1
00:00:00,880 --> 00:00:03,320
We are like, ladies and 
gentlemen, you want again 

2
00:00:03,320 --> 00:00:05,440
welcome to the Kingdom's 
podcast. 

3
00:00:05,600 --> 00:00:10,440
And today I've got with me a 
very, very important guest 

4
00:00:10,600 --> 00:00:13,480
fighting out of Brisbane, 
Australia. 

5
00:00:13,480 --> 00:00:15,920
Mick. 
Welcome, Tony. 

6
00:00:15,920 --> 00:00:21,400
The future is Haunter. 
How are you today, Tony? 

7
00:00:23,360 --> 00:00:27,200
Good, Adamola, how are you? 
Very well, thank you. 

8
00:00:27,200 --> 00:00:30,000
Very well, thank you. 
And of course, you know, I very 

9
00:00:30,000 --> 00:00:32,280
much appreciate having you on 
the podcast today. 

10
00:00:32,680 --> 00:00:35,480
There's something I always say 
that when a person shares their 

11
00:00:35,480 --> 00:00:38,480
time with you, they're sharing 
their life with you because the 

12
00:00:38,680 --> 00:00:41,280
SI unit for measuring life is 
time. 

13
00:00:41,560 --> 00:00:44,440
So thank you once again for 
sharing your life and your time 

14
00:00:44,520 --> 00:00:47,320
with us today. 
And of course, you need to sit 

15
00:00:47,320 --> 00:00:49,760
back while we read your flowers 
to you. 

16
00:00:50,120 --> 00:00:53,920
So, Champions, today's 
conversation is not about food, 

17
00:00:54,200 --> 00:00:56,200
it's about the future of 
survival. 

18
00:00:56,560 --> 00:01:01,720
Meets Tony Hunter, Global food 
futurist, strategic foresight 

19
00:01:01,720 --> 00:01:04,319
advisor. 
A man who has spent over 3 

20
00:01:04,319 --> 00:01:08,480
decades at the intersection of 
food, technology and innovation,

21
00:01:08,960 --> 00:01:14,080
Tony does not just study trends,
he translates exponential change

22
00:01:14,160 --> 00:01:17,680
into strategic decisions that 
determine whether businesses 

23
00:01:17,680 --> 00:01:21,640
survive or disappear. 
From advising global giants like

24
00:01:21,640 --> 00:01:26,000
PepsiCo and KFC to shaping 
boardroom conversations on the 

25
00:01:26,000 --> 00:01:30,360
future of food systems, Tony's 
work to lend his leaders to stop

26
00:01:30,360 --> 00:01:36,560
reaching, reacting and start 
designing the future as 

27
00:01:36,560 --> 00:01:39,360
philosophy is simple but 
powerful. 

28
00:01:39,760 --> 00:01:43,600
If you do not know where you're 
leading, any future will take 

29
00:01:43,600 --> 00:01:46,760
you there. 
This episode is a master class 

30
00:01:46,760 --> 00:01:51,000
in mindset, strategy, and 
technology reshaping that the 

31
00:01:51,000 --> 00:01:54,520
world eats. 
Tony, you once again. 

32
00:01:54,520 --> 00:01:56,600
Welcome to the Kingdom's 
podcast. 

33
00:01:58,680 --> 00:02:00,280
Wow, wow. 
It's a great well, it's a 

34
00:02:00,280 --> 00:02:03,200
pleasure to be here. 
Thank you very much. 

35
00:02:03,200 --> 00:02:05,880
We're gradually Teddy to a 
futurist podcast. 

36
00:02:06,480 --> 00:02:10,120
We had the number one futurist 
on the podcast a few days ago. 

37
00:02:10,120 --> 00:02:13,200
And of course, we have a number 
2 and award on the podcast. 

38
00:02:13,400 --> 00:02:19,240
And of course, shout out to your
colleague Ronnie William #20 on 

39
00:02:19,240 --> 00:02:24,840
the podcast as well. 
So we are gradually becoming our

40
00:02:24,840 --> 00:02:30,360
futurist. 
And of course, we also had Steve

41
00:02:30,360 --> 00:02:32,640
Brown, I think about two weeks 
ago. 

42
00:02:32,920 --> 00:02:37,000
The Brown is the ex chief 
futurist for Google DeepMind and

43
00:02:37,000 --> 00:02:40,640
Intel. 
So I guess we need to start a 

44
00:02:40,640 --> 00:02:43,560
rebranded It's a it's a futurist
podcast. 

45
00:02:44,280 --> 00:02:48,800
Well, but you know, Tony, your 
journey actually spans science, 

46
00:02:48,800 --> 00:02:53,240
operations and global strategy. 
What moment forced you to stop 

47
00:02:53,240 --> 00:02:56,840
thinking like an operator and 
start thinking like a futurist? 

48
00:02:59,200 --> 00:03:02,880
Look, I think that moment for 
me, Ademola, was back in 2017. 

49
00:03:02,880 --> 00:03:06,840
I mean, I started my consulting 
work 10 years before that. 

50
00:03:07,160 --> 00:03:09,840
And prior to that, as you say, I
was in operations general 

51
00:03:09,840 --> 00:03:14,680
manager of two food companies. 
And right about 2017, I started 

52
00:03:14,680 --> 00:03:17,880
to see things in my newsletters 
that I hadn't seen before. 

53
00:03:17,880 --> 00:03:19,440
And we all get into industry 
newsletters. 

54
00:03:19,800 --> 00:03:21,320
So I'm reading my industry 
newsletters. 

55
00:03:21,320 --> 00:03:24,320
So I'm going like, wow, I didn't
know you could do that. 

56
00:03:25,240 --> 00:03:27,320
I didn't know that technology 
even existed. 

57
00:03:27,400 --> 00:03:30,320
And look at that consumer trend.
Look how fast that's going. 

58
00:03:31,360 --> 00:03:38,480
And, you know, I sat back and I 
went, I have never seen in all 

59
00:03:38,480 --> 00:03:42,840
my 30 odd years in the food 
industry a rate of change like I

60
00:03:42,840 --> 00:03:46,520
was seeing in 2017. 
So, you know, I'm kind of like, 

61
00:03:46,520 --> 00:03:49,440
wow, all this stuff's going on. 
So I go and talk to my executive

62
00:03:49,440 --> 00:03:52,400
friends, my clients and 
colleagues saying how do you 

63
00:03:52,400 --> 00:03:56,320
keep up with all of this 
information that's coming up? 

64
00:03:56,960 --> 00:04:03,680
And the usual reply was I can't,
I've got problems to solve. 

65
00:04:03,800 --> 00:04:06,720
People recruit meetings to go 
to, strategies to prepare. 

66
00:04:07,080 --> 00:04:10,400
Tony, you want me to think 
5/10/20 years into the future, 

67
00:04:11,120 --> 00:04:14,840
not going to happen. 
So then I thought to myself, 

68
00:04:14,840 --> 00:04:19,959
well, someone needs to do this. 
And to use my wife's most hated 

69
00:04:19,959 --> 00:04:25,000
phrase, how hard can it be? 
So I, I decided that I would be 

70
00:04:25,000 --> 00:04:27,880
the one who would look at all 
these technologies, look at what

71
00:04:27,880 --> 00:04:32,480
was going on and communicate 
them as part of my consulting 

72
00:04:32,480 --> 00:04:34,800
business. 
And then of course, when I'm 

73
00:04:34,800 --> 00:04:38,400
consulting, I'm only dealing 
with maybe what, half a dozen 

74
00:04:38,400 --> 00:04:42,840
people or in an organization. 
So the spread that I was getting

75
00:04:42,840 --> 00:04:46,040
the, the amount of people I 
could reach was fairly small. 

76
00:04:46,280 --> 00:04:47,880
That's when I became a 
professional. 

77
00:04:47,880 --> 00:04:50,880
Speaker. 
World speaking professional, 

78
00:04:51,680 --> 00:04:54,120
Yep, speaking on on the the 
future of food. 

79
00:04:54,120 --> 00:04:58,560
But that was when things changed
for me was about mid 2017. 

80
00:04:58,560 --> 00:05:05,440
And that realizing how difficult
it is for executives to do their

81
00:05:05,440 --> 00:05:11,200
day job to include looking at 
cutting edge technologies across

82
00:05:11,200 --> 00:05:15,720
a wide spectrum and project that
5/10/20 years into the future, 

83
00:05:16,560 --> 00:05:20,880
very, very difficult. 
Extremely difficult. 

84
00:05:20,880 --> 00:05:25,600
And you know, speaking from the 
lens, from the viewpoint of the 

85
00:05:25,600 --> 00:05:29,840
millennial, right? 
So as a millennial, I always 

86
00:05:29,840 --> 00:05:34,680
feel that I am in a sweet spot. 
I'm not too old and I'm not too 

87
00:05:34,680 --> 00:05:38,080
young, right? 
And I've been privileged to see 

88
00:05:38,120 --> 00:05:41,440
the evolution of technology over
time, right? 

89
00:05:41,440 --> 00:05:47,120
I was alive when we were using 
the, the cassettes, right, the 

90
00:05:47,360 --> 00:05:53,040
CDs, the BCDS, the tapes, you 
know, we saw the, the 

91
00:05:53,040 --> 00:05:57,880
BlackBerry, we saw, you know, 
Chelsea shut it into the Android

92
00:05:57,880 --> 00:06:01,840
phones and you know, the, the 
iPhones, you know, from iPhone 1

93
00:06:01,840 --> 00:06:06,160
down to iPhone 17. 
It's, it's, it's really amazing 

94
00:06:06,160 --> 00:06:09,200
what, what, what is happening, 
you know, seeing blockchain 

95
00:06:09,200 --> 00:06:14,920
technology, looking at cloud 
computing, quantum computing. 

96
00:06:14,920 --> 00:06:18,880
Now we're in the age of the 
LLMS, who knows what is coming 

97
00:06:18,880 --> 00:06:20,920
next? 
We just don't know. 

98
00:06:21,240 --> 00:06:23,960
And you just have to keep 
keeping up, right? 

99
00:06:24,240 --> 00:06:28,880
But you know, you often say that
leadership is about foresight, 

100
00:06:28,960 --> 00:06:32,000
right? 
But what did you have to unlearn

101
00:06:32,000 --> 00:06:36,200
to develop that level of 
clarity, even in the fast-paced 

102
00:06:36,560 --> 00:06:42,200
world of technology? 
Look, I think at all when we're 

103
00:06:42,200 --> 00:06:47,360
in a business, we look out into 
the world and we think that we 

104
00:06:47,360 --> 00:06:53,000
see like, oh, a good 180° I can,
I have this wide view of the 

105
00:06:53,000 --> 00:06:55,840
world. 
And if you leave that company or

106
00:06:55,840 --> 00:06:58,880
particularly if you leave that 
industry, you find that no, 

107
00:06:59,480 --> 00:07:05,000
that's how wide your view was. 
So what I had to sort of unlearn

108
00:07:05,000 --> 00:07:09,640
or develop was that ability to 
have a very, very wide view of 

109
00:07:09,640 --> 00:07:13,840
food, a very, very wide view of 
the future, not just any 

110
00:07:13,840 --> 00:07:19,960
particular segment or industry, 
but to look at technologies that

111
00:07:19,960 --> 00:07:25,120
lie on the fringe, technologies 
that aren't necessarily in the 

112
00:07:25,120 --> 00:07:28,120
food industry at all. 
I mean, you look at some of the 

113
00:07:28,120 --> 00:07:32,080
technologies like cultivated 
meat that came from the medical 

114
00:07:32,080 --> 00:07:33,720
industry. 
You look at something like 

115
00:07:33,720 --> 00:07:36,920
precision fermentation comes 
from pharmaceuticals. 

116
00:07:37,200 --> 00:07:42,480
So those industries didn't 
directly interface with food, 

117
00:07:42,600 --> 00:07:44,840
but they do now. 
And we're seeing other 

118
00:07:44,840 --> 00:07:49,080
technologies as well coming up 
at the cutting edge of various 

119
00:07:49,080 --> 00:07:52,680
industries that are having or 
will have a major impact on 

120
00:07:52,680 --> 00:07:55,440
food. 
Wow. 

121
00:07:56,000 --> 00:07:59,880
I, I think having a bit of a 
background in science, I'm quite

122
00:07:59,880 --> 00:08:04,080
curious about the fermentation 
side of things. 

123
00:08:04,560 --> 00:08:08,320
Would you give us a brief story 
about how it came about? 

124
00:08:08,320 --> 00:08:12,280
Because, you know, it's 
interesting how some of the 

125
00:08:12,280 --> 00:08:17,360
world's greatest inventions 
actually come from unintended 

126
00:08:17,480 --> 00:08:21,520
consequences. 
So, for example, the person who 

127
00:08:21,520 --> 00:08:25,000
invented silk did not go about 
thinking they wanted to invent 

128
00:08:25,000 --> 00:08:28,240
silk, it just happened. 
So I'd like for you to give us a

129
00:08:28,240 --> 00:08:31,920
brief story about how about the 
fermentation process. 

130
00:08:34,440 --> 00:08:35,760
Yeah. 
Well, I think if you look at 

131
00:08:35,760 --> 00:08:38,799
what we're calling precision 
fermentation now, precision 

132
00:08:38,799 --> 00:08:42,320
fermentation is where you take 
the gene for something you want 

133
00:08:42,320 --> 00:08:45,440
to make. 
You put it into an Organism. 

134
00:08:45,840 --> 00:08:48,960
It could be a yeast, a bacteria,
a mold, something like that. 

135
00:08:49,240 --> 00:08:52,840
And then you get that Organism 
to produce the compound that you

136
00:08:52,840 --> 00:08:55,360
want. 
And that's been very common in 

137
00:08:55,360 --> 00:08:58,120
the Pharmaceutical industry for 
decades. 

138
00:08:58,760 --> 00:09:02,320
One of those factories costs 
about 2 billion U.S. dollars to 

139
00:09:03,000 --> 00:09:05,520
to build and Commission. 
So they're not cheap. 

140
00:09:05,960 --> 00:09:09,000
And we use that for say, 
particularly for for medicines. 

141
00:09:09,000 --> 00:09:15,320
And that industry is fine-tuned 
for absolutely pure high grade 

142
00:09:15,320 --> 00:09:17,680
materials because you're 
injecting it into your body. 

143
00:09:19,160 --> 00:09:24,240
Now for food, you don't need 
that degree of purity because as

144
00:09:24,240 --> 00:09:28,240
long as the impurities are 
inert, they don't do anything, 

145
00:09:28,240 --> 00:09:31,400
then you can then make that 
product far more cost 

146
00:09:31,400 --> 00:09:34,360
effectively. 
And we've seen particularly 2 

147
00:09:34,360 --> 00:09:39,080
products on the the forefront of
this precision fermentation. 1 

148
00:09:39,080 --> 00:09:43,280
is whey protein because as we 
know whey protein for is a 

149
00:09:43,280 --> 00:09:47,560
byproduct of cheese making and 
it's in so many products. 

150
00:09:47,560 --> 00:09:52,680
It's everything from protein 
shakes to protein bars to all 

151
00:09:52,680 --> 00:09:55,680
sorts of things of fortified use
in whey protein and the whey 

152
00:09:55,680 --> 00:10:01,080
protein demand is doing that. 
So a company called Perfect Day,

153
00:10:01,080 --> 00:10:04,640
they put the gene for casein 
into a yeast and they use that 

154
00:10:04,640 --> 00:10:07,920
to make whey protein. 
Another company called the, they

155
00:10:07,920 --> 00:10:12,400
were called the every company at
the time and they put the gene 

156
00:10:12,400 --> 00:10:16,240
for egg protein, egg white 
albumin into an Organism and 

157
00:10:16,240 --> 00:10:20,160
they grow egg white products. 
So that's using a technology 

158
00:10:20,160 --> 00:10:23,800
richly in for pharmaceuticals to
make food products. 

159
00:10:25,640 --> 00:10:31,360
Wow, amazing, amazing. 
So for all of the gene bodies, 

160
00:10:32,280 --> 00:10:34,200
listen to these. 
Now you know how your whey 

161
00:10:34,280 --> 00:10:41,760
protein is that's been created. 
I used to be on whip it is it. 

162
00:10:41,760 --> 00:10:46,200
I hope it is fine because I used
to be on whip protein for some 

163
00:10:46,200 --> 00:10:50,080
time. 
So let's contemplate whether 

164
00:10:50,080 --> 00:10:54,560
we're going back to whip protein
or not, or whether we're just 

165
00:10:54,560 --> 00:11:02,240
sticking to eggs. 
So you know, you, you actually 

166
00:11:02,240 --> 00:11:03,760
work with a lot of leaders, 
right? 

167
00:11:03,760 --> 00:11:08,680
And a lot of them to see the 
least are overwhelmed by the 

168
00:11:08,680 --> 00:11:12,440
rapid change that is happening. 
Oh yes, in this Asian time. 

169
00:11:12,640 --> 00:11:16,960
So what separates those who 
adapt from those who disappear? 

170
00:11:20,400 --> 00:11:26,400
I think those that get help 
because it's one thing knowing I

171
00:11:26,400 --> 00:11:29,520
can't keep up and then you have 
a decision. 

172
00:11:30,760 --> 00:11:34,560
I'm just going to ignore this 
stuff and hope it doesn't affect

173
00:11:34,560 --> 00:11:38,400
me and hope it goes away or 
acknowledge that you have a gap 

174
00:11:39,120 --> 00:11:43,680
and you find you get help to 
fill that gap like you would do 

175
00:11:43,680 --> 00:11:47,160
with I suppose anything in in 
business where you have gaps 

176
00:11:47,160 --> 00:11:51,400
need to fill that gap. 
The thing with looking at long 

177
00:11:51,400 --> 00:11:55,040
term strategies, what we call 
foresight is it is long term, 

178
00:11:55,600 --> 00:11:59,080
you know, Wall Street quarterly 
results, you can do something. 

179
00:11:59,080 --> 00:12:01,760
You'll see the results at the 
end of the quarter went up, went

180
00:12:01,760 --> 00:12:03,440
down. 
You know the result. 

181
00:12:03,880 --> 00:12:07,240
With foresight, you're making 
decisions that will have impacts

182
00:12:07,240 --> 00:12:13,080
in five and 10 years time. 
And the 10 year of most CEOs is 

183
00:12:13,520 --> 00:12:17,440
what, 5, maybe 10 years at the 
most, some longer term. 

184
00:12:17,440 --> 00:12:22,640
But most people, so most CEOs 
are not likely to see the 

185
00:12:22,640 --> 00:12:27,560
results of their work in 
foresight during the tenure of 

186
00:12:27,560 --> 00:12:30,200
their organization. 
That's where it's the 

187
00:12:31,440 --> 00:12:35,080
responsibility of boards who are
responsible for the long term 

188
00:12:35,320 --> 00:12:39,880
health and welfare of the 
company to step in and say we 

189
00:12:39,880 --> 00:12:46,200
want you as CEO to have a 510 or
20 year view of the future, even

190
00:12:46,200 --> 00:12:48,640
though you might not be here to 
see it. 

191
00:12:48,640 --> 00:12:52,120
Wow. 
Amazing. 

192
00:12:52,320 --> 00:12:56,760
So that speaks to corporate 
governance, right? 

193
00:12:56,920 --> 00:13:00,880
And I appreciate you talking 
about the importance of 

194
00:13:01,120 --> 00:13:04,320
corporate governance, but I'd 
like for you to shed more light 

195
00:13:04,320 --> 00:13:08,360
on this because a lot of the 
experts do not, would I say, 

196
00:13:08,600 --> 00:13:11,840
give it the attention that it 
deserves. 

197
00:13:12,160 --> 00:13:15,200
But it is something that is 
very, very important. 

198
00:13:15,360 --> 00:13:18,360
So I'd like for you to speak to 
the importance of corporate 

199
00:13:18,360 --> 00:13:23,120
governance, right, for 
organizations and of course for 

200
00:13:23,400 --> 00:13:28,000
the, the, the progress that is 
needed in, you know, this 

201
00:13:28,000 --> 00:13:31,960
current times, we have, you 
know, a, the proliferation of 

202
00:13:32,080 --> 00:13:36,240
AI, for example, proliferation 
of new technologies, right? 

203
00:13:36,240 --> 00:13:41,040
But corporate governance, how 
important is it for 

204
00:13:41,280 --> 00:13:46,240
organizations to stay adaptable 
and to stay future proof? 

205
00:13:49,480 --> 00:13:53,640
I mean, I think if you don't 
have resilience as an 

206
00:13:53,640 --> 00:13:57,080
organization in this day and 
age, you're doomed to failure 

207
00:13:57,720 --> 00:14:00,800
because we know how fast things 
can change. 

208
00:14:01,200 --> 00:14:04,360
We know how disruptive 
technologies can be if they're 

209
00:14:04,360 --> 00:14:06,480
not addressed and they're not 
taken into account. 

210
00:14:06,800 --> 00:14:11,280
So that ability to be resilient 
and at board level, setting the 

211
00:14:11,400 --> 00:14:15,600
tone for the senior management 
in terms of resilience and in 

212
00:14:15,600 --> 00:14:19,120
terms of that resilience being 
the ability to react to 

213
00:14:19,120 --> 00:14:23,560
unforeseen circumstances in the 
future or even better, to be 

214
00:14:23,560 --> 00:14:28,600
prepared for a set of unseen 
circumstances, or not unseen, 

215
00:14:28,600 --> 00:14:30,280
but ones that you're not sure 
of. 

216
00:14:30,280 --> 00:14:32,600
We call them alternative 
futures. 

217
00:14:32,960 --> 00:14:36,080
So some people think that, oh, 
you know, if you're a good 

218
00:14:36,080 --> 00:14:37,840
futurist, you predict the 
future. 

219
00:14:37,840 --> 00:14:40,720
Now, futurists don't predict the
future. 

220
00:14:41,440 --> 00:14:45,760
They ensure that you're prepared
for the future, whatever it 

221
00:14:45,760 --> 00:14:49,080
turns out to be. 
So you look at the future and 

222
00:14:49,080 --> 00:14:52,560
go, given all these 
technologies, here's maybe 3 

223
00:14:52,560 --> 00:14:55,000
different ways those 
technologies could go. 

224
00:14:55,560 --> 00:15:00,760
And as an organization, you then
say, OK, what do I have to do 

225
00:15:01,360 --> 00:15:04,200
differently for each of those 3 
scenarios? 

226
00:15:04,200 --> 00:15:08,120
Now you don't put together a 200
page plan for it, but you 

227
00:15:08,120 --> 00:15:12,720
acknowledge that if this future 
happens, my core is still OK, 

228
00:15:12,960 --> 00:15:16,280
but I'm going to need these 
three technologies for that 

229
00:15:16,280 --> 00:15:19,720
future. 
This one happens, cores are OK, 

230
00:15:19,920 --> 00:15:22,440
but I need 3 different 
technologies for this future and

231
00:15:22,440 --> 00:15:24,800
so on. 
So that you're prepared to be 

232
00:15:24,800 --> 00:15:30,360
resilient and you can react in 
good time when the future 

233
00:15:30,800 --> 00:15:33,600
actually eventuates. 
So I think that governance point

234
00:15:33,600 --> 00:15:36,920
of view, taking that long term 
view of the future, because what

235
00:15:36,920 --> 00:15:39,200
we're finding at the moment, and
I talked to a lot of 

236
00:15:39,360 --> 00:15:42,920
organizations and they're like, 
Oh no, we, we haven't got time 

237
00:15:42,920 --> 00:15:46,160
to think about the future. 
We've got the affordability 

238
00:15:46,160 --> 00:15:50,120
crisis, we've got Hormuz, we've 
got this with that. 

239
00:15:50,360 --> 00:15:55,520
That's fine. 
But you need to be able to make 

240
00:15:55,520 --> 00:15:59,320
decisions today with the long 
term future in mind. 

241
00:15:59,320 --> 00:16:03,400
As I say, the reason we explore 
the future is to make the best 

242
00:16:03,400 --> 00:16:06,760
possible decisions today. 
Because if we know what the 

243
00:16:06,760 --> 00:16:10,200
future could be, we can look 
back to today and say, well, OK,

244
00:16:10,880 --> 00:16:14,880
if the future is going to be one
of these, what today is going to

245
00:16:14,880 --> 00:16:16,280
be leading us in the right 
direction? 

246
00:16:16,280 --> 00:16:18,600
Because you can make short term 
decisions that take you in that 

247
00:16:18,600 --> 00:16:20,600
direction. 
If future turns out to be in 

248
00:16:20,600 --> 00:16:24,800
that direction, you just wasted 
a lot of time, effort and 

249
00:16:24,800 --> 00:16:27,360
resources. 
So even though the temptation 

250
00:16:27,360 --> 00:16:30,320
might be no, no, no, I just need
to worry about this quarter and 

251
00:16:30,320 --> 00:16:32,480
next quarter, then I'll think 
about the future. 

252
00:16:33,360 --> 00:16:35,760
But if the short term decisions 
are taking you in the wrong 

253
00:16:35,760 --> 00:16:38,560
direction, you're wasting a lot 
of time and effort. 

254
00:16:40,480 --> 00:16:42,600
And sometimes you have found 
grown on the wrong Rd. 

255
00:16:43,800 --> 00:16:47,240
But, you know, Speaking of the 
future, let's talk about the 

256
00:16:47,240 --> 00:16:51,720
future of food. 
You describe food as technology.

257
00:16:52,840 --> 00:16:55,720
Are you able to break that down?
What does that really mean for 

258
00:16:55,720 --> 00:16:56,840
business leaders today? 
Well. 

259
00:16:59,640 --> 00:17:04,760
I mean, if you think about food 
from farm to fork, it's full of 

260
00:17:04,760 --> 00:17:07,079
technology. 
You look at farming, we have 

261
00:17:07,079 --> 00:17:10,640
drones on farms. 
We have robot tractors, we have 

262
00:17:10,640 --> 00:17:14,400
precision wedding. 
We have weeders, robot weeders 

263
00:17:14,400 --> 00:17:17,160
that use lasers to destroy 
weeds. 

264
00:17:17,920 --> 00:17:20,440
So technologies everywhere on 
farms. 

265
00:17:20,440 --> 00:17:24,240
If we look to the manufacturing 
side itself, we have what we've 

266
00:17:24,240 --> 00:17:27,760
talked about, precision 
fermentation, cultivated meat. 

267
00:17:28,200 --> 00:17:30,760
We have AI coming into product 
development. 

268
00:17:31,120 --> 00:17:33,200
And then you go to the 
consumers. 

269
00:17:33,560 --> 00:17:36,200
Consumers, there's technology in
their food. 

270
00:17:36,400 --> 00:17:40,720
They have their smart rings, 
smart watches, turn them about 

271
00:17:40,720 --> 00:17:45,680
their health and nutrition and 
guiding them and guiding them in

272
00:17:45,680 --> 00:17:48,000
what they should do and how they
should eat. 

273
00:17:48,440 --> 00:17:53,280
So food and technology, they're 
just intertwined. 

274
00:17:53,320 --> 00:17:56,240
You cannot separate food from 
technology. 

275
00:17:56,240 --> 00:17:59,000
So I'd say food really is 
technology. 

276
00:17:59,000 --> 00:18:02,800
They're one and the same. 
I mean, we used to be food used 

277
00:18:02,800 --> 00:18:06,440
to be a sleepy technological 
backwater compared to the 

278
00:18:06,440 --> 00:18:09,920
electronics industry, but that's
not the case anymore. 

279
00:18:09,920 --> 00:18:14,080
There's as much technology goes 
into food manufacture as that 

280
00:18:14,080 --> 00:18:16,840
goes into any of the electronics
technology around today. 

281
00:18:18,120 --> 00:18:22,320
Yeah, with a lot of organic 
chemistry at the at the highest 

282
00:18:22,320 --> 00:18:26,120
level happening right now. 
I love, I love the concept of 

283
00:18:26,120 --> 00:18:29,040
the fermentation. 
Wow. 

284
00:18:29,400 --> 00:18:34,040
So what are the top three 
technologies that will redefine 

285
00:18:34,040 --> 00:18:36,720
the global food system over the 
next decade? 

286
00:18:39,680 --> 00:18:44,280
I think the, if we look at it, 
looking at cellular agriculture,

287
00:18:44,800 --> 00:18:48,360
which is not just cultivated 
meat, but what we're seeing 

288
00:18:48,360 --> 00:18:50,560
today in the chocolate's a great
example. 

289
00:18:50,960 --> 00:18:54,280
If you've seen the price of 
chocolate, chocolate keeps going

290
00:18:54,280 --> 00:19:00,840
up because we've got diseases, 
low yields, labor problems, all 

291
00:19:00,840 --> 00:19:03,600
sorts of things happening to the
cacao industry. 

292
00:19:03,800 --> 00:19:06,760
So we chocolate ingredients are 
more and more expensive, 

293
00:19:06,800 --> 00:19:11,080
actually take the cells from the
cacao plant, put them into giant

294
00:19:11,080 --> 00:19:15,000
stainless steel reactors and 
make chocolate ingredients. 

295
00:19:15,960 --> 00:19:19,720
So cellular agriculture can be 
used for plant products as well 

296
00:19:19,720 --> 00:19:22,760
as animal products. 
I think cellular agriculture has

297
00:19:22,760 --> 00:19:26,920
got an amazing future. 
Then as we talked about what's 

298
00:19:26,920 --> 00:19:30,160
called in general synthetic 
biology, which includes 

299
00:19:30,440 --> 00:19:34,200
precision fermentation, that is 
going to have a major effect. 

300
00:19:34,920 --> 00:19:39,680
And the last one, of course is 
AAI, which is an accelerator to 

301
00:19:39,680 --> 00:19:42,120
the other two. 
So it means that you can 

302
00:19:42,120 --> 00:19:46,600
accelerate the pace with which 
you can develop your cellular 

303
00:19:46,600 --> 00:19:49,600
agriculture products and your 
precision for fermentation 

304
00:19:49,600 --> 00:19:51,960
products. 
And those three technologies I 

305
00:19:51,960 --> 00:19:55,440
really believe are going to 
drive massively the future of 

306
00:19:55,440 --> 00:19:57,960
food. 
Now, I'm not saying in any way 

307
00:19:59,040 --> 00:20:01,840
that conventional crop 
agriculture and animal 

308
00:20:01,840 --> 00:20:04,600
agriculture will disappear. 
Not saying that at all, they're 

309
00:20:04,600 --> 00:20:08,440
going to be around for a long, 
long time, if not forever, but 

310
00:20:08,440 --> 00:20:12,360
just that these technologies are
going to be the most influential

311
00:20:12,720 --> 00:20:16,360
on where we see the future of 
food go in the coming decades. 

312
00:20:17,920 --> 00:20:23,360
Amazing. 
So alternative proteins, AI and 

313
00:20:23,360 --> 00:20:27,920
sustainability are major trends.
Which one is the most 

314
00:20:27,920 --> 00:20:35,280
misunderstood and why? 
I think, you know, 

315
00:20:35,320 --> 00:20:39,040
sustainability possibly is 
misunderstood because when we 

316
00:20:39,040 --> 00:20:41,400
think about sustainability, we 
think, oh, it's sustainable, 

317
00:20:41,400 --> 00:20:47,080
that's great, but sustainability
is keeping the status quo. 

318
00:20:48,040 --> 00:20:52,120
What we should be looking more 
at is regenerative agriculture, 

319
00:20:52,760 --> 00:20:56,120
so that we're getting the 
outcomes we want in terms of 

320
00:20:56,120 --> 00:21:01,400
biodiversity, soil health, less 
inputs like fertilizers. 

321
00:21:01,400 --> 00:21:04,280
I mean, we're seeing, again, 
with the current crisis in the 

322
00:21:04,280 --> 00:21:08,560
Middle East, the supply of urea 
is starting to dry up. 

323
00:21:08,720 --> 00:21:11,760
So we've got less and less 
fertilizers that we can use to 

324
00:21:11,760 --> 00:21:16,160
grow our crops. 
So I think that if we get that 

325
00:21:16,160 --> 00:21:19,400
regenerative side of things, 
then that is going to help 

326
00:21:19,440 --> 00:21:23,720
insulate part of the food supply
from shocks like we're seeing 

327
00:21:23,720 --> 00:21:26,080
now. 
And there's even technology in 

328
00:21:26,080 --> 00:21:27,640
that. 
There's a company called Pivot 

329
00:21:27,640 --> 00:21:31,480
Bio. 
They have a soil microbiome that

330
00:21:31,480 --> 00:21:33,680
they've developed. 
They can either spray it on the 

331
00:21:33,680 --> 00:21:37,320
ground or on the seeds before 
they're planted and it reduces 

332
00:21:37,320 --> 00:21:42,520
nitrogen usage by about 40 kilos
per hectare, which is a lot when

333
00:21:42,520 --> 00:21:43,600
you're doing millions of 
hectares. 

334
00:21:43,600 --> 00:21:45,600
That's a lot of fertilizer you 
don't need. 

335
00:21:45,840 --> 00:21:48,800
So you don't get the runoff, you
don't get the problems, you 

336
00:21:48,800 --> 00:21:51,200
don't have to buy as much 
fertilizer. 

337
00:21:51,440 --> 00:21:55,240
Very, very cost effective. 
So those sorts of technologies 

338
00:21:55,240 --> 00:21:57,920
are also in the mix. 
Again, another example of 

339
00:21:58,480 --> 00:22:04,800
technology and farming. 
Wow. 

340
00:22:04,920 --> 00:22:09,200
So, so you talked about how the 
crisis in the Middle East is 

341
00:22:09,200 --> 00:22:13,640
affecting the global supply 
chain for food briefly, right? 

342
00:22:13,760 --> 00:22:16,200
I'll love for you to expand on 
that, right. 

343
00:22:16,440 --> 00:22:21,440
But also you talked about a 
component, a chemical compound 

344
00:22:21,520 --> 00:22:27,560
that is your beer, which is very
would I say, a stable component 

345
00:22:27,640 --> 00:22:33,520
of fertilizers, right? 
Also, it's one of the most. 

346
00:22:33,560 --> 00:22:38,240
Commonly used fertilizers. 
Yes, that that I know. 

347
00:22:38,240 --> 00:22:41,400
At least, you know, I do have a 
science background and thinking 

348
00:22:41,400 --> 00:22:45,880
about it, like correct me if I'm
wrong is, is it not possible to 

349
00:22:46,080 --> 00:22:54,320
produce urea from what I say 
synthetic chemical reactions? 

350
00:22:54,320 --> 00:22:58,200
Is is it possible to to to do 
that? 

351
00:23:00,320 --> 00:23:02,560
Yeah, a lot of. 
Nitrogen is produced by what's 

352
00:23:02,560 --> 00:23:07,200
called the Harvard Bosch process
and they use a lot of LNG, which

353
00:23:07,200 --> 00:23:09,920
is one of the problems that a 
lot of liquid nitrogen produced 

354
00:23:09,920 --> 00:23:12,280
in the in the Middle East is not
getting through. 

355
00:23:12,560 --> 00:23:15,600
So we can't make our our, our 
fertilizers. 

356
00:23:16,000 --> 00:23:17,560
And this is one of the things 
that we're seeing. 

357
00:23:17,560 --> 00:23:22,120
If we go back to COVID, we've 
had the shock of COVID 

358
00:23:22,160 --> 00:23:26,040
disrupting supply chains. 
Russia, Ukraine war disrupting 

359
00:23:26,040 --> 00:23:30,440
supply chains, now Strait of 
Hormuz disrupting supply chains.

360
00:23:31,040 --> 00:23:35,400
As I've been saying for years, 
this idea of growing stuff or 

361
00:23:35,400 --> 00:23:38,680
making raw materials on one side
of the world and shipping it to 

362
00:23:38,680 --> 00:23:42,440
the other side of the world is 
not necessarily the good idea we

363
00:23:42,440 --> 00:23:46,960
once thought it was. 
And Hormuz is not the only choke

364
00:23:46,960 --> 00:23:50,320
point. 
The Panama Canal, the Suez 

365
00:23:50,320 --> 00:23:54,960
Canal, the Straits of Malacca, 
those are all global 

366
00:23:54,960 --> 00:23:58,680
checkpoints. 
If one of those goes down, then 

367
00:23:58,680 --> 00:24:02,560
we have similar problems to what
we're seeing now or, or possibly

368
00:24:02,880 --> 00:24:05,960
even worse. 
So countries now need to look at

369
00:24:05,960 --> 00:24:10,240
the difference between food 
security and food sovereignty. 

370
00:24:11,200 --> 00:24:15,960
Now, Singapore, for example, 
exports about 90, not 95% of all

371
00:24:15,960 --> 00:24:18,120
its food. 
But they're quite food secure, 

372
00:24:18,120 --> 00:24:20,520
right? 
They can buy whatever food they 

373
00:24:20,520 --> 00:24:23,040
like. 
They're a rich country until 

374
00:24:23,040 --> 00:24:28,680
either A, you just can't get it 
or B, people won't sell it to 

375
00:24:28,680 --> 00:24:30,520
you. 
Malaysia stopped selling chicken

376
00:24:30,520 --> 00:24:33,760
to Singapore like that at one 
stage because of their domestic 

377
00:24:33,760 --> 00:24:36,640
chicken market problems. 
So they couldn't get it because 

378
00:24:36,640 --> 00:24:40,200
they weren't food sovereign. 
So they didn't make enough food 

379
00:24:40,320 --> 00:24:42,560
in their own country. 
Even though their food's secure,

380
00:24:42,840 --> 00:24:46,200
they weren't food sovereign. 
And I think we're going to see a

381
00:24:46,200 --> 00:24:51,560
lot more returning to the days 
of, well, OK, even though it's 

382
00:24:51,560 --> 00:24:56,720
cheaper to make it 10,000 
kilometres away and ship it in, 

383
00:24:57,200 --> 00:25:02,160
maybe we're best to make it in 
our country so that we are food 

384
00:25:02,160 --> 00:25:04,040
sovereign. 
So if anything happens and the 

385
00:25:04,040 --> 00:25:07,960
supplies cut off, we can still 
at least grow a base amount of 

386
00:25:07,960 --> 00:25:13,160
food for our country rather than
being at the mercy of someone 

387
00:25:13,160 --> 00:25:15,880
else. 
And I mean, as as we know, 

388
00:25:15,880 --> 00:25:19,200
food's been a weapon of war for 
10s of thousands of years. 

389
00:25:19,200 --> 00:25:21,000
That's what sieges were all 
about, right? 

390
00:25:21,360 --> 00:25:26,080
Starve people out. 
And you get your desired 

391
00:25:26,160 --> 00:25:29,920
alcohol. 
Yep, Yep. 

392
00:25:30,160 --> 00:25:33,680
And I mean the rules based order
is now dead as everyone says. 

393
00:25:34,120 --> 00:25:38,040
So you really have to start 
looking at where do you need 

394
00:25:38,200 --> 00:25:42,040
sovereignty and some of these 
new technologies can you can 

395
00:25:42,040 --> 00:25:47,280
make food without arable land or
virtually any freshwater. 

396
00:25:47,720 --> 00:25:51,200
There's a company called Solar 
Foods based out of Finland. 

397
00:25:52,120 --> 00:25:57,120
They make food from air. 
They suck air in through their 

398
00:25:57,120 --> 00:25:59,080
machine. 
They separate out the water, 

399
00:25:59,400 --> 00:26:02,720
carbon dioxide and nitrogen. 
They split the water into 

400
00:26:02,720 --> 00:26:07,240
hydrogen and oxygen, hence using
solar energy, hence solar foods.

401
00:26:07,600 --> 00:26:10,360
They mix some microbes, a few 
minerals, they process the 

402
00:26:10,360 --> 00:26:16,400
nitrogen and they grow food from
air comes from NASA technology 

403
00:26:16,400 --> 00:26:18,240
of the 60s. 
How do we feed astronauts? 

404
00:26:18,880 --> 00:26:24,320
And they're now commercializing 
their second factory and that 

405
00:26:24,560 --> 00:26:27,720
product will go mainstream in 
the next decade. 

406
00:26:28,000 --> 00:26:30,600
And so therefore, in countries 
in Africa, in particular 

407
00:26:30,600 --> 00:26:33,880
sub-Saharan Africa and other 
places where you don't have 

408
00:26:34,040 --> 00:26:37,440
arable land or fresh water, a 
lot of it, you can still make 

409
00:26:37,440 --> 00:26:39,200
food. 
And the beauty is it needs solar

410
00:26:39,200 --> 00:26:41,120
energy. 
Guess where the most solar 

411
00:26:41,120 --> 00:26:43,640
energy is on the planet? 
Sub-Saharan Africa. 

412
00:26:43,640 --> 00:26:45,120
Africa. 
Africa. 

413
00:26:45,520 --> 00:26:48,800
That's the equator. 
That's the technologies. 

414
00:26:49,560 --> 00:26:52,320
Yep, exactly. 
So those technologies, that's 

415
00:26:52,320 --> 00:26:55,120
why some of these technologies 
are so good for food 

416
00:26:55,120 --> 00:26:58,600
sovereignty, because you don't 
have to try and create or you 

417
00:26:58,600 --> 00:27:01,720
don't have to have large amounts
of arable land and freshwater. 

418
00:27:03,160 --> 00:27:07,080
Well, I, I, I love the fact that
you, you, you touched on 

419
00:27:07,080 --> 00:27:10,600
sub-Saharan Africa. 
I'm originally from Nigeria. 

420
00:27:10,600 --> 00:27:14,840
And of course that is, that is 
the hotbed of sub-saharan of 

421
00:27:14,840 --> 00:27:17,720
Africa. 
And you know, for me, it's crazy

422
00:27:17,720 --> 00:27:21,880
to think about the fact that we 
are blessed with the, would I 

423
00:27:21,880 --> 00:27:26,600
say, solar energy, like it is 
literally free in that part of 

424
00:27:26,600 --> 00:27:29,640
the world, right? 
But one thing we've always 

425
00:27:29,640 --> 00:27:33,760
struggled with is when I say 
government policies and of 

426
00:27:33,840 --> 00:27:36,080
course execution by the 
government. 

427
00:27:36,280 --> 00:27:40,840
So if you were advising a 
government today, what would be 

428
00:27:40,840 --> 00:27:45,440
the first move for them to seek 
your food for the next 50 years?

429
00:27:46,760 --> 00:27:50,760
Look, I think The thing is, Adam
Alla is which government are we 

430
00:27:50,760 --> 00:27:53,560
talking the government of 
Nigeria or the government of the

431
00:27:53,560 --> 00:27:56,520
US to conquire different ends of
the spectrum? 

432
00:27:57,600 --> 00:28:02,200
What I'd like to concentrate on 
is the countries at the Nigeria 

433
00:28:02,200 --> 00:28:05,320
end of the spectrum up and 
coming emerging companies with 

434
00:28:05,760 --> 00:28:09,480
huge opportunities and 
population and everything else 

435
00:28:09,480 --> 00:28:14,040
and say to them, look, you know,
if we look, I look at Kenya back

436
00:28:14,040 --> 00:28:18,080
in 2002, right, they needed to 
dramatically improve their 

437
00:28:18,080 --> 00:28:21,480
telecommunications. 
So what did they do? 

438
00:28:21,560 --> 00:28:23,720
Did they go? 
I know we'll let's have a, we 

439
00:28:23,720 --> 00:28:27,760
have a cabinet meeting. 
I know, let's buy 100,000 

440
00:28:27,760 --> 00:28:31,400
trenching machines, 2,000,000 
kilometres of copper wire, set 

441
00:28:31,400 --> 00:28:36,080
up a local handset manufacturing
industry, and in 100 years we'll

442
00:28:36,080 --> 00:28:37,440
catch up with the rest of the 
world. 

443
00:28:38,080 --> 00:28:46,520
No, they got cell technology in,
they gave people cheap handsets 

444
00:28:46,880 --> 00:28:50,040
and they leapfrogged. 
Literally 100 years of 

445
00:28:50,040 --> 00:28:52,800
telecommunications technology in
a decade. 

446
00:28:53,960 --> 00:28:57,800
So why can't countries like that
look at food in the same way? 

447
00:28:58,160 --> 00:29:03,360
Why do I have to import millions
of tons of fertilizer, grow all 

448
00:29:03,360 --> 00:29:07,520
these cows, do all this stuff to
have a food industry? 

449
00:29:07,520 --> 00:29:12,280
Why don't I look at the latest 
technologies and say, how do I 

450
00:29:12,280 --> 00:29:18,800
use those to leapfrog where I am
now to where I want to be? 

451
00:29:19,120 --> 00:29:23,440
And again, taking into account 
that sovereignty is so important

452
00:29:23,840 --> 00:29:28,440
and the importing fertilizers 
and other resources is probably 

453
00:29:28,440 --> 00:29:32,960
not a good idea. 
And if we look at Nigeria by 

454
00:29:33,880 --> 00:29:38,600
just after the early 20 fifties,
it will have more people, a 

455
00:29:38,600 --> 00:29:43,680
higher population than the US. 
So it will not have the same GDP

456
00:29:43,680 --> 00:29:46,280
maybe, but will have more 
population, a much younger 

457
00:29:46,280 --> 00:29:51,280
population and probably on a 
much faster trajectory than than

458
00:29:51,280 --> 00:29:54,200
than the US. 
So why don't they take advantage

459
00:29:54,200 --> 00:29:57,800
of the latest cutting edge 
technologies rather than going, 

460
00:29:57,880 --> 00:30:00,880
what did they do in the US? 
What did they do in the UK? 

461
00:30:00,880 --> 00:30:02,960
What did they do in Australia? 
Let's just follow them. 

462
00:30:03,280 --> 00:30:06,640
If Kenya had done that, they'd 
still be talking on handsets and

463
00:30:06,640 --> 00:30:08,840
trying to, you know, connect 
through the operator. 

464
00:30:09,200 --> 00:30:11,440
I mean, that doesn't make any 
sense. 

465
00:30:11,800 --> 00:30:16,160
So why can't they leapfrog some 
of these into some of these new 

466
00:30:16,160 --> 00:30:18,400
technologies? 
That's what I'd be saying to 

467
00:30:18,400 --> 00:30:22,480
those, to those governments, to 
the other governments, the more 

468
00:30:22,480 --> 00:30:28,440
advanced governments, I I'd be 
saying, you know, look at where 

469
00:30:28,440 --> 00:30:31,680
you are and what you can make 
sustainably. 

470
00:30:32,000 --> 00:30:36,400
Because there's a gap between 
what we can make sustainably and

471
00:30:36,440 --> 00:30:40,800
what we're going to need to feed
a global population in 2050. 

472
00:30:41,440 --> 00:30:48,040
And what we don't want is to 
disrupt the current global food 

473
00:30:48,040 --> 00:30:50,960
system. 
We've seen what disruption does 

474
00:30:50,960 --> 00:30:52,960
to the food system. 
The last thing we need is 

475
00:30:52,960 --> 00:30:55,320
disruption like short sharp 
shocks. 

476
00:30:55,320 --> 00:30:58,640
We don't need those. 
So what we need to do is look at

477
00:30:58,640 --> 00:31:02,080
how we optimize and make 
sustainable our current food 

478
00:31:02,080 --> 00:31:06,920
system and on top of that, other
technologies so that we can fill

479
00:31:06,920 --> 00:31:10,440
that gap between what we can 
make sustainably and what we're 

480
00:31:10,440 --> 00:31:12,560
going to need by 2050 and 
beyond. 

481
00:31:14,080 --> 00:31:18,560
Amazing, amazing. 
And of course, you have your 

482
00:31:18,560 --> 00:31:22,440
proprietary framework. 
It very much aligns with the 

483
00:31:22,440 --> 00:31:25,320
philosophy of this forecast 
because the main philosophy of 

484
00:31:25,320 --> 00:31:28,680
this forecast is mindset, skill 
set, tool set. 

485
00:31:29,000 --> 00:31:31,720
And of course, you have provided
the tool set, right? 

486
00:31:32,400 --> 00:31:37,440
So you have the framework called
the Future Cubed, which is 

487
00:31:37,440 --> 00:31:42,600
trademarked, right? 
So are you able to what I say, 

488
00:31:42,680 --> 00:31:50,000
give us a brief expose on what 
the future cubed framework is 

489
00:31:50,000 --> 00:31:52,560
about? 
Yeah. 

490
00:31:53,160 --> 00:31:55,800
Well, look, I mean, just to go 
back once to Adamola, the the 

491
00:31:55,800 --> 00:32:00,200
reason I developed that was some
people look at trying to do 

492
00:32:00,200 --> 00:32:02,960
foresight, trying to look at the
future and it's just all too 

493
00:32:02,960 --> 00:32:06,640
hard and all too complicated. 
So I thought, what's something 

494
00:32:06,960 --> 00:32:09,800
that is nice and easy and simple
to follow. 

495
00:32:10,280 --> 00:32:13,720
So obviously the future cubes 
about the future and the cubed. 

496
00:32:13,840 --> 00:32:18,080
CUBED is the process that you 
follow. 

497
00:32:18,240 --> 00:32:20,920
So first of all, you challenge 
your thinking. 

498
00:32:21,240 --> 00:32:24,920
We've talked before about taking
a much wider view of what's 

499
00:32:24,920 --> 00:32:28,400
going on, challenging things. 
The old, we've always done it 

500
00:32:28,400 --> 00:32:30,920
this way or this is the way 
things happen, or that's the 

501
00:32:30,920 --> 00:32:33,080
only way it can happen. 
So look at these new 

502
00:32:33,080 --> 00:32:35,720
technologies, some of which 
we've talked about, and 

503
00:32:35,720 --> 00:32:38,160
challenge your thinking with it.
What could that mean? 

504
00:32:38,880 --> 00:32:43,440
And then we call these cutting 
edge things that we see signals 

505
00:32:43,440 --> 00:32:46,040
of change. 
They're a signal that things are

506
00:32:46,040 --> 00:32:48,240
changing. 
They're not going to be the same

507
00:32:48,240 --> 00:32:52,240
as they were. 
And we need to then understand 

508
00:32:52,240 --> 00:32:56,080
that's the Ewing cube, 
understand these signals and 

509
00:32:56,080 --> 00:33:00,640
what they could mean. 
And then we need to from that we

510
00:33:00,640 --> 00:33:04,640
then go to be prepared. 
So what we do is we say given 

511
00:33:04,640 --> 00:33:08,080
all these things that we've 
seen, let's prepare what we 

512
00:33:08,080 --> 00:33:10,880
talked about before and Amola, 
which is those alternative 

513
00:33:10,960 --> 00:33:13,600
futures. 
So we can see the future could 

514
00:33:13,600 --> 00:33:16,000
happen in maybe 2-3 or four 
ways. 

515
00:33:16,720 --> 00:33:21,160
Let's develop an understanding 
at least on a surface level of 

516
00:33:21,200 --> 00:33:26,040
each of those futures. 
So then we can have a be able to

517
00:33:26,040 --> 00:33:28,840
be resilient no matter what 
future comes to pass. 

518
00:33:29,200 --> 00:33:32,360
We might not pick it exactly 
even with the three, but if we 

519
00:33:32,360 --> 00:33:35,520
do have work properly, it'll be 
very close to let's say one of 

520
00:33:35,520 --> 00:33:38,920
those three that we had. 
Then we need to do a bit of an 

521
00:33:38,920 --> 00:33:40,960
evaluation. 
We need to dive a little bit 

522
00:33:40,960 --> 00:33:44,720
deeper and go, well, OK, what do
each of those futures mean for 

523
00:33:44,720 --> 00:33:48,080
our organization? 
Does it mean that we need far 

524
00:33:48,080 --> 00:33:51,640
more CapEx? 
Does it mean that we need much 

525
00:33:51,640 --> 00:33:55,560
better human resources in R&D? 
Does it mean we did much better 

526
00:33:55,560 --> 00:33:58,720
marketing department? 
What do each of these futures 

527
00:33:58,720 --> 00:34:02,520
mean to us? 
And then the final one, the D in

528
00:34:02,520 --> 00:34:06,840
future cubed is decisive action 
because I'm not one of these 

529
00:34:06,840 --> 00:34:10,360
futurists that goes, here's a 
blue sky view, flying cars, 

530
00:34:10,360 --> 00:34:13,480
robot dogs, this, that, and the 
other, it's like, no, no, no, 

531
00:34:13,480 --> 00:34:16,159
I've been in business. 
It needs to be something that's 

532
00:34:16,159 --> 00:34:18,560
useful. 
And then at some point you need 

533
00:34:18,560 --> 00:34:20,520
to take action. 
You can't just do all this work 

534
00:34:20,960 --> 00:34:22,639
and then say, oh, that was 
interesting. 

535
00:34:23,199 --> 00:34:25,000
You've got to go. 
We need to take action. 

536
00:34:25,360 --> 00:34:28,239
And if you've done the work 
properly, you will take action 

537
00:34:28,960 --> 00:34:34,159
maybe 12 months before your 
competitors even realize what's 

538
00:34:34,159 --> 00:34:36,560
going on. 
You've maybe already started 

539
00:34:36,560 --> 00:34:39,719
building that factory 12 months 
ago, so they're 12 months 

540
00:34:39,719 --> 00:34:42,440
behind. 
Maybe you've recruited the best 

541
00:34:42,440 --> 00:34:45,880
people in the world in that area
of research or product 

542
00:34:45,880 --> 00:34:48,840
development or whatever, and 
you've deprived the other 

543
00:34:48,840 --> 00:34:52,880
companies of that expertise. 
So that's the advantage of that,

544
00:34:52,880 --> 00:34:55,480
being prepared for what's going 
to happen. 

545
00:34:55,480 --> 00:34:57,560
And that's what the future Q 
process does. 

546
00:34:57,800 --> 00:35:02,880
It's a very simple process that 
people can follow to be prepared

547
00:35:02,880 --> 00:35:07,440
for the future. 
Well, amazing framework and of 

548
00:35:07,440 --> 00:35:10,960
course I love the level of 
detail and insight that you 

549
00:35:10,960 --> 00:35:14,840
provided into the framework, but
where the companies actually 

550
00:35:14,840 --> 00:35:18,960
feel right in applying this 
foresight strategy. 

551
00:35:23,920 --> 00:35:27,760
I think they again they 
concentrate too much on the 

552
00:35:27,760 --> 00:35:32,080
short term and they don't pay 
enough attention to the long 

553
00:35:32,080 --> 00:35:35,960
term that it something that goes
on the shelf that's interesting 

554
00:35:35,960 --> 00:35:39,400
that's for five or ten years 
time rather than saying no. 

555
00:35:39,400 --> 00:35:42,720
This is an integral part of our 
strategy that must be considered

556
00:35:42,960 --> 00:35:47,000
at every board meeting, at every
quarterly or six months, 

557
00:35:47,000 --> 00:35:50,400
whatever strategy meeting, this 
needs to be embedded in what we 

558
00:35:50,400 --> 00:35:54,120
do. 
This the process of looking to 

559
00:35:54,120 --> 00:35:58,120
the future to as a check against
what we're doing today. 

560
00:35:58,160 --> 00:36:01,600
Does it match if we think the 
future is in that direction and 

561
00:36:01,600 --> 00:36:04,480
this short term decision is 
going to take us in that 

562
00:36:04,480 --> 00:36:07,880
direction, is that still the 
right thing to do? 

563
00:36:08,440 --> 00:36:13,200
So not using that and continuing
to use that knowledge. 

564
00:36:14,320 --> 00:36:15,760
On a. 
Continuous basis. 

565
00:36:18,280 --> 00:36:23,440
So how about you know SMEs, that
is small, medium, you know 

566
00:36:23,440 --> 00:36:26,520
skilled enterprises, founders 
without a project. 

567
00:36:26,840 --> 00:36:30,080
So how can you know small 
businesses use the framework 

568
00:36:30,080 --> 00:36:33,400
without affording a big 
consulting project? 

569
00:36:36,280 --> 00:36:39,160
Well, I mean, I, I suppose the 
easiest way is go to my website,

570
00:36:39,160 --> 00:36:42,360
there's a few, there's an 
outline of the future Q process.

571
00:36:42,720 --> 00:36:51,760
And I think there is no downside
no matter how you approach that 

572
00:36:51,760 --> 00:36:55,840
foresight strategy. 
Even just having a view, looking

573
00:36:55,840 --> 00:37:00,200
at my process and following it 
yourself is way, way better than

574
00:37:00,200 --> 00:37:02,680
doing nothing. 
If you can look at that and say 

575
00:37:02,680 --> 00:37:04,760
to yourself, I'm going to do 
this every week. 

576
00:37:05,080 --> 00:37:06,880
I'm going to look at what's 
going on. 

577
00:37:06,880 --> 00:37:09,960
I'm going to spend 2 hours 
investigating the future, 

578
00:37:09,960 --> 00:37:12,760
challenging my thinking, and 
then thinking about what that 

579
00:37:12,760 --> 00:37:16,000
means for my organization. 
Just that change in mindset 

580
00:37:16,000 --> 00:37:19,840
without spending a lot of money 
on going through the whole 

581
00:37:19,840 --> 00:37:21,720
process in great depth and 
detail. 

582
00:37:22,160 --> 00:37:26,200
Doing that changes your mindset 
because a future cube is a 

583
00:37:26,200 --> 00:37:28,320
process, but it's also a 
mindset. 

584
00:37:28,480 --> 00:37:30,800
It's a way of looking at the 
future. 

585
00:37:31,200 --> 00:37:34,280
That means that you're far less 
likely to be ambushed as 

586
00:37:34,280 --> 00:37:35,720
circumstances change. 
Oh. 

587
00:37:37,520 --> 00:37:40,520
That is brilliant. 
So please what is the website so

588
00:37:40,520 --> 00:37:43,000
we can have it in the 
description below? 

589
00:37:44,880 --> 00:37:52,160
It is futurist4food.com and the 
four is FAOR so futurist FAOR 

590
00:37:52,160 --> 00:37:56,560
food.com and you'll find that 
there one of the drop downs will

591
00:37:56,560 --> 00:37:59,960
take you to my process. 
OK. 

592
00:38:00,640 --> 00:38:03,160
And if you want to follow me. 
On link link LinkedIn as well 

593
00:38:03,360 --> 00:38:05,400
also. 
I also feature that on my 

594
00:38:05,400 --> 00:38:09,440
LinkedIn as well and on the my 
website there's also blogs 

595
00:38:09,800 --> 00:38:12,600
frequently on the future Q 
process and things like that. 

596
00:38:13,800 --> 00:38:17,080
OK, yes, we will have your 
LinkedIn as well, you know, in 

597
00:38:17,080 --> 00:38:18,960
in the description for for the 
forecast. 

598
00:38:18,960 --> 00:38:22,080
So wherever you get your 
forecast guys look at the 

599
00:38:22,080 --> 00:38:26,520
description and of course you 
can connect with Tony Hunter on 

600
00:38:26,520 --> 00:38:29,240
LinkedIn. 
You can link up with him on 

601
00:38:29,240 --> 00:38:36,960
LinkedIn. 
So for for for the founders 

602
00:38:36,960 --> 00:38:39,200
listening to us today, right? 
What's that? 

603
00:38:39,200 --> 00:38:45,080
One simple foresight habits that
every founder, every CEO should 

604
00:38:45,080 --> 00:38:51,200
start doing this week. 
I think, look, just develop a 

605
00:38:51,200 --> 00:38:54,720
deep sense of curiosity about 
the outside world and what's 

606
00:38:54,720 --> 00:38:59,200
going on outside your own field.
I mean, that exposure to new 

607
00:38:59,200 --> 00:39:02,120
ideas and new ways of doing 
things, I think there's no 

608
00:39:02,120 --> 00:39:06,520
substitute for doing that 
because we're all tempted as 

609
00:39:06,520 --> 00:39:10,520
senior executives to focus so 
much on our own business, so 

610
00:39:10,520 --> 00:39:13,600
much of what's going on. 
And particularly if you've been 

611
00:39:13,600 --> 00:39:17,320
in the industry a long, long 
time, which can be quite an 

612
00:39:17,320 --> 00:39:21,040
advantage sometimes. 
But at the downside is that 

613
00:39:21,440 --> 00:39:24,040
you're only looking at it 
through that same lens that 

614
00:39:24,040 --> 00:39:27,600
you've looked at it for the last
5-10, maybe even 20 years. 

615
00:39:29,320 --> 00:39:30,440
Oh wow. 
Amazing. 

616
00:39:30,680 --> 00:39:34,040
And you know, something just 
came up on my mind. 

617
00:39:34,360 --> 00:39:38,800
I have been privileged to speak 
with some of the world's top 

618
00:39:38,800 --> 00:39:44,440
futurists, right? 
And one word that all of you 

619
00:39:44,920 --> 00:39:49,840
keep saying is curiosity, right?
I have never spoken to a single 

620
00:39:49,840 --> 00:39:52,720
futurist who hasn't used that 
word. 

621
00:39:52,920 --> 00:39:55,600
Curiosity. 
What's up with being curious, 

622
00:39:55,600 --> 00:39:58,560
right? 
Yeah. 

623
00:40:01,840 --> 00:40:04,080
And, and I mean, it's one of 
those things I I read a 

624
00:40:04,080 --> 00:40:06,920
newsletter and it's amazing. 
You read a newsletter and you 

625
00:40:06,920 --> 00:40:08,760
see something. 
Then you follow that one and you

626
00:40:08,760 --> 00:40:11,360
follow that one and you follow 
that and you go down the rabbit 

627
00:40:11,360 --> 00:40:13,400
hole and you discover things, 
but you. 

628
00:40:13,400 --> 00:40:17,800
Never even. 
Imagined, I mean the one of my 

629
00:40:17,800 --> 00:40:22,080
favourite technologies at the 
moment again, which is at the 

630
00:40:22,080 --> 00:40:26,400
outside edge of food, but I can 
see how it could be applied to 

631
00:40:26,400 --> 00:40:29,200
food, even though no one's 
mention it to my knowledge is a 

632
00:40:29,200 --> 00:40:32,400
company called Koniku. 
What they've done is they've put

633
00:40:32,400 --> 00:40:37,760
mouse neurons onto a computer 
chip and it can smell better 

634
00:40:37,760 --> 00:40:43,840
than a dog's nose and it can be 
used for detecting landmines, 

635
00:40:44,680 --> 00:40:46,840
detecting explosives at 
airports. 

636
00:40:47,320 --> 00:40:50,480
But imagine if you use that 
sense of smell to smell food 

637
00:40:50,480 --> 00:40:55,680
products and then correlated 
that to what the consumer wants 

638
00:40:55,680 --> 00:41:00,480
in a smell of a product. 
You and then use AI to then 

639
00:41:00,560 --> 00:41:03,840
generate A formulation that will
give you that flavour, that 

640
00:41:03,840 --> 00:41:08,600
smell profile that you want. 
So that could be really, really 

641
00:41:09,640 --> 00:41:16,760
useful to digitize food smells. 
Amazing stuff. 

642
00:41:17,120 --> 00:41:21,160
You just never know what you're 
able to create in the age of AI.

643
00:41:21,880 --> 00:41:24,880
But you know, like talking. 
Absolutely. 

644
00:41:26,000 --> 00:41:29,320
The the the global impact and 
the system of thinking. 

645
00:41:29,640 --> 00:41:34,920
Now we are heading towards a 
global population of 10 billion 

646
00:41:35,040 --> 00:41:37,440
people. 
That is insane. 

647
00:41:37,440 --> 00:41:41,160
That is scary, right? 
So with the world heading 

648
00:41:41,200 --> 00:41:44,920
towards feeding 10 billion 
people, we need as much 

649
00:41:44,960 --> 00:41:49,520
innovation as we can get. 
But what are we getting wrong 

650
00:41:49,520 --> 00:41:54,600
today? 
Look, let me just go back a 

651
00:41:54,600 --> 00:41:56,800
second. 
I say that we're going to have 

652
00:41:57,360 --> 00:42:00,080
11 billion or more mouths to 
feed, not ten. 

653
00:42:02,040 --> 00:42:07,400
Because besides. 9 points. 
Besides 9.7 billion humans, 

654
00:42:07,880 --> 00:42:13,800
there will be about 1.3 billion 
or more pet cats and dogs also 

655
00:42:13,800 --> 00:42:16,360
needing to be fed. 
They can eat as much protein as 

656
00:42:16,360 --> 00:42:20,720
a human. 
So we have over 11 billion 

657
00:42:21,440 --> 00:42:25,760
mouths to feed, not just the 
human population by 2050. 

658
00:42:26,240 --> 00:42:30,160
So that's the challenge. 
And if we look at the coming 

659
00:42:30,160 --> 00:42:34,040
generations, pets are becoming 
more and more important, more 

660
00:42:34,040 --> 00:42:37,720
and more part of the family, and
they want to be fed well, I've 

661
00:42:37,720 --> 00:42:41,680
been looked after. 
And so the challenge is going to

662
00:42:41,680 --> 00:42:44,840
be feeding these increasing 
number of pets as well as 

663
00:42:44,840 --> 00:42:48,440
humans. 
Wow, interesting. 

664
00:42:48,440 --> 00:42:51,000
I know, I know we've touched on 
this before, but I would like 

665
00:42:51,000 --> 00:42:52,680
for you to expand on this right 
now. 

666
00:42:53,040 --> 00:43:01,320
Like how does geopolitics and 
the global supply chains, right?

667
00:43:01,320 --> 00:43:04,680
How does it shape the future of 
food security? 

668
00:43:04,920 --> 00:43:08,920
You know, given what we've seen 
recently with the Suez Canal, 

669
00:43:09,200 --> 00:43:14,400
with the Strait of Hormuz, like 
how does geopolitics and you 

670
00:43:14,400 --> 00:43:19,960
know, would I say clumsy chances
in the global supply chain 

671
00:43:19,960 --> 00:43:22,320
system, right? 
How does it shape the future of 

672
00:43:22,440 --> 00:43:28,640
Food Security I? 
Think what it means is that as a

673
00:43:28,640 --> 00:43:34,680
country, you have to realize I 
cannot rely 100% on any country.

674
00:43:35,120 --> 00:43:38,080
And for a variety of reasons, I 
just can't do that. 

675
00:43:38,400 --> 00:43:42,720
So how do I look at the supply 
chain and that same word we used

676
00:43:42,720 --> 00:43:48,240
before, Ademola resilience. 
OK, if I can't get it from here,

677
00:43:48,880 --> 00:43:51,320
can I get it from there? 
If I can't get it from there, 

678
00:43:51,680 --> 00:43:54,960
can I make it locally? 
What should I be making locally?

679
00:43:55,360 --> 00:43:57,280
What should I be doing to make 
sure that I have that 

680
00:43:57,280 --> 00:44:01,760
sovereignty over my food supply?
Because if I can't feed my 

681
00:44:01,760 --> 00:44:05,240
population, that's the end of 
the story, isn't it? 

682
00:44:05,320 --> 00:44:08,880
In the end, that's it. 
So you have to be able to feed 

683
00:44:08,880 --> 00:44:11,240
your population. 
And one of that's one of the 

684
00:44:11,240 --> 00:44:14,840
government's prime 
responsibilities is to ensure 

685
00:44:14,840 --> 00:44:18,360
that their population are fed, 
yes, National Defence and all 

686
00:44:18,360 --> 00:44:20,680
these sorts of things, but 
there's no good defending a 

687
00:44:20,680 --> 00:44:22,200
population that's starving to 
death. 

688
00:44:23,040 --> 00:44:26,280
So you have to be able to feed 
your population. 

689
00:44:26,280 --> 00:44:31,320
So whatever you can do to ensure
that is something valuable, it 

690
00:44:31,320 --> 00:44:33,800
becomes a matter of national 
security. 

691
00:44:34,400 --> 00:44:39,480
Is resilience and certainty 
sovereignty over your food 

692
00:44:39,480 --> 00:44:42,160
supply? 
Wow. 

693
00:44:42,520 --> 00:44:47,280
So what role will emerging 
markets like the countries in 

694
00:44:47,280 --> 00:44:52,520
Africa play in the future of the
food economy, the global food 

695
00:44:52,520 --> 00:44:55,640
economy? 
Yeah. 

696
00:44:56,240 --> 00:44:59,440
I think again, it harks back to 
what we were talking about 

697
00:44:59,440 --> 00:45:04,440
before is that if they can adopt
these new technologies and adopt

698
00:45:04,440 --> 00:45:09,520
them fast enough, then they 
become hotbeds of innovation and

699
00:45:09,520 --> 00:45:13,200
hotbeds of new technologies, new
products, And that could give 

700
00:45:13,200 --> 00:45:16,800
them a competitive advantage. 
Because as we know, generally 

701
00:45:16,800 --> 00:45:20,240
you look at new technologies, 
they start off expensive and 

702
00:45:20,240 --> 00:45:24,760
then they drop right in price. 
So if these countries can get in

703
00:45:24,760 --> 00:45:28,360
and scale some of these 
technologies, then they actually

704
00:45:28,360 --> 00:45:31,440
find that they have a 
competitive advantage against 

705
00:45:31,440 --> 00:45:35,520
some conventionally manufactured
products, and that then goes 

706
00:45:35,520 --> 00:45:38,760
back to their own food supply 
and makes more affordable for 

707
00:45:38,760 --> 00:45:40,720
them to supply their own 
population. 

708
00:45:41,080 --> 00:45:44,040
So I think there's a huge 
opportunity for these countries,

709
00:45:44,040 --> 00:45:47,760
particularly in Africa, but in 
parts of Southeast Asia and 

710
00:45:47,760 --> 00:45:54,080
India as well, to really adopt 
these new technologies to secure

711
00:45:54,200 --> 00:45:57,080
the future of the food supply 
for their populations. 

712
00:45:59,440 --> 00:46:04,440
So if the current global system 
collapses, what does the next 

713
00:46:04,440 --> 00:46:11,280
version look like? 
Well, as I say, I hope it never 

714
00:46:11,280 --> 00:46:15,880
collapses as such. 
Well, I, I hope that changes 

715
00:46:15,920 --> 00:46:19,720
are, are manageable. 
The rate of change is manageable

716
00:46:19,720 --> 00:46:23,800
because if it were to collapse, 
mass starvation would be it. 

717
00:46:23,800 --> 00:46:27,440
I mean, if suddenly, not just 
the Strait of Hormuz, but Suez 

718
00:46:27,440 --> 00:46:30,600
was closed, Michael was closed, 
and we had two or three of these

719
00:46:30,600 --> 00:46:33,000
choke points around the world 
closed, that would be 

720
00:46:33,000 --> 00:46:35,680
disastrous. 
We would see starvation on a 

721
00:46:35,680 --> 00:46:39,520
level, an unimaginable level we 
haven't seen for centuries. 

722
00:46:40,040 --> 00:46:42,520
So I think that would be 
absolutely terrible. 

723
00:46:43,680 --> 00:46:48,920
What I think is that we need to 
look at a rebalancing of our 

724
00:46:49,680 --> 00:46:53,360
technologies and our food supply
system to ensure it's at least 

725
00:46:53,360 --> 00:46:57,120
sustainable, if not 
regenerative, and that we look 

726
00:46:57,120 --> 00:47:01,240
at these technologies as a ways 
of filling that gap that we know

727
00:47:01,240 --> 00:47:04,560
we're going to have between what
we grow sustainably within 

728
00:47:04,560 --> 00:47:07,240
planetary boundaries and what 
we're going to need. 

729
00:47:07,440 --> 00:47:10,160
So that's going to be, I think, 
the big, big effect. 

730
00:47:10,160 --> 00:47:12,920
Oh. 
Interesting take. 

731
00:47:13,280 --> 00:47:17,120
You know, let's talk about AI 
and leadership because AI is at 

732
00:47:17,120 --> 00:47:20,640
the heart of what we do with 
this podcast. 

733
00:47:21,000 --> 00:47:25,200
So you often times talk about 
exponential change. 

734
00:47:25,680 --> 00:47:30,320
And of course anybody who 
understands AI understands that 

735
00:47:30,440 --> 00:47:34,240
AI and exponential change are 
their siblings. 

736
00:47:35,400 --> 00:47:41,080
But why do leaders consistently 
underestimate the the power of 

737
00:47:41,080 --> 00:47:45,400
AI and the the exponential 
change it can create? 

738
00:47:45,400 --> 00:47:48,320
Because I think that seems to 
create that exponential gap. 

739
00:47:51,680 --> 00:47:54,480
Yep, I think there's, I forget 
who it was, but someone said the

740
00:47:54,480 --> 00:47:58,080
greatest failing of the human 
race is the inability to 

741
00:47:58,120 --> 00:47:59,920
understand the exponential 
function. 

742
00:48:00,600 --> 00:48:04,280
And because what it is is we 
humans, we're linear creatures, 

743
00:48:04,280 --> 00:48:06,680
right? 
An hour is an hour, a day is a 

744
00:48:06,680 --> 00:48:11,320
day, a week is a week. 
A week doesn't pass quicker next

745
00:48:11,320 --> 00:48:14,040
year than it did this year. 
It's still a week when you're on

746
00:48:14,040 --> 00:48:15,880
holidays. 
It might seem to pass quicker, 

747
00:48:15,880 --> 00:48:17,760
but it doesn't really still the 
same. 

748
00:48:17,760 --> 00:48:19,120
Week as it was when you're at 
work. 

749
00:48:19,120 --> 00:48:22,280
It just seems sure, right? 
So that's the thing. 

750
00:48:23,160 --> 00:48:27,720
Humans are linear technology, 
particularly things like AI, and

751
00:48:27,720 --> 00:48:33,200
most often are exponential. 
They're not linear and we have 

752
00:48:33,200 --> 00:48:38,800
trouble wrapping a human linear 
minds around an exponential 

753
00:48:38,800 --> 00:48:43,760
function. 
I think that is why leaders have

754
00:48:43,760 --> 00:48:46,920
trouble grasping it. 
And the other side of things is 

755
00:48:47,360 --> 00:48:53,000
what they so often see is the 
exponential curve, as we know is

756
00:48:53,000 --> 00:48:56,320
very, very shallow at it start. 
It looks like a straight line, 

757
00:48:56,320 --> 00:48:58,440
right? 
So if you're, if you're a leader

758
00:48:58,440 --> 00:49:00,800
and you look at those points and
you put your ruler across them, 

759
00:49:00,800 --> 00:49:04,000
you can look, that looks like a 
pretty nice straight line to me.

760
00:49:04,400 --> 00:49:06,560
It's not. 
It's a very shallow curve. 

761
00:49:07,120 --> 00:49:12,400
And if you don't act, the gap 
between the straight line and 

762
00:49:12,400 --> 00:49:16,480
the exponential curve starts 
widening in enormously. 

763
00:49:17,000 --> 00:49:21,440
So people often they 
overestimate how quickly things 

764
00:49:21,440 --> 00:49:24,440
will happen. 
So it'll all change in a year? 

765
00:49:25,240 --> 00:49:29,440
No, it took 510 or 20 years. 
But when it did change, they 

766
00:49:29,560 --> 00:49:32,680
underestimate the impact it will
have. 

767
00:49:33,440 --> 00:49:37,360
So you know, that is one of the 
problems that our our people 

768
00:49:37,360 --> 00:49:40,920
board members seem second son 
have is they thinking linearly. 

769
00:49:40,920 --> 00:49:44,640
It's very hard not to think 
linearly to immerse yourself in 

770
00:49:44,640 --> 00:49:47,640
exponential change. 
And then when you look at it, it

771
00:49:47,640 --> 00:49:51,680
seems to be linear anyway at 1st
until it takes off. 

772
00:49:52,080 --> 00:49:55,120
And then you find out how far 
behind you really are. 

773
00:49:55,240 --> 00:49:59,920
Because if you're running your 
business on a linear mode and 

774
00:49:59,920 --> 00:50:04,640
the real change is that you end 
up with a huge gap and either 

775
00:50:04,720 --> 00:50:08,120
you never catch up and you 
disappear, or you have to pump 

776
00:50:08,120 --> 00:50:12,000
enormous resources into catching
up, that's your only two 

777
00:50:12,000 --> 00:50:15,080
choices. 
Interesting. 

778
00:50:15,600 --> 00:50:20,240
Let's say, OK, assuming time is 
not linear, they say time flies 

779
00:50:20,240 --> 00:50:29,360
fast when you're having fun. 
Yeah, time all these slides fast

780
00:50:29,360 --> 00:50:33,080
where you have a fun. 
But what might have shift? 

781
00:50:33,080 --> 00:50:38,440
Most leaders might try to to 
stay relevant in an AI driven 

782
00:50:38,440 --> 00:50:41,080
world. 
What's the mindset shift that is

783
00:50:41,080 --> 00:50:46,400
required? 
I think the mindset shift is 

784
00:50:46,400 --> 00:50:52,200
that AI is for use everywhere in
the organization, including at 

785
00:50:52,200 --> 00:50:56,320
their own level. 
AI is not something you delegate

786
00:50:56,360 --> 00:51:01,080
to the guys in IT and then say 
good, we've got this AI thing 

787
00:51:01,080 --> 00:51:03,440
done, the guys in IT are looking
after it. 

788
00:51:04,560 --> 00:51:07,880
In Australian parlance, she'll 
be right mate, Don't worry, it 

789
00:51:07,880 --> 00:51:10,120
has got it. 
We'll just keep doing the way 

790
00:51:10,120 --> 00:51:12,920
we've always done things in the 
boardroom at the CEO level. 

791
00:51:13,320 --> 00:51:16,600
No. 
If you're not embedding AI at 

792
00:51:16,600 --> 00:51:20,920
your own level in the things 
that you do, then how do you 

793
00:51:20,920 --> 00:51:24,560
expect the rest of the 
organization to respond? 

794
00:51:24,720 --> 00:51:29,080
How do you expect them to embed 
AI in what they do and take the 

795
00:51:29,080 --> 00:51:31,760
advantages of it if you're not 
doing it yourself? 

796
00:51:31,840 --> 00:51:36,360
It really is a case of leading 
by example and looking at how 

797
00:51:36,360 --> 00:51:43,000
you can optimize use of AI in 
your own department and in your 

798
00:51:43,000 --> 00:51:45,440
own job. 
So if you're not doing that, 

799
00:51:45,440 --> 00:51:49,240
then basically no, you're never 
going to convince the rest of 

800
00:51:49,240 --> 00:51:51,560
the organization that it truly 
is important. 

801
00:51:53,800 --> 00:51:57,440
Just and take. 
So Speaking of AI in your own 

802
00:51:57,440 --> 00:51:59,840
department. 
Let's talk. 

803
00:51:59,840 --> 00:52:07,640
About AI in the end to end, when
I say food process from farm to 

804
00:52:07,640 --> 00:52:10,760
funk. 
So how will AI reshape the food 

805
00:52:10,760 --> 00:52:14,640
industry from farm to funk? 
Well. 

806
00:52:14,720 --> 00:52:18,480
I, I think the, the biggest 
impact is probably going to be 

807
00:52:18,480 --> 00:52:21,320
in the manufacturing side of 
things, which will feedback into

808
00:52:21,320 --> 00:52:25,280
what they want from farms, feed 
into the supermarkets and, and 

809
00:52:25,280 --> 00:52:28,240
consumers. 
And that is its impact on 

810
00:52:28,320 --> 00:52:32,920
product development and R&D. 
So if we look at if you're a 

811
00:52:32,920 --> 00:52:35,560
food technologist and someone 
says I want you to make a new 

812
00:52:35,560 --> 00:52:40,640
food product, you can, you might
have twenty ingredients and 

813
00:52:40,640 --> 00:52:44,160
you've got to get the best 
combination of five of those to 

814
00:52:44,160 --> 00:52:46,800
make your food product the 
tastiest it can be. 

815
00:52:47,720 --> 00:52:51,360
What's your chance of choosing 
the right five products that are

816
00:52:51,360 --> 00:52:54,400
going to be absolutely the best?
You got to go down the 20 and 

817
00:52:54,400 --> 00:52:55,920
get get rid of that one. 
Get rid of that one. 

818
00:52:56,080 --> 00:52:58,280
That one's good, that one's good
and you'll come up. 

819
00:52:58,360 --> 00:53:00,320
If you're a good food 
technologist, you undoubtedly 

820
00:53:00,320 --> 00:53:05,240
come up with a good product. 
Now, if you're using AI, you can

821
00:53:05,240 --> 00:53:10,240
say it says 20 products. 
How about you give me 20,000 and

822
00:53:10,240 --> 00:53:11,800
I'll give you the best 
combinations. 

823
00:53:12,320 --> 00:53:16,400
And it can come up with an 
enormous number combinations and

824
00:53:16,400 --> 00:53:19,680
ways of doing things that we as 
humans have never even thought 

825
00:53:19,680 --> 00:53:23,040
of. 
And I'm not saying it can 

826
00:53:23,040 --> 00:53:25,880
replace the human. 
Yep. 

827
00:53:26,320 --> 00:53:29,240
So that you can. 
So then it can produce some 

828
00:53:29,240 --> 00:53:31,200
combinations. 
You're like, I never thought of 

829
00:53:31,200 --> 00:53:32,320
that one. 
I'll try it. 

830
00:53:32,760 --> 00:53:35,040
And then you look at it. 
Maybe it's not quite right. 

831
00:53:35,040 --> 00:53:37,680
But again, that feedback loop, 
you feedback to the AI that 

832
00:53:37,680 --> 00:53:39,200
wasn't quite right for this 
reason. 

833
00:53:39,360 --> 00:53:42,320
So next time it's even better 
and you can build up that 

834
00:53:42,320 --> 00:53:47,800
knowledge base so that you can 
develop products that maybe you 

835
00:53:47,800 --> 00:53:51,120
never even thought of. 
And it's compressing the time 

836
00:53:51,120 --> 00:53:54,680
frame from having an idea to 
having the product on the shelf.

837
00:53:55,120 --> 00:53:57,720
You go back 1020 years, 18 
months. 

838
00:53:57,840 --> 00:54:01,320
Here's the idea from marketing. 
Here's all the stuff we've done,

839
00:54:01,520 --> 00:54:04,600
It's on the shelf in 18 months, 
in 18 months. 

840
00:54:04,600 --> 00:54:07,480
Now consumers forgotten about 
that trend. 

841
00:54:07,480 --> 00:54:12,400
That's long gone. 18 weeks is 
too long now developing a new 

842
00:54:12,400 --> 00:54:14,640
product, you need to try and get
that down. 

843
00:54:14,640 --> 00:54:17,520
If you get into 18 days, you 
probably can't, but you need to 

844
00:54:17,520 --> 00:54:21,640
get it down to a a few months in
order to take advantage of a 

845
00:54:21,640 --> 00:54:24,120
consumer trend. 
Consumer trends are changing so 

846
00:54:24,120 --> 00:54:26,280
quickly that you need to be able
to do that. 

847
00:54:26,280 --> 00:54:30,600
And AI enables you to come up 
with those combinations of 

848
00:54:30,600 --> 00:54:34,320
ingredients and ways of making 
things and ways of evaluating 

849
00:54:34,320 --> 00:54:36,680
products that we never had 
before. 

850
00:54:37,120 --> 00:54:41,440
No substitute for humans in the 
mix because as I say, humans eat

851
00:54:41,440 --> 00:54:45,800
food, AI doesn't. 
So the final arbiter has to be a

852
00:54:45,800 --> 00:54:49,160
human. 
But I think that's where the big

853
00:54:49,160 --> 00:54:52,080
difference is coming. 
And we're seeing companies like 

854
00:54:52,080 --> 00:54:55,640
AI Pallet based out of 
Singapore, taste wise based out 

855
00:54:55,640 --> 00:54:59,160
of Israel in America, the 
Institute of Food Technologies 

856
00:54:59,160 --> 00:55:04,280
have their Co developer AI that 
we're seeing AI come into food 

857
00:55:04,280 --> 00:55:07,400
products in a big way now and 
making a big difference. 

858
00:55:07,400 --> 00:55:11,160
All the major companies where 
you're talking Unilever, Danone,

859
00:55:11,480 --> 00:55:15,640
Nestle, they are all using AI to
develop their products. 

860
00:55:16,080 --> 00:55:20,800
And that is a is having a huge 
effect on how quickly companies 

861
00:55:20,800 --> 00:55:22,760
can react to changing food 
trends. 

862
00:55:24,000 --> 00:55:27,120
A while. 
So how do they balance the short

863
00:55:27,120 --> 00:55:35,680
term and the long term strategy?
Well, if you look in in terms of

864
00:55:35,680 --> 00:55:40,720
product development or. 
Yes, yes, exactly. 

865
00:55:40,720 --> 00:55:43,520
In terms of product development,
because you know you're talking 

866
00:55:43,520 --> 00:55:47,240
about that rapid change right, 
in consumer behaviour. 

867
00:55:47,600 --> 00:55:51,760
So how do you get to balance 
that short term strategy versus 

868
00:55:51,760 --> 00:55:57,720
the long term strategy? 
It's it's very, very good for 

869
00:55:57,720 --> 00:56:01,120
short term because of course 
then you compress the time it 

870
00:56:01,120 --> 00:56:03,400
takes from idea to product on 
the shelf. 

871
00:56:04,080 --> 00:56:09,600
Looking at long term, it's goes 
back to fundamental research, so

872
00:56:09,760 --> 00:56:15,200
finding molecules that do things
that you didn't know they could 

873
00:56:15,200 --> 00:56:20,880
do or developing new products. 
So looking at genomics, so you 

874
00:56:20,880 --> 00:56:24,960
can look at, OK, how do I 
engineer this microbe to make 

875
00:56:24,960 --> 00:56:28,400
that particular product which 
takes a longer period of time? 

876
00:56:28,640 --> 00:56:32,440
How do I look at this particular
molecule that we need to make to

877
00:56:32,440 --> 00:56:36,520
make it sweeter, to make it 
taste this way, it tastes that 

878
00:56:36,520 --> 00:56:40,640
way. 
So using AI to develop those 

879
00:56:40,640 --> 00:56:44,080
products in more an R&D phase 
than an application phase, 

880
00:56:44,320 --> 00:56:47,400
that's going to affect what we 
what we develop in the the long 

881
00:56:47,400 --> 00:56:49,880
term. 
Interesting. 

882
00:56:50,160 --> 00:56:54,080
And you know you've actually 
speaking from the business side 

883
00:56:54,080 --> 00:56:55,960
now, right? 
You've actually worked with 

884
00:56:56,040 --> 00:56:59,280
global brands and as well as 
start-ups. 

885
00:56:59,880 --> 00:57:03,520
I think you would agree with me 
that the start-ups have more 

886
00:57:03,520 --> 00:57:09,320
flexibility when it comes to 
executing strategy on like the 

887
00:57:09,680 --> 00:57:13,680
big global brands. 
But the big brands tend to have 

888
00:57:13,680 --> 00:57:18,120
the advantage in terms of the 
resources that they have control

889
00:57:18,280 --> 00:57:21,320
over. 
So what would you say are the 

890
00:57:21,320 --> 00:57:26,200
biggest strategic mistakes that 
both groups are make? 

891
00:57:29,800 --> 00:57:33,800
I think The thing is that what 
we're seeing with AIAI is 

892
00:57:33,800 --> 00:57:36,160
democratizing product 
development. 

893
00:57:36,960 --> 00:57:40,320
So whereas before the large 
companies had the big advantage,

894
00:57:40,320 --> 00:57:44,720
they had lots of legacy data, 
they had lots of knowledge, lots

895
00:57:44,720 --> 00:57:47,480
of things that their people knew
that other people didn't know, 

896
00:57:47,880 --> 00:57:52,040
that's disappearing now. 
We're finding that small 

897
00:57:52,040 --> 00:57:55,840
companies can have access 
through AI and through some of 

898
00:57:55,840 --> 00:57:59,480
the ingredients companies to the
same level of technology as the 

899
00:57:59,480 --> 00:58:03,880
Nest, Lays and Danones and so on
of this world. 

900
00:58:04,280 --> 00:58:07,480
So that's what we're seeing. 
And I can visit your day where 

901
00:58:07,480 --> 00:58:11,120
you can a small company or a 
startup, you can make a phone 

902
00:58:11,120 --> 00:58:14,200
call or a video call or on your 
watch or whatever we're using in

903
00:58:14,200 --> 00:58:17,800
1020 years time. 
So I want a formulation for a 

904
00:58:17,800 --> 00:58:21,520
product that does this, this, 
this and this, and I need to 

905
00:58:21,520 --> 00:58:23,400
make it on these machines and so
on. 

906
00:58:23,920 --> 00:58:28,600
And the AI other end goes or 
words that effect and then says 

907
00:58:28,720 --> 00:58:30,560
here you are. 
I've got three different 

908
00:58:30,560 --> 00:58:33,000
formulations I think will do 
what you want. 

909
00:58:33,160 --> 00:58:34,440
You say thank you. 
How much is that? 

910
00:58:34,440 --> 00:58:39,840
And they say $250. 
So instead of $25,000, it's now 

911
00:58:39,840 --> 00:58:43,720
$250. 
They say you said your own AI. 

912
00:58:44,120 --> 00:58:49,920
Just please pay that AI the 250 
please, and put the formulations

913
00:58:49,920 --> 00:58:52,920
in my inbox or in my file 
folder. 

914
00:58:52,920 --> 00:58:56,120
Thank you very much. 
And you get the three, you try 

915
00:58:56,120 --> 00:58:59,000
them, they're 95% right. 
You tweak them and you've got 

916
00:58:59,000 --> 00:59:01,400
your product. 
You might be a very small 

917
00:59:01,400 --> 00:59:04,200
organization, but you're going 
to have access to the same 

918
00:59:05,360 --> 00:59:09,240
amount of horsepower in 
developing a product as the 

919
00:59:09,240 --> 00:59:12,920
large companies. 
Because as times are changing 

920
00:59:12,920 --> 00:59:16,200
and consumers are changing so 
quickly, the advantage of 

921
00:59:16,200 --> 00:59:20,040
knowing what consumers wanted 20
years ago disappears. 

922
00:59:21,160 --> 00:59:23,720
Who cares what consumers wanted 
20 years ago? 

923
00:59:23,720 --> 00:59:27,720
What they wanted 20 months ago 
might still be relevant, but 20 

924
00:59:27,720 --> 00:59:28,600
years ago? 
Forget it. 

925
00:59:28,600 --> 00:59:32,440
And as we get further and 
further along that legacy data 

926
00:59:32,760 --> 00:59:36,640
is likely become less and less 
valuable compared to knowing 

927
00:59:36,760 --> 00:59:40,560
what's happening now or what 
might happen in three months 

928
00:59:40,880 --> 00:59:42,840
time or happened three months 
ago. 

929
00:59:43,360 --> 00:59:46,640
So I think that that's the 
that's the big thing is that's 

930
00:59:46,640 --> 00:59:48,440
what's going to happen in the 
future is there's going to be 

931
00:59:48,440 --> 00:59:51,960
this democratization of the 
ability to develop and 

932
00:59:51,960 --> 00:59:55,760
manufacture products. 
The big disadvantage for 

933
00:59:55,760 --> 00:59:59,320
startups is scaling. 
We have the scale up Valley of 

934
00:59:59,320 --> 01:00:02,240
Death. 
So you can get your product, you

935
01:00:02,240 --> 01:00:05,760
can prove it at pilot scale and 
then you might need a couple of 

936
01:00:05,760 --> 01:00:08,200
$100 million to commercialize it
and scale it. 

937
01:00:08,880 --> 01:00:12,400
That's where the difficulty 
comes in, because particularly 

938
01:00:12,400 --> 01:00:15,840
at the moment, AI is sucking the
lifeblood out of venture 

939
01:00:15,840 --> 01:00:18,680
capital. 
Everyone their dog in venture 

940
01:00:18,680 --> 01:00:21,120
capital wants to investing 
somehow in AI. 

941
01:00:21,640 --> 01:00:23,400
Otherwise I need to. 
FOMO. 

942
01:00:23,400 --> 01:00:27,920
Fear of missing out on AI? 
Yep, and food organizations 

943
01:00:28,400 --> 01:00:32,400
generally have much lower 
multiples than technology. 

944
01:00:33,160 --> 01:00:36,360
Thing is, we're always going to 
need to eat. 

945
01:00:36,360 --> 01:00:41,680
If you're looking for a long 
term solid investment, food is 

946
01:00:41,680 --> 01:00:44,720
generally far better than any 
technology. 

947
01:00:44,720 --> 01:00:47,760
It might not make you rich 
tomorrow, but it's going to keep

948
01:00:47,760 --> 01:00:51,040
you in money for a long period 
of time. 

949
01:00:51,640 --> 01:00:57,400
And that's though where you have
VC who who can get their fund do

950
01:00:57,400 --> 01:01:00,280
the funding in the short term. 
Looking to get a good multiple 

951
01:01:00,280 --> 01:01:03,520
on exit. 
You have banks who say show me 

952
01:01:03,520 --> 01:01:07,160
your turnover for the last 12 
months or two years, so I know 

953
01:01:07,160 --> 01:01:09,200
that you can make money to repay
the loan. 

954
01:01:09,680 --> 01:01:13,240
That's no good because you're a 
start up and in the middle. 

955
01:01:13,240 --> 01:01:16,080
There are very few funders in 
the middle who will say, well 

956
01:01:16,080 --> 01:01:20,360
OK, I'm prepared to take less 
than the VC, but I'm got a 

957
01:01:20,520 --> 01:01:22,920
bigger risk appetite than a 
bank. 

958
01:01:23,360 --> 01:01:26,520
So I will fund you in that scale
up phase so you can go back to 

959
01:01:26,520 --> 01:01:28,880
the bank in three or five years 
time. 

960
01:01:28,880 --> 01:01:31,320
Say here's my history, here's my
profitability. 

961
01:01:31,720 --> 01:01:35,560
That's why I think I can borrow 
2 or 300 million from you to 

962
01:01:35,560 --> 01:01:39,320
build my next factory. 
And that's that's where the the 

963
01:01:39,320 --> 01:01:42,440
problems are for those small 
companies. 

964
01:01:42,840 --> 01:01:47,960
And I think they underestimate 
how hard scale up is going to 

965
01:01:47,960 --> 01:01:51,760
be. 
I think that's the big issue for

966
01:01:51,840 --> 01:01:54,000
the difficulty. 
In scaling start up companies. 

967
01:01:56,440 --> 01:01:57,920
Yep, it is. 
Very very and you need a 

968
01:01:57,920 --> 01:01:59,960
different. 
Set of skills compared to 

969
01:01:59,960 --> 01:02:02,720
founding exactly. 
Exactly. 

970
01:02:02,720 --> 01:02:06,160
Exactly. 
But but where should capital be 

971
01:02:06,160 --> 01:02:12,480
deployed today for the highest 
long term return in food 

972
01:02:12,520 --> 01:02:18,160
innovation? 
Well, as I was saying, I can't 

973
01:02:18,160 --> 01:02:20,560
predict the future. 
So because I can't predict the 

974
01:02:20,560 --> 01:02:23,720
future, I can't really predict 
for you 1 technology. 

975
01:02:24,240 --> 01:02:28,320
What I would say is take AVC 
type approach, spread your 

976
01:02:28,320 --> 01:02:33,120
portfolio across different 
technologies and different 

977
01:02:34,640 --> 01:02:37,440
companies, different 
organizations act like a venture

978
01:02:37,440 --> 01:02:41,960
capital, do a deep dive so you 
really understand not just a 

979
01:02:41,960 --> 01:02:44,720
superficial level, but at a deep
level the technology you're 

980
01:02:44,720 --> 01:02:48,000
investing in. 
And then invest in a portfolio 

981
01:02:48,000 --> 01:02:51,480
of companies because you can 
look at it and go, well, say 

982
01:02:51,480 --> 01:02:55,920
there's our alternative futures,
which if, if these futures, one 

983
01:02:55,920 --> 01:02:59,320
of them comes off and I've got 
five companies that future comes

984
01:02:59,320 --> 01:03:00,960
off. 
All three of them all, all be 

985
01:03:00,960 --> 01:03:02,480
successful. 
That one and three will be 

986
01:03:02,480 --> 01:03:04,080
successful. 
That one, three will be 

987
01:03:04,080 --> 01:03:06,120
successful. 
There might be 3 different ones 

988
01:03:06,120 --> 01:03:08,600
in each case. 
But depending on what future 

989
01:03:08,600 --> 01:03:12,040
comes to pass, you will have a 
portfolio that's going to give 

990
01:03:12,040 --> 01:03:16,320
you a good return. 
So spreading your your risk base

991
01:03:16,600 --> 01:03:18,840
really is what it's about with 
these new technologies. 

992
01:03:20,880 --> 01:03:25,760
Hey, amazing, amazing take. 
So what are the signals that 

993
01:03:25,760 --> 01:03:33,000
tell you if a company is future 
ready versus if they are already

994
01:03:33,000 --> 01:03:40,080
obsolete? 
Well, I think looking if, if 

995
01:03:40,080 --> 01:03:44,800
they are future ready, then they
are adopting these new 

996
01:03:44,800 --> 01:03:47,200
technologies. 
They're looking at them, they're

997
01:03:47,200 --> 01:03:52,560
saying, OK, how do I add them as
an opportunity into my business?

998
01:03:53,240 --> 01:03:55,920
So they're looking at and 
saying, well, OK, this could be 

999
01:03:55,920 --> 01:03:58,680
a competitor, but maybe it's not
a competitor, Maybe it's 

1000
01:03:58,680 --> 01:04:01,200
something I can add on to the 
organization. 

1001
01:04:01,200 --> 01:04:03,960
There's a company in Australia, 
a dairy company called Norco, 

1002
01:04:04,560 --> 01:04:07,920
and they invested in a company 
called Eden Brew who were using 

1003
01:04:07,920 --> 01:04:10,760
precision fermentation to make 
dairy ingredients. 

1004
01:04:11,240 --> 01:04:14,440
So rather than circling the 
wagons and trying to kill this 

1005
01:04:14,440 --> 01:04:17,440
company, they invested in them. 
So that seems to me they're 

1006
01:04:17,440 --> 01:04:19,800
thinking they're looking to the 
future, they're looking at the 

1007
01:04:19,800 --> 01:04:22,360
opportunities. 
The companies that are already 

1008
01:04:22,360 --> 01:04:23,760
obsolete are the ones that are 
going. 

1009
01:04:24,280 --> 01:04:27,680
I need to get my marketing 
department to tell people how 

1010
01:04:27,680 --> 01:04:30,680
horrible this new technology is,
how bad it is, why they 

1011
01:04:30,680 --> 01:04:32,360
shouldn't do it. 
I need to do everything I can to

1012
01:04:32,360 --> 01:04:33,840
block it. 
I need to speak to my 

1013
01:04:33,840 --> 01:04:37,840
representative in in government 
and get them to stop funding for

1014
01:04:37,840 --> 01:04:39,640
it. 
I need and I need to do, we need

1015
01:04:39,640 --> 01:04:42,720
to do more of my stuff that I've
got because I don't want to 

1016
01:04:42,720 --> 01:04:44,880
change. 
I just want to keep doing what 

1017
01:04:44,880 --> 01:04:47,920
I've always done because that 
will always make us successful. 

1018
01:04:48,320 --> 01:04:52,040
So I look for those signals that
these companies, those are the 2

1019
01:04:52,040 --> 01:04:54,400
ends of the spectrum. 
There are ones in the middle, 

1020
01:04:54,400 --> 01:04:57,840
but the people who are really 
looking at the future, embracing

1021
01:04:57,840 --> 01:05:00,760
the future, embracing new 
technologies as an opportunity, 

1022
01:05:00,760 --> 01:05:03,720
as an add on to their business. 
And those are determined to 

1023
01:05:03,720 --> 01:05:07,120
crush everything new that might 
change what they do. 

1024
01:05:09,480 --> 01:05:14,880
I think that is an interesting 
take across the Life is harder, 

1025
01:05:14,880 --> 01:05:18,320
or would I say life is the 
hardest right now for lobbyists 

1026
01:05:18,600 --> 01:05:22,880
that it has ever been at any 
point in time in history, 

1027
01:05:22,880 --> 01:05:26,240
because I think the 
democratization of of 

1028
01:05:26,480 --> 01:05:30,000
information has just made it 
very, very difficult. 

1029
01:05:30,000 --> 01:05:35,120
So we have what is closest in 
history to having a perfect 

1030
01:05:35,120 --> 01:05:39,080
market situation like we're 
taught in economics class. 

1031
01:05:39,400 --> 01:05:43,000
You know, there's, there's, I 
think we, we keep getting closer

1032
01:05:43,000 --> 01:05:47,120
to the concept of a perfect 
market of perfect competition 

1033
01:05:47,520 --> 01:05:51,640
right in, in this age and time. 
Many thanks to, you know, the 

1034
01:05:51,640 --> 01:05:58,520
proliferation of our information
by the LLMS, by the AI systems. 

1035
01:05:58,840 --> 01:06:05,160
But we do have what I say, a 
large population of founders, 

1036
01:06:06,040 --> 01:06:09,080
entrepreneurs that listen to 
this podcast. 

1037
01:06:09,400 --> 01:06:13,960
So if a founder is listening 
right now, what is one decision 

1038
01:06:13,960 --> 01:06:16,480
they cannot afford to delay 
today? 

1039
01:06:19,760 --> 01:06:25,880
Oh, can't afford to delay. 
I mean it, it is going, I hate 

1040
01:06:25,880 --> 01:06:28,200
to say it again, going back to 
what we say, how am I going to 

1041
01:06:28,200 --> 01:06:31,920
scale this? 
How am I going to be able to 

1042
01:06:31,920 --> 01:06:34,760
manufacture this at a commercial
scale? 

1043
01:06:35,280 --> 01:06:38,800
Not just thinking about I need 
to get this to pilot scale and 

1044
01:06:38,800 --> 01:06:41,680
then I'll prove I can make it 
and then everybody will come 

1045
01:06:41,680 --> 01:06:45,800
running to me with money. 
No, you need to think way beyond

1046
01:06:45,800 --> 01:06:49,280
that into the commercialization 
side of things and say to 

1047
01:06:49,280 --> 01:06:51,680
yourself, I've got it up and 
running, I've got it at pilot 

1048
01:06:51,680 --> 01:06:54,280
stage. 
Now how am I going to cross that

1049
01:06:54,280 --> 01:06:58,320
scale up Valley of Death to 
actually get my product to 

1050
01:06:58,320 --> 01:07:02,480
market to where I can prove 
sales and I can then prove to 

1051
01:07:02,520 --> 01:07:07,800
investors, including banks that 
I am worthy of their money? 

1052
01:07:08,960 --> 01:07:11,640
I think that would be the single
thing I would say to them, just 

1053
01:07:11,640 --> 01:07:15,680
don't stop at there we are. 
I've made the product, now 

1054
01:07:15,680 --> 01:07:17,000
everybody's going to give me 
money. 

1055
01:07:18,480 --> 01:07:23,040
Might have worked 5 or 10 years 
ago, maybe it's not going to 

1056
01:07:23,040 --> 01:07:26,240
work now. 
They're, you know, the companies

1057
01:07:26,240 --> 01:07:31,240
are far. 
Even VCs are far more choosy 

1058
01:07:31,920 --> 01:07:36,680
about what they invest in. 
You have to have a convincing 

1059
01:07:36,680 --> 01:07:39,200
point of difference. 
I was speaking to someone the 

1060
01:07:39,200 --> 01:07:42,800
other day and they said yeah 
I've had people come to me with 

1061
01:07:42,800 --> 01:07:47,480
ideas and they put into ChatGPT 
and chat GP told told them it 

1062
01:07:47,480 --> 01:07:53,240
was a wonderful idea and I said 
to them, well I can, I can at 

1063
01:07:53,240 --> 01:07:56,480
least 5 competitors right now. 
You didn't do your due 

1064
01:07:56,480 --> 01:07:59,120
diligence. 
Make sure you have a true point 

1065
01:07:59,120 --> 01:08:02,120
of difference. 
If you're just one of a range of

1066
01:08:02,120 --> 01:08:04,800
companies did exactly the same 
thing people have already 

1067
01:08:04,800 --> 01:08:07,480
invested in. 
No, you need to have a 

1068
01:08:07,480 --> 01:08:11,560
compelling point of difference 
from the other people in that 

1069
01:08:11,560 --> 01:08:14,440
start up and founder space. 
And if you've got that 

1070
01:08:14,440 --> 01:08:17,680
compelling point of difference 
and you can show how that can go

1071
01:08:17,680 --> 01:08:20,920
through to scale up and 
commercialization, then I think 

1072
01:08:20,920 --> 01:08:23,920
you've got a compelling 
proposition for funding. 

1073
01:08:26,319 --> 01:08:31,000
Exactly, you, you have to prove 
the innovation and of course 

1074
01:08:31,000 --> 01:08:34,439
you, you need to prove the 
differentiation as well in this 

1075
01:08:34,439 --> 01:08:37,359
age of tax, you know. 
But let's talk about your 

1076
01:08:37,359 --> 01:08:41,000
personal philosophy and legacy, 
right? 

1077
01:08:41,200 --> 01:08:45,880
What does legacy mean to you in 
the context of global food 

1078
01:08:45,880 --> 01:08:52,200
systems? 
I mean, if you're looking at 

1079
01:08:52,200 --> 01:08:55,240
from from my personal point of 
view, from my, my legacy, you 

1080
01:08:55,240 --> 01:08:59,120
mean at a mother or? 
Yes, definitely. 

1081
01:08:59,120 --> 01:09:01,840
When it's all said and done, 
like what would you like your 

1082
01:09:01,840 --> 01:09:05,120
legacy to be in the context of 
the global food systems? 

1083
01:09:05,160 --> 01:09:08,680
I'd like my. 
Legacy to be that I I'd like it 

1084
01:09:08,680 --> 01:09:11,160
to be that I inspired people to 
optimism. 

1085
01:09:12,040 --> 01:09:17,319
I am at basis a techno optimist,
not in a political or social 

1086
01:09:17,319 --> 01:09:20,359
point of view, but I believe 
there's not a problem in the 

1087
01:09:20,359 --> 01:09:23,800
world that cannot be solved 
through the correct application 

1088
01:09:24,200 --> 01:09:27,840
of technology. 
I look at it as a technology has

1089
01:09:27,840 --> 01:09:31,160
solved humanity's problems since
the dawn of time. 

1090
01:09:31,640 --> 01:09:34,880
From the invention of the plow 
to grow more food to 

1091
01:09:34,880 --> 01:09:40,359
antibiotics, to mRNA vaccines. 
Technology has always solved 

1092
01:09:40,399 --> 01:09:45,319
humanity's problems. 
It always has and it always 

1093
01:09:45,319 --> 01:09:47,319
will. 
So I am an optimist. 

1094
01:09:47,319 --> 01:09:49,800
People say, oh, we've got to 
feed all these people and this 

1095
01:09:49,800 --> 01:09:53,920
problem that probably all we 
have a history literally of 

1096
01:09:53,920 --> 01:09:58,480
solving problems through 
technology for 10s of thousands 

1097
01:09:58,480 --> 01:10:01,280
of years. 
Why we think all of a sudden 

1098
01:10:01,560 --> 01:10:05,920
we're going to come across a 
problem that's so insolvable 

1099
01:10:06,680 --> 01:10:08,920
that humanity is going to 
collapse. 

1100
01:10:09,400 --> 01:10:11,600
I don't believe that. 
And if we'd looked at what we 

1101
01:10:11,600 --> 01:10:16,320
talked about with Africa, of the
next 2.5 billion people coming 

1102
01:10:16,320 --> 01:10:20,360
onto the planet in in to 2051 
billion of those are going to 

1103
01:10:20,360 --> 01:10:24,880
come from Africa. 
And the young minds that are 

1104
01:10:24,880 --> 01:10:29,720
going to come into society with 
their dreams and their ideas and

1105
01:10:29,720 --> 01:10:33,640
their optimism on life, I think 
is a wonderful thing that we're 

1106
01:10:33,640 --> 01:10:37,240
going to see and that we should 
be looking to the future with 

1107
01:10:37,240 --> 01:10:40,200
optimism. 
I mean, one of the things that 

1108
01:10:40,560 --> 01:10:45,760
saddened me the most, one of my 
wife's friends said that she'd 

1109
01:10:45,760 --> 01:10:49,160
had someone come to her and say,
when are you going to give that 

1110
01:10:49,160 --> 01:10:51,320
your kids? 
You know, I think you're 

1111
01:10:51,320 --> 01:10:54,160
probably sub 10 years old. 
When are you going to give them 

1112
01:10:54,160 --> 01:10:56,640
the talk that basically they're 
pretty well doomed and the 

1113
01:10:56,640 --> 01:10:58,680
world's going to burn? 
When are you going to tell them 

1114
01:10:58,680 --> 01:11:01,560
that? 
I, I was appalled and saddened 

1115
01:11:02,000 --> 01:11:04,360
that anyone would think that 
that's what you need to tell 

1116
01:11:04,360 --> 01:11:08,160
your children. 
No, that's not right. 

1117
01:11:08,160 --> 01:11:13,920
I mean, we see too much 
negativity on the TV, too much 

1118
01:11:13,920 --> 01:11:15,400
sci-fi. 
We don't. 

1119
01:11:15,400 --> 01:11:19,800
See all yeah, it's all my too 
much dystopian sci-fi. 

1120
01:11:19,800 --> 01:11:23,720
We need more Star Trek. 
We need more Star Trek with that

1121
01:11:23,720 --> 01:11:27,920
utopian view of what could 
happen rather than the dystopian

1122
01:11:27,920 --> 01:11:31,000
view of things like Blade 
Runner, however entertaining 

1123
01:11:31,000 --> 01:11:33,320
they may be. 
That's not what we want. 

1124
01:11:33,560 --> 01:11:37,720
We want the utopian version or 
as close to that as we can get, 

1125
01:11:38,080 --> 01:11:41,960
and we can do it. 
And yes, technologies can be 

1126
01:11:41,960 --> 01:11:46,200
used for good or evil. 
You can take your plow and beat 

1127
01:11:46,200 --> 01:11:48,880
it into a sword and kill people,
or you can keep growing food 

1128
01:11:48,880 --> 01:11:50,480
with it, right? 
No. 

1129
01:11:50,480 --> 01:11:54,840
Technology can be is solely for 
good or solely for evil. 

1130
01:11:54,840 --> 01:11:58,320
We have a choice as human beings
as to how we use these 

1131
01:11:58,320 --> 01:12:01,560
technologies, how we're going to
control them, how we're going to

1132
01:12:01,560 --> 01:12:04,280
use them to benefit all of 
humanity. 

1133
01:12:04,840 --> 01:12:08,360
And we can do that. 
I think there's no reason that 

1134
01:12:08,360 --> 01:12:13,480
we can't healthily, sustainably 
and fairly feed our 11 billion 

1135
01:12:13,880 --> 01:12:20,360
entities, including our pets in 
2050 and the 1314 billion maybe 

1136
01:12:20,360 --> 01:12:22,960
on the planet by 2100. 
I don't think there's any reason

1137
01:12:22,960 --> 01:12:28,120
that we can't do that. 
But that future is in our own 

1138
01:12:28,120 --> 01:12:32,640
hands, whether we do it, whether
we achieve that or not, I take 

1139
01:12:32,640 --> 01:12:35,480
the optimistic view that that's 
possible. 

1140
01:12:35,680 --> 01:12:39,080
That's what we should be going 
for, and if I had a legacy, it 

1141
01:12:39,080 --> 01:12:43,120
would be the person that when 
they listened to, came away from

1142
01:12:43,320 --> 01:12:49,200
our podcast, Adamola optimistic 
and inspired as to what could 

1143
01:12:49,200 --> 01:12:54,080
happen in the future. 
Amazing, amazing stuff. 

1144
01:12:54,240 --> 01:12:59,200
So, Speaking of being 
optimistic, when the world looks

1145
01:12:59,200 --> 01:13:03,840
back at this generation of 
leaders, what do you hope they 

1146
01:13:03,840 --> 01:13:09,720
have to say? 
I think they will. 

1147
01:13:09,720 --> 01:13:17,480
What would I hope they will look
back and say yes, possibly more 

1148
01:13:17,480 --> 01:13:21,120
than possibly. 
This generation created a range 

1149
01:13:21,120 --> 01:13:26,000
of problems, some unintended 
consequences, some through lack 

1150
01:13:26,000 --> 01:13:31,760
of care, but they finally came 
to the realization that the 

1151
01:13:31,760 --> 01:13:35,680
future of the planet and future 
generations was still within 

1152
01:13:35,680 --> 01:13:37,520
their hands and still within 
their grasp. 

1153
01:13:38,000 --> 01:13:41,480
That it was not at the point 
where nothing could be done and 

1154
01:13:41,480 --> 01:13:45,840
it was basically we're all 
doomed no matter what we do now.

1155
01:13:46,240 --> 01:13:51,320
That the leaders took that 
situation and made something of 

1156
01:13:51,320 --> 01:13:55,360
it to improve the future of the 
coming generations. 

1157
01:13:58,000 --> 01:14:01,160
That's a fantastic take. 
So when it comes to you 

1158
01:14:01,160 --> 01:14:06,600
personally, what what drives you
to stay at the forefront of this

1159
01:14:06,600 --> 01:14:09,200
space even after decades of 
experience? 

1160
01:14:11,840 --> 01:14:16,680
Look, I think it's two things, 
Adam Alla, I am basically an 

1161
01:14:16,680 --> 01:14:19,960
optimist. 
I'd like to believe the 

1162
01:14:20,000 --> 01:14:23,960
optimistic view of the future. 
And even though I've been around

1163
01:14:23,960 --> 01:14:27,880
for a few years, that endless 
curiosity when I look at 

1164
01:14:27,880 --> 01:14:30,760
something and find something in 
my newsletter, in my research 

1165
01:14:30,760 --> 01:14:33,680
and I go like, wow, look at 
that. 

1166
01:14:34,120 --> 01:14:39,200
How ingenious are we as humans 
that we've managed to do this? 

1167
01:14:39,960 --> 01:14:43,920
And the endless curiosity and 
amazement at what we can do. 

1168
01:14:43,920 --> 01:14:48,040
I continue to be amazed. 
I continue to enjoy what I do 

1169
01:14:48,480 --> 01:14:51,200
and I find it endlessly 
fascinating. 

1170
01:14:51,560 --> 01:14:55,000
And that ability in consulting, 
but in particularly in the 

1171
01:14:55,000 --> 01:14:58,760
speaking, to go out and tell 
people about what's going on and

1172
01:14:58,760 --> 01:15:01,720
to spread the word on what's 
going on in new technologies and

1173
01:15:01,720 --> 01:15:07,360
say that that endless innovation
and of, of, of humanity, that's 

1174
01:15:07,360 --> 01:15:10,200
what keeps me going. 
I I've really thoroughly enjoyed

1175
01:15:10,200 --> 01:15:13,880
that. 
I I love that. 

1176
01:15:13,880 --> 01:15:19,680
And of course, you know, there's
something about people who love 

1177
01:15:19,960 --> 01:15:24,840
knowledge, who love to learn. 
You always find yourself, when I

1178
01:15:24,840 --> 01:15:28,720
say, running down different 
rabbit holes. 

1179
01:15:29,120 --> 01:15:31,800
And of course, you know, you 
just invited me yourself that 

1180
01:15:31,800 --> 01:15:35,600
like, there was a time I was 
reading a newsletter just in the

1181
01:15:35,600 --> 01:15:40,640
evening only to discover that AE
put me on research board into 

1182
01:15:40,640 --> 01:15:44,000
the midnight. 
And I asked myself, like, who 

1183
01:15:44,040 --> 01:15:51,080
sent you to do this? 
Yeah, suddenly an hour or two 

1184
01:15:51,080 --> 01:15:53,240
hours gone by, like good grade. 
Where did that go? 

1185
01:15:56,800 --> 01:16:01,280
And then you just keep going 
down the rabbit hole that it's, 

1186
01:16:01,400 --> 01:16:04,120
it's that curiosity. 
And I think it's, it's a common 

1187
01:16:04,120 --> 01:16:08,960
denominator when you look at 
people who end up becoming elite

1188
01:16:08,960 --> 01:16:11,800
level experts. 
I tell people the best in the 

1189
01:16:11,800 --> 01:16:14,480
world are the best in the world 
for a reason, right? 

1190
01:16:14,520 --> 01:16:18,120
You can't take away the place 
of, you know, that hunger. 

1191
01:16:18,120 --> 01:16:20,040
You can't teach a person to be 
curious. 

1192
01:16:21,280 --> 01:16:24,280
I, I, I don't know how to teach 
a person to be curious. 

1193
01:16:24,280 --> 01:16:27,720
You need to you need to want to 
know it by yourself and that's 

1194
01:16:27,720 --> 01:16:31,760
how you know you end up getting 
when I say people who become 

1195
01:16:32,040 --> 01:16:34,720
elite level experts at what is 
that they do. 

1196
01:16:34,960 --> 01:16:38,720
I don't know if you ever 
intended to become a futurist or

1197
01:16:38,720 --> 01:16:43,160
to be known as a futurist, but 
that curiosity LED you into the 

1198
01:16:43,160 --> 01:16:47,880
research that made you become, 
what I say, globally relevant. 

1199
01:16:47,880 --> 01:16:51,880
And of course, I think it's 
something we need to tell people

1200
01:16:51,880 --> 01:16:54,560
listening to us today. 
Like you always have to develop 

1201
01:16:54,560 --> 01:16:57,360
that curiosity, right? 
Be curious about something, 

1202
01:16:58,040 --> 01:17:00,320
about something relevant and 
something meaningful. 

1203
01:17:00,400 --> 01:17:05,000
And yeah, things will definitely
shake off. 

1204
01:17:05,800 --> 01:17:08,520
Wow. 
And I think the other. 

1205
01:17:08,520 --> 01:17:11,640
Thing is, I think as a futurist,
you have to be part dreamer. 

1206
01:17:12,920 --> 01:17:16,080
You have to dream of the future.
You have to dream of a future 

1207
01:17:16,720 --> 01:17:21,800
that you want to see become 
reality and strive to help 

1208
01:17:21,800 --> 01:17:26,600
people to embrace that future 
and for that dream to become a 

1209
01:17:26,600 --> 01:17:29,720
reality. 
I mean, my, I hopefully I can 

1210
01:17:29,720 --> 01:17:33,360
make it to 2050. 
I hope to look back in 2050 and 

1211
01:17:33,360 --> 01:17:39,720
go, yes, that dream of healthy, 
sustainable, fairly feeding the 

1212
01:17:39,720 --> 01:17:43,600
global population has come to 
pass that dream. 

1213
01:17:43,600 --> 01:17:47,160
So I think you have to be not 
just curious that curiosity. 

1214
01:17:47,520 --> 01:17:51,400
I think that's intertwined with 
being a dreamer as well. 

1215
01:17:51,400 --> 01:17:54,920
You're so curious that you dream
of how these things can 

1216
01:17:54,960 --> 01:17:57,840
influence the future and how 
they could become reality. 

1217
01:17:59,880 --> 01:18:02,200
Speaking of dreaming, I'll give 
you this line. 

1218
01:18:02,280 --> 01:18:06,560
I think you'd like it. 
You cannot feature in the future

1219
01:18:06,600 --> 01:18:09,320
that you cannot picture. 
How about that? 

1220
01:18:12,360 --> 01:18:16,600
You cannot. 
You cannot feature in the future

1221
01:18:16,600 --> 01:18:19,560
that you cannot feature, so I'll
give you that lie. 

1222
01:18:22,840 --> 01:18:24,240
I like it. 
I like it. 

1223
01:18:25,560 --> 01:18:26,960
Thank you. 
Thank you very much. 

1224
01:18:27,040 --> 01:18:28,920
Going to. 
Make a note of that one. 

1225
01:18:30,320 --> 01:18:34,840
You cannot feature in the future
that you cannot feature guys. 

1226
01:18:34,840 --> 01:18:41,440
You heard it on the King Goose 
podcast first before before Tony

1227
01:18:41,440 --> 01:18:46,400
Hunter. 
Well, he's going to want 

1228
01:18:46,400 --> 01:18:48,280
royalties, folks. 
He's going to want royalties 

1229
01:18:53,520 --> 01:18:56,800
before Tony. 
Hunter takes it and puts it on 

1230
01:18:56,800 --> 01:19:03,160
one of the keynote speeches. 
And then at the moment we'll see

1231
01:19:03,160 --> 01:19:05,920
it and go where's my royalties? 
Where's my royalties? 

1232
01:19:09,040 --> 01:19:11,000
No, no, no. 
I started a way for you. 

1233
01:19:11,000 --> 01:19:14,600
That's my gift to you today 
before before we heat the quick 

1234
01:19:14,600 --> 01:19:17,800
fire round. 
So it's five questions, you 

1235
01:19:17,800 --> 01:19:23,560
know, quick answers, right? 
So let me know Are you ready to 

1236
01:19:23,560 --> 01:19:28,120
rumble? 
Hey, I'm ready. 

1237
01:19:28,160 --> 01:19:32,800
I'm ready question. 
Nice, you were born ready. 

1238
01:19:33,040 --> 01:19:37,760
Number one question is 1, Food 
innovation that will shock the 

1239
01:19:37,760 --> 01:19:42,600
world in the next 10 years. 
What is 1 field innovation that 

1240
01:19:42,600 --> 01:19:44,720
will shock the world in the next
10 years? 

1241
01:19:45,240 --> 01:19:49,040
Yeah. 
I think the innovation that will

1242
01:19:49,040 --> 01:19:53,080
shock the world is someone 
coming up with a product that 

1243
01:19:53,080 --> 01:19:57,560
will improve our health span 
towards our lifespan so that we 

1244
01:19:57,560 --> 01:20:02,360
don't spend 10 to 15 years of 
cognitive decline and physical 

1245
01:20:02,360 --> 01:20:04,560
decline. 
Someone who invents that, that 

1246
01:20:04,560 --> 01:20:09,600
will shock people. 
I think I'm shocked already 

1247
01:20:09,920 --> 01:20:12,560
thinking about it. 
I am shocked already. 

1248
01:20:13,920 --> 01:20:24,120
Well #2 #2 is what is 1 belief 
about food that people need to 

1249
01:20:24,240 --> 01:20:32,320
unlearn immediately today. 
They need to unlearn that anyone

1250
01:20:32,320 --> 01:20:38,320
diet suits absolutely everyone. 
We are all highly individual and

1251
01:20:38,320 --> 01:20:41,560
we need individual personalized 
diets. 

1252
01:20:43,080 --> 01:20:45,440
Wow, please, can you repeat that
again? 

1253
01:20:45,440 --> 01:20:47,920
Can you let the people out the 
back hear that? 

1254
01:20:55,560 --> 01:21:00,520
Because I think a lot of people 
need to realize this, you know, 

1255
01:21:00,520 --> 01:21:03,960
that there's no 
one-size-fits-all, you know, 

1256
01:21:04,080 --> 01:21:07,080
plan. 
And yeah, don't, don't let me 

1257
01:21:07,080 --> 01:21:09,200
come for some people on the 
Internet. 

1258
01:21:10,840 --> 01:21:14,480
Don't let me call for some 
people because they're people 

1259
01:21:14,480 --> 01:21:17,560
who I think you've seen them. 
You've seen them already. 

1260
01:21:17,560 --> 01:21:19,320
I'm not going to, I'm not going 
to call them out. 

1261
01:21:19,480 --> 01:21:21,120
I'll leave that to you to call 
them out. 

1262
01:21:27,560 --> 01:21:34,040
Wow. #3 is if you had $1,000,000
to invest today in food tech, 

1263
01:21:34,800 --> 01:21:40,000
where would it go to? 
I would put. 

1264
01:21:40,000 --> 01:21:43,480
It into something based on 
what's my one of my favorite 

1265
01:21:43,480 --> 01:21:45,880
technologies, right. 
There's lots of technologies, 

1266
01:21:45,880 --> 01:21:51,440
but plant molecular farming 
where you put the gene for a 

1267
01:21:51,440 --> 01:21:55,240
compound you want, like casein 
into a soybean. 

1268
01:21:55,560 --> 01:21:59,520
You grow the soybeans, take out 
the casein to make cheese and 

1269
01:21:59,520 --> 01:22:03,080
process the rest of the soybean.
I'd invest in that technology. 

1270
01:22:05,040 --> 01:22:09,720
Interesting stuff. 
What is 1 habit that keeps you 

1271
01:22:10,720 --> 01:22:16,440
ahead of exponential? 
Change it. 

1272
01:22:16,440 --> 01:22:19,200
Goes back again, Adamundo, as 
you said, for all futures. 

1273
01:22:19,320 --> 01:22:24,400
Endless, boundless curiosity. 
As I say, If I only knew now 

1274
01:22:24,400 --> 01:22:27,560
what I knew six months ago, I 
would be completely useless. 

1275
01:22:27,720 --> 01:22:31,880
Things change so quickly When I 
speak, I check my slides the 

1276
01:22:31,880 --> 01:22:35,240
night before to make sure 
nothing's changed with the 

1277
01:22:35,240 --> 01:22:38,000
companies I'm going to use as 
examples because things change 

1278
01:22:38,200 --> 01:22:41,360
so quickly. 
I have changed slides the night 

1279
01:22:41,360 --> 01:22:44,480
before a presentation because 
they weren't right anymore. 

1280
01:22:44,520 --> 01:22:47,480
They changed since I wrote them 
when I got on the plane a couple

1281
01:22:47,480 --> 01:22:52,040
of days beforehand. 
Wow. 

1282
01:22:52,720 --> 01:22:56,600
It's, it's, it's, it's quite 
interesting the, the rapid, you 

1283
01:22:56,600 --> 01:22:58,800
know, change in technology. 
We have it. 

1284
01:22:59,040 --> 01:23:04,640
I, I once spoke with a guy, he, 
he, he, he was named on the 

1285
01:23:04,640 --> 01:23:09,960
Forbes 30 under 30 Alexandra 
Hampson you have from Canada. 

1286
01:23:10,200 --> 01:23:13,960
And then he was talking about 
how himself and his team were 

1287
01:23:13,960 --> 01:23:17,480
developing a tech solution, I 
think for the aerospace 

1288
01:23:17,480 --> 01:23:21,920
industry. 
And guess what, Just midway in 

1289
01:23:22,280 --> 01:23:27,320
the development of that product,
the technology in this space 

1290
01:23:27,320 --> 01:23:30,320
changed. 
And what it is that they were 

1291
01:23:30,320 --> 01:23:33,400
developing became obsolete. 
And it's crazy. 

1292
01:23:34,080 --> 01:23:39,600
It's crazy how technology can be
you just midway development of 

1293
01:23:39,600 --> 01:23:42,960
product. 
And of course, the product is 

1294
01:23:42,960 --> 01:23:46,880
already out of fashion. 
So what would be your final 

1295
01:23:46,880 --> 01:23:51,000
message to leaders viewed in the
future of Humanity True Feud? 

1296
01:23:55,040 --> 01:23:59,120
Well, I think there are only two
things that you need to do in 

1297
01:23:59,120 --> 01:24:02,640
order to stay alive, right? 
Drink and eat. 

1298
01:24:03,560 --> 01:24:09,840
So you're in the business of the
survival of humanity. 

1299
01:24:10,560 --> 01:24:13,560
That is the business that you're
in now. 

1300
01:24:13,560 --> 01:24:18,480
Food. 
We have to eat food to be 

1301
01:24:18,480 --> 01:24:21,800
healthy, but we have to 
acknowledge as a food industry 

1302
01:24:21,840 --> 01:24:26,040
that we have caused a lot of the
problems that we've seen, 

1303
01:24:26,040 --> 01:24:31,360
lifestyle related diseases like 
type 2 diabetes, obesity and 

1304
01:24:31,360 --> 01:24:36,400
things like that. 
And as the food industry, it's 

1305
01:24:36,400 --> 01:24:42,320
our obligation to say, knowing 
what we now know in terms of the

1306
01:24:42,320 --> 01:24:46,480
effects on the consumer, the 
population, knowing what we now 

1307
01:24:46,480 --> 01:24:50,920
know in technology, nutrition 
and everything else, how do we 

1308
01:24:50,920 --> 01:24:58,400
ensure that our food products 
are healthy for human beings and

1309
01:24:58,400 --> 01:25:00,880
they do not contribute to 
disease? 

1310
01:25:02,080 --> 01:25:06,320
That, I think, is something as 
food executives, we really need 

1311
01:25:06,320 --> 01:25:09,680
to think deeply about. 
Maybe we didn't quite know it 10

1312
01:25:09,680 --> 01:25:14,040
or 20 years ago, but we do know 
it now and we can't stick a head

1313
01:25:14,040 --> 01:25:16,280
in the sand. 
We have to say, how do we 

1314
01:25:16,280 --> 01:25:21,040
change? 
Wow, interesting. 

1315
01:25:21,080 --> 01:25:23,000
I think I'll disagree with you 
on something. 

1316
01:25:23,320 --> 01:25:26,840
I'll say there are 4 things you 
need to do to stay alive #1 

1317
01:25:26,840 --> 01:25:34,200
breathe in oxygen #2 eat food #3
drink water, and #4 listen or 

1318
01:25:34,200 --> 01:25:40,200
watch The Kingdom's podcast. 
I missed that last one. 

1319
01:25:40,200 --> 01:25:48,160
I should have got that last one.
Wow, thank you very much. 

1320
01:25:48,280 --> 01:25:51,960
You know, for, for, for your 
time today, you know, today it 

1321
01:25:51,960 --> 01:25:55,640
has actually been powerful. 
And of course, you have given us

1322
01:25:55,640 --> 01:25:59,040
modern insights, you've given us
golden Nuggets. 

1323
01:25:59,320 --> 01:26:01,920
And of course, you've given us a
legs to see the future. 

1324
01:26:02,160 --> 01:26:04,520
And of course, for everyone 
listening, this is your moment. 

1325
01:26:04,840 --> 01:26:06,560
The future is not something you 
wait for. 

1326
01:26:06,800 --> 01:26:09,920
It is something you decide. 
And of course, as always, we 

1327
01:26:09,920 --> 01:26:15,080
build legacy by opening doors. 
So from me to the audience, it 

1328
01:26:15,080 --> 01:26:17,880
is, you know, always go for 
something in your lives, 

1329
01:26:17,880 --> 01:26:21,760
conceive belief, strive to 
thrive and go achieve. 

1330
01:26:22,080 --> 01:26:25,120
And of course, for me, it's 
actually goodbye. 

1331
01:26:25,200 --> 01:26:28,120
But from Tony Hunter, do you 
have any last words? 

1332
01:26:28,120 --> 01:26:30,240
Do you have anybody to give a 
shout out to? 

1333
01:26:30,640 --> 01:26:32,760
And I'll leave you to say your 
goodbye. 

1334
01:26:36,000 --> 01:26:37,800
I mean, my thanks, Adam, all 
that. 

1335
01:26:37,800 --> 01:26:39,440
Thanks very much for the 
opportunity to be on the 

1336
01:26:39,440 --> 01:26:41,040
podcast. 
It's been an honour to be on the

1337
01:26:41,040 --> 01:26:42,680
podcast with you. 
Thank you very much. 

1338
01:26:43,160 --> 01:26:47,000
And just basically to my fellow 
futurists out there, all the 

1339
01:26:47,000 --> 01:26:51,080
other people on the Global Gurus
Top 30 and others who are out 

1340
01:26:51,080 --> 01:26:56,440
there, keep doing the work, keep
looking to the future because we

1341
01:26:56,440 --> 01:26:59,440
need to create the future that 
we want to see. 

1342
01:26:59,760 --> 01:27:02,640
Because what I always say to 
companies, look, if you don't 

1343
01:27:02,640 --> 01:27:06,840
look at what you can do to 
create the future you want, 

1344
01:27:07,600 --> 01:27:09,760
someone else will create one for
you. 

1345
01:27:10,200 --> 01:27:12,920
And you may not like the one 
they create for you. 

1346
01:27:12,920 --> 01:27:17,440
Wow. 
That is deep. 

1347
01:27:17,560 --> 01:27:21,680
That is deep. 
So shout out to all of your, you

1348
01:27:21,680 --> 01:27:25,200
know, futurist colleagues that 
that I have interviewed so far, 

1349
01:27:25,280 --> 01:27:34,640
you know, Diana Wu, David Brett 
King, Bronwyn Williams. 

1350
01:27:37,400 --> 01:27:42,280
Yeah. 
My friend Rohit Tawar in London.

1351
01:27:42,360 --> 01:27:45,000
Rohit, Rohit Tower. 
Yeah, Rohit Tower. 

1352
01:27:45,200 --> 01:27:47,960
He's my friend as well. 
We're connected. 

1353
01:27:48,680 --> 01:27:51,160
We we should, we should, we 
should bring him on the podcast 

1354
01:27:51,160 --> 01:27:53,520
as well. 
Rohit Tower, if you see this, 

1355
01:27:54,320 --> 01:27:57,200
you can see it's it's time for 
you to be on board. 

1356
01:27:57,560 --> 01:27:58,600
Who else? 
Who else? 

1357
01:27:58,600 --> 01:28:00,440
What names are we forgetting? 
And. 

1358
01:28:02,800 --> 01:28:07,280
Another futurist from Australia 
called Michael McQueen, he's a 

1359
01:28:07,280 --> 01:28:12,240
very good trends person, speaks 
a lot, very well known globally 

1360
01:28:12,240 --> 01:28:17,280
so shout out to Michael as well.
Local Australian guy Michael. 

1361
01:28:17,880 --> 01:28:19,960
I know Michael. 
I know Michael McQueen. 

1362
01:28:19,960 --> 01:28:23,840
I think I, I dropped a comment 
on his LinkedIn post yesterday. 

1363
01:28:23,960 --> 01:28:28,680
Yeah, Michael, he he always has 
like fantastic takes. 

1364
01:28:29,800 --> 01:28:32,400
I think I love futures. 
I do love futures. 

1365
01:28:32,400 --> 01:28:35,480
Like you cannot help but love 
the futures. 

1366
01:28:35,880 --> 01:28:38,880
Wow. 
So once again for me again, it's

1367
01:28:39,080 --> 01:28:41,600
thank you. 
It's it's a love and respect to 

1368
01:28:41,680 --> 01:28:44,320
you. 
And of course, guys, you know 

1369
01:28:44,320 --> 01:28:48,920
what to do, like subscribe, 
comment and of course, share, 

1370
01:28:49,200 --> 01:28:52,000
share this share with your 
friends and your foes, right. 

1371
01:28:52,520 --> 01:28:54,160
Everybody needs to be future 
proof. 

1372
01:28:54,800 --> 01:29:00,080
So goodbye guys. 
Uh.