00:15:35,360 --> 00:15:38,560 I do think they also still maintain a lot of watches at a 270 00:15:38,560 --> 00:15:40,240 much more attainable price point. 271 00:15:40,480 --> 00:15:43,320 But they've also, especially with this new Evolution 9 272 00:15:43,320 --> 00:15:47,800 series, pushed into completely new pricing territory for what 273 00:15:47,800 --> 00:15:53,440 we're used to for the brand. But like what was, when I looked 274 00:15:53,440 --> 00:15:56,200 at Grand Seiko, it wasn't just about the absolute price point, 275 00:15:56,200 --> 00:15:58,800 but it was like what were you getting for that price? 276 00:15:59,000 --> 00:16:02,560 And it always felt with Grand Seiko that that for the price 277 00:16:02,560 --> 00:16:04,400 you were getting much more watch. 278 00:16:04,920 --> 00:16:09,240 So you're taking like that that Grand Seiko is a high herology 279 00:16:09,240 --> 00:16:13,200 brand and then you're just picking a model that they have 280 00:16:13,240 --> 00:16:14,960 that is not high herology? No. 281 00:16:15,480 --> 00:16:17,560 Not at all. You think this one is? 282 00:16:18,160 --> 00:16:20,840 I mean, it depends on your definition of high herology, 283 00:16:20,840 --> 00:16:22,640 but. Is it a fancy pants watch? 284 00:16:23,520 --> 00:16:24,960 It is. It is a dress watch. 285 00:16:25,600 --> 00:16:29,800 OK? The dial is Birch bark. 286 00:16:30,120 --> 00:16:31,720 Inspired. You know they've done Birch 287 00:16:31,720 --> 00:16:35,000 tree, they've done night Birch, which is Birch trees at night, 288 00:16:35,160 --> 00:16:40,280 and now it's zoomed in to the bark on a Birch tree, and on the 289 00:16:40,280 --> 00:16:45,320 back they have a little wagtail. You just want to talk about this 290 00:16:45,320 --> 00:16:47,400 watch? I well, hold on. 291 00:16:48,400 --> 00:16:50,360 There was a question about watch. 292 00:16:50,520 --> 00:16:51,760 I'm going to talk about this watch. 293 00:16:52,280 --> 00:16:57,080 It's a beautiful movement when you look at the execution of 294 00:16:57,080 --> 00:17:01,160 that movement and you're like, OK, this is an $11,000, watch. 295 00:17:01,720 --> 00:17:05,800 That movement I don't think you can get from anyone else at 296 00:17:05,800 --> 00:17:10,920 $11,000 for what you're getting. Also a cool thing is that we we 297 00:17:10,920 --> 00:17:14,760 met the designer. He had that, and we actually got 298 00:17:14,760 --> 00:17:16,960 to see the little wagtail. Yeah, yeah, little. 299 00:17:16,960 --> 00:17:19,040 Wagtail at watches and wonders, which is really cool. 300 00:17:19,440 --> 00:17:24,839 I just for what you get you're getting a high horology watch 301 00:17:25,160 --> 00:17:30,680 for $11,000 and I think that this watch is also it was it was 302 00:17:30,680 --> 00:17:34,480 like as if it was designed for me because our house is 303 00:17:34,480 --> 00:17:37,760 surrounded by Birch trees and I photograph wagtails out in the 304 00:17:37,760 --> 00:17:40,560 backyard so. These cute little birds for 305 00:17:40,560 --> 00:17:42,400 those of you who don't. Know if you don't know what a 306 00:17:42,400 --> 00:17:46,120 wagtail is, They are adorable. OK, but outside of Grand Saco, I 307 00:17:46,120 --> 00:17:49,440 would also say also we saw watches and wonders Kudoke. 308 00:17:50,960 --> 00:17:55,440 And they're Kudoke too. I just absolutely love it. 309 00:17:55,920 --> 00:18:00,400 It feels maybe even more like the high heroology thing because 310 00:18:00,400 --> 00:18:02,960 it's one maker making them. Yeah, I do. 311 00:18:03,240 --> 00:18:08,400 I do feel like there is some piece of this like handmade, but 312 00:18:08,400 --> 00:18:12,760 I think that's also hard in watches like because, you know, 313 00:18:12,760 --> 00:18:14,720 many things are handmade, but what? 314 00:18:15,080 --> 00:18:16,760 They're almost all handmade, like. 315 00:18:16,760 --> 00:18:18,000 That's well, yeah, that's the thing. 316 00:18:18,000 --> 00:18:21,240 You know, like the the Swatch has figured out how to 317 00:18:21,400 --> 00:18:25,080 completely assemble a watch. You know, with just machines, 318 00:18:25,400 --> 00:18:27,440 but otherwise there's a lot of hand. 319 00:18:28,320 --> 00:18:31,640 Crafts. In watches, it's just what level 320 00:18:31,720 --> 00:18:34,760 of craft are they putting into each watch and I to. 321 00:18:34,760 --> 00:18:37,160 Become a fancy pants watch. Yeah. 322 00:18:37,160 --> 00:18:40,920 And with Grand Seiko and with Kudoke and definitely with Jacob 323 00:18:40,920 --> 00:18:44,600 and Co, there is a lot of handcraft in that. 324 00:18:45,240 --> 00:18:47,880 So, yeah, I think we fulfilled the brief, yes. 325 00:18:49,320 --> 00:18:52,480 I'm sorry that we did definitely not answer your question. 326 00:18:52,480 --> 00:18:53,520 Watch Madison. Wait, wait. 327 00:18:53,720 --> 00:18:55,880 I did. I feel like that, dude. 328 00:18:58,000 --> 00:19:00,800 Alright, tomorrow you're going to be here. 329 00:19:01,280 --> 00:19:04,280 Yeah, get ready for better sound by early. 330 00:19:04,280 --> 00:19:05,120 Bye. Bye.