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But do you think AI can make 
better decisions than humans 

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when it comes to leadership 
role? 

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Fundamentally, no. 
That is exactly the wrong use of

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AI. 
AI is there to be your copilot 

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is a leader. 
I'll give you examples. 

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Neural River have a product 
called Mayi and Mayi is about 

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creating a business brain and we
upload all the documents, you 

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know, your accounts, your sales 
packs, your customer services, 

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your FAQs, we scrape your 
website and it creates a 

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knowledge of your business. 
We then we called every single 

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Zoom teams meeting and other 
meeting you have and phone call 

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you have. 
So everything is captured, 

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analysed and can be fed up to 
the leader to say this is what's

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actually going in your business.
But it's the leader's job to 

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make the decisions. 
It's a leader's job to show 

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leadership to it's human team. 
Yeah, the leader can you an AI 

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to communicate. 
For example, we've created a 

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town hall function and we've 
cloned that leader's voice so we

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can just, you know, write what 
he wants to say, or the AI can 

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write what he says. 
He's the edge of it, and it goes

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out to all his staff members 
that are fully aware what's 

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going on. 
But leadership and human 

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leadership is the ultimate 
power. 

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AI is just an enabler. 
Hi there, are you a professional

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00:01:11,560 --> 00:01:15,280
or business owner teaching 
investors for sharing big ideas 

26
00:01:15,480 --> 00:01:19,400
about your presentations are not
keeping up with your vision? 

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00:01:20,240 --> 00:01:23,760
That's exactly why I use Gamma 
app or Proud partners. 

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00:01:24,320 --> 00:01:29,040
Gamma is an AI powered platform 
that helps you build beautiful 

29
00:01:29,040 --> 00:01:32,920
decks, documents and web pages 
in just minutes. 

30
00:01:33,440 --> 00:01:37,160
No complicated formatting, no 
design headaches, just clean 

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00:01:37,360 --> 00:01:40,480
modern presentations that 
communicate your ideas clearly 

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00:01:40,520 --> 00:01:43,040
and professionally. 
If you want to present like a 

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00:01:43,040 --> 00:01:47,960
pro, Sign up today using to 
start link in the description 

34
00:01:47,960 --> 00:01:50,880
below and start creating smarter
with camera app. 

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00:01:52,080 --> 00:01:56,160
Live ladies and gentlemen, once 
again welcome to the King James 

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podcast and Diary of the CFO. 
And today I've got with me a 

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very important guest are 
fighting out of the United 

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Kingdom. 
Make welcome Steve the AI man. 

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And the cart. 
How are you Steve? 

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I'm. 
Good, thanks. 

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Ready to rock'n'roll? 
Wow. 

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See what you've got to say? 
OK, OK, man, just before we hit 

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the record button, we're saying 
we don't know the Steve you're 

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getting today, either the real 
Steve or the AI Steve. 

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What is Steve are we getting 
today? 

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You're getting the real one that
answers questions quickly 

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without me having to write a 
script for it. 

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OK, amazing. 
And the Steve without the prompt

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engineering. 
So sit back why we'll read to 

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00:02:41,280 --> 00:02:44,760
you your flowers. 
So today's episode is. 

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One of those rare conversations 
that sits at the intersection of

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business, technology and legacy.
Our. 

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Guest is a serial. 
Entrepreneur, investor and 

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Chairman who has built, skilled 
and exited multiple ventures 

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across travel, fintech and now 
artificial Intelligence. 

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From helping shape the modern 
travel industry to building AI 

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driven ventures like Neuro Voice
and Co Founding Life's Echo, he 

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is now tackling one of the most 
profound questions of our time. 

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What does it mean to live on 
beyond your lifetime? 

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He is also the mind behind AI, 
Steve and AI powered political 

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candidates designed to rethink 
how democracy could work in the 

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digital age. 
This is a conversation about 

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innovation, risk, legacy and the
future of humanity in an AI 

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driven world. 
Steve, welcome once again to The

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Kingdom's podcast. 
Thanks for having me. 

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You're welcome, Sir. 
So let's go to the origin story.

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You know the origin behind the 
authority. 

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So you've had an incredible 
journey from traditional 

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industries into AI. 
What were the key inflection 

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points that shaped your thinking
as an entrepreneur? 

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I think the first thing that 
happened was my business went 

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bust. 
I was working with International

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Leisure Group in 1990. 
I took a year out to travel 

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around the world. 
I came back on the 1st of March 

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and then the business went bust 
on the 8th of March. 

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So my job, my career went down 
the toilet overnight and we had 

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to start a new business. 
And we created a new business 

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called Sunworld. 
We made-up the name on a Sunday 

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afternoon, News of the World and
the Sun. 

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We went and rented some offices 
and we pinched the computers 

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from the old company because we 
couldn't afford them and then 

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paid for them later. 
And it taught me how to be an 

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entrepreneur in a corporate 
world. 

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So it's a seismic shock to me, 
but it was one that taught me 

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that you can survive disaster, 
move forward and actually make 

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good profit from it. 
It's amazing, you know, that's 

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the spirit of resilience, you 
know, coming back from disaster,

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but you know, you are a man of 
multiple feathers, right? 

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So from travel to AI, you you've
got your hands in different pies

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00:05:04,880 --> 00:05:07,840
and of course, you've built an 
exceeded successful businesses, 

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you know, in travel industry 
before moving into the AI 

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industry. 
So what did travel industry 

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00:05:14,600 --> 00:05:18,960
teach you about skill, about 
margins, and about timing? 

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I. 
Think it's probably not so much 

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travel but having a corporate 
career first. 

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Is unusual for an entrepreneur. 
So I was not a born 

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entrepreneur. 
I did not just risk everything. 

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00:05:31,040 --> 00:05:33,520
I had a corporate career. 
I cheated my way through the 

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00:05:33,520 --> 00:05:35,360
ranks because I knew how to. 
Fiddle the accounts. 

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Because I was an accountant, I 
understood the margins, I 

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understood where to go, where to
make money, and I got to the top

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of a largest tour operator in 
the world at the time I travel 

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and I was chief operating 
officer in the UK and I hated 

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the job and I hated the job 
because I didn't actually do a 

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job anymore. 
I just sat behind the desk and 

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had multiple meetings all week. 
And I did that top role, which 

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was my dream role for a year, 
and I went to. 

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Hell with this, it's ruining my 
marriage, it's ruining my life. 

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I don't like the job I'm 
leaving. 

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And then you have to work out 
that actually you can't just 

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leave. 
You need to get them to sack you

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and give you a year's pay off so
you can start your new business.

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So that's exactly what I did. 
I became very. 

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Awkward in corporate life. 
Managed to persuade them to pay 

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me off and then I started my 
entrepreneurial life again and 

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launched a new business. 
So, yeah, interesting. 

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You know so many founders tend 
to chase trends, but you seem to

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anticipate them. 
How do you spot where the world 

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is going before others? 
Do that. 

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I think you sit back. 
I tend to sit in the hot tub in 

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the morning and think about my 
sector, my industry, what's 

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going on. 
So for example, when I was 

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running my travel, we used to 
run what we call a vertically 

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integrated model where we had an
airline, a torporator and a 

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retail shop network. 
And I could see these big rocks 

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coming. 
And we were a big juggernaut of 

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an oil tanker heading towards 
those rocks. 

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And the rocks were the Internet,
because the Internet was going 

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to mean that people wouldn't 
book their holidays via travel 

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agent solely, and it would mean 
we'd lose control of our 

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distribution. 
And that would open the door for

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new companies to come in. 
And at the same time, low cost 

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carriers were taking off. 
So for example, if you want to 

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get to Majorca in the old days, 
you used to own the aircraft, or

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you had to charter a aircraft, 
or you had to take an allocation

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of 20 seats. 
Yeah. 

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And then low cost carriers came 
along and as a tour operator, I 

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invented a product called 
Dynamic Packaging where it says,

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well, hang on a minute, we don't
have to commit to anything. 

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We will just scan all the low 
cost airlines flights, create a 

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database of flights. 
We'll then negotiate lots of 

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hotel contracts with thousands 
of hotels. 

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And every night we'll just 
manufacture 150 million holiday 

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options like baking holidays, 
but every day we'd sell about 

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100 of them. 
And then we'd shut the ones we 

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hadn't used away and bake again.
And only at the moment did the 

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customer say, yeah, I want that 
holiday. 

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Did we actually use the 
technologies behind the scenes 

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to click and buy the airline 
seat, buy the bed, buy the 

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transfer and put it all together
for them. 

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So it's just in time tour rating
which was diametrically opposed 

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to how the big tour raters work,
which is all pre made, all fixed

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risk and had to be sold at the 
last minute at huge losses. 

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So it was sitting back looking 
at the weaknesses of our market,

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look at the opportunities coming
along, which is low cost 

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carriers and the Internet and 
saying how can I do what I've 

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done for the last 20 years in a 
more flexible different way. 

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And that's the strategic 
thinking that's sitting back 

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understanding your market and 
understanding technology. 

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And that same opportunity is 
coming again. 

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And I love disruption and I love
destroying other people's 

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businesses, and I think we can 
do that with AI. 

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So. 
You're actually to describe 

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yourself as a commercially 
driven, you know, leader with a 

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00:09:00,920 --> 00:09:05,840
strong financial mindset. 
So how has finance shaped your 

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00:09:05,840 --> 00:09:09,600
decision making as a founder and
as an investor? 

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OK, I'll give you a couple of 
tips. 

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I became an accountant when I 
came out in university. 

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Never wanted to be an 
accountant, just wanted to get 

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into management. 
And it was the easiest route at 

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00:09:18,800 --> 00:09:21,640
the time to get into management.
But it taught me a lot of 

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things. 
It taught me how to read a 

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balance sheet. 
It taught me the power of cash. 

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So when you're starting a 
business up, you've got to 

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really understand that cash is 
more important than profit. 

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00:09:33,760 --> 00:09:38,560
Scalability is more important 
than profit because you need to 

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raise money from investors who 
need to buy into that business 

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and you have to understand the 
tax benefits for those 

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00:09:44,560 --> 00:09:47,720
investors. 
For example, SEIS in EIS 

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00:09:47,720 --> 00:09:51,920
schemes, very simply our lovely 
government allow you to raise 

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00:09:51,920 --> 00:09:57,680
£250,000 from Angel investors 
and if you invest £50,000, you 

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00:09:57,680 --> 00:10:01,640
get half of that back of your 
next tax bill using SEIS. 

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00:10:02,320 --> 00:10:05,640
Yep. 
So 50,000 LB becomes £25,000 and

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00:10:05,640 --> 00:10:08,720
if the business fails, you can 
claim enough 40% back. 

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00:10:09,320 --> 00:10:13,280
So you need to go to investors 
and explain, give me £50,000 and

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00:10:13,280 --> 00:10:16,320
you're only risking 12 1/2. 
And that's why I'm, I've got 

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00:10:16,320 --> 00:10:19,760
this nice juicy £2,000,000 
valuation because you're, it's 

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00:10:19,760 --> 00:10:22,680
punt money, you're taking a punt
on my success. 

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00:10:23,040 --> 00:10:26,520
And therefore you're basing that
punt on have I got a management 

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00:10:26,520 --> 00:10:30,200
team, am IA credible leader? 
Do I have an idea? 

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00:10:30,640 --> 00:10:33,400
Can it scale? 
And the scale is the most 

192
00:10:33,400 --> 00:10:36,840
important thing because if they 
don't get 10 times their money, 

193
00:10:36,960 --> 00:10:39,480
they're not interested. 
So they're not interested in 

194
00:10:39,480 --> 00:10:41,920
real world businesses like 
building houses. 

195
00:10:42,160 --> 00:10:45,040
They're interested in things 
that can go from zero to hero 

196
00:10:45,280 --> 00:10:47,240
and a very quick time and become
a Unicorn. 

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00:10:47,880 --> 00:10:51,440
So, and you know, Speaking of 
compounding, what is one 

198
00:10:51,440 --> 00:10:55,520
decision you made early in your 
career that compounded into 

199
00:10:55,520 --> 00:10:59,160
massive long term value? 
For me, it was very simple. 

200
00:10:59,960 --> 00:11:03,400
It was walking away from a 
corporate job to do my own 

201
00:11:03,400 --> 00:11:05,800
thing. 
And that's a tough decision to 

202
00:11:05,800 --> 00:11:07,280
make. 
And actually, I'd advise most 

203
00:11:07,280 --> 00:11:11,360
people not to do it, yeah, 
because the risks are so great. 

204
00:11:11,920 --> 00:11:14,560
But I was in a lucky position 
that I've made enough money from

205
00:11:14,560 --> 00:11:16,480
corporate life. 
I've just been paid off by my 

206
00:11:16,480 --> 00:11:18,280
travel. 
For a year, yeah. 

207
00:11:18,280 --> 00:11:20,560
And I went, you know what, I'm 
not going back to corporate 

208
00:11:20,560 --> 00:11:21,640
life. 
I'm going to build my own 

209
00:11:21,640 --> 00:11:24,280
businesses. 
And the first decision there is 

210
00:11:24,280 --> 00:11:26,840
I didn't want to build 1 
business and put all my efforts 

211
00:11:26,840 --> 00:11:30,480
and time into one business. 
So I built a call center 

212
00:11:30,480 --> 00:11:33,840
business. 
I built a insurance business. 

213
00:11:34,560 --> 00:11:37,520
One of my mates came to me with 
an idea of a transfer business, 

214
00:11:37,960 --> 00:11:41,840
so I backed that and I built a 
technology hub to build all 

215
00:11:41,840 --> 00:11:44,240
those products. 
And of those three businesses, 

216
00:11:44,240 --> 00:11:47,960
one went bust, one was sold for 
60.5 million and one was sold 

217
00:11:47,960 --> 00:11:53,080
for 22.5 million. 
But it took me 19 years to build

218
00:11:53,080 --> 00:11:55,040
them and create them and sell 
them. 

219
00:11:55,360 --> 00:11:58,360
So it's not an overnight wow. 
Let's just walk out your 

220
00:11:58,360 --> 00:12:00,680
corporate life and success. 
This comes easily. 

221
00:12:01,200 --> 00:12:05,440
And that failure was incredibly 
painful because the most painful

222
00:12:05,440 --> 00:12:08,440
thing of any entrepreneur is 
having to tell people that 

223
00:12:08,440 --> 00:12:11,880
you've brought into a business 
and have trusted you, that that 

224
00:12:11,880 --> 00:12:14,600
business has failed because you 
have let them down. 

225
00:12:14,600 --> 00:12:17,680
Personally, that's the biggest 
pain I've ever had in my career,

226
00:12:17,680 --> 00:12:21,280
standing for front of 45 people 
and telling the business have 

227
00:12:21,280 --> 00:12:22,920
failed. 
Never want to go through it 

228
00:12:22,920 --> 00:12:24,520
again. 
So. 

229
00:12:25,000 --> 00:12:28,040
Let's talk about. 
The businesses you've built in, 

230
00:12:28,040 --> 00:12:32,840
especially in the AI sector, 
you've got neural voice. 

231
00:12:33,360 --> 00:12:35,040
So let's talk about our newer 
voice. 

232
00:12:35,040 --> 00:12:39,360
What problem are you solving? 
Why is voice such a powerful 

233
00:12:39,360 --> 00:12:43,920
interface in the AI era? 
OK, let's step back and start 

234
00:12:43,920 --> 00:12:46,840
with Newell River, which is the 
incubator. 

235
00:12:47,640 --> 00:12:51,840
So I've got three sons of my 
first marriage, the oldest and 

236
00:12:51,840 --> 00:12:54,200
the youngest, very sporty, come 
on holiday with dads, love 

237
00:12:54,200 --> 00:12:56,000
sunshine, love golf, love 
skiing. 

238
00:12:56,440 --> 00:12:59,160
And the middle one hated that 
and didn't particularly like his

239
00:12:59,160 --> 00:13:02,000
brothers. 
And he was a geek who got the 

240
00:13:02,000 --> 00:13:04,160
first class degree in computer 
science. 

241
00:13:04,600 --> 00:13:08,360
And four years ago, I went down 
to see him in Horsham and he 

242
00:13:08,360 --> 00:13:11,320
blew my brains away by what he 
was doing. 

243
00:13:11,320 --> 00:13:12,680
What? 
What now is called AI. 

244
00:13:12,680 --> 00:13:16,080
It wasn't even called AI then. 
And I went, wow, yeah, what 

245
00:13:16,080 --> 00:13:19,160
could we do with this? 
But Chris, my son, is a typical 

246
00:13:19,160 --> 00:13:21,400
geek. 
He can't run a business, but 

247
00:13:21,400 --> 00:13:25,160
he'd make a great CTO or he'd 
make a great advisor to the CTO.

248
00:13:25,640 --> 00:13:30,040
So we created Newell River to 
match grey haired people. 

249
00:13:30,040 --> 00:13:32,680
Been it's been there, seen it, 
done it, knew how to run 

250
00:13:32,680 --> 00:13:36,520
businesses, could help these 
young start-ups create a 

251
00:13:36,520 --> 00:13:38,560
business. 
And the pitch is don't work for 

252
00:13:38,560 --> 00:13:41,920
the man, work for yourself. 
So you come and work for us, we 

253
00:13:41,920 --> 00:13:45,200
pay you 30,000 LB one day a 
week, work on your own idea. 

254
00:13:45,440 --> 00:13:48,440
After six months that have to be
half your time and after a year 

255
00:13:48,440 --> 00:13:50,840
was expected to spin you out as 
a separate business. 

256
00:13:51,520 --> 00:13:54,760
So the first three guys, it 
turned up, Jeremy Smith, Harry 

257
00:13:54,800 --> 00:13:58,560
and Jake looked at the Internet 
and they said these large 

258
00:13:58,560 --> 00:14:00,560
language models are 
conversational. 

259
00:14:00,560 --> 00:14:03,400
They remember what you said, 
what you've written last. 

260
00:14:03,960 --> 00:14:05,360
Yeah. 
And they build upon it. 

261
00:14:05,840 --> 00:14:07,040
So why don't we just talk to 
them? 

262
00:14:07,600 --> 00:14:09,600
And I went, OK, I like that 
idea. 

263
00:14:10,320 --> 00:14:13,920
And basically they built an 
interface which is you talk in 

264
00:14:13,920 --> 00:14:17,560
English, it records it, 
transcribes it, injects it into 

265
00:14:17,560 --> 00:14:20,520
a large language model, gets an 
answer, returns it, converts it 

266
00:14:20,520 --> 00:14:25,840
back into English, all in .42 
seconds, So faster than me. 

267
00:14:25,840 --> 00:14:30,480
And you can talk and respond. 
And it also supports 42 

268
00:14:30,480 --> 00:14:34,160
different languages. 
So now I can talk with the power

269
00:14:34,160 --> 00:14:36,800
of the Internet in 42 different 
languages. 

270
00:14:36,800 --> 00:14:41,040
Just think about how that drops 
the barriers of trade in Europe.

271
00:14:41,560 --> 00:14:45,040
It's a fascinating technology. 
You just got to think ahead of 

272
00:14:45,040 --> 00:14:48,480
where it's going. 
So we looked at AI and said this

273
00:14:48,480 --> 00:14:51,880
is the future, but we think it's
going to be voice. 

274
00:14:52,360 --> 00:14:54,720
I'll give you another example in
travel specifically. 

275
00:14:55,040 --> 00:14:57,760
Yeah. 
Large language models, A big 

276
00:14:57,760 --> 00:14:59,400
black holes. 
Losing the fortune at the 

277
00:14:59,400 --> 00:15:00,000
moment. 
Yeah. 

278
00:15:00,680 --> 00:15:04,440
So they've created this concept 
called MCPUCP, which is 

279
00:15:04,440 --> 00:15:09,320
basically little bricks that 
convert APIs into bricks that 

280
00:15:09,320 --> 00:15:12,280
the large language models can 
Hoover up and build buildings 

281
00:15:12,280 --> 00:15:15,680
with, shops with. 
So what that means is the 

282
00:15:15,680 --> 00:15:19,200
decision point from making your 
holiday is going to go from the 

283
00:15:19,200 --> 00:15:21,760
form filling on the travel site.
And by the way, that's very 

284
00:15:21,760 --> 00:15:24,040
crap. 
They don't even ask what age you

285
00:15:24,080 --> 00:15:25,640
are, who you are, what money 
you've got. 

286
00:15:25,800 --> 00:15:28,360
They just say where you want to 
go and give you thousands of 

287
00:15:28,360 --> 00:15:31,360
options you have to choose from.
All of that is going out the 

288
00:15:31,360 --> 00:15:34,360
window because the decision 
point will be in within the 

289
00:15:34,360 --> 00:15:38,400
large language model and you 
won't type because typing. 

290
00:15:38,400 --> 00:15:41,360
I want to go on holiday to 
Majorca 7 nights from Manchester

291
00:15:41,560 --> 00:15:46,120
on the 14th of July with my two 
adults and my two kids aged XX 

292
00:15:46,400 --> 00:15:48,400
takes too long, you'll just say 
it. 

293
00:15:49,000 --> 00:15:52,480
So therefore voice will be the 
future of travel because travel 

294
00:15:52,480 --> 00:15:55,440
will be booked within large 
language models and it will be 

295
00:15:55,440 --> 00:15:58,800
done in a spoken format, 
outputting all your offers and 

296
00:15:58,800 --> 00:16:00,920
recommendations to you. 
A prediction. 

297
00:16:00,960 --> 00:16:04,280
Before we dive back into today's
conversation, I want to share 

298
00:16:04,280 --> 00:16:07,400
something important. 
This episode includes a paid 

299
00:16:07,400 --> 00:16:11,480
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300
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I know from my own journey as a 

301
00:16:15,080 --> 00:16:18,480
leader and entrepreneur that 
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302
00:16:18,480 --> 00:16:21,680
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There are seasons where stress, 

303
00:16:21,680 --> 00:16:26,080
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304
00:16:26,080 --> 00:16:29,400
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That's where therapy comes in. 

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Therapy isn't only for people 
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306
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307
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308
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310
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That's why I'm proud to 

311
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312
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318
00:17:17,000 --> 00:17:20,680
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319
00:17:20,680 --> 00:17:22,920
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320
00:17:23,280 --> 00:17:28,640
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322
00:17:32,040 --> 00:17:35,360
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324
00:17:40,560 --> 00:17:47,600
That's betterhelp.com/kingjames 
to get 10% off your first month 

325
00:17:47,600 --> 00:17:50,440
of therapy. 
Once again, this is a paid 

326
00:17:50,440 --> 00:17:53,760
partnership with Better Help and
I encourage you to take that 

327
00:17:53,760 --> 00:17:56,160
first step. 
If you've been thinking about 

328
00:17:56,160 --> 00:18:00,160
it, sometimes the best 
investment you can make these in

329
00:18:00,280 --> 00:18:05,640
yourself. 
So you've got this AI incubator,

330
00:18:06,040 --> 00:18:09,000
and of course it's focused on 
creating new ventures. 

331
00:18:09,320 --> 00:18:14,320
But what would you say makes a 
winning AI startup into these 

332
00:18:14,320 --> 00:18:16,120
worlds? 
OK, let's look at the 

333
00:18:16,120 --> 00:18:20,040
difficulties of AI. 
Anything you create with AI can 

334
00:18:20,040 --> 00:18:23,000
be copied within minutes, if not
hours. 

335
00:18:23,840 --> 00:18:26,840
So therefore you have to have 
speed to market. 

336
00:18:27,400 --> 00:18:30,120
So you have to have an idea 
that's going to take off on AB 

337
00:18:30,200 --> 00:18:33,880
to C virally, probably involved 
in social media or other 

338
00:18:33,880 --> 00:18:36,120
elements like that. 
So you can get to market fast 

339
00:18:36,120 --> 00:18:39,120
and expand. 
Or actually, a sensible AI 

340
00:18:39,120 --> 00:18:43,800
product is AB to B to C product,
where we create the technology 

341
00:18:43,800 --> 00:18:45,960
and you go to businesses. 
We've already got the customers 

342
00:18:46,240 --> 00:18:48,600
because that will connect you 
and create the marketplace and 

343
00:18:48,600 --> 00:18:51,600
get to the customers fast. 
Because the only thing that 

344
00:18:51,600 --> 00:18:55,120
protects your idea is you've got
more scale and more customers 

345
00:18:55,200 --> 00:18:57,920
before the next person behind 
you copying the same idea. 

346
00:18:58,480 --> 00:19:00,360
That's the rules when I'm 
looking for investment. 

347
00:19:00,800 --> 00:19:03,760
Is it a smart management team? 
Is it scalable? 

348
00:19:04,040 --> 00:19:07,880
Ideally it would be B to C 
rather than pure B to C where 

349
00:19:07,880 --> 00:19:10,240
you have to establish a brand 
and get your product to market. 

350
00:19:11,000 --> 00:19:16,120
Interesting, So you've actually 
said that AI can significantly 

351
00:19:16,240 --> 00:19:18,840
reshape employment. 
What does the future 

352
00:19:18,840 --> 00:19:21,760
realistically look like for 
business leaders? 

353
00:19:22,400 --> 00:19:26,880
Well, I'm glad I'm old because 
this is going to be a tough ten 

354
00:19:26,880 --> 00:19:31,440
years for a lot of people. 
It's a turn on its head, the 

355
00:19:31,440 --> 00:19:34,280
world order. 
In the old days we used to look 

356
00:19:34,280 --> 00:19:38,200
down on plumbers and builders 
and people use their hands that 

357
00:19:38,200 --> 00:19:40,800
a lot harder to replace. 
If you're an accountant, you're 

358
00:19:40,800 --> 00:19:43,080
buggered. 
If you're a lawyer, change your 

359
00:19:43,080 --> 00:19:44,400
job now. 
Yeah. 

360
00:19:44,400 --> 00:19:46,680
If you're an admin person, no 
future. 

361
00:19:47,000 --> 00:19:49,640
If you work in a call centre, 
get a new job. 

362
00:19:50,440 --> 00:19:54,360
That's the impact AI is going to
have across multiple sectors 

363
00:19:54,560 --> 00:19:57,440
within the next five years. 
And this isn't 10 years off. 

364
00:19:58,080 --> 00:20:02,920
This is coming fast, fast, fast.
And what will the first wave 

365
00:20:02,920 --> 00:20:06,360
will be will be Co pilots. 
So AI will work with humans to 

366
00:20:06,360 --> 00:20:09,200
make them more efficient. 
But instead of having a hundred 

367
00:20:09,200 --> 00:20:13,600
staff, you only need 50 staff. 
But after a period of time that 

368
00:20:13,600 --> 00:20:16,080
will go down. 
And the biggest fear I have 

369
00:20:16,080 --> 00:20:19,240
about AI is the rich will get 
richer and the poor will get 

370
00:20:19,240 --> 00:20:22,600
poorer, and it will happen so 
fast that our government will be

371
00:20:22,600 --> 00:20:25,040
asleep while it happens to their
society. 

372
00:20:25,800 --> 00:20:31,320
This is a doomsday prediction 
for AI, but you know, let's talk

373
00:20:31,320 --> 00:20:33,840
about a live echo. 
And the ethics? 

374
00:20:33,920 --> 00:20:35,640
Now let's come back about that 
comment. 

375
00:20:35,640 --> 00:20:37,120
Now I'm going to come back on 
that comment. 

376
00:20:37,120 --> 00:20:42,040
It's not doomsday. 
It can go different ways. 

377
00:20:42,040 --> 00:20:44,440
For example, if I got into 
politics and I was in 

378
00:20:44,440 --> 00:20:48,560
government, over the next two to
three years I would enforce a 

379
00:20:48,560 --> 00:20:51,280
four day week across every 
single business. 

380
00:20:51,800 --> 00:20:54,520
You still have to pay everybody 
the same salary, but they only 

381
00:20:54,520 --> 00:20:57,120
work for four days. 
And then five years later, 

382
00:20:57,120 --> 00:21:00,360
they'd probably go down to three
days because we have to share 

383
00:21:00,360 --> 00:21:02,480
the work around. 
Yeah. 

384
00:21:02,560 --> 00:21:04,880
And we have to have a fair 
democracy where everybody's got 

385
00:21:04,880 --> 00:21:07,640
enough money to live. 
I don't want to work live in a 

386
00:21:07,640 --> 00:21:09,400
world where I walk down the 
street and I'm. 

387
00:21:09,400 --> 00:21:11,360
I'm afraid somebody's going to 
stab me because they're poor. 

388
00:21:11,840 --> 00:21:13,960
Yet we have a Great Society in 
the UK. 

389
00:21:13,960 --> 00:21:15,480
We have a great balance of 
wealth. 

390
00:21:15,840 --> 00:21:19,160
We need to maintain that. 
But the government needs to wake

391
00:21:19,160 --> 00:21:23,000
up, start regulating AI, start 
understanding what's going to 

392
00:21:23,000 --> 00:21:26,320
happen, and start coming up some
policies that actually mean it 

393
00:21:26,320 --> 00:21:29,520
does good. 
For example, if you work less, 

394
00:21:29,600 --> 00:21:31,920
you can do more sport. 
If you work less, you can drink 

395
00:21:31,920 --> 00:21:33,880
more coffee. 
If you work less, you can go on 

396
00:21:33,880 --> 00:21:37,120
more holidays. 
So there'll still be jobs, but 

397
00:21:37,120 --> 00:21:39,600
we have to reinvent those jobs. 
It's like the industrial 

398
00:21:39,600 --> 00:21:41,040
revolution. 
Yep. 

399
00:21:41,360 --> 00:21:44,120
When you take the plow away from
somebody and the machine starts 

400
00:21:44,120 --> 00:21:46,120
plowing the land, they need a 
new job. 

401
00:21:46,120 --> 00:21:49,120
When the looms go because the 
machine can go it, they need a 

402
00:21:49,120 --> 00:21:52,000
new job. 
Those jobs came and they will 

403
00:21:52,000 --> 00:21:54,480
come again. 
The problem this time it's the 

404
00:21:54,480 --> 00:21:57,840
speed of the change is probably 
going to overwhelm most 

405
00:21:57,840 --> 00:22:00,520
governments if they don't think 
it through and react. 

406
00:22:00,960 --> 00:22:04,440
Sorry, pessimistic, but also 
vaguely optimistic about the 

407
00:22:04,440 --> 00:22:06,160
future. 
We could have a lovely life 

408
00:22:06,160 --> 00:22:08,600
where most of the work's done by
AI and we just had more leisure 

409
00:22:08,600 --> 00:22:10,120
time. 
Could happen. 

410
00:22:10,280 --> 00:22:13,080
So how do you get to regulate 
what you don't understand? 

411
00:22:13,360 --> 00:22:17,120
I think the problem is most 
governments right now do not 

412
00:22:17,120 --> 00:22:21,320
have the level of understanding 
of AI as the private sector. 

413
00:22:21,560 --> 00:22:25,920
So how can the public sector 
regulate something that they do 

414
00:22:25,920 --> 00:22:27,920
not have enough understanding 
of? 

415
00:22:28,600 --> 00:22:32,000
So first of all, it's more 
people like me have to get 

416
00:22:32,000 --> 00:22:34,880
involved and say what are we 
going to do about this? 

417
00:22:34,880 --> 00:22:36,520
Because otherwise there's a 
doomsday coming. 

418
00:22:37,240 --> 00:22:39,960
So I'm standing for election in 
the next set of elections. 

419
00:22:39,960 --> 00:22:44,000
I hope to get inside the tent 
and start changing from the top.

420
00:22:44,240 --> 00:22:47,400
So we need our own dodge. 
We need to modernize the whole 

421
00:22:47,400 --> 00:22:50,560
of the civil service. 
We need to get loads of experts 

422
00:22:50,560 --> 00:22:54,880
on AI in the tent thinking about
it and how can shape government 

423
00:22:54,880 --> 00:22:57,800
policy. 
So it really is an exercise of 

424
00:22:57,800 --> 00:23:00,720
being in government and 
commerciality together. 

425
00:23:01,040 --> 00:23:03,080
A lot of people say to me, oh, 
well, you'll have a bias. 

426
00:23:03,080 --> 00:23:04,880
You only do it because you want 
to make money from it and 

427
00:23:05,000 --> 00:23:07,800
benefit your businesses. 
Absolute rubbish. 

428
00:23:07,960 --> 00:23:11,880
I've got enough money but yes I 
need to take my business skills 

429
00:23:11,920 --> 00:23:15,160
into government. 
Yes I may have to bring some of 

430
00:23:15,160 --> 00:23:17,720
the people I've worked before 
with to work there and yes they 

431
00:23:17,720 --> 00:23:20,800
may have to be paid. 
But long as you're benefiting 

432
00:23:21,040 --> 00:23:23,360
Mr. Voter, think about what you 
want. 

433
00:23:23,680 --> 00:23:26,120
A load of plunk of politicians 
that have never had proper jobs 

434
00:23:26,120 --> 00:23:28,280
in their lives and only went to 
Oxford and Cambridge and did 

435
00:23:28,280 --> 00:23:32,960
politics or some proper business
people helping shaping the world

436
00:23:33,000 --> 00:23:35,560
and the government. 
And no, I'm not Donald Trump. 

437
00:23:35,880 --> 00:23:38,280
I'm a loudmouth idiot, but I'm 
not that bad. 

438
00:23:38,880 --> 00:23:41,680
Wow. 
So coming, coming back to. 

439
00:23:41,680 --> 00:23:44,520
Business, right? 
Life's echo, right? 

440
00:23:44,800 --> 00:23:49,680
With life's echo, you're viewed 
in digital versions of people 

441
00:23:49,680 --> 00:23:52,680
that can out lead them. 
And what actually inspired this 

442
00:23:52,680 --> 00:23:55,280
idea? 
You've gone to the most scary 

443
00:23:55,280 --> 00:23:58,360
version, Digital Ghost. 
That's not where we came from. 

444
00:23:59,120 --> 00:24:02,120
So where this came from is. 
And again, we were down the pub 

445
00:24:02,560 --> 00:24:05,920
and we'd done a hackathon with 
the Newell River guys and I 

446
00:24:05,920 --> 00:24:08,320
said, I love all this voice 
technology. 

447
00:24:09,120 --> 00:24:12,360
As a politician, the biggest 
problem is I'm disconnected from

448
00:24:12,360 --> 00:24:14,440
my voters because I can't talk 
to them all the time. 

449
00:24:14,840 --> 00:24:17,640
And they went, well, why don't 
we just create an AI avatar of 

450
00:24:17,640 --> 00:24:19,520
you? 
Let's create AI Steve. 

451
00:24:19,560 --> 00:24:23,880
And AI Steve was born that night
and they literally made me talk 

452
00:24:23,880 --> 00:24:26,960
through all my policies. 
Write them all up, upload them 

453
00:24:26,960 --> 00:24:29,840
into a small language model, 
which is, you know, a database 

454
00:24:29,880 --> 00:24:35,000
only this AI can access it then 
can talk to the voters, answer 

455
00:24:35,000 --> 00:24:37,600
any of their questions, tell 
them about my policies. 

456
00:24:38,000 --> 00:24:40,960
And also it captures anything 
they're asking about. 

457
00:24:40,960 --> 00:24:43,560
I don't have a policy for 
prompts it to me. 

458
00:24:43,760 --> 00:24:46,360
And I had a panel of five other 
people we'd sit around the room 

459
00:24:46,360 --> 00:24:49,320
every night and we'd come up new
policies based on what voters 

460
00:24:49,320 --> 00:24:51,800
are asking for. 
But before we launch those 

461
00:24:51,800 --> 00:24:55,520
policies, we also emailed them 
to 1000 commuters going from 

462
00:24:55,520 --> 00:24:58,560
Brighton to London to say, 
right, just do a quick vote on 

463
00:24:58,560 --> 00:25:00,280
this will you? 
Which one's sensible? 

464
00:25:00,280 --> 00:25:02,320
Which one's absolute rubbish? 
Yeah. 

465
00:25:02,320 --> 00:25:05,880
So that we had the common man 
and the common lady's view of 

466
00:25:05,880 --> 00:25:09,480
policies, not just some left 
wing or white wing idiot that 

467
00:25:09,480 --> 00:25:12,360
wanted to come up with a policy,
not just our ideas. 

468
00:25:12,520 --> 00:25:15,240
So policies for the people, by 
the people. 

469
00:25:15,760 --> 00:25:19,000
And I also pledged that unlike 
most politicians who get elected

470
00:25:19,080 --> 00:25:21,120
and disappear to parliament, 
you'd never seen them for four 

471
00:25:21,120 --> 00:25:23,120
years, that I'd always be 
contactable. 

472
00:25:23,120 --> 00:25:28,040
And every major vote I would go 
out to my voters in my local 

473
00:25:28,040 --> 00:25:30,600
area, Brighton, and I'd ask them
which way they want me to vote. 

474
00:25:30,600 --> 00:25:33,360
And if I didn't agree with that,
I could try to persuade them. 

475
00:25:33,800 --> 00:25:35,920
But if they said no, that's how 
we want you to vote. 

476
00:25:36,200 --> 00:25:38,720
I have to vote that way or I 
have to resign. 

477
00:25:38,840 --> 00:25:41,120
That are my options. 
That are the rules of my party. 

478
00:25:41,640 --> 00:25:46,720
So it's a radical retake on 
politics, trying to connect to 

479
00:25:46,720 --> 00:25:50,040
the people using AI, but not AI 
to write the policies. 

480
00:25:50,040 --> 00:25:54,080
Just AI is a communication tool,
and that's a good use of AI, I 

481
00:25:54,080 --> 00:25:56,280
think. 
Anyway, I didn't ask you the 

482
00:25:56,280 --> 00:25:57,680
question. 
That was AI. 

483
00:25:57,680 --> 00:26:01,200
Steve. 
How did that lead you to Lysa? 

484
00:26:01,480 --> 00:26:04,520
Well, actually, again, it sounds
like a lot of stories start in 

485
00:26:04,520 --> 00:26:08,200
restaurants in the pub. 
So my wife was telling somebody 

486
00:26:08,200 --> 00:26:11,720
about AI Steve and saying what 
an egotistical idiot I was. 

487
00:26:11,720 --> 00:26:14,280
And the next thing I'd do is 
download myself entirely. 

488
00:26:14,440 --> 00:26:16,480
And I went, oh, that's not a bad
idea. 

489
00:26:17,240 --> 00:26:19,200
And you can't download yourself 
entirely. 

490
00:26:19,200 --> 00:26:20,960
And that's why it's called 
Life's Echo. 

491
00:26:21,640 --> 00:26:24,680
So what happens is you're 
interviewed over 545 minute 

492
00:26:24,680 --> 00:26:27,080
segments about different parts 
of your life, early life, 

493
00:26:27,080 --> 00:26:30,400
education, your family, your 
jobs, Yeah, your political 

494
00:26:30,400 --> 00:26:33,640
views. 
And you literally chat to the AI

495
00:26:33,640 --> 00:26:36,080
and it's interactive. 
It's got 1000 questions behind 

496
00:26:36,080 --> 00:26:38,680
it, but it builds on what you 
say. 

497
00:26:39,000 --> 00:26:41,560
And only when you stop talking 
does it move on to the next 

498
00:26:41,560 --> 00:26:42,960
question. 
Or you give a short answer, it 

499
00:26:42,960 --> 00:26:45,960
moves on to the next question. 
So it's a very easy way of 

500
00:26:45,960 --> 00:26:48,800
creating a database about your 
life, your views, what's 

501
00:26:48,800 --> 00:26:51,840
happened. 
And then we use AI to write a 

502
00:26:51,840 --> 00:26:55,640
full autobiography with you. 
For you, it's 100 pages long, 50

503
00:26:55,640 --> 00:26:58,000
pages of Word, 50 pages of your 
photos. 

504
00:26:58,440 --> 00:27:02,240
It can be printed out, and that 
becomes a book of your life. 

505
00:27:02,920 --> 00:27:06,200
But here's the interesting bit. 
We all can also clone your 

506
00:27:06,200 --> 00:27:08,040
voice, which we do. 
It only takes a couple of 

507
00:27:08,040 --> 00:27:09,440
minutes. 
Yeah. 

508
00:27:09,680 --> 00:27:12,280
And you can talk to future 
generations. 

509
00:27:12,280 --> 00:27:14,280
They don't want to read your 
boring book. 

510
00:27:14,760 --> 00:27:16,520
Yeah. 
They can just come online and 

511
00:27:16,520 --> 00:27:19,800
chat to you and say, Steve, why 
did you stand to be the first 

512
00:27:19,800 --> 00:27:21,280
AIMP? 
Are you mad? 

513
00:27:21,880 --> 00:27:22,360
Yeah. 
Or. 

514
00:27:22,480 --> 00:27:23,240
Hey. 
Yeah. 

515
00:27:23,520 --> 00:27:26,400
Granddad, where did my money 
come from for my school fees? 

516
00:27:26,640 --> 00:27:30,320
Oh, that's how it got there. 
Because the problem is at the 

517
00:27:30,320 --> 00:27:33,880
moment is you live and you die. 
I'm not religious. 

518
00:27:34,080 --> 00:27:37,960
You live and you die and you 
know something about your dad 

519
00:27:37,960 --> 00:27:40,000
and your mum, you'll know 
something about your 

520
00:27:40,000 --> 00:27:43,080
grandparents. 
You may know the name of your 

521
00:27:43,080 --> 00:27:45,840
great grandparents, but most 
people don't know anything about

522
00:27:45,840 --> 00:27:48,880
our lives or even what they did.
So we've been 3 generations. 

523
00:27:48,880 --> 00:27:50,640
We're right from the face of the
earth. 

524
00:27:51,080 --> 00:27:54,720
That ain't happening for me, so 
I'm leaving a legacy. 

525
00:27:54,960 --> 00:27:56,680
I'm happy enough that people 
leave a legacy. 

526
00:27:56,680 --> 00:28:01,080
It's £199, it's very low cost. 
You get an autobiography and you

527
00:28:01,080 --> 00:28:04,400
get a talking legacy that lasts 
for 100 years and could talk to 

528
00:28:04,400 --> 00:28:06,480
future generations about your 
life. 

529
00:28:06,880 --> 00:28:10,520
I think that's a positive thing.
It is a positive thing, but then

530
00:28:10,520 --> 00:28:15,400
it does raise deep ethical 
questions and concern. 

531
00:28:15,760 --> 00:28:20,680
So where do you you personally 
draw the line between innovation

532
00:28:20,760 --> 00:28:25,240
and responsibility? 
OK, this is So what I did 

533
00:28:25,240 --> 00:28:29,080
because this also worried me 
that we could do a lot of harm 

534
00:28:29,080 --> 00:28:31,240
here. 
How do we make sure we don't 

535
00:28:31,240 --> 00:28:34,520
damage the grieving process? 
So we created an Ethics 

536
00:28:34,520 --> 00:28:37,520
Committee. 
I recruited a well known top 

537
00:28:37,520 --> 00:28:40,960
author in the dying and grieving
process, Janet. 

538
00:28:41,000 --> 00:28:45,000
I recruited Sarah, who's a 
palliative care specialist 

539
00:28:45,560 --> 00:28:48,280
doctor. 
I recruited a Funeral Home 

540
00:28:48,560 --> 00:28:50,480
owner. 
I recruited the old people's 

541
00:28:50,480 --> 00:28:52,840
home owner. 
And we sat around the table for 

542
00:28:52,840 --> 00:28:56,640
literally hours and hours coming
up with Oranga. 

543
00:28:56,640 --> 00:28:58,600
What? 
How do we stop harm here? 

544
00:28:58,600 --> 00:29:01,680
So, for example, you can only 
listen one hour at a time before

545
00:29:01,680 --> 00:29:05,720
it makes you take a break. 
We've generated a whole lot of 

546
00:29:05,720 --> 00:29:10,200
words, keywords to listen for 
that flag up anybody who may be 

547
00:29:10,200 --> 00:29:12,720
in distress. 
And then we send them advice of 

548
00:29:12,720 --> 00:29:15,000
where to go and talk to people 
because we can't physically talk

549
00:29:15,000 --> 00:29:17,600
to them all, but we send them 
advice of where they can get 

550
00:29:17,600 --> 00:29:23,000
help if they're in distress. 
Yeah, we've came up with dying, 

551
00:29:23,440 --> 00:29:27,120
a death policy, for example. 
This has to outlast you by 100 

552
00:29:27,120 --> 00:29:28,680
years. 
So who controls it when you've 

553
00:29:28,680 --> 00:29:30,000
gone? 
Yeah. 

554
00:29:30,040 --> 00:29:32,680
So we've got an executive and a 
deputy executive you appoint 

555
00:29:32,680 --> 00:29:36,280
during your life and when you 
die, they control access because

556
00:29:36,280 --> 00:29:38,920
most of these are very private. 
Only I've made my public. 

557
00:29:39,200 --> 00:29:41,200
Most will only be available to 
the family. 

558
00:29:41,640 --> 00:29:43,200
So you've got to think through 
all these rules. 

559
00:29:43,200 --> 00:29:46,240
We've created a trust fund, so 
we've got enough money to power 

560
00:29:46,240 --> 00:29:49,960
the technology for 100 years. 
So this is sort of things that 

561
00:29:49,960 --> 00:29:53,680
you have to have an Ethics 
Committee for that go when is 

562
00:29:53,960 --> 00:29:56,520
just because you can doesn't 
mean you should. 

563
00:29:57,000 --> 00:29:59,760
So for example, we've kept a 
wave in creating virtual 

564
00:29:59,760 --> 00:30:03,160
holograms because I just think 
it's too dangerous. 

565
00:30:03,880 --> 00:30:07,200
I think it's too addictive. 
I think it's too Jesus, this is 

566
00:30:07,200 --> 00:30:09,800
too real. 
It's a lice echo. 

567
00:30:10,000 --> 00:30:14,000
It's not trying to download you.
It's trying to leave a legacy 

568
00:30:14,280 --> 00:30:17,920
for future generations about 
your life, not a complete 

569
00:30:17,920 --> 00:30:20,800
digital clone of you because 
that would be too scary in my 

570
00:30:20,800 --> 00:30:22,520
opinion. 
Interesting. 

571
00:30:22,880 --> 00:30:28,320
So Speaking of AI adoption, so 
if every business leader listing

572
00:30:28,320 --> 00:30:33,440
today had to integrate AI in the
next 12 months, where should 

573
00:30:33,440 --> 00:30:35,960
they start from? 
I love the way you think. 

574
00:30:35,960 --> 00:30:38,520
It's a it's an option if they 
had to. 

575
00:30:39,160 --> 00:30:42,520
It's not an option. 
If you don't adopt AI, you're 

576
00:30:42,520 --> 00:30:45,040
going to be less efficient, your
competitor, you will go out of 

577
00:30:45,040 --> 00:30:48,600
business. 
So therefore, there's so much AI

578
00:30:48,600 --> 00:30:52,160
coming at you that you probably 
need to sit down, get in some 

579
00:30:52,160 --> 00:30:57,320
consultants, For example, Neuwa 
River AM Patterson offers his 

580
00:30:57,320 --> 00:30:58,400
service. 
So Ian is. 

581
00:30:58,720 --> 00:30:59,560
Yeah. 
Google. 

582
00:31:00,000 --> 00:31:04,160
He spent 28 years at IBM, headed
blockchain, moved to Google, 

583
00:31:04,160 --> 00:31:08,160
headed AI and sustainability. 
This guy is a brain box. 

584
00:31:08,720 --> 00:31:10,680
Yeah. 
And you sit down with him. 

585
00:31:10,680 --> 00:31:14,520
You sit down with somebody in 
your sector understands AI. 

586
00:31:15,120 --> 00:31:16,840
Yeah. 
And then you bring your team in.

587
00:31:17,360 --> 00:31:20,600
Now, you don't just bring it in 
the old guys, you put it in. 

588
00:31:20,720 --> 00:31:23,080
Half of them have to be young. 
Yeah. 

589
00:31:23,120 --> 00:31:25,000
Because they just, the old guys 
won't get it. 

590
00:31:25,600 --> 00:31:27,480
Yeah. 
And the old guys have you do 

591
00:31:27,480 --> 00:31:30,360
bring have to be flexible and 
willing to look at how they 

592
00:31:30,360 --> 00:31:33,360
change their practices because 
you've got to develop a road 

593
00:31:33,360 --> 00:31:34,600
map. 
You've got to stand the art as 

594
00:31:34,600 --> 00:31:36,600
possible. 
And then you've got to create a 

595
00:31:36,600 --> 00:31:40,600
list of bite sized chunks that 
you can do one at a time, 

596
00:31:40,600 --> 00:31:43,960
otherwise you'll never start. 
It's such a massive elephant 

597
00:31:43,960 --> 00:31:46,600
that most people just look at it
and run away scared. 

598
00:31:47,040 --> 00:31:49,960
So you've got to chop it up into
bits, and you've got to use your

599
00:31:49,960 --> 00:31:52,560
own internal results, but you 
probably need some external 

600
00:31:52,800 --> 00:31:55,400
experts to come and help guide 
you through the process. 

601
00:31:56,000 --> 00:32:00,280
So what is it that founders are 
still getting wrong right now 

602
00:32:00,280 --> 00:32:04,760
when it comes to AI adoption? 
What I found is getting wrong. 

603
00:32:05,800 --> 00:32:07,640
I got something wrong with 
Newell Voice. 

604
00:32:08,600 --> 00:32:14,040
We were at least 18 months too 
early because, you know, we 

605
00:32:14,040 --> 00:32:16,680
created something that everybody
went, oh, that's quite clever, 

606
00:32:16,680 --> 00:32:19,920
but couldn't actually see how it
fitted into their busy 

607
00:32:19,920 --> 00:32:23,280
structures. 
And then the obvious user case 

608
00:32:23,320 --> 00:32:26,120
for voice within travel is 
customer services. 

609
00:32:26,120 --> 00:32:30,920
Yeah, because you can scale 
agents from nought to 10,000 in 

610
00:32:30,920 --> 00:32:33,960
a second. 
So no call ever goes unanswered 

611
00:32:34,520 --> 00:32:38,440
and 60% of the enquiries we 
believe could be handled by the 

612
00:32:38,560 --> 00:32:41,120
AI because it's repetitive 
questions, etcetera. 

613
00:32:41,480 --> 00:32:44,600
And even the other 40% are 
passed to human beings to deal 

614
00:32:44,600 --> 00:32:46,480
with, but they already know what
the customer wants. 

615
00:32:47,040 --> 00:32:49,120
To me that was an absolute no 
brainer. 

616
00:32:49,720 --> 00:32:52,760
But then all the businesses 
introduced me to the head of 

617
00:32:52,760 --> 00:32:55,880
customer services and it's like 
Turkey's voting for Christmas. 

618
00:32:55,880 --> 00:32:59,920
It's like I'm not doing that, 
that's my job and I'm going to 

619
00:32:59,920 --> 00:33:01,280
have to get rid of loads of 
people. 

620
00:33:01,600 --> 00:33:05,800
So the first resistance to AI is
if you present it as a cost 

621
00:33:05,800 --> 00:33:10,240
saving, replacing people, people
really don't like it and they 

622
00:33:10,240 --> 00:33:13,080
really don't go for it. 
So we had to work around and 

623
00:33:13,080 --> 00:33:16,480
say, OK, let's use it where they
haven't got. 

624
00:33:17,000 --> 00:33:20,440
So for example, most OTAs and 
most travel agents don't have 

625
00:33:20,440 --> 00:33:23,800
reps in result anymore. 
So we created an AI Rep that 

626
00:33:23,800 --> 00:33:26,240
could guide their customers and 
look after the customers in 

627
00:33:26,240 --> 00:33:27,800
result. 
Big tick like that. 

628
00:33:27,800 --> 00:33:30,440
Not replacing anybody helping me
get more information about my 

629
00:33:30,440 --> 00:33:33,200
customers. 
We created reviews so you could 

630
00:33:33,200 --> 00:33:35,640
just do voice reviews with 
customers about the holidays. 

631
00:33:35,760 --> 00:33:37,800
Big tit like that not replacing 
anybody. 

632
00:33:38,240 --> 00:33:42,000
Yeah, we created the ability to 
send out outbound emails to ask 

633
00:33:42,000 --> 00:33:43,600
customers when they want to go 
next year. 

634
00:33:43,920 --> 00:33:46,800
So instead of they send them 
those boring emails, that one to

635
00:33:46,800 --> 00:33:49,640
many hope they stimulate some 
return to the website. 

636
00:33:49,920 --> 00:33:52,640
We went out and asked them where
do they want to go and put that 

637
00:33:52,640 --> 00:33:54,480
into their database. 
So they're marketing improved. 

638
00:33:55,200 --> 00:33:58,960
So using AI to surround an 
existing business rather than 

639
00:33:58,960 --> 00:34:02,440
tacking the heart of it and 
using it for cost saving is 

640
00:34:02,440 --> 00:34:04,240
where AI is currently being 
adopted. 

641
00:34:04,440 --> 00:34:07,200
That will change, but that's 
where it's currently being used.

642
00:34:07,440 --> 00:34:11,000
And I didn't know that 18 months
ago and it took us about a year 

643
00:34:11,000 --> 00:34:13,920
to get traction because I didn't
realise that people didn't want 

644
00:34:13,920 --> 00:34:16,719
to save money with AI. 
They just want to extend the 

645
00:34:16,719 --> 00:34:18,760
functionalities. 
Interesting. 

646
00:34:19,080 --> 00:34:21,679
So let's talk about your big 
ideas. 

647
00:34:21,679 --> 00:34:25,560
You are a man of big ideas, 
legacy and society, right? 

648
00:34:25,560 --> 00:34:28,159
And of course you are one of 
those. 

649
00:34:28,520 --> 00:34:33,719
Would I say that the pathfinders
when it comes to AI in politics,

650
00:34:34,000 --> 00:34:37,080
AI in democracy? 
And of course you created AI 

651
00:34:37,080 --> 00:34:40,560
Steve to explore AI in politics,
right? 

652
00:34:40,760 --> 00:34:46,320
So what problem would you say 
you are trying to solve and what

653
00:34:46,320 --> 00:34:50,639
problem would you say you have 
been able to solve so far using 

654
00:34:50,639 --> 00:34:53,080
AI Steve? 
OK, I'll tell you what problems 

655
00:34:53,080 --> 00:34:57,280
I would like to solve. 
The biggest problem facing us is

656
00:34:57,560 --> 00:35:01,960
how we generate electricity. 
At the moment, 45% is gas. 

657
00:35:02,280 --> 00:35:05,640
And as we can see from the 
Middle East action, not very 

658
00:35:05,640 --> 00:35:08,400
smart. 
Yeah, so we do have clean 

659
00:35:08,400 --> 00:35:12,640
energy, wind, solar, but the 
biggest clean energy is actually

660
00:35:12,640 --> 00:35:16,560
nuclear. 
And I would build another 10 

661
00:35:16,560 --> 00:35:20,360
nuclear power stations over the 
next 10 years and massively 

662
00:35:20,360 --> 00:35:22,520
invest that. 
Amelia wanted to host a webinar,

663
00:35:22,680 --> 00:35:24,600
but the tool couldn't deliver 
zooming. 

664
00:35:24,920 --> 00:35:28,080
She turned to Webinar Key, an 
expert solution for webinars. 

665
00:35:28,320 --> 00:35:31,480
With seamless setup and 
intuitive design, she delivered 

666
00:35:31,480 --> 00:35:35,280
the perfect webinar. 
Webinar Key host webinars like a

667
00:35:35,280 --> 00:35:39,040
boss. 
If you don't have electricity, 

668
00:35:39,480 --> 00:35:43,960
you can't have the power to 
power AI, you can't have the 

669
00:35:43,960 --> 00:35:47,520
data centers. 
So if you want to be an AI force

670
00:35:47,520 --> 00:35:51,720
and the big opportunity is AI 
will be a global tool, you can 

671
00:35:51,720 --> 00:35:56,000
create global businesses with AI
that may be based in the UK, but

672
00:35:56,000 --> 00:35:58,880
sell their their wares all 
across the world. 

673
00:35:59,280 --> 00:36:02,160
But you can't do that if you 
haven't got an adequate power 

674
00:36:02,160 --> 00:36:05,640
platform. 
So more nuclear immediately to 

675
00:36:05,640 --> 00:36:08,200
power AI. 
Also, I own a business called 

676
00:36:08,200 --> 00:36:11,240
Electric Car Organization 
because I want to clean up the 

677
00:36:11,240 --> 00:36:15,720
planet. 40% of your emissions 
are the gas and the heating in 

678
00:36:15,720 --> 00:36:17,640
your house. 
That's hard to replace because 

679
00:36:17,640 --> 00:36:20,400
gas is 4 times cheaper than 
electricity for heating. 

680
00:36:20,400 --> 00:36:22,600
Your house was probably 3 Times 
Now. 

681
00:36:23,280 --> 00:36:26,320
Yeah, but 28% of your emissions 
are your car. 

682
00:36:26,920 --> 00:36:32,160
Get off your ass. 
Unplug that petrol pump, put in 

683
00:36:32,160 --> 00:36:36,520
a home charger. 58% of us can 
charge that car overnight, so it

684
00:36:36,520 --> 00:36:38,800
doesn't affect the grid. 
Yeah. 

685
00:36:38,800 --> 00:36:41,760
And we've just cleaned up the 
air in our local environments. 

686
00:36:41,760 --> 00:36:43,960
We've cleaned up the air in the 
world. 

687
00:36:44,200 --> 00:36:46,080
And it's another use of 
electricity. 

688
00:36:46,280 --> 00:36:47,960
But you've got to start the 
foundations. 

689
00:36:48,160 --> 00:36:52,120
More nuclear power, more data 
centres, more electric cars. 

690
00:36:52,360 --> 00:36:54,840
Yeah. 
More ambition for the UK to be a

691
00:36:54,840 --> 00:36:58,400
global power of AI. 
Exported our wares because we've

692
00:36:58,400 --> 00:37:00,200
got the brain powers to create 
this stuff. 

693
00:37:00,920 --> 00:37:05,360
So big enough. 
Ambition, You know, let's talk 

694
00:37:05,360 --> 00:37:10,200
about decision making when it 
comes to leadership roles, a lot

695
00:37:10,200 --> 00:37:14,640
of people are now. 
Would I say replacing humans 

696
00:37:14,640 --> 00:37:20,000
when it comes to that driver's 
seat of making decisions? 

697
00:37:20,280 --> 00:37:24,680
But do you think AI can make 
better decisions than humans 

698
00:37:24,680 --> 00:37:26,320
when it comes to leadership 
roles? 

699
00:37:26,840 --> 00:37:31,360
Fundamentally, no, that is 
exactly the wrong use of AIAI. 

700
00:37:32,560 --> 00:37:34,880
Is there to be your copilot is a
leader. 

701
00:37:35,600 --> 00:37:38,560
I'll give you an example. 
So Newell River have a product 

702
00:37:38,560 --> 00:37:43,120
called Mayai and Mayai is about 
creating a business brain and we

703
00:37:43,120 --> 00:37:45,720
upload all the documents. 
You know your accounts, your 

704
00:37:45,720 --> 00:37:49,560
sales packs, your customer 
services, your FAQs, you scrape 

705
00:37:49,560 --> 00:37:53,080
your website and it creates a 
knowledge of your business. 

706
00:37:53,560 --> 00:37:57,640
We then recalled every single 
Zoom Teams meeting and other 

707
00:37:57,640 --> 00:37:59,400
meeting you have and phone call 
you have. 

708
00:38:00,160 --> 00:38:03,320
So everything is captured, 
analysed, and can be fed up to 

709
00:38:03,320 --> 00:38:06,120
the leader to say this is what's
actually going in your business.

710
00:38:06,680 --> 00:38:09,680
But it's the leader's job to 
make the decisions. 

711
00:38:09,680 --> 00:38:13,360
It's the leader's job to show 
leadership to its human team. 

712
00:38:13,800 --> 00:38:16,640
Yep, the leader can use AI to 
communicate. 

713
00:38:16,840 --> 00:38:19,600
For example, we've created a 
town hall function and we've 

714
00:38:19,600 --> 00:38:22,280
cloned that leader's voice so we
can just, you know, write what 

715
00:38:22,280 --> 00:38:24,480
he wants to say or the AI can 
write what it says. 

716
00:38:24,480 --> 00:38:27,280
He edges it, and it goes out to 
all his staff members that are 

717
00:38:27,280 --> 00:38:30,200
fully aware what's going on. 
But leadership and human 

718
00:38:30,200 --> 00:38:33,120
leadership is the ultimate 
power. 

719
00:38:33,120 --> 00:38:36,920
AI is just an enabler. 
Yeah, it can't. 

720
00:38:37,440 --> 00:38:39,760
If you want to sell to a human, 
I'll never use AI. 

721
00:38:39,760 --> 00:38:42,960
I'll use a fellow human. 
If you want to do customer 

722
00:38:42,960 --> 00:38:45,120
services where the human's 
trying to find information 

723
00:38:45,400 --> 00:38:49,760
perfectly valuable to use AI. 
So you've just got to understand

724
00:38:49,760 --> 00:38:53,800
that humans want to work with 
humans, and AI is enabler, not a

725
00:38:53,800 --> 00:38:55,880
replacer. 
And the day it starts making 

726
00:38:55,880 --> 00:38:58,480
decisions about things, we're in
deep shit. 

727
00:38:59,200 --> 00:39:02,040
Oh yeah, deep shit. 
I need some deep sick. 

728
00:39:02,040 --> 00:39:06,760
So Speaking of legacy, Speaking 
of legacy, you've actually said 

729
00:39:06,760 --> 00:39:09,040
it. 
Here that most people are 

730
00:39:09,040 --> 00:39:11,600
forgotten within just three 
generations. 

731
00:39:12,000 --> 00:39:15,120
Why does that really matter? 
Because we have egos. 

732
00:39:16,440 --> 00:39:18,840
Yeah. 
So yeah, I live my life. 

733
00:39:19,040 --> 00:39:21,240
I want to leave. 
The legs and alter egos it's. 

734
00:39:22,480 --> 00:39:23,960
My ego. 
That's too fair. 

735
00:39:24,480 --> 00:39:28,920
We've done a lot of research on 
LYS echo and the UK is a test 

736
00:39:28,920 --> 00:39:33,160
bed, but it's got 10 times 
better reaction in the US 

737
00:39:33,440 --> 00:39:36,480
because they have bigger egos. 
We all think, oh, we haven't 

738
00:39:36,480 --> 00:39:39,280
done enough to record an 
autopilot feed, we don't know 

739
00:39:39,280 --> 00:39:40,800
enough. 
So other generations that care 

740
00:39:40,800 --> 00:39:44,280
about this bullshit, Yeah, 
listen to the Americans. 

741
00:39:44,280 --> 00:39:48,280
They love the concept and also 
go to some other cultures like 

742
00:39:48,640 --> 00:39:51,800
Arabic cultures where 
storytelling and the heritage is

743
00:39:51,800 --> 00:39:54,960
a big part of their culture. 
So again, they love the product.

744
00:39:55,160 --> 00:39:58,520
It's only us odd little humans 
in the UK that don't have the 

745
00:39:58,520 --> 00:40:01,520
egos to say actually I should 
leave a legacy. 

746
00:40:02,160 --> 00:40:05,600
So how should founders, how 
should entrepreneurs think 

747
00:40:05,600 --> 00:40:09,440
differently about wealth versus 
impact anybody? 

748
00:40:09,440 --> 00:40:12,280
Wants wealth. 
First make your money be rich, 

749
00:40:12,280 --> 00:40:15,000
then worry about impact. 
The only thing that matters is 

750
00:40:15,000 --> 00:40:18,200
money, because that's how you 
measure success in our society. 

751
00:40:18,640 --> 00:40:20,720
Yeah. 
Once you have enough money, then

752
00:40:20,720 --> 00:40:22,000
you can have a social 
conscience. 

753
00:40:22,000 --> 00:40:23,280
And that's typical of me. 
Yeah. 

754
00:40:23,720 --> 00:40:26,880
I've got money, so I can afford 
to worry about the planet. 

755
00:40:26,880 --> 00:40:30,200
I can afford to have a loss 
making business, electric car 

756
00:40:30,200 --> 00:40:33,600
organization, not-for-profit. 
I can afford to stand for 

757
00:40:33,600 --> 00:40:36,960
politics. 
I can afford to actually do what

758
00:40:36,960 --> 00:40:40,920
I think is right with humanity 
because I've got my life 

759
00:40:40,920 --> 00:40:42,520
covered. 
My base wealth is there. 

760
00:40:43,080 --> 00:40:45,880
Yeah, that's a really arrogant 
thing to say, but it's the 

761
00:40:45,880 --> 00:40:48,320
truth. 
Yeah, You shouldn't trust a 

762
00:40:48,320 --> 00:40:51,280
politician that doesn't have 
enough money to be a politician 

763
00:40:51,520 --> 00:40:54,240
because they're going to take 
the back and and screw you over.

764
00:40:54,240 --> 00:40:59,200
That is very true. 
So if AI allows people to leave 

765
00:40:59,200 --> 00:41:01,640
on, how does that change how we 
think? 

766
00:41:01,640 --> 00:41:07,280
About time, purpose and meaning.
AI doesn't allow the people live

767
00:41:07,280 --> 00:41:09,680
on. 
You live, you die, you're dead. 

768
00:41:10,160 --> 00:41:12,000
It's an echo. 
Yeah. 

769
00:41:12,080 --> 00:41:15,200
And I think we're a long way off
from being able to digitally 

770
00:41:15,200 --> 00:41:17,440
clone ourselves. 
And I'm don't sure many people, 

771
00:41:17,440 --> 00:41:20,080
I'm not sure many people want to
be digitally cloned so they live

772
00:41:20,080 --> 00:41:22,080
forever. 
It's not something I want. 

773
00:41:22,720 --> 00:41:24,560
I want to enjoy my life while 
I'm here. 

774
00:41:24,880 --> 00:41:27,480
I want to leave a legacy. 
And once I'm dead, I'm dead. 

775
00:41:27,480 --> 00:41:29,640
See you later. 
It's over to the kids, and 

776
00:41:29,640 --> 00:41:32,480
that's my legacy. 
My family are my legacy. 

777
00:41:32,480 --> 00:41:35,600
They are my future and their 
kids are their future. 

778
00:41:35,760 --> 00:41:38,040
You have your time. 
You bug them off and you die. 

779
00:41:38,760 --> 00:41:42,480
Interesting. 
So Speaking of AI powered 

780
00:41:42,480 --> 00:41:46,920
businesses, so we keep hearing 
about AI native businesses, AI 

781
00:41:46,920 --> 00:41:50,920
powered businesses. 
What does a truly AI powered 

782
00:41:50,920 --> 00:41:53,040
business look like looking into 
the future? 

783
00:41:53,040 --> 00:41:55,960
Say OK the next 5 to 10 years. 
Right. 

784
00:41:56,360 --> 00:42:00,520
It's not 5 to 10 years off. 
This already exists. 

785
00:42:00,560 --> 00:42:03,600
There's big businesses in 
America run by one person using 

786
00:42:03,600 --> 00:42:05,520
AI resource all over the 
business. 

787
00:42:05,520 --> 00:42:08,440
Only him. 
Yeah, it's called Everett. 

788
00:42:08,640 --> 00:42:11,560
Have a look at it again. 
Newell River are building tools 

789
00:42:11,560 --> 00:42:14,280
and saying right here's a sales 
function, here's an accounting 

790
00:42:14,280 --> 00:42:18,480
function using AI, here's a 
reporting function, here's a 

791
00:42:18,480 --> 00:42:21,560
customer services function. 
Now what business do you want to

792
00:42:21,560 --> 00:42:23,120
run? 
Business leader, because here's 

793
00:42:23,120 --> 00:42:26,440
all your tools to go and play 
with and if you can go into 42 

794
00:42:26,440 --> 00:42:30,920
different languages and the 
Europe suddenly becomes a very 

795
00:42:30,920 --> 00:42:34,760
local, very attractive, very 
large market. 

796
00:42:35,280 --> 00:42:37,760
Yet that's never existed before 
because the language barrier 

797
00:42:37,760 --> 00:42:42,480
stopped you going to Estonia or 
to Russia or to the Ukraine or 

798
00:42:42,480 --> 00:42:45,360
to wherever. 
That is all disappearing. 

799
00:42:45,400 --> 00:42:48,760
And that technology is available
today, young man. 

800
00:42:49,280 --> 00:42:51,800
So think about what business you
want to do, think about how 

801
00:42:51,800 --> 00:42:53,880
you're going to promote it with 
social media, think about how 

802
00:42:53,880 --> 00:42:57,360
you can promote it on podcasts, 
and then go and build it. 

803
00:42:58,200 --> 00:43:02,480
Interesting. 
So Speaking of a business from 

804
00:43:02,720 --> 00:43:06,600
ACF OS lens, right, So we would 
be considering the financial 

805
00:43:06,600 --> 00:43:10,400
risks in AI. 
So from ACF OS lens, what are 

806
00:43:10,400 --> 00:43:14,080
the biggest financial risks that
leaders should be thinking about

807
00:43:14,080 --> 00:43:18,320
when investing in AI? 
The problem investing AI at the 

808
00:43:18,320 --> 00:43:21,440
moment is there's so many ideas 
and it's developing so fast and 

809
00:43:21,440 --> 00:43:24,840
it's so easy to copy. 
It's really hard to spot the 

810
00:43:24,840 --> 00:43:29,040
winners and only back winners. 
So I have a policy in Newell 

811
00:43:29,040 --> 00:43:32,040
River that will launch 10 
businesses, and I hope 2 are 

812
00:43:32,040 --> 00:43:35,640
superstars. 
I hope 2 survive, and I probably

813
00:43:35,640 --> 00:43:37,920
expect 6 to fail. 
So. 

814
00:43:38,080 --> 00:43:42,080
And you have to fail fast. 
So recognize something's failing

815
00:43:42,080 --> 00:43:45,800
and stop the funding before you 
burn too much money and make 

816
00:43:45,800 --> 00:43:48,000
sure you plow the money into the
ones that are working. 

817
00:43:48,480 --> 00:43:51,480
So you cannot predict success at
the outcome. 

818
00:43:51,800 --> 00:43:55,560
You have to monitor, set KPIs, 
understand where to pull the 

819
00:43:55,560 --> 00:43:58,720
plug, understand when to switch 
the money you're investing into 

820
00:43:58,720 --> 00:44:01,800
the more successful project 
because everything has to be a 

821
00:44:01,800 --> 00:44:03,200
gambling in AI. 
It's too early. 

822
00:44:03,200 --> 00:44:05,560
It's too fast. 
Yeah, it's impossible to 

823
00:44:05,560 --> 00:44:07,400
predict, so you have to go with 
it. 

824
00:44:07,400 --> 00:44:10,160
Go with gut judgement and be 
flexible. 

825
00:44:11,480 --> 00:44:13,440
And of course, you know, 
Speaking of being flexible, you 

826
00:44:13,440 --> 00:44:16,720
talk about monitoring important 
KPIs metrics. 

827
00:44:16,880 --> 00:44:18,800
So. 
So what metrics actually matter 

828
00:44:18,800 --> 00:44:20,760
when building AI driven 
businesses? 

829
00:44:21,400 --> 00:44:23,840
Custom acquisition, custom 
acquisition, custom acquisition 

830
00:44:23,840 --> 00:44:26,840
and custom acquisition all. 
That. 

831
00:44:27,400 --> 00:44:31,080
Are you scaling faster than 
anybody else? 

832
00:44:31,160 --> 00:44:33,480
Because once you've got the 
customers, as I said before, 

833
00:44:33,480 --> 00:44:36,600
anybody can copy your idea. 
They can't nick your customers 

834
00:44:36,600 --> 00:44:38,720
Once the customers are signed up
for your product. 

835
00:44:39,040 --> 00:44:41,600
And most customers, once they 
got used to something, don't 

836
00:44:41,600 --> 00:44:46,000
move the user of the ChatGPT are
not using Gemini, using the 

837
00:44:46,000 --> 00:44:50,200
Gemini are not using ChatGPT 
using the perplexity are not 

838
00:44:50,200 --> 00:44:53,320
using the other two. 
Once you've got a customer, you 

839
00:44:53,320 --> 00:44:55,680
tend to keep them because 
dislike your iPhone. 

840
00:44:55,920 --> 00:44:58,160
I never have an Android phone 
because I've been using an 

841
00:44:58,160 --> 00:45:01,680
iPhone too long. 
So customers, customers and 

842
00:45:01,680 --> 00:45:04,920
customers, the faster you scale,
the more customers you have, the

843
00:45:04,920 --> 00:45:08,640
more chance you've got success. 
But don't blow loads of money 

844
00:45:08,640 --> 00:45:11,720
getting those customers. 
So the more you've got a social 

845
00:45:11,720 --> 00:45:15,400
media play rather than Google 
advertising, the more attractive

846
00:45:15,400 --> 00:45:17,720
you are. 
The more you're using podcasts, 

847
00:45:17,720 --> 00:45:22,440
PR and advertising in a social 
channels rather than additional 

848
00:45:22,720 --> 00:45:26,440
printed advertiser or newspapers
or TV adverts, the more 

849
00:45:26,440 --> 00:45:29,520
attractive you are. 
So it's all about getting those 

850
00:45:29,520 --> 00:45:33,440
customers, understanding modern 
channels to market and it's not 

851
00:45:33,440 --> 00:45:36,120
TV. 
People don't watch TV like they 

852
00:45:36,120 --> 00:45:39,040
used to. 
It's now cash up TV where I cut 

853
00:45:39,040 --> 00:45:42,200
all the adverts out. 
So you've got to think about how

854
00:45:42,200 --> 00:45:46,080
you scale your business and it's
all about using social media 

855
00:45:46,080 --> 00:45:49,280
channels, using influencers and 
understanding the power of 

856
00:45:49,280 --> 00:45:51,640
influencers. 
So that's why I'm piling into 

857
00:45:51,640 --> 00:45:54,680
the influencer market because I 
think the next big travel 

858
00:45:54,680 --> 00:45:57,640
company will be influences 
becoming travel agents 

859
00:45:57,640 --> 00:46:00,680
themselves or pushing their 
recommendations, generating that

860
00:46:00,680 --> 00:46:03,080
dream into a price compulsive 
site we've built. 

861
00:46:03,320 --> 00:46:06,800
And that price compulsive site 
creates a funnel of demand from 

862
00:46:06,800 --> 00:46:10,200
dream, which influences a great 
at stimulating actually into 

863
00:46:10,200 --> 00:46:12,600
booking. 
Because at the moment none of 

864
00:46:12,600 --> 00:46:16,080
those videos create bookings. 
They only create awareness and 

865
00:46:16,080 --> 00:46:18,520
the desire to go on holiday. 
That needs to change. 

866
00:46:18,520 --> 00:46:21,160
And again, I've got a business 
looking at how to change that 

867
00:46:21,360 --> 00:46:24,800
because for me it's obvious. 
Nothing be subject to holiday. 

868
00:46:28,520 --> 00:46:31,840
Nothing great. 
Big best things going, viable 

869
00:46:31,840 --> 00:46:34,760
projector on social media. 
You're right there. 

870
00:46:35,760 --> 00:46:40,400
Well, you know, Speaking of 
innovation versus profitability,

871
00:46:40,400 --> 00:46:43,080
so. 
How should founders balance 

872
00:46:43,120 --> 00:46:48,000
innovation, you know spend with 
profitability in on certain 

873
00:46:48,000 --> 00:46:51,240
markets? 
You also remember where I 

874
00:46:51,240 --> 00:46:55,520
started from, Cash is king. 
You don't go bust because you're

875
00:46:55,520 --> 00:46:58,320
not making a profit, you go bust
because you're spending your 

876
00:46:58,320 --> 00:47:02,720
cash too fast. 
So founders need to raise enough

877
00:47:02,720 --> 00:47:06,040
money every stage to make sure 
they've always got a 12 month 

878
00:47:06,040 --> 00:47:09,920
runway to pay their staff. 
Because if you get down to six 

879
00:47:09,920 --> 00:47:11,440
months, you get down to three 
months. 

880
00:47:11,800 --> 00:47:15,000
Any investors can look at that 
and go, ha, ha, ha, ha, I can 

881
00:47:15,000 --> 00:47:16,800
have your trousers down on your 
valuation. 

882
00:47:17,440 --> 00:47:22,240
So you have to manage your cash.
I also do a lot of work in early

883
00:47:22,240 --> 00:47:24,600
stages with businesses where I 
say, right, you're working for 

884
00:47:24,600 --> 00:47:27,800
sort of equity, not paying your 
cash until this business has got

885
00:47:27,800 --> 00:47:30,640
off the ground. 
So I work out a day rate for 

886
00:47:30,640 --> 00:47:32,280
you. 
I'll allocate your number of 

887
00:47:32,280 --> 00:47:35,680
shares, our value of the 
business, say 500,000 LB. 

888
00:47:35,960 --> 00:47:38,760
Your, your work is at 500 LB. 
Yep. 

889
00:47:38,760 --> 00:47:41,600
So if you do 5G worth of work, 
you get 1%. 

890
00:47:41,960 --> 00:47:44,560
And how many days you've got to 
do for 5G worth of work? 

891
00:47:45,400 --> 00:47:47,200
Yeah. 
So you get people to work for 

892
00:47:47,200 --> 00:47:50,280
nothing for shares because they 
also believe in the idea. 

893
00:47:50,680 --> 00:47:54,200
And that also shows they've got 
commitment before they just jump

894
00:47:54,200 --> 00:47:55,640
in and take a salary from the 
business. 

895
00:47:56,040 --> 00:48:00,120
And quite often I leave people 
in their existing jobs taking 

896
00:48:00,120 --> 00:48:02,880
salaries for the first six 
months to a year, working as a 

897
00:48:02,880 --> 00:48:05,480
side hustle because I don't want
their overhead. 

898
00:48:06,200 --> 00:48:09,280
But when they do come, I know 
the business is big enough to 

899
00:48:09,280 --> 00:48:10,840
take their salary and 
everybody's happy. 

900
00:48:11,440 --> 00:48:12,800
So there's lots of tricks of the
trade. 

901
00:48:12,800 --> 00:48:14,560
But the key thing is cash is 
king. 

902
00:48:14,800 --> 00:48:17,240
Don't allow too much cash, don't
spend it too fast. 

903
00:48:17,480 --> 00:48:20,600
Make sure you've got a runway. 
Make sure people committed by 

904
00:48:20,600 --> 00:48:22,720
doing sweat equity as well as 
cash work. 

905
00:48:23,120 --> 00:48:25,360
Any investor that comes along 
and just gives you cash is 

906
00:48:25,640 --> 00:48:28,400
probably a waste of time. 
They also need to give you their

907
00:48:28,400 --> 00:48:31,440
black book of contacts. 
So look at who you're taking 

908
00:48:31,440 --> 00:48:34,680
money from and saying I don't 
just want their money, I want 

909
00:48:34,680 --> 00:48:36,800
their assistance. 
Once they've given you their 

910
00:48:36,800 --> 00:48:39,440
money, they tend to help you, 
funny enough. 

911
00:48:41,320 --> 00:48:43,400
Yeah, that's you. 
But of course, you know, I'll 

912
00:48:43,400 --> 00:48:46,800
give you this. 
Revenues, vanity, profit, 

913
00:48:46,800 --> 00:48:51,400
insanity, and cash is king. 
Cash, if you wish, is reality. 

914
00:48:51,720 --> 00:48:53,200
So I love that. 
I love that. 

915
00:48:53,400 --> 00:48:57,160
So Speaking of wealth creation, 
where do you see the biggest 

916
00:48:57,160 --> 00:49:00,840
wealth creation opportunities 
over the next decade? 

917
00:49:01,520 --> 00:49:04,480
Sadly, the rich will get richer,
the poor will get poorer. 

918
00:49:05,160 --> 00:49:08,560
So look at the superpowers that 
you've got in AI already. 

919
00:49:08,560 --> 00:49:14,600
So five companies in the US make
up 50% of the value of the US 

920
00:49:14,600 --> 00:49:18,120
stock market. 
They're all AI based businesses.

921
00:49:18,480 --> 00:49:23,920
Yeah, open AI, et cetera. the US
is 50% of the world's stock 

922
00:49:23,920 --> 00:49:29,080
market. 
So 25% of the world's wealth is 

923
00:49:29,080 --> 00:49:31,880
invested into five AI 
businesses. 

924
00:49:32,400 --> 00:49:35,080
Now they're just going to get 
bigger and bigger and bigger. 

925
00:49:35,720 --> 00:49:40,360
But here's the opportunity. 
So an AI engine is like an 

926
00:49:40,360 --> 00:49:42,800
engine of the car. 
It doesn't do anything unless 

927
00:49:42,800 --> 00:49:44,320
you've got a car built around 
it. 

928
00:49:44,880 --> 00:49:46,920
So who's going to build the 
cars? 

929
00:49:47,120 --> 00:49:49,160
What's the color of the car? 
What's the shape of the car? 

930
00:49:49,160 --> 00:49:51,120
How many doors has it got? 
What's the SAT NAV? 

931
00:49:51,680 --> 00:49:54,680
That is the business application
of AI. 

932
00:49:55,160 --> 00:49:59,000
So all the products we build 
have interchangeable engines. 

933
00:49:59,000 --> 00:50:03,120
We can change from Gemini to GDP
to, you know, perplexity, 

934
00:50:03,120 --> 00:50:07,680
whatever, but the skill is 
understanding how to embed that 

935
00:50:07,680 --> 00:50:11,240
product into a business, into a 
business user case, how you 

936
00:50:11,240 --> 00:50:14,160
design that car. 
And those cars will be designed 

937
00:50:14,160 --> 00:50:18,200
by smaller businesses that are 
more flexible, understand the 

938
00:50:18,200 --> 00:50:20,960
business market they're trying 
to work with because of the 

939
00:50:20,960 --> 00:50:22,800
massive companies will never get
to that. 

940
00:50:23,360 --> 00:50:26,160
So you're either going to be 
really, really big or you're 

941
00:50:26,160 --> 00:50:29,400
going to be small and flexible, 
understand your local market and

942
00:50:29,400 --> 00:50:32,680
build AI into that local market 
and productize it and sell it to

943
00:50:32,680 --> 00:50:34,960
multiple countries is my 
prediction. 

944
00:50:36,000 --> 00:50:39,400
Amazing. 
So let's speak your brain right 

945
00:50:39,400 --> 00:50:42,520
now. 
You know, let's get some juice 

946
00:50:42,520 --> 00:50:46,960
from your human personal edge. 
So, Speaking of your world, to 

947
00:50:46,960 --> 00:50:50,800
you behind all of the 
innovation, what personal 

948
00:50:50,800 --> 00:50:54,560
experiences have shaped your own
personal worldview? 

949
00:50:55,480 --> 00:51:01,120
The first one was taking a year 
out at the age of 25, so I was 

950
00:51:01,120 --> 00:51:03,800
getting engaged. 
I was saving up to buy a house 

951
00:51:04,280 --> 00:51:07,320
and I was offered my first 
director role at Intersun to be 

952
00:51:07,320 --> 00:51:10,120
finance director. 
And I had a meltdown. 

953
00:51:10,520 --> 00:51:13,320
I went whoa, whoa, whoa. 
I said I was going to travel the

954
00:51:13,320 --> 00:51:16,040
world and go around the world. 
So I went in the next day to a 

955
00:51:16,040 --> 00:51:19,000
guy called Peter Long, resigned 
the day after he made me a 

956
00:51:19,000 --> 00:51:21,080
director. 
And he said you'll never get a 

957
00:51:21,080 --> 00:51:22,920
job again. 
You're ruining your career. 

958
00:51:23,360 --> 00:51:26,560
And I went off around the world 
and it taught me independence. 

959
00:51:26,560 --> 00:51:28,640
It taught me the ability to take
risks. 

960
00:51:29,200 --> 00:51:32,080
And I came back a year later and
he gave me more money in the 

961
00:51:32,080 --> 00:51:35,600
same job, but as I said, it only
lasted 5 days before the company

962
00:51:35,600 --> 00:51:38,400
went bust. 
So that was a wake up call. 

963
00:51:38,840 --> 00:51:43,160
But having the balls to do what 
I wanted to do and take that 

964
00:51:43,160 --> 00:51:46,960
year out set my attitude for the
rest of my life. 

965
00:51:47,480 --> 00:51:51,560
I will work, I will work hard, 
but there's more to work. 

966
00:51:51,640 --> 00:51:54,040
And if I'm not enjoying my life 
and I'm not enjoying what I'm 

967
00:51:54,040 --> 00:51:56,520
doing, I'm out of it. 
Interesting. 

968
00:51:57,200 --> 00:52:00,160
Now up next, there's mental 
resilience. 

969
00:52:00,560 --> 00:52:03,720
So building at this level comes 
with a lot of pressure. 

970
00:52:04,240 --> 00:52:06,600
How do you stay mentally 
resilient? 

971
00:52:07,200 --> 00:52:09,920
I think experience, to be 
honest, we all get, I still get 

972
00:52:09,920 --> 00:52:11,840
stressed, I still worry about 
things. 

973
00:52:11,840 --> 00:52:14,360
I still wake up in the middle of
the night worrying about things.

974
00:52:15,240 --> 00:52:18,120
But as you get a little bit old,
I hate saying older. 

975
00:52:18,480 --> 00:52:20,080
I used to hate people saying 
this. 

976
00:52:20,120 --> 00:52:22,240
Oh, when you get older, you'll 
understand a bit more. 

977
00:52:22,720 --> 00:52:27,520
Well, sometimes they're right. 
And as you get older, you do get

978
00:52:27,560 --> 00:52:30,520
more because you've been through
the knocks. 

979
00:52:31,040 --> 00:52:33,880
I've had business failures. 
I've had businesses collapse 

980
00:52:33,880 --> 00:52:38,240
during the Gulf War on me. 
And that teaches the resilience.

981
00:52:38,240 --> 00:52:41,440
It teaches that there is a job 
the next day to do. 

982
00:52:41,440 --> 00:52:44,200
There is money that you can 
bring back in to support your 

983
00:52:44,200 --> 00:52:47,000
household. 
But you know, being young is 

984
00:52:47,000 --> 00:52:50,360
tough, having a mortgage is 
tough, having kids that drain 

985
00:52:50,360 --> 00:52:53,840
your cash is tough. 
And risking that and doing 

986
00:52:53,840 --> 00:52:56,000
entrepreneurial stuff when 
you've got a family, you've got 

987
00:52:56,000 --> 00:52:59,640
a mortgage, is tough. 
And generally, I'd say don't do 

988
00:52:59,640 --> 00:53:02,720
it. 
Yeah, do a side hustle with your

989
00:53:02,720 --> 00:53:05,760
current job, get it to a scale 
where it's got enough money to 

990
00:53:05,760 --> 00:53:10,960
pay you, and then take the jump.
And then take the risk because 

991
00:53:11,560 --> 00:53:13,920
entrepreneurial life can be 
extremely lonely. 

992
00:53:14,000 --> 00:53:16,800
Who do you talk to at the top? 
There's nobody above you. 

993
00:53:17,040 --> 00:53:18,680
You're the only one making the 
decisions. 

994
00:53:19,160 --> 00:53:21,120
Yeah, that is a tough place to 
be. 

995
00:53:21,280 --> 00:53:25,640
It has massive rewards, but it 
can also damage your wealth, 

996
00:53:25,720 --> 00:53:28,560
damage your health and damage 
your social life. 

997
00:53:28,920 --> 00:53:32,480
Yeah, I'm on a second marriage 
and that's my biggest regret is 

998
00:53:32,480 --> 00:53:36,360
I messed up my first marriage 
because of my work. 

999
00:53:36,800 --> 00:53:38,520
And I'll never allow that happen
again. 

1000
00:53:39,080 --> 00:53:40,800
And I'm lucky to have a great 
second wife. 

1001
00:53:40,800 --> 00:53:42,200
Most people don't get that 
lucky. 

1002
00:53:42,680 --> 00:53:45,800
So yeah, be be aware of what you
wish for. 

1003
00:53:47,760 --> 00:53:51,120
Be careful what you reach. 
For so So what? 

1004
00:53:51,120 --> 00:53:57,240
Would you say is 1 belief that 
you once held strongly but with 

1005
00:53:57,240 --> 00:54:00,560
the passage of time you have? 
Changed your mind about it now. 

1006
00:54:01,360 --> 00:54:04,600
I'm not sure it's a belief. 
It's an approach to building the

1007
00:54:04,600 --> 00:54:07,400
team. 
So when I was young I thought I 

1008
00:54:07,400 --> 00:54:09,480
was brilliant and I thought all 
people like me would be 

1009
00:54:09,480 --> 00:54:11,040
brilliant and I'll put them into
my team. 

1010
00:54:11,600 --> 00:54:13,800
Absolute disaster. 
Do not do that. 

1011
00:54:14,480 --> 00:54:16,920
As you get older, you realize 
that you have to. 

1012
00:54:16,920 --> 00:54:19,280
If you're the leader, you have 
to counterbalance yourself. 

1013
00:54:19,800 --> 00:54:22,400
So I'm Mr. Fool, I'm Mr. Charge 
Ahead. 

1014
00:54:22,400 --> 00:54:26,200
I'm Mr. Let's do it yesterday. 
And I need cautious people 

1015
00:54:26,200 --> 00:54:28,600
around me. 
So in a holiday group, I had a 

1016
00:54:28,600 --> 00:54:30,960
guy called Bill Adams, Mr. Half 
full question everything. 

1017
00:54:31,280 --> 00:54:34,840
I've always had Miserables, 
bugger finance directors that 

1018
00:54:34,840 --> 00:54:37,880
question everything. 
I always have a management team 

1019
00:54:38,000 --> 00:54:40,920
that question everything. 
The worst thing you can ever be 

1020
00:54:40,920 --> 00:54:43,800
is a strong personality leading 
the business with no controls 

1021
00:54:43,800 --> 00:54:47,000
around you. 
You've got to put people around 

1022
00:54:47,000 --> 00:54:50,520
you that balance you control 
you, and then you have a team. 

1023
00:54:50,520 --> 00:54:53,200
And when you have a team, you've
got a chance of winning. 

1024
00:54:54,040 --> 00:54:56,480
Doesn't mean you're going to 
win, but you've got a good and 

1025
00:54:56,480 --> 00:54:59,480
better chance of winning because
you counterbalance to the leader

1026
00:54:59,680 --> 00:55:02,280
with other people and put the 
right structures in place. 

1027
00:55:02,680 --> 00:55:04,840
And I guess that comes from 
corporate life and what I've got

1028
00:55:04,840 --> 00:55:08,200
taught there. 
But I'd advise all entrepreneurs

1029
00:55:08,200 --> 00:55:11,240
that you need it more than most.
Look at Donald Trump for 

1030
00:55:11,240 --> 00:55:14,680
example. 
Who is not controlling Donald 

1031
00:55:14,680 --> 00:55:17,720
Trump in the White House? 
Who is allowing that idiot to 

1032
00:55:17,720 --> 00:55:21,360
put pictures up of him as Jesus 
Christ queuing people? 

1033
00:55:21,640 --> 00:55:24,640
What Muppets are in charge at 
the White House? 

1034
00:55:24,760 --> 00:55:27,720
What's going on? 
Surely I understand he's a big 

1035
00:55:27,720 --> 00:55:31,440
bad naughty, but needs some 
people around in to control him.

1036
00:55:32,000 --> 00:55:34,360
So come on guys, where's the US 
team? 

1037
00:55:35,760 --> 00:55:39,840
There I tell Americans I love 
America, but I love to watch 

1038
00:55:39,840 --> 00:55:44,480
America from outside of America 
you know it's lovely watching 

1039
00:55:44,480 --> 00:55:46,840
America outside of America 
Let's. 

1040
00:55:46,840 --> 00:55:49,240
Look at contrast to America 
though. 

1041
00:55:49,240 --> 00:55:51,080
Yeah, let's pick up on that 
point. 

1042
00:55:51,400 --> 00:55:56,280
America is a dollar ocracy where
the last 8 presidents have all 

1043
00:55:56,280 --> 00:55:58,080
been millionaires before they 
got elected. 

1044
00:55:58,080 --> 00:56:01,680
So you can't be in politics in 
America unless you got money. 

1045
00:56:01,680 --> 00:56:04,000
Yeah, but at least some of them 
are business people. 

1046
00:56:04,520 --> 00:56:08,920
In the UK the last nine prime 
ministers all went to Oxford and

1047
00:56:08,920 --> 00:56:12,240
Cambridge and have a school tie 
and quite often went to Eton and

1048
00:56:12,240 --> 00:56:14,440
have never done a job in their 
life yet. 

1049
00:56:14,720 --> 00:56:16,880
And in politics to be 
politicians. 

1050
00:56:16,880 --> 00:56:18,520
I think I choose America. 
Thanks. 

1051
00:56:18,920 --> 00:56:22,080
And look at the consequences of 
our government because we don't 

1052
00:56:22,080 --> 00:56:25,200
have proper people in our 
business and don't have. 

1053
00:56:25,520 --> 00:56:29,360
I will take Elon Musk to sort 
out the civil service in a harp 

1054
00:56:29,360 --> 00:56:31,160
link. 
Yeah, I wouldn't take Donald 

1055
00:56:31,160 --> 00:56:33,080
Trump immediately. 
He's a plaited idiot. 

1056
00:56:33,440 --> 00:56:36,280
We always need a violence, we 
always need a violence and of 

1057
00:56:36,280 --> 00:56:39,920
course, interesting thing before
we get into the quick fire 

1058
00:56:39,920 --> 00:56:44,920
round, we have a culture here. 
You need to select somebody you 

1059
00:56:44,920 --> 00:56:47,080
would love to see on the 
forecast. 

1060
00:56:47,480 --> 00:56:49,960
So who would you like to see on 
the forecast? 

1061
00:56:50,040 --> 00:56:52,400
e-mail Name you'd love to see on
the forecast. 

1062
00:56:52,560 --> 00:56:55,840
So one name for you to invite, 
one name for me to invite. 

1063
00:56:56,240 --> 00:57:00,200
So who are the names you'd? 
Like David Speakman. 

1064
00:57:00,920 --> 00:57:03,760
David Speakman, founder of 
Travel Counsellors. 

1065
00:57:03,760 --> 00:57:07,400
Opinionated, outright funny. 
Yeah. 

1066
00:57:07,720 --> 00:57:10,560
Wise. 
And he's created a huge business

1067
00:57:10,600 --> 00:57:12,880
from nothing. 
I think you should talk to him. 

1068
00:57:14,000 --> 00:57:16,760
OK, OK. 
So is is that the mind you are 

1069
00:57:16,760 --> 00:57:19,840
going to invite yourself? 
Yes, I will invite you and 

1070
00:57:19,840 --> 00:57:22,240
connect you up. 
OK, interesting. 

1071
00:57:22,240 --> 00:57:24,080
So who should I put a word out 
to? 

1072
00:57:24,120 --> 00:57:26,480
Myself. 
Who should you approach that? 

1073
00:57:26,480 --> 00:57:30,640
I don't know. 
OK, get one of the UK 

1074
00:57:30,840 --> 00:57:33,840
politicians in the cabinet and 
ask them to explain what the 

1075
00:57:33,840 --> 00:57:36,920
hell is going on in the world. 
OK, I hear you. 

1076
00:57:36,960 --> 00:57:37,960
I hear you. 
I hear you. 

1077
00:57:38,640 --> 00:57:40,920
Let's go for the quick fire 
round. 

1078
00:57:40,920 --> 00:57:44,000
Are you ready to rumble? 
Are you ready? 

1079
00:57:44,640 --> 00:57:47,240
OK, so I've. 
Got my I'm ready. 

1080
00:57:48,280 --> 00:57:52,720
I have 5 questions, 5 questions 
and of course quick answers. 

1081
00:57:53,000 --> 00:57:57,160
So our number one question is on
jobs. 

1082
00:57:57,160 --> 00:58:00,760
So AI will create more jobs or 
destroy more jobs. 

1083
00:58:00,920 --> 00:58:03,680
What's your answer? 
Destruction, destruction, 

1084
00:58:03,680 --> 00:58:05,040
destruction. 
Big problem. 

1085
00:58:05,040 --> 00:58:08,320
Government's got to sort it out.
Less jobs got to be spread 

1086
00:58:08,320 --> 00:58:09,960
around, more people who work 
less. 

1087
00:58:10,640 --> 00:58:14,720
OK, interesting. 
So #2 what is 1 business trend 

1088
00:58:14,760 --> 00:58:17,080
everyone is overhyping right 
now? 

1089
00:58:18,000 --> 00:58:20,160
AI. 
Everybody's talking about AI 

1090
00:58:20,160 --> 00:58:23,080
without understanding what it 
is, without implementing it, and

1091
00:58:23,600 --> 00:58:27,480
the UK is falling behind the US 
in terms of busy structure and 

1092
00:58:27,480 --> 00:58:30,400
implementation of AI, and we've 
got to sort it out quick. 

1093
00:58:31,320 --> 00:58:34,680
OK interesting. 
So what is 1 skill every young 

1094
00:58:34,680 --> 00:58:37,880
person must learn today? 
Ambition. 

1095
00:58:38,680 --> 00:58:41,920
If you don't back yourself, 
nobody else will Be ambitious. 

1096
00:58:41,920 --> 00:58:44,200
Work hard and other people will 
back you well. 

1097
00:58:45,800 --> 00:58:47,200
I love that. 
OK. 

1098
00:58:47,200 --> 00:58:53,880
So #4 question is, if you could 
invest $1 million today, where 

1099
00:58:53,880 --> 00:58:57,640
would it go to? 
Nuclear power, data centres and 

1100
00:58:57,640 --> 00:59:00,080
the infrastructure required to 
run AI. 

1101
00:59:00,400 --> 00:59:03,400
If you own petrol, you own the 
fuel, you own the future. 

1102
00:59:05,120 --> 00:59:07,400
Interesting. 
And of course, the very last 

1103
00:59:07,400 --> 00:59:11,640
question for you is legacy or 
wealth, Which matters more? 

1104
00:59:12,640 --> 00:59:14,480
You can't have legacy without 
wealth. 

1105
00:59:14,480 --> 00:59:17,200
So have enough wealth to enjoy 
your life and then have a 

1106
00:59:17,200 --> 00:59:21,160
legacy. 
Okay, interested, interested 

1107
00:59:21,160 --> 00:59:22,680
stuff. 
So, Steve. 

1108
00:59:22,680 --> 00:59:25,560
For founders, leaders and 
entrepreneurs listening to us 

1109
00:59:25,560 --> 00:59:30,560
today, what is the one action 
they should take this week to 

1110
00:59:30,600 --> 00:59:34,080
feature prove themselves in an 
AI driven word? 

1111
00:59:34,880 --> 00:59:40,040
Going to ChatGPT or Gemini? 
Create a newsletter that 

1112
00:59:40,040 --> 00:59:42,800
collects all the information 
about activities in your sector 

1113
00:59:42,800 --> 00:59:44,720
related to AI. 
So you increase your 

1114
00:59:44,720 --> 00:59:47,960
understanding, read it, 
understand it and try to 

1115
00:59:47,960 --> 00:59:51,480
implement it. 
Amazing, amazing advice. 

1116
00:59:51,720 --> 00:59:54,120
So thank you very much for me to
you. 

1117
00:59:54,120 --> 00:59:57,320
It's, you know, love and of 
course respect across. 

1118
00:59:57,680 --> 01:00:02,040
You are a man. 
You know, a lot of would I say. 

1119
01:00:02,480 --> 01:00:05,600
A lot of knowledge and of course
they say knowledge is power, 

1120
01:00:05,720 --> 01:00:07,800
right? 
And of course they say health is

1121
01:00:07,800 --> 01:00:11,520
wealth. 
So to the leasters right now 

1122
01:00:11,680 --> 01:00:16,840
guys, you've heard it all today.
Like you know what to do, keep 

1123
01:00:16,840 --> 01:00:21,080
supporting the show, like, 
comment, subscribe and of course

1124
01:00:21,080 --> 01:00:23,480
share with your network. 
And of course, always go for 

1125
01:00:23,480 --> 01:00:28,520
something in your lives. 
Conceive, believe, strike to 

1126
01:00:28,520 --> 01:00:30,920
thrive and achieve. 
And of course, so I come your 

1127
01:00:30,920 --> 01:00:32,920
way again. 
It's goodbye for me. 

1128
01:00:32,920 --> 01:00:37,040
And of course from Steve 
Endercurt, it is also goodbye 

1129
01:00:37,040 --> 01:00:38,640
guys. 
And of course, take care.