1
00:00:00,040 --> 00:00:02,640
Years ago he got in a tough car 
accident. 

2
00:00:02,640 --> 00:00:05,960
It got me to reevaluate my I 
started a little company called 

3
00:00:05,960 --> 00:00:08,240
Allen Lazarus LLC. 
What you'll never learn in 

4
00:00:08,240 --> 00:00:09,840
school, but desperately need to 
know. 

5
00:00:10,080 --> 00:00:15,600
A global top 100 forecast and he
embodies resilience, greets 

6
00:00:15,800 --> 00:00:19,880
grind, execution, grind, and of 
course, execution, which is 

7
00:00:19,880 --> 00:00:23,560
something I stand for myself. 
Steven Spielberg, that dude's 

8
00:00:23,560 --> 00:00:27,920
got a great body of work. 
Jaws, Jurassic Park, I can keep 

9
00:00:27,920 --> 00:00:30,000
going. 
Indiana Jones, but we'll so 

10
00:00:30,080 --> 00:00:33,160
obviously studios are going to 
trust Steven Spielberg to make a

11
00:00:33,160 --> 00:00:36,280
film more than Joe Schmo. 
But in the beginning he was a 

12
00:00:36,280 --> 00:00:37,800
Joe Schmo. 
So you get to start from the 

13
00:00:37,800 --> 00:00:38,560
bottom. 
We all do. 

14
00:00:38,600 --> 00:00:40,920
You can reprogram yourself just 
like you can reprogram this 

15
00:00:40,920 --> 00:00:42,920
iPhone. 
You can reprogram your belief 

16
00:00:42,920 --> 00:00:45,000
systems. 
You can change what you say, 

17
00:00:45,000 --> 00:00:48,120
think, do, feel and believe. 
Potential is something that is 

18
00:00:48,280 --> 00:00:51,720
possible in the future if you do
XY and Z in the present. 

19
00:00:52,040 --> 00:00:55,240
Welcome to the Kingdom's podcast
ranked in the global top 3%, 

20
00:00:55,400 --> 00:00:58,560
where powerful minds share game 
changing insights on leadership,

21
00:00:58,800 --> 00:01:00,760
growth mindset and business 
success. 

22
00:01:01,920 --> 00:01:04,840
Real life ladies and gentlemen, 
you once again welcome to the 

23
00:01:04,840 --> 00:01:08,280
King James podcast. 
And today I've got will be 

24
00:01:08,280 --> 00:01:12,360
fighting out of Mazi Cheeset, 
United States of America. 

25
00:01:12,560 --> 00:01:18,760
Big welcome Colin, the next 
level university hero he. 

26
00:01:18,760 --> 00:01:23,400
Is the most unique intro I've 
ever had on a podcast Thank you 

27
00:01:23,880 --> 00:01:27,440
man I'm good I'm really good I'm
I'm in a great mood and I'm 

28
00:01:27,440 --> 00:01:33,800
eager to inspire motivate and 
educate 10 years ago he got in a

29
00:01:33,800 --> 00:01:37,920
tough car accident and got me to
re evaluate I started a little 

30
00:01:37,920 --> 00:01:40,840
company called Alan Lazarus LLC.
What you'll never learn in 

31
00:01:40,840 --> 00:01:42,400
school, but desperately need to 
know. 

32
00:01:42,400 --> 00:01:45,320
And so I really appreciate what 
you do. 

33
00:01:45,840 --> 00:01:49,040
I respect what you do. 
I respect what I'm doing. 

34
00:01:49,040 --> 00:01:54,400
I think it's important because 
30-40, fifty years ago, podcasts

35
00:01:54,400 --> 00:01:57,080
like this didn't exist. 
As a matter of fact, podcasts 

36
00:01:57,080 --> 00:02:00,240
like this didn't even exist 2021
years ago, I think is when the 

37
00:02:00,240 --> 00:02:01,880
very first podcast was ever 
created. 

38
00:02:01,880 --> 00:02:03,320
So I'm great to be here. 
Thank you. 

39
00:02:04,680 --> 00:02:07,560
I always say that gratitude is 
good attitude and of course, 

40
00:02:07,560 --> 00:02:10,560
when a person shares their time 
with you, they share their life 

41
00:02:10,560 --> 00:02:14,920
with you because the SI unit of 
measuring life is time. 

42
00:02:14,920 --> 00:02:18,280
So let's get down to the guest 
introduction. 

43
00:02:18,280 --> 00:02:21,360
I have prepped a really, really 
fantastic introduction for you 

44
00:02:21,360 --> 00:02:23,360
because I appreciate you as 
well. 

45
00:02:23,680 --> 00:02:28,200
What you do is highly, highly 
commendable. 

46
00:02:28,200 --> 00:02:31,320
And you know, the real, they say
recognize a real. 

47
00:02:31,760 --> 00:02:36,720
So please welcome today's guest,
Alan Lazarus, an engineering or 

48
00:02:36,720 --> 00:02:39,800
an engineer 10 entrepreneur, 
right. 

49
00:02:39,960 --> 00:02:45,120
So who's journey from a near 
fatal car accident led to a 

50
00:02:45,120 --> 00:02:50,960
global top 100 podcast. 
He embodies resilience, great 

51
00:02:52,000 --> 00:02:58,080
grind, execution, a grind and of
course execution, which is 

52
00:02:58,200 --> 00:03:02,080
something I stand for myself, 
and of course transformation. 

53
00:03:02,440 --> 00:03:07,240
But with a Bachelor of Science 
in Electrical and Computer 

54
00:03:07,240 --> 00:03:13,440
Engineering from WPI, an MBA and
leadership roles at Lens, Taco R

55
00:03:13,440 --> 00:03:21,680
and TI Robot Synsater with over 
20 million in revenue of Cognex 

56
00:03:21,760 --> 00:03:26,320
over 3,000,000 plus sales 
territory, Alan brings a unique 

57
00:03:26,320 --> 00:03:31,800
blend of data-driven rigor and 
heart centered coaching Saints 

58
00:03:31,880 --> 00:03:35,320
found in Next Level University 
in 2015. 

59
00:03:35,320 --> 00:03:42,480
He's produced over 2100 episodes
logged in 10,000 plus hours of 

60
00:03:42,480 --> 00:03:44,600
coaching. 
And of course, I say 10,000 

61
00:03:44,600 --> 00:03:46,560
hours is what it takes to master
any field. 

62
00:03:46,560 --> 00:03:48,960
So you can call him a 
grandmaster if you will. 

63
00:03:49,240 --> 00:03:55,280
And of course, he's inspired 
listeners in over 180 countries.

64
00:03:55,520 --> 00:03:59,560
Today he'll share his no BS 
approach and framework for Chief

65
00:03:59,560 --> 00:04:04,200
and Peak performance in health, 
wealth and love while staying 

66
00:04:04,320 --> 00:04:07,600
authentically aligned. 
Ladies and gentlemen, please 

67
00:04:07,600 --> 00:04:11,680
make welcome not Alan Sugar, but
Alan Lazarus. 

68
00:04:11,840 --> 00:04:13,280
Aha, how are you Gala? 
I'm. 

69
00:04:13,480 --> 00:04:16,160
Good man. 
Yeah, yeah. 

70
00:04:16,360 --> 00:04:19,959
Heck of the words. 
Alan Sugar is the richest man. 

71
00:04:20,160 --> 00:04:25,640
But I think in America all my 
books are Alan Lazarus is the 

72
00:04:25,640 --> 00:04:28,080
richest. 
Man, I would say if you take 

73
00:04:28,080 --> 00:04:30,720
health, wealth and love, I would
say I'm. 

74
00:04:31,200 --> 00:04:33,400
You know. 
I'm very wealthy in those three.

75
00:04:33,400 --> 00:04:36,720
I'm very grateful to be and, and
ultimately thank you for the 

76
00:04:36,720 --> 00:04:38,320
intro. 
It's interesting to hear not a 

77
00:04:38,320 --> 00:04:40,000
lot of people open with my 
corporate stuff. 

78
00:04:40,120 --> 00:04:42,360
You, you opened the podcast with
my corporate stuff. 

79
00:04:42,360 --> 00:04:44,040
I appreciate it. 
You obviously have been on my 

80
00:04:44,040 --> 00:04:45,160
LinkedIn. 
Yes. 

81
00:04:45,160 --> 00:04:47,920
And of course definitely I'm a 
corporate guy or would I? 

82
00:04:47,920 --> 00:04:51,440
Yeah, I am a corporate guy being
there done that global be crew 

83
00:04:51,440 --> 00:04:56,480
accounting firms, PWCKPMGS like 
you would always appreciate a 

84
00:04:56,480 --> 00:04:58,040
person with a corporate 
background. 

85
00:04:58,040 --> 00:05:02,480
So from me to you, it's a love 
and respect to what you've been 

86
00:05:02,480 --> 00:05:04,680
able to build. 
It's a body of work it. 

87
00:05:04,680 --> 00:05:08,280
Is it's a body of work that is a
core value of mine. 

88
00:05:08,440 --> 00:05:11,120
Your body of work matters. 
I appreciate you sharing my body

89
00:05:11,120 --> 00:05:13,640
of work because I think think 
you need to know who you're 

90
00:05:13,640 --> 00:05:17,080
talking to. 
I think over time it's, it's 

91
00:05:17,080 --> 00:05:20,520
just like an asset. 
It's, it grows it imagine a home

92
00:05:20,520 --> 00:05:22,840
that you renovate and you 
improve and you renovate and you

93
00:05:22,840 --> 00:05:25,760
improve and you build it out and
you renovate, you improve new 

94
00:05:25,760 --> 00:05:28,160
kitchen, new dining room, 
finished basement. 

95
00:05:28,160 --> 00:05:31,840
It's going to be of more value. 
I hope to be a high value man 

96
00:05:31,840 --> 00:05:34,120
and I hope to continue to 
appreciate as an asset. 

97
00:05:34,120 --> 00:05:36,560
So thank you for sharing the 
body of work. 

98
00:05:36,600 --> 00:05:40,000
I, I don't think my work is 
everything about me, obviously, 

99
00:05:40,000 --> 00:05:42,320
but I do think it matters. 
I think it matters a lot and I 

100
00:05:42,320 --> 00:05:45,080
think we've lost sight of that. 
Yes, that's one thing. 

101
00:05:45,080 --> 00:05:48,640
You know, I keep telling people,
people have lost sight of 

102
00:05:49,680 --> 00:05:54,040
respect and kindness. 
And for me, my core values in 

103
00:05:54,040 --> 00:05:56,880
life are kindness, respect and 
hospitality. 

104
00:05:56,880 --> 00:06:00,920
That's what I stand for, you 
know, and anybody who's had 

105
00:06:01,640 --> 00:06:05,240
personal interactions and 
personal encounters with me will

106
00:06:05,240 --> 00:06:08,600
know yes. 
I don't just speak those values.

107
00:06:08,600 --> 00:06:12,200
I I leave by these values. 
It's as difficult to, but kind 

108
00:06:12,200 --> 00:06:15,320
is difficult to be respectful in
this age and time, right? 

109
00:06:15,400 --> 00:06:19,400
But one thing I know for sure is
when you're kind, when you're 

110
00:06:19,400 --> 00:06:24,560
respectful people, even people 
that don't live up to those 

111
00:06:24,560 --> 00:06:27,080
values at it. 
Of course, of course. 

112
00:06:27,080 --> 00:06:28,840
I'm glad you have clarity on 
your core values. 

113
00:06:28,840 --> 00:06:32,480
I've got mine over here, and I 
think that's a good lesson in 

114
00:06:32,480 --> 00:06:35,160
and of itself. 
Already is mind is potential, 

115
00:06:35,160 --> 00:06:37,560
legacy and rationality and I 
defined them. 

116
00:06:37,800 --> 00:06:40,000
Potential is a deep belief in 
what human beings are truly 

117
00:06:40,000 --> 00:06:42,880
capable of. 
That's my #1 core value is I 

118
00:06:42,880 --> 00:06:45,720
believe in your potential. 
I believe in my potential. 

119
00:06:46,360 --> 00:06:47,720
Anyone out there watching or 
listening? 

120
00:06:47,720 --> 00:06:50,040
I believe in your potential and 
I do, I really do. 

121
00:06:50,040 --> 00:06:54,560
I mean, human beings are capable
of unbelievable things over 

122
00:06:54,560 --> 00:06:55,040
time. 
The. 

123
00:06:57,320 --> 00:06:59,120
Mind is is endless. 
Of course. 

124
00:06:59,120 --> 00:07:02,120
Speaking of potential, I really 
want to pick you up on that. 

125
00:07:02,120 --> 00:07:05,840
I pick your brain on it, but has
potential is something I, I talk

126
00:07:05,840 --> 00:07:09,960
about a lot and I tell my 
friends like, you don't want to 

127
00:07:09,960 --> 00:07:14,760
get old and look back and think 
about the fact that you did not 

128
00:07:14,760 --> 00:07:17,560
achieve your potentials. 
And I tell people this when 

129
00:07:17,560 --> 00:07:22,120
you're young, people judge you 
based on your potentials, but as

130
00:07:22,120 --> 00:07:25,520
you grow older, people judge you
based on your credentials. 

131
00:07:25,880 --> 00:07:30,960
So potential versus credential, 
right? 

132
00:07:31,000 --> 00:07:34,720
Where do you draw the line 
between judging a person based 

133
00:07:34,720 --> 00:07:37,560
on potentials or judging a 
person based on credentials? 

134
00:07:39,120 --> 00:07:42,200
Great question. 
Potential is something that is 

135
00:07:42,600 --> 00:07:46,160
possible in the future if you do
XY and Z in the present. 

136
00:07:47,320 --> 00:07:50,840
So we all have the potential to 
achieve a certain goal at the 

137
00:07:50,840 --> 00:07:53,320
end of the quarter. 
In 50-6 days, Q3 will be over. 

138
00:07:54,400 --> 00:07:55,920
But how many of us will actually
do it? 

139
00:07:56,520 --> 00:08:01,960
And a good metaphor is I have a 
Next Level podcast accelerator 

140
00:08:01,960 --> 00:08:03,920
program. 
We've done 19 groups every 

141
00:08:03,920 --> 00:08:07,520
quarter for almost five years. 
And we were doing a training 

142
00:08:07,520 --> 00:08:11,600
yesterday, group 19, there's 10 
in every group, 10 podcasters in

143
00:08:11,600 --> 00:08:14,320
every group. 
And we were looking at the 

144
00:08:14,400 --> 00:08:17,400
podcast stats, 4 million 
podcasts have been produced. 

145
00:08:18,840 --> 00:08:21,640
Of the four million that have 
been produced, a very, very, 

146
00:08:21,640 --> 00:08:24,200
very small fraction ever make it
past 10 episodes. 

147
00:08:26,200 --> 00:08:28,280
Yes, a lot of people are not 
consistent. 

148
00:08:28,360 --> 00:08:30,520
Yeah. 
And an even smaller fraction are

149
00:08:30,520 --> 00:08:33,559
still in production. 
A very small percentage of those

150
00:08:33,559 --> 00:08:37,000
4 million still have have had an
episode within the last 90 days 

151
00:08:37,919 --> 00:08:40,679
and an even smaller percentage 
of getting to 100 episodes and 

152
00:08:40,679 --> 00:08:44,240
an even smaller percentage have 
monetized their podcast. 

153
00:08:44,920 --> 00:08:46,840
And so Kevin and I are very, 
very grateful at this stage 

154
00:08:46,840 --> 00:08:49,320
because we started eight years 
ago and we bootstrapped this 

155
00:08:49,320 --> 00:08:51,080
thing. 
No investors, just us 

156
00:08:51,120 --> 00:08:54,560
reinvesting, reinvesting, 
reinvesting and we just had 

157
00:08:54,560 --> 00:09:00,040
$100,000 our first $100,000 
month last month in July we work

158
00:09:00,040 --> 00:09:01,080
with. 
A hard listen. 

159
00:09:01,120 --> 00:09:02,080
Thank you. 
Thank you. 

160
00:09:02,080 --> 00:09:06,520
We work with 110 podcasters and 
business owners every single 

161
00:09:06,520 --> 00:09:13,400
month everywhere from coaching, 
podcasting, we have a book club,

162
00:09:13,400 --> 00:09:15,480
we got all kinds of stuff. 
Now eighteen person team, I have

163
00:09:15,480 --> 00:09:18,680
23 clients personally, we work 
with 110 podcasters and business

164
00:09:18,680 --> 00:09:20,640
owners. 
The reason I'm saying that is 

165
00:09:20,640 --> 00:09:23,840
because of your question. 
Your question had to do with 

166
00:09:24,160 --> 00:09:28,840
potential versus credentials. 
Both matter. 

167
00:09:29,080 --> 00:09:32,120
Credentials are things you have 
already achieved and they 

168
00:09:32,120 --> 00:09:37,280
matter. 
Potential is what inspires you 

169
00:09:37,280 --> 00:09:39,200
and motivates you and gets you 
up in the morning. 

170
00:09:39,720 --> 00:09:43,360
Credentials are what gives you 
the credibility to go and do 

171
00:09:43,360 --> 00:09:47,520
things in a bigger, better way. 
Because what I've come to learn,

172
00:09:47,600 --> 00:09:51,480
I'm 36 years old now and, and 
when I was younger, you're 

173
00:09:51,480 --> 00:09:54,600
right, people would base their 
decisions and the way they see 

174
00:09:54,600 --> 00:09:56,680
me based on potential. 
But as you get older and older 

175
00:09:56,680 --> 00:09:59,280
and older, you realize most 
people are not actually going 

176
00:09:59,280 --> 00:10:01,040
to. 
We started a podcast, for 

177
00:10:01,040 --> 00:10:04,360
example, eight years ago. 
Did the amount of podcasters 

178
00:10:04,360 --> 00:10:07,240
I've met over the last eight 
years that are not podcasting 

179
00:10:07,240 --> 00:10:09,200
anymore. 
A lot of success in life is 

180
00:10:09,200 --> 00:10:10,920
staying power. 
One of the people I interviewed 

181
00:10:10,920 --> 00:10:12,840
on the Business Growth 
University podcast, his name's 

182
00:10:12,840 --> 00:10:14,560
Michael Burt. 
He says long obedience in the 

183
00:10:14,560 --> 00:10:21,600
same direction. 
Can you stick with it long term?

184
00:10:21,640 --> 00:10:23,800
We all have potential. 
Not the same. 

185
00:10:25,720 --> 00:10:27,840
I always joke, I'd say I'm never
going to beat LeBron James at 

186
00:10:27,840 --> 00:10:30,240
basketball. 
OK, that was not in the cards 

187
00:10:30,240 --> 00:10:33,640
for me. 
However, we all have potential. 

188
00:10:35,520 --> 00:10:38,120
But who among us is going to 
realize that potential? 

189
00:10:38,120 --> 00:10:41,640
Who among us is going to go the 
distance? 

190
00:10:41,640 --> 00:10:43,880
Who among us is going to stay 
committed long term? 

191
00:10:43,880 --> 00:10:46,560
Who among us is going to 
overcome failure and adversity? 

192
00:10:47,080 --> 00:10:51,680
And I think it's a daily, 
weekly, monthly, quarterly, 

193
00:10:52,360 --> 00:10:58,600
yearly rhyme. 
And to me, your body of work 

194
00:10:58,600 --> 00:11:02,320
speaks volumes. 
Steven Spielberg, that dude's 

195
00:11:02,320 --> 00:11:08,920
got a great body of work. 
Jaws, Jurassic Park, ETI can 

196
00:11:08,920 --> 00:11:13,080
keep going, Indiana Jones book. 
So obviously studios are going 

197
00:11:13,080 --> 00:11:16,000
to trust Steven Spielberg to 
make a film more than Joe Schmo 

198
00:11:16,480 --> 00:11:19,240
and but in the beginning he was 
a Joe Schmo. 

199
00:11:19,240 --> 00:11:20,480
So you get to start from the 
bottom. 

200
00:11:20,480 --> 00:11:24,040
We all do. 
Absolutely. 

201
00:11:24,320 --> 00:11:27,320
You know, we all have to start 
from the bottom. 

202
00:11:27,840 --> 00:11:30,040
Speaking of starting from the 
bottom, I remember when I 

203
00:11:30,040 --> 00:11:34,280
started these podcasts, right? 
I always had to like send out 

204
00:11:34,360 --> 00:11:39,320
outreaches, send out cold mails,
you know, send out DMS to 

205
00:11:39,320 --> 00:11:42,400
people. 
Please be on my podcast part. 

206
00:11:42,920 --> 00:11:45,720
It's amazing. 
I was said, I think yesterday or

207
00:11:45,720 --> 00:11:49,960
two days ago, I, I, I looked at 
my e-mail, it's just so clogged.

208
00:11:50,200 --> 00:11:53,920
And I saw that there was a 
particular guy who's an 

209
00:11:53,920 --> 00:11:56,920
executive, you know, in a 
company in your neck of the 

210
00:11:56,920 --> 00:11:58,720
weeds. 
And I discovered this guy had 

211
00:11:58,720 --> 00:12:02,320
sent me 3 mails, sent me the 
initial e-mail. 

212
00:12:02,320 --> 00:12:05,080
I did not see it. 
The second one was a follow up. 

213
00:12:05,240 --> 00:12:10,360
And then the third follow up was
what I saw as came to be on this

214
00:12:10,360 --> 00:12:13,000
podcast. 
And, you know, it just made me 

215
00:12:13,000 --> 00:12:16,200
reflect like, wow, you stay long
enough, right? 

216
00:12:16,720 --> 00:12:19,360
Yep. 
You won't be the one seeking, 

217
00:12:19,360 --> 00:12:21,800
you will be the one being sought
after. 

218
00:12:24,280 --> 00:12:26,880
Most people don't even have 
that. 

219
00:12:27,080 --> 00:12:31,280
What I say grind the grind and 
of course the execution to stay 

220
00:12:31,280 --> 00:12:34,960
long enough. 
That's why I'm so grateful to be

221
00:12:34,960 --> 00:12:38,360
here because in the beginning it
was cricket. 

222
00:12:40,520 --> 00:12:42,360
I had a lot to say and no one 
cared. 

223
00:12:43,920 --> 00:12:45,360
So I don't take it for granted 
man. 

224
00:12:45,640 --> 00:12:49,800
It's important now. 
Have I earned it? 

225
00:12:49,800 --> 00:12:53,280
Yes. 
I did 11,066 coaching sessions, 

226
00:12:53,280 --> 00:12:57,440
trainings and podcasts over the 
last decade, so I'm earning my 

227
00:12:57,440 --> 00:13:01,520
stripes and I remember when no 
one gave a shit. 

228
00:13:01,960 --> 00:13:04,520
So it's really important to 
never lose sight of that. 

229
00:13:04,520 --> 00:13:09,560
It's a duality. 
You have to be really grateful 

230
00:13:09,560 --> 00:13:13,040
for the opportunity and you have
to be discerning for what 

231
00:13:13,040 --> 00:13:17,360
opportunities you. 
Yes. 

232
00:13:17,560 --> 00:13:20,640
You know, not all opportunities 
are actually caught up for you. 

233
00:13:20,640 --> 00:13:24,960
You need to select what you you 
are actually, I would I say 

234
00:13:25,480 --> 00:13:29,960
dispense your energy towards. 
And I think, yeah, discernment 

235
00:13:29,960 --> 00:13:33,160
is a very, very sound word to to
describe that. 

236
00:13:33,240 --> 00:13:37,400
You know, they say adversity is 
a blessing in disguise, right? 

237
00:13:37,440 --> 00:13:42,840
And who better to embody 
conquering adversity than than 

238
00:13:42,840 --> 00:13:45,240
yourself? 
You lost your father at the age 

239
00:13:45,240 --> 00:13:48,560
of 2, and, of course, nearly 
lost your own life at the age of

240
00:13:48,560 --> 00:13:51,360
26. 
How did these, you know, 

241
00:13:51,640 --> 00:13:55,520
setbacks reshape your own 
definition of success in life? 

242
00:13:55,720 --> 00:14:00,400
Yeah, I think the first thing to
understand about that is right 

243
00:14:00,400 --> 00:14:04,680
now, it's so unique because as 
I've earned my stripes, I'm 36 

244
00:14:04,680 --> 00:14:08,760
now, and I come with a nice, you
know, colored shirt. 

245
00:14:08,760 --> 00:14:10,520
And I've got awards in the 
background. 

246
00:14:10,520 --> 00:14:12,720
I've got, you know, my body of 
work behind me. 

247
00:14:13,600 --> 00:14:17,120
I have a lot of accolades at 
this stage, my e-mail signature,

248
00:14:17,120 --> 00:14:21,600
10,000 hours. 
But just like everyone else, I 

249
00:14:21,600 --> 00:14:27,480
started from the bottom and now 
I look like a silver Spooner in 

250
00:14:27,480 --> 00:14:29,160
some ways, right? 
I was born and raised in 

251
00:14:29,160 --> 00:14:32,240
Massachusetts, and the United 
States is the largest economy on

252
00:14:32,240 --> 00:14:34,880
the planet by far. 
It's actually not even close. 

253
00:14:35,280 --> 00:14:37,880
You look at the statistics. 
The numbers don't lie. 

254
00:14:38,080 --> 00:14:42,840
Yeah, they don't. 
They don't had a lot of 

255
00:14:42,840 --> 00:14:48,360
advantages in certain things, 
but I look like someone who 

256
00:14:48,360 --> 00:14:52,480
started on third base. 
I couldn't even see the 

257
00:14:52,480 --> 00:14:55,080
ballpark, man couldn't even see 
the ballpark. 

258
00:14:56,480 --> 00:14:59,080
And here's my point. 
So I'll give the three 

259
00:14:59,080 --> 00:15:01,280
advantages. 
I had three advantages and 

260
00:15:01,280 --> 00:15:05,200
everything else was against me. 
And I'm sharing this not to talk

261
00:15:05,200 --> 00:15:07,160
about me, but I want the 
listeners thinking of their own 

262
00:15:07,160 --> 00:15:12,800
situation because now I look 
like such a silver Spooner man, 

263
00:15:12,880 --> 00:15:17,040
it's hilarious. 
Must be nice with all your 

264
00:15:17,040 --> 00:15:20,880
degrees and you know it's you 
have no idea. 

265
00:15:21,080 --> 00:15:24,360
So father died when I was almost
3. 

266
00:15:25,960 --> 00:15:28,880
His name was John Mccorkle and I
had a stepfather from age 3 to 

267
00:15:28,880 --> 00:15:31,120
14. 
And my mom and stepdad not get 

268
00:15:31,120 --> 00:15:32,520
along. 
And that's a very polite way to 

269
00:15:32,520 --> 00:15:36,520
put it. 
And my stepfather left at 14. 

270
00:15:37,320 --> 00:15:42,680
He took his entire extended 
family with him and 95% of the 

271
00:15:42,680 --> 00:15:46,080
income as well. 
So we went from sort of boats 

272
00:15:46,080 --> 00:15:49,920
and ski trips to I get free 
lunch at high school now because

273
00:15:49,920 --> 00:15:52,520
our income is so low, my mom 
trades in her BMW for little 

274
00:15:52,520 --> 00:15:54,840
Honda Civic. 
We're not going to starve by any

275
00:15:54,840 --> 00:15:59,160
means, but we don't have cable 
and I don't know how I'm going 

276
00:15:59,160 --> 00:16:00,720
to go to college because I can't
afford it. 

277
00:16:01,760 --> 00:16:04,400
WPI, Worcester Polytechnic 
Institute, It's kind of like a 

278
00:16:04,400 --> 00:16:08,520
mini MIT in Massachusetts is 
it's one of the best engineering

279
00:16:08,600 --> 00:16:15,440
colleges in the world and it was
$50,000 a year back then. 

280
00:16:18,120 --> 00:16:20,680
That's a lot. 
Yes, dude, it was one of the 

281
00:16:20,680 --> 00:16:22,480
most expensive colleges in the 
world. 

282
00:16:22,480 --> 00:16:26,400
And I went from I hope I get in 
to I can't go. 

283
00:16:26,400 --> 00:16:28,480
I even if I do get in, I don't 
know if I'm going to be able to 

284
00:16:28,480 --> 00:16:31,800
go because I can't afford it. 
So I bootstrapped my entire way 

285
00:16:31,800 --> 00:16:33,240
through high school. 
I got straight A's through all 

286
00:16:33,240 --> 00:16:35,720
of high school. 
I got what's called the 

287
00:16:35,720 --> 00:16:37,840
President's Award signed by 
George W Bush. 

288
00:16:37,840 --> 00:16:39,880
It's behind me right there. 
Yeah. 

289
00:16:40,040 --> 00:16:41,400
And that's how few people get 
it. 

290
00:16:41,400 --> 00:16:45,040
I have a letter actually 
underneath it right over there. 

291
00:16:45,200 --> 00:16:48,600
It's behind my chair. 
I have a letter signed by George

292
00:16:48,600 --> 00:16:52,080
W Bush, actually by him because 
that's how few people get it and

293
00:16:52,160 --> 00:16:56,560
basically you just have to get a
95 or above GPA for all report 

294
00:16:56,560 --> 00:16:59,840
cards for all of high school. 
SO4 report cards per year. 4 

295
00:16:59,840 --> 00:17:03,960
years, 16 report cards straight.
I got 189 in honors English and 

296
00:17:03,960 --> 00:17:06,800
luckily it was weighted because 
it was an honors class and I 

297
00:17:06,800 --> 00:17:09,079
never took honors English again.
I was a big math in science guy,

298
00:17:10,160 --> 00:17:13,319
89 in honors English. 
Miss Deziletz, How dare you? 

299
00:17:15,720 --> 00:17:17,599
Poetry, man, Who gives that 
shit? 

300
00:17:17,599 --> 00:17:19,240
I'm kidding. 
I'm kidding, all right. 

301
00:17:21,640 --> 00:17:24,440
But anyways, so I got into WPII,
got all the scholarships and 

302
00:17:24,440 --> 00:17:29,640
financial aid, and I went and 
got my computer engineering 

303
00:17:29,640 --> 00:17:30,600
degree. 
I graduated with high 

304
00:17:30,600 --> 00:17:33,640
distinction. 
That was brutal. 

305
00:17:34,640 --> 00:17:38,360
Computer engineering was brutal.
And then I got my master's in 

306
00:17:38,360 --> 00:17:40,280
business, and then I was off to 
the races in corporate. 

307
00:17:40,360 --> 00:17:43,680
But the part I haven't shared 
yet is when I was 14 and my 

308
00:17:43,680 --> 00:17:46,360
stepdad left, my sister moved 
out that year. 

309
00:17:47,280 --> 00:17:50,160
My mom got in a fight with my 
Aunt Sandy that same year, 

310
00:17:50,680 --> 00:17:53,480
actually about my stepdad. 
And then my Aunt Sandy 

311
00:17:53,480 --> 00:17:55,320
ostracized us from that side of 
the family. 

312
00:17:55,960 --> 00:17:59,080
So I kind of lost three families
by the time I was 14. 

313
00:17:59,200 --> 00:18:03,640
And so abandonment challenges, 
Luckily, my response to that 

314
00:18:05,320 --> 00:18:08,000
socially, it was fawn. 
It was. 

315
00:18:08,240 --> 00:18:10,160
So there's fight, flight, freeze
and fawn. 

316
00:18:13,080 --> 00:18:16,120
You become this chameleon. 
You're a social coward. 

317
00:18:16,840 --> 00:18:18,200
I think we also live in two 
worlds. 

318
00:18:18,200 --> 00:18:21,120
You have to live in the real 
world and the social world. 

319
00:18:21,120 --> 00:18:23,320
The social world is the wedding 
photos, the real world is the 

320
00:18:23,320 --> 00:18:26,320
marriage. 
And in the social world, I 

321
00:18:26,320 --> 00:18:28,680
became a chameleon. 
Fit in, fit in, fit in. 

322
00:18:29,200 --> 00:18:31,520
Don't stand out, don't lose any 
more friends and family 

323
00:18:32,800 --> 00:18:36,920
unconsciously. 
But behind the scenes, it was 

324
00:18:36,920 --> 00:18:41,000
aim higher, work harder, get 
smarter, aim higher, work 

325
00:18:41,000 --> 00:18:43,440
harder, get smarter, aim higher,
work harder, get smarter. 

326
00:18:43,440 --> 00:18:47,440
It, it, the drive that I had was
ridiculous. 

327
00:18:49,360 --> 00:18:53,880
So kind of lose three families 
by the time I'm 14 years old and

328
00:18:53,880 --> 00:18:57,600
I become the Super achiever who 
is just prove yourself, prove 

329
00:18:57,600 --> 00:18:59,720
yourself, prove it, prove 
yourself, prove yourself. 

330
00:18:59,960 --> 00:19:01,520
And I think there's some merit 
to that. 

331
00:19:01,520 --> 00:19:05,440
I I, I think that's good. 
You got to have a chip on your 

332
00:19:05,440 --> 00:19:10,000
shoulder a little bit. 
Yeah, but you can't let the chip

333
00:19:10,360 --> 00:19:12,120
drive you forever. 
You have to evolve. 

334
00:19:12,520 --> 00:19:15,080
And so then I got in my car 
accident at 26. 

335
00:19:16,280 --> 00:19:20,520
My dad died in a car when he was
28 in 1991, when I was 2 and I 

336
00:19:20,520 --> 00:19:21,960
was 26. 
Head on collision. 

337
00:19:21,960 --> 00:19:23,640
My fault. 
We talked about this in the last

338
00:19:23,640 --> 00:19:26,120
episode, and it was not a Fender
Bender. 

339
00:19:26,120 --> 00:19:29,400
This was hefty. 
This was, you know, 30 miles an 

340
00:19:29,400 --> 00:19:31,680
hour, head on collision. 
Not good. 

341
00:19:32,480 --> 00:19:38,360
Fortunately, no one was killed. 
We were very rattled, but no one

342
00:19:38,360 --> 00:19:41,720
was permanently injured. 
But that was my wake up call. 

343
00:19:43,560 --> 00:19:45,520
That was the second chance my 
dad never got. 

344
00:19:45,560 --> 00:19:49,360
And from that moment until now, 
that was 10 years ago, I've been

345
00:19:49,360 --> 00:19:56,000
on this mission and the mission 
is bringing personal development

346
00:19:56,000 --> 00:19:58,000
to the world. 
My first company, well, 

347
00:19:58,120 --> 00:20:01,320
technically my second company, 
but my first company after that 

348
00:20:01,320 --> 00:20:03,640
car accident was Alan Lazarus 
LLC. 

349
00:20:03,640 --> 00:20:06,320
What you'll never learn in 
school, but desperately need to 

350
00:20:06,320 --> 00:20:09,640
know. 
Because I was an academic man. 

351
00:20:09,640 --> 00:20:11,680
I learned straight As blah blah 
blah blah. 

352
00:20:12,200 --> 00:20:14,480
And I was like, why didn't I 
learn anything about fitness? 

353
00:20:16,080 --> 00:20:19,480
Why didn't I learn anything 
about nutrition and courage and 

354
00:20:19,480 --> 00:20:22,760
vulnerability and character and 
proactivity? 

355
00:20:23,040 --> 00:20:25,120
Why didn't I learn anything 
about productivity? 

356
00:20:26,040 --> 00:20:29,480
Why didn't I learn goal setting?
Why didn't I learn how to 

357
00:20:29,480 --> 00:20:32,000
reverse engineer finish lines? 
Why didn't I learn about grind 

358
00:20:32,000 --> 00:20:35,200
and execution and grit? 
Why didn't I learn anything that

359
00:20:35,200 --> 00:20:37,160
matters? 
Still salty about it. 

360
00:20:37,720 --> 00:20:38,840
And so I was like, you know 
what? 

361
00:20:38,840 --> 00:20:41,600
I'm going to start a company and
I'm going to bring personal 

362
00:20:41,600 --> 00:20:44,640
development to the masses. 
What you'll never learn in 

363
00:20:44,640 --> 00:20:45,880
school, but desperately need to 
know. 

364
00:20:45,880 --> 00:20:47,880
Good luck. 
Good luck getting speeches at 

365
00:20:47,880 --> 00:20:49,520
high schools and colleges with 
that tagline. 

366
00:20:50,880 --> 00:20:53,440
And I did, I actually got, I 
actually got several and I've 

367
00:20:53,440 --> 00:20:55,120
been on that journey for 10 
years now. 

368
00:20:56,280 --> 00:20:58,280
And that's when the 10,000 hours
began. 

369
00:20:59,320 --> 00:21:02,280
And I tracked in these little 
black notebooks everything habit

370
00:21:02,280 --> 00:21:04,400
tracking and metrics. 
And I'm an engineer, so 

371
00:21:04,400 --> 00:21:07,800
everything's reverse engineered.
And here I am 10 years later, 

372
00:21:07,800 --> 00:21:11,040
11,066 coaching session 
trainings and podcasts later, 

373
00:21:11,040 --> 00:21:14,440
this will be 11,067. 
And. 

374
00:21:15,720 --> 00:21:17,520
Seven. 
I love the number 7. 

375
00:21:18,480 --> 00:21:21,400
Seven, baby, and it won't be the
best, but it won't be the worst.

376
00:21:22,040 --> 00:21:23,560
I'm kidding. 
It probably is the best, 

377
00:21:23,560 --> 00:21:25,840
honestly, because I get better 
each time. 

378
00:21:25,840 --> 00:21:29,280
At least I try to. 
Yeah, that, that that's, that's 

379
00:21:29,280 --> 00:21:34,280
a thing, You know, like every 
time you keep topping it, you 

380
00:21:34,280 --> 00:21:37,720
keep breaking your own bracket. 
And like, some of my friends are

381
00:21:37,720 --> 00:21:41,720
tired of me saying, wow, that 
was like the best podcast I've 

382
00:21:41,720 --> 00:21:45,160
ever heard. 
You say like it's like every new

383
00:21:45,160 --> 00:21:48,760
one is like the best one. 
Dude, of course it is. 

384
00:21:49,760 --> 00:21:52,360
This is, this is supposed to be 
better than what I've done in 

385
00:21:52,360 --> 00:21:54,720
the past. 
This is I am an accumulated 

386
00:21:54,720 --> 00:21:57,040
compound effect of everything 
I've done up to this moment. 

387
00:21:57,040 --> 00:22:00,120
So if I'm not speaking better 
now than when I was 26, 

388
00:22:00,120 --> 00:22:04,120
obviously I've gotten worse. 
So it's very important to 

389
00:22:04,120 --> 00:22:07,280
understand that everyone has 
potential, not everyone's going 

390
00:22:07,280 --> 00:22:09,720
to reach it. 
And it's an asymptote. 

391
00:22:09,720 --> 00:22:13,720
There's a mathematical 
asymptotic function where you 

392
00:22:13,720 --> 00:22:16,480
get closer and closer and closer
and closer to 100%, but you 

393
00:22:16,480 --> 00:22:20,680
never get there. 
So I'm trying to reach 100% of 

394
00:22:20,680 --> 00:22:25,040
my trip potential and I'm 
reaching for that every day. 

395
00:22:26,960 --> 00:22:31,440
And I know I'll never be done. 
You're not going to be. 

396
00:22:31,640 --> 00:22:33,320
You're never going to be. 
I'm good now. 

397
00:22:33,480 --> 00:22:34,480
Yeah. 
I don't need to work out 

398
00:22:34,480 --> 00:22:35,000
anymore. 
I'm. 

399
00:22:35,080 --> 00:22:37,200
I'm done. 
No, you're going to learn and 

400
00:22:37,200 --> 00:22:41,080
grow and improve forever. 
And this iPhone, the iPhone 16 

401
00:22:41,080 --> 00:22:43,240
Pro Max, you think Apple's going
to come up with it? 

402
00:22:43,320 --> 00:22:44,440
You think Apple's like, you know
what? 

403
00:22:44,720 --> 00:22:47,160
I think we're done with iPhones.
No, they're going to come out 

404
00:22:47,160 --> 00:22:51,000
with the iPhone 17 Pro Max and 
then the 18 and then the 19 and,

405
00:22:51,000 --> 00:22:52,680
and it's going to upgrade the 
software and it's going to 

406
00:22:52,680 --> 00:22:54,240
upgrade the hardware and it's 
going to get better. 

407
00:22:54,720 --> 00:22:58,000
Getting better is the most 
important thing on planet Earth.

408
00:22:59,080 --> 00:23:02,120
The reason why we're not all in 
caves is because we got better. 

409
00:23:02,120 --> 00:23:06,440
And unfortunately, you know, 
you, you never see. 

410
00:23:07,480 --> 00:23:09,360
I mean, right now we're on 
Riverside. 

411
00:23:10,000 --> 00:23:11,760
At one point Riverside didn't 
exist. 

412
00:23:13,040 --> 00:23:16,240
We're on a Sony ZV. 
That camera didn't exist. 

413
00:23:16,440 --> 00:23:18,840
We're on the Internet at one 
point the Internet didn't exist.

414
00:23:19,560 --> 00:23:21,320
We have the lights in our 
studio. 

415
00:23:21,320 --> 00:23:22,720
At one point lights didn't 
exist. 

416
00:23:24,160 --> 00:23:26,640
So what are we capable of? 
I always say this. 

417
00:23:26,760 --> 00:23:30,880
I say cars were invented when 
there were only horses. 

418
00:23:33,400 --> 00:23:35,720
Airplanes were invented when 
there was only cars. 

419
00:23:37,920 --> 00:23:40,800
Rocket ships were invented when 
there was only airplanes. 

420
00:23:42,200 --> 00:23:48,680
Imagine what else we can do. 
Dragons you. 

421
00:23:50,320 --> 00:23:53,520
Know everything you see around 
you at one point was just in 

422
00:23:53,520 --> 00:23:57,760
someone's mind. 
It's it's beautiful that 

423
00:23:58,120 --> 00:24:02,760
continues breathing and drive 
towards improvement. 

424
00:24:03,400 --> 00:24:05,880
And of course I say the only 
room that never gets filled up 

425
00:24:05,880 --> 00:24:08,640
is the room for improvement. 
I've never heard that before. 

426
00:24:08,640 --> 00:24:10,840
That's great. 
I'll give you that light. 

427
00:24:10,840 --> 00:24:14,800
I'll give you the only, the only
room that ever gets filled up is

428
00:24:14,800 --> 00:24:19,480
the room for improvement. 
And that there's a proverb, you 

429
00:24:19,480 --> 00:24:21,520
know, we have come from in 
Nigeria. 

430
00:24:22,040 --> 00:24:25,680
It's a Yoruba proverb. 
It says the day we die is the 

431
00:24:25,680 --> 00:24:28,160
day we rest. 
The day we die is the day we 

432
00:24:28,160 --> 00:24:32,040
stop learning. 
You know, in life there's no 

433
00:24:32,040 --> 00:24:38,720
rest until we die. 
Never stop learning until the 

434
00:24:38,720 --> 00:24:42,040
day we die. 
So until you accept that fact, 

435
00:24:42,160 --> 00:24:43,320
right? 
I don't know. 

436
00:24:43,600 --> 00:24:48,480
You just have to accept it. 
Striving is good for you. 

437
00:24:50,480 --> 00:24:52,760
I would say this, I say, Do you 
think Michael Jordan is happier 

438
00:24:52,760 --> 00:24:54,720
now or back when he was 
striving? 

439
00:24:56,560 --> 00:24:58,960
People think, well, he's happier
now, No chance. 

440
00:25:00,320 --> 00:25:03,920
He was happiest and most 
fulfilled when he was going for 

441
00:25:03,920 --> 00:25:07,960
the championships. 
Yes, that's a thing with human 

442
00:25:07,960 --> 00:25:10,320
mind, right? 
Like when you have something to 

443
00:25:10,320 --> 00:25:15,480
look, pursue, to look forward to
the pursuit, that faith keeps 

444
00:25:15,480 --> 00:25:16,160
you going. 
Yeah. 

445
00:25:16,920 --> 00:25:21,600
When you you have those goals, 
you just need to create 

446
00:25:21,600 --> 00:25:24,240
something new. 
To to you and we've all seen 

447
00:25:24,280 --> 00:25:28,040
people who retire and then they 
start to lose their body and 

448
00:25:28,040 --> 00:25:30,280
lose their mind. 
I get depressed. 

449
00:25:30,280 --> 00:25:33,920
Yeah I so my grandfather passed 
away and my grandma and 

450
00:25:33,920 --> 00:25:37,080
grandfather they were two like 
most in love couple. 

451
00:25:37,600 --> 00:25:41,440
My grandmother after that 
declined drastically because she

452
00:25:41,440 --> 00:25:45,280
lost purpose. 
She lost she lost her purpose. 

453
00:25:45,760 --> 00:25:49,000
She she lost her mind. 
If you don't use it, you lose 

454
00:25:49,000 --> 00:25:50,640
it. 
And I mean, you look at these 

455
00:25:50,640 --> 00:25:52,680
cross fitters, it's these are 
animals. 

456
00:25:52,680 --> 00:25:54,600
I love it. 
But they're not just doing it 

457
00:25:54,600 --> 00:25:56,960
for fun. 
They're competing for a 

458
00:25:57,120 --> 00:25:59,640
something of meaning and a 
value. 

459
00:25:59,640 --> 00:26:03,280
These trophies, I could care. 
It's not about the trophy, it's 

460
00:26:03,280 --> 00:26:05,680
about the man I had to become to
achieve it. 

461
00:26:07,360 --> 00:26:10,640
It's about the goal, it's about 
who you become. 

462
00:26:10,800 --> 00:26:12,200
You know, it's the goal of the 
goal. 

463
00:26:12,400 --> 00:26:15,080
What's the goal of the goal? 
The goal of the goal. 

464
00:26:15,160 --> 00:26:16,880
So the goal is to get the 
trophy. 

465
00:26:17,000 --> 00:26:19,360
Great. 
OK, to win a bodybuilding 

466
00:26:19,360 --> 00:26:21,760
competition. 
The goal of the goal is for the 

467
00:26:21,760 --> 00:26:25,600
man I become to achieve it. 
The goal of the goal of the goal

468
00:26:25,600 --> 00:26:28,840
is to reach my full potential. 
The goal of the goal of the goal

469
00:26:28,840 --> 00:26:33,320
of the goal is to be fulfilled. 
You're not going to be fulfilled

470
00:26:33,320 --> 00:26:34,840
unless you're reaching your full
potential. 

471
00:26:35,040 --> 00:26:38,160
I am convinced of that because 
your highest self is always 

472
00:26:38,160 --> 00:26:41,120
going to be nudging you saying 
Alan get your shit together. 

473
00:26:41,160 --> 00:26:42,880
We always have to to go for 
something. 

474
00:26:42,920 --> 00:26:45,840
And you know, that's one thing I
always say at the end of the 

475
00:26:45,840 --> 00:26:48,880
podcast, right to the audience, 
always go for something in your 

476
00:26:48,880 --> 00:26:51,200
life. 
Always go for something in your 

477
00:26:51,200 --> 00:26:52,840
life. 
And of course, you know, before 

478
00:26:53,240 --> 00:26:57,400
we hit that end, we know you 
don't have so much time today. 

479
00:26:57,400 --> 00:27:01,440
I'd love for you to talk about 
re engineering because you're an

480
00:27:01,440 --> 00:27:04,400
engineer and of course you've 
got that engineer's edge. 

481
00:27:04,800 --> 00:27:07,800
So you have the engineering 
training. 

482
00:27:07,800 --> 00:27:12,400
And one thing I know about 
engineers, their purpose is just

483
00:27:12,400 --> 00:27:17,440
one thing, problem solving and 
that solution mindset as an edge

484
00:27:17,440 --> 00:27:20,600
for you. 
To So when you hear engineer, 

485
00:27:22,200 --> 00:27:28,320
you think a couple things. 
You think design, you think on 

486
00:27:28,320 --> 00:27:36,920
purpose, you think mathematics, 
you think root cause analysis, 

487
00:27:36,920 --> 00:27:41,440
and you think about building 
things, designing things, 

488
00:27:41,440 --> 00:27:46,800
Bridges, infrastructure, phones,
engineers built this phone 

489
00:27:48,960 --> 00:27:52,160
manufacturing engineers and 
continuous improvement engineers

490
00:27:52,160 --> 00:27:59,200
and software engineers. 
Engineering is about 

491
00:28:01,120 --> 00:28:05,480
understanding why things are the
way they are, understanding how 

492
00:28:05,480 --> 00:28:12,080
things work, and then setting 
new objectives and then taking 

493
00:28:12,080 --> 00:28:15,720
it apart piece by piece so that 
you can rebuild it better. 

494
00:28:15,760 --> 00:28:21,080
So if I took this phone apart, 
some people would have no idea 

495
00:28:21,280 --> 00:28:23,680
how it work. 
Some people have an iPhone and 

496
00:28:23,680 --> 00:28:25,880
they have no idea how it works. 
Most people, actually. 

497
00:28:27,680 --> 00:28:29,080
That was what I was. 
Going to say. 

498
00:28:30,560 --> 00:28:32,040
Is what? 
It is. 

499
00:28:32,040 --> 00:28:33,800
They know their thing, whatever 
their thing is. 

500
00:28:34,400 --> 00:28:37,920
But this phone has a 
motherboard, it has a processor,

501
00:28:38,320 --> 00:28:42,000
it has random access memory, it 
has a hard drive, it has 

502
00:28:42,000 --> 00:28:48,560
software, firmware, hardware. 
It has connection to the 

503
00:28:48,560 --> 00:28:52,440
Internet, it updates overnight. 
It has access to a global 

504
00:28:52,440 --> 00:28:57,400
marketplace of apps. 
And if I take this phone apart 

505
00:28:58,000 --> 00:29:00,880
and break it down component by 
component by component, I'm 

506
00:29:00,880 --> 00:29:03,880
going to understand it. 
And when I understand it, I can 

507
00:29:04,120 --> 00:29:06,600
find ways to make it better. 
And that's what engineering is 

508
00:29:06,600 --> 00:29:08,560
about. 
Do that same shit with your 

509
00:29:08,560 --> 00:29:11,120
life. 
I take apart my life in every 

510
00:29:11,120 --> 00:29:13,920
regard. 
I have picked myself apart in 

511
00:29:14,000 --> 00:29:16,640
every regard. 
Why do I think that? 

512
00:29:16,680 --> 00:29:18,320
OK, interesting. 
My past. 

513
00:29:18,720 --> 00:29:21,080
Watch the movie of my own life. 
OK, Why did that happen? 

514
00:29:21,080 --> 00:29:22,560
Why did that happen? 
Why did that happen? 

515
00:29:22,560 --> 00:29:24,080
OK, how did that work? 
How does that work? 

516
00:29:24,080 --> 00:29:26,800
Why did that happen? 
You can reprogram yourself just 

517
00:29:26,800 --> 00:29:28,200
like you can reprogram this 
iPhone. 

518
00:29:28,320 --> 00:29:30,360
You can reprogram your belief 
systems. 

519
00:29:30,360 --> 00:29:33,160
You can change what you say, 
think, do, feel and believe. 

520
00:29:33,880 --> 00:29:36,040
You can change where you invest 
your time, effort and money. 

521
00:29:37,160 --> 00:29:39,600
You can change the person's 
places, things and ideas you 

522
00:29:39,600 --> 00:29:42,200
surround yourself with. 
And that's all I do in my 

523
00:29:42,200 --> 00:29:44,320
coaching. 
I I help people come to me for 

524
00:29:44,320 --> 00:29:47,280
what they want, which is a goal.
What they really need is to 

525
00:29:47,280 --> 00:29:49,400
reprogram themselves because 
they don't understand 

526
00:29:49,400 --> 00:29:52,240
themselves, others in the world.
It's like a self driving car 

527
00:29:52,840 --> 00:29:56,520
that doesn't have an accurate 
current location, doesn't have 

528
00:29:56,520 --> 00:30:01,120
an accurate destination location
and doesn't have accurate data 

529
00:30:01,120 --> 00:30:05,360
on the terrain. 
So it thinks there's a road, 

530
00:30:05,360 --> 00:30:09,200
it's really a lake and people 
keep driving off a Cliff and 

531
00:30:09,200 --> 00:30:12,680
then blaming the world when in 
reality they think inaccurately.

532
00:30:12,680 --> 00:30:17,520
The majority of our problems in 
humanity, I can give you the 

533
00:30:17,520 --> 00:30:20,200
root cause right now. 
We think inaccurately. 

534
00:30:22,240 --> 00:30:25,760
If you think women don't care 
about height, you're wrong. 

535
00:30:27,240 --> 00:30:29,960
Statistically speaking, the 
majority of them do. 

536
00:30:29,960 --> 00:30:32,240
Trust me, I used to be short. 
You think I look young. 

537
00:30:32,240 --> 00:30:33,520
Now imagine me in high school, 
right? 

538
00:30:34,480 --> 00:30:37,040
If you think women don't care 
about muscular men, you're 

539
00:30:37,040 --> 00:30:40,040
wrong. 
You're inaccurate. 

540
00:30:41,280 --> 00:30:43,760
I can give you 1000. 
We used to put leeches on our 

541
00:30:43,760 --> 00:30:46,040
skin to cure illness. 
We used to think the earth was 

542
00:30:46,040 --> 00:30:47,280
flat. 
Apparently there's some people 

543
00:30:47,280 --> 00:30:48,880
who still do. 
You're wrong. 

544
00:30:48,960 --> 00:30:52,480
And, and the truth is, is 
science and mathematics and 

545
00:30:52,480 --> 00:30:55,400
physics and chemistry and 
biology and Physiology and 

546
00:30:55,400 --> 00:30:58,680
psychology and neuroscience, 
these are sciences that help us 

547
00:30:58,680 --> 00:31:03,080
understand the human condition. 
All of AI is built on how the 

548
00:31:03,080 --> 00:31:05,960
brain works. 
Machine learning is built on 

549
00:31:05,960 --> 00:31:09,720
human beings. 
It's we understand ourself, 

550
00:31:09,720 --> 00:31:12,040
others in the world. 
We, we've learned how dolphins 

551
00:31:12,040 --> 00:31:14,720
work and how their brains are 
different than other mammals and

552
00:31:14,720 --> 00:31:16,960
prefrontal cortex and 
dorsolateral and all the stuff. 

553
00:31:18,040 --> 00:31:22,800
The point is, is you can learn 
about yourself, others in the 

554
00:31:22,800 --> 00:31:25,640
world, and when you do, you'll 
think more accurately. 

555
00:31:25,720 --> 00:31:27,760
And when you think more 
accurately you can make better 

556
00:31:27,760 --> 00:31:29,120
choices. 
And when you make better 

557
00:31:29,120 --> 00:31:30,920
choices, your life will be 
better. 

558
00:31:31,040 --> 00:31:34,280
Statistically. 
No one's perfect, but I can make

559
00:31:34,280 --> 00:31:36,760
way better choices. 
I'm 36. 

560
00:31:37,360 --> 00:31:39,200
Do you? 
I'm Allen version 3.6. 

561
00:31:40,560 --> 00:31:45,040
Allen version 3.7 is going to be
way better, but Allen version 

562
00:31:45,040 --> 00:31:48,080
3.6 would wipe the walls with 
Allen 2.6. 

563
00:31:48,280 --> 00:31:52,440
Wouldn't even be close. 
It would be comical, yeah. 

564
00:31:52,440 --> 00:31:55,800
And then Alan 2.6 would wipe the
walls with Alan 1.6. 

565
00:31:57,160 --> 00:32:01,320
When I was 16, I was an idiot, 
right? 

566
00:32:01,720 --> 00:32:05,440
And not statistically for 16. 
If you compare me to other 16 

567
00:32:05,440 --> 00:32:07,960
year olds, I was probably very 
bright compared to me now. 

568
00:32:08,160 --> 00:32:12,720
No, absolutely last thing. 
And then I'll get off the 

569
00:32:12,720 --> 00:32:16,160
soapbox in in my speeches, I 
always say everyone think of 

570
00:32:16,160 --> 00:32:20,240
something really dumb they did 
in high school and everyone 

571
00:32:20,440 --> 00:32:22,880
hands go up. 
Who else can think of something 

572
00:32:22,880 --> 00:32:24,000
really dumb they did in high 
school? 

573
00:32:24,160 --> 00:32:29,440
And they're like every hand goes
up And I go, OK, you would 

574
00:32:29,440 --> 00:32:31,240
probably never do that again 
now, right? 

575
00:32:31,480 --> 00:32:34,400
And they would absolutely not. 
I said why? 

576
00:32:35,800 --> 00:32:40,960
They said because now you are 
more aware of the long term 

577
00:32:40,960 --> 00:32:42,960
consequences of that terrible 
decision. 

578
00:32:42,960 --> 00:32:49,760
Why you've learned Human beings 
are learning machines. 

579
00:32:49,760 --> 00:32:52,600
When I first came into the 
podcast space, I was so fucking 

580
00:32:52,600 --> 00:32:55,320
naive. 
I didn't know how it really 

581
00:32:55,320 --> 00:32:58,080
worked. 
Now I know how it really works. 

582
00:32:58,080 --> 00:33:01,360
So now I can win. 
It's like, if you don't know the

583
00:33:01,360 --> 00:33:03,440
rules of basketball, you're 
going to suck at basketball. 

584
00:33:04,600 --> 00:33:06,800
If you don't know how to play 
chess, you're going to suck at 

585
00:33:06,800 --> 00:33:10,800
playing chess. 
And so you have to learn the 

586
00:33:10,800 --> 00:33:13,360
game of life. 
You can't just learn chess and 

587
00:33:13,360 --> 00:33:14,680
basketball. 
You got to learn the game of 

588
00:33:14,680 --> 00:33:15,920
life. 
You got to learn the human 

589
00:33:15,920 --> 00:33:17,360
condition. 
You got to learn human beings. 

590
00:33:17,360 --> 00:33:20,400
You got to learn what people 
filter when they say things. 

591
00:33:20,400 --> 00:33:22,960
You got to learn the three 
layers of the ego. 

592
00:33:22,960 --> 00:33:25,440
You got to learn productivity 
and goal setting and how it all 

593
00:33:25,440 --> 00:33:27,680
works, and motivation, intrinsic
and extrinsic. 

594
00:33:27,680 --> 00:33:30,360
You've got to learn as much as 
humanly possible in the 

595
00:33:30,360 --> 00:33:31,680
direction of your goals and 
dreams. 

596
00:33:31,880 --> 00:33:37,520
Yeah, lots of food for fat. 
I'll leave it for the audience 

597
00:33:37,520 --> 00:33:40,000
to process. 
And of course, definitely, we 

598
00:33:40,000 --> 00:33:42,560
are going to have you back for 
the hat trick, right? 

599
00:33:42,920 --> 00:33:46,120
I'm really intrigued to know 
what number that would be. 

600
00:33:46,160 --> 00:33:49,720
Butter, before I let you go, let
me put you through the round of 

601
00:33:49,720 --> 00:33:52,640
fire. 
That's the quick fire round the 

602
00:33:52,640 --> 00:33:54,920
number 11 book every high 
achiever. 

603
00:33:54,920 --> 00:34:01,120
Personality by Steven Pinker. 
Steven Pinker interesting #2 

604
00:34:01,320 --> 00:34:03,920
What's 1 morning ritual you 
never skip? 

605
00:34:06,080 --> 00:34:09,080
What's the biggest myth of our. 
Biggest myth about productivity 

606
00:34:09,080 --> 00:34:12,000
is that it isn't everything it 
is. 

607
00:34:12,000 --> 00:34:15,400
It is the base of success. 
It's the it's the core of 

608
00:34:15,400 --> 00:34:17,120
success and people don't realize
that. 

609
00:34:18,840 --> 00:34:23,320
I always tell people something 
TVT doesn't necessarily generate

610
00:34:23,320 --> 00:34:25,800
productivity. 
Like if you're if you have a 

611
00:34:25,800 --> 00:34:28,719
farm and you don't generate any 
produce, you don't have anything

612
00:34:28,719 --> 00:34:29,800
to sell. 
You are. 

613
00:34:30,280 --> 00:34:33,159
Your success in the economy is 
based on what you produce in the

614
00:34:33,159 --> 00:34:34,960
economy, and people don't 
realize that. 

615
00:34:37,159 --> 00:34:40,840
Yeah, but what's your favorite 
tool or favorite app for staying

616
00:34:40,960 --> 00:34:44,480
organized? 
Oh shit, that. 

617
00:34:47,159 --> 00:34:52,280
Is talent and of course, the 
very last one. 

618
00:34:52,400 --> 00:34:57,280
What's your ultimate mantra for 
moving from I can't to I Will? 

619
00:34:59,120 --> 00:35:04,120
Contemplating the alternative, 
the alternative is be less. 

620
00:35:04,560 --> 00:35:08,200
The alternative is regret. 
The alternative is don't be able

621
00:35:08,200 --> 00:35:11,120
to say you gave it all you had 
and did all you had with. 

622
00:35:11,200 --> 00:35:13,880
I want to be able to say I did 
all I could with all I had, and 

623
00:35:13,880 --> 00:35:15,680
there was a time in my life 
where I couldn't say that. 

624
00:35:18,680 --> 00:35:25,120
Wow you know for me I draw to my
faith my favorite Bible verses 

625
00:35:25,120 --> 00:35:28,640
Philippines chapter 4 verse 13 I
can do all things true crisis 

626
00:35:28,640 --> 00:35:33,120
strengthens me. 
I love I love that one like it 

627
00:35:33,120 --> 00:35:35,960
has always kept me going. 
I can't do all things like the 

628
00:35:36,000 --> 00:35:38,880
impossible is nothing. 
You know doubt me out your own. 

629
00:35:38,880 --> 00:35:41,680
Impossible is I'm possible and 
in everything. 

630
00:35:41,880 --> 00:35:44,680
This iPhone was at one point 
impossible. 4 minute mile was at

631
00:35:44,680 --> 00:35:47,360
one point impossible. 
The Internet and stream yard in 

632
00:35:47,360 --> 00:35:49,440
Riverside were at one point 
impossible. 

633
00:35:50,080 --> 00:35:51,680
None of this existed at one 
point. 

634
00:35:51,680 --> 00:35:56,520
So what else can we do right? 
Speaking of Riverside, shout out

635
00:35:56,520 --> 00:35:59,000
to Riverside. 
I I love something about them, 

636
00:35:59,000 --> 00:36:00,720
right? 
They actually very much aligned 

637
00:36:00,720 --> 00:36:04,120
with a lot of the discussion 
points we've had today. 

638
00:36:04,120 --> 00:36:07,720
And that's about improvement. 
You notice they keep improving 

639
00:36:08,360 --> 00:36:10,640
the service offerings and of 
course, keep moving things 

640
00:36:10,640 --> 00:36:12,920
around, new tools, new AI 
features. 

641
00:36:13,320 --> 00:36:17,800
No shout out to you guys. 
And of course, we've come to the

642
00:36:17,800 --> 00:36:21,960
end of the podcast today and 
well, shout out to you, Alan, 

643
00:36:22,840 --> 00:36:24,840
but you want to leave a shout 
out to anybody. 

644
00:36:24,840 --> 00:36:26,920
People you surround yourself 
with matter. 

645
00:36:26,920 --> 00:36:29,040
Goals you choose in advance 
matters. 

646
00:36:29,040 --> 00:36:31,400
People say it's about the 
journey, but the destination you

647
00:36:31,400 --> 00:36:34,600
choose in advance matters. 
The destination you choose in 

648
00:36:34,600 --> 00:36:37,120
advance dictates the journey. 
I drove across the country in my

649
00:36:37,120 --> 00:36:38,760
early 20s. 
That was a very different 

650
00:36:39,160 --> 00:36:41,480
experience than driving 30 
minutes. 

651
00:36:41,520 --> 00:36:45,720
S Make sure you aim high, make 
sure you work on yourself belief

652
00:36:45,720 --> 00:36:48,760
Make sure you stay humble. 
Make sure you stay driven. 

653
00:36:49,080 --> 00:36:51,600
Make sure the haters Dr. you and
motivate you. 

654
00:36:53,080 --> 00:36:55,640
Get out there and and see what 
you can become. 

655
00:36:55,880 --> 00:36:58,600
It's you, it's his love and 
respect. 

656
00:36:58,600 --> 00:37:03,120
And of course, to the audience, 
please do the right thing. 

657
00:37:03,160 --> 00:37:08,200
Like, comment, share, and keep 
supporting the great work that 

658
00:37:08,200 --> 00:37:11,760
we're doing. 
And from me to you guys, please 

659
00:37:12,000 --> 00:37:14,000
always go for something in your 
lives. 

660
00:37:14,280 --> 00:37:18,920
Always go for something and of 
course my mantra is conceive, 

661
00:37:18,920 --> 00:37:22,800
believe, strive to thrive and of
course achieve until I come your

662
00:37:22,800 --> 00:37:26,840
way again as the out of trouble 
and keep flying high. 

663
00:37:27,320 --> 00:37:29,560
It says goodbye for me. 
And of course, from Alan 

664
00:37:29,560 --> 00:37:30,920
Lazarus, it's also.
