Welcome to another episode of Golden Nuggets Tea and Tales
Season 2 powered by Husby, served by Tamara.
Tamara, What has been the biggest life lesson this career
has taught you? It's.
Sure, it's taught you about. You know, I'm new in real
estate, almost two or three years.
It taught me a lot. I.
She says only like two or three years is a long time.
Is a long time, yeah, but I like it more than that.
I love it. It's all about human
relationship. I come from a different
background. What was your I used to work in
logistics for 10 years. Then I moved to media and PR and
that shift, especially in media and public relation, it taught
me a lot. It opened the door for me where
I, you know, I explored this point that I love human
relationship and for me, I can say that real estate, you should
know how to deal with people. You should have this kind of
emotional intelligence. You should be open.
You should be someone who people likes to talk to you and see
you. Because it's actually not really
about property. A lot of people have this
misconception that oh, or they say I love property.
And it's like, no, you don't have to love property and you
don't even have to love sales, but you have to love dealing
with human beings. Yeah, you don't have even to
love your clients. Yeah.
You can. It depends.
It helps when you do. It helps, yeah, but you have to
love this human relationship that you are creating.
You are taking them to buy or to sell their properties.
But what's the relationship between a few?
First of all, you have to rely on your personality.
The trust subject is very important.
You have to let them trust you. They are trusting you on their
money, on their property. So if you start with this main
or basic point, the trust you will win their hearts.
And I can say I have now a lot of people who became friends
from real estate. Yeah, Yeah.
And even if we didn't close deals together, they end up
buying something else. But they stay in touch.
We are friends. Some of them they even bought
from me. They they send me the their
friends, their family. So why?
Because they trust you. They we love Tamara.
How do? You get that trust.
How do you build that trust and how do you maintain that trust?
Number one, you have to be honest.
You can't lie to a client. You have to be honest with the
product you are showing them and giving it to them.
Because eventually if you hide something, they will know and if
they know that you hide, it's over.
It's over. So if you are honest and, and
you have to deal with the client, it's not like, okay, I
have this property, I have to sell it to you no matter what.
No, if you don't like it, we can show you something else.
At the end of the day, I put myself in his shoes.
If I want to pay more money to invest, I want something that I
love and something that gives me good energy, something that can
make good money, gets me high ROI, high capital appreciation.
So these are main factors that you have to play on, but you
have to be honest and sell as if you are the person buying this
property. You have to be honest, you have
to be always nice, always there for them.
They they will ask you many questions.
You have to be always available to answer their questions.
At the end of the day, Dubai market is big, huge actually
competition is very high. You have to maintain a certain
level to keep track and to keep your clients with you and to.
And you have to. You have to stand out somehow.
You have to stand out and you have to as well prove your name
in the market. You have to close deals and you
have to do it in good values, integrity and the main point is
how to win their hearts. And how do you win their hearts?
By my smile. Having a good smile.
I'm always smiling. I like to smile at people.
They are there to do something that they might be dreaming of
for years, so I'm there to help them.
I want their hearts by being myself.
I'm very genuine, happy person. I like to smile, I like to talk,
I like to laugh and sometimes we do a viewing, I know that he
likes this coffee. On the other viewing, I can
bring his own his preferable coffee.
Yeah, it's important. It's listening as well,
listening to what they say exactly, small, small details.
And you know, because usually when a buyer or or sellers
interacting with a real estate agent is very often it's just
the same questions, the same conversations.
But if they say something like, oh, you know, let's say a small
detail like I cannot do it this weekend.
I have my child's birthday party.
If you are the agent that remembers that and you know,
maybe sends a happy birthday message or hope the party was a
success or something. Like this made their day.
This will. And it will click like Tamara.
How come you remember? Yeah, I put, I, I learned this
point and thank you for ringing it up.
I learned it and I put it in my system.
If I'm talking to a client and he says something, I put a note
so that the second time I'm calling him or we are meeting, I
follow up and I mentioned this specific thing that he he said.
Nothing related to real estate but just the human touch.
The human touch and this is the human relationship for me.
I don't want a client to come close.
The deal leaves and he will never remember my name.
No, I want him to always remember Tamara.
If he wants to buy another property, come to Tamara.
If he wants to to sell his property, come to Tamara.
If he know that his friend or colleague or whoever wants to
invest, he will tell him, you know what?
I have the girl. She will be your girl.
This is what I want. It's not about branding or I
want just to build my name in the market.
Of course, this is what I'm doing.
But I'm there to help my clients and I want my clients to be
happy and come back. It's not one deal.
And that to come back the simplest thing you can do with
any client, everybody that you deal with, you're going to get
their ID. Definitely.
You're going to get their date of birth.
The simplest thing you can do is put their date of birth.
And send them Happy birthday and send.
Them happy birthday, when their birthday come that is.
I bet you they will have no other agent.
Well, maybe now that people they were, they were not.
That secret but. No agent is saying happy
birthday unless they're like close, close, but this is the
simplest way of standing out and being remembered.
And the day after their birthday, they may say thank
you, you know, thank you very much for the message.
By the way, I have a friend who I guarantee so much more
business could be done if everyone made a note of their
clients. Definitely.
And I learned something that it just came up to my mind.
Sometimes it's not always Le'veon Rose.
So you might fight with a client you have, they have like a clash
or he's not happy today. But if you know how to play
around it, you can make him your friend again.
It happened with me one client but this is.
What this is what PR is. PR is also, what do you call it,
crisis management. Crisis Management.
OK, so let's say you can also turn around a bad situation
where you can. Turn it into your favour.
Right. Give us the PR 101 on.
That was with my client. We met one time and he he's kind
of very business oriented. He likes to do the things his
way. Even it was a normal tenancy
contract. Imagine not even standard.
Yes, it's a standard template tenancy contract rentals.
He wanted to do his own contract.
He wants to do his own addendum, his own rules and regulations.
And no, you have to avoid by the laws here.
And I tried to accommodate him. I try to understand what he
wants, what he's scared and what he's scared of.
He wants to protect himself from the landlord.
I want to protect the tenant and the landlord.
And so. This was the tenant coming here.
He was the tenant, not the landlord.
We managed to do it anyway, though.
He was trying to, you know, just to raise his voice.
He was like no, you will do this what I say you will do.
OK, I understand. I I'm here to help you even if
you are talking in this tone. But this turned to be a very
nice story. He said like thank you Tamara
for your help. He he, he felt that I was there
for him till the end and I helped him and I managed to show
him that what he wanted was already there for him.
But he didn't even take the time to read it.
We turned up to be friends. His son came to buy through me
now till now like that happened two years ago till now he calls
me for any legal advice related to real estate and we are on
good terms. This taught me a lesson that
your client sometimes can be a potential you have just to
listen and this is the importance of listening and the
creating this kind of human relationship.
Brilliant. OK.
All right. Well, thank you very much.
Thank you. Any PR tips?
Drop them in the comments.