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I was not a boring investor. 
I was an entrepreneurial 

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investor and I made a lot of 
mistakes. 

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I thought investing should be 
exciting. 

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I didn't know the truth. 
The truth is that economist Paul

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Samuelson, who was the first 
Nobel Pie Prize winner in 

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economics. 
Wow, Paul Samosi and I, I did 

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read some of his work because my
first degrees in economics 

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though that that's that's out. 
Samuelson said investing should 

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be boring. 
It should be like watching paint

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dry or watching grass grow. 
If you want excitement, take 

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$800 and go to Las Vegas, Yeah. 
Casino. 

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I didn't know that. 
I thought investing should be 

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exciting and fun, and I lost a 
lot of money. 

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I had excitement, That's first. 
The household is means. 

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I've lost a lot of money and so 
I made a vow to become the 

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boring investor. 
Welcome to the King Dems 

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Podcast, where we share the 
stories of extraordinary people 

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and dissect hot, relevant topics
that shape our world. 

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From visionary leaders to 
trailblazing creatives, we 

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uncover the mindset, strategy, 
and grit behind greatness. 

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Whether it's business, culture, 
or personal growth, we ask the 

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real questions. 
This isn't just conversation, 

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it's transformation. 
The Kingdom's podcast, Your Next

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Breakthrough, starts here. 
Music licensing reimagined. 

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Ladies and gentlemen, we are 
live. 

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And of course, you are once 
again welcome to the Kingdom's 

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broadcast. 
And today I've got with me a 

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very, very special guest 
fighting out of Virginia, United

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States of America. 
Mick Walker, Paul, the board 

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investor Moore, how are you? 
Hey, I'm doing great and it's 

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fantastic to be here. 
Thank you. 

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Wow, I love your name because 
you can actually play on words 

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with it. 
Paul Moore. 

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Everybody wants more in life, 
but are you willing to do more 

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like Paul Moore? 
OK, we will find out. 

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I appreciate you very much as a 
person because you are a symbol 

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of hope, a symbol of 
inspiration. 

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And by the way, I tell people 
this, I would never say behind 

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you what I cannot say in your 
presence, right? 

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So let me report myself to you. 
I said to somebody when life 

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gives you lemons, make lemonade.
Was a person then that person 

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would be Paul Moore. 
So today I'm chilled to welcome 

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an extraordinary guest, Paul 
Moore, a former Ford executive 

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turned real estate mogul, three 
time author and the founder of 

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Welling's Capital known as the 
Boring Investor. 

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What a moniker. 
Paul has flipped the script on 

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what it means to build wealth. 
After selling his company and 

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making millions, he hit rock 
bottom going 2 point. 

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By the way, U.S. dollars. 
Shout out to the Australian 

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dollars in debts before 
rebuilding with a rock solid 

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philosophy. 
Slow, steady recession resistant

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investing. 
Paul has completed over 100 real

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estate deals, hosted the Heat 
podcast How to Lose Money, 

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contributed to Bigger Pockets 
and Fox Business, and helped 

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raise over 800 thousand U.S. 
dollars to fight human 

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trafficking. 
Today, he's here to share how 

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you can build enduring wealth 
while staying aligned with your 

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values. 
Let us dive in. 

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And once again, ladies and 
gentlemen, big welcome the man, 

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the myth and the legend. 
Paul Moore, your, your story's 

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actually inspiring. 
I think that's an understatement

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anyways. 
But you know, from millionaire, 

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you know, to millions in debt 
and back is nothing short of 

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remarkable. 
But what might have shifts 

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helped you turn your financial 
crisis into a comeback story? 

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Well, you know, I'm just kind of
backing up. 

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I sold my company, my staffing 
firm in 1997 and I thought I was

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a full time investor, but you 
know what I was not? 

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I was a full time speculator is 
what I was. 

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More like gambler. 
I made a lot of mistakes and I 

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lost a lot of money. 
I made a lot of money as well, 

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but I went into exactly 10 years
after I had about $2,000,000 in 

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the bank from selling my small 
company. 

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I had two and a half, $1,000,000
in debt and my business partner 

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said I can't do this anymore. 
It was late 2007. 

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We didn't know we were plunging 
off the financial Cliff into 

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2008 and. 
Whoa. 

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We knew there was, you know, we 
knew the economy was on shaky 

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ground. 
We just didn't know how bad it 

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really would be. 
That was a part time. 

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It was a bad time and so we had 
had to decide what to do next. 

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So I called together my family, 
I called my CPA and her husband 

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and a couple friends and I said,
we've got an idea. 

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I've got an idea. 
I feel like God wants me to 

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start giving our way out of 
debt. 

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And they looked at me like. 
Reverse psychology, Yeah. 

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It's Jared. 
We're, you know, I said our back

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is against the wall. 
We're in really big trouble. 

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It looks like the economy is in 
really bad shape. 

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We own all this real estate. 
Let's we're going to start 

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giving aggressively. 
We already were giving 

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generously, but we said we're 
going to give a certain amount 

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every single week. 
And if God bails us out, so be 

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it. 
And if he doesn't, then I I'm in

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his hands. 
That is what we're doing, yeah. 

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So January 1st, 2008 we we gave 
a certain amount of money that 

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week and then a same the second,
third, the 4th, the 5th week. 

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But the 4th week of that, in 
January, I met a real estate 

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developer at a restaurant and he
gave me an idea. 

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And that little idea exploded in
my mind. 

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And I went to the county 
planning and zoning board the 

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next two days later with my 
surveyor and I said, hey, I've 

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got this idea. 
I want to do this, to subdivide 

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this 5 acres of waterfront land 
into 5 parcels. 

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And it was not subdividable, but
I said I want to use your law to

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subdivide it anyway. 
And the lady looks up over her 

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glasses. 
She was an older lady and she 

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said Speaking of. 
Glasses. 

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I need to get my glasses as 
well. 

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Yeah, she said. 
Mr. Moore, no one. 

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I am. 
I've been here 30 years and no 

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one ever attempted to use our 
law against us like this. 

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And then she laughed. 
She smiled. 

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She said. 
But you did. 

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She said. 
You figured it out, She said. 

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You can do this. 
No one has ever come up with 

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such a crazy idea, but you can 
do this anyway. 

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So I had a lot of hard work left
a lot of meetings with 

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attorneys, and I had meetings 
with real estate developers and 

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soil contractors and surveyors. 
But we were able to subdivide 

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that land and 13 months later I 
was completely debt free. 

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I even paid off my house. 
Wow, wow. 

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I you know, you just reminded me
of a book I read growing up in 

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Nigeria. 
It's written by He's a pastor 

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motivational speaker. 
His name is Sam Adiemi, and the 

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title of that book is Ideas Rule
the world. 

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It's interesting how a person's 
life can change in the blink of 

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an eye just by way of an idea. 
And some people call it your 

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lightning rod moment. 
Some people call it your aha 

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moment. 
But the hearts of kings and 

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Princess is in the hearts of the
Lord and it's always very 

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important to to pray for that 
wisdom, you know, to make wealth

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because it's it's scriptural 
that it is he who gives us, you 

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know, the the wisdom and of 
course the power to make wealth.

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But something really strikes me 
when it comes to you and that is

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your moniker, the foreign 
investor. 

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I have only said that one thing 
that the success that I, I 

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personally have in, in my life 
is attributable to a couple of 

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boring things. 
And that is consistency, hard 

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work. 
Yeah. 

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And would I say still 
consistency, consistent faith, 

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you know, in, in God and, and 
myself. 

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So that aligns with my values. 
So I I want for you to talk 

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about why you embrace that, 
Monica, probably the boring 

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investor. 
Well, the problem was when I 

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sold my company at 33 years old,
I thought I should get the same 

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excitement out of real estate 
investing and out of investing 

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that I did out of being an 
entrepreneur. 

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I was not a boring investor. 
I was an entrepreneurial 

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investor and I made a lot of 
mistakes. 

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I thought investing should be 
exciting. 

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I didn't know the truth. 
The truth is that economist Paul

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Samuelson, who was the first 
Nobel Prize winner in economics.

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Wow, Paul Samuelson I I did a 
read some of his work because my

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first degrees in economics so 
that that stands out. 

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Danielson said investing should 
be boring. 

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It should be like watching paint
dry or watching grass grow. 

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If you want excitement, take 
$800 and go to Las Vegas. 

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Yeah, Casino. 
I didn't know that. 

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I thought investing should be 
exciting and fun, and I lost a 

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lot of money. 
I had excitement, That's first. 

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All this means. 
But I lost a lot of money and so

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I made a vow to become the 
boring investor. 

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Boring investors don't get 
excitement out of their 

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investments. 
Warring investors have to wait a

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long time. 
Warren Buffett said that the the

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true profit is not in the buying
and selling, but in the waiting.

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Yes. 
Boring investors avoid hidden 

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costs they don't have. 
I had a friend named Kevin who 

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he always watched his stock 
market his, he was doing short 

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and long positions and he was 
always watching it go up and 

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down and up and down. 
He was always excited and tense 

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and he lost sleep over it and he
lost productivity and he lost 

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relationships. 
He was always on his BlackBerry 

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and now iPhone. 
You know what? 

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He didn't make any more money. 
He lost money doing that. 

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He didn't make money. 
You know that. 

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Those are hidden costs. 
Now he goes sailing through the 

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Puget Sound in Seattle and he 
has his investments in passive 

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investments and he's trusting 
other people to do the heavy 

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lifting. 
He invest with my company, he 

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invest in other passive 
investments, and he doesn't try 

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to manage his money. 
Boring investors lose money 

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sometimes, but they use those 
lessons to make a fortune. 

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Later focus more on protecting 
their principal and not losing 

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money and not making repeatable 
mistakes. 

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Then they do bring brilliant and
making money. 

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Charlie Munger, Warren Buffett's
partner, was the most brilliant 

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investor in the world, according
to a lot of people. 

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And his obsession was not on 
making money. 

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His obsession was on not making 
repeatable mistakes. 

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And did you know if you take 
the, if you Berkshire Hathaway 

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over the last 60 years, Warren 
Buffett's company, if you cut 

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the share price by 99%, if you 
took their share price today, 

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let's say it, let's just say 
it's $100 and you cut it down to

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$1.00, it still beats the S&P 
500 by about 40%. 

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So they're the boringest 
investors I know. 

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Warren Buffett's life is boring.
Charlie Munger, he read 500 

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books a year. 
His life was boring was very, 

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very. 
Their life would be hard to 

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replicate because it would be so
boring. 

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But they were able to pave a way
and show the world what it looks

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like to be a boring investor. 
Boring investors were often 

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misunderstood. 
Absolutely, absolutely. 

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It's the fact of life, right? 
And that's the exactly one thing

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I appreciate about you. 
You are not afraid to be 

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different, you know, owning it 
as well. 

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It's a bold move. 
It is a bold move. 

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Yeah. 
Wow, the boring investment. 

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Absolutely. 
You know, it's more about the 

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would I say tested and trusted 
principles. 

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Life actually works on 
principles, right. 

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If you apply with these 
principles, right, that have 

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been tested right and trusted 
over time, often than not you 

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would be successful, but it 
comes out of cost and that cost 

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has been boring, right? 
But absolutely being great on 

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life requires you to be 
different from, from, from other

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people. 
And Speaking of real estate, 

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right, investment, you've 
actually been able to complete 

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over 100 breed estate deals. 
We're not talking about small 

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deals, we're talking about multi
$1,000,000. 

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Deals. 
All deals. 

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What did he say? 
Some of them were small deals, 

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too. 
OK, OK. 

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But what is small to you is is 
big to me. 

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So remember I'm actually an ex 
big for auditor and there's 

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something that is very, very 
important to our work. 

228
00:15:39,560 --> 00:15:43,960
We call it MATI reality, right? 
Materiality basically talks 

229
00:15:43,960 --> 00:15:47,200
about significance, right? 
That is an item is said to be 

230
00:15:47,200 --> 00:15:50,080
material if it's inclusion or 
mission in the financial 

231
00:15:50,080 --> 00:15:54,160
statements is significant enough
to influence the decision making

232
00:15:54,320 --> 00:15:56,920
of the users of the financial 
information. 

233
00:15:57,240 --> 00:16:02,680
So for you, absolutely, what is 
small to you is actually still 

234
00:16:02,680 --> 00:16:05,000
big to me. 
In the meantime, we're looking 

235
00:16:05,000 --> 00:16:08,240
at flipping homes, you know, to 
building funds. 

236
00:16:08,480 --> 00:16:12,120
So why did you ultimately shift 
your focus to commercial real 

237
00:16:12,120 --> 00:16:16,760
estate and recession resistant 
assets like self storage and 

238
00:16:16,880 --> 00:16:19,400
mobile home packs? 
Yeah. 

239
00:16:19,480 --> 00:16:24,120
Well, Adam, all, we flipped a 
lot of homes, flipped 50 or 60 

240
00:16:24,120 --> 00:16:26,720
homes. 
I flipped 20 or 30 waterfront 

241
00:16:26,720 --> 00:16:32,160
lots at Smith Mountain Lake and 
Virginia, and I realized, you 

242
00:16:32,160 --> 00:16:40,920
know, a lot of the deals we were
doing, we were just making money

243
00:16:40,920 --> 00:16:43,840
and then going on and making 
more money and making more 

244
00:16:43,840 --> 00:16:47,840
money, but we were just pouring 
money back into the next deal, 

245
00:16:47,840 --> 00:16:51,120
Warren Buffett said. 
And this is another boring 

246
00:16:51,120 --> 00:16:55,760
investor principle. 
He said unless you learn to make

247
00:16:55,760 --> 00:16:59,400
money while you sleep, you'll 
have to work until you die. 

248
00:17:00,360 --> 00:17:03,840
Absolutely. 
And so we weren't making money 

249
00:17:03,840 --> 00:17:08,079
while we slept. 
We were making money while we 

250
00:17:08,079 --> 00:17:11,319
worked, but we weren't making 
money when I didn't. 

251
00:17:11,319 --> 00:17:15,839
And so I wanted to find 
investments that actually made 

252
00:17:15,839 --> 00:17:22,480
money while I slept, but I also 
wanted to find investments that 

253
00:17:22,480 --> 00:17:26,160
allowed us to force 
appreciation. 

254
00:17:26,240 --> 00:17:31,520
Now, in residential real estate,
your appreciation comes. 

255
00:17:31,720 --> 00:17:36,040
You know your value of the real 
estate is based on comps on 

256
00:17:36,040 --> 00:17:39,960
comparable properties in the 
neighborhood, but in commercial 

257
00:17:39,960 --> 00:17:43,880
real estate, your value is based
on math. 

258
00:17:44,200 --> 00:17:49,120
Now that's related to comparable
properties, but the math is that

259
00:17:49,120 --> 00:17:53,360
the value of the real estate 
equals the net operating income 

260
00:17:54,000 --> 00:17:57,160
divided by the cap rate or the 
capitalization rate. 

261
00:17:57,920 --> 00:18:03,840
Therefore, if I increase net 
operating income by 20%, I 

262
00:18:03,840 --> 00:18:07,400
increase the value of the 
property by 20%. 

263
00:18:08,040 --> 00:18:14,480
But if I'm using leverage, let's
say 50% debt, then I can 

264
00:18:14,480 --> 00:18:20,440
actually increase the value of 
the property, the the equity by 

265
00:18:20,560 --> 00:18:24,200
not just 20%, but maybe 40% in 
that case. 

266
00:18:24,920 --> 00:18:32,200
Well, this is very predictable 
and this is very much easy to 

267
00:18:32,200 --> 00:18:35,760
track and it's easy to 
understand. 

268
00:18:35,760 --> 00:18:41,320
So when we buy properties with 
baked in intrinsic value, that 

269
00:18:41,320 --> 00:18:45,480
means there's value that's in 
the property that the previous 

270
00:18:45,480 --> 00:18:48,520
owner has not on, has not tapped
into. 

271
00:18:48,960 --> 00:18:52,320
We can increase the value by 
increasing the income. 

272
00:18:52,880 --> 00:18:57,720
Warren Buffett said price is 
what you pay, value is what you 

273
00:18:57,720 --> 00:18:59,560
get. 
And when you buy commercial real

274
00:18:59,560 --> 00:19:05,080
estate properties from mom and 
pop owners, you can sometimes 

275
00:19:05,080 --> 00:19:10,480
see opportunities to increase 
the income, increase the value 

276
00:19:10,920 --> 00:19:13,440
and increase the returns for 
investors. 

277
00:19:13,440 --> 00:19:16,200
And I like that. 
I like commercial real estate 

278
00:19:16,440 --> 00:19:22,280
because we can increase the 
value based on math on based on 

279
00:19:22,280 --> 00:19:26,000
we can force appreciation. 
I've got examples if you would 

280
00:19:26,000 --> 00:19:30,080
like to know. 
Yes, I, I definitely would love 

281
00:19:30,080 --> 00:19:36,320
examples, right And for me being
an ex BIG4 auditor, I've seen 

282
00:19:36,400 --> 00:19:39,320
like some of these things play 
out in real life, right? 

283
00:19:39,360 --> 00:19:47,720
You have an organization that is
selling out or probably being 

284
00:19:47,720 --> 00:19:49,880
taken over. 
You have mergers, you have 

285
00:19:49,880 --> 00:19:52,280
acquisitions, especially 
acquisitions, right? 

286
00:19:52,320 --> 00:20:00,360
And you see the company right 
that is buying this new 

287
00:20:00,360 --> 00:20:06,800
subsidiary paying heavily, 
paying heavy premiums for that 

288
00:20:06,800 --> 00:20:09,040
target company that they are 
acquiring. 

289
00:20:09,080 --> 00:20:13,720
And this is sort of what I say 
relatable to to what you're 

290
00:20:13,720 --> 00:20:18,960
explaining that premium right is
driven by certain factors. 

291
00:20:19,240 --> 00:20:23,240
So in your examples a lot for 
you to. 

292
00:20:24,320 --> 00:20:29,960
Would I say isolate or identify 
the factors that drive the 

293
00:20:29,960 --> 00:20:34,600
premium of these commercial real
estate properties up? 

294
00:20:35,960 --> 00:20:37,440
Well let me just give an 
example. 

295
00:20:37,440 --> 00:20:40,680
So I wrote a book called Storing
Up Profits. 

296
00:20:40,680 --> 00:20:45,600
It was published by Bigger 
Pockets in 2021, and the book 

297
00:20:45,600 --> 00:20:50,040
was about self storage in self 
storage. 

298
00:20:50,040 --> 00:20:53,200
You know, most of self storage 
is in North America, but it's 

299
00:20:53,200 --> 00:20:55,800
starting to take hold in 
England. 

300
00:20:56,560 --> 00:20:57,400
Yeah, we have. 
We have. 

301
00:20:57,400 --> 00:21:02,640
We have those here. 
And self storage, you can buy a 

302
00:21:02,640 --> 00:21:07,200
self about half of the self 
storage assets in America. 

303
00:21:07,200 --> 00:21:11,040
There's about 50 or 60,000 self 
storage facilities. 

304
00:21:12,040 --> 00:21:15,200
About half of them are run by 
mom and pop owners. 

305
00:21:16,080 --> 00:21:21,400
These mom and pop owners do not 
have the desire or the knowledge

306
00:21:21,760 --> 00:21:27,480
or the resources to upgrade the 
facilities to increase income, 

307
00:21:27,760 --> 00:21:31,520
to maximize value and 
shareholder returns. 

308
00:21:32,440 --> 00:21:37,320
So for example, you might buy a 
self storage facility and the 

309
00:21:37,320 --> 00:21:41,880
owner might say, yeah, there's 5
or 6 acres Outback we don't use.

310
00:21:42,800 --> 00:21:47,800
Well, the smart buyer will say, 
OK, what can we do with that 5 

311
00:21:47,800 --> 00:21:51,080
or 6 acres? 
Well, they can gravel that or 

312
00:21:51,080 --> 00:21:55,200
pay pave it and they can put, 
they can store heavy machinery 

313
00:21:55,200 --> 00:21:58,960
and equipment there. 
They can use it for RV and boat 

314
00:21:58,960 --> 00:22:02,280
storage. 
They can put a cell tower back 

315
00:22:02,280 --> 00:22:05,560
there. 
They can put a billboard on the 

316
00:22:05,560 --> 00:22:09,000
front of the property and get 
revenue from the Billboard. 

317
00:22:10,200 --> 00:22:16,040
They can add a showroom and an 
office where they sell locks, 

318
00:22:16,120 --> 00:22:22,520
boxes, tape and scissors. 
They can expand the facility. 

319
00:22:23,240 --> 00:22:25,800
They can add climate control 
buildings. 

320
00:22:26,680 --> 00:22:29,520
They can maybe they can build 
on. 

321
00:22:29,520 --> 00:22:32,200
I know somebody who add one 
story building. 

322
00:22:32,200 --> 00:22:34,360
They made it into a three story 
building. 

323
00:22:34,400 --> 00:22:40,200
They can add. 
They can add an ATM, they can 

324
00:22:40,200 --> 00:22:44,160
add a propane filling station. 
There's a lot of things that a 

325
00:22:44,160 --> 00:22:48,120
good buyer can do. 
They can start renting U-Haul 

326
00:22:48,160 --> 00:22:51,000
rental trucks out of the. 
Purpose in. 

327
00:22:51,800 --> 00:22:56,640
Yeah, and they can do all kinds 
of things to increase income and

328
00:22:56,640 --> 00:23:01,480
maximize value. 
And so the original owner, the 

329
00:23:01,480 --> 00:23:05,400
mom and pop owner, doesn't know 
or care about these things. 

330
00:23:05,400 --> 00:23:09,640
And that's why there's 
tremendous intrinsic value in 

331
00:23:09,640 --> 00:23:15,680
that property that the buyer can
unlock for their investors. 

332
00:23:16,200 --> 00:23:20,240
That's what we love about a lot 
of different commercial real 

333
00:23:20,240 --> 00:23:22,560
estate deals. 
Wow. 

334
00:23:22,800 --> 00:23:26,600
You know, there's that 
possibility to unlock an 

335
00:23:26,760 --> 00:23:32,720
exponential increase in not just
value, but in revenue. 

336
00:23:33,240 --> 00:23:36,160
Yeah, right. 
Because it's interesting how 

337
00:23:36,280 --> 00:23:41,440
sometimes you have certain 
factors that drive the value up.

338
00:23:41,440 --> 00:23:45,760
And this is what I say very 
common in the text space. 

339
00:23:46,920 --> 00:23:52,040
One day the value goes up the 
course of some speculations, and

340
00:23:52,040 --> 00:23:54,600
the very next day it's it can be
on the floor. 

341
00:23:56,000 --> 00:24:00,240
But what would you say about the
obsession that a lot of 

342
00:24:00,240 --> 00:24:05,320
investors have about value? 
So, so some of them would I say 

343
00:24:05,320 --> 00:24:08,640
place more premium on valuation 
than revenue. 

344
00:24:10,800 --> 00:24:15,600
Well, I tell you, I'm not sure 
about that because we're in the 

345
00:24:15,600 --> 00:24:18,400
real estate space, but I'll, 
I'll tell you there's something 

346
00:24:18,400 --> 00:24:23,880
that may be similar. 
A lot of operators place all 

347
00:24:23,880 --> 00:24:29,000
their focus on AUM. 
That's assets under management. 

348
00:24:29,000 --> 00:24:32,400
They want to grow, grow, grow 
and get to a billion dollars in 

349
00:24:32,400 --> 00:24:35,600
assets. 
That's valuation, right? 

350
00:24:36,360 --> 00:24:41,040
We are focused on profits, we're
focused on return. 

351
00:24:41,040 --> 00:24:46,680
If we can focus on ROI or 
profits, the AUM will take care 

352
00:24:46,680 --> 00:24:49,160
of itself. 
If we're focused on growth and 

353
00:24:49,160 --> 00:24:54,760
AUM first, then we'll probably 
have lower profits and unhappier

354
00:24:54,760 --> 00:24:58,360
investors and we won't be making
the difference that we want to 

355
00:24:58,360 --> 00:25:01,920
for our investors. 
Exactly, you know, investors, 

356
00:25:01,920 --> 00:25:06,280
the, the average investor wants 
to have a return on their, their

357
00:25:06,280 --> 00:25:09,920
capital. 
But what I see a lot of wheels 

358
00:25:10,240 --> 00:25:15,080
in in, in the industry are just 
about that valuation because it 

359
00:25:15,080 --> 00:25:19,840
makes them look really fancy to,
to, to to the public. 

360
00:25:19,840 --> 00:25:24,160
It's just a little difference 
between being a multi 

361
00:25:24,160 --> 00:25:28,640
millionaire and a billionaire. 
So some people get lost in that 

362
00:25:28,640 --> 00:25:33,600
obsession of having their net 
worth grow instead of having, 

363
00:25:33,600 --> 00:25:38,400
you know, the net income grow 
consistently over time. 

364
00:25:38,640 --> 00:25:41,280
So I think that that's a good 
way to segue to my next 

365
00:25:41,280 --> 00:25:45,560
question, which is about high 
income professionals. 

366
00:25:45,760 --> 00:25:48,760
What are the top three mistakes 
that you see high income 

367
00:25:48,760 --> 00:25:52,440
professionals make when getting 
into private real estate 

368
00:25:52,440 --> 00:25:55,120
investing and how can they avoid
them? 

369
00:25:55,840 --> 00:26:00,440
Yeah, One mistake they make is 
they quickly, they make a quick 

370
00:26:00,440 --> 00:26:04,400
decision on who to invest with. 
Somebody at their office said, 

371
00:26:04,400 --> 00:26:08,240
hey, I invested with ABC company
and they go pull up their 

372
00:26:08,240 --> 00:26:12,000
website that evening and they 
wire them money a few days 

373
00:26:12,000 --> 00:26:14,160
later. 
They haven't done the due 

374
00:26:14,160 --> 00:26:16,360
diligence. 
They don't have the time to do 

375
00:26:16,360 --> 00:26:19,000
the due diligence. 
They don't have the knowledge to

376
00:26:19,000 --> 00:26:22,920
do the due diligence. 
They don't have the resources to

377
00:26:22,920 --> 00:26:27,160
really do the due diligence. 
They can do a few things, but 

378
00:26:27,160 --> 00:26:29,120
you can't do that really 
quickly. 

379
00:26:29,120 --> 00:26:33,600
If I'm going to wire somebody 
$100,000, I'm going to go get on

380
00:26:33,600 --> 00:26:35,520
a plane and go see them in 
person. 

381
00:26:36,240 --> 00:26:37,520
I'm. 
Warren Buffett style. 

382
00:26:38,600 --> 00:26:41,320
I'm going to get a gut check 
with seeing what they if I 

383
00:26:41,320 --> 00:26:44,400
really believe their story. 
I'm going to see how they talk 

384
00:26:44,400 --> 00:26:47,480
about their waitress or their 
waiter at the restaurant. 

385
00:26:48,240 --> 00:26:51,320
I'm going to see how they talk 
about their investors and their 

386
00:26:51,320 --> 00:26:53,720
spouse. 
I'm going to want to know their 

387
00:26:53,720 --> 00:26:55,720
criminal. 
I want to know a deep dive 

388
00:26:55,720 --> 00:26:58,760
criminal check and background 
check and reference check. 

389
00:26:58,760 --> 00:27:01,400
I want to check out their debt 
in detail. 

390
00:27:01,840 --> 00:27:05,920
I want an attorney to go through
their debt, you know, structure 

391
00:27:05,920 --> 00:27:07,600
and see where they're 
vulnerable. 

392
00:27:07,600 --> 00:27:10,440
I want to do death by Google 
Now. 

393
00:27:10,440 --> 00:27:13,760
Any investor can do that. 
You know where you just go 

394
00:27:13,760 --> 00:27:17,480
through and look at very deep 
dive at the what people are 

395
00:27:17,480 --> 00:27:22,240
saying about them online. 
So due diligence is the number 

396
00:27:22,240 --> 00:27:26,120
one mistake I see people make. 
And the way around that is 

397
00:27:26,160 --> 00:27:29,880
either to do the due diligence 
or to invest with somebody who 

398
00:27:29,880 --> 00:27:33,000
has done due diligence and you 
can do it yourself. 

399
00:27:33,000 --> 00:27:35,280
It just takes some time to do it
right. 

400
00:27:35,720 --> 00:27:43,040
Last year our company looked, 
our fund looked at 745 operators

401
00:27:43,040 --> 00:27:46,280
and deals and we only invested 
in five. 

402
00:27:46,600 --> 00:27:51,200
But you know what? 
All 745 looked good at first. 

403
00:27:51,600 --> 00:27:54,000
They all look good. 
And if we would have invested 

404
00:27:54,000 --> 00:27:56,880
quickly, we could have invested 
in any of those. 

405
00:27:57,480 --> 00:28:01,440
But we only invested in five 
because the more we looked, the 

406
00:28:01,440 --> 00:28:05,120
more we realized this was 
usually a no. 

407
00:28:05,640 --> 00:28:08,880
Warren Buffett said the best 
investors say no a lot. 

408
00:28:08,880 --> 00:28:13,040
The very best investors say no 
almost all the time. 

409
00:28:14,640 --> 00:28:17,760
That's the biggest mistake I see
investors make. 

410
00:28:18,320 --> 00:28:21,560
A second one is lack of 
diversification. 

411
00:28:22,320 --> 00:28:26,600
Now, most high net worth 
individuals aren't full time 

412
00:28:26,600 --> 00:28:30,200
investors like Warren Buffett 
and Charlie Munger and others. 

413
00:28:30,680 --> 00:28:36,920
And so they need to diversify to
protect their assets. 

414
00:28:37,600 --> 00:28:42,200
And you know, if I see one deal,
this is a mistake I made early 

415
00:28:42,200 --> 00:28:44,520
in my career. 
If I saw one deal that looked 

416
00:28:44,520 --> 00:28:48,520
like a sure thing, I took all 
the available money I had and I 

417
00:28:48,520 --> 00:28:51,720
plowed into that one deal. 
I didn't always do that, but I 

418
00:28:51,720 --> 00:28:56,480
did it a few times and that was 
a mistake because anything can 

419
00:28:56,480 --> 00:28:59,760
go wrong. 
There's always a potential that 

420
00:28:59,760 --> 00:29:02,360
an employee at that company will
commit fraud. 

421
00:29:03,000 --> 00:29:07,000
There's always a potential that 
something could go wrong. 

422
00:29:07,000 --> 00:29:12,000
Maybe a law would change, maybe 
the economy would change, maybe 

423
00:29:12,000 --> 00:29:15,480
that owner, maybe the operator 
would die or quit. 

424
00:29:15,600 --> 00:29:19,000
There's all kinds of things that
can go wrong, nothing certain. 

425
00:29:19,520 --> 00:29:22,440
And that's why it's really 
important for almost every 

426
00:29:22,440 --> 00:29:27,040
investor to diversify broadly. 
And so those are two mistakes. 

427
00:29:27,920 --> 00:29:33,400
A third one would be, you know, 
I think actively managing and 

428
00:29:33,400 --> 00:29:35,720
I'm going to step on some toes 
here probably. 

429
00:29:36,480 --> 00:29:40,600
But you know, if I'm a busy 
professional who can make 

430
00:29:40,600 --> 00:29:47,520
really, really good money in IT 
or as a doctor, And I think, oh,

431
00:29:47,520 --> 00:29:51,280
I saw this real estate show that
would be real fun to go flip a 

432
00:29:51,280 --> 00:29:56,480
house or have some rental homes.
Chances are they're only going 

433
00:29:56,480 --> 00:30:00,320
to make like $20.00 an hour on 
the side doing that when they 

434
00:30:00,320 --> 00:30:04,400
can maybe make 100 or 200 or 
$300.00 an hour as a 

435
00:30:04,400 --> 00:30:09,080
professional or more. 
And so doing this on the side, 

436
00:30:09,920 --> 00:30:13,480
it drains their time, it drains 
their energy. 

437
00:30:14,400 --> 00:30:17,440
It, it, it, it zaps their 
emotions. 

438
00:30:17,480 --> 00:30:20,360
Because it's really frustrating 
to get a call at 2:00 in the 

439
00:30:20,360 --> 00:30:24,720
morning to come clean out a 
toilet and have all kinds of 

440
00:30:25,280 --> 00:30:28,280
baggage with it. 
And so I think another big 

441
00:30:28,280 --> 00:30:32,720
mistake, the third big mistake 
is actually trying to do real 

442
00:30:32,720 --> 00:30:36,240
estate on the side. 
Why not send the money to a 

443
00:30:36,240 --> 00:30:41,200
professional and let them do the
heavy lifting, Let them the 

444
00:30:41,200 --> 00:30:45,080
properties, let them do the 
property management and you 

445
00:30:45,080 --> 00:30:48,320
collect a paycheck. 
Now there's problems with that 

446
00:30:48,320 --> 00:30:53,240
too, but I think that's a better
way for most investors to go. 

447
00:30:53,240 --> 00:30:56,120
I know that's the way I do it. 
I don't actively manage any 

448
00:30:56,120 --> 00:30:59,480
properties anymore. 
Whoa. 

449
00:31:00,200 --> 00:31:05,080
Talking about the tech side of 
things, I wanted to pick your 

450
00:31:05,080 --> 00:31:11,880
brain real quick on the role of 
AI in guiding investor decision 

451
00:31:11,880 --> 00:31:13,960
making. 
So what what? 

452
00:31:13,960 --> 00:31:18,120
What's your your take on AI on a
general note and like how is it 

453
00:31:18,120 --> 00:31:23,480
useful in the investment space? 
I'm continually amazed at how 

454
00:31:23,480 --> 00:31:26,640
well AI does. 
I use it for all kinds of 

455
00:31:26,640 --> 00:31:30,080
personal things. 
I do a lot of morning meditation

456
00:31:30,080 --> 00:31:34,600
and study of ancient scriptures,
and I use AI to help me 

457
00:31:35,120 --> 00:31:39,040
understand the Greek and the 
Hebrew texts and all kinds of 

458
00:31:39,040 --> 00:31:41,240
things. 
I'm continually amazed. 

459
00:31:41,240 --> 00:31:45,920
I think in AI can be really 
useful to help us do due 

460
00:31:45,920 --> 00:31:51,520
diligence on an operator to 
quickly go through a contract or

461
00:31:51,560 --> 00:31:56,280
maybe a mortgage note and look 
for problems or look for 

462
00:31:56,280 --> 00:31:58,840
highlights. 
There's so many things AI can 

463
00:31:58,840 --> 00:32:04,880
do, and I think most people by 
now know that it has incredible 

464
00:32:04,880 --> 00:32:07,560
potential. 
Now it has incredible. 

465
00:32:07,560 --> 00:32:10,800
My wife thinks it's evil. 
She thinks it's horribly evil. 

466
00:32:11,480 --> 00:32:14,200
And I said what? 
I said anything. 

467
00:32:14,320 --> 00:32:18,080
No way. 
Anything in the wrong hands can 

468
00:32:18,080 --> 00:32:21,320
be evil. 
So the Bible is the greatest 

469
00:32:21,320 --> 00:32:23,560
book and the biggest selling 
book ever. 

470
00:32:23,840 --> 00:32:27,760
It can be used for incredible 
good in the right hands, but 

471
00:32:27,760 --> 00:32:32,640
that same Bible in the hands of 
an evil person could be used to 

472
00:32:32,640 --> 00:32:37,120
justify evil as well. 
Anything can be used for good or

473
00:32:37,120 --> 00:32:39,040
evil. 
It depends who's using it. 

474
00:32:40,080 --> 00:32:42,000
Wow. 
Speaking of, who is using it? 

475
00:32:42,040 --> 00:32:44,760
Just a quick joke here. 
Do you know what my initials 

476
00:32:44,760 --> 00:32:52,200
are? 
What AO right AIO? 

477
00:32:55,120 --> 00:33:00,920
So I don't ever entertain any, 
any defamation against AI 

478
00:33:00,920 --> 00:33:08,000
because it sounds personal. 
Well, we know you're very, very 

479
00:33:08,000 --> 00:33:11,320
busy man. 
And of course we need to let you

480
00:33:11,320 --> 00:33:16,840
go very soon, but we want to 
get, you know, quick Nuggets 

481
00:33:16,840 --> 00:33:22,040
from you as much as possible 
because we don't get to meet 

482
00:33:22,320 --> 00:33:28,240
great people like you every day.
So it's a Christmas coming very,

483
00:33:28,240 --> 00:33:33,360
very early in August. 
So we have an August visitor on 

484
00:33:33,360 --> 00:33:37,720
the show and I'd love to ask you
5 quick fire round power 

485
00:33:37,720 --> 00:33:40,320
questions. 
Are you ready to rumble? 

486
00:33:40,440 --> 00:33:43,960
Let's go. 
OK, so what's one book that 

487
00:33:43,960 --> 00:33:47,200
changed your mindset on money or
life? 

488
00:33:49,040 --> 00:33:52,640
The. 
One thing by the word and J 

489
00:33:52,640 --> 00:33:59,600
Papazon, the one thing it taught
me to that every time if you 

490
00:33:59,600 --> 00:34:03,480
want to say yes to your main 
calling in life, you have to say

491
00:34:03,480 --> 00:34:08,760
no to 10,000 distractions. 
I love that. 

492
00:34:08,760 --> 00:34:12,760
I, I love that nugget. 
It sort of aligns with something

493
00:34:12,760 --> 00:34:17,679
I, I used to say that be careful
about side attractions. 

494
00:34:18,520 --> 00:34:22,920
That OK, Be careful about 
distractions that pose as side 

495
00:34:22,920 --> 00:34:23,920
attractions. 
Yeah. 

496
00:34:24,560 --> 00:34:28,040
So I love that very much. 
So #2 What's 1 mistake you will 

497
00:34:28,040 --> 00:34:30,520
never forget and what did it 
teach you? 

498
00:34:32,000 --> 00:34:36,159
Let's see, well, how many hours 
do you have to talk about these 

499
00:34:36,159 --> 00:34:39,840
mistakes? 
You know, I didn't follow my 

500
00:34:39,840 --> 00:34:43,400
gut. 
I had a gut feel that something 

501
00:34:43,400 --> 00:34:46,880
was wrong with this $100,000 
investment I made. 

502
00:34:46,880 --> 00:34:51,760
But it was, it was returning 2 
or 3% per month. 

503
00:34:52,560 --> 00:34:57,360
And I thought, well, what can go
wrong in my head said do this 

504
00:34:57,360 --> 00:35:00,320
investment. 
But my gut, my heart said 

505
00:35:00,320 --> 00:35:05,760
something's wrong here. 
And that guy is now, he's been 

506
00:35:05,760 --> 00:35:11,840
in prison for 24 years and he's 
got 158 year prison term because

507
00:35:11,840 --> 00:35:14,840
he was. 
And I wish I would have listened

508
00:35:14,840 --> 00:35:17,560
to my gut. 
Is that another Benny made off? 

509
00:35:19,320 --> 00:35:22,400
Of this, He was too small to be 
Bernie Madoff, but he. 

510
00:35:22,400 --> 00:35:24,400
Yeah. 
OK. 

511
00:35:24,560 --> 00:35:28,160
OK. 
So #3 passive income or legacy 

512
00:35:28,160 --> 00:35:30,560
impact which motivates you more 
today? 

513
00:35:32,440 --> 00:35:37,680
Well, I love passive income and 
I create, I, I hopefully create 

514
00:35:38,000 --> 00:35:42,000
passive income for 1030 
investors with Wellings Capital.

515
00:35:42,560 --> 00:35:46,680
But a legacy is something that 
you know, it's going to live on 

516
00:35:47,240 --> 00:35:50,360
past your lifetime. 
And I want to create a legacy. 

517
00:35:50,360 --> 00:35:55,600
If you took the record profits, 
the record profits of Walmart, 

518
00:35:56,600 --> 00:36:01,400
Exxon Mobil and Nike, and you 
added up those record profits 

519
00:36:01,400 --> 00:36:06,720
and triple that number, that's 
the approximate profitability of

520
00:36:06,720 --> 00:36:11,360
human trafficking every year. 
And there are more enslaved 

521
00:36:11,360 --> 00:36:14,320
people on the earth than anytime
in human history. 

522
00:36:14,320 --> 00:36:18,400
There's about 50 million. 
And so my company is trying to 

523
00:36:18,400 --> 00:36:23,000
raise awareness of this horrible
thing called human trafficking 

524
00:36:23,000 --> 00:36:28,240
and also to try to raise funds 
to combat human trafficking. 

525
00:36:28,240 --> 00:36:33,400
We've raised over $800,000 so 
far and we're looking to 

526
00:36:33,400 --> 00:36:37,560
continue that effort. 
Here, coincidentally a few 

527
00:36:37,560 --> 00:36:42,120
episodes ago, we had somebody in
that space that's the CEO of the

528
00:36:42,120 --> 00:36:45,800
Meccan Club, Matt Friedman, come
talk about human trafficking. 

529
00:36:45,800 --> 00:36:53,320
It is very, very horrific and I 
think words are inadequate to 

530
00:36:53,360 --> 00:37:00,080
appreciate what you do in terms 
of passionately contributing 

531
00:37:00,080 --> 00:37:03,520
towards the fight of this 
menace. 

532
00:37:03,600 --> 00:37:06,960
It's it's difficult because the 
prophets, like you rightly said,

533
00:37:07,040 --> 00:37:11,440
are outrageous and it's 
difficult fighting people with 

534
00:37:11,440 --> 00:37:13,760
money. 
May, may make good, always win 

535
00:37:13,760 --> 00:37:17,640
over evil. 
But I'll leave you there, SO44, 

536
00:37:17,720 --> 00:37:21,280
if you lost everything today and
had to start over tomorrow, 

537
00:37:21,280 --> 00:37:24,120
what's the first investment move
that you would make? 

538
00:37:25,960 --> 00:37:29,360
I would definitely invest in 
commercial real estate. 

539
00:37:29,600 --> 00:37:34,280
If I had little to no money I 
would actually consider. 

540
00:37:34,320 --> 00:37:39,040
I would consider leasing or 
buying or getting a rent to own.

541
00:37:40,200 --> 00:37:45,760
A rent to own on maybe 5 acres 
near a lake and I would start 

542
00:37:45,760 --> 00:37:51,680
doing boat and RV storage and if
it was successful I would add a 

543
00:37:51,680 --> 00:37:55,880
fence, I would add security 
cameras, I would add an office, 

544
00:37:56,360 --> 00:37:58,760
I would maybe even add self 
storage. 

545
00:37:59,160 --> 00:38:01,560
I would execute on the rent to 
own. 

546
00:38:02,320 --> 00:38:05,760
So I owned the land and that's 
where I would start again. 

547
00:38:06,920 --> 00:38:09,160
Wow. 
And of course the very last 

548
00:38:09,160 --> 00:38:12,640
question, but not the least. 
What's 1 bar in habits that has 

549
00:38:12,640 --> 00:38:20,480
made you wildly successful? 
Honestly, it's I stopped chasing

550
00:38:20,480 --> 00:38:23,880
shiny objects. 
I used to get so excited about 

551
00:38:23,880 --> 00:38:28,200
side gigs all the time. 
I used to get so excited about 

552
00:38:28,200 --> 00:38:33,320
chasing this, chasing that, 
chasing something else, and now 

553
00:38:33,320 --> 00:38:35,960
I just say no. 
And it's been. 

554
00:38:37,720 --> 00:38:40,240
Wow, Yeah, there's a lower power
in saying no. 

555
00:38:40,400 --> 00:38:44,440
And whoa, it's it's it's hard to
say goodbye as well because it's

556
00:38:44,440 --> 00:38:48,000
been a highly, highly impactful 
having you today. 

557
00:38:48,360 --> 00:38:52,240
So Paul, thank you very much for
such a thoughtful and purpose 

558
00:38:52,240 --> 00:38:55,760
driven conversation. 
And of course, the listeners, be

559
00:38:55,760 --> 00:39:00,680
sure to visit 
www.wellenscapital.com. 

560
00:39:00,760 --> 00:39:03,040
That's going to be in the 
description. 

561
00:39:03,360 --> 00:39:06,880
Show notes below. 
And of course, to explore Paul's

562
00:39:06,880 --> 00:39:11,760
funds, download resources, learn
more about how Wellness Capital 

563
00:39:11,760 --> 00:39:15,720
is helping investors build 
wealth with impact. 

564
00:39:15,920 --> 00:39:18,400
And of course, do not forget to 
follow Paul on LinkedIn, 

565
00:39:18,480 --> 00:39:23,160
Facebook, and explore his books 
like Storing Up Profits and The 

566
00:39:23,160 --> 00:39:25,760
Perfect Investment. 
Before you leave, do you want to

567
00:39:25,760 --> 00:39:30,480
talk about the book you're 
working on and give a shout out 

568
00:39:30,520 --> 00:39:34,560
to anybody you appreciate? 
Yeah, Well, I really appreciate 

569
00:39:34,560 --> 00:39:38,160
my wife, my kids, my business 
partner, Ben. 

570
00:39:38,400 --> 00:39:42,680
And the book I'm publishing next
is Warren Buffett's Rules for 

571
00:39:42,680 --> 00:39:45,840
Real Estate Investors. 
I am taking Warren Buffett's 

572
00:39:45,840 --> 00:39:51,800
principles and I am translating 
them from the stock and equity 

573
00:39:51,800 --> 00:39:55,440
world into real estate, and I'm 
almost finished. 

574
00:39:56,280 --> 00:39:58,880
Oh, wow, When I say 
congratulations in advance, I 

575
00:39:58,880 --> 00:40:03,720
cannot wait for that to be 
completed, published, and let's 

576
00:40:04,400 --> 00:40:07,400
have a read. 
And it's not just enough to 

577
00:40:07,400 --> 00:40:09,960
read. 
We need to go out to do the 

578
00:40:09,960 --> 00:40:14,040
grind and of course, execute. 
So to the least, there's a thank

579
00:40:14,040 --> 00:40:16,880
you guys. 
I'm really, really grateful for 

580
00:40:16,880 --> 00:40:20,080
the support that you show before
we started the episode. 

581
00:40:20,520 --> 00:40:25,120
We're looking at the chats with 
up or more and I see that we are

582
00:40:25,200 --> 00:40:30,480
in more countries. 
We're in today #4 in Iceland. 

583
00:40:30,520 --> 00:40:32,720
I don't know a single person in 
Iceland. 

584
00:40:32,720 --> 00:40:37,040
It's, it's quite, it's quite 
what I say humbling of your 

585
00:40:37,040 --> 00:40:40,360
number 8 in the United Kingdom, 
we number four to two in 

586
00:40:40,360 --> 00:40:43,320
Tanzania, Nigeria. 
Shout out to Nigeria and my 

587
00:40:43,320 --> 00:40:47,320
people. 
We're #60 Uzbekistan 96 Saudi 

588
00:40:47,320 --> 00:40:52,160
Arabia one O 4 South Africa, my 
Chamis a shout out to you guys. 

589
00:40:52,480 --> 00:40:56,640
136 on the charts. 
Czech Republic. 

590
00:40:56,640 --> 00:41:00,600
Wow, interesting. 123. 
It's it's really, really great 

591
00:41:00,840 --> 00:41:03,400
seeing the impact of the body of
work. 

592
00:41:03,400 --> 00:41:05,480
And of course, a big shout out 
to Liberia as well. 

593
00:41:05,480 --> 00:41:09,280
Beyond the charts in Liberia. 
So from me to you guys, it's 

594
00:41:09,400 --> 00:41:11,680
love and respect. 
And of course, do not forget, 

595
00:41:11,720 --> 00:41:17,200
always go for something in your 
life, conceive, believe, strive 

596
00:41:17,200 --> 00:41:20,200
to thrive and go and achieve. 
God bless you guys. 

597
00:41:20,480 --> 00:41:22,000
Of course. 
Thank you for once again Paul 

598
00:41:22,000 --> 00:41:25,800
Moore and for me and Paul it is 
goodbye.

