1
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So we know that it's about 5-7 
seconds when we can make a first

2
00:00:04,560 --> 00:00:07,880
impression. 
And this is important to master 

3
00:00:07,880 --> 00:00:12,440
your entrance whether it's on 
Zoom, during team meeting or if 

4
00:00:12,440 --> 00:00:16,239
it's somewhere in person, how 
you show up is very important. 

5
00:00:16,239 --> 00:00:20,560
So start focusing on these first
things that we discuss. 

6
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Posture straight and patiently 
yourself. 

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00:00:24,240 --> 00:00:27,720
So this would be first one. 
The second one, if we don't know

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00:00:27,720 --> 00:00:31,880
personality type of the person 
communicating with or if it's a 

9
00:00:31,880 --> 00:00:35,280
huge audience and there are 
different personality type, we 

10
00:00:35,280 --> 00:00:39,160
can just do mirroring. 
So we see what this person is 

11
00:00:39,160 --> 00:00:42,640
doing and we can adjust. 
We can go slower or faster. 

12
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We can be leaning more to the 
person or a little bit away 

13
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space that we keep between each 
other. 

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So mirroring the behavior. 
If you are in a big room with 

15
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many people, see that overall 
energies, maybe people are 

16
00:00:56,720 --> 00:01:00,240
tired, right? 
Or maybe the energetic and 

17
00:01:00,240 --> 00:01:02,200
they're fresh like in the 
mornings. 

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00:01:02,200 --> 00:01:03,920
Before we dive back into today's
conversation, I want to share 

19
00:01:03,920 --> 00:01:05,400
something important. 
This episode includes a pay 

20
00:01:05,400 --> 00:01:07,520
partnership with Better Help, a 
platform designed to make 

21
00:01:07,520 --> 00:01:09,320
starting therapy easier. 
I know for my own journey as a 

22
00:01:09,320 --> 00:01:10,960
leader and entrepreneur that 
life can sometimes feel 

23
00:01:10,960 --> 00:01:12,320
overwhelming. 
There are seasons, severe 

24
00:01:12,320 --> 00:01:14,320
stress, uncertainty, and 
pressure pewed up, and you need 

25
00:01:14,320 --> 00:01:16,480
a safe space to process it all 
that severe therapy comes in. 

26
00:01:16,720 --> 00:01:18,720
Therapy isn't only for people 
facing clinical challenges. 

27
00:01:18,960 --> 00:01:21,480
It's the space to reflect, grow,
and find better ways to my 

28
00:01:21,520 --> 00:01:23,320
stress, relationships, and ethno
goals. 

29
00:01:23,480 --> 00:01:25,880
It takes courage to seek help, 
but it's also one of the 

30
00:01:25,880 --> 00:01:27,640
smartest investments you can 
make in your mental and 

31
00:01:27,640 --> 00:01:29,280
emotional world. 
That's why I'm proud to 

32
00:01:29,280 --> 00:01:30,960
highlight Better Help. 
With Better Help, you simply 

33
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feel out a short questionnaire 
and get matched to the 

34
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credential therapist in just a 
couple of days. 

35
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If the first match doesn't feel 
like the right field, you can 

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00:01:36,720 --> 00:01:38,840
easily switch the therapist at 
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someone who should connect with 
you. 

38
00:01:40,000 --> 00:01:41,920
Inside the platform, you'll also
find tools like Donelline and 

39
00:01:41,920 --> 00:01:43,640
group sessions on different 
topics that can support your 

40
00:01:43,640 --> 00:01:45,160
growth. 
And with over 7000 reviews and 

41
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4.5 transparent reason, Better 
Help is a platform you can rely 

42
00:01:47,680 --> 00:01:49,000
on. 
So if you feel like you'd 

43
00:01:49,000 --> 00:01:50,560
benefit from talking to a 
therapist, this is 

44
00:01:50,560 --> 00:01:53,440
betterhelp.com/contained. 
That's betterhelp.com/contained 

45
00:01:53,440 --> 00:01:55,160
to get 10% off your first model 
therapy. 

46
00:01:55,160 --> 00:01:57,080
Once again, this is a pay 
partnership with Better Help, 

47
00:01:57,080 --> 00:01:58,840
and I encourage you to take that
first step. 

48
00:01:58,840 --> 00:02:00,720
If you've been thinking about 
it, sometimes the best 

49
00:02:00,720 --> 00:02:02,360
investment you can make easy 
yourself. 

50
00:02:07,760 --> 00:02:10,840
Welcome to the King Dems 
podcast, where we share the 

51
00:02:10,840 --> 00:02:14,520
stories of extraordinary people 
and dissect hot, relevant topics

52
00:02:14,520 --> 00:02:17,240
that shape our world. 
From visionary leaders to 

53
00:02:17,240 --> 00:02:20,520
trailblazing creatives, we 
uncover the mindset, strategy, 

54
00:02:20,520 --> 00:02:23,800
and grit behind greatness. 
Whether it's business, culture, 

55
00:02:23,800 --> 00:02:26,440
or personal growth, we ask the 
real questions. 

56
00:02:26,720 --> 00:02:29,320
This isn't just conversation, 
it's transformation. 

57
00:02:29,640 --> 00:02:33,600
The Kingdom's podcast your next 
breakthrough starts here music 

58
00:02:33,880 --> 00:02:38,560
licensing reimagined in your 
life. 

59
00:02:38,680 --> 00:02:42,000
Ladies and gentlemen, we once 
again welcome to the Kingdom's 

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00:02:42,000 --> 00:02:47,960
podcast and Diary of a CFO. 
And today I've got will be a 

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00:02:48,120 --> 00:02:53,520
BVVIP whitened out of 
Washington, United States of 

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America by way of Saint 
Petersburg. 

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00:02:57,240 --> 00:03:02,520
Rocherbeck, Welcome. 
Doctor Tatiana, TT. 

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00:03:13,000 --> 00:03:21,280
You know, it's an alignment of 
interest. 

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00:03:21,280 --> 00:03:26,960
I have been getting in on my 
scientific mode, my empirical 

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00:03:26,960 --> 00:03:31,240
mode in recent time. 
We recently had Doctor Ben Brain

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00:03:31,240 --> 00:03:35,040
from Stanford University speak 
on the forecast about 

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00:03:35,040 --> 00:03:37,960
neuroscience. 
And we also have the privilege 

69
00:03:37,960 --> 00:03:40,360
of having you, your habit are 
affiliated. 

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00:03:40,400 --> 00:03:43,600
And it seems like recently I've 
been having people from the 

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00:03:43,840 --> 00:03:47,240
hygiene league schools think the
very last episode was somebody 

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00:03:47,240 --> 00:03:50,400
from Oxford University and next 
we have somebody coming from 

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00:03:50,440 --> 00:03:52,640
MIT. 
So I'm blessed. 

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00:03:52,880 --> 00:03:57,320
I'm very blessed, you know, or 
the founder and CEO of one non 

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00:03:57,320 --> 00:04:00,520
verbal ecosystem. 
The conversation we'll be having

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00:04:00,680 --> 00:04:04,560
today will be centered around 
AI, which is very close to my 

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00:04:04,560 --> 00:04:07,200
heart. 
I'm AI at Ebola, IC member and 

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00:04:07,280 --> 00:04:11,000
non verbally intelligent and 
closing high ticket deals with 

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trust and influence. 
So Champions Day on The 

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00:04:14,880 --> 00:04:17,760
Kingdom's podcast, we're diving 
deep into the invincible 

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00:04:17,760 --> 00:04:21,880
language that drives leadership,
trust and sales success. 

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00:04:22,120 --> 00:04:25,920
Our guest is the brilliant 
Doctor Tatiana Ticover, PhD, 

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00:04:25,920 --> 00:04:30,200
economist, AI strategist and 
founder of One non verbal 

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00:04:30,240 --> 00:04:33,920
ecosystem. 
With over 17 years at Microsoft 

85
00:04:33,920 --> 00:04:37,520
and Boeing, Tatiana has mastered
the intersection of data 

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00:04:37,520 --> 00:04:43,160
science, AI and human behavior. 
She helps leaders and sales 

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00:04:43,160 --> 00:04:47,880
teams unlock the hidden power of
nonverbal intelligence to close 

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00:04:47,880 --> 00:04:51,920
high ticket deals, build 
influence and elevate executive 

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00:04:51,920 --> 00:04:54,920
presence. 
Tatiana, it's an honor to have 

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00:04:54,920 --> 00:04:57,760
you with us. 
You'll welcome to the kingdoms 

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00:04:57,760 --> 00:05:02,240
broadcast Pandaria for CFO. 
Once again, you're welcome and I

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00:05:02,240 --> 00:05:07,640
hope we are able to do justice 
to the topics that we have in 

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00:05:07,640 --> 00:05:09,920
our hands today. 
So I think I'm going to start 

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00:05:09,920 --> 00:05:13,600
with the audience questions. 
I keep post on maintain for 

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00:05:13,760 --> 00:05:16,560
people to ask questions and all 
the social media platforms. 

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So I have picked the top 2 
questions. 

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So the very first question from 
our audience is how can leaders 

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use AI to better read and 
respond to nonverbal signals in 

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high stakes business situations?
Thank you for the question. 

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00:05:34,000 --> 00:05:39,560
It's very current question that 
we engage more and more with AI.

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00:05:39,600 --> 00:05:42,840
I would say that it depends on 
what exactly we are trying to 

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do. 
There are different tools, and I

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00:05:45,240 --> 00:05:48,640
also make suggestions for the 
companies based on their needs. 

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What tools that would be more 
appropriate for them. 

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But in general, there are tools 
that can personalize some of the

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reach out. 
There are tools that can help 

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00:06:00,200 --> 00:06:03,240
evaluate body language for 
interview preparation. 

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00:06:03,840 --> 00:06:07,040
There are tools that can 
evaluate conversation. 

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There are tools that can profile
your potential buyers, clients, 

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partners, etc. 
The only thing that I would say 

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that we need to be very cautious
and careful what tools we engage

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00:06:19,520 --> 00:06:22,960
with and how we use. 
And just a couple examples, some

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personalization tools for emails
for example created offshores 

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and they under US jurisdictions 
here where I am and they follow 

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00:06:34,640 --> 00:06:40,200
US regulations, but still they 
get access to all your emails 

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00:06:40,240 --> 00:06:45,280
incoming, outcoming all the 
information for them to be able 

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to serve you. 
And if data leaks then 

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potentially all emails will be 
exposed. 

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00:06:52,320 --> 00:06:56,840
So we need to be very careful 
when we signing up for some kind

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of services like that, that we 
understand the risks because the

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00:07:01,080 --> 00:07:06,360
passwords even big companies 
like Google, Apple, etcetera can

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00:07:06,360 --> 00:07:10,120
be leaked. 
And some happened recently like 

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a month, a couple months ago, 
big leak. 

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So it may happen with the mouse 
as well. 

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And we need to be ready that 
this information that we share 

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can be available for web 
players. 

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So while there are many tools, 
please look carefully what they 

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provide and what kind of 
security they use. 

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Because I looked, some companies
don't promise very high level of

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security. 
So this is something to be 

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aware. 
But there are multiple tools 

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that can be used. 
And another thing that when we 

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use AI tools, we need to 
understand. 

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For example, if we use profiling
for LinkedIn, people posted on 

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LinkedIn their profile to 
understand their pain points, 

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motivation, what they do in 
life, what their personality 

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00:07:56,560 --> 00:07:59,440
type is. 
If someone created this profile 

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for them or they followed 
particular structure how to 

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00:08:03,360 --> 00:08:08,240
create profile, maybe they even 
use particular words, then you 

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00:08:08,240 --> 00:08:12,560
may not get exactly the 
personality profiles they are. 

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00:08:12,800 --> 00:08:18,280
You will get personality of the 
text that is listed on LinkedIn 

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profile but not the true human 
behind it. 

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So this is also something to 
keep in mind. 

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So if you will be using LinkedIn
as your compass on how to 

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00:08:30,800 --> 00:08:33,520
communicate with this person, 
then you can be a little bit 

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00:08:33,520 --> 00:08:37,559
off. 
So that reminds me of, you know,

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00:08:37,600 --> 00:08:42,440
personality profiling, what I 
say hotels like the likes of the

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00:08:42,440 --> 00:08:48,920
Myers Briggs, the 16 personality
test, which ones, you know, are 

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00:08:48,920 --> 00:08:55,200
tested and trusted that you can.
Yeah, there's disk and others 

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00:08:55,200 --> 00:08:59,040
that you called. 
I also use some systems that we 

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00:08:59,040 --> 00:09:03,280
have in Russia that are not that
popular in US and all of them 

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00:09:03,280 --> 00:09:07,280
are good. 
I prefer systems that have fewer

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00:09:07,280 --> 00:09:10,760
divisions of personalities, 
especially when they teach 

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00:09:10,760 --> 00:09:12,600
people. 
For example, I have a training 

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this one of the construction 
companies, so next week I'm not 

156
00:09:16,760 --> 00:09:22,240
going to teach them all sixteen 
types of mayor's personality 

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00:09:22,240 --> 00:09:25,840
typing because it's not 
realistic to expect from 

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00:09:25,840 --> 00:09:31,000
salespeople to identify them. 
So I prefer to use 6-7 main 

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00:09:31,240 --> 00:09:35,120
personality types and then 
depending on what company or 

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00:09:35,120 --> 00:09:38,160
people are doing, focus on 
specific few. 

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00:09:38,240 --> 00:09:41,080
Ask me more if interested in 
this aspect. 

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00:09:41,640 --> 00:09:45,520
And another thing that different
systems created for different 

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00:09:45,520 --> 00:09:50,720
purposes and they uncover. 
So some look more into behavior,

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00:09:50,840 --> 00:09:54,200
some system look more into 
emotional angle. 

165
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So depending on what we are 
trying to achieve, we may use 

166
00:09:58,200 --> 00:10:01,800
one system versus another. 
Sometimes I combine I combine a 

167
00:10:01,800 --> 00:10:05,320
few to build comprehensive 
personality profiles. 

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00:10:05,520 --> 00:10:08,840
I think I like that, you know, 
and giving you background in 

169
00:10:08,840 --> 00:10:13,880
economics, I see how this flows 
into creating these models 

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00:10:13,880 --> 00:10:17,560
because we use a lot of models 
in economics and we always 

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00:10:17,560 --> 00:10:21,560
assume Satori Paribu, all other 
factors remaining constant. 

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00:10:22,360 --> 00:10:24,600
Okay, let's delve into the 
second question from the 

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00:10:24,600 --> 00:10:27,960
audience. 
What's the biggest mistake sales

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00:10:28,160 --> 00:10:33,040
teams make when trying to build 
trust and lose high ticket 

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00:10:33,040 --> 00:10:35,320
deals? 
And how can frameworks like 

176
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Human CEO Layer fix it? 
From my perspective as a 

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00:10:39,000 --> 00:10:42,760
personality profiler and non 
verbal communication expert, 

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00:10:42,880 --> 00:10:47,360
it's a cookie cutter approach. 
So when they try to use the same

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00:10:47,360 --> 00:10:52,440
speech or same way they approach
even non verbally right? 

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00:10:52,440 --> 00:10:58,080
How they communicate is it's one
way to every single person or if

181
00:10:58,080 --> 00:11:03,080
they differentiate even tone of 
voice space and dressers and 

182
00:11:03,080 --> 00:11:06,040
things like that. 
So this cookie cutter approach 

183
00:11:06,760 --> 00:11:11,560
is something that I would 
challenge and you ask how we can

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00:11:11,880 --> 00:11:15,680
kind of fix it. 
It's be more tailored to 

185
00:11:15,680 --> 00:11:20,080
particular personality type. 
So if you have opportunity to 

186
00:11:20,080 --> 00:11:23,600
research who you will be 
communicating with, it's better 

187
00:11:23,600 --> 00:11:28,200
to do in advance to understand 
their pain points, motivation, 

188
00:11:28,480 --> 00:11:32,440
strengths, weaknesses, because 
each personality type has both 

189
00:11:32,520 --> 00:11:37,840
and be prepared and also watch 
the person during the meeting or

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00:11:38,400 --> 00:11:42,080
whatever communication you have.
Sometimes we don't have 

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00:11:42,120 --> 00:11:43,960
opportunity to prepare in 
advance. 

192
00:11:43,960 --> 00:11:47,960
For example, in car sales, 
someone walks in and you see 

193
00:11:47,960 --> 00:11:52,160
them first time and you want to 
personalize your approach. 

194
00:11:52,440 --> 00:11:57,040
So watch for how they behave, 
how they talk, what they talk 

195
00:11:57,040 --> 00:12:01,280
about, and try to adjust. 
That is quite interesting and of

196
00:12:01,280 --> 00:12:03,920
course it still brings me back 
to the whole ceteris variables 

197
00:12:04,240 --> 00:12:07,960
of economic models. 
You know, we always assume that 

198
00:12:08,000 --> 00:12:12,120
all of the factors remain 
constant, but in real life other

199
00:12:12,120 --> 00:12:15,560
factors do not remain constant. 
Independent variables keep 

200
00:12:15,560 --> 00:12:18,080
floating and all is all over the
place. 

201
00:12:18,280 --> 00:12:26,280
So if I am a personality type A 
for example, and I know that I 

202
00:12:26,280 --> 00:12:30,560
am not the same way all of the 
time, there are days when I'm 

203
00:12:30,560 --> 00:12:34,760
happy, the days when I'm in a 
mood, the days when I am 

204
00:12:34,760 --> 00:12:39,200
depressed, the days when I am 
optimistic. 

205
00:12:39,200 --> 00:12:45,040
But if you catch me on a day 
when I am not my good self, you 

206
00:12:45,040 --> 00:12:50,440
would probably dislike me. 
So when my friends ask me what's

207
00:12:50,440 --> 00:12:53,440
your best food, I always tell 
them I don't have a best food. 

208
00:12:53,480 --> 00:12:57,800
I am a Moody foodie because the 
food that I eat depends on my 

209
00:12:57,800 --> 00:13:02,520
mood. 
So like, what's how? 

210
00:13:02,520 --> 00:13:09,840
How do we capture the, you know,
variables that always refuse to 

211
00:13:09,840 --> 00:13:13,360
remain constant, right, despite 
the default setting? 

212
00:13:13,840 --> 00:13:18,920
So that's why I use different 
personality profiling systems 

213
00:13:19,080 --> 00:13:24,120
because some are based on self 
reporting and exactly like you 

214
00:13:24,120 --> 00:13:28,320
said, if you are in a particular
mood, you will answer questions 

215
00:13:28,320 --> 00:13:32,800
in a particular way and they 
only will reflect your state at 

216
00:13:32,920 --> 00:13:37,320
that particular moment. 
But on another day, you are in a

217
00:13:37,320 --> 00:13:40,720
different mode, you answer 
questions completely differently

218
00:13:40,920 --> 00:13:43,720
and it will reflect on a 
different personality type. 

219
00:13:43,720 --> 00:13:46,720
Some things may stay, but many 
may change. 

220
00:13:46,880 --> 00:13:50,880
However, there are some systems 
that really are not self 

221
00:13:50,880 --> 00:13:53,920
reporting. 
It's reflecting on how you 

222
00:13:53,920 --> 00:13:58,280
behave, what your baseline is 
and what are the things that you

223
00:13:58,280 --> 00:14:02,480
are doing, expressing, etcetera.
We usually have two or three 

224
00:14:02,480 --> 00:14:06,880
personality types in US and we 
are born with another one we 

225
00:14:06,880 --> 00:14:11,560
adopted during our lifetime. 
Like is it because of the 

226
00:14:11,560 --> 00:14:15,720
environment, how we were raised 
by parents, by culture, all of 

227
00:14:15,720 --> 00:14:18,800
that. 
And the third one, sometimes 

228
00:14:18,800 --> 00:14:22,040
it's pronounced, sometimes it's 
not very pronounced in people. 

229
00:14:22,080 --> 00:14:26,400
They may acquire it during 
working in particular 

230
00:14:26,400 --> 00:14:30,080
environment or living in 
particular family situation. 

231
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So you can see third profile 
show up only in particular 

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circumstances. 
So for you would be if you ate 

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particular food, right to 
simplify it and got Moody, this 

234
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would be a probably your profile
showing up more and it's will 

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not be the one that you were 
born with. 

236
00:14:50,040 --> 00:14:52,040
It would be the second or the 
third. 

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The one that you were born with 
will stay constant and we can 

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00:14:56,080 --> 00:15:00,400
identify it regardless of your 
current mood because your 

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00:15:00,400 --> 00:15:04,720
motivations in life, your pain 
points, things that you care 

240
00:15:04,720 --> 00:15:07,920
about, they pretty much are 
constant. 

241
00:15:07,960 --> 00:15:12,480
And even if you will try to 
convince me that not, we can do 

242
00:15:12,480 --> 00:15:15,200
an experiment and we will see 
that it's true. 

243
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You may, you may be Moody and 
thinking like no, I don't care 

244
00:15:19,240 --> 00:15:22,160
about this that I cared about 
yesterday. 

245
00:15:22,480 --> 00:15:26,400
But if it's your baseline for 
your personality type, you will 

246
00:15:26,400 --> 00:15:29,720
steal when your mood will get a 
little bit better, you will 

247
00:15:29,720 --> 00:15:33,800
still go back to your baseline. 
So this is how to think about 

248
00:15:33,800 --> 00:15:37,400
it. 
Like more baseline type and then

249
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another one or two layers on 
top. 

250
00:15:39,720 --> 00:15:43,680
Wow, you mentioned experiments. 
I need for experiments. 

251
00:15:43,680 --> 00:15:46,760
I'm a science guy and I love the
empirical method. 

252
00:15:46,760 --> 00:15:50,720
So what experiment are we able 
to conduct on this podcast? 

253
00:15:50,720 --> 00:15:56,120
And based on your profiling 
system, what would you say is my

254
00:15:56,120 --> 00:16:00,480
personality type? 
I don't like giving like 

255
00:16:00,480 --> 00:16:04,560
personality type openly about 
someone. 

256
00:16:04,600 --> 00:16:08,320
I prefer to look at different 
things. 

257
00:16:08,320 --> 00:16:13,240
So some, as I mentioned, systems
require yourself reporting, 

258
00:16:13,240 --> 00:16:14,800
right? 
So you would need to answer some

259
00:16:14,800 --> 00:16:17,280
questions. 
The ones that I'm using, I'm 

260
00:16:17,280 --> 00:16:21,720
using what is available. 
So I can use your communication 

261
00:16:21,720 --> 00:16:24,840
on social media. 
I can use your behavior right 

262
00:16:24,840 --> 00:16:28,960
now, or maybe some behaviors 
that I observed before or after 

263
00:16:28,960 --> 00:16:31,240
some facial expression, things 
like that. 

264
00:16:31,240 --> 00:16:37,760
But I wouldn't just judge based 
on 20 minutes of interactions 

265
00:16:38,080 --> 00:16:43,160
and without asking you specific 
questions that you may not be 

266
00:16:43,160 --> 00:16:49,520
comfortable answering here. 
So let's keep it I'm. 

267
00:16:49,840 --> 00:16:53,280
Doing you're a double 
comfortable answering here that 

268
00:16:53,280 --> 00:16:55,040
sounds interested, that sounds 
interested. 

269
00:16:55,360 --> 00:16:59,920
So I'm trying to find maybe like
the most simplistic model that 

270
00:16:59,920 --> 00:17:03,000
we can adopt, definitely with 
questions that I I would be 

271
00:17:03,000 --> 00:17:08,440
comfortable answering. 
It's not like questions some 

272
00:17:08,920 --> 00:17:12,319
about some particular intimate 
area or anything. 

273
00:17:12,560 --> 00:17:16,359
It just you, you will give away 
too much information. 

274
00:17:16,680 --> 00:17:18,079
In. 
Danger like about your 

275
00:17:18,079 --> 00:17:19,599
personality? 
OK. 

276
00:17:20,480 --> 00:17:22,400
Maybe you don't want to do it, 
you know. 

277
00:17:23,160 --> 00:17:27,040
I see, I see that, I see that. 
So I think for for me, like the 

278
00:17:27,040 --> 00:17:31,120
personality profiling that I 
like the most is the one of the 

279
00:17:31,120 --> 00:17:34,760
temperaments, right? 
So we have the sun grains, the 

280
00:17:34,760 --> 00:17:39,400
choleric, the melancholic and 
the phlegmatics, right? 

281
00:17:39,760 --> 00:17:41,920
So for me, I think I'm a sun 
green. 

282
00:17:41,920 --> 00:17:45,040
I think I'm like a combination 
of sun green and choleric. 

283
00:17:45,240 --> 00:17:48,680
So yes, I like that. 
It's just four simple. 

284
00:17:48,720 --> 00:17:51,800
I like that. 
But anything beyond four, it's a

285
00:17:51,800 --> 00:17:53,560
stretch. 
What are your thoughts? 

286
00:17:53,640 --> 00:17:57,280
This is a good one of the 
systems, but it doesn't answer 

287
00:17:57,280 --> 00:18:00,040
all the questions. 
So, for example, if you want to 

288
00:18:00,040 --> 00:18:04,120
sell a car to each of them, how 
would you change your behavior 

289
00:18:04,120 --> 00:18:06,360
based on that? 
Is it enough for you? 

290
00:18:06,600 --> 00:18:10,440
It may give us some idea of how 
we can approach, especially for 

291
00:18:10,440 --> 00:18:14,240
someone like me who knows 
personality systems, personality

292
00:18:14,240 --> 00:18:18,760
profiling systems, and how this 
particular system aligns to 

293
00:18:18,760 --> 00:18:20,920
other ones that I'm using more 
often. 

294
00:18:21,080 --> 00:18:25,440
But if you know just those four,
it's probably will be hard for 

295
00:18:25,440 --> 00:18:31,040
you to customize your speech and
behavior to each of those four 

296
00:18:31,160 --> 00:18:37,040
to get the best of it, right? 
So are you saying that the 

297
00:18:37,760 --> 00:18:44,040
personality test right has 
degrees of accuracy and degrees 

298
00:18:44,040 --> 00:18:46,080
of dilution? 
Is is that correct? 

299
00:18:46,240 --> 00:18:50,680
Depending on what you mean by 
accuracy and dilution, can you 

300
00:18:50,680 --> 00:18:52,560
tell me more of what you have in
mind? 

301
00:18:52,640 --> 00:18:57,760
So you said the the four 
personality type is not in depth

302
00:18:57,760 --> 00:19:01,760
enough to make sales speech 
decisions. 

303
00:19:01,960 --> 00:19:06,680
For example, about if we take 
maybe something like the 16 

304
00:19:06,680 --> 00:19:09,120
personality type, I think that's
the Myers Briggs, right? 

305
00:19:09,120 --> 00:19:15,000
If, if I'm correct, yes, that is
a more accurate model, right? 

306
00:19:15,120 --> 00:19:19,240
Deep dive into a person's 
personality and be able to 

307
00:19:19,320 --> 00:19:27,600
ascertain a stable pattern in 
terms of adjusting your 

308
00:19:27,720 --> 00:19:30,800
relationships, your 
communication with such a 

309
00:19:30,800 --> 00:19:32,880
personality. 
Yes and no. 

310
00:19:32,880 --> 00:19:36,360
So I don't use Myer system, not 
much at all. 

311
00:19:36,480 --> 00:19:42,120
I use other ones as far as and 
maybe, you know saying that this

312
00:19:42,120 --> 00:19:44,840
one is better than the other. 
It's not the goal of our 

313
00:19:44,840 --> 00:19:49,920
conversation because again, they
serve different purposes and 

314
00:19:50,080 --> 00:19:53,240
Myer system has its own 
applications in particular 

315
00:19:53,240 --> 00:19:57,480
environments where it's super 
valuable, but I'm focused more 

316
00:19:57,480 --> 00:20:02,120
on other ones that are more 
applicable and easier. 

317
00:20:02,320 --> 00:20:06,360
To apply and use. 
So what I'm saying that 

318
00:20:06,800 --> 00:20:10,360
depending on your goal, you may 
choose one versus another 

319
00:20:10,360 --> 00:20:15,880
combination of a few in terms of
the temperament, caloric and 

320
00:20:15,920 --> 00:20:19,000
other ones. 
It gives us some information. 

321
00:20:19,000 --> 00:20:22,080
But from my perspective, it's 
not sufficient to do, for 

322
00:20:22,080 --> 00:20:26,240
example, sales speech. 
It's good to understand overall 

323
00:20:26,240 --> 00:20:31,800
one person versus another, right
with their preferences, but not 

324
00:20:31,800 --> 00:20:35,440
enough to go deep. 
So it means that the end 

325
00:20:35,440 --> 00:20:38,400
justifies the means in terms of 
this perspective. 

326
00:20:38,400 --> 00:20:42,480
So whatever it is your goal is 
that determines the kind of 

327
00:20:42,480 --> 00:20:45,640
personality profiling that you 
would have to adopt. 

328
00:20:45,920 --> 00:20:51,440
OK, so you have actually beat an
entire ecosystem around decoding

329
00:20:51,440 --> 00:20:54,160
human signals. 
So how did your journey from 

330
00:20:54,160 --> 00:20:58,200
Microsoft and we lead you into 
the world of nonverbal 

331
00:20:58,200 --> 00:21:01,520
communication and AI trillion 
sales and psychology? 

332
00:21:01,680 --> 00:21:05,080
Yeah, it's a great question. 
It's the whole story. 

333
00:21:05,160 --> 00:21:10,240
So I started reading Nietzsche 
and other philosophers when I 

334
00:21:10,240 --> 00:21:15,600
was 16 and I had a book, How to 
Be in France and Influence 

335
00:21:15,600 --> 00:21:17,840
People by Dale. 
Corrigan Wow. 

336
00:21:19,800 --> 00:21:22,240
Yes, and. 
This is this is documented. 

337
00:21:22,240 --> 00:21:24,840
I'm so sorry to interrupt you. 
This is documented. 

338
00:21:24,840 --> 00:21:28,000
I've said this on many other 
episodes of this podcast. 

339
00:21:28,160 --> 00:21:32,640
That book was the very first 
book I ever bought for myself 

340
00:21:32,720 --> 00:21:35,080
with money that I earned for 
myself. 

341
00:21:35,280 --> 00:21:38,560
Two books by Dale connecting how
to wear friends and influence 

342
00:21:38,560 --> 00:21:41,640
people and the art of public 
speaking are the two books I 

343
00:21:41,720 --> 00:21:45,960
ever bought with my own money. 
Wow it once again it's an honor.

344
00:21:48,000 --> 00:21:51,840
Yeah, and I pretty much use it 
as a manual. 

345
00:21:51,840 --> 00:21:56,840
I was fascinated what motivates 
people, how they behave, why 

346
00:21:56,840 --> 00:22:00,760
they behave the way they do. 
Sometimes they behave like wow, 

347
00:22:01,040 --> 00:22:06,000
and sometimes you think like why
this person did it right and how

348
00:22:06,000 --> 00:22:10,880
we can actually change thinking 
and behavior that we have as 

349
00:22:10,880 --> 00:22:14,040
well as others people. 
So I was really interested in 

350
00:22:14,040 --> 00:22:19,640
psychology, but at that time in 
Russia it was not well playing 

351
00:22:19,640 --> 00:22:23,480
profession. 
And I'm also a practical person 

352
00:22:23,480 --> 00:22:27,080
and like numbers. 
So I decided to go into 

353
00:22:27,080 --> 00:22:32,760
economics and study. 
And then I went into PHDI did 

354
00:22:32,760 --> 00:22:37,200
the statistics and I taught grad
and postgraduate students. 

355
00:22:37,200 --> 00:22:42,920
So I worked with people, I 
watched my students, I tried to 

356
00:22:42,920 --> 00:22:48,920
make statistics and other 
subjects that I thought easy for

357
00:22:48,920 --> 00:22:52,320
them to understand, even though 
oftentimes it's not right. 

358
00:22:52,320 --> 00:22:55,600
Statistics for many people seems
to be hard. 

359
00:22:55,680 --> 00:23:00,720
And after six years, I wanted to
apply my knowledge and it's 

360
00:23:00,720 --> 00:23:05,120
coincided with my immigration to
the United States, which was 19 

361
00:23:05,120 --> 00:23:07,800
years ago. 
And I decided to completely 

362
00:23:07,840 --> 00:23:10,680
switch from academia to 
business. 

363
00:23:10,680 --> 00:23:13,400
And this was my first switch in 
my career. 

364
00:23:13,560 --> 00:23:18,320
So when I arrived to the United 
States, I started pretty much 

365
00:23:18,320 --> 00:23:22,240
from scratch because I didn't 
have experience in business. 

366
00:23:22,440 --> 00:23:28,000
My English was not that great. 
So I started a job for new 

367
00:23:28,000 --> 00:23:32,160
graduates with low pay and 
things like that, and I built my

368
00:23:32,160 --> 00:23:34,960
career from there in the United 
States. 

369
00:23:34,960 --> 00:23:38,920
And it's booing. 
I was responsible for the whole 

370
00:23:38,920 --> 00:23:43,080
customer satisfaction process. 
So again, I was thinking about 

371
00:23:43,080 --> 00:23:45,000
psychology. 
I was thinking how to make 

372
00:23:45,000 --> 00:23:48,880
customers better, how we can 
analyze customer feedback and 

373
00:23:48,880 --> 00:23:52,600
things like that. 
And later in Microsoft, I worked

374
00:23:52,600 --> 00:23:56,920
on four or five different teams 
and I was touching people one 

375
00:23:56,920 --> 00:24:00,000
way or another. 
All the products was I was on 

376
00:24:00,320 --> 00:24:05,560
Azure forecasting Docfiber or if
it was about hardware or if it 

377
00:24:05,560 --> 00:24:11,520
was about Xbox support strategy,
whatever topic I worked on, I 

378
00:24:11,520 --> 00:24:15,640
always had people on my mind. 
So we are building products, we 

379
00:24:15,640 --> 00:24:19,200
providing services for people 
and people provide feedback to 

380
00:24:19,200 --> 00:24:23,520
us and we can see like how they 
think and why they think in that

381
00:24:23,520 --> 00:24:26,240
way, how can we make them 
happier? 

382
00:24:26,480 --> 00:24:32,040
So this pretty much approach to 
people and thinking was with me 

383
00:24:32,040 --> 00:24:34,440
all the time. 
I also had mint teas at 

384
00:24:34,440 --> 00:24:36,640
Microsoft. 
So I worked with people 

385
00:24:36,640 --> 00:24:41,440
one-on-one and eventually I went
to Toast Masters and got my 

386
00:24:41,760 --> 00:24:43,760
Distinguished Toastmaster 
status. 

387
00:24:43,960 --> 00:24:47,800
It was also hard work and a lot 
working with people 

388
00:24:47,800 --> 00:24:51,840
understanding why we say or do 
things this way and not another.

389
00:24:52,040 --> 00:24:57,440
But Toastmasters also led me 
into this area of interest about

390
00:24:57,440 --> 00:25:00,640
nonverbal communication and 
personality profiling. 

391
00:25:00,640 --> 00:25:06,800
And when I I had enough of my 
corporate career, I want to do 

392
00:25:06,800 --> 00:25:11,400
something for people myself now.
Then I started thinking about 

393
00:25:11,520 --> 00:25:15,440
having my own company. 
And this is what I'm working and

394
00:25:15,440 --> 00:25:19,840
building on right now and happy,
happy to provide help to people.

395
00:25:19,960 --> 00:25:24,960
And eventually I feel like it's 
when I was 16, right, and 

396
00:25:24,960 --> 00:25:29,600
started reading those books. 
And now I can actually apply all

397
00:25:29,600 --> 00:25:32,720
the knowledge that I have 
accumulated over the years, 

398
00:25:32,800 --> 00:25:36,880
reading so many books and having
so much experience, I can now 

399
00:25:36,880 --> 00:25:41,560
apply it in real life. 
Wow, it's a whole lot to unpack.

400
00:25:41,680 --> 00:25:46,440
You venture the age of 16 and 
the output is awful far from the

401
00:25:46,440 --> 00:25:48,600
tree. 
I remember when I was 16 years 

402
00:25:48,600 --> 00:25:53,720
old had the privilege of reading
the whole of the Bible from 

403
00:25:53,720 --> 00:25:57,520
Genesis to Revelation. 
I was also in Bible school. 

404
00:25:58,000 --> 00:26:03,160
I think I graduated maybe Route 
17 and also I was reading the 

405
00:26:03,160 --> 00:26:08,960
work of ancient philosophers, 
the likes of Aristotle Plateau. 

406
00:26:09,040 --> 00:26:11,760
It's it's interesting that this 
is well documented on the 

407
00:26:11,760 --> 00:26:13,920
support cast. 
I've said there's a lot on the 

408
00:26:13,960 --> 00:26:18,520
broadcast and also I've read 
groups of Nobel laureates, 

409
00:26:19,120 --> 00:26:22,600
contemporary philosophers. 
I tell the younger generation, 

410
00:26:22,720 --> 00:26:26,080
it's important that you read. 
My mom used to say a lot leaders

411
00:26:26,080 --> 00:26:28,400
are leaders and I understand 
better now. 

412
00:26:28,400 --> 00:26:33,520
I'm 33 years old now and I 
understand better that when you 

413
00:26:33,520 --> 00:26:37,280
load yourself with information, 
relevant information at the 

414
00:26:37,280 --> 00:26:43,640
younger person goes on to make 
you resourceful and relevant in 

415
00:26:43,640 --> 00:26:46,840
the future, especially in the 
global landscape. 

416
00:26:47,160 --> 00:26:50,600
I'm grateful for the opportunity
to be able to speak with the 

417
00:26:50,600 --> 00:26:55,360
brilliant minds of my own time. 
You know, at 16, reading 

418
00:26:55,560 --> 00:26:59,880
Aristotle, reading Immanuel 
Kant, reading Adam Smith, 

419
00:27:00,360 --> 00:27:06,560
reading John Locke, reading this
Sky, even with St. 

420
00:27:06,560 --> 00:27:08,800
Churchill, a lot of people do 
not realize Winston Churchill 

421
00:27:08,800 --> 00:27:10,400
won a Nobel Prize for 
Literature. 

422
00:27:12,120 --> 00:27:15,120
There's a guy who wrote the book
Why I'm not a Christian and I'm 

423
00:27:15,120 --> 00:27:18,360
trying to remember him. 
Veteran Russell, right? 

424
00:27:18,680 --> 00:27:20,160
Reading this very brilliant 
mind. 

425
00:27:20,600 --> 00:27:24,120
I used to wish that I wish I 
could have a conversation with 

426
00:27:24,160 --> 00:27:27,120
these, you know, philosophers 
with these, you know, brilliant 

427
00:27:27,120 --> 00:27:28,800
mind. 
But now I'm privileged, you 

428
00:27:28,800 --> 00:27:33,040
know, to post 2 podcasts that 
are globally ranked. 

429
00:27:33,040 --> 00:27:35,320
I said the time of our 
conversation, The Kingdom's 

430
00:27:35,320 --> 00:27:41,200
broadcast is ranked global 2.5%.
I have a CFO ranked about 5%. 

431
00:27:41,200 --> 00:27:44,760
And I have the privilege to 
speak with persons like yourself

432
00:27:45,280 --> 00:27:48,120
who have gone to the best 
schools in the world, have the 

433
00:27:48,120 --> 00:27:51,560
highest educational 
qualifications and we can't 

434
00:27:51,560 --> 00:27:55,880
dissect important topics. 
But it starts with building your

435
00:27:55,880 --> 00:27:58,280
mind. 
And yes, message to the younger 

436
00:27:58,280 --> 00:28:00,480
generation, ensure to build your
mind. 

437
00:28:00,880 --> 00:28:02,920
But the most important thing is 
your mindset. 

438
00:28:03,240 --> 00:28:06,160
Repeat your mindset. 
Next, you build your skill set 

439
00:28:06,600 --> 00:28:11,320
and then you get the right tool 
set and you are a well-rounded 

440
00:28:11,360 --> 00:28:15,120
professional or entrepreneur. 
Coming back to, you know, the 

441
00:28:15,120 --> 00:28:20,120
science behind human signals. 
A lot of leaders underestimate 

442
00:28:20,120 --> 00:28:23,480
how much communication happens 
beyond words. 

443
00:28:23,480 --> 00:28:26,840
What are the most powerful non 
verbal signals that 

444
00:28:26,840 --> 00:28:31,240
professionals and entrepreneurs 
should become aware of in high 

445
00:28:31,240 --> 00:28:32,960
stakes settings? 
Sure. 

446
00:28:33,280 --> 00:28:38,280
So one thing we can be aware of 
of our gestures. 

447
00:28:38,440 --> 00:28:40,600
So there are some repetitive 
gestures. 

448
00:28:40,600 --> 00:28:46,280
So if I do this thing one time 
or couple times during our talk,

449
00:28:46,480 --> 00:28:49,960
then it's OK. 
But if I start doing it every 30

450
00:28:49,960 --> 00:28:53,080
seconds or so, then you will 
think like what's wrong with 

451
00:28:53,080 --> 00:28:56,000
Tatiana, right? 
And different people has 

452
00:28:56,000 --> 00:28:58,880
different gestures. 
Some may have something like 

453
00:28:58,880 --> 00:29:04,280
that, some may be scratching. 
And in high states, especially 

454
00:29:04,280 --> 00:29:07,160
if we are under stress, we stop 
noticing it. 

455
00:29:07,200 --> 00:29:11,560
People who come to me and we do 
assessment, I show them what 

456
00:29:11,560 --> 00:29:14,640
they're doing. 
They're like, wow, I've never 

457
00:29:14,640 --> 00:29:17,360
knew that. 
I have never known that I've 

458
00:29:17,600 --> 00:29:21,000
been doing something like that. 
So it's a surprise for them 

459
00:29:21,000 --> 00:29:25,320
because when under stress in 
high state situations, we don't 

460
00:29:25,320 --> 00:29:27,320
pay attention. 
It's subconscious. 

461
00:29:27,560 --> 00:29:30,760
So it's very important to notice
it. 

462
00:29:30,800 --> 00:29:33,080
And awareness is already big 
thing. 

463
00:29:33,320 --> 00:29:38,800
So adapters is one thing to be 
rough and paying attention to. 

464
00:29:38,800 --> 00:29:43,520
Another one is openness. 
So if you're open to someone and

465
00:29:43,520 --> 00:29:48,240
we communicate, people see U.S. 
Open to the conversation to them

466
00:29:48,440 --> 00:29:51,720
versus something. 
It's not necessarily crossed 

467
00:29:51,800 --> 00:29:55,280
arms. 
It can be just a push, it can be

468
00:29:55,280 --> 00:30:00,760
angle, it can be some other 
things that we do to not show 

469
00:30:00,760 --> 00:30:04,880
our openness or show the 
opposite that we are close to 

470
00:30:04,880 --> 00:30:07,720
the discussion and people read 
from us. 

471
00:30:07,960 --> 00:30:13,320
Even if I say I'm so, so happy 
to see you here today and then 

472
00:30:13,360 --> 00:30:18,320
I'm all somewhere else, you will
not believe me, right? 

473
00:30:18,320 --> 00:30:24,040
Or if I'm on my phone like hi, 
yeah, it's how you doing. 

474
00:30:24,440 --> 00:30:27,560
So you will see that my 
attention is not with you. 

475
00:30:27,880 --> 00:30:32,120
So this is another thing like 
show openness and be there, be 

476
00:30:32,120 --> 00:30:34,400
present. 
And the third one, I would say 

477
00:30:34,400 --> 00:30:38,480
it's a space. 
So if we are like sitting like 

478
00:30:38,480 --> 00:30:43,520
that or if we are very tight and
making ourselves small or if we 

479
00:30:43,520 --> 00:30:48,280
take a reasonable amount of 
space and show our presence 

480
00:30:48,280 --> 00:30:50,800
there. 
So those three things I would 

481
00:30:50,800 --> 00:30:56,000
say the most important and just 
give you one example about 

482
00:30:57,240 --> 00:31:01,240
repetitive gestures adapters 
that I mentioned as a first 

483
00:31:01,240 --> 00:31:03,760
point. 
I recently made the post on 

484
00:31:03,760 --> 00:31:09,040
LinkedIn about one person who is
in marketing strategy. 

485
00:31:09,080 --> 00:31:14,080
She is smart and brilliant and I
was watching her educational 

486
00:31:14,080 --> 00:31:18,880
slash proma video and it was 
small circle and I only could 

487
00:31:18,880 --> 00:31:22,480
see her upper body. 
Presentation was 45 minutes 

488
00:31:22,480 --> 00:31:25,840
long. 
Information was great but her 

489
00:31:25,840 --> 00:31:33,640
performance was not that great 
because she made 379 repetitive 

490
00:31:33,640 --> 00:31:37,120
gestures during this 45 minute 
presentation. 

491
00:31:37,160 --> 00:31:41,760
Can you imagine 379? 
That is massive. 

492
00:31:41,960 --> 00:31:46,840
Yes, and it was all touching 
necklace, touching face in 

493
00:31:46,840 --> 00:31:50,360
different places, touching 
eyeglasses 79. 

494
00:31:50,920 --> 00:31:52,600
Let me touch my eyeglasses 
though. 

495
00:31:52,880 --> 00:31:54,800
What are three other several 
times? 

496
00:31:54,880 --> 00:31:58,480
I don't count, you know, and 
don't always pay attention to 

497
00:31:58,480 --> 00:32:03,560
things, but if I think that this
could be a good case to make 

498
00:32:03,560 --> 00:32:06,920
people aware, then I do it. 
And by the way, I'm reaching out

499
00:32:06,920 --> 00:32:11,360
to this person that I mentioned 
to offer them my health because 

500
00:32:11,360 --> 00:32:16,120
again, most likely if I tell her
what she has done, she will not 

501
00:32:16,120 --> 00:32:19,400
believe me. 
But if we watch her recording, 

502
00:32:19,480 --> 00:32:22,920
she will start recognizing. 
If when I point it out, she will

503
00:32:22,920 --> 00:32:27,120
start recognizing and we'll say 
like, my goodness, I didn't know

504
00:32:27,120 --> 00:32:30,160
I was doing it. 
So this is what I see most 

505
00:32:30,160 --> 00:32:34,040
frequently with my clients. 
So now I'm quite curious, how do

506
00:32:34,040 --> 00:32:38,400
you identify these patterns? 
Do you use AI or is it human 

507
00:32:38,640 --> 00:32:40,120
observation? 
It depends. 

508
00:32:40,120 --> 00:32:45,200
If we have many phone calls, 
many emails, then of course I 

509
00:32:45,200 --> 00:32:49,240
will use AI to speed it up and 
simplify it for us. 

510
00:32:49,440 --> 00:32:54,080
But I cannot do everything. 
It can identify that there was 

511
00:32:54,080 --> 00:32:57,440
pose or something like that, but
it cannot necessarily say you 

512
00:32:57,440 --> 00:33:01,320
why. 
So if we need to look into root 

513
00:33:01,320 --> 00:33:05,280
cause or something like that, 
then I would need to interpret 

514
00:33:05,280 --> 00:33:10,400
it and go into context. 
For example, I had a client 

515
00:33:10,400 --> 00:33:14,560
coach. 
Coach was my client and her 

516
00:33:14,800 --> 00:33:19,680
ongoing client, her client quit.
So she asked me to help you 

517
00:33:19,760 --> 00:33:22,400
potentially identify why it 
happened. 

518
00:33:22,440 --> 00:33:27,280
And we review it with her 
recording and I could identify 

519
00:33:27,280 --> 00:33:29,920
maybe pauses, but not the 
context. 

520
00:33:29,920 --> 00:33:33,880
So, So what happened? 
The coach went to the topic that

521
00:33:33,880 --> 00:33:37,960
was very sensitive for the 
client, and client nonverbal 

522
00:33:38,080 --> 00:33:40,640
showed that she didn't want to 
talk about it. 

523
00:33:40,760 --> 00:33:44,880
She didn't say anything, but 
nonverbal signs were that this 

524
00:33:44,880 --> 00:33:47,120
was not the topic. 
She wanted to go deeper. 

525
00:33:47,120 --> 00:33:51,840
My client, the coach, 
misinterpreted it as a interest,

526
00:33:51,960 --> 00:33:55,480
so she did the opposite. 
She went deeper into the topic 

527
00:33:55,480 --> 00:33:58,520
and her client was 
uncomfortable. 

528
00:33:58,520 --> 00:34:02,400
She didn't enjoy this 
conversation and she quit. 

529
00:34:02,600 --> 00:34:08,880
So the coach, my client lost her
ongoing client and AI wouldn't 

530
00:34:08,880 --> 00:34:14,040
be able us to identify the 
sensitivity and all those 

531
00:34:14,040 --> 00:34:17,440
nuances. 
So on some high level it's great

532
00:34:17,440 --> 00:34:24,880
to use AI, but in many cases you
need to apply your own knowledge

533
00:34:24,920 --> 00:34:27,679
and experience. 
In terms of the example I gave 

534
00:34:27,679 --> 00:34:32,880
you, the 379, I just counted it 
because it was just one of 

535
00:34:33,080 --> 00:34:35,560
thing. 
I usually don't count people's 

536
00:34:35,560 --> 00:34:38,320
suggestions. 
Not the point how many, but she 

537
00:34:38,320 --> 00:34:42,480
was doing it so much. 
And plus I don't know what she 

538
00:34:42,480 --> 00:34:46,280
did with her lower body because 
it was not in the circle of the 

539
00:34:46,480 --> 00:34:49,800
video recording. 
So maybe there are more as a 

540
00:34:50,120 --> 00:34:54,560
gesture that she did. 
So it was just a good example to

541
00:34:54,719 --> 00:34:59,680
show people to pay attention to 
the gestures and things they do.

542
00:34:59,760 --> 00:35:04,640
So and many people after that 
that say that oh, Tatiana, you 

543
00:35:04,640 --> 00:35:08,480
just told me about that. 
Now I'm being very careful like 

544
00:35:08,480 --> 00:35:10,920
and shy about my own 
performance. 

545
00:35:10,920 --> 00:35:16,240
Is it the same as you? 
Are you now being cautious about

546
00:35:16,240 --> 00:35:18,280
how you? 
Show up. 

547
00:35:18,560 --> 00:35:21,640
Yeah, I think it's, it's very 
important to be self aware, 

548
00:35:21,760 --> 00:35:23,560
right? 
And this is something I've 

549
00:35:23,560 --> 00:35:27,360
always spoken about. 
I'm really grateful that I have 

550
00:35:27,360 --> 00:35:31,080
a podcast that people can always
go back to and talk about. 

551
00:35:31,360 --> 00:35:34,000
I've spoken with Doctor Joey 
Droshagen. 

552
00:35:34,120 --> 00:35:38,120
He's the, would I say, I don't 
want to call it founder, the 

553
00:35:38,440 --> 00:35:42,840
inventor of the SMT approach, 
the subconscious mind training 

554
00:35:43,000 --> 00:35:45,880
approach. 
I've also spoken to another guy 

555
00:35:45,880 --> 00:35:48,880
called Charlie. 
I've forgotten his last name. 

556
00:35:49,200 --> 00:35:52,840
He calls himself the chief 
consciousness officer, right? 

557
00:35:52,880 --> 00:35:56,240
So these are topics that are 
very close to my heart. 

558
00:35:56,280 --> 00:36:00,320
And for me, people that know me 
know that I'm a very self aware 

559
00:36:00,320 --> 00:36:04,640
person and I think 
self-awareness is very important

560
00:36:05,000 --> 00:36:07,800
for growth. 
I pride myself in not being a 

561
00:36:07,800 --> 00:36:12,840
perfect person or being a person
who strives for excellence. 

562
00:36:13,000 --> 00:36:15,760
I feel that affection is fit, 
right? 

563
00:36:15,760 --> 00:36:19,080
When you put yourself out as a 
perfect person, you are not 

564
00:36:19,080 --> 00:36:22,000
relatable. 
Or when you put yourself out as 

565
00:36:22,040 --> 00:36:25,800
a person who strives for 
excellence, people can relate to

566
00:36:25,800 --> 00:36:29,400
you. 
The open to feedback, the open 

567
00:36:29,400 --> 00:36:34,440
to correction, right and take 
everything has a feedback loop 

568
00:36:34,680 --> 00:36:37,880
to ensure that you improve our 
whatever, whatever is that you 

569
00:36:38,000 --> 00:36:41,840
are doing, right? 
So being self aware, for me, I 

570
00:36:41,840 --> 00:36:43,800
think it's like a default 
setting. 

571
00:36:43,880 --> 00:36:48,200
I think for a lot of people, 
they have a blurry line between 

572
00:36:48,280 --> 00:36:51,040
being self aware and being shy, 
right? 

573
00:36:51,400 --> 00:36:54,840
If you are not confident in 
yourself, if you are not the 

574
00:36:54,840 --> 00:36:58,920
kind of person that is open to 
making mistakes and making 

575
00:36:58,960 --> 00:37:02,760
errors, being self aware can 
bring your confidence or your 

576
00:37:02,760 --> 00:37:06,040
effectiveness efficiency. 
I think the, the, the, the 

577
00:37:06,080 --> 00:37:09,200
factor here is fear, right? 
Don't be afraid to make 

578
00:37:09,200 --> 00:37:11,400
mistakes. 
Every one of us makes mistakes, 

579
00:37:11,640 --> 00:37:14,200
right? 
And I think also nature versus 

580
00:37:14,200 --> 00:37:17,080
nurture conversation comes here,
right? 

581
00:37:17,360 --> 00:37:21,240
Very early in life, I filled 
mathematics, you know, at the 

582
00:37:21,480 --> 00:37:24,920
old level, that is the entrance 
exams into university. 

583
00:37:24,960 --> 00:37:27,400
I failed it twice before I got 
to write the third time. 

584
00:37:27,640 --> 00:37:31,680
But now today, I'm festive in 
economics, chartered accountant.

585
00:37:31,680 --> 00:37:35,240
I have an MBA. 
I've lectured, you know, 

586
00:37:35,280 --> 00:37:38,280
professional accountants. 
I've worked with the global B 

587
00:37:38,280 --> 00:37:41,400
for accounting firms #2 and #4 
in the world. 

588
00:37:41,400 --> 00:37:44,120
So nobody would say this guy 
does not understand numbers. 

589
00:37:44,200 --> 00:37:48,240
But if only you knew that at the
age of 16 I was struggling with 

590
00:37:48,800 --> 00:37:52,440
mathematics, you know, in exams,
right? 

591
00:37:52,520 --> 00:37:56,400
So that early introduction to 
the concept of failing and 

592
00:37:56,400 --> 00:38:00,880
trying again, I think helped me 
as a person and also the peace 

593
00:38:00,880 --> 00:38:03,600
and faith. 
My favorite Scripture is I can 

594
00:38:03,600 --> 00:38:06,280
do all things through crisis. 
Chances be Philippians have to 

595
00:38:06,280 --> 00:38:09,800
four verse 13. 
So if you believe that you can 

596
00:38:09,800 --> 00:38:13,840
do all things if you believe in 
yourself and believe in your 

597
00:38:13,840 --> 00:38:18,120
God, I don't think you should be
shy or be afraid and even very 

598
00:38:18,120 --> 00:38:20,880
well respected leaders across 
the world like Nelson Mandela 

599
00:38:21,200 --> 00:38:24,840
said if we try, we need fill but
if we don't, we have filled. 

600
00:38:25,000 --> 00:38:26,880
So in life, you just need to 
keep trying. 

601
00:38:27,200 --> 00:38:30,320
Thomas Edison, who invented the 
with a light bulb, I heard he 

602
00:38:30,320 --> 00:38:33,280
had 10,000 alterations before he
got to track. 

603
00:38:33,640 --> 00:38:37,240
So if a genius like Thomas 
Edison tried 10,000 times, not 

604
00:38:37,240 --> 00:38:40,880
to keep trying, right? 
So people, I think there's a 

605
00:38:40,880 --> 00:38:43,520
need for reorientation in this, 
you know, age and time. 

606
00:38:43,720 --> 00:38:45,960
People want to come off as being
perfect. 

607
00:38:45,960 --> 00:38:48,800
And you see these on social 
media, Instagram tick tock 

608
00:38:48,800 --> 00:38:53,600
people their best face out there
and try to leave like life is 

609
00:38:53,600 --> 00:38:56,160
perfect for them there. 
But there's nobody that has a 

610
00:38:56,160 --> 00:38:58,440
perfect life. 
Tell people testing your 

611
00:38:58,440 --> 00:39:01,240
admiring on social media does 
not have a better life than you.

612
00:39:01,480 --> 00:39:04,960
You only probably have a better 
camera and better locations for 

613
00:39:04,960 --> 00:39:06,840
videos and teachers than 
yourself. 

614
00:39:07,600 --> 00:39:11,800
So, but you know, coming back to
the whole human signaling, you 

615
00:39:11,800 --> 00:39:16,040
know, and AI, you have actually 
patented AI framework that it 

616
00:39:16,040 --> 00:39:19,000
called patterns and behavior and
systems, right? 

617
00:39:19,200 --> 00:39:24,680
And how can AI compliment you 
know and not replace the unique 

618
00:39:24,680 --> 00:39:28,960
human art of reading, body 
language, tone and presence? 

619
00:39:29,080 --> 00:39:31,960
Yeah. 
And I will just add on your 

620
00:39:31,960 --> 00:39:33,800
previous comment, if you don't 
mind. 

621
00:39:34,000 --> 00:39:38,280
We are not trying to reach 
perfection, right. 

622
00:39:38,280 --> 00:39:42,280
We're trying to reach our 
authenticity and. 

623
00:39:42,280 --> 00:39:44,120
I love that. 
I love that word. 

624
00:39:44,160 --> 00:39:48,160
God bless you. 
And the threat of some noise, 

625
00:39:48,840 --> 00:39:53,480
right? 
So if we touch here office or 

626
00:39:53,480 --> 00:39:59,800
something, it's totally okay, 
but if I do it 370 times, it's 

627
00:39:59,800 --> 00:40:04,600
not that great, right? 
Also, we often miss this 

628
00:40:04,600 --> 00:40:08,200
element. 
I usually use it as a focus of 

629
00:40:08,200 --> 00:40:12,240
my work with the client. 
Each of us has already brilliant

630
00:40:12,240 --> 00:40:17,080
things that we have the our, 
what we can call it perfect for 

631
00:40:17,080 --> 00:40:21,440
example, but it's just authentic
way we communicate with 

632
00:40:21,440 --> 00:40:24,760
nonverbal signals that we are 
sending and things like that. 

633
00:40:24,760 --> 00:40:28,840
So for each client, I highlight 
what they're already doing well 

634
00:40:28,960 --> 00:40:32,920
because each of us does and many
of us also we are not aware 

635
00:40:32,920 --> 00:40:35,960
about those beautiful things 
that we are doing and that we 

636
00:40:35,960 --> 00:40:40,640
can leverage to our advantage. 
So this also important awareness

637
00:40:40,640 --> 00:40:44,840
like what am I great at, what I 
can use more of? 

638
00:40:45,040 --> 00:40:49,880
And then I call it fine tuning, 
things that don't serve us well,

639
00:40:50,000 --> 00:40:53,800
some but habits that we 
accumulated, some things we do 

640
00:40:53,800 --> 00:40:56,160
under stress and things like 
that. 

641
00:40:56,160 --> 00:41:00,080
So I call it fine tuning and I 
totally for authenticity. 

642
00:41:00,440 --> 00:41:07,200
I don't support like we need to 
be all robots and do exactly as 

643
00:41:07,280 --> 00:41:09,800
everyone else. 
I don't think this is great. 

644
00:41:09,840 --> 00:41:15,160
We're all so unique and this is 
the strength of human that we 

645
00:41:15,200 --> 00:41:18,840
are unique. 
As far as switching to AIAI is 

646
00:41:18,840 --> 00:41:22,120
not at the point where it can do
everything for us. 

647
00:41:22,120 --> 00:41:24,600
If it will be at some point, 
that's great. 

648
00:41:24,640 --> 00:41:29,680
OK, let's do everything for us. 
So as I mentioned before, I use 

649
00:41:29,680 --> 00:41:33,760
it to speed up things, to look 
at things clear, but then to go 

650
00:41:33,760 --> 00:41:38,240
into deep analysis, like what 
exactly the root cause behind 

651
00:41:38,240 --> 00:41:44,440
it, What is the motivation, what
other things AI often misses. 

652
00:41:44,840 --> 00:41:49,760
Another example I can give you, 
there is a shoe company and they

653
00:41:49,760 --> 00:41:54,720
have a lot of advertisements 
they make for the shoes and some

654
00:41:54,720 --> 00:41:58,480
of this advertisement is not 
great and I have a couple posts 

655
00:41:58,480 --> 00:42:03,120
about that on my LinkedIn. 
So if I share those images with 

656
00:42:03,120 --> 00:42:05,760
AI, AI says that they're great 
in general. 

657
00:42:05,760 --> 00:42:09,120
Sometimes it highlights 
something but if I look with my 

658
00:42:09,120 --> 00:42:15,000
human eye I see issues with it 
and how not shoes highlighted 

659
00:42:15,040 --> 00:42:19,160
but some other things. 
For example, body parts of the 

660
00:42:19,160 --> 00:42:23,560
human that are not a subject of 
this advertisement at all to 

661
00:42:23,560 --> 00:42:28,360
wrong emphasis or unnatural 
causes for the human. 

662
00:42:28,480 --> 00:42:31,560
You look at this advertisement, 
they see like something is 

663
00:42:31,560 --> 00:42:34,040
wrong. 
And when you start analyzing, 

664
00:42:34,600 --> 00:42:38,080
it's artificial, artificial 
poses. 

665
00:42:38,080 --> 00:42:43,480
So AI cannot identify all of 
that very well yet. 

666
00:42:43,480 --> 00:42:49,200
So I definitely use it when I 
can, but at this point we need 

667
00:42:49,840 --> 00:42:53,400
experts to help it. 
Absolutely, absolutely. 

668
00:42:53,720 --> 00:42:57,760
I keep saying at least about AI 
given the fact I'm very fond of 

669
00:42:57,800 --> 00:43:00,840
AII am AI myself. 
I say AI is meant to be an 

670
00:43:00,840 --> 00:43:04,720
assistant, right? 
So AI is as powerful as the mind

671
00:43:04,720 --> 00:43:07,000
of the human who is using it, 
right? 

672
00:43:07,040 --> 00:43:10,440
And we are in the age of the 
height of artificial 

673
00:43:10,440 --> 00:43:13,320
intelligence. 
But unfortunately we are also in

674
00:43:13,320 --> 00:43:15,480
the age of the height of human 
foolishness. 

675
00:43:15,520 --> 00:43:20,640
So it's crazy how 20-30 years 
ago, if you needed information, 

676
00:43:20,880 --> 00:43:25,040
you needed to dig into a 
library, dig into, you know, 

677
00:43:25,320 --> 00:43:28,720
restricted resources, right? 
But now information is readily 

678
00:43:28,720 --> 00:43:33,240
available and widely available, 
but we still have people asking 

679
00:43:33,400 --> 00:43:35,840
the most stupid questions about 
any human history. 

680
00:43:36,160 --> 00:43:38,920
So we need to develop our minds 
first, right? 

681
00:43:38,920 --> 00:43:42,680
And of course, it's mindset 
skill set before the tool set. 

682
00:43:42,960 --> 00:43:46,200
AI is just a tool set and I 
think people need to really, 

683
00:43:46,200 --> 00:43:49,520
really get it right. 
Coming to the high ticket sales 

684
00:43:49,520 --> 00:43:54,760
and buyer profiling, you'll buy 
a match in a trademark to and 

685
00:43:54,880 --> 00:43:57,320
human signal. 
They are also trademark those 

686
00:43:57,320 --> 00:44:01,240
frameworks, their game changers.
Can you break down how aligning 

687
00:44:01,280 --> 00:44:05,520
of bias, personality and non 
verbal clues can shift the 

688
00:44:05,520 --> 00:44:08,680
outcome of a multi $1,000,000 
deal? 

689
00:44:08,760 --> 00:44:12,800
Definitely, I like combining 
them both if it's appropriate 

690
00:44:12,800 --> 00:44:16,600
for the situation that people 
reach out to me with. 

691
00:44:16,840 --> 00:44:21,880
So personality layer, it's when 
we think about decision style of

692
00:44:21,880 --> 00:44:27,120
the person, what pinpoints they 
care about, what motivations 

693
00:44:27,120 --> 00:44:29,560
they have in life and things 
like that. 

694
00:44:29,560 --> 00:44:33,680
So we can understand if it's a 
data-driven person, is it a 

695
00:44:33,680 --> 00:44:37,200
visionary? 
Is it a relation based 

696
00:44:37,880 --> 00:44:40,720
personality type or some other 
one. 

697
00:44:40,920 --> 00:44:45,120
So we can then target our 
message and the way that they 

698
00:44:45,120 --> 00:44:48,840
can understand. 
And in simple words we can say, 

699
00:44:48,840 --> 00:44:53,360
for example, if you speak only 
English, but I talk with you in 

700
00:44:53,360 --> 00:44:55,720
Russian, you will not understand
me. 

701
00:44:55,720 --> 00:45:00,120
Even if my idea proposal, the 
product I'm selling to you is 

702
00:45:00,120 --> 00:45:03,200
great, right? 
It will not be on the same page.

703
00:45:03,360 --> 00:45:03,880
But if? 
I. 

704
00:45:05,720 --> 00:45:09,880
If I speak your language, then I
can deliver this information the

705
00:45:09,880 --> 00:45:13,840
same as personality types if 
it's a data-driven person, but 

706
00:45:13,840 --> 00:45:18,600
I'm trying to tell them or just 
imagine how you feel using this 

707
00:45:18,680 --> 00:45:20,720
right? 
They don't care that much how 

708
00:45:20,760 --> 00:45:23,040
they feel. 
They want to know efficiencies. 

709
00:45:23,040 --> 00:45:27,080
They not want to know keep the 
eye and other things. 

710
00:45:27,080 --> 00:45:31,200
So we will be speaking different
languages, but if I give them 

711
00:45:31,200 --> 00:45:36,360
what they want to hear in terms 
of what they understand, the 

712
00:45:36,360 --> 00:45:39,120
language they understand, then 
we both win. 

713
00:45:39,480 --> 00:45:45,480
I able to deliver my message, 
they hear me, we save time and 

714
00:45:45,480 --> 00:45:48,040
hopefully I get them what they 
want. 

715
00:45:48,120 --> 00:45:52,600
And another layer on top of 
personality layer is a signal 

716
00:45:52,600 --> 00:45:55,200
layer. 
And it's especially important 

717
00:45:55,480 --> 00:45:59,320
when it's in person interaction.
For example, car sales 

718
00:45:59,320 --> 00:46:04,800
dealership or maybe a high 
ticket consulting or some other 

719
00:46:04,800 --> 00:46:08,280
expensive, maybe a hotel chain 
or something like that. 

720
00:46:08,280 --> 00:46:14,000
When your customer walks in and 
you don't have much information 

721
00:46:14,000 --> 00:46:16,840
about them, about their 
personality type, you didn't 

722
00:46:16,840 --> 00:46:21,320
have time to do research. 
Maybe you didn't have their name

723
00:46:21,360 --> 00:46:25,800
right, just walked in and by 
looking how they behave, what 

724
00:46:25,800 --> 00:46:32,000
they're saying, the way they to 
the non verbal, you can evaluate

725
00:46:32,120 --> 00:46:37,600
relatively quickly and make a 
guess what would be a most 2 

726
00:46:37,720 --> 00:46:41,120
personality types. 
And this is what I teach of the 

727
00:46:41,480 --> 00:46:44,720
person. 
And based on that, you tailor 

728
00:46:44,760 --> 00:46:48,880
your communication again to 
speak on the same language they 

729
00:46:48,880 --> 00:46:53,320
understand, not on our own. 
And this is not only in 

730
00:46:53,320 --> 00:46:56,360
business, but even in our 
personal lives sometimes. 

731
00:46:56,360 --> 00:47:01,560
We have all best intentions and 
we put all best effort into 

732
00:47:01,600 --> 00:47:06,720
saying something, sharing and we
are so eager to deliver it and 

733
00:47:06,720 --> 00:47:11,200
we know ourselves and we try to 
deliver the message in the best 

734
00:47:11,200 --> 00:47:14,480
way we can understand. 
And we think like all the effort

735
00:47:14,480 --> 00:47:17,880
I put into this, how I'm 
explaining how I'm delivering, 

736
00:47:17,880 --> 00:47:21,880
it's great for us. 
But this is a different person 

737
00:47:21,880 --> 00:47:25,920
and they may be interested in 
different things and they may 

738
00:47:25,920 --> 00:47:29,520
have a different language. 
And if we don't adopt our 

739
00:47:29,520 --> 00:47:33,120
messaging, even if it's great, 
it may not land. 

740
00:47:33,280 --> 00:47:37,080
So in high stakes, it's very 
important because tailoring, 

741
00:47:37,080 --> 00:47:41,360
tailoring your messaging to 
particular customer needs is 

742
00:47:41,360 --> 00:47:44,840
super important and it's a win, 
win situation. 

743
00:47:44,840 --> 00:47:48,600
Wow. 
So talking about executive 

744
00:47:48,600 --> 00:47:52,560
presence, you've actually 
trained executives on the 

745
00:47:52,560 --> 00:47:55,440
executive presence code. 
It's interesting. 

746
00:47:55,440 --> 00:47:59,360
You have a lot of trademarks. 
In practical terms, how can a 

747
00:47:59,360 --> 00:48:02,960
leader walk into a boom and 
instantly command authority, 

748
00:48:03,160 --> 00:48:08,160
trust, credibility, respect 
without even saying a word? 

749
00:48:08,360 --> 00:48:12,760
Great question and we talked 
about a few points already, but 

750
00:48:12,760 --> 00:48:16,800
let me bring it up again. 
So first would be a post chance 

751
00:48:16,800 --> 00:48:20,960
place, so being open to the 
audience, being straight, 

752
00:48:20,960 --> 00:48:26,120
standing or moving in a straight
way, not so you know, shoulders 

753
00:48:26,120 --> 00:48:31,920
down or any angle or any of that
space, taking appropriate space,

754
00:48:31,920 --> 00:48:35,680
not too much, not too little. 
These gestures and body 

755
00:48:35,680 --> 00:48:39,600
positioning and how we see it 
depending we are staying 

756
00:48:39,880 --> 00:48:44,640
standing or sitting. 
Then also how much we have all 

757
00:48:44,640 --> 00:48:46,960
of this, right? 
What kind of gestures? 

758
00:48:46,960 --> 00:48:51,560
So paying attention to what we 
are sending out there and how 

759
00:48:51,560 --> 00:48:54,240
much of it. 
And also keeping eye contact. 

760
00:48:54,760 --> 00:48:58,800
Eye contact is very important to
make sure that we communicate 

761
00:48:59,120 --> 00:49:02,280
with the person and not with 
someone else. 

762
00:49:02,440 --> 00:49:07,720
Worse with our phone, right? 
So those three areas would be 

763
00:49:07,840 --> 00:49:10,040
the most powerful to address 
first. 

764
00:49:10,120 --> 00:49:13,000
And then there are other things 
to add on top of it. 

765
00:49:13,160 --> 00:49:15,400
Wow. 
So when it comes to these 

766
00:49:15,400 --> 00:49:19,880
posters, I'm glad we had a 
conversation about the 

767
00:49:19,880 --> 00:49:24,280
differences between, you know, 
the best world countries, the 

768
00:49:24,280 --> 00:49:29,760
third world countries is are 
different across the world and 

769
00:49:29,880 --> 00:49:33,840
different, you know, posters 
mean different things in 

770
00:49:33,840 --> 00:49:37,720
different cultures. 
So you have been privileged to 

771
00:49:38,680 --> 00:49:42,920
work globally and speak multiple
languages, right? 

772
00:49:42,920 --> 00:49:45,800
You are a step ahead of me. 
I've only been privileged to 

773
00:49:45,800 --> 00:49:52,880
work globally, but I can't claim
to be a master of multiple, you 

774
00:49:52,880 --> 00:49:56,120
know, globally relevant 
languages. 

775
00:49:56,160 --> 00:50:00,600
You know, how does cultural 
difference shape non verbal 

776
00:50:00,600 --> 00:50:03,920
communication? 
And what's universal signals can

777
00:50:03,920 --> 00:50:07,520
professionals rely on? 
You know, anywhere and 

778
00:50:07,520 --> 00:50:10,680
everywhere in the world. 
Yes, this is a great question 

779
00:50:10,760 --> 00:50:17,840
And even probably we heard cases
about politicians traveling to 

780
00:50:17,840 --> 00:50:24,680
different areas and making 
mistakes in how they dress or 

781
00:50:24,680 --> 00:50:26,680
what they say. 
So it's. 

782
00:50:26,720 --> 00:50:28,920
Even even the gestures. 
Even the gestures. 

783
00:50:29,080 --> 00:50:32,480
I'll give an example. 
So I think in Islamic cultures, 

784
00:50:32,480 --> 00:50:36,640
males are not meant to have 
handshakes with females. 

785
00:50:36,640 --> 00:50:39,720
And this has happened many 
times, even in my presence. 

786
00:50:39,760 --> 00:50:43,520
And it feels sort of awkward 
when a female from the Western 

787
00:50:43,520 --> 00:50:47,120
culture is trying to shake the 
hand of a respected, you know, 

788
00:50:47,160 --> 00:50:52,680
Islamic or Arabic figure. 
They try to politely decline 

789
00:50:52,840 --> 00:50:56,240
it's it's awkward. 
Yes. 

790
00:50:56,520 --> 00:51:01,760
So definitely if we have 
international audience or if we 

791
00:51:01,760 --> 00:51:06,040
travel somewhere specifically, 
we need to educate ourselves on 

792
00:51:06,040 --> 00:51:11,840
some of the habits and cultural 
things that this particular area

793
00:51:11,880 --> 00:51:15,120
uses. 
So has right in general, if we 

794
00:51:15,120 --> 00:51:17,800
are not aware, we just can be 
mindful. 

795
00:51:18,080 --> 00:51:23,080
For example, color white can be 
birth color or can be deaf 

796
00:51:23,200 --> 00:51:25,720
color. 
Depending on where we are black 

797
00:51:25,720 --> 00:51:29,840
estimated is different as well. 
So if even we choose wrong 

798
00:51:29,840 --> 00:51:34,320
color, we are sending a wrong 
message, maybe disrespect right?

799
00:51:34,320 --> 00:51:37,720
So not appropriate for the 
situation and we will look 

800
00:51:37,720 --> 00:51:42,600
foolish and we will not pay 
respect to the environment where

801
00:51:42,600 --> 00:51:45,200
we are. 
Also personal space in some 

802
00:51:45,200 --> 00:51:48,760
areas, very little personal 
space will be like, oh, 

803
00:51:48,760 --> 00:51:53,040
intrusion into someone's place. 
In other cultures, it can be 

804
00:51:53,560 --> 00:51:56,200
appropriate. 
And if you are too far, they 

805
00:51:56,200 --> 00:51:59,800
say, oh, this person doesn't 
want to be too close to me. 

806
00:51:59,800 --> 00:52:03,360
What's going on? 
They want to be far away. 

807
00:52:03,800 --> 00:52:05,960
Eye contact. 
In some cultures, it's 

808
00:52:06,080 --> 00:52:09,680
encouraged to have eye contact. 
In others, it's too much. 

809
00:52:09,680 --> 00:52:10,200
It's it's. 
Rude. 

810
00:52:12,040 --> 00:52:16,960
So those nuances we need to 
educate ourselves on, but there 

811
00:52:16,960 --> 00:52:20,000
are some universal things that 
we can apply. 

812
00:52:20,000 --> 00:52:22,560
For example, genuine smile, 
right? 

813
00:52:22,920 --> 00:52:25,920
It's universal. 
The smile never goes out of 

814
00:52:25,920 --> 00:52:27,320
fashion. 
Right. 

815
00:52:27,640 --> 00:52:32,360
And then some gestures that are 
universal when we soothe 

816
00:52:32,480 --> 00:52:37,920
ourselves or when we leaning 
towards someone showing our 

817
00:52:37,920 --> 00:52:42,320
interest or the opposite if we 
don't want to be involved, we 

818
00:52:42,640 --> 00:52:47,440
lean in an opposite direction. 
There are different things that 

819
00:52:48,160 --> 00:52:52,200
different and there are some 
other ones that are universal, 

820
00:52:52,200 --> 00:52:57,200
so it's good to be aware of 
both, especially if we 

821
00:52:57,200 --> 00:52:59,880
communicate with international 
audiences. 

822
00:53:00,200 --> 00:53:03,920
Interesting that speaks to your 
philosophy that I always reach 

823
00:53:04,200 --> 00:53:07,720
that the capacity of a person is
dependent on a couple of ease. 

824
00:53:08,200 --> 00:53:11,040
And what are the ease? 
Your education, your exposure, 

825
00:53:11,040 --> 00:53:13,480
your enlightenment and your 
experience. 

826
00:53:13,680 --> 00:53:17,600
So that forms your capacity to 
function as a person. 

827
00:53:17,600 --> 00:53:21,240
And Speaking of functioning as a
person, something I very much 

828
00:53:21,240 --> 00:53:25,360
appreciate about your journey is
your personal receipts and your 

829
00:53:25,520 --> 00:53:29,280
evolution over time. 
And it has spoken to your career

830
00:53:29,280 --> 00:53:32,200
growth and development. 
So transitioning from the 

831
00:53:32,200 --> 00:53:37,680
academia to the corporate world 
like calling Microsoft and going

832
00:53:37,720 --> 00:53:41,320
on to entrepreneurship, which in
my opinion is the ultimate is 

833
00:53:41,320 --> 00:53:45,400
nothing short of remarkable. 
So what mindset shifts allowed 

834
00:53:45,400 --> 00:53:50,760
you to be going to solve at each
stage and to build influence in 

835
00:53:50,840 --> 00:53:54,320
mill terminated industry? 
Great question. 

836
00:53:54,360 --> 00:53:58,960
And you said the keyword at the 
beginning that it's evolution. 

837
00:53:59,200 --> 00:54:05,560
So I don't call it reinvention, 
it's an evolution because it's 

838
00:54:05,560 --> 00:54:10,080
just one path that I had. 
I told you about my switch in 

839
00:54:10,080 --> 00:54:14,800
career after academia. 
I have a switch recently from 

840
00:54:14,800 --> 00:54:19,680
corporate to my own business. 
So it's all driven by my 

841
00:54:19,680 --> 00:54:23,400
personal curiosity. 
Alonian and trying to achieve 

842
00:54:23,400 --> 00:54:25,520
goals. 
I like achieving goals in 

843
00:54:25,560 --> 00:54:28,400
academia. 
For example, I was interested in

844
00:54:28,400 --> 00:54:30,720
getting expertise and 
credibility. 

845
00:54:31,040 --> 00:54:37,040
At Boeing I received practice 
systems and customer experience 

846
00:54:37,040 --> 00:54:41,400
that I worked in. 
At Microsoft I gain disability 

847
00:54:41,680 --> 00:54:44,960
and presence. 
That led to some influence and 

848
00:54:44,960 --> 00:54:50,880
now I have ownership and self 
validation that I can do things 

849
00:54:51,240 --> 00:54:56,360
on my own and also learning a 
lot of self marketing, which is 

850
00:54:56,360 --> 00:54:59,960
very hard for me. 
So it's an evolution for me and 

851
00:54:59,960 --> 00:55:05,640
it's quite natural and I am glad
that I've done those decisions 

852
00:55:05,640 --> 00:55:07,840
that many people didn't approve 
at the time. 

853
00:55:07,920 --> 00:55:11,040
And also leading Microsoft, for 
example, or switching from 

854
00:55:11,040 --> 00:55:13,360
academia. 
Many people expected me to teach

855
00:55:13,360 --> 00:55:19,200
in US but I'm glad that I did 
what I felt was right path for 

856
00:55:19,200 --> 00:55:22,480
me because I'm truly in joins 
and join you. 

857
00:55:23,040 --> 00:55:27,800
I think he, he just reminded me 
of something that I posted on 

858
00:55:27,800 --> 00:55:32,000
LinkedIn recently. 
And it's it's talking about, you

859
00:55:32,000 --> 00:55:36,240
know, you doing your thing 
without people's permissions, 

860
00:55:36,400 --> 00:55:38,800
right? 
So a lot of times people want to

861
00:55:38,800 --> 00:55:42,240
put you in a box, but you don't 
have to stay in that box. 

862
00:55:42,440 --> 00:55:46,440
You need to discover yourself. 
So there's a guy called Justin 

863
00:55:46,440 --> 00:55:48,840
Walsh. 
He posted on LinkedIn, quite a 

864
00:55:48,840 --> 00:55:53,760
long post, but the image he 
posted says, and I quote, stop 

865
00:55:53,760 --> 00:55:56,680
asking for permission to build 
the life you want. 

866
00:55:56,920 --> 00:56:00,640
Your family will tell you no. 
Your friends will tell you no. 

867
00:56:00,880 --> 00:56:03,280
The corporate machine will tell 
you no. 

868
00:56:03,480 --> 00:56:07,800
Go build it anyway. 
And I jumped on this and I said 

869
00:56:07,960 --> 00:56:11,360
this powerful reminder. 
If you keep waiting for 

870
00:56:11,360 --> 00:56:14,800
approval, you wait forever. 
Family, friends and the 

871
00:56:14,800 --> 00:56:19,040
corporate system often say no, 
not because they see your limits

872
00:56:19,240 --> 00:56:21,320
or because they can't see your 
vision. 

873
00:56:21,560 --> 00:56:24,320
The great builder, the greatest 
builders, entrepreneurs and 

874
00:56:24,320 --> 00:56:28,560
leaders all had to face that no 
before creating their yes. 

875
00:56:28,680 --> 00:56:31,400
Stop seeking permission. 
Start building proof. 

876
00:56:31,720 --> 00:56:34,960
Who else here is building 
something the world wants to 

877
00:56:35,040 --> 00:56:37,920
them was to risk. 
So I'd love for you to speak to 

878
00:56:37,920 --> 00:56:42,520
that, you know, people seeing 
limitations where builders like 

879
00:56:42,520 --> 00:56:45,640
yourself and myself see 
opportunities and potentials 

880
00:56:45,640 --> 00:56:47,840
onto the the potentials with 
confidentials they don't 

881
00:56:47,840 --> 00:56:50,200
believe. 
What are your thoughts on you 

882
00:56:50,200 --> 00:56:53,280
know this situation? 
It's, it can be a tough 

883
00:56:53,280 --> 00:56:57,320
situation for someone and also 
for me, I've been contemplating 

884
00:56:57,400 --> 00:57:00,720
for a year before I made a 
decision to leave. 

885
00:57:00,720 --> 00:57:05,040
It's my own thinking process 
like, oh, this is a stable job, 

886
00:57:05,160 --> 00:57:08,400
great company, great salary and 
things like that. 

887
00:57:08,600 --> 00:57:13,200
So my own thinking and plus 
people around me or how my 

888
00:57:13,200 --> 00:57:17,440
former Co workers will be 
looking at and I'm sure that 

889
00:57:17,440 --> 00:57:21,440
many people like watching me 
right now and think she's going 

890
00:57:21,440 --> 00:57:24,680
to be successful or one of those
failures. 

891
00:57:24,680 --> 00:57:28,400
What are the statistics for 
small businesses to fail right 

892
00:57:28,400 --> 00:57:32,360
and individuals to fail. 
But I like the phrase I learned 

893
00:57:32,360 --> 00:57:35,320
from someone. 
We the win or we learn. 

894
00:57:35,560 --> 00:57:38,560
So there is no failure. 
And whatever experience I'm 

895
00:57:38,560 --> 00:57:41,160
getting, it will be my learning 
experience. 

896
00:57:41,200 --> 00:57:46,960
And actually, many of successful
small businesses, they failed at

897
00:57:46,960 --> 00:57:50,400
the beginning, they learned and 
they build something better. 

898
00:57:51,640 --> 00:57:55,560
And many failed multiple times 
before they build something 

899
00:57:55,800 --> 00:57:58,320
successful. 
So it's about risk aversion. 

900
00:57:58,800 --> 00:58:02,640
Are you ready to take the risk 
to pursue your passion? 

901
00:58:02,800 --> 00:58:06,280
For me, it was worth it. 
For me, it was worth it to risk 

902
00:58:06,320 --> 00:58:10,240
and potentially gain nothing 
except the experience, my 

903
00:58:10,240 --> 00:58:13,000
learnings. 
But it was worth for me. 

904
00:58:13,160 --> 00:58:17,040
And for many people, other 
things take over and they don't 

905
00:58:17,040 --> 00:58:19,440
make this step. 
So it's very individual 

906
00:58:19,440 --> 00:58:22,040
decision. 
But research shows that at the 

907
00:58:22,040 --> 00:58:26,720
end of our lives, people regret 
the most what that they haven't 

908
00:58:26,720 --> 00:58:30,240
tried something, right? 
But they haven't done this and 

909
00:58:30,240 --> 00:58:33,360
they haven't done that. 
So I don't want to be one of 

910
00:58:33,360 --> 00:58:38,200
those people that regrets that I
haven't tried something because 

911
00:58:38,200 --> 00:58:41,640
I'm curiosity driven. 
So for me, I feel better risk 

912
00:58:41,800 --> 00:58:44,520
and try. 
And in my case, maybe it's a 

913
00:58:44,520 --> 00:58:47,920
little bit easy because if I 
want, I can go back to data 

914
00:58:47,920 --> 00:58:51,360
science and AI. 
Even during last moment I had 

915
00:58:51,360 --> 00:58:56,320
meta reached about to me 4 times
asking me if I would be willing 

916
00:58:56,320 --> 00:59:01,000
to interview. 
So I kind of have a Plan B if it

917
00:59:01,000 --> 00:59:03,400
doesn't work but I'm not even 
considering it. 

918
00:59:05,120 --> 00:59:09,280
But on psychological level, some
people may say, Tatiana, it's 

919
00:59:09,280 --> 00:59:12,440
easy for you because you have 
education, you have experience, 

920
00:59:12,440 --> 00:59:16,400
and if you want you can go back.
And I understand that. 

921
00:59:16,400 --> 00:59:20,120
But at the same time, when I 
speech from academia in Russia 

922
00:59:20,120 --> 00:59:26,680
to working in US in business, as
someone who just graduated for 

923
00:59:26,720 --> 00:59:30,600
very low salary, very low, even 
though by that time I already 

924
00:59:30,600 --> 00:59:35,120
had PhD and six years of 
teaching at universities, I was 

925
00:59:35,160 --> 00:59:40,160
ready to do, you know, this 
shift go down, down and start 

926
00:59:40,160 --> 00:59:43,480
from scratch again and trace 
later again. 

927
00:59:43,480 --> 00:59:48,160
So it sacrifice personal 
decisions, what we want to 

928
00:59:48,160 --> 00:59:51,040
sacrifice and what we are driven
by. 

929
00:59:51,200 --> 00:59:54,600
And again, talking about 
personalities, right, And 

930
00:59:54,720 --> 00:59:58,880
personality types, my 
personality type prefers to risk

931
00:59:59,040 --> 01:00:03,280
and follow desires and wishes in
life and achieve goals. 

932
01:00:03,280 --> 01:00:07,320
So I'm goal oriented. 
So right now I'm working on my 

933
01:00:07,320 --> 01:00:08,560
business. 
I. 

934
01:00:08,720 --> 01:00:14,840
Trying to help people and I'm 
sure I can do it, but I liking 

935
01:00:14,920 --> 01:00:18,600
all the knowledge that to be 
successful in a big scale. 

936
01:00:18,760 --> 01:00:23,160
So I'm putting a lot of effort 
into learning how marketing 

937
01:00:23,160 --> 01:00:27,600
works, how funnels work, how to 
build my own website, how to 

938
01:00:27,600 --> 01:00:31,440
edit my own videos. 
And it's so fascinating, all of 

939
01:00:31,440 --> 01:00:35,280
it. 
It's the whole interfere behind 

940
01:00:35,280 --> 01:00:38,640
the soul. 
Very interested learning it. 

941
01:00:38,800 --> 01:00:41,320
Wow. 
You know, I'm surprised because,

942
01:00:41,320 --> 01:00:43,440
you know, I see a lot of 
similarities between yourself 

943
01:00:43,440 --> 01:00:45,840
and myself. 
I don't have a PhD in economics,

944
01:00:45,840 --> 01:00:48,120
but I do have APSC in economics,
Right. 

945
01:00:48,480 --> 01:00:55,240
And yeah, I went from that space
into accounting, now into 

946
01:00:55,800 --> 01:00:58,520
podcasting. 
And I just recently discovered 

947
01:00:58,520 --> 01:01:01,520
that it's clear that I am 
actually a journalist. 

948
01:01:01,640 --> 01:01:03,800
I'm different from the rest of 
the broadcasters. 

949
01:01:03,800 --> 01:01:05,800
But let's, let's not deceive 
ourselves. 

950
01:01:05,960 --> 01:01:10,240
In just the very, very small 
span of time that I've been in 

951
01:01:10,240 --> 01:01:13,760
this space, I have rejected into
the global rankings. 

952
01:01:14,200 --> 01:01:17,640
Look at the people who share 
this similar global rankings 

953
01:01:17,640 --> 01:01:20,600
with me. 
They started maybe minimum of 

954
01:01:20,600 --> 01:01:24,160
three years before me. 
But we understand how to follow 

955
01:01:24,160 --> 01:01:28,640
the data points right and how to
use data-driven decisions to 

956
01:01:28,640 --> 01:01:31,360
improve our businesses. 
Coming into the media space, 

957
01:01:31,360 --> 01:01:35,200
learning how to edit videos, 
thumbnails, you'll get it over 

958
01:01:35,200 --> 01:01:36,960
time. 
When you start, people laugh at 

959
01:01:36,960 --> 01:01:39,120
you or you're doing this, you 
gotta take it. 

960
01:01:39,280 --> 01:01:43,240
It's a feedback loop, you know, 
and also understanding, you know

961
01:01:43,520 --> 01:01:47,800
the marketing funnels even when 
it comes to hiring people, 

962
01:01:48,320 --> 01:01:50,600
right? 
One very big lesson I learned 

963
01:01:50,600 --> 01:01:54,400
about hiring people is you need 
to always focus on the mindset 

964
01:01:54,400 --> 01:01:58,640
first, not the skill set, right?
And always ensure that you hire 

965
01:01:59,240 --> 01:02:03,000
A plus individuals. 
A individuals tend to employ B 

966
01:02:03,000 --> 01:02:07,600
individuals and BS employees, CS
employees, That's not right. 

967
01:02:07,840 --> 01:02:10,840
You should always see to hire 
people who are smarter than you 

968
01:02:10,840 --> 01:02:14,280
in that sort of area in the 
certain matter that you are 

969
01:02:14,280 --> 01:02:17,360
trying to employ them. 
But essentially the mindset is 

970
01:02:17,360 --> 01:02:19,760
the first thing. 
If you have the right mindset, 

971
01:02:20,000 --> 01:02:23,080
then you can evaluate the skill 
set and of course, provide them 

972
01:02:23,080 --> 01:02:26,280
with the right tool sets to 
execute, you know, the job. 

973
01:02:26,280 --> 01:02:29,640
And also reading books like 
Rocket fuel, maybe discovered 

974
01:02:29,640 --> 01:02:33,040
that persons like myself and 
yourself, we are visionaries, 

975
01:02:33,200 --> 01:02:35,000
but visionaries are not 
everything. 

976
01:02:35,200 --> 01:02:38,720
We need integrators. 
Visionaries have the big picture

977
01:02:39,000 --> 01:02:41,680
thinking, the strategic 
thinking, but you need people 

978
01:02:41,680 --> 01:02:46,160
who are excellent at execution 
to carry that vision and you 

979
01:02:46,160 --> 01:02:49,000
know, make it executed. 
And then, you know, you have 

980
01:02:49,000 --> 01:02:53,280
that synergy of individuals and 
beauty, you know, or being a 

981
01:02:53,280 --> 01:02:56,280
good business. 
And it's always good to to seek 

982
01:02:56,280 --> 01:02:58,160
help. 
It's always been to seek help. 

983
01:02:58,360 --> 01:03:03,200
And it will amaze you how 
willing people are to give you 

984
01:03:03,200 --> 01:03:04,240
their time. 
Yeah. 

985
01:03:04,240 --> 01:03:06,400
And people are not really 
willing to give money. 

986
01:03:06,640 --> 01:03:10,560
But when it comes to time and 
advice, it's it's crazy how much

987
01:03:10,560 --> 01:03:11,920
people are always willing to 
give it. 

988
01:03:12,120 --> 01:03:13,800
We don't get because we don't 
ask. 

989
01:03:14,000 --> 01:03:18,120
And over time, you only just get
better and better and better. 

990
01:03:18,120 --> 01:03:21,000
And for me, I wish you the very,
very best. 

991
01:03:21,000 --> 01:03:23,360
And of course, I'm always here, 
you know, to support the 

992
01:03:23,360 --> 01:03:27,320
business because I, I know the 
pains of having to have 

993
01:03:27,320 --> 01:03:31,080
sleepless nights building 
systems, building products, 

994
01:03:31,360 --> 01:03:34,080
beauty services, beauty 
automations. 

995
01:03:34,080 --> 01:03:38,360
It is crazy. 
But I think the, the, the, the 

996
01:03:38,360 --> 01:03:41,720
risk, right is well worth the 
reward. 

997
01:03:42,040 --> 01:03:47,280
Because I once heard it 
somewhere that the shame of not 

998
01:03:47,280 --> 01:03:53,320
taking the risk right in the end
is greater than the shame of 

999
01:03:53,680 --> 01:03:57,200
what people would say at the 
time that you were just taking 

1000
01:03:57,200 --> 01:03:58,160
the risk. 
Yes. 

1001
01:03:58,160 --> 01:04:02,960
And if you don't mind, I want to
add about hiring employees. 

1002
01:04:02,960 --> 01:04:05,240
I just recently hired someone 
part time. 

1003
01:04:07,400 --> 01:04:10,840
I think also important element 
and to see a potential in 

1004
01:04:10,840 --> 01:04:15,760
someone because they may not 
have all the skills and be 

1005
01:04:15,760 --> 01:04:19,840
smarter than you at the moment, 
but they can grow into this 

1006
01:04:19,840 --> 01:04:22,680
person. 
So if you realize potential and 

1007
01:04:22,760 --> 01:04:29,080
give them seeds, soil and water 
to grow, then they come smarter 

1008
01:04:29,080 --> 01:04:32,400
and more skilled and whatever 
areas they are working on. 

1009
01:04:32,640 --> 01:04:36,920
And another thing that I wanted 
to highlight that you actually 

1010
01:04:36,920 --> 01:04:40,800
when you talked about hiring 
different people, visionaries or

1011
01:04:40,800 --> 01:04:43,720
executors, right, and things 
like that, it's personality 

1012
01:04:43,720 --> 01:04:47,480
profiling. 
So we know that someone is a 

1013
01:04:47,480 --> 01:04:51,520
visionary, it's a personality 
type, it's their core and 

1014
01:04:51,520 --> 01:04:56,440
another one is the executor and 
they will never be replaced by 

1015
01:04:56,440 --> 01:05:00,160
each other because it's their 
core personality type. 

1016
01:05:00,160 --> 01:05:04,720
So thank you for mentioning it. 
This is who filing in action 

1017
01:05:04,920 --> 01:05:06,920
another application. 
Wow. 

1018
01:05:06,920 --> 01:05:10,120
So I am indirectly profiled to 
the profiler. 

1019
01:05:10,280 --> 01:05:13,400
That's that's interesting. 
I think it was it was easy. 

1020
01:05:13,400 --> 01:05:17,240
Anyways, I don't have to be a 
genius to identify somebody who 

1021
01:05:17,240 --> 01:05:20,680
shares, you know, that similar 
profile as myself, the real 

1022
01:05:20,680 --> 01:05:24,600
recognizer, real. 
And it's great when you see all 

1023
01:05:24,760 --> 01:05:27,960
you get to meet great minds that
share your personality type. 

1024
01:05:27,960 --> 01:05:32,000
It's when I say it's refreshing.
I'm not the kind of person who 

1025
01:05:32,000 --> 01:05:35,160
seeks validation, but in the 
end, I'm still a human being, 

1026
01:05:35,400 --> 01:05:38,200
right? 
And you feel validated where you

1027
01:05:38,200 --> 01:05:42,640
be another human being who is, 
you know, on the same wavelength

1028
01:05:42,800 --> 01:05:47,600
as yourself in in this world. 
Say it actually goes out to show

1029
01:05:47,600 --> 01:05:49,760
you that you're you're not 
crazy, you're not mad, you're 

1030
01:05:49,760 --> 01:05:51,960
not mentally ill. 
You know, there's a space for, 

1031
01:05:51,960 --> 01:05:54,440
you know, people like us in the 
world. 

1032
01:05:54,440 --> 01:05:57,920
And the interesting thing is 
successful people are people 

1033
01:05:57,920 --> 01:06:00,360
that take risks. 
In the end, successful people 

1034
01:06:00,360 --> 01:06:04,920
are people that take risks. 
It's crazy how people regrets at

1035
01:06:04,920 --> 01:06:09,360
the end of their lives. 
The most common word on people's

1036
01:06:09,360 --> 01:06:12,960
deathbeds is regret. 
I regret I did not try this. 

1037
01:06:12,960 --> 01:06:17,160
I don't want to be that person 
who goes out to regret never not

1038
01:06:17,160 --> 01:06:20,640
me, not me. 
So it's it's interesting and I 

1039
01:06:20,640 --> 01:06:24,280
hope that we are also able to 
inspire people across the world,

1040
01:06:24,440 --> 01:06:27,680
inspire the next generation, 
even after we have long gone. 

1041
01:06:27,920 --> 01:06:31,000
Conversations like this can 
inspire people that these, you 

1042
01:06:31,000 --> 01:06:36,120
know, a set of individuals were 
able to take risks and able to 

1043
01:06:36,280 --> 01:06:39,920
look into their potentials and 
execute their potentials. 

1044
01:06:40,000 --> 01:06:42,120
I can do it as well. 
I love what you said about 

1045
01:06:42,120 --> 01:06:44,280
potentials, and I always say 
this. 

1046
01:06:44,280 --> 01:06:46,120
I look into people's potentials,
right? 

1047
01:06:46,320 --> 01:06:49,120
When people are younger, you 
judge based on your potentials. 

1048
01:06:49,120 --> 01:06:51,600
As you grow older, you judge 
based on credentials. 

1049
01:06:51,680 --> 01:06:55,680
Potentials are what eventually 
lead to credentials, and it 

1050
01:06:55,680 --> 01:06:58,720
still comes back to the whole 
mindset game, right? 

1051
01:06:58,880 --> 01:07:02,440
If a person has the right 
mindset, it actually forms their

1052
01:07:02,440 --> 01:07:06,200
potential. 
Of course, the mind is the most 

1053
01:07:06,200 --> 01:07:09,520
powerful tool. 
The mind is what feels whatever 

1054
01:07:09,520 --> 01:07:12,720
it is that you're able to 
achieve in your lifetime. 

1055
01:07:12,920 --> 01:07:16,920
There are a lot of people with 
fantastic skill sets, right? 

1056
01:07:17,080 --> 01:07:23,080
But their mindset is rubbish. 
And it took me a very, very 

1057
01:07:23,840 --> 01:07:28,680
painful process to realize it. 
Then we know that I'd rather get

1058
01:07:28,680 --> 01:07:32,760
somebody with the right mindset 
and train them, because skill 

1059
01:07:32,760 --> 01:07:35,640
sets you can train, mindsets you
cannot train. 

1060
01:07:35,760 --> 01:07:39,320
I think you can if the person is
open and willing. 

1061
01:07:39,320 --> 01:07:41,120
Willing. 
Only if they're willing. 

1062
01:07:41,120 --> 01:07:42,840
You cannot take. 
You can only take a host to the 

1063
01:07:42,840 --> 01:07:45,160
stream, you cannot force it to 
drink. 

1064
01:07:45,360 --> 01:07:49,000
So in the end, it's still a 
mindset, because being teachable

1065
01:07:49,000 --> 01:07:52,320
is a mindset on its own. 
I think we can put it that it's 

1066
01:07:52,360 --> 01:07:57,040
easier easier to train skill set
than changing mindset. 

1067
01:07:57,120 --> 01:07:59,400
Yeah, absolutely. 
Yeah, absolutely. 

1068
01:07:59,400 --> 01:08:01,680
Yeah, I totally agree with you 
100%. 

1069
01:08:01,680 --> 01:08:04,920
You know, this is the stuff 
that, you know, conversations 

1070
01:08:05,000 --> 01:08:08,560
between great minds is is made 
of we agree to disagree, we 

1071
01:08:08,560 --> 01:08:13,440
disagree to agree and we achieve
common grounds and we educate 

1072
01:08:13,440 --> 01:08:16,520
our ourselves. 
So I very much love that. 

1073
01:08:16,520 --> 01:08:21,200
And yeah, I have learnt, you 
know, from what you just said, 

1074
01:08:21,600 --> 01:08:24,760
very, very key, right? 
It's not impossible to train 

1075
01:08:24,920 --> 01:08:27,640
mindset. 
It's just dependent on one 

1076
01:08:27,640 --> 01:08:30,000
variable, which is the 
willingness, right? 

1077
01:08:30,160 --> 01:08:33,680
And willingness can help you, 
you know, switch your mindset 

1078
01:08:33,920 --> 01:08:36,399
while skill sets very easy to 
train, right? 

1079
01:08:36,600 --> 01:08:40,080
And with the right mindset, you 
have an accelerated, you know, 

1080
01:08:40,359 --> 01:08:43,160
training with the skill sets, 
just like when you're training 

1081
01:08:43,160 --> 01:08:48,399
your AIAI models is crazy what 
this LLMS can do when you train 

1082
01:08:48,399 --> 01:08:51,279
them. 
But the learning curve is highly

1083
01:08:51,279 --> 01:08:53,160
accelerated. 
And of course the tool sets. 

1084
01:08:53,319 --> 01:08:56,880
I think tool sets are like the 
easiest part of the equation, 

1085
01:08:57,040 --> 01:09:02,319
you know, being AI tools. 
There are some skills that also 

1086
01:09:02,359 --> 01:09:06,640
takes time to Polish if it's 
some very specific. 

1087
01:09:07,040 --> 01:09:11,439
Technical complex. 
Origin work, so I'm sure there 

1088
01:09:11,439 --> 01:09:15,840
are many professions where it's 
not easy to replicate someone's 

1089
01:09:15,840 --> 01:09:19,920
skills easily. 
Yes, absolutely, absolutely. 

1090
01:09:19,920 --> 01:09:23,600
Because, you know, a lot of 
skill sets take years to train 

1091
01:09:23,640 --> 01:09:25,760
and I think that's where the 
bottleneck comes in. 

1092
01:09:26,920 --> 01:09:29,479
The people with the skill set 
probably have a very poor 

1093
01:09:29,479 --> 01:09:32,840
mindset and then you're stuck. 
So how do you how do you 

1094
01:09:32,840 --> 01:09:35,479
navigate that balance? 
Because it's something I've also

1095
01:09:35,479 --> 01:09:37,439
had to navigate as an 
entrepreneur. 

1096
01:09:37,720 --> 01:09:40,520
You're stuck with, you know, 
people that have the skill set, 

1097
01:09:40,520 --> 01:09:44,800
but a very poor mindset, but you
are forced to work with them 

1098
01:09:44,800 --> 01:09:47,520
because the people with the 
right mindset don't have the 

1099
01:09:47,520 --> 01:09:49,920
skill set. 
So how have you been able to 

1100
01:09:49,920 --> 01:09:53,080
navigate that? 
In life in general or in my 

1101
01:09:53,080 --> 01:09:54,520
current? 
Yeah, yeah. 

1102
01:09:54,520 --> 01:09:58,840
In business in business. 
In business, I think we attract 

1103
01:09:58,840 --> 01:10:02,840
similar people. 
So I've been going through this 

1104
01:10:03,400 --> 01:10:07,520
evolution process, self 
improvement, self development 

1105
01:10:07,520 --> 01:10:12,080
from early ages when I started 
reading philosophers and trying 

1106
01:10:12,080 --> 01:10:15,280
to understand other people's 
behavior and my own. 

1107
01:10:15,280 --> 01:10:20,920
And I still work on that. 
Things evolve in life, events 

1108
01:10:20,920 --> 01:10:24,360
happen. 
I change something like bad 

1109
01:10:24,360 --> 01:10:28,840
habits, I acquire new bad habits
or new thinking patterns. 

1110
01:10:28,840 --> 01:10:32,840
So I constantly work on myself 
and I attract people who open to

1111
01:10:32,840 --> 01:10:34,960
that. 
We didn't talk today about 

1112
01:10:35,160 --> 01:10:37,640
neurographics, but this is 
another area. 

1113
01:10:38,120 --> 01:10:42,160
This is algorithmic drawing 
where we work with conscious and

1114
01:10:42,160 --> 01:10:46,120
subconscious if people are open 
and willing to do it. 

1115
01:10:46,160 --> 01:10:50,840
I use neuro graphics to change 
neural pathways. 

1116
01:10:50,920 --> 01:10:55,520
Like maybe I'm healthier way of 
thinking about something to 

1117
01:10:55,640 --> 01:10:59,640
replace it with new approaches 
with new ways of thinking. 

1118
01:10:59,800 --> 01:11:02,960
I applied to to myself. 
It helped me a lot. 

1119
01:11:03,600 --> 01:11:04,360
How? 
Does that work? 

1120
01:11:05,800 --> 01:11:11,200
So when we work on a particular 
topic and the particular way we 

1121
01:11:11,200 --> 01:11:15,960
draw and rounding and there is 
particular algorithm that 

1122
01:11:15,960 --> 01:11:18,840
consists of eight steps. 
So you follow it. 

1123
01:11:18,840 --> 01:11:21,960
And I'm a certified instructor 
and supervisor of it. 

1124
01:11:22,440 --> 01:11:24,560
This method has been for 10 
years. 

1125
01:11:24,560 --> 01:11:28,240
So it's getting traction in US 
right now, but it's from Russia.

1126
01:11:28,240 --> 01:11:32,480
So it's most popular over there,
but it's in terms of countries 

1127
01:11:32,480 --> 01:11:37,120
right now we start looking at 
alternative approaches, why we 

1128
01:11:37,120 --> 01:11:40,240
found ourselves here or there, 
why we think this way. 

1129
01:11:40,480 --> 01:11:44,560
So the particular way we 
approach our mind, we start 

1130
01:11:44,560 --> 01:11:48,960
building new neural pathways. 
And with our drawing, this hand,

1131
01:11:49,200 --> 01:11:53,320
it's all connected hand and 
brain, how we think, we rewire, 

1132
01:11:53,520 --> 01:11:57,720
we rewire our brain sign times, 
even one drawing already gives 

1133
01:11:57,760 --> 01:12:00,920
results, sign times you need 20.
So it really depends on the 

1134
01:12:00,920 --> 01:12:05,920
person on the problem, how it 
changes, like how many limiting 

1135
01:12:05,920 --> 01:12:08,480
beliefs they have on this topic 
and things like that. 

1136
01:12:08,720 --> 01:12:12,480
But I saw amazing results. 
So it's pretty much, in simple 

1137
01:12:12,480 --> 01:12:15,840
words, a neural pathways 
through. 

1138
01:12:15,880 --> 01:12:18,200
Growing on your pathways should 
draw it. 

1139
01:12:18,440 --> 01:12:22,800
Now I'm curious about what the 
88 step process is and practical

1140
01:12:22,800 --> 01:12:25,760
examples of problems that can be
solved. 

1141
01:12:25,880 --> 01:12:27,720
So let's take addiction for 
example. 

1142
01:12:27,920 --> 01:12:32,240
I think that's quite popular in 
popular culture in the modern 

1143
01:12:32,240 --> 01:12:34,840
world. 
Is it possible to use 

1144
01:12:34,840 --> 01:12:39,800
neurographics right to help 
people Gotta talk with an 

1145
01:12:39,800 --> 01:12:45,160
addiction program, solve that 
problem of their or whatever 

1146
01:12:45,240 --> 01:12:49,000
attitude or behavior or pattern 
problems that they have, and 

1147
01:12:49,000 --> 01:12:51,880
what are these eight steps in 
the process? 

1148
01:12:51,880 --> 01:12:55,480
So 8 steps. 
It's not like 12 steps in 

1149
01:12:55,480 --> 01:12:59,280
another program. 
It's coming up with a theme 

1150
01:12:59,360 --> 01:13:03,600
writing words to activate 
neurons. 

1151
01:13:03,880 --> 01:13:08,280
Then we have composition step 
when we use particular algorithm

1152
01:13:08,560 --> 01:13:12,240
idea for to address particular 
topic. 

1153
01:13:12,480 --> 01:13:17,560
Then we do rounding, then we do 
neurographing, then we add 

1154
01:13:17,560 --> 01:13:21,800
color, then we have field 
lights, fixation figure, then we

1155
01:13:21,800 --> 01:13:26,600
add style to that. 
And then we finish this checking

1156
01:13:27,240 --> 01:13:33,800
on our topic theme again, if it 
change during our process or if 

1157
01:13:33,800 --> 01:13:37,280
it stays the same. 
So steps are not that I would 

1158
01:13:37,280 --> 01:13:39,880
say important until you really 
start drawing. 

1159
01:13:39,880 --> 01:13:42,800
It's just steps of the drawing 
itself. 

1160
01:13:42,800 --> 01:13:46,320
What would be maybe more 
interesting is to show you like 

1161
01:13:46,320 --> 01:13:50,600
I didn't have many walks here. 
I didn't think you'll be talking

1162
01:13:50,600 --> 01:13:54,720
about this, but this is example 
of neurographics drawing. 

1163
01:13:54,840 --> 01:13:58,880
So you see your surroundings 
those the lines particular 

1164
01:13:58,880 --> 01:14:00,840
shape. 
So this is an idea. 

1165
01:14:00,840 --> 01:14:06,600
So I don't have handy here at 
the moment to show you more, but

1166
01:14:06,600 --> 01:14:08,240
I. 
Think we need to just get a Part

1167
01:14:08,240 --> 01:14:12,000
2 for geographics on its own. 
It seems like a really 

1168
01:14:12,000 --> 01:14:15,400
interesting topic. 
We can, I have a few videos on 

1169
01:14:15,400 --> 01:14:20,480
YouTube and I do free master 
class once a month say if people

1170
01:14:20,480 --> 01:14:23,640
are interested to try. 
And I'm right now working on 

1171
01:14:23,720 --> 01:14:28,160
putting out their course on 
relationship healing graphics. 

1172
01:14:28,280 --> 01:14:32,120
I repaired relationship with 
someone who was very dear to my 

1173
01:14:32,120 --> 01:14:36,160
heart, but we didn't have good 
relationship in five drawings in

1174
01:14:36,160 --> 01:14:40,520
five drawings. 
And it's been about a year or 

1175
01:14:40,520 --> 01:14:43,000
more since then. 
And our relationship just 

1176
01:14:43,000 --> 01:14:46,720
getting better and better. 
People who around me witnessed 

1177
01:14:46,720 --> 01:14:49,920
that and they were amazed. 
And now I'm working on another 

1178
01:14:49,920 --> 01:14:53,040
relationship. 
But going to your question, we 

1179
01:14:53,240 --> 01:14:57,200
can work on different problems, 
all different goals. 

1180
01:14:57,240 --> 01:15:01,600
But again, person needs to be 
open and willing to do the work 

1181
01:15:01,600 --> 01:15:05,960
because I'm not reviving someone
else's brain anyhow, right? 

1182
01:15:05,960 --> 01:15:08,560
They do it. 
I just guide them using 

1183
01:15:08,560 --> 01:15:12,840
particular approach algorithm. 
My experience, right kind of 

1184
01:15:12,840 --> 01:15:17,560
questions guiding them in in the
direction towards their goal and

1185
01:15:17,560 --> 01:15:22,760
other things that I'm not taking
on areas that are supposed to be

1186
01:15:22,760 --> 01:15:26,120
licensed. 
So if it's a mental health, I'm 

1187
01:15:26,120 --> 01:15:29,000
not taking on people with mental
health until they have their 

1188
01:15:29,000 --> 01:15:34,120
professional who is helping them
with that and I complement it. 

1189
01:15:34,280 --> 01:15:39,000
We work together. 
So because I'm not registered 

1190
01:15:39,000 --> 01:15:42,520
LMHC in US or something like 
that. 

1191
01:15:42,520 --> 01:15:47,560
So legally I'm not allowed to 
treat particular mental 

1192
01:15:47,560 --> 01:15:51,360
illnesses for diseases. 
But I had one client for 

1193
01:15:51,360 --> 01:15:54,240
example, we worked on 
relationship with her daughter, 

1194
01:15:55,200 --> 01:16:00,160
teenage daughter and during our 
sessions with her, I had some 

1195
01:16:00,160 --> 01:16:03,720
individual sessions with her. 
We uncovered that she also had 

1196
01:16:03,720 --> 01:16:06,360
some problems in relationship 
with her mom. 

1197
01:16:06,520 --> 01:16:10,160
So I worked with her on on this 
topic as well. 

1198
01:16:10,320 --> 01:16:16,040
And later she reported to me 
that her tumor 8 centimeters 

1199
01:16:16,040 --> 01:16:20,960
long got down to a pea size and 
then disappeared completely. 

1200
01:16:22,040 --> 01:16:26,320
She was not undergoing any other
treatment if I knew that she had

1201
01:16:26,320 --> 01:16:31,760
a tumor and I wouldn't take her 
to heal her tumor because I'm 

1202
01:16:31,760 --> 01:16:36,760
not a medical professional, but 
I even didn't know that she had 

1203
01:16:36,760 --> 01:16:38,920
it. 
So sometimes we talk about 

1204
01:16:39,200 --> 01:16:43,280
psychosomatic when our 
particular way of thinking 

1205
01:16:43,600 --> 01:16:50,400
behavior cause us to feel to 
have symptoms and some issues 

1206
01:16:50,440 --> 01:16:53,600
from medical perspective. 
So this is potentially what 

1207
01:16:53,600 --> 01:16:56,680
happened with her. 
But again, I'm only addressing, 

1208
01:16:56,760 --> 01:17:01,560
for example, if someone is 
afraid to go public like myself.

1209
01:17:01,560 --> 01:17:06,080
Like I don't like showing up and
speaking to many people and 

1210
01:17:06,080 --> 01:17:08,200
things like that. 
So I'm working on that and I'm 

1211
01:17:08,200 --> 01:17:11,920
using mirror graphics as one of 
the approaches to overcome 

1212
01:17:12,200 --> 01:17:14,240
whatever limiting beliefs I 
have. 

1213
01:17:14,240 --> 01:17:17,560
I mentioned that I use it for 
relationship for myself and for 

1214
01:17:17,560 --> 01:17:19,520
other people and even building a
course. 

1215
01:17:19,680 --> 01:17:22,880
So you can address very many 
different things. 

1216
01:17:22,880 --> 01:17:26,760
So, for example, if you have 
desires, how to achieve those 

1217
01:17:26,760 --> 01:17:29,520
desires or goals faster and more
efficiently? 

1218
01:17:29,560 --> 01:17:35,240
How to identify what is on the 
way between you and whatever or 

1219
01:17:35,240 --> 01:17:38,200
whoever. 
So there are so many different 

1220
01:17:38,200 --> 01:17:41,760
topics. 
I just don't get into areas that

1221
01:17:41,840 --> 01:17:45,480
I need to have license for to be
able to touch on. 

1222
01:17:46,040 --> 01:17:49,360
Absolutely, it's essential that 
you have the right credentials 

1223
01:17:49,360 --> 01:17:53,440
and of course the right license 
for you to practice setting 

1224
01:17:53,440 --> 01:17:57,320
divisions, especially when it 
comes to health or mental health

1225
01:17:57,320 --> 01:18:00,200
related topics. 
And what a great way to say 

1226
01:18:00,200 --> 01:18:05,200
going to the fact that these is 
probably sponsored by Better 

1227
01:18:05,200 --> 01:18:07,680
Health. 
So Better Health is the world's 

1228
01:18:08,080 --> 01:18:12,520
leading online therapy tool. 
I'd like to get your thoughts on

1229
01:18:12,600 --> 01:18:19,560
the effectiveness right and the 
relevance of therapy in the role

1230
01:18:19,680 --> 01:18:24,200
of helping people's mental 
health and overall well-being. 

1231
01:18:24,240 --> 01:18:26,840
Well, I definitely appreciate 
its value. 

1232
01:18:26,880 --> 01:18:30,880
I think it's helpful. 
I think important is to find 

1233
01:18:31,400 --> 01:18:36,280
right feet, make sure that the 
right there is a right feet 

1234
01:18:36,280 --> 01:18:41,440
between the client and whoever 
is providing services because if

1235
01:18:41,440 --> 01:18:45,800
it's there, it's more efficient,
it's amplifies the results. 

1236
01:18:45,960 --> 01:18:49,280
So this is again, human factor, 
right? 

1237
01:18:49,800 --> 01:18:53,040
So if someone is very 
data-driven, but another person 

1238
01:18:53,040 --> 01:18:56,800
is just aspirational and they 
don't care about numbers, it's 

1239
01:18:56,800 --> 01:19:00,480
much harder for them to find 
common ground, even if they use 

1240
01:19:00,480 --> 01:19:02,640
particular approach just on the 
human level. 

1241
01:19:02,680 --> 01:19:06,080
But if you can relate much 
better and understand another 

1242
01:19:06,080 --> 01:19:10,240
person, then you can get the 
message across much more 

1243
01:19:10,240 --> 01:19:12,760
efficiently. 
So I think this element is 

1244
01:19:12,760 --> 01:19:15,400
important. 
That's why often times I see 

1245
01:19:15,400 --> 01:19:19,560
that a person went to one 
therapist and something didn't 

1246
01:19:19,560 --> 01:19:22,320
work, they went to another, 
something didn't work, and then 

1247
01:19:22,320 --> 01:19:26,280
eventually they found the bomb. 
So sometimes it takes a few 

1248
01:19:26,280 --> 01:19:28,760
tries to find that. 
But I definitely see the 

1249
01:19:28,760 --> 01:19:32,000
benefit. 
And I saw people who solved 

1250
01:19:32,760 --> 01:19:36,640
multiple questions and issues 
that they had with the help of 

1251
01:19:36,640 --> 01:19:41,000
the therapy and after. 
I feel like after pandemic we 

1252
01:19:41,000 --> 01:19:44,040
need more of that, not less. 
Wow interesting. 

1253
01:19:45,280 --> 01:19:48,640
I love what you talked about 
getting the right fit and that's

1254
01:19:48,640 --> 01:19:50,760
one thing I really appreciate 
about better help. 

1255
01:19:50,960 --> 01:19:54,080
It helps you to be able to 
connect with the right fit. 

1256
01:19:54,080 --> 01:19:57,600
If the first person you match 
with doesn't feel like a right 

1257
01:19:57,600 --> 01:20:02,360
fit, you can always switch 
therapies on the app from the 

1258
01:20:02,360 --> 01:20:07,040
comfort of your device right 
until you get another one. 

1259
01:20:07,240 --> 01:20:10,760
So it's less stressful than 
having to go to physical 

1260
01:20:10,760 --> 01:20:14,600
locations to. 
You know, try therapy since you 

1261
01:20:14,600 --> 01:20:17,800
get the right one, but from the 
comfort of the device, you can 

1262
01:20:17,800 --> 01:20:20,560
just, you know, keep typing and 
switch. 

1263
01:20:20,640 --> 01:20:22,760
And of course, I think I 
appreciate something about the 

1264
01:20:23,200 --> 01:20:26,240
about the platform. 
They have journaling tools, we 

1265
01:20:26,240 --> 01:20:29,800
have group sessions. 
You know, these options actually

1266
01:20:29,800 --> 01:20:34,080
help with your mental health 
joining and of course, you're 

1267
01:20:34,080 --> 01:20:37,760
healing from any mental health 
related conditions. 

1268
01:20:37,760 --> 01:20:42,560
So I'm really grateful to be 
partnering with such well-being 

1269
01:20:43,000 --> 01:20:48,560
Grant and I hope for impact with
this partnership that we have. 

1270
01:20:48,800 --> 01:20:53,600
So coming back to the future of 
sales and leadership with AI 

1271
01:20:53,920 --> 01:20:58,320
linking into the future, right 
into the not too distant future,

1272
01:20:58,640 --> 01:21:03,400
looking ahead into say the next 
5 after 10 years, how do you see

1273
01:21:03,400 --> 01:21:08,560
AI reshaping leadership and you 
know, trust in sales processes 

1274
01:21:08,600 --> 01:21:12,280
and yeah, shoot forward thinking
professionals and entrepreneurs 

1275
01:21:12,280 --> 01:21:15,120
focus the strategy. 
It's hard to envision what will 

1276
01:21:15,120 --> 01:21:18,720
happen in 5-10 years. 
Right when I was at Microsoft 

1277
01:21:18,720 --> 01:21:24,440
and needed to build forecast for
doc fiber. 20 years from the 

1278
01:21:24,440 --> 01:21:27,080
day, everything is developing so
quickly. 

1279
01:21:27,080 --> 01:21:32,040
So it's very hard to do rocket. 
But if I just guess based on 

1280
01:21:32,360 --> 01:21:38,120
what I'm seeing and what I know 
right now, we use AI to help us.

1281
01:21:38,120 --> 01:21:42,720
In five years, I think it will 
be more integrated and it's 

1282
01:21:42,720 --> 01:21:47,160
maybe will be equal. 
Most of the things AI in my area

1283
01:21:47,160 --> 01:21:50,880
of expertise would be able to do
and I would need to do like a 

1284
01:21:50,880 --> 01:21:55,360
little bit at the end to clarify
and provide more information. 

1285
01:21:55,720 --> 01:22:01,400
In 10 years, I think it would be
fully comfortable of providing 

1286
01:22:01,720 --> 01:22:06,440
emotional intelligence, human 
signals and we will have some 

1287
01:22:06,440 --> 01:22:08,560
behavioral dashboards, something
like that. 

1288
01:22:08,600 --> 01:22:13,560
I think that AI will be able to 
read by our intention very well 

1289
01:22:14,160 --> 01:22:18,760
and tell us what person is kind 
of thinking based on nonverbal 

1290
01:22:18,760 --> 01:22:25,160
signals, based on how they talk,
what kind of personality types 

1291
01:22:25,160 --> 01:22:29,280
they are reading right there. 
And this will be somewhat 

1292
01:22:29,400 --> 01:22:34,400
intimidating for some people 
because not everyone wants to be

1293
01:22:34,600 --> 01:22:39,320
read right like an open book. 
So humans will be more aware and

1294
01:22:39,320 --> 01:22:45,240
more eager to elevate their non 
verbal signals so they are not 

1295
01:22:45,240 --> 01:22:50,560
read as an open book by AI. 
So I think one thing will lead 

1296
01:22:50,560 --> 01:22:53,440
to another. 
So those are my projections, but

1297
01:22:53,440 --> 01:22:55,600
we will see what happens in 
reality. 

1298
01:22:55,760 --> 01:22:58,080
We can't only wait and see. 
I trust humans who always 

1299
01:22:58,080 --> 01:23:03,000
outsmart AI. 
So I do have an episode with an 

1300
01:23:03,000 --> 01:23:06,520
AI guru from America. 
The owner called the words. 

1301
01:23:06,760 --> 01:23:09,840
His name is Mark Andrews. 
The title of that episode is 

1302
01:23:09,840 --> 01:23:13,320
Humans first, AI Next. 
You know, humans are always fast

1303
01:23:13,320 --> 01:23:14,880
and AI is going to be an 
assistant. 

1304
01:23:15,160 --> 01:23:19,520
Wow. 
So the very last question for me

1305
01:23:19,520 --> 01:23:23,400
before we get into the quick 
fire route is aimed towards 

1306
01:23:23,480 --> 01:23:27,160
helping our audience. 
So we do have an audience of 

1307
01:23:27,200 --> 01:23:31,960
entrepreneurs, professionals, 
leaders and growth champions. 

1308
01:23:32,080 --> 01:23:36,760
So what are three simple non 
verbal techniques they can start

1309
01:23:36,760 --> 01:23:41,240
practicing today to improve 
their influence and close more 

1310
01:23:41,320 --> 01:23:43,320
deals? 
Great question. 

1311
01:23:43,320 --> 01:23:47,040
Of course, there are so many, 
but if we focus on top three, I 

1312
01:23:47,040 --> 01:23:50,160
would say first is awareness and
first impression. 

1313
01:23:50,280 --> 01:23:54,800
So we know that it's about 5-7 
seconds when we can make a first

1314
01:23:54,800 --> 01:23:58,120
impression. 
And this is important to master 

1315
01:23:58,120 --> 01:24:02,680
your entrance, whether it's on 
Zoom during team meeting or if 

1316
01:24:02,680 --> 01:24:06,480
it's somewhere in person, how 
you show up is very important. 

1317
01:24:06,480 --> 01:24:11,720
So start focusing on these first
things that we discuss posture 

1318
01:24:11,840 --> 01:24:15,720
straight and placing yourself. 
So this would be first one. 

1319
01:24:15,840 --> 01:24:20,240
The second one, if we don't know
personality type of the person 

1320
01:24:20,240 --> 01:24:23,840
we communicating with or if it's
a huge audience and there are 

1321
01:24:23,840 --> 01:24:27,040
different personality type, we 
can just do mirroring. 

1322
01:24:27,120 --> 01:24:30,600
So we see what this person is 
doing and we can adjust. 

1323
01:24:30,600 --> 01:24:35,280
We can go slower or faster. 
We can be leaning more to the 

1324
01:24:35,280 --> 01:24:39,480
person or a little bit away 
space that we keep between each 

1325
01:24:39,480 --> 01:24:42,320
other. 
So mirroring the behavior if you

1326
01:24:42,400 --> 01:24:47,240
in the bedroom with many people 
see that overall energies, maybe

1327
01:24:47,240 --> 01:24:51,160
people are tired, right? 
Or maybe they energy you can 

1328
01:24:51,160 --> 01:24:55,640
they're fresh like in the 
mornings, we can adjust to those

1329
01:24:55,680 --> 01:24:58,200
nuances. 
So this is I recommend to do 

1330
01:24:58,200 --> 01:25:01,120
2nd. 
And the last one is a power 

1331
01:25:01,120 --> 01:25:03,840
positioning I mentioned a little
bit earlier. 

1332
01:25:04,040 --> 01:25:08,200
So time your gestures, be 
mindful about your gestures. 

1333
01:25:08,200 --> 01:25:13,040
It's not everything, right? 
Mindful what you mean to show. 

1334
01:25:13,400 --> 01:25:16,800
Are you like showing and 
confirming something that you 

1335
01:25:16,800 --> 01:25:20,160
are saying or is it something 
just the noise? 

1336
01:25:20,280 --> 01:25:24,880
Don't make noise. 
I just did this gesture on my 

1337
01:25:24,880 --> 01:25:30,240
camera and this actually means 
for camera it started operating 

1338
01:25:30,240 --> 01:25:34,800
on its own. 
So you see this is AI in action.

1339
01:25:34,960 --> 01:25:40,360
So I didn't think about it, but 
it's already reacted to my 

1340
01:25:40,360 --> 01:25:43,920
gesture. 
So those three things master 

1341
01:25:43,920 --> 01:25:47,160
your entrance, strategic 
mirroring of the person or 

1342
01:25:47,160 --> 01:25:50,120
people in front of you and your 
partner, our position. 

1343
01:25:50,320 --> 01:25:52,000
I think that's absolutely 
amazing. 

1344
01:25:52,280 --> 01:25:56,480
So there we go to the quick fire
round five questions for an and 

1345
01:25:56,480 --> 01:25:59,960
insightful give the fastest 
answer that you can give. 

1346
01:26:00,040 --> 01:26:04,840
Are you ready to rumble? 
Yes, yes, yes, yes. 

1347
01:26:05,520 --> 01:26:09,320
OK, so what's 1 body language 
myth you wish everyone would 

1348
01:26:09,320 --> 01:26:11,000
stop believing? 
Yeah. 

1349
01:26:11,000 --> 01:26:15,040
So arm crossed is not always 
defensive for closeness. 

1350
01:26:15,040 --> 01:26:17,520
Someone can be just cold at the 
moment. 

1351
01:26:17,640 --> 01:26:22,160
Wow, Speaking of cold, London is
beginning to get cold so I want 

1352
01:26:22,160 --> 01:26:25,040
to cross my arms. 
OK, I like that. 

1353
01:26:25,240 --> 01:26:30,520
So #2 If you could teach one non
verbal skill to every CEO in the

1354
01:26:30,520 --> 01:26:33,520
world, what would it be? 
Presence being presence. 

1355
01:26:33,960 --> 01:26:36,480
I like that. 
I think presence influences 

1356
01:26:36,480 --> 01:26:41,720
charisma, so I love that one. 
Coffee, tea, or something else 

1357
01:26:41,720 --> 01:26:44,960
when you need laser focus. 
Green tea. 

1358
01:26:45,160 --> 01:26:47,880
This Jasmine is my favorite 
drink. 

1359
01:26:47,960 --> 01:26:52,400
Wow, you're welcome to the tea 
culture, huh #4 What's the most 

1360
01:26:52,400 --> 01:26:56,960
surprising signal a client has 
ever misread, and what was the 

1361
01:26:57,040 --> 01:26:59,720
outcome? 
I guess I will use example I 

1362
01:26:59,720 --> 01:27:06,040
gave you when my client coach 
lost her ongoing client because 

1363
01:27:06,160 --> 01:27:09,600
of your misinterpretation of the
nonverbal signals. 

1364
01:27:09,840 --> 01:27:13,440
So the last one is this 
completed this sentence. 

1365
01:27:13,520 --> 01:27:16,720
Success without presence is 
dash. 

1366
01:27:16,720 --> 01:27:19,440
Short term win. 
Short term win. 

1367
01:27:19,600 --> 01:27:23,240
Wow, success without presence is
a short term win. 

1368
01:27:23,520 --> 01:27:28,000
Wow, that's absolutely spot on. 
So at this point, from me to 

1369
01:27:28,000 --> 01:27:30,440
you, it's a very, very big thank
you. 

1370
01:27:30,520 --> 01:27:33,200
I always say this gratitude is 
good attitude. 

1371
01:27:33,240 --> 01:27:35,600
And when a person shares their 
time with you, they share their 

1372
01:27:35,600 --> 01:27:39,240
life with you because the SI 
unit for measuring life this 

1373
01:27:39,240 --> 01:27:41,760
time. 
So for me to you, it's love and 

1374
01:27:41,800 --> 01:27:45,440
respect to you for sharing your 
life and your time with us on 

1375
01:27:45,440 --> 01:27:48,480
the Kingdom's podcast and Diary 
of the CFO today. 

1376
01:27:48,680 --> 01:27:51,560
Me to the audience. 
Guys, don't forget, always do 

1377
01:27:51,560 --> 01:27:55,000
for something in your lives. 
Don't forget, conceive, belief, 

1378
01:27:55,000 --> 01:27:59,880
strive to thrive and achieve. 
Thank you so much for inviting 

1379
01:27:59,880 --> 01:28:04,680
me AI. 
AI, there you go. 

1380
01:28:04,960 --> 01:28:08,480
And for your thoughtful 
questions, I was happy to share 

1381
01:28:08,840 --> 01:28:12,920
my knowledge and expertise. 
And please connect with me on 

1382
01:28:12,920 --> 01:28:17,480
LinkedIn or come and ask 
questions in private. 

1383
01:28:17,480 --> 01:28:20,880
If you are interested, I will be
happy to share more information.

1384
01:28:20,880 --> 01:28:23,360
So very grateful to be here with
you. 

1385
01:28:23,640 --> 01:28:28,320
I appreciate this opportunity 
and please be aware of your 

1386
01:28:28,320 --> 01:28:30,840
nonverbal signals. 
Absolutely. 

1387
01:28:30,840 --> 01:28:34,480
So I think I'm going to share 
your LinkedIn profile in the 

1388
01:28:34,520 --> 01:28:36,760
description. 
How about your website? 

1389
01:28:36,840 --> 01:28:39,920
What's the website? 
So we share that also in the 

1390
01:28:39,920 --> 01:28:41,920
description on the guest 
resources. 

1391
01:28:44,800 --> 01:28:46,600
OK, fantastic. 
There you go. 

1392
01:28:46,600 --> 01:28:50,160
So for me, it's goodbye. 
And of course, from TT is 

1393
01:28:50,160 --> 01:28:54,320
goodbye AI and TT, we are 
signing out right now. 

1394
01:28:54,400 --> 01:28:55,280
God bless you guys.
