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Welcome to another episode of 
Golden Nuggets Tea and Tales 

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Season 2 powered by Husby, 
served by Tamara. 

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Tamara, What has been the 
biggest life lesson this career 

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has taught you? 
It's. 

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Sure, it's taught you about. 
You know, I'm new in real 

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estate, almost two or three 
years. 

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It taught me a lot. 
I. 

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She says only like two or three 
years is a long time. 

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Is a long time, yeah, but I like
it more than that. 

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I love it. 
It's all about human 

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relationship. 
I come from a different 

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background. 
What was your I used to work in 

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logistics for 10 years. 
Then I moved to media and PR and

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that shift, especially in media 
and public relation, it taught 

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me a lot. 
It opened the door for me where 

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I, you know, I explored this 
point that I love human 

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relationship and for me, I can 
say that real estate, you should

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know how to deal with people. 
You should have this kind of 

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emotional intelligence. 
You should be open. 

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You should be someone who people
likes to talk to you and see 

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you. 
Because it's actually not really

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about property. 
A lot of people have this 

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misconception that oh, or they 
say I love property. 

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And it's like, no, you don't 
have to love property and you 

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don't even have to love sales, 
but you have to love dealing 

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with human beings. 
Yeah, you don't have even to 

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love your clients. 
Yeah. 

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You can. 
It depends. 

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It helps when you do. 
It helps, yeah, but you have to 

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love this human relationship 
that you are creating. 

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You are taking them to buy or to
sell their properties. 

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But what's the relationship 
between a few? 

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First of all, you have to rely 
on your personality. 

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The trust subject is very 
important. 

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You have to let them trust you. 
They are trusting you on their 

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money, on their property. 
So if you start with this main 

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or basic point, the trust you 
will win their hearts. 

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And I can say I have now a lot 
of people who became friends 

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from real estate. 
Yeah, Yeah. 

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And even if we didn't close 
deals together, they end up 

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buying something else. 
But they stay in touch. 

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We are friends. 
Some of them they even bought 

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from me. 
They they send me the their 

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friends, their family. 
So why? 

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Because they trust you. 
They we love Tamara. 

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How do? 
You get that trust. 

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How do you build that trust and 
how do you maintain that trust? 

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Number one, you have to be 
honest. 

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You can't lie to a client. 
You have to be honest with the 

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product you are showing them and
giving it to them. 

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Because eventually if you hide 
something, they will know and if

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they know that you hide, it's 
over. 

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It's over. 
So if you are honest and, and 

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you have to deal with the 
client, it's not like, okay, I 

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have this property, I have to 
sell it to you no matter what. 

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No, if you don't like it, we can
show you something else. 

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At the end of the day, I put 
myself in his shoes. 

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If I want to pay more money to 
invest, I want something that I 

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love and something that gives me
good energy, something that can 

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make good money, gets me high 
ROI, high capital appreciation. 

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So these are main factors that 
you have to play on, but you 

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have to be honest and sell as if
you are the person buying this 

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property. 
You have to be honest, you have 

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to be always nice, always there 
for them. 

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They they will ask you many 
questions. 

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You have to be always available 
to answer their questions. 

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At the end of the day, Dubai 
market is big, huge actually 

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competition is very high. 
You have to maintain a certain 

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level to keep track and to keep 
your clients with you and to. 

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And you have to. 
You have to stand out somehow. 

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You have to stand out and you 
have to as well prove your name 

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in the market. 
You have to close deals and you 

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have to do it in good values, 
integrity and the main point is 

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how to win their hearts. 
And how do you win their hearts?

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By my smile. 
Having a good smile. 

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I'm always smiling. 
I like to smile at people. 

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They are there to do something 
that they might be dreaming of 

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for years, so I'm there to help 
them. 

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I want their hearts by being 
myself. 

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I'm very genuine, happy person. 
I like to smile, I like to talk,

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I like to laugh and sometimes we
do a viewing, I know that he 

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likes this coffee. 
On the other viewing, I can 

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bring his own his preferable 
coffee. 

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Yeah, it's important. 
It's listening as well, 

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listening to what they say 
exactly, small, small details. 

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And you know, because usually 
when a buyer or or sellers 

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interacting with a real estate 
agent is very often it's just 

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the same questions, the same 
conversations. 

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But if they say something like, 
oh, you know, let's say a small 

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detail like I cannot do it this 
weekend. 

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I have my child's birthday 
party. 

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If you are the agent that 
remembers that and you know, 

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maybe sends a happy birthday 
message or hope the party was a 

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success or something. 
Like this made their day. 

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This will. 
And it will click like Tamara. 

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How come you remember? 
Yeah, I put, I, I learned this 

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point and thank you for ringing 
it up. 

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I learned it and I put it in my 
system. 

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If I'm talking to a client and 
he says something, I put a note 

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so that the second time I'm 
calling him or we are meeting, I

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follow up and I mentioned this 
specific thing that he he said. 

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Nothing related to real estate 
but just the human touch. 

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The human touch and this is the 
human relationship for me. 

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I don't want a client to come 
close. 

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The deal leaves and he will 
never remember my name. 

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No, I want him to always 
remember Tamara. 

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If he wants to buy another 
property, come to Tamara. 

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If he wants to to sell his 
property, come to Tamara. 

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If he know that his friend or 
colleague or whoever wants to 

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invest, he will tell him, you 
know what? 

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I have the girl. 
She will be your girl. 

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This is what I want. 
It's not about branding or I 

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want just to build my name in 
the market. 

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Of course, this is what I'm 
doing. 

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But I'm there to help my clients
and I want my clients to be 

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happy and come back. 
It's not one deal. 

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And that to come back the 
simplest thing you can do with 

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any client, everybody that you 
deal with, you're going to get 

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their ID. 
Definitely. 

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You're going to get their date 
of birth. 

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The simplest thing you can do is
put their date of birth. 

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And send them Happy birthday and
send. 

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Them happy birthday, when their 
birthday come that is. 

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I bet you they will have no 
other agent. 

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Well, maybe now that people they
were, they were not. 

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That secret but. 
No agent is saying happy 

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birthday unless they're like 
close, close, but this is the 

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simplest way of standing out and
being remembered. 

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And the day after their 
birthday, they may say thank 

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you, you know, thank you very 
much for the message. 

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By the way, I have a friend who 
I guarantee so much more 

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business could be done if 
everyone made a note of their 

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clients. 
Definitely. 

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And I learned something that it 
just came up to my mind. 

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Sometimes it's not always 
Le'veon Rose. 

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So you might fight with a client
you have, they have like a clash

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or he's not happy today. 
But if you know how to play 

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around it, you can make him your
friend again. 

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It happened with me one client 
but this is. 

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What this is what PR is. 
PR is also, what do you call it,

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crisis management. 
Crisis Management. 

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OK, so let's say you can also 
turn around a bad situation 

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where you can. 
Turn it into your favour. 

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Right. 
Give us the PR 101 on. 

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That was with my client. 
We met one time and he he's kind

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of very business oriented. 
He likes to do the things his 

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way. 
Even it was a normal tenancy 

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contract. 
Imagine not even standard. 

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Yes, it's a standard template 
tenancy contract rentals. 

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He wanted to do his own 
contract. 

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He wants to do his own addendum,
his own rules and regulations. 

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And no, you have to avoid by the
laws here. 

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And I tried to accommodate him. 
I try to understand what he 

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wants, what he's scared and what
he's scared of. 

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He wants to protect himself from
the landlord. 

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I want to protect the tenant and
the landlord. 

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And so. 
This was the tenant coming here.

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He was the tenant, not the 
landlord. 

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We managed to do it anyway, 
though. 

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He was trying to, you know, just
to raise his voice. 

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He was like no, you will do this
what I say you will do. 

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OK, I understand. 
I I'm here to help you even if 

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you are talking in this tone. 
But this turned to be a very 

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nice story. 
He said like thank you Tamara 

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for your help. 
He he, he felt that I was there 

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for him till the end and I 
helped him and I managed to show

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him that what he wanted was 
already there for him. 

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But he didn't even take the time
to read it. 

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We turned up to be friends. 
His son came to buy through me 

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now till now like that happened 
two years ago till now he calls 

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me for any legal advice related 
to real estate and we are on 

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good terms. 
This taught me a lesson that 

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your client sometimes can be a 
potential you have just to 

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listen and this is the 
importance of listening and the 

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creating this kind of human 
relationship. 

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Brilliant. 
OK. 

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All right. 
Well, thank you very much. 

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Thank you. 
Any PR tips? 

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Drop them in the comments.