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The final step is where you stop
thinking about how do we use AI 

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and instead you ask the 
question, how do we build the 

3
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entire organization around AI at
the center? 

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How do you put AI? 
Make the AI the engine of your 

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business. 
That doesn't mean that you're 

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replacing people. 
It means you wrap people around 

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that engine and they are there 
to steer and guide it, oversee 

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it. 
And if you can do that, that 

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unlocks so much potential 
instead of thinking, well, I'm 

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going to grow my business by 15%
next year or 20% or 25% now you 

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can say I'm going to grow my 
business 100 percent, 1000% next

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00:00:37,760 --> 00:00:40,640
year. 
Because by using AI at the core 

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of your business, you're able to
collapse the constraints of time

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and money and re reimagine how 
you go to market so you can 

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start playing a different game 
than your competitors. 

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00:00:51,520 --> 00:00:55,160
And. 
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We are live. 

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00:01:36,240 --> 00:01:39,280
Ladies and gentlemen, you once 
again welcome to the Kingdom's 

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podcast and diary of a CFO. 
And today I've got will be a 

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very, very special guest 
fighting out of Portland OR 

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Mcwalkin. 
This team, I feel like I'm about

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to get a. 
Piercing match with an 

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introduction like that. 
Yeah, that is a fear that that 

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is a Bruce Buffer introduction 
in the UFC. 

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So I'm a very, very deep fan of 
the UFC and, you know, 

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interesting, you know, growing 
up in Nigeria when I was 

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younger, a lot of people 
thought, oh, we're competing 

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this one because I was a skinny 
kid and then I took to martial 

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arts to learn self-defense. 
And also interestingly, you've 

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had world champions in boxing 
and MMA on on the podcast as 

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well. 
So OK, we also now we have a 

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champion in in in the AI space 
and a champion futurist. 

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So sit back while I read your 
introduction. 

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So true, Ladies and gentlemen, 
today's guest is someone who 

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doesn't just talk about the 
future. 

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He helps leaders build it. 
Steve Brown is a globally 

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recognized AI futurist and 
formerly tech teacher. 

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Google, DeepMind and Intel. 
He is one of the most trusting 

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voices guiding organizations 
through the Intelligence Age. 

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But over 25 years at the 
forefront of technology and 

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innovation, Steve has advised 
Fortune 100 companies, 

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governments, and global brands 
on how to turn artificial 

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intelligence into real 
competitive advantage. 

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What makes Steve different is 
simple. 

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He does not deal in hype. 
He delivers clarity. 

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He translates complex AI into 
practical strategy that leaders 

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can actually use to grow, scale,
and stay relevant. 

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In this conversation, we go 
beyond buzzwords. 

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We break down what AI really 
means with your instance, your 

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career, and your future. 
Steve Brown, welcome again to 

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the podcast. 
Wow, thank you. 

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That was a mark. 
Happy to be here you're. 

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Welcome. 
You're welcome. 

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That's. 
Quite the intro, yeah. 

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Of course, your career is a 
globe fool actually, so you 

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deserve it. 
In my country, Nigeria would say

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give honor to whom honor is due.
And of course, you know, it's 

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very nice. 
Earned the stripes. 

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You've earned the stripes. 
So let's actually go to the 

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origin story and of course, you 
know the mindset. 

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You've actually worked at the 
highest levels of AI innovation.

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Please take us back to the 
beginning. 

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What just pulled you into this 
space? 

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Back to the beginning, I've been
fascinated by technology in the 

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future since I was a little boy.
My dad was a university lecturer

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in the 70s. 
I'm an age myself here and he 

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would bring computers home from 
the office, from university and 

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I got to play with them. 
You know, kids play with 

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computers when they're quite 
young now, but that back then 

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that was a bit unusual for a 10 
year old to be, you know, 

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playing around with computers. 
And I could see then they were 

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going to change the world. 
And I've been fascinated with 

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them ever since. 
I got a couple of degrees to 

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learn how to make them, how to 
build them. 

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So there was a time when I could
design computer chips and 

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motherboards and and write 
software. 

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I don't do any of that now, but 
I've just been fascinated by the

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future and had a future 
orientation my entire life, and 

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particularly the intersection of
technology and culture. 

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How does technology change the 
way we live our lives? 

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What does it make possible and 
what do people want from 

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technology in the future? 
So I became one of Intel's two 

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futurists. 
So thinking about what the 

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world's going to be like 5-10 
and 15 years out from here. 

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I was with Intel until 2016, and
then I I realized as one of 

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Intel's two futurists that Intel
had a bit of a bleak future. 

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Things were going to get 
difficult there for a while. 

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So I part a company with Intel 
and started out as an 

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independent and I've been 
helping businesses to figure out

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how is technology going to shape
their future. 

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And now more specifically, how 
is AI going to shape their 

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future and how will they use 
that to become AI first 

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organizations? 
And I took a little detour on 

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the way. 
I got to do an assignment in 

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London. 
I live on the West Coast as you 

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mentioned, but I went back to 
London and recharged my British 

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accent and worked for Google 
DeepMind for a bit. 

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DeepMind is Google's AI research
labs based in London. 

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And one of the roles I had for 
them was also as their in house 

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futurist. 
So that's. 

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Far. 
Amazing, amazing, amazing. 

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But you know at what moment or 
what was that aha moment that 

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you realize that AI was not just
another technology but a 

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defining source for the future? 
You know, I wrote a book in 19 

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and it was called The Innovation
Ultimatum and it was about 6 

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technologies and how they were 
going to reshape the world of 

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business. 
And the biggest and the 1st 

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chapter was AI because I 
realized that was, you know, 

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outsized difference. 
But I would say it became really

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crystal clear for me when I was 
at Deep Mind in 2021, and I had 

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early access to some of the 
stuff that they were building 

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there. 
So I got to see the Google 

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equivalent of ChatGPT before 
ChatGPT came out in the world in

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November 22. 
And was just blown away by what 

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large language models could do 
and the potential there. 

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And you know, my future's brain 
just shot forward and I thought 

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this is going to change 
everything about the way we do 

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work, the way that people live 
their lives. 

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That was probably the big aha 
moment. 

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AI has been around for 15 plus 
years. 

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It's not like this is new new. 
It just it had an A smaller 

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impact. 
Let's say it's been there to 

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optimize the back offices of 
global business for 15 years. 

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And it, you know, does patent 
matching and sorts data. 

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But it was really that 
breakthrough with generative AI 

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that that made me wake up and 
realize, oh, we're going to have

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digital employees in our lives. 
Robots are actually going to be 

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a thing in my lifetime. 
This is going to change 

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everything. 
The Gentek AI in the speed of 

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the British culture as have a 
cup of tea. 

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A cup of tea never hurt anyone, 
so they say. 

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Being British, I'm I'm powered 
by tea, but I've, I've had my, 

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I've had my quota for tea today,
so I'm on the water now. 

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OK, interesting. 
What disease is the most healthy

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drink on the planet? 
You know, so many people 

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00:08:02,640 --> 00:08:06,080
actually feel overwhelmed by AI.
What might achieve separates 

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00:08:06,080 --> 00:08:09,120
those who try from those who get
left behind? 

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I think AI can be scary for 
people, either because they've 

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00:08:12,520 --> 00:08:18,000
watched The Terminator too many 
times or they're worried about 

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being replaced by AI. 
It's threatening to our 

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00:08:20,200 --> 00:08:23,280
identity, but also we worry 
about our livelihoods and that 

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maybe AI can get smart enough to
replace us and do some of the 

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things that we do. 
So I understand the fear, but I 

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encourage everybody to be 
curious about AI, not to think 

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of AI as a way to replace a task
or to offload. 

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But how could I partner with AI 
to build something either better

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than I could build on my own or 
to build something I could not 

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build myself and to use AI as an
amplifier? 

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So I think that's the mindset 
shift is, is not seeing AI as a 

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threat, but seeing, being 
curious about it, seeing it as 

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an amplifier and then having the
bold vision and the courage to 

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actually use it to do something 
amazing. 

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I love that. 
You know, I do have an episode 

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titled Humans Best AI Next. 
That is the approach that I 

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believe in. 
But a lot of people are AI 

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doomsayers. 
Did you ever see the Speaking of

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the movies? 
Did you ever see the movie Ex 

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Machina? 
Of course, say one of my 

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favorites. 
Oh, interested that that's still

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my favorite AI movie till date. 
And of course, you know you've 

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actually seen a lot of waves of 
innovation. 

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What makes AI fundamentally 
different from everything before

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I? 
Think the main difference is 

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that previous technologies have 
been ingredients or tools. 

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AI can be those too, but what 
we're talking about is unlimited

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intelligence on demand, and that
complements us in ways that 

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technology has not been able to 
do in the past. 

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That's the big difference. 
Amazing. 

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For for me, I feel like the the 
speed is very, very outrageous. 

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Like I have never seen any 
technology with this level of 

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efficiency before in my 
lifetime, you know? 

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00:10:08,760 --> 00:10:14,400
Yeah, like that, the efficiency 
is outrageous. 

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Is it, is it media features, you
know, you know, like cutting 

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through the noise is something 
that you are well known for, 

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00:10:22,960 --> 00:10:26,120
right. 
And if you had to explain AI in 

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00:10:26,120 --> 00:10:31,680
the simplest way to a founder or
executive, how would you define 

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00:10:31,680 --> 00:10:33,600
it? 
I suppose it's the term I just 

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00:10:33,600 --> 00:10:35,040
used. 
It's, it's unlimited 

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intelligence on demand. 
And what makes it so powerful is

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the cost of that intelligence is
plummeting. 

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00:10:42,800 --> 00:10:46,800
So it's now cheap unlimited 
intelligence on. 

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00:10:46,800 --> 00:10:50,240
Extremely, extremely cheap. 
And of course, I think that that

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00:10:50,240 --> 00:10:53,640
still speaks back to the 
efficiency, like achieving the 

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00:10:53,720 --> 00:10:57,360
highest possible outcome with 
the least possible of resource 

195
00:10:57,360 --> 00:11:00,920
being shoot, you know, and you 
know, there's been a lot of 

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00:11:00,920 --> 00:11:03,840
noise in the marketplace about 
AI. 

197
00:11:04,280 --> 00:11:08,280
But what are the biggest 
misconceptions about AI right 

198
00:11:08,280 --> 00:11:11,080
now? 
I think the thing I come up with

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00:11:11,080 --> 00:11:14,760
most when I'm working with CEOs,
you know, I'll go into a 

200
00:11:14,760 --> 00:11:18,080
company, I'm going to help them 
understand AI and the CEO will 

201
00:11:18,080 --> 00:11:20,800
come over and they'll be so 
proud because they say, oh, 

202
00:11:20,840 --> 00:11:24,000
we've, we've got a copilot 
license for the enterprise, 

203
00:11:24,000 --> 00:11:25,440
right? 
We basically they're saying 

204
00:11:25,680 --> 00:11:29,160
we've bought AI tools for our 
employees and they're so proud 

205
00:11:29,160 --> 00:11:31,720
because they think that's it. 
That's all they have to do. 

206
00:11:32,360 --> 00:11:35,480
And that's the biggest 
misconception because honestly, 

207
00:11:35,480 --> 00:11:38,920
enabling it is, is necessary. 
You have to do that. 

208
00:11:39,080 --> 00:11:42,280
You want to make sure that all 
the tools that your employees 

209
00:11:42,280 --> 00:11:45,960
are using, you know, you've got 
the AI bells and whistles turned

210
00:11:45,960 --> 00:11:49,760
on because you want the best 
tools for your employees who can

211
00:11:49,760 --> 00:11:52,560
do the best work. 
But honestly, that's 2% of the 

212
00:11:52,560 --> 00:11:55,760
effort and probably 2 to 3% of 
the impact. 

213
00:11:56,120 --> 00:11:58,720
So it's understanding that there
are steps beyond that, and there

214
00:11:58,720 --> 00:12:01,760
are two more steps you have to 
go through to get to the point 

215
00:12:01,760 --> 00:12:04,680
where you could say we're fully 
utilizing AI and getting the 

216
00:12:04,680 --> 00:12:07,360
biggest value from it. 
Interesting. 

217
00:12:07,360 --> 00:12:10,640
So I'm quite curious, what are 
those two sets right. 

218
00:12:10,640 --> 00:12:14,080
But before you give us those two
steps, right, yeah. 

219
00:12:14,200 --> 00:12:17,560
It's interesting that either 
sort of aligns with the 

220
00:12:17,560 --> 00:12:20,960
philosophy of this podcast, the 
philosophy of this broadcasters 

221
00:12:20,960 --> 00:12:25,480
mindset, skill sets, then tool 
sets, because the tool set is 

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00:12:25,480 --> 00:12:29,480
the last thing for you to 
achieve, you know, reasonable 

223
00:12:29,480 --> 00:12:33,560
success in any endeavor, right? 
You need to get the right 

224
00:12:33,560 --> 00:12:37,400
mindset, then equip yourself 
with the right skill set and 

225
00:12:37,400 --> 00:12:39,880
then when you get equipped with 
the tool set. 

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00:12:40,080 --> 00:12:44,080
But I think a lot of people 
place a lot of premium and make 

227
00:12:44,080 --> 00:12:48,120
a lot of noise about the tool 
sets because the tool sets are 

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00:12:48,120 --> 00:12:52,440
only as good as, you know, the 
human using that tool set. 

229
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So I'd like for you to talk 
about the steps before adopting 

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the AI tools. 
Yeah. 

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So let me walk you through that.
And then I thought I can 

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actually link it back to your 
three steps, but in the reverse 

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order. 
So the first step is enabling 

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enable your team with AI powered
tools. 

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Got to be done. 
Necessary but insufficient. 

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Step 2 is to look at every 
workflow you have, every 

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business process that you have, 
break it down to tasks, and then

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ask the question, which of these
tasks is still best done by a 

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human? 
There'll be many that are. 

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Which of the tasks can now be 
better done by an AI agent? 

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And if you have a physical 
component to your work, a robot.

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And then how do I gracefully 
coordinate all of those three 

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groups? 
So people, agents, digital 

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employees and robots, how do 
they work together so they can 

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hand off tasks to each other? 
How do they work effectively as 

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a team? 
So that's really about re 

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engineering your organization in
your parents, maybe that skill 

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set and then the final step. 
And, and then by the way, that's

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probably about 30% of the work 
and maybe 30-40 to 40% of the 

250
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impact. 
The final step is where you stop

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thinking about how do we use AI 
and instead you ask the 

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question, how do we build the 
entire organization around AI at

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the center? 
How do you put AI, make the AI 

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the engine of your business. 
That doesn't mean that you're 

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replacing people. 
It means you wrap people around 

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that engine and they are there 
to steer and guide it, oversee 

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it. 
And if you can do that, that 

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unlocks so much potential. 
Instead of thinking, well, I'm 

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going to grow my business by 15%
next year or 20% or 25% now you 

260
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can say I'm going to grow my 
business 100 percent, 1000% next

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year. 
Because by using AI at the core 

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of your business, you're able to
collapse the constraints of time

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and money and IT reimagine how 
you go to market so you can 

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start playing a different game 
than your competitors. 

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And that's probably the mindset.
So tool set, skill set, mindset,

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but in that order. 
Just get your. 

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AI tools in place get the skill 
set. 

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Yep, exactly. 
Get the skill set there to be 

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able to coordinate humans and 
machines working side by side in

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effective teams, and then 
eventually get the mindset of 

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how do we become an AI first 
organization, Collapse those 

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constraints and use AI to 
amplify our people so they 

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become superhuman. 
Amazing, amazing. 

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And you know, it's they say 
great minds think of life and I 

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love the fact that you are able 
to connect with, you know, with 

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our philosophy. 
And, you know, it's really crazy

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how a lot of organizations are 
now claiming to be AI native. 

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We had Ron Shevlin on the 
podcast in the last episode. 

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00:15:48,640 --> 00:15:50,760
Ron Shevlin is actually the 
chief research officer of 

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Cornerstone Advisors. 
And he was named in the top 10 

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00:15:55,120 --> 00:16:01,040
fintech influencers globally by 
the Fintech Magazine for 2026. 

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00:16:01,360 --> 00:16:06,520
And he expressed his displeasure
at, you know, people now taking 

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being AI native, like the new 
buzzword. 

284
00:16:11,400 --> 00:16:17,760
And he also talked about how 
Jack Dorsey laid off 40% of the 

285
00:16:17,760 --> 00:16:21,320
staff at Lock, which is formerly
known as Square. 

286
00:16:22,800 --> 00:16:28,840
I would like to, you know, know 
what your take is on CEOs, you 

287
00:16:28,840 --> 00:16:35,640
know, on the C-Suite, you know, 
now easily replacing humans, 

288
00:16:35,800 --> 00:16:42,120
right with AI back what what 
what is happening in the world 

289
00:16:42,120 --> 00:16:44,400
to be. 
It just feels like the layoffs 

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00:16:44,400 --> 00:16:47,080
are really scary. 
And I think that's what makes a 

291
00:16:47,080 --> 00:16:52,400
lot of people, you know, have 
that phobia for AI because it 

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00:16:52,400 --> 00:16:54,640
feels like nobody's job is safe 
any longer. 

293
00:16:55,720 --> 00:16:58,440
So what's your? 
Take let's recognize first like 

294
00:16:58,440 --> 00:17:02,520
that there's some yeah, there's 
some AI washing going on. 

295
00:17:02,720 --> 00:17:06,640
You know, there are certainly 
some leaders who have over hired

296
00:17:06,640 --> 00:17:10,520
or, you know, they just need to 
cut anyway and they blame it on 

297
00:17:10,520 --> 00:17:12,920
AI, right? 
It's a nice cover story because 

298
00:17:12,920 --> 00:17:17,079
if you say, oh, we over hired 
and then you let people go, your

299
00:17:17,079 --> 00:17:20,319
stock price takes a hammering. 
These bozos don't know what 

300
00:17:20,319 --> 00:17:23,160
they're doing. 
If you let go of people and say,

301
00:17:23,160 --> 00:17:26,640
oh, it's AI, then you get 
rewarded on the stock price 

302
00:17:26,839 --> 00:17:29,040
because people think, oh, 
they're they're doing all the 

303
00:17:29,040 --> 00:17:31,960
things well done, right? 
So there's some of that going on

304
00:17:31,960 --> 00:17:35,640
and we need to recognize that. 
That said, I think there are, 

305
00:17:36,240 --> 00:17:39,600
there's, there's an old way of 
thinking and there's the right 

306
00:17:39,600 --> 00:17:41,400
way of thinking. 
So let me talk you through what 

307
00:17:41,400 --> 00:17:44,920
I mean by that 20th century 
thinking. 20th century advice 

308
00:17:44,920 --> 00:17:48,520
would be to use AI the way we 
have used every other 

309
00:17:48,520 --> 00:17:51,040
technology. 
Use it for productivity gains 

310
00:17:51,240 --> 00:17:54,840
and efficiencies, save costs, 
all right, Get rid of some heads

311
00:17:54,840 --> 00:17:56,440
and that'll make the 
shareholders happy. 

312
00:17:57,320 --> 00:18:00,760
And so when a new technology 
like AI comes along, if you're a

313
00:18:00,760 --> 00:18:04,280
seasoned leader, you think I 
know what to do, I'm going to 

314
00:18:04,280 --> 00:18:07,880
use this for productivity, 
efficiency, and to lose some 

315
00:18:07,880 --> 00:18:10,200
headcount. 
That is a absolutely the wrong 

316
00:18:10,200 --> 00:18:13,520
thing to do. 
What you need is fresh 21st 

317
00:18:13,520 --> 00:18:16,920
century thinking, which 
recognizes AI is different. 

318
00:18:16,920 --> 00:18:22,760
Sure, you can use it to replace 
people, but AI is different 

319
00:18:22,760 --> 00:18:26,760
because not only does it boost 
productivity, it can amplify 

320
00:18:26,760 --> 00:18:30,760
your employees creativity, their
intuition, boost their decision 

321
00:18:30,760 --> 00:18:33,440
making abilities, expand their 
knowledge and so on. 

322
00:18:33,480 --> 00:18:37,600
So what you should really be 
doing is finding ways to partner

323
00:18:38,160 --> 00:18:41,080
your people with machines to 
amplify them. 

324
00:18:41,600 --> 00:18:44,760
That's what the unlock is so 
that you can start to grow your 

325
00:18:44,760 --> 00:18:50,240
business 30% and 50% rather 
than, OK, let's cut some 

326
00:18:50,240 --> 00:18:55,480
headcount and save some cost and
let it let go of some people and

327
00:18:55,480 --> 00:18:57,560
stay at the 10% growth mark, 
right? 

328
00:18:57,560 --> 00:19:00,480
It's, it's thinking about how do
I amplify the business. 

329
00:19:00,480 --> 00:19:06,720
Jensen Wong has this right. 
He was asked late 2024 what his 

330
00:19:06,720 --> 00:19:10,240
plans were for employees and he 
said, oh, we've got about 32,000

331
00:19:10,480 --> 00:19:13,800
employees right now and over 
time we plan to grow that to 

332
00:19:13,800 --> 00:19:20,440
50,000 people supported by 100 
million AI assistants across 

333
00:19:20,440 --> 00:19:23,160
every group. 
So he's thinking about workforce

334
00:19:23,160 --> 00:19:25,000
planning in a completely 
different way. 

335
00:19:25,000 --> 00:19:29,160
He didn't say I've got 32,000 
employees today and I'm going to

336
00:19:29,160 --> 00:19:32,600
reduce that to 25,000 by using 
lots of AI. 

337
00:19:33,520 --> 00:19:36,520
He's thinking about amplifying 
the impact that they 

338
00:19:36,520 --> 00:19:41,000
collectively have by partnering 
people with machines. 

339
00:19:41,000 --> 00:19:42,960
And that is the right way to 
think about it. 

340
00:19:44,360 --> 00:19:49,080
I think I I totally agree with 
that approach, but what would 

341
00:19:49,080 --> 00:19:53,560
you say people are getting wrong
about generative AI and AI 

342
00:19:53,560 --> 00:19:56,440
agents? 
I mean, generative AI isn't just

343
00:19:56,440 --> 00:19:59,880
there to create text and images 
and video. 

344
00:19:59,880 --> 00:20:02,880
I think generative AI can 
generate a lot more than that. 

345
00:20:02,880 --> 00:20:06,280
So at the heart of generative AI
is, is the transformer. 

346
00:20:06,280 --> 00:20:07,880
That's what's in a large 
language model. 

347
00:20:08,120 --> 00:20:11,360
That's what translates between a
question and answer. 

348
00:20:11,760 --> 00:20:13,360
Or a caption and an image, 
right? 

349
00:20:13,360 --> 00:20:15,080
You think about like a 
translator. 

350
00:20:15,880 --> 00:20:18,160
We can get much more 
sophisticated than that. 

351
00:20:18,160 --> 00:20:21,480
There are people building 
generative AI to translate 

352
00:20:21,480 --> 00:20:26,480
between the desired properties 
of the material and the 

353
00:20:26,480 --> 00:20:29,600
crystalline structure of a 
material that has those 

354
00:20:29,600 --> 00:20:32,360
properties so that we can 
develop new materials. 

355
00:20:32,360 --> 00:20:34,640
These are the types of 
applications which we really 

356
00:20:34,640 --> 00:20:36,680
focused on. 
And I think when people think 

357
00:20:36,680 --> 00:20:38,600
generative AI, they're much more
bounded. 

358
00:20:38,840 --> 00:20:42,000
They're thinking about a chat 
bot, whereas in a we can find 

359
00:20:42,000 --> 00:20:43,480
all of these amazing 
applications. 

360
00:20:43,480 --> 00:20:46,840
That's probably the a big one. 
And when it comes to agents, 

361
00:20:47,240 --> 00:20:49,520
people think of agents as just 
being for offload. 

362
00:20:49,680 --> 00:20:53,080
So I've identified there are 
three types of agents, AI 

363
00:20:53,080 --> 00:20:56,120
agents, offload, elevate and 
extend. 

364
00:20:56,120 --> 00:20:59,200
Offload agents just take a task 
that you don't want to do and 

365
00:20:59,200 --> 00:21:02,800
they handle it, right? 
Booking a flight or organizing a

366
00:21:02,800 --> 00:21:04,920
meeting, whatever it might be, 
they take the suck out of your 

367
00:21:04,920 --> 00:21:07,360
job is kind of the idea of that.
And most people think that 

368
00:21:07,360 --> 00:21:09,320
that's the only type of agent 
there will be. 

369
00:21:10,080 --> 00:21:12,520
But there will also be agents 
that elevate. 

370
00:21:12,880 --> 00:21:16,640
They work in partnership with a 
human to elevate that person's 

371
00:21:16,640 --> 00:21:19,320
performance at a task they could
already do themselves, but 

372
00:21:19,400 --> 00:21:20,960
they're just going to help them 
do it better. 

373
00:21:21,720 --> 00:21:25,440
Then there are extend agents 
that partner with a human and 

374
00:21:25,440 --> 00:21:28,800
through that partnership they 
enabled the human to extend 

375
00:21:28,800 --> 00:21:32,520
their abilities so they can do 
things they could not do before,

376
00:21:33,040 --> 00:21:36,320
turning them into superhumans. 
So those are the things I think 

377
00:21:36,320 --> 00:21:38,480
people have not really thought 
about with agencies. 

378
00:21:38,760 --> 00:21:42,640
How do I partner them with a 
human so they can do more or do 

379
00:21:42,640 --> 00:21:44,640
something incredible they could 
never have done before in their 

380
00:21:44,640 --> 00:21:47,240
lives? 
Amazing. 

381
00:21:47,240 --> 00:21:51,160
I love, I love that illustration
because, you know, personally 

382
00:21:51,160 --> 00:21:56,120
I've been able to, you know, use
the AI agents in those three 

383
00:21:56,120 --> 00:21:59,000
ways. 
So actually he's a home broker 

384
00:21:59,200 --> 00:22:02,600
and putting you on the spot as a
futurist. 

385
00:22:02,880 --> 00:22:07,080
Where would you say we are in 
the AI revolution? 

386
00:22:07,080 --> 00:22:11,160
Are we early? 
Are we in the mid stage or are 

387
00:22:11,160 --> 00:22:14,600
we late in the AI revolution? 
I mean, in the grand scheme of 

388
00:22:14,600 --> 00:22:19,360
things, the term AI was invented
in the 50s and it's been used by

389
00:22:19,360 --> 00:22:22,000
most businesses for the last 15 
years. 

390
00:22:22,000 --> 00:22:26,640
So, you know, as time goes, 
yeah, we're probably mid, maybe 

391
00:22:26,640 --> 00:22:30,520
late, but in terms of the 
impact, early, early, early, 

392
00:22:31,000 --> 00:22:33,360
because, you know, we ain't seen
nothing yet. 

393
00:22:33,360 --> 00:22:37,120
We're going to be living in a 
world of 10 billion humanoid 

394
00:22:37,120 --> 00:22:41,000
robots and probably a trillion 
AI agents. 

395
00:22:41,400 --> 00:22:44,360
And they're going to change the 
way that business operates, the 

396
00:22:44,360 --> 00:22:47,560
way that people live their 
lives, the fabric of the world 

397
00:22:47,560 --> 00:22:48,840
we live in. 
I'll be, I'll look out the 

398
00:22:48,840 --> 00:22:50,720
window and see robots walking 
down the street. 

399
00:22:51,080 --> 00:22:55,040
The world is going to feel very 
different just five years from 

400
00:22:55,040 --> 00:22:57,440
now. 
And so in that regard, we're 

401
00:22:57,440 --> 00:23:00,760
still very early. 
Interesting, you know, and of 

402
00:23:00,760 --> 00:23:03,840
course, Speaking of the impact, 
let's talk about the business 

403
00:23:03,840 --> 00:23:06,720
impact. 
You have actually advised global

404
00:23:06,720 --> 00:23:10,400
organizations, What are the 
smartest companies doing 

405
00:23:10,840 --> 00:23:14,960
differently with AI today? 
I mean, back to those three 

406
00:23:14,960 --> 00:23:18,680
steps of enable Reengineer, 
reimagine, they're the ones that

407
00:23:18,680 --> 00:23:21,400
have already moved into that 
reengineer phase. 

408
00:23:21,880 --> 00:23:26,760
They are figuring out how do my 
workflows change, where do where

409
00:23:26,760 --> 00:23:31,000
can I use AI alongside my people
and how do I amplify my people 

410
00:23:31,000 --> 00:23:33,240
using AI. 
They're the ones the smartest 

411
00:23:33,240 --> 00:23:35,960
companies are doing that and the
really the smartest ones. 

412
00:23:36,280 --> 00:23:39,440
They are figuring out how do I 
become an AI first company, 

413
00:23:39,760 --> 00:23:42,640
putting AI as the engine of the 
business and wrapping their 

414
00:23:42,640 --> 00:23:45,040
people around it. 
Interesting. 

415
00:23:45,160 --> 00:23:48,480
So Speaking of returning 
investment, what would you say 

416
00:23:48,560 --> 00:23:54,160
are the highest ROI use cases 
for AI that every business 

417
00:23:54,160 --> 00:23:56,720
should explore right now? 
You know, because it's really 

418
00:23:56,720 --> 00:23:59,120
crazy. 
Everybody's adopting AI, but 

419
00:23:59,160 --> 00:24:01,840
they are not, it seems like a 
lot of people are not thinking 

420
00:24:01,840 --> 00:24:05,720
about the return on investment 
and then you just invest in 

421
00:24:05,880 --> 00:24:10,360
before even evaluating what is 
that return like what are the 

422
00:24:10,360 --> 00:24:13,320
highest IOI use cases right now?
It. 

423
00:24:14,120 --> 00:24:17,720
Really varies by industry and I 
work with every industry out 

424
00:24:17,720 --> 00:24:22,000
there from, you know, mining to 
banking to retail and everything

425
00:24:22,000 --> 00:24:25,280
in between. 
I mean, customer support is an 

426
00:24:25,280 --> 00:24:29,520
obvious one that most people 
have leaned into and a find 

427
00:24:29,560 --> 00:24:32,560
finding some good returns 
supporting their customer 

428
00:24:32,560 --> 00:24:37,000
support humans with AI that 
works in partnership with them 

429
00:24:37,000 --> 00:24:41,120
to help them be more productive.
There's some customer experience

430
00:24:41,120 --> 00:24:43,520
stuff, but I think the real 
opportunity is going to be with 

431
00:24:43,520 --> 00:24:47,720
agents figuring out how to 
partner agents with humans to 

432
00:24:47,720 --> 00:24:50,120
elevate their performance. 
The companies that are thinking 

433
00:24:50,120 --> 00:24:54,080
about it that way, that are not 
thinking the wrong headed way to

434
00:24:54,080 --> 00:24:56,640
think about this is all right, 
we've got to get some AI in it. 

435
00:24:56,640 --> 00:24:58,920
Where do we start? 
Let's put some AI here and some 

436
00:24:58,920 --> 00:25:03,200
AI there that's the wrong way. 
You always start with people, 

437
00:25:03,680 --> 00:25:06,520
whether that is a customer or an
employee. 

438
00:25:06,880 --> 00:25:10,080
And you're asking the question, 
how could we use AI to make 

439
00:25:10,080 --> 00:25:12,600
their life easier so they can do
more? 

440
00:25:13,720 --> 00:25:16,640
Whether that's, you know, making
a customer journey easier on a 

441
00:25:16,640 --> 00:25:20,360
website or making it easier for 
an employee to create and 

442
00:25:20,360 --> 00:25:22,440
deliver value by partnering with
an AI. 

443
00:25:23,200 --> 00:25:25,560
Amazing. 
You know, it's quite interesting

444
00:25:25,560 --> 00:25:31,400
to see how people just being 
that when you slap the name AI 

445
00:25:31,440 --> 00:25:35,960
on any product or any project, 
it just makes it more fancy, 

446
00:25:36,080 --> 00:25:39,760
more attractive. 
And interestingly, in London, I 

447
00:25:39,760 --> 00:25:44,880
do know a fellow founder, like 
new founder and you know, in the

448
00:25:44,880 --> 00:25:49,360
healthcare industry, he was 
working on something and he was 

449
00:25:49,360 --> 00:25:52,960
like, oh, my product is AI 
enabled. 

450
00:25:52,960 --> 00:25:55,320
So it's different from the 
others in the market. 

451
00:25:55,320 --> 00:25:59,560
Excuse me, I don't get it. 
But you know, it's crazy to see 

452
00:25:59,560 --> 00:26:03,640
how like most AI transformation 
projects feel. 

453
00:26:04,520 --> 00:26:07,760
But why do they feel? 
And how can leaders avoid that 

454
00:26:07,760 --> 00:26:09,880
truck? 
Oh, they fell for a number of 

455
00:26:09,880 --> 00:26:13,200
reasons. 
The big one is, I mean, AI is 

456
00:26:13,200 --> 00:26:15,920
powered by data. 
And if you haven't got your 

457
00:26:15,920 --> 00:26:19,120
proprietary data clean and 
organized so that you can 

458
00:26:19,120 --> 00:26:22,440
connect your AIS to it, it's 
garbage in, garbage out, right? 

459
00:26:22,440 --> 00:26:26,000
So that's the number one reason 
is just not being ready. 

460
00:26:26,160 --> 00:26:30,200
If you have data engineers, data
scientists increase their pay 

461
00:26:30,240 --> 00:26:32,800
because you need to keep them. 
They're going to help you be 

462
00:26:32,800 --> 00:26:34,400
successful with an AI 
transformation. 

463
00:26:34,400 --> 00:26:37,680
So that's reason #1 you know, 
people just don't have the data 

464
00:26:37,680 --> 00:26:40,280
ready. 
It's either incomplete or it's 

465
00:26:40,280 --> 00:26:42,480
mismatching, right? 
They have a customer database 

466
00:26:42,480 --> 00:26:45,280
that says customer name, this 
one says client name, and they 

467
00:26:45,280 --> 00:26:47,360
just don't match up. 
So, you know, you've got to do 

468
00:26:47,360 --> 00:26:50,080
all of that cleaning before you 
can really implement AI 

469
00:26:50,080 --> 00:26:52,720
successfully. 
Another one is not bringing 

470
00:26:52,720 --> 00:26:54,720
people along. 
It's, you know, it's classic 

471
00:26:54,720 --> 00:26:59,000
change management stuff. 
I had a client who was so proud 

472
00:26:59,000 --> 00:27:03,200
because they'd rolled out some 
AI agents to their teams and the

473
00:27:03,200 --> 00:27:06,200
teams hated them. 
And some of them threatened to 

474
00:27:06,200 --> 00:27:08,600
quit and in fact did quit. 
They said, I'm not working with 

475
00:27:08,640 --> 00:27:10,960
AI. 
And I asked the client and I 

476
00:27:10,960 --> 00:27:16,880
said, so when did you involve 
employees in the design process 

477
00:27:17,000 --> 00:27:20,880
for these AI agents? 
And they looked at me like we 

478
00:27:20,880 --> 00:27:24,440
didn't think of that. 
Just crazy stuff because there's

479
00:27:24,440 --> 00:27:26,240
two reasons why you include 
people. 

480
00:27:26,240 --> 00:27:29,760
One, you're trying to get 
people's buy in to say, hey, 

481
00:27:29,760 --> 00:27:30,960
this is going to be great for 
me. 

482
00:27:31,240 --> 00:27:35,280
I can see why AI in my life as 
an employee is going to be 

483
00:27:35,280 --> 00:27:37,520
better. 
I'm going to enjoy my day when I

484
00:27:37,520 --> 00:27:39,080
go home. 
At the end of the day, I'm going

485
00:27:39,080 --> 00:27:41,520
to be happier because I've been 
using AI. 

486
00:27:41,680 --> 00:27:43,800
It's helped me offload the 
things I don't want to do and 

487
00:27:43,800 --> 00:27:47,120
helps me be more successful at 
things I do enjoy doing. 

488
00:27:47,200 --> 00:27:49,840
It's what you're trying to do 
there is create supporters 

489
00:27:50,560 --> 00:27:52,880
rather than saboteurs. 
So that's the big one. 

490
00:27:52,880 --> 00:27:55,920
You just include people out of 
human decency to bring them 

491
00:27:55,920 --> 00:27:59,760
along for the ride. 
The other reason is the way that

492
00:27:59,760 --> 00:28:03,200
management thinks work gets done
or the way it's written in the 

493
00:28:03,200 --> 00:28:06,480
manual is not the way work 
actually gets done. 

494
00:28:07,400 --> 00:28:11,240
Humans are very adaptable and 
they figure out different ways 

495
00:28:11,240 --> 00:28:14,080
to do things. 
And so if you design an AI 

496
00:28:14,080 --> 00:28:18,280
solution for the way you think 
work is being done, when you go 

497
00:28:18,280 --> 00:28:21,080
to deploy it, you'll find it's 
actually you've designed for a 

498
00:28:21,080 --> 00:28:24,160
world that doesn't exist. 
And so that's the other reason 

499
00:28:24,160 --> 00:28:28,040
needs to engage your employees 
in the design process to make 

500
00:28:28,040 --> 00:28:30,680
sure you're designing something 
that will actually work. 

501
00:28:32,120 --> 00:28:34,680
Amazing, amazing. 
You know, I've said this on the 

502
00:28:34,680 --> 00:28:38,280
podcast before in order to 
achieve change, there are three 

503
00:28:38,280 --> 00:28:41,520
things you know, the people, the
processes and the C stands. 

504
00:28:41,880 --> 00:28:46,240
But I will take you on, on the 
data, on the data point, right? 

505
00:28:46,480 --> 00:28:50,960
Because it feels like you, you, 
you were eavesdropping on the 

506
00:28:50,960 --> 00:28:54,000
last episode's conversation with
LeBron Scheblin. 

507
00:28:54,120 --> 00:28:55,960
And I'm going to quote Bronch 
Scheblin here. 

508
00:28:56,200 --> 00:29:02,440
He says if your data quality is 
low, your AI strategy will blow.

509
00:29:03,480 --> 00:29:06,200
And I I love that. 
Yep, that's right. 

510
00:29:07,560 --> 00:29:10,840
So guys, go get your data in 
order, right? 

511
00:29:10,840 --> 00:29:15,280
So how should ACEO think about 
AI today? 

512
00:29:15,480 --> 00:29:20,600
Is it a tool, a strategy, or a 
complete business redesign? 

513
00:29:21,200 --> 00:29:25,880
Yes, here's the answer. 
And it depends what which of 

514
00:29:25,880 --> 00:29:28,360
those 3 stages I described 
you're in. 

515
00:29:28,760 --> 00:29:31,920
If you think of it as a tool, 
you're stuck in stage 1. 

516
00:29:32,320 --> 00:29:35,840
If you can make it to that re 
engineering phase, then you 

517
00:29:35,840 --> 00:29:37,640
figured out, oh, this is a 
strategy. 

518
00:29:37,640 --> 00:29:41,880
Now if you make it to AI first, 
then you've realized, oh, this 

519
00:29:41,880 --> 00:29:44,840
is a mindset change. 
I have to completely redesign 

520
00:29:44,840 --> 00:29:47,280
the business and build it around
AI. 

521
00:29:47,320 --> 00:29:50,440
So the answer is yes. 
It just depends which step in 

522
00:29:50,440 --> 00:29:53,080
the process you're at. 
Interesting. 

523
00:29:53,080 --> 00:29:55,200
You know, let's talk about the 
practical. 

524
00:29:55,200 --> 00:29:58,160
If you see if you're CEO, you 
better be thinking about the 

525
00:29:58,160 --> 00:29:59,960
long game. 
So let's say you should be 

526
00:29:59,960 --> 00:30:02,200
thinking about it as a complete 
business redesign. 

527
00:30:02,200 --> 00:30:04,400
There you go, There's my, 
there's my final answer. 

528
00:30:05,320 --> 00:30:09,400
It's just, you know, big like a 
futurist, not like a now East. 

529
00:30:11,200 --> 00:30:14,520
There you go. 
But you know, I'm really, really

530
00:30:14,520 --> 00:30:19,160
blessed, you know, just to speak
with the, the brilliant minds of

531
00:30:19,160 --> 00:30:23,120
my generation, you know, and for
me, I always say that gratitude 

532
00:30:23,120 --> 00:30:26,560
is good attitude. 
You know, growing up in Nigeria,

533
00:30:26,680 --> 00:30:31,720
I, I was privileged to have a 
father that had a massive 

534
00:30:31,720 --> 00:30:33,840
library. 
I still today, I said, describe 

535
00:30:33,840 --> 00:30:38,360
myself as a nerd, right? 
And I own it, you know, reading 

536
00:30:38,360 --> 00:30:41,600
the likes of Aristotle, you 
know, the ancient Greek 

537
00:30:41,600 --> 00:30:48,000
philosophers, you know, Plateau,
even up to some contemporary 

538
00:30:48,000 --> 00:30:52,640
ones like Immanuel Cannes, you 
know, Bertrand Russell and even 

539
00:30:52,640 --> 00:30:54,880
the British Prime Minister, 
Winston Churchill. 

540
00:30:54,880 --> 00:30:57,240
A lot of people do not realize 
that Winston Churchill won a 

541
00:30:57,240 --> 00:31:01,960
Nobel Prize for literature. 
And, you know, bring up, I 

542
00:31:01,960 --> 00:31:05,040
usually feel like how I wish I 
could have a conversation with 

543
00:31:05,040 --> 00:31:08,360
these great minds, but now I'm 
frivolous, you know, with 

544
00:31:08,360 --> 00:31:11,360
technology to have, you know, 
interactions with the great 

545
00:31:11,360 --> 00:31:14,160
minds of my time. 
So from me to you, it's, you 

546
00:31:14,160 --> 00:31:17,800
know, it's a big appreciation, 
you know, and to like, I feel 

547
00:31:17,800 --> 00:31:21,280
very blessed and grateful like 
having these interactions and, 

548
00:31:21,320 --> 00:31:25,640
you know, talking about the 
practical execution, you know, 

549
00:31:25,720 --> 00:31:29,560
and let's make this practical. 
If someone listening to us today

550
00:31:29,560 --> 00:31:33,280
wants to start using AI today, 
what is the step one for the 

551
00:31:33,280 --> 00:31:36,240
average person? 
I mean, we all need to boost our

552
00:31:36,240 --> 00:31:39,480
AI acumen. 
The best thing anybody can do is

553
00:31:39,480 --> 00:31:42,440
to invest in themselves and 
learn how to use AI. 

554
00:31:42,440 --> 00:31:45,560
And that means practicing, you 
know, you get better at it the 

555
00:31:45,560 --> 00:31:49,840
same way, you know, when I was 
your age, I had to learn how to 

556
00:31:49,840 --> 00:31:53,400
use Word and Excel and 
PowerPoint and all that kind of 

557
00:31:53,400 --> 00:31:56,440
garbage, right? 
And you know, you, you amplify 

558
00:31:56,440 --> 00:31:59,240
yourself by being better and in 
master those tools. 

559
00:31:59,880 --> 00:32:01,400
The same is going to be true 
with AI. 

560
00:32:01,400 --> 00:32:02,880
So you just have to lean in and 
try it. 

561
00:32:03,120 --> 00:32:07,400
Now I get asked this question a 
lot, so to help people out, I 

562
00:32:07,400 --> 00:32:10,320
actually created an online 
resource for people to help them

563
00:32:10,320 --> 00:32:12,880
on this journey. 
So if you go to my website, 

564
00:32:12,880 --> 00:32:16,920
Steve Brown dot AI very easy to 
remember Steve Brown dot AI 

565
00:32:17,200 --> 00:32:18,320
we'll have. 
That at the bottom. 

566
00:32:18,840 --> 00:32:20,760
You'll see it. 
Yeah, There you go. 

567
00:32:20,960 --> 00:32:23,240
So you Scroll down to the bottom
and you'll see this thing called

568
00:32:23,280 --> 00:32:26,520
artificial wisdom. 
And if you click on that, it 

569
00:32:26,520 --> 00:32:30,400
gets you to a Notion page I 
created and it's got AI books 

570
00:32:30,400 --> 00:32:33,040
you might want to read, podcasts
you might want to listen to, 

571
00:32:33,120 --> 00:32:37,120
like focus on AI, YouTube 
channels to watch, and most 

572
00:32:37,120 --> 00:32:41,880
importantly, AI tools to try 
organized by different genres. 

573
00:32:41,880 --> 00:32:46,360
So AI tools to make music, AI 
tools to make presentations, AI 

574
00:32:46,360 --> 00:32:48,320
tools to help you program, 
whatever it might be. 

575
00:32:48,320 --> 00:32:50,960
So check that out. 
Artificial wisdom, my free gift 

576
00:32:50,960 --> 00:32:52,640
to everybody that's listening to
this podcast. 

577
00:32:52,960 --> 00:32:55,480
Amazing, amazing. 
And of course we should have our

578
00:32:55,560 --> 00:32:57,240
own podcast as well added on 
there. 

579
00:32:58,680 --> 00:33:02,640
Quick one. 
So I've actually seen a lot of 

580
00:33:02,880 --> 00:33:07,320
law on the Internet lately. 
You know, people saying oh, 

581
00:33:07,600 --> 00:33:12,360
Saturday AI challenge, Saturday 
AI adoption, blah blah blah. 

582
00:33:12,360 --> 00:33:17,680
That's a day AI plan. 
So what does a simple 30 day AI 

583
00:33:17,680 --> 00:33:20,760
adoption plan look like for a 
business? 

584
00:33:21,360 --> 00:33:23,480
I I wish it could be that 
simple. 

585
00:33:23,560 --> 00:33:25,200
Wish it could be that simple. 
Yeah. 

586
00:33:25,200 --> 00:33:27,640
I I don't think, I don't think I
can give you 1. 

587
00:33:27,880 --> 00:33:30,920
I mean, if you've only got 30 
days, this is going to be a 

588
00:33:30,920 --> 00:33:35,200
multi year effort. 
If your first 30 days, it's just

589
00:33:35,600 --> 00:33:39,880
build your AI acumen, get smart 
about what the possibilities 

590
00:33:39,880 --> 00:33:43,040
are, and then you've got maybe 
the first step of the journey 

591
00:33:43,280 --> 00:33:45,480
under your belt. 
But that's that's all you can 

592
00:33:45,480 --> 00:33:48,640
really hope to get in 30 days. 
But really start thinking about 

593
00:33:48,640 --> 00:33:53,280
those 3 phases I described and 
what would it take to build an 

594
00:33:53,280 --> 00:33:55,560
AI first organization? 
What does that look like? 

595
00:33:55,600 --> 00:33:58,040
If you can achieve that in the 
1st 30 days, you're golden. 

596
00:33:59,280 --> 00:34:01,680
Interested. 
Please try another laugh because

597
00:34:01,680 --> 00:34:05,760
I just remembered some adverts 
I'm always seen on YouTube that 

598
00:34:05,760 --> 00:34:08,960
is always annoying me. 
You know it starts with most 

599
00:34:08,960 --> 00:34:14,159
people over the age of 14. 
Only use ChatGPT. 

600
00:34:15,600 --> 00:34:20,040
You can become you can become an
AI expert in 30 days by 

601
00:34:20,040 --> 00:34:23,639
following this plan. 
I don't like who are these? 

602
00:34:23,679 --> 00:34:28,480
People this money, Yeah, yeah. 
Yeah, it's, it's, it's really 

603
00:34:28,480 --> 00:34:32,520
crazy. 
So how should you know teams be 

604
00:34:32,520 --> 00:34:35,120
structured in and an AI first 
organization? 

605
00:34:36,040 --> 00:34:38,679
Good question. 
And the difference between them,

606
00:34:38,679 --> 00:34:42,040
it's probably worth thinking 
back to the Internet days, 

607
00:34:42,040 --> 00:34:44,440
right? 
25 years ago, you could, you 

608
00:34:44,440 --> 00:34:46,600
could organize companies into 3 
buckets. 

609
00:34:46,960 --> 00:34:50,480
There was traditional companies,
Internet first companies and 

610
00:34:50,480 --> 00:34:54,719
Internet native companies. 
So your Internet first here in 

611
00:34:54,719 --> 00:34:58,360
the US where I live, it would be
your Sears and JC Penney's, 

612
00:34:58,360 --> 00:35:00,200
right? 
Brands that just faded away at 

613
00:35:00,200 --> 00:35:04,920
your Internet first companies 
would be target.com, 

614
00:35:04,920 --> 00:35:08,440
walmart.com, right? 
They were retail companies that 

615
00:35:08,440 --> 00:35:11,240
made the jump and they've made 
Internet the center of the way 

616
00:35:11,240 --> 00:35:15,240
they fulfill, go to market, all 
of it invented Omni channel 

617
00:35:15,240 --> 00:35:17,880
retail. 
And then the canonical example 

618
00:35:17,880 --> 00:35:21,560
of an Internet native retailer 
would be Amazon, right? 

619
00:35:21,560 --> 00:35:24,600
So that no one could be Amazon 
because they weren't starting 

620
00:35:24,600 --> 00:35:28,080
from the beginning of being 
natively Internet focused. 

621
00:35:28,080 --> 00:35:30,280
So Internet first was the best 
you could hope for. 

622
00:35:30,320 --> 00:35:32,480
We're repeating that all over 
again now. 

623
00:35:32,480 --> 00:35:35,640
You're going to have traditional
companies, AI first companies, 

624
00:35:35,680 --> 00:35:38,840
which are traditional companies 
that put AI at the center of 

625
00:35:38,840 --> 00:35:41,560
what they do. 
And there will be some AI native

626
00:35:41,560 --> 00:35:44,600
businesses. 
So the only way to inoculate 

627
00:35:44,600 --> 00:35:48,360
yourself against an attack from 
an AI native company that is 

628
00:35:48,360 --> 00:35:52,280
built from the ground up around 
AI is to become AI 1st. 

629
00:35:52,560 --> 00:35:56,200
And how do you do that? 
You put you make AI the engine 

630
00:35:56,200 --> 00:35:59,400
of your business. 
For most companies, people are 

631
00:35:59,400 --> 00:36:02,960
the engine of their business. 
So you make AI the engine at the

632
00:36:02,960 --> 00:36:05,040
center of the business and then 
you wrap people around. 

633
00:36:05,040 --> 00:36:06,520
It doesn't mean you don't need 
people anymore. 

634
00:36:06,760 --> 00:36:09,080
The people are there to oversee 
direct. 

635
00:36:09,240 --> 00:36:13,320
It means that the people you 
have shift from doing work to 

636
00:36:13,320 --> 00:36:17,280
designing work and then 
overseeing that work. 

637
00:36:17,680 --> 00:36:20,880
So it's a mindset change. 
But I'll give you an example of 

638
00:36:20,880 --> 00:36:25,720
a company that's moving in this 
direction, cleveland.com, the 

639
00:36:25,720 --> 00:36:30,040
Cleveland Plain Dealer, which is
a newspaper in Ohio, and they 

640
00:36:30,040 --> 00:36:31,880
have a digital website, 
cleveland.com. 

641
00:36:32,200 --> 00:36:35,400
Their editor is moving to be an 
AI first organization. 

642
00:36:35,840 --> 00:36:40,960
He's realized that reporters, 
human reporters are best at 

643
00:36:40,960 --> 00:36:45,960
reporting and writing has been 
sort of it became part of their 

644
00:36:45,960 --> 00:36:48,760
job. 
But you can have an AI do that. 

645
00:36:49,280 --> 00:36:54,480
AI is a very good writers now. 
So free up the humans to become 

646
00:36:54,480 --> 00:36:58,720
reporters and then have another 
AI that generates leads for 

647
00:36:58,720 --> 00:37:01,520
them. 
So it feeds them leads by 

648
00:37:01,520 --> 00:37:04,960
looking at event calendars, 
listening to the police radio, 

649
00:37:05,360 --> 00:37:08,240
watching Twitter and feeds the 
reporters a lead. 

650
00:37:08,240 --> 00:37:12,360
So they can do the, the very 
human thing of working with 

651
00:37:12,360 --> 00:37:16,240
sources, getting quotes, fact 
checking, you know, pulsing 

652
00:37:16,240 --> 00:37:19,160
their own sources for 
information, doing investigative

653
00:37:19,160 --> 00:37:22,640
journalism. 
And then they pull all of the 

654
00:37:22,640 --> 00:37:26,360
information, all the facts, They
hand it to an AI that writes the

655
00:37:26,360 --> 00:37:29,280
story very quickly. 
They oversee that to make sure 

656
00:37:29,280 --> 00:37:32,320
the AI doesn't get it wrong, and
then they move on to the next 

657
00:37:32,320 --> 00:37:35,360
story. 
So you're creating this flywheel

658
00:37:35,520 --> 00:37:38,800
where the AI is generating lots 
of great leads, finding great 

659
00:37:38,800 --> 00:37:41,360
stories. 
The humans report and then the 

660
00:37:41,360 --> 00:37:46,160
AI writes it, and you get more 
stories and better investigative

661
00:37:46,160 --> 00:37:49,320
journalism because you're 
freeing up people to do the hard

662
00:37:49,320 --> 00:37:52,480
work that an AI can't do. 
And of course, you know, it's, 

663
00:37:52,480 --> 00:37:55,600
it's, it's, it's a lot of 
heavily beliefs in rubber. 

664
00:37:55,800 --> 00:38:00,200
And again goes back to my point 
of efficiency, like the 

665
00:38:00,200 --> 00:38:06,000
efficiency is unimaginable but 
what skills will become non 

666
00:38:06,000 --> 00:38:08,840
negotiable in the next five 
years? 

667
00:38:09,280 --> 00:38:12,400
Depends who people I mean. 
Certainly entrepreneurialism 

668
00:38:12,400 --> 00:38:16,240
will be a very valuable skill. 
The ability to grow businesses 

669
00:38:16,240 --> 00:38:19,440
using AI, of course. 
The ability to use AI to get 

670
00:38:19,440 --> 00:38:22,840
things done. 
But I think a big one will be 

671
00:38:23,200 --> 00:38:26,080
change management. 
Can you, can you help other 

672
00:38:26,080 --> 00:38:30,280
people navigate through what 
will be the fastest change in 

673
00:38:30,280 --> 00:38:32,840
human history? 
And can you successfully 

674
00:38:32,840 --> 00:38:35,400
navigate that change? 
So you have to be adaptable. 

675
00:38:35,440 --> 00:38:38,640
And I think just having that 
boldness of vision, that will be

676
00:38:38,640 --> 00:38:41,040
the skill that really separates 
great leaders. 

677
00:38:41,040 --> 00:38:46,840
Do you have the curiosity to 
constantly learn the boldness to

678
00:38:46,840 --> 00:38:51,200
come up with audacious visions 
and then the courage to use AI 

679
00:38:51,200 --> 00:38:53,800
to execute on those audacious 
visions? 

680
00:38:54,040 --> 00:38:57,480
I think that's what will really 
separate the true leaders from 

681
00:38:57,480 --> 00:38:59,720
the wannabe leaders in the next 
five years. 

682
00:39:00,800 --> 00:39:02,640
Interesting. 
I love that. 

683
00:39:02,640 --> 00:39:05,080
And of course, you know, you're 
reminding me of the episode 

684
00:39:05,080 --> 00:39:08,240
where Brett King, I think, yeah,
that's about one year ago. 

685
00:39:08,280 --> 00:39:12,720
And, you know, this year he was 
named in the top ten global 

686
00:39:12,720 --> 00:39:20,400
features list by Global Gurus. 
And we're talking about how I've

687
00:39:20,400 --> 00:39:23,800
been able to express boldness 
and, you know, like ask 

688
00:39:23,800 --> 00:39:27,400
questions and, you know, speak 
with, you know, elite level 

689
00:39:27,400 --> 00:39:32,120
leaders in the world. 
And he told me something that 

690
00:39:32,120 --> 00:39:35,280
Elijah, what you said is that 
what you need to tell people is 

691
00:39:35,800 --> 00:39:39,720
you are that person with the 
curiosity to ask the right 

692
00:39:39,720 --> 00:39:42,160
questions. 
And it is what it is. 

693
00:39:42,160 --> 00:39:43,560
It's amazing. 
It's amazing. 

694
00:39:43,560 --> 00:39:46,640
Like to look at, I look at Mike 
Harvey on podcasting, but we're 

695
00:39:46,640 --> 00:39:50,480
globally, we're currently 
globally brand that is in the 

696
00:39:50,480 --> 00:39:54,840
top 2% of the world, two 
podcasts, the first global top 

697
00:39:54,840 --> 00:40:00,000
2%, the second global top 3%. 
And interestingly, the Diary of 

698
00:40:00,000 --> 00:40:02,680
the CFO. 
Thank you very much, Sir. 

699
00:40:02,920 --> 00:40:07,320
And Diary of a CFO clocked 100 
countries today. 

700
00:40:07,560 --> 00:40:11,200
So it means we have audience in 
100 countries. 

701
00:40:11,760 --> 00:40:14,960
And when I think about it, we 
only started nine months ago, 

702
00:40:15,160 --> 00:40:18,280
Diary of the CFO, the Kingdom's 
podcast two years ago. 

703
00:40:18,640 --> 00:40:21,640
And it's massive. 
It's scary what you could do 

704
00:40:21,640 --> 00:40:23,800
with AI. 
Yeah. 

705
00:40:25,280 --> 00:40:27,440
It's it's, it's really, really 
scary. 

706
00:40:27,440 --> 00:40:32,000
And you know, but importantly, 
like prohibiting your point. 

707
00:40:32,640 --> 00:40:36,200
We, we as humans need to realize
that we need to have that 

708
00:40:36,200 --> 00:40:38,080
boldness. 
We need to have that curiosity 

709
00:40:38,080 --> 00:40:42,080
to ask the right questions. 
And the place of human judgments

710
00:40:42,400 --> 00:40:46,400
will never be replaced by AI. 
Do you agree with that 

711
00:40:46,400 --> 00:40:47,920
sentiment? 
Yeah, I mean, you want to try 

712
00:40:47,920 --> 00:40:50,720
and keep. 
Yeah, You want humans in the 

713
00:40:50,720 --> 00:40:53,480
loop to provide oversight, 
right? 

714
00:40:53,480 --> 00:40:56,680
We want the ultimate the the 
arbiter, the decider to be a 

715
00:40:56,680 --> 00:41:00,000
human being. 
There will be times when you 

716
00:41:00,000 --> 00:41:04,600
know you want AI to be out in 
front because they can do things

717
00:41:04,600 --> 00:41:07,280
better than humans can. 
And we already are in a 

718
00:41:07,280 --> 00:41:13,040
situation where an AI will 
diagnose disease better than a 

719
00:41:13,040 --> 00:41:17,720
doctor can because an AI has 
read every medical paper out 

720
00:41:17,720 --> 00:41:21,240
there and it can look at all of 
these different pieces of the 

721
00:41:21,240 --> 00:41:24,800
puzzle and find patterns in that
that maybe a human will miss. 

722
00:41:24,800 --> 00:41:31,000
That said, I don't want an AI 
doctor because I want a human 

723
00:41:31,000 --> 00:41:33,440
connection, someone who 
understands what it is to be 

724
00:41:33,440 --> 00:41:37,440
human to tell me, hey, Steve, 
you've got stage 3 liver cancer,

725
00:41:37,920 --> 00:41:40,920
or you've got a hard time coming
or whatever might be right. 

726
00:41:41,320 --> 00:41:44,960
You still want the human to 
oversee that, but you want that 

727
00:41:44,960 --> 00:41:49,800
human to be elevated by a 
diagnostics AI that helps them 

728
00:41:49,800 --> 00:41:53,200
to catch disease that probably 
the human wouldn't. 

729
00:41:53,840 --> 00:41:56,880
Not interesting. 
You know is actually also came 

730
00:41:56,880 --> 00:41:59,000
up with in that conversation 
with Breaking. 

731
00:41:59,000 --> 00:42:05,320
He was like very soon when you 
ask a person when they go to the

732
00:42:05,320 --> 00:42:10,560
doctor and he asked them, did 
the doctor use AI and the person

733
00:42:10,560 --> 00:42:14,960
says no, Hey, you black you and 
that doctor must be really 

734
00:42:14,960 --> 00:42:19,280
crazy. 
So it's it's interested, it's 

735
00:42:19,280 --> 00:42:21,280
really interesting. 
But you know, Speaking of the 

736
00:42:21,280 --> 00:42:28,560
future of work and society, you 
talk about agents being digital 

737
00:42:28,560 --> 00:42:31,280
coworkers. 
What does the future actually 

738
00:42:31,320 --> 00:42:37,080
look like for the day-to-day? 
Well, agents are at the moment. 

739
00:42:37,080 --> 00:42:41,400
It's a tech space interface. 
So with an agent like an open 

740
00:42:41,400 --> 00:42:45,720
Claw, whichever is excited about
right now, or Nemo Claw or 

741
00:42:45,720 --> 00:42:50,240
whatever the the 24/7 agent 
running on the computer might 

742
00:42:50,240 --> 00:42:52,440
look like initially, that's a 
text interface. 

743
00:42:52,440 --> 00:42:55,120
Very quickly, I think later this
year, you're going to see that 

744
00:42:55,120 --> 00:42:58,920
become voice 1st and these 
agents will have voices and you 

745
00:42:58,920 --> 00:43:00,760
can just speak to them and have 
a conversation. 

746
00:43:00,760 --> 00:43:03,560
And soon after that they're 
going to have faces. 

747
00:43:03,920 --> 00:43:07,480
They're going to feel like 
forever remote employees on a 

748
00:43:07,480 --> 00:43:11,040
Zoom call that you can see but 
never meet, and they're going to

749
00:43:11,040 --> 00:43:13,800
feel like human beings. 
And I think that is where we're 

750
00:43:13,800 --> 00:43:16,440
going very, very quickly. 
You already have companies like 

751
00:43:16,440 --> 00:43:20,520
Synthesia that are helping 
people to build video, what they

752
00:43:20,520 --> 00:43:23,520
call video agents. 
And over time, when you see that

753
00:43:23,520 --> 00:43:27,080
videos technology and a 
technology like Open Claw start 

754
00:43:27,080 --> 00:43:29,360
to merge, that's what it's going
to feel like. 

755
00:43:29,360 --> 00:43:32,320
Synthetic humans that are just 
part of your team. 

756
00:43:33,680 --> 00:43:38,320
It's just then I think even 
companies like Mac or Micro one 

757
00:43:38,480 --> 00:43:42,000
are already using that, 
especially in like the 

758
00:43:42,000 --> 00:43:45,480
recruitment industry and it's 
really amazing to see. 

759
00:43:45,760 --> 00:43:50,200
But like, what industries do you
think will be the most disrupted

760
00:43:50,760 --> 00:43:55,320
by AI, you know, or would I say 
in terms of the speed, yeah, 

761
00:43:55,320 --> 00:43:58,200
which ones will be the most 
disrupted and which ones will be

762
00:43:58,200 --> 00:44:01,280
the most resilient? 
There is nowhere to hide. 

763
00:44:01,280 --> 00:44:03,800
Every industry will be 
disrupted, so there's. 

764
00:44:04,240 --> 00:44:07,520
Going. 
To be just yeah, every industry 

765
00:44:07,520 --> 00:44:11,080
will be disrupted, every role 
will be changed, whether you're 

766
00:44:11,080 --> 00:44:13,440
ACEO or a frontline worker, 
right. 

767
00:44:13,520 --> 00:44:17,040
AI will change the way you do 
your work for sure. 

768
00:44:17,040 --> 00:44:19,960
Now are they going to be some 
areas which will be changed more

769
00:44:19,960 --> 00:44:21,640
than others or more quickly than
others? 

770
00:44:22,040 --> 00:44:24,560
Sure. 
You know, one that's often 

771
00:44:24,720 --> 00:44:28,680
chosen as accountancy. 
Accountancy may fall to 

772
00:44:28,680 --> 00:44:38,640
automation much more quickly if 
it's the basics of accounting. 

773
00:44:38,640 --> 00:44:42,160
Yeah, it's coming for you. 
I'm sorry if it's the broader 

774
00:44:42,160 --> 00:44:45,680
thinking and, you know, the 
oversight stuff that still needs

775
00:44:45,680 --> 00:44:47,880
to be human in the loop. 
But the things that will go 

776
00:44:47,880 --> 00:44:49,840
slower, probably the regulated 
industries. 

777
00:44:50,240 --> 00:44:52,880
So things that are heavy, 
heavily regulated healthcare, 

778
00:44:53,240 --> 00:44:55,440
you know, that's which 
ironically is the place where it

779
00:44:55,440 --> 00:44:58,320
can probably help the most. 
But we're going to have to have 

780
00:44:58,320 --> 00:45:01,520
that discussion as a as a 
society, as a culture of how 

781
00:45:01,520 --> 00:45:04,880
quickly do we want to have AI 
come into these parts of our 

782
00:45:04,880 --> 00:45:06,840
lives? 
Education is another one. 

783
00:45:07,640 --> 00:45:10,400
Lots of unions, lots of 
regulation. 

784
00:45:10,720 --> 00:45:12,880
And quite rightly so. 
You don't experiment on our 

785
00:45:12,880 --> 00:45:14,680
children. 
But there's so much that we 

786
00:45:14,680 --> 00:45:18,680
could do differently and better 
by bringing AI into education, 

787
00:45:18,680 --> 00:45:20,920
into healthcare. 
I just hope it happens sooner 

788
00:45:20,920 --> 00:45:24,800
than than I actually anticipate.
Sooner than later? 

789
00:45:25,320 --> 00:45:29,880
Well, should people be worried 
about job loss or excited about 

790
00:45:29,880 --> 00:45:31,880
new opportunities? 
Yes. 

791
00:45:31,880 --> 00:45:37,320
So there will of course be some 
job losses if you're able to 

792
00:45:37,320 --> 00:45:40,560
make your teams more effective. 
Maybe you needed ten people 

793
00:45:40,560 --> 00:45:42,400
before, maybe you only need 7 
now. 

794
00:45:43,360 --> 00:45:46,080
This is all going to come down 
to the conversation we had about

795
00:45:46,080 --> 00:45:50,040
30 minutes ago about 20th 
century versus 1st century 

796
00:45:50,120 --> 00:45:52,320
thinking. 
If you're in that, if your 

797
00:45:52,320 --> 00:45:55,240
leadership team is in that 20th 
century mindset, let's cut 

798
00:45:55,240 --> 00:45:59,080
costs, let's use AI to displace 
headcount, yeah, that's going to

799
00:45:59,080 --> 00:46:01,480
lose some jobs. 
If they're able to make the leap

800
00:46:01,480 --> 00:46:05,640
to 21st century thinking and 
instead use AI to amplify the 

801
00:46:05,640 --> 00:46:09,520
people that they have and 
recognize that the people they 

802
00:46:09,520 --> 00:46:12,320
have are actually the biggest 
differentiation they have in 

803
00:46:12,320 --> 00:46:16,880
their brand, then yes, then I 
think we can see more excitement

804
00:46:16,880 --> 00:46:20,000
about those new opportunities 
and less worry about job loss. 

805
00:46:20,000 --> 00:46:22,920
But it's going to come down to 
leadership teams and their 

806
00:46:22,920 --> 00:46:26,480
vision or lack of it. 
All right, interesting. 

807
00:46:26,520 --> 00:46:31,880
So what does the AI native 
company of the future look like?

808
00:46:32,480 --> 00:46:37,440
It's probably 5 savvy people who
have figured out how to harness 

809
00:46:37,440 --> 00:46:43,240
the power of AI to build entire 
teams of digital agents that are

810
00:46:43,240 --> 00:46:46,040
well directed, well organized, 
and they're building a new 

811
00:46:46,040 --> 00:46:49,360
business that you to do 
something you could not do 

812
00:46:49,360 --> 00:46:52,760
before or at a price point you 
could not do before. 

813
00:46:52,760 --> 00:46:56,560
And they're probably developing 
a new business model which 

814
00:46:56,560 --> 00:46:58,880
undercuts everybody that they're
competing with. 

815
00:46:59,360 --> 00:47:02,320
I think that's what an AI native
company looks like. 

816
00:47:02,560 --> 00:47:07,320
They're small, they're lean, and
because they are scaling 

817
00:47:07,320 --> 00:47:10,360
themselves with digital 
technology, with digital 

818
00:47:10,360 --> 00:47:14,560
employees, AI agents, they're 
not only the Internet helped 

819
00:47:14,560 --> 00:47:18,200
companies to appear bigger than 
they really were online, right? 

820
00:47:18,200 --> 00:47:20,680
And and then play on the global 
stage. 

821
00:47:21,560 --> 00:47:25,960
AI native companies will act and
have an impact that is bigger 

822
00:47:26,080 --> 00:47:28,960
than the number of employees 
they have because you've maybe 

823
00:47:28,960 --> 00:47:32,600
got five people who are 
amplifying themselves to act 

824
00:47:32,880 --> 00:47:35,960
like 50,000. 
That's the opportunity for an AI

825
00:47:35,960 --> 00:47:39,440
native company starting today. 
Interested. 

826
00:47:39,640 --> 00:47:44,000
You know, I did have a webinar 
earlier today with a cyber 

827
00:47:44,000 --> 00:47:47,680
security expert in your neck of 
the weeds And she, she, she, she

828
00:47:47,680 --> 00:47:52,720
was asking me to explain to the 
audience what is an AI agent or,

829
00:47:52,920 --> 00:47:55,120
or what does an AI agent feel 
like? 

830
00:47:55,160 --> 00:47:59,000
And then, you know, I said, 
think about yourself as a 

831
00:47:59,000 --> 00:48:04,680
professional being amplified and
working with 1000 or a million 

832
00:48:04,680 --> 00:48:07,960
other professionals like 
yourself who can work faster 

833
00:48:07,960 --> 00:48:10,520
than you. 
And I think you're aligned with 

834
00:48:10,520 --> 00:48:12,400
that narrative. 
It's interesting. 

835
00:48:12,400 --> 00:48:15,560
It's interesting to see. 
But let's talk about leadership 

836
00:48:15,560 --> 00:48:18,280
and responsibility. 
What does leadership look like 

837
00:48:18,720 --> 00:48:22,120
in the age of AII? 
Mean great change management. 

838
00:48:22,120 --> 00:48:25,200
I love what Simon Sinek says. 
His definition of leaders said 

839
00:48:25,200 --> 00:48:27,440
leaders need only one thing, 
followers. 

840
00:48:27,840 --> 00:48:29,880
That's it. 
That's what defines a leader is 

841
00:48:29,880 --> 00:48:33,240
if people follow you. 
And so I think what I've talked 

842
00:48:33,240 --> 00:48:36,400
about with the people I coach 
who are leaders is that they 

843
00:48:36,400 --> 00:48:37,760
need to show up in a different 
way. 

844
00:48:37,760 --> 00:48:41,760
Now they leaders get to the 
position they're in because 

845
00:48:41,840 --> 00:48:43,560
they've been around the block a 
few times, right? 

846
00:48:43,560 --> 00:48:44,880
They know where the bodies are 
buried. 

847
00:48:45,080 --> 00:48:47,800
They know how to get stuff done.
They just have lots of 

848
00:48:47,800 --> 00:48:50,880
experience and knowledge that 
they've accrued over decades 

849
00:48:50,880 --> 00:48:52,360
now. 
And and that's given them this 

850
00:48:52,360 --> 00:48:57,040
identity as a sage, right? 
They know a lot of things in the

851
00:48:57,040 --> 00:49:00,480
era of AI. 
We are figuring this stuff out 

852
00:49:00,480 --> 00:49:03,720
as we go, right? 
Leaders are operating by the 

853
00:49:03,720 --> 00:49:07,600
seat of their pants these days 
and they're figuring out because

854
00:49:07,720 --> 00:49:10,840
AI is moving so quickly and 
there are, there are not many 

855
00:49:10,840 --> 00:49:14,760
great examples of AI first 
companies out there yet where 

856
00:49:14,760 --> 00:49:17,000
they can identify what they need
to do. 

857
00:49:17,320 --> 00:49:20,200
So very often they're going to 
be making it up as they go 

858
00:49:20,200 --> 00:49:22,400
along. 
Now that is a very different 

859
00:49:22,400 --> 00:49:25,800
identity as a leader. 
I'm no longer the sage who knows

860
00:49:25,800 --> 00:49:28,040
everything. 
I'm now the leader who says, you

861
00:49:28,040 --> 00:49:30,280
know what? 
I don't have all the answers, 

862
00:49:31,040 --> 00:49:34,040
but I'm going to lead you anyway
and we're going to figure this. 

863
00:49:34,040 --> 00:49:36,400
Out without a map, not the gates
without a. 

864
00:49:36,440 --> 00:49:40,760
Map you may have a compass, you 
know, but because and and you're

865
00:49:40,760 --> 00:49:44,440
going to use your experience 
still, but you have to be much 

866
00:49:44,440 --> 00:49:46,440
more humble and say, I don't 
know the answers. 

867
00:49:46,440 --> 00:49:48,160
I'm going to we're going to 
figure this out together as a 

868
00:49:48,160 --> 00:49:50,040
team. 
And so it's an identity as a 

869
00:49:50,040 --> 00:49:54,560
philosopher explorer, a 
thoughtful explorer that leads 

870
00:49:54,560 --> 00:49:56,800
people to, you know, a better 
place. 

871
00:49:57,040 --> 00:49:59,800
And it means you have to have a 
strong vision for what you're 

872
00:49:59,800 --> 00:50:03,400
trying to build and get people 
excited about that so they will 

873
00:50:03,400 --> 00:50:06,200
follow you into an exciting 
imagined future. 

874
00:50:06,200 --> 00:50:07,480
That's that's the big 
difference. 

875
00:50:08,320 --> 00:50:10,520
All right, I love that. 
I love that. 

876
00:50:10,800 --> 00:50:15,440
But you know, how do the leaders
balance Peed with responsibility

877
00:50:15,440 --> 00:50:19,240
when deploying AI? 
I'm not an advocate for move 

878
00:50:19,240 --> 00:50:21,840
fast and break things. 
Especially when you're working 

879
00:50:21,840 --> 00:50:24,480
with AI, you need to be 
responsible. 

880
00:50:24,840 --> 00:50:28,640
Responsible means is the data 
I've got something that I have 

881
00:50:28,640 --> 00:50:31,080
the rights to? 
Am I honouring people's privacy 

882
00:50:31,720 --> 00:50:35,400
appropriately? 
Is there bias inherent in my 

883
00:50:35,400 --> 00:50:40,520
data, which when I train an AI 
will mean that my AI is biased 

884
00:50:40,520 --> 00:50:43,000
in a way that doesn't represent 
our brand? 

885
00:50:43,320 --> 00:50:46,080
Are we building this safely? 
Have we trained everybody to 

886
00:50:46,080 --> 00:50:48,320
bring them along for this, for 
this ride? 

887
00:50:48,560 --> 00:50:52,800
So there's a lot, a lot of 
aspects or dimensions of 

888
00:50:52,800 --> 00:50:55,960
responsible AI. 
You need to go as fast as you 

889
00:50:55,960 --> 00:51:00,960
can while being responsible 
because if you're not, you'll 

890
00:51:01,040 --> 00:51:04,720
trip over your feet and you'll 
end up going slower because 

891
00:51:04,720 --> 00:51:07,960
you've got to go and go back and
clean up all the mess you made 

892
00:51:08,240 --> 00:51:10,800
by not being responsible because
it will come and bite you in the

893
00:51:10,800 --> 00:51:12,680
butt. 
Amazing. 

894
00:51:12,680 --> 00:51:16,240
Amazing. 
And you know with responsibility

895
00:51:16,480 --> 00:51:19,400
also comes ethics, right? 
So what? 

896
00:51:19,400 --> 00:51:23,160
Ethical lines should never be 
crossed, no matter how powerful 

897
00:51:23,240 --> 00:51:25,440
AI becomes. 
I don't think there's anything 

898
00:51:25,440 --> 00:51:30,400
particularly different about AII
mean the ethics that you would 

899
00:51:30,400 --> 00:51:32,680
stick by. 
Whatever business you're in, 

900
00:51:32,680 --> 00:51:35,160
whatever technology you're 
using, you should still stick 

901
00:51:35,160 --> 00:51:39,360
with AI does let you surveil 
your customers at scale. 

902
00:51:39,360 --> 00:51:45,960
So you know, should you be using
sensors and cameras to do deep 

903
00:51:45,960 --> 00:51:48,560
surveillance on your customers 
using AI? 

904
00:51:48,560 --> 00:51:51,360
Just because you can doesn't 
mean you should. 

905
00:51:51,960 --> 00:51:54,640
So that one of the things I talk
about in my book is the 2 by two

906
00:51:54,640 --> 00:51:58,160
matrix of things you can do and 
things you can't do and things 

907
00:51:58,160 --> 00:52:00,360
you should do and things you 
shouldn't do. 

908
00:52:01,040 --> 00:52:05,400
And I think the biggest 
challenge for leaders is when 

909
00:52:05,400 --> 00:52:08,960
you get empowered with AI, 
there'll be a lot of things that

910
00:52:08,960 --> 00:52:12,840
you can do now that you couldn't
do before, but should you do 

911
00:52:12,840 --> 00:52:15,400
them? 
And if you shouldn't do them, 

912
00:52:15,400 --> 00:52:19,560
but you can do them, that's the 
box which says resist temptation

913
00:52:19,560 --> 00:52:23,120
in big flashing letters. 
Because this is about continuing

914
00:52:23,120 --> 00:52:26,520
to build long term value for 
your brand, whether that's your 

915
00:52:26,520 --> 00:52:28,520
personal brand or your company's
brand. 

916
00:52:28,720 --> 00:52:32,520
If you make decisions that 
violate that, you will destroy 

917
00:52:32,520 --> 00:52:34,440
that brand value and a 
heartbeat. 

918
00:52:34,560 --> 00:52:37,960
There's a whole chapter on 
responsibility and ethics in my 

919
00:52:37,960 --> 00:52:40,160
book. 
Can encourage any leader to 

920
00:52:40,160 --> 00:52:42,600
check it out because there's a 
lot to think about. 

921
00:52:43,080 --> 00:52:46,720
Oh wow, amazing. 
And he, he, you know something. 

922
00:52:46,720 --> 00:52:51,680
When I look at the demographics 
of this forecast, the the 

923
00:52:51,720 --> 00:52:58,480
highest population in terms of 
the age group are those between 

924
00:52:58,800 --> 00:53:04,480
the ages of 28 to 34 and the 
ages of 35 to 44. 

925
00:53:04,840 --> 00:53:11,640
That forms about 50% of the 
population of the people who 

926
00:53:11,960 --> 00:53:16,160
listen to this podcast. 
And I'd like for you to provide 

927
00:53:16,200 --> 00:53:21,640
advice to these young 
entrepreneurs and professionals.

928
00:53:22,120 --> 00:53:25,360
How should they position 
themselves for the next decade? 

929
00:53:25,920 --> 00:53:29,960
Find a big problem that you're 
passionate about solving and 

930
00:53:29,960 --> 00:53:33,280
solve it with AI. 
Become an AI native company. 

931
00:53:33,480 --> 00:53:36,600
Support AI at the heart of your 
business from day one, and 

932
00:53:36,600 --> 00:53:41,040
figure out how to show up in the
world and behave like, you know,

933
00:53:41,040 --> 00:53:44,960
a giant enterprise because 
you're using AI and using that 

934
00:53:44,960 --> 00:53:47,160
to scale the talent that you 
bring. 

935
00:53:47,640 --> 00:53:53,960
So be fearless, be bold, have a 
big vision, and figure out how 

936
00:53:53,960 --> 00:53:58,320
you can solve a problem for 
people using technology in a way

937
00:53:58,320 --> 00:54:01,360
that no one's doing before, or 
in a way that's significantly 

938
00:54:01,360 --> 00:54:03,560
better than anybody has thought 
to do before. 

939
00:54:03,560 --> 00:54:05,920
Perhaps because you have a 
different business model, but 

940
00:54:05,920 --> 00:54:09,520
that's the advice I give people.
So you need to become super AI 

941
00:54:09,520 --> 00:54:11,000
savvy. 
Doesn't mean you need to know 

942
00:54:11,000 --> 00:54:14,520
how to build it, but you need to
know what the possibilities are 

943
00:54:14,760 --> 00:54:17,880
to fuel that vision and then go 
and make a difference in the 

944
00:54:17,880 --> 00:54:21,360
world. 
Brilliant, brilliant, brilliant.

945
00:54:21,560 --> 00:54:26,640
So, speaking about your personal
edge, what beliefs about the 

946
00:54:26,680 --> 00:54:29,560
future do you hold that most 
people disagree with? 

947
00:54:30,200 --> 00:54:33,200
Well, that's a tough one. 
That's a very tough one. 

948
00:54:33,800 --> 00:54:36,720
I mean, there's some simple 
little ones like I think, I 

949
00:54:36,720 --> 00:54:39,440
think robots are coming a lot 
faster than most people do. 

950
00:54:39,440 --> 00:54:41,560
Even some futurists will tell 
you, oh, we're not going to get 

951
00:54:41,960 --> 00:54:43,840
a robots in the home for another
decade. 

952
00:54:43,840 --> 00:54:45,480
I think it's going to come much 
quicker than that. 

953
00:54:45,520 --> 00:54:48,480
What's the belief about the 
future that most people disagree

954
00:54:48,480 --> 00:54:50,920
with? 
And I suppose the majority of 

955
00:54:50,920 --> 00:54:53,640
people at the moment are pretty 
negative about the future. 

956
00:54:53,640 --> 00:54:56,480
They're worried about a pretty 
dystopian future, perhaps 

957
00:54:56,480 --> 00:54:59,840
because they've seen too many 
Hollywood movies or they just 

958
00:54:59,840 --> 00:55:02,400
turned on the news. 
Because then the news, the news 

959
00:55:02,400 --> 00:55:04,160
isn't much fun to watch these 
days. 

960
00:55:04,520 --> 00:55:06,440
See What sci-fi? 
I'm very. 

961
00:55:07,320 --> 00:55:10,160
Yeah. 
Well, most sci-fi is dystopian 

962
00:55:10,160 --> 00:55:13,280
because if if the Terminator had
dropped through a hole in the 

963
00:55:13,280 --> 00:55:15,800
future and then just shook 
everybody's hand and said, 

964
00:55:15,800 --> 00:55:19,240
hello, nice to meet you, and 
wasn't a killing machine going 

965
00:55:19,240 --> 00:55:22,120
after Sarah Connor, it would be 
a very boring movie. 

966
00:55:22,520 --> 00:55:25,600
So you have to know that 
Hollywood has skewed things 

967
00:55:25,600 --> 00:55:28,720
somewhat because it makes for a 
much more interesting couple of 

968
00:55:28,720 --> 00:55:32,400
hours in the movie theater. 
But I'm very positive about the 

969
00:55:32,400 --> 00:55:35,440
future. 
I think the opportunity with a 

970
00:55:35,440 --> 00:55:38,480
is to perhaps move us into a 
third stage of humanity, Stage 

971
00:55:38,480 --> 00:55:41,560
1, survival, subsistence 
farming. 

972
00:55:41,640 --> 00:55:43,520
Just want to try and get through
till tomorrow. 

973
00:55:44,600 --> 00:55:49,040
Phase 2, the era of work, right?
As an economy, we're all 

974
00:55:49,040 --> 00:55:51,400
creating value, we're exchanging
value. 

975
00:55:51,720 --> 00:55:53,920
We all work hard. 
We maybe get a bit of retirement

976
00:55:53,920 --> 00:55:57,360
to the end of our lives. 
Stage 3, If we can get it right,

977
00:55:57,720 --> 00:56:01,880
work becomes optional. 
We get to liberate ourselves to 

978
00:56:01,880 --> 00:56:04,200
focus on the things that truly 
make us happy. 

979
00:56:04,200 --> 00:56:06,960
And for some people, that will 
be still working in some regard,

980
00:56:06,960 --> 00:56:09,440
taking care of people or 
inventing things, whatever it 

981
00:56:09,440 --> 00:56:11,600
might be. 
For others, it'll be creating 

982
00:56:11,600 --> 00:56:14,320
great works of art, exploring 
the universe, discovering more 

983
00:56:14,320 --> 00:56:16,440
about science, whatever your 
thing might be. 

984
00:56:16,880 --> 00:56:20,120
And so that's what I'm excited 
about, is getting to that third 

985
00:56:20,120 --> 00:56:24,040
phase of humanity where we all 
focus on acts of service, 

986
00:56:24,240 --> 00:56:27,800
whether that's for other people 
or for exploring the universe. 

987
00:56:29,000 --> 00:56:33,040
Interesting active service and 
words of affirmation. 

988
00:56:33,120 --> 00:56:36,280
So we're going to focus it on 
our love languages. 

989
00:56:36,280 --> 00:56:38,040
That's just sort of like to do 
so. 

990
00:56:38,120 --> 00:56:41,160
What has been your biggest 
personal shift as you have 

991
00:56:41,160 --> 00:56:44,640
worked with AI? 
Biggest personal shift, I 

992
00:56:44,640 --> 00:56:48,920
suppose when I figured out that 
AI is not just a tool that it 

993
00:56:48,920 --> 00:56:53,800
is, we should start thinking 
about it as a as a collaborator,

994
00:56:53,840 --> 00:56:58,560
as an opportunity to amplify 
what we do and to start treating

995
00:56:58,560 --> 00:57:02,320
it with some respect. 
I mean, sure, they're machines, 

996
00:57:02,720 --> 00:57:08,720
but they're growing to the point
now where they already feel like

997
00:57:09,280 --> 00:57:10,680
people. 
And I think that's going to 

998
00:57:10,680 --> 00:57:14,640
become more and more the case. 
So that's been a big shift for 

999
00:57:14,640 --> 00:57:19,200
me is just the sort of the way I
frame thinking about AI is not 

1000
00:57:19,640 --> 00:57:23,560
just a dumb tool in a box now, 
but there's, it's almost like 

1001
00:57:23,560 --> 00:57:26,680
we've captured some kind of 
magic and put it in a bottle. 

1002
00:57:26,680 --> 00:57:29,680
And that's that opens up 
opportunities for me because my 

1003
00:57:29,680 --> 00:57:34,360
expectations of AI have gone up 
exponentially as a result. 

1004
00:57:35,640 --> 00:57:38,640
I totally agree with you. 
And you know, it's amazing, you 

1005
00:57:38,640 --> 00:57:44,160
know, how like the level of 
respect that I have for AI grows

1006
00:57:44,560 --> 00:57:49,480
exponentially as time goes on 
because it's really amazing that

1007
00:57:49,480 --> 00:57:52,440
the learning capabilities are 
basically. 

1008
00:57:52,600 --> 00:57:55,840
And of course, I feel like if 
you are a person who is a 

1009
00:57:55,840 --> 00:58:01,360
lifelong learner by attitude, 
you would definitely would, I 

1010
00:58:01,360 --> 00:58:06,400
say, develop that respect for 
for for this kind of a tool. 

1011
00:58:06,720 --> 00:58:10,240
And, you know, Speaking of 
respect, like me, I respect your

1012
00:58:10,240 --> 00:58:11,960
body of work. 
And of course, I'm like really, 

1013
00:58:11,960 --> 00:58:14,800
really grateful having that 
opportunity to speak with you 

1014
00:58:14,800 --> 00:58:15,840
today. 
Thanks, man. 

1015
00:58:16,120 --> 00:58:18,800
So you're welcome. 
And you know, towards the end, 

1016
00:58:18,800 --> 00:58:24,920
we usually put our guests in the
quick fire round and that's five

1017
00:58:24,920 --> 00:58:26,560
questions. 
OK. 

1018
00:58:28,320 --> 00:58:32,960
Before I put you through the 
quick fire round right, we have 

1019
00:58:32,960 --> 00:58:35,760
a tradition. 
At the end of the podcast you 

1020
00:58:35,760 --> 00:58:39,800
tell me two guests you would 
like to see other podcasts, 1 

1021
00:58:39,800 --> 00:58:42,520
you would invite yourself and 
one I should invite myself. 

1022
00:58:42,840 --> 00:58:46,000
So who would you like to see on 
the podcast? 

1023
00:58:46,720 --> 00:58:48,560
Two names. 
My name is. 

1024
00:58:48,680 --> 00:58:51,520
Partner in Crime? 
Yeah, I've got one that 

1025
00:58:51,520 --> 00:58:54,240
immediately came to mind. 
Brian David Johnson, when I was 

1026
00:58:54,240 --> 00:58:56,720
at Intel, working Intel labs as 
a futurist. 

1027
00:58:56,720 --> 00:58:59,120
He was the other futurist. 
He was the first futurist. 

1028
00:58:59,120 --> 00:59:01,560
I was #2 He's a really 
interesting dude. 

1029
00:59:01,560 --> 00:59:04,600
He's well worth chatting with. 
And he's got a he comes up from 

1030
00:59:04,600 --> 00:59:07,920
a design standpoint, I come at 
it from a technology standpoint.

1031
00:59:07,920 --> 00:59:10,760
So he's different in the way he 
looks at things, but he's a 

1032
00:59:10,760 --> 00:59:14,640
really great human being. 
Oh wow amazing, So I think I 

1033
00:59:14,640 --> 00:59:18,280
should I should send him would I
say a connection request on 

1034
00:59:18,280 --> 00:59:20,800
LinkedIn and you'll do your 
thing? 

1035
00:59:20,880 --> 00:59:24,640
So who should I invite? 
Yeah, or you e-mail me and I'll 

1036
00:59:24,640 --> 00:59:27,120
connect you to him. 
Who should you invite? 

1037
00:59:27,600 --> 00:59:30,920
I mean, do I get to vote for 
Brian David Johnson twice? 

1038
00:59:31,720 --> 00:59:36,000
OK, OK, amazing that is. 
He's not just amazing, it means 

1039
00:59:36,000 --> 00:59:39,520
he's a super amazing guest. 
So shout out to him. 

1040
00:59:39,640 --> 00:59:41,920
We hope you see this. 
Yeah, we will keep this and 

1041
00:59:41,920 --> 00:59:43,440
ensure that you see this. 
Wow. 

1042
00:59:43,480 --> 00:59:46,640
So there we go and press into 
the Creek fire. 

1043
00:59:46,640 --> 00:59:48,880
Round five questions, quick 
answers. 

1044
00:59:49,080 --> 00:59:55,600
So #1 is AI will create more 
jobs or eliminate more jobs? 

1045
00:59:56,240 --> 00:59:58,480
In the short term, it'll create 
more jobs. 

1046
00:59:58,480 --> 01:00:02,760
In the long term I think it will
eliminate more jobs, but at that

1047
01:00:02,760 --> 01:00:04,840
point things will be much 
cheaper. 

1048
01:00:04,840 --> 01:00:07,760
We'll we'll be rewiring society 
and it'll be OK. 

1049
01:00:08,480 --> 01:00:13,400
Interesting take it so #2 what 
is 1 AI tool everyone should try

1050
01:00:13,520 --> 01:00:15,560
right now? 
There's so many. 

1051
01:00:16,240 --> 01:00:17,760
I mean, personally, I like 
Gemini. 

1052
01:00:20,760 --> 01:00:24,000
It's so flexible. 
Well, yeah, I. 

1053
01:00:24,080 --> 01:00:27,920
Used ChatGPT. 
Mostly, well, yeah, I worked at 

1054
01:00:27,920 --> 01:00:30,800
Google. 
But what I was going to say is I

1055
01:00:30,800 --> 01:00:35,400
use ChatGPT most of the time. 
That's my go to day-to-day. 

1056
01:00:35,400 --> 01:00:39,480
But I like Gemini more and more 
and I'm starting to move more to

1057
01:00:39,480 --> 01:00:41,640
Gemini just because it's more 
flexible. 

1058
01:00:41,640 --> 01:00:44,360
I can create video, it's got 
nano bananas. 

1059
01:00:44,360 --> 01:00:47,960
It creates better images now. 
So I'm starting to move that 

1060
01:00:47,960 --> 01:00:50,800
way, if I had to pick one. 
But Lovable's great. 

1061
01:00:50,960 --> 01:00:53,320
Suno's great for making music. 
There's so many. 

1062
01:00:54,920 --> 01:00:57,960
You know, it's interesting. 
I was telling somebody something

1063
01:00:58,000 --> 01:01:04,840
I think last week that last year
I was primarily using charity, 

1064
01:01:05,160 --> 01:01:08,840
but I don't understand, it feels
like Gemini just came from 

1065
01:01:08,840 --> 01:01:14,120
behind and just like sort of 
overtook charity because the, 

1066
01:01:14,800 --> 01:01:18,720
the level of improvements that 
I'm seeing on Gemini, I'm like, 

1067
01:01:18,840 --> 01:01:23,120
oh, this thing is on steroids. 
This thing, you know, it's on 

1068
01:01:23,120 --> 01:01:26,120
PEDs, you know, performance 
enhancing drugs. 

1069
01:01:26,120 --> 01:01:29,960
That that's just what I'll say. 
You know, I'm not paid by, I'm 

1070
01:01:29,960 --> 01:01:33,440
not paid by Google or open AI. 
But I just have to say the 

1071
01:01:33,440 --> 01:01:36,800
truth, right? 
Gemini has made massive, massive

1072
01:01:36,800 --> 01:01:39,240
improvements in like very recent
time. 

1073
01:01:39,520 --> 01:01:44,680
And you know, I'm happy with it.
So #4 What is the biggest 

1074
01:01:44,680 --> 01:01:46,400
mistake that founders make with 
AI? 

1075
01:01:47,040 --> 01:01:50,200
Probably thinking it's a tool 
and not recognizing it as an 

1076
01:01:50,200 --> 01:01:52,560
amplifier and a Co worker. 
That's the big one. 

1077
01:01:52,640 --> 01:01:54,880
It's the it's the framing. 
They're not thinking about it 

1078
01:01:54,880 --> 01:01:59,480
the right way. 
Interesting, so #4 what is 1 

1079
01:01:59,480 --> 01:02:02,760
skill that will dominate the 
next decade? 

1080
01:02:03,400 --> 01:02:07,880
Entrepreneurialism. 
AI is a creates a lot of 

1081
01:02:07,880 --> 01:02:11,720
opportunity for frustrated 
entrepreneurs who were not able 

1082
01:02:11,720 --> 01:02:14,000
to get funding, not able to 
build what they what their 

1083
01:02:14,000 --> 01:02:18,360
vision was, because AI makes it 
so much easier to do both. 

1084
01:02:18,840 --> 01:02:23,440
It helps you build value very 
quickly, to scale very quickly, 

1085
01:02:23,440 --> 01:02:25,440
and it also unlocks funding for 
you. 

1086
01:02:26,280 --> 01:02:30,600
Yeah, very, very cheap. 
And of course the last one is in

1087
01:02:30,600 --> 01:02:33,320
one sentence. 
The future belongs to who? 

1088
01:02:33,960 --> 01:02:39,280
The future belongs to people. 
That's as simple as it. 

1089
01:02:39,280 --> 01:02:41,400
And that's how I end all my 
keynotes. 

1090
01:02:41,760 --> 01:02:44,920
I explained this dramatic 
landscape of change. 

1091
01:02:45,360 --> 01:02:48,920
And at the end of it, my closing
line is the future is still 

1092
01:02:49,520 --> 01:02:51,760
human, assuming that we all 
decide to make it. 

1093
01:02:51,760 --> 01:02:56,400
So if we do this right, we're 
going to we're going to amplify 

1094
01:02:56,640 --> 01:02:59,320
humanity. 
We're going to liberate people 

1095
01:02:59,560 --> 01:03:02,400
and free people up to do more of
the things that they enjoy 

1096
01:03:02,400 --> 01:03:04,360
doing. 
One of the things that AI could 

1097
01:03:04,360 --> 01:03:07,280
do is it's it's very 
deflationary. 

1098
01:03:07,680 --> 01:03:10,480
It could drop the cost because 
the most of the cost of goods 

1099
01:03:10,480 --> 01:03:13,600
and services is labor. 
If you remove labor from that 

1100
01:03:13,600 --> 01:03:17,680
equation, then things get much 
cheaper and much more accessible

1101
01:03:18,080 --> 01:03:21,600
to all of us. 
Elon Musk talks about universal 

1102
01:03:21,600 --> 01:03:23,600
high income. 
We could get to a point where 

1103
01:03:23,600 --> 01:03:27,880
we're all living like kings and 
that could happen quite quickly 

1104
01:03:28,320 --> 01:03:31,800
if we get this right. 
Amazing, amazing tape. 

1105
01:03:32,160 --> 01:03:35,200
And of course, you know, for 
those people who want to learn 

1106
01:03:35,200 --> 01:03:39,200
more about your body of work and
explore ways to collaborate with

1107
01:03:39,240 --> 01:03:42,000
you, where is the best place to 
connect with you? 

1108
01:03:42,720 --> 01:03:46,280
You just want to find me is my 
website Steve Brown dot AI. 

1109
01:03:46,280 --> 01:03:50,160
You can find me on LinkedIn. 
There are many Steve Browns. 

1110
01:03:50,160 --> 01:03:53,680
I do not have a very unique 
name, so look for Steve Brown, 

1111
01:03:53,720 --> 01:04:00,360
AI Futurist, or you can go to 
linkedin.com/IN/future Steve and

1112
01:04:00,360 --> 01:04:03,520
that's how you'll find me. 
And the third way, check out my 

1113
01:04:03,520 --> 01:04:05,720
book. 
I wrote this for leaders who 

1114
01:04:05,720 --> 01:04:08,240
need help figuring out this AI 
transformation thing. 

1115
01:04:08,280 --> 01:04:11,760
It's written in plain language, 
straightforward, and it walks 

1116
01:04:11,760 --> 01:04:15,960
you through with recipes on how 
to do AI transformation and how 

1117
01:04:15,960 --> 01:04:19,120
to maintain relevance and thrive
in the AI era. 

1118
01:04:19,280 --> 01:04:22,960
So I hope you'll enjoy it. 
Amazing SLR. 

1119
01:04:23,040 --> 01:04:25,200
I hope the book is available on 
Amazon. 

1120
01:04:25,200 --> 01:04:27,880
Can we have the Amazon link in 
the description? 

1121
01:04:28,360 --> 01:04:29,800
Oh yeah, I'll get that to you. 
No worries. 

1122
01:04:30,720 --> 01:04:34,800
OK, OK, amazing. 
So I always say this when a 

1123
01:04:34,800 --> 01:04:38,400
person shares their time with 
you, they share their life with 

1124
01:04:38,400 --> 01:04:43,160
you because the SI unit for 
measuring life this time and of 

1125
01:04:43,160 --> 01:04:44,960
course gratitude is good 
attitude. 

1126
01:04:44,960 --> 01:04:47,440
So for me to you. 
It's a great way to put it. 

1127
01:04:48,000 --> 01:04:51,320
And respect, thank you very much
for for sharing your time on 

1128
01:04:51,320 --> 01:04:53,200
your life today. 
Thanks man, I really enjoyed 

1129
01:04:53,200 --> 01:04:54,200
that. 
That was great fun. 

1130
01:04:54,200 --> 01:04:55,520
I really enjoyed chatting with 
you. 

1131
01:04:55,520 --> 01:04:57,880
Thanks for having. 
Me OK, thank you very much and 

1132
01:04:57,880 --> 01:05:01,160
of course to the audience, you 
know what to do guys like 

1133
01:05:01,160 --> 01:05:04,400
subscribe, share with your 
network and of course always go 

1134
01:05:04,400 --> 01:05:08,080
for something in your lives 
right and see believe strata 

1135
01:05:08,160 --> 01:05:12,840
pride and go achieve. 
Till next time it's bye and of 

1136
01:05:12,840 --> 01:05:15,520
course from Steve Brown, it's a 
goodbye as well. 

1137
01:05:15,880 --> 01:05:16,480
Take care guys.
