1 00:00:00,040 --> 00:00:02,600 Working in that kind of environment, you know, lane to 2 00:00:02,600 --> 00:00:06,400 never give up, you lane that all you need to do is pivot. 3 00:00:06,400 --> 00:00:10,280 You don't feel because failure is just a step to success. 4 00:00:10,440 --> 00:00:14,320 So instead of, you know, crying and be like, I feel that this 5 00:00:14,320 --> 00:00:17,400 this didn't work out, you know, learn from it. 6 00:00:17,440 --> 00:00:21,080 Failures are lessons. What is this failure trying to 7 00:00:21,080 --> 00:00:22,840 teach me? Before we dive back into today's 8 00:00:22,840 --> 00:00:24,600 conversation, I want to share something important. 9 00:00:24,800 --> 00:00:27,240 This episode includes a pay partnership with Better Help, a 10 00:00:27,240 --> 00:00:29,360 platform designed to make starting therapy easier. 11 00:00:29,520 --> 00:00:31,920 I know from journey as a leader and entrepreneur that life can 12 00:00:31,920 --> 00:00:34,160 sometimes feel overwhelming. There are seasons, severe 13 00:00:34,160 --> 00:00:36,760 stress, uncertainty and pressure build up, and you need a safe 14 00:00:36,760 --> 00:00:39,200 space to process it all. 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So if you feel like you'd 32 00:01:18,360 --> 00:01:20,160 benefit from talking to a therapist, visit 33 00:01:20,160 --> 00:01:24,760 betterhelp.com/kingjames. That's betterhelp.com/kingjames 34 00:01:24,920 --> 00:01:27,080 to get 10% off your first month of therapy. 35 00:01:27,200 --> 00:01:29,240 Once again, this is a paid partnership with Better Help, 36 00:01:29,360 --> 00:01:30,760 and I encourage you to take that first step. 37 00:01:30,880 --> 00:01:32,840 If you've been thinking about it, sometimes the best 38 00:01:32,840 --> 00:01:34,800 investment you can make these in yourself. 39 00:01:36,680 --> 00:01:38,960 We are live. Ladies and gentlemen, you all 40 00:01:38,960 --> 00:01:42,280 once again, welcome to the Kingdom's podcast and Diary of 41 00:01:42,280 --> 00:01:46,760 the CFO. And today I've got a very very 42 00:01:47,000 --> 00:01:55,000 very I'll add 2 berries that is a quadruple DIP on the show 43 00:01:55,000 --> 00:02:00,840 today fighting out of Dublin Island by way of Lagos, Nigeria. 44 00:02:00,840 --> 00:02:03,720 Make welcome all new book holler. 45 00:02:04,480 --> 00:02:09,840 So go you. How old you? 46 00:02:10,639 --> 00:02:15,560 Hello everyone, I'm good. Hi, what kind of intro was that? 47 00:02:15,560 --> 00:02:17,680 That was amazing. OK. 48 00:02:17,720 --> 00:02:24,560 I'll wait till you hear the proper introduction that I would 49 00:02:24,560 --> 00:02:28,120 I say curated for you. So ladies and gentlemen, today's 50 00:02:28,120 --> 00:02:31,760 guest is the builder of influence in the real world, not 51 00:02:31,760 --> 00:02:34,720 just online. She's worked inside high 52 00:02:34,720 --> 00:02:38,320 performance sales environments, including fintech giant 53 00:02:38,320 --> 00:02:40,920 revenues. She has exceeded targets in 54 00:02:40,920 --> 00:02:44,320 competitive markets. She has built pipelines, handled 55 00:02:44,320 --> 00:02:48,080 objections and translated complex value into simple 56 00:02:48,080 --> 00:02:51,200 decisions. And then she made a bold He 57 00:02:51,200 --> 00:02:55,640 thought she stepped into the creator economy and now builds 58 00:02:55,640 --> 00:02:58,960 high converting contents for brands powered by cell 59 00:02:58,960 --> 00:03:03,640 psychology, customer empathy and deep understanding of buyer 60 00:03:03,640 --> 00:03:06,560 behavior. This is not a conversation about 61 00:03:06,560 --> 00:03:08,960 going viral. This is a conversation about 62 00:03:08,960 --> 00:03:12,520 positioning, persuation, resilience and relevance. 63 00:03:12,920 --> 00:03:16,520 From Lagos to Dublin, from economics to enterprise, core 64 00:03:16,520 --> 00:03:20,800 culture, worldview. How are you once again? 65 00:03:22,080 --> 00:03:27,000 Seriously, how many intro are you going to give me AI? 66 00:03:28,200 --> 00:03:32,920 So like Eddie lies told, I don't think I told any lie right. 67 00:03:33,200 --> 00:03:35,840 But for the purpose of this conversation, I think Olufu 68 00:03:35,840 --> 00:03:37,680 color is quite a mouthful for me. 69 00:03:37,680 --> 00:03:40,000 So permit me to to refer to you as bookie. 70 00:03:41,280 --> 00:03:43,160 I might safe refer to you as bookie because. 71 00:03:43,280 --> 00:03:50,040 Sure, everyone calls me Bookie. Amazing because that is the pet 72 00:03:50,040 --> 00:03:52,920 name for anybody with that name. You know, if you're from 73 00:03:52,920 --> 00:03:56,440 Nigeria, you know, or guys that are outside of Nigeria that are 74 00:03:56,440 --> 00:03:59,560 non Nigerians. This is bookie. 75 00:03:59,600 --> 00:04:01,040 She's not a bookkeeper by the way. 76 00:04:01,040 --> 00:04:03,520 She's not a bookworm, just bookie. 77 00:04:03,800 --> 00:04:07,680 So let's talk about your identity and your origin story. 78 00:04:07,760 --> 00:04:10,560 Take us back to the early version of you. 79 00:04:10,640 --> 00:04:15,680 Like who were you before the titles The Carrier Fever and All 80 00:04:15,680 --> 00:04:17,880 of the Adventure? Thank you. 81 00:04:17,920 --> 00:04:22,840 AI Bookie was a dreamer. I've always been a dreamer. 82 00:04:22,840 --> 00:04:27,440 Far back as when I was in primary school, I and the house 83 00:04:27,440 --> 00:04:29,280 help them. We had someone that was helping 84 00:04:29,280 --> 00:04:32,440 us with the chores. We went to the market, we got 85 00:04:32,440 --> 00:04:35,880 some air accessories and I would take it to school the next day 86 00:04:36,520 --> 00:04:38,000 and I would sell it to my friends. 87 00:04:38,040 --> 00:04:40,040 And to be honest, I didn't even know why they were buying from 88 00:04:40,040 --> 00:04:41,760 me. They could easily go and get it 89 00:04:41,760 --> 00:04:44,960 themselves. But I just did that. 90 00:04:44,960 --> 00:04:46,840 And to me, I didn't even know it was business. 91 00:04:46,840 --> 00:04:48,200 I really didn't know what it was. 92 00:04:48,200 --> 00:04:49,960 I just knew it was something I wanted to do. 93 00:04:49,960 --> 00:04:53,360 So I've always wanted to sell. I've always been, should I say, 94 00:04:53,360 --> 00:04:55,720 good at it. It's just been a compassion of 95 00:04:55,720 --> 00:04:59,240 mine. And early days, I used to grow 96 00:04:59,240 --> 00:05:01,720 up watching my elder sister. She's late now. 97 00:05:01,720 --> 00:05:05,080 But to be honest, I can't tell my story without a shown below. 98 00:05:05,080 --> 00:05:09,680 I used to, you know, watch her and I saw, thank you. 99 00:05:09,760 --> 00:05:13,080 I saw everything she did. And she was such a business 100 00:05:13,080 --> 00:05:15,480 person. Like she will go to Dubai, she 101 00:05:15,480 --> 00:05:18,920 will sell Brazilian air, she will go to Ghana, she will sell 102 00:05:18,920 --> 00:05:21,840 jewelries. So I was like, hmm, if she's 103 00:05:21,840 --> 00:05:23,360 doing this, I can do this too, right? 104 00:05:23,800 --> 00:05:26,640 So she was like my role model growing up because I used to 105 00:05:26,640 --> 00:05:28,680 watch her. I saw the way she was able to 106 00:05:28,680 --> 00:05:31,840 manage her time because, you know, she had sickle cell just 107 00:05:31,840 --> 00:05:33,320 like me. I also have sickle cell. 108 00:05:33,720 --> 00:05:36,880 So she was really able to manage her time and I was like, okay, 109 00:05:36,880 --> 00:05:40,520 this is really a good idea instead of, you know, working 110 00:05:40,520 --> 00:05:45,000 9:00 to 5:00 and then my employees asking me, oh, why 111 00:05:45,000 --> 00:05:47,240 didn't you come today? What was wrong? 112 00:05:47,240 --> 00:05:50,400 Because I did had these issues in school where my teachers 113 00:05:50,400 --> 00:05:52,720 would be asking me why didn't I come and whereby I had to 114 00:05:52,720 --> 00:05:57,520 receive exams and even sometimes write exams in the sickbay. 115 00:05:58,120 --> 00:06:01,480 So I just wanted to avoid all that bad culture. 116 00:06:01,480 --> 00:06:04,400 And I just wanted to, you know, make something for myself I 117 00:06:04,400 --> 00:06:07,800 could be proud of. And seeing someone actually do 118 00:06:07,800 --> 00:06:11,560 it in front of me with such close proximity, I was like, OK, 119 00:06:11,560 --> 00:06:14,000 yes, I'm going to do this. Wow. 120 00:06:16,240 --> 00:06:22,840 It is quite touching. What you actually pointed at 121 00:06:22,840 --> 00:06:29,880 that is that pain of having to leave as a sequel cell carrier. 122 00:06:30,400 --> 00:06:34,360 A lot of people can never relate to that pain and it's quite an 123 00:06:34,360 --> 00:06:36,720 expose. And I'd like for you to like 124 00:06:37,160 --> 00:06:40,240 maybe expand on that a little bit myself. 125 00:06:41,120 --> 00:06:43,320 Would I say I'm a partial carrier, right? 126 00:06:43,560 --> 00:06:47,560 So you have the A, A, you have the AS, you have the s, s and 127 00:06:47,960 --> 00:06:50,720 even being a partial carrier like life can be really. 128 00:06:50,720 --> 00:06:52,720 Tough. I'll just do a little bit of 129 00:06:52,720 --> 00:06:55,160 biology and a little bit of science. 130 00:06:56,160 --> 00:06:59,440 Please educate our. Anemia is a blood disease. 131 00:06:59,880 --> 00:07:03,320 We're actually in the same category with cancer patients, 132 00:07:03,600 --> 00:07:07,440 so the hematology team takes the care of both of us. 133 00:07:07,720 --> 00:07:10,720 That should tell you how bad it is for the for the people 134 00:07:10,720 --> 00:07:15,360 listening. So it basically affects the 135 00:07:15,360 --> 00:07:18,960 cells, your red blood cells and you know you have sickle shaped 136 00:07:18,960 --> 00:07:22,080 cells that are not formed properly and therefore they 137 00:07:22,080 --> 00:07:24,680 can't flow to the heart vessels properly. 138 00:07:25,080 --> 00:07:29,720 And so you get something called a crisis, which is when you have 139 00:07:29,720 --> 00:07:33,920 pain due to the blood cells actually stock the red blood 140 00:07:33,920 --> 00:07:36,960 cells. It can be very, very painful, 141 00:07:36,960 --> 00:07:40,640 kind of like being stabbed to death or kind of like a gunshot 142 00:07:40,640 --> 00:07:42,200 wound. I know someone would say, oh, 143 00:07:42,200 --> 00:07:43,920 you've never been stabbed, You've never been shot. 144 00:07:44,000 --> 00:07:48,160 But it is, it is that painful. Like, just think of the worst 145 00:07:48,160 --> 00:07:52,200 thing you've gone through in life and just multiply it by 10. 146 00:07:52,280 --> 00:07:56,640 That's how it feels. You know, it affects, you know, 147 00:07:56,640 --> 00:08:00,360 people in the black culture. I think it affects a little bit 148 00:08:00,360 --> 00:08:02,920 of Asian culture as well. I'm not sure. 149 00:08:02,920 --> 00:08:07,760 I'm not a medical professional. So basically it happens when 150 00:08:08,000 --> 00:08:12,960 AS&AS form. So when your parents made, let's 151 00:08:12,960 --> 00:08:17,280 say AS father, AS mother, you get the sickle cell. 152 00:08:17,560 --> 00:08:20,440 I have to use my hands to explain it because it's biology. 153 00:08:20,760 --> 00:08:24,680 So the A from, Yeah, the S from yeah, that's AS. 154 00:08:24,680 --> 00:08:27,360 Then there's another S from Yeah, there's another S from 155 00:08:27,360 --> 00:08:31,840 yeah, that would be ASS. So if you're unlucky, or should 156 00:08:31,840 --> 00:08:35,280 I say lucky, I don't know, you get the s s together. 157 00:08:35,640 --> 00:08:37,840 So that's how you get the disease. 158 00:08:37,880 --> 00:08:41,159 And it's lifelong is genetically given. 159 00:08:41,200 --> 00:08:43,120 Oh, yeah. That's all sickle cell is about. 160 00:08:43,120 --> 00:08:44,760 Really. Yeah. 161 00:08:45,440 --> 00:08:49,200 So it can really be a very painful process. 162 00:08:49,840 --> 00:08:54,240 You know, I've had times growing up where actually wanted to 163 00:08:54,240 --> 00:09:01,920 just, you know, I had those, you know, those thoughts to just, 164 00:09:01,920 --> 00:09:07,280 you know, end it all. But I'm grateful to God that I'm 165 00:09:07,280 --> 00:09:10,400 here. And I remember I used to tell my 166 00:09:10,400 --> 00:09:14,120 elder sister I would be like, oh, you're so lucky. 167 00:09:14,720 --> 00:09:18,440 You are a A, you know, And she'll be like, oh, what if I go 168 00:09:18,440 --> 00:09:22,000 outside now and a cat eats me? Or what if I get cancer 169 00:09:22,000 --> 00:09:24,920 tomorrow? So she kind of helped me to see 170 00:09:24,920 --> 00:09:29,800 that it doesn't really matter if I'm a SSSAA. 171 00:09:31,040 --> 00:09:33,560 What matters is what I do with my time on heart. 172 00:09:33,840 --> 00:09:38,120 And I took that lesson to heart. Since then, all I've ever wanted 173 00:09:38,120 --> 00:09:41,640 to do is take my time on earth, precious, because no one is 174 00:09:41,640 --> 00:09:44,160 promised tomorrow. I'm one of those few people that 175 00:09:44,160 --> 00:09:47,440 I'm actually not afraid of, that I'm more scared of what I didn't 176 00:09:47,440 --> 00:09:51,120 achieve before I die. So I'm one of those that I'm 177 00:09:51,120 --> 00:09:52,960 like, OK, let's make all the mistakes. 178 00:09:52,960 --> 00:09:57,680 Now on that deathbed, let me be saying I thought I've done it 179 00:09:57,680 --> 00:10:01,520 all as opposed to on the deathbed and be saying, oh, I 180 00:10:01,520 --> 00:10:04,120 wish I did this. I wish I did that. 181 00:10:04,560 --> 00:10:09,880 So I'm actually one of those. So that's it. 182 00:10:09,880 --> 00:10:13,440 Basically. I'll just say guys, drop in the 183 00:10:13,440 --> 00:10:16,600 comments. Your inspiration in life. 184 00:10:16,640 --> 00:10:19,400 Oh, or where do you get your inspiration from? 185 00:10:19,920 --> 00:10:24,280 I actually love to read that on this video on this podcast. 186 00:10:24,440 --> 00:10:27,480 Anyway, you're watching for Spotify you. 187 00:10:28,520 --> 00:10:31,320 Good. OK, so we're speaking about the 188 00:10:31,320 --> 00:10:36,360 impact of a sickle cell anemia, right And I spoke about the fact 189 00:10:36,360 --> 00:10:39,600 that I'm a partial carrier, but you are full on carrier. 190 00:10:40,520 --> 00:10:44,400 A lot of people do not show empathy towards people with this 191 00:10:44,400 --> 00:10:49,320 condition. So I wanted you to what I say, 192 00:10:49,320 --> 00:10:53,320 show some light, shed some light on it, expand a little bit by 193 00:10:53,320 --> 00:10:56,360 the like the pains what what does it feel like, right? 194 00:10:56,640 --> 00:11:02,600 Having to achieve the same goals, the same targets, right? 195 00:11:02,600 --> 00:11:08,600 As you know, regular people and being 1 foot behind the cost of 196 00:11:08,600 --> 00:11:11,000 even of this condition. Thank you. 197 00:11:11,080 --> 00:11:14,480 AI. Sickle cell and cancer are blood 198 00:11:14,480 --> 00:11:18,760 related diseases and we're actually in the same hematology, 199 00:11:18,800 --> 00:11:22,240 you know, blood department. That's just to give you a grasp 200 00:11:22,320 --> 00:11:26,960 of the severity of the illness. Basically, how sickle cell is 201 00:11:26,960 --> 00:11:33,120 formed is when you have a patient or a mother that carries 202 00:11:33,120 --> 00:11:36,680 the AS genotype and a father that carries the AS genotype, 203 00:11:37,000 --> 00:11:40,080 and then you get 1S from here. You get 1S from here and the 204 00:11:40,080 --> 00:11:43,840 sickle cell is formed. And these are sickly red blood 205 00:11:43,840 --> 00:11:47,280 cells that have difficulties flowing through your heart and 206 00:11:47,280 --> 00:11:52,040 giving you, your body in general, the necessary oxygen 207 00:11:52,240 --> 00:11:56,640 you need. That in turn leads to crisis 208 00:11:56,640 --> 00:12:03,280 pain whereby it feels like you've been shot or you've been 209 00:12:03,280 --> 00:12:05,600 stopped. And a lot of people will be 210 00:12:05,600 --> 00:12:07,760 like, oh, have you actually been shot or stopped? 211 00:12:07,760 --> 00:12:11,640 No, I haven't. But just picture the worst pain 212 00:12:11,640 --> 00:12:15,000 you've ever experienced in life and multiply it by 10. 213 00:12:15,480 --> 00:12:18,360 And that is exactly how sickle cell crisis pain is. 214 00:12:18,880 --> 00:12:25,000 And it can last for like a day, two months, depending on your 215 00:12:25,000 --> 00:12:30,320 pain management strategy and the medication or blood transfusion 216 00:12:30,360 --> 00:12:34,680 or any process you might have done to relieve that crisis. 217 00:12:36,320 --> 00:12:39,640 So sickle cell patients, we end up being very, very tired even 218 00:12:39,640 --> 00:12:44,080 on regular days that we don't have crisis because our blood 219 00:12:44,080 --> 00:12:48,200 cells are doing more work than a regular individual because the 220 00:12:48,200 --> 00:12:51,440 red blood cells are stuck, so they need to float past the 221 00:12:51,680 --> 00:12:54,320 oxygen. So an average individual might, 222 00:12:54,360 --> 00:12:58,440 you know, get tired maybe after 12 hours of work, a sickle cell 223 00:12:58,440 --> 00:13:03,240 patient can wake up and the person is already tired or after 224 00:13:03,240 --> 00:13:05,800 just two hours of work, the person who's already physically 225 00:13:05,800 --> 00:13:07,360 tired. And there's really nothing you 226 00:13:07,360 --> 00:13:10,960 can do about it, though there's like a few drugs out there and a 227 00:13:10,960 --> 00:13:14,360 few transfissions out there, but those are not like the permanent 228 00:13:14,360 --> 00:13:17,120 solutions. So you, we just start to, you 229 00:13:17,120 --> 00:13:22,640 know, go to accept it, you know, go to live through it and see 230 00:13:22,640 --> 00:13:25,800 what we can achieve while facing such challenges. 231 00:13:27,080 --> 00:13:28,800 Well, thank you very much for expanding that. 232 00:13:28,840 --> 00:13:31,880 You know, like sometimes it just feels like your body's shutting 233 00:13:31,880 --> 00:13:33,280 down and you kind of help yourself. 234 00:13:33,760 --> 00:13:38,840 But how have you been able to like cope in terms of like, 235 00:13:39,120 --> 00:13:44,280 would I say a support system? Of course, you always need 236 00:13:44,400 --> 00:13:48,520 people around you that would understand what you're going 237 00:13:48,520 --> 00:13:52,120 through and give you the necessary support to navigate 238 00:13:52,120 --> 00:13:54,520 life. I know you would definitely 239 00:13:54,520 --> 00:13:57,600 appreciate that support system. And like, what's the advice? 240 00:13:57,920 --> 00:14:01,880 You have more people out there living with the condition and 241 00:14:01,880 --> 00:14:06,240 how can they actually navigate life and still achieve great 242 00:14:06,240 --> 00:14:10,240 stuff like yourself? Thank you very support system. 243 00:14:11,640 --> 00:14:15,760 Growing up, it was my parents, my siblings, because a lot of 244 00:14:15,760 --> 00:14:19,400 people don't know this, but when you're actually in a crisis, my 245 00:14:19,400 --> 00:14:24,400 physical cell crisis, you're literally kind of like, how do I 246 00:14:24,400 --> 00:14:27,680 explain it? You can move, you can't 247 00:14:27,680 --> 00:14:30,440 literally carry your body. Like if it's a leg crisis, you 248 00:14:30,440 --> 00:14:34,040 can't walk, If it's a hand crisis, you can carry your 249 00:14:34,040 --> 00:14:36,720 hands. You become kind of paralyzed. 250 00:14:37,000 --> 00:14:39,480 You are paralyzed and you're in pain. 251 00:14:39,480 --> 00:14:43,000 So in such scenarios, you literally can't do anything for 252 00:14:43,000 --> 00:14:44,640 yourself. You can't even take yourself to 253 00:14:44,640 --> 00:14:49,360 the hospital 'cause I grew up in Africa, Nigeria, there's nothing 254 00:14:49,360 --> 00:14:53,560 like ambulance. So you can't die 911, whatever 255 00:14:53,560 --> 00:14:56,360 the ambulance system is, get someone to come grab you. 256 00:14:56,440 --> 00:14:58,640 No. So you have to rely on your 257 00:14:58,640 --> 00:15:02,160 support system. Several times my dad has backed 258 00:15:02,160 --> 00:15:05,640 me on his back to the hospital. My sisters have carried me 259 00:15:05,640 --> 00:15:09,320 physically. Like, you know, even friends 260 00:15:09,320 --> 00:15:14,840 when I was in school, when I was in university, like to literally 261 00:15:14,840 --> 00:15:17,160 help me 'cause I can't help myself. 262 00:15:17,920 --> 00:15:20,880 And then of recent, it's been my husband. 263 00:15:20,880 --> 00:15:23,120 My husband is my strong support system. 264 00:15:23,120 --> 00:15:25,080 I don't know what I would do without him. 265 00:15:25,120 --> 00:15:28,360 And I kind of tested him before we got married. 266 00:15:28,440 --> 00:15:32,960 Side notes because whenever I date a guy and I happened to 267 00:15:33,200 --> 00:15:37,320 have a crisis, I always test them if they're going to show up 268 00:15:37,320 --> 00:15:40,720 at the hospital before him. None of them ever showed up. 269 00:15:41,040 --> 00:15:44,720 In fact, the ones that did show up were the ones that were just 270 00:15:44,720 --> 00:15:47,400 friends. They knew that OK, this is just 271 00:15:47,400 --> 00:15:48,880 friendship. Those are the ones that used to. 272 00:15:48,880 --> 00:15:52,120 Come and see. Me so I tested my husband with 273 00:15:52,120 --> 00:15:56,520 dating and he actually so this is for fellow sickle cell people 274 00:15:56,520 --> 00:16:00,200 like test your partner. Don't just think oh when I marry 275 00:16:00,200 --> 00:16:02,800 him everything is soft. Gotta test the guy. 276 00:16:03,240 --> 00:16:07,520 Is he going to show up? You know, and actually did show 277 00:16:07,520 --> 00:16:09,960 up and I knew that, OK, this is the one. 278 00:16:09,960 --> 00:16:13,480 And also he actually experienced it physically with me. 279 00:16:13,480 --> 00:16:17,400 There was a day was for us to go to church and I had a crisis. 280 00:16:17,400 --> 00:16:20,160 And he was there, you know, to experience it with me and to, 281 00:16:20,160 --> 00:16:24,720 you know, give me my medication and water and take care of me. 282 00:16:25,280 --> 00:16:29,480 So he saw her that before he proposed, and he saw her that 283 00:16:29,480 --> 00:16:31,880 before, you know, we agreed to a union. 284 00:16:32,040 --> 00:16:34,360 So a strong support system matters. 285 00:16:34,360 --> 00:16:39,680 And I know even though he saw her, that living in it is still 286 00:16:39,680 --> 00:16:42,800 very difficult. We still face challenges as a 287 00:16:42,800 --> 00:16:45,960 couple. He still second guesses and I 288 00:16:45,960 --> 00:16:49,280 still second guess because we didn't know it was going to be 289 00:16:49,280 --> 00:16:51,080 this challenging in the marriage. 290 00:16:51,080 --> 00:16:53,680 But there are some areas that you know, can be really tricky 291 00:16:53,840 --> 00:16:55,960 when you're living with sickle cell patient. 292 00:16:55,960 --> 00:16:59,640 And there was one of one important fear he had was that 293 00:16:59,640 --> 00:17:03,200 because he didn't want a child. And his reason was that if I 294 00:17:03,200 --> 00:17:05,839 have a sickle cell crisis, where is it going to keep the baby? 295 00:17:06,800 --> 00:17:08,880 I thank God she's actually gave right to my daughter. 296 00:17:08,880 --> 00:17:13,800 I haven't had one, but that was really why we delayed as much as 297 00:17:13,800 --> 00:17:17,960 we could in, you know, having a baby because initially he was 298 00:17:17,960 --> 00:17:20,800 like 01 year into marriage. He wants to enjoy his wife. 299 00:17:20,800 --> 00:17:24,160 One year he went by, he was like no, two years and later he 300 00:17:24,160 --> 00:17:27,359 opened up to me and he was like, it's just scared because if I 301 00:17:27,359 --> 00:17:29,800 have a crisis and he needs to take me to the hospital, where 302 00:17:29,800 --> 00:17:33,400 is the child going to go? You know, I helped him to 303 00:17:33,400 --> 00:17:35,240 understand that, you know, God is our source. 304 00:17:35,240 --> 00:17:37,960 At the end of the day, God will sort it out, you know, because I 305 00:17:37,960 --> 00:17:39,880 really wanted to be a mom. I love being a mom. 306 00:17:41,240 --> 00:17:43,560 Oh yeah, I have a baby now. It's year old. 307 00:17:43,560 --> 00:17:47,360 So to answer your question regarding feather sickle cell, 308 00:17:47,360 --> 00:17:51,480 how to get support and, you know, how they can navigate and, 309 00:17:51,480 --> 00:17:55,200 you know, achieve their goals, I would say just never give up. 310 00:17:55,440 --> 00:17:59,240 There was a quote from Walt Disney I used to write on my 311 00:17:59,240 --> 00:18:02,600 journals growing up. And that quote says all our 312 00:18:02,600 --> 00:18:07,840 dreams can come true if you have the courage to pursue them. 313 00:18:08,560 --> 00:18:10,880 I wrote this quote sound like primary school. 314 00:18:11,160 --> 00:18:15,480 I've never let that quote go. And another thing is this Bible 315 00:18:15,480 --> 00:18:18,520 passage that says all things are possible now. 316 00:18:18,520 --> 00:18:21,480 There's nothing impossible We got, yes, people might look at 317 00:18:21,480 --> 00:18:23,880 me and be like, oh, this girl has sickle cell, but I'm not 318 00:18:23,880 --> 00:18:25,640 seeing myself like that. I'm seeing myself as ghost 319 00:18:25,640 --> 00:18:27,760 child. That's how I identify myself 320 00:18:27,760 --> 00:18:29,600 first. I am ghost child. 321 00:18:29,600 --> 00:18:32,080 That's the most important thing, sickle cell and all that. 322 00:18:32,360 --> 00:18:35,520 It's just for me to share my story so that people can learn. 323 00:18:35,680 --> 00:18:37,640 Well, I don't see myself as that. 324 00:18:38,040 --> 00:18:40,800 I see myself first as ghost child and you know, we got all 325 00:18:40,800 --> 00:18:43,080 things are possible. Nothing is impossible for him. 326 00:18:43,160 --> 00:18:45,320 So that's just my advice for you out there. 327 00:18:45,880 --> 00:18:49,320 I love that I love that my should read Bible verses. 328 00:18:49,320 --> 00:18:51,200 The leap ends up to 4 respecting me. 329 00:18:51,560 --> 00:18:54,680 I can do all things through crisis strengthens me. 330 00:18:54,680 --> 00:18:57,240 And of course, you know, it keeps pushing me. 331 00:18:57,920 --> 00:19:00,880 And it's, it's quite interesting to see the, the, the 332 00:19:00,880 --> 00:19:02,960 similarities, the connecting dots, right? 333 00:19:06,040 --> 00:19:08,880 And, you know, you enter the traditional corporate 334 00:19:09,040 --> 00:19:11,720 environment. Like what did that season of the 335 00:19:11,720 --> 00:19:15,720 life teach you about how people really make decisions? 336 00:19:16,440 --> 00:19:19,320 All right, so before I actually, you know, start working with 337 00:19:19,320 --> 00:19:23,240 Revolute Business, I had, you know, doubled here and there 338 00:19:23,240 --> 00:19:27,040 since I left university. Reason being, the way the old 339 00:19:27,040 --> 00:19:30,360 system works in Nigeria, you don't get a job, military 340 00:19:30,360 --> 00:19:37,120 graduates like you have to also. So I, I doubled into a couple of 341 00:19:37,120 --> 00:19:38,920 things. I would sell makeup. 342 00:19:38,920 --> 00:19:42,760 I was a face model, I was a makeup artist, you know, so many 343 00:19:42,960 --> 00:19:45,520 things. And then in between, I also be a 344 00:19:45,520 --> 00:19:51,240 sales Rep for this medical team, this medical company, this forex 345 00:19:51,240 --> 00:19:53,320 company. You know, I was just dabbling. 346 00:19:53,320 --> 00:19:56,880 I was just dabbling like, 'cause I didn't take 1 penny for my 347 00:19:56,880 --> 00:19:59,640 parents after school, 'cause that was what I told myself I 348 00:19:59,640 --> 00:20:03,280 wasn't gonna take 1 penny. So I was just hustling, you 349 00:20:03,280 --> 00:20:10,320 know, just doubling and getting into Revolute business and 350 00:20:10,320 --> 00:20:13,160 navigating that. First of all, I honestly didn't 351 00:20:13,160 --> 00:20:16,640 think I was qualified to be an account executive. 352 00:20:17,680 --> 00:20:21,640 My husband was the one that gave me, excuse my friend, the boss, 353 00:20:21,640 --> 00:20:25,160 because he was like, I just apply. 354 00:20:25,160 --> 00:20:29,240 I'll help you with your CV. My friend will help you prep for 355 00:20:29,240 --> 00:20:31,600 interview. You know, just try it, just try 356 00:20:31,600 --> 00:20:33,720 it. And I was like, OK, fine, let me 357 00:20:33,720 --> 00:20:34,800 try it. Let me apply. 358 00:20:34,800 --> 00:20:36,520 And I was like, I don't have experience. 359 00:20:36,520 --> 00:20:38,520 And I was like, you've been selling all your life. 360 00:20:38,840 --> 00:20:43,160 I'm going to excuse me. I'm going to set up your CV in a 361 00:20:43,160 --> 00:20:45,360 way that it will show everything you've been doing. 362 00:20:45,400 --> 00:20:50,160 I was like, OK, And, you know, it just kind of happened. 363 00:20:51,000 --> 00:20:53,880 And I remember that interview because I had interviews with 364 00:20:53,960 --> 00:20:57,160 other companies and I remember that particular interview, like 365 00:20:57,160 --> 00:20:59,280 before the end of the interview, I kind of knew that me and my 366 00:20:59,280 --> 00:21:03,680 manager connected. I have no hatred for my manager. 367 00:21:03,680 --> 00:21:06,840 Like I love him to today, Danny, if you're watching. 368 00:21:06,880 --> 00:21:09,000 So I kind of knew it was gonna go. 369 00:21:09,000 --> 00:21:10,680 Well, but you love your husband more. 370 00:21:11,040 --> 00:21:13,600 And, you know, getting the job, yes. 371 00:21:13,880 --> 00:21:17,200 So getting the job and actually doing the job at two different 372 00:21:17,200 --> 00:21:20,200 things, you know, yes, I was good. 373 00:21:20,200 --> 00:21:23,920 Yes, I had trained because I did some courses prior to the 374 00:21:23,920 --> 00:21:26,640 interviews. So I knew about Upspot CRM, I 375 00:21:26,640 --> 00:21:31,960 knew about Salesforce. But the actual day-to-day and 376 00:21:31,960 --> 00:21:35,160 the market I was selling in was completely different. 377 00:21:35,160 --> 00:21:37,680 All my life I was selling in the Nigerian African market. 378 00:21:38,280 --> 00:21:42,320 Here I am in island Europe. I didn't grow up here. 379 00:21:42,320 --> 00:21:43,960 So obviously I have no connections. 380 00:21:44,080 --> 00:21:48,920 My network is 0 and I'm supposed to be bringing outbounds. 381 00:21:48,920 --> 00:21:51,600 You know, I'm supposed to be closing deals. 382 00:21:51,600 --> 00:21:56,520 I have a target like how is the map gonna add up? 383 00:21:56,960 --> 00:22:00,560 I'm competing with people that all they need is one party and 384 00:22:00,560 --> 00:22:03,840 they get 5 companies. All they need is 1 friend's 385 00:22:03,840 --> 00:22:07,560 house and they get 20 companies. Those are the kind of people 386 00:22:07,560 --> 00:22:10,080 that are in my, you know, unit with me. 387 00:22:10,560 --> 00:22:13,080 And it was really, really challenging coupled with my 388 00:22:13,080 --> 00:22:16,040 health and hope that it was really, really challenging. 389 00:22:16,040 --> 00:22:20,480 I'm not going to lie. And I had to re evaluate myself 390 00:22:20,480 --> 00:22:23,880 and ask the question, is this really what I want to continue 391 00:22:23,880 --> 00:22:25,560 doing? Honestly, I didn't even want the 392 00:22:25,560 --> 00:22:27,240 job in the 1st place. I've always been an 393 00:22:27,240 --> 00:22:29,480 entrepreneur, right? But I wanted to try something 394 00:22:29,480 --> 00:22:31,760 different from my husband because we're trying to buy a 395 00:22:31,760 --> 00:22:33,960 house. We're trying to buy a car. 396 00:22:34,480 --> 00:22:38,480 So I was like, let me input, let me not be the useless wife, 397 00:22:38,480 --> 00:22:40,280 right? Let me add something to this, 398 00:22:40,280 --> 00:22:44,360 Let me add value. So luckily for us, we're able to 399 00:22:44,360 --> 00:22:47,320 save up. We're able to deposit for the 400 00:22:47,320 --> 00:22:48,920 house. We're able to get the car. 401 00:22:48,920 --> 00:22:52,960 We want it, you know? So I was like, OK, those are the 402 00:22:52,960 --> 00:22:55,120 goals I needed this job for, right? 403 00:22:55,760 --> 00:22:57,600 Can I go back to entrepreneurship now? 404 00:22:59,080 --> 00:23:03,320 So, you know, we had that discussion and I was like, you 405 00:23:03,320 --> 00:23:06,360 know, this is not my passion. You know, I need to go to my 406 00:23:06,360 --> 00:23:09,960 true passion, which is, you know, solving problems, being an 407 00:23:09,960 --> 00:23:13,280 entrepreneur, interacting, meeting people. 408 00:23:13,280 --> 00:23:16,200 You know, I just love connecting with the world. 409 00:23:16,760 --> 00:23:19,440 So yeah, he released me and he was like, OK, fine. 410 00:23:19,760 --> 00:23:24,440 And that was how we got here. So you you talk about connecting 411 00:23:24,440 --> 00:23:28,160 with the with the world, but at what point did you realize that 412 00:23:28,160 --> 00:23:35,040 you had that innate ability to persuade people to communicate? 413 00:23:35,360 --> 00:23:40,160 Because in other for you to sell two things, you need to be able 414 00:23:40,160 --> 00:23:45,040 to communicate effectively. And of course you need to have 415 00:23:45,040 --> 00:23:49,400 that has received power. So at what point did you realize 416 00:23:49,400 --> 00:23:53,000 that, you know, just like the Guinness adverts, there's a drop 417 00:23:53,000 --> 00:23:57,120 of business in every month, you know, and it isn't you. 418 00:23:59,400 --> 00:24:04,840 Obviously, like I have a lot of imposter syndrome to be honest. 419 00:24:04,840 --> 00:24:07,280 Like I doubt myself every day, even to today. 420 00:24:07,800 --> 00:24:11,000 So it's not like every day I wake up in that bus mode in that 421 00:24:11,240 --> 00:24:14,840 Let's Connect mode, like I'm a cleric, melancholy. 422 00:24:14,840 --> 00:24:17,960 So that means I'm introvert, half extrovert. 423 00:24:17,960 --> 00:24:20,800 So it depends. Sometimes I have to really push 424 00:24:20,800 --> 00:24:22,680 myself because sometimes I'm not in the mood. 425 00:24:22,680 --> 00:24:25,720 I just want to recharge my battery, you know, Even with my 426 00:24:25,720 --> 00:24:29,000 husband, sometimes I just go to the bath, have a bath and close 427 00:24:29,000 --> 00:24:32,640 the door for like 1 hour because I need to recharge my social 428 00:24:32,640 --> 00:24:36,240 battery. So it's not like no, it's 429 00:24:36,440 --> 00:24:39,680 automatic for me. It's kind of like, OK, when 430 00:24:39,680 --> 00:24:43,880 Bookie is in the mood, she's fond, she loves to connect, you 431 00:24:43,880 --> 00:24:46,200 know, you get the best. But you know, when she's not in 432 00:24:46,200 --> 00:24:48,920 the mood, you need to understand that she wants to recharge. 433 00:24:49,320 --> 00:24:52,320 You know, even electric cars need to recharge, right? 434 00:24:52,320 --> 00:24:55,880 That's not cool. So even high need to recharge. 435 00:24:56,240 --> 00:25:00,560 So it's not, it doesn't come for me as easy as it looks. 436 00:25:00,640 --> 00:25:03,200 That's just when I want everyone to understand. 437 00:25:03,200 --> 00:25:08,440 It's also a skill, you know, add to watch videos on YouTube 438 00:25:08,440 --> 00:25:12,640 about, you know your tonality, you know how to understand 439 00:25:12,640 --> 00:25:17,720 sales, add to understand handling objections, you know, 440 00:25:17,760 --> 00:25:21,160 so many things. So I also had to train myself. 441 00:25:21,160 --> 00:25:24,800 Even though naturally I had that skill set, I still had to train 442 00:25:24,800 --> 00:25:28,160 myself, you know, to navigate that world. 443 00:25:29,200 --> 00:25:31,360 I love what you talk about the training, right? 444 00:25:31,600 --> 00:25:35,120 Because for a person like myself, right, switching to 445 00:25:35,120 --> 00:25:38,280 entrepreneurship, I learned the hard way that you need to learn 446 00:25:38,280 --> 00:25:42,920 sales and discover that sales is a psychology, right? 447 00:25:42,920 --> 00:25:47,320 So and communication, a lot of people don't realize that there 448 00:25:47,320 --> 00:25:50,080 are four communication skills. There are four language skills 449 00:25:50,320 --> 00:25:54,400 that is speaking, listening, reading and writing, right? 450 00:25:54,480 --> 00:25:57,920 You need to master all four skills in order to be a master 451 00:25:57,920 --> 00:26:01,720 of communication, but a lot of people base premium on just the 452 00:26:01,720 --> 00:26:04,800 speaking aspect right? Now. 453 00:26:05,280 --> 00:26:07,960 When you master this four language skills, it helps you to 454 00:26:07,960 --> 00:26:10,840 be able to refine your messaging, right? 455 00:26:10,840 --> 00:26:13,560 The way you return the messaging for speaking is different from 456 00:26:13,560 --> 00:26:16,600 the way you refine your messaging for writing, right? 457 00:26:17,960 --> 00:26:23,640 But at some point, you get to learn the hard knock lessons, 458 00:26:23,920 --> 00:26:26,720 right? And one very big hard knock is 459 00:26:27,000 --> 00:26:31,480 if you've ever tried cold outreaches, right? 460 00:26:31,480 --> 00:26:37,240 It teaches you how to handle rejection objections, to test 461 00:26:37,240 --> 00:26:40,280 your identity, to test your emotional control. 462 00:26:40,600 --> 00:26:43,600 For me, I've had to crash out too many times, right? 463 00:26:43,600 --> 00:26:48,360 Test your patience. You know, I've had situations 464 00:26:48,360 --> 00:26:54,480 whereby just give me this gist. I've had situations whereby I 465 00:26:54,480 --> 00:26:57,400 was having a call and these calls are recorded, right? 466 00:26:58,320 --> 00:27:02,120 And the guy was like, oh, I'm pinning your location, I'm going 467 00:27:02,120 --> 00:27:05,320 to come find you. Your accent is not from UK, so 468 00:27:05,320 --> 00:27:07,840 why are you calling me? You're a scammer. 469 00:27:07,840 --> 00:27:10,480 This, this, that that. And I've had situations where I 470 00:27:10,480 --> 00:27:14,280 was like, Oh my God, like I just want to break something like I 471 00:27:14,280 --> 00:27:16,880 just want to throw something away. 472 00:27:16,920 --> 00:27:21,080 Like I just want to be done. So I've had those situations and 473 00:27:21,080 --> 00:27:25,280 I'm like stomping something on the floor in my work of work 474 00:27:25,280 --> 00:27:27,960 office upstairs and then my husband is downstairs walking 475 00:27:27,960 --> 00:27:30,600 and he up the stairs and it's like what happened? 476 00:27:30,600 --> 00:27:33,080 What happened? And I'm like these people have 477 00:27:33,080 --> 00:27:36,560 come again, they are back. They just wonder, you know, 478 00:27:36,640 --> 00:27:39,320 provocate me. So, you know, I've had those 479 00:27:39,320 --> 00:27:42,920 kind of people and then I've had the people that obviously their 480 00:27:42,920 --> 00:27:46,400 objections are within reason. And then those kind of people, 481 00:27:46,400 --> 00:27:50,240 you know, I photo explain and, you know, help them understand 482 00:27:50,360 --> 00:27:56,880 where I'm coming from. I so I was talking about high 483 00:27:56,880 --> 00:28:02,880 pressure environments, right and how it helps you to resi develop 484 00:28:02,880 --> 00:28:04,920 your emotional intelligence, right. 485 00:28:05,560 --> 00:28:09,800 So how did I help you like working on a high pressure, you 486 00:28:09,800 --> 00:28:14,280 have so many deliverables. You have different stakeholders 487 00:28:14,280 --> 00:28:16,440 dragging you in different directions, right. 488 00:28:16,600 --> 00:28:20,760 How did you manage and how has it helped you improve as a 489 00:28:20,760 --> 00:28:25,480 person right? That is on work and off work. 490 00:28:26,320 --> 00:28:29,840 So you think fast, you think on your feet about situations where 491 00:28:29,840 --> 00:28:33,360 I, I'm naturally, I'm the kind of person that I pivot easily 492 00:28:33,360 --> 00:28:36,600 and I know when to pivot. So if something is not working, 493 00:28:36,600 --> 00:28:40,440 let's say for example a code outreach pitch is not working, 494 00:28:40,880 --> 00:28:43,240 you know, you quickly change it. You don't wait till next month 495 00:28:43,280 --> 00:28:44,960 or two months time to make that change. 496 00:28:45,560 --> 00:28:49,400 You know, you think on your feet, you pivot, you ask the 497 00:28:49,400 --> 00:28:52,720 right questions, you reach out to the right people. 498 00:28:52,720 --> 00:28:56,280 You know, you just want to be a sponge in that situation. 499 00:28:56,280 --> 00:28:59,400 You want to suck it all in. You want to learn from 500 00:28:59,400 --> 00:29:03,360 everywhere you can. Anyway, that was how I was like 501 00:29:03,480 --> 00:29:06,240 I would go to my fellow colleagues on LinkedIn, you 502 00:29:06,360 --> 00:29:10,440 know, I'll set calendar invites, you know, and then I'll ask them 503 00:29:10,440 --> 00:29:14,480 questions, you know, add colleagues in, you know, France, 504 00:29:14,480 --> 00:29:17,280 Poland, and I would, you know, I'll be chatting with them. 505 00:29:17,280 --> 00:29:21,120 This is after work around like 5:00 PM just because I want to 506 00:29:21,120 --> 00:29:23,560 know their strategies. I want to learn more. 507 00:29:23,560 --> 00:29:26,840 I want to see how I can better apply myself to the job. 508 00:29:27,400 --> 00:29:30,960 You know, just just think on your feet, as I said. 509 00:29:31,000 --> 00:29:35,440 And that attitude, that behavior, working in such 510 00:29:35,480 --> 00:29:39,760 environment, because I'm going to be very honest with you, it 511 00:29:39,760 --> 00:29:46,080 was a very like how I put it like jungle environment, like if 512 00:29:46,080 --> 00:29:48,800 you don't kill, you don't eat. Exactly. 513 00:29:48,800 --> 00:29:52,960 So working in that kind of environment, you know, you learn 514 00:29:52,960 --> 00:29:56,400 to never give up. You learn that all you need to 515 00:29:56,400 --> 00:29:59,760 do is pivot. You don't fail because failure 516 00:29:59,760 --> 00:30:03,920 is just a step to success. So instead of, you know, crying 517 00:30:03,920 --> 00:30:07,320 and be like, oh, I feel that this, this didn't work out, you 518 00:30:07,320 --> 00:30:09,960 know, learn from it. Failures are lessons. 519 00:30:10,000 --> 00:30:13,560 What is this failure trying to teach me? 520 00:30:14,120 --> 00:30:16,280 And I take that lesson on to the next one. 521 00:30:16,440 --> 00:30:18,000 And the next one. It gets better. 522 00:30:20,080 --> 00:30:23,560 You know, Speaking of learning from your failures, that helps 523 00:30:23,560 --> 00:30:26,040 you to keep refining your messaging, right? 524 00:30:26,360 --> 00:30:33,160 So like, how did your customers like respond to your language, 525 00:30:33,160 --> 00:30:37,440 your tone, and like how did you build trust over time with 526 00:30:37,640 --> 00:30:41,320 refining your messaging? Honestly, I'll just say, you 527 00:30:41,320 --> 00:30:44,480 know, I was myself. You know, clearly I can't 528 00:30:44,480 --> 00:30:48,880 change. So I was just 100% myself. 529 00:30:48,880 --> 00:30:53,680 So even when I have meetings with stakeholders, colleagues 530 00:30:53,680 --> 00:30:57,920 and customers, clients, you know, if there's something I 531 00:30:57,920 --> 00:31:00,840 don't understand, I'll tell them, oh, I need to get back to 532 00:31:00,840 --> 00:31:04,040 you on this. You know, I was very honest, you 533 00:31:04,040 --> 00:31:07,040 know, and they promote that cultural and rebel business as 534 00:31:07,040 --> 00:31:09,800 well. They'll tell you be honest, the 535 00:31:09,800 --> 00:31:14,240 calls are being recorded. Don't lie to get your sales, you 536 00:31:14,240 --> 00:31:17,160 know, so you have no choice but to be honest. 537 00:31:18,520 --> 00:31:22,920 Though I'm naturally honest, but the culture also helps you to be 538 00:31:22,920 --> 00:31:26,920 honest. So, you know, so when you are in 539 00:31:26,920 --> 00:31:29,560 such meetings, you know, if you don't have the answer or I'll 540 00:31:29,560 --> 00:31:33,160 get back to you, you know, I try and get back to them as soon as 541 00:31:33,160 --> 00:31:34,680 possible. There are times where, you know, 542 00:31:34,680 --> 00:31:38,400 I reach out to my manager and I'll be like, oh, Danny, we need 543 00:31:38,400 --> 00:31:41,760 to work on this e-mail together now, like, and then it's jumping 544 00:31:41,760 --> 00:31:43,520 on a call. We're trying to refine the 545 00:31:43,520 --> 00:31:47,400 message together, you know, or maybe some client sent me 546 00:31:47,600 --> 00:31:49,520 because there are some no nonsense clients. 547 00:31:49,520 --> 00:31:52,480 There are some clients that are very difficult and they'll be 548 00:31:52,480 --> 00:31:54,640 like, absolutely, this is rubbish. 549 00:31:54,920 --> 00:31:57,760 Your, your standard is this your standard is that. 550 00:31:57,760 --> 00:32:00,160 I'm funny enough, it's not even me they're talking to, they're 551 00:32:00,160 --> 00:32:04,560 directing it to the business. But you know, I have to find a 552 00:32:04,560 --> 00:32:08,680 way to refine my reply in a way that it's not personal and 553 00:32:08,680 --> 00:32:11,080 addresses their cons at the same time. 554 00:32:12,640 --> 00:32:17,160 You know, empathy, in my opinion, is still the most 555 00:32:17,680 --> 00:32:20,360 important skill in business. Did you agree with that? 556 00:32:21,200 --> 00:32:24,640 100 percent, 100%. OK. 557 00:32:24,960 --> 00:32:30,320 So working in a Fintech environment, it's actually super 558 00:32:30,960 --> 00:32:33,680 if you like say ultra fast-paced. 559 00:32:34,160 --> 00:32:37,880 So like, what did that teach you, You know, in terms of 560 00:32:38,080 --> 00:32:43,400 balancing speed, precision, responsibility, and 561 00:32:43,640 --> 00:32:45,920 accountability? It's not me. 562 00:32:45,920 --> 00:32:49,760 A whole lot taught me to be a dogged person. 563 00:32:50,280 --> 00:32:53,720 So if you're actually my friend or my family member, you refer 564 00:32:53,720 --> 00:32:56,560 to me as stubborn. I hear that all the time. 565 00:32:56,560 --> 00:32:58,520 Bookie is stubborn, bookie is rude. 566 00:32:59,200 --> 00:33:05,400 And that is because I am dogged and that is because I don't give 567 00:33:05,520 --> 00:33:10,800 up and I say my opinion. So those are the things working 568 00:33:10,800 --> 00:33:14,120 in that culture has helped me because prior to that culture, 569 00:33:14,120 --> 00:33:16,920 you know, in Nigeria, there's something called respect your 570 00:33:16,920 --> 00:33:19,360 elders. You know, and I remember this 571 00:33:19,360 --> 00:33:23,680 particular situation with my manager, he he kind of called me 572 00:33:23,680 --> 00:33:27,600 out in a team meeting and it was like, bookie, I expected you to 573 00:33:27,600 --> 00:33:29,680 do this, you didn't do it, blah, blah, blah, blah, blah. 574 00:33:29,680 --> 00:33:34,200 And you know, he left and the meeting was over and then he, 575 00:33:35,280 --> 00:33:39,160 you know, slacked me. It was like one-on-one slack. 576 00:33:39,200 --> 00:33:41,840 And he was like, I was actually expecting you to defend 577 00:33:41,840 --> 00:33:45,080 yourself. I was like, oh, in my culture, 578 00:33:45,080 --> 00:33:48,640 we don't do that. And it was like, explain that in 579 00:33:48,640 --> 00:33:51,400 the Nigerian culture, you know, when someone is talking, you 580 00:33:51,400 --> 00:33:55,080 keep quiet. You respect your elders, You 581 00:33:55,080 --> 00:33:58,200 know, you don't talk back. And it was like, going forward, 582 00:33:58,200 --> 00:34:02,000 I expect you to talk back. I expect you to defend yourself. 583 00:34:03,040 --> 00:34:07,280 And I took that lesson and I took it going for that. 584 00:34:07,280 --> 00:34:10,560 I was like, OK, nobody's going to tell me this and that I'm 585 00:34:10,560 --> 00:34:12,440 going to defend myself. I'm going to speak up. 586 00:34:12,480 --> 00:34:14,719 I'm going to, you know, talk back if I have to. 587 00:34:15,280 --> 00:34:18,000 Because to be honest, that's that's what you're meant to do. 588 00:34:18,000 --> 00:34:21,400 If you check out the kids that grew up in Ireland, UK, they 589 00:34:21,400 --> 00:34:23,719 don't even know anything like do not talk back. 590 00:34:23,719 --> 00:34:25,320 They don't do anything like that. 591 00:34:26,280 --> 00:34:30,000 So imagine the different cultural variations. 592 00:34:30,000 --> 00:34:33,520 So that was something I really took from that, going to apply 593 00:34:33,520 --> 00:34:37,440 this wherever I am, you know, in life. 594 00:34:39,159 --> 00:34:42,159 You know, culture shock, culture shock is a very, very big thing. 595 00:34:42,480 --> 00:34:46,440 So for me also like having a similar background as yours, 596 00:34:46,440 --> 00:34:49,880 moving from Nigeria to the UKI met with a lot of culture 597 00:34:49,880 --> 00:34:53,400 shocks, right? But I like to know what you 598 00:34:53,400 --> 00:34:58,320 would probably say, are you like maybe top two, top three culture 599 00:34:58,320 --> 00:35:01,840 shock elements that is moving from a Nigerian environment to 600 00:35:03,240 --> 00:35:08,040 the Irish environment? The number one that affects 601 00:35:08,040 --> 00:35:11,560 everybody is the food. That's like the first shock. 602 00:35:12,040 --> 00:35:14,600 Like what am I eating? I don't understand. 603 00:35:14,600 --> 00:35:17,880 The food is bland, the. Food is bland, there is no 604 00:35:17,880 --> 00:35:21,600 pepper, there is no seasoning. That was my first number one, 605 00:35:21,600 --> 00:35:23,640 like what's going on? Yeah. 606 00:35:24,240 --> 00:35:28,760 And and the second one obviously was, you know, communication, 607 00:35:28,760 --> 00:35:31,520 the way they communicate over here, even in the morning, they 608 00:35:31,520 --> 00:35:35,040 don't say good morning. They say hi, you know, hello. 609 00:35:35,440 --> 00:35:37,880 That's their greeting in Africa. You say good morning. 610 00:35:37,880 --> 00:35:39,840 You even knew that one. Say that good morning. 611 00:35:40,080 --> 00:35:42,480 You know, so I would say those. I like this. 612 00:35:42,480 --> 00:35:46,920 It's so major culture shock. It's lazy. 613 00:35:46,920 --> 00:35:51,240 Can I, can I think of what? All right. 614 00:35:51,480 --> 00:35:52,480 Wow. How about you? 615 00:35:52,640 --> 00:35:55,080 What What culture shock have you experienced? 616 00:35:55,920 --> 00:35:58,800 Yeah, I'll tell you the, the, the food was #1 right. 617 00:35:58,880 --> 00:36:04,160 Because, yeah, at first, you know, coming to the UK, I came 618 00:36:04,160 --> 00:36:08,520 to KPMG and KPMG had this culture of like having an office 619 00:36:08,520 --> 00:36:12,880 canteen. And I'm like, OK, out of the 620 00:36:12,880 --> 00:36:17,320 packs was that you have food in the canteen, A subsidized food. 621 00:36:17,360 --> 00:36:20,720 And I'm like, yeah, I'm like this this, this food is this is 622 00:36:20,720 --> 00:36:22,920 trash. And then there was a day that 623 00:36:22,960 --> 00:36:28,600 one of the partners, right, is having a beaten with the with 624 00:36:28,600 --> 00:36:30,800 the new hires. And then he was asking me like, 625 00:36:31,200 --> 00:36:32,800 why is it that you do not come into the office? 626 00:36:32,920 --> 00:36:35,880 And I was straight up honest. I'm like, the food is trash. 627 00:36:36,000 --> 00:36:37,280 Yeah. That's actually very true. 628 00:36:37,280 --> 00:36:40,200 Like, yeah, British food is actually blind, right. 629 00:36:40,640 --> 00:36:44,000 But assessment that, yeah, social interactions, yeah, 630 00:36:44,680 --> 00:36:47,400 social interactions was a very, very. 631 00:36:47,400 --> 00:36:51,040 Do you know the funniest thing? Like like. 632 00:36:52,200 --> 00:36:54,760 OK. Yeah, they know that what 633 00:36:54,840 --> 00:36:59,120 happens, You cannot serve bookie and meal without adding extra 634 00:36:59,120 --> 00:37:02,200 pepper and extra sauce like extra salt. 635 00:37:02,560 --> 00:37:06,760 So when they are serving everybody and they come in, when 636 00:37:06,760 --> 00:37:09,960 they get to my room, they will pack the salt, pack the pepper 637 00:37:10,120 --> 00:37:14,000 in Saint James is an Ireland because they know, but kids is 638 00:37:14,000 --> 00:37:16,520 not going to eat that food. Good desk gracious. 639 00:37:16,720 --> 00:37:21,360 So I think one of my early neighbors in London was laughing 640 00:37:21,360 --> 00:37:23,160 at me. He says OK anytime you're going 641 00:37:23,160 --> 00:37:27,040 to work make sure to take your chili pepper and that's your 642 00:37:27,040 --> 00:37:29,960 salt with you where you go into work so that you can enjoy the 643 00:37:29,960 --> 00:37:32,320 food. But may I don't like. 644 00:37:32,320 --> 00:37:36,560 That's the only. Social interactions, social 645 00:37:36,560 --> 00:37:39,600 interactions, major, major one for me, right? 646 00:37:39,880 --> 00:37:44,240 Like you get on the train, you just say greeting to a person 647 00:37:44,240 --> 00:37:48,280 and they act like you're invisible back. 648 00:37:48,360 --> 00:37:52,320 It's, it's, it's that level of being rude for me. 649 00:37:52,320 --> 00:37:54,760 Like it is very, very shocking for me. 650 00:37:54,760 --> 00:37:58,360 You get into elevators with certain people and you say hi, 651 00:37:58,360 --> 00:38:03,160 you say a good morning, hello, and they just flat out ignored 652 00:38:03,160 --> 00:38:03,960 you. Wow. 653 00:38:04,200 --> 00:38:06,240 It's, it's crazy. But I think I guess that's like 654 00:38:06,240 --> 00:38:09,280 a London thing because when I went to like other parts of 655 00:38:09,320 --> 00:38:13,000 England, like then up north, the people are warmer. 656 00:38:13,240 --> 00:38:17,240 So issues like London that that's that there's a culture of 657 00:38:17,360 --> 00:38:21,840 being rude and ignoring people, which I did not like. 658 00:38:21,880 --> 00:38:26,720 I think it's a city theme. Most cities, most cities, they 659 00:38:26,720 --> 00:38:30,200 just want you to come. And also everybody has the 660 00:38:30,200 --> 00:38:34,160 mindset, you know, they're just looking for their daily, also 661 00:38:34,160 --> 00:38:37,920 daily bread. So I think it's a city thing 662 00:38:37,920 --> 00:38:40,800 'cause even Dublin city, I think that happens as well. 663 00:38:41,520 --> 00:38:44,560 Yeah. So the people in the suburb, but 664 00:38:44,760 --> 00:38:48,320 they are much, much friendly, much, much warmer. 665 00:38:48,920 --> 00:38:53,080 Yeah, I agree with that, Yeah. Yeah, I've been to Dublin once. 666 00:38:53,160 --> 00:38:57,320 Dublin wasn't as bad as London. Anyways, I think London takes 667 00:38:57,320 --> 00:39:03,800 the call. In terms of now going back to 668 00:39:03,800 --> 00:39:08,360 your Fintech experience like working in the financial 669 00:39:08,360 --> 00:39:11,800 services sector, I think it would have talked to you quite a 670 00:39:11,800 --> 00:39:15,240 lot about understanding human financial behavior, right? 671 00:39:15,680 --> 00:39:22,560 And human financial behavior influences or the OR would I say 672 00:39:22,560 --> 00:39:27,880 social behavior, But how has that actually, would I say 673 00:39:27,880 --> 00:39:32,440 inspired the way that you create contents and do you refine your 674 00:39:32,440 --> 00:39:34,760 messaging? That's a very good one. 675 00:39:35,400 --> 00:39:40,120 I would say the way the financial and social mix is in 676 00:39:40,120 --> 00:39:44,960 terms of looking at consumer behavior and, you know, trying 677 00:39:44,960 --> 00:39:48,800 to put yourself in the bias shoes, I always tell my husband 678 00:39:48,800 --> 00:39:52,000 this, you are not selling to yourself, you are selling to 679 00:39:52,000 --> 00:39:55,600 your customers because you'll be like, oh, I don't like it this 680 00:39:55,600 --> 00:39:56,760 way. I don't like this one. 681 00:39:56,760 --> 00:40:00,000 And I be like, it's not for you, it's not for you. 682 00:40:00,000 --> 00:40:02,640 You're not the target market, it's not for you. 683 00:40:02,640 --> 00:40:05,800 You need to focus on the target market, to focus on the 684 00:40:05,800 --> 00:40:08,280 consumer, focus on their behaviour. 685 00:40:08,320 --> 00:40:12,400 And you know, that's just what I took from that is understanding 686 00:40:12,400 --> 00:40:15,040 that it goes into the psychology of the consumer. 687 00:40:15,040 --> 00:40:17,920 What are they thinking? What are their pinpoint? 688 00:40:18,120 --> 00:40:20,080 You know, what are they struggling with? 689 00:40:20,200 --> 00:40:22,440 Just try and put yourself in their shoes. 690 00:40:22,920 --> 00:40:25,000 Figure out how's their day-to-day life. 691 00:40:25,040 --> 00:40:29,240 OK, let's say your target market is a nurse in the hospital. 692 00:40:29,240 --> 00:40:33,080 OK, how is her day-to-day? Like obviously she has to wake 693 00:40:33,080 --> 00:40:37,320 up as early as you know, depending on the shift. 5:00 AM 694 00:40:37,320 --> 00:40:40,640 get a train, then starts her shift. 695 00:40:40,640 --> 00:40:45,160 You know you need to figure out those things to understand her 696 00:40:45,200 --> 00:40:49,920 behavior and how she'll respond. Was about to get into the 697 00:40:49,920 --> 00:40:57,600 Creator Hub live section. Riverside AI called this aspect. 698 00:40:58,840 --> 00:41:01,160 So let us talk about Creator Hub. 699 00:41:02,560 --> 00:41:04,520 You've been talking about pinpoints. 700 00:41:04,840 --> 00:41:10,480 You talked about how you don't sell a product that you want to 701 00:41:11,160 --> 00:41:16,960 sell, you sell a product that the buyer wants to buy, the 702 00:41:16,960 --> 00:41:20,520 customer also buy. So what was that original 703 00:41:20,680 --> 00:41:24,000 problem, the original pinpoint that you saw in the creator 704 00:41:24,000 --> 00:41:28,520 economy that made you say Creator Hub needs to exist? 705 00:41:29,160 --> 00:41:32,160 So it was a personal experience. I've been doing UTC for two 706 00:41:32,160 --> 00:41:37,360 years now. I've been a user generated 707 00:41:37,360 --> 00:41:40,800 content creator for two years. For those that don't know what 708 00:41:40,800 --> 00:41:43,800 the term UTC means, and basically. 709 00:41:43,960 --> 00:41:45,520 You just see around. You just see. 710 00:41:45,520 --> 00:41:46,960 You just see. You just see what is. 711 00:41:47,000 --> 00:41:49,600 You just see. I need to explain, a lot of 712 00:41:49,600 --> 00:41:52,520 people don't know this term. It means when you create related 713 00:41:52,760 --> 00:41:55,800 videos to advertise brand products. 714 00:41:55,800 --> 00:41:59,040 And I worked with several brands, couple of brands, you 715 00:41:59,040 --> 00:42:04,800 know, America, UK, Ireland, you know, and I was seeing the same 716 00:42:04,800 --> 00:42:07,440 problem. It was a personal pain point. 717 00:42:07,840 --> 00:42:11,960 The problem was #1 the market was so disorganized. 718 00:42:11,960 --> 00:42:14,960 It was decentralized. You know, there wasn't a 719 00:42:14,960 --> 00:42:17,600 process. There was no system. 720 00:42:17,600 --> 00:42:22,280 As a business, if you're looking for you to see creator, you need 721 00:42:22,280 --> 00:42:26,040 to hire someone or an agent that would start searching maybe on 722 00:42:26,040 --> 00:42:30,440 Instagram or Twitter or you know, on any socials and start 723 00:42:30,440 --> 00:42:34,480 looking for you to see creators. And then when you finally get 724 00:42:34,480 --> 00:42:38,160 the person you know, you reach out through an e-mail or through 725 00:42:38,160 --> 00:42:40,280 DM. And then there's so much back 726 00:42:40,280 --> 00:42:43,000 and forth in admin and negotiation. 727 00:42:43,000 --> 00:42:46,200 Same thing. You know, if it's maybe you 728 00:42:46,200 --> 00:42:49,800 posted a job online, you posted it on Twitter, you're looking 729 00:42:49,800 --> 00:42:52,560 for agency creators. People put their portfolio and 730 00:42:52,560 --> 00:42:55,360 their e-mail. You have to start shuffling 731 00:42:55,360 --> 00:43:00,080 through thousands and thousands of portfolios and emails till 732 00:43:00,080 --> 00:43:05,240 you find the right person. So it takes a lot of manpower, 733 00:43:05,240 --> 00:43:09,000 it takes a lot of admin. And what a lot of businesses 734 00:43:09,000 --> 00:43:13,600 don't realize is a lot of cost is going into that, a lot of 735 00:43:13,600 --> 00:43:16,680 costs. And you know, even personally, 736 00:43:16,720 --> 00:43:22,040 as a creator, I had to stop paying someone. 737 00:43:22,080 --> 00:43:26,480 It was that bad to start replying my emails to brands and 738 00:43:26,520 --> 00:43:31,000 to start outbound for brands because there was no structure, 739 00:43:31,440 --> 00:43:34,320 there was no process. There wasn't a platform where I 740 00:43:34,320 --> 00:43:38,080 can say this is where I get all things you just see done. 741 00:43:38,160 --> 00:43:43,280 No, I have to use Camba, Create Portfolio, I have to use another 742 00:43:43,280 --> 00:43:45,840 app. Create Invoice, I have to use 743 00:43:45,840 --> 00:43:48,720 another app. Calendar Management, I have to 744 00:43:48,760 --> 00:43:53,800 use another app. You know, it was a mess and you 745 00:43:53,800 --> 00:43:57,440 know, I was just nagging to my husband one day. 746 00:43:57,440 --> 00:44:00,720 I was just complaining. Why is it so bad? 747 00:44:01,040 --> 00:44:03,240 Like I do enjoy creating this videos. 748 00:44:03,240 --> 00:44:07,800 I do enjoy this content, but the process is just not giving. 749 00:44:08,640 --> 00:44:13,720 And my husband, you know, being my husband, because I used to 750 00:44:13,720 --> 00:44:18,440 tell him you are the 1% and he was like, let's do something 751 00:44:18,440 --> 00:44:21,040 about it. I wasn't even looking for a 752 00:44:21,040 --> 00:44:23,560 solution to be honest. I was just nagging that day. 753 00:44:23,560 --> 00:44:25,440 I was just expressing my thoughts. 754 00:44:26,080 --> 00:44:28,720 You know how we women will be like, oh babe, I just want to 755 00:44:28,720 --> 00:44:30,520 nag to you. I don't want you to look for a 756 00:44:30,520 --> 00:44:32,240 solution. You know, that was what I was 757 00:44:32,240 --> 00:44:35,440 doing and it was like, let's do something about it. 758 00:44:35,560 --> 00:44:40,080 This is a pinpoint to you and not only me, other creators, 759 00:44:40,080 --> 00:44:45,280 because I took so many UGC courses when I realized that we 760 00:44:45,280 --> 00:44:49,520 are all facing the same thing. So I had this Telegram group I 761 00:44:49,520 --> 00:44:53,720 joined, we're like over 100, all complaining about the same 762 00:44:53,720 --> 00:44:55,680 thing. There was another course I paid 763 00:44:55,680 --> 00:44:59,560 for, one lady in America all complaining about the same 764 00:44:59,560 --> 00:45:02,360 thing. So it was really bad structural 765 00:45:02,360 --> 00:45:05,160 problem and I was just complaining about it. 766 00:45:05,160 --> 00:45:07,600 And my husband was like, let's do something about it. 767 00:45:08,480 --> 00:45:13,920 Let's create a web app, an application, a software, a tool, 768 00:45:14,880 --> 00:45:21,960 you know where you can have a centralized whereby from 769 00:45:22,000 --> 00:45:25,400 discovery to delivery, the beginning to the end of a UGC 770 00:45:25,400 --> 00:45:28,880 project life cycle can be in all one place. 771 00:45:28,880 --> 00:45:33,680 So we created the only help so far as only happened to all 772 00:45:33,680 --> 00:45:36,800 world, America, UK, Europe that does that.