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So how does artificial 
intelligence fit into your 

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philosophy of destruction now? 
Is it a tool? 

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Is it a threat? 
Is it a mirror? 

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Is it an amplifier? 
And what brilliant strategies 

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can leaders for leadership in 
this age and time, you know, 

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adopt using artificial 
intelligence to achieve progress

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for their teams, the 
organizations, and of course, in

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their personal life? 
Before we dive back into today's

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00:00:27,520 --> 00:00:29,520
conversation, I want to share 
something important this 

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episode. 
A pay partnership with Better 

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leader and entrepreneur that 

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life can sometimes feel 
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Once again, this is a paid 

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partnership with Better Help, 
and I encourage you to take that

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first step. 
If you've been thinking about 

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it, sometimes the best 
investment you can make ease in 

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yourself. 
Welcome to the King Dems 

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00:01:44,440 --> 00:01:47,760
podcast, where we share the 
stories of extraordinary people 

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and dissect hot, relevant topics
that shape our world. 

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From visionary leaders to 
trailblazing creatives, we 

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uncover the mindset, strategy, 
and grit behind greatness. 

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Whether it's business, culture, 
or personal growth, we ask the 

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real questions. 
This isn't just conversation, 

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it's transformation. 
The Kingdom's podcast. 

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Your next breakthrough starts 
here. 

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Music licensing reimagined. 
Your live, ladies and gentlemen,

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you once again welcome to the 
Kingdom's podcast and diagram 

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00:02:19,280 --> 00:02:23,800
for CFO and today Champions. 
Welcome back. 

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00:02:24,160 --> 00:02:27,720
If you caught our first 
conversation with Ted Santos, 

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you know he is not your typical 
strategist. 

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He's a leadership disruptor who 
believes the key to growth lies 

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in creating problems 
intentionally. 

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Today, we dive even deeper into 
the disruptive leadership model,

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how it transforms CEOs, 
Rishabh's company culture and 

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specs, exponential 
breakthroughs. 

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Buckle up, this episode will 
challenge how you think about 

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leadership forever. 
Let's get right in a rumble. 

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Introduce them first. 
Fight out of the blue corner. 

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A leadership coach with multiple
years of experience. 

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His name is the one, the only 
Ted, Teddy, no Pendergrass, 

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Santos and each DZ out of the 
red corner. 

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A cohost, the world's best sales
and marketing expert in the 

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world. 
Noel, let us go. 

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I'll give it over to the cohost.
Ted, thanks so much for joining 

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us again on another episode. 
Your first episode was 

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incredible, talking about 
paradigm shifting for entire 

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businesses. 
Like I said before, and I'll say

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it again, it's just such a 
monumental skill and such an 

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essential part of leadership 
through any type of corporate 

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business. 
But even as individuals, it's 

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something that we all need to 
take to heart and bring into our

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daily practice when it comes to 
the stories that we're telling 

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ourselves. 
So you practice breaking apart 

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the science of creating 
problems. 

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You've said if a CEO isn't 
creating problems that they 

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should be retrained, and you 
specifically talk about the 

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ability of CEOs to create 
problems and create chaos in 

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their businesses in order to 
move through these paradigms. 

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That's a very, very bold take 
when we are so excited to dive 

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in with you. 
What kind of problems should 

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leaders be creating and how? 
I know you've mentioned in your 

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last episode that they shouldn't
be avoiding chaos and that it's 

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actually about running straight 
through it. 

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Does that involve that chaos 
turning destructive, or is it 

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about alchemizing it into 
another way? 

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Kind of two questions there for 
you. 

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So you said the nice version 
first. 

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Thanks for inviting me back. 
It's my pleasure to be here a 

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second time. 
It's an honor. 

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So thank you. 
And for two, yes, I said if your

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CEO is not creating problems, 
they should be retrained. 

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But I also said they should be 
fired or retrained. 

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Since most break breakthrough 
initiatives fail in 

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organizations. 
There's a good chance they fail 

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because they become chaotic and 
people are not trained to be 

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able to navigate or manage 
themselves in the face of chaos.

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So the punch line in the last 
video was chaos is not chaos. 

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It's how you see yourself and 
how you see what's occurring. 

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So something happens and your 
interpretation is this is chaos,

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I need to get away from it. 
And that's when it becomes 

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destructive. 
It becomes something you want to

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get away from. 
So we've talked about Steve Jobs

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and how I'll give a different 
example. 

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There's a story of Steve Jobs 
going to Xerox Park and he comes

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back to Apple and he goes to his
head of product development and 

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says, look, I want you to make 
me a device. 

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And it should have this kind of 
functionality. 

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It should be about this size and
I need this, you know, done 

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soon. 
The guy see. 

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So he walks into a guy's office 
and and makes this request. 

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And I saw the interview, and the
guy says the first thing he 

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thought was, what was Steve 
smoking today? 

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He must be high. 
He's asking me to do something 

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that makes no sense. 
And he said after he had that 

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whole conversation with himself,
the next thing he said is, well,

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I have a job, I guess I better 
get to work. 

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So he went to a drugstore, and 
he started looking for things 

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that would help him create what 
fulfills Steve's request. 

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Do you guys have any idea what 
that innovation, what the item 

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was that Steve Jobs asked him to
make? 

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No, I. 
Need to maybe to put a phone or 

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put a computer into a phone 
possibly. 

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No, it was this. 
The wireless mouse. 

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Not wireless. 
It was the first mouse. 

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It was made of wood. 
So the guy, he had no idea. 

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So the Xerox, they had a 
division called Xerox Parc, 

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which which was responsible for 
many innovations and they just 

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didn't know how to market it. 
So Steve Jobs went there, took a

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tour, came back and he had, he 
couldn't show the guy the mouse.

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He had to abstractly describe it
and say, I wanted to have this 

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kind of functionality. 
And the guy had to take that 

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abstraction and then turn it 
into something physical. 

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And so it was it was that he 
basically created a problem. 

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And as and as the guy in the 
interview is saying, his first 

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thought was Steve Jobs must be 
high. 

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Like, he must have smoked some 
great stuff. 

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But so this can happen in your 
organization when you create 

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problems that people are like, 
oh, you're asking me to do 

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something that makes no sense. 
Maybe you're high. 

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This is a stupid idea. 
No one's ever done it. 

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And I've even seen it with 
employees saying, why are you 

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asking me to do this? 
This makes no sense. 

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And then after this guy 
finishes, he's got the first 

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mouse for Apple and it was made 
of wood. 

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And Steve Jobs didn't want it to
do exactly what Xerox did. 

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So it had no right and left 
click it. 

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I think it just had one like we 
still see today. 

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So this is one of the challenges
that people have to deal with. 

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So in the case of Apple, the guy
was able to, after he finished 

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criticizing and doubting this 
being a good idea, he went and 

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did his job and it was a 
successful start. 

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He actually put them on the path
of creating a mouse. 

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So this is what happened so 
often. 

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And if you as the leader, if 
you're having those 

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conversations with yourself and 
saying, wow, this is this is a 

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crazy idea. 
I don't think I'm ready. 

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My people are not ready. 
I don't think it's the right 

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time. 
How we're going to do it. 

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If if you're just stuck with all
these questions, then it will 

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never launch, You know, just 
like sending a man to the moon. 

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If we just thought it was a 
stupid idea, we would have never

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launched a rocket into space, 
nothing. 

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So that's one of the things. 
So sometimes these ideas seem 

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crazy initially, but when 
they're done and it's like, wow,

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computer mouse is just a common,
no one even thinks about it 

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being a big deal, but it was a 
big deal on that day until it 

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was done. 
And so if if you're stuck with 

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these limiting, limiting 
beliefs, then it can, it can be 

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chaos that crashes and burns and
nothing comes out of it. 

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Yeah, I 100% agree with that. 
It's so funny how many 

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inventions that we don't think 
about because they're so common 

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now in our world right now that 
we don't understand how big of a

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deal it was or what type of 
crack we think someone was 

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smoking when they came up with 
an idea. 

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And it's wild right now. 
And I think that's a really 

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amazing insight for a lot of 
leaders, entrepreneurs, and a 

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lot of people that tune into our
audience. 

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Because right now, even moving 
through generative AI, we're 

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kind of at the beginning of it 
being public knowledge and 

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public information and us really
building these systems that can 

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be world, world impacting and 
world changing. 

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A lot of them probably have 
similar ideas that seem so 

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00:10:18,520 --> 00:10:22,200
insane with something so simple,
so I think that's just such a 

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00:10:22,200 --> 00:10:24,960
great insight. 
Are there any notes you happen 

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00:10:24,960 --> 00:10:29,000
to have on this type of 
structure that include anything 

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like strategic tension or this 
kind of sounds like an oxymoron,

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00:10:35,160 --> 00:10:40,040
but controlled disruption or 
growth catalysts kind of through

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this process? 
I know that we're speaking about

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chaos, which sounds like 
something very uncontrolled, but

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is there some part of your 
system when you're working with 

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00:10:49,640 --> 00:10:53,200
these teams that you do it in a 
controlled manner? 

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00:10:53,760 --> 00:10:57,880
So when you're looking to create
breakthroughs, which can a lot 

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00:10:57,880 --> 00:11:02,000
of times be a paradigm shift, 
using the old paradigm to 

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00:11:02,000 --> 00:11:05,840
understand the new paradigm 
could create a lot of chaos. 

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00:11:06,440 --> 00:11:09,280
And that's where it sounds crazy
and doesn't make sense. 

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00:11:09,280 --> 00:11:12,520
I say control is a myth. 
It doesn't even make sense to 

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00:11:12,520 --> 00:11:17,720
talk about trying to control 
anything because people can't 

201
00:11:17,720 --> 00:11:20,960
even control what they think. 
Like if I were to say think 

202
00:11:20,960 --> 00:11:24,200
nothing right now, whether it's 
the two of you or someone 

203
00:11:24,200 --> 00:11:27,680
listening, to be able to just 
think nothing like turning off a

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00:11:27,680 --> 00:11:31,200
light switch without seeing 
pictures, without hearing words,

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00:11:31,200 --> 00:11:33,280
nothing. 
There are very few people who 

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00:11:33,280 --> 00:11:36,400
will do that very well. 
Which there there you go that 

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00:11:36,400 --> 00:11:38,360
shows you can't even control 
what you think. 

208
00:11:38,520 --> 00:11:40,840
So why are you trying to control
anything else? 

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00:11:41,000 --> 00:11:45,520
So how do you manage yourself in
the face of when things are not 

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00:11:45,520 --> 00:11:49,480
going the way you want them to 
go and not being stuck with, I 

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00:11:49,480 --> 00:11:51,360
think we may have talked about 
identity. 

212
00:11:51,360 --> 00:11:56,240
So people have an identity and 
that identity really informs you

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00:11:56,240 --> 00:11:58,360
about what you can and cannot 
think. 

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00:11:58,600 --> 00:12:00,760
Like. 
People like me don't think like 

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00:12:00,760 --> 00:12:03,520
that We don't speak that way. 
We don't do things like that. 

216
00:12:03,520 --> 00:12:07,840
And that you end up pigeonholing
yourself, which then creates all

217
00:12:07,840 --> 00:12:11,440
these blind spots and limiting 
beliefs that seem like reality, 

218
00:12:11,840 --> 00:12:15,280
except that was an identity that
even existed before you were 

219
00:12:15,280 --> 00:12:16,880
born. 
And you're living like it's the 

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00:12:16,880 --> 00:12:20,080
fact of life and you have no way
out of it. 

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00:12:20,080 --> 00:12:24,800
So there becomes this automatic.
It's, I hate to say this, it's 

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00:12:24,800 --> 00:12:28,560
like human beings respond like 
robots. 

223
00:12:28,720 --> 00:12:32,240
There's a certain thing that 
occurs like a stimulus and you 

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00:12:32,240 --> 00:12:35,280
have this automatic response. 
Like there are certain words 

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00:12:35,280 --> 00:12:38,520
that you can say to people 
depending on what country you're

226
00:12:38,520 --> 00:12:41,920
in, what culture, and they have 
an automatic response. 

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00:12:41,920 --> 00:12:45,320
Like they don't even really know
why they respond that way with 

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00:12:45,320 --> 00:12:48,000
that's what was given to them. 
You're supposed to respond to 

229
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that this way. 
In my, in my book, even though 

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my book is, is technically not 
about business. 

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I talk about, I give a scenario 
in the book and I I ask, there 

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are women who are basically 
interviewing me. 

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And I asked if you've been in a 
relationship for two years and 

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00:13:04,760 --> 00:13:08,280
everything is going well. 
And the guy comes home and he 

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00:13:08,280 --> 00:13:12,720
has a dozen roses and he opens a
little box that has A2 carat 

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emerald shaped diamond ring in 
it. 

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00:13:14,680 --> 00:13:16,840
It's flawless. 
How are you going to feel? 

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You're going to be upset, you're
going to be angry. 

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00:13:19,640 --> 00:13:22,800
Like how would you feel Noella, 
if the guy you've been seeing 

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00:13:22,800 --> 00:13:25,920
for two years comes home? 
Dozen roses, little box. 

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00:13:25,920 --> 00:13:30,640
He opens in a nice shiny 2 carat
emerald shaped diamond ring. 

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00:13:30,640 --> 00:13:32,360
It's beautiful. 
And. 

243
00:13:32,400 --> 00:13:35,960
It's for you, right? 
But OK, so now here's the 

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question. 
If he comes home with a dozen 

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dandelions and he gets a rock in
a yard about the size of A2 

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00:13:44,640 --> 00:13:48,080
carat ring, and he wraps it in 
some metal and opens the box and

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00:13:48,080 --> 00:13:49,680
presents it to you, how you 
going to feel? 

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00:13:49,680 --> 00:13:51,800
Offended. 
OK. 

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00:13:52,440 --> 00:13:56,080
Now, which is actually a really 
good example because that's. 

250
00:13:57,320 --> 00:14:01,080
In both cases, he presented 
flowers in a rock and one you're

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00:14:01,080 --> 00:14:02,920
happy and the other one you're 
offended. 

252
00:14:03,080 --> 00:14:05,200
Why? 
Like who told you you should be 

253
00:14:05,200 --> 00:14:07,480
offended or happy? 
Strictly due to the 

254
00:14:07,480 --> 00:14:11,680
association's based off of the 
labeling that we subscribe to 

255
00:14:11,920 --> 00:14:15,600
associated with proposals, 
engagement and romance. 

256
00:14:15,680 --> 00:14:19,440
And we build an entire identity 
around that, and we're locked in

257
00:14:19,440 --> 00:14:22,040
and nothing can exist outside of
that, right? 

258
00:14:23,520 --> 00:14:26,120
A dozen dandelions, like I don't
want that. 

259
00:14:26,320 --> 00:14:28,440
A rock in the yard. 
Go away. 

260
00:14:28,560 --> 00:14:32,840
You don't love me. 
It's almost like it's really 

261
00:14:32,840 --> 00:14:35,200
like a machine. 
It's a automatic response. 

262
00:14:35,280 --> 00:14:37,120
Yeah, I think that's really 
powerful. 

263
00:14:37,200 --> 00:14:39,520
We actually had a conversation 
in AI earlier. 

264
00:14:39,520 --> 00:14:44,880
We actually had an extensive 
conversation about kind of about

265
00:14:44,880 --> 00:14:47,480
identity and kind of about 
labeling. 

266
00:14:47,720 --> 00:14:52,200
But one of the, it reminds me of
just when you're speaking about 

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00:14:52,200 --> 00:14:55,640
identities and how we just 
assume automatic nature or 

268
00:14:55,640 --> 00:15:00,960
automatic actions or maybe 
workflows or schedules or really

269
00:15:00,960 --> 00:15:03,280
anything based off the labels 
that we put on ourselves. 

270
00:15:03,320 --> 00:15:04,960
I'm a mother. 
So it just reminded me 

271
00:15:05,000 --> 00:15:07,640
immediately of even just a term 
of mother. 

272
00:15:07,720 --> 00:15:10,760
And like what we assume that 
means, you know, which a lot of 

273
00:15:10,760 --> 00:15:15,320
times is overworking exhaustion,
you know, self neglect, things 

274
00:15:15,320 --> 00:15:17,520
like that. 
And those are natural. 

275
00:15:17,520 --> 00:15:21,000
Like women naturally take on 
those types of trades just based

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00:15:21,000 --> 00:15:22,520
off of the label and the 
assumption. 

277
00:15:22,520 --> 00:15:24,960
So amazing, amazing insights for
sure. 

278
00:15:24,960 --> 00:15:28,240
And when it comes to 
relationships, like we've 

279
00:15:28,240 --> 00:15:31,720
mentioned before, even though 
your book isn't necessarily just

280
00:15:31,720 --> 00:15:35,480
about business, we are the 
extent of our relationships and 

281
00:15:35,480 --> 00:15:38,560
the identities we put on 
ourself, they go far beyond just

282
00:15:38,560 --> 00:15:40,800
the relationships we hold with 
each other. 

283
00:15:40,800 --> 00:15:43,000
They flood into our work life as
well. 

284
00:15:43,000 --> 00:15:47,040
And we are essentially made-up 
of the people we spend the most 

285
00:15:47,040 --> 00:15:49,840
time with. 
So I think it integrates quite 

286
00:15:49,840 --> 00:15:51,920
perfectly. 
I think what we want to talk 

287
00:15:51,920 --> 00:15:57,920
about next is the psychology of 
disruption. 

288
00:15:58,120 --> 00:16:01,000
And I think AI is going to go go
into that with us. 

289
00:16:01,000 --> 00:16:04,520
So I'll address, but I want to 
address something you said you 

290
00:16:04,560 --> 00:16:06,400
you said being a mother and 
burnout. 

291
00:16:06,440 --> 00:16:10,880
It's because the prevailing 
conversation in society is how 

292
00:16:11,120 --> 00:16:14,840
people get they're so burnt out.
And that was the word after 

293
00:16:14,840 --> 00:16:18,560
COVID, people are burnt out. 
If you listen to what you said, 

294
00:16:18,720 --> 00:16:23,200
there is this conversation that 
people, both men and women, 

295
00:16:23,680 --> 00:16:27,320
women especially, are listening 
to that says, as a mother, if I 

296
00:16:27,320 --> 00:16:29,200
do all these things, I'm going 
to be burnt out. 

297
00:16:29,200 --> 00:16:32,680
And what do you think happens if
you keep telling yourself you're

298
00:16:32,680 --> 00:16:35,600
going to be burnt out? 
And so I'm saying that happens 

299
00:16:35,600 --> 00:16:39,920
in the workforce, people, we 
give people license and 

300
00:16:39,920 --> 00:16:42,280
permission to be burnt out even 
though they're not. 

301
00:16:42,280 --> 00:16:45,200
But we keep, it's almost like 
we're marketing burnout. 

302
00:16:45,280 --> 00:16:48,400
We're marketing it to mothers, 
we're marketing it to people in 

303
00:16:48,480 --> 00:16:51,800
in the business world. 
And now people can justify and 

304
00:16:51,800 --> 00:16:54,200
say, well, I'm only human. 
But see, this is we're going 

305
00:16:54,200 --> 00:16:56,720
back to an identity. 
People don't create their 

306
00:16:56,720 --> 00:16:59,160
identity. 
They're given their identity and

307
00:16:59,160 --> 00:17:01,880
they accept it. 
So, you know, it's interesting 

308
00:17:01,880 --> 00:17:05,280
how I, I've said to you, I lived
in the Belize in the jungle with

309
00:17:05,280 --> 00:17:07,560
mine, Indians, no electricity or
running water. 

310
00:17:07,680 --> 00:17:11,160
And you can see how the 
conversations in it in the 

311
00:17:11,160 --> 00:17:15,960
village with 329 people creates 
one kind of identity, but it's 

312
00:17:17,400 --> 00:17:22,160
those people are not exposed to 
some of the conversations that 

313
00:17:22,160 --> 00:17:24,920
exist in New York City. 
But if someone from New York 

314
00:17:24,920 --> 00:17:27,800
goes there and introduces those 
conversations. 

315
00:17:27,800 --> 00:17:31,600
And I, I saw that happen. 
One of the daughters with the in

316
00:17:31,600 --> 00:17:33,960
the family I stayed with, she 
said, oh, I want to live in New 

317
00:17:33,960 --> 00:17:36,320
York because everyone in New 
York is rich. 

318
00:17:36,480 --> 00:17:40,760
And she believed that. 
So she'll go to New York and 

319
00:17:40,760 --> 00:17:44,000
expect to be rich. 
I, I don't know the basis. 

320
00:17:44,040 --> 00:17:46,520
You know what, there's this 
automatic conversation. 

321
00:17:46,760 --> 00:17:49,720
And she would have this identity
based around New York. 

322
00:17:49,720 --> 00:17:52,520
But living where she lived, she 
thought it was horrible and 

323
00:17:52,520 --> 00:17:54,400
terrible. 
And there are probably lots of 

324
00:17:54,400 --> 00:17:56,880
people in New York who would 
love to live in clean air, 

325
00:17:57,040 --> 00:18:00,040
clean, clean water and, you 
know, all that stuff. 

326
00:18:00,200 --> 00:18:03,400
You know they work hard to 
become really rich so they can 

327
00:18:03,400 --> 00:18:05,280
buy a place where she lives, 
right? 

328
00:18:05,760 --> 00:18:07,360
Right. 
She's trying to go to New York 

329
00:18:07,360 --> 00:18:12,520
to become rich. 
So, so so I'm saying that 

330
00:18:12,520 --> 00:18:15,440
burnout is really given to 
people. 

331
00:18:15,440 --> 00:18:18,200
It becomes part of an identity. 
It's a part of a mother's 

332
00:18:18,200 --> 00:18:19,960
identity. 
If I do all these things, I'm 

333
00:18:19,960 --> 00:18:22,680
burnt out. 
And but then you see people 

334
00:18:22,680 --> 00:18:26,080
working on something like look 
at a professional athlete, you 

335
00:18:26,080 --> 00:18:29,040
rarely hear about athletes 
burning out. 

336
00:18:29,160 --> 00:18:31,640
You know, in our last video I 
talked about you saying Bolt 

337
00:18:31,800 --> 00:18:34,920
training so hard he vomited. 
The same with Arnold 

338
00:18:34,920 --> 00:18:38,200
Schwarzenegger. 
He won Mr. Universe 7 times and 

339
00:18:38,200 --> 00:18:40,800
you didn't hear him saying, oh 
man, I don't think I'm going to 

340
00:18:40,800 --> 00:18:43,440
be winning this year because I'm
burnt out. 

341
00:18:43,440 --> 00:18:45,600
I've been training so hard I 
vomit. 

342
00:18:45,760 --> 00:18:49,160
The guy wins. 
So people, part of what I I want

343
00:18:49,160 --> 00:18:53,400
people to understand is how you 
manage yourself in chaos is 

344
00:18:53,400 --> 00:18:57,640
correlated with these automatic 
conversations, these automatic 

345
00:18:57,640 --> 00:19:01,160
limiting beliefs of already 
knowing if something is good or 

346
00:19:01,160 --> 00:19:04,760
bad before. 
Like knowing that the diamond is

347
00:19:04,760 --> 00:19:10,280
better than the rock from the 
yard, you already know it before

348
00:19:10,280 --> 00:19:13,800
it even is presented. 
And so people, people know 

349
00:19:13,800 --> 00:19:16,560
they're going to be burnt out 
before they're even burnt out. 

350
00:19:16,760 --> 00:19:19,760
And then they can justify why 
they quit and say, well, I'm 

351
00:19:19,760 --> 00:19:21,480
only human. 
And that's one of the best 

352
00:19:21,480 --> 00:19:23,760
justifications. 
I'm only human. 

353
00:19:24,000 --> 00:19:26,920
What do you want from me? 
And so that's what can happen in

354
00:19:26,920 --> 00:19:30,800
the face of of chaos. 
So now you're asking me about 

355
00:19:30,800 --> 00:19:33,320
AI. 
That can be a big conversation. 

356
00:19:33,960 --> 00:19:38,360
I am AI. 
I just want to mention one more 

357
00:19:38,360 --> 00:19:41,160
thing I actually want to expand 
a little bit because the 

358
00:19:41,160 --> 00:19:44,680
conversation me and Adam Mulla 
had earlier in private was 

359
00:19:44,680 --> 00:19:47,920
primarily around the fact that 
most people cannot control their

360
00:19:47,920 --> 00:19:50,280
thoughts. 
And I, when you're speaking 

361
00:19:50,280 --> 00:19:54,000
about how we take these 
assumptions automatically, it's 

362
00:19:54,000 --> 00:19:57,840
really interesting just how all 
day, every day, whether it's in 

363
00:19:57,840 --> 00:20:01,320
our culture, at work, at school.
On the train, on the bus, 

364
00:20:01,320 --> 00:20:03,160
wherever we're at, or on social 
media. 

365
00:20:03,160 --> 00:20:07,240
Especially on social media, 
we're constantly bombarded with 

366
00:20:07,440 --> 00:20:12,800
thousands of pieces of stimuli 
that we automatically agree to. 

367
00:20:12,920 --> 00:20:17,480
So it's almost like every piece 
of stimuli is an opportunity for

368
00:20:17,480 --> 00:20:21,680
us to agree with something and 
put it on our identity 

369
00:20:21,680 --> 00:20:24,000
subconsciously, even if we don't
realize it. 

370
00:20:24,080 --> 00:20:27,920
So by the time we get to the 
point where we're pigeon holder,

371
00:20:28,400 --> 00:20:32,160
pigeon holed ourselves into 
something like, for example, the

372
00:20:32,160 --> 00:20:35,520
identity of the single mother or
example, the identity of the 

373
00:20:35,520 --> 00:20:38,440
burnt out CEO, it's almost like 
tunnel vision. 

374
00:20:38,640 --> 00:20:41,400
You know, there's this tunnel 
vision we can't really see 

375
00:20:41,400 --> 00:20:45,320
outside of those identities. 
So just kind of connecting 

376
00:20:45,480 --> 00:20:47,800
something we talked about 
earlier because I just find it 

377
00:20:47,800 --> 00:20:49,800
so relevant in this 
conversation. 

378
00:20:50,080 --> 00:20:53,720
And it's incredibly important 
because like we're talking about

379
00:20:53,720 --> 00:20:56,160
in paradigms where paradigm 
shifting, we're basically 

380
00:20:56,160 --> 00:20:58,120
talking about not knowing what 
we don't know. 

381
00:20:58,400 --> 00:21:03,880
And when we're constantly making
these thousands upon thousands 

382
00:21:03,920 --> 00:21:06,800
of subconscious agreements 
throughout our life, within our 

383
00:21:06,800 --> 00:21:10,240
culture, through our family, 
friends, teachers, anything 

384
00:21:10,240 --> 00:21:13,320
about ourselves, about our 
identity, how are we supposed to

385
00:21:13,960 --> 00:21:16,760
align? 
Or you know, like you say, we 

386
00:21:16,760 --> 00:21:20,200
can't even have a how for this 
because we've because we've 

387
00:21:20,200 --> 00:21:24,040
already pigeonholed ourselves, 
pigeonholed ourselves into 

388
00:21:24,080 --> 00:21:26,800
whatever labels that we want to 
put on ourselves. 

389
00:21:26,920 --> 00:21:30,960
So I think psychology of 
disruption, I think at a MOLA is

390
00:21:30,960 --> 00:21:34,600
going to take that over and kind
of go into the next segment, OK.

391
00:21:37,840 --> 00:21:40,280
Teddy nuts. 
Teddy Pendergrass. 

392
00:21:40,320 --> 00:21:42,520
All right, I have a couple of 
things to tell you. 

393
00:21:42,520 --> 00:21:44,040
I have a surprise for you 
anyways. 

394
00:21:44,040 --> 00:21:48,040
But before I let the cat out of 
the bag, I need to tell you that

395
00:21:48,240 --> 00:21:52,200
I am actually burnt out. 
I am burnt out by the story you 

396
00:21:52,200 --> 00:21:55,160
told about New York. 
I don't know. 

397
00:21:55,200 --> 00:21:57,560
Who, who, who told that Lady 
about New York? 

398
00:21:57,560 --> 00:21:59,080
Is it the same New York that I 
know? 

399
00:21:59,080 --> 00:22:01,400
The New Yorker, The rats at the 
train station? 

400
00:22:01,640 --> 00:22:03,640
You speak about controlling 
chaos. 

401
00:22:03,640 --> 00:22:06,680
I was doing a very hard job 
controlling the chaos in my 

402
00:22:06,680 --> 00:22:08,240
head. 
That's. 

403
00:22:08,320 --> 00:22:09,800
That's a good way to put it 
right? 

404
00:22:09,800 --> 00:22:11,200
I don't I. 
Don't know what New York you 

405
00:22:11,200 --> 00:22:13,840
guys are talking about. 
I love America. 

406
00:22:13,840 --> 00:22:15,440
Americans, please don't call for
me. 

407
00:22:15,440 --> 00:22:20,800
But New York is not. 
Well, there, there are quite a 

408
00:22:20,800 --> 00:22:24,040
few wealthy people in New York. 
There are there are many. 

409
00:22:24,040 --> 00:22:26,560
Black we talk about clean 
environment. 

410
00:22:26,760 --> 00:22:29,640
I know, I don't think. 
I don't think so. 

411
00:22:29,800 --> 00:22:32,080
I don't think so. 
For the common person, maybe, 

412
00:22:32,240 --> 00:22:34,120
maybe I need to know about a new
New York. 

413
00:22:34,280 --> 00:22:39,000
Maybe there's a New York. 
But the New York that I know is 

414
00:22:39,000 --> 00:22:41,680
not what that person was sold. 
They were sold a dream. 

415
00:22:41,880 --> 00:22:45,680
And it's crazy how people have 
like certain narratives of 

416
00:22:45,680 --> 00:22:49,000
certain places in their heads. 
And yes, same thing as well. 

417
00:22:49,000 --> 00:22:53,040
Like I come from Africa and 
coming to the United Kingdom, I,

418
00:22:53,040 --> 00:22:57,560
I met a lot of people who have a
very crazy false narrative about

419
00:22:57,560 --> 00:22:59,560
Africa. 
And I'm like, what are you 

420
00:22:59,560 --> 00:23:02,000
talking about? 
Like a very big part of 

421
00:23:02,560 --> 00:23:05,360
education is travelling. 
You need to see places for 

422
00:23:05,360 --> 00:23:09,120
yourself to know what they 
really look like. 

423
00:23:09,120 --> 00:23:12,680
And yeah, a lot of people just 
think about the popular places. 

424
00:23:12,680 --> 00:23:16,360
For example, I, I traveled to 
Lithuania and I saw a different 

425
00:23:16,360 --> 00:23:20,280
narrative from what is being 
painted like in, in the Western 

426
00:23:20,280 --> 00:23:22,160
world, like really amazing 
people. 

427
00:23:22,160 --> 00:23:25,440
Even cases like Morocco as well.
I went immediately after the, 

428
00:23:25,600 --> 00:23:28,960
the earthquake, you know, that 
happened there and there was a 

429
00:23:28,960 --> 00:23:33,200
bit of political unrest about 
the, the image that the press we

430
00:23:33,200 --> 00:23:36,000
have painted to the world was 
that, oh, it's a very dangerous 

431
00:23:36,000 --> 00:23:38,800
place. 
You can get killed or I did not 

432
00:23:38,800 --> 00:23:40,800
get killed. 
Anyways, moving on from that. 

433
00:23:40,800 --> 00:23:44,280
So I was just going to, you 
know, open that like people 

434
00:23:44,280 --> 00:23:48,640
think narratives until you get 
into that physical zone. 

435
00:23:48,680 --> 00:23:51,240
And I think you are a person 
that can speak more about that. 

436
00:23:51,240 --> 00:23:54,400
You've been in Costa Rica, 
you've been in a lot of these 

437
00:23:54,800 --> 00:23:56,840
places, right? 
But there was something, and I 

438
00:23:56,840 --> 00:23:58,840
think I did discuss this in 
private with Morena. 

439
00:23:59,240 --> 00:24:03,600
It's crazy how the people with 
the least resources monetary 

440
00:24:03,600 --> 00:24:07,280
wise tend to have the most what 
I say value in terms of 

441
00:24:07,560 --> 00:24:11,280
happiness, pure happiness, and 
they tend to have a better 

442
00:24:11,280 --> 00:24:15,040
quality of life, right? 
So I think you are the best 

443
00:24:15,040 --> 00:24:16,960
person to speak to that. 
Why is that? 

444
00:24:17,120 --> 00:24:20,080
Less money, more happiness, 
better quality of life. 

445
00:24:20,240 --> 00:24:24,480
But with more money, you're 
buying less with more with more 

446
00:24:24,480 --> 00:24:27,400
in the Western world. 
I would have to see. 

447
00:24:27,400 --> 00:24:30,000
I would have to see statistics 
on that. 

448
00:24:30,000 --> 00:24:33,440
I don't know if that's a fact. 
Not sure where you found that. 

449
00:24:34,680 --> 00:24:36,680
That is for bio personal 
research, right? 

450
00:24:37,040 --> 00:24:38,760
That's what I've been able to 
observe, right? 

451
00:24:38,760 --> 00:24:41,160
And I think you should have been
able to observe that, right? 

452
00:24:41,360 --> 00:24:43,640
You see these communities, 
right? 

453
00:24:43,880 --> 00:24:48,920
They're able to self, would I 
say, regulate on like advanced 

454
00:24:48,920 --> 00:24:51,840
communities wherein you spend a 
lot on the police, you spend a 

455
00:24:51,840 --> 00:24:54,360
lot on the emphasis, yet you 
still have cares. 

456
00:24:54,600 --> 00:24:55,960
You still have. 
Yeah. 

457
00:24:55,960 --> 00:24:57,760
So, So what? 
What's happening in the world? 

458
00:24:58,320 --> 00:25:02,120
So boy, this may be disruptive 
what I'm going to say. 

459
00:25:02,360 --> 00:25:05,680
I love disruption. 
Good. 

460
00:25:05,760 --> 00:25:08,480
So when I, when I meet people 
who say they just want to be 

461
00:25:08,480 --> 00:25:11,680
happy, I, I see them as people 
with no ambition. 

462
00:25:13,560 --> 00:25:17,040
Why would you would happiness be
something you're chasing in 

463
00:25:17,040 --> 00:25:19,160
life? 
Why would you think that 

464
00:25:19,160 --> 00:25:22,960
happiness is going to come from 
your environment, whether it's a

465
00:25:22,960 --> 00:25:26,280
clean environment or it's 
whether it's a real jungle or a 

466
00:25:26,280 --> 00:25:29,240
concrete jungle, Like none of 
that has anything to do with 

467
00:25:29,240 --> 00:25:33,000
happiness. 
So what I like is the the Greeks

468
00:25:33,120 --> 00:25:40,760
have this word called eudaimonia
and it's spelled EUDOMONIA 

469
00:25:40,920 --> 00:25:43,800
Eudaimonia. 
And it seemed the ancient Greeks

470
00:25:43,800 --> 00:25:48,080
had a better handle on life 
because they didn't see chasing 

471
00:25:48,080 --> 00:25:50,600
happiness as being worth 
anything. 

472
00:25:50,720 --> 00:25:55,240
What they thought was eudaimonia
was the state to pursue. 

473
00:25:55,240 --> 00:26:01,520
And eudaimonia is the result of 
taking on something that was 

474
00:26:01,520 --> 00:26:04,920
difficult, had some obstacles, 
and it took something to 

475
00:26:04,920 --> 00:26:08,080
accomplish it. 
And when you accomplish it, that

476
00:26:08,080 --> 00:26:11,960
sensation of accomplishment is 
what they call eudaimonia. 

477
00:26:12,240 --> 00:26:15,320
A lot of people, if you Google 
eudaimonia, you'll think it's 

478
00:26:15,320 --> 00:26:17,720
synonymous with happiness and it
really isn't. 

479
00:26:17,960 --> 00:26:21,680
Because this may be one reason 
why you have so many people that

480
00:26:21,680 --> 00:26:25,760
turn to alcohol or substance 
looking for happiness because 

481
00:26:25,760 --> 00:26:31,360
you can, you can get a dopamine 
hit from alcohol or or heroin or

482
00:26:31,360 --> 00:26:35,040
something else to actually 
accomplish something and have 

483
00:26:35,040 --> 00:26:38,160
the sense of accomplishment and 
all the things that come with 

484
00:26:38,160 --> 00:26:39,560
it. 
It could be new skills. 

485
00:26:39,560 --> 00:26:42,880
You maybe you met new people. 
There are all kinds of things 

486
00:26:42,880 --> 00:26:46,680
that benefit you from 
accomplishing something that was

487
00:26:46,920 --> 00:26:52,360
beyond just tying your shoe. 
So yeah, eudaimonias is I would 

488
00:26:52,360 --> 00:26:55,840
say would be much more valuable,
except we do live in a society 

489
00:26:56,280 --> 00:26:59,960
where people are measuring 
quality of life based on 

490
00:26:59,960 --> 00:27:03,000
happiness. 
And you can literally tell your 

491
00:27:03,000 --> 00:27:06,280
brain I'm happy by doing the 
following. 

492
00:27:06,520 --> 00:27:10,760
I'm so happy, I'm so happy, I'm 
so happy, I'm so and you will be

493
00:27:10,760 --> 00:27:13,120
happy. 
Exactly, Yeah. 

494
00:27:13,360 --> 00:27:17,320
You will be just by saying I'm 
so happy, but you didn't 

495
00:27:17,600 --> 00:27:20,800
accomplish anything. 
You can do that that at any 

496
00:27:20,800 --> 00:27:22,960
time. 
So why would someone be 

497
00:27:22,960 --> 00:27:26,160
pursuing? 
I'm so happy, I'm so heavy, I'm 

498
00:27:26,160 --> 00:27:28,600
so happy. 
I think I think I love your your

499
00:27:28,760 --> 00:27:31,040
what I say the way you explained
it. 

500
00:27:31,080 --> 00:27:35,040
And one very important thing is 
happiness is actually free. 

501
00:27:35,480 --> 00:27:40,760
You can get it in any way you, 
you fit, right? 

502
00:27:40,760 --> 00:27:42,840
You can be happy by just saying 
I am happy. 

503
00:27:43,280 --> 00:27:48,120
So you see you, you walk into 
poor communities, for example, 

504
00:27:48,120 --> 00:27:50,360
and you see the people 
celebrating. 

505
00:27:50,400 --> 00:27:53,360
They're like really happy. 
The Turner party, right? 

506
00:27:53,880 --> 00:27:57,680
I saw somewhere in Brazil, it 
was a muddied tool. 

507
00:27:57,720 --> 00:28:01,560
And you know, this Brazilians 
were celebrating, taking alcohol

508
00:28:01,560 --> 00:28:04,080
and playing football in the 
swamp. 

509
00:28:04,280 --> 00:28:07,480
And it clicked in my brain like 
these people are happy even 

510
00:28:07,480 --> 00:28:10,320
though they are in like 
deteriorated conditions. 

511
00:28:10,440 --> 00:28:13,600
So like it's just a function of 
the mindset, right? 

512
00:28:13,760 --> 00:28:17,480
And that that's a great way to 
segue into what I was going to 

513
00:28:17,480 --> 00:28:19,240
ask you. 
That is the psychology of 

514
00:28:19,240 --> 00:28:21,000
disruption. 
You know, like how does the 

515
00:28:21,000 --> 00:28:25,760
mindset condition and play into 
leaders ability to disrupt their

516
00:28:25,800 --> 00:28:29,440
own systems before external 
forces do that? 

517
00:28:29,560 --> 00:28:31,640
Well, I would. 
I would actually look at it from

518
00:28:31,640 --> 00:28:34,480
an ontological approach, not a 
psychological. 

519
00:28:35,040 --> 00:28:38,040
Let's have it. 
Well, ontology is the study of 

520
00:28:38,040 --> 00:28:43,000
being, so you can do things and 
say I'm happy doing that, but 

521
00:28:43,000 --> 00:28:46,160
who are you being? 
So there's a correlation with 

522
00:28:46,160 --> 00:28:49,840
your language. 
If you, you can, you can really 

523
00:28:49,840 --> 00:28:53,800
get to know people by listening 
to their language and people 

524
00:28:53,800 --> 00:28:57,520
language happiness. 
And it's not always based on 

525
00:28:57,520 --> 00:29:00,000
they're doing these things and 
they're so happy, even though 

526
00:29:00,000 --> 00:29:02,520
they're they are poor. 
And if you listen to their 

527
00:29:02,520 --> 00:29:05,480
language, you may find that 
they're not as happy as you, you

528
00:29:05,480 --> 00:29:08,160
think just because they're 
laughing and and joking with 

529
00:29:08,160 --> 00:29:11,040
those things. 
And then you go and I've dined 

530
00:29:11,040 --> 00:29:14,840
with billionaires and I'm not, 
that's not an exaggeration to 

531
00:29:14,840 --> 00:29:21,480
assume that money is some path 
to unhappiness is is that's more

532
00:29:21,480 --> 00:29:24,400
pop culture. 
So pop culture promotes a lot 

533
00:29:24,480 --> 00:29:27,800
and people buy it. 
So there's a correlation between

534
00:29:27,800 --> 00:29:31,560
the language, how you language 
and express yourself in the 

535
00:29:31,560 --> 00:29:36,240
world and who you're being. 
So let's just throw happiness 

536
00:29:36,240 --> 00:29:39,240
off the table for a second and 
look at high performance. 

537
00:29:39,400 --> 00:29:41,640
And we spoke about this in the 
last video. 

538
00:29:42,480 --> 00:29:47,880
You can you can distinguish a 
high performer in any profession

539
00:29:48,080 --> 00:29:52,080
through their language, 
especially when they are faced 

540
00:29:52,080 --> 00:29:54,720
with a breakdown, when things 
don't go the way they want, 

541
00:29:54,920 --> 00:29:56,880
watch them. 
Watch how they language. 

542
00:29:56,920 --> 00:30:01,200
Now, a lot of high performers 
will not be able to necessarily 

543
00:30:01,200 --> 00:30:05,120
tell you how they do that. 
That's why when someone writes a

544
00:30:05,120 --> 00:30:09,000
book on how to be a high 
performer and in a sport, the 

545
00:30:09,000 --> 00:30:13,720
person reading it never becomes 
that person because there's a 

546
00:30:13,720 --> 00:30:17,280
part of it that they don't 
really always know how to tell 

547
00:30:17,280 --> 00:30:20,480
you and give you access to. 
So who they are being, they 

548
00:30:20,480 --> 00:30:22,920
don't really know how to to give
you that. 

549
00:30:23,200 --> 00:30:27,280
You can emulate LeBron James and
Michael Jordan, but their 

550
00:30:27,280 --> 00:30:31,880
mindset in the language that 
they created to become who they 

551
00:30:31,880 --> 00:30:34,640
are, that's the part most people
don't have. 

552
00:30:34,640 --> 00:30:38,000
They don't have access to that, 
and the the high performer 

553
00:30:38,000 --> 00:30:40,840
doesn't always know how to give 
you access to that. 

554
00:30:41,600 --> 00:30:44,800
I love that. 
I remember an ex colleague of 

555
00:30:44,800 --> 00:30:49,000
mine called me a few months ago 
and asked me please you need to 

556
00:30:49,000 --> 00:30:52,880
give me a master class on how to
be consistent by your goals 

557
00:30:53,080 --> 00:30:56,320
because they studied my body of 
work and said, oh, you've been 

558
00:30:56,320 --> 00:31:01,200
doing podcasting for two years 
now and I admire how consistent 

559
00:31:01,200 --> 00:31:03,280
you have been. 
You seem to be so passionate 

560
00:31:03,280 --> 00:31:07,280
about this thing and I watched 
you every week without Phil 

561
00:31:07,480 --> 00:31:11,120
release an episode except from 
two weeks in January when you 

562
00:31:11,120 --> 00:31:15,080
went off and I want to reprint. 
I'm like, oh, wow, interesting. 

563
00:31:15,080 --> 00:31:17,760
So the world takes notes. 
They see the time stamps. 

564
00:31:17,800 --> 00:31:20,680
But back to your point. 
How do you teach being 

565
00:31:20,680 --> 00:31:22,920
consistent? 
I I couldn't do that master 

566
00:31:22,920 --> 00:31:26,560
class because how do I teach a 
person to be consistent at 

567
00:31:26,560 --> 00:31:29,240
something they pick to to do 
It's. 

568
00:31:29,240 --> 00:31:32,920
Just so offline, I don't know, 
the three of us spoke. 

569
00:31:33,200 --> 00:31:35,080
Yeah, the three of us spoke 
about something. 

570
00:31:35,080 --> 00:31:40,320
And I'll give, I'll, we'll give 
a real case study of of a person

571
00:31:40,320 --> 00:31:43,040
and how that happened. 
So I had a client, a guy was 

572
00:31:43,040 --> 00:31:46,600
about 62 years old, EPA by 
profession. 

573
00:31:46,600 --> 00:31:48,760
That's where he started. 
He worked for a Price 

574
00:31:48,760 --> 00:31:50,440
Waterhouse. 
Y'all is attacking my. 

575
00:31:50,440 --> 00:31:55,040
Profession decided to do a yes, 
yes, he was 62. 

576
00:31:55,040 --> 00:32:01,280
So this this is 20 years ago and
he decided to make a career 

577
00:32:01,280 --> 00:32:02,640
change. 
He went into the mortgage 

578
00:32:02,640 --> 00:32:05,560
industry and he was doing OK and
then he hit a slump and he 

579
00:32:05,560 --> 00:32:08,120
couldn't get out of it. 
Everyday he went to work 

580
00:32:08,120 --> 00:32:12,520
expecting to be fired and when 
he came to me he worked with me 

581
00:32:13,840 --> 00:32:19,840
and the the outcome was in the 
first three months of working 

582
00:32:19,840 --> 00:32:22,480
with me he doubled his 
productivity and then in the 

583
00:32:22,480 --> 00:32:24,560
subsequent 3 months he doubled 
that. 

584
00:32:24,560 --> 00:32:28,720
So if he came to me doing 2 
units of productivity, he was 

585
00:32:28,720 --> 00:32:32,240
doing 4 in three months, and 
then he was doing 8 after six 

586
00:32:32,240 --> 00:32:33,480
months. 
So what? 

587
00:32:33,480 --> 00:32:36,080
Why was this guy in a rut and 
couldn't get out? 

588
00:32:36,120 --> 00:32:41,080
What this guy was good at was he
was great at breaking the ice so

589
00:32:41,080 --> 00:32:42,960
he could get meetings with 
people. 

590
00:32:42,960 --> 00:32:45,680
He called heavy hitters. 
They were investors, and he 

591
00:32:45,680 --> 00:32:48,080
would make a joke. 
Everyone would laugh. 

592
00:32:48,080 --> 00:32:51,160
They're comfortable. 
He'd make a second joke and 

593
00:32:51,160 --> 00:32:52,760
they'd laugh and they're 
comfortable. 

594
00:32:52,760 --> 00:32:55,960
And then, you know, everyone's 
sort of ready to do business and

595
00:32:55,960 --> 00:32:58,360
he talks a little business and 
then he makes another joke and 

596
00:32:58,360 --> 00:33:02,280
another joke and everyone really
likes him and they're ready to 

597
00:33:02,280 --> 00:33:05,000
go out and have a beer with him 
later on. 

598
00:33:05,160 --> 00:33:06,920
They're not doing a deal with 
him. 

599
00:33:07,160 --> 00:33:12,040
He joked his way out of a deal 
and he couldn't understand why 

600
00:33:12,040 --> 00:33:19,360
he wasn't closing deals. 
So and in my mindset, 

601
00:33:19,360 --> 00:33:24,240
technology, there are questions 
that I asked to uncover saboteur

602
00:33:24,240 --> 00:33:27,040
behavior. 
And what we discovered was when 

603
00:33:27,040 --> 00:33:32,480
he was 13, he was in a car with 
guys who were like 17 and 18. 

604
00:33:32,480 --> 00:33:35,480
And one of the guys turned 
around, looked at him and said, 

605
00:33:35,480 --> 00:33:37,240
what's this little kid doing 
with us? 

606
00:33:37,480 --> 00:33:39,720
And he made a joke. 
And everyone laughed. 

607
00:33:39,720 --> 00:33:41,960
They put their arm around him 
and said, yo, you're cool. 

608
00:33:41,960 --> 00:33:46,520
You can be with us. 
So when he was, when he failed 

609
00:33:46,600 --> 00:33:51,200
to be, you can say in his mind, 
he failed to be worthy of being 

610
00:33:51,200 --> 00:33:53,480
in the company of those young 
guys. 

611
00:33:53,480 --> 00:33:56,360
He overcompensated by making a 
joke. 

612
00:33:56,360 --> 00:34:00,640
The way he survived that 
situation and not get kicked out

613
00:34:00,800 --> 00:34:04,680
of the car was to make a joke 
and everyone laughed. 

614
00:34:04,880 --> 00:34:10,360
Noun from 13 and here he is, 62,
still using the same strategy. 

615
00:34:10,360 --> 00:34:14,239
Which you don't. 
It's not a bad thing, you don't 

616
00:34:14,239 --> 00:34:17,639
want to throw it away, but it 
all at some point it would 

617
00:34:17,639 --> 00:34:21,000
sabotage him because that was 
the only gear he had. 

618
00:34:21,000 --> 00:34:25,360
So when he gets into this 
conversation with self as to 

619
00:34:25,360 --> 00:34:30,159
whether he belongs or not, he 
still use the same system he 

620
00:34:30,159 --> 00:34:36,239
used at 13 because it worked, 
yes proof it worked and he's now

621
00:34:36,239 --> 00:34:41,360
stuck with it once he's so. 
And he was already aware of that

622
00:34:41,360 --> 00:34:44,679
situation happened. 
So being aware doesn't help you.

623
00:34:45,120 --> 00:34:50,120
He had to be able to distinguish
what he said to himself in that 

624
00:34:50,120 --> 00:34:55,159
moment that someone asked why is
he with us and his lack of 

625
00:34:55,159 --> 00:34:57,880
belonging. 
That's the conversation. 

626
00:34:58,040 --> 00:35:01,960
So now when you put him in front
of heavy hitters, he noun is 

627
00:35:01,960 --> 00:35:05,440
able to distinguish when that 
conversation comes back. 

628
00:35:05,600 --> 00:35:09,440
So what we did is we worked on 
him distinguishing that. 

629
00:35:09,680 --> 00:35:13,600
So now he's no longer stuck with
it because he thought that's 

630
00:35:13,600 --> 00:35:17,000
just the guy who I am. 
Now he can see it's not who he 

631
00:35:17,000 --> 00:35:19,160
is. 
It's just how he dealt with a a 

632
00:35:19,200 --> 00:35:21,960
moment in time. 
And then the other part is we 

633
00:35:21,960 --> 00:35:25,800
worked on selling strategies so 
that he actually knows what 

634
00:35:25,800 --> 00:35:30,400
questions to ask to uncover what
his prospects need. 

635
00:35:30,520 --> 00:35:33,360
So there then he can deliver on 
what they need. 

636
00:35:33,560 --> 00:35:38,840
So he still was an icebreaker, 
but now he had the whole toolkit

637
00:35:38,960 --> 00:35:41,440
for being able to navigate the 
conversation. 

638
00:35:41,440 --> 00:35:45,960
And whenever he starts thinking 
I don't belong, he now has a way

639
00:35:45,960 --> 00:35:50,600
of managing himself so that 
conversation of not belonging 

640
00:35:50,800 --> 00:35:54,000
doesn't run the show for him. 
Before he met me, that was 

641
00:35:54,000 --> 00:35:57,400
running the show for him. 
So that's the you could say that

642
00:35:57,400 --> 00:36:05,040
he had an identity that was, you
know, it was it was made at part

643
00:36:05,040 --> 00:36:08,320
of it is at 13, you know, that 
different things happen at 

644
00:36:08,320 --> 00:36:13,040
different times in our lives 
that will shape and mold and 

645
00:36:13,040 --> 00:36:14,800
identity. 
And it was based on an 

646
00:36:14,800 --> 00:36:18,520
assumption that he didn't belong
in a whole story that he made-up

647
00:36:18,520 --> 00:36:21,840
about how he doesn't belong 
around certain people and the 

648
00:36:21,840 --> 00:36:25,480
way he survives, and that that 
conversation is to be the funny 

649
00:36:25,480 --> 00:36:28,320
guy. 
So how do you unlock that beast 

650
00:36:28,320 --> 00:36:31,360
inside of you? 
Yeah, you're aware. 

651
00:36:31,360 --> 00:36:35,760
It's not just enough to be 
aware, but you also need that 

652
00:36:35,760 --> 00:36:40,360
mental flexibility, you know, to
condition your mind to embrace 

653
00:36:40,440 --> 00:36:46,120
change, to embrace uncertainty. 
How do you unlock that beast 

654
00:36:46,120 --> 00:36:50,000
inside of you to become El 
Matador? 

655
00:36:50,720 --> 00:36:54,720
So in in that case, the 
gentleman had no distinctions 

656
00:36:54,720 --> 00:36:57,520
for the conversations he was 
having with himself that 

657
00:36:57,520 --> 00:37:00,520
derailed him. 
And people have those, look at 

658
00:37:00,520 --> 00:37:04,960
the age of three, most children,
they say around 3, they will 

659
00:37:05,120 --> 00:37:08,280
have the ambition to want to 
help a parent. 

660
00:37:08,480 --> 00:37:11,680
It could be a boy seeing his dad
fixing a car and he comes out, 

661
00:37:11,760 --> 00:37:15,080
picks up a screwdriver and comes
up like I want to help. 

662
00:37:15,280 --> 00:37:18,160
And another real story. 
There was a woman I know, she 

663
00:37:18,160 --> 00:37:22,560
was adopted from South America. 
She was brought up to New York. 

664
00:37:22,560 --> 00:37:26,200
She's four years old. 
And her parents, you know, they,

665
00:37:26,320 --> 00:37:29,560
they are, we have the means to 
take great care of her. 

666
00:37:29,720 --> 00:37:33,520
So she's in this good household 
and they eat dinner and this 

667
00:37:33,520 --> 00:37:36,440
little girl is 4 years old, 
pulls a chair up to the sink and

668
00:37:36,440 --> 00:37:39,440
starts washing dishes. 
And her adopted mom said, oh, 

669
00:37:39,440 --> 00:37:41,440
honey, you're going to get hurt.
Don't do that. 

670
00:37:41,560 --> 00:37:45,960
So as a three or four year old, 
the interpretation, the 

671
00:37:45,960 --> 00:37:50,480
conversation that that child 
could make is I cannot work. 

672
00:37:50,480 --> 00:37:54,400
I have nothing to contribute. 
And they say OK, And then around

673
00:37:54,400 --> 00:37:57,320
8:00 when you ask them to start 
doing chores, they're now in 

674
00:37:57,320 --> 00:38:00,920
conflict with themselves because
at 4 she was told she couldn't 

675
00:38:01,000 --> 00:38:03,560
help, she couldn't contribute, 
she cannot work. 

676
00:38:03,800 --> 00:38:05,760
That's the four year old 
interpretation. 

677
00:38:06,000 --> 00:38:09,520
Now when she goes off to college
and has to get a job, she's in 

678
00:38:09,520 --> 00:38:12,920
conflict because since she was 
4, she believes she couldn't 

679
00:38:12,920 --> 00:38:15,880
work and she just thought that's
who she was. 

680
00:38:15,880 --> 00:38:20,440
So if her mother would have said
instead, oh honey, that's so 

681
00:38:20,440 --> 00:38:23,000
good, you want to help, let me 
help you. 

682
00:38:23,000 --> 00:38:25,040
And if they would have done it 
together, she would have had, 

683
00:38:25,040 --> 00:38:28,920
she would have had a very 
healthy relationship towards 

684
00:38:28,920 --> 00:38:30,760
work because she would have seen
it. 

685
00:38:30,880 --> 00:38:35,120
Or I have something to offer, I 
can contribute, I can work. 

686
00:38:35,120 --> 00:38:39,200
But that's not what happened. 
So now and she's stuck and she 

687
00:38:39,200 --> 00:38:42,600
tries to open businesses. 
It doesn't work because working 

688
00:38:42,600 --> 00:38:47,360
is hard for her because she's in
conflict with her self. 

689
00:38:47,360 --> 00:38:50,120
So you, you want to release the 
beast. 

690
00:38:50,320 --> 00:38:54,160
Before you can do that, the 
beast is chained by this entire 

691
00:38:54,160 --> 00:38:58,080
network of conversations that 
tell you what you can and cannot

692
00:38:58,080 --> 00:39:00,440
do. 
And at a young age you worked 

693
00:39:00,440 --> 00:39:05,160
out you you interpreted a 
situation that like the guy, the

694
00:39:05,160 --> 00:39:09,560
the CPA that told you when you 
belong and when you don't belong

695
00:39:09,560 --> 00:39:12,400
and how to deal with it because 
you did something that worked. 

696
00:39:12,600 --> 00:39:16,640
And the woman who was 4 was told
not to help because in her 

697
00:39:16,720 --> 00:39:19,280
interpretation is I have nothing
to offer. 

698
00:39:19,480 --> 00:39:23,320
So until you address those, 
those are the blind spots. 

699
00:39:23,400 --> 00:39:27,200
All you're going to do is end up
putting icing on a mud pie and 

700
00:39:27,200 --> 00:39:30,920
you're trying to force it. 
So the the woman who was told to

701
00:39:30,920 --> 00:39:35,120
not help at 4, she, you know, 
she worked for some great 

702
00:39:35,120 --> 00:39:37,680
companies. 
She tried to start businesses. 

703
00:39:37,680 --> 00:39:40,680
She was trying to force it. 
And she just couldn't do it 

704
00:39:40,840 --> 00:39:44,560
until we were able. 
Like now she has a successful 

705
00:39:44,560 --> 00:39:47,840
retail store doing things that 
she really likes doing. 

706
00:39:47,960 --> 00:39:50,960
But before that she had no 
distinctions. 

707
00:39:50,960 --> 00:39:54,480
That was just an event that 
happened in her life and she was

708
00:39:54,480 --> 00:39:57,400
aware of it. 
She had no distinction for how 

709
00:39:57,400 --> 00:40:02,320
that event shaped her identity. 
It's a great way to move to the 

710
00:40:02,320 --> 00:40:05,280
next thing we have on the agenda
that is for active disruption. 

711
00:40:05,360 --> 00:40:12,120
So how do you act effect change 
before the market forces of 

712
00:40:12,120 --> 00:40:15,320
demand and supply force you to 
change, right? 

713
00:40:15,920 --> 00:40:21,160
You talk about how she had to 
deal with her, what I say, how 

714
00:40:21,160 --> 00:40:23,360
limitations, how limiting the 
limits, right? 

715
00:40:23,560 --> 00:40:26,360
And of course, right, it's not 
just about changing. 

716
00:40:26,360 --> 00:40:28,760
You need to sustain that 
evolution, right? 

717
00:40:29,000 --> 00:40:33,200
That is building habits that can
help you to be in that perpetual

718
00:40:33,200 --> 00:40:35,280
state of transformation. 
So how? 

719
00:40:35,280 --> 00:40:38,080
How do you get into that high 
level? 

720
00:40:38,120 --> 00:40:41,440
Well, in those two cases, those 
are examples of people 

721
00:40:41,440 --> 00:40:44,360
discharging baggage. 
Most people are just trying to 

722
00:40:44,360 --> 00:40:48,200
run and, and that's how you'll 
end up with someone saying 

723
00:40:48,200 --> 00:40:51,240
burnout because they're in 
conflict with themselves. 

724
00:40:51,400 --> 00:40:55,240
So the first is you want to 
discharge baggage and then you 

725
00:40:55,240 --> 00:40:58,600
start talking about the future 
that you're committed to 

726
00:40:58,600 --> 00:41:01,440
creating. 
In the last video, we I asked 

727
00:41:01,440 --> 00:41:03,640
you about passion and, and 
commitment. 

728
00:41:03,880 --> 00:41:07,520
And when the rubber meets the 
road, people really do you know 

729
00:41:07,520 --> 00:41:10,600
that their power is in 
commitment, not in passion. 

730
00:41:10,800 --> 00:41:14,920
So it's it's becoming, it's 
committing to something. 

731
00:41:15,200 --> 00:41:19,400
But also, so when you are able, 
when you have distinctions for 

732
00:41:19,400 --> 00:41:24,400
those blind spots, it makes it 
easier to go forward because in 

733
00:41:24,400 --> 00:41:28,400
the past, those conversations, 
limiting beliefs will derail 

734
00:41:28,400 --> 00:41:30,680
you. 
But now that you can distinguish

735
00:41:30,680 --> 00:41:33,920
them, you can own them. 
The, the way one client put it 

736
00:41:33,920 --> 00:41:37,520
to me is that before when he 
wanted to go down a new street, 

737
00:41:37,760 --> 00:41:39,440
he would just turn around and go
back. 

738
00:41:39,680 --> 00:41:43,560
But now he can hear the 
conversation that tells him to 

739
00:41:43,560 --> 00:41:46,720
turn around and go back. 
And he can go one block and then

740
00:41:46,720 --> 00:41:51,120
he can explore that new block. 
And then as he goes further, he 

741
00:41:51,120 --> 00:41:52,960
can go down to blocks, three 
blocks. 

742
00:41:52,960 --> 00:41:56,200
And he now can see all these 
streets that he never knew 

743
00:41:56,200 --> 00:41:58,840
existed because before he would 
start and turn around and go 

744
00:41:58,920 --> 00:42:02,800
back immediately because he 
already knew what he was good at

745
00:42:02,800 --> 00:42:06,360
or or not good at, or he didn't 
belong or whatever. 

746
00:42:06,360 --> 00:42:09,200
Their interpretation is what 
depends on what happened when 

747
00:42:09,200 --> 00:42:11,960
you were young. 
It's crazy how these 

748
00:42:11,960 --> 00:42:16,240
conversations are so and 
reaching and educating, right? 

749
00:42:16,320 --> 00:42:18,320
OK, I'll give an open 
confession. 

750
00:42:18,520 --> 00:42:23,080
So for a person like myself, I 
feel blessed having access to 

751
00:42:23,200 --> 00:42:25,360
the great minds that exist in my
time. 

752
00:42:25,400 --> 00:42:30,280
Minds like yourself and a minds 
like my Co host Noela. 

753
00:42:30,480 --> 00:42:33,600
We had our first episode. 
I have gone back to listen to it

754
00:42:33,840 --> 00:42:41,080
a number of times and each time 
it's not like the previous time 

755
00:42:41,080 --> 00:42:47,720
they're like new levels of would
I say what's the word now? 

756
00:42:47,760 --> 00:42:51,760
Epiphanies a person and you're 
speaking with a person who's not

757
00:42:51,800 --> 00:42:53,560
right. 
It's it's always great to 

758
00:42:53,560 --> 00:42:56,560
document it and you know I love 
what we used to say in the big 

759
00:42:56,560 --> 00:42:59,040
four, even though you seem to 
have a thing against us. 

760
00:42:59,040 --> 00:43:02,400
Of course, who are ex prize 
motor housekeepers right. 

761
00:43:02,720 --> 00:43:04,840
We see if it was not documented,
it was not done. 

762
00:43:05,240 --> 00:43:08,960
So I'm really grateful that this
will meet you. 

763
00:43:08,960 --> 00:43:11,160
And of course, you know, 
speaking with new Allen's well, 

764
00:43:11,200 --> 00:43:16,880
you know, like you speak with 
wise people like this. 

765
00:43:16,920 --> 00:43:20,200
And you know, sometimes they 
don't even intend to even give 

766
00:43:20,200 --> 00:43:25,080
you a nugget when you are a 
person who is I see myself like 

767
00:43:25,080 --> 00:43:28,120
a sponge, right? 
I absorb data, absorb 

768
00:43:28,120 --> 00:43:30,360
information. 
You know, I'm a lifelong 

769
00:43:30,360 --> 00:43:32,200
student. 
I'm very, very proud to be a 

770
00:43:32,200 --> 00:43:34,040
student. 
And I learned from the people 

771
00:43:34,040 --> 00:43:37,600
around me. 
And it baffles me when people 

772
00:43:37,600 --> 00:43:41,000
are given information freely and
they don't like take it 

773
00:43:41,000 --> 00:43:43,880
hungryly, But that's that's a 
conversation for another day. 

774
00:43:43,960 --> 00:43:46,800
Your your words of wisdom, 
right? 

775
00:43:47,000 --> 00:43:50,680
Even intentionally or 
unintentionally actually help 

776
00:43:50,680 --> 00:43:53,800
unlock setting limiting beliefs,
right? 

777
00:43:53,840 --> 00:43:56,360
And I don't know if this happens
with the two of you. 

778
00:43:56,480 --> 00:43:58,400
Sometimes you're listening to 
something or you're having a 

779
00:43:58,400 --> 00:44:01,800
conversation and you feel like 
you've unlocked another level. 

780
00:44:01,800 --> 00:44:05,480
It feels like a game when you 
move from level E to level 9, 

781
00:44:05,520 --> 00:44:08,440
you just you have that feeling 
like it's unlocked, right? 

782
00:44:08,680 --> 00:44:12,920
So right now in this in this 
conversation, I've I've felt 

783
00:44:12,920 --> 00:44:14,960
some unlocking. 
You've actually unlocked the 

784
00:44:14,960 --> 00:44:16,280
level. 
Thank you very much. 

785
00:44:16,440 --> 00:44:18,800
I'll give it back, Cinderella. 
You're welcome. 

786
00:44:18,880 --> 00:44:21,600
Thank you. 
So I have a couple, I have a 

787
00:44:21,600 --> 00:44:25,280
couple questions based off of 
the stories that you've been 

788
00:44:25,280 --> 00:44:31,040
sharing in your experience. 
My first question is when you're

789
00:44:31,040 --> 00:44:35,360
working with somebody and 
they're trying to uncover their 

790
00:44:35,360 --> 00:44:38,920
childhood memories or whatever, 
whatever age, you know, they 

791
00:44:38,920 --> 00:44:41,040
could be a teenager, could be a 
toddler. 

792
00:44:41,120 --> 00:44:44,480
Is there a specific method you 
use? 

793
00:44:44,480 --> 00:44:49,480
Like I know a lot of people use 
things like hypnosis or 

794
00:44:49,560 --> 00:44:52,960
meditation, or they'll have a 
certain type of practice to 

795
00:44:52,960 --> 00:44:54,760
relax the person they're working
with. 

796
00:44:54,760 --> 00:44:59,600
Do you use any type of those 
methods for the teams or the 

797
00:44:59,600 --> 00:45:02,520
leaders or the business owners 
that you're working with to get 

798
00:45:02,520 --> 00:45:07,400
into a state where they're able 
to Remember, Remember? 

799
00:45:07,560 --> 00:45:09,120
You have to know what questions 
to ask. 

800
00:45:10,040 --> 00:45:14,440
There's a story of an old guy. 
He was an engineer in World War 

801
00:45:14,440 --> 00:45:18,240
2 and they were running this 
ship from World War 2. 

802
00:45:18,400 --> 00:45:20,840
And the guy, the old, now he's 
90 years old. 

803
00:45:20,840 --> 00:45:24,840
So back in the day when he was 
young, he worked on a ship and 

804
00:45:24,840 --> 00:45:29,240
today this ship from World War 2
is having a problem. 

805
00:45:29,240 --> 00:45:33,520
So there's only one guy in the 
world knows how to work on these

806
00:45:33,520 --> 00:45:36,200
ships. 
They call him. 90 year old guy 

807
00:45:36,440 --> 00:45:39,080
comes in puts his ear on the 
engine. 

808
00:45:39,080 --> 00:45:42,560
He listens and he said I'll be 
back and he comes back with his 

809
00:45:42,560 --> 00:45:47,120
hammer with the mallet and he 
bangs on the engine and he says 

810
00:45:47,120 --> 00:45:51,360
that will be and he hits the 
engine, you know and he says 

811
00:45:51,360 --> 00:45:54,840
start it up and it starts and 
they're like wow that's amazing.

812
00:45:55,080 --> 00:45:58,480
He said that would be $10,000 
like but took you like less than

813
00:45:58,480 --> 00:46:01,120
a minute to fix it. 
Why should we pay you 10,000? 

814
00:46:01,480 --> 00:46:09,080
He said well, it's 999 for the 
hammer and the other $9090.00 is

815
00:46:09,400 --> 00:46:12,080
knowing where to hit and that's 
what you're paying. 

816
00:46:12,840 --> 00:46:16,160
You're paying from my experience
of knowing exactly where to hit 

817
00:46:16,160 --> 00:46:18,800
and it worked. 
I know exactly what to ask. 

818
00:46:18,840 --> 00:46:20,800
So. 
I've heard that theory before. 

819
00:46:21,280 --> 00:46:26,680
You do it so it sounds like you 
do it more through questions and

820
00:46:26,680 --> 00:46:30,440
knowing the white, the white, 
the right questions to ask 

821
00:46:30,440 --> 00:46:37,120
people, which is amazing. 
Do you ever come in contact with

822
00:46:37,120 --> 00:46:42,120
people who maybe have suppressed
memories or memory loss or 

823
00:46:42,120 --> 00:46:46,520
things like that to where they 
can't really pinpoint it? 

824
00:46:46,680 --> 00:46:52,360
Or does your set of questions 
that you use and the method that

825
00:46:52,360 --> 00:46:56,680
you do, does that ever help 
uncover repressed memories or 

826
00:46:56,680 --> 00:46:59,200
things like that to help them 
pinpoint those moments? 

827
00:46:59,280 --> 00:47:02,440
I think only once someone 
couldn't answer the question. 

828
00:47:02,720 --> 00:47:05,440
I've never seen people not 
answer it. 

829
00:47:05,520 --> 00:47:09,080
I've may, I may, I may have said
this to the two of you. 

830
00:47:09,080 --> 00:47:13,720
I remember I met with these two 
CE OS, both in their 50s, both 

831
00:47:13,720 --> 00:47:16,800
Ivy League educated. 
And before we started, I said, 

832
00:47:16,800 --> 00:47:19,880
what you're going to find out 
today is the five year old and 

833
00:47:19,880 --> 00:47:23,560
you was still running your life.
And they laughed at me and said 

834
00:47:23,560 --> 00:47:26,280
you're, you know, you know who I
am, blah, blah. 

835
00:47:27,200 --> 00:47:31,240
And about 90 minutes in they 
said, Oh my God, I don't want 

836
00:47:31,240 --> 00:47:33,400
the five year old running my 
life anymore. 

837
00:47:34,520 --> 00:47:39,080
So it, it's, it's not that 
difficult to uncover. 

838
00:47:40,400 --> 00:47:45,480
I would say that you could have 
repressed memories, but it might

839
00:47:45,480 --> 00:47:48,960
be more of someone being more 
protective and not wanting to 

840
00:47:48,960 --> 00:47:52,360
talk about it. 
But generally people will talk 

841
00:47:52,360 --> 00:47:54,800
about it. 
There have been some sensitive 

842
00:47:54,800 --> 00:48:01,120
situations that people have 
discussed when it's in a group. 

843
00:48:01,240 --> 00:48:05,440
It it's interesting how that 
group dynamic, we'll actually 

844
00:48:05,440 --> 00:48:10,200
pull it out and sometimes, well,
not sometimes, often people will

845
00:48:10,200 --> 00:48:14,120
give me a situation and then 
I'll ask more questions only to 

846
00:48:14,120 --> 00:48:16,840
discover that what that. 
So now we have to dig. 

847
00:48:16,960 --> 00:48:20,040
Right, right. 
I think that's so important. 

848
00:48:20,040 --> 00:48:23,920
It just made me want to ask 
because I know for our listeners

849
00:48:23,920 --> 00:48:26,440
for sure, you know, whether 
they're business owners, 

850
00:48:26,440 --> 00:48:29,880
students, whatever walk of life 
they're at right now, or even 

851
00:48:29,880 --> 00:48:32,880
CEO's who haven't been able to 
go through this process. 

852
00:48:32,880 --> 00:48:36,680
Maybe we have CEO's listening 
who still have the five year old

853
00:48:36,920 --> 00:48:40,560
running their lives. 
It kind of gives a small insight

854
00:48:40,560 --> 00:48:45,880
on maybe how to help themselves 
start uncovering those patterns 

855
00:48:45,960 --> 00:48:49,440
and maybe connecting those dots.
I think we're going to talk a 

856
00:48:49,440 --> 00:48:52,840
little bit about culture. 
Culture has a battlefield. 

857
00:48:52,840 --> 00:48:57,240
What other practical steps can 
the CEO's, these business 

858
00:48:57,240 --> 00:49:02,400
owners, even students or does 
anybody a mom listening, you 

859
00:49:02,400 --> 00:49:06,960
never know, can leaders take to 
build teams or build situation 

860
00:49:06,960 --> 00:49:10,720
structures that thrive through 
uncertainty, through change, 

861
00:49:10,720 --> 00:49:12,520
through chaos? 
Train your people. 

862
00:49:13,200 --> 00:49:16,160
Train your people. 
People, Our education system is 

863
00:49:16,160 --> 00:49:18,720
not designed to train people for
uncertainty. 

864
00:49:19,360 --> 00:49:23,520
Education system is designed for
you to get the right answer from

865
00:49:23,520 --> 00:49:26,080
a book and give the right answer
on a test. 

866
00:49:26,280 --> 00:49:29,520
That's how we are rewarded and 
we bring that into the 

867
00:49:29,520 --> 00:49:32,280
workplace. 
So we are trained to deal with 

868
00:49:32,280 --> 00:49:35,000
certainty, to be experts in 
something. 

869
00:49:35,120 --> 00:49:38,800
Speaking about Steve Jobs, 
because he seemed to be more 

870
00:49:38,800 --> 00:49:41,360
competent in dealing with 
uncertainty. 

871
00:49:41,760 --> 00:49:45,320
Training people when it comes. 
To let let me just say this. 

872
00:49:45,320 --> 00:49:49,520
So when I we talked about the 2 
examples, the in the mortgage 

873
00:49:49,520 --> 00:49:53,240
industry and a woman as a child 
washing dishes, they actually 

874
00:49:53,240 --> 00:49:57,160
had to unlearn those 
conversations they were having 

875
00:49:57,160 --> 00:49:59,760
with themselves. 
So you're dismantling them. 

876
00:49:59,840 --> 00:50:02,840
That's why you're discharging 
baggage, not making it like it 

877
00:50:02,840 --> 00:50:05,360
was wrong. 
It's something that happened and

878
00:50:05,360 --> 00:50:09,120
that's your interpretation as a 
13 year old, as a four year old,

879
00:50:09,240 --> 00:50:11,360
that's, that's what you had at 
4:00. 

880
00:50:11,520 --> 00:50:16,000
So if just telling people to get
over it and go through it, like 

881
00:50:16,000 --> 00:50:19,360
some of the the worst advice you
can tell someone is you're an 

882
00:50:19,360 --> 00:50:23,240
adult now and get over it. 
I agree because a lot of the 

883
00:50:23,240 --> 00:50:26,280
things that, well, when we're 
working with paradigms, the 

884
00:50:26,280 --> 00:50:28,840
thing that's blocking the 
person, they don't know what 

885
00:50:28,840 --> 00:50:32,640
they don't know. 
So to say, just get over it. 

886
00:50:32,800 --> 00:50:35,120
They might not even have 
awareness of what they're 

887
00:50:35,120 --> 00:50:38,160
getting over yet. 
Would they just see maybe a 

888
00:50:38,160 --> 00:50:40,280
symptom or they see the 
aftermath? 

889
00:50:40,840 --> 00:50:43,000
Right. 
They'll they'll be aware that 

890
00:50:43,000 --> 00:50:46,200
things certain things happen, 
but they are, they have no 

891
00:50:46,200 --> 00:50:51,320
distinctions for how it impacted
them, right and how that has 

892
00:50:51,320 --> 00:50:56,280
stuck with them all these years.
So how do you train dealing with

893
00:50:56,360 --> 00:50:59,520
uncertainty when you're coming 
out of a system? 

894
00:50:59,520 --> 00:51:05,080
Maybe you've been in a workforce
for 10/15/20 years that mirrors 

895
00:51:05,160 --> 00:51:09,560
the education system of knowing 
how to find a specific answer in

896
00:51:09,560 --> 00:51:14,000
order to be correct, to get a 
Gold Star, right? 

897
00:51:14,000 --> 00:51:18,000
How do we retrain ourselves? 
Or what are practical steps that

898
00:51:18,160 --> 00:51:22,840
leaders can take to retrain 
themselves, retrain their teams 

899
00:51:22,840 --> 00:51:27,960
to face chaos, love chaos, 
however you want to put it. 

900
00:51:27,960 --> 00:51:31,840
Or be even just more familiar 
with facing uncertainty. 

901
00:51:31,840 --> 00:51:37,040
Is it just creating problems or 
is it kind of a multi layered 

902
00:51:37,160 --> 00:51:42,160
thing? 
Yeah, so, so you can as a leader

903
00:51:42,160 --> 00:51:46,040
help your people, but the, the 
real big answer is you're, 

904
00:51:46,040 --> 00:51:48,240
you're asking how do you become 
a Navy SEAL? 

905
00:51:48,400 --> 00:51:51,040
It's not going to be from 
reading books and being aware. 

906
00:51:51,040 --> 00:51:55,240
You train to become a Navy SEAL 
and the military invests 

907
00:51:55,320 --> 00:51:58,480
$2,000,000 in each person to 
become a Navy SEAL. 

908
00:51:58,680 --> 00:52:01,360
That's a big investment. 
They don't, they don't. 

909
00:52:01,400 --> 00:52:04,920
And these are, these are Navy 
Seals are smart people that 

910
00:52:04,920 --> 00:52:08,320
just, you know, just to start, 
they are intelligent and they 

911
00:52:08,320 --> 00:52:11,160
are physically fit. 
That's not enough to be a Navy 

912
00:52:11,160 --> 00:52:14,200
SEAL. 
You train and most people who 

913
00:52:14,200 --> 00:52:17,880
sign up to become a Navy SEAL do
not become Navy Seals. 

914
00:52:18,000 --> 00:52:21,360
Most don't make the cut. 
So that's why I say train your 

915
00:52:21,360 --> 00:52:24,880
people to be able Navy SEAL, 
you're trained to get there. 

916
00:52:25,360 --> 00:52:30,600
So one thing that I've seen be 
very effective, and you as a 

917
00:52:30,600 --> 00:52:35,320
leader will need to know how to 
manage people with what I'm 

918
00:52:35,320 --> 00:52:37,840
about to say. 
Ask your people to do things 

919
00:52:37,840 --> 00:52:41,200
they don't know how to do. 
See, as a leader, you first have

920
00:52:41,200 --> 00:52:45,080
to have kind of an inventory of 
the person and what they are 

921
00:52:45,480 --> 00:52:50,080
capable of, and then look at a 
world slightly outside of that 

922
00:52:50,080 --> 00:52:52,680
and stretch them beyond where 
they are. 

923
00:52:52,880 --> 00:52:56,040
So if you ask someone to do 
something they don't know how to

924
00:52:56,040 --> 00:52:59,200
do, I've seen it where they say,
well, I don't know how to do 

925
00:52:59,200 --> 00:53:01,520
that. 
You're you're overestimating me.

926
00:53:01,680 --> 00:53:05,320
I'm not confident and see, 
that's when you hear all these 

927
00:53:05,320 --> 00:53:08,240
limiting beliefs, They're 
telling you that they don't know

928
00:53:08,240 --> 00:53:09,880
how to do it. 
I can't do it. 

929
00:53:10,120 --> 00:53:12,200
I've never done this. 
They're giving you all the 

930
00:53:12,200 --> 00:53:17,560
reasons and as a leader, if you 
stay with them instead of just, 

931
00:53:17,760 --> 00:53:20,800
they're selling you, basically, 
they're selling you on why they 

932
00:53:20,800 --> 00:53:23,200
can't do it. 
But if you provide the kind of 

933
00:53:23,200 --> 00:53:25,880
support in the conversations 
that put them at ease. 

934
00:53:25,880 --> 00:53:30,200
I remember asking someone to do 
something and I said hey take 90

935
00:53:30,200 --> 00:53:33,840
minutes work on this and if you 
have any questions just come see

936
00:53:33,840 --> 00:53:36,160
me. 
But you have 90 minutes to work 

937
00:53:36,160 --> 00:53:39,360
on this and they spent had 
already spent 5 minutes. 

938
00:53:39,560 --> 00:53:42,960
And 5 minutes is a long time 
trying to convince someone that 

939
00:53:42,960 --> 00:53:45,880
you are incompetent. 
And the guy goes off and he 

940
00:53:45,880 --> 00:53:49,280
comes back in 90 minutes and 
says, Oh my God, I did it. 

941
00:53:49,360 --> 00:53:51,560
I didn't believe I knew how to 
do this. 

942
00:53:51,720 --> 00:53:54,400
And it's like, great, now I just
created a whole new 

943
00:53:54,400 --> 00:53:58,000
accountability for you now, now 
that you you built it from 

944
00:53:58,000 --> 00:54:02,080
nothing, from the ground up. 
So asking people to do things 

945
00:54:02,080 --> 00:54:05,800
they don't know how to do. 
And as soon as they say, I can't

946
00:54:05,800 --> 00:54:09,880
do it, if you cop out like they 
do, then you'll have a team of 

947
00:54:09,880 --> 00:54:13,480
people who are not good. 
So going back to the story of 

948
00:54:13,480 --> 00:54:17,320
Steve Jobs and the first 
computer mouse in Apple, he 

949
00:54:17,320 --> 00:54:19,920
asked the guy to do something he
didn't know how to do. 

950
00:54:20,680 --> 00:54:24,880
And so in in doing it, there are
so many other things that you 

951
00:54:24,880 --> 00:54:28,720
develop, but there's something 
called neuroplasticity where, 

952
00:54:28,840 --> 00:54:33,400
you know, in our brains we have 
neural pathways that look almost

953
00:54:33,400 --> 00:54:36,240
like roadways in your brain. 
And that's where all the, all 

954
00:54:36,240 --> 00:54:39,040
the information, all everything 
you know, you've seen, you've 

955
00:54:39,040 --> 00:54:43,040
heard your knowledge, you call 
experience, all of that are 

956
00:54:43,280 --> 00:54:45,240
they're stored in your neural 
pathways. 

957
00:54:45,240 --> 00:54:48,480
And when you're asked to do 
something that your neural 

958
00:54:48,480 --> 00:54:53,760
pathways has no knowledge on how
to do, people go to default. 

959
00:54:53,960 --> 00:54:57,240
And it's not, it's not as simple
as saying it's uncomfortable. 

960
00:54:57,400 --> 00:55:01,320
There's an incompetence. 
They have no competence in their

961
00:55:01,320 --> 00:55:04,920
brain to accomplish it. 
So it's quick to say, I can't do

962
00:55:04,920 --> 00:55:07,320
it. 
And once they do do it, they 

963
00:55:07,320 --> 00:55:11,320
start growing completely new 
neural pathways that will now 

964
00:55:11,320 --> 00:55:14,400
contain new knowledge in new 
perspectives. 

965
00:55:14,520 --> 00:55:18,480
And if you do that with people 
enough times they start that's 

966
00:55:18,640 --> 00:55:21,760
the brain is plastic, it can 
grow completely new neural 

967
00:55:21,760 --> 00:55:24,920
pathways which then helps the 
person have a. 

968
00:55:24,920 --> 00:55:27,440
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969
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970
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971
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972
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973
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974
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975
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976
00:55:52,040 --> 00:55:55,800
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977
00:55:55,800 --> 00:55:58,960
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978
00:55:58,960 --> 00:56:00,520
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979
00:56:00,520 --> 00:56:03,760
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980
00:56:04,040 --> 00:56:08,520
A much broader view on life and 
and ways to solve problems and 

981
00:56:08,520 --> 00:56:11,680
they become much better. 
They're able to transfer now you

982
00:56:11,680 --> 00:56:14,400
put them in something completely
unknown, but you've asked them 

983
00:56:14,400 --> 00:56:17,840
to do things they didn't know 
how to do enough times that they

984
00:56:17,840 --> 00:56:22,000
become comfortable and in 
developing that neuroplasticity.

985
00:56:22,200 --> 00:56:25,760
So that's a great way to do it. 
And you don't need any kind of 

986
00:56:25,760 --> 00:56:28,440
special training. 
You don't need my secret sauce 

987
00:56:28,440 --> 00:56:31,320
and how I do it and help people 
uncover blind spots. 

988
00:56:31,320 --> 00:56:34,080
It's just a. 
It's a fairly simple way to do. 

989
00:56:34,080 --> 00:56:39,040
It so it sounds like. 
Doella, if we please allow me 

990
00:56:39,040 --> 00:56:43,760
to, to tackle Ted head on on 
this one. 

991
00:56:43,880 --> 00:56:47,480
I'm not talking about actually 
trying to, to corroborate with 

992
00:56:47,480 --> 00:56:51,840
him because he he felt like Ted 
was actually describing myself, 

993
00:56:51,840 --> 00:56:53,880
right? 
I think about my life because, 

994
00:56:54,040 --> 00:56:58,440
you know, sometimes life puts 
you on that neuroplasticity 

995
00:56:58,560 --> 00:57:01,640
journey, right? 
Maybe I'm a neuroplastic 

996
00:57:01,720 --> 00:57:06,240
surgeon. 
I don't know, like in high 

997
00:57:06,240 --> 00:57:10,760
school, I was a science student 
and you know, I'm also coming 

998
00:57:10,760 --> 00:57:14,400
from what I say, a Christian 
home, a home of faith. 

999
00:57:14,480 --> 00:57:18,120
And my mom used to like drum the
scriptures in our heads. 

1000
00:57:18,120 --> 00:57:22,880
And one of the scriptures that 
was really drummed every day was

1001
00:57:23,000 --> 00:57:26,360
Philippians chapter 4, verse 13.
I can do all things through 

1002
00:57:26,360 --> 00:57:28,960
crisis strengthens me. 
I never tell my parents. 

1003
00:57:28,960 --> 00:57:31,680
You can't do something like, 
yeah, I don't know, maybe they 

1004
00:57:31,680 --> 00:57:35,200
could kill you for for saying 
that, like just attempted. 

1005
00:57:35,320 --> 00:57:39,480
I remember like growing up, my 
dad sort of forced myself or my 

1006
00:57:39,480 --> 00:57:42,760
younger brothers to work with 
the levers building our house. 

1007
00:57:42,920 --> 00:57:46,320
So we were like working with the
brick layers, mixing cement and 

1008
00:57:46,320 --> 00:57:49,120
gravel and we learned all this 
stuff. 

1009
00:57:49,280 --> 00:57:53,120
Then he pushed us to work with 
the carpenters and like the 

1010
00:57:53,120 --> 00:57:55,760
different handy, you know, 
workmen. 

1011
00:57:55,920 --> 00:57:58,480
We had to like learn different 
crafts, right. 

1012
00:57:59,120 --> 00:58:02,440
And we're involved in like the 
family business doing fish 

1013
00:58:02,440 --> 00:58:06,200
farming, poultry farming. 
So by the time I was done with 

1014
00:58:06,200 --> 00:58:09,360
high school, like I could do 
like different, multiple things.

1015
00:58:09,480 --> 00:58:12,520
The, the mentality was always 
like, if you tell me to do 

1016
00:58:12,520 --> 00:58:16,160
something new, it will probably 
relate to something I've done 

1017
00:58:16,160 --> 00:58:18,840
before. 
Or I'll just be like, OK, yeah, 

1018
00:58:19,040 --> 00:58:21,320
it's it's not new being there 
done that. 

1019
00:58:21,640 --> 00:58:24,640
So I was a science student being
the whole physics, chemistry, 

1020
00:58:24,880 --> 00:58:29,040
biology, but ended up studying 
economics, then ended up 

1021
00:58:29,040 --> 00:58:32,080
becoming a tattered accountant, 
what you guys call ACPA. 

1022
00:58:32,080 --> 00:58:36,200
And you know, from there delving
into tech, delving into 

1023
00:58:36,200 --> 00:58:41,160
communication media like my life
has just been and who ex 

1024
00:58:41,160 --> 00:58:43,400
colleague of mine from 
university was on this podcast 

1025
00:58:43,400 --> 00:58:45,760
one time he said, I've watched 
you, I've watched you. 

1026
00:58:45,760 --> 00:58:49,840
You've always been morphed. 
And that's why he said you're 

1027
00:58:49,840 --> 00:58:52,760
always metamorphosis into 
something else. 

1028
00:58:52,880 --> 00:58:58,120
Like since when we're in our 20s
and I don't know, is that like 

1029
00:58:58,120 --> 00:59:00,440
life forcing you to be 
neuroplastic? 

1030
00:59:00,840 --> 00:59:05,720
Because I don't even know what I
became people of doing. 

1031
00:59:05,800 --> 00:59:09,200
I could maybe next year decide 
to learn some new skill, but The

1032
00:59:09,200 --> 00:59:11,960
thing is, over time I've 
discovered that I'm never scared

1033
00:59:11,960 --> 00:59:15,720
to learn something new because I
just feel like my brain has been

1034
00:59:15,720 --> 00:59:19,480
there multiple times. 
So, and I think now it's 

1035
00:59:19,480 --> 00:59:22,960
becoming the real human AI. 
You know, learning different AI 

1036
00:59:22,960 --> 00:59:26,800
tools like life forces you 
sometimes or I love for you to 

1037
00:59:26,800 --> 00:59:29,480
speak to that like some people 
do it deliberately. 

1038
00:59:29,480 --> 00:59:32,560
For some of us, life actually 
forced us on that pathway. 

1039
00:59:32,800 --> 00:59:36,560
No, neuroplasticity is just a 
normal part of life. 

1040
00:59:37,800 --> 00:59:41,440
The reason all of us healthy 
human beings were not able to 

1041
00:59:41,440 --> 00:59:45,560
walk as as infants because we 
didn't have neural pathways in 

1042
00:59:45,560 --> 00:59:47,920
our brain to walk. 
So we had we need 

1043
00:59:47,920 --> 00:59:51,680
neuroplasticity to talk, to feed
yourself, to put clothes on. 

1044
00:59:51,680 --> 00:59:54,360
All of those things required 
neuroplasticity. 

1045
00:59:54,440 --> 00:59:57,440
And I can, I can help people 
better understand. 

1046
00:59:57,440 --> 01:00:01,560
So last year I met a guy and he 
has a 27 year old daughter. 

1047
01:00:02,640 --> 01:00:06,360
Who in high school, played 
sports, went off to college, did

1048
01:00:06,360 --> 01:00:12,880
well, and then at 2627 gets into
a car accident and her head hits

1049
01:00:13,120 --> 01:00:18,320
so hard that her neural pathways
that he tells her to walk 

1050
01:00:18,680 --> 01:00:21,800
disconnected. 
She's 27 years old and cannot 

1051
01:00:21,800 --> 01:00:24,520
walk collectually. 
She knows how to walk. 

1052
01:00:24,520 --> 01:00:29,560
She cannot because the part of 
the brain that was connected to 

1053
01:00:29,560 --> 01:00:33,800
telling the body what to do and 
walking is so complex. 

1054
01:00:34,120 --> 01:00:37,640
There's so many feed the back 
loops, there's this back and 

1055
01:00:37,640 --> 01:00:41,000
forth with the brain to the 
muscles to the feet to which 

1056
01:00:41,000 --> 01:00:45,800
nerve endings in it to so that 
you don't fall over and that 

1057
01:00:45,800 --> 01:00:49,720
connection is lost. 
So now she has to engage in 

1058
01:00:49,720 --> 01:00:54,080
neuroplasticity to grow new 
neural pathways to connect to 

1059
01:00:54,080 --> 01:00:57,560
that so that she can walk again.
See, this is how important 

1060
01:00:57,560 --> 01:01:00,800
neuroplasticity is. 
So it's a normal part of human 

1061
01:01:00,800 --> 01:01:05,640
existence. 
So if if they did a brain scan 

1062
01:01:05,640 --> 01:01:10,480
when you're first born, you have
X amount of neural pathways in 

1063
01:01:10,480 --> 01:01:13,080
your brain. 
By the time you're 2, that grows

1064
01:01:13,080 --> 01:01:15,800
exponentially. 
By the time you're 10, it you 

1065
01:01:15,800 --> 01:01:19,600
have even more pathways. 
And they used to think you 

1066
01:01:19,720 --> 01:01:23,040
humans had a limited like by a 
certain age, that was it. 

1067
01:01:23,040 --> 01:01:26,680
You wouldn't have more. 
And then most recently they have

1068
01:01:26,680 --> 01:01:29,480
found that you can grow more 
neural pathways. 

1069
01:01:29,480 --> 01:01:34,600
The challenge with with that is 
it's almost like if you've never

1070
01:01:34,600 --> 01:01:38,200
gone to the gym and you're build
working on a muscle, you you may

1071
01:01:38,200 --> 01:01:42,960
feel sores, you may in that 
uncertainty of growing new 

1072
01:01:42,960 --> 01:01:45,760
neural pathways. 
You may even experience a 

1073
01:01:45,760 --> 01:01:50,160
headache because the brain has 
that new neural pathway growing 

1074
01:01:50,160 --> 01:01:52,240
it. 
So that would be what people 

1075
01:01:52,240 --> 01:01:56,480
would describe as uncomfortable.
When you hear someone say, Oh my

1076
01:01:56,480 --> 01:01:59,720
God, you're talking to me about 
things, that it's giving me a 

1077
01:01:59,720 --> 01:02:02,640
headache because they have 
nowhere in their brain to put 

1078
01:02:02,640 --> 01:02:04,080
that. 
So they have to grow a new 

1079
01:02:04,080 --> 01:02:07,320
neural pathway. 
And it's easier to say stop. 

1080
01:02:07,320 --> 01:02:10,160
I don't want to hear this 
anymore instead of working 

1081
01:02:10,160 --> 01:02:12,160
through it. 
I was going to touch on that, 

1082
01:02:12,160 --> 01:02:15,320
that exact thing, right? 
You, you speaking reminds me of 

1083
01:02:15,320 --> 01:02:19,000
my colleagues, you know, from 
the B4 accounting firms. 

1084
01:02:20,040 --> 01:02:23,120
It's interesting how a lot of 
smart people work with the BIG4 

1085
01:02:23,120 --> 01:02:25,600
counseling firms, but we are 
also like hiring specialist. 

1086
01:02:25,640 --> 01:02:32,040
I was an auditor, but I was kind
of lucky to have moved from PwC 

1087
01:02:32,040 --> 01:02:36,560
to KPMG then to like a medium 
sized firm and working like 

1088
01:02:36,600 --> 01:02:39,600
across different industries. 
There are people that I've met 

1089
01:02:39,720 --> 01:02:42,920
that the whole of their career 
they worked with an industry 

1090
01:02:42,920 --> 01:02:47,040
specific unit. 
Now tell these people, OK, and 

1091
01:02:47,040 --> 01:02:49,640
you ordered another industry, 
they'll tell you clear cut, I 

1092
01:02:49,640 --> 01:02:53,320
don't know how to do it and they
don't want to attempt it, right?

1093
01:02:53,360 --> 01:02:57,280
And it's, it's, it's crazy. 
Like why can't you apply your 

1094
01:02:57,280 --> 01:02:59,120
mind to do something else, 
right? 

1095
01:02:59,360 --> 01:03:03,040
Some people tell and even 
recently like working with 

1096
01:03:03,040 --> 01:03:07,160
somebody who is XD for like they
are so used to working with 

1097
01:03:07,160 --> 01:03:08,840
templates. 
If you don't give them a 

1098
01:03:08,840 --> 01:03:12,200
template they like, oh, they 
can't, you know, come up with 

1099
01:03:12,200 --> 01:03:16,480
something innovative outside of,
you know, yeah. 

1100
01:03:16,640 --> 01:03:20,960
Would I say their templates or 
the ways in which they work? 

1101
01:03:20,960 --> 01:03:24,240
So a lot of them are stuck in 
their ways, and it's amazing. 

1102
01:03:24,240 --> 01:03:27,560
Like, why would you be stuck in 
a particular pathway, right? 

1103
01:03:27,840 --> 01:03:31,000
So is it that like doing certain
jobs that require certain 

1104
01:03:31,000 --> 01:03:34,720
standards, certain templates, 
reduces your neuroplasticity? 

1105
01:03:35,160 --> 01:03:39,320
It's, it's going back to the 
woman washing dishes and a guy 

1106
01:03:40,000 --> 01:03:43,240
in the mortgage industry there. 
There are conversations that 

1107
01:03:43,240 --> 01:03:45,200
will tell you what you can and 
cannot do. 

1108
01:03:45,240 --> 01:03:48,360
People have presuppositions 
about themselves and what they 

1109
01:03:48,360 --> 01:03:50,680
can do. 
I, I think I spoke in the last 

1110
01:03:50,680 --> 01:03:54,280
video at one of the things 
people want to avoid is looking 

1111
01:03:54,280 --> 01:03:56,960
bad. 
So if I have never done this, 

1112
01:03:56,960 --> 01:04:00,680
even though I'm a CPAII, have a 
high IQ, and you're asking me to

1113
01:04:00,680 --> 01:04:03,880
work in this completely new 
industry where I, I don't have 

1114
01:04:03,880 --> 01:04:06,080
the knowledge I may look 
incompetent. 

1115
01:04:06,080 --> 01:04:09,560
So I'd rather work where I'm 
very competent 'cause I'll look 

1116
01:04:09,560 --> 01:04:13,200
good here. 
And, and so it's, it's natural 

1117
01:04:13,240 --> 01:04:16,680
for human beings to do things 
they don't know how to do. 

1118
01:04:16,680 --> 01:04:20,200
And the proof is when every 
infant first learns to walk, 

1119
01:04:20,200 --> 01:04:23,040
they do not look good. 
They look terrible. 

1120
01:04:23,040 --> 01:04:26,680
They're wobbly, they're falling.
And they, they don't have the 

1121
01:04:26,680 --> 01:04:29,360
language of looking bad and 
looking good. 

1122
01:04:29,600 --> 01:04:32,320
They don't have that language. 
They don't have the language of 

1123
01:04:32,320 --> 01:04:35,920
being smart and successful. 
They don't know any about any of

1124
01:04:35,920 --> 01:04:36,760
that. 
I can't. 

1125
01:04:36,800 --> 01:04:39,520
It's almost like they, they only
have a commitment to get from 

1126
01:04:39,520 --> 01:04:43,000
here to there and they will do 
what it takes to get and they 

1127
01:04:43,000 --> 01:04:46,120
don't know that they are engaged
in neuroplasticity. 

1128
01:04:46,120 --> 01:04:49,160
They don't know any of that. 
They just know I want to get 

1129
01:04:49,160 --> 01:04:51,200
from here to there. 
There's this commitment. 

1130
01:04:51,480 --> 01:04:54,520
They don't have any 
conversations about how terrible

1131
01:04:54,520 --> 01:04:57,000
I look and I'm clumsy and 
wobbly. 

1132
01:04:57,280 --> 01:05:00,800
But as as adults we are. 
That's part of the identity, 

1133
01:05:00,800 --> 01:05:03,960
which is, hey, you don't want to
look bad over there. 

1134
01:05:04,200 --> 01:05:07,040
You want to always make sure you
do your best and give the right 

1135
01:05:07,040 --> 01:05:08,920
answers. 
Work with certainty. 

1136
01:05:08,920 --> 01:05:11,160
We're we're given all kinds of 
conversation. 

1137
01:05:11,400 --> 01:05:14,680
You get in in the last video, 
you gave a great example of how 

1138
01:05:14,680 --> 01:05:18,800
they, your company experimented 
with working from home and then 

1139
01:05:18,800 --> 01:05:22,880
COVID hit and you all had 
already developed the capacity 

1140
01:05:22,880 --> 01:05:25,160
to work from home. 
It was just, it wasn't even a 

1141
01:05:25,160 --> 01:05:27,400
transition. 
It was like, OK, it was just 

1142
01:05:27,400 --> 01:05:29,480
going to another office. 
Vlogging, please. 

1143
01:05:30,120 --> 01:05:31,640
It was like just going to a new 
office. 

1144
01:05:31,640 --> 01:05:33,320
It was. 
It didn't matter because you all

1145
01:05:33,320 --> 01:05:36,960
had already developed that kind 
of neuroplasticity of what it's 

1146
01:05:36,960 --> 01:05:40,400
like to grow up, work from home.
Noella, over to you. 

1147
01:05:40,400 --> 01:05:43,440
See, people, People know what 
they know, and they know what 

1148
01:05:43,440 --> 01:05:47,640
they've been given to know. 
I'll turn this into somewhat 

1149
01:05:47,640 --> 01:05:50,640
abstract. 
So when people talk about free 

1150
01:05:50,640 --> 01:05:54,760
will, people have free will 
today to the extent they were 

1151
01:05:54,760 --> 01:05:57,240
given free will. 
In other words, people do not 

1152
01:05:57,240 --> 01:06:00,600
have free will, and it's a joke 
to think that you do because 

1153
01:06:00,720 --> 01:06:04,920
your free will comes from the 
choices that you were given, 

1154
01:06:05,000 --> 01:06:08,400
whether whether it's part of 
your identity or part of an 

1155
01:06:08,400 --> 01:06:10,400
identity you don't want it to be
part of. 

1156
01:06:10,400 --> 01:06:13,880
In other words, there's this 
menu you're given, and this is 

1157
01:06:13,880 --> 01:06:17,480
what it means to be a human, and
you choose from this, and if you

1158
01:06:17,480 --> 01:06:20,720
choose outside of that, society 
will correct you. 

1159
01:06:21,000 --> 01:06:25,200
So it's better to avoid being 
corrected and just focus on what

1160
01:06:25,200 --> 01:06:28,360
I know how to do. 
But this is not free will. 

1161
01:06:28,480 --> 01:06:32,760
But if I start talking to you 
about how I can walk across the 

1162
01:06:32,760 --> 01:06:36,400
top of the New York skyline, I 
will sound ridiculous. 

1163
01:06:36,600 --> 01:06:40,160
That's not part of free will. 
And I tell you, hey, look, let 

1164
01:06:40,160 --> 01:06:44,760
me tell you why that's possible.
The human body has frequency in 

1165
01:06:44,760 --> 01:06:50,000
megahertz of about 76 megahertz.
And if your megahertz frequency 

1166
01:06:50,000 --> 01:06:52,840
drops to like 40, you're 
susceptible to cancer. 

1167
01:06:52,840 --> 01:06:54,880
So there is something they've 
been able to measure. 

1168
01:06:55,040 --> 01:06:59,040
So if you look across the New 
York City skyline, there are 

1169
01:06:59,120 --> 01:07:01,320
lines and they're different 
colors. 

1170
01:07:01,320 --> 01:07:04,680
There's a green, there's a 
yellow and there's a blue and, 

1171
01:07:04,720 --> 01:07:07,480
and then there's a color that 
for which we don't have a name. 

1172
01:07:07,560 --> 01:07:10,560
And each of those colors has a 
frequency. 

1173
01:07:11,040 --> 01:07:15,120
If I raise the my frequency, so 
the green one has a frequency of

1174
01:07:15,120 --> 01:07:17,200
1000. 
If I raise the frequency of my 

1175
01:07:17,200 --> 01:07:21,200
body to 1000, I can walk right 
across on that green line and it

1176
01:07:21,200 --> 01:07:25,120
looks like I'm walking on Earth.
But it's just the it's a 

1177
01:07:25,120 --> 01:07:27,920
frequency. 
And so maybe one day we will 

1178
01:07:27,920 --> 01:07:30,240
discover that that's what 
gravity is. 

1179
01:07:30,320 --> 01:07:33,480
We don't know what gravity is. 
Gravity is just a frequency. 

1180
01:07:34,160 --> 01:07:37,360
The way we look at it, we only 
have explanations, but we don't 

1181
01:07:37,360 --> 01:07:39,760
really understand what gravity. 
Is I have a quote for. 

1182
01:07:39,760 --> 01:07:43,320
You so I'm talking about I'm 
talking about something not on 

1183
01:07:43,320 --> 01:07:45,480
the menu. 
Ted, I have a quote for for you 

1184
01:07:45,480 --> 01:07:49,560
from Idi Amin Dada. 
That's the former president of 

1185
01:07:49,560 --> 01:07:55,320
Uganda from 1971 to 1979. 
And he reportedly said there is 

1186
01:07:55,320 --> 01:07:59,120
freedom of speech, but I cannot 
guarantee freedom after speech 

1187
01:07:59,200 --> 01:08:02,000
you. 
Freedom after speech, yeah, 

1188
01:08:03,520 --> 01:08:07,040
yeah, that's, that's even in the
US they say you have freedom of 

1189
01:08:07,040 --> 01:08:10,400
speech, but you start talking 
about something, you know, we 

1190
01:08:10,400 --> 01:08:13,640
have all this political 
correctness and and wokeness and

1191
01:08:13,840 --> 01:08:17,000
cancel culture. 
So you don't your freedom of 

1192
01:08:17,000 --> 01:08:19,920
speech is, is kind of been a lie
always. 

1193
01:08:20,120 --> 01:08:23,760
And even even if it's not 
something that's offensive. 

1194
01:08:24,040 --> 01:08:27,439
If I go around talking about 
walking across the top of the 

1195
01:08:27,439 --> 01:08:31,439
New York City skyline, people, 
if I go into a job interview 

1196
01:08:31,439 --> 01:08:35,439
saying that they may not want to
hire me unless it's the 

1197
01:08:35,439 --> 01:08:39,479
sciences, maybe, maybe you know,
they'll, they will consider 

1198
01:08:39,479 --> 01:08:41,640
that. 
But if I want to work on Wall 

1199
01:08:41,640 --> 01:08:43,760
Street, they're like, man, get 
this guy out of here. 

1200
01:08:43,960 --> 01:08:46,439
He's been doing drugs with Steve
Jobs. 

1201
01:08:46,880 --> 01:08:48,920
Freedom after speech they cannot
guarantee. 

1202
01:08:48,960 --> 01:08:52,800
Well, since that, once again, 
Steve Jobs didn't care what 

1203
01:08:52,800 --> 01:08:57,279
people were saying about him. 
So it's almost like he had the 

1204
01:08:57,279 --> 01:09:02,600
capacity to let go of his 
identity and have no identity, 

1205
01:09:02,680 --> 01:09:06,760
like a nothing and from nothing.
I'll ask the two of you, if you 

1206
01:09:06,760 --> 01:09:09,479
can get to nothing, what can you
create from nothing? 

1207
01:09:09,560 --> 01:09:13,720
Anything right Because no thing.
As opposed to creating on 

1208
01:09:15,439 --> 01:09:16,160
anything? 
Go ahead. 

1209
01:09:16,359 --> 01:09:16,960
Sorry. 
Go ahead. 

1210
01:09:17,720 --> 01:09:21,640
And then say no things or 
nothing if you are no thing. 

1211
01:09:21,640 --> 01:09:25,800
It's kind of a paradox. 
Having being no thing attached 

1212
01:09:25,800 --> 01:09:30,000
to you actually opens you up to 
everything. 

1213
01:09:30,080 --> 01:09:32,479
Right. 
Yeah, instead of trying to build

1214
01:09:32,479 --> 01:09:35,600
you on top of what's already 
there and making it better or 

1215
01:09:35,600 --> 01:09:38,399
different, you have nothing. 
So then you can create. 

1216
01:09:38,399 --> 01:09:40,560
You have the freedom to actually
create. 

1217
01:09:40,560 --> 01:09:44,120
You don't have that menu that 
they say, hey, you have free 

1218
01:09:44,120 --> 01:09:47,359
will as long as you choose from 
this menu right here, anything 

1219
01:09:47,359 --> 01:09:49,760
on the menu you can choose and 
that's your free will. 

1220
01:09:51,080 --> 01:09:53,000
Tabular. 
That's what the Asian Greek 

1221
01:09:53,120 --> 01:09:55,480
philosophers call the human 
mind, a clean slate. 

1222
01:09:55,480 --> 01:09:58,560
So if you have a clean slate, 
you can actually build anything 

1223
01:09:58,560 --> 01:10:01,240
on that clean slate. 
Noella, what were you going to 

1224
01:10:01,240 --> 01:10:03,040
say? 
So when you're transforming 

1225
01:10:03,040 --> 01:10:07,880
these companies and we're 
speaking about free will right 

1226
01:10:07,880 --> 01:10:13,040
now, would you say that when 
we're measuring breakthroughs 

1227
01:10:14,200 --> 01:10:20,440
that it's tied to the ability of
whichever subject you're working

1228
01:10:20,440 --> 01:10:22,880
with, whether it's one person or
a team? 

1229
01:10:22,880 --> 01:10:27,840
Would you say that the 
breakthrough can be measured by 

1230
01:10:28,560 --> 01:10:33,800
a person or a team's ability to 
expand their free will? 

1231
01:10:34,720 --> 01:10:38,360
Or are we trying to get people 
to still operate from a certain 

1232
01:10:38,360 --> 01:10:39,720
list? 
Because we are talking about 

1233
01:10:39,720 --> 01:10:41,440
companies. 
These companies have values, 

1234
01:10:41,440 --> 01:10:44,200
they have rules, they have laws,
they have yadda, yadda, yadda. 

1235
01:10:44,400 --> 01:10:48,080
Are they when you are pushing 
them past their paradigms, I 

1236
01:10:48,080 --> 01:10:52,040
guess it's kind of a stacked 
question, but how much are they 

1237
01:10:52,040 --> 01:10:56,120
staying on their menus and how 
much are they expanding their 

1238
01:10:56,120 --> 01:10:58,400
free will? 
And is there kind of a measure 

1239
01:10:58,400 --> 01:11:03,920
beyond KPI is to measure how 
expansive someone is moving 

1240
01:11:03,920 --> 01:11:05,880
through their particular 
breakthroughs? 

1241
01:11:06,360 --> 01:11:09,680
So I mentioned this in the last 
video. 

1242
01:11:09,760 --> 01:11:12,480
I said there's a distinction 
between thinking and having 

1243
01:11:12,480 --> 01:11:15,280
thoughts. 
So giving people access to 

1244
01:11:15,280 --> 01:11:18,000
thinking. 
So what we are taught to do is 

1245
01:11:18,000 --> 01:11:20,200
have thoughts and we believe 
it's thinking. 

1246
01:11:20,280 --> 01:11:24,320
And even psychologists say that 
for every waking hour, people 

1247
01:11:24,320 --> 01:11:27,120
only spend 5 minutes actually 
thinking. 

1248
01:11:27,120 --> 01:11:30,640
And the other 55 minutes is just
having thoughts. 

1249
01:11:30,720 --> 01:11:33,720
And the thoughts are the things 
that you know, it's what's in 

1250
01:11:33,720 --> 01:11:36,360
your neural pathways. 
You've seen it, you've been 

1251
01:11:36,360 --> 01:11:38,520
exposed to it, you've done it, 
you've read it. 

1252
01:11:38,600 --> 01:11:41,440
These are all the things that 
you can have thoughts about and 

1253
01:11:41,440 --> 01:11:45,200
you can put them in different 
sequences and and make things 

1254
01:11:45,200 --> 01:11:47,960
better, but those are generally 
not not breakthroughs. 

1255
01:11:47,960 --> 01:11:50,680
Thinking is thinking that which 
is unthought. 

1256
01:11:50,800 --> 01:11:53,600
So imagine thinking something 
you've never thought. 

1257
01:11:53,600 --> 01:11:57,160
So training people to 
distinguish between thinking and

1258
01:11:57,160 --> 01:12:00,680
having thoughts, so that people 
can freely think without 

1259
01:12:00,840 --> 01:12:04,720
depending on the thoughts they 
already have, That's the 

1260
01:12:04,720 --> 01:12:07,640
training. 
So depending on how much they 

1261
01:12:07,640 --> 01:12:12,240
believe, are aware of and 
exercise their ability to have 

1262
01:12:12,240 --> 01:12:14,440
their own thoughts is I guess, 
the measure. 

1263
01:12:14,640 --> 01:12:16,280
Of the break not to have their 
own thoughts. 

1264
01:12:16,440 --> 01:12:17,760
Nope. 
It's not to have their own 

1265
01:12:17,760 --> 01:12:19,440
thoughts. 
It's not to have their own 

1266
01:12:19,440 --> 01:12:21,160
thoughts. 
OK, because you already have 

1267
01:12:21,160 --> 01:12:23,680
those, right? 
So you're thinking that which is

1268
01:12:23,720 --> 01:12:24,880
unthought. 
OK. 

1269
01:12:25,600 --> 01:12:28,200
So is that, well, that's 
different than thinking new 

1270
01:12:28,200 --> 01:12:29,040
thoughts. 
Distinctions. 

1271
01:12:29,040 --> 01:12:33,520
Distinctions are no, it's it has
nothing. 

1272
01:12:33,520 --> 01:12:35,280
Thinking has nothing to do with 
thoughts. 

1273
01:12:35,520 --> 01:12:38,080
They're two different worlds. 
OK, you're trying to. 

1274
01:12:38,520 --> 01:12:42,360
You're see, you're taking the 
old paradigm and trying to 

1275
01:12:42,360 --> 01:12:44,560
improve it and adding something 
to it. 

1276
01:12:44,760 --> 01:12:47,760
I'm creating a whole new 
paradigm that has nothing to do 

1277
01:12:47,760 --> 01:12:49,360
with it. 
Well, I understand. 

1278
01:12:49,680 --> 01:12:54,520
I do understand separating. 
Using no, I'm not separating 

1279
01:12:54,520 --> 01:12:56,280
them. 
The front of the hand is having 

1280
01:12:56,280 --> 01:12:58,760
thoughts, the back is thinking. 
They are distinct. 

1281
01:12:59,000 --> 01:13:01,760
You don't confuse the front of 
your hand with the back of your 

1282
01:13:01,760 --> 01:13:04,080
hand. 
They're not separate, but they 

1283
01:13:04,080 --> 01:13:07,000
are very distinct. 
It's having those distinctions. 

1284
01:13:07,520 --> 01:13:10,440
Amazing. 
Distinctions are very important.

1285
01:13:10,480 --> 01:13:12,880
We did an exercise. 
We kind of did. 

1286
01:13:13,000 --> 01:13:16,360
We talked about something the 
three of us in a pre call. 

1287
01:13:16,480 --> 01:13:20,280
And unfortunately, if we did it 
now and the audience wouldn't 

1288
01:13:20,280 --> 01:13:24,200
get the benefit of of you having
to think through it, but it was 

1289
01:13:24,200 --> 01:13:27,600
the whole thing of walking on a 
beach and and seeing a sign that

1290
01:13:27,600 --> 01:13:30,160
this is a minefield. 
Let's have another simulation 

1291
01:13:30,160 --> 01:13:31,560
but. 
We've already done it. 

1292
01:13:31,560 --> 01:13:35,600
So the the audience would miss 
it would miss out there, they 

1293
01:13:35,600 --> 01:13:40,800
would miss out on when the two 
of you thinking through how to 

1294
01:13:40,800 --> 01:13:44,120
navigate that situation. 
So you already have an answer 

1295
01:13:44,120 --> 01:13:45,960
now. 
Let's create another situation. 

1296
01:13:46,080 --> 01:13:49,920
Create another situation. 
Yeah, the other situation I 

1297
01:13:49,920 --> 01:13:52,680
could give to you, but I've 
already given you the answer to 

1298
01:13:52,680 --> 01:13:55,280
that. 
Well, it's interesting because 

1299
01:13:55,280 --> 01:13:58,880
the beach story becoming a 
minefield, it definitely 

1300
01:13:58,880 --> 01:14:03,200
involves these invisible 
barriers and again, trying to 

1301
01:14:03,200 --> 01:14:06,120
see something that we don't know
that we don't see. 

1302
01:14:06,120 --> 01:14:09,640
Adamola what type of invisible 
barriers do we need to. 

1303
01:14:09,680 --> 01:14:13,720
There are actually ways in which
you measure, would I say 

1304
01:14:13,800 --> 01:14:16,720
results. 
And again, they're coming from 

1305
01:14:16,720 --> 01:14:22,080
me that comes from a background 
that you have known. 

1306
01:14:22,440 --> 01:14:27,720
Would I say, I don't want to say
for the lack of a better word, 

1307
01:14:27,720 --> 01:14:32,640
would I say issues, but they're 
not issues basically. 

1308
01:14:32,760 --> 01:14:35,760
That is from a jerking 
perspective, right? 

1309
01:14:36,080 --> 01:14:39,280
So coming from that PwC 
background, that big flow 

1310
01:14:39,280 --> 01:14:44,720
background, we'd love to measure
things very numerical ways, 

1311
01:14:44,720 --> 01:14:49,200
right, right. 
So how do you tend to measure 

1312
01:14:49,200 --> 01:14:53,560
those breakthroughs or the 
impact of the breakthroughs on 

1313
01:14:53,560 --> 01:14:58,240
companies like how you measure 
the success, right, in terms of 

1314
01:14:58,240 --> 01:15:02,120
the traditional KPI's And even 
beyond the traditional metrics 

1315
01:15:02,160 --> 01:15:05,480
you know like revenue growth, 
profit margins, market share, 

1316
01:15:05,760 --> 01:15:10,440
how to issue would I say measure
the impact of these 

1317
01:15:10,680 --> 01:15:14,000
transformations, the 
breakthroughs on the bottom line

1318
01:15:14,000 --> 01:15:18,360
and like very feasible when I 
say metrics in terms of our 

1319
01:15:18,400 --> 01:15:20,360
companies growth and 
development. 

1320
01:15:20,440 --> 01:15:22,800
Sure. 
People create projects and that 

1321
01:15:22,800 --> 01:15:26,680
project will have revenue 
attached to it or significant 

1322
01:15:26,680 --> 01:15:29,320
cost savings and that's very 
measurable. 

1323
01:15:29,480 --> 01:15:33,720
So if you create a new division 
that did not exist, that's very 

1324
01:15:33,720 --> 01:15:36,760
measurable. 
If you reduce the amount of 

1325
01:15:36,800 --> 01:15:40,200
steps and getting certain things
done, and maybe you can even 

1326
01:15:40,200 --> 01:15:43,840
reduce the amount of people 
involved in in certain 

1327
01:15:44,000 --> 01:15:46,800
activities, you you've saved a 
lot. 

1328
01:15:46,800 --> 01:15:49,880
Repurpose people. 
There was a guy who was in the 

1329
01:15:49,880 --> 01:15:52,520
military, he's ex military. 
He, he was on this podcast 

1330
01:15:52,520 --> 01:15:56,040
recently and he said one thing 
that the military really helped 

1331
01:15:56,040 --> 01:16:02,520
him with was reducing the amount
of steps and time between idea 

1332
01:16:02,520 --> 01:16:05,400
and execution. 
And that actually makes you 

1333
01:16:05,400 --> 01:16:09,000
successful because when you 
reduce the time and the steps 

1334
01:16:09,000 --> 01:16:11,920
between ID and execution and 
you're able to master 

1335
01:16:11,920 --> 01:16:15,280
reputation, right? 
Acquisition, you're looking at 

1336
01:16:16,000 --> 01:16:19,760
the speed of innovation, right? 
The cultural resilience, the 

1337
01:16:19,800 --> 01:16:22,800
leadership depth, the problem 
solving capacity. 

1338
01:16:22,800 --> 01:16:26,200
Give me an example. 
Right cultural resilience, right

1339
01:16:26,400 --> 01:16:30,080
speed of innovation, speed of 
adaptation growth. 

1340
01:16:31,040 --> 01:16:34,080
So you're asking how do you know
if your people are developing? 

1341
01:16:35,000 --> 01:16:36,040
Yeah. 
Right. 

1342
01:16:36,560 --> 01:16:39,080
So when when you have each 
person create their own 

1343
01:16:39,080 --> 01:16:43,200
breakthrough initiative, so the 
CEO creates A breakthrough and 

1344
01:16:43,200 --> 01:16:46,800
then the people under them will 
create breakthrough initiatives 

1345
01:16:46,800 --> 01:16:49,560
in service to the CE OS. 
And those breakthrough 

1346
01:16:49,560 --> 01:16:52,880
initiatives, those are not, this
is not about evolution. 

1347
01:16:52,880 --> 01:16:56,760
It's not about doing something 
that you're already doing and 

1348
01:16:56,760 --> 01:16:59,280
doing it better. 
It's some possibility that you 

1349
01:16:59,280 --> 01:17:03,040
don't know how to accomplish. 
And by by taking on that 

1350
01:17:03,040 --> 01:17:07,400
breakthrough project, you are 
going to encounter disruptions 

1351
01:17:07,400 --> 01:17:10,600
and breakdowns and problems that
you haven't dealt with in the 

1352
01:17:10,600 --> 01:17:13,720
past and being able to navigate 
through that. 

1353
01:17:13,720 --> 01:17:18,000
So a big part of my work is, is 
ensuring that, as you were 

1354
01:17:18,000 --> 01:17:20,720
saying about the guy in the 
military, to be able to close 

1355
01:17:20,720 --> 01:17:25,600
the gap from idea to completion 
of the roject, right? 

1356
01:17:25,600 --> 01:17:29,480
O, while you're executing it. 
But it's it's the completion. 

1357
01:17:29,480 --> 01:17:32,560
It's not it's you can execute, 
not complete it. 

1358
01:17:33,320 --> 01:17:38,560
O fulfilling the project and and
why and and while executing that

1359
01:17:38,560 --> 01:17:42,120
project, you are going to 
encounter things, problems that 

1360
01:17:42,360 --> 01:17:46,440
perhaps are over your head. 
So how do you navigate that 

1361
01:17:46,440 --> 01:17:49,480
without derailing the entire 
project, right? 

1362
01:17:49,480 --> 01:17:54,040
So as people take on those 
projects, you see their capacity

1363
01:17:54,040 --> 01:17:56,960
for being able to navigate the 
breakthroughs that come with the

1364
01:17:56,960 --> 01:18:02,880
problem, developing a greater 
capacity for solving problems. 

1365
01:18:03,480 --> 01:18:07,600
So it's being able to take the 
mindset technology I have and be

1366
01:18:07,600 --> 01:18:11,840
able to point it like a laser 
into a specific problem where 

1367
01:18:11,840 --> 01:18:14,880
you get to exercise. 
Basically you're exercising 

1368
01:18:14,880 --> 01:18:17,880
neuroplasticity so that you 
become more effective. 

1369
01:18:18,280 --> 01:18:20,880
And when that project's 
completed, you create a new 

1370
01:18:20,880 --> 01:18:23,440
project. 
And what you find is people 

1371
01:18:23,440 --> 01:18:29,360
become more self-sufficient and 
require less hand holding and 

1372
01:18:29,520 --> 01:18:33,440
less involvement from leadership
to solve problems because they 

1373
01:18:33,440 --> 01:18:38,440
are developing the capacity to 
solve problems by having them 

1374
01:18:38,440 --> 01:18:41,920
create their own problem, which 
is a breakthrough project. 

1375
01:18:43,200 --> 01:18:48,280
So what are the heating blind 
spots that you know for even 

1376
01:18:48,280 --> 01:18:52,240
high achieving executives that 
they often don't believe? 

1377
01:18:52,360 --> 01:18:54,480
What are those heating blind 
spots? 

1378
01:18:54,640 --> 01:18:59,240
Well, part of it could be. 
I had a client once who went to 

1379
01:18:59,280 --> 01:19:03,520
an Ivy League ish school and 
high IQ and and even had 

1380
01:19:03,520 --> 01:19:07,800
athletic ability and he was so 
smart that his intelligence was 

1381
01:19:07,800 --> 01:19:10,640
shooting him in the foot. 
The curse of the genius, that's 

1382
01:19:10,640 --> 01:19:12,720
what I call it. 
The Curse of the Genius I. 

1383
01:19:13,040 --> 01:19:15,440
Relate to. 
That, well, like your genius, is

1384
01:19:15,440 --> 01:19:17,000
irrelevant. 
Right. 

1385
01:19:18,160 --> 01:19:21,160
It's really irrelevant because 
I've seen people who are not 

1386
01:19:21,160 --> 01:19:25,960
geniuses be way more successful 
in terms of starting a company 

1387
01:19:25,960 --> 01:19:29,840
and being able to run it. 
But if you want to be a leader, 

1388
01:19:32,520 --> 01:19:35,440
having to be the smartest one in
the room and prove it to 

1389
01:19:35,440 --> 01:19:39,040
everyone just will have you 
surrounded by a bunch of yes 

1390
01:19:39,040 --> 01:19:40,680
men. 
Yeah. 

1391
01:19:40,800 --> 01:19:44,840
So you, you end up with, you 
don't have the most capable 

1392
01:19:44,840 --> 01:19:47,840
people around you and you have 
to end up doing so many things 

1393
01:19:47,840 --> 01:19:50,000
on your own. 
And if you're not in the office,

1394
01:19:50,200 --> 01:19:53,240
people don't do anything. 
So you you have a company that's

1395
01:19:53,240 --> 01:19:55,760
not growing it, it's not as 
innovative. 

1396
01:19:55,760 --> 01:19:59,240
You don't have people coming up 
with these innovative projects 

1397
01:19:59,480 --> 01:20:01,040
because they're all depending on
you. 

1398
01:20:01,040 --> 01:20:03,680
So you're stunting the growth of
the organization. 

1399
01:20:03,880 --> 01:20:08,280
In fact, you could even 
invalidate people by showing 

1400
01:20:08,280 --> 01:20:11,640
them how you are the smartest. 
And we spoke about Malcolm 

1401
01:20:11,640 --> 01:20:15,800
Gladwell's book David and 
Goliath, and he talked about how

1402
01:20:16,000 --> 01:20:20,120
people who were dyslexic at a 
young age in elementary school 

1403
01:20:20,120 --> 01:20:22,160
figured out that they couldn't 
keep up with class. 

1404
01:20:22,160 --> 01:20:24,240
So what they did is they made 
best friends with the. 

1405
01:20:24,480 --> 01:20:27,160
Smartest in history and the 
smartest in math and the 

1406
01:20:27,160 --> 01:20:29,320
smartest in science and the 
smartest in English. 

1407
01:20:29,560 --> 01:20:32,960
And they would delegate homework
to those people and they would 

1408
01:20:32,960 --> 01:20:34,920
have discussion groups with 
everyone. 

1409
01:20:34,920 --> 01:20:38,600
Basically they were training to 
be CE OS and didn't know it. 

1410
01:20:40,040 --> 01:20:43,320
So they they knew they were not 
the smartest in the group. 

1411
01:20:43,360 --> 01:20:47,720
So when they did become CEO, 
they now were able to hire 

1412
01:20:47,720 --> 01:20:52,000
people smarter than themselves 
and know how to delegate and 

1413
01:20:52,520 --> 01:20:54,600
lead people smarter than 
themselves. 

1414
01:20:54,720 --> 01:20:58,240
A lot of people believe that 
they have to be the smartest and

1415
01:20:58,240 --> 01:21:00,920
they don't know how to lead 
people smarter than themselves 

1416
01:21:00,920 --> 01:21:02,640
because they may be in 
competition. 

1417
01:21:02,840 --> 01:21:06,400
So they are sabotaging. 
That becomes a blind spot and 

1418
01:21:06,400 --> 01:21:08,080
then their smartness is 
irrelevant. 

1419
01:21:08,440 --> 01:21:10,360
Confession time. 
Confession time. 

1420
01:21:10,440 --> 01:21:14,000
You're ready for something. 
I used I used to do when I was 

1421
01:21:14,000 --> 01:21:16,880
in high school, right? 
I was one of the smart kids, 

1422
01:21:16,880 --> 01:21:20,280
right? 
But I was a skinny kid and they 

1423
01:21:20,280 --> 01:21:23,120
used to think they could bully 
me and that sort of reasons why 

1424
01:21:23,120 --> 01:21:26,520
I'm going to Taekwondo, karate, 
you know, they to delve into 

1425
01:21:26,520 --> 01:21:30,520
mixed martial arts, right? 
But when I was in high school, I

1426
01:21:30,520 --> 01:21:35,920
used to teach like the strong 
kids, like I, I had my personal 

1427
01:21:35,920 --> 01:21:40,280
bouncer in second school. 
So I used to teach these kids, 

1428
01:21:40,280 --> 01:21:42,000
right? 
And you know, run the 

1429
01:21:42,000 --> 01:21:45,920
assignments for them just in 
exchange for protection. 

1430
01:21:45,960 --> 01:21:49,640
So if you want, if you want to 
bully me, you have to go through

1431
01:21:49,640 --> 01:21:56,000
those big boys the first, right?
So it's all self preservation. 

1432
01:21:56,080 --> 01:21:59,160
You need to use what you have to
get what you want. 

1433
01:21:59,880 --> 01:22:04,000
So like I think about it now 
like that skill of having to 

1434
01:22:04,080 --> 01:22:07,400
pull people together, right, 
that are strong in areas where 

1435
01:22:07,400 --> 01:22:10,560
you're weak, right, is actually 
a leadership skill. 

1436
01:22:10,600 --> 01:22:13,040
And it's it's always a great 
thing when you build that 

1437
01:22:13,040 --> 01:22:16,040
leadership skill from a very 
young age. 

1438
01:22:16,160 --> 01:22:18,400
It enables you to be able to 
communicate and have 

1439
01:22:18,400 --> 01:22:21,920
negotiations and have mean win 
situations with people. 

1440
01:22:22,240 --> 01:22:24,840
Because I realized we, we need 
the best, you know, formula in 

1441
01:22:24,840 --> 01:22:28,880
business. 
So thank you for for reminding 

1442
01:22:28,880 --> 01:22:32,120
us of the past and, you know, 
digging into the past. 

1443
01:22:32,280 --> 01:22:35,960
But when you talk about these, 
you know, high level individuals

1444
01:22:35,960 --> 01:22:39,320
who are very successful and very
smart, right? 

1445
01:22:39,400 --> 01:22:42,640
And I think it's something I 
call the curse of the genius. 

1446
01:22:42,640 --> 01:22:46,360
And for a person like myself, 
I'm like, I try to be very well 

1447
01:22:46,360 --> 01:22:50,760
aware of the fact that, OK, a 
high IQ is not necessarily a 

1448
01:22:50,760 --> 01:22:53,920
ticket to success. 
You always need to continuously 

1449
01:22:54,120 --> 01:22:59,040
be a student, you know, in life.
And I have once been a teacher 

1450
01:22:59,040 --> 01:23:04,240
and I've realized that the best 
teachers are the best students. 

1451
01:23:04,240 --> 01:23:08,440
Of course, the more you learn, 
the more you're able to even, 

1452
01:23:08,800 --> 01:23:11,680
you know, communicate knowledge 
and information. 

1453
01:23:11,720 --> 01:23:17,200
But at some point, you know, 
some people become too 

1454
01:23:17,200 --> 01:23:20,120
successful for their own good in
court. 

1455
01:23:20,200 --> 01:23:22,960
And I noticed that the more 
successful the person is, the 

1456
01:23:22,960 --> 01:23:26,040
more difficult it is for the 
people around them to tell them 

1457
01:23:26,040 --> 01:23:29,440
the truth, right? 
And it creates this success 

1458
01:23:29,440 --> 01:23:31,360
bias. 
You know, we have. 

1459
01:23:31,360 --> 01:23:34,560
Past wings can create like 
dangerous assumptions about 

1460
01:23:34,560 --> 01:23:37,640
future strategies. 
You feel invincible. 

1461
01:23:37,640 --> 01:23:41,960
You feel because you have been 
on a winning streak, right you 

1462
01:23:41,960 --> 01:23:44,120
will continue to be on that 
winning streak. 

1463
01:23:44,120 --> 01:23:47,280
In philosophy, I think they call
it the fallacy of the slippery 

1464
01:23:47,280 --> 01:23:50,840
slope, right? 
So your your thinking becomes 

1465
01:23:50,880 --> 01:23:55,200
highly fallacious because you 
are stringing your arguments 

1466
01:23:55,240 --> 01:23:58,440
based off wrong premises and you
will arrive at the wrong 

1467
01:23:58,440 --> 01:24:01,560
conclusion. 
So there's this constant need to

1468
01:24:01,560 --> 01:24:04,560
keep re engineering your mind, 
keep getting comfortable being 

1469
01:24:04,560 --> 01:24:07,640
uncomfortable, keep learning and
relearning. 

1470
01:24:07,760 --> 01:24:10,200
And on learning, you know, the 
themes of old. 

1471
01:24:10,400 --> 01:24:13,960
I think about how the things 
that made me successful five 

1472
01:24:13,960 --> 01:24:17,720
years ago are no longer relevant
today, even two years ago, even 

1473
01:24:17,720 --> 01:24:20,480
one year ago. 
Like looking at the algorithms 

1474
01:24:20,520 --> 01:24:24,760
in podcasting, for example, like
the algorithms we were using 

1475
01:24:24,760 --> 01:24:27,440
last year. 
You know the titles descriptions

1476
01:24:27,440 --> 01:24:30,600
using on YouTube are not 
relevant right now, right? 

1477
01:24:30,720 --> 01:24:33,160
So right. 
I think the tech environment 

1478
01:24:33,160 --> 01:24:36,720
forces you to keep on learning 
and relearning, but how do you 

1479
01:24:36,720 --> 01:24:39,160
help people that have that 
success bias? 

1480
01:24:39,360 --> 01:24:42,520
Because you can't teach an old 
dog, an old dog new tricks, 

1481
01:24:42,720 --> 01:24:45,360
right? 
And a lot of people, it's easy 

1482
01:24:45,360 --> 01:24:49,160
for people to get stuck in their
ways real fast, especially when 

1483
01:24:49,160 --> 01:24:51,680
they become in, quote, 
successful. 

1484
01:24:52,000 --> 01:24:55,040
So how do you help clients that 
fall into this bracket? 

1485
01:24:55,120 --> 01:24:57,480
I don't talk about bias, not my 
world. 

1486
01:24:57,520 --> 01:24:58,600
How do you, how do you help 
them? 

1487
01:24:58,800 --> 01:25:01,680
Because for me, I feel like it's
like an opening of the mind, 

1488
01:25:01,800 --> 01:25:04,120
right? 
I might not have the right words

1489
01:25:04,120 --> 01:25:08,320
to explain it, but the truth is 
you need to be open minded in 

1490
01:25:08,320 --> 01:25:10,800
order to be able to accept more 
information. 

1491
01:25:10,800 --> 01:25:13,320
More like keeping your hands 
open, because if your hands are 

1492
01:25:13,320 --> 01:25:16,240
not open, how can you receive 
the new information? 

1493
01:25:16,520 --> 01:25:19,240
Yeah, that you need. 
So, so I don't, I don't look at 

1494
01:25:19,240 --> 01:25:22,360
as information as being as 
valuable as most people think. 

1495
01:25:22,440 --> 01:25:25,760
Just think of it this way. 
If someone wants to go on a diet

1496
01:25:25,760 --> 01:25:29,600
and they get all the information
for how to lose weight, what 

1497
01:25:29,600 --> 01:25:33,840
happens to most people, at least
in the US, what happens? 

1498
01:25:34,320 --> 01:25:35,640
Yeah, no, I like I'm talking 
about. 

1499
01:25:35,640 --> 01:25:38,920
I'm not lying. 
I feel like in the US wants you 

1500
01:25:39,800 --> 01:25:43,320
start researching one diet, you 
go down a rabbit hole of all 

1501
01:25:43,320 --> 01:25:46,720
these other different diets and 
then you're trying to compare 

1502
01:25:46,720 --> 01:25:49,520
them all and then you end up 
buying a ton of different 

1503
01:25:49,520 --> 01:25:53,000
products that you probably. 
Need How much does the 

1504
01:25:53,000 --> 01:25:54,520
information help you lose 
weight? 

1505
01:25:54,680 --> 01:25:56,000
All right, this is by now, this 
is. 

1506
01:25:56,040 --> 01:25:57,520
Not. 
Not at all. 

1507
01:25:57,800 --> 01:26:02,520
Not at all, right? 
Yeah, information isn't what 

1508
01:26:02,560 --> 01:26:05,360
giving people information on how
to lose weight. 

1509
01:26:05,440 --> 01:26:08,800
Most people take all the 
information from the best diet 

1510
01:26:08,800 --> 01:26:11,120
in the world and they end up 
gaining weight anyway. 

1511
01:26:11,360 --> 01:26:14,320
So clearly it's not the 
information that has you lose 

1512
01:26:14,320 --> 01:26:16,280
weight. 
What people had. 

1513
01:26:16,280 --> 01:26:21,000
What has people lose weight is 
having some clear distinctions 

1514
01:26:21,120 --> 01:26:24,200
about the conversations they 
have about themselves when they 

1515
01:26:24,200 --> 01:26:27,440
look in the mirror. 
And until you transform that, I 

1516
01:26:27,440 --> 01:26:31,760
mean, there, there are literally
women out there who have gained 

1517
01:26:31,760 --> 01:26:36,280
weight because they were shapely
at a young age, let's say 14 

1518
01:26:36,280 --> 01:26:41,440
years old and adult men, 20s, 
thirties would pursue them. 

1519
01:26:41,440 --> 01:26:45,560
And the way they, those young 
girls protected themselves was 

1520
01:26:45,560 --> 01:26:48,680
to gain weight. 
And that keeps away those men 

1521
01:26:48,880 --> 01:26:51,080
who they wanted nothing to do 
with. 

1522
01:26:51,200 --> 01:26:57,720
And then now that young girl who
was shapely at 1416 or 25, the, 

1523
01:26:57,720 --> 01:27:02,960
the whole strategy to hide 
myself by gaining weight is now 

1524
01:27:03,320 --> 01:27:06,880
she can't stop it it. 
And it was successful. 

1525
01:27:07,000 --> 01:27:11,440
It wasn't in her best interest, 
but at let's say 14 years old, 

1526
01:27:11,440 --> 01:27:15,080
that's what she knew to do. 
So that's if you, if she wants 

1527
01:27:15,080 --> 01:27:18,720
to lose weight, you're going to 
have to deal with that and the, 

1528
01:27:18,760 --> 01:27:20,880
the best diet won't, will not 
help her. 

1529
01:27:20,880 --> 01:27:25,200
So one of the conversations 
that's not just with leaders is 

1530
01:27:25,200 --> 01:27:27,720
change is hard. 
And people actually believe 

1531
01:27:27,720 --> 01:27:30,600
change is hard. 
So you're a CEO of an 

1532
01:27:30,600 --> 01:27:33,920
organization and you come in 
with a presupposition that 

1533
01:27:33,920 --> 01:27:36,040
change is hard. 
And now, and I'm going to 

1534
01:27:36,040 --> 01:27:39,600
transform corporate culture and 
it's hard because people don't 

1535
01:27:39,600 --> 01:27:43,080
want to change. 
It's, it's really similar to the

1536
01:27:43,080 --> 01:27:46,120
whole burnout thing. 
So once you say I'm going to 

1537
01:27:46,120 --> 01:27:49,880
burnout, you're going to find a 
million reasons to be burnt out.

1538
01:27:50,040 --> 01:27:53,640
And because you want to be able 
to say I'm burnt out, so you say

1539
01:27:53,640 --> 01:27:56,480
change is hard, you're going to 
find a million reasons. 

1540
01:27:56,480 --> 01:28:01,160
So you as a leader, you will not
properly educate yourself to 

1541
01:28:01,160 --> 01:28:03,320
make the kinds of 
transformations that are 

1542
01:28:03,320 --> 01:28:06,160
necessary because you've already
presupposed it's hard. 

1543
01:28:06,320 --> 01:28:09,880
So you're going to go into it 
knowing it's hard and believing 

1544
01:28:09,880 --> 01:28:11,680
your people are going to resist 
you. 

1545
01:28:11,800 --> 01:28:13,640
And you're ready. 
You're almost going. 

1546
01:28:13,640 --> 01:28:17,000
You're really going into a 
battlefield and you just made it

1547
01:28:17,000 --> 01:28:19,000
hard. 
And so when it's hard, you get 

1548
01:28:19,000 --> 01:28:21,960
to say, see, I knew it. 
And you get to be right about 

1549
01:28:21,960 --> 01:28:24,920
change being hard, but you were 
really unprepared. 

1550
01:28:25,120 --> 01:28:28,760
It's like the guy who never 
played US football who says I'm 

1551
01:28:28,760 --> 01:28:32,440
going to go be in a backfield 
and when he gets clobbered he 

1552
01:28:32,440 --> 01:28:35,280
says this is not for me. 
But he never trained for the 

1553
01:28:35,280 --> 01:28:37,520
game. 
When the rubber hits the road. 

1554
01:28:37,600 --> 01:28:41,560
Rubber hits the road or more 
when the helmet hits you. 

1555
01:28:42,280 --> 01:28:45,440
You, you get to have a new 
reality, but you know, for, for 

1556
01:28:45,440 --> 01:28:48,840
change when, when it comes to 
change, you know, you're talking

1557
01:28:48,840 --> 01:28:51,040
about that weights change, for 
example. 

1558
01:28:51,040 --> 01:28:53,800
Change is hard. 
And I think it, it depends on, 

1559
01:28:53,800 --> 01:28:56,360
on the person. 
For for a person like me, I have

1560
01:28:56,600 --> 01:28:59,640
fast body metabolism so it's 
easy. 

1561
01:28:59,720 --> 01:29:03,320
Change is not great change. 
Change is not. 

1562
01:29:05,000 --> 01:29:08,240
Change is not hard. 
Change is not hard. 

1563
01:29:08,520 --> 01:29:11,080
Yeah, for me, I don't think that
kind of change is hard. 

1564
01:29:11,240 --> 01:29:13,320
Right. 
No, no, no, listen, listen. 

1565
01:29:13,360 --> 01:29:17,480
I don't know. 
No, change is not hard for 

1566
01:29:17,480 --> 01:29:21,160
anyone. 
When people say intimate 

1567
01:29:21,160 --> 01:29:24,480
relationships take hard work, 
that's another fallacy. 

1568
01:29:25,080 --> 01:29:27,800
So we have all these 
conversations and they 

1569
01:29:27,800 --> 01:29:32,440
completely shape our actions and
they restrict us for what we can

1570
01:29:32,440 --> 01:29:35,880
and cannot do. 
Change is not hard for anyone, 

1571
01:29:35,960 --> 01:29:37,520
period. 
It's a, it's a mindset thing. 

1572
01:29:37,640 --> 01:29:41,760
What I just like losing weight 
information to transform a 

1573
01:29:41,760 --> 01:29:45,960
culture does not do it, and 
information to lose weight that 

1574
01:29:46,040 --> 01:29:48,880
does not do it. 
But the weird thing I kind of 

1575
01:29:48,880 --> 01:29:52,560
feel is sort of unfair because 
some people have fast body 

1576
01:29:52,560 --> 01:29:55,120
metabolism. 
If I decide to fast today and 

1577
01:29:55,120 --> 01:29:58,200
tomorrow, I'm going to lose 
probably about four or five KG. 

1578
01:29:58,640 --> 01:30:02,200
Easy peasy. 
And if I eat pasta for the next 

1579
01:30:02,200 --> 01:30:03,520
three days, I'm going to get it 
back. 

1580
01:30:03,760 --> 01:30:06,440
So I feel like I'm a, I'm a 
weights cheat, right? 

1581
01:30:06,680 --> 01:30:08,400
Because of the way my body 
operates. 

1582
01:30:08,800 --> 01:30:12,040
For some people, it's difficult.
If they eat that same pasta with

1583
01:30:12,040 --> 01:30:15,160
me, they're going to probably 
balloon about 10 KG. 

1584
01:30:15,160 --> 01:30:18,720
And it's difficult for them to 
lose it downwards because they 

1585
01:30:18,720 --> 01:30:21,920
don't have that fast body 
metabolism that I have. 

1586
01:30:22,200 --> 01:30:25,240
So it's like a cheap code in my 
own DNA. 

1587
01:30:25,240 --> 01:30:29,440
So like the effort I have to put
in right into weight gain or 

1588
01:30:29,440 --> 01:30:32,160
weight loss is different from 
another person so. 

1589
01:30:32,240 --> 01:30:35,520
As long as you believe that, 
you'll be as as long as you 

1590
01:30:35,520 --> 01:30:37,840
believe that, you'll be right. 
And there's nothing I can say. 

1591
01:30:38,240 --> 01:30:40,280
No, I'm not saying, I'm not 
saying I, I'm right. 

1592
01:30:40,280 --> 01:30:43,120
I'm just saying that I, I feel 
like the change is easier for 

1593
01:30:43,120 --> 01:30:49,080
some people due to maybe certain
biological or would I say, yeah,

1594
01:30:49,280 --> 01:30:52,680
biological advantages that they 
have over other people. 

1595
01:30:52,800 --> 01:30:55,680
But still, it's, it's a mindset 
thing, right? 

1596
01:30:55,880 --> 01:30:59,280
But for, for some people, it's 
easier than the others due to 

1597
01:30:59,280 --> 01:31:02,800
their, you know, DNA setup or 
their team. 

1598
01:31:03,040 --> 01:31:04,880
That's what I was just trying to
say. 

1599
01:31:05,040 --> 01:31:09,080
I'm not trying to demean whether
it's hard or not hard. 

1600
01:31:09,240 --> 01:31:12,920
I'm just saying I I feel like 
it's easier for some of us than 

1601
01:31:12,960 --> 01:31:15,360
others. 
And, and if people go into it 

1602
01:31:15,360 --> 01:31:17,840
with that conversation, they'll 
be right and they'll look for 

1603
01:31:17,840 --> 01:31:19,480
evidence to prove that they're 
right. 

1604
01:31:20,560 --> 01:31:24,720
So it reminds me of this rapid 
transformational therapist, her 

1605
01:31:24,720 --> 01:31:28,360
name is Marissa Pier. 
So her focus is on rapid 

1606
01:31:28,360 --> 01:31:33,080
transformational therapy. 
I did a, it was like a hypnosis 

1607
01:31:33,120 --> 01:31:36,200
meditation on accident. 
The way I found it, I didn't 

1608
01:31:36,200 --> 01:31:39,240
realize it was that she was 
going to be teaching meditation,

1609
01:31:39,240 --> 01:31:43,360
but ended up doing it. 
So it was really fun, but I love

1610
01:31:43,360 --> 01:31:46,360
listening to her meditations and
things like that. 

1611
01:31:46,360 --> 01:31:49,760
But she has mentioned one of the
strategies she uses. 

1612
01:31:49,760 --> 01:31:52,600
And the reason I'm bringing it 
up just because we are talking 

1613
01:31:52,600 --> 01:31:54,840
about bodies right now. 
Kind of a little bit of a 

1614
01:31:54,840 --> 01:31:58,480
tangent is, Ted, you mentioned 
that you mentioned this in our 

1615
01:31:58,480 --> 01:32:02,560
last conversation that you've 
had experience and you've put 

1616
01:32:02,560 --> 01:32:05,760
into practice. 
I may be saying this the wrong 

1617
01:32:05,760 --> 01:32:09,120
way, but directing your own 
thoughts or using your own 

1618
01:32:09,120 --> 01:32:15,480
thoughts to influence or code, 
code direct your body to perform

1619
01:32:15,480 --> 01:32:19,840
better just by directing your 
own thought patterns. 

1620
01:32:19,840 --> 01:32:24,360
And she actually has a very 
similar type of model to where 

1621
01:32:24,360 --> 01:32:29,760
she suggests that people can 
eradicate illness or increase 

1622
01:32:29,760 --> 01:32:33,920
their metabolic state or like 
you experienced, do more reps 

1623
01:32:34,000 --> 01:32:38,720
right or have run longer, run 
longer, breathe deeper, whatever

1624
01:32:38,720 --> 01:32:40,760
it may be. 
So I think that's really 

1625
01:32:40,760 --> 01:32:43,280
important to take into 
consideration as as well when 

1626
01:32:43,280 --> 01:32:46,560
we're talking about the 
underlying beliefs that people 

1627
01:32:46,560 --> 01:32:52,480
have when it comes to whatever 
type of biological or whatever 

1628
01:32:52,480 --> 01:32:54,080
people think is wrong with their
body. 

1629
01:32:54,120 --> 01:32:56,080
You know, there are hundreds, 
thousands of things. 

1630
01:32:56,080 --> 01:32:58,080
My nose doesn't look right, my 
hair doesn't look right. 

1631
01:32:58,080 --> 01:33:00,600
I'm too tall, too short, too 
skinny, too fat, whatever. 

1632
01:33:00,680 --> 01:33:05,440
That the underlying belief 
system can be so complex that 

1633
01:33:05,480 --> 01:33:08,440
what these practices and what 
we're seeing when we are 

1634
01:33:08,440 --> 01:33:13,520
recoding our body through our 
thoughts, it can actually affect

1635
01:33:13,520 --> 01:33:19,000
things like blood pressure, 
metabolic state, and ultimately 

1636
01:33:19,000 --> 01:33:20,600
affect weight. 
So I think that's really 

1637
01:33:20,600 --> 01:33:23,760
important just to touch on in 
this situation too as well, 

1638
01:33:23,760 --> 01:33:27,640
because when it come, when we're
thinking about the human mind, 

1639
01:33:27,640 --> 01:33:30,320
like you mentioned earlier, we 
also spoke about this in the 

1640
01:33:30,320 --> 01:33:32,840
last conversation. 
At one point when we were 

1641
01:33:32,840 --> 01:33:36,520
building cars, man didn't build 
them to go past a certain point 

1642
01:33:36,520 --> 01:33:40,240
because they believed that if a 
woman was in that car. 

1643
01:33:40,600 --> 01:33:43,720
Remind me or let me know if this
is wrong, but you mentioned that

1644
01:33:43,720 --> 01:33:46,200
her insides or her womb or 
something like that would 

1645
01:33:46,200 --> 01:33:48,080
explode. 
Right uterus. 

1646
01:33:48,400 --> 01:33:50,760
Realize uterus. 
Yeah, I realized. 

1647
01:33:50,760 --> 01:33:54,200
The uterus. 
Would explode that obviously 

1648
01:33:54,200 --> 01:33:59,160
that was not true. 
So I think if we operate within 

1649
01:33:59,160 --> 01:34:02,960
this frame with that being said,
I would really love to hear kind

1650
01:34:02,960 --> 01:34:06,600
of a case study of kind of an 
outline of a company that you've

1651
01:34:06,600 --> 01:34:10,480
helped personally shift from 
survival to scaling. 

1652
01:34:10,480 --> 01:34:13,680
Ted, if you could take us, you 
know, through the journey from 

1653
01:34:13,680 --> 01:34:17,880
crisis point to I know you kind 
of hate the term mindset shift 

1654
01:34:17,880 --> 01:34:20,440
because it's so much different 
than that. 

1655
01:34:20,440 --> 01:34:23,920
But through the strategic 
problems, maybe it was a 

1656
01:34:23,920 --> 01:34:27,360
specific problem or maybe it was
more broad and through their 

1657
01:34:27,360 --> 01:34:31,080
cultural transformation they 
then had to make in that company

1658
01:34:31,080 --> 01:34:33,040
and the growth that they 
experienced. 

1659
01:34:33,040 --> 01:34:36,240
Could you please give us one of 
your favorite examples? 

1660
01:34:36,240 --> 01:34:38,560
Sure, sure. 
Well I probably gave one 

1661
01:34:38,680 --> 01:34:42,920
already. 
So this is 1 where the guy 

1662
01:34:43,120 --> 01:34:49,400
really smart guy, Wharton, MBA 
and athletic also and worked in 

1663
01:34:49,520 --> 01:34:52,320
the big brokerage houses. 
He worked in mergers and 

1664
01:34:52,320 --> 01:34:55,120
acquisitions. 
So he made a lot of money, very 

1665
01:34:55,120 --> 01:34:58,000
successful. 
And then he decided to go out on

1666
01:34:58,000 --> 01:35:01,240
his own and start his own 
company and he wanted to do 

1667
01:35:01,240 --> 01:35:03,880
what's called a roll up. 
And for those who don't know 

1668
01:35:03,880 --> 01:35:08,440
what a roll up is like, take for
an example, the laundromat 

1669
01:35:08,520 --> 01:35:10,360
business, it would be 
fragmented. 

1670
01:35:10,360 --> 01:35:13,440
There are lots of different 
owners, mom and pops that own 

1671
01:35:13,440 --> 01:35:17,640
laundromats around the country. 
And if, if the three of us 

1672
01:35:17,640 --> 01:35:21,440
decided we wanted to do a roll 
up, we'd go out and we'd buy a 

1673
01:35:21,440 --> 01:35:25,520
whole bunch of laundromats 
around around the US, roll it up

1674
01:35:25,520 --> 01:35:28,560
into one big company and we'd 
have economies of scale and 

1675
01:35:28,560 --> 01:35:31,720
being able to buy all kinds of 
things cheaper, put in better 

1676
01:35:31,720 --> 01:35:34,320
management systems. 
But we'd be rolling up a lot of 

1677
01:35:34,320 --> 01:35:37,000
little small companies into a 
bigger company. 

1678
01:35:37,240 --> 01:35:41,080
And so this guy wanted to do a 
roll up in a specific industry. 

1679
01:35:41,080 --> 01:35:44,560
And before I met him, he had 
bought three companies and it 

1680
01:35:44,560 --> 01:35:47,560
took him three years. 
He bought one company each year 

1681
01:35:47,560 --> 01:35:50,960
and one of the challenges when 
you do a roll up and you're 

1682
01:35:51,080 --> 01:35:53,920
you're buying companies that 
already has employees, you're 

1683
01:35:53,920 --> 01:35:58,280
now integrating this this post 
they call post integration of 

1684
01:35:58,280 --> 01:36:00,880
human capital. 
And that's what kills the 

1685
01:36:00,880 --> 01:36:05,440
people, kill successful mergers 
and acquisitions because people 

1686
01:36:05,440 --> 01:36:08,280
have their own culture, they 
have their own systems, whether 

1687
01:36:08,280 --> 01:36:11,800
it's production, finance. 
So being able to integrate 

1688
01:36:11,800 --> 01:36:14,200
people is where you have 
problems. 

1689
01:36:14,200 --> 01:36:18,640
So he wanted to do a roll up, 
but he was moving slower than he

1690
01:36:18,680 --> 01:36:21,360
he wanted and he had never been 
a CEO. 

1691
01:36:21,360 --> 01:36:24,920
So there were a few things that 
needed to happen. 

1692
01:36:24,920 --> 01:36:28,880
One is training and develop him,
him to be a more effective CEO 

1693
01:36:28,880 --> 01:36:32,360
and being able to be more 
aggressive with his roll up. 

1694
01:36:32,360 --> 01:36:37,320
The other one was as he acquired
companies, he's taking a guy, an

1695
01:36:37,320 --> 01:36:40,480
entrepreneur who ran a $6 
million company and now that 

1696
01:36:40,480 --> 01:36:43,800
entrepreneur is going to be 
responsible for $40 million 

1697
01:36:43,800 --> 01:36:47,080
division and they're, you're 
going to have to upskill that 

1698
01:36:47,080 --> 01:36:50,160
person. 
Often when you do make those 

1699
01:36:50,160 --> 01:36:52,480
acquisitions, you're, you're 
buying talent. 

1700
01:36:52,560 --> 01:36:56,240
A lot of those people that you 
bring into your company are 

1701
01:36:56,240 --> 01:36:59,160
giving you lip service. 
They have their own agenda and 

1702
01:36:59,160 --> 01:37:01,040
it may be in conflict with 
yours. 

1703
01:37:01,040 --> 01:37:06,280
So I had to take this guy and 
upskill him and then get him 

1704
01:37:06,280 --> 01:37:10,280
aligned with the CEO of the, 
let's say the umbrella company. 

1705
01:37:10,480 --> 01:37:14,920
But then what also happened is 
instead of taking a year to do 1

1706
01:37:14,920 --> 01:37:18,960
acquisition, he was banging out 
6-7 acquisitions a year. 

1707
01:37:19,160 --> 01:37:24,240
And I ported him in, integrating
the sales and operations into 

1708
01:37:24,320 --> 01:37:27,600
one culture, which then allowed 
that company to grow 

1709
01:37:27,600 --> 01:37:31,120
exponentially. 
Exponentially, not just from the

1710
01:37:32,280 --> 01:37:36,320
what you call strategic growth 
from acquisitions, but also 

1711
01:37:36,320 --> 01:37:39,280
organic. 
The sales force was not, you had

1712
01:37:39,280 --> 01:37:42,400
all these different companies 
and the salespeople didn't trust

1713
01:37:42,400 --> 01:37:44,640
the people from the other 
companies, even though they were

1714
01:37:44,640 --> 01:37:48,360
all selling to the same person. 
So they wouldn't share leads, 

1715
01:37:48,520 --> 01:37:52,480
which makes the company grow. 
It was a roll up, but it was 

1716
01:37:52,480 --> 01:37:56,080
three different units in the 
roll up and they, they provided 

1717
01:37:56,080 --> 01:37:58,680
3 different services and in each
division. 

1718
01:37:58,800 --> 01:38:02,880
So being able to support that 
CEO to be more aggressive in his

1719
01:38:03,120 --> 01:38:06,560
acquisition strategy and 
successfully bring, bring them 

1720
01:38:06,560 --> 01:38:11,320
together, integrate the sales 
force, upskill him as a CEO to 

1721
01:38:11,320 --> 01:38:16,120
be able to run a larger company,
and then also upskill the talent

1722
01:38:16,120 --> 01:38:19,720
that he was buying, which 
allowed them to grow well, Well 

1723
01:38:19,720 --> 01:38:24,720
beyond what his project, his 
projections were for year 1-2 

1724
01:38:24,720 --> 01:38:28,320
and three after I met him. 
So, and that was it was 

1725
01:38:28,320 --> 01:38:31,240
transforming culture. 
And it was very interesting in 

1726
01:38:31,240 --> 01:38:35,200
that because when I'd go on 
their premises once a week, 

1727
01:38:35,200 --> 01:38:38,880
people knew I was coming and 
they would corner me like they 

1728
01:38:38,880 --> 01:38:40,320
would be like, hey man, I want 
to talk to you. 

1729
01:38:40,560 --> 01:38:43,120
I have this idea. 
I want, I want you have the 

1730
01:38:43,120 --> 01:38:46,240
CEO's ear. 
And So what it did is help me 

1731
01:38:46,240 --> 01:38:50,280
find other leaders within the 
organization and help shape them

1732
01:38:50,280 --> 01:38:52,720
and, and help them create 
projects. 

1733
01:38:52,720 --> 01:38:55,440
So they were actually excited 
about creating their own 

1734
01:38:55,440 --> 01:38:57,680
projects that would support the 
CEO. 

1735
01:38:57,960 --> 01:39:00,680
And then there were these 
untapped leaders in the 

1736
01:39:00,680 --> 01:39:03,880
organization that I was able to,
you know, pull from. 

1737
01:39:04,480 --> 01:39:08,480
It helped them do things. 
So organizationally, they were 

1738
01:39:08,480 --> 01:39:12,720
better positioned to to handle 
exponential growth without 

1739
01:39:12,720 --> 01:39:16,880
falling apart by just using what
he had in the organization. 

1740
01:39:17,680 --> 01:39:20,320
Anything else you want to say 
about the case study at all that

1741
01:39:20,320 --> 01:39:23,720
you think specifically our 
audience would really need to 

1742
01:39:23,720 --> 01:39:25,600
hear? 
Maybe we have somebody at home 

1743
01:39:25,600 --> 01:39:31,120
who is ACEO or is leading A-Team
or building a team. 

1744
01:39:31,120 --> 01:39:33,240
Anything else about that case 
study that you would want to 

1745
01:39:33,240 --> 01:39:35,920
touch on? 
Well, his problem he was 

1746
01:39:35,920 --> 01:39:39,960
creating was was actually 
bringing all these organizations

1747
01:39:40,160 --> 01:39:45,120
together as one one company. 
And and when you look at just 

1748
01:39:45,400 --> 01:39:49,080
even large corporations, most 
mergers and acquisitions never 

1749
01:39:49,080 --> 01:39:53,720
realized the intended value of 
the merger or acquisition, 

1750
01:39:54,000 --> 01:39:56,880
right. 
When Price Waterhouse merged 

1751
01:39:56,880 --> 01:40:00,600
with Coopers and Library, they 
had problems for a long time 

1752
01:40:00,600 --> 01:40:03,440
with that so. 
It's, it's not just 

1753
01:40:03,600 --> 01:40:07,360
acquisitions, buying and, and 
merging with companies is not a 

1754
01:40:07,360 --> 01:40:10,680
very easy thing to do. 
And people always say, should we

1755
01:40:10,680 --> 01:40:14,360
build it or buy it? 
So do we, do we buy a company or

1756
01:40:14,360 --> 01:40:17,080
do we just build it organically 
and inside? 

1757
01:40:17,400 --> 01:40:21,000
And you know, there, there are 
pros and cons of, of both, but 

1758
01:40:21,000 --> 01:40:25,280
one of the biggest challenges is
when you buy it, you now have to

1759
01:40:25,280 --> 01:40:28,720
fold those people in and hope 
that they're not in conflict 

1760
01:40:28,720 --> 01:40:31,880
with what already exists. 
It's, it's, you know, and I, I 

1761
01:40:31,880 --> 01:40:35,880
like bringing it to how even in 
intimate relationships, when you

1762
01:40:35,880 --> 01:40:39,360
get married, people tend to 
think the way we do things is 

1763
01:40:39,360 --> 01:40:41,000
better than the way you do 
things. 

1764
01:40:41,000 --> 01:40:45,120
And even when people are in, in 
an intimate relationship, you 

1765
01:40:45,120 --> 01:40:49,400
can, they may never say these 
words, but they may say the way 

1766
01:40:49,400 --> 01:40:52,320
your family did. 
That is ridiculous. 

1767
01:40:52,680 --> 01:40:56,560
How could you all do that? 
My family, the way we did it was

1768
01:40:56,560 --> 01:40:59,000
much better. 
And you're now in conflict with 

1769
01:40:59,000 --> 01:41:01,520
the other person. 
So imagine that happens in your 

1770
01:41:01,520 --> 01:41:04,760
personal life, and it happens 
even in the professional world 

1771
01:41:04,960 --> 01:41:06,680
when you bring two companies 
together. 

1772
01:41:06,720 --> 01:41:10,320
Our way is a better way. 
Or even if our way isn't better,

1773
01:41:10,520 --> 01:41:13,720
we're not going to change 
because change is hard and we're

1774
01:41:13,720 --> 01:41:18,240
going to keep doing it our way. 
So being able to cut through 

1775
01:41:18,240 --> 01:41:22,960
that and sort of well to be able
to transform mindset so that 

1776
01:41:22,960 --> 01:41:26,880
people are more more empowered 
to be able to look at things 

1777
01:41:26,880 --> 01:41:30,240
objectively and say, well, their
way is actually better. 

1778
01:41:30,240 --> 01:41:34,160
So let's let's take that on. 
Or I was giving lip service and 

1779
01:41:34,160 --> 01:41:37,200
I had a guy, he said I was 
actually giving him lip service.

1780
01:41:37,840 --> 01:41:40,640
I have my own ideas now and I 
really understand. 

1781
01:41:40,680 --> 01:41:43,480
And it's, it's interesting 
because when you're working with

1782
01:41:43,520 --> 01:41:47,480
the CEO and other leaders, those
other leaders need to be 

1783
01:41:47,480 --> 01:41:51,680
comfortable enough and trust me 
to say things that perhaps they 

1784
01:41:51,680 --> 01:41:54,080
don't want me to say back to 
that person. 

1785
01:41:54,080 --> 01:41:57,760
So it's very interesting the 
level of trust that you have 

1786
01:41:57,760 --> 01:42:00,600
with that. 
Ted, I'm going to say something 

1787
01:42:00,600 --> 01:42:03,520
to that effect. 
Like comic organizational 

1788
01:42:03,520 --> 01:42:05,600
culture is a very, very big 
deal. 

1789
01:42:05,640 --> 01:42:08,920
And I I was laughing because, 
you know, you again, you're 

1790
01:42:08,920 --> 01:42:11,600
attacking you attack my alumni. 
Yeah, right. 

1791
01:42:11,920 --> 01:42:14,120
You know where, right. 
Price Waterhouse. 

1792
01:42:14,120 --> 01:42:16,240
We're merging with Coopers and 
Lebrand. 

1793
01:42:16,360 --> 01:42:21,800
It wasn't such an easy emerging 
and also I've also had the 

1794
01:42:22,200 --> 01:42:25,440
privilege of working with 
another account since then who 

1795
01:42:25,560 --> 01:42:31,120
also experienced an acquisition.
It's so crazy that and one thing

1796
01:42:31,120 --> 01:42:34,760
that accountants tend to fight 
over a lot is methodology and 

1797
01:42:34,760 --> 01:42:38,200
the tool sets. 
There are ways to audit 

1798
01:42:38,480 --> 01:42:42,520
particular FSLI that's financial
system line items, right? 

1799
01:42:42,840 --> 01:42:47,960
So they would accountants are 
very used to being talking in a 

1800
01:42:47,960 --> 01:42:51,480
particular way. 
So it's a very serious fight. 

1801
01:42:51,640 --> 01:42:55,880
Like it's not. 
I feel like Ted is, he's under 

1802
01:42:55,880 --> 01:43:00,120
understated that fight. 
He's been too polite about it. 

1803
01:43:01,440 --> 01:43:03,560
You're been too polite. 
I'm going to come by. 

1804
01:43:03,800 --> 01:43:05,600
You know me. 
I only see it as a team. 

1805
01:43:05,680 --> 01:43:09,560
It's it's usually dirty fight. 
And it's crazy that, you know, 

1806
01:43:09,880 --> 01:43:12,680
one of those places where I 
worked, they had to run the two 

1807
01:43:13,040 --> 01:43:15,160
companies in parallel. 
Right. 

1808
01:43:15,400 --> 01:43:17,720
Yeah. 
And in fact during IT systems. 

1809
01:43:18,000 --> 01:43:20,800
Yeah, yeah. 
Who has the better IT system? 

1810
01:43:20,800 --> 01:43:26,680
Yeah, the IT systems, the tool 
sets, the methodologies, the 

1811
01:43:26,760 --> 01:43:31,360
company culture, like even often
leave days, you know, the 

1812
01:43:31,360 --> 01:43:34,800
hierarchy, you know, sometimes 
you, you know, you have some 

1813
01:43:34,800 --> 01:43:38,200
other firms structured as 
associate, you know, semi senior

1814
01:43:38,320 --> 01:43:41,920
senior associate, assistant 
manager, manager. 

1815
01:43:42,000 --> 01:43:45,960
Some people have manager one 
manager 2 before senior manager.

1816
01:43:45,960 --> 01:43:47,720
Some people have just one level 
of manager. 

1817
01:43:47,880 --> 01:43:50,920
It's crazy merging, you know, 
the hierarchy as well. 

1818
01:43:51,040 --> 01:43:53,840
It's, it's a lot of, it's a lot 
of dirty fight. 

1819
01:43:53,840 --> 01:43:56,280
Absolutely. 
And even the pay structure as 

1820
01:43:56,280 --> 01:43:59,360
well, right? 
I just feel like you ball what I

1821
01:43:59,360 --> 01:44:03,480
remember it brings, it brings it
brings trauma, you know, because

1822
01:44:03,640 --> 01:44:06,040
it's it's a lot of dirty 
fighting when it comes. 

1823
01:44:07,320 --> 01:44:10,600
Who gets which resources? 
Who gets which resources? 

1824
01:44:10,600 --> 01:44:13,240
Our department is who gets which
resources. 

1825
01:44:13,280 --> 01:44:15,600
Our department's more valuable 
than your department. 

1826
01:44:15,600 --> 01:44:18,640
Yeah, that's even another, 
another, another, you know, 

1827
01:44:18,640 --> 01:44:20,360
fight. 
It's not funny. 

1828
01:44:20,360 --> 01:44:23,440
So that's why for me, I I prefer
that organic growth to 

1829
01:44:24,440 --> 01:44:27,920
acquisitions basically. 
And, you know, like, I'm not 

1830
01:44:27,920 --> 01:44:31,800
saying this is right, but this 
is my preference when I make an 

1831
01:44:31,800 --> 01:44:35,880
acquisition, I like them to run,
you know, parallel instead of 

1832
01:44:35,880 --> 01:44:39,320
just absorbing them because 
absorbing them brings too much, 

1833
01:44:39,320 --> 01:44:42,880
you know, chaos that would 
disrupt the momentum. 

1834
01:44:43,040 --> 01:44:46,160
So I believe in keeping the 
momentum in a particular 

1835
01:44:46,160 --> 01:44:49,400
organization. 
But sometimes, like the cost of 

1836
01:44:49,400 --> 01:44:51,720
expansion can hold your 
momentum. 

1837
01:44:51,720 --> 01:44:54,400
But some people don't think or 
some leaders don't think about 

1838
01:44:54,400 --> 01:44:57,000
that until, in your words, the 
rubber hits the road. 

1839
01:44:57,000 --> 01:45:01,600
So who better to ask the 
questions on AI than AI? 

1840
01:45:02,480 --> 01:45:08,480
So Ted, we love to talk about AI
on this broadcast and disruption

1841
01:45:08,600 --> 01:45:13,600
and AI are like twin sibling 
would I say. 

1842
01:45:13,800 --> 01:45:17,240
I don't know whether they're 
identical or they're fractional,

1843
01:45:17,240 --> 01:45:19,920
but I know they're twin. 
AI has brought a lot of 

1844
01:45:20,040 --> 01:45:24,760
disruptive technological 
advancement in this age and 

1845
01:45:24,760 --> 01:45:28,720
time. 
And you are a master of the 

1846
01:45:28,720 --> 01:45:33,720
science of disruption and, you 
know, progress with chaos, 

1847
01:45:33,800 --> 01:45:36,280
right? 
So how does artificial 

1848
01:45:36,280 --> 01:45:40,000
intelligence fit into your 
philosophy of destruction? 

1849
01:45:40,040 --> 01:45:41,560
No. 
Is it a tool? 

1850
01:45:41,560 --> 01:45:43,360
Is it a threat? 
Is it a mirror? 

1851
01:45:43,360 --> 01:45:47,200
Is it an amplifier? 
And what brilliant strategies 

1852
01:45:47,320 --> 01:45:52,080
can leaders or leadership in 
this age and time, you know, 

1853
01:45:52,520 --> 01:45:57,320
adopt using artificial 
intelligence to achieve progress

1854
01:45:57,440 --> 01:46:01,320
for their teams, the 
organizations and of course, in 

1855
01:46:01,320 --> 01:46:04,880
their personal life? 
So first tell me, in what ways 

1856
01:46:05,000 --> 01:46:19,490
has AI been disruptive? 
The question. 

1857
01:46:19,730 --> 01:46:24,050
It's disrupted a lot speaking, 
it's disrupted. 

1858
01:46:24,090 --> 01:46:25,850
Speaking of disruption. 
A lot of. 

1859
01:46:27,650 --> 01:46:30,170
Speaking of disruption, I think 
my Internet connection was 

1860
01:46:30,170 --> 01:46:34,400
disrupted. 
OK, so I I asked. 

1861
01:46:35,040 --> 01:46:39,720
That's what I thought I asked. 
I asked a question in in what 

1862
01:46:39,720 --> 01:46:42,240
way? 
In what way has AI been 

1863
01:46:42,240 --> 01:46:46,440
disruptive? 
OK, in what ways has AI been 

1864
01:46:46,440 --> 01:46:47,480
disruptive? 
Right. 

1865
01:46:48,400 --> 01:46:51,320
Multiple different ways. 
Because, you know, when you look

1866
01:46:51,320 --> 01:46:53,560
at the work first these days, a 
lot of, you know, large 

1867
01:46:53,560 --> 01:46:56,720
corporations are laying people 
are, you know, changing their 

1868
01:46:56,720 --> 01:46:58,760
systems, changing their 
processes. 

1869
01:46:58,760 --> 01:47:02,040
And you know, I believe that 
when you want to achieve change 

1870
01:47:02,040 --> 01:47:05,400
in organizations, to change 
involves 3 things, the people, 

1871
01:47:05,400 --> 01:47:09,880
the processes and the systems. 
And AI has been able to change 

1872
01:47:09,920 --> 01:47:12,920
the people, the processes and 
the systems, all three. 

1873
01:47:12,920 --> 01:47:16,160
So yeah. 
What specifically has AI 

1874
01:47:16,160 --> 01:47:19,200
disrupted? 
So argue for example, in 

1875
01:47:19,600 --> 01:47:23,400
consulting roles, for example, 
right, I can speak to my own 

1876
01:47:23,400 --> 01:47:26,680
industry consulting. 
We need less junior team 

1877
01:47:26,680 --> 01:47:31,240
members, right, to do a lot of 
the repetitive work, for 

1878
01:47:31,240 --> 01:47:33,600
example. 
And that means there are less 

1879
01:47:33,600 --> 01:47:37,480
junior roles, right Than. 
What work available? 

1880
01:47:37,480 --> 01:47:48,000
Specifically what works well. 
I'll say menial work and work 

1881
01:47:48,000 --> 01:47:50,200
that involves a lot of 
repetitive tasks. 

1882
01:47:50,280 --> 01:47:53,800
So to be more granular and more 
specific, for example, in audit,

1883
01:47:53,880 --> 01:48:00,480
right, So you need attention to 
detail as a major soft skill, 

1884
01:48:00,560 --> 01:48:02,840
right? 
And there's something we should 

1885
01:48:02,840 --> 01:48:07,120
do called vouching. 
So sometimes you have to would I

1886
01:48:07,120 --> 01:48:10,400
say, take his pool of 
transactions, right, and match 

1887
01:48:10,400 --> 01:48:13,360
those transactions to the 
support documents for those 

1888
01:48:13,360 --> 01:48:15,720
transactions. 
But now you have AI tools that 

1889
01:48:15,720 --> 01:48:18,760
can do the matching very easily,
very fast, right? 

1890
01:48:18,760 --> 01:48:22,320
So it doesn't intend the need 
for, you know, the junior team 

1891
01:48:22,320 --> 01:48:25,000
members to be performing such 
roles, right? 

1892
01:48:25,000 --> 01:48:29,200
So it means in the case wherein 
you had the need for 10 junior 

1893
01:48:29,200 --> 01:48:33,640
team members, you probably need 
probably 3-2 now on that same 

1894
01:48:33,640 --> 01:48:37,400
team, Yeah. 
OK, so research could be 1 area 

1895
01:48:37,400 --> 01:48:39,320
because it can do it faster 
right? 

1896
01:48:39,360 --> 01:48:42,680
And the matching you still need 
someone to double check the 

1897
01:48:42,680 --> 01:48:44,240
work, correct? 
Yeah, review. 

1898
01:48:44,320 --> 01:48:45,920
Yeah. 
So prepare. 

1899
01:48:46,000 --> 01:48:48,040
Review. 
Process, but you need less 

1900
01:48:48,040 --> 01:48:50,840
preparers. 
Yeah, you need less preparers. 

1901
01:48:53,640 --> 01:48:57,920
So with more preparers, it is it
fair to say that you would have 

1902
01:48:57,920 --> 01:49:02,560
more steps like each preparer 
played a role and AI has 

1903
01:49:02,560 --> 01:49:04,960
compressed that consolidated 
that, right? 

1904
01:49:04,960 --> 01:49:06,480
Exactly. 
Very, very correct. 

1905
01:49:06,680 --> 01:49:08,040
OK, OK. 
All right. 

1906
01:49:08,120 --> 01:49:13,920
Yep, I understand. 
So I have a concern with AI and 

1907
01:49:13,920 --> 01:49:18,240
it's more than one concern. 
One is we live in a society 

1908
01:49:18,240 --> 01:49:25,120
where we are working hard to 
make machines more human like 

1909
01:49:25,280 --> 01:49:28,200
and we want humans to be more 
machine like. 

1910
01:49:28,520 --> 01:49:33,920
And I know AI which is 
artificial intelligence is not 

1911
01:49:33,920 --> 01:49:37,120
intelligent. 
I know that artificial 

1912
01:49:37,120 --> 01:49:41,360
intelligence can only 
understand, basically artificial

1913
01:49:41,360 --> 01:49:43,880
intelligence has thoughts. 
It doesn't think. 

1914
01:49:44,040 --> 01:49:46,880
It can only have thoughts about 
all the information that's 

1915
01:49:46,880 --> 01:49:49,720
available. 
And whatever's outside of that, 

1916
01:49:49,840 --> 01:49:55,840
it can't tell you about it. 
And so we're we're are creating 

1917
01:49:55,840 --> 01:49:59,600
this culture of machines being 
more human and humans being more

1918
01:49:59,600 --> 01:50:02,560
machine. 
And we want innovation, which is

1919
01:50:02,760 --> 01:50:06,760
AI doesn't do that. 
Now AI can make improvements, it

1920
01:50:06,760 --> 01:50:11,120
can reconfigure and look at what
exists from different 

1921
01:50:11,120 --> 01:50:13,920
perspectives. 
I understand it's it's looking 

1922
01:50:13,920 --> 01:50:19,240
at cancer cures and it sees 
patterns faster than what a 

1923
01:50:19,240 --> 01:50:21,320
human does. 
I got that. 

1924
01:50:21,480 --> 01:50:27,000
My other concern is that in the 
US, in the West part, in 

1925
01:50:27,000 --> 01:50:29,480
California, there was a gold 
rush. 

1926
01:50:30,280 --> 01:50:32,080
Bless you. 
So the California, the 

1927
01:50:32,080 --> 01:50:35,880
California gold rush, most 
people who ran out to California

1928
01:50:36,080 --> 01:50:39,280
to make money from gold did not 
succeed. 

1929
01:50:39,880 --> 01:50:42,880
Do you know who was very 
successful because of the 

1930
01:50:42,880 --> 01:50:45,440
California Gold Rush? 
The transportation industry. 

1931
01:50:45,560 --> 01:50:50,360
People who made picks and 
shovels because thousands of 

1932
01:50:50,360 --> 01:50:54,240
people, right, thousands of 
people ran out there to find 

1933
01:50:54,240 --> 01:50:57,200
gold and they needed picks and 
shovels and they all bought 

1934
01:50:57,200 --> 01:50:59,880
picks and shovels. 
So people who started the pick 

1935
01:50:59,880 --> 01:51:02,920
and shovel company, they became 
wealthy. 

1936
01:51:04,040 --> 01:51:07,360
The people, most of the people 
looking for gold did not become 

1937
01:51:07,360 --> 01:51:11,320
wealthy. 
So my concern is that the people

1938
01:51:11,320 --> 01:51:15,240
who make picks and shovels for 
AI will be very successful and 

1939
01:51:15,280 --> 01:51:18,320
most people will not become 
wealthy from AI. 

1940
01:51:18,360 --> 01:51:21,800
It's too much hype and the 
billions of dollars that are 

1941
01:51:21,800 --> 01:51:25,240
going into it, I don't know if 
they are going to get the 

1942
01:51:25,240 --> 01:51:28,200
returns that that are expected 
from that. 

1943
01:51:28,320 --> 01:51:32,400
And the true innovation will 
come from human beings. 

1944
01:51:32,560 --> 01:51:36,600
And if you want your humans to 
be more like computers or 

1945
01:51:36,600 --> 01:51:39,760
computers don't do things that 
human beings do. 

1946
01:51:39,760 --> 01:51:43,840
So you will actually end up 
diminishing your most valuable 

1947
01:51:43,840 --> 01:51:46,880
asset by wanting them to be more
computer like. 

1948
01:51:46,920 --> 01:51:49,920
And you're expecting your 
computers to be more human like.

1949
01:51:50,120 --> 01:51:53,360
And they don't have maybe one 
day we'll have the capacity. 

1950
01:51:53,360 --> 01:51:57,320
I mean, if you think about it, 
all the resources that were 

1951
01:51:57,320 --> 01:52:01,320
needed to make the iPhone 
existed on planet Earth 2000 

1952
01:52:01,320 --> 01:52:04,840
years ago. 
So if we believe AI is that 

1953
01:52:04,880 --> 01:52:08,880
intelligent, hypothetically 
artificial intelligence could 

1954
01:52:08,880 --> 01:52:12,120
have made the iPhone 2000 
because all the resources were 

1955
01:52:12,120 --> 01:52:15,240
there. 
So whatever doesn't exist 2000 

1956
01:52:15,240 --> 01:52:18,120
years from now, AI is not 
creating it. 

1957
01:52:18,560 --> 01:52:22,440
I think you are very much 
aligned with our narrative that 

1958
01:52:22,440 --> 01:52:25,680
we have in house here. 
There's been a past episode of 

1959
01:52:25,680 --> 01:52:28,800
this podcast. 
It's titled first AI next. 

1960
01:52:28,800 --> 01:52:32,760
And I like to think that myself 
on behalf of myself and my Co 

1961
01:52:32,760 --> 01:52:36,480
host, right? 
We see AI from certain lenses. 

1962
01:52:36,520 --> 01:52:41,040
We'll see it as an amplifier. 
That is, it magnifies both the 

1963
01:52:41,040 --> 01:52:45,880
brilliant strategies and flawed 
thinking of the users and most 

1964
01:52:45,880 --> 01:52:48,960
likely, you know, the leaders. 
And of course, AI as a mirror. 

1965
01:52:49,280 --> 01:52:53,240
It reflects back the quality of 
the questions that you ask as a 

1966
01:52:53,240 --> 01:52:56,120
leader. 
And of course, AI as a catalyst.

1967
01:52:56,280 --> 01:53:00,960
It forces leaders to redefine 
what makes them irreplaceable. 

1968
01:53:01,080 --> 01:53:04,320
So we just see AI as a tool, 
right? 

1969
01:53:04,320 --> 01:53:09,480
And I love the analogy you gave 
that is people that make the 

1970
01:53:09,560 --> 01:53:14,200
pixels and shovels for AI, the 
ones who are gonna be reached. 

1971
01:53:14,440 --> 01:53:18,800
So we, for example, are adopting
AI in the field of PR 

1972
01:53:19,000 --> 01:53:24,280
communication media, right? 
So we, I am, I call myself AI, 

1973
01:53:24,280 --> 01:53:27,760
but I love the fact that I'm 
able to use AI, you know, to 

1974
01:53:28,200 --> 01:53:34,160
serve as a catalyst to would I 
say, enhance the growth of my 

1975
01:53:34,160 --> 01:53:36,680
passion. 
I look at people who have been 

1976
01:53:36,680 --> 01:53:39,280
in broadcasting for five years 
before me. 

1977
01:53:39,400 --> 01:53:42,160
They are lower on the global 
rankings. 

1978
01:53:42,200 --> 01:53:45,720
Well, OK, I bust into the scene 
November 2023. 

1979
01:53:45,720 --> 01:53:49,280
That's wow. 
I'll be two years, November 19 

1980
01:53:49,320 --> 01:53:50,720
this year, right. 
OK. 

1981
01:53:51,440 --> 01:53:56,880
And will top 2.5%. 
I look at the people who are on 

1982
01:53:56,880 --> 01:54:01,440
that same rankings, most of them
started five years at least you 

1983
01:54:01,440 --> 01:54:03,800
know they had a five years head 
start before me. 

1984
01:54:03,800 --> 01:54:07,440
You know that's right. 
Looking at AI as a catalyst, 

1985
01:54:07,600 --> 01:54:09,960
right? 
Because we are able to know the 

1986
01:54:09,960 --> 01:54:14,440
right mix of AI tools to use and
apply on our own mission, 

1987
01:54:14,440 --> 01:54:17,720
though, I think we sort of align
with your narrative. 

1988
01:54:18,080 --> 01:54:22,640
That is, the people who apply AI
to what they want to do or 

1989
01:54:23,240 --> 01:54:29,240
provide, say, complementary or 
support services to AI tools or 

1990
01:54:29,240 --> 01:54:33,040
AI services would be the ones 
that would enrich themselves in 

1991
01:54:33,040 --> 01:54:36,840
this AI gold rush. 
But what do you see it as being?

1992
01:54:36,840 --> 01:54:40,320
An amplifier and mural and a 
catalyst are not your thoughts 

1993
01:54:40,320 --> 01:54:42,720
on that. 
I think it's a tool just like 

1994
01:54:43,040 --> 01:54:48,040
Google was a Yahoo. 
Search engines have been tools 

1995
01:54:48,040 --> 01:54:52,520
that so before the search engine
was the library and that took 

1996
01:54:52,520 --> 01:54:54,080
time. 
You had to go to a different 

1997
01:54:54,080 --> 01:54:56,320
location. 
So now you can have it in the 

1998
01:54:56,320 --> 01:54:59,040
palm of your hand. 
So that's more efficient. 

1999
01:54:59,160 --> 01:55:05,560
AI is just more, it has more 
capacity than Google because you

2000
01:55:05,560 --> 01:55:08,840
can ask AI to do a proposal for 
you. 

2001
01:55:09,240 --> 01:55:12,000
You can ask AI to do all kinds 
of things, right? 

2002
01:55:12,000 --> 01:55:14,480
You can write a book, you can 
make ATV show. 

2003
01:55:14,480 --> 01:55:17,400
There's so much more you can do 
with AI. 

2004
01:55:17,440 --> 01:55:21,680
In fact, AI will disrupt Google.
Google, Google is being 

2005
01:55:21,680 --> 01:55:24,760
disrupted. 
I forget what the percentage is.

2006
01:55:24,840 --> 01:55:26,760
What? 
Their volume has already dropped

2007
01:55:26,760 --> 01:55:30,480
significantly, like 40%. 
Wow, now they have Google. 

2008
01:55:30,480 --> 01:55:34,200
Gemini they. 
Have adopted AI, They have 

2009
01:55:34,200 --> 01:55:36,360
adopted AI. 
They have Gemini, and they have 

2010
01:55:36,360 --> 01:55:39,440
the Google AI overview. 
You know what they're doing. 

2011
01:55:39,520 --> 01:55:41,360
Right. 
They waited a little late. 

2012
01:55:41,360 --> 01:55:43,880
Their traffic has already 
dropped. 

2013
01:55:43,960 --> 01:55:46,080
It's already a significant drop 
in their traffic. 

2014
01:55:46,360 --> 01:55:49,560
So they have been disrupted. 
It's not 10%. 

2015
01:55:49,560 --> 01:55:52,800
It's in sizable numbers, 
noticeable. 

2016
01:55:53,160 --> 01:55:57,080
That's very true. 
So they've been disrupted 

2017
01:55:57,080 --> 01:55:59,960
already, so now they have to 
pay, play catch up. 

2018
01:55:59,960 --> 01:56:04,280
So it's a great tool to help you
clarify thoughts. 

2019
01:56:04,280 --> 01:56:08,120
It's a great tool and and doing 
proposals and cutting down the 

2020
01:56:08,120 --> 01:56:10,920
amount of steps, getting rid of 
menial work. 

2021
01:56:12,640 --> 01:56:16,440
You know, it has its benefits. 
I mean, it, you can look at AI 

2022
01:56:16,440 --> 01:56:19,120
and and the fast food industry 
we have. 

2023
01:56:19,120 --> 01:56:21,720
I think it's a McDonald's. 
It's the first McDonald's to 

2024
01:56:21,720 --> 01:56:26,400
have no human being in the 
operation at all. 

2025
01:56:26,600 --> 01:56:29,240
Flipping burgers, everything, 
it's doing everything. 

2026
01:56:29,480 --> 01:56:32,600
And that would all be from, you 
know, large language models. 

2027
01:56:32,600 --> 01:56:36,240
It's that's a some level of AI 
and I think that's. 

2028
01:56:36,520 --> 01:56:38,720
Why? 
AI is not right, but I think 

2029
01:56:38,720 --> 01:56:42,360
that's why AI is not intelligent
because it's still a large 

2030
01:56:42,360 --> 01:56:46,360
language model, learning model, 
large language learning model. 

2031
01:56:46,360 --> 01:56:48,680
It's not technically 
intelligent. 

2032
01:56:48,920 --> 01:56:53,000
Now it's good at pattern 
recognition for what does exist,

2033
01:56:53,040 --> 01:56:56,360
but connecting dots that do not 
exist. 

2034
01:56:56,360 --> 01:57:00,000
So when you get a highly 
intelligent person who can 

2035
01:57:00,000 --> 01:57:02,840
connect dots that the rest of 
the world doesn't see. 

2036
01:57:02,920 --> 01:57:07,120
And I prefer to talk about 
Nikola Tesla instead of Einstein

2037
01:57:07,120 --> 01:57:09,160
because most people don't know 
Einstein. 

2038
01:57:09,160 --> 01:57:11,120
Didn't come up with a theory of 
relativity. 

2039
01:57:11,120 --> 01:57:16,200
Was a French guy back in the mid
1800s who actually wrote a paper

2040
01:57:16,200 --> 01:57:18,560
on that already? 
What before Einstein? 

2041
01:57:18,720 --> 01:57:22,080
But Tesla was connecting dots 
that didn't exist. 

2042
01:57:22,280 --> 01:57:25,520
He was talking cell phones in 
the late 1800s. 

2043
01:57:26,000 --> 01:57:27,760
One thing that. 
That's what. 

2044
01:57:28,120 --> 01:57:30,640
Go ahead. 
One thing I just wanted to kind 

2045
01:57:30,640 --> 01:57:34,240
of connect with what you're 
saying is bridging something 

2046
01:57:34,240 --> 01:57:38,120
that you spoke about earlier in 
regard to paradigm shifting and 

2047
01:57:39,280 --> 01:57:42,400
connecting to that story, you 
know, of the four year old 

2048
01:57:42,400 --> 01:57:44,720
washing dishes and things like 
that. 

2049
01:57:44,720 --> 01:57:50,440
It's crazy that we are in a time
where anybody, anybody can pick 

2050
01:57:50,440 --> 01:57:54,400
up AI and sell it as a shovel or
sell it as the pickaxe. 

2051
01:57:54,400 --> 01:57:59,080
And even though it is this tool,
it really can only be used to 

2052
01:57:59,080 --> 01:58:02,600
the extent of our own belief 
systems. 

2053
01:58:02,720 --> 01:58:06,800
So it's just kind of crazy to 
think about just to me that the 

2054
01:58:06,800 --> 01:58:15,880
user, the extent of the user is 
really the most limited part for

2055
01:58:15,880 --> 01:58:17,840
sure. 
So if we don't even understand 

2056
01:58:17,840 --> 01:58:21,440
our own belief systems or we 
can't run our own thoughts, we 

2057
01:58:21,440 --> 01:58:25,920
wouldn't be able to expand AI in
any way. 

2058
01:58:25,920 --> 01:58:31,480
We're just using it as a 
feedback loop, which almost just

2059
01:58:31,480 --> 01:58:34,800
sounds like an extent of the 
current problem that we were 

2060
01:58:34,800 --> 01:58:38,680
even speaking about earlier when
it comes to people not being in 

2061
01:58:38,680 --> 01:58:41,520
control of their own thoughts. 
So like we just mentioned, 

2062
01:58:41,520 --> 01:58:45,000
people are one of the reasons 
people have switched over from 

2063
01:58:45,000 --> 01:58:50,040
Google to, for example, ChatGPT 
is because of the feedback loops

2064
01:58:50,040 --> 01:58:53,520
that it gives an extent to the 
wide range of information that 

2065
01:58:53,520 --> 01:58:55,960
it has. 
Like they'll just the vast 

2066
01:58:55,960 --> 01:58:58,720
library, if you will. 
But again, if we're not able to 

2067
01:58:59,160 --> 01:59:02,920
understand our own minds or push
past our own paradigms, we're 

2068
01:59:02,920 --> 01:59:06,960
only seeking answers to a 
certain extent to our current 

2069
01:59:06,960 --> 01:59:09,040
belief. 
We wouldn't be able to even 

2070
01:59:09,040 --> 01:59:12,520
reach past a point of paradigm 
shifting at all because again, 

2071
01:59:12,520 --> 01:59:15,600
we're just using it as a 
feedback loop based off of all 

2072
01:59:15,600 --> 01:59:17,240
the information that we 
currently have. 

2073
01:59:17,560 --> 01:59:21,840
But when we're speaking about 
visionaries move our shakers, 

2074
01:59:21,920 --> 01:59:26,600
the people that actually are 
bringing up ideas that were 

2075
01:59:26,600 --> 01:59:30,080
never being talked about before,
they don't get those ideas or 

2076
01:59:30,080 --> 01:59:34,320
have those thoughts based off of
operating against a feedback 

2077
01:59:34,320 --> 01:59:37,920
loop of information being fed to
them back and forth, back and 

2078
01:59:37,920 --> 01:59:40,800
forth. 
When it if you as kind of leads 

2079
01:59:40,800 --> 01:59:46,560
into my next question. 
So Ted, you work with, you know,

2080
01:59:46,600 --> 01:59:50,600
usually an older generation, 
maybe not always, but a lot of 

2081
01:59:50,600 --> 01:59:54,920
the CE OS businesses, C-Suite 
teams and corporations that you 

2082
01:59:54,920 --> 01:59:56,680
work with. 
And you kind of have your own 

2083
01:59:56,680 --> 02:00:00,680
strategy, maybe your own 
curriculum if you were designing

2084
02:00:00,680 --> 02:00:02,720
A curriculum for the next 
generation. 

2085
02:00:02,720 --> 02:00:08,440
So if we're speaking just based 
off of disruptive leadership, 

2086
02:00:08,440 --> 02:00:11,200
maybe they use AI, maybe they 
don't. 

2087
02:00:11,440 --> 02:00:14,080
What would be your first three 
lessons? 

2088
02:00:14,080 --> 02:00:17,680
Or can you expand on them when 
it comes to, you know, 

2089
02:00:18,040 --> 02:00:20,960
questioning everything, 
especially when we're talking 

2090
02:00:20,960 --> 02:00:23,240
about AI? 
And the answer is AI is? 

2091
02:00:23,760 --> 02:00:28,840
Giving us in this feedback loop,
along with embracing things like

2092
02:00:28,840 --> 02:00:33,800
discomfort, AOS and leading with
problems, starting problems, 

2093
02:00:33,800 --> 02:00:37,320
creating problems. 
Can you kind of explain those 

2094
02:00:37,320 --> 02:00:41,680
lessons in a way that would be 
beneficial to this generation 

2095
02:00:41,680 --> 02:00:45,000
coming up where AI is going to 
be so normalized? 

2096
02:00:46,080 --> 02:00:51,160
So being a human hasn't changed.
If it has, tell me in what way? 

2097
02:00:51,920 --> 02:00:54,400
It has changed because humans 
now use AI. 

2098
02:00:54,440 --> 02:00:57,200
And yeah, that's just a joke, 
right? 

2099
02:00:57,200 --> 02:01:00,720
But one thing that really 
fascinates me is the fact that 

2100
02:01:00,880 --> 02:01:04,040
I, I grew up in that age where I
had to use the library, the 

2101
02:01:04,040 --> 02:01:06,640
library coding system. 
You learn, you know, all of 

2102
02:01:06,640 --> 02:01:09,600
those manual techniques for 
searching the books, the 

2103
02:01:09,600 --> 02:01:11,640
resources, the publications in 
the library. 

2104
02:01:11,840 --> 02:01:16,080
But it's crazy that information 
was difficult to obtain back 

2105
02:01:16,080 --> 02:01:19,480
then. 
And information is very easily 

2106
02:01:19,480 --> 02:01:21,640
accessible and widely 
applicable. 

2107
02:01:21,840 --> 02:01:26,840
But now I get the most stupid 
questions right then back then. 

2108
02:01:27,040 --> 02:01:29,760
So I feel like it's like we are 
the age of the height of 

2109
02:01:30,040 --> 02:01:33,240
artificial intelligence for the 
age of the height of human 

2110
02:01:33,240 --> 02:01:36,200
foolishness as well. 
So I don't know, there's a 

2111
02:01:36,200 --> 02:01:38,520
mismatch somewhere. 
But it still doesn't help me 

2112
02:01:38,520 --> 02:01:42,600
understand whether human beings 
have changed over the past 2000 

2113
02:01:42,600 --> 02:01:44,240
years. 
We have deteriorated. 

2114
02:01:44,240 --> 02:01:47,160
I feel like we we, we are 
deteriorating as the on the 

2115
02:01:47,160 --> 02:01:51,560
average, right, the quality of 
humans we have today is less 

2116
02:01:51,560 --> 02:01:55,120
than the quality of humans we 
have say in our grandparents 

2117
02:01:55,120 --> 02:01:57,400
generation, the parents before 
them. 

2118
02:01:57,440 --> 02:02:03,720
We have people who are weaker 
physically and I think mentally,

2119
02:02:03,720 --> 02:02:05,840
but that's not a scientifically 
problem part. 

2120
02:02:06,360 --> 02:02:07,920
That's a conspiracy theory 
about. 

2121
02:02:07,920 --> 02:02:10,680
Take that from me. 
Well, so let let's think back 

2122
02:02:10,680 --> 02:02:16,800
100 years ago people could have 
said, hey, we're different in in

2123
02:02:16,800 --> 02:02:22,960
1925 because just 30 years ago, 
most people didn't have 

2124
02:02:22,960 --> 02:02:26,160
electricity in their home. 
We didn't have flying machines, 

2125
02:02:26,160 --> 02:02:29,280
most people didn't have car. 
Like they can go down a list of 

2126
02:02:29,280 --> 02:02:33,200
the technology that we can't 
even imagine that was so life 

2127
02:02:33,200 --> 02:02:38,880
changing to go from kerosene 
lit, you know, jar. 

2128
02:02:39,280 --> 02:02:41,960
I used that in Africa. 
I used that in Africa. 

2129
02:02:43,800 --> 02:02:46,640
But to having to having an 
artificial son in your house 

2130
02:02:46,640 --> 02:02:49,480
that you can turn on and off 
anytime you want, right? 

2131
02:02:49,480 --> 02:02:53,160
So we we can't imagine not 
flying and now flying. 

2132
02:02:53,240 --> 02:02:57,760
And those people would have 
thought that this technology has

2133
02:02:57,760 --> 02:03:01,400
changed humans. 
And here we are 100 years later 

2134
02:03:01,400 --> 02:03:05,320
saying the same thing they said.
So what has changed about human 

2135
02:03:05,320 --> 02:03:07,440
being? 
That's what I'm I'm that's what 

2136
02:03:07,440 --> 02:03:09,120
I'm not hearing from either of 
you. 

2137
02:03:09,120 --> 02:03:13,240
What is different about human 
beings today that wouldn't have 

2138
02:03:13,240 --> 02:03:17,560
happened 100 or 500 years ago? 
What's different about the 

2139
02:03:17,560 --> 02:03:20,880
generation that didn't exist for
anyone else? 

2140
02:03:20,880 --> 02:03:23,720
Because everyone's seen 
technology go back to the. 

2141
02:03:24,560 --> 02:03:27,040
I would say you've. 
Seen that in technology? 

2142
02:03:27,160 --> 02:03:31,640
I would say more so the 
differences may rely in cultural

2143
02:03:31,640 --> 02:03:39,120
shifts and belief systems that 
have changed through, you know, 

2144
02:03:39,600 --> 02:03:42,640
any type of country. 
They're economically, socially 

2145
02:03:42,640 --> 02:03:46,600
and things like that. 
I would say that those make a 

2146
02:03:46,600 --> 02:03:49,680
decent impact on the way humans 
evolve. 

2147
02:03:49,920 --> 02:03:50,760
What's? 
Different. 

2148
02:03:50,880 --> 02:03:54,840
What specifically is different? 
From our perspective, is it from

2149
02:03:54,840 --> 02:03:59,360
like a biological perspective, 
psychological like? 

2150
02:03:59,600 --> 02:04:04,400
Tell me what's different about 
human beings today that was that

2151
02:04:04,400 --> 02:04:08,360
didn't exist 100 years ago or 
500 years ago, or 2000 years 

2152
02:04:08,360 --> 02:04:12,480
ago. 
I'll say, I'll say yeah, still 

2153
02:04:13,080 --> 02:04:18,960
pretty much similar fabric, but 
a difference is, you know, the 

2154
02:04:18,960 --> 02:04:23,080
social cultural fabric. 
So mine is a social animal when 

2155
02:04:23,080 --> 02:04:26,760
you look at it, you know, from a
sociological perspective, to cut

2156
02:04:26,760 --> 02:04:31,280
the anthropology of man, right, 
the social cultural practices 

2157
02:04:31,280 --> 02:04:35,600
have absolutely changed over 
time, right? 

2158
02:04:35,600 --> 02:04:38,840
It's difficult to observe. 
But you know, when you look at 

2159
02:04:39,120 --> 02:04:43,440
spans of times like 500 years, 
100 years, right? 

2160
02:04:43,440 --> 02:04:48,120
It's the patterns are easier, 
but fundamentally nothing has 

2161
02:04:48,240 --> 02:04:50,760
been changed, you know, about 
man. 

2162
02:04:50,760 --> 02:04:54,760
But when you look at the social 
cultural practices, absolutely 

2163
02:04:54,760 --> 02:04:58,120
there has been, you know, 
culture shifts, you know, 

2164
02:04:58,120 --> 02:05:02,160
mindset shifts over time, 
especially with technological 

2165
02:05:02,200 --> 02:05:05,760
advancement, right? 
We are more reliant, you know, 

2166
02:05:05,760 --> 02:05:10,120
on technological tools on like, 
you know, the age of sea, the 

2167
02:05:10,120 --> 02:05:14,840
haunted gatherers wearing man 
was a more ferocious animal and 

2168
02:05:14,840 --> 02:05:20,760
more acclimatized to the natural
environment or fundamentally man

2169
02:05:20,760 --> 02:05:23,560
is still man. 
So we just looking at social 

2170
02:05:23,560 --> 02:05:29,200
cultural shifts over time. 
That's I don't know what what 

2171
02:05:29,200 --> 02:05:33,920
social cultural shifts are 
different now that didn't exist 

2172
02:05:35,200 --> 02:05:37,640
500 years ago? 
500 years ago. 

2173
02:05:38,600 --> 02:05:41,240
See pop culture. 
For 100 I mean just. 

2174
02:05:41,400 --> 02:05:43,920
If 100 years ago, I don't think 
there, I don't think there's a 

2175
02:05:43,920 --> 02:05:46,400
year, I don't think there was 
pop culture, I don't think there

2176
02:05:46,400 --> 02:05:48,240
was cancel culture, I don't 
think there was. 

2177
02:05:48,920 --> 02:05:50,400
The nuclear No. 
No, no, no. 

2178
02:05:50,520 --> 02:05:54,800
So 500 years. 
So let's let's say 500 years 

2179
02:05:54,800 --> 02:05:57,920
ago, 500 years ago, you lived in
a village, right? 

2180
02:05:58,000 --> 02:06:00,480
And you were known for being 
dishonest. 

2181
02:06:00,560 --> 02:06:03,080
You got cancelled. 
Yeah. 

2182
02:06:03,200 --> 02:06:05,720
But not no one in the village 
would work with you. 

2183
02:06:06,040 --> 02:06:08,200
No one in the village would 
cooperate with you. 

2184
02:06:08,400 --> 02:06:11,880
Nobody but you would. 
Yes, yes, the media. 

2185
02:06:12,120 --> 02:06:14,720
Yes, the media was word of mouth
globally. 

2186
02:06:14,760 --> 02:06:17,720
In that village you were 
cancelled, right? 

2187
02:06:17,720 --> 02:06:20,040
And then the next village would 
have heard about you. 

2188
02:06:20,040 --> 02:06:23,160
So when you arrived they would 
be ready to cancel you also. 

2189
02:06:25,440 --> 02:06:27,800
That is why we used to have 
exiles. 

2190
02:06:27,840 --> 02:06:29,920
Yeah. 
Back in the day, yeah. 

2191
02:06:29,920 --> 02:06:31,520
So some people used to go in 
exile. 

2192
02:06:31,720 --> 02:06:33,880
Right. 
So this is the same thing. 

2193
02:06:33,880 --> 02:06:37,800
We're doing the same things. 
It was back to what I said. 

2194
02:06:37,800 --> 02:06:40,880
I said fundamentally we've not 
changed as a species, right? 

2195
02:06:41,120 --> 02:06:44,120
We've only seen social, cultural
shifts over time. 

2196
02:06:44,360 --> 02:06:50,280
But it's not those changes are 
not, so would I say significant 

2197
02:06:50,280 --> 02:06:53,640
to say that man has changed 
significantly as a species, 

2198
02:06:53,640 --> 02:06:55,440
right. 
We are seeing woven from the 

2199
02:06:55,440 --> 02:06:59,560
same fabric, but there are 
social cultural changes over 

2200
02:06:59,560 --> 02:07:02,000
time. 
But the fundamental, the primary

2201
02:07:02,160 --> 02:07:04,440
more like the primary colors 
remain the same. 

2202
02:07:04,440 --> 02:07:06,800
We're just mixing and matching 
the primary and session 

2203
02:07:07,000 --> 02:07:09,520
secondary colors to be from 
tertiary colors. 

2204
02:07:09,760 --> 02:07:12,840
So it's differentiated. 
You're still saying your people 

2205
02:07:12,840 --> 02:07:15,680
are still saying our generation 
is different from the last. 

2206
02:07:15,680 --> 02:07:18,480
That's what each generation 
says, so we're all saying the 

2207
02:07:18,480 --> 02:07:20,000
same thing. 
I'm not. 

2208
02:07:20,000 --> 02:07:23,400
Still the five years, still the 
five year, and still the five 

2209
02:07:23,400 --> 02:07:27,440
year old is running your life 
just like 500 years ago, or 50 

2210
02:07:27,440 --> 02:07:31,240
years ago, or 50 years from now.
The five year old is running 

2211
02:07:31,240 --> 02:07:34,640
your life and transformation 
becomes really valid. 

2212
02:07:34,720 --> 02:07:38,080
Like the human being. 
We believe that technology has 

2213
02:07:38,080 --> 02:07:41,680
changed us and we've been saying
that for a very long time and we

2214
02:07:41,680 --> 02:07:46,800
keep saying it and still we 
have, you know, murder and theft

2215
02:07:46,800 --> 02:07:50,120
and abuse and all. 
We didn't take any of that out 

2216
02:07:50,120 --> 02:07:52,040
of society. 
Divorce is still there, 

2217
02:07:52,200 --> 02:07:55,480
infidelity, all these things. 
Like what has changed? 

2218
02:07:55,480 --> 02:07:58,760
You still have to learn to walk,
talk, feed yourself or learn to 

2219
02:07:59,000 --> 02:08:03,120
speak a language count like all 
those, the human experience. 

2220
02:08:03,120 --> 02:08:05,200
I mean, living in the jungle, I 
saw that. 

2221
02:08:05,440 --> 02:08:09,120
I saw people who lived way back,
no electricity or running water.

2222
02:08:09,120 --> 02:08:13,960
They they had the kerosene jar. 
I saw that that lived that 

2223
02:08:13,960 --> 02:08:14,440
right. 
It's too. 

2224
02:08:14,960 --> 02:08:19,960
Bad you did that. 
You're a legend in Agricultural 

2225
02:08:19,960 --> 02:08:22,720
Society with no machines, just 
the machete. 

2226
02:08:22,920 --> 02:08:25,440
Yeah, the, the, the, the, the 
making hole, we call it the 

2227
02:08:25,440 --> 02:08:27,840
cutlass, then the hose, right, 
That bent 1. 

2228
02:08:27,960 --> 02:08:30,560
You use it to rake. 
And then there's the rake as 

2229
02:08:30,560 --> 02:08:33,480
well with steam iron prongs, 
right? 

2230
02:08:33,480 --> 02:08:35,880
You use that one to clear the, 
the, the leaves. 

2231
02:08:36,080 --> 02:08:39,720
If you've done that, I think the
respect I have for you has gone 

2232
02:08:40,320 --> 02:08:43,640
higher. 
But you get what I I mean, 

2233
02:08:43,760 --> 02:08:47,680
everyone believes they're 
different and it's what it takes

2234
02:08:47,680 --> 02:08:50,880
for human beings to come 
together and work together is 

2235
02:08:50,880 --> 02:08:54,000
still the same thing. 
And we're ignoring that. 

2236
02:08:54,000 --> 02:08:57,240
We're thinking that it's going 
to be some new IT thing. 

2237
02:08:57,240 --> 02:08:59,600
This is, this is it. 
And we're going to be different.

2238
02:08:59,600 --> 02:09:03,000
But yet we're still dealing 
with, I work with people of all 

2239
02:09:03,000 --> 02:09:05,840
age groups and I, I still see 
the same thing. 

2240
02:09:05,880 --> 02:09:09,720
If anything, some of those 
cultures they call primitive 

2241
02:09:09,880 --> 02:09:12,120
are, are better at being a 
community. 

2242
02:09:12,160 --> 02:09:14,200
We've lost the community. 
So do people. 

2243
02:09:14,200 --> 02:09:17,760
And we're, we're attempting to 
use technology to create 

2244
02:09:17,760 --> 02:09:19,960
communities. 
One, one thing that's been 

2245
02:09:19,960 --> 02:09:23,920
interesting over the past 20 
years here in the US is that the

2246
02:09:23,920 --> 02:09:26,320
younger people have been hungry 
for community. 

2247
02:09:26,320 --> 02:09:30,200
So they create groups of like 
crocheting, like they still want

2248
02:09:30,200 --> 02:09:33,920
that human to human contact 
where we sit down and we're just

2249
02:09:33,920 --> 02:09:38,280
in a room hanging out crocheting
or doing we put puzzles together

2250
02:09:38,280 --> 02:09:42,040
like they they want, they've 
gone back to wanting that. 

2251
02:09:42,440 --> 02:09:44,640
And when you live in villages, 
you have that. 

2252
02:09:44,640 --> 02:09:46,520
That's just a normal you take it
for granted. 

2253
02:09:46,520 --> 02:09:48,120
Defaults that's. 
It you don't want that. 

2254
02:09:48,320 --> 02:09:52,320
It's like when I lived in the 
jungle, like the women, most of 

2255
02:09:52,320 --> 02:09:55,640
the young women took a bath in 
the river at the same time 

2256
02:09:55,640 --> 02:09:57,680
together. 
They wash their clothes in the 

2257
02:09:57,680 --> 02:10:00,520
river together. 
The men, we jump down the jungle

2258
02:10:00,520 --> 02:10:03,720
with a machete. 
And we did it as a community. 

2259
02:10:03,720 --> 02:10:06,920
I saw that. 
It seems people still do want 

2260
02:10:06,920 --> 02:10:09,960
community, even the young 
people, they still want that. 

2261
02:10:10,160 --> 02:10:14,040
How do you create that if 
technology is dividing you? 

2262
02:10:14,040 --> 02:10:18,640
Not just for like political or 
or other reasons, It's dividing 

2263
02:10:18,640 --> 02:10:20,360
you because you don't have to 
leave your house. 

2264
02:10:20,360 --> 02:10:23,360
You can sit in the house all day
and never have any contact with 

2265
02:10:23,360 --> 02:10:26,800
another human being, but they 
still crave that other human 

2266
02:10:26,800 --> 02:10:28,920
being. 
Noella, can you please send this

2267
02:10:28,920 --> 02:10:32,840
man some flowers tomorrow? 
Because he just need to. 

2268
02:10:32,840 --> 02:10:34,920
He literally hits the nail on 
the head. 

2269
02:10:34,920 --> 02:10:38,520
He hits the nail on the head. 
And I think you were able to 

2270
02:10:38,520 --> 02:10:41,960
describe something that I think 
I was unable to describe 

2271
02:10:42,120 --> 02:10:44,040
earlier. 
You know, in this session, you 

2272
02:10:44,040 --> 02:10:46,760
know, that sense of community, 
right? 

2273
02:10:46,800 --> 02:10:49,680
Right. 
And I feel like maybe I sort of 

2274
02:10:49,720 --> 02:10:53,360
misconstrued it for happiness. 
But if you remember, I was 

2275
02:10:53,360 --> 02:10:55,800
trying to explain that, you 
know, there's a better sense of 

2276
02:10:55,800 --> 02:10:59,240
community in less developed, you
know, areas of the world. 

2277
02:10:59,280 --> 02:11:03,680
And, right, for me, I was 
privileged growing up in Africa,

2278
02:11:03,920 --> 02:11:07,160
privileged growing up in, you 
know, environments where in 

2279
02:11:07,320 --> 02:11:09,400
there's community. 
And I think I've had this 

2280
02:11:09,400 --> 02:11:13,040
conversation with Noela before, 
like when I came to the United 

2281
02:11:13,040 --> 02:11:15,440
Kingdom. 
And I look at certain people who

2282
02:11:15,440 --> 02:11:17,960
try to act like, oh, they are 
gangsters. 

2283
02:11:18,160 --> 02:11:20,280
I tell them where I come from. 
We eat. 

2284
02:11:20,280 --> 02:11:23,240
We eat where I come from, we eat
gangsters for breakfast. 

2285
02:11:23,400 --> 02:11:26,080
Like you don't even try me. 
Like, you don't want to know 

2286
02:11:26,080 --> 02:11:29,280
what I've seen in my lifetime, 
you know, killing animals, 

2287
02:11:29,280 --> 02:11:31,800
right? 
Barehanded, right, Machetes, 

2288
02:11:32,000 --> 02:11:34,360
right, with sticks and stuff 
like that, right? 

2289
02:11:34,640 --> 02:11:37,120
Like facing dangerous snakes, 
right? 

2290
02:11:37,240 --> 02:11:40,520
So there are certain things you 
go through in life, right? 

2291
02:11:40,680 --> 02:11:44,520
When you face dangerous animals,
you've killed dangerous animals 

2292
02:11:44,680 --> 02:11:47,400
need two things that that that 
would actually less things in 

2293
02:11:47,400 --> 02:11:49,240
life that would scare you, 
right? 

2294
02:11:49,480 --> 02:11:53,960
And then you have to also deal 
with dangerous human beings as 

2295
02:11:53,960 --> 02:11:55,760
well. 
As much as you have dangerous 

2296
02:11:55,760 --> 02:11:58,240
lower animals, you have 
dangerous higher animals as 

2297
02:11:58,240 --> 02:12:01,240
well, right? 
And you dealt with all of that, 

2298
02:12:01,240 --> 02:12:03,720
right? 
And you left that environment to

2299
02:12:03,920 --> 02:12:06,480
a more technologically driven 
environment. 

2300
02:12:06,480 --> 02:12:08,520
And the people, their thing, 
because they have more 

2301
02:12:08,520 --> 02:12:10,920
technology that they are more 
dangerous. 

2302
02:12:11,000 --> 02:12:14,200
And then you just look at them 
like, excuse me, excuse me, 

2303
02:12:14,280 --> 02:12:17,080
right? 
But in that less technologically

2304
02:12:17,080 --> 02:12:21,640
driven environment, you have a 
better sense of community, 

2305
02:12:21,840 --> 02:12:24,000
right? 
And you have these people who 

2306
02:12:24,000 --> 02:12:28,240
are trying to use technology to 
create a false sense of 

2307
02:12:28,240 --> 02:12:31,600
community, and you just don't 
know how to explain it to them 

2308
02:12:31,600 --> 02:12:34,760
that you can never get it. 
This is not what community 

2309
02:12:34,760 --> 02:12:37,160
community is about, right? 
Exactly. 

2310
02:12:37,160 --> 02:12:42,160
Community is about authenticity,
genuine connection, connecting 

2311
02:12:42,160 --> 02:12:46,400
the dots right by on. 
A daily basis, every day and. 

2312
02:12:46,680 --> 02:12:50,320
Not by intentional effort, 
right, But the cost, yeah. 

2313
02:12:50,680 --> 02:12:54,360
Like, would I say nature or the 
universe just put you together, 

2314
02:12:54,560 --> 02:12:56,840
right. 
And you, you are forced, sort 

2315
02:12:56,840 --> 02:12:58,800
of. 
To cooperate and you know 

2316
02:12:58,800 --> 02:13:01,560
everyone in your village, I 
mean, the cooperation is a big 

2317
02:13:01,560 --> 02:13:03,920
part of your own survival. 
Yeah. 

2318
02:13:04,000 --> 02:13:07,400
And not and not cooperating 
could have you cancelled? 

2319
02:13:07,440 --> 02:13:10,280
Absolutely, absolutely. 
You know, did you have the 

2320
02:13:10,280 --> 02:13:13,520
vigilantes right? 
The vigilante groups that guard 

2321
02:13:13,520 --> 02:13:17,680
in the night? 
OK, No, no, actually no, no. 

2322
02:13:17,680 --> 02:13:20,360
Let me tell you that. 
So I I went to two different 

2323
02:13:20,360 --> 02:13:22,200
villages. 
I think you are I told you guys 

2324
02:13:22,200 --> 02:13:23,520
about. 
The village now. 

2325
02:13:23,560 --> 02:13:25,600
Now I want to hear your 
experience in those villages. 

2326
02:13:26,560 --> 02:13:29,760
No, but I, I think I told you in
the last one about the village 

2327
02:13:29,760 --> 02:13:33,520
that so I, I live most of my 
time in a village with 329 

2328
02:13:33,520 --> 02:13:34,880
people. 
There was another village with 

2329
02:13:34,880 --> 02:13:39,560
500 something and the 500 
something had gotten electricity

2330
02:13:39,560 --> 02:13:43,200
30 days before I arrived. 
So I told you guys this story 

2331
02:13:43,200 --> 02:13:45,080
already, right? 
No or yes. 

2332
02:13:45,200 --> 02:13:48,000
You did, you did, but you did 
not talk about like the social 

2333
02:13:48,000 --> 02:13:50,960
fabric in in detail. 
So for example, no police, no 

2334
02:13:50,960 --> 02:13:53,960
armed forces, you know, right, 
exactly this regulation. 

2335
02:13:54,280 --> 02:13:57,480
So how come, right? 
So, so because they had 

2336
02:13:57,480 --> 02:14:02,120
television, the young guys, like
older teenagers, early 20s, they

2337
02:14:02,120 --> 02:14:05,880
saw the Bloods and Crips on 
television and they decided they

2338
02:14:05,880 --> 02:14:08,280
wanted to be tough guys and be 
Bloods and Crips. 

2339
02:14:08,520 --> 02:14:11,400
They were spray painting in 
different areas and they were 

2340
02:14:11,400 --> 02:14:14,840
bullying the women, some of the 
younger women in the village. 

2341
02:14:14,840 --> 02:14:19,440
So the elders called the town 
hall meeting and said, Hey, the 

2342
02:14:19,440 --> 02:14:22,360
parents of the young guys who 
are bullying people, you know 

2343
02:14:22,360 --> 02:14:25,160
who your sons are, We're not 
going to point fingers, but 

2344
02:14:25,160 --> 02:14:28,480
here's what's going to happen. 
And they and, and just like you 

2345
02:14:28,480 --> 02:14:30,560
said, they never called the 
police for this. 

2346
02:14:30,800 --> 02:14:35,120
I was self regulated. 
The elders called a town hall 

2347
02:14:35,120 --> 02:14:39,000
meeting and said, here's what's 
going to happen If you don't 

2348
02:14:39,000 --> 02:14:41,880
stop your sons from bullying 
people, you will find them in 

2349
02:14:41,880 --> 02:14:44,320
the jungle with no life. 
Exactly. 

2350
02:14:44,320 --> 02:14:47,880
So it's up to you. 
Either you stop them or we stop 

2351
02:14:47,880 --> 02:14:50,280
them and the parents stop their 
sons. 

2352
02:14:50,440 --> 02:14:52,200
And they never called the 
police. 

2353
02:14:52,200 --> 02:14:55,560
They never complained. 
It was it was how a 

2354
02:14:55,560 --> 02:14:59,520
self-contained village that 
keeps its IT had a way of 

2355
02:14:59,520 --> 02:15:04,160
managing chaos that was about to
bring damage to people. 

2356
02:15:04,160 --> 02:15:09,080
And so the leadership of which 
are people look to the elders 

2357
02:15:09,280 --> 02:15:14,120
had a way of managing that chaos
that was in the best interest of

2358
02:15:14,120 --> 02:15:16,760
the whole. 
And those guys being bullies was

2359
02:15:16,760 --> 02:15:18,480
not in the best interest of the 
whole. 

2360
02:15:19,080 --> 02:15:23,680
So that's a community have 
extremely low divorce rates. 

2361
02:15:24,120 --> 02:15:28,480
You have you have community 
where the community has a say in

2362
02:15:28,480 --> 02:15:31,800
how things happen there not 
exactly people on the outside 

2363
02:15:31,800 --> 02:15:34,800
looking to save you. 
That's that's a very different 

2364
02:15:34,800 --> 02:15:36,680
world. 
And I've had people say, oh, we 

2365
02:15:36,680 --> 02:15:41,360
have community here. 
And it's, it's like Adam Mola, 

2366
02:15:41,480 --> 02:15:44,080
you understand what I'm talking 
about because you lived. 

2367
02:15:44,160 --> 02:15:47,240
That was normal life. 
You know, you literally know 

2368
02:15:47,240 --> 02:15:49,280
every single person in the 
village. 

2369
02:15:49,280 --> 02:15:52,000
And when a new person is born, 
you know who it is. 

2370
02:15:52,320 --> 02:15:57,080
And at the end of it, at the end
of a day's work, you just kind 

2371
02:15:57,080 --> 02:15:59,720
of walk and you go to someone's 
house and you talk. 

2372
02:15:59,960 --> 02:16:02,400
You don't have a television. 
You have. 

2373
02:16:02,560 --> 02:16:04,360
Human. 
Beings, right? 

2374
02:16:04,360 --> 02:16:07,520
You have human beings and you 
know everyone and you, you know 

2375
02:16:07,520 --> 02:16:13,000
what's going on. 
So yeah, yeah, that's a self 

2376
02:16:13,000 --> 02:16:18,160
regulated community where the 
people in the community care so 

2377
02:16:18,160 --> 02:16:21,520
much that everything that 
happens there effects everyone. 

2378
02:16:21,520 --> 02:16:25,120
Yes, but I don't know. 
The Western world can never get 

2379
02:16:25,120 --> 02:16:26,720
it. 
They can never understand it. 

2380
02:16:26,840 --> 02:16:30,000
It's also OK. 
It becomes, it doesn't even 

2381
02:16:30,000 --> 02:16:33,200
matter what because it the same 
thing happens in corporations. 

2382
02:16:33,320 --> 02:16:36,639
It's so in the military, once 
you get beyond like 225 people, 

2383
02:16:36,639 --> 02:16:39,799
it come becomes more difficult 
to manage and they found the 

2384
02:16:39,799 --> 02:16:42,719
same thing in corporations. 
Once you get beyond 200 

2385
02:16:42,719 --> 02:16:45,719
something people, it becomes a 
different animal for that. 

2386
02:16:46,040 --> 02:16:50,480
With 200 people, the CEO knows 
everyone in the company by first

2387
02:16:50,480 --> 02:16:52,040
name. 
They may even know who your 

2388
02:16:52,040 --> 02:16:55,760
spouse is and your children. 
But when you get to 500 people, 

2389
02:16:55,760 --> 02:16:59,639
it's it's a lot of people and it
becomes more difficult to 

2390
02:16:59,639 --> 02:17:01,680
manage. 
When you look at that in a 

2391
02:17:01,680 --> 02:17:05,879
society, maybe the benefit is to
have villages that only have a 

2392
02:17:05,879 --> 02:17:08,240
certain amount of people. 
And once you get to a certain 

2393
02:17:08,240 --> 02:17:12,080
point, the village splits off 
and, and that maybe that's what 

2394
02:17:12,080 --> 02:17:16,240
happened and how we were able to
have all these villages all over

2395
02:17:16,240 --> 02:17:18,600
the place because it became more
difficult. 

2396
02:17:18,600 --> 02:17:21,799
You start losing a sense of 
community if you get beyond a 

2397
02:17:21,799 --> 02:17:26,760
certain number and you break off
and go start another new village

2398
02:17:26,840 --> 02:17:29,600
in a different location, but 
it's not far away, but you're 

2399
02:17:29,600 --> 02:17:32,639
related to everyone in the last 
village. 

2400
02:17:32,840 --> 02:17:37,000
And so maybe there's with, we 
have mega cities with millions 

2401
02:17:37,000 --> 02:17:39,360
of people. 
And so it's difficult to have 

2402
02:17:39,360 --> 02:17:41,320
that. 
You know, even in New York, you 

2403
02:17:41,320 --> 02:17:45,240
have sections like Gramercy Park
in the Village and, and Hell's 

2404
02:17:45,240 --> 02:17:49,879
Kitchen, you have these. 
And maybe those sections had 

2405
02:17:49,879 --> 02:17:54,200
more value like 70 years ago. 
Like everyone who lived in a 

2406
02:17:54,200 --> 02:17:57,520
section called Hell's Kitchen 
knew like everyone. 

2407
02:17:57,639 --> 02:18:01,160
But then as the city kept 
growing, you kind of don't know 

2408
02:18:01,160 --> 02:18:04,440
people because like my 
grandfather can say we just 

2409
02:18:04,440 --> 02:18:06,120
didn't go into other 
neighborhoods. 

2410
02:18:06,120 --> 02:18:08,280
We didn't know those people. 
They didn't know us and we 

2411
02:18:08,280 --> 02:18:11,120
didn't belong there. 
So it was almost like villages 

2412
02:18:11,120 --> 02:18:14,719
within within a city. 
But we've outgrown that and we 

2413
02:18:14,719 --> 02:18:18,680
have no way of bringing that. 
We have no way of creating 

2414
02:18:18,680 --> 02:18:21,320
structures. 
At least we haven't maybe we'll 

2415
02:18:21,440 --> 02:18:25,760
be depending on AI to do that. 
But so with the the point also 

2416
02:18:25,760 --> 02:18:29,360
to the original question, which 
shows that human beings are 

2417
02:18:29,360 --> 02:18:32,080
still the same. 
So the younger generation will 

2418
02:18:32,080 --> 02:18:35,400
still want community and they 
still have the five year olds 

2419
02:18:35,400 --> 02:18:38,639
running their life and they're 
still like the guy who was 62 in

2420
02:18:38,639 --> 02:18:42,200
the mortgage industry, who had 
the 13 year old run in his life.

2421
02:18:42,280 --> 02:18:45,760
And, and he's a great example of
you were, you were saying at a 

2422
02:18:45,760 --> 02:18:48,200
MOLA that you can't teach an old
dog new tricks. 

2423
02:18:48,200 --> 02:18:51,959
Well, how old is too old? 
This guy was 62 and he was able 

2424
02:18:51,959 --> 02:18:55,639
to have a breakthrough. 
And so it's, it doesn't matter 

2425
02:18:55,639 --> 02:18:59,160
what what your age is like. 
Transformation is 

2426
02:18:59,160 --> 02:19:03,879
transformation, transforming the
whatever it means to be a human 

2427
02:19:03,879 --> 02:19:08,120
being and having possibilities 
beyond the limits of what you 

2428
02:19:08,120 --> 02:19:11,360
were given to be a human. 
And that's for any age because 

2429
02:19:11,360 --> 02:19:14,760
you're still going to have, as I
said, the five year old making 

2430
02:19:14,760 --> 02:19:17,760
decisions in your life. 
And you, you don't even know 

2431
02:19:18,080 --> 02:19:19,320
that. 
You don't know that. 

2432
02:19:19,320 --> 02:19:23,040
I actually love what you're 
saying right now, because right 

2433
02:19:23,040 --> 02:19:25,440
now we're talking about what do 
we have to say to the next 

2434
02:19:25,440 --> 02:19:28,920
generation. 
And like you're saying, each new

2435
02:19:28,920 --> 02:19:31,040
generation that comes up, the 
younger people, they're 

2436
02:19:31,040 --> 02:19:33,480
constantly told you're 
different, you're different, 

2437
02:19:33,520 --> 02:19:35,959
you're different. 
Well, this is whatever, right? 

2438
02:19:37,240 --> 02:19:40,080
Culturally, a lot of times, 
depending on where you're at, 

2439
02:19:40,240 --> 02:19:43,799
the leading generation or the 
generation that you know should 

2440
02:19:43,799 --> 02:19:46,600
be guiding them actually says, 
oh, these kids are doomed, all 

2441
02:19:46,600 --> 02:19:48,680
these kids are doomed, or 
whatever, whatever. 

2442
02:19:48,680 --> 02:19:52,400
And then the kids themselves, 
they actually accept that and 

2443
02:19:52,400 --> 02:19:54,720
they're like, yeah, we're 
absolutely screwed. 

2444
02:19:54,800 --> 02:19:57,640
You know what I mean? 
But The thing is specifically in

2445
02:19:57,720 --> 02:20:02,040
AI right now, there's so much on
social media and in business 

2446
02:20:02,040 --> 02:20:06,120
saying if you're a young kid, 
take advantage of AI and you're 

2447
02:20:06,120 --> 02:20:08,640
going to become a millionaire, a
billionaire, yadda, yadda, 

2448
02:20:08,640 --> 02:20:14,280
yadda, XYZ. 
And I actually, I just love what

2449
02:20:14,280 --> 02:20:17,120
we're talking about because it 
really shows. 

2450
02:20:18,000 --> 02:20:22,160
And bring so much light again to
really the belief system. 

2451
02:20:22,160 --> 02:20:23,520
It doesn't matter what age you 
are. 

2452
02:20:23,520 --> 02:20:27,760
So if we have a 21 year old who 
is on Instagram and all they're 

2453
02:20:27,760 --> 02:20:31,200
hearing all day is take 
advantage of AI, pick up a 

2454
02:20:31,200 --> 02:20:35,280
shovel, sell a shovel, you know,
whatever they're like could be 

2455
02:20:35,280 --> 02:20:38,920
petrified in saying if I don't 
do something or if I don't do 

2456
02:20:38,920 --> 02:20:42,880
something right now, I'm screwed
for the rest of my life, right? 

2457
02:20:43,320 --> 02:20:46,400
You know, right? 
And who even knows the type of 

2458
02:20:46,400 --> 02:20:49,040
beliefs that the teenagers? 
Or. 

2459
02:20:49,920 --> 02:20:52,240
You know, the kids, the 
teenagers, the young adults, who

2460
02:20:52,240 --> 02:20:55,760
knows what paradigms or inner 
belief systems they even have to

2461
02:20:55,880 --> 02:20:59,520
discover, face and put aside to 
even get to a point where they 

2462
02:20:59,520 --> 02:21:01,440
could implement any type of 
business. 

2463
02:21:01,440 --> 02:21:05,480
So we just love to hear it on 
this podcast to encourage, 

2464
02:21:05,520 --> 02:21:08,400
obviously anyone of any age. 
It doesn't just encourage the 

2465
02:21:08,400 --> 02:21:12,600
older people as well, but it 
reminds the younger people that,

2466
02:21:12,600 --> 02:21:16,480
you know, things like paradigm 
shifting and building these 

2467
02:21:16,480 --> 02:21:19,440
types of successes and going 
through chaos. 

2468
02:21:19,440 --> 02:21:22,200
It's not a race, you know, it's 
not a race. 

2469
02:21:22,320 --> 02:21:25,760
And I just again, it just 
reminds me of that story, the 

2470
02:21:25,800 --> 02:21:30,120
story of running with broken 
legs that you witnessed in your 

2471
02:21:30,120 --> 02:21:34,600
childhood, reminding me of that,
that that story could really 

2472
02:21:34,600 --> 02:21:36,480
come about. 
Like a similar story could come 

2473
02:21:36,480 --> 02:21:41,120
about when someone's in there 
when they're 456, like you were 

2474
02:21:41,120 --> 02:21:43,240
when you're very young. 
Or it could come when you're 13 

2475
02:21:43,280 --> 02:21:46,080
or when you're 35 or when you're
70, right? 

2476
02:21:46,120 --> 02:21:48,280
We don't know when that's going 
to come in somebody's life. 

2477
02:21:48,280 --> 02:21:53,000
But no matter when it does, not 
being scared and, you know, 

2478
02:21:53,000 --> 02:21:57,400
moving forward, having a massive
vision for your life. 

2479
02:21:57,440 --> 02:22:01,720
And also knowing that even as 
things change around us, we are 

2480
02:22:01,720 --> 02:22:05,080
all still connected. 
We all can still have community 

2481
02:22:05,400 --> 02:22:11,200
and that we have the ability to 
move through the paradigms and 

2482
02:22:11,200 --> 02:22:16,360
move forward with or without AI 
because we have that intrinsic 

2483
02:22:16,360 --> 02:22:20,560
ability given to us as humans is
really the point of the matter, 

2484
02:22:20,640 --> 02:22:22,840
right? 
So just wanted to connect those 

2485
02:22:22,840 --> 02:22:25,480
points just from hearing your 
expertise. 

2486
02:22:25,480 --> 02:22:27,320
Again, I love hearing you guys 
talk. 

2487
02:22:27,560 --> 02:22:30,640
It's such a pleasure having you 
on this podcast right now. 

2488
02:22:30,640 --> 02:22:34,920
We just have one more small 
segment or one more question and

2489
02:22:34,920 --> 02:22:36,520
then we're going to do a quick 
fire round. 

2490
02:22:36,800 --> 02:22:39,960
So I'm going to share the last 
question for us and then we're 

2491
02:22:39,960 --> 02:22:42,680
going to have Adamola going to 
the quick fire round. 

2492
02:22:43,840 --> 02:22:47,960
Adam Adamola, you know you know 
about the Tulip Tulip craze in 

2493
02:22:47,960 --> 02:22:50,040
Holland, right? 
Yeah, Chili place in Holland, 

2494
02:22:50,040 --> 02:22:51,960
Netherlands, right? 
Right, right. 

2495
02:22:51,960 --> 02:22:55,160
It was, it was just a bubble. 
You know, we had the.com bubble,

2496
02:22:55,440 --> 02:22:58,680
automobiles had a bubble, the 
telecommunications industry had 

2497
02:22:58,680 --> 02:23:00,600
a bubble. 
There have been so many bubbles 

2498
02:23:00,640 --> 02:23:03,200
and everyone thinks they're 
different, yet we still have 

2499
02:23:03,200 --> 02:23:05,640
these bubbles. 
AI is probably going to be 

2500
02:23:05,640 --> 02:23:07,800
another bubble. 
ET is another bubble. 

2501
02:23:08,000 --> 02:23:11,880
Actually it is another bubble. 
So that's why on our side, we 

2502
02:23:11,880 --> 02:23:15,480
just try to take advantage of 
the tools that we can, right, 

2503
02:23:15,480 --> 02:23:18,760
While the bubbles still last. 
But first, really, we are 

2504
02:23:18,760 --> 02:23:21,040
millennials. 
Myself and, you know, Wella were

2505
02:23:21,040 --> 02:23:22,880
born in the same year. 
I was just joking with her 

2506
02:23:22,880 --> 02:23:25,400
saying that she's so passionate 
about the next generation that 

2507
02:23:25,400 --> 02:23:28,160
sometimes I forget we were born 
in the same year, right? 

2508
02:23:28,440 --> 02:23:33,000
So like, as a millennial, you've
seen a lot of technological 

2509
02:23:33,400 --> 02:23:36,480
sheep, right? 
I feel like I have seen more 

2510
02:23:36,480 --> 02:23:38,720
technological sheep than Noella.
Why? 

2511
02:23:38,720 --> 02:23:41,480
Because I was born in, you know,
a third world country. 

2512
02:23:41,840 --> 02:23:44,400
So like the third world 
countries are sort of behind 

2513
02:23:44,400 --> 02:23:48,880
technologically, right? 
So we were using technology that

2514
02:23:48,920 --> 02:23:53,360
Nuella was not privileged to 
have used because we were like, 

2515
02:23:53,360 --> 02:23:56,600
you know, playing we're would I 
say we are behind. 

2516
02:23:56,600 --> 02:23:58,440
If you're born in a third world 
country, you're not starting 

2517
02:23:58,440 --> 02:24:02,480
from .0, you're starting from 
maybe -10 right, right. 

2518
02:24:02,480 --> 02:24:05,560
So yeah. 
So we use technology that, you 

2519
02:24:05,560 --> 02:24:09,320
know, we now had to start up 
playing catch up and like I've 

2520
02:24:09,320 --> 02:24:12,440
had to play a lot of catch up in
my in my life and now catching 

2521
02:24:12,440 --> 02:24:14,880
up with AI and you know, all 
this stuff. 

2522
02:24:15,080 --> 02:24:17,280
I feel like it's like a crash 
course. 

2523
02:24:17,400 --> 02:24:21,760
When you have seen that cycle 
over and over and over and over 

2524
02:24:21,760 --> 02:24:24,640
again, you just know this is a 
repetitive pattern, right? 

2525
02:24:24,880 --> 02:24:27,800
And you just have to take what 
you can take, you know, a while 

2526
02:24:27,800 --> 02:24:29,920
while it lasts because. 
Oh, sure. 

2527
02:24:30,120 --> 02:24:32,120
Absolutely not around. 
It's not around for too long. 

2528
02:24:32,880 --> 02:24:37,840
It's just another bubble. 
In the in the early 1920s, in 

2529
02:24:37,840 --> 02:24:40,920
the US alone, there were more 
than 100 automobile 

2530
02:24:40,920 --> 02:24:45,240
manufacturers. 
Most people can't imagine that 

2531
02:24:45,280 --> 02:24:48,600
over 100 companies making 
automobiles. 

2532
02:24:48,720 --> 02:24:50,720
A lot of them in Detroit. 
I know Detroit. 

2533
02:24:50,760 --> 02:24:53,840
Was most likely, Yeah, it was a 
lot. 

2534
02:24:53,840 --> 02:24:55,440
We're in Detroit. 
But when? 

2535
02:24:55,480 --> 02:24:58,240
But most of them disappeared. 
And when the dust settled, you 

2536
02:24:58,240 --> 02:25:02,440
had, you know, maybe 5. 
And so same with the.com bubble 

2537
02:25:02,440 --> 02:25:06,280
burst, same thing, you most 
disappeared and dust settles and

2538
02:25:06,280 --> 02:25:10,480
you have just a handful. 
Sowehad.com we had crypto we 

2539
02:25:10,480 --> 02:25:12,720
had. 
Which ones have we had in in 

2540
02:25:12,720 --> 02:25:15,240
recent times? 
That's a really interesting 

2541
02:25:15,240 --> 02:25:17,200
comparison. 
It's a really interesting 

2542
02:25:17,200 --> 02:25:21,920
comparison to kind of compare, 
think about this AI bubble and 

2543
02:25:21,920 --> 02:25:25,000
compare it to the automobile 
industry. 

2544
02:25:25,000 --> 02:25:28,200
And I just say that just because
of my personal experience. 

2545
02:25:28,200 --> 02:25:38,040
So I live in Michigan, and I am 
from the hub of General Motors. 

2546
02:25:38,040 --> 02:25:43,240
So for what was General Motors, 
what used to be General Motors, 

2547
02:25:43,320 --> 02:25:45,800
right? 
And so just experiencing, 

2548
02:25:45,840 --> 02:25:49,840
understanding how it has 
impacted so many different 

2549
02:25:49,880 --> 02:25:52,960
cities across the country. 
And then as soon as the bubble 

2550
02:25:52,960 --> 02:25:57,240
popped, watching those cities 
deal with that dust settling, 

2551
02:25:57,320 --> 02:26:02,080
you know, some struggling still 
to this day struggling to come. 

2552
02:26:02,560 --> 02:26:06,040
It's very interesting to kind of
take that into consideration. 

2553
02:26:06,160 --> 02:26:10,320
AI being the same way, noticing 
possibly trends in certain 

2554
02:26:10,320 --> 02:26:14,360
cities, certain tech cities, 
tech centric cities, maybe even,

2555
02:26:14,600 --> 02:26:17,320
you know, when we think about 
cities that run with tech right 

2556
02:26:17,320 --> 02:26:20,320
now, we think about, you know, 
Seattle, they think about San 

2557
02:26:20,320 --> 02:26:24,200
Francisco, you know, they think 
about cities like that. 

2558
02:26:24,200 --> 02:26:28,120
It's kind of really, really, 
that's very interesting to, I 

2559
02:26:28,120 --> 02:26:31,200
don't know, it just makes me 
wonder how they will be impacted

2560
02:26:31,360 --> 02:26:36,120
if and it does get to a point 
where bubble burst dust settles 

2561
02:26:36,520 --> 02:26:40,280
and how the actual cities that 
are built on AI right now will 

2562
02:26:40,280 --> 02:26:42,360
be impacted later on. 
I don't know. 

2563
02:26:42,440 --> 02:26:44,440
That's just really, really 
interesting to me. 

2564
02:26:45,640 --> 02:26:46,960
Hello. 
Yes. 

2565
02:26:46,960 --> 02:26:49,120
Are you familiar with the Tulip 
craze in Holland? 

2566
02:26:49,120 --> 02:26:52,160
I am not, unfortunately. 
I'm on. 

2567
02:26:52,160 --> 02:26:54,280
OK, I don't know what's going 
on. 

2568
02:26:54,600 --> 02:26:56,880
It's talking about it, the Tulip
craze. 

2569
02:26:57,120 --> 02:26:59,760
They call it Tulip mania in 
Netherlands. 

2570
02:26:59,840 --> 02:27:02,280
Yeah, I'm actually not familiar 
with that. 

2571
02:27:02,280 --> 02:27:04,160
I think she knows. 
Maybe not. 

2572
02:27:04,480 --> 02:27:05,880
No, you don't know. 
No. 

2573
02:27:06,000 --> 02:27:07,840
I. 
Am closer to Netherlands that 

2574
02:27:07,840 --> 02:27:11,800
she is. 
OK so it was a bubble and in 

2575
02:27:11,800 --> 02:27:15,840
Holland someone grew tulips and 
they sold them and people really

2576
02:27:16,040 --> 02:27:18,920
love the tulips. 
So the price of tulips went up a

2577
02:27:18,920 --> 02:27:21,200
lot. 
And then when the price went up 

2578
02:27:21,200 --> 02:27:24,880
people were like oh wow you can 
get rich selling tulips. 

2579
02:27:25,040 --> 02:27:29,160
And then someone came up with a 
great idea of making tulips in 

2580
02:27:29,160 --> 02:27:32,400
different colors and the price 
went up even more because they 

2581
02:27:32,400 --> 02:27:35,520
were rare and you can get rich 
selling tulips. 

2582
02:27:35,520 --> 02:27:41,160
At some point the price of 1 
Tulip was was equivalent to an 

2583
02:27:41,160 --> 02:27:44,080
average size house in the 
Netherlands. 

2584
02:27:44,360 --> 02:27:45,960
That's how expensive they 
became. 

2585
02:27:46,160 --> 02:27:50,480
And so you could become so rich 
selling tulips that so many 

2586
02:27:50,480 --> 02:27:53,720
people began selling tulips, 
there was no one to buy them, so

2587
02:27:53,720 --> 02:27:55,400
the bubble burst. 
So it was a bubble. 

2588
02:27:55,400 --> 02:27:57,680
It was a Tulip. 
They call the Tulip craze, but 

2589
02:27:57,680 --> 02:28:01,240
it was a Tulip, it was a bubble.
And so to my knowledge, that's 

2590
02:28:01,240 --> 02:28:03,320
one of the first documented 
bubbles. 

2591
02:28:03,320 --> 02:28:07,600
And so we watch bubbles happen 
in different industries over and

2592
02:28:07,600 --> 02:28:10,400
over, stock market bubbles, we 
get all kinds of bubbles. 

2593
02:28:11,280 --> 02:28:14,040
So this has happened. 
So the future generation that 

2594
02:28:14,040 --> 02:28:16,280
says, well, we're different 
because we have a bubble. 

2595
02:28:16,280 --> 02:28:19,680
It's like, well, no, I can tell 
you about plenty of bubbles that

2596
02:28:19,680 --> 02:28:22,920
have happened. 
In the late 1800s, there were 

2597
02:28:22,920 --> 02:28:26,400
thousands of telecommunication 
companies for cell phone 

2598
02:28:26,400 --> 02:28:28,400
services. 
So it was a bubble. 

2599
02:28:28,400 --> 02:28:30,840
It burst. 
And who came out, you know, the 

2600
02:28:30,880 --> 02:28:34,800
Bell companies, AT&T, which was 
part of the Bell companies 

2601
02:28:34,800 --> 02:28:37,280
originally. 
So they've been lots of bubbles.

2602
02:28:37,360 --> 02:28:40,480
How about how about betting made
off in your neck of the woods? 

2603
02:28:40,480 --> 02:28:42,880
Betting made-up made off with 
your money. 

2604
02:28:43,360 --> 02:28:45,880
Yeah, he did. 
That's the pyramid scheme. 

2605
02:28:45,880 --> 02:28:47,920
Yeah. 
Yeah, the Ponzi scheme. 

2606
02:28:49,640 --> 02:28:52,520
And actually Ponzi, I forget who
it's really named after. 

2607
02:28:52,520 --> 02:28:54,160
A real person. 
An Italian guy. 

2608
02:28:54,240 --> 02:28:59,200
Ponzi, Yeah, yeah, so. 
So this generation is still 

2609
02:28:59,200 --> 02:29:02,080
dealing with Ponzi schemes and 
bubbles. 100. 

2610
02:29:02,080 --> 02:29:05,080
Percent and one in Community. 
100%. 

2611
02:29:05,800 --> 02:29:08,240
Yeah, the Ponzi schemes are 
really, really interesting. 

2612
02:29:09,040 --> 02:29:14,320
It's just crazy. 
It is crazy like Ponzi schemes. 

2613
02:29:14,320 --> 02:29:17,800
It's interesting how people keep
falling for them all the time. 

2614
02:29:17,920 --> 02:29:20,440
When there's a document, there's
a. 

2615
02:29:20,440 --> 02:29:21,600
Document. 
History. 

2616
02:29:23,120 --> 02:29:25,600
Doesn't that prove that each 
generation is the same as the 

2617
02:29:25,600 --> 02:29:28,760
last? 
Exactly what I what what I said 

2618
02:29:28,760 --> 02:29:29,800
right all. 
Right. 

2619
02:29:29,920 --> 02:29:33,520
So we've got one last question 
then we're going to do a quick 

2620
02:29:33,520 --> 02:29:37,640
fire round, OK, to any rising 
leader. 

2621
02:29:37,640 --> 02:29:43,960
And they're afraid to run head 
first into chaos in an 

2622
02:29:43,960 --> 02:29:47,200
organization, or they are 
resistant to change, or they're 

2623
02:29:47,200 --> 02:29:50,800
scared of change, or they think 
change is too hard and they kind

2624
02:29:50,800 --> 02:29:53,640
of put those blind spots on 
themselves. 

2625
02:29:53,640 --> 02:29:55,440
What would you say to that 
person? 

2626
02:29:55,440 --> 02:29:59,680
Call me and I'll offer you a 
free 30 minute session and we'll

2627
02:30:00,040 --> 02:30:03,400
see if there's any way I can 
support you in getting there. 

2628
02:30:03,480 --> 02:30:07,760
Absolutely, absolutely asking. 
You might as well direct your 

2629
02:30:07,760 --> 02:30:10,920
problem to the best, to the best
in the business on that. 

2630
02:30:11,120 --> 02:30:15,800
All right, so let's end it with 
a quick fire round again, Ted, 

2631
02:30:15,800 --> 02:30:18,040
just want to thank you for being
here. 

2632
02:30:18,040 --> 02:30:21,480
Thank you for your time, your 
patience, your expertise, your 

2633
02:30:21,480 --> 02:30:27,200
wisdom, just everything you've 
given us and our audience and 

2634
02:30:27,200 --> 02:30:31,000
people who haven't met you yet, 
people that don't understand 

2635
02:30:31,000 --> 02:30:35,080
these concepts yet, people that 
are, you know, looking for 

2636
02:30:35,080 --> 02:30:38,840
wisdom in a feedback loop. 
I just thank you again for your 

2637
02:30:38,840 --> 02:30:40,880
time. 
So Adam, Ola, go ahead. 

2638
02:30:41,120 --> 02:30:44,000
OK, I have. 
I think I've tried so much to 

2639
02:30:45,920 --> 02:30:48,320
enable the chaos that has been 
in my head. 

2640
02:30:48,320 --> 02:30:52,160
Of course, I have been holding 
the surprise for you, Ted. 

2641
02:30:52,440 --> 02:30:57,240
I didn't say I had a surprise 
for I have been keeping the cat 

2642
02:30:57,240 --> 02:30:59,120
in the bag. 
It's time to let the cat out of 

2643
02:30:59,120 --> 02:31:02,160
the bag. 
So a couple of surprises, yeah, 

2644
02:31:02,360 --> 02:31:05,080
maybe just one. 
You are highly, highly 

2645
02:31:05,080 --> 02:31:10,320
appreciated by and I have made 
sure that this second episode 

2646
02:31:10,520 --> 02:31:13,680
with you is actually a milestone
episode. 

2647
02:31:13,720 --> 02:31:17,760
So you have the honor of thank 
you Episode 100 and the King 

2648
02:31:17,760 --> 02:31:23,240
James broadcast. 
Ted Santos makes the noise of 

2649
02:31:23,240 --> 02:31:32,000
Ted Santos. 100. 
BC50150 thing that's a, that's a

2650
02:31:32,000 --> 02:31:35,120
very, very big milestone. 
And you know, I'm grateful that 

2651
02:31:35,120 --> 02:31:39,360
this started, you know, two 
years ago as a passion project. 

2652
02:31:40,320 --> 02:31:43,360
And of course we're recording 
this a day before my mother's 

2653
02:31:43,360 --> 02:31:46,120
birthday because I remember I 
started seven days after my 

2654
02:31:46,120 --> 02:31:50,760
mother's birthday two years ago,
November 19, 2023. 

2655
02:31:50,760 --> 02:31:55,040
And we're grateful with global 
top 2.5%. 

2656
02:31:55,040 --> 02:31:58,560
And yeah, the goal is to be in 
the global top 1%. 

2657
02:31:58,840 --> 02:32:03,760
So I have just one request from 
yourself, Anuela, please say a 

2658
02:32:04,120 --> 02:32:07,840
word of prayer and a birthday 
wish for my mother because I am 

2659
02:32:07,840 --> 02:32:10,360
going to publish this episode on
my mother's birthday. 

2660
02:32:10,680 --> 02:32:15,400
So there you go. 
So. 

2661
02:32:15,440 --> 02:32:17,720
Who's going to go? 
Birthday Happy birthday to 

2662
02:32:17,720 --> 02:32:21,800
Adamola's mother because we he 
didn't tell us your name so we 

2663
02:32:21,800 --> 02:32:24,680
can only call you Adamola's 
mother. 

2664
02:32:25,280 --> 02:32:28,320
OK, her name is. 
Her name is Bridget AB. 

2665
02:32:29,800 --> 02:32:31,720
Yeah. 
AB the mother of AI. 

2666
02:32:31,840 --> 02:32:34,120
Happy birthday. 
Happy birthday Bridget. 

2667
02:32:34,280 --> 02:32:36,760
Happy and. 
Many, many more to Bridget on 

2668
02:32:36,760 --> 02:32:38,520
her birthday. 
Love and respect. 

2669
02:32:38,520 --> 02:32:41,760
I assume your mother's mother's 
not 115 years old. 

2670
02:32:41,760 --> 02:32:44,000
If she was, I'd say she's still 
a young woman. 

2671
02:32:45,640 --> 02:32:48,640
She's left at 70, so yeah. 
So she's still young, OK? 

2672
02:32:50,520 --> 02:32:52,480
She's still young enough to have
a paradigm shift. 

2673
02:32:54,560 --> 02:32:56,880
No question. 
No question about that. 

2674
02:32:57,160 --> 02:33:00,480
Even if she was 115, she could 
still have a paradigm shift. 

2675
02:33:00,880 --> 02:33:02,840
Yeah, yeah, age. 
Age is just a number. 

2676
02:33:02,880 --> 02:33:05,720
Age is just a number. 
So yeah, once again, I'm I'm 

2677
02:33:05,720 --> 02:33:10,480
really grateful to you and yeah,
I'll just make sure that every 

2678
02:33:10,520 --> 02:33:14,760
every episode, every milestone 
episode has been somebody that I

2679
02:33:14,840 --> 02:33:17,640
deeply connect with and deeply 
appreciate their body of work 

2680
02:33:17,680 --> 02:33:22,160
and their personality. 
So I'm somebody who's very good 

2681
02:33:22,200 --> 02:33:26,040
at separating the arts from the 
artist or for a massive episode,

2682
02:33:26,160 --> 02:33:29,880
I need to appreciate the arts 
and the artist and who better 

2683
02:33:30,120 --> 02:33:31,920
there? 
Ted Santos. 

2684
02:33:34,000 --> 02:33:37,400
I know, I know this is going as 
a as a surprise to Noella 

2685
02:33:37,400 --> 02:33:41,600
because like I deliberately had 
to publish another episode to 

2686
02:33:41,600 --> 02:33:44,400
make it 1 for tonight. 
So that Ted Santos is episode. 

2687
02:33:44,400 --> 02:33:47,920
It's going to be 150. 
Very cool. 

2688
02:33:47,960 --> 02:33:52,560
So now you know the reason why I
published an older episode, I've

2689
02:33:52,680 --> 02:33:55,960
been able to keep this surprise 
really, really, you know, 

2690
02:33:56,200 --> 02:33:58,240
confidential. 
So thank you very much once 

2691
02:33:58,240 --> 02:34:01,320
again, we appreciate you very, 
very much on this platform. 

2692
02:34:01,720 --> 02:34:05,920
And let's get ready to rumble 
the quick fire round questions. 

2693
02:34:07,040 --> 02:34:11,880
It's going to go fast. 
OK, big fire round. 

2694
02:34:12,120 --> 02:34:15,920
OK, What's 1 morning hobby that 
fuels your clarity? 

2695
02:34:16,640 --> 02:34:19,160
Well, I don't have any habits at
least. 

2696
02:34:19,600 --> 02:34:22,040
Yeah, OK. 
Habits. 

2697
02:34:22,040 --> 02:34:24,360
Just no hobbits. 
I know this is a quick run, 

2698
02:34:24,400 --> 02:34:28,560
quick fire round, so just think 
of it this way, If you play a 

2699
02:34:28,560 --> 02:34:32,680
sport, the team comes together 
to do what they go to, every day

2700
02:34:32,680 --> 02:34:34,520
they go to. 
Train. 

2701
02:34:35,600 --> 02:34:36,680
Right. 
What else? 

2702
02:34:36,680 --> 02:34:38,960
What's another word? 
Practice. 

2703
02:34:39,200 --> 02:34:40,760
Exactly. 
They don't. 

2704
02:34:41,000 --> 02:34:42,800
They don't come together to do 
habits. 

2705
02:34:42,800 --> 02:34:47,200
They come together to practice. 
They practice to be powerful and

2706
02:34:47,200 --> 02:34:50,560
very effective at what they do. 
People don't understand the 

2707
02:34:50,560 --> 02:34:53,360
power of language. 
When you say I have this habit, 

2708
02:34:53,680 --> 02:34:55,280
do you smoke? 
Do you drink? 

2709
02:34:55,400 --> 02:34:57,640
Do you? 
Are you, What are you doing? 

2710
02:34:57,640 --> 02:35:00,760
That's a habit. 
Habits are generally things 

2711
02:35:00,760 --> 02:35:04,000
people want to get rid of. 
Practices are things that make 

2712
02:35:04,000 --> 02:35:06,480
you powerful and very effective 
at what you do. 

2713
02:35:07,600 --> 02:35:10,160
So what's your morning practice 
that fuels your clarity? 

2714
02:35:12,720 --> 02:35:19,560
I like that the best in the 
world are the best in the world 

2715
02:35:19,560 --> 02:35:21,760
for a reason. 
To be the best, you have to beat

2716
02:35:21,760 --> 02:35:25,160
the best, and the best is 
blessed, and the best is no 

2717
02:35:25,160 --> 02:35:26,760
Ella. 
I have no practice. 

2718
02:35:26,760 --> 02:35:31,000
I, I eat breakfast every day, 
but to have clarity that that 

2719
02:35:31,040 --> 02:35:33,080
really has nothing to do with 
clarity. 

2720
02:35:33,120 --> 02:35:36,960
Clarity is, is a bigger 
commitment that has nothing to 

2721
02:35:36,960 --> 02:35:40,040
do with each day. 
It's it's being that person. 

2722
02:35:40,320 --> 02:35:44,120
And what's one word that defines
leadership today? 

2723
02:35:44,120 --> 02:35:45,760
It. 
Would have to be a hyphenated 

2724
02:35:45,760 --> 02:35:49,280
short short term. 
Interesting. 

2725
02:35:49,360 --> 02:35:53,360
What's the most disruptive 
invention of the last decade? 

2726
02:35:53,440 --> 02:35:55,000
Perhaps. 
Well, you know what? 

2727
02:35:55,000 --> 02:36:00,280
I'll say the the web telescope, 
because it's time that 

2728
02:36:00,280 --> 02:36:04,520
scientists and astronomers are 
disrupted in their belief about 

2729
02:36:04,520 --> 02:36:07,080
how they see the universe. 
They've been saying, oh, it's 

2730
02:36:07,080 --> 02:36:11,240
about 13.8 billion years old. 
And it's, I don't know anyone 

2731
02:36:11,240 --> 02:36:14,120
who's lived that long to be able
to tell me it's that old. 

2732
02:36:14,120 --> 02:36:16,520
So I don't know. 
And I've, I've heard all the 

2733
02:36:16,520 --> 02:36:19,600
scientific reasons and how they 
extrapolate. 

2734
02:36:19,880 --> 02:36:23,520
But what the web telescope has 
allowed them to do is see 

2735
02:36:23,520 --> 02:36:28,200
universes that are that they've 
never seen and they're seeing 

2736
02:36:28,200 --> 02:36:31,920
that they are much older. 
So it's going to alter the way 

2737
02:36:31,920 --> 02:36:33,960
they see the universe in the 
world. 

2738
02:36:34,280 --> 02:36:38,680
So we we give a number of 13.8 
billion based on the known 

2739
02:36:38,680 --> 02:36:40,840
universe. 
There's so much that we don't 

2740
02:36:40,840 --> 02:36:44,160
know, we don't know. 
So it's difficult for me to see 

2741
02:36:44,160 --> 02:36:49,760
how they can even see the Earth 
is 4 billion or 13 or 20 billion

2742
02:36:49,760 --> 02:36:52,400
or a trillion years old. 
We don't even know what's in the

2743
02:36:52,400 --> 02:36:57,680
Earth, but the Hubble telescope 
is helping us better understand 

2744
02:36:59,000 --> 02:37:02,400
the age and and some of the 
other dynamics happening in the 

2745
02:37:02,400 --> 02:37:05,440
universe about things that we 
just didn't know. 

2746
02:37:05,440 --> 02:37:10,160
So in the past decade, they put 
the web telescope up in the up 

2747
02:37:10,160 --> 02:37:13,000
into space. 
So who is 1 mentor that has 

2748
02:37:13,000 --> 02:37:16,120
changed your trajectory? 
Ted Santos just answered the 

2749
02:37:16,120 --> 02:37:19,720
question. 
If you're able to finish it in a

2750
02:37:19,720 --> 02:37:25,080
different way than this previous
question, ask about leadership. 

2751
02:37:25,080 --> 02:37:28,200
Finish this sentence. 
Leadership is. 

2752
02:37:28,320 --> 02:37:32,360
Blessed future, The future. 
The future wonderful awesome 

2753
02:37:32,360 --> 02:37:35,480
love that closes out our quick 
fire round. 

2754
02:37:35,640 --> 02:37:39,000
Again, just want to thank you 
endlessly for your expertise and

2755
02:37:39,000 --> 02:37:40,760
your time. 
We really appreciate it. 

2756
02:37:40,880 --> 02:37:43,000
No, it's been my pleasure. 
Thanks for inviting me. 

2757
02:37:43,000 --> 02:37:46,880
It's been an honor to be invited
back a second time, especially 

2758
02:37:46,880 --> 02:37:49,640
as it hasn't been a long time 
since the first one. 

2759
02:37:49,640 --> 02:37:52,840
So thank you. 
Love and of course, absolute 

2760
02:37:52,840 --> 02:37:56,320
respect to you. 
Words are in sufficient or 

2761
02:37:56,320 --> 02:37:59,080
inadequate to express how much 
we appreciate you. 

2762
02:37:59,080 --> 02:38:03,640
And maybe I need a paradigm 
shift to be able to acquire the 

2763
02:38:03,640 --> 02:38:07,240
knowledge of the language to 
express my appreciation for you.

2764
02:38:07,240 --> 02:38:11,480
But in the meantime, while I'm 
still in this lower paradigm, I 

2765
02:38:11,480 --> 02:38:15,400
see a very, very big thank you 
and 1st for me to you. 

2766
02:38:15,400 --> 02:38:18,960
God bless you and to the 
audience guys, always go for 

2767
02:38:18,960 --> 02:38:22,840
something in your lives. 
You know, on seeing believe, 

2768
02:38:22,840 --> 02:38:25,720
strive to thrive in a first 
achieve very, very important. 

2769
02:38:25,720 --> 02:38:29,720
Always believe in yourself and 
of course, keep working towards 

2770
02:38:30,200 --> 02:38:32,000
your goals. 
Never say never, never let 

2771
02:38:32,000 --> 02:38:33,840
anybody pull you down or talk 
you down. 

2772
02:38:34,080 --> 02:38:37,120
Nobody has the right to tell you
who you are. 

2773
02:38:37,680 --> 02:38:39,360
Yeah, always go for what you 
believe. 

2774
02:38:39,680 --> 02:38:43,200
And of course, if you, if you, 
if you're in doubt, if you need 

2775
02:38:43,200 --> 02:38:46,440
some coaching or training, 
please learn from the best those

2776
02:38:46,440 --> 02:38:49,600
that we've not helped you, it's 
goodbye. 

2777
02:38:49,760 --> 02:38:53,280
So how does artificial 
intelligence fit into your 

2778
02:38:53,280 --> 02:38:56,920
philosophy of destruction? 
You know, is it a tool? 

2779
02:38:56,920 --> 02:38:58,760
Is it a threat? 
Is it a mirror? 

2780
02:38:58,760 --> 02:39:02,560
Is it an amplifier? 
And what's brilliant strategies 

2781
02:39:02,680 --> 02:39:06,800
can leaders for leadership in 
this age and time, you know, 

2782
02:39:06,840 --> 02:39:11,760
adopt using artificial 
intelligence to achieve progress

2783
02:39:11,880 --> 02:39:15,360
for their teams, the 
organizations and of course, in 

2784
02:39:15,360 --> 02:39:16,160
their personal lives?