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Hi everyone, my name is Patrick 
Akeel and joining me today is 

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Maximiliano Neostat, CTO and Co 
founder of Polar Steps. 

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If you haven't heard about it 
and if you're a traveller, 

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download Polar Steps. 
It has over 50 million users, 

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more than a billion images and 
it's really cool to track your 

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itinerary for today. 
We talk about how it originated 

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from an idea to the scale that 
it is now, how they do business 

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and much, much more. 
So enjoy. 

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A couple of decades ago, one of 
the founders, we are 4/4 Co 

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founders, one of them Nick, he, 
he's a fanatic traveller, quite 

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an adventurous traveller. 
And one time he was crossing the

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Atlantic on a sailboat. 
And then he wanted his friends 

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and family to be able to follow 
him and know where he was when 

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he was in the middle of the 
ocean. 

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And this was before social 
media, before smartphone, so 

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there were only websites where 
you could see stuff, you know, 

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on websites. 
And he, he brought a satellite 

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phone and AGPS device on his 
sailboat. 

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He would get the calling from 
the GPS device and through the 

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satellite phone, send a message 
to a several he set up here in 

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the Netherlands. 
And then through some web app 

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that he built, his location 
would be plotted on the map live

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so people were able to see where
he was in the middle of the 

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ocean at any point in time. 
This was 2005 or something like 

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that. 
Incredible. 

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So yeah. 
And that's, you know, when dad 

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was out there, all of his 
friends and family were really 

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excited about that. 
It even became like kind of a 

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bio thing within their small 
town in the in the east of the 

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Netherlands. 
And you know, after that 

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success, then he he always had 
it in the back of his head to 

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maybe do something, build the 
product out of this prototype 

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that he built for himself. 
Yeah, many many years later 

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things came together and him 
together with me, Kun and Jo who

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are the two our Co founders, we 
got together and started 

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building this for for everyone, 
for every traveller that wants 

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to use it. 
That's amazing. 

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He came to you and the other 
guys and then what did you do? 

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Did you make this kind of into a
side hustle on top of your 

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regular job or did you all 
decide that we're going to do 

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this full time or? 
Yeah, so he so he he was working

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already with job. 
They had a concepting company 

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and Kun one of their Co founders
also knew Job and so they they 

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knew each other all three of 
them from a long time ago. 

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And I knew Kun through the the 
work at hives. 

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And yeah, at that moment we 
things came together. 

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It's like different 
circumstances that that came 

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together. 
The details are not really 

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relevant for this conversation. 
And we said, yeah, let's try to 

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build this. 
And we started as a side hustle 

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building it, you know, first on,
you know, off work hours and 

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then just working less in our 
normal jobs and then spending 

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more time with polar steps. 
And then eventually we got our 

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first small investment and that 
allowed us to really spend more 

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and more time with it. 
And eventually we we went to 

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full time dedicated to building 
the product and then we went 

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live in March 2015 and that's 
when everything started 

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basically. 
Nice. 

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When you went live, was it still
the four of you? 

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So I'm assuming all of you kind 
of full time making this into a 

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main thing. 
You hadn't hired anyone yet 

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before going live yet. 
So we we did hire someone, a 

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front end engineer, to help me 
build the tech side of things. 

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The other three founders are 
more product and design and 

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creative. 
So yeah, Paco was with me. 

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I was building the back end and 
the iOS app and he was building 

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the front end and he's still 
with us. 

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He's our lead front end 
engineer. 

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That's really cool that he's 
still there. 

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Yeah. 
It's been like 25/20/15 as a 

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release and kind of 2005 as an 
idea and a concept. 

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That is incredible. 
Yeah. 

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Yeah. 
How is it for you then building 

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this thing and being responsible
for the thing kind of on your 

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own for a long time before that 
other person came in? 

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Yeah, yeah. 
It was of course a lot of fun 

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because the thing that also gave
us a lot of energy and and push 

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to drive things forward was that
we are all four of us that Co 

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founders really fanatic 
travellers. 

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We love travelling and building 
a travel product also that is B 

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to C We're not building a SAS 
platform for you know OTAs, 

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online travel agencies. 
We're just building a product 

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that all travellers can use. 
That was really energizing and 

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really exciting. 
So that was a lot of fun to to 

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build that. 
So yeah, that first part, that 

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was really exciting to just be 
on the on the tech side of 

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things, you know, getting my 
hands dirty into making this a 

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thing out of out of thin air. 
Yeah. 

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And then the growth came and 
then my role started to change 

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into different type of 
responsibilities. 

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But that first part was really 
exciting to just build something

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for the first time that in my 
career that was something that I

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would love to use, you know, 
something that I wanted to be 

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there that wasn't. 
And I was the 1 making it happen

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together with the team, right? 
So that was really exciting. 

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I can see that like that, the 
idea of finding your passion 

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outside of work and then also 
doing your work, which kind of 

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fulfills that passion gets you 
so much energy. 

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Probably. 
I'm very jealous. 

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I feel like that. 
I would wish that upon everyone 

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I know because that's like the 
perfect balance of work and and 

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also play, I would think. 
Yeah, yeah, absolutely. 

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Yeah, talk to me about this 
hiring process because these 

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first few people usually is what
I, I'm assuming are going to be 

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very key with regards to 
productivity and also energy 

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within the team. 
You're expanding kind of this 

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circle of people that you know 
with someone either through your

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network or I just a random 
person as well. 

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How was it hiring people and 
getting more people on board, 

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especially for the tech side? 
Yeah, Yeah. 

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It's a good question because 
it's something that I always 

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found really important when I 
was just part of our companies, 

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when I was part of a team and we
were expanding the team and we 

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needed to hire someone. 
I, I always gave a lot of 

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importance whenever I was part 
of that hiring process, not only

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to the tech side of things, but 
also to the people side of 

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things, is, is someone that is 
going to enrich the dynamics of 

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the team. 
And I brought that along to 

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product steps. 
And that's how I always wanted 

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to build the, the tech team. 
But also in general, the company

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were all very aligned in that, 
you know, giving a lot of 

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importance to the culture that 
we're building. 

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So we do put a lot of emphasis 
into that. 

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So if you look at the hiring 
process today, which is not very

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different to how it was at the 
beginning, we on the tech side, 

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of course there's a a technical 
interview, but then we have an 

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interview that is only about 
human values, where we speak for

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an hour about topics rated with 
what does this person value? 

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Is that enriching our values? 
Is it aligned with our values? 

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And we give a lot of importance 
to that. 

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And then the last step of the 
process. 

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And that was also the same back 
then. 

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It's a day at, we call it a day 
at the office where they come 

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and, and work on something 
together with the team. 

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And that, that is how you can 
see how people, you know, spend 

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their time when they're at work,
right? 

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Because you know, the, the 
bigger tech companies, the way 

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they interview or they used to 
interview was like, OK, I'm 

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going, we're going to drill you 
for five or six interviews. 

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We're going to bring you on site
and ask a lot of questions and 

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then you really don't see much 
of the person. 

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You see a lot of their ability 
to answer questions and their 

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knowledge, but not really of the
person on how are they going to 

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be in a team in a team dynamics.
So even from the beginning, we 

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would always spend a day with 
that person, whoever was a 

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candidate we thought was, you 
know, someone with potential at 

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the office working on a task 
that is related with with the 

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product. 
Before we zoom into kind of the 

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hiring process, how big is the 
engineering side of things 

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nowadays? 
So 10 year Fast forward, how big

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is engineering now? 
Yeah. 

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So we have about 35 engineering 
people in the team. 

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Yeah. 
We, we were a a smaller team a 

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couple of years ago and since 
the last couple of years we 

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started growing faster. 
So we have about double the size

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of the team in the last 12 to 18
months. 

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That's awesome. 
Yeah, Yeah. 

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And then so you mentioned kind 
of a more hard skill technical 

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interview than a one hour. 
Can I call it? 

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Can I call it a culture fit or 
team fit kind? 

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Of conversation team. 
And values conversation. 

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And then it's actually like a 
day working together at the 

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office. 
Yeah, it's really cool. 

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Yeah. 
If someone makes it at that 

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stage, are they actually like 
through, through, or can you 

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still see in some of the 
collaboration where it doesn't 

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go well, where it doesn't make 
them a good hire? 

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No, no, no, it is also a skill 
based interview that they at the

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office, right? 
They're not coming to have fun. 

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So we, we also, it's actually 
the biggest part of the 

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technical side of things because
they work on an assignment that 

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we give them, but then they we 
try to make it interactive with 

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the team. 
So it is still like, of course 

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we are, we are excited about 
this person. 

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That's why we bring them and 
also why we ask for their time 

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because it is quite an 
investment to spend the full day

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at, you know, a company that you
don't even know if you're going 

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to get the job. 
But yeah, many of them don't 

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make it through for either of 
the two reasons, either the 

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technical side of things or the 
the team. 

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What have you learned then 
throughout that last step? 

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Because for me it's it's rare 
that I see people do that. 

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Like I had that here, but then 
it was like I had already gone 

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through an 8 hour assessment. 
So then it was more so meeting 

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the team and they would kind of 
do the final pass to see if 

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there's actually something that 
went wrong in the other parts of

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the organization, in the other 
parts of the interview steps. 

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But you're mentioning that this 
last part, it's not just let's 

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say a final check, but it's 
actually a big chunk of it. 

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What have you learned with 
regards to what goes well for 

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candidates that do well or what 
doesn't go well and how what is 

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that usually? 
Yeah. 

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I, I think, you know, one thing 
that happens very often is that 

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at the beginning of the session 
when we walk them through the 

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assessment, we say, hey, this 
assessment is much more than a 

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day worth of work. 
So it is, it should take you 

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more than one day to complete 
everything that is in here. 

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What we are assessing is your 
ability to make the right 

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decisions at every step of the 
way. 

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So whenever you make a decision,
Please note it down and just 

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explain it to us afterwards. 
And many times in the 

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unsuccessful cases, what 
happened was that someone would 

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either go full on, you know, 
making a lot of, let's say, you 

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know, hacky decisions to build 
this so that it works, or 

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someone that goes full on, on 
the over engineering something. 

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And I'm not really, you know, 
going back and thinking all that

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and, and, and and saying, hey, 
OK, what these people are 

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wanting to assess of me is my 
ability to make the right 

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choices given given the 
constraints and the and the 

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context. 
And yeah, people will just go 

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down the a rabbit hole and it's 
difficult for them to get out 

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even when we have checkpoints. 
We had a checkpoints throughout 

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the day to make sure that we can
then get them back on track. 

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And that's something that some 
people found difficult. 

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And that's something that we 
still quite haven't tackled how 

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to help people get out of that 
deadlock that they get into 

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because it happens often. 
It's part we also understand 

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it's for any of us, such a 
thing, it would make you 

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nervous. 
It's it's a high tension thing. 

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So that, that also doesn't help 
in the situation. 

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But that is one thing that, 
yeah, we understood that we 

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really need to make it clear and
make sure that we are on top of 

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people to make sure that they 
don't make decisions because 

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maybe they have the the 
abilities and the knowledge. 

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But because of that fright hall 
they go into, it's difficult to 

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to get out once they go in that 
direction. 

227
00:11:57,040 --> 00:11:59,920
Yeah, it's funny that that is 
the symptom that you see because

228
00:12:00,320 --> 00:12:03,760
I've been in many projects and I
usually also see people do that 

229
00:12:03,800 --> 00:12:05,920
like it was. 
Whereas very early on in my 

230
00:12:05,920 --> 00:12:09,680
career, it was feedback that I 
got where people said, OK, like 

231
00:12:09,680 --> 00:12:12,760
you learn and you grow. 
And it's also here in education,

232
00:12:12,760 --> 00:12:15,440
especially Dutch education, it's
like, yeah, you have a problem, 

233
00:12:15,600 --> 00:12:17,840
you dive into it and you try and
solve it yourself. 

234
00:12:18,160 --> 00:12:20,880
And I feel like in product teams
where there's deadlines, you're 

235
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working on business outcomes, 
time is kind of more finite. 

236
00:12:24,320 --> 00:12:26,360
So if you have a lot of 
assumptions and you're building 

237
00:12:26,360 --> 00:12:29,640
on top of that, then kind of 
this loop of feedback is not 

238
00:12:29,640 --> 00:12:31,920
going to be there. 
So then once you finally come 

239
00:12:31,920 --> 00:12:34,240
back up and you breathe and you 
show everything there, everyone 

240
00:12:34,240 --> 00:12:36,800
the results, it might be wrong 
and that's going to cycle you 

241
00:12:36,800 --> 00:12:39,320
don't want to get into. 
So the advice to me was always, 

242
00:12:39,560 --> 00:12:42,000
if you have assumptions, just 
check them and validate them 

243
00:12:42,000 --> 00:12:45,040
with your team. 
If you can do 2 hours of 

244
00:12:45,040 --> 00:12:48,040
research and you can figure out 
one problem, whereas you can ask

245
00:12:48,040 --> 00:12:50,320
a question and then it's done in
5 minutes, then definitely ask 

246
00:12:50,320 --> 00:12:52,520
that question because we want 
you to be effective. 

247
00:12:52,880 --> 00:12:55,480
Not just like it's 
understandable from a learning 

248
00:12:55,480 --> 00:12:57,400
process. 
It's also maybe kind of an ego 

249
00:12:57,400 --> 00:13:00,120
thing. 
You can probably dive into a lot

250
00:13:00,120 --> 00:13:02,160
of things and solve everything 
yourself, but it's not the most 

251
00:13:02,160 --> 00:13:03,960
effective. 
Yeah, yeah, absolutely. 

252
00:13:03,960 --> 00:13:05,920
That's spot on. 
I think that that is one thing 

253
00:13:05,920 --> 00:13:08,320
that happens. 
Like you, you feel like, OK, if 

254
00:13:08,320 --> 00:13:10,680
I ask questions, then people 
will think that I don't know. 

255
00:13:10,680 --> 00:13:12,840
And then that's why they just 
try to solve it themselves and 

256
00:13:12,840 --> 00:13:15,120
then they go down those those 
paths. 

257
00:13:15,320 --> 00:13:18,080
Yeah, yeah, yeah. 
I feel like for teams where 

258
00:13:18,080 --> 00:13:20,320
you're not a team but like 
you're a single engineer, you 

259
00:13:20,320 --> 00:13:21,920
need that, right? 
Because there's no one around 

260
00:13:21,920 --> 00:13:25,320
you where you can ask questions.
But if you have a team and then 

261
00:13:25,320 --> 00:13:28,320
you're working together towards 
outcomes, it's this kind of 

262
00:13:28,320 --> 00:13:30,800
togetherness that in the end 
makes a really good product. 

263
00:13:31,240 --> 00:13:33,680
I also wonder from your 
perspective, this interview 

264
00:13:33,680 --> 00:13:36,680
process, I feel like it's very 
much product oriented because 

265
00:13:36,680 --> 00:13:38,880
especially for consumers, 
there's a lot of assumptions you

266
00:13:38,880 --> 00:13:40,920
need to validate with your 
product people, with your fellow

267
00:13:40,920 --> 00:13:43,240
engineers. 
You need to be pragmatic but 

268
00:13:43,240 --> 00:13:44,760
also resilient towards the 
future. 

269
00:13:44,760 --> 00:13:46,840
Work with high quality, but also
the right quality. 

270
00:13:47,040 --> 00:13:48,680
Like there's a lot of stuff that
goes into it. 

271
00:13:49,200 --> 00:13:52,080
If I was building a system and I
was going to go in a satellite 

272
00:13:52,240 --> 00:13:53,920
that needs to work and that 
needs to work forever. 

273
00:13:53,920 --> 00:13:55,920
So then going into that nitty 
gritty and making sure 

274
00:13:55,920 --> 00:13:58,840
everything's there dotted the 
eyes is very different than 

275
00:13:58,840 --> 00:14:01,800
building an app for consumers. 
Is that also why you've tailor 

276
00:14:01,800 --> 00:14:03,920
made this interview for the way 
it is? 

277
00:14:04,520 --> 00:14:06,680
Yeah, absolutely. 
So the, the, the assignment is 

278
00:14:06,760 --> 00:14:10,680
very close to the type of work 
that they would actually do if 

279
00:14:10,680 --> 00:14:13,600
they would join us. 
So we do take that into account 

280
00:14:13,600 --> 00:14:16,200
that it is one of the things 
that we assess as well. 

281
00:14:16,200 --> 00:14:20,480
Like can you think with a 
problem mindset on and, and do 

282
00:14:20,480 --> 00:14:23,920
you understand that pragmatic 
balance between, you know, this 

283
00:14:23,920 --> 00:14:28,960
is OK if it's not a nine or A10,
it can be a 7 and we will make 

284
00:14:28,960 --> 00:14:32,520
it a nine or A10 as we iterate. 
But that's really important, 

285
00:14:32,600 --> 00:14:35,600
especially in in consumer 
businesses that you really just 

286
00:14:35,600 --> 00:14:38,520
need to put things in front of 
users as fast as you can. 

287
00:14:39,080 --> 00:14:42,640
The time to user value is really
important and that's more 

288
00:14:42,640 --> 00:14:45,880
important than just a stable 
system you you can improve on on

289
00:14:45,880 --> 00:14:48,680
the issues as you go. 
Yeah, let's talk about your role

290
00:14:48,680 --> 00:14:52,040
because you mentioned 10 years 
ago you were responsible for 

291
00:14:52,040 --> 00:14:54,320
with another person getting the 
app live up and running. 

292
00:14:54,640 --> 00:14:56,960
Now there's 35 people in 
engineering. 

293
00:14:57,280 --> 00:15:00,000
Are you still working hands on 
or how has your role evolved 

294
00:15:00,000 --> 00:15:05,800
throughout the years? 
Yeah, it's not hands on 

295
00:15:05,800 --> 00:15:09,840
definitely for for a while. 
Also some other things happen as

296
00:15:09,840 --> 00:15:13,360
we'll probably talk about that. 
That pulled me further away from

297
00:15:13,840 --> 00:15:20,080
from touching code. 
More recently. 

298
00:15:20,120 --> 00:15:23,880
I did get back to it a little 
bit on a specific project that 

299
00:15:23,880 --> 00:15:27,680
we worked on. 
But yeah, most of my time in in 

300
00:15:27,680 --> 00:15:31,640
the last five years, I've been 
on, on, on, let's say higher 

301
00:15:31,640 --> 00:15:35,440
technical topics or even 
leadership topics more than 

302
00:15:35,440 --> 00:15:37,440
anything else. 
Do you enjoy those parts as well

303
00:15:37,440 --> 00:15:38,840
or do you miss kind of the hands
on stuff? 

304
00:15:38,960 --> 00:15:42,640
Yeah, no, I do miss the hands on
stuff, but I also do enjoy 

305
00:15:42,640 --> 00:15:45,720
building, building the team and 
building their product and you 

306
00:15:45,720 --> 00:15:47,440
know, building towards our 
ambition. 

307
00:15:47,440 --> 00:15:49,280
That's that's really rewarding. 
As well. 

308
00:15:49,400 --> 00:15:52,120
Yeah, that makes sense. 
I saw and you and I spoke before

309
00:15:52,120 --> 00:15:54,680
the show as well that your role 
not just evolved, but also at 

310
00:15:54,680 --> 00:15:56,560
some point you became CEO of the
company. 

311
00:15:56,560 --> 00:16:00,400
So not just tech, but also 
business outcomes, investments. 

312
00:16:00,400 --> 00:16:02,640
I mean, this is just me naming a
bunch of assumptions, but I'm 

313
00:16:02,640 --> 00:16:05,360
assuming it's all of that kind 
of in this umbrella, at least 

314
00:16:05,360 --> 00:16:08,160
from a title perspective. 
How was that for you kind of 

315
00:16:08,360 --> 00:16:11,560
getting responsibility of the 
whole thing more so than tech? 

316
00:16:11,840 --> 00:16:14,840
Yeah, Yeah. 
It was quite the challenge. 

317
00:16:14,840 --> 00:16:18,320
Of course, in a way, you know 
that the four founders, up until

318
00:16:18,320 --> 00:16:21,920
that moment, we were all running
the company together. 

319
00:16:21,920 --> 00:16:25,880
We would have weekly meetings 
where Kunhu was the CEO until 

320
00:16:25,920 --> 00:16:31,360
20/21 when I took over. 
We were just running the company

321
00:16:31,360 --> 00:16:34,560
to her. 
So in a way it was a natural 

322
00:16:34,560 --> 00:16:38,120
step. 
But at the same time then I had 

323
00:16:38,120 --> 00:16:41,000
all the responsibilities that 
Kun was was having up until 

324
00:16:41,000 --> 00:16:43,440
then. 
So it meant like bringing along 

325
00:16:43,640 --> 00:16:46,680
an already full plate, many 
other things on top of it. 

326
00:16:46,680 --> 00:16:51,600
So it was quite challenging 
despite being in a way natural. 

327
00:16:54,160 --> 00:16:58,520
Yeah. 
But I I did manage to enjoy at 

328
00:16:58,520 --> 00:17:00,360
least a part of it. 
Yeah, yeah. 

329
00:17:00,640 --> 00:17:03,720
It's funny because that was 
also, I think during COVID, 

330
00:17:03,720 --> 00:17:06,160
right, Right. 
When that overlapped and during 

331
00:17:06,160 --> 00:17:09,319
COVID for travel company, it 
must have really sucked because 

332
00:17:09,319 --> 00:17:11,319
there's no travelling. 
Everything was in lockdown. 

333
00:17:11,319 --> 00:17:12,839
There were no people doing 
vacations. 

334
00:17:12,839 --> 00:17:15,800
I mean, a little bit here and 
there, but definitely not, not 

335
00:17:15,800 --> 00:17:17,440
with the rest of social media or
anything. 

336
00:17:17,720 --> 00:17:20,160
How was that moment with regards
to the company? 

337
00:17:20,160 --> 00:17:23,119
Also, you at the helm. 
Yeah, yeah, I know it was. 

338
00:17:23,400 --> 00:17:26,359
It was super tough. 
And that was also why I had to 

339
00:17:26,359 --> 00:17:28,480
step in. 
Part of the reasons why I 

340
00:17:28,480 --> 00:17:31,760
couldn't took a step back, 
personal reasons, but also all 

341
00:17:31,760 --> 00:17:34,920
the stress attached to running a
company, a travel company 

342
00:17:34,920 --> 00:17:39,840
through COVID times. 
So yeah, it was super tough. 

343
00:17:39,840 --> 00:17:44,920
You know, when COVID started in 
March 2020, we had the Christmas

344
00:17:44,920 --> 00:17:48,040
party in December 2019. 
We were doing so well. 

345
00:17:48,040 --> 00:17:50,800
Everything was going amazingly 
fine. 

346
00:17:51,320 --> 00:17:55,400
One of the other founders, Nick,
we were having just a chat and 

347
00:17:55,400 --> 00:17:58,400
he was telling me, yeah, you 
know, we we were talking about 

348
00:17:58,400 --> 00:18:01,800
our plans for a CSV fundraise 
and all our organic growth that 

349
00:18:01,800 --> 00:18:04,200
was, you know, tripling year 
over year. 

350
00:18:04,200 --> 00:18:09,440
Everything was dark green light.
And he, he told me, yeah, I 

351
00:18:09,440 --> 00:18:15,240
mean, what can go wrong? 
Famous last word, Yeah. 

352
00:18:15,320 --> 00:18:18,200
And then that happened, right? 
But because we were doing so 

353
00:18:18,200 --> 00:18:21,000
well as well as a company, not 
only financially but also 

354
00:18:21,000 --> 00:18:23,880
internally, we were super 
strong, a small team, but still 

355
00:18:23,880 --> 00:18:26,960
super strong. 
It also meant that a lot of 

356
00:18:26,960 --> 00:18:30,560
things were much easier and 
then, you know, cracks didn't 

357
00:18:30,560 --> 00:18:32,600
show, even though it was a very 
difficult time. 

358
00:18:34,760 --> 00:18:38,240
So we were managing to weather 
the storm quite well, but of 

359
00:18:38,240 --> 00:18:40,840
course, you know, we had big 
ambitions, big plans and all of 

360
00:18:40,840 --> 00:18:43,320
that had to be put on hold. 
So that was that was super 

361
00:18:43,320 --> 00:18:43,960
tough. 
Yeah. 

362
00:18:43,960 --> 00:18:47,240
The beauty for me is that like 
it's been put on hold, right. 

363
00:18:47,600 --> 00:18:50,840
It's interesting that if you 
were to have this company in an 

364
00:18:50,840 --> 00:18:53,120
inception and then everyone quit
their job and it wasn't even 

365
00:18:53,120 --> 00:18:55,680
live and then COVID happened, it
would have been the wrong time, 

366
00:18:55,680 --> 00:18:57,920
wrong place, and then everything
would have kind of fallen and 

367
00:18:57,920 --> 00:19:00,880
crashed likely. 
But because this already was up 

368
00:19:00,880 --> 00:19:02,760
and running and as you 
mentioned, you had like really 

369
00:19:02,760 --> 00:19:06,200
good strong fundamentals, I 
think we just put on hold and 

370
00:19:06,200 --> 00:19:09,400
then COVID pass and now here you
are like, I didn't look up any 

371
00:19:09,400 --> 00:19:11,880
of the statistics, but how many 
users are using the platform 

372
00:19:11,880 --> 00:19:14,000
nowadays? 
So right now we have over 

373
00:19:14,000 --> 00:19:16,320
15,000,000 registered users. 
That's. 

374
00:19:16,320 --> 00:19:18,040
Insane. 
Yeah, yeah. 

375
00:19:18,040 --> 00:19:20,200
And how many? 
Because people go on the 

376
00:19:20,200 --> 00:19:22,560
platform, they share their 
journeys and they usually upload

377
00:19:22,560 --> 00:19:25,040
imagery, right? 
So 15,000,000 users do you know 

378
00:19:25,040 --> 00:19:27,320
any how many images or like 
media? 

379
00:19:27,920 --> 00:19:30,480
Yeah, it's more than a billion, 
I think at. 

380
00:19:31,360 --> 00:19:32,560
This point that's that's 
incredible. 

381
00:19:33,200 --> 00:19:35,840
Wow, Congrats on all your 
success. 

382
00:19:35,840 --> 00:19:39,320
Honestly, that's really cool. 
Nowadays I see a lot of people 

383
00:19:39,320 --> 00:19:42,120
talking about kind of this 
startup culture, this hustle 

384
00:19:42,120 --> 00:19:45,280
culture that you wake up at six,
you basically are the most 

385
00:19:45,280 --> 00:19:48,320
effective version of you. 
What what is your opinion on 

386
00:19:48,320 --> 00:19:50,480
kind of the startup culture and 
this hustle culture? 

387
00:19:50,480 --> 00:19:52,120
And also, how do you run the 
company? 

388
00:19:52,480 --> 00:20:01,040
Yeah, I don't necessarily agree 
with the view that most of the 

389
00:20:01,040 --> 00:20:05,920
startup hustle culture voices go
up on LinkedIn and and and share

390
00:20:05,920 --> 00:20:08,720
and and talk about the 996 and 
all of that. 

391
00:20:10,400 --> 00:20:12,520
You hear that a lot, you know, 
also from investors. 

392
00:20:12,520 --> 00:20:17,120
We in commerce with investors, 
they also ask us directly, you 

393
00:20:17,160 --> 00:20:19,760
know, at what time do people 
normally leave the office? 

394
00:20:20,160 --> 00:20:22,440
And when we were hearing that 
question, I was thinking like. 

395
00:20:23,920 --> 00:20:26,080
Why does that matter from? 
Investors. 

396
00:20:26,120 --> 00:20:27,000
Oh yeah. 
OK. 

397
00:20:27,080 --> 00:20:32,800
Yeah, American investors, Yeah, 
I think you can build a 

398
00:20:32,800 --> 00:20:35,600
generational company. 
So a company that can define a 

399
00:20:35,600 --> 00:20:40,200
category without the 996 culture
996, you know, the 9:00 AM to 

400
00:20:40,200 --> 00:20:43,760
9:00 PM six days per for a week.
I don't really believe in that. 

401
00:20:43,760 --> 00:20:48,760
I think that just giving, you 
know, hiring ambitious people, 

402
00:20:48,760 --> 00:20:53,200
hiring people with common sense 
and, and the intention to 

403
00:20:53,720 --> 00:20:56,680
actually build what you're 
trying to build, giving them the

404
00:20:56,680 --> 00:21:00,200
space to do that, that is what 
you need to do. 

405
00:21:00,200 --> 00:21:03,040
And of course have a big 
ambition and, and, and stand 

406
00:21:03,040 --> 00:21:07,080
behind it and have crunch time 
when you need to, but then also 

407
00:21:07,080 --> 00:21:10,360
have times where things are 
more, more relaxed and people 

408
00:21:10,360 --> 00:21:13,880
can just do what they should be 
doing, but not, not really 

409
00:21:13,880 --> 00:21:17,800
pushing the limits constantly. 
It's fine to, as I said, you 

410
00:21:17,800 --> 00:21:20,880
know, go into crunch time. 
So for example, right now we, we

411
00:21:20,880 --> 00:21:23,240
just did our summer release 
where we launched a few 

412
00:21:23,240 --> 00:21:26,320
important features that are 
going to help travel us a lot 

413
00:21:26,320 --> 00:21:30,640
during the summer season. 
So we were quite busy for the 

414
00:21:30,640 --> 00:21:36,600
space of, you know, 5-6 weeks. 
And that was OK because then we 

415
00:21:36,600 --> 00:21:39,520
gave people, we will give people
the space after this release to 

416
00:21:39,520 --> 00:21:42,840
actually decompress and record 
the energy and then go back at 

417
00:21:42,840 --> 00:21:45,440
it later on. 
So I do think that, of course, 

418
00:21:45,440 --> 00:21:47,720
if you have big ambitions, you 
really have to be committed, 

419
00:21:47,920 --> 00:21:49,080
especially in the leadership 
team. 

420
00:21:49,080 --> 00:21:51,560
Then then it's a little bit more
difficult to say, yeah, I'm from

421
00:21:51,560 --> 00:21:53,320
9:00 to 5:00. 
That's not really the case if 

422
00:21:53,320 --> 00:21:56,880
you are the CTO, the CEO or the 
head of head of growth. 

423
00:21:59,200 --> 00:22:02,480
But for the individual 
contributors especially, then, 

424
00:22:02,480 --> 00:22:04,880
then it should be definitely 
doable to just build a 

425
00:22:04,880 --> 00:22:07,520
successful company where 
everyone is happy there. 

426
00:22:07,520 --> 00:22:10,960
There is proper work like 
violence, but still everyone is 

427
00:22:10,960 --> 00:22:13,600
very committed to succeeding in 
our mission. 

428
00:22:13,800 --> 00:22:16,520
Yeah, I like that a lot. 
I always wonder like how much 

429
00:22:16,520 --> 00:22:20,000
freedom is, is too much freedom?
Because from my perspective, I 

430
00:22:20,000 --> 00:22:23,840
like product and I think I have 
enough empathy to put myself in 

431
00:22:23,840 --> 00:22:25,600
the shoes of the user. 
Think about from a user 

432
00:22:25,600 --> 00:22:28,320
perspective. 
But then if there's no umbrella 

433
00:22:28,320 --> 00:22:31,040
and everyone does kind of 
freedom wise what they think is 

434
00:22:31,040 --> 00:22:33,400
best and in the end it's just 
anarchy because everyone kind of

435
00:22:33,400 --> 00:22:34,800
goes left and right and 
everywhere. 

436
00:22:35,120 --> 00:22:37,240
What? 
What process do you have and 

437
00:22:37,240 --> 00:22:39,000
what process do you not have on 
purpose? 

438
00:22:39,560 --> 00:22:40,680
Yeah, that's an interesting 
point. 

439
00:22:40,680 --> 00:22:46,880
And it's been one of the most, I
wouldn't say challenging, but 

440
00:22:47,040 --> 00:22:51,680
let's say interesting 
trajectories of the company, you

441
00:22:51,680 --> 00:22:55,440
know, upon we were quite a small
team for a very long time. 

442
00:22:55,440 --> 00:22:57,960
And it was, you know, it was 
just a team of, well, first it 

443
00:22:57,960 --> 00:23:00,400
was just the five of us then, 
then it was 10. 

444
00:23:00,400 --> 00:23:05,720
Then even when we were 2025, we 
all knew everything about our 

445
00:23:05,720 --> 00:23:07,880
poke run by what we're going to 
do. 

446
00:23:08,440 --> 00:23:10,320
Everyone spoke the same language
in a way. 

447
00:23:10,320 --> 00:23:14,680
But then as you start to grow, 
then that's not necessarily the 

448
00:23:14,680 --> 00:23:18,880
case anymore. 
And you don't want to be the one

449
00:23:19,680 --> 00:23:22,160
dictating everything. 
You want to be empowering. 

450
00:23:22,600 --> 00:23:25,400
But like you said, you cannot 
just be fully empowering and let

451
00:23:25,400 --> 00:23:28,760
everyone do whatever they want 
because we do have, you know, if

452
00:23:28,760 --> 00:23:30,680
you just hire someone, you 
cannot just empower them to 

453
00:23:30,680 --> 00:23:32,400
whatever they want because they 
don't have the context, they 

454
00:23:32,400 --> 00:23:34,840
don't have the notice that we 
have from building this for 

455
00:23:34,840 --> 00:23:40,400
years and years. 
So we went from, you know, being

456
00:23:40,640 --> 00:23:44,920
just a team that speaks the same
language to A-Team that now 

457
00:23:45,000 --> 00:23:48,320
needs to empower others, but 
needs to do that in a way where 

458
00:23:48,320 --> 00:23:51,000
there's a balance with also 
being able to share our 

459
00:23:51,000 --> 00:23:56,120
knowledge and, and let people 
take from that and learn from 

460
00:23:56,120 --> 00:24:00,240
that and use it in their own 
empowering directions, right? 

461
00:24:00,400 --> 00:24:02,800
In the, in the directions where 
we empower them to, to go. 

462
00:24:03,320 --> 00:24:05,120
So that's something that we're 
still figuring out because you 

463
00:24:05,120 --> 00:24:10,200
want to make yourself scalable. 
You are not scalable as a 

464
00:24:10,200 --> 00:24:11,800
person. 
So you want to make the process 

465
00:24:11,800 --> 00:24:18,040
scalable basically, right? 
And that's a difficult thing 

466
00:24:18,040 --> 00:24:22,840
because you need to pick the 
moments where you have to be 

467
00:24:22,840 --> 00:24:24,920
directed when things are going 
off track. 

468
00:24:25,240 --> 00:24:28,920
You have two choices. 
Either you let people continue 

469
00:24:28,920 --> 00:24:31,720
in a certain direction that you 
think that maybe it's not 

470
00:24:31,720 --> 00:24:34,480
aligned with with our goal, and 
then they would figure out 

471
00:24:34,480 --> 00:24:37,120
themselves when you hold them 
accountable to the outcomes. 

472
00:24:39,480 --> 00:24:42,960
Or you intervene and, and, and, 
and your director and say, Hey, 

473
00:24:42,960 --> 00:24:44,920
I think maybe we should go this 
other direction. 

474
00:24:45,760 --> 00:24:47,800
That's a really fine art. 
It's really difficult. 

475
00:24:47,880 --> 00:24:49,840
And sometimes you have to make 
choices for the sake of 

476
00:24:49,840 --> 00:24:53,400
efficiency because we don't have
an infinite team that can make 

477
00:24:53,400 --> 00:24:55,160
all the mistakes and constantly 
learn. 

478
00:24:56,280 --> 00:24:58,440
Sometimes you just have to put 
things in the right direction 

479
00:24:58,440 --> 00:25:01,320
and sometimes you have to 
actually let people go in 

480
00:25:01,320 --> 00:25:03,560
different directions because 
also sometimes you are surprised

481
00:25:03,560 --> 00:25:06,080
that actually your intuition was
not was not right. 

482
00:25:06,280 --> 00:25:09,960
Yeah, For me, it's really funny 
because I have this on a team 

483
00:25:09,960 --> 00:25:12,800
level, and then you have this 
more on an organization level 

484
00:25:12,800 --> 00:25:15,320
because you have more people, 
you have maybe even teams that 

485
00:25:15,320 --> 00:25:16,480
are going in a certain 
direction. 

486
00:25:16,880 --> 00:25:18,400
And for me, it would just be 
individuals. 

487
00:25:18,720 --> 00:25:21,360
And I like saying that, like, 
individuals can make mistakes, 

488
00:25:21,360 --> 00:25:23,760
and especially when they're, 
let's say, a little bit bigger 

489
00:25:23,760 --> 00:25:25,920
mistakes, they're not huge 
mistakes because those we 

490
00:25:25,920 --> 00:25:28,360
usually prevent. 
But when there's a big mistake, 

491
00:25:28,360 --> 00:25:30,760
it's also a really good learning
opportunity for someone. 

492
00:25:31,000 --> 00:25:33,280
Like, I know people that have 
such a high sense of 

493
00:25:33,280 --> 00:25:34,880
responsibility and 
accountability. 

494
00:25:35,200 --> 00:25:37,440
If something fucks up and they 
know they were responsible, I 

495
00:25:37,440 --> 00:25:39,560
don't have to say a thing 
because I know they're going to 

496
00:25:39,560 --> 00:25:41,880
make that mistake once and then 
never in their career will they 

497
00:25:41,880 --> 00:25:44,400
do it again because that's a 
really good learning moment. 

498
00:25:44,840 --> 00:25:47,200
And I can see the challenge from
an organizational perspective 

499
00:25:47,200 --> 00:25:50,240
because those teams and people 
are just amplified. 

500
00:25:50,520 --> 00:25:52,960
So it's really funny that it's 
still a balancing act even at 

501
00:25:52,960 --> 00:25:53,800
that level. 
Yeah. 

502
00:25:54,120 --> 00:25:59,200
Yeah, yeah, I and, you know, 
another of the common opinions 

503
00:25:59,200 --> 00:26:01,360
in the start of the House of War
is the founder mode. 

504
00:26:01,360 --> 00:26:04,040
You know, the the Paul Graham, I
don't know if you read it, the 

505
00:26:04,240 --> 00:26:07,720
the manifesto that he put out of
founder mode and all of that. 

506
00:26:08,640 --> 00:26:12,440
I also don't really believe in 
that because that's, you know, 

507
00:26:12,760 --> 00:26:16,600
if you, you should be hiring 
people that are smarter than you

508
00:26:16,760 --> 00:26:20,280
and, and you also need to learn 
from them and give them the 

509
00:26:20,280 --> 00:26:24,440
opportunity to also show you 
that there are different 

510
00:26:24,440 --> 00:26:27,280
directions to things that you 
might be living that might not 

511
00:26:27,280 --> 00:26:36,440
be the the right path. 
So the only way to be able to do

512
00:26:36,440 --> 00:26:39,440
that if you really empower them 
to go into those directions, 

513
00:26:39,440 --> 00:26:42,280
right. 
So that's, that's something that

514
00:26:43,600 --> 00:26:46,880
has also been a process for us 
as we are going and getting 

515
00:26:46,880 --> 00:26:49,520
people with different views and 
giving them the space to go in 

516
00:26:49,520 --> 00:26:51,640
different directions, then 
learning that actually, yeah, 

517
00:26:51,640 --> 00:26:54,720
that that's, that's something 
that we should learn from. 

518
00:26:56,760 --> 00:26:58,640
But also in in the culture, 
right? 

519
00:26:58,640 --> 00:27:04,200
Because in the purest version of
founder mode, then, then it's, I

520
00:27:04,200 --> 00:27:07,640
don't want to cite examples, but
there are examples where, yeah, 

521
00:27:07,640 --> 00:27:09,840
the founders are deciding 
everything. 

522
00:27:11,520 --> 00:27:14,440
But then what type of people are
part of, of such a team? 

523
00:27:14,440 --> 00:27:18,160
And, and how, how much can you 
grow and go into, into new 

524
00:27:18,160 --> 00:27:20,800
directions or realize your 
ambitions if it's only the 

525
00:27:20,800 --> 00:27:23,240
founders, the ones that are 
making all the decisions. 

526
00:27:25,240 --> 00:27:29,880
So, yeah, for us, it was really 
about, OK, let's make sure that 

527
00:27:29,880 --> 00:27:33,520
we hire well, that we hire 
people that that understand our 

528
00:27:33,520 --> 00:27:36,280
vision and then that can take 
that vision to the next level. 

529
00:27:36,800 --> 00:27:43,040
And in that way, then, then 
really good collaboration gets 

530
00:27:43,040 --> 00:27:47,840
born in a way, because you get 
new perspectives. 

531
00:27:47,840 --> 00:27:49,960
You know, we've been doing this 
for more than a decade. 

532
00:27:49,960 --> 00:27:54,120
So we have our, our own ideas 
and many times we are right, but

533
00:27:54,120 --> 00:27:55,880
many other times we, we're also 
wrong. 

534
00:27:55,880 --> 00:27:59,000
And it's good to have that, that
fresh perspective coming in and,

535
00:27:59,000 --> 00:28:01,600
and getting new learnings. 
Because with our big ambitions, 

536
00:28:02,080 --> 00:28:04,160
the only way we're going to do 
that is as a team and not with 

537
00:28:04,160 --> 00:28:07,880
our own internal visions. 
Yeah, I think culture for me is 

538
00:28:07,880 --> 00:28:11,320
super interesting. 
And culture, I heard someone say

539
00:28:11,320 --> 00:28:14,200
a colleague of mine, he's a 
culture is literally the way we 

540
00:28:14,200 --> 00:28:16,520
do things around here. 
Like you have many words and 

541
00:28:16,520 --> 00:28:19,120
many definitions, but in the 
end, it's the way we do things 

542
00:28:19,120 --> 00:28:20,320
around here. 
And that can be within an 

543
00:28:20,320 --> 00:28:22,600
organization, it can be within a
team that you're talking about 

544
00:28:22,600 --> 00:28:25,360
team culture. 
And to a certain degree, when 

545
00:28:25,360 --> 00:28:28,080
hiring, this is also a challenge
we always have, and I've had in 

546
00:28:28,080 --> 00:28:31,440
many teams, you want to align on
certain values where you're 

547
00:28:31,440 --> 00:28:34,320
like, these need to be the same 
and everything else. 

548
00:28:34,320 --> 00:28:36,920
You can look for diversity, for 
interesting perspectives, for 

549
00:28:36,920 --> 00:28:39,200
disagreements. 
And then as long as those values

550
00:28:39,200 --> 00:28:42,520
are there, then we know we have 
the same kind of fundamental 

551
00:28:42,520 --> 00:28:44,320
baseline. 
We we grow from there. 

552
00:28:44,520 --> 00:28:47,600
What are those values that you 
think you will not compromise on

553
00:28:47,600 --> 00:28:50,560
with regards to hiring? 
And then what can be diverse 

554
00:28:50,560 --> 00:28:53,640
with regards to anything else? 
Yeah, that's a good question. 

555
00:28:53,640 --> 00:28:56,320
I think from the early days, we 
really gave a lot of importance 

556
00:28:56,320 --> 00:28:59,760
to our company values. 
Like I think we were eight 

557
00:28:59,760 --> 00:29:03,280
people when we came up with our 
company values and we spent a 

558
00:29:03,280 --> 00:29:06,960
lot of time figuring those out. 
And the way we did that was 

559
00:29:06,960 --> 00:29:10,680
like, OK, how do we operate? 
How do we work as individuals or

560
00:29:10,680 --> 00:29:12,880
the things that we find 
important as founders in those 

561
00:29:12,880 --> 00:29:16,240
very early days. 
And we came up with a set of 

562
00:29:16,240 --> 00:29:19,520
values that are still to the day
of today the ones that we have 

563
00:29:19,520 --> 00:29:22,640
in the company, right? 
It was born out of not what the 

564
00:29:22,640 --> 00:29:24,920
corporate world tells you that 
you should have as values. 

565
00:29:24,920 --> 00:29:27,280
It was like, OK, what do we find
important? 

566
00:29:27,880 --> 00:29:32,240
And then what happened was that 
it was very easy to keep them 

567
00:29:32,240 --> 00:29:34,400
alive because it's how the 
company was operating. 

568
00:29:34,400 --> 00:29:36,240
Until then. 
We just continue to operate the 

569
00:29:36,240 --> 00:29:38,760
company in that way. 
And that's why today with more 

570
00:29:38,760 --> 00:29:42,240
than 80 people in the company, 
this is already live by day, 

571
00:29:42,280 --> 00:29:44,880
day-to-day, naturally without us
having to do anything. 

572
00:29:47,160 --> 00:29:49,320
Do you want me to mention also 
some of them? 

573
00:29:49,320 --> 00:29:53,520
So the number one for us is 
dedication to craft. 

574
00:29:54,080 --> 00:29:57,320
So we are a product first 
company. 

575
00:29:57,880 --> 00:30:02,120
Everything is seen through our 
product and we we have from day 

576
00:30:02,120 --> 00:30:06,320
one built a product that is very
polished and and that it does 

577
00:30:06,320 --> 00:30:09,720
what it should do and do it and 
it does it very well. 

578
00:30:13,320 --> 00:30:17,360
And, and this is something that 
we find important not only in 

579
00:30:17,360 --> 00:30:21,160
our product, but also in our 
people and OPS processes, in our

580
00:30:21,160 --> 00:30:24,120
engineering culture, in our 
architecture. 

581
00:30:25,040 --> 00:30:29,360
We really find it important to 
really be dedicated to our craft

582
00:30:29,360 --> 00:30:32,120
and, and build beautiful things,
whatever those things may be, 

583
00:30:32,480 --> 00:30:36,720
either an HR policy or a feature
or anything in between. 

584
00:30:36,960 --> 00:30:41,600
We really dedicate a lot of time
to making it how we want it to 

585
00:30:41,600 --> 00:30:45,440
be. 
Then another one is to enjoy the

586
00:30:45,440 --> 00:30:48,040
ride. 
Of course, you, you know, one 

587
00:30:48,040 --> 00:30:52,280
thing that I also brought along 
always and I try to stay close 

588
00:30:52,280 --> 00:30:57,680
to that as, as a, as a journey 
continues is how things were 

589
00:30:57,680 --> 00:31:00,600
when I was employed at other 
companies and I was an employee.

590
00:31:01,360 --> 00:31:05,120
And what did I think that I 
would like to, to experience in 

591
00:31:05,120 --> 00:31:08,560
a company ideally. 
And I keep those things top of 

592
00:31:08,560 --> 00:31:11,920
mind, top of mind to make sure 
that in the company that I'm now

593
00:31:11,920 --> 00:31:15,720
building with the team, that I'm
able to also create that 

594
00:31:15,720 --> 00:31:18,880
environment for people and enjoy
the ride. 

595
00:31:18,880 --> 00:31:21,440
That value is a big part of 
that, you know, making sure that

596
00:31:21,720 --> 00:31:25,800
no matter what's happening, no 
matter if, if the company, it 

597
00:31:25,800 --> 00:31:29,720
went downhill because of COVID 
and all the usage stopped, we're

598
00:31:29,720 --> 00:31:32,080
still trying to enjoy the ride 
and make the rest out of it. 

599
00:31:32,080 --> 00:31:33,640
That that's a really important 
thing. 

600
00:31:33,640 --> 00:31:38,400
And that also applies to, you 
know, engineering, you build 

601
00:31:38,400 --> 00:31:42,440
something and sometimes you, 
you're going to push it live and

602
00:31:42,440 --> 00:31:45,520
everything is going to break. 
That's OK, No stress, you're 

603
00:31:45,520 --> 00:31:49,240
going to fix it. 
And in all of that process, just

604
00:31:49,560 --> 00:31:51,960
do your best to really enjoy it.
That's that's really important 

605
00:31:51,960 --> 00:31:54,040
to us. 
Be good, the good. 

606
00:31:54,040 --> 00:31:57,320
We want to leave the world 
better than how we found it. 

607
00:31:59,960 --> 00:32:02,160
Explore us at heart, of course, 
we are travellers, we are 

608
00:32:02,160 --> 00:32:08,960
curious and then we want to 
understand everything around us 

609
00:32:08,960 --> 00:32:11,320
as much as we can and that's 
something that we find really 

610
00:32:11,320 --> 00:32:13,400
important in everyone that works
at Polar Steps. 

611
00:32:13,760 --> 00:32:16,160
So that curiosity needs to be 
there always. 

612
00:32:17,760 --> 00:32:23,840
And then the last one is that we
are human, so we should be 

613
00:32:23,840 --> 00:32:26,520
empathetic and we should 
understand that when things go 

614
00:32:26,520 --> 00:32:28,920
wrong, that's for a reason and 
it's OK when they go wrong, we 

615
00:32:28,920 --> 00:32:30,120
just learn from it. 
And one. 

616
00:32:30,440 --> 00:32:33,920
I really like that. 
Yeah, it's people have heated 

617
00:32:33,920 --> 00:32:37,800
discussions on technical topics,
on even visions for certain 

618
00:32:37,800 --> 00:32:40,600
products. 
But in the end we are humans, 

619
00:32:40,600 --> 00:32:42,160
right? 
We need to connect as humans 1st

620
00:32:42,160 --> 00:32:44,440
and then we can collaborate and 
be effective together. 

621
00:32:44,720 --> 00:32:46,960
So that one always I think is a 
huge one for me. 

622
00:32:47,720 --> 00:32:50,600
It's interesting. 
I I was wondering throughout 

623
00:32:50,600 --> 00:32:52,800
this product and also product 
development, especially to 

624
00:32:52,800 --> 00:32:55,960
consumers, how much access do 
you have to your users with 

625
00:32:55,960 --> 00:32:58,760
regards to validating 
assumptions or like iterating 

626
00:32:58,760 --> 00:33:01,640
with regards to AB testing, even
from an engineering perspective,

627
00:33:02,040 --> 00:33:03,840
do you actively speak to your 
users? 

628
00:33:04,200 --> 00:33:08,640
Yes, yes, we, we, we are very 
close to our users in different 

629
00:33:08,640 --> 00:33:11,880
ways. 
So we have a community and 

630
00:33:11,880 --> 00:33:14,960
support team that is answering 
to every single request that 

631
00:33:14,960 --> 00:33:17,720
users make every, every e-mail 
that comes to our inbox is 

632
00:33:17,720 --> 00:33:19,880
responded. 
So we do care a lot about that 

633
00:33:19,880 --> 00:33:24,960
the more reactive management of 
of of users. 

634
00:33:25,600 --> 00:33:29,280
Then we have a team of of use of
research that is, you know, 

635
00:33:29,280 --> 00:33:32,240
running research campaigns where
we talk to our users 

636
00:33:33,120 --> 00:33:36,360
specifically about new 
initiatives or or new features. 

637
00:33:38,560 --> 00:33:44,560
We also do a lot of AB testing 
through experimentation. 

638
00:33:44,560 --> 00:33:48,160
So the the more quantitative 
type of learnings and that's 

639
00:33:48,160 --> 00:33:51,840
more, yeah, just running 
different experiments, but but 

640
00:33:51,840 --> 00:33:57,520
also being very metric oriented 
in, in everything that we do, 

641
00:33:57,520 --> 00:34:00,720
every feature we release, we 
stay close to see how they how 

642
00:34:00,720 --> 00:34:02,280
it goes. 
Now we are at the scale where we

643
00:34:02,280 --> 00:34:04,120
can actually very quickly do 
that. 

644
00:34:05,680 --> 00:34:08,600
So that's another way in which 
we get signals from our users to

645
00:34:08,600 --> 00:34:11,320
see if things going well. 
Of course, we have NPS and other

646
00:34:11,320 --> 00:34:13,679
ways to to measure customer 
satisfaction as well. 

647
00:34:13,840 --> 00:34:15,920
Nice. 
I wonder how that factors in 

648
00:34:15,920 --> 00:34:17,520
decision making. 
And I'll I'll give you an 

649
00:34:17,520 --> 00:34:19,639
example because I recently spoke
to Samuel Bake. 

650
00:34:20,000 --> 00:34:24,000
He's Chief Product Officer of 
Veto IO And Veed is like this 

651
00:34:24,000 --> 00:34:26,400
online video editing tool in the
browser. 

652
00:34:26,400 --> 00:34:28,679
It's one of I think it's the 
biggest one right now from a 

653
00:34:28,679 --> 00:34:32,400
browser base. 
And he says everyone is kind of 

654
00:34:32,400 --> 00:34:34,440
thinking from a user perspective
when they have a new feature, 

655
00:34:34,440 --> 00:34:35,679
they make a video and they use 
the tool. 

656
00:34:35,679 --> 00:34:38,560
So they dog food the tool a lot.
And he said there's also a 

657
00:34:38,560 --> 00:34:40,719
downside to it. 
And I think this especially 

658
00:34:40,719 --> 00:34:43,280
applies in the travelling 
company where people are super 

659
00:34:43,280 --> 00:34:45,400
excited about travelling. 
They join your company and they 

660
00:34:45,920 --> 00:34:48,480
think they can think from a user
perspective and they are to a 

661
00:34:48,480 --> 00:34:50,120
certain degree also the user 
perspective. 

662
00:34:50,120 --> 00:34:52,840
But if you have millions of 
users, then it's very hard to 

663
00:34:52,840 --> 00:34:54,480
make those decisions with a 
smaller group. 

664
00:34:54,840 --> 00:34:57,120
How has this led to kind of 
decision making? 

665
00:34:57,120 --> 00:35:00,440
Do people still act a lot based 
on their own assumptions or how 

666
00:35:00,440 --> 00:35:02,880
do you in the end decide what is
best for the user? 

667
00:35:03,280 --> 00:35:06,920
Yeah, it's, it's a mix of 
everything. 

668
00:35:06,920 --> 00:35:10,680
And that's also another of the 
challenges of the company. 

669
00:35:10,680 --> 00:35:12,960
You know, we have, we have 
people that are very 

670
00:35:12,960 --> 00:35:15,960
data-driven, We have people that
are very intuition driven. 

671
00:35:16,440 --> 00:35:18,000
The reality is not in one or the
other. 

672
00:35:18,000 --> 00:35:19,920
It's somewhere in between. 
Sometimes you have to make 

673
00:35:19,920 --> 00:35:23,680
intuition decisions, especially 
when it's more of a visionary 

674
00:35:23,680 --> 00:35:26,640
thing, right, where you can look
at the data, but the data is 

675
00:35:26,640 --> 00:35:31,920
going to tell you about, you 
know, very simple indicators. 

676
00:35:31,920 --> 00:35:35,320
But if you think about, OK, but 
this feature is going to bring 

677
00:35:35,360 --> 00:35:38,120
long term user engagement, we're
going to see the results. 

678
00:35:38,120 --> 00:35:40,400
It's a very lagging indicator 
that we're going to see a year 

679
00:35:40,400 --> 00:35:42,640
from now. 
We just have to build this and 

680
00:35:42,640 --> 00:35:46,360
then see what happens. 
And many of the initiatives that

681
00:35:46,360 --> 00:35:49,640
we carry are of that type. 
And then there you cannot be 

682
00:35:49,640 --> 00:35:51,440
there. 
You just have to believe that 

683
00:35:51,440 --> 00:35:54,840
this is going to, to bring you 
the results that you want to to 

684
00:35:54,840 --> 00:35:57,160
see. 
And in some other cases you can 

685
00:35:57,160 --> 00:36:01,840
just run an AB test and see, OK,
if, if we offer users this, this

686
00:36:01,840 --> 00:36:05,760
feature or this slight variation
of the feature, then you see 

687
00:36:05,760 --> 00:36:09,120
what happens. 
But also it's difficult. 

688
00:36:09,160 --> 00:36:12,160
One of the questions we ask the 
product managers is, OK, you 

689
00:36:12,160 --> 00:36:17,280
have an experiment that is 
performing really well, but it's

690
00:36:17,280 --> 00:36:19,520
really ugly. 
And you have another one that 

691
00:36:19,520 --> 00:36:21,840
doesn't perform as well, but 
it's very beautiful. 

692
00:36:21,880 --> 00:36:25,960
It, it, it is matching the, the 
user experience very well. 

693
00:36:26,360 --> 00:36:29,200
Which one do you end up choosing
as a result? 

694
00:36:29,360 --> 00:36:33,960
And there's no right answer for 
that because it depends in 

695
00:36:34,000 --> 00:36:37,400
reality, right? 
So and that's that's the the 

696
00:36:37,400 --> 00:36:38,640
challenge. 
There, I can see that. 

697
00:36:38,840 --> 00:36:42,560
Yeah, that's a hard one. 
It really goes into that value 

698
00:36:42,560 --> 00:36:44,760
that you talked about, which is 
the craft, right? 

699
00:36:45,000 --> 00:36:48,200
In the end, I think consumer 
apps, almost all of them fail. 

700
00:36:48,360 --> 00:36:51,160
Like genuinely, there's so many 
consumer apps out there. 

701
00:36:51,160 --> 00:36:54,080
From an adoption standpoint, I 
barely download a new app 

702
00:36:54,080 --> 00:36:56,880
anymore. 
It's like I am very considerate 

703
00:36:56,880 --> 00:36:59,640
with what I use. 
So I know a lot of people are 

704
00:36:59,640 --> 00:37:01,920
developing apps and the fact 
that this has traction and 

705
00:37:01,920 --> 00:37:04,320
adoption I think is really, 
really amazing. 

706
00:37:04,680 --> 00:37:06,920
And then it's a matter of how do
you keep up with regards to 

707
00:37:06,920 --> 00:37:10,680
features and functionality and 
add on top of that to draw a 

708
00:37:10,680 --> 00:37:13,000
comparison. 
Again, with VID, they are really

709
00:37:13,000 --> 00:37:17,800
in the video editing tool and 
their AI and AI hype is a big 

710
00:37:17,800 --> 00:37:20,120
part as well. 
Samuel mentioned that a lot of 

711
00:37:20,120 --> 00:37:22,600
the functionality can be kind of
ephemeral. 

712
00:37:22,800 --> 00:37:26,640
So there's something is very 
much hype based, making a kind 

713
00:37:26,640 --> 00:37:29,440
of anime character out of a 
certain picture or a video. 

714
00:37:29,440 --> 00:37:31,720
And then they implemented in 
vid, but in a few weeks it might

715
00:37:31,720 --> 00:37:35,400
be obsolete as well. 
How's that with regards to polar

716
00:37:35,400 --> 00:37:37,800
steps and kind of the features 
and functionality that you build

717
00:37:37,800 --> 00:37:39,600
also, especially with AI 
nowadays? 

718
00:37:41,000 --> 00:37:43,280
What is the question 
specifically? 

719
00:37:43,320 --> 00:37:46,000
As in how do you, because you 
mentioned that you touched on a 

720
00:37:46,000 --> 00:37:48,560
certain vision that we go 
towards a vision, but then 

721
00:37:48,560 --> 00:37:51,040
there's also functionality that 
comes available with regards to 

722
00:37:51,040 --> 00:37:53,400
new technology. 
How in the end do you decide, 

723
00:37:53,400 --> 00:37:56,680
OK, we're going to hop on maybe 
new technology because that 

724
00:37:56,680 --> 00:37:59,560
opens up a few added 
functionalities or we're going 

725
00:37:59,560 --> 00:38:01,560
to stick with this vision which 
is more long term and we're 

726
00:38:01,560 --> 00:38:03,200
going to invest in that? 
Yeah. 

727
00:38:03,200 --> 00:38:06,480
I think I mean in terms of new 
technology adoption, it has to 

728
00:38:06,480 --> 00:38:08,720
make sense from the user journey
perspective. 

729
00:38:08,880 --> 00:38:13,400
That's how we the angle through 
which we make every decision on 

730
00:38:13,440 --> 00:38:15,920
on what we build. 
It's there about the hype, it's 

731
00:38:15,920 --> 00:38:22,240
there about investor likelihood 
of them, you know asking us to 

732
00:38:23,520 --> 00:38:26,120
asking us about that. 
Are you using this or that? 

733
00:38:26,840 --> 00:38:29,760
Because a lot of AIS, one very 
clear example, but also in the 

734
00:38:29,760 --> 00:38:31,480
past they're having other 
examples. 

735
00:38:32,880 --> 00:38:36,120
For us, it's always like, OK, is
this bringing more value to our 

736
00:38:36,120 --> 00:38:40,360
users or not, whether it's short
or long term. 

737
00:38:41,200 --> 00:38:46,800
So in the case of AI, for 
example, you do see like every 

738
00:38:46,800 --> 00:38:49,200
single, so open AI has done 
that. 

739
00:38:49,280 --> 00:38:51,520
Anthropic has done that. 
I think Gemini as well. 

740
00:38:51,520 --> 00:38:53,640
Yeah, Gemini as well. 
All of them, when they bring 

741
00:38:53,640 --> 00:38:57,840
examples of how to use AI, they 
give a travel example. 

742
00:39:00,640 --> 00:39:03,000
And we believe that, yeah, 
there's a lot of potential 

743
00:39:03,000 --> 00:39:06,320
there. 
But in in our case, what we have

744
00:39:06,320 --> 00:39:08,840
and that's what we just launched
as part of the summer release, 

745
00:39:11,120 --> 00:39:14,880
we have a lot of your own data 
you have track your trips. 

746
00:39:15,040 --> 00:39:18,600
So we know how you travel and we
are leveraging that to even 

747
00:39:18,600 --> 00:39:20,840
recommendations for where you 
want to go next. 

748
00:39:21,680 --> 00:39:25,880
So we are now we have launched 
an itinerary tool that helps you

749
00:39:25,960 --> 00:39:29,280
plan your itinerary next time 
you go to Japan for three weeks.

750
00:39:29,840 --> 00:39:31,360
We know how you travel. 
So we're going to give you 

751
00:39:31,360 --> 00:39:34,040
recommendations for Japan that 
are tailored to you. 

752
00:39:34,440 --> 00:39:38,280
And we're using an LMS for that.
And that's a great example of 

753
00:39:38,280 --> 00:39:40,760
something that, yeah, it's, it's
perfect because we, you know, 

754
00:39:40,760 --> 00:39:43,160
you have written all your 
stories of how you like to 

755
00:39:43,160 --> 00:39:45,000
travel and it's, you know, put 
our steps. 

756
00:39:45,000 --> 00:39:46,800
It's not a social network, it's 
more intimate. 

757
00:39:46,800 --> 00:39:48,760
It's more your living room for 
your friends and family. 

758
00:39:49,080 --> 00:39:52,440
So people just tell things how 
they are and not for the for the

759
00:39:52,440 --> 00:39:58,840
filtered version of Instagram. 
So with that, then we do know 

760
00:39:58,840 --> 00:40:02,640
how you tell. 
So we can recommend you truly 

761
00:40:02,640 --> 00:40:07,360
personalized destinations. 
And that's a very, very easy 

762
00:40:07,360 --> 00:40:09,840
example of how there's a lot of 
value in that. 

763
00:40:09,840 --> 00:40:14,000
If you have track your trips, 
you can be planning your trips 

764
00:40:14,000 --> 00:40:16,880
with us in a much more 
personalized way, but we're not 

765
00:40:16,880 --> 00:40:22,680
going to use AI for, you know. 
Just enhancing your images, 

766
00:40:22,680 --> 00:40:25,760
there's no real value in that. 
You can do that somewhere else. 

767
00:40:25,760 --> 00:40:27,640
So we're going to jump on the 
hype of that. 

768
00:40:27,640 --> 00:40:29,960
It has to be something that 
really enhances the user 

769
00:40:29,960 --> 00:40:32,600
experience. 
And in that, be it AI or 

770
00:40:32,600 --> 00:40:35,920
anything else, we're going to do
it if that's the case and not 

771
00:40:35,920 --> 00:40:37,120
otherwise. 
Gotcha. 

772
00:40:37,400 --> 00:40:41,760
Do you think the most effective 
AI features either in general or

773
00:40:41,760 --> 00:40:44,800
or in your personal environment,
they still rely on the data that

774
00:40:44,800 --> 00:40:46,240
you have from a user 
perspective? 

775
00:40:46,720 --> 00:40:50,440
Because 15 years ago we talked 
about, OK, you can make 

776
00:40:50,440 --> 00:40:52,840
data-driven decisions, but a lot
of companies didn't have data, 

777
00:40:52,840 --> 00:40:55,400
they didn't capture data, so 
they started capturing data. 

778
00:40:55,680 --> 00:40:58,200
Then you had big data problems. 
So then you have big data 

779
00:40:58,200 --> 00:41:00,400
solutions and machine learning 
and everything like that. 

780
00:41:00,640 --> 00:41:03,240
And now with large language 
models, people are advocating 

781
00:41:03,240 --> 00:41:05,520
you don't need anything, you 
just use a model and then you 

782
00:41:05,520 --> 00:41:08,480
don't need data anyways. 
But how you're describing your 

783
00:41:08,480 --> 00:41:11,280
solution is you're still 
leveraging the personalized data

784
00:41:11,280 --> 00:41:14,200
and then you're using that for 
even more personalisation. 

785
00:41:14,200 --> 00:41:16,400
The fact that it's generating 
content is just a part of it, 

786
00:41:17,280 --> 00:41:19,160
yeah. 
Yeah, yeah, exactly. 

787
00:41:19,160 --> 00:41:26,080
And there are a lot of ChatGPT 
wrappers out there, but I think 

788
00:41:26,080 --> 00:41:28,600
there's also a lot of value 
potential in those, as long as 

789
00:41:28,600 --> 00:41:31,400
you create a differentiating 
experience for the user. 

790
00:41:31,760 --> 00:41:34,600
If it's just another chat bot, 
no, people are just going to go 

791
00:41:34,600 --> 00:41:36,920
to ChatGPT. 
But if you are building 

792
00:41:36,920 --> 00:41:39,520
something on top of that wrapper
that makes the experience 

793
00:41:39,520 --> 00:41:42,200
better, that's also a different 
way to differentiate yourself, 

794
00:41:42,320 --> 00:41:45,520
of course. 
But yeah, in our case the data 

795
00:41:45,520 --> 00:41:47,080
also played a very important 
role. 

796
00:41:47,320 --> 00:41:49,320
Gotcha. 
Yeah, you mentioned your role 

797
00:41:49,320 --> 00:41:51,120
has evolved. 
First you're really hands on, 

798
00:41:51,120 --> 00:41:53,600
then more hands off and you're 
missing the hands on part, but 

799
00:41:53,600 --> 00:41:55,040
you mentioned you were hands on 
as one. 

800
00:41:55,040 --> 00:41:58,960
As for one of the features that 
were released recently, was that

801
00:41:58,960 --> 00:42:02,080
this one the more AI related? 
Why was it this one and not any 

802
00:42:02,080 --> 00:42:04,400
other one? 
Because this is something that 

803
00:42:04,400 --> 00:42:09,960
I, you know, when LLMS came, 
came out GBT, I think GBT 3.5, 

804
00:42:09,960 --> 00:42:13,400
that's the point where I saw it.
And like, OK, this is seems to 

805
00:42:13,400 --> 00:42:17,400
be something that is really next
level compared to the previous 

806
00:42:17,400 --> 00:42:20,920
versions, which were a nice 
gimmick that can work for 

807
00:42:21,080 --> 00:42:25,160
specific use cases, but not 
really very, very powerful. 

808
00:42:27,240 --> 00:42:30,400
And I had it always in the back 
of my head like, OK, what, what,

809
00:42:30,400 --> 00:42:33,880
how can we leverage that? 
Apollo steps and then at some 

810
00:42:33,880 --> 00:42:38,240
point, OK, let's let's try 
experimenting with you know 

811
00:42:38,440 --> 00:42:41,600
what, what is different about 
us, which is that we have, we 

812
00:42:41,600 --> 00:42:44,400
know a lot about the travellers 
and how they travel because they

813
00:42:44,400 --> 00:42:48,240
have travel trips with us. 
And I started playing around 

814
00:42:48,240 --> 00:42:51,880
with it like, OK, tell me what 
type of traveller I am with 

815
00:42:51,960 --> 00:42:54,720
with, with my trips. 
And then it was so spot on. 

816
00:42:55,840 --> 00:43:00,040
And then we did one experiment, 
which was, you know, Spotify 

817
00:43:00,040 --> 00:43:03,400
wrapped this thing well with the
same thing, but for polar steps 

818
00:43:03,400 --> 00:43:06,320
in 2024, we call it polar steps 
unpacked. 

819
00:43:06,760 --> 00:43:10,080
And it would just tell you 
you're, you're, you're in travel

820
00:43:10,080 --> 00:43:14,240
in 2024. 
And we, we launched that and I 

821
00:43:14,240 --> 00:43:16,960
think 300,000 users have used 
it. 

822
00:43:16,960 --> 00:43:20,080
And it was so the, the reception
was so positive that we said, 

823
00:43:20,080 --> 00:43:23,000
OK, yeah. 
With that, we are really able to

824
00:43:23,000 --> 00:43:25,760
capture the essence of of how 
people travel. 

825
00:43:25,800 --> 00:43:28,960
So let's leverage that. 
And this was why, you know, 

826
00:43:28,960 --> 00:43:31,400
recommending engineer is we're 
expanding our proposition to 

827
00:43:31,480 --> 00:43:34,200
helping people plan their trips.
This is a perfect fit. 

828
00:43:34,720 --> 00:43:37,240
I did some experiments. 
It went really well. 

829
00:43:37,240 --> 00:43:40,680
So I kind of brought this back 
to life in the company and try 

830
00:43:40,680 --> 00:43:43,080
to push it forward. 
And that's why I was really 

831
00:43:43,080 --> 00:43:44,640
involved because I built the 
prototype. 

832
00:43:44,640 --> 00:43:47,880
So I was I stayed involved when 
it became a feature that the 

833
00:43:47,880 --> 00:43:49,880
team built. 
I love that. 

834
00:43:49,880 --> 00:43:53,480
I think it's, it's really cool 
that you can go from an idea 

835
00:43:53,480 --> 00:43:56,400
from experiments to kind of 
proof of concepts that are 

836
00:43:56,400 --> 00:44:01,080
smaller to actually proven value
for users than I kind of hate a 

837
00:44:01,080 --> 00:44:04,000
long shot with that. 
How do you cultivate this kind 

838
00:44:04,000 --> 00:44:06,640
of experimentation with regards 
to engineering in general? 

839
00:44:06,640 --> 00:44:10,400
Do people get time to experiment
and to try out ideas or how do 

840
00:44:10,400 --> 00:44:12,520
you make sure people keep 
innovating also with regards to 

841
00:44:12,520 --> 00:44:15,560
their skill set? 
Yeah, good question. 

842
00:44:15,560 --> 00:44:17,040
There are a couple of things 
that we do. 

843
00:44:17,040 --> 00:44:21,040
Of course, we, you know, every 
quarter when we plan for what 

844
00:44:21,040 --> 00:44:23,440
we're going to do the next 
quarter, we give every 

845
00:44:23,440 --> 00:44:27,320
engineering team the space to, 
to share with us for the things 

846
00:44:27,320 --> 00:44:30,480
that they would like to work on.
And then we weigh those against 

847
00:44:30,480 --> 00:44:31,560
everything else that needs to be
done. 

848
00:44:31,560 --> 00:44:35,360
And if there was a strong enough
reason, we, we, we let people go

849
00:44:35,360 --> 00:44:36,640
with whatever initiative that 
may be. 

850
00:44:36,640 --> 00:44:39,720
That's one way. 
And then also once per year, we 

851
00:44:39,720 --> 00:44:43,520
do what we call love days, which
are two days where people can 

852
00:44:43,520 --> 00:44:46,120
work in whatever they want. 
So it's kind of a hackathon, but

853
00:44:46,120 --> 00:44:50,520
more made more travel oriented, 
a little bit more fun than just 

854
00:44:50,520 --> 00:44:52,960
a hackathon because then anyone 
can participate. 

855
00:44:52,960 --> 00:44:55,280
People from anything can 
participate and we work on 

856
00:44:55,280 --> 00:44:59,920
whatever project we, well, 
anyone can, can choose whatever 

857
00:44:59,920 --> 00:45:03,720
they want to do. 
So that's, that's another way. 

858
00:45:03,720 --> 00:45:06,000
And then some of those 
initiatives then end up seeing 

859
00:45:06,000 --> 00:45:08,680
the, the day of light in the, in
our users. 

860
00:45:08,680 --> 00:45:11,440
And that's also the fun thing 
about the stage where we are now

861
00:45:11,800 --> 00:45:15,160
because the impact of everything
that we do is really big with a 

862
00:45:15,200 --> 00:45:18,120
million users seeing that 
immediately when you when you 

863
00:45:18,120 --> 00:45:20,880
ship it so. 
Yeah, that's amazing. 

864
00:45:20,880 --> 00:45:23,080
Thank you so much for coming on 
and sharing the story. 

865
00:45:23,080 --> 00:45:24,840
I really enjoyed it. 
It was a lot of fun. 

866
00:45:24,840 --> 00:45:26,000
Thanks. 
Thanks to you as well. 

867
00:45:26,560 --> 00:45:28,960
Awesome. 
If you're still listening, leave

868
00:45:28,960 --> 00:45:30,480
a like. 
If you liked the episode, let us

869
00:45:30,480 --> 00:45:31,880
know in the comments section 
what you thought. 

870
00:45:31,880 --> 00:45:34,400
I'll put all maxi socials in the
description below. 

871
00:45:34,600 --> 00:45:36,600
Check out all the steps that 
will also be in the description 

872
00:45:36,600 --> 00:45:38,080
below and we'll see you in the 
next one.

