1
00:00:00,040 --> 00:00:03,840
Overall, when we're speaking 
about leaders in general, so 

2
00:00:03,840 --> 00:00:08,400
maybe across any type of 
situation, any type of industry,

3
00:00:08,480 --> 00:00:13,600
how would you say leaders can 
reframe chaos as a creative tool

4
00:00:13,600 --> 00:00:15,760
rather than a threat? 
Stop reframing. 

5
00:00:15,960 --> 00:00:19,080
It's one of the worst things you
can, because what we're talking 

6
00:00:19,080 --> 00:00:22,040
about is a paradigm shift. 
Running with broken legs? 

7
00:00:22,040 --> 00:00:24,200
That's a paradigm shift. 
Before we dive back into today's

8
00:00:24,200 --> 00:00:25,760
conversation, I want to share 
something important. 

9
00:00:25,880 --> 00:00:27,840
This episode includes a paper 
ship with better health, a 

10
00:00:27,880 --> 00:00:29,640
platform designs to make 
starting therapy easier. 

11
00:00:29,800 --> 00:00:31,640
I know for my own journey as a 
leader and entrepreneur and life

12
00:00:31,640 --> 00:00:33,600
can sometimes feel overwhelming.
There are seasons, severe 

13
00:00:33,600 --> 00:00:35,720
stress, uncertainty and pressure
pewed up and you need a safe 

14
00:00:35,720 --> 00:00:37,720
space to process it all that 
severe therapy comes in. 

15
00:00:37,960 --> 00:00:39,960
Therapy isn't only for people 
facing clinical challenges. 

16
00:00:40,200 --> 00:00:42,760
It's the space to reflect, grow,
and find better ways to suit my 

17
00:00:42,760 --> 00:00:44,560
stress relationships and has no 
goals. 

18
00:00:44,760 --> 00:00:47,120
It takes courage to seek help, 
but it's also one of the 

19
00:00:47,120 --> 00:00:48,920
smartest investments you can 
make in your mental and 

20
00:00:48,920 --> 00:00:50,520
emotional well-being. 
That's why I'm proud to 

21
00:00:50,520 --> 00:00:52,520
highlight Better Help With 
Better Help, You simply feel out

22
00:00:52,520 --> 00:00:54,200
of a short question there and 
get match to the credential 

23
00:00:54,200 --> 00:00:55,400
therapist in just a couple of 
days. 

24
00:00:55,400 --> 00:00:57,480
If the first match doesn't feel 
like the right field, you can 

25
00:00:57,480 --> 00:00:59,600
easily switch therapist at no 
actual cost until you find 

26
00:00:59,600 --> 00:01:01,520
someone to connect with you. 
Inside the platform, you'll also

27
00:01:01,520 --> 00:01:03,360
find tools like journaling and 
group sessions on different 

28
00:01:03,360 --> 00:01:04,519
topics that can support your 
growth. 

29
00:01:04,640 --> 00:01:07,640
And with over 7000 reviews and a
4.5 trust by the reason, Better 

30
00:01:07,640 --> 00:01:08,880
Help use a platform you can rely
on. 

31
00:01:09,040 --> 00:01:10,920
So if you feel like you'd 
benefit from talking to a 

32
00:01:10,920 --> 00:01:13,160
therapist, visit 
datahelp.com/contains. 

33
00:01:13,240 --> 00:01:16,920
That's Data help.com/contains to
get 10% off your first mother 

34
00:01:16,920 --> 00:01:18,160
therapy. 
Once again, this is a big 

35
00:01:18,160 --> 00:01:19,920
partnership with Better Help and
I encourage you to take that 

36
00:01:19,920 --> 00:01:21,160
first step. 
If you've been thinking about 

37
00:01:21,160 --> 00:01:22,920
it, Sometimes the best 
investment you can make these 

38
00:01:22,960 --> 00:01:30,440
game yourself. 
Welcome to The Kingdom's 

39
00:01:30,440 --> 00:01:33,760
podcast, where we share the 
stories of extraordinary people 

40
00:01:33,760 --> 00:01:36,960
and dissect hot, relevant topics
that shape our world. 

41
00:01:37,280 --> 00:01:40,000
From visionary leaders to 
trailblazing creatives, we 

42
00:01:40,000 --> 00:01:43,360
uncover the mindset, strategy, 
and grit behind greatness. 

43
00:01:43,600 --> 00:01:46,880
Whether it's business, culture, 
or personal growth, we ask the 

44
00:01:46,880 --> 00:01:49,320
real questions. 
This isn't just conversation, 

45
00:01:49,320 --> 00:01:52,880
it's transformation. 
The Kingdom's podcast Your next 

46
00:01:52,880 --> 00:01:54,080
breakthrough? 
Starts here. 

47
00:01:55,240 --> 00:02:00,840
Music licensing reimagined. 
In your life, ladies and 

48
00:02:00,840 --> 00:02:03,840
gentlemen, you'll once again 
welcome to the Kingdom's 

49
00:02:03,840 --> 00:02:08,880
podcast, Diary of the CFO and 
the Medium Dollar Greenprint 

50
00:02:08,880 --> 00:02:11,720
podcast through Inward. 
Why? 

51
00:02:11,760 --> 00:02:18,680
Because today I've got a very, 
very, very important guest Keepo

52
00:02:18,680 --> 00:02:23,480
VIP welcome fighting out of new.
Jersey, United States of 

53
00:02:23,480 --> 00:02:26,880
America. 
Teddy Santos. 

54
00:02:28,440 --> 00:02:35,520
And when the action begins, the 
Co host in the studio is Noeler,

55
00:02:35,520 --> 00:02:45,840
the world's best sales expert. 
You also get welcome Teddy, not 

56
00:02:45,840 --> 00:02:47,960
Teddy Pendergrass, but Teddy 
Santos. 

57
00:02:48,320 --> 00:02:51,680
How are you doing today, Sir? 
I'm doing alright. 

58
00:02:51,680 --> 00:02:53,880
You only you only forgot one 
line. 

59
00:02:54,720 --> 00:02:59,040
Let's get ready to rumble. 
Let's get ready to rumble. 

60
00:02:59,880 --> 00:03:01,240
Let's go. 
Whoa. 

61
00:03:01,480 --> 00:03:07,120
It is it is really, really 
amazing having you on the 

62
00:03:07,120 --> 00:03:09,640
podcast. 
You're somebody that we 

63
00:03:09,640 --> 00:03:14,800
appreciate beyond words. 
And it's, it's great to have the

64
00:03:14,800 --> 00:03:19,880
great philosophers of your time,
the great minds of your time. 

65
00:03:20,160 --> 00:03:23,080
It's a privilege. 
You know, growing up, I, I did 

66
00:03:23,120 --> 00:03:26,600
read a lot of the ancient 
philosophers and wish I could 

67
00:03:26,800 --> 00:03:30,520
have conversations with them. 
Well, now I'm privileged, right?

68
00:03:30,520 --> 00:03:34,000
And now the stars have aligned. 
Everyone is in blue. 

69
00:03:36,960 --> 00:03:38,520
Wow. 
So sit back. 

70
00:03:38,520 --> 00:03:40,440
You know why? 
We'll give you your flowers by 

71
00:03:40,720 --> 00:03:45,120
you or the leadership disruptor 
turning peers will to 

72
00:03:45,240 --> 00:03:50,680
breakthroughs champions today. 
Our guest is a powerhouse in 

73
00:03:50,760 --> 00:03:54,520
leadership transformation. 
A man who doesn't just talk 

74
00:03:54,520 --> 00:04:00,840
about break engineers, then Ted 
Santos is the CEO of Turn Around

75
00:04:00,840 --> 00:04:04,280
Investment Partners and the 
creator of the Disruptive 

76
00:04:04,640 --> 00:04:07,880
Leadership model. 
Has spent over 2 decades 

77
00:04:08,560 --> 00:04:11,960
transforming struggling 
companies into industry leaders 

78
00:04:12,160 --> 00:04:17,160
and helping CEOs master cares, 
build resilience, and create 

79
00:04:17,160 --> 00:04:20,920
what others call impossible. 
From Wall Street boardrooms to 

80
00:04:20,920 --> 00:04:27,120
Innovation labs, Ted has 1 
mission to turn chaos into 

81
00:04:27,120 --> 00:04:30,320
Breakers. 
Ladies and gentlemen, boys and 

82
00:04:30,320 --> 00:04:34,400
girls, let's make welcome the 
leadership disruptor himself at 

83
00:04:34,720 --> 00:04:38,800
the one and only Scientist. 
Thank you. 

84
00:04:38,920 --> 00:04:42,400
You'll see hands of my Co host 
because I'm too pumped for this.

85
00:04:42,920 --> 00:04:46,200
I have to pay the gas prices 
because I'm gas stock. 

86
00:04:49,400 --> 00:04:52,760
So, Ted, I'm so happy to have 
you here. 

87
00:04:52,760 --> 00:04:55,080
It was lovely meeting you the 
other day and getting a little 

88
00:04:55,080 --> 00:04:58,400
bit of insight into who you are 
as a leader and what really 

89
00:04:58,400 --> 00:05:03,560
makes you an expert in chaos. 
Basically, it's amazing to hear 

90
00:05:03,600 --> 00:05:07,400
you're known for our audience 
who may not know who you are. 

91
00:05:07,400 --> 00:05:11,440
You're actually known for 
helping leaders create problems 

92
00:05:11,640 --> 00:05:16,360
intentionally, and to a lot of 
people that's a really radical 

93
00:05:16,360 --> 00:05:19,800
concept. 
What inspired the birth of the 

94
00:05:20,000 --> 00:05:24,080
disruptive leadership model that
you are in charge of? 

95
00:05:25,040 --> 00:05:27,160
So first I want to say thank you
both. 

96
00:05:27,200 --> 00:05:30,800
I also enjoyed our conversation 
a few days ago. 

97
00:05:30,800 --> 00:05:36,240
So my pleasure to be here and to
have this kind of conversation, 

98
00:05:36,240 --> 00:05:41,000
especially with people who can 
appreciate counterintuitive ways

99
00:05:41,000 --> 00:05:43,720
of seeing the world or 
counterintuitive mindset. 

100
00:05:44,760 --> 00:05:51,080
And I would say I learned at a 
very young age that disruption, 

101
00:05:51,480 --> 00:05:55,760
breakdowns, problems, chaos 
could have the effect of pulling

102
00:05:55,760 --> 00:05:58,720
extraordinary out of people. 
So I I learned that at a very 

103
00:05:58,720 --> 00:06:02,600
young age. 
That's amazing. 

104
00:06:02,600 --> 00:06:06,800
Is there maybe when you say you 
were in that at a really young 

105
00:06:06,800 --> 00:06:12,480
age, is there maybe a memory or 
like a job you had or maybe a 

106
00:06:12,480 --> 00:06:15,720
relationship with a family 
member that kind of sparked that

107
00:06:16,000 --> 00:06:20,520
early on? 
When I say young, I mean like 

108
00:06:20,560 --> 00:06:24,240
really young. 
I was six years old and I saw my

109
00:06:24,240 --> 00:06:27,520
mother run with two broken legs.
Oh wow. 

110
00:06:28,360 --> 00:06:31,240
Right. 
So it was New Year's Eve and she

111
00:06:31,240 --> 00:06:35,480
had taken at the time, so I'm 
the oldest of four children now,

112
00:06:35,480 --> 00:06:37,360
but at that time there were only
three. 

113
00:06:37,360 --> 00:06:41,040
And she took us to New Year's 
Eve party at her mother's house 

114
00:06:41,040 --> 00:06:44,640
in the neighboring town. 
And she comes home, I don't 

115
00:06:44,640 --> 00:06:47,960
know, I, it's dark, so I'm sleep
in the front seat. 

116
00:06:47,960 --> 00:06:51,400
And normally we would have been 
in the back seat, but she drove 

117
00:06:51,400 --> 00:06:55,000
her brother and his wife home 
and figured she didn't want to 

118
00:06:55,000 --> 00:06:57,800
wake children up. 
So she just drives home and it 

119
00:06:57,800 --> 00:07:03,160
could be 456 in the morning. 
And I wake up and the tree is 

120
00:07:03,160 --> 00:07:05,000
wrapped. 
I'm sorry, the car is wrapped 

121
00:07:05,000 --> 00:07:08,760
around a tree. 
And so I'm sitting right next to

122
00:07:08,760 --> 00:07:13,080
her in front of the radio. 
So I'm cut nose broken, blood, 

123
00:07:13,280 --> 00:07:16,240
knee gashed. 
And my brother and sister are 

124
00:07:16,880 --> 00:07:21,240
we're all crying and I look over
to my mother and she's gone. 

125
00:07:21,400 --> 00:07:24,760
So I'm just tall enough to look 
over the dashboard and I watch 

126
00:07:24,760 --> 00:07:27,760
her run. 
I mean, I'd seen my mother run 

127
00:07:27,760 --> 00:07:31,320
and she ran just like always. 
And she runs home, my father's 

128
00:07:31,320 --> 00:07:35,080
home with his cousin. 
They come out the house in no 

129
00:07:35,080 --> 00:07:39,400
time, pick us up, take us to the
hospital and that's that. 

130
00:07:39,600 --> 00:07:43,720
But I learned my mother had two 
broken legs and a broken arm and

131
00:07:43,720 --> 00:07:47,720
I saw her run. 
So that that event changed my 

132
00:07:47,720 --> 00:07:54,040
life because I was thinking if 
she can run with two broken legs

133
00:07:54,280 --> 00:07:58,240
and she it was about 100 yards 
from home and I saw it. 

134
00:07:59,400 --> 00:08:03,840
I thought human beings have 
something really special in them

135
00:08:04,200 --> 00:08:06,600
and we just don't know how to 
get it. 

136
00:08:06,600 --> 00:08:10,880
So how do you get that? 
So at nine years old, I start 

137
00:08:10,880 --> 00:08:13,920
studying human behavior. 
I wanted to understand people. 

138
00:08:14,600 --> 00:08:17,840
I also wanted to understand 
women and dating. 

139
00:08:17,840 --> 00:08:23,840
So I studied a lot about women 
and biology and, and sexuality 

140
00:08:23,840 --> 00:08:27,280
and dating and what women liked 
and didn't liked and, and then I

141
00:08:27,280 --> 00:08:31,280
started studying all people and 
you start studying neuroscience 

142
00:08:31,280 --> 00:08:32,919
and I'm just, you know, a young 
guy. 

143
00:08:32,919 --> 00:08:35,679
I'm not even in college yet and 
I'm learning all of these 

144
00:08:35,679 --> 00:08:38,880
things. 
And I didn't see it as research.

145
00:08:39,000 --> 00:08:44,760
It was just me searching for 
this thing that I'm going to 

146
00:08:44,800 --> 00:08:48,320
pull out and at 11, I start 
working out. 

147
00:08:48,320 --> 00:08:50,960
I wanted to have cut. 
I wanted to build this body that

148
00:08:50,960 --> 00:08:54,040
could do great things. 
And I'm 5 foot six. 

149
00:08:54,160 --> 00:08:59,000
I weighed 143 lbs and I was 
dunking basketballs, which is 

150
00:08:59,000 --> 00:09:01,120
not normal for someone my 
height. 

151
00:09:01,240 --> 00:09:05,680
And I played US football and I 
played the position of the 

152
00:09:05,680 --> 00:09:09,280
biggest guy on the field, which 
was the defensive nose guard. 

153
00:09:09,280 --> 00:09:15,000
And I was the way I trained as I
trained, like I trained to run 

154
00:09:15,000 --> 00:09:16,920
with broken legs. 
Mm hmm. 

155
00:09:17,320 --> 00:09:21,440
So I had that mindset from six. 
And you know, I'm, I'm 

156
00:09:21,440 --> 00:09:24,840
researching things where the 
woman lifts the car off of her 

157
00:09:25,320 --> 00:09:29,360
child and you, you hear all of 
these miraculous things and you 

158
00:09:29,360 --> 00:09:33,080
know that people are doing them.
And I witnessed it watching my 

159
00:09:33,080 --> 00:09:35,240
mother run. 
So I know there's something 

160
00:09:35,240 --> 00:09:38,480
there. 
And I'm, I'm committed, like 

161
00:09:38,480 --> 00:09:42,920
highly committed to pulling it 
out in my training is around 

162
00:09:42,920 --> 00:09:46,760
running with broken legs, being 
able to do that now and not 

163
00:09:46,760 --> 00:09:50,960
later. 
And so that gave me the mindset 

164
00:09:50,960 --> 00:09:53,600
to train through sports to be a 
high performer. 

165
00:09:53,600 --> 00:09:56,040
And it spilled over into other 
things. 

166
00:09:56,080 --> 00:10:01,840
And then the second major 
disruption happened when I was 

167
00:10:01,840 --> 00:10:06,840
21, and I received a phone call,
and that call changed my life 

168
00:10:06,920 --> 00:10:10,440
forever. 
And what I was told on that call

169
00:10:10,440 --> 00:10:14,440
is both my parents were no 
longer alive. 

170
00:10:15,400 --> 00:10:19,720
And so now I'm at 21, my 
brother's 19, and my two sisters

171
00:10:19,720 --> 00:10:23,040
were 12 and 16. 
I'm taking over the family. 

172
00:10:23,040 --> 00:10:26,440
And I still have that mindset of
running with broken legs. 

173
00:10:26,440 --> 00:10:29,560
And what I learned about 
leadership in the face of chaos 

174
00:10:29,560 --> 00:10:33,600
and disruption and what I saw my
brother and sisters be able to 

175
00:10:33,600 --> 00:10:38,680
do this was just more 
confirmation that in the face of

176
00:10:38,680 --> 00:10:43,480
disruption, chaos, breakdowns, 
problems, that people have 

177
00:10:43,480 --> 00:10:46,000
something in them and they can 
do extraordinary. 

178
00:10:46,000 --> 00:10:49,360
I saw my sisters do 
extraordinary things, things 

179
00:10:49,360 --> 00:10:52,840
that you wouldn't expect a 12 or
16 year old to do and kind of 

180
00:10:52,840 --> 00:10:55,160
fast forwarding. 
But when I became a chief 

181
00:10:55,160 --> 00:11:00,200
operating officer, literally all
of those things that I learned 

182
00:11:00,200 --> 00:11:04,280
from my parents death were 
transferred and being able to 

183
00:11:04,280 --> 00:11:07,120
lead other people. 
How do you coach people up to do

184
00:11:07,120 --> 00:11:08,720
things they don't know how to 
do? 

185
00:11:09,040 --> 00:11:14,120
And how do you turn a mediocre 
or a good team into an 

186
00:11:14,120 --> 00:11:17,960
extraordinary, a really high 
performing team and so high 

187
00:11:17,960 --> 00:11:22,400
performing that they don't even 
need you unless it's like really

188
00:11:22,400 --> 00:11:27,560
important, so self-contained. 
And when you have that, when you

189
00:11:27,560 --> 00:11:31,120
understand as a leader how to 
create those problems first, how

190
00:11:31,120 --> 00:11:35,600
to coach your people up so that 
they can be able to effectively 

191
00:11:35,600 --> 00:11:39,200
navigate the chaos without 
falling apart, it allows you as 

192
00:11:39,200 --> 00:11:42,320
a leader to look at other 
possibilities that can be 

193
00:11:42,320 --> 00:11:45,320
disruptive. 
And your team has the capacity 

194
00:11:45,320 --> 00:11:48,920
and nimbleness to be able to 
take on new possibilities that 

195
00:11:48,920 --> 00:11:53,360
turn into break. 
So first of all, thank you so 

196
00:11:53,360 --> 00:11:56,520
much for sharing that about your
past, about your story, about 

197
00:11:56,520 --> 00:12:01,760
the roots of really where this 
first type of belief system came

198
00:12:01,760 --> 00:12:05,560
about to the point where you've 
learned how to completely 

199
00:12:05,560 --> 00:12:11,960
transform chaos into leadership.
This is such a valuable skill, 

200
00:12:11,960 --> 00:12:14,800
not just for, you know, this is 
a skill. 

201
00:12:14,800 --> 00:12:18,800
And I said this the other day 
too, that just as individuals, 

202
00:12:18,920 --> 00:12:23,320
this is something that as 
individuals, we try so hard to 

203
00:12:23,320 --> 00:12:27,440
figure out how to pinpoint the 
chaos in our lives and kind of 

204
00:12:27,440 --> 00:12:31,040
transmute it into this 
successful energy or something 

205
00:12:31,040 --> 00:12:33,680
that actually helps us instead 
of hurting us. 

206
00:12:33,880 --> 00:12:37,680
Or something that moves beyond 
that framework. 

207
00:12:37,680 --> 00:12:41,080
Or even maybe that mindset that 
we were in at the time that that

208
00:12:41,080 --> 00:12:44,840
chaos came about in our lives. 
And you're able to actually do 

209
00:12:44,840 --> 00:12:49,320
that for entire businesses, 
you're able to completely 

210
00:12:49,320 --> 00:12:52,560
restructure their framework. 
And that is just such an 

211
00:12:52,640 --> 00:12:58,760
impactful skill that I would 
just say is invaluable 100% 

212
00:12:59,920 --> 00:13:03,440
overall when we're speaking 
about leaders in general. 

213
00:13:03,440 --> 00:13:08,360
So maybe across any type of 
situation, any type of industry,

214
00:13:08,640 --> 00:13:14,160
how would you say leaders can 
reframe chaos as a creative tool

215
00:13:14,160 --> 00:13:17,760
rather than a threat? 
Stop reframing. 

216
00:13:18,240 --> 00:13:22,440
It's one of the worst things you
can, because what we're talking 

217
00:13:22,440 --> 00:13:25,400
about is a paradigm shift 
running with broken legs. 

218
00:13:25,400 --> 00:13:29,200
That's a paradigm shift leading,
serving as a, you know, in a 

219
00:13:29,200 --> 00:13:31,920
leadership capacity. 
When your parents died, there's 

220
00:13:31,920 --> 00:13:34,240
a Are you all familiar with 
Malcolm Gladwell? 

221
00:13:35,400 --> 00:13:38,440
Yeah, the guy that that wrote 
the book off Liar. 

222
00:13:39,960 --> 00:13:43,040
Right, outlier tipping point. 
He has another book David and 

223
00:13:43,040 --> 00:13:46,040
Goliath. 
It's it's worth reading when in 

224
00:13:46,040 --> 00:13:48,160
daviding. 
OK. 

225
00:13:48,840 --> 00:13:53,120
And outlier is really good 
because the sort of punchline is

226
00:13:53,120 --> 00:13:56,440
if you practice something for 
10,000 hours, you achieve 

227
00:13:56,440 --> 00:13:57,880
mastery. 
Yes. 

228
00:13:58,840 --> 00:14:02,280
So if you think about, you know,
me starting to study human 

229
00:14:02,280 --> 00:14:07,120
behavior at 9, by the time I was
18, I probably had 10,000 hours 

230
00:14:07,120 --> 00:14:10,600
of studying, research and 
understanding human behavior. 

231
00:14:10,680 --> 00:14:14,120
But in his book David and 
Goliath, he talks about how the 

232
00:14:14,120 --> 00:14:20,840
premises with David and Goliath,
David's disadvantage served as 

233
00:14:20,840 --> 00:14:24,360
an advantage for him in the long
run because he wasn't as big as 

234
00:14:24,360 --> 00:14:28,800
David as Goliath. 
Sorry, he had to develop 

235
00:14:28,800 --> 00:14:32,840
weaponry that would support him 
to be an opponent that was 

236
00:14:32,840 --> 00:14:38,360
significantly larger. 
And so his smaller size gave him

237
00:14:38,360 --> 00:14:42,440
the advantage of intelligence to
use a weapon, a slingshot, and 

238
00:14:42,440 --> 00:14:46,480
he defeated Goliath. 
So in that book, he talks about 

239
00:14:46,920 --> 00:14:51,360
how losing a parent around the 
age of 20 is an unfortunate 

240
00:14:51,360 --> 00:14:56,600
situation that is no different 
than David's miss for, you know,

241
00:14:57,480 --> 00:15:01,400
he said people who lose a parent
develop these leadership skills.

242
00:15:01,640 --> 00:15:04,480
And one of the things that comes
out of it is the loss of a 

243
00:15:04,480 --> 00:15:07,680
parent creates chaos. 
So when that person is leading a

244
00:15:07,680 --> 00:15:14,760
company, they will they will see
the chaos in the company as not 

245
00:15:14,760 --> 00:15:17,760
as extreme as the chaos they 
dealt with with the parent's 

246
00:15:17,760 --> 00:15:21,160
death. 
And I remember one specific day,

247
00:15:21,400 --> 00:15:24,840
because this company was growing
so fast, it was falling apart. 

248
00:15:25,400 --> 00:15:28,960
They couldn't sustain it. 
And I remember standing away 

249
00:15:28,960 --> 00:15:33,160
from everyone and saying, well, 
I've seen chaos. 

250
00:15:33,200 --> 00:15:37,720
I've seen massive chaos when my 
parents died and I worked 

251
00:15:37,720 --> 00:15:40,960
through that. 
And this is not even as extreme 

252
00:15:40,960 --> 00:15:42,800
as that. 
And I'll definitely be able to 

253
00:15:42,800 --> 00:15:45,360
work through this. 
So it gave me this sort of 

254
00:15:45,360 --> 00:15:51,160
stable foundation to not lose 
focus of why I was there to lead

255
00:15:51,160 --> 00:15:55,720
a company. 
So part of that I'm saying you 

256
00:15:55,720 --> 00:15:57,920
don't want to reframe it. 
Mm hmm. 

257
00:15:59,680 --> 00:16:03,200
You want to be able to confront 
it and go through it. 

258
00:16:04,160 --> 00:16:06,440
You don't want to try and make 
it something that's more 

259
00:16:06,440 --> 00:16:10,680
digestible or this feels better.
Let's call it a challenge or 

260
00:16:10,720 --> 00:16:14,480
it's a chaos, it's a breakdown, 
it's a problem. 

261
00:16:14,920 --> 00:16:20,320
And some of those come that you 
don't see coming, like a 

262
00:16:20,320 --> 00:16:25,840
pandemic or an economic crisis. 
And if you're more nimble to 

263
00:16:26,400 --> 00:16:31,320
intentionally create chaos and 
problems, then when something 

264
00:16:31,320 --> 00:16:35,080
comes from the competition, from
the economy, from a pandemic or 

265
00:16:35,080 --> 00:16:39,920
some other global event, you are
in a better position to be able 

266
00:16:39,920 --> 00:16:45,520
to navigate that than someone 
who is just, we always did it 

267
00:16:45,520 --> 00:16:48,760
this way and we know how to do 
it, and we're good. 

268
00:16:48,760 --> 00:16:51,360
And then the disruption comes 
and it's like what you used to 

269
00:16:51,360 --> 00:16:53,240
do is obsolete now what do you 
do? 

270
00:16:54,520 --> 00:16:57,360
So you're you are that you're at
a disadvantage and you'll have 

271
00:16:57,360 --> 00:17:00,720
to play catch up with the person
or the organization that's much 

272
00:17:00,720 --> 00:17:04,280
more nimble. 
Absolutely. 

273
00:17:04,800 --> 00:17:08,960
So reframing, Reframing shrinks 
you as a leader. 

274
00:17:09,680 --> 00:17:12,800
It's because then it becomes 
something you're already, once 

275
00:17:12,800 --> 00:17:15,880
you say, have to reframe it. 
You're already talking about 

276
00:17:15,880 --> 00:17:19,880
avoiding something and there's 
no power in avoiding anything. 

277
00:17:19,880 --> 00:17:22,680
It's my work. 
A lot of it is very much about 

278
00:17:22,800 --> 00:17:26,000
going head on and dealing with 
things instead of trying to, 

279
00:17:26,000 --> 00:17:30,520
well, let's, let's figure out a 
positive affirmation to make us 

280
00:17:30,520 --> 00:17:34,120
all feel better. 
It's it's not about feelings and

281
00:17:34,120 --> 00:17:37,400
in a cold thing to say is facts 
are not feelings. 

282
00:17:38,640 --> 00:17:40,440
I mean feelings are not facts. 
Sorry. 

283
00:17:40,880 --> 00:17:43,720
Feelings are not facts. 
They're just feelings that you 

284
00:17:43,720 --> 00:17:50,040
have and they will derail you. 
I really appreciate what you 

285
00:17:50,040 --> 00:17:54,600
talked about, you know, the 
resilience that you build from 

286
00:17:54,640 --> 00:17:59,720
creating chaos intentional. 
And of course, you spoke about 

287
00:17:59,720 --> 00:18:04,480
the pandemic, right? 
And it reminds me of what I was 

288
00:18:04,480 --> 00:18:06,200
doing at the time of the 
pandemic. 

289
00:18:06,480 --> 00:18:10,960
I was working with PwC, that's 
the world's second largest 

290
00:18:10,960 --> 00:18:16,160
accounting event. 
And before the pandemic, we were

291
00:18:16,160 --> 00:18:19,200
already discussing the 
possibility of, you know, remote

292
00:18:19,200 --> 00:18:22,280
working. 
And I was one of the equivalents

293
00:18:22,280 --> 00:18:25,160
of, you know, that style of 
working. 

294
00:18:25,400 --> 00:18:29,960
I love remote working. 
And there was this team at PwC 

295
00:18:29,960 --> 00:18:32,920
on PCM PCs, continuity 
management. 

296
00:18:33,400 --> 00:18:41,600
So they 38 strategies, you know,
for the continuity of the peace 

297
00:18:41,600 --> 00:18:44,760
test, even in the face of, you 
know, what you call an act of 

298
00:18:44,760 --> 00:18:50,280
God, you know, crisis, 
economical crisis, political 

299
00:18:50,280 --> 00:18:51,920
crisis or whatever crisis, 
right? 

300
00:18:52,280 --> 00:18:56,840
But these test has to continue. 
And I remember they were testing

301
00:18:57,080 --> 00:18:58,680
the possibility of remote 
working. 

302
00:18:59,080 --> 00:19:01,480
I was one of the people who did 
the better testing. 

303
00:19:01,480 --> 00:19:05,560
You know, we're working from a 
hotel accommodation, working 

304
00:19:05,560 --> 00:19:11,840
from home and all, and we tried 
to test the disruptions, right? 

305
00:19:12,120 --> 00:19:15,720
What happens? 
There's disruption to the Wi-Fi 

306
00:19:15,720 --> 00:19:18,560
at the office, right? 
We have the backup, right? 

307
00:19:18,640 --> 00:19:24,520
We also gave the all staff 
members, I think backup Internet

308
00:19:24,640 --> 00:19:26,320
for them to use in their homes, 
right? 

309
00:19:26,720 --> 00:19:30,040
So you don't need the, the 
pandemic was coming. 

310
00:19:30,040 --> 00:19:33,360
So when the pandemic heats, it 
was just plod and play. 

311
00:19:33,880 --> 00:19:35,120
We're all just working from 
home. 

312
00:19:35,160 --> 00:19:38,000
It just felt like then nothing 
happened. 

313
00:19:38,000 --> 00:19:40,960
And, you know, a lot of the 
competition were adversely 

314
00:19:40,960 --> 00:19:44,720
affected, you know, by the 
pandemic. 

315
00:19:45,840 --> 00:19:51,200
I I got promoted in that year, 
that same year that the pandemic

316
00:19:51,200 --> 00:19:55,000
happened. 
And I think I even bought my 

317
00:19:56,360 --> 00:19:59,240
yeah, I think I bought a 
Mercedes SUV in that same year. 

318
00:19:59,600 --> 00:20:02,920
You know, it just felt like. 
When there's a casting down for 

319
00:20:02,920 --> 00:20:05,360
others, there's a lifting up 
flow for me, just like the Bible

320
00:20:05,360 --> 00:20:07,960
sees. 
But The thing is, it comes with 

321
00:20:08,000 --> 00:20:10,880
being prepared for these 
disruptions, right? 

322
00:20:11,480 --> 00:20:16,920
And I think that is like a 
classic organizational example 

323
00:20:16,920 --> 00:20:20,640
of what's your body of work 
strongly stands for. 

324
00:20:22,520 --> 00:20:25,520
Very good story. 
And I'd also like to distinguish

325
00:20:25,520 --> 00:20:27,920
something. 
I think when most people say 

326
00:20:27,920 --> 00:20:32,000
resilience, they're talking 
about an event happens and they 

327
00:20:32,000 --> 00:20:34,520
recover. 
What you just described is not 

328
00:20:34,520 --> 00:20:36,920
resilience. 
That's preparedness, that's 

329
00:20:36,920 --> 00:20:40,040
training. 
You all trained for a pandemic. 

330
00:20:40,080 --> 00:20:42,280
You didn't know it, but you 
trained for it. 

331
00:20:42,440 --> 00:20:46,680
And it's no different than an 
athlete that trains a guy like 

332
00:20:46,680 --> 00:20:50,920
Michael Jordan trains to have 
three defenders on him and still

333
00:20:50,920 --> 00:20:54,720
be able to score. 
MM Hmm. 

334
00:20:54,720 --> 00:20:57,560
So it's it's it's resilience is 
recovery. 

335
00:20:57,560 --> 00:21:01,600
It has its value, but my work is
really about being able to 

336
00:21:01,600 --> 00:21:05,600
navigate in real time and go 
through the eye of the storm. 

337
00:21:05,840 --> 00:21:10,160
I thi I think I, I sort of 
disagree with the definition of,

338
00:21:10,680 --> 00:21:14,640
you know, the bounce back when 
it comes to our resilience, 

339
00:21:14,640 --> 00:21:18,200
because I, I have the word 
resilience up here. 

340
00:21:18,440 --> 00:21:21,920
AI overview on Google, right. 
It says resilience is the 

341
00:21:21,920 --> 00:21:26,600
ability to cope with adversity 
and to bounce back from 

342
00:21:26,600 --> 00:21:29,520
stressful situations, trauma or 
misfortune, right. 

343
00:21:29,840 --> 00:21:33,400
It can also refer to a 
material's capacity to resume 

344
00:21:33,400 --> 00:21:35,800
its original shape after being 
deformed. 

345
00:21:36,200 --> 00:21:39,840
So in psychological contexts, 
resilience involves developing 

346
00:21:39,840 --> 00:21:44,720
behaviors, thoughts and actions 
that help you to adapt to change

347
00:21:44,760 --> 00:21:47,520
and stress. 
So I think people look at the 

348
00:21:47,600 --> 00:21:49,680
other half of the word just to 
bounce back. 

349
00:21:50,120 --> 00:21:54,680
But it is also about, you know, 
coping and driving through 

350
00:21:54,680 --> 00:21:57,160
adversity. 
So it's more like you have an 

351
00:21:57,160 --> 00:22:02,080
elastic elasticity basically, 
right, of a bacteria and it's 

352
00:22:02,080 --> 00:22:05,600
able to withstand pressure. 
That's my own definition of 

353
00:22:05,600 --> 00:22:08,520
resilience. 
I hope I'm not being 

354
00:22:08,760 --> 00:22:12,080
misunderstood. 
No, I I get it and I'm asking 

355
00:22:12,080 --> 00:22:14,240
you to consider. 
I'm not saying that. 

356
00:22:15,200 --> 00:22:18,280
Oh, OK, OK, OK, yeah. 
And of course, you know, I, I'm 

357
00:22:18,280 --> 00:22:21,840
trying to define properly what, 
in what context I'm using 

358
00:22:21,840 --> 00:22:24,200
resilience. 
So the ability to adapt, you 

359
00:22:24,200 --> 00:22:28,680
know, and drive through 
adversity, not just about. 

360
00:22:28,680 --> 00:22:31,280
Right, right. 
So, so when you talk about 

361
00:22:31,280 --> 00:22:35,040
paradigm shifts, when you talk 
about adaptation, you're talking

362
00:22:35,040 --> 00:22:38,520
about you have an existing 
paradigm and you can adapt 

363
00:22:38,520 --> 00:22:42,080
within that paradigm and you can
make that paradigm better where 

364
00:22:42,080 --> 00:22:46,760
you can recover, you can do more
of it, or you can do something 

365
00:22:46,760 --> 00:22:49,480
different. 
What you've adapted, that's not 

366
00:22:49,480 --> 00:22:52,440
what I'm talking about. 
OK, we're we're talking about 

367
00:22:52,440 --> 00:22:55,400
two very different worlds. 
OK, you're talking about the 

368
00:22:55,400 --> 00:22:59,440
world of improvement and 
improvements have a place. 

369
00:22:59,960 --> 00:23:02,280
But when you talk about 
intentionally creating 

370
00:23:02,280 --> 00:23:04,240
breakdowns, that's that's not 
an. 

371
00:23:04,240 --> 00:23:11,000
So let's kind of walk through 
the process that you're talking 

372
00:23:11,000 --> 00:23:17,200
about, that you're an expert on 
that has shaped businesses from,

373
00:23:17,480 --> 00:23:21,480
you know, the point where 
they're falling apart to the now

374
00:23:21,480 --> 00:23:23,480
they can thrive, Now they can 
thrive. 

375
00:23:23,480 --> 00:23:29,120
Can you walk us through maybe a 
real life turn around story to 

376
00:23:29,120 --> 00:23:33,440
where we're embracing chaos and 
it led to the extraordinary 

377
00:23:33,440 --> 00:23:35,280
results? 
You know, let's talk about the 

378
00:23:35,280 --> 00:23:39,240
breaking point, how we had to 
embrace chaos, strategic 

379
00:23:39,240 --> 00:23:42,360
disruption, and obviously the 
results. 

380
00:23:42,360 --> 00:23:46,360
But I think that's going to help
a lot to give us some more 

381
00:23:46,360 --> 00:23:49,480
insight. 
Give us a real life example of 

382
00:23:49,880 --> 00:23:52,840
your plan in action. 
Sure. 

383
00:23:52,920 --> 00:23:56,680
So improvements and that's the 
paradigm that we're given. 

384
00:23:57,000 --> 00:24:01,080
We're given the paradigm where, 
OK, we want to make this better.

385
00:24:01,080 --> 00:24:03,760
If that doesn't work, we'll do 
it differently. 

386
00:24:03,760 --> 00:24:06,320
And if that doesn't do, we'll 
just do more of what we've been 

387
00:24:06,320 --> 00:24:07,880
doing and that will make it 
better. 

388
00:24:07,880 --> 00:24:12,600
So it's it's taking what you 
know and stacking on that 

389
00:24:12,600 --> 00:24:14,400
something more better or 
different. 

390
00:24:14,600 --> 00:24:19,520
And so perhaps the best way to 
start the path of this 

391
00:24:19,520 --> 00:24:23,560
conversation is the first thing 
for me to engage the two of you 

392
00:24:23,560 --> 00:24:26,760
with a question. 
My question is, can you give me 

393
00:24:26,760 --> 00:24:30,280
an example of something you both
know? 

394
00:24:30,280 --> 00:24:32,360
The alphabet. 
Great. 

395
00:24:32,400 --> 00:24:34,440
Perfect. 
No, no, that's that's so 

396
00:24:34,440 --> 00:24:36,680
perfect. 
It's just really simple, 

397
00:24:36,680 --> 00:24:40,880
elegant. 
Do you want to add anything to 

398
00:24:40,880 --> 00:24:45,120
that or something you know? 
I know nothing. 

399
00:24:45,600 --> 00:24:47,680
I'm John Snow. 
Whoa. 

400
00:24:47,920 --> 00:24:50,480
Alphabets are simple. 
OK, let's say numbers. 

401
00:24:51,840 --> 00:24:53,520
Perfect. 
So you know numbers, you know 

402
00:24:53,520 --> 00:24:56,520
the alphabet. 
We can comfortably say you both 

403
00:24:56,520 --> 00:24:59,800
know how to speak English. 
So these are things that you 

404
00:24:59,800 --> 00:25:03,160
know. 
Now give me an example of 

405
00:25:03,160 --> 00:25:07,480
something you don't know and you
know that you don't know it. 

406
00:25:09,840 --> 00:25:13,280
I know that I don't know how to 
speak fluent German. 

407
00:25:13,920 --> 00:25:17,440
Perfect, perfect. 
You want to copy that example? 

408
00:25:20,720 --> 00:25:28,800
I know, I don't know the tribes 
that exist in Costa Rica, but 

409
00:25:28,800 --> 00:25:29,760
I'd be. 
Perfect. 

410
00:25:29,920 --> 00:25:33,400
Good. 
Well, and if, if Noela you 

411
00:25:33,400 --> 00:25:36,800
wanted to learn German, there 
are resources, there are plenty 

412
00:25:36,800 --> 00:25:40,960
of places you can go hire a a 
teacher. 

413
00:25:42,080 --> 00:25:44,920
You know you can, you can learn 
German, you can go to Germany. 

414
00:25:44,920 --> 00:25:47,720
There are many things. 
And if you want to know the 

415
00:25:47,720 --> 00:25:52,320
tribes in Costa Rica, you can 
look it up on the Internet or 

416
00:25:52,320 --> 00:25:57,880
you can go to Costa Rica and 
damn, what's the name of that 

417
00:25:57,880 --> 00:25:59,760
tribe? 
I actually lived in Costa Rica. 

418
00:25:59,760 --> 00:26:05,680
So there was a guy, I think he 
was trying to marry me off to a 

419
00:26:05,680 --> 00:26:08,800
woman in one of these tribes 
because her husband died 

420
00:26:08,840 --> 00:26:11,520
prematurely. 
So he was like, oh, this guy's a

421
00:26:11,520 --> 00:26:19,160
really good worker. 
Anyway, so now another example 

422
00:26:19,160 --> 00:26:21,400
I'm going to ask the two of you 
to give me. 

423
00:26:22,640 --> 00:26:27,480
This is an important one. 
Give me an example of something 

424
00:26:27,480 --> 00:26:32,280
you don't know and you don't 
even know you don't know it. 

425
00:26:32,640 --> 00:26:35,040
Nothing. 
Of course, I don't know that. 

426
00:26:35,040 --> 00:26:37,480
I don't know it, so I don't know
it. 

427
00:26:39,920 --> 00:26:45,920
Because that's something that we
would only have if we had an 

428
00:26:45,920 --> 00:26:50,800
extended amount of awareness. 
So now we're at a point where 

429
00:26:50,800 --> 00:26:56,840
we're talking about having no 
awareness of the subject or 

430
00:26:56,840 --> 00:27:02,880
awareness of the gap or 
awareness of what would come 

431
00:27:02,880 --> 00:27:05,360
after if we had awareness of 
either of those. 

432
00:27:06,160 --> 00:27:09,640
Perfect. 
And that's is the domain of 

433
00:27:09,640 --> 00:27:14,400
breakthroughs. 
So the domain of improvement 

434
00:27:14,400 --> 00:27:18,640
happens where you don't know it 
and you know you don't know it. 

435
00:27:18,800 --> 00:27:21,840
So you can go learn German, you 
can improve your knowledge, you 

436
00:27:21,840 --> 00:27:26,400
can make improvements. 
The paradigm of breakthroughs, 

437
00:27:26,400 --> 00:27:29,200
it's in the things you don't 
know, you don't know, and you 

438
00:27:29,200 --> 00:27:30,560
don't even know you don't know 
it. 

439
00:27:30,920 --> 00:27:35,560
So they are worlds apart. 
The language of that domain is 

440
00:27:35,560 --> 00:27:39,480
not the same as improvement. 
So what One of the challenges 

441
00:27:40,600 --> 00:27:42,680
and most breakthrough 
initiatives fail in 

442
00:27:42,680 --> 00:27:45,200
organizations. 
Most people do not achieve 

443
00:27:45,200 --> 00:27:49,120
breakthroughs because most 
people are taking the paradigm 

444
00:27:49,520 --> 00:27:53,160
that we were given about 
adapting and more better 

445
00:27:53,160 --> 00:27:57,280
different. 
And they impose that and try to 

446
00:27:57,280 --> 00:27:59,920
get to what they don't know, 
they don't know and don't even 

447
00:27:59,920 --> 00:28:02,520
know they don't know it and it 
won't work. 

448
00:28:03,560 --> 00:28:08,760
It's like trying to make a horse
that flies as opposed to 

449
00:28:08,760 --> 00:28:12,800
creating an entirely new 
paradigm of flying machines. 

450
00:28:12,800 --> 00:28:14,760
So you're both with me, you're 
both with me. 

451
00:28:14,760 --> 00:28:18,400
I just, that's just a, a start. 
You you asked me for an example.

452
00:28:18,440 --> 00:28:24,440
Yeah, no, I'm definitely with 
you because I kind of want to 

453
00:28:24,440 --> 00:28:27,280
give an example. 
Paradigm shifting, it's actually

454
00:28:27,800 --> 00:28:32,160
a topic for a lot of people who 
even study, not just in business

455
00:28:32,160 --> 00:28:36,520
or you know, any type of belief 
shifting or manifestation. 

456
00:28:36,520 --> 00:28:39,360
And there's different spiritual 
work and things like that where 

457
00:28:39,360 --> 00:28:43,400
paradigm shifting comes up. 
I had a coach at one point and 

458
00:28:43,400 --> 00:28:47,360
she when she speaks about 
paradigm shifting, she is kind 

459
00:28:47,360 --> 00:28:55,800
of saying we are so used to 
focusing on the things in the 

460
00:28:55,800 --> 00:28:59,960
boat, which I guess would be 
beliefs, our beliefs. 

461
00:28:59,960 --> 00:29:02,240
And then the actual paradigm is 
the actual boat. 

462
00:29:03,440 --> 00:29:09,280
But if we're not, there's no way
for us to be aware of what the 

463
00:29:09,280 --> 00:29:14,200
boat is just by trying to bring 
more awareness to what's in the 

464
00:29:14,200 --> 00:29:17,480
boat. 
OK, so it's. 

465
00:29:18,320 --> 00:29:21,680
Yeah, so should the The boat is 
like the context. 

466
00:29:21,680 --> 00:29:24,840
Like if you had a bowl and then 
you put fruit in it, that's the 

467
00:29:24,840 --> 00:29:26,880
content. 
But the bowl itself is the 

468
00:29:26,880 --> 00:29:28,320
context. 
That holds. 

469
00:29:28,440 --> 00:29:32,600
Content, right. 
So creating and sometimes 

470
00:29:32,600 --> 00:29:35,800
creating a new context can work.
And that could be a way that 

471
00:29:35,800 --> 00:29:41,240
people say they reframed. 
What I'm getting at is there 

472
00:29:41,240 --> 00:29:47,440
there is a there is a mindset in
a language that's more analogous

473
00:29:47,440 --> 00:29:50,040
to running with broken legs. 
It's just counterintuitive. 

474
00:29:50,040 --> 00:29:52,520
You don't just go break your 
legs and say I'm going to go 

475
00:29:52,520 --> 00:29:55,440
run, right. 
Does it make sense? 

476
00:29:55,440 --> 00:29:58,320
Except there's a a mindset and 
there's a guy named Steven 

477
00:29:58,320 --> 00:30:01,160
Cotter. 
He's written a book, The Rise of

478
00:30:01,160 --> 00:30:04,720
Superman and Stealing Fire. 
And they're talking about the 

479
00:30:04,720 --> 00:30:07,120
flow state. 
I do the two of you know what 

480
00:30:07,120 --> 00:30:08,640
the flow state is. 
Yeah. 

481
00:30:09,760 --> 00:30:13,560
OK, so one of the things that 
they learned is that when people

482
00:30:13,560 --> 00:30:16,800
are in the flow state, the 
frontal lobe shuts down. 

483
00:30:16,800 --> 00:30:20,000
And that's the frontal lobe is 
like the conductor of the 

484
00:30:20,000 --> 00:30:22,600
orchestra. 
It tells each part of the brain 

485
00:30:22,600 --> 00:30:25,200
what to do. 
Well, if that shuts down and the

486
00:30:25,200 --> 00:30:29,000
rest of your brain is still 
performing and has you run with 

487
00:30:29,000 --> 00:30:33,120
broken legs or has you do 
something in sports that you 

488
00:30:33,120 --> 00:30:36,520
would describe as an outer body 
experience and you can't explain

489
00:30:36,520 --> 00:30:43,000
how you did it, You just did it.
That's the the neuroscience that

490
00:30:43,000 --> 00:30:46,520
they've been studying and it's 
the frontal lobe that shuts down

491
00:30:46,520 --> 00:30:49,360
all you could say you're kind of
your identity. 

492
00:30:49,640 --> 00:30:54,040
The you that knows what you can 
and cannot do is no longer 

493
00:30:54,040 --> 00:30:57,520
functioning in a flow state. 
So you don't know what your 

494
00:30:57,520 --> 00:30:59,480
limits are. 
You don't know that you can't 

495
00:30:59,480 --> 00:31:02,280
run with broken legs. 
You don't even consider that. 

496
00:31:04,880 --> 00:31:08,800
And there are things that you 
know about yourself that you 

497
00:31:08,800 --> 00:31:12,040
don't even know, that you don't 
know about yourself. 

498
00:31:12,040 --> 00:31:14,440
There's so much you don't know 
about yourself. 

499
00:31:14,880 --> 00:31:17,880
And we'll talk about that. 
So I can tell you. 

500
00:31:20,440 --> 00:31:23,680
I can if you want, I can tell 
you 2 stories. 1 is how I became

501
00:31:23,680 --> 00:31:26,440
an accidental chief operating 
officer. 

502
00:31:26,440 --> 00:31:29,720
That wasn't on purpose. 
It was, it was almost a joke 

503
00:31:30,880 --> 00:31:33,720
that I did that. 
So I was, I was hired at a 

504
00:31:33,720 --> 00:31:38,400
transportation logistics company
as a salesman and in nine months

505
00:31:38,400 --> 00:31:41,440
I tripled my income and the 
other salesman were doing very 

506
00:31:41,440 --> 00:31:43,520
well. 
So the company was now growing 

507
00:31:43,520 --> 00:31:46,360
so fast that it was bursting at 
the seams. 

508
00:31:46,360 --> 00:31:48,800
They could not, they couldn't 
manage the growth. 

509
00:31:49,640 --> 00:31:52,680
And every week the there were 
two owners. 

510
00:31:52,680 --> 00:31:56,600
One was the president, 1 was the
CFOCFO was the money guy. 

511
00:31:56,640 --> 00:32:01,120
And the president met with the 
sales force every week. 

512
00:32:01,320 --> 00:32:05,680
And every week I was saying, 
hey, Mike, you know, if we take 

513
00:32:05,680 --> 00:32:08,680
this guy in operations and put 
him here, and if we put this 

514
00:32:08,680 --> 00:32:11,240
structure in and if we do this 
every week, I was making 

515
00:32:11,240 --> 00:32:14,080
suggestions or right, what do 
you think if we do this? 

516
00:32:14,080 --> 00:32:16,240
And one day he said, you know 
what? 

517
00:32:16,520 --> 00:32:18,800
I'm sick of you telling me how 
to run my company. 

518
00:32:19,040 --> 00:32:20,640
Do you think you can do a better
job? 

519
00:32:21,400 --> 00:32:24,360
And I said yes. 
And he laughed and he said, you 

520
00:32:24,360 --> 00:32:27,360
know what, You know what, I'm 
going to just, I'm going to give

521
00:32:27,360 --> 00:32:30,320
you a chance to do that. 
I'll give you 30 days and then 

522
00:32:30,320 --> 00:32:32,480
30 days if you don't do a better
job than me. 

523
00:32:33,400 --> 00:32:37,200
Never want to hear another word 
of you from you about how to run

524
00:32:37,200 --> 00:32:40,680
my company. 
So I said you have to do one 

525
00:32:40,680 --> 00:32:43,240
thing. 
You have to no one can go to you

526
00:32:43,240 --> 00:32:46,440
with their problems and you have
to tell everyone I'm in charge 

527
00:32:46,520 --> 00:32:49,080
and they can't go to you. 
They have to come to me. 

528
00:32:49,640 --> 00:32:53,840
So he did that and in two weeks 
he said the job is yours. 

529
00:32:53,840 --> 00:33:00,120
I don't need 30 days. 
And it's it's because I was 

530
00:33:00,120 --> 00:33:04,080
stabilizing. 
So you could see in two weeks 

531
00:33:04,440 --> 00:33:09,600
that the tumultuous growth and 
sometimes we lost clients that 

532
00:33:09,600 --> 00:33:14,040
started to calm down. 
Now I had an advantage because 

533
00:33:14,040 --> 00:33:16,080
before that I was a sales 
trainer. 

534
00:33:16,520 --> 00:33:20,800
And as a sales trainer, you do a
lot of role-playing and we 

535
00:33:20,800 --> 00:33:25,280
specifically trained people in 
the psychology of sales in 

536
00:33:25,280 --> 00:33:27,560
dealing with acrimonious 
prospects. 

537
00:33:27,560 --> 00:33:31,560
So how do you deal with conflict
with a prospect and still close 

538
00:33:31,560 --> 00:33:35,560
the deal? 
So where I started with my 

539
00:33:35,560 --> 00:33:38,880
people and, and also I was 
extracting from my parents 

540
00:33:38,880 --> 00:33:40,840
death. 
So a lot of what I developed in 

541
00:33:40,840 --> 00:33:44,200
my parents death was became now 
relevant. 

542
00:33:44,840 --> 00:33:49,920
One of the things that I did was
when people came to me, I didn't

543
00:33:49,920 --> 00:33:52,720
solve their problem the way the 
president did. 

544
00:33:53,040 --> 00:33:56,040
I would ask them, what would you
do if I wasn't here? 

545
00:33:56,200 --> 00:33:58,040
You'd they go to, well, I'd go 
to Mike. 

546
00:33:58,040 --> 00:33:59,600
Well, you can't do that any 
longer. 

547
00:33:59,600 --> 00:34:02,720
So what would you do? 
And so we'd have a short 

548
00:34:02,720 --> 00:34:06,040
conversation and I'd ask more 
questions and they'd go back and

549
00:34:06,560 --> 00:34:09,000
solve it themselves. 
And then they'd come to me and 

550
00:34:09,000 --> 00:34:11,679
say, hey, I already know you're 
going to ask me this list of 

551
00:34:11,679 --> 00:34:13,159
questions. 
I've already thought them 

552
00:34:13,159 --> 00:34:15,360
through. 
And this is where I'm stuck. 

553
00:34:15,760 --> 00:34:18,560
And either I ask another 
question, but I would engage 

554
00:34:18,560 --> 00:34:21,239
them and they say, huh, I didn't
think of that and they're gone. 

555
00:34:21,520 --> 00:34:25,600
Simultaneously, I knew as a 
salesman that we made promises 

556
00:34:25,600 --> 00:34:29,520
to clients and they were not 
always delivering on them. 

557
00:34:29,520 --> 00:34:32,719
They were kind of laxed. 
So I raised the bar in 

558
00:34:32,719 --> 00:34:34,880
accountability. 
Do you know what we promised 

559
00:34:34,880 --> 00:34:36,239
this client? 
Do you know, why aren't we 

560
00:34:36,239 --> 00:34:38,080
delivering that? 
Why aren't we delivering that? 

561
00:34:38,520 --> 00:34:41,159
And they started taking that 
seriously. 

562
00:34:41,159 --> 00:34:44,440
And instead of me going to them 
and asking why aren't you taking

563
00:34:44,440 --> 00:34:47,280
care of this client, they 
actually would come to me and 

564
00:34:47,280 --> 00:34:49,400
say, I know you're going to ask 
about this, but I promise it's 

565
00:34:49,400 --> 00:34:53,080
already handled. 
And then few things happened. 

566
00:34:53,080 --> 00:34:55,880
They didn't come to me with 
problems because they developed 

567
00:34:55,880 --> 00:34:59,600
their own capacity to solve 
problems and the promises to 

568
00:34:59,600 --> 00:35:03,640
clients were now being exceeded 
on a consistent basis. 

569
00:35:03,800 --> 00:35:08,000
And the other thing that was 
very important was the culture 

570
00:35:08,120 --> 00:35:12,040
was a culture where we when we 
made a mistake, they would think

571
00:35:12,040 --> 00:35:14,040
up and they thought it was 
funny. 

572
00:35:14,040 --> 00:35:16,760
I actually saw it. 
They would think up a lie to 

573
00:35:16,760 --> 00:35:21,000
tell the client and they would 
spend all this time, you know 

574
00:35:21,000 --> 00:35:22,960
what I told the client this 
time, Ha, ha, ha. 

575
00:35:22,960 --> 00:35:26,200
I saw that as a salesman. 
I said from now on we tell the 

576
00:35:26,200 --> 00:35:28,960
truth, we make a mistake. 
Whoever made the mistake, you 

577
00:35:28,960 --> 00:35:32,240
call the client and you tell the
client the error you made and 

578
00:35:32,240 --> 00:35:35,560
how you are correcting it. 
And one woman laughed and said, 

579
00:35:35,560 --> 00:35:37,200
and then we'll be out of 
business. 

580
00:35:37,520 --> 00:35:41,200
So she started role-playing. 
She said, well, what if the 

581
00:35:41,200 --> 00:35:44,120
client says this? 
What if this happens and we role

582
00:35:44,120 --> 00:35:47,040
played and she said, that 
doesn't sound like it's going to

583
00:35:47,040 --> 00:35:49,600
work, but you're the boss, I'll 
do what you said. 

584
00:35:49,600 --> 00:35:51,840
And next week she said, well, it
worked. 

585
00:35:51,920 --> 00:35:55,080
That was luck. 
What if next time this happens? 

586
00:35:55,080 --> 00:35:58,200
So there was a lot of 
role-playing and I would do it 

587
00:35:58,200 --> 00:36:01,960
in front of everyone. 
And what it did is the 

588
00:36:01,960 --> 00:36:06,520
role-playing gave them a new way
of looking at managing problems 

589
00:36:06,520 --> 00:36:09,680
with clients. 
And soon they didn't need me 

590
00:36:09,920 --> 00:36:11,720
unless it was really an 
emergency. 

591
00:36:12,400 --> 00:36:15,200
And when they said the client 
wants to speak to someone in 

592
00:36:15,200 --> 00:36:17,760
charge, I'm like, no, what's the
problem? 

593
00:36:17,760 --> 00:36:20,480
Did you do this? 
Did you do that and they go 

594
00:36:20,480 --> 00:36:24,040
handle it? 
Or sometimes you really do have 

595
00:36:24,040 --> 00:36:27,040
to speak to the client and I 
would do it in front of them so 

596
00:36:27,040 --> 00:36:28,880
that they could see how I 
handled it. 

597
00:36:29,440 --> 00:36:33,560
And that way now they had a 
greater capacity for how to 

598
00:36:33,680 --> 00:36:37,560
engage clients. 
I'm saying all this to say it's 

599
00:36:38,360 --> 00:36:41,640
just saying we're going to be 
like a Nike commercial and just 

600
00:36:41,640 --> 00:36:44,920
do it is not a great idea for 
creating breakthroughs. 

601
00:36:44,920 --> 00:36:46,840
You really do have to coach your
people up. 

602
00:36:46,880 --> 00:36:50,880
You really have to train them to
be able to handle what's 

603
00:36:50,880 --> 00:36:54,000
happening now and what's 
possible in the future. 

604
00:36:54,280 --> 00:36:58,600
So with that company, they went 
from coming to me asking for 

605
00:36:58,600 --> 00:37:01,120
problems and then saying, I know
you're going to ask these 

606
00:37:01,120 --> 00:37:05,840
questions to hey, two weeks ago 
had this problem, partly our 

607
00:37:05,840 --> 00:37:07,360
fault, partly the client's 
fault. 

608
00:37:07,360 --> 00:37:10,960
Here's how I handled it. 
The client loved how we handled 

609
00:37:10,960 --> 00:37:14,320
it so much that they picked up 
the phone and called one of 

610
00:37:14,320 --> 00:37:17,000
their clients and sent one of 
their clients to us. 

611
00:37:17,400 --> 00:37:22,320
Now my clients are selling for 
us because my operations team is

612
00:37:22,320 --> 00:37:26,960
like a special forces that can 
handle just about anything, 

613
00:37:27,240 --> 00:37:33,120
which noun means that myself as 
a leader and the president are 

614
00:37:33,120 --> 00:37:37,280
in a better position to go 
create new, new services for the

615
00:37:37,280 --> 00:37:40,880
clients and not be worried that 
our people won't be able to 

616
00:37:40,880 --> 00:37:43,160
handle it. 
In fact, they will embrace it 

617
00:37:43,880 --> 00:37:45,640
and say, you know, bring us 
more. 

618
00:37:46,160 --> 00:37:51,640
So that transformed, you know, 
me as an accidental COO, 

619
00:37:51,800 --> 00:37:56,640
transform the culture, coached 
people up and, and, and I 

620
00:37:56,640 --> 00:38:00,240
stabilized the company that was 
growing out of control and, and 

621
00:38:00,240 --> 00:38:04,560
increased the growth rate and 
that allowed us to go after new 

622
00:38:04,560 --> 00:38:07,920
kinds of clients that drove 
revenue and allowed us to like 

623
00:38:07,920 --> 00:38:13,840
quadruple in revenue. 
So that wasn't our normal 

624
00:38:13,840 --> 00:38:17,320
trajectory. 
We were actually on a course for

625
00:38:17,600 --> 00:38:20,640
we were going to crash and burn 
at the rate we were going. 

626
00:38:20,640 --> 00:38:24,520
It was unsustainable, The growth
we had, that's a great problem 

627
00:38:24,520 --> 00:38:26,360
to have. 
It was just unsustainable. 

628
00:38:26,400 --> 00:38:32,080
Amazing, amazing. 
I would say I'm going to kick it

629
00:38:32,080 --> 00:38:39,920
over to my Co host, go into the 
next section for for us, because

630
00:38:39,920 --> 00:38:46,560
I know that we are, it's about 
leaning into uncertainty, but 

631
00:38:46,560 --> 00:38:49,040
it's also about paradigm 
shifting. 

632
00:38:49,040 --> 00:38:54,360
So would you say that your 
expertise, if the company 

633
00:38:54,360 --> 00:38:58,560
doesn't know what they don't 
know, that we leverage you 

634
00:38:58,560 --> 00:39:02,160
finding that out or you leverage
finding out what they don't know

635
00:39:02,160 --> 00:39:05,160
that they don't know and then 
you're training them on that? 

636
00:39:06,720 --> 00:39:10,160
Sure. 
So part of it is what derails 

637
00:39:10,160 --> 00:39:11,600
you. 
What are your blind spots? 

638
00:39:13,800 --> 00:39:17,400
And so, you know, I've already 
mentioned how we have a language

639
00:39:17,400 --> 00:39:20,680
for adaptability and resilience 
and all those things. 

640
00:39:21,040 --> 00:39:25,000
And we, we want to make that fit
into a paradigm of intentional 

641
00:39:25,000 --> 00:39:30,360
breakthroughs. 
Mm hmm. 

642
00:39:30,360 --> 00:39:32,840
You in your past is what will 
get in the way. 

643
00:39:33,400 --> 00:39:39,480
So had a client, guy was ACEO, 
Ivy League educated, definitely 

644
00:39:39,480 --> 00:39:44,760
high IQ and running and running 
a great business. 

645
00:39:44,920 --> 00:39:51,440
And it's growing really well. 
One of his challenges was to 

646
00:39:51,440 --> 00:39:55,920
grow even faster into that next 
level and get him out of the 

647
00:39:55,920 --> 00:40:00,680
weeds was he was going to have 
to hire someone who's maybe 

648
00:40:00,680 --> 00:40:06,400
smarter than him or more capable
as a leader so that he can step 

649
00:40:06,400 --> 00:40:09,600
back and get stay at the helm of
the wheel instead of being 

650
00:40:09,600 --> 00:40:14,000
involved in operations. 
And what we found is what got in

651
00:40:14,000 --> 00:40:17,320
the way was an incident that 
happened when he was five years 

652
00:40:17,320 --> 00:40:19,640
old. 
He's five years old. 

653
00:40:19,760 --> 00:40:23,320
I think he's a middle child of 
three. 

654
00:40:23,320 --> 00:40:27,400
And he's the only child in the 
car and his parents in the front

655
00:40:27,400 --> 00:40:30,160
seat, He's in the back. 
And his parents are having an 

656
00:40:30,160 --> 00:40:32,480
argument. 
And mother says stop the car. 

657
00:40:32,480 --> 00:40:34,920
And she gets out the car and 
she's really upset with the 

658
00:40:34,920 --> 00:40:37,200
husband. 
And he's really angry with his 

659
00:40:37,200 --> 00:40:41,640
father now and he wants to save 
his mother. 

660
00:40:41,640 --> 00:40:45,080
So he opens the door and runs 
out the car and crosses the 

661
00:40:45,080 --> 00:40:47,040
street. 
And he told me he didn't even 

662
00:40:47,040 --> 00:40:49,600
look to see if cars. 
He said he could have literally 

663
00:40:49,600 --> 00:40:54,040
been run over but he didn't. 
So as a 5 year old his 

664
00:40:54,040 --> 00:40:59,800
interpretation is I was a hero 
and my dad was a bully and I 

665
00:40:59,800 --> 00:41:04,640
saved my mom from the bully by 
being the hero. 

666
00:41:05,240 --> 00:41:10,280
What that turned him into as a 
leader was a hero in a bully 

667
00:41:11,640 --> 00:41:16,560
because he's the guy who felt 
like he had to do everything. 

668
00:41:16,680 --> 00:41:20,520
And so if he hired someone that 
was smart, he would micromanage 

669
00:41:20,520 --> 00:41:22,520
them. 
He would technically be a bully 

670
00:41:22,520 --> 00:41:25,520
to them. 
So he would be reliving this 

671
00:41:25,520 --> 00:41:31,520
five year old in him. 
So he's aware that that incident

672
00:41:31,520 --> 00:41:35,840
happened, but he doesn't 
distinguish how it's running his

673
00:41:35,840 --> 00:41:40,520
life as a guy in his 50s. 
And even though he's highly 

674
00:41:40,520 --> 00:41:45,960
intelligent, Ivy League educated
and doing a good job, he's 

675
00:41:45,960 --> 00:41:48,960
stifling the growth of the 
company to its next level. 

676
00:41:48,960 --> 00:41:55,560
So what it allowed for is him to
be able to bring on more 

677
00:41:55,560 --> 00:41:58,840
qualified or higher performing 
people. 

678
00:41:59,520 --> 00:42:02,720
And they were able to open a 
completely new division because 

679
00:42:02,720 --> 00:42:06,920
this was a company that was 
manufacturing food, and they had

680
00:42:07,000 --> 00:42:09,880
for generations been 
manufacturing food under their 

681
00:42:09,880 --> 00:42:12,160
own brand. 
They had their own brand. 

682
00:42:12,600 --> 00:42:13,960
Well, they opened a new 
division. 

683
00:42:13,960 --> 00:42:16,960
That was the breakthrough that 
they were now in Co 

684
00:42:16,960 --> 00:42:21,480
manufacturing and making foods 
for other people under a 

685
00:42:21,600 --> 00:42:24,120
completely different brand. 
It wasn't even their brand. 

686
00:42:24,320 --> 00:42:26,960
They were just making it for 
someone who went out into the 

687
00:42:26,960 --> 00:42:31,840
world and sold it. 
And that allowed them to take on

688
00:42:32,040 --> 00:42:37,560
that, allowed them to bring on 
about 20% and new revenues of 

689
00:42:37,560 --> 00:42:40,320
untapped revenues that they 
never would have gotten and 

690
00:42:40,320 --> 00:42:43,080
brought on the largest client 
they ever had in the company's 

691
00:42:43,080 --> 00:42:45,960
history, which was about 90 year
old company at the time. 

692
00:42:46,680 --> 00:42:48,400
But that was a huge 
breakthrough. 

693
00:42:48,920 --> 00:42:53,600
And what that breakthrough did 
is it allowed them to make 

694
00:42:53,600 --> 00:42:57,400
products for others. 
So it created an entirely new 

695
00:42:57,400 --> 00:43:00,120
R&D that allowed them to make 
things that their current 

696
00:43:00,120 --> 00:43:03,320
equipment would have never made.
And it was more profitable per 

697
00:43:03,320 --> 00:43:07,120
square inch. 
So it and and they had a plant 

698
00:43:07,120 --> 00:43:09,840
that was lying dormant that they
didn't know what to do with. 

699
00:43:09,840 --> 00:43:11,680
They were either going to sell 
it or something. 

700
00:43:11,680 --> 00:43:15,280
But now in this place was a 
breakthrough in revenue was a 

701
00:43:15,280 --> 00:43:18,160
breakthrough in products. 
And it also gave them a new name

702
00:43:18,160 --> 00:43:21,160
in the marketplace as as 
innovators. 

703
00:43:23,040 --> 00:43:27,760
What it was was five year old 
incident that was holding him 

704
00:43:27,760 --> 00:43:29,880
back. 
And most people don't see that. 

705
00:43:29,880 --> 00:43:33,200
Most people, and I'll tell 
people up front, look, the five 

706
00:43:33,200 --> 00:43:35,320
year old and you were still 
running your life and they'll 

707
00:43:35,320 --> 00:43:37,320
say you're kidding. 
You know who I am. 

708
00:43:37,680 --> 00:43:41,120
But when I take them, when I 
walk them through my, I call it 

709
00:43:41,120 --> 00:43:43,840
a mindset technology. 
Mm hmm. 

710
00:43:43,840 --> 00:43:46,360
When you walk them through the 
mindset technology, they start 

711
00:43:46,360 --> 00:43:49,720
to distinguish and they can see 
how, Oh my God, this has been 

712
00:43:49,720 --> 00:43:53,160
affecting my entire life and, 
and I just couldn't see it. 

713
00:43:53,160 --> 00:43:58,520
So part of that, of what happens
is that 5 year old will derail 

714
00:43:58,520 --> 00:44:02,640
you when you start dealing with 
chaos, uncertainty, anything 

715
00:44:02,640 --> 00:44:06,720
that reminds you of, of what 
happened in the past. 

716
00:44:07,480 --> 00:44:10,080
And being aware of it just isn't
enough. 

717
00:44:10,080 --> 00:44:14,800
Because being aware doesn't give
you the tools to actually go 

718
00:44:14,800 --> 00:44:17,120
through it and be able to 
navigate and come out on the 

719
00:44:17,120 --> 00:44:20,000
other side where it's no longer 
running your life. 

720
00:44:20,280 --> 00:44:25,680
But before you have the tools, 
it's running your life and 

721
00:44:25,680 --> 00:44:28,360
you're just aware that something
happened. 

722
00:44:28,360 --> 00:44:32,840
So awareness is in that paradigm
of things you don't know and you

723
00:44:32,840 --> 00:44:34,960
know you don't know, and you can
improve it. 

724
00:44:35,960 --> 00:44:39,840
But in a paradigm of 
breakthroughs, it's possible to 

725
00:44:39,840 --> 00:44:44,720
actually untrigger your triggers
and you unlearn them. 

726
00:44:45,360 --> 00:44:47,560
You reverse engineer and unlearn
them. 

727
00:44:48,280 --> 00:44:52,240
So this is no longer resilience.
It's actually the capacity in 

728
00:44:52,240 --> 00:44:54,360
real time to be able to 
navigate. 

729
00:44:54,600 --> 00:44:58,080
You're not adapting, you're 
navigating something. 

730
00:44:58,240 --> 00:45:02,800
And what derailed you in the 
past is not no longer derailing 

731
00:45:02,800 --> 00:45:04,000
you. 
You're now in free. 

732
00:45:04,240 --> 00:45:07,960
It's my value proposition 
ultimately to people is freedom 

733
00:45:07,960 --> 00:45:11,760
and power. 
That's a lot of park right, but 

734
00:45:12,000 --> 00:45:16,320
I want to talk about fear 
control and the cost of our 

735
00:45:16,320 --> 00:45:19,400
burdens this. 
What was the last word? 

736
00:45:19,400 --> 00:45:22,760
Fear, control and what? 
And the cost of avoidance? 

737
00:45:23,600 --> 00:45:25,640
Avoidance. 
OK, yes. 

738
00:45:27,000 --> 00:45:33,000
You talk about people's 
traumatic past haunting them and

739
00:45:34,160 --> 00:45:42,360
affecting, influencing the 
occurrence, behavior, attitude, 

740
00:45:42,800 --> 00:45:47,080
you know, patterns. 
And you reminded me of somebody 

741
00:45:47,080 --> 00:45:53,040
that I know they lost a loved 1,
you know, many years ago when we

742
00:45:53,040 --> 00:45:58,960
were younger and did not end up 
attending the funeral of that 

743
00:45:59,120 --> 00:46:02,480
loved 1. 
And it sort of affected them, 

744
00:46:03,240 --> 00:46:07,360
right? 
And they just thought in your 

745
00:46:07,360 --> 00:46:11,560
head or discussing travel and 
that was the way to cope with 

746
00:46:11,560 --> 00:46:13,920
the loss. 
Anytime you know talks about 

747
00:46:13,920 --> 00:46:19,880
that person, but it brings back 
negative emotions, right? 

748
00:46:20,040 --> 00:46:26,160
And this person now started 
using avoidance as a means of 

749
00:46:26,240 --> 00:46:32,320
coping or stressful situations. 
And it has LED you like many 

750
00:46:32,400 --> 00:46:37,480
delusional attitudes, which you 
know does not make sense. 

751
00:46:37,880 --> 00:46:42,840
So how do you help such a person
break free from that kind of? 

752
00:46:45,160 --> 00:46:49,080
So if you're looking for a 
formula at there's there's no 

753
00:46:49,080 --> 00:46:51,320
magic formula there's no magic 
wand. 

754
00:46:51,360 --> 00:46:56,640
But yes, do many people do live 
a life of of avoiding yeah and 

755
00:46:56,640 --> 00:47:00,720
that that death may have 
reminded them of something that 

756
00:47:00,720 --> 00:47:05,760
may not be the source of it. 
So with the CEO where five years

757
00:47:05,760 --> 00:47:08,200
old, that was the source of what
derailed him. 

758
00:47:08,320 --> 00:47:11,480
So we had to get I'm interested 
in getting to the source. 

759
00:47:11,480 --> 00:47:18,600
So I understand a loved one 
dying, but I would also want to 

760
00:47:18,600 --> 00:47:23,120
understand if if that was a 
trigger to remind them of 

761
00:47:23,120 --> 00:47:24,960
something that happened before 
that event. 

762
00:47:25,600 --> 00:47:27,720
So we'd have to get to the 
source of that. 

763
00:47:27,960 --> 00:47:30,440
But it's actually a good example
in another way. 

764
00:47:31,040 --> 00:47:37,480
So you said that if something 
happens that reminds them of the

765
00:47:37,480 --> 00:47:41,440
death of that person, they get. 
Any other thing or even any 

766
00:47:41,440 --> 00:47:45,520
other thing, they just like to 
avoid, you know, the thoughts of

767
00:47:45,680 --> 00:47:47,800
different situations. 
And like. 

768
00:47:47,920 --> 00:47:48,560
You. 
Cannot. 

769
00:47:48,800 --> 00:47:49,840
Right. 
Keep avoiding difficult 

770
00:47:49,840 --> 00:47:51,000
situations. 
You know this. 

771
00:47:51,240 --> 00:47:56,960
Yeah, the bull matador. 
What I'm saying is that when 

772
00:47:56,960 --> 00:48:02,880
people often get upset or have 
fear, it's usually not what's in

773
00:48:02,880 --> 00:48:05,960
front of them. 
It's what it reminds them of and

774
00:48:05,960 --> 00:48:09,640
they relive the thing. 
So people are generally not 

775
00:48:09,640 --> 00:48:12,800
upset with you. 
They're upset they're they're 

776
00:48:12,800 --> 00:48:16,680
upset about their interpretation
of you and what you remind them 

777
00:48:16,680 --> 00:48:19,320
of. 
They may be aware with the head 

778
00:48:19,840 --> 00:48:24,360
they think that that is that 
response is who they are. 

779
00:48:25,040 --> 00:48:29,360
And they actually may have 
feelings because they're having 

780
00:48:29,360 --> 00:48:33,480
an entire conversation with 
themselves about the thing they 

781
00:48:33,480 --> 00:48:35,760
want to avoid. 
And I'm not going to let that 

782
00:48:35,760 --> 00:48:39,280
happen again. 
And that conversation tells the 

783
00:48:39,280 --> 00:48:43,920
brain to trigger neurochemicals 
like cortisone and other things.

784
00:48:43,920 --> 00:48:47,160
And now they say I feel bad and 
they're going to say, well, you 

785
00:48:47,160 --> 00:48:49,720
made me feel bad. 
But it's really what they are 

786
00:48:49,720 --> 00:48:54,200
saying to themselves that's the 
catalyst for all the 

787
00:48:55,080 --> 00:48:57,320
neurochemicals that are being 
secreted. 

788
00:48:57,760 --> 00:49:01,280
And so then people are stuck 
with, well, it doesn't feel 

789
00:49:01,280 --> 00:49:02,680
right. 
It doesn't resonate. 

790
00:49:02,680 --> 00:49:06,320
And it's like, I'm trying to 
avoid this, this thing. 

791
00:49:06,320 --> 00:49:10,400
And, and you even ask people 
about intimate relationships and

792
00:49:10,400 --> 00:49:12,360
what are you committed to? 
What would you like in a 

793
00:49:12,360 --> 00:49:14,800
relationship? 
And they can tell you, well, I 

794
00:49:14,800 --> 00:49:16,240
can tell you everything I don't 
want. 

795
00:49:16,320 --> 00:49:19,880
And if you think of it this way,
if you're in a room, you point 

796
00:49:19,880 --> 00:49:22,880
to any corner and say in that 
corner is everything you don't 

797
00:49:22,880 --> 00:49:25,160
want. 
And the person is in that corner

798
00:49:25,160 --> 00:49:27,520
saying, I'm, I'm never going to 
let that stuff come out. 

799
00:49:27,960 --> 00:49:31,040
But it's like in the other 
corner is everything you really 

800
00:49:31,040 --> 00:49:33,240
want. 
But because you're focused on 

801
00:49:33,240 --> 00:49:36,280
the corner that you don't want, 
you never actually get to the 

802
00:49:36,280 --> 00:49:39,040
other corner. 
And then life begins to look 

803
00:49:39,040 --> 00:49:41,480
hard and it looks like you can 
never have the things that you 

804
00:49:41,480 --> 00:49:45,640
want because you're spending 
you're, you're spending all of 

805
00:49:45,640 --> 00:49:49,400
your committed time to these 
things that you don't want. 

806
00:49:49,840 --> 00:49:51,680
And so it becomes like a trap. 
I agree. 

807
00:49:51,760 --> 00:49:59,280
Yeah, yeah. 
The mind is a complex tool, but 

808
00:50:00,840 --> 00:50:04,840
it's I see this, you know, the 
mindset skill set, tool set 

809
00:50:04,960 --> 00:50:07,240
framework is my field ones with 
you. 

810
00:50:08,440 --> 00:50:10,240
It's difficult to train with 
mindset. 

811
00:50:10,280 --> 00:50:15,680
And that's why for me, as a 
founder, as the Ceoi just love 

812
00:50:15,680 --> 00:50:19,200
to work with people that align 
with the mindset. 

813
00:50:19,200 --> 00:50:25,960
That I appreciate, but I don't 
know if it's difficult to to 

814
00:50:26,080 --> 00:50:29,760
train mindset. 
I've heard people say that, but 

815
00:50:29,760 --> 00:50:31,920
I don't know where that's 
written in stone. 

816
00:50:33,680 --> 00:50:39,360
OK, think about this mindset, 
skill set, tool set, right? 

817
00:50:40,840 --> 00:50:45,320
That is the order to me in my 
philosophy for collaborating 

818
00:50:45,320 --> 00:50:49,120
with people, right? 
For bringing people on my team, 

819
00:50:49,840 --> 00:50:52,240
right? 
Because in the past, I've had to

820
00:50:52,320 --> 00:50:58,720
be very, very heavy for bringing
on people that have a high skill

821
00:50:58,720 --> 00:51:05,320
set or poor mindset, right? 
And I realized that you can 

822
00:51:05,600 --> 00:51:08,520
force a host to the stream or 
you can't force it to drink. 

823
00:51:08,560 --> 00:51:14,520
And there are certain mindsets 
that are good for collaboration 

824
00:51:15,400 --> 00:51:20,480
on certain projects, right? 
And it's not like certain people

825
00:51:20,480 --> 00:51:24,440
are not good people, but they 
don't have the required mindset 

826
00:51:24,440 --> 00:51:30,520
to achieve certain difficult 
challenges, especially when they

827
00:51:30,920 --> 00:51:32,960
are not very much interested in 
it, right? 

828
00:51:32,960 --> 00:51:34,720
You have to be passionate about 
what you're doing. 

829
00:51:35,400 --> 00:51:38,800
But I'd like for you to speak to
that philosophy, right? 

830
00:51:38,960 --> 00:51:40,800
What do you think is easier to 
train? 

831
00:51:41,240 --> 00:51:44,360
Is it easier to train the skill 
set or train a person to use a 

832
00:51:44,360 --> 00:51:49,120
tool set or a mindset? 
Well for me I I have not found a

833
00:51:49,120 --> 00:51:52,800
lot of training people that are 
unwilling on mindset. 

834
00:51:55,120 --> 00:52:00,560
OK CAU queru falao conchigueno 
Trujillo MO vos EPO GE and 

835
00:52:00,560 --> 00:52:05,320
tender me see her now. 
Combo estas MI amigos. 

836
00:52:05,680 --> 00:52:08,040
No, no, I I did not speak to you
in Spanish. 

837
00:52:09,360 --> 00:52:10,840
What did you say? 
I don't know. 

838
00:52:10,840 --> 00:52:14,840
I satellite Spanish to me. 
I know it was Portuguese. 

839
00:52:15,000 --> 00:52:21,080
Oh, I said if I see yes, if I, I
said if I speak to you in 

840
00:52:21,080 --> 00:52:23,280
another language, can you 
understand me? 

841
00:52:26,120 --> 00:52:30,800
Right, Exactly. 
And so it's the same for 

842
00:52:30,800 --> 00:52:33,400
mindset. 
See, you don't speak Portuguese 

843
00:52:33,400 --> 00:52:35,600
because no one gave you that 
language. 

844
00:52:36,680 --> 00:52:38,840
You have the language that was 
given to you. 

845
00:52:38,960 --> 00:52:42,760
And if you speak 5 languages, 
they still didn't give you 

846
00:52:42,760 --> 00:52:44,000
Portuguese. 
Mm hmm. 

847
00:52:44,440 --> 00:52:46,760
And if I would have said 
Ochimprat, Napaz, Nakamitsa, 

848
00:52:46,760 --> 00:52:48,560
that's Russian for a pleasure to
meet you. 

849
00:52:48,560 --> 00:52:49,880
They didn't give you that 
either. 

850
00:52:50,560 --> 00:52:52,920
But it doesn't mean there's 
something wrong with you. 

851
00:52:53,240 --> 00:52:55,040
You just have what you were 
given. 

852
00:52:55,720 --> 00:52:58,400
People have the mindset that 
they were given. 

853
00:53:00,880 --> 00:53:03,560
And I've lived in the jungle 
with Mayan Indians. 

854
00:53:03,560 --> 00:53:06,440
I've lived in the jungle with 
Costa Rica. 

855
00:53:06,440 --> 00:53:08,640
I've, I've been to Greenland and
Iceland. 

856
00:53:08,640 --> 00:53:14,240
I, I've been to the Amazon and 
what I saw in all those places 

857
00:53:14,240 --> 00:53:18,600
and many more in many states in 
the US, there's one human 

858
00:53:18,600 --> 00:53:22,920
paradigm and everyone's been 
given the same paradigm. 

859
00:53:22,960 --> 00:53:30,640
If you speak Mandarin, German, 
English or French or IBO, you 

860
00:53:30,640 --> 00:53:33,320
still are going through the same
human experience. 

861
00:53:33,320 --> 00:53:35,160
And there's a language within 
that. 

862
00:53:35,160 --> 00:53:38,520
And maybe there's a here's a way
to express that. 

863
00:53:39,800 --> 00:53:46,520
So I can have four basket 4 
basketball players and one guy 

864
00:53:47,000 --> 00:53:48,880
is really good on the 
playground. 

865
00:53:48,880 --> 00:53:52,240
He plays in high school and he 
gets a lot of girls and he plays

866
00:53:52,240 --> 00:53:57,280
well, but he just doesn't make 
it to the NBA because when he 

867
00:53:57,280 --> 00:54:01,360
plays, he says I'm going to get 
all the girls and he 

868
00:54:01,360 --> 00:54:05,480
accomplishes that. 
The next guy says I'm going to 

869
00:54:05,480 --> 00:54:08,440
make it to the NBA. 
So he trains to make it to the 

870
00:54:08,440 --> 00:54:12,520
NBA, and he does. 
The next guy says I'm going to 

871
00:54:12,520 --> 00:54:19,280
start in the NBA, and he trains.
And this guy starts in the NBA. 

872
00:54:20,040 --> 00:54:23,840
And the fourth guy says I'm 
going to break every record in 

873
00:54:23,840 --> 00:54:26,440
the NBA. 
And that's where you get your 

874
00:54:26,440 --> 00:54:28,920
Michael Jordan's and your LeBron
James's. 

875
00:54:29,600 --> 00:54:32,360
They're not saying I'm going to 
make it to the NBA. 

876
00:54:32,360 --> 00:54:34,080
They're not saying I'm going to 
start. 

877
00:54:34,880 --> 00:54:37,600
And they're not playing to chase
the girls. 

878
00:54:37,600 --> 00:54:39,880
They are training to break 
records. 

879
00:54:40,640 --> 00:54:43,640
That's a mindset that's created,
invented. 

880
00:54:43,640 --> 00:54:47,200
It's it's there are lots of 
examples in the world where 

881
00:54:47,200 --> 00:54:50,120
people invented a future that 
didn't exist. 

882
00:54:50,120 --> 00:54:54,320
So for Michael Jordan to break 
records and saying that from 

883
00:54:54,320 --> 00:54:58,720
high school, he's committing to 
a future that doesn't even 

884
00:54:58,720 --> 00:55:02,680
exist. 
And so this is where those 

885
00:55:02,680 --> 00:55:06,720
things from the past will say, 
well, you know, you can't do 

886
00:55:06,720 --> 00:55:10,840
that and remember this or your 
your parents died and you, you 

887
00:55:11,240 --> 00:55:16,960
for lots of reasons. 
But none of that mindset is just

888
00:55:16,960 --> 00:55:24,840
as nimble or malleable as water.
So there's no such thing as 

889
00:55:24,840 --> 00:55:27,960
someone who's stuck. 
And that's why when someone says

890
00:55:27,960 --> 00:55:32,440
to me transforming corporate 
culture, transforming mindset is

891
00:55:32,440 --> 00:55:36,520
difficult, or when people say 
change is hard, this is what I'm

892
00:55:36,520 --> 00:55:38,440
going to ask your listeners to 
hear. 

893
00:55:39,720 --> 00:55:44,400
The only reality that exists is 
the one that you say exists. 

894
00:55:44,800 --> 00:55:47,280
If you say change is hard, you 
will be right. 

895
00:55:47,280 --> 00:55:50,800
As long as you think that way, 
you will go out of your way to 

896
00:55:51,280 --> 00:55:54,320
change is hard. 
If you say it's hard to change 

897
00:55:54,320 --> 00:55:57,360
corporate culture, you will be 
right. 

898
00:55:58,840 --> 00:56:02,560
Now, I'm not saying you're going
to just get up and go play in 

899
00:56:02,560 --> 00:56:05,680
the NBA and break all records if
you didn't train and prepare for

900
00:56:05,680 --> 00:56:08,120
that. 
So there is train, there is a 

901
00:56:08,120 --> 00:56:10,240
commitment. 
If you're really committed to 

902
00:56:10,240 --> 00:56:14,400
accomplishing something, what's 
the body of work required in 

903
00:56:14,400 --> 00:56:17,240
that paradigm to prepare you to 
accomplish that? 

904
00:56:17,360 --> 00:56:21,960
There are lots of examples where
the facts of life existed 

905
00:56:21,960 --> 00:56:24,360
before. 
Do you guys know who a guy by 

906
00:56:24,360 --> 00:56:27,760
the name of Roger Bannister is? 
You should know Eddemola. 

907
00:56:28,520 --> 00:56:30,880
Roger Bannister. 
Roger Bannister. 

908
00:56:30,920 --> 00:56:33,880
That name rings a bell. 
So what he's he known for? 

909
00:56:35,120 --> 00:56:36,280
Yeah, I don't. 
Can't Google it. 

910
00:56:36,280 --> 00:56:38,920
No cheating. 
I don't, I don't know him. 

911
00:56:38,920 --> 00:56:41,240
It rings a bell, but definitely 
I I'm not a cheater. 

912
00:56:41,240 --> 00:56:43,760
I really can't remember what 
he's known for, but I know I've 

913
00:56:43,800 --> 00:56:46,000
heard that name before. 
That's why I have one. 

914
00:56:46,080 --> 00:56:48,400
He's a no for. 
British guy. 

915
00:56:48,400 --> 00:56:51,040
He's a British guy who's the 
first one to run the mile in 

916
00:56:51,040 --> 00:56:55,600
under 4 minutes and before him, 
and he did that in 1956. 

917
00:56:55,600 --> 00:57:00,880
Before that, the scientific fact
was it's humanly impossible to 

918
00:57:00,880 --> 00:57:04,240
run the mile in under 4 minutes.
Humanly impossible. 

919
00:57:04,680 --> 00:57:08,400
The world record for the mile is
3 minutes and 43 seconds. 

920
00:57:08,800 --> 00:57:14,400
It's the same mile. 
So he had to break from all the 

921
00:57:14,560 --> 00:57:19,320
conversations that said it's 
humanly impossible and train and

922
00:57:19,320 --> 00:57:26,640
do things that allowed for 359. 
And when he ran a 359 shortly 

923
00:57:26,640 --> 00:57:28,720
after quite a few other guys ran
it. 

924
00:57:28,720 --> 00:57:33,160
But that from 1956 to, I forget 
when the current record was 

925
00:57:33,160 --> 00:57:40,240
made, 2000 something to go from 
4 minutes to 343, that's 17 

926
00:57:40,240 --> 00:57:42,880
seconds. 
You can't imagine how much 

927
00:57:42,880 --> 00:57:46,200
distance is in 17 seconds in a 
mile. 

928
00:57:46,280 --> 00:57:49,360
That's huge. 
And they believed that it was 

929
00:57:49,360 --> 00:57:53,400
humanly impossible. 
See, as long as they believed it

930
00:57:53,400 --> 00:57:58,040
was humanly impossible, people 
trained to run horrible minutes.

931
00:57:58,040 --> 00:58:01,040
Four O 1. 
There's a guy, 15 year old boy 

932
00:58:01,040 --> 00:58:03,720
in Australia running under 4 
minutes now. 

933
00:58:04,400 --> 00:58:06,400
I'm laughing because I'm 
impressed I've never been able 

934
00:58:06,400 --> 00:58:14,880
to run it in less or 4 minutes. 
No, that's, that's good, that's 

935
00:58:14,880 --> 00:58:18,200
good, that's good. 
If you can run a mile and for 

936
00:58:18,200 --> 00:58:23,720
anything, even for 459 is still 
it's that's not competitive, but

937
00:58:23,720 --> 00:58:25,840
it's you're in shape to run it 
that fast. 

938
00:58:26,080 --> 00:58:27,320
Yeah. 
Sure, I ran. 

939
00:58:27,320 --> 00:58:30,640
I used to do 5 minutes. 
Plus for, you know, overtime, 

940
00:58:30,680 --> 00:58:33,240
yeah, started going below 5 
minutes, yeah. 

941
00:58:33,760 --> 00:58:35,920
Yeah, yeah. 
If you train, if you train, 

942
00:58:36,800 --> 00:58:38,400
yeah, you have to train for 
that. 

943
00:58:38,400 --> 00:58:41,880
That's not you just woke up one 
day, you're smoking a cigarette 

944
00:58:41,880 --> 00:58:43,640
and got to have the beer on the 
other hand, and it's like I'm 

945
00:58:43,640 --> 00:58:47,920
going to go run a 4 minute mile.
Yeah, yeah, man, hold my beer. 

946
00:58:48,040 --> 00:58:49,960
I got it. 
Do do you know the interesting 

947
00:58:49,960 --> 00:58:52,000
thing, Noela? 
Should we tell him? 

948
00:58:52,200 --> 00:58:53,760
Should we tell him? 
Right. 

949
00:58:54,320 --> 00:58:57,960
She I think we were just 
randomly speaking earlier today 

950
00:58:57,960 --> 00:59:01,600
and I took up a challenge. 
I told her I will do 5 

951
00:59:01,600 --> 00:59:05,280
kilometers in about 30 minutes. 
I actually thought it was a joke

952
00:59:05,640 --> 00:59:07,600
and I stood up and did it. 
Yes or no? 

953
00:59:09,320 --> 00:59:11,800
Oh yeah, yeah, yeah. 
Yeah, yeah, yeah. 

954
00:59:11,800 --> 00:59:14,320
It's that that that is the I I 
love fitness. 

955
00:59:14,440 --> 00:59:17,040
I love fitness. 
It's it's good to be feet and 

956
00:59:17,040 --> 00:59:18,720
you know I. 
Believe you're. 

957
00:59:18,800 --> 00:59:22,120
Physically, feet and mentally 
fit right goes a long way. 

958
00:59:22,440 --> 00:59:23,520
Right. 
Absolutely. 

959
00:59:23,760 --> 00:59:27,280
Yeah. 
I've had CE OS tell me that they

960
00:59:27,280 --> 00:59:29,160
still work out. 
These are retired guys. 

961
00:59:29,160 --> 00:59:32,080
They talk about the importance 
of being physically fit. 

962
00:59:33,880 --> 00:59:37,240
So yeah. 
So do do you get what I'm 

963
00:59:37,240 --> 00:59:39,880
saying? 
It's like, as long as you say 

964
00:59:40,000 --> 00:59:43,760
it's hard, as long as you say it
can't be done, you'll be right. 

965
00:59:44,080 --> 00:59:47,760
And I'm not saying like it's not
like a pipe dream. 

966
00:59:49,760 --> 00:59:55,320
Do do you guys know who Yeah, 
Robert Goddard is? 

967
00:59:55,320 --> 00:59:57,160
You ever hear that name? 
Robert Goddard. 

968
00:59:57,160 --> 01:00:00,360
Robert. 
Goddard. 

969
01:00:02,360 --> 01:00:05,280
I did a long time ago, like 100 
years ago. 

970
01:00:05,280 --> 01:00:07,200
I know my Goddard, No Robert 
Goddard. 

971
01:00:09,360 --> 01:00:15,360
So, So in the 1920s, Guy, an 
aeronautics engineer, said one 

972
01:00:15,360 --> 01:00:19,120
day man will fly to the moon. 
And the New York Times wrote an 

973
01:00:19,120 --> 01:00:23,560
article saying criticizing him, 
calling him an idiot and he 

974
01:00:23,560 --> 01:00:26,600
didn't have the intelligence of 
an elementary school child and 

975
01:00:26,640 --> 01:00:29,840
blah blah blah. 
No, the guys in. 1960 they had 

976
01:00:29,840 --> 01:00:35,040
to write another article to 
apologize, but what he said was 

977
01:00:35,040 --> 01:00:37,040
one day man will fly to the 
moon. 

978
01:00:37,040 --> 01:00:40,920
It sounded ridiculous and it 
can't be done. 

979
01:00:41,320 --> 01:00:46,680
And so he declared this future 
that did not exist. 

980
01:00:47,720 --> 01:00:52,280
And as a nation, we we grew into
it and made it happen. 

981
01:00:54,760 --> 01:00:59,400
But we had to train and develop,
but we had to develop technology

982
01:00:59,400 --> 01:01:03,680
that allowed for it to happen. 
So it's not an airy fairy pipe 

983
01:01:03,680 --> 01:01:06,680
dream, right? 
And this is what people need to 

984
01:01:06,680 --> 01:01:10,840
be able to distinguish. 
So if I told you I'm going to 

985
01:01:11,080 --> 01:01:15,280
build a machine to fly to Mars 
next month, that would be a pipe

986
01:01:15,280 --> 01:01:18,120
dream because there's nothing in
my past to support that. 

987
01:01:21,080 --> 01:01:22,920
You just. 
Haven't prepared and trained 

988
01:01:22,920 --> 01:01:25,160
myself for that. 
You better be of. 

989
01:01:25,160 --> 01:01:30,040
Somebody you reminded me of 
somebody OK, when I was back in 

990
01:01:30,040 --> 01:01:35,360
Nigeria, I had this right. 
And I used to tell them I I want

991
01:01:35,360 --> 01:01:37,040
you to get that impression of 
yourself. 

992
01:01:37,560 --> 01:01:40,760
Like I used to try to push them.
OK, Try to do this. 

993
01:01:40,760 --> 01:01:44,880
Take this course, you know, read
this book and you know, one day 

994
01:01:44,880 --> 01:01:47,440
the person that's in me, that's 
it. 

995
01:01:49,720 --> 01:01:52,520
Thank you very much for always 
trying to encourage me, Right. 

996
01:01:53,680 --> 01:01:56,560
But what if I don't want to be a
better virtual myself? 

997
01:01:57,440 --> 01:02:01,360
Like stop stressing me like I'm 
I'm not interested. 

998
01:02:01,360 --> 01:02:03,760
I don't want to be better. 
Like I'm OK where I'm at. 

999
01:02:04,400 --> 01:02:11,400
And then, you know, it hit me. 
It hit me hard that you can 

1000
01:02:11,400 --> 01:02:14,280
force off us to the stream. 
You can't foresee to drink. 

1001
01:02:14,320 --> 01:02:20,320
And to me, it made me realize 
that you cannot help a person 

1002
01:02:20,360 --> 01:02:21,880
who is not willing to help 
themselves. 

1003
01:02:23,080 --> 01:02:26,120
But what would you say about 
that kind of mindset? 

1004
01:02:26,240 --> 01:02:28,240
There's a fixed mindset and 
there's a growth mindset. 

1005
01:02:29,360 --> 01:02:31,080
That's a really important 
question. 

1006
01:02:31,080 --> 01:02:35,680
So there was a company that did 
do research on people who were 

1007
01:02:36,040 --> 01:02:40,160
engaged in workshops doing 
breakthroughs and, and those who

1008
01:02:40,240 --> 01:02:42,120
avoided it, those who went 
through it. 

1009
01:02:42,600 --> 01:02:46,960
And what they found is that 
there were quite a few people 

1010
01:02:47,640 --> 01:02:52,520
who would prefer to not have the
breakthrough because they 

1011
01:02:52,520 --> 01:02:56,880
thought it would say in the 
past, like, I must have been 

1012
01:02:56,880 --> 01:03:00,720
really dumb. 
Like how could I not have known 

1013
01:03:00,720 --> 01:03:04,520
this in the past? 
So they'd rather avoid having 

1014
01:03:04,520 --> 01:03:07,440
that conversation, which would 
question. 

1015
01:03:07,440 --> 01:03:10,120
So let's say they walked around 
and said, I'm really a smart 

1016
01:03:10,120 --> 01:03:12,640
person and you can't tell me 
anything. 

1017
01:03:12,640 --> 01:03:13,760
And then they have a 
breakthrough. 

1018
01:03:13,760 --> 01:03:16,320
It's like, Oh my God, I wasn't 
smart after all. 

1019
01:03:17,440 --> 01:03:20,520
And and that could leave them 
saying, even though I had a 

1020
01:03:20,520 --> 01:03:22,560
breakthrough, maybe I'm still 
not smart. 

1021
01:03:22,560 --> 01:03:26,480
So people are left with this 
conversation in the human 

1022
01:03:26,480 --> 01:03:29,440
paradigm. 
Look at it this way. 

1023
01:03:29,440 --> 01:03:33,440
People really want two things in
life. 

1024
01:03:33,880 --> 01:03:35,840
Well, they want to survive, 
right? 

1025
01:03:35,840 --> 01:03:40,600
And one way to survive is to 
look good or avoid looking bad. 

1026
01:03:41,000 --> 01:03:44,000
And if I have a breakthrough 
that makes me look bad because I

1027
01:03:44,000 --> 01:03:47,560
was not very bright in the past 
and maybe I'm not bright now, 

1028
01:03:47,960 --> 01:03:52,080
it's I'm going to look bad if I 
have a breakthrough and it and 

1029
01:03:52,200 --> 01:03:54,400
it's not that the world sees you
that way. 

1030
01:03:54,400 --> 01:03:57,800
It's how you see yourself. 
Would you say that that what 

1031
01:03:57,800 --> 01:04:01,760
you're describing right now, 
mostly the human paradigm, is 

1032
01:04:02,120 --> 01:04:07,840
why leaders are still reluctant 
to confront internal 

1033
01:04:07,840 --> 01:04:10,320
breakthroughs? 
Or do you think there is maybe 

1034
01:04:10,320 --> 01:04:15,160
more reason to that? 
No, that, that's a big one. 

1035
01:04:15,160 --> 01:04:17,960
So you know, I'm Aceo, I'm 
supposed to have the answers. 

1036
01:04:17,960 --> 01:04:19,920
I'm really smart, I'm well 
accomplished. 

1037
01:04:19,920 --> 01:04:22,240
And why would I need a 
breakthrough? 

1038
01:04:22,360 --> 01:04:27,040
I'm already at the top of the 
food chain, so it's my people so

1039
01:04:28,040 --> 01:04:30,920
and I've actually seen this like
really happen. 

1040
01:04:31,000 --> 01:04:35,240
I used to do CEO roundtables and
I invited current CE OS and 

1041
01:04:35,280 --> 01:04:38,520
their your revenues had to be 
between 100 million and a 

1042
01:04:38,520 --> 01:04:41,680
billion dollars. 
And then I would invite usually 

1043
01:04:41,680 --> 01:04:45,440
former CE OS, retired CE OS of 
Fortune 5 hundreds. 

1044
01:04:45,440 --> 01:04:48,880
And I've had former CE OS of 
Chase Bank, Dun and Bradstreet, 

1045
01:04:48,880 --> 01:04:52,240
Xerox Hires hotel and casinos. 
I've had chairman of the New 

1046
01:04:52,240 --> 01:04:55,760
York Stock Exchange. 
So when you bring those really 

1047
01:04:55,760 --> 01:04:59,840
heavy hitters to sit down and 
talk shop about CEO, you get to 

1048
01:04:59,840 --> 01:05:01,880
talk about really important 
things. 

1049
01:05:02,480 --> 01:05:07,360
And I had Aceo, who was still, 
you know, I had him come in to 

1050
01:05:07,640 --> 01:05:11,760
talk in the round table and he 
was still the CEO of a Fortune 

1051
01:05:11,760 --> 01:05:15,080
500. 
Said he had the skill of turning

1052
01:05:15,080 --> 01:05:18,160
companies around and he had the 
other skill, which was to drive 

1053
01:05:18,160 --> 01:05:20,120
revenue. 
He said most CE OS are one or 

1054
01:05:20,120 --> 01:05:21,760
the other and he said he had 
both. 

1055
01:05:22,720 --> 01:05:26,600
And he was brought into a 
company that was underperforming

1056
01:05:26,600 --> 01:05:29,520
and he got rid of a bunch of 
people and brought in quite a 

1057
01:05:29,520 --> 01:05:32,840
few of his own and it still 
didn't transform the culture. 

1058
01:05:33,080 --> 01:05:36,920
So then he hired an outside 
consulting firm and said, fix my

1059
01:05:36,920 --> 01:05:39,280
people, they need to be 
transformed. 

1060
01:05:39,840 --> 01:05:43,680
And it wasn't working. 
So company he brought in said, 

1061
01:05:43,680 --> 01:05:48,760
hey, would you consider you 
transforming first before we get

1062
01:05:48,760 --> 01:05:52,840
the people say, Oh no, no, no, 
I'm the CEO, I don't need that 

1063
01:05:52,840 --> 01:05:54,920
man. 
You have to understand I'm 

1064
01:05:54,920 --> 01:05:59,840
really accomplished. 
And they convinced him if you do

1065
01:05:59,840 --> 01:06:05,560
it, then that will send us very 
powerful message to the rest of 

1066
01:06:05,560 --> 01:06:08,880
the organization. 
So he gave in and he said when 

1067
01:06:08,880 --> 01:06:12,960
he transformed, the rest of the 
company just went right with 

1068
01:06:12,960 --> 01:06:14,680
him. 
And he said it was such a 

1069
01:06:14,680 --> 01:06:19,720
valuable lesson that whenever he
wanted to go in and transform an

1070
01:06:19,720 --> 01:06:23,280
organization, he knew that he 
had to transform himself first 

1071
01:06:24,320 --> 01:06:27,000
before he could transform the 
rest of the company. 

1072
01:06:27,000 --> 01:06:33,560
So people are often, God, 
they're walking around with a 

1073
01:06:33,560 --> 01:06:38,040
conversation about how great 
they are. 

1074
01:06:38,920 --> 01:06:44,920
And I'm not saying this is all, 
but sometimes that can hide 

1075
01:06:44,920 --> 01:06:48,320
things that you don't want 
others to see about you. 

1076
01:06:48,920 --> 01:06:53,160
And if you admit to 
transforming, it may be 

1077
01:06:53,160 --> 01:06:56,320
admitting to the things that 
you're hiding from people. 

1078
01:06:56,640 --> 01:06:58,520
You follow me on that? 
Yeah. 

1079
01:06:59,840 --> 01:07:03,160
And, and now you're shooting 
yourself in the foot because 

1080
01:07:03,160 --> 01:07:06,680
you're hiding and you, you think
there's something wrong. 

1081
01:07:06,680 --> 01:07:08,920
And, and maybe I'll give you a 
great example of, of an 

1082
01:07:08,920 --> 01:07:13,000
entrepreneur, a person who had a
really good company. 

1083
01:07:13,800 --> 01:07:17,840
And one day she said, Ted, why 
do I always have to be right? 

1084
01:07:18,440 --> 01:07:21,200
I said, well, maybe when you're 
about 5 years old, you gave the 

1085
01:07:21,200 --> 01:07:25,720
wrong answer. 
She said, Oh my God, yes, yes. 

1086
01:07:26,040 --> 01:07:30,080
I was five years old in the 
dentist's office in the waiting 

1087
01:07:30,080 --> 01:07:32,840
area with my mom. 
And there were other kids with 

1088
01:07:32,840 --> 01:07:35,480
their mom. 
And the dentist came out and he 

1089
01:07:35,480 --> 01:07:37,680
said, hi, children, who knows 
what this is? 

1090
01:07:37,800 --> 01:07:41,960
And I don't know whatever that 
was, but he said, who knows what

1091
01:07:41,960 --> 01:07:44,000
this is? 
And she said, I know, I know. 

1092
01:07:44,400 --> 01:07:45,960
And she said, that's Bah, Bah, 
Bah. 

1093
01:07:46,520 --> 01:07:51,440
And he said, Nope. 
And she doesn't even know what 

1094
01:07:51,440 --> 01:07:56,400
happens after that because all 
she could think was I was so 

1095
01:07:56,400 --> 01:07:59,320
stupid. 
I was so embarrassing. 

1096
01:07:59,520 --> 01:08:03,160
I gave the wrong answer. 
And now she's sitting there 

1097
01:08:03,160 --> 01:08:07,360
feeling bad about herself. 
And she she made a promise. 

1098
01:08:08,200 --> 01:08:10,600
I'll never let myself feel that 
way again. 

1099
01:08:11,280 --> 01:08:15,360
So now you put her in a 
situation and she's ready to 

1100
01:08:15,360 --> 01:08:19,160
fight to be right because she 
wants to avoid that five year 

1101
01:08:19,160 --> 01:08:23,760
old incident. 
And most I want to say all 

1102
01:08:23,760 --> 01:08:28,439
people have that, that they 
don't know that it's running 

1103
01:08:28,439 --> 01:08:30,800
their life. 
And I'm talking to this woman 

1104
01:08:30,800 --> 01:08:34,120
and now she's 45, also Ivy 
League educated. 

1105
01:08:34,479 --> 01:08:36,920
And can you guess what her 
occupation was? 

1106
01:08:39,600 --> 01:08:45,000
A lawyer? 
Yep, trial lawyer. 

1107
01:08:45,960 --> 01:08:48,840
And and you know what? 
If you wanted a lawyer to defend

1108
01:08:48,840 --> 01:08:51,600
you, she was going to be right. 
She was going to fight to the 

1109
01:08:51,600 --> 01:08:54,240
death for you. 
She was going to be right. 

1110
01:08:54,720 --> 01:08:59,640
She went to a top school and and
learned everything. 

1111
01:08:59,640 --> 01:09:04,200
And she comes out to know the 
law went down as a president, 

1112
01:09:04,200 --> 01:09:08,800
CEO of a company leading that 
way was crushing her people. 

1113
01:09:08,800 --> 01:09:10,359
It was almost like she was a 
samurai. 

1114
01:09:10,359 --> 01:09:12,200
And she just cut everyone's head
off. 

1115
01:09:13,040 --> 01:09:18,840
So so people have this is what 
gets in a way of creating 

1116
01:09:18,840 --> 01:09:21,479
breakthroughs. 
There's this thing that you want

1117
01:09:21,479 --> 01:09:27,240
to avoid and it's looking bad. 
So the way she survived in the 

1118
01:09:27,240 --> 01:09:32,000
world was to be right. 
Now, what was interesting, and 

1119
01:09:32,000 --> 01:09:35,720
it usually has two sides to it. 
If you put her in a in a 

1120
01:09:35,720 --> 01:09:40,800
conversation about finance, for 
example, she knew nothing about 

1121
01:09:40,800 --> 01:09:43,279
finance and she couldn't fight 
you to be right. 

1122
01:09:43,680 --> 01:09:47,399
And so in the moment, that 
conversation is too much for 

1123
01:09:47,399 --> 01:09:50,439
her. 
It's like clockwork. 

1124
01:09:50,760 --> 01:09:55,760
She would say, my tummy hurts, I
don't feel good, I want to go 

1125
01:09:56,040 --> 01:09:58,400
eat. 
And she would literally sound 

1126
01:09:58,400 --> 01:10:02,160
like a 5 year old. 
This is a 45 year old sharp, 

1127
01:10:02,400 --> 01:10:06,040
very good attorney who now 
shrank to the five year old in 

1128
01:10:06,040 --> 01:10:09,960
the dentist's office because she
can't be right about finance. 

1129
01:10:10,240 --> 01:10:13,800
So it's either fight to the 
death to to be right or you fake

1130
01:10:13,800 --> 01:10:16,600
that I don't feel good and my 
tummy hurts and I want to go 

1131
01:10:16,600 --> 01:10:22,000
home and and this is what's 
running the world. 

1132
01:10:23,680 --> 01:10:26,880
I have very, very lawyers as 
friends and you know it. 

1133
01:10:26,920 --> 01:10:30,840
It was a very, very easy guess. 
Like many of these guys, people 

1134
01:10:31,000 --> 01:10:33,960
fight you to the right. 
And of course, you know, like 

1135
01:10:33,960 --> 01:10:37,640
have had the opportunity to 
speak on a very personal level 

1136
01:10:37,960 --> 01:10:39,920
with them. 
I went to university. 

1137
01:10:39,920 --> 01:10:42,400
That is considered the habit of 
Nigeria. 

1138
01:10:42,400 --> 01:10:46,040
So like we had 
multidisciplinaries, right? 

1139
01:10:46,080 --> 01:10:49,280
So even though I started 
economics, I had roommates that 

1140
01:10:49,280 --> 01:10:51,960
were lawyers and you know, we 
used to have a lot of 

1141
01:10:52,160 --> 01:10:54,960
conversations involved like 
that, right? 

1142
01:10:54,960 --> 01:10:58,520
And I love something that you 
said, which actually I reached 

1143
01:10:58,520 --> 01:11:03,840
to something he said in the 
session earlier today and I was 

1144
01:11:03,840 --> 01:11:07,120
smiling, right? 
Talking about leading by 

1145
01:11:07,120 --> 01:11:08,800
example, transforming yourself, 
threats. 

1146
01:11:09,280 --> 01:11:16,040
I spoke about a partner I had a 
PwC highly, highly respected 

1147
01:11:16,040 --> 01:11:19,000
guy, Tony Radile gay. 
He's been on this podcast with 

1148
01:11:19,040 --> 01:11:24,720
more and he he taught us 
something and he has this quoted

1149
01:11:24,720 --> 01:11:28,520
record that has been with me for
the I will be with you for the 

1150
01:11:28,520 --> 01:11:32,840
rest of my life. 
He says what is important is not

1151
01:11:34,000 --> 01:11:37,400
the example of your power. 
What is important is the power 

1152
01:11:37,520 --> 01:11:40,880
of the example. 
So it's important one is the by 

1153
01:11:40,880 --> 01:11:42,080
example. 
Yeah. 

1154
01:11:47,620 --> 01:11:53,380
So in the current paradigm that 
we're given, like you're given 

1155
01:11:53,380 --> 01:11:59,640
English in whatever your 
language is this this looking 

1156
01:11:59,640 --> 01:12:05,400
good and avoiding looking bad 
and surviving by being right and

1157
01:12:05,720 --> 01:12:10,040
other things. 
In that paradigm, when we want 

1158
01:12:10,040 --> 01:12:13,560
to create a breakthrough, what 
derails us are all these 

1159
01:12:13,560 --> 01:12:18,080
conversations that we inherit. 
So that woman in the dentist's 

1160
01:12:18,080 --> 01:12:19,760
office never looked 
embarrassing. 

1161
01:12:19,760 --> 01:12:23,480
She was not stupid, but her 
interpretation of what occurred 

1162
01:12:23,880 --> 01:12:27,920
had her see herself in that way 
and not never want to experience

1163
01:12:27,920 --> 01:12:29,640
that again. 
Right. 

1164
01:12:30,920 --> 01:12:34,360
And we, we know these things 
happen in our lives, but they 

1165
01:12:34,360 --> 01:12:38,040
become like mines in the 
minefield, like they blow up and

1166
01:12:38,040 --> 01:12:42,440
they, they derail us and we have
no way of dismantling them. 

1167
01:12:42,440 --> 01:12:45,640
So we have an entire language 
that supports us in this 

1168
01:12:45,640 --> 01:12:50,360
paradigm and tells us how to 
deal with these situations. 

1169
01:12:50,800 --> 01:12:55,520
It's almost like everyone has a 
radio station playing in their 

1170
01:12:55,520 --> 01:13:00,440
head that they cannot turn off. 
And it's telling them that looks

1171
01:13:00,440 --> 01:13:05,280
stupid or that was your dad was 
a bully or you're the hero for 

1172
01:13:05,280 --> 01:13:07,800
doing that. 
And so we have all these 

1173
01:13:07,800 --> 01:13:10,440
conversations and they shape our
actions. 

1174
01:13:10,440 --> 01:13:14,520
They tell us what we can and 
cannot do and we're left at the 

1175
01:13:14,680 --> 01:13:16,720
effect of it. 
And even though we know these 

1176
01:13:16,720 --> 01:13:21,200
incidences have occurred in our 
lives, we don't have the tools 

1177
01:13:21,200 --> 01:13:23,280
to dismantle them and unlearn 
them. 

1178
01:13:23,640 --> 01:13:26,120
So we're stuck. 
And what what you're left with 

1179
01:13:26,120 --> 01:13:28,960
is a conversation is this is who
I am. 

1180
01:13:28,960 --> 01:13:32,120
This is just the way I am, and 
it is what it is. 

1181
01:13:32,800 --> 01:13:36,320
And So what I'm asserting that 
nothing is what it is. 

1182
01:13:36,320 --> 01:13:39,920
There's an interpretation. 
And there's a radio station that

1183
01:13:39,920 --> 01:13:44,560
plays that tells you who you 
are, what you can and cannot do.

1184
01:13:44,880 --> 01:13:47,120
And then it says, go create a 
breakthrough. 

1185
01:13:47,480 --> 01:13:52,200
And as soon as a problem shows 
up that's unfamiliar to you, 

1186
01:13:52,680 --> 01:13:55,520
it's easy to say, well, this 
doesn't resonate with me. 

1187
01:13:55,520 --> 01:13:58,880
I'm not cut out for this. 
I'm not meant to be a leader. 

1188
01:13:58,880 --> 01:14:01,800
There are all kinds of things 
that that people come up with. 

1189
01:14:01,800 --> 01:14:03,920
It's like, see, here we go 
again. 

1190
01:14:03,920 --> 01:14:05,680
This is like being in a 
dentist's office. 

1191
01:14:05,680 --> 01:14:09,840
I don't know what I'm doing. 
And so it becomes very difficult

1192
01:14:09,840 --> 01:14:14,320
to break out to have a paradigm 
shift when when the rules of the

1193
01:14:14,320 --> 01:14:17,080
paradigm you're in and keeps you
in the paradigm. 

1194
01:14:19,160 --> 01:14:24,640
And it from the examples that 
you've been sharing, you've 

1195
01:14:24,640 --> 01:14:29,000
shared a few of them now, it 
sounds like sometimes the 

1196
01:14:29,000 --> 01:14:36,080
paradigm is created based off of
either trying to stay away from 

1197
01:14:36,080 --> 01:14:40,400
a certain emotion or maybe even 
move towards a certain emotion 

1198
01:14:40,400 --> 01:14:43,200
depending on the paradigm, you 
know, depending on the person. 

1199
01:14:44,360 --> 01:14:50,160
So would you say that or how 
would you say that emotional 

1200
01:14:50,160 --> 01:14:56,560
intelligence overall? 
Because I guess it seems like 

1201
01:14:56,560 --> 01:15:00,280
the root of it has to do with 
emotions and how we're feeling. 

1202
01:15:00,480 --> 01:15:03,280
And so we're running our whole 
lives either trying to avoid a 

1203
01:15:03,280 --> 01:15:07,080
feeling we felt as a very young 
child or trying to find more 

1204
01:15:07,080 --> 01:15:10,720
things that make us feel that 
way, depending on what happened.

1205
01:15:10,720 --> 01:15:16,040
How would you say emotional 
intelligence intersects with the

1206
01:15:16,040 --> 01:15:20,080
work you do as or with 
disruptive strategy? 

1207
01:15:20,080 --> 01:15:23,880
So when we're moving towards a 
going into the chaos, we said, 

1208
01:15:23,880 --> 01:15:28,720
OK, we're not going to operate 
in paradigms anymore. 

1209
01:15:28,920 --> 01:15:32,720
How do we use emotional 
intelligence to navigate that? 

1210
01:15:34,920 --> 01:15:36,760
I think you will not like my 
answer. 

1211
01:15:37,600 --> 01:15:43,120
That's OK. 
So the the quick and dirty 

1212
01:15:43,120 --> 01:15:45,720
answer to your question is it's 
irrelevant. 

1213
01:15:46,720 --> 01:15:51,560
OK. 
And I guess my next question is 

1214
01:15:51,560 --> 01:15:53,760
why, like how or why or how, 
like a why? 

1215
01:15:53,760 --> 01:15:59,280
Or why does emotional 
intelligence or the connection 

1216
01:15:59,280 --> 01:16:04,120
with our emotions not matter at 
all when we're moving through 

1217
01:16:04,120 --> 01:16:10,040
it, or when? 
You're go ahead or when? 

1218
01:16:10,560 --> 01:16:17,800
When we are, I would say, I 
guess all I'm trying to say is 

1219
01:16:17,800 --> 01:16:21,840
release from our old emotions or
our old emotional ties in order 

1220
01:16:21,840 --> 01:16:26,640
to move through chaos and build 
this empowerment that we have to

1221
01:16:26,640 --> 01:16:28,840
move through things we've never 
been through before. 

1222
01:16:30,880 --> 01:16:33,600
Right. 
So what you're still doing is 

1223
01:16:33,600 --> 01:16:37,120
you're using the current 
paradigm to help you get into a 

1224
01:16:37,120 --> 01:16:38,800
new paradigm. 
OK. 

1225
01:16:39,920 --> 01:16:43,680
That's that's like stacking more
of what you already know and no 

1226
01:16:43,680 --> 01:16:46,960
one expecting it to be to get 
you into the things you don't 

1227
01:16:46,960 --> 01:16:50,080
know you don't know. 
I think I'd like to drop 

1228
01:16:50,080 --> 01:16:54,400
something from the scientific 
perspective, you know, using 

1229
01:16:54,400 --> 01:16:56,160
neurology, right? 
Neuroscience. 

1230
01:16:57,480 --> 01:17:01,760
You spoke about how the frontal 
lobe, you know, which is 

1231
01:17:01,760 --> 01:17:06,400
actually responsible for judge 
pen, you know, in the brain and 

1232
01:17:07,440 --> 01:17:10,280
you have a prefrontal cortex, 
for example, right? 

1233
01:17:10,400 --> 01:17:12,800
And you know, all of the parts 
of the front of the lobe are 

1234
01:17:12,800 --> 01:17:18,600
responsible for cognitive, you 
know, behavior and judgment and 

1235
01:17:18,600 --> 01:17:23,920
decision making. 
So in these paradigm shifts, we 

1236
01:17:23,920 --> 01:17:27,520
tend to use the subconscious 
mindset, right? 

1237
01:17:27,720 --> 01:17:31,040
The subconscious mind is what is
at least activated. 

1238
01:17:31,080 --> 01:17:34,200
And you know, you, you sort of 
have like a shutdown of the 

1239
01:17:34,200 --> 01:17:36,640
frontal lobe, right? 
So if you're still using the 

1240
01:17:36,640 --> 01:17:41,160
frontal lobe, you or use, you're
transitioning from what you know

1241
01:17:41,160 --> 01:17:44,240
to try to, you know, know what 
you don't know or something, 

1242
01:17:44,280 --> 01:17:46,240
right. 
I, I think that's just what I 

1243
01:17:46,240 --> 01:17:50,640
will drop to the table in order 
to sweeten this conversation up.

1244
01:17:50,680 --> 01:17:51,960
You are the expert, you are the 
pro. 

1245
01:17:51,960 --> 01:17:54,040
I'm the Joe. 
I'm just, you know, putting my 

1246
01:17:54,040 --> 01:17:58,000
thoughts out there. 
If you notice, you haven't heard

1247
01:17:58,000 --> 01:18:01,480
me use the word subconscious 
once, or the word ego or 

1248
01:18:01,760 --> 01:18:06,000
consciousness not once. 
That's still the old paradigm. 

1249
01:18:06,000 --> 01:18:08,840
And you're attempting to use all
the knowledge and the old 

1250
01:18:08,840 --> 01:18:12,280
paradigm to make a quantum leap,
to make a greater breakthrough, 

1251
01:18:12,280 --> 01:18:15,360
and it just doesn't work that 
way. 

1252
01:18:15,560 --> 01:18:18,560
Those are things that you know. 
You're attempting to use what 

1253
01:18:18,560 --> 01:18:21,680
you know. 
Our education system is not good

1254
01:18:21,680 --> 01:18:25,480
at getting people into the 
domain of things you don't know 

1255
01:18:25,480 --> 01:18:29,520
you don't know. 
We're also not good at helping 

1256
01:18:29,520 --> 01:18:32,520
people distinguish between 
thinking and having thoughts. 

1257
01:18:32,920 --> 01:18:34,960
Most people think it's a matter 
of semantics. 

1258
01:18:34,960 --> 01:18:37,880
They are the same thing, and we 
can come back to that. 

1259
01:18:37,960 --> 01:18:40,520
But let's deal with Noella's 
question. 

1260
01:18:40,520 --> 01:18:44,120
So what's the source of emotion?
All thoughts are based on 

1261
01:18:44,120 --> 01:18:47,000
beliefs, or our feelings are 
based on our thoughts, which are

1262
01:18:47,000 --> 01:18:51,040
based on our internal beliefs. 
So can you have a belief without

1263
01:18:51,040 --> 01:18:52,640
a conversation? 
Yes. 

1264
01:18:54,640 --> 01:18:57,560
OK, give me an example of a 
belief that is not a 

1265
01:18:57,560 --> 01:19:04,280
conversation. 
So if you, if I believe that I 

1266
01:19:04,280 --> 01:19:08,960
am alive or I believe that I am 
clean or like I believe my body 

1267
01:19:08,960 --> 01:19:13,640
is clean or something like that,
or you can have a belief about 

1268
01:19:13,640 --> 01:19:18,280
yourself or the world around 
you, I guess based off of your 

1269
01:19:18,280 --> 01:19:20,880
own perception. 
So perceptional beliefs. 

1270
01:19:22,840 --> 01:19:27,040
So if you say I am clean or I am
alive, is that a conversation? 

1271
01:19:27,040 --> 01:19:28,440
So I think in this context. 
Is. 

1272
01:19:28,440 --> 01:19:33,840
I don't believe so. 
So if you say a sentence, you're

1273
01:19:33,840 --> 01:19:37,040
saying so are we having a 
conversation? 

1274
01:19:38,560 --> 01:19:43,280
Yes. 
And is the conversation the 

1275
01:19:43,280 --> 01:19:48,480
result of words being put in a 
certain order and we call it a 

1276
01:19:48,480 --> 01:19:49,760
sentence? 
Yes. 

1277
01:19:51,800 --> 01:19:56,000
OK, so how do you have a belief 
without a conversation? 

1278
01:19:56,200 --> 01:20:00,400
So I'm asking here conversation 
with oneself, is that also? 

1279
01:20:01,680 --> 01:20:05,600
In the equation or you're 
talking about conversation with 

1280
01:20:06,120 --> 01:20:10,280
outer beings. 
Well, if you say I'm clean to 

1281
01:20:10,280 --> 01:20:12,760
yourself, but the words never 
came out of your mouth. 

1282
01:20:12,800 --> 01:20:15,160
But you just had a conversation 
with yourself, correct? 

1283
01:20:15,440 --> 01:20:16,760
Yes. 
OK. 

1284
01:20:17,200 --> 01:20:19,520
So that's why, that's why. 
Observation. 

1285
01:20:20,000 --> 01:20:22,600
You know, distinguish, Yeah. 
No, I didn't. 

1286
01:20:22,600 --> 01:20:25,720
I didn't say self observation, I
said a conversation. 

1287
01:20:26,160 --> 01:20:28,040
OK. 
Your belief? 

1288
01:20:28,240 --> 01:20:30,960
A belief that I am clean, I am 
alive. 

1289
01:20:30,960 --> 01:20:33,680
Those are all conversations you 
can have with yourself or you 

1290
01:20:33,680 --> 01:20:37,520
can have with someone else you 
have with anyone, but they're 

1291
01:20:38,040 --> 01:20:42,120
they're conversations. 
Those are you could say another 

1292
01:20:42,120 --> 01:20:44,400
word is those are thoughts that 
you have right. 

1293
01:20:44,480 --> 01:20:47,160
But to have a thought, you're 
having thoughts in a in the 

1294
01:20:47,160 --> 01:20:50,680
context of a conversation. 
OK, correct. 

1295
01:20:51,120 --> 01:20:54,800
Yes, good. 
So when I asked what's the 

1296
01:20:54,800 --> 01:20:57,600
source of emotion, you said 
beliefs, right? 

1297
01:20:57,720 --> 01:21:04,480
And and I'm I want to get it 
down to what's actually there. 

1298
01:21:04,960 --> 01:21:08,360
And the belief is a conversation
you have about something 

1299
01:21:08,360 --> 01:21:12,560
yourself, right, the world. 
And so if you have a 

1300
01:21:12,560 --> 01:21:16,120
conversation and and it's really
great that you said it because 

1301
01:21:16,120 --> 01:21:19,960
that's that's where it is. 
If you have a conversation with 

1302
01:21:19,960 --> 01:21:24,040
yourself that says I am clean, 
there may be certain 

1303
01:21:24,040 --> 01:21:26,120
neurochemicals, your body 
secrets. 

1304
01:21:26,120 --> 01:21:29,640
If you have a conversation with 
yourself that says like the 

1305
01:21:30,320 --> 01:21:33,640
lawyer in the dentist's office 
that I am dumb, I'm stupid, it 

1306
01:21:33,640 --> 01:21:36,920
you're probably going to secrete
cortisol and you're going to 

1307
01:21:37,160 --> 01:21:40,600
have this experience, this 
feeling of stress, you can get 

1308
01:21:40,600 --> 01:21:46,960
that right. 
So if instead of her saying in 

1309
01:21:46,960 --> 01:21:50,600
the dentist's office that I'm 
embarrassing, I was stupid and 

1310
01:21:50,720 --> 01:21:52,760
I'll never let that happen 
again. 

1311
01:21:53,320 --> 01:21:59,600
If she so that those 
conversations told the brain, 

1312
01:22:00,360 --> 01:22:04,200
this is not good, something you 
want to avoid and this is 

1313
01:22:04,200 --> 01:22:06,280
stressful and let's secrete 
cortisol. 

1314
01:22:07,160 --> 01:22:11,000
But if instead she would have 
said, Oh my God, this is such a 

1315
01:22:11,000 --> 01:22:13,080
great opportunity. 
And I'm not saying it in 

1316
01:22:13,080 --> 01:22:15,520
positive thinking, but if you 
said wow, I just learned 

1317
01:22:15,520 --> 01:22:19,040
something new today, would she 
have secreted cortisol? 

1318
01:22:20,880 --> 01:22:25,520
Not necessarily. 
Probably not if 'cause she's not

1319
01:22:25,520 --> 01:22:26,960
giving. 
So if she's her body like. 

1320
01:22:27,080 --> 01:22:29,480
Cortisol. 
Exactly. 

1321
01:22:29,480 --> 01:22:33,640
She's not giving her brain the 
instruction and her brain will 

1322
01:22:33,640 --> 01:22:36,040
then say tell the body what to 
secrete. 

1323
01:22:36,320 --> 01:22:42,680
Mm hmm. 
If the conversation was what 

1324
01:22:42,680 --> 01:22:45,280
actually occurred, she secrets 
cortisol. 

1325
01:22:45,800 --> 01:22:48,680
If she said, wow, this was such 
a great learning opportunity, 

1326
01:22:48,680 --> 01:22:51,720
perhaps she could have secreted 
dopamine and it would have felt 

1327
01:22:51,800 --> 01:22:53,960
great that I just learned 
something new. 

1328
01:22:54,280 --> 01:22:56,320
Hey, mommy, look, I just learned
something new. 

1329
01:22:56,320 --> 01:23:01,920
You know what that is? 
And so instead of me wanting to 

1330
01:23:01,920 --> 01:23:04,640
deal with the feeling, and I 
know the source is the 

1331
01:23:04,640 --> 01:23:08,640
conversation you have, and then 
we can go back and reverse 

1332
01:23:08,640 --> 01:23:14,400
engineer where the the sort of 
genesis of that conversation and

1333
01:23:14,400 --> 01:23:21,280
then see that what actually 
happened is very, very distinct 

1334
01:23:21,480 --> 01:23:25,000
from the story you made your 
interpretation of what happened.

1335
01:23:25,280 --> 01:23:29,200
So what happened is you're in 
the dentist office in the 

1336
01:23:29,200 --> 01:23:31,880
waiting area with your mom. 
Other children are there with 

1337
01:23:31,880 --> 01:23:34,280
their mom. 
The dentist comes out, he opens 

1338
01:23:34,280 --> 01:23:36,280
the door and says, children, do 
you know what this is? 

1339
01:23:36,560 --> 01:23:40,800
I said, oh, oh, I know. 
And I said X and he said no, 

1340
01:23:41,200 --> 01:23:46,240
that's what happened. 
At no point did anything 

1341
01:23:46,240 --> 01:23:50,080
embarrassing stupid. 
It never ever happened. 

1342
01:23:50,440 --> 01:23:53,400
That is your interpretation. 
That's a whole story and 

1343
01:23:53,400 --> 01:23:58,160
sometimes from some people write
an entire novel about what they 

1344
01:23:58,160 --> 01:24:00,800
think happened and how they want
to avoid it. 

1345
01:24:00,800 --> 01:24:07,720
That the conversation in that 
story is what's secreting the 

1346
01:24:07,720 --> 01:24:13,680
biochemicals. 
So if we can like, confront that

1347
01:24:13,760 --> 01:24:17,560
and see the story you made and 
then have it as a distinction, 

1348
01:24:17,560 --> 01:24:20,200
this is what actually happened. 
This is the story I made-up. 

1349
01:24:20,480 --> 01:24:24,640
And now I can distinguish myself
as a human being from the story 

1350
01:24:24,640 --> 01:24:28,480
and what happened. 
I'm no longer stuck with the 

1351
01:24:28,480 --> 01:24:33,240
story running my life. 
And I'm going to say whether 

1352
01:24:33,240 --> 01:24:36,200
it's marriage, whether it's 
people avoiding breakthrough 

1353
01:24:36,200 --> 01:24:40,000
initiatives, whether it's 
leaders avoiding transformation,

1354
01:24:40,320 --> 01:24:43,880
it's the story that people are 
avoiding. 

1355
01:24:44,680 --> 01:24:47,480
They're not. 
And they have no way of dealing 

1356
01:24:47,480 --> 01:24:49,880
with it. 
They are aware that the event 

1357
01:24:49,880 --> 01:24:55,560
occurred, but they have no 
distinctions for being able to 

1358
01:24:55,560 --> 01:24:59,960
reverse engineer and be able to 
dismantle it and no longer be 

1359
01:24:59,960 --> 01:25:02,600
stuck. 
So once you can distinguish the 

1360
01:25:02,600 --> 01:25:06,560
story, you now have something 
that you may have never had in 

1361
01:25:06,560 --> 01:25:10,880
your life is a choice. 
Do I want to continue to live 

1362
01:25:10,880 --> 01:25:14,280
with the story or am I going to 
live with what actually 

1363
01:25:14,280 --> 01:25:17,240
happened? 
And you'll soon start to see how

1364
01:25:17,240 --> 01:25:20,200
that story has shaped other 
things in your life. 

1365
01:25:21,200 --> 01:25:26,040
And it was kind of a a trap. 
So it's not the emotion, it's 

1366
01:25:26,040 --> 01:25:31,600
the actual conversation that you
made-up that became the catalyst

1367
01:25:31,600 --> 01:25:33,560
for the emotion. 
So if I only deal with the 

1368
01:25:33,560 --> 01:25:36,800
emotion, I'm dealing with a 
symptom. 

1369
01:25:37,160 --> 01:25:40,840
And so maybe I have to wait. 
People talk about how do you 

1370
01:25:40,840 --> 01:25:44,400
hack your brain or have to make 
positive conversations to feel 

1371
01:25:44,400 --> 01:25:48,080
good, to kind of cover up the 
story so that the story doesn't 

1372
01:25:48,080 --> 01:25:53,520
bother me, But if I can actually
confront it and deal with it, 

1373
01:25:54,080 --> 01:25:58,040
the story begins to actually 
lose its power and now, and I 

1374
01:25:58,040 --> 01:26:00,160
have the power to act. 
Yeah. 

1375
01:26:00,920 --> 01:26:04,160
Absolutely, Absolutely. 
So at no point did I talk about 

1376
01:26:04,160 --> 01:26:07,320
emotional intelligence. 
I know it sounds harsh to say 

1377
01:26:07,320 --> 01:26:10,880
it's irrelevant, but I really 
want to get to the source of it 

1378
01:26:10,880 --> 01:26:14,880
because my commitment is that 
people are free from the past 

1379
01:26:15,120 --> 01:26:17,320
and they have the power to move 
forward. 

1380
01:26:17,320 --> 01:26:22,200
And so if you don't deal with 
that, then you have to be 

1381
01:26:22,200 --> 01:26:25,280
resilient. 
But if you can deal with that, 

1382
01:26:25,520 --> 01:26:29,000
then you can go through it. 
And it's not this monkey on your

1383
01:26:29,000 --> 01:26:32,480
back that wants to derail you. 
You can go through. 

1384
01:26:32,480 --> 01:26:37,120
Here's the punchline. 
Chaos is not chaos. 

1385
01:26:37,120 --> 01:26:41,280
Mm hmm. 
It's something occurring. 

1386
01:26:41,280 --> 01:26:46,880
It's something happening. 
What you say about what's 

1387
01:26:46,880 --> 01:26:51,480
happening can be the story that 
derails you. 

1388
01:26:51,920 --> 01:26:56,880
So what we are talking about now
is self mastery. 

1389
01:26:57,600 --> 01:27:00,760
We're not talking about creating
a superhuman being because 

1390
01:27:00,760 --> 01:27:04,040
things happen in life, right? 
I mean, I lost my parents, 

1391
01:27:04,040 --> 01:27:06,640
right? 
People have lost jobs. 

1392
01:27:06,640 --> 01:27:09,320
They've people have had all 
kinds of situations they don't 

1393
01:27:09,320 --> 01:27:12,480
want to be in. 
So it's not saying we're 

1394
01:27:12,480 --> 01:27:16,120
ignoring the things that 
happened, but it's giving you 

1395
01:27:16,720 --> 01:27:23,160
power in your own life over 
about what happened so that when

1396
01:27:23,160 --> 01:27:27,520
something happens that reminds 
you of it, you're not stuck with

1397
01:27:27,720 --> 01:27:32,280
the story derailing you. 
And so now you have this level 

1398
01:27:32,280 --> 01:27:36,720
of mastery that allows you to go
on what people typically call 

1399
01:27:36,720 --> 01:27:40,880
chaos. 
And you can see like this 

1400
01:27:40,880 --> 01:27:45,200
opening for a set of actions 
that will support you to get 

1401
01:27:45,200 --> 01:27:47,240
where you want. 
It's like for the average 

1402
01:27:47,240 --> 01:27:50,200
person, if you want to play 
baseball and that ball's coming 

1403
01:27:50,200 --> 01:27:53,480
at you 100 miles an hour, it's 
just like what just happened. 

1404
01:27:53,760 --> 01:27:56,200
It just like it just kind of 
looks chaotic. 

1405
01:27:56,200 --> 01:27:58,440
You don't know what to do with 
the ball coming that fast. 

1406
01:27:58,640 --> 01:28:03,920
But a guy who's trained for 
that, he has distinctions for 

1407
01:28:03,920 --> 01:28:08,120
that ball and he can see the 
threads and he knows which way 

1408
01:28:08,440 --> 01:28:11,400
the threads are turning and he 
knows what kind of pitch it is. 

1409
01:28:11,760 --> 01:28:15,520
And there are guys who see the 
ball coming and before it even 

1410
01:28:15,520 --> 01:28:19,440
gets to them, they're saying 
that ball has home run written 

1411
01:28:19,440 --> 01:28:21,680
all over it. 
That's mine. 

1412
01:28:22,440 --> 01:28:26,080
And that's so it's creating that
kind of mindset. 

1413
01:28:26,080 --> 01:28:28,880
Not a pipe dream, not airy 
fairy, just do it. 

1414
01:28:29,160 --> 01:28:31,120
There is a training, there's 
development. 

1415
01:28:31,120 --> 01:28:35,760
It's, it's all of that, but it's
actually being able to see 

1416
01:28:35,760 --> 01:28:40,960
openings for actions where other
people see their story that 

1417
01:28:40,960 --> 01:28:44,720
derails them and they they 
haven't been able to confront, 

1418
01:28:44,720 --> 01:28:50,480
dismantle and unlearn the story.
So we finally got to the punch 

1419
01:28:50,480 --> 01:28:53,240
line of chaos. 
Absolutely or. 

1420
01:28:53,480 --> 01:28:55,000
Why? 
It's not really chaos. 

1421
01:28:55,400 --> 01:29:01,320
Yes, yes, yes. 
The goal of the goal is not the 

1422
01:29:01,320 --> 01:29:05,440
goal itself, but the person you 
become in the process of 

1423
01:29:05,480 --> 01:29:10,480
achieving the goal. 
Really good yeah the journey is 

1424
01:29:10,800 --> 01:29:13,520
can be more valuable than the 
final destination. 

1425
01:29:13,760 --> 01:29:17,640
So chaos is never chaos. 
It's something that's occurring,

1426
01:29:17,880 --> 01:29:21,280
something happening like a 2 
year old wanting to tie their 

1427
01:29:21,280 --> 01:29:23,360
shoes. 
It could look chaotic, but for a

1428
01:29:23,360 --> 01:29:27,920
10 year old, it's no big deal. 
And if you're 20 and you're 

1429
01:29:28,080 --> 01:29:31,360
having fits over your shoe 
string coming loose, people 

1430
01:29:31,360 --> 01:29:34,480
start to have questions. 
You're 20 man, and you're, 

1431
01:29:34,480 --> 01:29:37,400
you're freaking out over your 
shoe having to tie your shoe 

1432
01:29:37,400 --> 01:29:39,320
string. 
My shoe string always go. 

1433
01:29:39,560 --> 01:29:43,040
I can't tie my shoe strings. 
That's why I need Velcro. 

1434
01:29:45,200 --> 01:29:50,520
I need a block off. 
Job to say that and we'll join 

1435
01:29:50,520 --> 01:29:52,040
back soon. 
Wow. 

1436
01:29:52,400 --> 01:29:54,280
OK. 
It's just so deep. 

1437
01:29:54,520 --> 01:30:00,000
It's as deep and you know, I 
appreciate your what I say 

1438
01:30:00,080 --> 01:30:04,200
unconventional philosophy. 
It's difficult for people to 

1439
01:30:04,200 --> 01:30:08,520
understand the unconventional, 
right or to appreciate the 

1440
01:30:08,600 --> 01:30:10,760
unconventional. 
If you don't understand it, how 

1441
01:30:10,760 --> 01:30:12,320
can you even appreciate it, 
right? 

1442
01:30:12,600 --> 01:30:16,920
And. 
How? 

1443
01:30:16,960 --> 01:30:20,640
Yeah. 
If you don't understand me, that

1444
01:30:20,640 --> 01:30:24,040
you stand under me. 
You know, like lately in my life

1445
01:30:24,040 --> 01:30:34,480
I have decided to ignore like, a
lot of people and not give, you 

1446
01:30:34,480 --> 01:30:37,200
know, people too much attention.
Why? 

1447
01:30:37,240 --> 01:30:42,440
Because I discovered that there 
are a lot of low IQ individuals.

1448
01:30:42,440 --> 01:30:48,880
And when I was a teenager, I 
took the IQ test and I was a 

1449
01:30:48,880 --> 01:30:52,520
gifted individual. 
Albert Einstein 446. 

1450
01:30:52,520 --> 01:30:55,720
I am 130 something that is as a 
teenager. 

1451
01:30:55,720 --> 01:30:57,360
I don't even know what I am 
right now. 

1452
01:30:57,360 --> 01:30:59,520
I think I need to take the test 
again, right? 

1453
01:31:00,000 --> 01:31:04,480
So I guess I should probably be 
in the warm 40s or 80s. 

1454
01:31:04,480 --> 01:31:06,560
I don't know. 
But I know I have a very high 

1455
01:31:06,560 --> 01:31:09,000
IQ. 
But one thing I've noticed over 

1456
01:31:09,000 --> 01:31:15,080
time is whenever I am speaking 
to low IQ individuals, there's 

1457
01:31:15,080 --> 01:31:19,960
always a very serious mismatch 
and they can't understand what 

1458
01:31:19,960 --> 01:31:23,960
I'm saying. 
I don't understand the the logic

1459
01:31:23,960 --> 01:31:28,760
behind what they're trying to, 
you know, argue about. 

1460
01:31:28,760 --> 01:31:31,320
Because, you know, in philosophy
there's something called logic, 

1461
01:31:31,800 --> 01:31:34,760
right argumentation and critical
reasoning, right? 

1462
01:31:34,760 --> 01:31:39,480
For you to compose a solid 
argument, you need to have a 

1463
01:31:39,520 --> 01:31:44,600
string of logical premises 
before arriving at a logical 

1464
01:31:44,600 --> 01:31:48,320
conclusion. 
If the premises are flawed, then

1465
01:31:48,400 --> 01:31:52,920
you have a flawed argument. 
But people a lot of people right

1466
01:31:53,760 --> 01:31:57,720
that are low I key individuals 
string together illogical 

1467
01:31:57,920 --> 01:32:01,960
premises to miss your conclusion
and then he's be confused. 

1468
01:32:01,960 --> 01:32:05,120
I'm like, OK, I give up if they 
say anything I I'll talk. 

1469
01:32:05,120 --> 01:32:07,760
OK, no problem. 
I think so. 

1470
01:32:07,760 --> 01:32:10,600
Here's. 
Here's here's here's a here's a 

1471
01:32:10,600 --> 01:32:13,960
challenge with that. 
Imagine we're back nine 2100 

1472
01:32:13,960 --> 01:32:17,400
years ago. 
It's 1925, and we meet a guy 

1473
01:32:17,400 --> 01:32:20,160
named Robert Goddard who says 
we're gonna fly, man, to the 

1474
01:32:20,160 --> 01:32:21,960
moon. 
And it's like, well, just 20 

1475
01:32:21,960 --> 01:32:24,760
years ago, we just started 
flying, and now you're saying 

1476
01:32:24,760 --> 01:32:28,120
we're going to fly to the moon. 
And so that would sound 

1477
01:32:28,120 --> 01:32:30,560
illogical, wouldn't it? 
It would be like, how did you 

1478
01:32:30,560 --> 01:32:33,920
get there? 
And do either of you know that 

1479
01:32:34,120 --> 01:32:38,280
cars built in the early 1900s 
had a top speed of 40 miles an 

1480
01:32:38,280 --> 01:32:39,320
hour? 
Did you know that? 

1481
01:32:40,000 --> 01:32:42,560
Yes, I did, yeah. 
Did you? 

1482
01:32:42,840 --> 01:32:43,880
Because either. 
Why? 

1483
01:32:44,160 --> 01:32:48,120
In the UK that that's the for a 
lot of roads. 

1484
01:32:48,640 --> 01:32:52,400
Do you know why those cars were 
built with a top speed of 40 

1485
01:32:52,400 --> 01:32:54,560
miles an hour? 
I guess. 

1486
01:32:54,560 --> 01:32:59,440
I mean for safety. 
Reasons for safety, OK, yeah, it

1487
01:32:59,440 --> 01:33:03,600
has to be safety reasons, yeah. 
OK, so Noella, you're going to 

1488
01:33:03,600 --> 01:33:05,840
appreciate this. 
What's the fastest you've ever 

1489
01:33:05,840 --> 01:33:12,000
driven a car, Noella? 
Personally, maybe. 1120, yeah. 

1490
01:33:12,320 --> 01:33:14,800
I was going to say fastest one 
10120. 

1491
01:33:15,120 --> 01:33:16,720
Don't ask me, I have a speed 
demo. 

1492
01:33:17,160 --> 01:33:23,920
Don't ask, don't ask me. 
I've done 200 before man. 

1493
01:33:24,960 --> 01:33:26,440
Oh wow. 
That's awesome. 

1494
01:33:26,800 --> 01:33:28,120
Yeah. 
So. 

1495
01:33:28,120 --> 01:33:32,680
So, Noella, in early nights, you
would have been endangering your

1496
01:33:32,680 --> 01:33:36,400
life. 
They believed that if a woman 

1497
01:33:36,400 --> 01:33:39,720
traveled in an automobile more 
than 40 miles an hour, her 

1498
01:33:39,720 --> 01:33:45,920
uterus would explode. 
That's very interesting and. 

1499
01:33:48,720 --> 01:33:52,240
And it was a scientific fact. 
And science is ever evolving. 

1500
01:33:52,600 --> 01:33:55,000
Science is ever evolving for 
sure. 

1501
01:33:55,520 --> 01:33:58,200
Can you imagine that? 
The person who disrupted that 

1502
01:33:58,200 --> 01:34:02,320
and said, I'm going to make a 
car that goes 50 mile, 50 miles 

1503
01:34:02,320 --> 01:34:04,280
an hour. 
Imagine they're like, you're 

1504
01:34:04,280 --> 01:34:07,040
crazy. 
You can't do that. 

1505
01:34:09,120 --> 01:34:13,480
Well, well, let's get to 100. 
But no, the, the, it may be the 

1506
01:34:13,480 --> 01:34:16,800
engine will make it with the, 
the human body won't sustain 

1507
01:34:16,800 --> 01:34:20,600
that. 
And now to fly out of the 

1508
01:34:20,600 --> 01:34:24,320
Earth's gravitational pull, you 
have to travel over 17,000 miles

1509
01:34:24,320 --> 01:34:27,560
an hour. 
So imagine in the 19, imagine 

1510
01:34:27,880 --> 01:34:32,360
early 1900's, the woman's uterus
would explode if he goes more 

1511
01:34:32,360 --> 01:34:35,400
than 40 miles an hour and a guy 
named Robert Goddard's. 

1512
01:34:35,440 --> 01:34:38,160
And so 40 miles an hour is the 
top speed. 

1513
01:34:38,680 --> 01:34:42,600
And when the Wright brothers 
invented flying, that belief was

1514
01:34:42,600 --> 01:34:45,240
still there. 
That conversation was still a 

1515
01:34:45,240 --> 01:34:48,760
fact of life. 
So imagine an airplane today. 

1516
01:34:48,760 --> 01:34:52,240
Imagine we never disrupted that 
in our airplanes, only flew 40 

1517
01:34:52,240 --> 01:34:55,720
miles an hour as a top speed. 
How many people could you put on

1518
01:34:55,720 --> 01:34:58,120
a plane? 
There'd be no 747. 

1519
01:34:58,360 --> 01:35:01,680
Right. 
So there are lots of 

1520
01:35:02,400 --> 01:35:06,400
conversations that derail us 
from possibilities that are 

1521
01:35:06,400 --> 01:35:09,080
beyond what we can see right 
now. 

1522
01:35:09,680 --> 01:35:13,520
And so people will say, well, he
was just ahead of his time, but 

1523
01:35:13,520 --> 01:35:17,080
it's it's transforming those 
conversations. 

1524
01:35:17,080 --> 01:35:19,760
No different than running the 
mile in under 4 minutes. 

1525
01:35:19,760 --> 01:35:24,600
There are just so many examples.
Copernicus telling people that 

1526
01:35:24,600 --> 01:35:28,000
the Earth was not the center of 
the universe, They had a problem

1527
01:35:28,000 --> 01:35:30,480
with that. 
Yes, he didn't live long because

1528
01:35:30,480 --> 01:35:34,200
of that. 
And we actually, we talk a lot 

1529
01:35:34,200 --> 01:35:39,400
about technological advancement 
and the conversation around AI 

1530
01:35:39,400 --> 01:35:42,480
and other industries and how 
it's impacting every industry 

1531
01:35:42,480 --> 01:35:44,480
right now. 
And it's funny, just earlier 

1532
01:35:44,480 --> 01:35:50,800
we're mentioning that it's quite
interesting, but quite 

1533
01:35:50,800 --> 01:35:56,800
impossible to see where AI is 
going to move within the next 

1534
01:35:56,800 --> 01:36:03,200
five years, next 10 years, 
because we cannot predict how we

1535
01:36:03,200 --> 01:36:06,400
underestimate it. 
And even when we don't realize 

1536
01:36:06,400 --> 01:36:09,520
we're underestimating it, we 
still are underestimating it. 

1537
01:36:09,800 --> 01:36:14,840
And I think that that goes 
straight into kind of all of all

1538
01:36:14,840 --> 01:36:19,520
of the disruption and all of the
things that businesses have to 

1539
01:36:19,520 --> 01:36:25,200
face, not even just an AI, but 
there's no way to really 

1540
01:36:25,200 --> 01:36:29,040
actually plan for. 
All we can really plan around is

1541
01:36:30,880 --> 01:36:34,600
how we move through or if we're 
able to go into a flow state 

1542
01:36:34,600 --> 01:36:38,400
during that time and allow the 
rest of our body to take over 

1543
01:36:38,640 --> 01:36:43,360
and trust the system or the 
group or whatever we've built in

1544
01:36:43,360 --> 01:36:46,680
that system. 
It's really interesting to hear 

1545
01:36:46,920 --> 01:36:53,040
that kind of the stance on 
emotional regulation because you

1546
01:36:53,040 --> 01:36:57,000
have a book about love and 
leadership and when people talk 

1547
01:36:57,000 --> 01:37:01,720
about relationships and love and
all of that, it's very 

1548
01:37:02,520 --> 01:37:05,680
emotionally charged. 
It's a very emotionally charged 

1549
01:37:05,680 --> 01:37:08,520
topic. 
Your book is called Here's Why 

1550
01:37:08,520 --> 01:37:13,400
You Can't Find Love and it 
actually links relationship 

1551
01:37:13,400 --> 01:37:17,040
struggles to business 
performance and you talk about 

1552
01:37:17,040 --> 01:37:21,840
paradigm shifting. 
What parallels do you see 

1553
01:37:22,200 --> 01:37:28,280
between personal self sabotage 
and professional self sabotage, 

1554
01:37:28,280 --> 01:37:32,000
or between interrelationship 
when it comes to the romantic 

1555
01:37:32,000 --> 01:37:36,320
aspect and the work you're doing
with businesses when it comes to

1556
01:37:36,320 --> 01:37:40,880
maybe understanding disruption 
and understanding that chaos is 

1557
01:37:40,880 --> 01:37:43,840
not really chaos, What are the 
parallels between those 2 

1558
01:37:43,840 --> 01:37:46,000
industries? 
So lots of them. 

1559
01:37:46,000 --> 01:37:50,920
The first is a financial impact.
So do you know that corporate 

1560
01:37:50,920 --> 01:37:54,280
America is losing $300 billion 
every year in workplace 

1561
01:37:54,280 --> 01:37:58,880
productivity? 
I have heard a similar, yeah, a 

1562
01:37:58,880 --> 01:38:03,600
similar stance for sure. 
Why do you think that is and 

1563
01:38:03,600 --> 01:38:05,120
what do you think the parallels 
of that I'm? 

1564
01:38:05,160 --> 01:38:07,840
Going to ask you what? 
Do you know why they are losing 

1565
01:38:07,840 --> 01:38:11,440
300 billion every year? 
In productivity. 

1566
01:38:12,080 --> 01:38:14,240
Divorce. 
No, no, no, you. 

1567
01:38:14,280 --> 01:38:15,920
You have to let her see your 
your well. 

1568
01:38:16,120 --> 01:38:21,600
I'm curious, I'm curious to know
if it's because of an efficient 

1569
01:38:21,600 --> 01:38:24,680
or, you know, unaligned 
workplace relationships or the 

1570
01:38:24,680 --> 01:38:27,080
lack of quality in workplace 
relationships. 

1571
01:38:27,080 --> 01:38:31,800
But I haven't had any, I haven't
been able to do any research on 

1572
01:38:31,800 --> 01:38:34,080
it. 
So I'm actually very excited and

1573
01:38:34,680 --> 01:38:38,120
to hear your stance on it. 
But I don't have a stance on it.

1574
01:38:38,320 --> 01:38:40,640
So there's an organization 
called Life Innovation. 

1575
01:38:40,640 --> 01:38:44,240
They did the research and they 
found that corporate America is 

1576
01:38:44,240 --> 01:38:49,360
losing $300 billion every year 
in workplace productivity 

1577
01:38:49,360 --> 01:38:55,320
because of one word divorce. 
Wow, OK. 

1578
01:38:55,840 --> 01:39:00,280
So divorce and, and you can 
throw in there, you know, bad 

1579
01:39:00,280 --> 01:39:02,960
relationships, whether an 
engagement broke up or a 

1580
01:39:02,960 --> 01:39:05,280
relationship that just fell 
apart. 

1581
01:39:06,080 --> 01:39:09,080
And they also found, there's 
another organization that found 

1582
01:39:09,080 --> 01:39:11,560
that when a person is going 
through divorce, their workplace

1583
01:39:11,560 --> 01:39:15,000
performance drops by 50 to 75%, 
right? 

1584
01:39:15,240 --> 01:39:20,680
So imagine a divorce rate of 
like 53% in the US. 

1585
01:39:20,840 --> 01:39:26,000
That's a lot of people being 
affected and being not 

1586
01:39:26,000 --> 01:39:27,920
performing. 
They're really underperforming 

1587
01:39:27,920 --> 01:39:32,320
and it's not intentional. 
They just have a distraction and

1588
01:39:32,320 --> 01:39:35,640
you could say they are in the 
midst of what appears to be 

1589
01:39:35,640 --> 01:39:39,120
chaotic. 
They are in a situation they 

1590
01:39:39,120 --> 01:39:43,480
never wanted to be in. 
Most people do not marry to get 

1591
01:39:43,480 --> 01:39:46,920
a divorce. 
I would assume perhaps there 

1592
01:39:46,920 --> 01:39:50,280
are, there is a percentage of 
people, but even if they did 

1593
01:39:50,280 --> 01:39:54,320
plan, it probably didn't go the 
way they wanted the divorce to 

1594
01:39:54,320 --> 01:39:56,440
go. 
So there's a fight if there's 

1595
01:39:56,440 --> 01:40:00,120
children, if there are assets, 
and just the whole dealings and 

1596
01:40:00,160 --> 01:40:04,640
courts and lawyers and all those
conversations that are really 

1597
01:40:04,640 --> 01:40:09,280
designed to create cortisol 
secretions with. 

1598
01:40:09,320 --> 01:40:17,320
People, so you are or the 
purpose of your book was to 

1599
01:40:17,920 --> 01:40:24,360
really bring light and 
information and possibly healing

1600
01:40:24,360 --> 01:40:31,040
to the insanely damaging 
financial impact on the 

1601
01:40:31,040 --> 01:40:34,640
corporate world just through 
divorce and relationships. 

1602
01:40:34,840 --> 01:40:39,640
Are there any maybe self 
sabotage patterns or 

1603
01:40:40,120 --> 01:40:45,200
professional patterns or 
barriers or transformations 

1604
01:40:45,200 --> 01:40:49,040
between relationships into the 
corporate world that you've seen

1605
01:40:49,040 --> 01:40:53,000
or you've been able to witness 
or even coach on at all in your 

1606
01:40:53,000 --> 01:40:54,880
practice? 
Sure, sure. 

1607
01:40:55,160 --> 01:40:59,160
So the the same things that 
derail you and breakthrough 

1608
01:40:59,360 --> 01:41:01,760
initiatives will derail you and 
your relationships. 

1609
01:41:01,760 --> 01:41:04,800
It's really the stories. 
It's the things about your past 

1610
01:41:05,240 --> 01:41:08,640
that you have a story about and 
this person reminds you. 

1611
01:41:08,680 --> 01:41:11,720
So I wrote the book not to 
provide information. 

1612
01:41:11,720 --> 01:41:16,960
I wrote the book as a guide and 
a journey of transformation for 

1613
01:41:16,960 --> 01:41:20,320
the reader. 
So I didn't write it as this is 

1614
01:41:20,320 --> 01:41:25,080
a Ted talk and Ted is telling 
you like I am Ted and this is a 

1615
01:41:25,160 --> 01:41:28,280
Ted talk. 
I I didn't write it for that. 

1616
01:41:28,400 --> 01:41:32,680
It's written in a way that it's 
dynamic in a way the reader can 

1617
01:41:32,680 --> 01:41:35,080
relate to it. 
So it's almost like a workshop. 

1618
01:41:35,080 --> 01:41:39,960
There are five women, 5 separate
characters who are engaging me 

1619
01:41:39,960 --> 01:41:42,880
in a conversation about 
relationships. 

1620
01:41:42,880 --> 01:41:45,400
And it's like Ted, but you're a 
guy and how could you see it 

1621
01:41:45,400 --> 01:41:47,200
that way? 
And this doesn't make sense. 

1622
01:41:47,200 --> 01:41:51,320
And so the reader will go on the
journey of transformation with 

1623
01:41:51,320 --> 01:41:53,640
the people. 
And it's based on a real 

1624
01:41:53,640 --> 01:41:57,440
situation. 
So I read it so that the reader,

1625
01:41:58,360 --> 01:42:02,440
their perspective of 
relationships is transformed and

1626
01:42:02,440 --> 01:42:05,520
they have a greater capacity for
being in a relationship. 

1627
01:42:05,880 --> 01:42:11,520
So if we can reduce or eliminate
divorce in the US, we can get 

1628
01:42:11,520 --> 01:42:15,440
rid of that $300 billion in 
workplace productivity because 

1629
01:42:16,120 --> 01:42:21,560
with that much productivity 
loss, corporations will usually 

1630
01:42:21,640 --> 01:42:23,760
tend to lay people off at some 
point. 

1631
01:42:24,560 --> 01:42:28,760
And that affects everyone. 
So I think Google, I think it's 

1632
01:42:28,760 --> 01:42:32,240
Google just announced they're 
going to layoff 14,000 people. 

1633
01:42:32,240 --> 01:42:35,960
That's a lot. 
So that means possibly the auto 

1634
01:42:35,960 --> 01:42:39,200
car automakers will layoff 
people and then the home 

1635
01:42:39,480 --> 01:42:42,160
builders will layoff people in 
the washer and dryer will let 

1636
01:42:42,160 --> 01:42:43,800
you know. 
It's this downward spiral. 

1637
01:42:44,320 --> 01:42:48,840
So I'd like to contribute to 
eliminating that. 

1638
01:42:48,920 --> 01:42:55,360
So if you can train your people 
to be more effective in managing

1639
01:42:55,360 --> 01:42:59,080
chaos and conflict and problems 
in the workplace, they will 

1640
01:42:59,080 --> 01:43:03,040
develop the tools, the skills, 
competencies that they own and 

1641
01:43:03,040 --> 01:43:05,880
take them home and have better 
marriages. 

1642
01:43:06,520 --> 01:43:09,880
And a big part of it is conflict
resolution. 

1643
01:43:09,880 --> 01:43:13,520
So when we were talking about 
the woman in the dentist's 

1644
01:43:13,520 --> 01:43:17,160
office, if she gets into a 
situation where she believes she

1645
01:43:17,160 --> 01:43:20,880
has to fight to be right, she's 
in conflict with herself because

1646
01:43:21,080 --> 01:43:25,280
there's this thing from the past
she wants to avoid and there's 

1647
01:43:25,400 --> 01:43:28,320
something she wants to discuss, 
and now she's in conflict. 

1648
01:43:28,320 --> 01:43:34,880
So she's in a conflict with the 
person and not realizing that 

1649
01:43:34,880 --> 01:43:37,640
she's really in conflict with 
this thing from the past that 

1650
01:43:37,640 --> 01:43:41,920
she's fighting to avoid. 
That's the essence of conflict 

1651
01:43:41,920 --> 01:43:45,320
resolution. 
The conflict almost never has to

1652
01:43:45,320 --> 01:43:47,680
deal with the other person or 
the situation. 

1653
01:43:48,040 --> 01:43:52,040
It's the conflict you're having 
with yourself that you want to 

1654
01:43:52,040 --> 01:43:56,960
avoid, and you haven't addressed
it to be able to unlearn it. 

1655
01:43:57,400 --> 01:44:03,360
And if people could develop 
that, then in their marriages, 

1656
01:44:03,880 --> 01:44:06,880
the conflicts that occur, 
they'll, they'll find that 

1657
01:44:07,560 --> 01:44:12,480
technically there was never a 
conflict with the other person. 

1658
01:44:12,760 --> 01:44:17,400
There's something that reminded 
them and they went into this 

1659
01:44:17,400 --> 01:44:20,760
whole survival, this thing that 
I have to avoid. 

1660
01:44:21,000 --> 01:44:23,920
And I'm going to look bad if I 
allow myself to go back to that.

1661
01:44:23,920 --> 01:44:26,320
So I have to fight, you know, I 
have to fight. 

1662
01:44:26,680 --> 01:44:29,760
And they end up with a divorce 
when really there was just a 

1663
01:44:29,760 --> 01:44:34,960
misunderstanding and the the 
proper questions were not being 

1664
01:44:34,960 --> 01:44:37,280
asked. 
There was more of a defense. 

1665
01:44:37,280 --> 01:44:39,760
They went into defense mode. 
That's a lot to impact. 

1666
01:44:39,840 --> 01:44:42,760
I think I like to talk about 
engineering growth through 

1667
01:44:42,880 --> 01:44:47,840
pressure, pressure the CE makes.
Diamond Engineering growth, 

1668
01:44:48,120 --> 01:44:50,280
Yeah, through. 
Pressure, right? 

1669
01:44:50,400 --> 01:44:51,800
Pressure. 
The CE makes diamonds. 

1670
01:44:51,880 --> 01:44:55,760
Yeah. 
So how can CE OS intentionally 

1671
01:44:55,760 --> 01:45:01,480
design healthy stress right 
within their teams to spark 

1672
01:45:01,480 --> 01:45:03,880
innovation instead of sparking 
burnout? 

1673
01:45:05,800 --> 01:45:11,840
So I'm going to say that as long
as we as a society keep talking 

1674
01:45:11,840 --> 01:45:15,800
about how burnt out people are, 
we'll be right about that. 

1675
01:45:16,920 --> 01:45:20,840
We are enabling and telling 
people to be burnt out. 

1676
01:45:20,880 --> 01:45:24,600
It it's almost like we're giving
people an excuse to be an 

1677
01:45:24,600 --> 01:45:28,880
underperformer. 
That's a conversation that 

1678
01:45:28,880 --> 01:45:32,120
really needs to transform. 
We're talking about burning out.

1679
01:45:32,480 --> 01:45:37,240
Because when you put someone in 
an environment or situation and 

1680
01:45:37,240 --> 01:45:41,560
they say they really love doing 
this, they'll work right through

1681
01:45:41,560 --> 01:45:45,920
for hours and never know that 
time went by and they'll never 

1682
01:45:45,920 --> 01:45:49,200
say I'm burnt out. 
So if you create an environment 

1683
01:45:49,200 --> 01:45:53,320
where people don't know how to 
address the conflicts they're 

1684
01:45:53,320 --> 01:45:56,520
having with themselves, it's 
easy to go to burnout. 

1685
01:45:58,240 --> 01:46:00,920
So it's it's not the burnout we 
want to address. 

1686
01:46:01,280 --> 01:46:06,760
It's the mindset of the people 
who are more nimble and able to 

1687
01:46:06,760 --> 01:46:09,280
manage what's occurring in front
of them. 

1688
01:46:09,640 --> 01:46:13,080
And so that way chaos actually 
disappeared and it's just 

1689
01:46:13,240 --> 01:46:16,280
something that's occurring and 
I've got I have to manage that. 

1690
01:46:16,320 --> 01:46:18,640
Pro athletes are really great at
this. 

1691
01:46:18,880 --> 01:46:20,880
Like the top athletes, you're 
running back. 

1692
01:46:21,280 --> 01:46:24,080
Football can be considered 
chaotic and stressful. 

1693
01:46:24,080 --> 01:46:26,160
You gave me the ball. 
These guys are coming to kill 

1694
01:46:26,160 --> 01:46:30,520
me, but you don't lay on the 
ground and say, Oh my God, don't

1695
01:46:30,520 --> 01:46:32,800
hit me. 
You've run right through those 

1696
01:46:32,800 --> 01:46:37,240
guys and you may have moved. 
Some may be more powerful and 

1697
01:46:37,240 --> 01:46:40,560
they run, they forced through 
and others can move there and 

1698
01:46:40,560 --> 01:46:43,720
they have the agility to take 
the hit, spin around and and 

1699
01:46:43,720 --> 01:46:46,760
keep going. 
But they trained for that and 

1700
01:46:46,760 --> 01:46:49,920
there's a mindset. 
It's kind of like a mindset of 

1701
01:46:49,920 --> 01:46:52,800
running with broken legs. 
There's this unstoppable 

1702
01:46:52,800 --> 01:46:57,840
mindset. 
It's interesting, you actually 

1703
01:46:58,200 --> 01:47:01,440
are a trainer of CEOs and he 
feels like you. 

1704
01:47:01,440 --> 01:47:07,840
You took what I say some pages 
off 2 CEOs we've had on this 

1705
01:47:07,840 --> 01:47:10,560
show. 
One earlier today, the CEO of 

1706
01:47:10,560 --> 01:47:13,400
Keeper, he spoke exactly what 
you're talking about. 

1707
01:47:13,400 --> 01:47:17,600
He said he likes to make sure 
that people are passionate about

1708
01:47:17,600 --> 01:47:20,560
the job they do in his company. 
If you're passionate about 

1709
01:47:20,560 --> 01:47:23,880
something, you will walk right 
through the fire to get it done.

1710
01:47:25,360 --> 01:47:28,720
And he said something he said I 
would never, I would never work 

1711
01:47:28,720 --> 01:47:30,320
on something I'm not passionate 
about. 

1712
01:47:30,320 --> 01:47:33,600
If I get bored, you know, I have
some sweet what I'm working on. 

1713
01:47:33,720 --> 01:47:38,480
And you know, that speaks to 
even what we do here myself and 

1714
01:47:38,480 --> 01:47:41,640
Noella, like we're passionate 
about communication. 

1715
01:47:41,640 --> 01:47:46,080
I'm passionate about music. 
And sometimes we probably like 

1716
01:47:46,080 --> 01:47:50,680
get what I say, maybe offers to 
do something we're not 

1717
01:47:50,680 --> 01:47:54,200
passionate about and we end up 
not pursuing those offers 

1718
01:47:54,200 --> 01:47:58,120
because you will. 
That is writing a letter to 

1719
01:47:58,120 --> 01:48:02,240
burnout, right? 
And the CEO of Ticor at the 

1720
01:48:02,240 --> 01:48:06,200
investment company, it's an 
investment source too. 

1721
01:48:07,160 --> 01:48:10,520
He said something. 
He said his own blueprint is he 

1722
01:48:10,520 --> 01:48:16,120
likes to employ X pro athletes. 
Like for you to work with Ticor,

1723
01:48:16,200 --> 01:48:18,040
you have to be an athlete, 
right? 

1724
01:48:18,040 --> 01:48:22,960
Because athletes on this TAD, 
you know, the process, the 

1725
01:48:22,960 --> 01:48:27,440
mindset of doing repetitive 
tasks, you know we have a 

1726
01:48:27,440 --> 01:48:30,080
discipline you don't. 
He doesn't like to trim. 

1727
01:48:30,080 --> 01:48:33,920
People on the mindset he. 
Guess people who are pre trained

1728
01:48:33,920 --> 01:48:37,520
at athletes have that mindset, 
you know, ready made, you know, 

1729
01:48:37,760 --> 01:48:39,840
it's a default setting for for 
athletes. 

1730
01:48:39,920 --> 01:48:42,520
That's one thing you know, I 
really appreciate it even about 

1731
01:48:42,520 --> 01:48:44,880
my own background. 
You know, I was involved in 

1732
01:48:44,880 --> 01:48:49,040
martial arts very early on in 
life, you know, from Taekwondo 

1733
01:48:49,040 --> 01:48:51,880
to karate, judo, mixed martial 
arts. 

1734
01:48:51,920 --> 01:48:54,280
And he taught me something even 
till today. 

1735
01:48:54,280 --> 01:48:58,320
I'm always very confident. 
And we I go to because I know, 

1736
01:48:58,320 --> 01:49:02,760
yeah, I can handle business. 
And you know, he gives me that 

1737
01:49:02,760 --> 01:49:06,720
discipline of being able to do 
things even when I don't feel 

1738
01:49:06,720 --> 01:49:09,200
like doing it. 
If I put my mind to it, I can 

1739
01:49:09,200 --> 01:49:12,400
get it done. 
And another thing is if you, if 

1740
01:49:12,400 --> 01:49:14,760
you doubt me, I think doubt is 
fuel for me. 

1741
01:49:14,920 --> 01:49:18,520
Just doubt me and. 
You'll see me do it so. 

1742
01:49:19,160 --> 01:49:22,560
Yeah, athletes actually have, 
you know, that dissipate of 

1743
01:49:22,560 --> 01:49:25,480
getting things done even when it
is difficult. 

1744
01:49:25,480 --> 01:49:29,080
And they enjoy that chaotic, you
know, process. 

1745
01:49:29,280 --> 01:49:32,080
And, you know, there's something
with putting yourself through 

1746
01:49:32,360 --> 01:49:36,080
difficult situations, right? 
Earlier on in this interview, 

1747
01:49:36,080 --> 01:49:40,000
you talked about how sometimes 
you discover things, debug 

1748
01:49:40,000 --> 01:49:41,840
yourself. 
And you know, it reminded me of 

1749
01:49:42,120 --> 01:49:45,800
like setting workouts. 
There was a time I used to do 

1750
01:49:46,160 --> 01:49:49,200
easily. 
Now I can do 5 kilometers. 

1751
01:49:49,880 --> 01:49:53,080
But just like when the weather 
tells me earlier today, I just 

1752
01:49:53,080 --> 01:49:55,360
stood up and eat 5 kilometers, 
right. 

1753
01:49:55,640 --> 01:50:00,320
But at some point I was doing 10
kilometers. 

1754
01:50:00,680 --> 01:50:04,000
And I think there was a day I, I
think I broke about 15 

1755
01:50:04,000 --> 01:50:11,720
kilometers exceeded it. 
And when you go past five, you 

1756
01:50:11,720 --> 01:50:13,120
know, that's what you do 
regularly. 

1757
01:50:13,760 --> 01:50:17,920
When you get to 10, your body is
telling you, oh, bro, you're 

1758
01:50:17,920 --> 01:50:24,000
tired. 
When you stretch to 15, your 

1759
01:50:24,000 --> 01:50:29,160
body goes to a very, very dark 
place if you've got trained for 

1760
01:50:29,160 --> 01:50:35,080
it. 
And you know, I like to stretch 

1761
01:50:35,680 --> 01:50:37,760
right? 
So I want you to talk about it, 

1762
01:50:37,760 --> 01:50:41,360
right? 
When you go to that dark place 

1763
01:50:41,640 --> 01:50:44,600
and you exceed your record, 
right? 

1764
01:50:44,880 --> 01:50:49,000
You discover things about 
yourself that you never before 

1765
01:50:49,400 --> 01:50:52,640
knew were possible, right? 
What's the psychology behind? 

1766
01:50:52,640 --> 01:50:56,120
That the way, the way to get 
there is I have to ask the two 

1767
01:50:56,120 --> 01:51:00,600
of you a question. 
I'm going to present both of you

1768
01:51:00,800 --> 01:51:05,560
with a relationship, an intimate
relationship and you have two 

1769
01:51:05,560 --> 01:51:09,120
different people and the people 
are equal in looks and tell it 

1770
01:51:09,120 --> 01:51:11,200
like they're equal in the things
that you want. 

1771
01:51:11,440 --> 01:51:15,120
But here's here's what's going 
to happen. 

1772
01:51:15,600 --> 01:51:21,400
And one or the other in one 
relationship, it's going to be 

1773
01:51:21,400 --> 01:51:26,720
very passionate. 
That's you have a choice between

1774
01:51:26,720 --> 01:51:31,040
this very passionate person with
this person, or you have the 

1775
01:51:31,040 --> 01:51:35,280
choice of a highly committed 
person, a highly committed 

1776
01:51:35,280 --> 01:51:36,880
relationship with the other 
person. 

1777
01:51:37,600 --> 01:51:40,480
Which relationship are you 
choosing? 

1778
01:51:43,960 --> 01:51:48,800
Are those the only two choices? 
So if you want polygamy, we can 

1779
01:51:48,800 --> 01:51:52,200
create a third, but or you can 
have them both this, this is 

1780
01:51:52,200 --> 01:51:55,320
this is about this is it, this 
is game time. 

1781
01:51:55,320 --> 01:51:57,720
It's making a decision. 
This is a choice. 

1782
01:51:57,880 --> 01:51:59,960
This is your life. 
This. 

1783
01:52:00,000 --> 01:52:01,720
You're. 
Choosing the passionate. 

1784
01:52:01,720 --> 01:52:03,720
I said if we're doing polygamy, 
I got it. 

1785
01:52:05,000 --> 01:52:08,400
You're going to have to make a 
choice, one or the other. 

1786
01:52:09,040 --> 01:52:10,800
You got to be a great decision 
maker here. 

1787
01:52:11,160 --> 01:52:15,440
You choose the person who's 
going to be who it, with whom it

1788
01:52:15,440 --> 01:52:19,360
will be very passionate or you 
choose the highly committed 

1789
01:52:19,440 --> 01:52:22,760
relationship. 
Which are you choosing? 

1790
01:52:24,800 --> 01:52:28,440
The clock is ticking. 
What if I don't choose anyone? 

1791
01:52:29,320 --> 01:52:36,000
Well, I would choose. 
I think it's interesting because

1792
01:52:38,400 --> 01:52:42,440
it does give a parallel to 
business and how we're speaking 

1793
01:52:42,440 --> 01:52:47,520
earlier about if they are 
working in a scope that they are

1794
01:52:47,520 --> 01:52:52,320
passionate about, then they can 
work for hours and hours and 

1795
01:52:52,320 --> 01:52:56,120
hours and hours and hours and 
there is no burnout, in which 

1796
01:52:56,120 --> 01:52:59,200
case the commitment would come 
naturally. 

1797
01:52:59,360 --> 01:53:00,040
Nope. 
Nope. 

1798
01:53:00,200 --> 01:53:00,800
You don't. 
Nope. 

1799
01:53:01,040 --> 01:53:03,320
You get highly committed or 
passionate. 

1800
01:53:03,400 --> 01:53:05,040
That's it. 
That sounds horrible. 

1801
01:53:05,080 --> 01:53:09,560
I was. 
No, but this, this is life. 

1802
01:53:09,560 --> 01:53:11,760
This is life. 
Life is about making these 

1803
01:53:11,760 --> 01:53:14,120
choices. 
Every day, every second of your 

1804
01:53:14,120 --> 01:53:17,760
life, you're making choices, and
this is an important one. 

1805
01:53:19,040 --> 01:53:22,400
You're choosing that this person
can be your spouse, and the 

1806
01:53:22,400 --> 01:53:25,680
choice of a spouse is the most 
important decision to make in 

1807
01:53:25,680 --> 01:53:27,520
your life. 
Hi Ted. 

1808
01:53:27,600 --> 01:53:30,480
I guess maybe that's why I'll go
Barry till till now. 

1809
01:53:32,080 --> 01:53:33,520
That's all right. 
Yeah. 

1810
01:53:33,800 --> 01:53:36,600
I I'm I'm asking you both to 
answer the question. 

1811
01:53:36,840 --> 01:53:39,320
It's interesting you're both 
struggling with this. 

1812
01:53:39,520 --> 01:53:42,240
It's a very simple question. 
I would very simple. 

1813
01:53:42,680 --> 01:53:46,960
If it's for so we're speaking 
about a life partner, then I 

1814
01:53:46,960 --> 01:53:52,400
would say and you and if we know
for a fact that the passion 

1815
01:53:52,400 --> 01:53:55,040
would be without commitment, 
then I would choose commitment. 

1816
01:53:55,560 --> 01:54:00,400
But I do believe that in the 
right relationship that. 

1817
01:54:01,360 --> 01:54:03,600
No, no, you, you're choosing 
between two people. 

1818
01:54:03,880 --> 01:54:06,200
OK, this is it. 
It's it's really cut and dry 

1819
01:54:06,640 --> 01:54:09,600
because one person is going to 
be highly, is going to be very 

1820
01:54:09,600 --> 01:54:11,240
passionate. 
The other one is highly 

1821
01:54:11,240 --> 01:54:13,040
committed. 
Then I would choose highly 

1822
01:54:13,040 --> 01:54:15,120
committed. 
OK, great. 

1823
01:54:15,160 --> 01:54:17,240
Thank you. 
Which of you choose me? 

1824
01:54:19,000 --> 01:54:21,040
He's. 
Choosing highly passionate. 

1825
01:54:21,880 --> 01:54:23,360
Why? 
Why you choosing for me? 

1826
01:54:24,680 --> 01:54:26,480
I think I'll go. 
I'll go with committed. 

1827
01:54:27,280 --> 01:54:29,280
Yeah, I think I'll go committed.
Yeah, now. 

1828
01:54:29,560 --> 01:54:31,560
Isn't this interesting? 
Isn't this? 

1829
01:54:31,800 --> 01:54:34,880
Interesting when the red. 
No, no, wait, wait, wait. 

1830
01:54:35,280 --> 01:54:38,840
Hold on, hold on, hold on. 
When the rubber meets, when the 

1831
01:54:38,840 --> 01:54:43,080
rubber meets the road, when it's
really important, what do people

1832
01:54:43,080 --> 01:54:45,800
choose? 
I've asked countless people this

1833
01:54:45,800 --> 01:54:48,720
question. 
Only one person ever said 

1834
01:54:48,720 --> 01:54:52,640
passionate, and everyone else 
says Kylie committed. 

1835
01:54:52,760 --> 01:54:56,360
Yet we talk about wanting to be 
passionate about things. 

1836
01:54:56,960 --> 01:55:00,800
When you look at an athlete like
Usain Bolt, you don't see a guy 

1837
01:55:00,800 --> 01:55:03,960
who's highly passionate about 
running, because when that guy 

1838
01:55:03,960 --> 01:55:07,600
trains, he trains so hard that 
he vomits. 

1839
01:55:08,560 --> 01:55:12,360
When it's passionate, you do it 
when it feels good. 

1840
01:55:12,560 --> 01:55:15,480
In the moment, it's not feeling 
good and you're vomiting. 

1841
01:55:15,480 --> 01:55:17,400
This doesn't resonate and I'm 
out. 

1842
01:55:17,400 --> 01:55:20,600
But when you're highly 
committed, none of that matters.

1843
01:55:20,880 --> 01:55:25,120
So the divorce courts are filled
with passionate couples. 

1844
01:55:25,200 --> 01:55:29,640
It's filled with them, but I 
promise you, it's not filled 

1845
01:55:29,640 --> 01:55:32,760
with highly committed couples 
because those highly committed 

1846
01:55:32,760 --> 01:55:36,400
couples worked together. 
They're committed to making it 

1847
01:55:36,400 --> 01:55:40,160
work and they will do the 
training, preparation, whatever 

1848
01:55:40,160 --> 01:55:43,640
it takes to make sure they 
understand one another and work 

1849
01:55:43,640 --> 01:55:46,360
it through. 
Highly passionate. 

1850
01:55:46,680 --> 01:55:50,960
There's a feeling I want and 
when that's gone, man, I'm 

1851
01:55:50,960 --> 01:55:54,440
having questions. 
Maybe this is not, I didn't sign

1852
01:55:54,440 --> 01:55:56,680
up for this. 
I'm signing up for the feeling. 

1853
01:55:57,240 --> 01:56:02,320
So in my book, the punchline is 
love doesn't create a great 

1854
01:56:02,320 --> 01:56:03,560
relationship. 
Mm, hmm. 

1855
01:56:04,360 --> 01:56:07,000
Love is a byproduct of a great 
relationship. 

1856
01:56:07,480 --> 01:56:12,520
So if you have the capacity for 
creating a great relationship, 

1857
01:56:12,760 --> 01:56:15,680
the competence, the skills, the 
competence to create a great 

1858
01:56:15,680 --> 01:56:20,720
relationship and two people are 
compatible with that kind of 

1859
01:56:20,720 --> 01:56:23,440
competence, you're going to 
create a highly committed 

1860
01:56:23,440 --> 01:56:27,240
relationship. 
If you don't possess those, why 

1861
01:56:27,240 --> 01:56:30,000
should anyone love you? 
Because you're going to be 

1862
01:56:30,000 --> 01:56:34,080
incompetent and all you can do 
is offer a feeling and that's 

1863
01:56:34,080 --> 01:56:36,400
it. 
But that feeling doesn't create 

1864
01:56:36,400 --> 01:56:38,720
a great relationship. 
It's, you know, are we 

1865
01:56:38,720 --> 01:56:41,720
compatible in the way we resolve
conflict? 

1866
01:56:41,720 --> 01:56:44,160
Are we compatible in how we 
manage money? 

1867
01:56:44,160 --> 01:56:47,960
Are we compatible in sex? 
Are we compatible on how we take

1868
01:56:47,960 --> 01:56:49,600
care of our mental and physical 
health? 

1869
01:56:49,840 --> 01:56:52,280
How do we want to raise and 
discipline our children? 

1870
01:56:52,280 --> 01:56:55,760
How do we want to educate? 
These are areas that will be 

1871
01:56:55,760 --> 01:57:00,920
consistent over time. 
And these are are the reasons 

1872
01:57:00,920 --> 01:57:04,680
arranged marriages work so well,
because arranged marriages 

1873
01:57:04,680 --> 01:57:08,280
require the families to come 
together and they're looking for

1874
01:57:08,280 --> 01:57:12,920
these things to be compatible. 
Not that, hey, we both like a 

1875
01:57:12,920 --> 01:57:16,360
certain kind of music and we 
like to party at the same clubs 

1876
01:57:16,360 --> 01:57:18,680
and go to the same vacation 
spots. 

1877
01:57:18,920 --> 01:57:23,080
Those are things that you have 
in common that may dissipate as 

1878
01:57:23,080 --> 01:57:25,920
you get older and then you'll 
say, we have nothing in common 

1879
01:57:25,920 --> 01:57:30,760
anymore and the passion is gone.
But if you're highly committed, 

1880
01:57:31,040 --> 01:57:34,760
you'll talk through those things
and even where it comes to 

1881
01:57:34,760 --> 01:57:36,760
areas. 
Well, I see it this way. 

1882
01:57:36,760 --> 01:57:40,240
You see, that way a highly 
committed couple can operate 

1883
01:57:40,240 --> 01:57:45,680
like water, and water is made of
hydrogen and oxygen that come 

1884
01:57:45,680 --> 01:57:48,800
together to make something 
neither of them could have done 

1885
01:57:48,800 --> 01:57:50,000
on their own. 
Mm hmm. 

1886
01:57:51,840 --> 01:57:57,400
Be like water, my friend Percy. 
Yeah, be like water, my friend. 

1887
01:57:59,880 --> 01:58:02,960
So, so it's interesting you both
chose commitment. 

1888
01:58:02,960 --> 01:58:06,560
So when, when people talk about 
I want to hire people who are 

1889
01:58:06,560 --> 01:58:10,560
passionate, No, I want highly 
committed people because they're

1890
01:58:10,560 --> 01:58:13,520
going to go through it. 
And I've hired people who I've 

1891
01:58:13,520 --> 01:58:16,120
asked them to do things and they
didn't know how to do. 

1892
01:58:16,120 --> 01:58:19,040
And they, they were frustrated 
and they, why are you asking me 

1893
01:58:19,040 --> 01:58:20,640
to do this? 
I don't know how to do that. 

1894
01:58:20,640 --> 01:58:24,680
And you're, you're asking me to 
do something that is beyond me 

1895
01:58:24,680 --> 01:58:26,600
and blah, blah. 
And then they did it. 

1896
01:58:27,840 --> 01:58:29,320
They never knew they could do 
it. 

1897
01:58:29,320 --> 01:58:32,800
They had no passion for it, But 
then they became good at it, 

1898
01:58:34,280 --> 01:58:40,280
like really good at it. 
How do you learn if you can only

1899
01:58:40,280 --> 01:58:42,080
do the things you're passionate 
about? 

1900
01:58:43,720 --> 01:58:46,560
How do you learn something new? 
How do you get to the paradigm 

1901
01:58:46,560 --> 01:58:49,240
of breakthrough and and paradigm
shifts? 

1902
01:58:49,240 --> 01:58:51,280
Because you're going to be 
passionate about the things 

1903
01:58:51,280 --> 01:58:53,400
you're good at. 
And then one day you're 

1904
01:58:53,400 --> 01:58:55,720
obsolete. 
You're just a, a buggy whip. 

1905
01:58:55,720 --> 01:58:59,320
You're a horse and buggy and no 
one is riding you anymore unless

1906
01:58:59,320 --> 01:59:00,840
you go to New York and Central 
Park. 

1907
01:59:00,840 --> 01:59:03,640
They have. 
Absolutely. 

1908
01:59:04,400 --> 01:59:06,240
I'm trying to remember a quote 
right? 

1909
01:59:06,600 --> 01:59:12,480
It says when motivation fails, 
discipline will carry you 

1910
01:59:12,480 --> 01:59:15,320
through. 
When motivation fails, 

1911
01:59:15,800 --> 01:59:19,160
discipline, you know, gets the 
job done. 

1912
01:59:20,120 --> 01:59:23,480
And I have something on my wall 
here that says it's not over 

1913
01:59:23,840 --> 01:59:25,760
when you lose, it's over when 
you beat. 

1914
01:59:27,600 --> 01:59:30,320
OK, good. 
Yeah, very good. 

1915
01:59:30,440 --> 01:59:33,520
There's a quote. 
His last name is Marquis. 

1916
01:59:35,200 --> 01:59:39,440
It says when you make people 
think, they are thinking, they 

1917
01:59:39,440 --> 01:59:42,040
will love you. 
When you make people really 

1918
01:59:42,040 --> 01:59:45,860
think they will hate you. 
Mm. 

1919
01:59:45,860 --> 01:59:48,080
Hmm. 
My work requires people to 

1920
01:59:48,080 --> 01:59:51,120
actually think. 
But the value of actually 

1921
01:59:51,120 --> 01:59:55,720
thinking instead of just having 
thoughts is so profound that 

1922
01:59:55,720 --> 02:00:00,040
allows you to see a world that 
may have been there and you just

1923
02:00:00,040 --> 02:00:02,760
it was right there hidden in 
plain sight, and you couldn't 

1924
02:00:02,760 --> 02:00:04,400
see it. 
Mm hmm. 

1925
02:00:04,400 --> 02:00:08,080
And so your actions were only 
shaped by what you could see. 

1926
02:00:08,480 --> 02:00:13,160
And like the guy Robert Goddard,
who said man will fly to the 

1927
02:00:13,160 --> 02:00:16,840
moon, he saw a world that that 
the rest of the world could not 

1928
02:00:16,840 --> 02:00:19,000
see. 
But, and it was possible it 

1929
02:00:19,000 --> 02:00:20,400
wasn't a pipe dream. 
Mm hmm. 

1930
02:00:22,440 --> 02:00:28,080
It's having access to that kind 
Nikola Tesla kind of innovation 

1931
02:00:28,680 --> 02:00:32,120
to be able to see possibilities 
and then take the actions 

1932
02:00:32,120 --> 02:00:37,280
without getting derailed because
there are problems. 

1933
02:00:37,280 --> 02:00:39,920
There'll there'll be gaps. 
Here's where you are, here's 

1934
02:00:39,920 --> 02:00:43,200
where you want to be, and there 
will be problems in those gaps 

1935
02:00:43,200 --> 02:00:45,040
that you have not seen in the 
past. 

1936
02:00:45,800 --> 02:00:49,840
And having that highly committed
will support you when working 

1937
02:00:49,880 --> 02:00:53,120
through them as opposed to being
derailed and saying it's just 

1938
02:00:53,120 --> 02:00:58,240
not meant to be. 
Are there any trends or anything

1939
02:00:59,040 --> 02:01:06,040
that you believe or can't think 
about in regard to predicting 

1940
02:01:06,560 --> 02:01:11,000
future trends for the next 
generation of CE OS? 

1941
02:01:11,000 --> 02:01:17,000
You have an insane, an insane 
background of working with all 

1942
02:01:17,000 --> 02:01:21,120
types of different CE OS, 
Fortune 500 CE OS, people that 

1943
02:01:21,120 --> 02:01:24,600
you've collaborated with, teams 
that you've built, people that 

1944
02:01:24,600 --> 02:01:27,320
you've helped in paradigm 
shifting. 

1945
02:01:27,520 --> 02:01:32,040
When it comes to the generation 
coming up right now, do you have

1946
02:01:32,040 --> 02:01:39,160
any predictions that will define
the entire generation coming up?

1947
02:01:39,160 --> 02:01:44,640
Kind of like someone's going to 
the room or. 

1948
02:01:45,120 --> 02:01:49,360
Yeah. 
So, you know, it's interesting 

1949
02:01:49,360 --> 02:01:53,440
that generation, Generation Z 
coming up, you're hearing many 

1950
02:01:53,440 --> 02:01:57,760
of them turn down management 
positions because they say 

1951
02:01:57,760 --> 02:02:00,760
what's going to be demanded of 
me is not worth the money. 

1952
02:02:00,760 --> 02:02:04,880
So I'd rather, you know, just 
have a easy 9 to 5. 

1953
02:02:04,880 --> 02:02:13,000
That could be a challenge also 
could be the catalyst that 

1954
02:02:13,000 --> 02:02:18,080
starts to train people to be 
able to better navigate chaos. 

1955
02:02:18,080 --> 02:02:22,400
Because if we have people who 
are not comfortable with that 

1956
02:02:22,800 --> 02:02:26,280
and we have too many people who 
grew up where everyone gets a 

1957
02:02:26,280 --> 02:02:31,320
trophy just for participation, 
that creates an unspoken policy,

1958
02:02:31,320 --> 02:02:35,400
which is you get rewarded even 
for being mediocre. 

1959
02:02:36,720 --> 02:02:42,640
And so it takes away the 
possibility of of people running

1960
02:02:42,640 --> 02:02:45,640
with broken legs, right? 
So like you go in the gym, you 

1961
02:02:45,640 --> 02:02:48,440
work out and you break down a 
muscle, but that's how you build

1962
02:02:48,440 --> 02:02:52,960
it to be bigger and stronger. 
So if people are avoiding those 

1963
02:02:52,960 --> 02:02:59,400
that that breakdown, what will 
eventually happen is there'll be

1964
02:02:59,400 --> 02:03:03,120
a breakdown and people will have
to then deal with that. 

1965
02:03:03,120 --> 02:03:05,800
They will have to lift 
themselves out of of the 

1966
02:03:05,800 --> 02:03:08,880
breakdown. 
So participation trophies will 

1967
02:03:08,880 --> 02:03:11,760
not suffice anymore. 
Like people will actually have 

1968
02:03:11,760 --> 02:03:14,680
to do the work. 
So I'm asserting people not 

1969
02:03:14,680 --> 02:03:18,960
having the capacity to deal with
chaos and wanting everything to 

1970
02:03:18,960 --> 02:03:23,720
be easy and comfortable will 
eventually create an environment

1971
02:03:24,320 --> 02:03:27,920
where they will have to be 
trained to be more committed or 

1972
02:03:27,920 --> 02:03:32,000
highly committed and and have a 
greater capacity for navigating 

1973
02:03:32,000 --> 02:03:37,120
the chaos. 
Which then I would say then 

1974
02:03:37,120 --> 02:03:41,680
creates an organization that 
instead of focusing on financial

1975
02:03:41,680 --> 02:03:47,160
re engineering where you slash 
jobs and slash expenses and file

1976
02:03:47,160 --> 02:03:51,040
bankruptcy to, you know, you pay
back pennies on a dollar. 

1977
02:03:52,560 --> 02:03:53,720
I'm going to say it the wrong 
way. 

1978
02:03:53,720 --> 02:03:57,880
First, we will focus on 
engineering human capital. 

1979
02:03:59,880 --> 02:04:03,200
So instead of financial 
reengineering, it's human 

1980
02:04:03,200 --> 02:04:08,120
reengineering and, and training 
and developing people in such a 

1981
02:04:08,120 --> 02:04:12,480
way that they are more facile 
and more effective in dealing 

1982
02:04:12,480 --> 02:04:16,720
with the chaos that comes. 
And what I assert will also 

1983
02:04:16,720 --> 02:04:20,520
happen out of that is people 
will become better in their 

1984
02:04:20,520 --> 02:04:24,000
marriages and their personal 
lives and we can mitigate the 

1985
02:04:24,000 --> 02:04:26,200
divorce rate. 
Right now the divorce rate is, 

1986
02:04:26,200 --> 02:04:29,600
is strangling us and we're 
pretending it's not happening. 

1987
02:04:30,480 --> 02:04:35,160
If so, if you think about bad 
divorces and, and the conflict 

1988
02:04:35,160 --> 02:04:39,600
it creates, people bring that to
the workplace, even though in 

1989
02:04:39,600 --> 02:04:42,800
the workplace the difference is 
they tell you this is business 

1990
02:04:42,800 --> 02:04:47,160
etiquette and you, you respond 
to what triggers you at work 

1991
02:04:47,160 --> 02:04:50,120
like this, But at home, anything
goes. 

1992
02:04:51,200 --> 02:04:54,840
So if we can and there's, 
there's really no training for 

1993
02:04:54,840 --> 02:04:57,680
how to be a good spouse, 
anything goes. 

1994
02:04:57,680 --> 02:05:00,360
People will say, well, you're 
getting the best of me and 

1995
02:05:00,360 --> 02:05:01,720
you're, you're getting all of 
me. 

1996
02:05:01,720 --> 02:05:04,360
And I there, this is, this is 
the real me. 

1997
02:05:04,360 --> 02:05:06,840
It's like, wow, I don't want the
real you. 

1998
02:05:06,840 --> 02:05:09,280
I want the you that you give to 
everyone at work. 

1999
02:05:09,280 --> 02:05:12,840
I want that one right, That one 
who's who's a professional, be a

2000
02:05:12,840 --> 02:05:16,360
professional husband or wife or 
boyfriend or girlfriend and 

2001
02:05:16,360 --> 02:05:17,840
actually talk about that in my 
book. 

2002
02:05:17,920 --> 02:05:23,160
So I'm, I'm saying that we will 
create an environment that's 

2003
02:05:23,200 --> 02:05:28,200
unsustainable, that will force 
people to create an environment 

2004
02:05:28,680 --> 02:05:32,720
that is much more empowering. 
But it it may come out of the 

2005
02:05:32,720 --> 02:05:40,760
darkness of running 15K. 
Whoa, that's a very, very dark 

2006
02:05:40,760 --> 02:05:42,040
place. 
Trust me. 

2007
02:05:42,480 --> 02:05:46,720
Wishing yourself beyond free 
conceived units. 

2008
02:05:46,800 --> 02:05:51,640
I can't express it in words, but
you know, sometimes, and this, 

2009
02:05:51,640 --> 02:05:55,560
this is just me. 
Sometimes when I do, not just in

2010
02:05:55,560 --> 02:05:59,320
terms of, you know, pushing the 
body, but also pushing the mind 

2011
02:05:59,320 --> 02:06:03,240
to complete certain things, I 
have been this kind of person 

2012
02:06:03,880 --> 02:06:09,760
who I spit myself in, you know, 
many challenging situations, 

2013
02:06:09,760 --> 02:06:13,920
many challenges, testing myself 
beyond limits. 

2014
02:06:14,400 --> 02:06:17,440
I'm a numbers guy. 
I love to break my own records. 

2015
02:06:17,920 --> 02:06:23,720
And sometimes when I break that 
record, I look back and be like,

2016
02:06:23,840 --> 02:06:28,080
oh wow, you did that shit. 
And it gives me a new level of 

2017
02:06:28,080 --> 02:06:31,000
self esteem, self respect to 
myself. 

2018
02:06:31,800 --> 02:06:33,680
Like put some respect on my 
knee. 

2019
02:06:33,840 --> 02:06:35,560
The press. 
You know I. 

2020
02:06:35,600 --> 02:06:40,560
Pushed myself to do that. 
Yeah, right. 

2021
02:06:40,680 --> 02:06:43,720
But you have to remember those 
guys from Kenya and Ethiopia run

2022
02:06:43,720 --> 02:06:47,080
26 miles at an unbelievable 
pace. 

2023
02:06:47,440 --> 02:06:49,520
Yes. 
And there there's a there's a 

2024
02:06:49,520 --> 02:06:53,040
huge mind shift in that, you 
know, they used to say once you 

2025
02:06:53,040 --> 02:06:56,960
pass 20 mile mark, it's it's 
really rough. 

2026
02:06:56,960 --> 02:07:01,440
And So what would have gotten 
you to be someone else after 20 

2027
02:07:01,440 --> 02:07:05,320
miles is is a mindset. 
You said the their preconceived 

2028
02:07:05,320 --> 02:07:08,960
notions are getting to 15 K is 
is a lot but. 

2029
02:07:09,640 --> 02:07:12,160
Yeah. 
There's a different mindset even

2030
02:07:12,160 --> 02:07:14,200
when I work out, so I've 
experimented. 

2031
02:07:14,560 --> 02:07:21,520
Yeah, I've got 20K by the by the
way, but man, oh good, I had to 

2032
02:07:21,520 --> 02:07:25,320
skip for a whole day. 
Man. 

2033
02:07:25,600 --> 02:07:29,240
My legs are sore. 
When I've worked out, there are 

2034
02:07:29,240 --> 02:07:32,040
parts where it's like, OK, this 
is the part where it's going to 

2035
02:07:32,040 --> 02:07:34,520
hurt. 
And then I create a conversation

2036
02:07:34,520 --> 02:07:37,520
saying, wow, if I say that 
that's what's going to happen 

2037
02:07:37,520 --> 02:07:41,800
and I'm going to run out. 
And just by altering that, not 

2038
02:07:41,800 --> 02:07:45,240
having positive speak, it's 
like, OK, I actually have the 

2039
02:07:45,240 --> 02:07:49,240
power to keep going. 
If I tell myself I don't my my 

2040
02:07:49,240 --> 02:07:53,920
body, my biochemicals will 
support exactly what I'm saying,

2041
02:07:53,920 --> 02:07:57,440
that I'm going to feel pain and 
it's unbelievable how much 

2042
02:07:57,440 --> 02:08:01,120
powers is left in that. 
And I've just done this with 

2043
02:08:01,120 --> 02:08:03,360
experiments with myself quite 
often. 

2044
02:08:07,120 --> 02:08:12,200
Yeah, it's so important what we 
tell ourselves and what the 

2045
02:08:12,200 --> 02:08:14,800
stories that we have. 
It shapes who we are. 

2046
02:08:15,920 --> 02:08:21,160
We're going to do a quick fire 
round, so just shoot off a few 

2047
02:08:21,160 --> 02:08:23,880
questions to you. 
We're going to go back and forth

2048
02:08:24,200 --> 02:08:29,800
and see how quickly we can get 
answers from you. 

2049
02:08:31,600 --> 02:08:34,280
Before we do that, I just want 
to say it's been such a pleasure

2050
02:08:34,280 --> 02:08:38,880
having you hearing your wisdom 
and your expertise and getting 

2051
02:08:38,880 --> 02:08:45,240
some of that to our audience. 
We have people that are all 

2052
02:08:45,240 --> 02:08:49,520
different walks of life around 
the globe and we love to bring 

2053
02:08:49,520 --> 02:08:54,040
truth from different countries 
in and really help define that 

2054
02:08:54,240 --> 02:08:57,120
for people around the globe. 
So this has been such a pleasure

2055
02:08:57,120 --> 02:09:02,640
to have you to get this insight 
to business leaders, CE OS, CF 

2056
02:09:02,760 --> 02:09:07,080
OS entrepreneurs and or just 
dreamers right now who are maybe

2057
02:09:07,080 --> 02:09:09,880
in a start up phase or too 
scared to even take that first 

2058
02:09:09,880 --> 02:09:11,920
step, but they are working 
towards that. 

2059
02:09:11,920 --> 02:09:15,920
So thank you so much. 
So I'll have AI start and then 

2060
02:09:15,920 --> 02:09:18,840
we'll just kind of go back and 
forth and then we'll be able to 

2061
02:09:18,840 --> 02:09:22,040
close out. 
OK, Want to say something really

2062
02:09:22,040 --> 02:09:25,880
quickly to what you said. 
And it's also going back to your

2063
02:09:25,880 --> 02:09:28,920
question about the future. 
And I would say that what 

2064
02:09:28,920 --> 02:09:32,440
businesses need in the from now 
on going forward is wisdom. 

2065
02:09:32,760 --> 02:09:35,480
We technically don't need AI. 
We don't need AI. 

2066
02:09:35,480 --> 02:09:37,680
We need more wisdom. 
You don't need to be not just 

2067
02:09:37,680 --> 02:09:41,800
the top absolutely we need we 
need more. 

2068
02:09:41,800 --> 02:09:46,920
We need leaders who can lead 
from wisdom as opposed to just 

2069
02:09:46,920 --> 02:09:50,160
short termism. 
And Mackenzie just did a wrote 

2070
02:09:50,160 --> 02:09:55,080
an article about the difference 
between CEO leading short term. 

2071
02:09:55,520 --> 02:09:58,880
How do you navigate that and 
really deal with the long term 

2072
02:09:58,880 --> 02:10:02,000
and your investors? 
So yeah, it's wisdom if there's 

2073
02:10:02,000 --> 02:10:05,080
a gap in wisdom. 
Absolutely. 

2074
02:10:06,000 --> 02:10:10,080
The fear of the Lord is the 
beginning of wisdom, and for the

2075
02:10:10,080 --> 02:10:14,280
Lord gives wisdom, and from His 
mouth commerce, knowledge and 

2076
02:10:14,280 --> 02:10:16,080
understanding. 
So. 

2077
02:10:17,440 --> 02:10:23,040
I'm, I'm a very big person of 
faith and I know like I don't 

2078
02:10:23,040 --> 02:10:27,280
know if other people you know, 
would allude to this, but I 

2079
02:10:27,280 --> 02:10:31,000
believe very much in God-given 
wisdom and seeking direction 

2080
02:10:31,000 --> 02:10:33,680
from God. 
There are times where in our 

2081
02:10:33,680 --> 02:10:37,280
human abilities, human 
knowledge, human understanding 

2082
02:10:37,320 --> 02:10:40,360
fills us. 
You know, the Bible says lean 

2083
02:10:40,360 --> 02:10:44,760
not onto your own understanding 
and you know, trust in God in 

2084
02:10:44,800 --> 02:10:47,840
all your ways and he will lead 
you the right time. 

2085
02:10:48,240 --> 02:10:52,320
And of course, if any of you 
lacks wisdom, you should ask God

2086
02:10:52,520 --> 02:10:56,360
who gives generously to all 
without find and fold and it 

2087
02:10:56,360 --> 02:10:58,840
will be given to you. 
That's James chapter 1 

2088
02:10:58,840 --> 02:11:01,400
described. 
That's not to put that in. 

2089
02:11:01,560 --> 02:11:07,800
I appreciate very much on your 
when I say not wisdom. 

2090
02:11:08,000 --> 02:11:09,560
Wisdom is property route to 
direct. 

2091
02:11:11,640 --> 02:11:16,120
Thank you. 
So let's fire off Rep. 

2092
02:11:16,160 --> 02:11:19,360
Yes. 
Are you ready to rumble? 

2093
02:11:22,280 --> 02:11:24,360
There we go. 
I know. 

2094
02:11:24,400 --> 02:11:27,400
OK. 
What book every CEO should be 

2095
02:11:27,400 --> 02:11:31,600
besides your own? 
Blue ocean strategy. 

2096
02:11:32,880 --> 02:11:34,640
Blue ocean strategy. 
Blue Awesome. 

2097
02:11:34,640 --> 02:11:35,800
Yeah. 
Blue ocean. 

2098
02:11:36,120 --> 02:11:37,200
The in the blue ocean. 
Alright. 

2099
02:11:37,560 --> 02:11:38,880
I love that book. 
Yes. 

2100
02:11:39,280 --> 02:11:42,400
What's your greatest leadership 
lesson learned from failure it? 

2101
02:11:44,080 --> 02:11:47,640
Wasn't my failure, it was 
someone else's failure and 

2102
02:11:47,960 --> 02:11:53,640
person who was trained and 
coached from AVP level to become

2103
02:11:53,640 --> 02:11:57,960
a president, was hired as the 
president, had the job doing 

2104
02:11:57,960 --> 02:12:03,560
well and the failure came from 
and I this is important for a 

2105
02:12:03,560 --> 02:12:08,280
lot of professional managers. 
One of the things that happens 

2106
02:12:08,280 --> 02:12:12,240
when you become president or a 
higher level manager, the 

2107
02:12:12,240 --> 02:12:17,080
employees will attempt to train 
you and tell you how things are 

2108
02:12:17,080 --> 02:12:19,560
around here and how they should 
be done. 

2109
02:12:20,880 --> 02:12:25,480
Once you buy from the employers,
employees as opposed to 

2110
02:12:25,480 --> 02:12:29,800
understanding your job is there 
to make something happen that 

2111
02:12:29,800 --> 02:12:33,800
wasn't going to happen. 
The employees are not there to 

2112
02:12:33,800 --> 02:12:36,560
do that. 
They are there, and this sounds 

2113
02:12:36,560 --> 02:12:41,080
a little bit dictatorship like, 
but the employees generally are 

2114
02:12:41,080 --> 02:12:42,800
there to keep things the way 
they are. 

2115
02:12:42,800 --> 02:12:46,760
They're not there to have 
someone come in and disrupt them

2116
02:12:47,040 --> 02:12:48,640
and have them do something 
different. 

2117
02:12:49,120 --> 02:12:52,680
Employees will do their best to 
tell you this is the way it goes

2118
02:12:52,680 --> 02:12:54,760
around here. 
Even though you're the new 

2119
02:12:54,760 --> 02:12:58,920
manager, the new leader, once 
you buy into that, you're no 

2120
02:12:58,920 --> 02:13:00,920
longer a leader in that 
organization. 

2121
02:13:00,920 --> 02:13:04,400
You're just an employee and you 
risk losing your job at that 

2122
02:13:04,400 --> 02:13:08,560
point. 
So I've seen someone get the job

2123
02:13:08,560 --> 02:13:15,160
and lose it because they allowed
the employees to train them on a

2124
02:13:15,160 --> 02:13:18,880
lot of different things and IT 
just wasn't in their best 

2125
02:13:18,880 --> 02:13:22,880
interest at all. 
So that was a failure that I 

2126
02:13:22,880 --> 02:13:27,280
saw. 
And an important lesson for any 

2127
02:13:27,280 --> 02:13:30,840
person going into a new 
organization, especially in in 

2128
02:13:30,840 --> 02:13:34,600
the C-Suite, that you go there 
to understand what's happening 

2129
02:13:34,600 --> 02:13:38,680
and then make your plan for 
what's possible in the future as

2130
02:13:38,680 --> 02:13:41,920
opposed to letting the employees
tell you the way it's going to 

2131
02:13:41,920 --> 02:13:44,880
be. 
Absolutely. 

2132
02:13:44,880 --> 02:13:51,200
OK, they also order which breeds
the most creativity. 

2133
02:13:53,440 --> 02:13:56,120
Neither, it's your perspective 
of the playing field. 

2134
02:13:56,880 --> 02:13:58,960
No, I love that perspective. 
Perspective. 

2135
02:14:00,880 --> 02:14:04,160
Who is the most disruptive 
leader alive today? 

2136
02:14:05,320 --> 02:14:08,080
Elon Musk. 
That was the answer of my mind. 

2137
02:14:09,160 --> 02:14:11,960
Some people may say Trump, but 
Musk? 

2138
02:14:12,680 --> 02:14:16,320
OK, if leadership had a 
soundtrack, what song title 

2139
02:14:16,320 --> 02:14:20,400
would define yours? 
Music is not advanced enough to 

2140
02:14:20,400 --> 02:14:25,000
be able to make a song for me. 
Whoa. 

2141
02:14:26,640 --> 02:14:29,120
They would have to have a 
paradigm shift in music to do 

2142
02:14:29,120 --> 02:14:30,600
that. 
No way. 

2143
02:14:30,880 --> 02:14:33,760
OK, we we will, we will come up 
with this song. 

2144
02:14:33,760 --> 02:14:36,440
Don't worry if you're musicians,
I don't said it right to you. 

2145
02:14:36,640 --> 02:14:39,480
You will get that song in your 
e-mail, a lot of press, you 

2146
02:14:39,480 --> 02:14:43,480
know, Thank you very much. 
We highly, highly appreciate 

2147
02:14:43,480 --> 02:14:45,320
you. 
What a person shares the time 

2148
02:14:45,320 --> 02:14:48,160
with you to share their life 
with you because the aspect unit

2149
02:14:48,160 --> 02:14:53,040
will measure at 5:00 this time. 
So love and of course, massive 

2150
02:14:53,040 --> 02:14:56,760
respect to you for joining us on
the show today and of course, 

2151
02:14:56,760 --> 02:15:02,920
sharing Nuggets upon Nuggets. 
We can't wait to have Episode 2 

2152
02:15:04,520 --> 02:15:08,600
over to Noel Ruk. 
Yeah. 

2153
02:15:08,600 --> 02:15:14,920
Again, just thank you so much. 
Your wisdom is invaluable, 

2154
02:15:14,920 --> 02:15:22,880
especially in these times of 
participation trophies and not 

2155
02:15:23,520 --> 02:15:27,160
really wanting to do the work or
really seeing the value of doing

2156
02:15:27,160 --> 02:15:31,280
the work. 
You're helping massive, massive 

2157
02:15:31,280 --> 02:15:35,280
teams in business make shifts 
that people spend their whole 

2158
02:15:35,280 --> 02:15:39,360
lives dedicating themselves to 
and trying to figure out how to 

2159
02:15:39,360 --> 02:15:43,800
do within their own awareness. 
And you're kind of speaking on a

2160
02:15:43,800 --> 02:15:48,120
completely different level. 
I think it's so insightful, so 

2161
02:15:48,120 --> 02:15:51,840
valuable and essential for 
everyone to take in this type of

2162
02:15:51,840 --> 02:15:54,560
knowledge and their own personal
lives and again and their 

2163
02:15:54,560 --> 02:15:59,320
relationships because we are the
extent of our relationships and 

2164
02:15:59,320 --> 02:16:02,640
it has a global impact for us as
human. 

2165
02:16:02,640 --> 02:16:06,680
So thank you so much for your 
time and your was truly truly 

2166
02:16:06,680 --> 02:16:10,040
appreciated. 
Thank you very much. 

2167
02:16:10,040 --> 02:16:13,920
It's been my pleasure to be here
with the two of you and thank 

2168
02:16:13,920 --> 02:16:17,000
you for asking such great 
questions that allowed for 

2169
02:16:17,000 --> 02:16:19,480
really insightful conversation. 
So thank you. 

2170
02:16:20,840 --> 02:16:24,040
Thank you once more and across 
to the audience, I'll just go 

2171
02:16:24,040 --> 02:16:29,000
for something in your life. 
Conceive, believe, strive to 

2172
02:16:29,000 --> 02:16:31,320
thrive and achieve. 
Confess you guys.

