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Welcome to another episode of 
Golden Nuggets Tips & Tales 

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powered by Property Finder. 
The leading property platform 

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and number one property app in 
the region driving more leads 

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and transactions than any other 
platform. 

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This is where SuperAgents and 
smart home seekers meet even 

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smarter tech because behind 
every great listing and every 

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hot lead is technology that 
works harder so you don't have 

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to. 
We're back with Ben Greenwood of

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Arabian Estates, who is one of 
Property Finder's SuperAgents on

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the platform. 
And we're gonna talk about some 

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of the tech tools he uses to 
stay sharp aware of his niche, 

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aware of his market, aware of 
what's going on and give you 

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some tips and maybe a few tales 
to uh stay ahead of the 

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competition. 
Now, Ben, how do you use Data 

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Guru? 
uh insights, to influence your 

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pricing, what you're saying to 
buyers and what you're saying to

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sellers? 
I think for me, one of the best 

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parts about Data Guru is like 
the pricing map. 

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So a lot of people, they want 
value for money, right? 

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Let's say you have a budget of 
one and a half million. 

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And this is uh like a most 
recent case, actually, one of my

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friends, one of my friend's 
friends bought a unit in JVC 

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with me. last month and we 
actually opened up this tool to 

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say, where can you get price per
square foot value for money, 

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which are obviously for most 
people linked. 

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And we opened up the map and we 
just put in like budget, number 

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of bedrooms, and it came up with
a couple of different areas. 

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One of them, of course, was a 
million miles away. 

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But then we sort of honed in and
we realized that there were a 

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couple of areas that would suit 
what they were looking for. 

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So looked at a couple of units 
in those different areas. 

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And he went and closed one in 
JVC, but it was perfect because 

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it just came up and it showed 
you where this whole value for 

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money or price per square foot 
or the biggest apartment for the

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least amount of money would come
up. 

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So for me, that's probably one 
of the most exciting parts of 

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the tool. 
And how often do you obsess over

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data? 
Are you checking constantly 

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what's going on in your... in 
your community, what's your... 

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Yeah, I think it's always good 
to know what has sold, bar the 

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stuff of course that you sell 
yourself. 

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So it's good to know what's 
sold. 

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It allows you to stay in real 
time with the market so that you

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can educate buyers and sellers. 
So I think it's important. 

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Generally every Monday, I'll 
probably go into the office, 

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have a look at what's sold over 
the last week or so, what's 

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transferred. new listings, see 
what's coming online, where our 

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listings are priced in 
comparison with those that are 

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coming on. 
Are we well priced? 

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Are we overpriced? 
Can we go back to some owners 

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and give them an idea that, you 
know, your next door neighbors 

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come on for however much less. 
Do we see value in where we're 

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at? 
Or is it worth trying to compete

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with your next door neighbor in 
terms of pricing? 

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Like how serious are you about 
getting this thing sold? 

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Yeah. 
Positioning is so important. 

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Positioning is huge. 
You've obviously got the premium

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and the featured capabilities 
with Property Finder. 

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When we're talking about search 
criteria and people looking on 

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most recent, or often people go 
price low to high, click, click,

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click. 
But it's great to go by the 

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featured ones because the 
businesses that are working with

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Property Finder, they'll only 
really promote stuff that's 

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actually worth promoting and 
worth selling. 

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So if something is well priced 
or it's unique or whatever else,

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and it's going to catch some, 
like some real attention and 

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genuinely sell, then they'll put
some extra money behind it. 

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But if you're on the market with
hundreds of agents and your 

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pricing is 10, 15 % above the 
market, don't be surprised to 

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see it sit on the portals for a 
little while. for a manager even

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to approve to. promote something
to a premium listing or a 

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featured, you're going to have 
to have some strong evidence to 

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back that. 
Yeah, definitely. 

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So for a home seeker, so anyone 
looking on, on a Property Finder

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they should know that it's not 
that that's boosted to just get 

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eyeballs. 
It's boosted for a genuine 

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reason. 
Yeah. 

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That there is strong conviction 
that that this is a good listing

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and that's why someone has 
approved for it to be a premium.

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of course, if you were running 
the business, would you put 

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extra market in behind? 
something that's overpriced and 

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is never gonna sell, or you're 
put extra marketing behind 

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something which is really in 
line with the market, priced 

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incredibly sharply and ready to 
go, like which is gonna sell 

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first. 
Yeah, and that's important. 

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You made a very good point about
uh making sure that you're 

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keeping an eye on what's coming 
on around your listing. 

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So it's not just about the price
that you go on the market for, 

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you've got to keep it positioned
correctly. in that market for as

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long as it's online? 
Absolutely. think a lot of 

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owners have been, ah they've 
benefited, I guess you can say, 

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from the upward trend in the 
market. 

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So let's say their pricing was 
high to begin with, but the 

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market's caught up over the sort
of one, two months that it's 

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been kind of stagnant online. 
There's been a couple of sales 

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that have come through, a couple
of transfers that have gone 

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through, and now the market's 
kind of caught up to where. 

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where you want to be. 
So the price increase in the 

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market itself has allowed for 
some owners to get a little bit 

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more than perhaps what they were
originally hoping. 

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And you mentioned it's important
to educate buyers, it's to 

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educate sellers. 
It's also important to educate 

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real estate agents or stay 
educated or stay informed. 

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So how do you, as a super agent,
stay informed, stay 

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knowledgeable, stay educated? 
stay educated, motivated. 

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I think a lot of this boils down
to stuff that you don't 

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necessarily do in the office. 
There are things that you can do

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outside of the office that, that
will keep you motivated. 

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Of course, like finding out the 
reason why you're doing this. 

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If we're doing this just for the
sake of, of being a broker, then

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at some point you're probably 
going to come unstuck. 

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But if you have a why, If you 
have a A compelling reason. 

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Compelling reason, yeah, for 
sure. 

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And then outside of that, of 
course, I am in therapy at the 

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moment. 
Which is rare. 

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Rare. 
It's a very American thing. 

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Yeah. ah And originally I was, 
ah I guess you could say quite 

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negative about the concepts, 
about the idea, but... the more 

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I've done it and the more I've 
sort of like worked around 

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whatever's going on, it's not, 
you can call it therapy, but you

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can also call it like 
performance enhancement, mental.

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Or like it's so many different 
ways, right? 

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That have a much more positive, 
uh positive spin on it. 

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You know, we're there or I'm 
there to become a better 

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husband, better father, better 
broker, just an all round better

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version of myself. 
I think the growth that I've 

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seen just in the short space of 
time that I've been doing it has

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been in itself quite 
overwhelming. um But it's a 

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really exciting prospect, I 
think, because it's the first 

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time I've ever truly invested in
myself to become better. 

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Everything I've ever learned has
come from external sources. 

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Never paid for education. 
I've never had any education 

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paid for, but this is like an 
education. yourself. 

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Yeah, you're going to the 
university of yourself and it's,

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um, it's a scary place to go to 
for sure, but it's so freeing. 

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was it the real estate industry 
that led you to therapy? 

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Um, no, no, not really. 
I mean, listen, I, I have a lot 

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of people that, that are 
dependent on me doing well. 

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Um, So in itself, like that's, 
that's obviously a lot of 

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pressure. 
Um, but my time in the market 

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has been great. 
I've been very fortunate with 

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the people I've met, the places 
I've, I've worked and wherever 

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else, like all of it. 
I can't speak badly about, about

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that. 
It's, it's all been fine. 

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Uh, but sometimes things just 
get on top and you know, the 

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whole feeling to me was really 
new because everything, like 

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when you come into the 
marketplace, it all, except for 

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the first year, like where it 
was difficult, of course, but 

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the rest of it kind of just 
clicked and it all went pretty 

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well, pretty smooth and it just 
ran its course. 

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I guess this was the first time 
that I ever had a feeling of, I 

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don't even know what it is, like
of being on top. 

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So yeah, I mean, it was an odd 
place to be, but if I can advise

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anyone for sure, if they're... 
If they're struggling in any 

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sort of capacity, then speaking 
to someone who has no idea who 

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you are, no judgment, it's the 
most freeing thing that I've 

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ever done. 
I'll give you a free 

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alternative. 
Chat GPT. 

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I swear to God, everyone's using
that for therapy these days. 

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I mean, by all means can do 
that. 

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Myself, I prefer interpersonal 
and kind of like instant. human 

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feedback, but I can totally 
understand. 

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Yeah. 
A free alternative, uh, that 

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probably still has zero 
judgment, yeah, I can understand

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how, how that can work. 
And I guess whether it's the 

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gym, whether it's music, whether
it's walking down kite beach, 

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chat, GPT, real time, face to 
face kind of stuff. whatever 

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works for you and can keep you 
going through the times that are

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a little bit more challenging 
than, yeah, just find your thing

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and go with it. 
So what's the one biggest 

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mindset tip you can give for all
the real estate agents out 

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there? 
Cause we keep hearing this word 

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right now, mindset, positive 
mindset. 

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And again, it's important as a 
ex-military guy, now five years 

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in the industry Top tip I guess 
would probably be, if you're 

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almost robotic, right, then the 
highs wouldn't be highs and the 

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low would never be lows. 
It would just be a constant. 

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I think that's what most people 
who are incredibly high 

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performance try and strive to 
achieve, to have no emotional 

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ups and downs or peaks and 
troughs. 

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So- That's just boring. 
It's boring, right? 

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And it's nice to ride the roller
coaster, but I think what's 

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important is, Enjoy the highs, 
of course, while they're there, 

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but still never lose sight of 
what has got you there. 

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So let's say you close a really 
big deal and you have a great 

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commission coming in, like 
congratulations to you, well 

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done, but what's next? 
It's important to maintain this 

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level that has got you to where 
you've got to. 

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And then when the times are 
tough, of course, do whatever 

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you can to make sure that the 
troughs and the lows are not so 

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low. 
And I think it's important to 

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manage expectations as well. 
So there's that old saying that 

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happiness is the gap between 
your reality and your 

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expectations. 
So the wider that gap is, the 

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unhappier you'll be. 
So keep your expectations 

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relatively close to your 
reality. 

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Especially in this industry, 
it's important to recognize it 

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does not end. 
The amount of money you can make

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does not end. 
So your expectations, you've 

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done that big deal. 
Now you're thinking, okay, 

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what's the next big deal? 
Let's say you went out and 

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bought a G-Wagon. 
Okay, what can I buy next? 

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It's never gonna be enough don't
drive yourself into the ground 

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trying to find happiness in 
material things or targets or. 

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It just doesn't stop. 
Yeah, I don't think it works. 

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That's not how the world works, 
right? 

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I watched that video of Will 
Smith. 

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I don't know if you saw it where
he's talking about rock bottom, 

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but no one talks about what he 
calls a cliff top. 

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Like you can drive yourself to 
ascertain all of these things. 

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But what happens when you 
finally get here? 

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This place is just as dangerous,
by the way, as this place. 

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because up here, it's a long way
down. 

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Yeah. 
I think people assume there's 

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happiness at the top. 
It's not always. absolutely not.

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You can find some of the most 
unhappy people ever who are in 

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these positions, just as 
unhappy, but just because they 

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have some money, like apparently
that makes it all better. 

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I can tell you from experience, 
sometimes it doesn't. 

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It makes it more comfortable 
maybe. 

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Yeah, perhaps. 
Yeah. 

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You're just going crazy in a 
bedroom as opposed to on the 

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streets, but there's no, you 
know. 

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You just have to find your 
comfortability and be happy and 

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appreciate what you have. 
Like if I could have told you 

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three years ago, you'd be here 
now, would you have like snapped

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my arm off? 
You probably would. 

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So let's just take a moment to 
stop and appreciate all the 

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things that you've done. know, 
I've got three kids, man. 

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Mindfulness. 
It's amazing. 

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Don't think I've ever done an 
episode about mindfulness and 

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done maybe a little bit of 
mindset. conversations, but 

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thank you for that refreshing, 
slightly sensitive topic. 

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And thank you for being so open 
about your own therapy journey 

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and for encouraging everybody 
else to seek their true 

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happiness. 
And it's not always money and 

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commission. 
I hope you enjoyed that episode.

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Catch the rest of Ben's episodes
while you're at it. 

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Why not binge the whole season?