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Software engineering is 
evolving. 

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Things are going faster and 
faster due to AI tooling, but 

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processes? 
Not so much. 

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They're still the same daily 
stand up, Sprint reviews, 

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retrospectives. 
Do they still make sense? 

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What are the expectations of 
engineers within that team? 

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And same for product design, 
research and AI people. 

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That's exactly what we talk 
about. 

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Joining me today is Kate 
Ivanova, Product Manager in Big 

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Tech with many years of 
experience building products and

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that's a real passion of hers 
and she has a newly found 

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passion in experimenting, trying
out as many tools as possible. 

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So enjoy. 
I was thinking about kind of the

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development phase mainly from a 
software engineering angle and a

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lot of processes are you take a 
piece of work, you work on it, 

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you have daily stand ups, then 
you have BI weekly depending on 

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your cadence, demos and what was
delivered in increments. 

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And if you like with AI tooling,
this is accelerating, but the 

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existing processes are still the
same. 

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Oh yeah, I'm an existing team, 
used to have daily stand ups. 

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People might get blocked 
multiple times in a day, but 

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there's no like synchronous 
touch points. 

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I feel like the processes are 
very much lagging behind with 

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regards to how things are 
accelerating. 

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Yeah. 
And not only processes like team

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processes, but in general, like,
I don't know, something that I 

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like thinking a lot about right 
now is like the distribution. 

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Because like, yes, it is very 
easy now to build something like

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in a way, because then like you 
are building like a prototype of

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product. 
But then like when you want to 

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make it work better or work 
faster, you also need to like do

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it in a, in a right way, not not
type coded. 

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But on the other hand, yes, 
processes are the same. 

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Like inside the team, the 
distribution is the same. 

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And like, it's like some part of
the environment is very fast and

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like it's moving forward, but 
other pieces are still lagging. 

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And you need to still understand
how like these two or like 3 can

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interact with each other. 
And you also need to think like,

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OK, but like, can I actually 
change something in my 

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processes? 
Because they don't work anymore?

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And I think it is important to 
have this, like, mindset of can 

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I change it? 
Like, because, yeah, for 

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example, like with all the agile
rituals, they're still set in 

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stone, but yeah, they might not 
work anymore. 

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Yeah, this like one week Sprint,
two weeks Sprint, then like then

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maybe you don't need it like in 
two weeks if you can build 

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something in one day. 
Exactly. 

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Yeah. 
Have you noticed that people 

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look towards the product person 
for some of the process things? 

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That's been my experience. 
Yeah, yeah, yeah, always, 

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always. 
I think it is because in my 

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experience, product person is 
the kind of facilitator of the 

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whole processes of the team 
dynamic. 

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I like. 
Of course there is like the 

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agile personal like engineering 
manager. 

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But in terms of like how you as 
a product person, you have this 

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connection between like the 
business and the like team and 

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to make the team work, you need 
to also like work on the 

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processes and make change them. 
Yes. 

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So yes and yeah, it's been 
always part of at least my 

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experience that you need to also
adjust processes and if 

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something is not working, also 
readjust. 

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Likely all of the teams that 
I've worked with were very happy

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to readjust. 
So it was never like we only do 

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it like 2 weeks Sprint. 
Yeah, we have this like retro 

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every Friday. 
It was more like, do we need it?

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OK. 
Do we feel that like it doesn't 

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work anymore? 
Yeah. 

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And then like we change it. 
I like that. 

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Yeah, I like that a lot. 
With regards to experimenting, I

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know you've been in, in bigger 
organisations even working on AI

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products. 
What works well with regards to 

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then processes or experiments 
that you've done improving 

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process for delivery? 
Well, I think first is that 

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there should be a mindset. 
The team is ready to to like to 

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change something because 
especially in bigger 

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organizations is like very like 
we used to work this way, like 

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the whole company works this 
way. 

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So why don't we need to change 
and like AI? 

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Yes, it's like big flashy words 
right now, but yeah, it was 

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working before. 
Why do why do we need to change 

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it now? 
So I think this is like the 

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first milestone that you need to
like change or like find people 

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who are willing to change and 
with them try to build something

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together with AII think it is 
like a lot of because it is much

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faster like the the processes 
you need also the like for 

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example cadence to be more 
frequent. 

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You also need to like for 
example, in my previous company 

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we have this like 2 weeks Sprint
and we set the goal for two 

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weeks. 
But with AI it is changing so 

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much. 
And also because like there is, 

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it is very new. 
You don't know a lot of things. 

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There is no playbook. 
Like now with AI we are doing 

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things this way you don't know, 
no one knows. 

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Even like people in love they, 
they don't know. 

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So you just need to be ready to 
adapt and to change. 

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Like you can set something like 
in the beginning of the week. 

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We are doing it this way on 
Monday, but then on Tuesday you 

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realise that like with this 
language model, for example, it 

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doesn't work. 
You need to change the language 

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model. 
Or maybe there is just like no 

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solution or you need another 
solution. 

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And for big company, it means 
that like you need to go through

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the whole process of like making
it like legally possible. 

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So it's like, yeah, I think the 
overall idea is that you need to

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be ready for changes. 
There are a lot of uncertainty 

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and you need to adapt and you 
need to be ready. 

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That like thing that you were 
thinking yesterday, they will be

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completely different tomorrow. 
But with that, I think it is 

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still important that something 
that I do all the time, I still 

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have some milestones like OK, we
are doing this like one week 

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Sprint and on Friday we still 
have a result. 

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Maybe it will be not something 
that we imagine it to be. 

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It will not be like working 
prototype. 

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Maybe it will be just a prompt 
and then we will have some 

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result. 
Because like prompt you can do 

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yeah. 
But even like if it it is not 

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ready, you still have a result, 
you still have a learning, you 

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still like understand something 
and you share it. 

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So like people also have this 
knowledge and then can iterate 

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later on. 
I think that's really smart, 

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bringing clarity. 
When I was PMI, thought it was 

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one of my biggest 
responsibilities. 

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And when you're saying things 
are just ambiguous and unclear 

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all the time, then it it's 
really, it hits kind of your 

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core purpose. 
So then having a goal every week

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to deliver something, I think 
bit by bit you'll clear up where

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your purpose is going with this 
product. 

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I really like that. 
Yeah. 

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Have you also then noticed that 
in building this, since there 

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are many things that are 
unclear, usually product could 

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say, OK, this is the direction, 
kind of zoom out for two weeks, 

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engineering team would work and 
then they would come back. 

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There was kind of this divide 
between product and engineering.

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Have you seen them grow closer 
because of this as well? 

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Yes, they are definitely go 
closer. 

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And I think it is not only 
between engineering and product,

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but between all the functions. 
And like I think in this era, it

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is not a good idea to make 
things like in this silo that 

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like one team is working on 
something for two weeks and then

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they like, sure. 
Because yeah, it's so unclear. 

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It's so ambiguous that maybe 
something like other people can 

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have perspective that can help 
you to move forward. 

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So I think it is something that 
I see a lot of change that like 

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there is no clear line between 
product design engineer and user

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research data. 
It's very like kind of in 

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between. 
So now I think I work, I was 

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always thinking that like I'm a 
good collaborator with my 

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engineering team and like my 
designer. 

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But right now I feel that just 
like collaboration actually 

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change because it is not that 
IMSPM give like clear 

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requirements and then engineers 
deliver me the result. 

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It's like I give their 
requirements and I, I'm very 

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clear. 
But like what and why? 

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But then we work a lot together 
in collaboration because 

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something is not possible to to 
to do something is very like, I 

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don't know, it takes, let's say 
one week and like for me, it's 

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just not an option. 
And then we try to understand 

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like, OK, maybe we need to 
change something. 

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Maybe we can tweak things. 
Maybe we can do things not on 

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the back end, but was like with 
prompt. 

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And then we need to change 
something in prompt or maybe we 

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need to change something in 
design. 

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And so, yeah, it's very, I think
our collaboration right now is 

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more frequent. 
And it's not that like we only 

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share results in the daily or 
like in this like review. 

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It's like more you are always in
the topic and everyone 

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understands better like what is 
going on. 

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And this is of course, like very
important for PM to have this 

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clarity to always share why we 
are doing things. 

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Because, yeah, it's not like 
delivery. 

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You are doing something because 
you need to do something like, 

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because you need to solve a 
problem, you need to deliver 

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some business result. 
And maybe there is like 

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something, some other solution, 
something to make it even like 

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simpler, faster that you can do 
together as a team. 

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Yeah. 
I feel like feedback has always 

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been big, but it might be even 
more of a big thing now. 

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Like the concept of for me as a 
software engineer, taking a 

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piece of work, then being on an 
island and then coming back up 

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and being like, is this OK from 
a technical sense? 

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That was like something that I 
struggled with very much early 

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in career. 
And the advice was always just 

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ask for feedback or even pair 
program, right? 

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Instant feedback is the best 
feedback. 

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The result will be better. 
And then if I think of the 

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concept of pair programming now 
with multiple disciplines, 

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because things are accelerating,
I'm wondering if it's better if 

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we just as a few individuals, 
because I do think you can do 

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this in a small setting also as 
product responsible, if you can 

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pair program with multiple eyes 
on kind of a solution and get 

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this feedback cycle faster and 
faster. 

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Yeah, yeah. 
Because then you can steer, and 

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you can direct and you can 
experiment. 

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Yeah, that's true. 
Yeah. 

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So the faster we get feedback, 
the the better. 

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Like that's why we have MVP. 
We don't build the ideal 

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solutions. 
We build like something that 

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already we can show we can like 
get feedback. 

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Yeah. 
And I think right now it is very

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easy to build something like 
your prototype in one hour or 

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like 2 hours and then show, it's
like corridor testing or like, 

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and I'll show to your colleagues
to go to the street and like ask

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people to, hey, like, can you 
just use it on my phone and do 

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something? 
But also, like what I like to do

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is to ask AI for the feedback, 
even though like you need to 

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understand that, yeah, like GPT 
5 is a bit better with that, 

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like to be more critical. 
Like honest. 

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But still like you can show 
something for the AI and I use 

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it a lot. 
I, I have like different GPTS, 

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like different personas and I 
ask and I collaborate with them 

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because like the goal here is to
see some blind spots. 

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So it is not honest feedback 
only like your customer can give

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you like feedback or you can 
like see how they use your 

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product and you may you can make
some decisions on that. 

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But having this like AI Co 
pilots, GPTS can just give you 

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some yeah, blind spots. 
Like I usually what I do, I 

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share my PRD or like something 
like some documentation or like 

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some my pitch and I ask like, 
hey, can you read it and like 

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give me your honest opinion on 
the blind spot. 

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And like you can, you can read 
it and get some insights that 

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are really good. 
Some will be like, really? 

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Yeah, that doesn't make sense. 
Like because because you ask it 

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to criticize, so it will 
criticize you maybe like it's it

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is not that big of a deal. 
But still, like I remember that 

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before it will take me like in 
one week to find someone, like 

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someone from user research from 
someone from sales and ask them,

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find the time in their calendar,
give them my product, 10 minutes

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00:13:56,520 --> 00:14:01,480
with them just to like walk them
through the user flow and then 

230
00:14:01,520 --> 00:14:03,920
see something or give feedback 
or get feedback. 

231
00:14:04,400 --> 00:14:09,360
But now it is like faster. 
But again, like it's not that 

232
00:14:09,520 --> 00:14:16,720
you don't need to do this like 
feedback session with sales or 

233
00:14:16,720 --> 00:14:19,320
with user researcher or with a 
customer. 

234
00:14:19,680 --> 00:14:25,760
It's just like you can now do 
one more iteration and get it 

235
00:14:25,760 --> 00:14:28,840
faster. 
And then when you get to sales 

236
00:14:28,840 --> 00:14:32,560
for your customer, your 
prototype, your ID will be a bit

237
00:14:32,560 --> 00:14:36,520
more to the point. 
So I think it's really cool and 

238
00:14:36,520 --> 00:14:40,760
I think product like this is 
incredible for product managers 

239
00:14:40,760 --> 00:14:45,360
that you can actually have these
iteration cycles more frequent 

240
00:14:46,000 --> 00:14:51,360
and then then to your result can
be like can actually solve the 

241
00:14:51,360 --> 00:14:53,800
user problem. 
Yeah, yeah, I was listening to 

242
00:14:53,800 --> 00:14:56,040
this podcast. 
It was the diary of the CEO and 

243
00:14:56,040 --> 00:14:58,240
they discussed AI and how people
use it. 

244
00:14:58,800 --> 00:15:02,480
And their main point was don't 
leave out your critical 

245
00:15:02,480 --> 00:15:05,120
thinking. 
I like that you said that you 

246
00:15:05,120 --> 00:15:07,840
prepared stuff and sure, you can
use AI, but you're in control, 

247
00:15:07,840 --> 00:15:09,480
right? 
With regards to what does this 

248
00:15:09,480 --> 00:15:11,560
PRD look like, What are going to
be the requirements? 

249
00:15:11,560 --> 00:15:12,960
What is this pitch? 
What is the essence? 

250
00:15:13,560 --> 00:15:15,880
And you can ask for feedback, 
but you're still using your 

251
00:15:15,880 --> 00:15:18,400
critical thinking. 
You're still using your brain 

252
00:15:18,400 --> 00:15:20,640
basically. 
You can also do the opposite and

253
00:15:20,640 --> 00:15:24,120
say this is what I'm thinking, 
give me a PRD, give me a product

254
00:15:24,120 --> 00:15:26,880
pitch. 
Yes, you know I I did it last 

255
00:15:26,880 --> 00:15:29,640
week with the PRD. 
So there is this really cool 

256
00:15:29,640 --> 00:15:32,480
product chat PRDI think you've 
heard about it. 

257
00:15:32,520 --> 00:15:38,200
I really love it. 
It's it's really cool and I put 

258
00:15:38,560 --> 00:15:43,560
a pitch like business pitch 
several paragraphs in the field.

259
00:15:43,560 --> 00:15:46,880
That's for me. 
It's not like it's finance, I'm 

260
00:15:47,080 --> 00:15:51,240
not into finance, but like I 
know some things and yeah, I 

261
00:15:51,240 --> 00:15:56,080
just wanted to see what's 
output, like what PRD can I get?

262
00:15:56,560 --> 00:16:00,600
And it did really good job. 
It did all well. 

263
00:16:00,800 --> 00:16:06,680
But the problem is that it was 
very like because basically AI 

264
00:16:06,680 --> 00:16:09,920
knows everything about how 
product work right now, but what

265
00:16:09,920 --> 00:16:11,520
I want to build is something 
new. 

266
00:16:11,800 --> 00:16:18,120
So it can it gives me the PRD 
for something that is basically 

267
00:16:18,120 --> 00:16:20,520
a copy of already existing 
product. 

268
00:16:21,400 --> 00:16:27,240
It didn't innovate, it didn't 
like, it didn't give me the 

269
00:16:27,240 --> 00:16:32,160
vision of how the world can look
like in future if I change 

270
00:16:32,280 --> 00:16:35,400
something in the way how like 
finance process works. 

271
00:16:36,080 --> 00:16:42,320
So what it means is that even 
though like you can build PRD in

272
00:16:42,320 --> 00:16:45,720
5 minutes, you still need to 
have your critical thinking. 

273
00:16:45,720 --> 00:16:48,840
You still need to understand 
what you want to build, how you 

274
00:16:48,840 --> 00:16:53,320
want to build and why. 
Because like other way, it will 

275
00:16:53,320 --> 00:16:56,800
be just like something that no 
one need because like there are 

276
00:16:56,800 --> 00:17:00,400
already 10 other products that 
can do pretty much the same. 

277
00:17:00,800 --> 00:17:06,440
So it's cool, it can make it 
faster, it can give beautiful 

278
00:17:06,440 --> 00:17:10,640
like competitive research, but 
still like you need to own the 

279
00:17:10,640 --> 00:17:12,440
idea, you need to own the 
solution. 

280
00:17:13,000 --> 00:17:15,680
Yeah, yeah. 
This inside of this is not what 

281
00:17:15,680 --> 00:17:17,480
I'm looking for. 
Like, this is not the vision 

282
00:17:17,480 --> 00:17:19,720
that I have. 
And it just cannot get there. 

283
00:17:19,760 --> 00:17:21,040
Yeah, I think that's really 
funny. 

284
00:17:21,160 --> 00:17:22,960
Yeah. 
Like, and it makes sense, right,

285
00:17:22,960 --> 00:17:24,839
Because it's so much strain on 
history. 

286
00:17:24,839 --> 00:17:25,520
And. 
Yeah, exactly. 

287
00:17:25,640 --> 00:17:28,440
We are making synthetic data. 
Yeah, But synthetic data can 

288
00:17:28,440 --> 00:17:29,600
only get you so far. 
Exactly. 

289
00:17:29,760 --> 00:17:31,600
There is always going to be room
for innovation. 

290
00:17:31,600 --> 00:17:33,520
Exactly. 
Luckily, that's where we make a 

291
00:17:33,520 --> 00:17:34,880
difference. 
Still. 

292
00:17:35,840 --> 00:17:38,000
Still. 
Still, Yeah, yeah, I think a lot

293
00:17:38,000 --> 00:17:40,680
about product development and 
also how I use AI. 

294
00:17:40,680 --> 00:17:43,080
For me, the podcast is my 
product basically. 

295
00:17:43,440 --> 00:17:44,800
Yeah. 
And I've been trying to optimize

296
00:17:44,800 --> 00:17:47,160
with regards to titles and click
through rate and everything. 

297
00:17:47,680 --> 00:17:50,920
And now I have a full transcript
that just gets generated. 

298
00:17:51,200 --> 00:17:55,840
I feed it to AI and usually I 
have a template to give me title

299
00:17:55,840 --> 00:17:58,320
ideas, to give me thumbnail 
title ideas and everything. 

300
00:17:58,600 --> 00:18:00,880
What I've tried to experiment 
with as of late, and I'm quite 

301
00:18:00,880 --> 00:18:04,600
happy with that is I can really 
feel sometimes where I've hit 

302
00:18:04,600 --> 00:18:08,160
the depth of a certain model 
where we align and we say this 

303
00:18:08,160 --> 00:18:10,920
is going to be the perfect title
or we have a few options and one

304
00:18:10,920 --> 00:18:12,520
of these should be the most 
perfect one. 

305
00:18:13,120 --> 00:18:15,080
Then I switch models. 
Actually, I go completely 

306
00:18:15,080 --> 00:18:18,680
because I'm clawed first or 
Gemini this template, I go to 

307
00:18:18,680 --> 00:18:21,120
another model. 
I go to ChatGPT 5 or Gemini 

308
00:18:21,120 --> 00:18:23,240
specifically. 
And then I go, this is what I've

309
00:18:23,240 --> 00:18:25,320
been working on. 
Give me feedback and like, what 

310
00:18:25,320 --> 00:18:27,000
do you think? 
And then there might be an 

311
00:18:27,000 --> 00:18:30,520
insight which I didn't think of 
and I improve and then I bring 

312
00:18:30,520 --> 00:18:33,520
that back to another thing. 
I can go so deep with regards to

313
00:18:33,520 --> 00:18:35,000
this rabbit hole and back and 
forth. 

314
00:18:35,480 --> 00:18:38,520
I've been really enjoying that, 
trying to get to the essence of 

315
00:18:38,520 --> 00:18:41,360
things and being like, this is 
really what I think is going to 

316
00:18:41,360 --> 00:18:43,120
make a difference with regards 
to It's so simple. 

317
00:18:43,120 --> 00:18:45,160
It's like title, click through 
rate, but it's like the bread 

318
00:18:45,160 --> 00:18:46,720
and butter of people watching 
your video. 

319
00:18:47,120 --> 00:18:49,480
And I really enjoy that. 
I think I can take that with me 

320
00:18:49,480 --> 00:18:52,600
and also do that from a product 
sense where I think this is 

321
00:18:52,600 --> 00:18:54,680
really going to be my pitch. 
This is the purpose. 

322
00:18:54,680 --> 00:18:57,960
These are the values. 
Take that, use it in a different

323
00:18:57,960 --> 00:18:59,880
model and be like this is what 
been working on giving me 

324
00:18:59,880 --> 00:19:03,400
feedback or give me alternatives
and then just keep going. 

325
00:19:03,400 --> 00:19:06,000
Yeah, yeah, yeah. 
I also like switching models. 

326
00:19:06,000 --> 00:19:10,200
I also like use different models
for different jobs, let's say 

327
00:19:11,600 --> 00:19:14,520
also Clot. 
For everything that I actually 

328
00:19:14,520 --> 00:19:20,960
want to write, I use Clot. 
But with GPT, like GPT 5, yeah. 

329
00:19:21,040 --> 00:19:26,600
Now I am using it also a lot for
like my critical thinking, let's

330
00:19:26,600 --> 00:19:27,680
say. 
Yeah. 

331
00:19:27,720 --> 00:19:33,160
And also it is interesting that 
we use these models not only 

332
00:19:33,160 --> 00:19:36,200
like for our personal project, 
but also in in work. 

333
00:19:36,760 --> 00:19:42,680
And I have this project where 
part of the product was a 

334
00:19:42,680 --> 00:19:45,760
prompt. 
And also like if you change the 

335
00:19:45,760 --> 00:19:49,120
model your your like your output
can be different. 

336
00:19:49,120 --> 00:19:54,680
So when you experiment and try 
to get the solution, you also 

337
00:19:54,680 --> 00:19:58,760
experiment not only with like 
back end with design. 

338
00:19:59,400 --> 00:20:02,920
You also experiment with prompt 
and not only with like prompt as

339
00:20:02,920 --> 00:20:05,360
like text, but also like with 
the model. 

340
00:20:05,400 --> 00:20:09,200
But model can work better. 
And then like there's new model 

341
00:20:09,640 --> 00:20:12,160
and you need to check maybe it 
works better for you. 

342
00:20:12,160 --> 00:20:16,480
So it's like new dimension. 
It's cool, but it's like, very. 

343
00:20:17,600 --> 00:20:20,680
Additional thing that you need 
to know as like a team, as a 

344
00:20:20,680 --> 00:20:22,640
product. 
Yeah, it's like an additional 

345
00:20:22,640 --> 00:20:23,760
metric. 
Yeah, exactly. 

346
00:20:23,760 --> 00:20:25,680
It's a, it's a little bit out of
your control. 

347
00:20:26,120 --> 00:20:30,360
It is not as predictable as any 
of the previous metrics and then

348
00:20:30,360 --> 00:20:32,640
a new model comes out. 
So it can be make or break for 

349
00:20:32,640 --> 00:20:33,880
your products. 
Exactly, exactly. 

350
00:20:33,880 --> 00:20:36,480
No, I completely agree. 
I'm wondering since you've been 

351
00:20:36,480 --> 00:20:39,120
in product teams where the 
purpose was to build AI 

352
00:20:39,120 --> 00:20:41,840
features, what have you seen 
with regards to product 

353
00:20:41,840 --> 00:20:45,080
composition or team compositions
with regards to disciplines, 

354
00:20:45,480 --> 00:20:47,960
people that are wide or people 
that are depth or T shaped 

355
00:20:47,960 --> 00:20:51,320
versus pie shaped in engineers, 
But also beyond that with 

356
00:20:51,320 --> 00:20:55,760
regards to research data and AI,
what is a good team composition 

357
00:20:55,960 --> 00:21:05,400
from your experience? 
Well, I think the main aspect of

358
00:21:05,440 --> 00:21:09,080
every person in the team and 
this like AI era is curiosity. 

359
00:21:09,560 --> 00:21:11,960
So can you be curious enough to 
learn? 

360
00:21:11,960 --> 00:21:15,720
Because yeah, as I mentioned 
before, like there are so many 

361
00:21:15,720 --> 00:21:19,240
things that are unknown right 
now and like no one knows them. 

362
00:21:19,240 --> 00:21:22,400
So you need to just experiment, 
you need to try new ways. 

363
00:21:23,960 --> 00:21:27,920
So this is like the main thing 
that you need to have on your 

364
00:21:27,920 --> 00:21:30,360
team, like for people in your 
team. 

365
00:21:30,840 --> 00:21:34,800
And then in terms of like how I 
see the future of teams, they 

366
00:21:34,800 --> 00:21:38,680
will I from my experience and 
like that I really believe in 

367
00:21:38,960 --> 00:21:43,280
they will be more flat in terms 
of like, I don't know, when I 

368
00:21:43,280 --> 00:21:49,160
started, I had two teams of 
engineers and like in my, in one

369
00:21:49,160 --> 00:21:52,800
team, there are like 464 to six 
engineers. 

370
00:21:53,200 --> 00:21:55,720
And then there is a designer. 
And then there's like part of 

371
00:21:55,720 --> 00:21:58,560
user researcher. 
I don't see that we need it 

372
00:21:58,840 --> 00:22:04,080
anymore in that amount. 
So I don't say that we don't 

373
00:22:04,080 --> 00:22:07,880
need these functions, but we 
don't need like 6 engineers 

374
00:22:07,880 --> 00:22:08,800
anymore. 
Why? 

375
00:22:08,800 --> 00:22:14,320
If you can create product with 
like 1 back end, 1 front end, 

376
00:22:15,000 --> 00:22:18,160
and yeah, and they can generate 
of course, like they need to 

377
00:22:18,160 --> 00:22:23,840
refactor it after. 
But yeah, it's like smaller team

378
00:22:23,840 --> 00:22:28,840
that can actually go faster. 
And yeah, I think that in 

379
00:22:28,840 --> 00:22:31,520
general this will be the future.
So you have like small 

380
00:22:31,520 --> 00:22:34,400
engineering team. 
I still think that you need to 

381
00:22:34,880 --> 00:22:38,960
have this function of like 
designer PM and to use a 

382
00:22:38,960 --> 00:22:42,280
researcher. 
Maybe they will be not like for 

383
00:22:42,280 --> 00:22:45,720
PMI think it it needs to be 
dedicated, but for like designer

384
00:22:45,720 --> 00:22:49,480
and for user researcher maybe 
they are can be merged. 

385
00:22:49,480 --> 00:22:52,320
Maybe they can also be 
distributed between like 

386
00:22:52,320 --> 00:22:56,280
different teams. 
But I think the the future is in

387
00:22:56,280 --> 00:23:00,920
this like faster iterations. 
So if you iterate faster, you 

388
00:23:00,920 --> 00:23:08,200
just need to be smaller team, 
more autonomous, but with like 

389
00:23:08,200 --> 00:23:11,320
all these functions included 
that like you can actually 

390
00:23:11,320 --> 00:23:17,600
operate as like 1 unit and do do
these iterations. 

391
00:23:17,880 --> 00:23:20,560
So I don't think that we don't 
need engineers, we don't need 

392
00:23:20,560 --> 00:23:24,520
designers, we don't need user 
searchers, no, but maybe they we

393
00:23:24,520 --> 00:23:28,640
don't need them in this amount 
that we have right now. 

394
00:23:29,200 --> 00:23:33,000
But of course, like, it is very 
different because honestly, I 

395
00:23:33,000 --> 00:23:36,480
never had, for example, use a 
researcher that is only in my 

396
00:23:36,480 --> 00:23:37,120
team. 
Yeah. 

397
00:23:37,320 --> 00:23:40,040
So it's always like shared 
between different teams. 

398
00:23:40,240 --> 00:23:43,480
Yeah, exactly. 
Yeah, My hope is that, and it's 

399
00:23:43,480 --> 00:23:45,720
kind of hard to do that now, but
hopefully in the future it's 

400
00:23:45,720 --> 00:23:48,400
differently. 
If there is one problem and 

401
00:23:48,400 --> 00:23:51,040
we're looking towards different 
solutions, there can be multiple

402
00:23:51,040 --> 00:23:53,120
teams trying to solve this one 
problem, right? 

403
00:23:53,480 --> 00:23:56,440
Because right now if there's one
problem, usually you spin up one

404
00:23:56,440 --> 00:23:57,840
team and they try and tackle 
that problem. 

405
00:23:57,840 --> 00:24:00,200
It's the same people. 
But if you already work in 

406
00:24:00,200 --> 00:24:03,120
smaller teams, then you can have
a few teams trying to tackle 

407
00:24:03,120 --> 00:24:05,680
that problem and they can learn 
from each other, but they also 

408
00:24:05,680 --> 00:24:08,440
can just work very isolated and 
see what the results are. 

409
00:24:08,760 --> 00:24:10,520
And the results can be leading 
with the rest of. 

410
00:24:10,520 --> 00:24:13,360
This is this is very interesting
because I've been thinking about

411
00:24:13,360 --> 00:24:19,640
it a lot and they see that there
is a big risk that when you have

412
00:24:19,640 --> 00:24:23,280
different teams that are 
autonomous and then that can 

413
00:24:23,280 --> 00:24:28,240
tackle like this problem space, 
they can do first, they can do 

414
00:24:28,240 --> 00:24:33,640
the same things or they can go 
in such different directions 

415
00:24:33,960 --> 00:24:37,720
that like it will be impossible 
to merge them together. 

416
00:24:37,720 --> 00:24:39,880
I mean like the, the product 
that they produce. 

417
00:24:40,280 --> 00:24:46,240
So I think it is important in 
future to like still make it 

418
00:24:46,240 --> 00:24:50,640
very clear in terms of strategy 
and in terms of like alignment 

419
00:24:50,760 --> 00:24:56,400
on what is actually direction 
and what and how we are 

420
00:24:56,400 --> 00:24:59,080
building. 
Because like even now in big 

421
00:24:59,080 --> 00:25:02,440
companies like you've heard, I 
think this story is that like 

422
00:25:03,600 --> 00:25:06,000
for example, in Google, there 
are several teams that are 

423
00:25:06,560 --> 00:25:09,240
building for the same problem, 
but they create different 

424
00:25:09,240 --> 00:25:10,960
solutions. 
And then like the best solution 

425
00:25:10,960 --> 00:25:13,120
means. 
So it happens already. 

426
00:25:13,480 --> 00:25:17,240
And I think it will be happening
more and more. 

427
00:25:18,560 --> 00:25:22,080
And on the one hand, I 
understand that like, yes, maybe

428
00:25:22,080 --> 00:25:27,880
someone can make better 
solution, but maybe we can make 

429
00:25:27,880 --> 00:25:31,920
it somehow different. 
Maybe we can like not put all 

430
00:25:31,920 --> 00:25:34,120
the resources to do the same 
things. 

431
00:25:34,680 --> 00:25:38,320
Maybe we can distribute our 
resources in a way that like 

432
00:25:38,640 --> 00:25:41,200
you're working on this problem 
space, you're working on this 

433
00:25:41,200 --> 00:25:44,880
problem space, but we have very 
clear like North Star, we have 

434
00:25:44,880 --> 00:25:48,600
very clear product strategy. 
We understand our business that 

435
00:25:48,600 --> 00:25:51,520
we are in a way going in the 
same direction. 

436
00:25:51,520 --> 00:25:54,600
We like solving the same high 
level problem. 

437
00:25:54,600 --> 00:25:57,240
Yeah, I feel like it's it's the 
rules of the game. 

438
00:25:57,600 --> 00:26:00,600
If there are no clear boundaries
or if there's no clear purpose, 

439
00:26:00,960 --> 00:26:02,760
then what I've seen is just 
anarchy. 

440
00:26:03,520 --> 00:26:05,960
They just go everywhere and I 
like that. 

441
00:26:06,680 --> 00:26:09,640
One of the expectations of 
engineers is to think more with 

442
00:26:09,640 --> 00:26:11,560
regards to product. 
Know your business, know your 

443
00:26:11,560 --> 00:26:14,240
domain, be close to your 
customers, know what to build 

444
00:26:14,240 --> 00:26:17,480
and then build it instead of 
just building things and getting

445
00:26:17,480 --> 00:26:19,560
really enthusiastic about the 
technical side. 

446
00:26:19,560 --> 00:26:22,480
Like there are still people like
that, but I do feel this trend 

447
00:26:22,480 --> 00:26:26,400
towards more product oriented 
engineers, which is a good 

448
00:26:26,400 --> 00:26:28,360
thing. 
But then if you have that full 

449
00:26:28,360 --> 00:26:30,760
responsibility, if you have both
the responsibility of product 

450
00:26:30,760 --> 00:26:33,200
and engineering, then indeed 
you're kind of the orchestrator 

451
00:26:33,200 --> 00:26:36,120
of your own ship, and people can
go any which way. 

452
00:26:36,240 --> 00:26:39,840
Yeah, I think that it is still 
important to have this 

453
00:26:39,840 --> 00:26:45,600
collaboration to have people 
with different opinions. 

454
00:26:46,960 --> 00:26:51,240
Yeah, because like when you are 
a solopreneur, it is cool. 

455
00:26:51,240 --> 00:26:52,760
You don't need to align with 
anyone. 

456
00:26:52,760 --> 00:26:54,120
You can do everything by 
yourself. 

457
00:26:54,440 --> 00:26:59,640
But you can be so focused on one
way of thinking that you can 

458
00:26:59,640 --> 00:27:04,560
miss very important opinions, 
you can miss very important 

459
00:27:04,560 --> 00:27:07,360
point of views. 
And like, yeah, you can have 

460
00:27:07,360 --> 00:27:13,680
blind spots. 
And yes, it is cool, you can do 

461
00:27:13,680 --> 00:27:16,360
everything by yourself. 
But even like when I now do some

462
00:27:16,360 --> 00:27:22,360
like side projects, so in AI, 
like some wipe coding tools, I 

463
00:27:22,360 --> 00:27:25,840
still share it in my LinkedIn. 
I still like just share it with 

464
00:27:25,840 --> 00:27:28,120
my friends. 
And like I ask for feedback 

465
00:27:28,520 --> 00:27:32,400
because I build it by myself for
me. 

466
00:27:32,960 --> 00:27:35,920
But yeah, I want other people to
also use it. 

467
00:27:36,000 --> 00:27:37,760
I want other people opinion. 
Yeah. 

468
00:27:38,040 --> 00:27:41,040
So I think it's important still.
Yeah, absolutely. 

469
00:27:41,080 --> 00:27:44,240
The teams that I've worked in 
that has been have been the most

470
00:27:44,240 --> 00:27:47,560
effective was where people felt 
safe enough to ask feedback for 

471
00:27:47,560 --> 00:27:50,480
each other. 
But also looking at disciplines 

472
00:27:50,480 --> 00:27:52,680
is when there was a good 
relationship specifically 

473
00:27:52,680 --> 00:27:55,720
between product and engineering.
And I think I highlight that 

474
00:27:55,720 --> 00:27:58,640
because in some of the teams 
where there has been 

475
00:27:58,640 --> 00:28:01,320
dysfunctional behaviour, that 
relationship just wasn't as 

476
00:28:01,320 --> 00:28:04,480
close with the rest of trust or 
with the routes to ownership of 

477
00:28:04,480 --> 00:28:06,840
different artifacts. 
From your perspective and your 

478
00:28:06,840 --> 00:28:10,480
experience, what are the 
expectations of engineers and 

479
00:28:10,480 --> 00:28:12,560
have they evolved or are they 
still kind of similar? 

480
00:28:16,040 --> 00:28:20,760
I don't know like if it is our 
current market expectations, 

481
00:28:20,760 --> 00:28:25,120
some high expectations, but I 
really like the, the thing that 

482
00:28:25,120 --> 00:28:27,760
you mentioned before really 
resonates with me that like 

483
00:28:27,880 --> 00:28:30,680
engineers is not the only person
who like just get the 

484
00:28:30,680 --> 00:28:33,640
requirements and produce code. 
Like no, why? 

485
00:28:33,880 --> 00:28:37,280
I can, I can do the same with 
AII can like put my requirements

486
00:28:37,280 --> 00:28:40,240
and get the code. 
No, this is the person who can 

487
00:28:40,240 --> 00:28:46,240
also understand the product 
space, problem space and who can

488
00:28:46,240 --> 00:28:50,480
also like relate to what we are 
building for customers. 

489
00:28:51,040 --> 00:28:57,600
I at Mira, I think this is like 
really cool set up that we had 

490
00:28:57,920 --> 00:29:02,960
where we had weekly sessions 
with our engineers where, where 

491
00:29:02,960 --> 00:29:07,600
I shared our current user 
problems and we generated like 

492
00:29:07,600 --> 00:29:11,880
we brainstorm together because 
they like engineers, they can 

493
00:29:11,880 --> 00:29:16,440
have some solutions that I just 
never thought about. 

494
00:29:16,920 --> 00:29:21,000
And yeah, maybe like they're 
very technical, but still 

495
00:29:21,000 --> 00:29:24,960
there's something that I can 
take out of this and like with 

496
00:29:24,960 --> 00:29:27,960
my designer and we can build 
together something really cool 

497
00:29:28,200 --> 00:29:33,680
and that I really like when 
engineers they push back for 

498
00:29:33,680 --> 00:29:35,880
product. 
I mean, like, sometimes it's a 

499
00:29:35,880 --> 00:29:37,800
bit too much, but yeah, 
whatever. 

500
00:29:37,800 --> 00:29:42,360
I I like the when engineers push
back in a way not that like, 

501
00:29:42,360 --> 00:29:46,320
yeah, it will create enormous 
amount of course and like that 

502
00:29:46,320 --> 00:29:48,000
it will be tagged that and like 
we will die. 

503
00:29:48,760 --> 00:29:51,760
But when they push back in terms
of like, but we are not solving 

504
00:29:51,760 --> 00:29:56,400
customer problem like, or this 
is not what we need to build 

505
00:29:56,440 --> 00:29:59,240
because like this is not our 
business case, let's say. 

506
00:30:00,120 --> 00:30:06,200
So when people understand 
different aspects of of business

507
00:30:06,200 --> 00:30:11,960
and different aspects of product
and cannot like and can, yeah, 

508
00:30:11,960 --> 00:30:16,040
say it out loud in terms of like
push back in a way that like 

509
00:30:16,120 --> 00:30:18,640
actually makes sense. 
It is really cool. 

510
00:30:18,640 --> 00:30:21,440
And yeah, it's, it's for 
engineers, but also like for all

511
00:30:21,440 --> 00:30:23,640
other functions. 
I think when you understand the 

512
00:30:23,640 --> 00:30:27,520
business, when you understand 
the customer, yeah, it's just 

513
00:30:27,520 --> 00:30:31,280
like make much more sense also 
for your motivation, of course. 

514
00:30:31,800 --> 00:30:36,480
But yeah, I think for engineers 
now it is important to have this

515
00:30:36,480 --> 00:30:39,560
connection. 
Yeah, I feel like in teams where

516
00:30:39,560 --> 00:30:43,240
people understand the business, 
like I feel as a product person 

517
00:30:43,240 --> 00:30:46,800
or in my previous role being 
responsible for product, I would

518
00:30:46,800 --> 00:30:49,800
just miss things. 
The domain can be complex and 

519
00:30:49,800 --> 00:30:51,960
they have really good engineers 
next to me that hold me 

520
00:30:51,960 --> 00:30:54,560
accountable and say these are 
the things and we haven't really

521
00:30:54,560 --> 00:30:56,440
accommodated for them. 
I love that. 

522
00:30:56,840 --> 00:30:59,400
It's like it's not me just 
thinking and being the 

523
00:30:59,400 --> 00:31:02,480
orchestrator, it's everyone 
thinking alike and then it makes

524
00:31:02,480 --> 00:31:06,040
it so much easier to kind of 
build and do the right thing or 

525
00:31:06,200 --> 00:31:08,240
have a smaller risk of building 
the wrong thing. 

526
00:31:08,240 --> 00:31:09,680
It's all about risk management 
in the end. 

527
00:31:09,680 --> 00:31:11,000
It's all about trade-offs as 
well. 

528
00:31:11,600 --> 00:31:13,600
You mentioned one thing which I 
think is interesting and that's 

529
00:31:13,600 --> 00:31:15,560
the concept of tech debt within 
a product. 

530
00:31:16,080 --> 00:31:18,240
I came from a software 
engineering background with 

531
00:31:18,240 --> 00:31:21,200
regards to tech debt building 
things. 

532
00:31:21,200 --> 00:31:23,360
If it's too much, good. 
If it's too complex, is it worth

533
00:31:23,360 --> 00:31:25,360
it? 
With regards to actually solving

534
00:31:25,360 --> 00:31:27,000
the right problem? 
I would also be the person that 

535
00:31:27,000 --> 00:31:28,960
pushes back, so it naturally 
makes sense. 

536
00:31:29,280 --> 00:31:31,840
I wanted to try the product 
role, but I also felt like it 

537
00:31:31,840 --> 00:31:35,160
was my responsibility to have 
some discussion with regards to 

538
00:31:36,000 --> 00:31:37,920
is this going to be something we
build and throw away? 

539
00:31:37,920 --> 00:31:39,800
What is going to be tech debt 
for the long term? 

540
00:31:40,160 --> 00:31:44,520
I've played around with regards 
to building features and having 

541
00:31:44,520 --> 00:31:48,640
small part of tech debt in the 
same cycle let's say, or only 

542
00:31:48,640 --> 00:31:52,040
doing product and then doing a 
cycle of kind of cleanup. 

543
00:31:52,560 --> 00:31:54,000
I still don't know what works 
well. 

544
00:31:54,160 --> 00:31:57,560
In the end, I just decided this 
is also a team preference. 

545
00:31:57,560 --> 00:31:59,800
This is something I can align 
with with stakeholders. 

546
00:32:00,200 --> 00:32:03,400
I can always create clarity and 
communicate about it, but if 

547
00:32:03,400 --> 00:32:04,960
this is the team preference, 
then let's do it. 

548
00:32:05,040 --> 00:32:08,760
It gives people energy, it makes
people motivated, and I feel 

549
00:32:08,760 --> 00:32:11,160
like that's an under represented
statistic. 

550
00:32:11,160 --> 00:32:13,120
It's like developer happiness. 
Oh yeah. 

551
00:32:13,120 --> 00:32:15,520
If developers are happy, yeah, 
your product flies. 

552
00:32:15,520 --> 00:32:16,240
Yeah, that's true. 
That's. 

553
00:32:16,600 --> 00:32:17,680
True. 
How do you manage more of the 

554
00:32:17,680 --> 00:32:19,840
operational kind of tech debt 
related things from? 

555
00:32:20,000 --> 00:32:20,920
From our product. 
Angle. 

556
00:32:21,560 --> 00:32:27,840
Yeah, I, yeah, I think I in 
general, I believe my team. 

557
00:32:27,840 --> 00:32:32,640
So like we have this always I 
try to build this trust and have

558
00:32:32,640 --> 00:32:36,800
this like very clear, like I 
believe you. 

559
00:32:37,040 --> 00:32:41,600
So I really think that you can 
make this decision like better 

560
00:32:41,600 --> 00:32:43,320
than than me, than the product 
person. 

561
00:32:43,640 --> 00:32:46,760
But on the other hand, it is 
very important to understand the

562
00:32:46,760 --> 00:32:49,440
risks. 
Like, OK, we can like ship now 

563
00:32:49,480 --> 00:32:54,680
10 features, but it will come 
with the price of like one month

564
00:32:54,680 --> 00:32:57,360
of tech debt, let's say. 
Yeah. 

565
00:32:57,360 --> 00:33:00,440
And then like you decide, it's 
also can be something that like 

566
00:33:00,440 --> 00:33:03,280
you, you can have some external 
deadlines. 

567
00:33:03,280 --> 00:33:08,280
Let's say you have some like 
demo, you have some sales call 

568
00:33:08,280 --> 00:33:11,160
and like, yeah, you just need to
build something right now. 

569
00:33:12,360 --> 00:33:14,840
But then you need to be very 
clear with like your 

570
00:33:14,840 --> 00:33:19,160
stakeholders that like, OK, but 
then like 1-2 weeks, we will 

571
00:33:19,160 --> 00:33:22,560
just like clean it up. 
And then with the team, it is 

572
00:33:22,560 --> 00:33:26,240
also important. 
I I don't like when we as a team

573
00:33:26,240 --> 00:33:29,560
have something like for let's 
say 2 weeks only like cleaning 

574
00:33:29,560 --> 00:33:31,160
up the emails that we produced 
before. 

575
00:33:31,160 --> 00:33:33,800
Because like, also from your 
motivation, like what was your 

576
00:33:33,800 --> 00:33:35,480
two weeks? 
Yeah, I, I was doing nothing. 

577
00:33:35,520 --> 00:33:37,200
I, I was like cleaning up, which
is brooming. 

578
00:33:37,200 --> 00:33:40,280
Yeah, exactly. 
So I understand that like for 

579
00:33:40,280 --> 00:33:44,280
your motivation, like, yeah, 
it's, it's not a good one. 

580
00:33:44,280 --> 00:33:48,800
So I really like to distribute 
it in a way that, yeah, we have 

581
00:33:48,800 --> 00:33:53,960
like we are building things like
30% say of our week, we are 

582
00:33:53,960 --> 00:33:57,040
building something new. 
Then we do some tests we like, I

583
00:33:57,040 --> 00:34:01,000
don't know, fix bugs. 
And then we have this like tag 

584
00:34:01,000 --> 00:34:04,600
that that we also need to to 
deal with. 

585
00:34:05,160 --> 00:34:06,880
I think this is this is a good 
one. 

586
00:34:07,640 --> 00:34:11,239
But yeah, sometimes my team say,
yeah, let's just like build it 

587
00:34:11,239 --> 00:34:14,679
now. 
And then like all people of our 

588
00:34:14,679 --> 00:34:17,679
team will be, will be dealing 
with the tag that like if it is 

589
00:34:17,679 --> 00:34:22,080
your decision as a team and 
like, yeah, everyone is agree, 

590
00:34:22,199 --> 00:34:24,560
then yeah, let's do it. 
Absolutely, yeah. 

591
00:34:24,960 --> 00:34:28,040
I mentioned developer happiness 
a bit before, yeah. 

592
00:34:28,040 --> 00:34:30,320
And I'm curious to hear what 
your perspective is on developer

593
00:34:30,320 --> 00:34:32,639
happiness or what what have you 
seen that makes developers just 

594
00:34:32,639 --> 00:34:36,480
really happy? 
Oh, I think it's, it depends on 

595
00:34:36,480 --> 00:34:41,639
people. 
But for like for teams that I 

596
00:34:41,639 --> 00:34:45,280
worked with, they are really 
happy when we make the 

597
00:34:45,840 --> 00:34:49,320
difference, when we create 
something that actually like 

598
00:34:50,280 --> 00:34:53,320
that is impactful and impactful.
Not in the way that like, I 

599
00:34:53,320 --> 00:34:55,560
don't know, we increase 
activation for 30%. 

600
00:34:56,199 --> 00:34:58,840
We might do it, but like, yeah, 
usually it takes time. 

601
00:34:59,400 --> 00:35:04,560
But yeah, we make inputs in 
terms of we adopted like, I 

602
00:35:04,560 --> 00:35:10,120
don't know, Co pilots or like we
produce something with like this

603
00:35:10,120 --> 00:35:15,480
new technology or we run AB 
tests and we already see 

604
00:35:15,480 --> 00:35:22,040
results. 
So it's yeah, it's just if you 

605
00:35:22,040 --> 00:35:25,520
can create this impact and 
that's why I like tag that is 

606
00:35:25,600 --> 00:35:28,800
very often is not impactful 
enough because like, yeah, you 

607
00:35:28,840 --> 00:35:30,240
you're not don't create 
anything. 

608
00:35:30,720 --> 00:35:35,960
But yes, I think that's for from
my previous experience when, 

609
00:35:37,280 --> 00:35:41,080
when you feel that like you're 
moving forward, I think that's 

610
00:35:41,080 --> 00:35:45,800
when you have a lot of just like
feeling that you stuck. 

611
00:35:45,920 --> 00:35:47,760
This is like the worst 
motivation. 

612
00:35:47,760 --> 00:35:53,640
Like then people really don't 
want to yeah, and just like go 

613
00:35:53,640 --> 00:35:56,920
to work, they don't want to 
produce new things, they don't 

614
00:35:56,920 --> 00:35:59,840
have any ideas and etcetera. 
So this is like the really 

615
00:35:59,840 --> 00:36:03,480
something that you should avoid 
this like feelingness that you 

616
00:36:03,480 --> 00:36:08,400
stuck and you don't want and you
don't need you, you cannot like 

617
00:36:08,400 --> 00:36:10,720
move forward. 
So this is also very important 

618
00:36:10,720 --> 00:36:13,560
as APM to like sense this 
feeling. 

619
00:36:14,280 --> 00:36:17,320
Sometimes it's really strange, 
like some like, I don't know, 

620
00:36:17,320 --> 00:36:20,440
you're waiting for, I don't 
know, approve from someone. 

621
00:36:20,760 --> 00:36:23,920
So you as APM can just go to 
other PM and like really ask, 

622
00:36:23,960 --> 00:36:26,640
Yeah, but very kind. 
Yeah. 

623
00:36:26,920 --> 00:36:31,120
But on the other hand, like, 
yeah, just like this feeling of 

624
00:36:31,800 --> 00:36:33,840
are we going to the right 
direction? 

625
00:36:33,880 --> 00:36:36,600
Are we moving forward? 
Are we like getting closer? 

626
00:36:37,000 --> 00:36:40,240
It is really important. 
And I think for like engineers, 

627
00:36:40,240 --> 00:36:45,480
this is something that build 
their happiness and like this 

628
00:36:45,880 --> 00:36:50,320
feeling that I actually make the
difference maybe like it is not 

629
00:36:50,320 --> 00:36:54,640
a new product that like everyone
is happy about right now, but 

630
00:36:54,640 --> 00:36:56,640
this is something that I 
created. 

631
00:36:57,280 --> 00:37:00,440
Yeah, it's the, it's still a a 
purpose kind of feeling the 

632
00:37:00,640 --> 00:37:01,960
product is very much involved 
in. 

633
00:37:01,960 --> 00:37:06,520
That and I think This is why it 
is also important for, for APM 

634
00:37:06,600 --> 00:37:12,680
to create this like clarity for 
strategy and like to, to build 

635
00:37:12,680 --> 00:37:15,080
this connection between 
engineers, between your team and

636
00:37:15,080 --> 00:37:18,560
the like business and like the 
high level vision why we are 

637
00:37:18,560 --> 00:37:21,920
doing this. 
And I remember one of my 

638
00:37:21,920 --> 00:37:27,440
engineers, he asked me at some 
point, like, if I now go to my 

639
00:37:27,440 --> 00:37:30,000
team and ask them, what is our 
vision? 

640
00:37:30,000 --> 00:37:32,520
Can they answer? 
And back then I realized that 

641
00:37:32,520 --> 00:37:36,440
like, yeah, they cannot. 
And then I spent a lot of time 

642
00:37:36,440 --> 00:37:39,400
to just like build it with them 
together. 

643
00:37:39,400 --> 00:37:42,560
So it was like our team vision 
that was Co created together 

644
00:37:42,560 --> 00:37:44,920
with engineers. 
And then at some point I 

645
00:37:44,920 --> 00:37:48,640
remember I was just like asking 
my team, yeah, So what are we 

646
00:37:48,640 --> 00:37:50,480
building? 
And they were like, yeah, we're 

647
00:37:50,480 --> 00:37:54,120
empowering like and it was 
really cool because yeah, they 

648
00:37:54,120 --> 00:37:57,080
just found this like Bologna and
also like they Co created 

649
00:37:57,080 --> 00:38:00,240
together with me. 
So it was like also their 

650
00:38:00,960 --> 00:38:03,280
creation. 
So they felt very deep 

651
00:38:03,280 --> 00:38:07,800
connection with that. 
This is a skill for me that can 

652
00:38:07,800 --> 00:38:11,520
be really, really beneficial or 
it can be if you don't execute 

653
00:38:11,520 --> 00:38:15,240
it properly, it can really just 
make a team disconnect because 

654
00:38:15,240 --> 00:38:18,760
if you have spend time on a 
purpose and another person comes

655
00:38:18,760 --> 00:38:21,800
in and we're doing this purpose 
session again, you'll feel lost.

656
00:38:22,280 --> 00:38:24,480
I feel like where it works 
really well is where people 

657
00:38:24,480 --> 00:38:27,320
indeed feel connected to it and 
they can act and execute upon 

658
00:38:27,320 --> 00:38:29,480
it, right? 
There's a risk with regards to 

659
00:38:29,480 --> 00:38:32,320
kind of this experimentation 
culture that we have now where 

660
00:38:32,320 --> 00:38:34,160
people don't feel this 
fulfilment because you didn't 

661
00:38:34,160 --> 00:38:36,760
experiment and it fails. 
You can experiment and it fails 

662
00:38:36,800 --> 00:38:39,960
and you, you want the success. 
Communication is everything. 

663
00:38:40,320 --> 00:38:44,120
So if you see failure as also 
progress, then that can be 

664
00:38:44,120 --> 00:38:46,600
motivating for people because 
we're getting closer and our 

665
00:38:46,600 --> 00:38:50,120
experiments are becoming better 
and better and we are getting 

666
00:38:50,120 --> 00:38:52,720
there. 
But I feel like communication 

667
00:38:52,720 --> 00:38:54,760
and clarity, these 
responsibilities as a product, 

668
00:38:54,760 --> 00:38:56,880
they are now more valuable than 
ever. 

669
00:38:56,960 --> 00:38:59,760
Yeah, with regards to kind of 
how a product team functions and

670
00:38:59,760 --> 00:39:01,840
executes. 
Yeah, especially with all the 

671
00:39:01,840 --> 00:39:04,040
information that we have. 
Yeah, like all the Slack 

672
00:39:04,040 --> 00:39:04,760
channels. 
Yeah. 

673
00:39:04,840 --> 00:39:10,800
It's just, like so easy to fly 
away and like don't just out of 

674
00:39:10,800 --> 00:39:13,880
the sense of where we are, what 
are we building? 

675
00:39:13,880 --> 00:39:15,560
What are we doing? 
Yeah, yeah. 

676
00:39:15,800 --> 00:39:19,880
And I think it's in, in every 
role that I've done for me, 

677
00:39:19,880 --> 00:39:24,280
there's a challenge of tunnel 
vision because there's more and 

678
00:39:24,280 --> 00:39:27,840
more responsibilities going to 
engineers, but also product, I 

679
00:39:27,840 --> 00:39:31,840
think user research, data and 
AI, those are all kind of skills

680
00:39:31,840 --> 00:39:35,520
where it's becoming very broad, 
which means that you only have a

681
00:39:35,520 --> 00:39:38,160
finite amount of time. 
You focus on this one thing. 

682
00:39:38,440 --> 00:39:41,440
And the fact that you focus is 
good because then focus brings 

683
00:39:41,440 --> 00:39:44,120
depth and it brings clarity with
regards to that specific point. 

684
00:39:44,480 --> 00:39:46,920
But you have all these other 
things and you might be tunnel 

685
00:39:46,920 --> 00:39:49,720
visioned. 
If I focus on specifically the 

686
00:39:49,720 --> 00:39:52,880
operations of my team, I might 
disregard if people are actually

687
00:39:52,880 --> 00:39:55,560
happy or I might disregard for 
going in the right direction. 

688
00:39:55,560 --> 00:39:58,360
If I focus are we going in the 
right direction, I might 

689
00:39:58,360 --> 00:40:00,440
disregard indeed kind of the 
process things. 

690
00:40:00,440 --> 00:40:03,800
And it really helps me with 
regards to the total 

691
00:40:03,800 --> 00:40:07,200
responsibilities that I have in 
asking for feedback because 

692
00:40:07,200 --> 00:40:10,640
people bring their perspective 
and they also have a focus on 

693
00:40:10,640 --> 00:40:12,680
one thing. 
We delivered products and 

694
00:40:12,680 --> 00:40:14,880
product after product. 
And the feedback that I got was 

695
00:40:15,080 --> 00:40:17,760
we didn't fix up this tech debt 
and I could make the decision 

696
00:40:17,760 --> 00:40:20,280
on. 
Was that a purposeful decision 

697
00:40:20,520 --> 00:40:22,600
or did I disregard that? 
Did I miss that? 

698
00:40:22,600 --> 00:40:25,600
And for me, that's incredibly 
valuable with regards to product

699
00:40:26,120 --> 00:40:28,320
and growth. 
How do you handle feedback? 

700
00:40:28,320 --> 00:40:29,880
Do you have like a a specific 
process? 

701
00:40:29,880 --> 00:40:33,200
Is that on the fly? 
Is it more as you go? 

702
00:40:33,200 --> 00:40:35,080
Yeah, what kind of feedback are 
you talking about? 

703
00:40:35,360 --> 00:40:39,840
Like I think it's both feedback 
for you in a specific product 

704
00:40:39,840 --> 00:40:43,600
role you within a team, but also
feedback with regards to what 

705
00:40:43,600 --> 00:40:45,080
have we done in the last few 
weeks. 

706
00:40:46,080 --> 00:40:53,560
Yeah, I think it is like, still 
it is very like I feel very 

707
00:40:53,560 --> 00:40:57,600
vulnerable when I got feedback. 
Like it's like me as a person, 

708
00:40:57,600 --> 00:41:00,560
like I'm a human being. 
So this is something that I 

709
00:41:00,560 --> 00:41:04,240
really work upon. 
And yeah, I think it is 

710
00:41:04,240 --> 00:41:11,000
important to have this like, 
very open relationship with your

711
00:41:11,000 --> 00:41:16,240
team and also like this kind of 
ask for feedback that is like, 

712
00:41:16,240 --> 00:41:19,400
not, yeah. 
For example, I really appreciate

713
00:41:19,400 --> 00:41:23,480
when people praise me because, 
like, you know, usually you 

714
00:41:23,480 --> 00:41:25,440
feedback when something goes 
really bad. 

715
00:41:25,440 --> 00:41:27,360
Yeah. 
And then you end up with like, 

716
00:41:27,360 --> 00:41:30,280
thinking, OK, why? 
Why I get only like this 

717
00:41:30,280 --> 00:41:32,120
feedback that like why I need to
improve. 

718
00:41:32,720 --> 00:41:36,480
So I think it is very important 
to actually like have give 

719
00:41:36,640 --> 00:41:39,400
feedback about something that 
people do really good. 

720
00:41:39,400 --> 00:41:43,000
Like I really like that. 
Like one of my engineers, she 

721
00:41:44,080 --> 00:41:47,760
she had really tight deadline. 
So what she did, she did 

722
00:41:47,760 --> 00:41:51,560
generated some code with like a 
compiled and yeah, it it's all 

723
00:41:51,560 --> 00:41:55,240
the problem and no one ever done
it to the team before. 

724
00:41:55,240 --> 00:41:59,000
So it was really cool. 
And like, we make the whole big 

725
00:41:59,000 --> 00:42:02,280
deal out of this because, yeah, 
let's show other people that 

726
00:42:02,280 --> 00:42:04,040
like this, this can actually be 
done. 

727
00:42:04,040 --> 00:42:06,360
So this is actually really cool.
Yeah. 

728
00:42:06,360 --> 00:42:10,080
But of course, like when you got
feedback that something is not 

729
00:42:10,080 --> 00:42:14,120
working well, this is like this 
is your moment of reflection. 

730
00:42:14,640 --> 00:42:17,720
But I think it is important to 
be in this like gross mindset 

731
00:42:17,720 --> 00:42:20,960
that first when you get this 
feedback, it means that there is

732
00:42:20,960 --> 00:42:24,160
a gross opportunity. 
It's not that like something is 

733
00:42:24,160 --> 00:42:27,880
bad in you. 
No, it's like the opportunity 

734
00:42:27,880 --> 00:42:30,560
for you to grow and the same for
your product. 

735
00:42:30,920 --> 00:42:34,960
Like it's really cool for you as
a product when like you have 

736
00:42:34,960 --> 00:42:37,480
this, I don't know, like 
usability session and you see 

737
00:42:37,480 --> 00:42:40,520
that everyone nailed it. 
But honestly, like it never 

738
00:42:40,520 --> 00:42:44,400
happened that way. 
So every every time for us, you 

739
00:42:44,400 --> 00:42:48,280
have like people like you think 
that they will get it. 

740
00:42:48,280 --> 00:42:50,880
They don't understand like this 
button, they like don't 

741
00:42:50,880 --> 00:42:54,200
understand where to go. 
They don't see the point of like

742
00:42:54,200 --> 00:42:56,880
this flow and etcetera. 
And of course, this is a 

743
00:42:56,880 --> 00:42:59,400
frustration. 
This is like normal because like

744
00:42:59,400 --> 00:43:03,200
you put your soul in this to to 
build it and like it it, it 

745
00:43:03,200 --> 00:43:06,000
didn't work out. 
But on the other hand, you try 

746
00:43:06,000 --> 00:43:08,320
it and now you understand a bit 
better. 

747
00:43:08,320 --> 00:43:10,400
So like your next attempt will 
be better. 

748
00:43:10,640 --> 00:43:14,280
So I want and like I tried to 
think about it in the same way 

749
00:43:14,520 --> 00:43:18,320
product or your like personal 
one that this is something that 

750
00:43:18,320 --> 00:43:22,520
like we build with our best 
assumption. 

751
00:43:22,840 --> 00:43:24,960
We act with our best 
assumptions. 

752
00:43:24,960 --> 00:43:28,520
It's very rare when like people 
do things because like they want

753
00:43:28,520 --> 00:43:32,040
to sure to know they also have 
like some good intention in in 

754
00:43:32,040 --> 00:43:34,320
their mind. 
But like it didn't work out. 

755
00:43:34,320 --> 00:43:39,560
OK, Now we know that like this 
way it it doesn't let's try 

756
00:43:39,560 --> 00:43:45,360
something new and for that also 
like how try you also can have 

757
00:43:45,360 --> 00:43:48,440
your like collaborators you can 
ask for feedback, you can ask 

758
00:43:48,440 --> 00:43:52,200
for help and this is fine like 
asking for help. 

759
00:43:52,240 --> 00:43:57,360
This is something that like I 
also one of my lessons is asking

760
00:43:57,360 --> 00:43:59,560
for help is actually very brave 
thing to do. 

761
00:43:59,560 --> 00:44:01,280
It's not that like, I don't 
know. 

762
00:44:01,280 --> 00:44:05,560
I'm so I've been in product for 
so long, so I don't I know 

763
00:44:05,560 --> 00:44:08,200
everything and like, I don't 
need to ask for help anymore. 

764
00:44:08,400 --> 00:44:10,440
No, you still do, especially 
now. 

765
00:44:10,920 --> 00:44:16,240
So yeah, it's it's the same for 
for your product, for your team 

766
00:44:16,240 --> 00:44:18,880
dynamic, even like for for me as
a parent. 

767
00:44:20,000 --> 00:44:24,120
Yeah, you try something with 
like your best guess, with your 

768
00:44:24,120 --> 00:44:26,640
best intention. 
It doesn't work. 

769
00:44:26,680 --> 00:44:30,160
OK, we reflect on this, we move 
forward. 

770
00:44:30,280 --> 00:44:33,120
Yeah, of course sometimes you 
reflect on something you 

771
00:44:33,120 --> 00:44:35,040
understand. 
Yeah, maybe just like doesn't 

772
00:44:35,040 --> 00:44:36,360
doesn't make sense to even 
continue. 

773
00:44:36,640 --> 00:44:39,160
It's also important to to to 
mention. 

774
00:44:39,600 --> 00:44:43,640
But yeah, just try it out. 
It's like experimentation. 

775
00:44:43,840 --> 00:44:45,880
The whole life is 
experimentation. 

776
00:44:45,960 --> 00:44:47,800
So we we don't know. 
Yeah, yeah. 

777
00:44:48,000 --> 00:44:50,840
And and continue. 
Have you had that experience, 

778
00:44:50,960 --> 00:44:53,160
the last one that you mentioned 
where you you reflected and you 

779
00:44:53,160 --> 00:44:55,880
said, OK, maybe this thing that 
I'm building, maybe it's not 

780
00:44:55,880 --> 00:44:57,640
actually solving the problem 
that I want it to be? 

781
00:44:58,520 --> 00:45:03,440
Yeah, I had once, I mean, like, 
of course not once, but like I 

782
00:45:03,440 --> 00:45:07,720
think one time that was 
extremely painful for me because

783
00:45:07,720 --> 00:45:13,840
it was very cool product and it 
was a lot of resources, like a 

784
00:45:13,840 --> 00:45:20,240
lot of resources like the whole 
team and yeah. 

785
00:45:20,240 --> 00:45:24,880
And at some point it's yeah, we 
just miss the the time. 

786
00:45:24,880 --> 00:45:29,920
So it, it was like the set of, 
let's say events, different 

787
00:45:29,920 --> 00:45:33,920
decisions and etcetera. 
And like the market that the 

788
00:45:33,920 --> 00:45:36,360
thing that we were building in 
the beginning just like at some 

789
00:45:36,360 --> 00:45:38,160
point didn't make sense. 
Yeah. 

790
00:45:38,240 --> 00:45:43,960
So it is very hard, especially 
when you're like very near the 

791
00:45:43,960 --> 00:45:45,600
end you. 
Put everything into this. 

792
00:45:45,600 --> 00:45:50,920
Yeah, exactly, exactly. 
And also like if you reflect on 

793
00:45:50,920 --> 00:45:54,360
like, OK, like what what my 
likes three months were look 

794
00:45:54,360 --> 00:45:57,800
like I was building this and now
this is like this big product 

795
00:45:57,800 --> 00:46:00,040
that like everyone is happy 
about and you don't have this 

796
00:46:00,040 --> 00:46:02,120
story. 
Of course it is frustrated. 

797
00:46:02,120 --> 00:46:07,200
But on the other hand, it is 
much better to stop at some 

798
00:46:07,200 --> 00:46:10,560
point when you understand that 
like, this is not what we need 

799
00:46:11,240 --> 00:46:13,880
and refocus. 
It is extremely painful, 

800
00:46:13,880 --> 00:46:18,480
extremely hard. 
But this is so cool to to do it 

801
00:46:18,600 --> 00:46:24,000
and to have this like courage to
to stop it and move on to to 

802
00:46:24,000 --> 00:46:26,520
something else. 
Yeah, for me, that's, it's a bit

803
00:46:26,520 --> 00:46:29,360
of a paradox, right? 
Because you want to care about 

804
00:46:29,360 --> 00:46:31,200
what you're building, you want 
to care about your users. 

805
00:46:31,200 --> 00:46:34,520
But then if there's so much 
information, data or user 

806
00:46:34,520 --> 00:46:36,760
feedback that says that what 
you're building is just not, 

807
00:46:36,760 --> 00:46:40,080
it's losing its purpose, then 
you can push, and you can push 

808
00:46:40,080 --> 00:46:42,880
as hard as you can. 
And at some point, yeah, you 

809
00:46:42,880 --> 00:46:44,840
might just have to accept that 
it's just done. 

810
00:46:45,000 --> 00:46:50,840
I also feel I also saw this case
when like you build something 

811
00:46:50,960 --> 00:46:54,080
you already understand that like
it doesn't work but you still 

812
00:46:54,080 --> 00:46:56,680
can create the story inside the 
company. 

813
00:46:57,040 --> 00:47:01,600
You can like find the numbers 
that will show some progress. 

814
00:47:01,600 --> 00:47:04,480
Yeah, very specific, yeah. 
You still can find the quotes 

815
00:47:04,480 --> 00:47:07,880
from customers, like from your 
alpha users that that will show 

816
00:47:07,880 --> 00:47:12,120
the value. 
But like, honestly, does it 

817
00:47:12,160 --> 00:47:14,800
actually make sense? 
Like doesn't create an impact. 

818
00:47:15,080 --> 00:47:18,000
Yeah, no, yeah. 
I feel like then it kind of hits

819
00:47:18,000 --> 00:47:19,560
your integrity. 
You're just window dressing at 

820
00:47:19,560 --> 00:47:21,640
this point. 
But yeah, it might be. 

821
00:47:22,080 --> 00:47:25,160
I like that you mentioned that 
people that are sometimes doing 

822
00:47:25,160 --> 00:47:27,480
something that you don't 
understand, it doesn't come from

823
00:47:27,480 --> 00:47:29,600
a bad place. 
Yeah, I've rarely seen it come 

824
00:47:29,600 --> 00:47:31,840
from a bad place. 
So even there where someone 

825
00:47:31,840 --> 00:47:34,760
might be window dressing, they 
might really just believe in 

826
00:47:34,760 --> 00:47:37,800
only those specific numbers, 
filter out everything that they 

827
00:47:37,800 --> 00:47:40,960
think is noise but actually 
reality, and then still come in 

828
00:47:40,960 --> 00:47:44,120
from kind of their perspective. 
I say this a lot on the show. 

829
00:47:44,120 --> 00:47:46,440
I'm very naive. 
So that also means that what 

830
00:47:46,440 --> 00:47:48,640
people tell me, I believe, I 
don't believe. 

831
00:47:48,640 --> 00:47:50,400
They go behind my back and they 
do other things. 

832
00:47:50,400 --> 00:47:53,480
It's just the way that I am and 
it makes some things easier and 

833
00:47:53,480 --> 00:47:55,600
sometimes it surprises me when 
things are otherwise. 

834
00:47:55,680 --> 00:47:57,760
That's life as. 
Well, yeah, but I realize that 

835
00:47:57,960 --> 00:48:03,040
it is easier to have this belief
than the other way around when 

836
00:48:03,040 --> 00:48:05,760
you think that. 
Yeah, everyone has like other 

837
00:48:05,760 --> 00:48:09,000
agenda. 
So yeah, I I am also like this, 

838
00:48:09,000 --> 00:48:11,080
this kind of believer. 
Yeah, yeah, yeah. 

839
00:48:11,360 --> 00:48:14,200
To round off, there's a lot of 
people listening, I think mainly

840
00:48:14,200 --> 00:48:15,880
software engineers, but also 
product people. 

841
00:48:16,240 --> 00:48:18,680
There's a lot of things 
accelerating products with 

842
00:48:18,680 --> 00:48:21,240
regards to AI features or AI 
tooling with regards to 

843
00:48:21,240 --> 00:48:23,640
productivity. 
If there if there's one piece of

844
00:48:23,640 --> 00:48:26,600
advice that you can lead people 
off with, either from a product 

845
00:48:26,600 --> 00:48:28,560
sense or more from an 
engineering mindset, from your 

846
00:48:28,560 --> 00:48:35,200
experience, what would that be? 
It's to be curious and not 

847
00:48:35,200 --> 00:48:38,280
afraid to experiment because 
especially right now, like 

848
00:48:38,320 --> 00:48:41,840
honestly there is like no rules 
on how things will go. 

849
00:48:42,160 --> 00:48:44,760
Like everything is changing 
every week. 

850
00:48:44,960 --> 00:48:47,320
Like we don't know what will 
happen in one year, 2 years. 

851
00:48:47,320 --> 00:48:51,200
We don't know what happened like
in I don't know like next next 

852
00:48:51,200 --> 00:48:54,760
month. 
So don't afraid to experiment 

853
00:48:54,960 --> 00:48:58,160
and just try it out. 
Use it. 

854
00:48:58,960 --> 00:49:02,560
If it works, cool. 
Just integrate it to a workflow,

855
00:49:02,880 --> 00:49:05,960
integrate it to a life. 
If it doesn't, it's also good 

856
00:49:06,000 --> 00:49:07,760
learning. 
Then you know what? 

857
00:49:07,840 --> 00:49:10,280
Like what doesn't work, how you 
should not do. 

858
00:49:10,600 --> 00:49:14,160
And then move on and continue 
because, yeah, now is the time. 

859
00:49:14,800 --> 00:49:17,520
Yeah, we'll run off here then. 
Thank you so much for listening.

860
00:49:17,640 --> 00:49:18,680
We'll see you on the next one.
