1 00:00:01,120 --> 00:00:05,160 Hi there, are you a professional or business owner teaching 2 00:00:05,160 --> 00:00:09,160 investors or sharing big ideas about your presentations just 3 00:00:09,280 --> 00:00:11,240 are not keeping up with your vision? 4 00:00:12,080 --> 00:00:15,600 That's exactly why I use Gamma App, our proud partners. 5 00:00:16,160 --> 00:00:20,880 Gamma is an AI powered platform that helps you build beautiful 6 00:00:20,880 --> 00:00:24,760 decks, documents and web pages in just minutes. 7 00:00:25,280 --> 00:00:27,960 No complicated formats in no design headaches. 8 00:00:28,120 --> 00:00:31,840 Just clean modern presentations that communicate your ideas 9 00:00:31,840 --> 00:00:34,840 clearly and professionally. If you want to present like a 10 00:00:34,840 --> 00:00:39,200 pro, Sign up today using the tool stack link in the 11 00:00:39,200 --> 00:00:42,680 description below and start creating smarter camera. 12 00:00:42,880 --> 00:00:46,520 Wow, so a little bit color. We've been speaking about 13 00:00:46,720 --> 00:00:52,640 creator hub like for us to have your Co founder on board to talk 14 00:00:52,640 --> 00:00:57,120 about the journey of this solution that you've created. 15 00:00:57,240 --> 00:01:00,200 So ladies and gentlemen, please make welcome. 16 00:01:00,440 --> 00:01:03,280 I call him different titles, but I'm just going to call him 17 00:01:03,280 --> 00:01:05,600 Prince. The Prince will the Prince of 18 00:01:05,640 --> 00:01:07,880 Ireland. Everyone, Sir, I'm good. 19 00:01:09,400 --> 00:01:10,840 I'm good, I'm good. Lovely to be here. 20 00:01:10,880 --> 00:01:12,800 Thank you for having me. Wow, wow. 21 00:01:12,920 --> 00:01:17,280 So Olumka has actually said a lot of great stuff about me, but 22 00:01:17,720 --> 00:01:23,920 why did you decide to jump on board the Creator Hub journey? 23 00:01:23,960 --> 00:01:26,240 Interesting question. I have answered this question 24 00:01:26,320 --> 00:01:31,400 loads of times and I think I give different variations to to 25 00:01:31,440 --> 00:01:35,080 it right? But I think for the sake of this 26 00:01:35,440 --> 00:01:38,280 interaction I might try and go a little bit in depth. 27 00:01:38,600 --> 00:01:40,960 I think I'll talk about myself before jumping into creator as 28 00:01:40,960 --> 00:01:42,200 well. I think I don't like seeing 29 00:01:42,200 --> 00:01:45,640 people in pain in general. I try to want to solve. 30 00:01:46,160 --> 00:01:49,800 If I can't solve minds of theirs, if there is a lack, I 31 00:01:49,800 --> 00:01:51,760 want to insert myself to see how I can help. 32 00:01:51,800 --> 00:01:54,520 Might not be able to help you 100% but is searching the right 33 00:01:54,520 --> 00:01:58,000 direction to go. So Olukala obviously is a 34 00:01:58,000 --> 00:02:01,080 creator and has been having the pinpoint of trying to find 35 00:02:01,080 --> 00:02:03,760 businesses to work with. Spear in Ireland for a pinpoint 36 00:02:03,760 --> 00:02:07,160 of you take a lot of time to find the business to work with, 37 00:02:07,200 --> 00:02:10,759 then it's that is a free collaboration, not the paid 1. 38 00:02:10,800 --> 00:02:12,360 So that's another pinpoint as well. 39 00:02:12,520 --> 00:02:18,360 Second thing is it collaboration but the cost, the money is too 40 00:02:18,360 --> 00:02:21,160 small. The top thing could be is a put 41 00:02:21,160 --> 00:02:25,240 collaboration and the percentage of fees being taken from PayPal 42 00:02:25,240 --> 00:02:29,440 or whatever platform the brands or businesses are using is a lot 43 00:02:29,440 --> 00:02:32,200 as well. So, so many problems as well. 44 00:02:32,360 --> 00:02:37,920 Also it disjointed probably when it comes to centralized system 45 00:02:37,920 --> 00:02:42,840 for user jointed content creators in Europe, A disjointed 46 00:02:42,840 --> 00:02:47,760 system for getting the jobs, a decentralized system for working 47 00:02:47,760 --> 00:02:50,200 with agencies. So many issues going on with 48 00:02:50,480 --> 00:02:54,360 with that with which we disadjointed content community. 49 00:02:54,480 --> 00:02:56,840 I have a background, I have a technical background. 50 00:02:57,400 --> 00:03:00,600 I have been in my net to five. Typically, I would be probably 51 00:03:00,600 --> 00:03:03,200 looking for ways to bring data together in a centralized 52 00:03:03,200 --> 00:03:07,000 system, given a holistic view of how to see things and how to get 53 00:03:07,000 --> 00:03:10,200 metrics to leadership if needed to make business decision. 54 00:03:11,000 --> 00:03:13,120 Again, back to my bargain of trying to solve everybody's 55 00:03:13,120 --> 00:03:14,560 problem. I like, you know what, why don't 56 00:03:14,560 --> 00:03:16,760 you beat something and let's see how it goes. 57 00:03:16,760 --> 00:03:22,040 So we talked about that for it was 2024. 58 00:03:22,040 --> 00:03:24,360 We talked about that first half of 2024. 59 00:03:26,200 --> 00:03:29,640 Even before December, we wanted to work on Creator Hub where I 60 00:03:29,640 --> 00:03:31,240 started looking at the name. I started looking at all the 61 00:03:31,240 --> 00:03:33,800 wrong things, right? Looking at the name, it is quite 62 00:03:33,800 --> 00:03:36,560 exciting. But when we never got to it, I 63 00:03:36,560 --> 00:03:39,600 spoke to a couple of friends that I wanted to do this because 64 00:03:39,600 --> 00:03:42,880 again, maybe I was, I didn't like working 95 at the time, 65 00:03:43,000 --> 00:03:45,520 maybe due to burnout, and I wanted something exciting and I 66 00:03:45,520 --> 00:03:47,480 found it. So I spoke to a few of my 67 00:03:47,480 --> 00:03:51,120 friends, someone who was a who knew Python but was a pattern 68 00:03:51,120 --> 00:03:52,800 developer to understand what's going on. 69 00:03:52,960 --> 00:03:55,960 But it seems like most of the people around me were still on 70 00:03:55,960 --> 00:03:58,880 their 95 rat race and maybe we're not thinking in that 71 00:03:58,880 --> 00:04:02,240 direction. So that was a pain then where we 72 00:04:02,240 --> 00:04:05,600 live as well. We had a a a couple who were, 73 00:04:05,720 --> 00:04:08,840 and I hope maybe they see this as well, a couple who one was a 74 00:04:08,840 --> 00:04:11,680 mobile developer and the wife was a software tester. 75 00:04:11,680 --> 00:04:13,520 So I like tell you a little bit about good. 76 00:04:13,760 --> 00:04:16,560 Let's go pitch to them and see what they can do for us. 77 00:04:16,600 --> 00:04:19,200 Again, I don't think I understood the scale of what 78 00:04:19,200 --> 00:04:23,000 crater could be nowadays in the process of building. 79 00:04:23,000 --> 00:04:24,920 I'm telling that where you start from is nowhere. 80 00:04:24,920 --> 00:04:29,520 You finish and there's loads of of yes and iterations. 81 00:04:29,520 --> 00:04:34,160 I have the day and loads of because I had to in this process 82 00:04:34,160 --> 00:04:36,800 get a new Instagram that just for business completely just to 83 00:04:36,800 --> 00:04:39,640 understand how business works. My wife wants me to read books, 84 00:04:39,640 --> 00:04:42,760 but I don't like reading books. I'm a visual person, so I like 85 00:04:42,760 --> 00:04:45,640 watching videos and stuff. I had a new Instagram that was 86 00:04:45,640 --> 00:04:49,560 just clearly on all things entrepreneurs things have 87 00:04:49,640 --> 00:04:51,200 products, businesses and all of that. 88 00:04:51,320 --> 00:04:53,240 So I started learning, understanding and the most 89 00:04:53,240 --> 00:04:55,240 common thing they'll talk about is just start. 90 00:04:55,360 --> 00:04:58,800 And from there, eventually it will open models of iteration. 91 00:04:59,000 --> 00:05:02,800 So the couple we pitch to them. But again, everybody is at 92 00:05:02,800 --> 00:05:05,760 different stages in life when you want to do stuff or do 93 00:05:05,760 --> 00:05:07,040 things. So that didn't fly. 94 00:05:07,040 --> 00:05:12,120 So this was around probably March, April 2024 up until again 95 00:05:12,120 --> 00:05:14,600 towards the end of 2024 around November. 96 00:05:14,600 --> 00:05:16,480 Then I'll have it's time to pick this up again. 97 00:05:17,640 --> 00:05:18,560 I reached out to a friend of mine. 98 00:05:18,560 --> 00:05:22,680 So I, I tend to know people, so I tend to ask people how to 99 00:05:22,680 --> 00:05:24,200 proceed. So one of my friends, younger 100 00:05:24,200 --> 00:05:26,520 brother who is a junior developer, I said, OK, this is 101 00:05:26,520 --> 00:05:28,040 what I want to do. How do we do this? 102 00:05:28,280 --> 00:05:32,520 And what a domain from GoDaddy and oh, maybe you can use 103 00:05:32,520 --> 00:05:34,760 another situation, use another platform, that kind of thing. 104 00:05:34,760 --> 00:05:36,360 So this is really going wrong for the very beginning. 105 00:05:36,600 --> 00:05:40,120 It got to the point where he now said, OK, I need AI, need you to 106 00:05:40,120 --> 00:05:44,440 get me a designer who will build and design the prototype that I 107 00:05:44,440 --> 00:05:47,120 can develop. Cool, that makes sense. 108 00:05:47,480 --> 00:05:51,240 So that moves to my wife's cousin Toby, excellent guy as 109 00:05:51,240 --> 00:05:56,080 well, helped us put structure on what kind of is Creator right 110 00:05:56,080 --> 00:06:00,880 now. I spoke to him, he said he gave 111 00:06:00,880 --> 00:06:06,320 us I think a designer, He gave us a product, a product person 112 00:06:06,320 --> 00:06:08,920 as well and he gave us a project manager and he gave us the 113 00:06:08,920 --> 00:06:10,320 developers. So we started that. 114 00:06:10,520 --> 00:06:13,400 So why are you trying to build Creator Hub without 115 00:06:13,400 --> 00:06:15,840 understanding what's going on? He provided a lot of insight 116 00:06:15,840 --> 00:06:18,960 into you want to keep people in the community. 117 00:06:18,960 --> 00:06:25,200 So did the definition of report type of critical is have a way 118 00:06:25,200 --> 00:06:28,080 of catering to the UTC committee in Europe in general wanted the 119 00:06:28,080 --> 00:06:30,600 words, but we know there's a market for everybody, but we 120 00:06:30,600 --> 00:06:33,240 knew the American macro very saturated, which was the issue. 121 00:06:33,240 --> 00:06:36,920 Reason why I wanted to do this for Europe, because from Europe 122 00:06:36,920 --> 00:06:39,200 couldn't get businesses or brands to work with her from the 123 00:06:39,200 --> 00:06:40,960 states, maybe due to shipping the product. 124 00:06:41,000 --> 00:06:42,880 It was a software product. It made sense you could go to 125 00:06:42,880 --> 00:06:45,320 the App Store and you couldn't get it done, but it was a 126 00:06:45,320 --> 00:06:47,560 physical product that didn't ship to you that was a problem 127 00:06:47,720 --> 00:06:49,960 and they probably didn't want to work with logistic issues 128 00:06:49,960 --> 00:06:54,760 outside the United States. So it made sense that they, they 129 00:06:54,760 --> 00:06:56,960 had their own committee who are trying to have one committee. 130 00:06:57,040 --> 00:07:00,520 Then before that there was buzz about TikTok shop, right? 131 00:07:00,760 --> 00:07:04,400 But TikTok shop was in the UK, which angered us more because 132 00:07:04,720 --> 00:07:07,400 Ireland seemed to be the one to get lost of everything. 133 00:07:07,520 --> 00:07:10,320 And I was like, no, that doesn't make sense to me, right? 134 00:07:10,520 --> 00:07:13,000 The Irish economy is growing. We could tap into that as well. 135 00:07:13,000 --> 00:07:15,600 And from there tap into Europe. Yes, Ireland, they do care about 136 00:07:15,600 --> 00:07:18,480 businesses as well. So we try to go through that, 137 00:07:18,520 --> 00:07:21,360 that, that route. Obviously we're bootstrapping. 138 00:07:21,560 --> 00:07:25,000 There was no money on board, so we had to find a way to make 139 00:07:25,000 --> 00:07:27,600 things work without designer. So holistically, the aim of 140 00:07:27,600 --> 00:07:32,240 Creator was to get a, a, an application that caters to a 141 00:07:32,240 --> 00:07:35,920 community for UGC creators. I kind of want to mirror 142 00:07:35,920 --> 00:07:39,080 everything LinkedIn does because you can connect to 143 00:07:39,080 --> 00:07:43,040 professionals, you can find jobs, you can get business 144 00:07:43,040 --> 00:07:45,160 opportunities, you can get referrals and everything else. 145 00:07:45,240 --> 00:07:47,520 So what better way to mirror than mirror something that 146 00:07:47,520 --> 00:07:51,760 already works and try and put that in a niche that's UGC. 147 00:07:52,040 --> 00:07:57,440 So from there had a design I wanted to mirror the entire life 148 00:07:57,440 --> 00:08:00,000 cycle of UGC, right. We all know the minimum of our 149 00:08:00,040 --> 00:08:02,680 products need maybe 1 features to get it done. 150 00:08:02,880 --> 00:08:07,080 But this was not just as an industry that is starting. 151 00:08:07,120 --> 00:08:09,840 So the industry that's already there, we've seen other products 152 00:08:09,840 --> 00:08:14,520 that are not finding exactly what Yeah and creator could be. 153 00:08:14,600 --> 00:08:17,840 So it wasn't a situation where the MVP was going to be small, 154 00:08:17,920 --> 00:08:21,080 which way I didn't want to call it an MVP, but it's still your 155 00:08:21,080 --> 00:08:23,400 first, your first situation, your version 1. 156 00:08:23,400 --> 00:08:26,360 So it is what it is, regardless of how many features we had. 157 00:08:26,640 --> 00:08:29,320 Now, the features we had, those people were telling me that they 158 00:08:29,320 --> 00:08:32,960 were too much. Yeah, but the features were very 159 00:08:33,440 --> 00:08:35,600 important to the entire user life cycle. 160 00:08:35,600 --> 00:08:38,039 They couldn't be disconnected. They couldn't be a situation 161 00:08:38,039 --> 00:08:42,000 where you wanted a contract part and not have an invoice part. 162 00:08:42,000 --> 00:08:45,600 Now an invoice part comes later. That couldn't work The the 163 00:08:45,600 --> 00:08:47,680 project was quite interesting because the entire life cycle 164 00:08:47,680 --> 00:08:51,000 had to be built in one which was the MVP. 165 00:08:51,000 --> 00:08:54,480 So because of that it was loads of features and loads of people 166 00:08:54,480 --> 00:08:56,080 telling me including this is too much. 167 00:08:56,280 --> 00:08:59,240 If I understand your problem correctly, which is the entire 168 00:08:59,240 --> 00:09:02,080 UGC life cycle, then all of this needs to be there not in the 169 00:09:02,320 --> 00:09:05,200 most the greatest way. It is of time, maternal 170 00:09:05,200 --> 00:09:08,560 functionality at the very core. That is what creator can be and 171 00:09:08,560 --> 00:09:10,800 which way from there. So I sat down with Ubukala and 172 00:09:10,800 --> 00:09:14,440 told me she she create. She explained the UGC life cycle 173 00:09:14,440 --> 00:09:15,760 from beginning to the end. End. 174 00:09:15,920 --> 00:09:18,760 What step do you need to take? What Who does this? 175 00:09:19,240 --> 00:09:20,680 When does the creator do something? 176 00:09:20,840 --> 00:09:22,320 When does the business do something? 177 00:09:22,520 --> 00:09:26,680 When are the the content exchange As a creator they are 178 00:09:26,680 --> 00:09:28,800 trying to solve things for the creator point of view. 179 00:09:29,000 --> 00:09:32,000 You don't you want the fact that we can put that one in escrow 180 00:09:32,000 --> 00:09:35,400 and you want creators to see that money in their wallet even 181 00:09:35,400 --> 00:09:37,760 if you can't access it, at least to know that they will get paid 182 00:09:37,800 --> 00:09:40,440 and you want a situation where they can get paid quickly. 183 00:09:40,680 --> 00:09:43,120 You don't want a situation where the fees are too much. 184 00:09:43,360 --> 00:09:46,240 You want businesses to be happy way, instead of providing up and 185 00:09:46,240 --> 00:09:49,080 down, finding agencies and finding different people to get 186 00:09:49,080 --> 00:09:51,800 them talent, you can just walk into creator hub. 187 00:09:52,120 --> 00:09:55,440 You can put a job out there and let people know they can apply. 188 00:09:55,920 --> 00:09:58,720 We try to make that better because you don't want it to be 189 00:09:58,720 --> 00:10:02,760 a proper job interview, right? So put a video resume, talk 190 00:10:02,760 --> 00:10:04,560 about yourself and why you think you're the best person for the 191 00:10:04,560 --> 00:10:06,560 job and put your portfolio out there. 192 00:10:07,040 --> 00:10:10,440 And again, you try to convince people why you think you're a 193 00:10:10,440 --> 00:10:12,080 best fit because it's both ways, right? 194 00:10:12,440 --> 00:10:15,720 So situations like that, we're trying to look out, look out for 195 00:10:15,720 --> 00:10:18,240 how to solve the problem for both businesses and for both 196 00:10:18,280 --> 00:10:20,760 creators. So I think that is the main 197 00:10:20,760 --> 00:10:23,800 point of what I jumped into Creator Hub. 198 00:10:23,960 --> 00:10:27,600 Well, interesting. So what I love very much about 199 00:10:28,120 --> 00:10:31,960 Creator Hub and of course the expose that you've given us is 200 00:10:32,240 --> 00:10:34,960 the position and you're different from the competitors. 201 00:10:35,320 --> 00:10:41,200 You actually incorporate the whole life cycle of fugacy into 202 00:10:41,280 --> 00:10:45,680 your platform, right? But you would agree with me that 203 00:10:45,760 --> 00:10:50,720 it is very difficult when I say balancing trust and efficiency 204 00:10:50,880 --> 00:10:55,600 in business, right? Because in order to achieve 205 00:10:55,600 --> 00:10:59,400 trust, sometimes you need to have certain bureaucratic 206 00:10:59,400 --> 00:11:03,400 processes, right? So like how are you guys going 207 00:11:03,400 --> 00:11:08,640 to balance efficiency and trust, building trust with this 208 00:11:08,640 --> 00:11:10,480 platform? And that's a very good question. 209 00:11:10,520 --> 00:11:12,600 It's very, I'm happy you use word trust. 210 00:11:12,760 --> 00:11:17,680 I have six years of background in Amazon and the first 211 00:11:17,680 --> 00:11:20,160 leadership principle that you learn is customer trust. 212 00:11:20,680 --> 00:11:24,120 For example, when I have to work as a customer support and cloud 213 00:11:24,120 --> 00:11:26,720 engineer, when the customer comes to you with their problem, 214 00:11:26,960 --> 00:11:30,800 it's maybe it's a issue of their production servers are down and 215 00:11:30,800 --> 00:11:33,360 they're losing money. That kind of situation you your 216 00:11:33,520 --> 00:11:36,960 your your aim of being efficient can lead to trust. 217 00:11:37,320 --> 00:11:38,880 For example, you can calm them down. 218 00:11:38,960 --> 00:11:42,160 You can get on it if it was a chat, you can get on the call 219 00:11:42,160 --> 00:11:44,920 quickly to more efficient and get on the screen share. 220 00:11:44,920 --> 00:11:49,560 You can do things within how you work your ways of working to 221 00:11:49,560 --> 00:11:53,240 make sure that your efficient and solve their issues, which 222 00:11:53,240 --> 00:11:55,840 brings trust. For example, you could say, hey, 223 00:11:55,840 --> 00:11:57,160 I'm going to take a look at this. 224 00:11:57,240 --> 00:11:59,520 Give me a SEC. I'll come back to you and not 225 00:11:59,520 --> 00:12:02,520 just run and not come back. Or you can say you're going to 226 00:12:02,520 --> 00:12:06,840 follow up and you do follow up, you don't just discard. 227 00:12:07,160 --> 00:12:10,520 So you're aware of working, which brings efficiency. 228 00:12:10,520 --> 00:12:13,400 We lead to trust to mirror that to Creator Hub. 229 00:12:13,600 --> 00:12:16,800 The aim is to make sure that I'm a soccer for details, very 230 00:12:16,800 --> 00:12:18,800 detailed oriented. I want this to work a certain 231 00:12:18,800 --> 00:12:20,360 way. Obviously, I'm always ready to 232 00:12:20,360 --> 00:12:22,960 pivot when I think it's time to pivot. 233 00:12:23,040 --> 00:12:26,760 The aim for efficiency and trust for Creator Hub is 2 things, 234 00:12:26,760 --> 00:12:28,440 right? Or two ways from both the 235 00:12:28,440 --> 00:12:29,760 creators and both the businesses. 236 00:12:29,840 --> 00:12:32,680 Once you have the escrow payment for me, which one? 237 00:12:32,680 --> 00:12:35,560 The biggest way of trust is to say, hey, we are going to 238 00:12:35,560 --> 00:12:38,800 mediators between both, bridge the gap between both creators 239 00:12:38,800 --> 00:12:41,600 and both businesses. Hey business, you can pay us the 240 00:12:41,600 --> 00:12:43,960 money then to pay the creator the money, right? 241 00:12:44,080 --> 00:12:47,400 Once you can agree there's quality of work both ways, you 242 00:12:47,400 --> 00:12:49,200 can release that money and goes to them. 243 00:12:49,240 --> 00:12:52,200 And if there's an issue, we can arbitrate on your behalf. 244 00:12:52,240 --> 00:12:55,680 And arbitration can be a situation where the brands, 245 00:12:55,680 --> 00:12:59,520 maybe the creator didn't meet the deadlines on time and the 246 00:12:59,520 --> 00:13:02,000 brand pushed the deadlines forward and they give the 247 00:13:02,000 --> 00:13:05,080 creator time to create the content or asking for too many 248 00:13:05,080 --> 00:13:09,280 iterations and taking advantage. So solving that problem brings 249 00:13:09,360 --> 00:13:12,840 of it in an efficient way can lead to trust on that situation 250 00:13:12,840 --> 00:13:15,000 of balancing efficiency and trusting greater. 251 00:13:15,000 --> 00:13:18,720 Obviously situation where we've introduced collaboration at 252 00:13:18,760 --> 00:13:23,320 every point in the in the UGC life cycle, there is a place 253 00:13:23,320 --> 00:13:27,080 where a chat system that for example, is when you've been 254 00:13:27,080 --> 00:13:31,040 offered a job by business, you can say, hey, this doesn't work 255 00:13:31,040 --> 00:13:34,240 for me, how can we do that? Instead of having to find ways 256 00:13:34,240 --> 00:13:36,520 of reaching out to them, emailing, you can use that chat 257 00:13:36,520 --> 00:13:38,880 system and send it to them. That brings collaboration, that 258 00:13:38,880 --> 00:13:40,440 being efficiency that leads to trust. 259 00:13:40,680 --> 00:13:44,560 You can have that aspect in the offer page and have that aspect 260 00:13:44,560 --> 00:13:47,560 also in the contract page, which are very important, right? 261 00:13:47,840 --> 00:13:50,600 You also we have the ability to have a calendar management 262 00:13:50,600 --> 00:13:53,840 system that can probably be available through the entire 263 00:13:53,840 --> 00:13:56,680 life cycle of that job in Creator Hub where you can 264 00:13:56,760 --> 00:13:59,320 schedule a meeting with the business as well to get clarity. 265 00:13:59,560 --> 00:14:03,080 All of these simple features that lead to efficiency of 266 00:14:03,160 --> 00:14:06,240 getting the job done between both parties definitely can lead 267 00:14:06,240 --> 00:14:07,920 to trust. It's not even the situation of 268 00:14:07,920 --> 00:14:10,880 the aim of trust. And Creator Hub is not for us as 269 00:14:10,880 --> 00:14:13,160 founders, but for the system itself. 270 00:14:13,240 --> 00:14:17,160 People trust in the system to do the work efficiently for both 271 00:14:17,240 --> 00:14:21,200 between the brands and the creators without us having to 272 00:14:21,280 --> 00:14:23,760 interfere. So the system of Creator Hub is 273 00:14:23,760 --> 00:14:27,320 built on trust and hopefully, hopefully the features that are 274 00:14:27,320 --> 00:14:29,840 efficient enough can lead to the trust that we're. 275 00:14:30,320 --> 00:14:32,600 Talking about but interesting stuff, you know, there was a 276 00:14:32,600 --> 00:14:37,200 millionaire on this podcast that told me something He says the 277 00:14:37,200 --> 00:14:41,160 defense between successful people and not so successful 278 00:14:41,160 --> 00:14:45,720 people is the the time between idea and execution. 279 00:14:45,920 --> 00:14:49,280 And when I look into my screen, I see Hollywood color as the 280 00:14:49,280 --> 00:14:51,080 idea. I see you as the executor. 281 00:14:51,320 --> 00:14:56,360 So how are you guys able to balance that time span between 282 00:14:56,360 --> 00:14:59,320 idea and execution And yeah, definitely there I want. 283 00:14:59,480 --> 00:15:01,880 To take this one. There will be clashes between 284 00:15:01,920 --> 00:15:04,160 idea and execution. You got that right. 285 00:15:04,240 --> 00:15:07,520 I think I want to take this one because it's something to today 286 00:15:07,520 --> 00:15:12,240 we're currently struggling with. I'm a passionate, very creative 287 00:15:12,240 --> 00:15:13,680 person. So I see things from the 288 00:15:13,680 --> 00:15:17,400 creative side and it sees things from the, you know, business 289 00:15:17,400 --> 00:15:20,400 logical side. So when I'm like, oh babe, OK, 290 00:15:20,400 --> 00:15:22,760 for example, the landing page or let's change this. 291 00:15:22,760 --> 00:15:25,080 Let's change that. You'll be like, did the landing 292 00:15:25,080 --> 00:15:27,240 page for now, functionality, functionality. 293 00:15:27,480 --> 00:15:30,360 Let's focus on the web app. OK, what are the bugs? 294 00:15:30,520 --> 00:15:33,000 What do we need to fix? It's true because I'm so good 295 00:15:34,320 --> 00:15:37,880 shot. I'm not saying so I take 296 00:15:37,880 --> 00:15:39,400 information from so many places, right? 297 00:15:39,520 --> 00:15:43,200 I'm taking information from Y Combinator, from YC, from NYC 298 00:15:43,200 --> 00:15:47,320 founders, my I call you my school of Instagram with my 299 00:15:47,320 --> 00:15:50,600 Instagram page of just loads of businesses and general page. 300 00:15:50,720 --> 00:15:53,480 And at the very beginning it's about getting your product added 301 00:15:53,480 --> 00:15:56,360 to solve the issue, right. But at the very beginning, I 302 00:15:56,360 --> 00:16:00,200 will, I will admit to Bukola that I was very let's let's get 303 00:16:00,200 --> 00:16:02,000 the court in which is important as well. 304 00:16:02,120 --> 00:16:05,200 But because this is a creative space as well, want to be 305 00:16:05,200 --> 00:16:06,920 careful. I understand, understand that 306 00:16:06,920 --> 00:16:11,600 that now that you you need to do certain things in in this in the 307 00:16:12,520 --> 00:16:15,760 landing page, for example, to each to show your story, because 308 00:16:15,760 --> 00:16:18,200 you are a creative space. You don't want your landing page 309 00:16:18,200 --> 00:16:21,520 to be so serious that it doesn't reflect exactly who you are. 310 00:16:21,600 --> 00:16:24,360 So I I understand that. Yeah, go ahead. 311 00:16:24,360 --> 00:16:27,920 So, so back to idea, but let's give it back to the idea. 312 00:16:28,040 --> 00:16:31,880 So like what are the clashes between idea and execution? 313 00:16:32,000 --> 00:16:35,400 I think there's so many, I would say because I'm always thinking 314 00:16:35,400 --> 00:16:37,600 about the customers. I'm very, I'm very customer 315 00:16:37,600 --> 00:16:40,760 oriented, very I'm thinking about the problem and the 316 00:16:40,760 --> 00:16:43,600 solution we're doing to solve the specific problem, right. 317 00:16:43,640 --> 00:16:47,760 Most of the times I try to avoid distractions where we need to do 318 00:16:47,760 --> 00:16:49,080 that. I'm like, how does it help the 319 00:16:49,080 --> 00:16:51,160 customer? Have the customer actually asked 320 00:16:51,160 --> 00:16:52,400 for that? You do not want to build 321 00:16:52,400 --> 00:16:56,000 something or keep a feature that doesn't help them and becomes 322 00:16:56,000 --> 00:16:57,960 useless. Time, money and resources. 323 00:16:58,480 --> 00:17:02,280 I would say bookie, the core obviously issue and problem that 324 00:17:02,280 --> 00:17:04,760 Kritov is trying to solve for some bookies problem, But I 325 00:17:04,760 --> 00:17:07,359 would kind of say I'm the ideal person because at a random time 326 00:17:07,359 --> 00:17:11,480 at night, I ask random questions around 2:00 AM, three AM, Hey, 327 00:17:11,480 --> 00:17:13,160 what do you think about this? What I think about that? 328 00:17:13,400 --> 00:17:16,880 This will help this. Is constantly thinking of new 329 00:17:16,880 --> 00:17:20,280 ideas there's new ways we can solve the problem and I keep 330 00:17:20,280 --> 00:17:23,599 telling him you know well so husband and wife like so this 331 00:17:23,599 --> 00:17:26,400 time frame, you know, I want to set boundaries let's not talk 332 00:17:26,400 --> 00:17:28,319 business let's just be husband and wife. 333 00:17:28,319 --> 00:17:31,120 But then he'll be like no no, no, we're building our face 334 00:17:31,120 --> 00:17:33,240 baby. It has to be like this, you 335 00:17:33,240 --> 00:17:35,920 know, we have to talk about it all the time. 336 00:17:36,000 --> 00:17:39,520 And I'm like. OK, no, I agree because I still 337 00:17:39,520 --> 00:17:44,160 maintain that now because it's a startup again, like I said, I've 338 00:17:44,160 --> 00:17:47,200 been certain myself in that startup consumer information to 339 00:17:47,200 --> 00:17:50,720 understand what what this entails and I tried to put 340 00:17:50,720 --> 00:17:53,560 myself, I tried to leave it. I can't remember his name. 341 00:17:53,560 --> 00:17:58,240 The former CEO of White Combinator that created Twitch, 342 00:17:58,240 --> 00:18:01,120 that sold it. He will always say a startup is 343 00:18:01,120 --> 00:18:05,320 a situation where you quit a job for one year, You, you eat ramen 344 00:18:05,320 --> 00:18:07,640 for one year and you stay in one. 345 00:18:07,960 --> 00:18:10,040 You, you kill yourself basically, right? 346 00:18:10,080 --> 00:18:12,280 You deny yourself. And if you are really serious by 347 00:18:12,280 --> 00:18:15,920 your startup, you have to do that because you have to devote 348 00:18:16,240 --> 00:18:17,760 your all into that to make that happen. 349 00:18:18,000 --> 00:18:19,080 That's kind of what I'm thinking. 350 00:18:19,080 --> 00:18:20,840 Of course, I'm thinking of the problem, right? 351 00:18:20,840 --> 00:18:23,680 And and because like I said, the problem, one of the problem 352 00:18:23,680 --> 00:18:26,400 we're trying to solve is the decentralization of UGC in 353 00:18:26,400 --> 00:18:27,960 general. Yes, we still agree that we 354 00:18:27,960 --> 00:18:31,400 platform like Twitter and or X where a lot of creators will go 355 00:18:31,400 --> 00:18:34,440 to find jobs or people take advantage to find people, which 356 00:18:34,440 --> 00:18:36,360 is disjointed. And it asks me, because I'm 357 00:18:36,360 --> 00:18:39,840 like, how can we find a way to get these people to create a hub 358 00:18:40,000 --> 00:18:43,000 where this way they're communicating, they can 359 00:18:43,000 --> 00:18:45,920 communicate on our feeds page, they can meet people who are 360 00:18:45,920 --> 00:18:49,440 clearly UGC creators from different parts of the world, 361 00:18:49,480 --> 00:18:51,640 right? That can solve their problems, 362 00:18:51,640 --> 00:18:53,480 get the businesses there as well. 363 00:18:53,680 --> 00:18:56,880 Have a pick with, based on the advanced features and filters we 364 00:18:56,880 --> 00:18:59,920 have to pick creators from different countries and 365 00:18:59,920 --> 00:19:02,720 different skill sets and different experiences and 366 00:19:02,720 --> 00:19:05,200 different niches, right, to get your job done. 367 00:19:05,440 --> 00:19:07,240 So I'm always constantly thinking about that. 368 00:19:07,240 --> 00:19:10,240 I'm thinking about next step or how can we introduce our tenures 369 00:19:10,240 --> 00:19:14,240 to help maybe businesses get more, get their jobs or get more 370 00:19:14,240 --> 00:19:17,960 talent for their jobs quickly or in a quick, quick and efficient 371 00:19:17,960 --> 00:19:19,800 manner. How can we make sure that we 372 00:19:20,120 --> 00:19:22,760 give creators the best chance of being able to pitch to 373 00:19:22,760 --> 00:19:25,520 businesses and get jobs? Because most of these creators, 374 00:19:25,520 --> 00:19:28,560 they do this full time and which means they live on this. 375 00:19:28,560 --> 00:19:30,560 So we need to put our best foot forward to make sure the 376 00:19:30,560 --> 00:19:34,680 platform is good enough to give them the ability to be creative. 377 00:19:34,800 --> 00:19:37,800 Because Bucola does TikTok shop as well and I've seen her do 378 00:19:37,960 --> 00:19:40,240 video and it's actually quite cool, right? 379 00:19:40,240 --> 00:19:42,920 It's not maybe sometimes into voice something I understand 380 00:19:43,200 --> 00:19:46,520 right And I'm based on that I can understand which is coming 381 00:19:46,520 --> 00:19:49,880 from in terms of when she has different ideas on how to take 382 00:19:49,880 --> 00:19:51,840 those ideas and use them from creator. 383 00:19:51,840 --> 00:19:55,240 Hope I don't know if that helps as a big struggle we still have 384 00:19:55,240 --> 00:19:56,960 today. Let me also add this. 385 00:19:57,440 --> 00:20:01,200 That that I totally understand. In terms of ideas, a very good 386 00:20:01,200 --> 00:20:05,800 example is when we're building Creator, I wanted it to be 4 and 387 00:20:05,800 --> 00:20:09,040 I wanted it to be you know and have and everything you know, 388 00:20:09,040 --> 00:20:10,720 something you can just pick your phone like. 389 00:20:10,800 --> 00:20:14,960 Maybe an Instagram or something. It was like, no, this is a SAS 390 00:20:14,960 --> 00:20:17,760 product, this has to be structured. 391 00:20:17,800 --> 00:20:19,520 I was like, babe, you're creating a boring product. 392 00:20:19,520 --> 00:20:24,200 I remember that like, it's boring, it needs to be fun. 393 00:20:24,240 --> 00:20:31,640 It's like, and now I actually love products because it does 394 00:20:31,640 --> 00:20:35,920 solve the problem and it kind of bridges the gap and kind of 395 00:20:35,920 --> 00:20:40,640 centralizes the old UGC cycle and it makes it so fun because 396 00:20:40,640 --> 00:20:42,960 at the end of the day, my branding came into play. 397 00:20:43,160 --> 00:20:45,040 So that is like the fun bit of it. 398 00:20:45,400 --> 00:20:48,320 And then kind of we kind of, you know, complement each other in 399 00:20:48,320 --> 00:20:51,360 the processes as well. Yeah, yeah, I agree with that. 400 00:20:51,360 --> 00:20:53,920 It used to new processes. It was successful. 401 00:20:54,160 --> 00:20:57,320 It's just this stuff, but sometimes I find myself 402 00:20:57,480 --> 00:21:00,560 conflicted, like feeling like, oh, maybe I'm like a hybrid of 403 00:21:00,560 --> 00:21:02,720 the tool of you because I'm a content creator. 404 00:21:02,800 --> 00:21:05,640 However, like I have a corporate background. 405 00:21:05,640 --> 00:21:09,920 I have a technical background, finance tech and like meeting a 406 00:21:09,920 --> 00:21:14,240 person like Olu book color, like she she had to start pushing the 407 00:21:14,240 --> 00:21:18,400 creative side of me more like, for example, like this 408 00:21:18,400 --> 00:21:21,520 geographic is rubbish. What makes it interesting is you 409 00:21:21,520 --> 00:21:27,000 know, somebody telling you very calmly, but in my head I'm like, 410 00:21:27,080 --> 00:21:29,320 oh, do you think about the structure of the content? 411 00:21:29,360 --> 00:21:31,720 Do you think about the best? I'm more concerned about the 412 00:21:31,720 --> 00:21:36,320 message than the the cover, right, because you know, for a 413 00:21:36,320 --> 00:21:40,600 person who would I say ease more premium to structure the feel 414 00:21:40,600 --> 00:21:44,520 like, OK, ensure that the core is actually functional. 415 00:21:44,680 --> 00:21:47,640 Get it, Because when you actually place premium on 416 00:21:47,680 --> 00:21:51,560 function, you can actually change the aesthetics later. 417 00:21:51,600 --> 00:21:56,040 But if the core function is actually compromised, it's just 418 00:21:56,040 --> 00:21:57,960 like what the Bible says. If the foundation to destroy 419 00:21:57,960 --> 00:22:01,200 what kind of righteous do over time these actually discovered 420 00:22:01,200 --> 00:22:03,840 that you need to balance actually need to balance both 421 00:22:04,120 --> 00:22:08,640 both worlds, right. But I'll put the two of you on 422 00:22:08,640 --> 00:22:11,440 the spot right now. And of course I know that you 423 00:22:11,440 --> 00:22:13,640 guys are very busy. I will need to go pretty soon, 424 00:22:13,640 --> 00:22:17,400 right. So we have business and creators 425 00:22:17,560 --> 00:22:21,920 that is brands and creators and that is what you guys do right. 426 00:22:22,040 --> 00:22:28,320 So I'll let Buki take the part of convincing the creators and 427 00:22:28,320 --> 00:22:32,400 I'll let Prince will take the part of convincing the brand. 428 00:22:32,400 --> 00:22:38,480 So if you had just 120 seconds to give a teach right now to the 429 00:22:38,840 --> 00:22:42,480 people listening to this podcast today, right, Bookie, what are 430 00:22:42,480 --> 00:22:46,840 you going to tell the creators, right, To convince them to use 431 00:22:46,840 --> 00:22:49,160 Creator Hub? Why Creator Hub? 432 00:22:49,400 --> 00:22:51,120 Why are you different from the others? 433 00:22:51,200 --> 00:22:53,120 All right. So talking from a creator 434 00:22:53,120 --> 00:22:56,200 perspective, because I myself, I'm a creator to this date, I 435 00:22:56,200 --> 00:22:58,280 didn't, you know, give up on being a creator. 436 00:22:58,440 --> 00:23:01,800 I would say this, it really helps you streamline the 437 00:23:01,800 --> 00:23:03,680 process. It makes it easy for 438 00:23:03,680 --> 00:23:07,400 negotiations because we have a negotiation chat box and it 439 00:23:07,400 --> 00:23:09,960 makes it easy for you to live your life. 440 00:23:09,960 --> 00:23:14,080 Creator Hub is an only one marketplace platforms that 441 00:23:14,200 --> 00:23:18,640 caters to the entire life cycle of AEGC project. 442 00:23:18,640 --> 00:23:22,000 So we're talking from discovery, the brands discovering you. 443 00:23:22,000 --> 00:23:26,280 We're talking delivering the content, negotiation tracks, 444 00:23:26,280 --> 00:23:30,320 voicing literally everything. You don't need like 7 apps to 445 00:23:30,680 --> 00:23:32,800 use Create Hub. All you need to start one app, 446 00:23:32,840 --> 00:23:36,320 Create Hub, that one web app, that one page that was software 447 00:23:36,600 --> 00:23:40,360 and your life is easier. And think of when all those 448 00:23:40,360 --> 00:23:44,240 admin is gone, all that time that is left, how you can use it 449 00:23:44,240 --> 00:23:48,400 to get more jobs, make more videos and even go ahead and 450 00:23:48,400 --> 00:23:50,960 technics your income well. Thank you very much. 451 00:23:50,960 --> 00:23:54,320 And now, now I feel, I feel convinced as a creator, but as a 452 00:23:54,320 --> 00:23:56,480 business. Time starts now. 453 00:23:56,840 --> 00:24:01,640 Why should I? You use Creator Hub and probably 454 00:24:01,640 --> 00:24:04,200 there might be investors, you know, watching these. 455 00:24:04,880 --> 00:24:07,800 So, so why, why should why should, why should you know the 456 00:24:07,800 --> 00:24:10,120 investors invest in Creator Hub as well. 457 00:24:10,320 --> 00:24:13,120 Maybe you chip that in? Yeah, big, big question though. 458 00:24:13,240 --> 00:24:14,880 Hopefully I can talk about, Bucola said. 459 00:24:14,960 --> 00:24:17,880 If you have, if you don't have the skill sets right and you 460 00:24:17,880 --> 00:24:21,160 want to advertise right, distribution is very important. 461 00:24:21,160 --> 00:24:23,400 We are actually trying to distribute for Creator Hub 462 00:24:23,720 --> 00:24:26,480 distribution and marketing. If you do not have the skill set 463 00:24:26,520 --> 00:24:29,480 and you have social media pages and you want to get your brand 464 00:24:29,480 --> 00:24:32,960 out there to millions of people, you need the best people who can 465 00:24:33,000 --> 00:24:36,000 embody your brand and put your message out there. 466 00:24:36,240 --> 00:24:38,840 That's what creator will do for you as a bra, as a business. 467 00:24:39,080 --> 00:24:41,360 If you want a situation where you don't have to deal with 468 00:24:41,440 --> 00:24:43,080 agencies, I'll deal with so many people. 469 00:24:43,080 --> 00:24:46,840 I'm not comfort agencies. But you want just a 11 shop 470 00:24:46,840 --> 00:24:48,800 place, right? You can find creators for 471 00:24:48,800 --> 00:24:51,000 different countries, different situations. 472 00:24:51,080 --> 00:24:54,120 You can negotiate where you your rates, what you want and you can 473 00:24:54,120 --> 00:24:56,680 pay them off and you can get your content and you can put 474 00:24:56,680 --> 00:24:59,160 that on your platforms. From an investor point of view, 475 00:24:59,240 --> 00:25:02,400 creator market is I think the last I check is more than 10 476 00:25:02,400 --> 00:25:05,880 billion markets and still growing and way different aspect 477 00:25:05,880 --> 00:25:07,600 of of being a creator is coming up. 478 00:25:07,600 --> 00:25:09,600 We want AI ads as well coming up as well. 479 00:25:09,880 --> 00:25:13,000 Regardless of technology used to be a creator, you need a place 480 00:25:13,000 --> 00:25:15,840 to source for these creators and that is one of the values that's 481 00:25:15,840 --> 00:25:18,000 creator room for you when you do invest in creator. 482 00:25:18,240 --> 00:25:20,120 Fantastic. I think at this point I'm 483 00:25:20,200 --> 00:25:24,520 actually convinced already. So before I let you guys go, I'm 484 00:25:24,520 --> 00:25:27,560 going to put you through the Pacific Ring of Fire. 485 00:25:27,720 --> 00:25:30,200 That is the quick fire round section. 486 00:25:31,520 --> 00:25:33,280 So very, very big thank you to both of you. 487 00:25:33,320 --> 00:25:36,040 I always say this, that when a person shares their time with 488 00:25:36,040 --> 00:25:37,080 you, they share their life with you. 489 00:25:37,080 --> 00:25:40,040 Because the SI unit for measuring life is time and of 490 00:25:40,040 --> 00:25:42,760 course, brutal to you guys for creating an amazing, amazing 491 00:25:42,760 --> 00:25:44,640 product. I can very much relate to it. 492 00:25:44,640 --> 00:25:48,920 Being a content creator, you are making life easier for millions 493 00:25:48,920 --> 00:25:51,600 of people across the world. So those to you. 494 00:25:51,800 --> 00:25:56,680 So Are you ready to rumble? So I'm number one question, 495 00:25:56,760 --> 00:25:59,840 who's going to take this? OK anybody can take it #1 What 496 00:25:59,840 --> 00:26:03,560 is 1 mistake you would avoid E founding creator hub again. 497 00:26:04,240 --> 00:26:07,400 I will try and get my customers very early, get that wait list, 498 00:26:07,400 --> 00:26:11,080 that waiting list, we did that as well, but we didn't do it 499 00:26:11,080 --> 00:26:13,400 that efficiently. So get that waiting list from 500 00:26:13,400 --> 00:26:15,520 both businesses and both both creators. 501 00:26:15,720 --> 00:26:18,040 Start shouting to the rooftop about your project and the 502 00:26:18,040 --> 00:26:20,400 problem itself is very important, but does. 503 00:26:20,400 --> 00:26:23,320 Bookie have something to say to that question because I thought, 504 00:26:23,320 --> 00:26:26,400 I thought principal would say the mistake you'd avoid is 505 00:26:26,440 --> 00:26:28,640 arguing with Bookie too much on the creative process. 506 00:26:28,640 --> 00:26:29,680 No, it's. Good. 507 00:26:30,560 --> 00:26:33,480 You know, it's, it's yes, frustrating, right? 508 00:26:33,760 --> 00:26:37,360 But if you don't have someone who can bring you down to earth, 509 00:26:37,480 --> 00:26:40,480 I'm a big dreamer, I can dream. If you don't have someone who 510 00:26:40,480 --> 00:26:43,120 can bring you down to earth and challenge you, then you will not 511 00:26:43,120 --> 00:26:44,720 improve. Actually, let me just quickly 512 00:26:44,720 --> 00:26:47,320 add to that. The thing is the way Prince and 513 00:26:47,320 --> 00:26:52,120 I argue, it kind of helps because we find out, OK? 514 00:26:52,320 --> 00:26:55,960 It's kind of like proof testing. Creator hope you challenge me 515 00:26:55,960 --> 00:26:59,080 and give me this question and giving this issue and I'll 516 00:26:59,080 --> 00:27:02,200 challenge you back. And then, you know, we rub off 517 00:27:02,200 --> 00:27:04,440 and learn from our experiences. In that moment. 518 00:27:04,440 --> 00:27:07,040 It might be like, why in the heat of the argument? 519 00:27:07,200 --> 00:27:09,360 But later we go back and we think it true. 520 00:27:09,360 --> 00:27:11,600 And then you come to me and I'm like, oh, you were right too. 521 00:27:11,600 --> 00:27:14,800 I shouldn't have done this. And I'll be like, I hardly do 522 00:27:14,800 --> 00:27:16,920 though. But in my mind I'll be like, oh, 523 00:27:17,200 --> 00:27:20,640 freezes, right? But I hardly do it physically. 524 00:27:20,640 --> 00:27:21,960 Oh yeah. I know I'm right too. 525 00:27:22,120 --> 00:27:27,000 Working on that. Whoa #2 question is what is 1 526 00:27:27,000 --> 00:27:29,000 metric that you now obsessed over? 527 00:27:29,000 --> 00:27:32,320 I think Princeville is the best person for this question. 528 00:27:32,440 --> 00:27:34,200 This song is actually better then. 529 00:27:34,240 --> 00:27:39,520 So, okay, let me see. Okay, So what is 1 metric that 530 00:27:39,520 --> 00:27:41,880 you obsess? Over that's a good question 531 00:27:42,000 --> 00:27:45,200 because when you process of distribution and marketing after 532 00:27:45,200 --> 00:27:47,520 it, you said one bar, can I give you 2? 533 00:27:47,760 --> 00:27:49,880 I think the first one is obviously trying to get people 534 00:27:49,880 --> 00:27:53,520 to use Creator Hub. That's so getting users which 535 00:27:53,520 --> 00:27:55,840 are both businesses and both creators to use Creator Hub. 536 00:27:56,080 --> 00:27:58,920 That's my #1 metrics to get their feedback to see, hey, does 537 00:27:58,920 --> 00:28:02,720 this actually proper solve your problem and what what is not 538 00:28:02,720 --> 00:28:03,880 working? I love that word what isn't 539 00:28:03,880 --> 00:28:05,240 working? Wouldn't you like I don't want 540 00:28:05,240 --> 00:28:07,160 you to feel my good and telling this is good. 541 00:28:07,160 --> 00:28:08,360 I want you to tell me what's not working. 542 00:28:08,800 --> 00:28:11,640 First metric is obviously getting people in to test it. 543 00:28:12,120 --> 00:28:16,240 Sub of that metric is what you like what you don't like to 544 00:28:16,240 --> 00:28:20,520 validate to move forward. And I think the third part sub 545 00:28:20,520 --> 00:28:23,920 of that metric is are the features breaking? 546 00:28:24,000 --> 00:28:28,200 Are they helpful to you? Are the the aim of how we've 547 00:28:28,200 --> 00:28:30,560 done things right? Does that work for you all? 548 00:28:30,760 --> 00:28:33,120 Would you like to see things in a different way and for us to 549 00:28:33,120 --> 00:28:36,600 implement? That So what is 1 task that you 550 00:28:36,600 --> 00:28:40,040 would say you delegated too late in terms of operations? 551 00:28:40,040 --> 00:28:43,080 That's a good question. I'll say hiring the right person 552 00:28:43,080 --> 00:28:46,280 to do the job, yes, you might have the skill set to do it for 553 00:28:46,280 --> 00:28:47,640 this, only somebody better than you. 554 00:28:47,880 --> 00:28:50,960 So if you feel you need to go hire the person to do that skill 555 00:28:50,960 --> 00:28:55,160 set right, do that for you, I would say go delegate quickly 556 00:28:55,160 --> 00:28:58,320 and do that because it frees your time down struggling to 557 00:28:58,440 --> 00:29:01,040 implement it. Get an expert to do it for you. 558 00:29:01,360 --> 00:29:04,120 You can get a UGC creator to do it for you to create a hub, 559 00:29:04,440 --> 00:29:05,840 right? So you're struggling to do the 560 00:29:05,840 --> 00:29:08,480 content yourself, and you can have time to focus on other 561 00:29:08,480 --> 00:29:11,000 things as well. I think the next question will 562 00:29:11,000 --> 00:29:15,240 be for bookie What is 1 belief about the creator economy that 563 00:29:15,360 --> 00:29:18,600 you consider to be untrue? The popular belief about the 564 00:29:18,600 --> 00:29:20,800 Creator I. Think the point but still the 565 00:29:20,800 --> 00:29:23,640 popular belief is a lot of people think what we're doing is 566 00:29:23,680 --> 00:29:25,960 a joke. A lot of people don't think this 567 00:29:25,960 --> 00:29:29,480 is a source of living. I have creators that you know 568 00:29:29,560 --> 00:29:32,640 they've told me you know not directly what three life 569 00:29:32,640 --> 00:29:34,840 platform that someone called them out. 570 00:29:34,840 --> 00:29:37,520 I was like, go get a job. But then what she did was 571 00:29:37,520 --> 00:29:40,760 screenshot that Annie's. I sent it to the person. 572 00:29:40,960 --> 00:29:44,720 So that's literally the belief. They think it's not a job. 573 00:29:44,840 --> 00:29:48,320 And it was a huge number. It wasn't a small number. 574 00:29:48,920 --> 00:29:50,080 Creators are making more than us, I. 575 00:29:50,760 --> 00:29:54,800 Think my final question is in one word, one word and that's 576 00:29:54,800 --> 00:29:59,000 what both of you, what do you describe the future of Creator 577 00:29:59,000 --> 00:30:01,920 Hub as in one word? Mind blowing good. 578 00:30:02,800 --> 00:30:04,480 Queens will always be the Oliver Twist. 579 00:30:04,480 --> 00:30:07,640 He he chose a compound word, mind and blowing. 580 00:30:07,920 --> 00:30:09,280 But it's fine. It's fine. 581 00:30:09,360 --> 00:30:11,880 Thank you very much, love and respect to you guys. 582 00:30:12,160 --> 00:30:14,080 And of course, I'll catch you guys. 583 00:30:14,240 --> 00:30:16,600 We'll catch you guys soon. And of course, to the audience, 584 00:30:16,720 --> 00:30:19,680 always go for something in your lives and see if the leaves try 585 00:30:19,680 --> 00:30:21,680 to thrive. And of course, go achieve. 586 00:30:21,840 --> 00:30:22,640 God bless guys.