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Some of the best projects that I
have worked on. 

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Have not involved any modeling. 
Have not involved any 

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sophisticated stuff, but they 
have been simple cuts of data, 

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but with very high impact, as 
long as you show it, right? 

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You don't need to build the 
rocket ship out in the first 

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goal, but you can at least show 
that, hey, there is this part of

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the rocket ship that is built 
in. 

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That could be useful for you in 
this way. 

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Hello and welcome to data. 
Shatter the podcast on all 

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things data. 
This podcast is a series of 

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conversations with experts and 
Industry leaders in data. 

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And each week. 
We aim to unpack a different 

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compartment of the data 
suitcase. 

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I am your host Catholic Church 
that Blogger newspaper, 

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columnist book author, and a 
former data and strategy 

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consultant at currently head 
analytics and business 

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intelligence for delivery. 
One of India's largest 

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logistics. 
Companies. 

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You can follow me on Twitter at 
Karthik s that is Kar Phi. 

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K s and read my blog at no 
Intruder.com. 

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That is n Over. 
N th you be a.com all opinions 

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expressed in his podcast belong 
to me. 

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My podcast this and I do not 
reflect the views of any 

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organizations. 
We might be Associated. 

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Nothing discussing this podcast 
should be taken as Financial or 

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legal advice. 
We are now in 2021. 

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Everyone wants to do data sites.
When companies raise money. 

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It's common for them to say that
they have used the funds to 

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invest more in data, science and
analytics. 

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Some other well-funded companies
are accused of holding. 

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Doesn't this back in 2006 during
a bull run and crude oil prices 

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mathematician, had said that 
data is the new oil and that's 

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now become a sort of 
self-fulfilling prophecy. 

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You're just investing in 
capturing data and hiring data 

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scientists doesn't work. 
A lot of effort goes in to make 

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sure the data science teams. 
In actually be effective. 

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Today's guest is unknown, 
Krishna. 

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Anuj was an early Employee Of 
Music. 

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Mama one of India's largest 
analytics, Outsourcing companies

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data, he went on to be a 
co-founder of the math company 

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over the course of his career, 
and it has left and delivered 

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and it's of analytics and data 
science projects, and by 

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analyzing data from those, he 
has figured out a thing or two 

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on what works. 
And what doesn't in terms of 

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making data signs work for a 
company. 

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Let's start with the how 
business and data science sort 

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of interactive mean. 
This is a sort of slightly old 

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view that I have. 
Which is that like the business 

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guys, Kenneth treat the data 
that is in one of two ways. 

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One is that like they think the 
data people are gods and they 

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whatever they say is the gospel 
in, you need to listen to them 

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and the at The Other Extreme you
have like you the the business 

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people think. 
Like these datasets are doing 

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some random math, which is not 
relevant to the business. 

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So why do we need to listen to 
them? 

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And if either cases, if you 
think about it, the business is 

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not able to get the full value 
from the data. 

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So start with like, is this is, 
this is my view, correct? 

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Is it still happening? 
Is it Universal? 

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Or is it sort of certain types 
of companies, where it happens 

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in? 
Yeah, and what do you need to do

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to their sort of integrate data 
and business better? 

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Yeah, I mean, so I think that, 
you know, I think a lot of it 

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has to do more with how we'd how
data scientists are, you know, 

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that the data product itself 
gets delivered to business, 

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right? 
I think because of that, if you,

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if you think about how that that
telling really happens and if 

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you make it more math, more 
Tech, and you don't do playing 

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speak business, speak 
businesses, tend to business. 

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People tend to either twist to 
the side on which to that side. 

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In either case, as you said, it 
doesn't become useful in terms 

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of organizations themselves who,
you know, kind of go through 

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that. 
I haven't seen this as much in 

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organizations which have sort of
grown with the data at its 

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Center or text at its Center 
Sovereign more newer Edge 

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organizations. 
I think like if you take the 

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Amazons of the world, I don't 
think that they think that 

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differently between data and 
business because for Them. 

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The data gives them, the is the 
core of their value proposition 

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in some ways. 
Right, but if you take some of 

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the older organizations, it 
becomes a big challenge because 

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they're not used to thinking of 
data, in a particular way. 

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They're not used to using data 
in a particular way. 

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So, so there it becomes more of 
a challenge where where, where 

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businesses sort of tend to tune 
out in a lot of ways. 

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When, when, when, when the data 
is come to come to talk 

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anything. 
Not. 

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If it is just articulation. 
I feel. 

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I mean, I think the, the if the 
data product is presented in a 

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way that is simple, that is 
usable that caters to, you know,

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a layer of translation because 
you do need to translate what 

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has happened in your data 
science, sort of cooking to. 

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What does it really mean to the 
business? 

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If the translation layer is not 
very clean. 

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I think in a lot of cases that 
That sort of you things to 

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happen. 
So computer translation there. 

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It says they are they whose 
responsibility it is a tiny or 

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to phrase it another way, right?
I mean one way the some 

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companies took it is like get a 
bunch of math, the agent didn't 

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do the data and then they whose 
responsibility is it to sort of 

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take the Data Insights? 
And because I have seen like 

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client presentations, which have
the this head, this the value, 

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the set that we value. 
And everybody was like black. 

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I mean, so obviously the door, 
so somebody needs to take the 

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responsibility who can 
understand both sides. 

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It's okay, take the P value. 
And then, then the business, 

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like, okay, this is what the 
data is telling us. 

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It's also how, how does it sort 
of layout? 

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I mean, original distant, 
different organizations have 

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dealt with that very 
differently, right? 

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So there are some who have who 
have a specific person who, 

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which is a role called the 
analytics translator. 

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If you will, who is going to do 
that for the business and from 

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the business to the, to the, to 
the analytics folks, right in 

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our The case, for example, I 
think that we have been, we also

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believe that unless the data 
folks themselves, learn how to 

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do that, at least a little bit. 
It becomes a pointless exercise 

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when you build a model and it 
doesn't get anywhere kind of 

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thing, right? 
Different folks have done it 

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differently, but I feel that the
the important thing is to 

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understand that, you know, you 
could bring in folks for playing

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different roles whether it is 
the same person doing that or 

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not is a different question, but
there are different roles that 

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need to be played. 
And that identification 

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identification of those roles is
extremely important. 

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You need somebody who's going to
think about the cust customer or

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the business user. 
And I'll figure out what it is 

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that they are really looking 
for. 

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What is it is that they would 
like to hear and what they don't

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like to hear and make sure that 
someone is constantly playing 

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that, I think the owner of that 
data science team and that that 

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function, if you will and 
whoever that might be it could 

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be the, you know, it could be 
the CTO. 

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It could be the CIO. 
It could be, it could be the CD 

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of whoever that is has to be 
very Cognizant of the fact that 

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that needs to kind of happen. 
And if it doesn't happen, then 

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everything sort of goes for a 
toss. 

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So identifying those roles and 
then based on those roles, 

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figuring out who's playing them 
and making sure that those roads

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are actually being played, but 
the owners to be honest, is 

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always going to lie on the 
people who are creating the 

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product, right? 
Whatever? 

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That product. 
So the owners can never lie on 

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the business. 
I keep going back to this 

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example of think of your think. 
In consumer right at the end of 

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the day, if the in consumer like
a like if you don't use an app, 

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you are not using an app. 
It can't be your fault. 

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You're not using an app ever. 
So I think the same applies for 

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business users also. 
So what do you say is that the 

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data guys need to sort of, like,
I mean, it's important for 

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databases sort of know some 
business. 

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Learn the business context solve
business problems rather than 

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solid mats problems because I 
think that's one wrap that it's 

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easy for data scientists to get 
into right - you just go off 

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into the exam, different levels 
of geekery, depending on what 

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what problem you're solving and 
like that can sometimes 

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temperature. 
Most elegant solution need not. 

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He produced a good business 
impact in some a gesture simple 

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average somewhere might do the 
trick rather than building some 

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involved models way. 
Yeah, absolutely. 

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I think that this is something 
that I've seen a lot over over 

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over time. 
And, you know, I think a lot of 

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times we like Tech Community, 
right? 

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Whether it is a data scientist 
data engineer. 

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Anyone we tend to get lost in 
our own. 

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Complexity of our own 
sophisticated problem. 

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Sorry, sophisticated solution. 
What kind of model? 

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What kind of new technique are? 
I am I going to use things like 

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that, without completely from 
beginning to end focusing on? 

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What is really the problem that 
we are looking to solve and 

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work, at least from my 
experience, you know, just 

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thinking about it with a sort of
a design lens if you will. 

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Also looking at, you know, 
understanding where the source 

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of the problem really is 
understanding the real solution 

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that somebody's really looking 
for. 

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And then tailoring, what? 
You're sort of data science 

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solution. 
Should be needs to happen which 

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lot of times just doesn't 
happen. 

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And yes, you need to understand 
the business for it. 

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You could get help and somebody 
else provides that business 

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context, but somebody really He 
needs to always do that on a 

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consistent basis. 
Otherwise, it just completely 

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gets lost in, in the, in the, in
the math and the tech of it. 

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I think that the that also 
applies on the other. 

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And if you think about it, as I 
have a lot of results, right? 

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And we also tend to enjoy the 
results that are coming out and 

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try to, you know, marvel at at 
our own sort of magnificence in 

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figuring. 
Not that result not thinking 

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about. 
Okay, fine. 

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Tied back to the problem that we
have solved. 

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How do you make sure that, you 
know, going back to that point 

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and communication? 
How do you make it simple for 

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them? 
How do you make it a easy for 

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them to understand and read it? 
You know, how do you make it 

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visually appealing? 
How do you make it, you know, 

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even, you know, something that 
they can quickly, touch use 

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things like that, right? 
Thinking about it from that kind

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of lens is hard for, for of us 
to do. 

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You could really, you know, one 
of the things that you could 

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also do is, you know, for 
example, some of the things that

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we are doing is we are bringing 
in actual designers who are 

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going to think about it, purely 
from the perspective of what is 

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a customer who want to look at 
right? 

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And what would they want to look
at? 

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What would they want to kind of 
see and feel touch. 

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And, you know, think you 
thinking or things? 

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Like ux, for example, which I'm 
sure a data scientist, wouldn't 

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think about, right? 
If you are putting out a Patient

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tortured, the presentation kind 
of flow mix. 

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Make sure that makes sense. 
Things like that. 

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I think it's a very critical 
part which is often gets lost in

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the in the in the complexity of 
the solution. 

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So, how do you think of the team
for this? 

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I mean, like that's should 
everyone sort of the have some 

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mini meant of communication in 
the more, you try to bring in 

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Specialists for the 
communications within be the 

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bridge. 
You're like, how do you solve 

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this problem? 
I feel that there is a the the 

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there are only very few unicorns
will be able to do everything, 

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right? 
So I think that's that's one but

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there are there is there needs 
to be an appreciation for of 

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everybody for everything whether
that appreciation did not be 

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deep but there needs to be a 
basic level of appreciation for 

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the other aspects of you know, 
what what needs to happen. 

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Even on the engineering side. 
For example, a lot of times I 

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find that data scientists don't 
have Appreciation for what it 

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takes to get the data to where 
it needs to get to, but you need

228
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to have that kind of 
appreciation. 

229
00:13:37,200 --> 00:13:42,100
Otherwise, you'll kind of, you 
won't understand the challenges 

230
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in the complexities that they 
have to deal with in your 

231
00:13:43,900 --> 00:13:45,900
solution. 
Hence won't be designed to deal 

232
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with those complexities, right? 
And on this side in terms of 

233
00:13:49,900 --> 00:13:54,200
design and whatever not it is 
the route that we feel and what 

234
00:13:54,500 --> 00:13:57,800
at least we have taken is, is 
more on the build basic 

235
00:13:57,800 --> 00:13:59,800
appreciation. 
Get smes. 

236
00:14:00,700 --> 00:14:02,400
That's, that's the route that we
have taken. 

237
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So we have people who are doing 
particular things, as you know, 

238
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that's their core, but they have
an appreciation for the other 

239
00:14:09,100 --> 00:14:12,300
stuff. 
How do you do it in a mean? 

240
00:14:12,300 --> 00:14:15,700
Your sister sort of thought 
they'd see your largest laddish 

241
00:14:15,700 --> 00:14:19,200
organization serving several 
clients into on so you can 

242
00:14:19,400 --> 00:14:22,800
connect with their grief so that
I think it will fit but to the 

243
00:14:22,900 --> 00:14:24,700
with a small team, I guess it 
had a rate. 

244
00:14:24,700 --> 00:14:27,400
I mean you'll need to have some 
unique or somewhere else. 

245
00:14:27,700 --> 00:14:30,600
I don't know like I'm struggling
with the dog. 

246
00:14:31,400 --> 00:14:34,100
Yeah, I have absolutely I think 
that there need to be some 

247
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unicorns. 
I would also say that the needs 

248
00:14:38,300 --> 00:14:42,600
to be Trini that Is really that 
that needs to be enabled for 

249
00:14:42,600 --> 00:14:47,100
some of these people I've seen 
in, at least in my past, that, 

250
00:14:48,300 --> 00:14:51,000
you know, doing something like a
design, thinking training. 

251
00:14:51,000 --> 00:14:55,700
So that people understand how to
really think about it, is 

252
00:14:55,700 --> 00:14:58,100
extremely critical because a lot
of times we just don't get 

253
00:14:58,100 --> 00:15:01,500
exposed to things like that. 
I think that the traitor the 

254
00:15:01,500 --> 00:15:04,300
exposure is the greater, the 
training is even for small 

255
00:15:04,300 --> 00:15:05,500
teams. 
I think that's extremely 

256
00:15:05,500 --> 00:15:08,500
critical because it's just at 
least it up levels. 

257
00:15:08,500 --> 00:15:13,200
The work product. 
Wore a into a into the into just

258
00:15:13,200 --> 00:15:16,200
that next category. 
Now this coming back to this 

259
00:15:16,200 --> 00:15:18,600
communication regular. 
Having register start to the 

260
00:15:18,600 --> 00:15:21,600
board broader slate in terms of 
like how do you mean? 

261
00:15:21,600 --> 00:15:23,900
Like, let's assume you have it. 
Some cool model, whatever. 

262
00:15:23,900 --> 00:15:25,700
The model is. 
It could be a regression. 

263
00:15:25,700 --> 00:15:28,700
It could be some, some neural 
networks are all, you know, but 

264
00:15:28,700 --> 00:15:31,200
like how do you sort of? 
Like, I think one of the 

265
00:15:31,400 --> 00:15:35,200
challenges that data science 
cases, I mean again, let me know

266
00:15:35,200 --> 00:15:38,200
from getting this wrong, but on 
my personal experience is that 

267
00:15:38,200 --> 00:15:39,600
trick is communicating your 
results. 

268
00:15:39,800 --> 00:15:42,800
That's equal to, you can 
communicate whatever your the 

269
00:15:42,800 --> 00:15:44,300
inside your phone. 
Like. 

270
00:15:44,500 --> 00:15:47,300
How do you like maybe the data 
itself as a story? 

271
00:15:47,300 --> 00:15:52,400
How do you sort of communicated 
to the to the business? 

272
00:15:52,400 --> 00:15:54,800
Like it should you abstract 
steps to do? 

273
00:15:55,100 --> 00:15:57,500
So would stop to them the way 
that they carry? 

274
00:15:57,500 --> 00:16:00,900
Are you go words from? 
It goes back to the translation,

275
00:16:01,400 --> 00:16:06,700
but I think that I heard I read 
this somewhere that basically 

276
00:16:07,100 --> 00:16:09,700
humans, basically can only 
understand stories. 

277
00:16:09,800 --> 00:16:14,500
Efforts. 
And so it's I guess important 

278
00:16:14,500 --> 00:16:19,100
for you to tell a story for you 
to contextualizing in in their 

279
00:16:19,100 --> 00:16:24,000
kind of perspective to I think 
they need to edit is also very 

280
00:16:24,000 --> 00:16:28,500
high if you're not able to edit 
what you want to present 

281
00:16:28,500 --> 00:16:32,000
properly, and make sure that you
cut out stuff that really they 

282
00:16:32,000 --> 00:16:36,800
don't care about it becomes a 
big challenge, right thing using

283
00:16:36,900 --> 00:16:40,500
examples of you. 
So say you've built a 

284
00:16:40,500 --> 00:16:44,200
personalization model of some 
sort identifying, a cohort of 

285
00:16:44,200 --> 00:16:48,700
customers and showing the kind 
of personalization you really 

286
00:16:48,700 --> 00:16:54,200
talking about as an example, 
bringing Comfort to them to say 

287
00:16:54,200 --> 00:16:54,900
that. 
Hey, you know what? 

288
00:16:54,900 --> 00:16:59,600
I have the model and all is 
doing what it's doing, but this 

289
00:16:59,600 --> 00:17:02,300
is the result of it. 
And as you can see this meshes, 

290
00:17:02,300 --> 00:17:05,000
well, with your business 
intelligence that you have built

291
00:17:05,000 --> 00:17:07,900
up or you are thinking about 
your intuitive sense. 

292
00:17:08,200 --> 00:17:10,400
So you can trust that. 
There is data. 

293
00:17:10,400 --> 00:17:13,000
So that is a flow that is kind 
of Happening Here. 

294
00:17:13,000 --> 00:17:15,599
Bringing out some of those 
examples bringing out metaphors.

295
00:17:15,599 --> 00:17:18,800
Bringing out stories. 
I think is a better way of 

296
00:17:19,500 --> 00:17:25,900
communicating the results rather
than thinking of it as I will 

297
00:17:25,900 --> 00:17:28,400
talk through the process of how 
I built my model. 

298
00:17:30,000 --> 00:17:32,200
The wait, okay, so it's 
basically need to be covered in 

299
00:17:32,200 --> 00:17:36,400
some ways just to replace. 
What is it about going backwards

300
00:17:36,400 --> 00:17:40,300
said, it's like taco dissolution
and then like, only they had 

301
00:17:40,300 --> 00:17:42,200
like really interested in. 
So when you picked up over the 

302
00:17:42,200 --> 00:17:45,400
brush because it crosses doesn't
necessarily add value to the 

303
00:17:45,400 --> 00:17:47,800
business. 
Yeah, I think, what they caught 

304
00:17:47,800 --> 00:17:51,700
what business are support more, 
is that is your process robust. 

305
00:17:51,700 --> 00:17:55,700
Have you dealt with all the, all
the possible, you know, said 

306
00:17:55,700 --> 00:17:58,100
data, cleaning challenges that 
you might have had. 

307
00:17:58,700 --> 00:18:01,700
Can I trust The data that you 
have used. 

308
00:18:01,700 --> 00:18:04,600
These are the questions they 
would have and you don't need to

309
00:18:04,600 --> 00:18:08,300
go into depth to show them 
unless they ask for it, as you 

310
00:18:08,300 --> 00:18:13,000
said, but it's not a necessity 
for you to get into depth to 

311
00:18:13,000 --> 00:18:16,100
show it to them right there 
because I did sometimes. 

312
00:18:16,100 --> 00:18:19,000
I mean, I guess especially 
something like data science like

313
00:18:19,200 --> 00:18:22,300
over selects for people who are 
like sort of interested in maths

314
00:18:22,300 --> 00:18:26,000
interested in processing 
interested in doing cool things 

315
00:18:26,000 --> 00:18:31,500
like like they Instinctively 
forcibly over index on, on that 

316
00:18:31,500 --> 00:18:36,200
rather than rather, than on the,
on the story story, eats in 

317
00:18:36,200 --> 00:18:38,100
Vegas. 
Yeah. 

318
00:18:38,100 --> 00:18:40,600
Absolutely. 
I think that is why I think he 

319
00:18:40,600 --> 00:18:44,700
designed us need help to be 
honest and bringing in that hit 

320
00:18:44,700 --> 00:18:48,300
from as much as many corners as 
possible becomes critical. 

321
00:18:49,500 --> 00:18:54,500
So in a small team, making sure 
that one person is constantly 

322
00:18:54,500 --> 00:18:59,800
say thinking about it or making 
Show that at a bare minimum 

323
00:18:59,800 --> 00:19:02,700
level, you put some standards 
process see saying that, this is

324
00:19:02,700 --> 00:19:05,500
how you need to be at the 
minimum showing your 

325
00:19:05,500 --> 00:19:07,200
presentation. 
These are the things you should 

326
00:19:07,200 --> 00:19:11,500
not be showing. 
I think some of that helps, you 

327
00:19:11,500 --> 00:19:14,000
might say that like data 
scientists need help. 

328
00:19:14,100 --> 00:19:17,200
So who are the kind of people 
who can help the data center is,

329
00:19:17,200 --> 00:19:22,100
are these like buying by the 10,
but everybody wants to be a data

330
00:19:22,100 --> 00:19:24,000
scientist are like, sometimes 
you might have a higher data 

331
00:19:24,300 --> 00:19:26,400
visualization engineer. 
They'll want to be a data 

332
00:19:26,400 --> 00:19:30,000
scientist, you you, Hire 
somebody to hide over here for 

333
00:19:30,000 --> 00:19:33,900
whatever reason like this also 
the some sort of like something 

334
00:19:33,900 --> 00:19:37,100
simpler than others and so on. 
So so how do you get help to 

335
00:19:37,108 --> 00:19:39,700
data scientists and make sure 
that you can get people who can 

336
00:19:39,900 --> 00:19:45,000
actually help the data sent. 
I mean, I don't know for a 

337
00:19:45,000 --> 00:19:49,300
smallish team, but at least like
I can tell you from my ideas. 

338
00:19:49,300 --> 00:19:52,700
My own inexperience is basically
get designers clean. 

339
00:19:53,900 --> 00:19:57,000
They come with a so it's like 
you talking about orthogonal 

340
00:19:57,000 --> 00:19:59,200
perspectives, right? 
It is completely orthogonal 

341
00:19:59,200 --> 00:20:03,300
perspective to a data science 
perspective and making those two

342
00:20:03,300 --> 00:20:08,600
mesh is probably the help that 
data scientists can have need 

343
00:20:09,200 --> 00:20:11,900
this probably but that's only 
one example, and that's very 

344
00:20:11,900 --> 00:20:16,100
specific to our case. 
Maybe, but if you think about 

345
00:20:16,100 --> 00:20:21,500
it, I feel that, you know. 
We were talking about it earlier

346
00:20:21,500 --> 00:20:24,400
but bringing in more 
appreciation for it might help 

347
00:20:25,600 --> 00:20:30,200
bringing in a proper training 
program for, it might help 

348
00:20:31,600 --> 00:20:37,600
bringing in some some base level
practices can help. 

349
00:20:40,300 --> 00:20:46,700
But other than an external 
entity doing it in an orthogonal

350
00:20:46,700 --> 00:20:50,500
manner, it's only the up, 
leveling of the data scientists 

351
00:20:50,500 --> 00:20:55,900
themselves, which can help what.
And speaking of data scientists 

352
00:20:55,900 --> 00:20:58,300
Zips is set. 
I mean, like I have a lease 

353
00:20:58,300 --> 00:21:01,100
space on my anecdotal 
information, like some kind of 

354
00:21:01,100 --> 00:21:04,200
a, some kind of a curse 
distribution to for the lack of 

355
00:21:04,200 --> 00:21:06,800
a better phrase site in terms of
like everybody wants to be a 

356
00:21:06,800 --> 00:21:10,200
data scientist. 
I didn't make data save because 

357
00:21:10,200 --> 00:21:14,100
of that data scientists think 
that they are the coolest 10 

358
00:21:14,100 --> 00:21:18,000
like they are like as I read in 
some log musically. 

359
00:21:18,000 --> 00:21:20,600
I mean that's a Blog have quoted
in some five different places 

360
00:21:20,600 --> 00:21:23,700
already is actually data 
scientists believe that business

361
00:21:23,700 --> 00:21:29,500
intelligence is for Lexington's 
increase and and then like, so I

362
00:21:29,508 --> 00:21:32,500
did this is impression that the 
people who are doing it's a 

363
00:21:32,500 --> 00:21:34,100
business intelligence or 
analytics. 

364
00:21:34,100 --> 00:21:36,300
It's not as cool as data 
science. 

365
00:21:36,500 --> 00:21:39,800
The data scientist want to work 
on the latest cutting-edge 

366
00:21:39,800 --> 00:21:41,800
technology. 
And so, how do you, how do you 

367
00:21:41,800 --> 00:21:46,100
sort of like when somebody comes
to that kind of a mindset? 

368
00:21:46,100 --> 00:21:50,200
Like, how do you up level them 
in terms of better 

369
00:21:50,200 --> 00:21:53,300
communication, better, 
appreciation of other domains 

370
00:21:53,300 --> 00:21:56,800
and things like that. 
I think you like really like I 

371
00:21:56,800 --> 00:22:00,100
think we've been dealing with 
this question or on business 

372
00:22:00,100 --> 00:22:04,700
intelligence versus cool data 
science for so long now, right? 

373
00:22:04,700 --> 00:22:09,800
I mean, I'm sure you've seen it 
for so long also, it's it's a 

374
00:22:09,800 --> 00:22:13,900
fundamental problem of not 
understanding the objective, I 

375
00:22:13,900 --> 00:22:17,900
feel and you know the focus at 
the end of the day. 

376
00:22:17,900 --> 00:22:21,600
It's like it's a whatever you're
doing is a tool to solve a 

377
00:22:21,600 --> 00:22:24,000
business problem. 
That's what it really is. 

378
00:22:24,000 --> 00:22:26,200
Some of the The best projects 
that I have work. 

379
00:22:26,200 --> 00:22:28,800
Done. 
Have not involved any modeling, 

380
00:22:29,100 --> 00:22:34,300
have not involved any 
sophisticated stuff, but they 

381
00:22:34,300 --> 00:22:39,100
have been simple cuts of data, 
but with very high impact, as 

382
00:22:39,100 --> 00:22:43,700
long as you show it, right. 
And tell that story right? 

383
00:22:44,400 --> 00:22:48,500
Which made made customers like 
millions of dollars or whatever 

384
00:22:48,500 --> 00:22:52,100
it is. 
Right, but that perspective that

385
00:22:52,100 --> 00:22:53,900
look at all all of what you're 
doing. 

386
00:22:53,900 --> 00:22:56,600
Whatever. 
You're Doing, let's back to the 

387
00:22:56,600 --> 00:23:00,100
business problem itself. 
And it does like a tool with 

388
00:23:00,100 --> 00:23:02,400
which you are using, doesn't 
matter as much as tether. 

389
00:23:02,400 --> 00:23:05,900
You actually solved it or not. 
I guess. 

390
00:23:05,900 --> 00:23:08,300
I think that's that's the that's
that perspective. 

391
00:23:08,300 --> 00:23:11,500
Sometimes goes missing and you 
need to drive that perspective 

392
00:23:11,500 --> 00:23:13,900
as much as possible into into 
people. 

393
00:23:13,900 --> 00:23:16,700
So that then they realize the 
value. 

394
00:23:16,700 --> 00:23:21,100
But some, some are to be honest.
Extremely just fascinated by the

395
00:23:21,100 --> 00:23:24,300
by the complicated stuff and you
can't stop. 

396
00:23:24,400 --> 00:23:26,900
Up that. 
But as much as you can drive the

397
00:23:26,900 --> 00:23:28,300
perspective of here, you know, 
what? 

398
00:23:28,300 --> 00:23:31,900
If you solve the business 
problem, you will go to hire 

399
00:23:32,300 --> 00:23:35,100
like lengths and you know, 
you'll become so much a much 

400
00:23:35,100 --> 00:23:39,800
better sort of, you know, you'll
have much better growth as long 

401
00:23:39,800 --> 00:23:41,300
as you can drive that 
perspective. 

402
00:23:41,300 --> 00:23:45,600
I think people in a see it and 
understand it and and as they 

403
00:23:45,600 --> 00:23:47,700
experience it themselves then 
they like it. 

404
00:23:47,700 --> 00:23:50,600
Everybody likes things when when
take many gets used. 

405
00:23:50,700 --> 00:23:52,600
That's just the truth of all of 
us, right. 

406
00:23:52,900 --> 00:23:56,100
So yeah. 
So when they see that okay usage

407
00:23:56,100 --> 00:23:58,700
as happened and because of usage
happening, something has 

408
00:23:58,700 --> 00:24:01,300
happened. 
You have a sense of sort of 

409
00:24:01,300 --> 00:24:05,700
pride in your work and that sort
of leads to leads to things, but

410
00:24:06,900 --> 00:24:08,700
going back, going back, pushing 
down. 

411
00:24:08,700 --> 00:24:13,200
The message of the business 
problem itself is, is critical. 

412
00:24:13,400 --> 00:24:17,600
I don't, I, I have always had an
issue with this with this 

413
00:24:18,600 --> 00:24:20,900
complicated stuff. 
Versus business intelligence 

414
00:24:20,900 --> 00:24:23,200
stuff and it's just never gone 
away. 

415
00:24:23,500 --> 00:24:24,300
Yeah. 
No, I guess. 

416
00:24:24,400 --> 00:24:26,800
Hi, Abby, I completed a human in
my experience. 

417
00:24:26,800 --> 00:24:29,000
I mean, I've only been doing 
this for 10 12 years now. 

418
00:24:29,000 --> 00:24:33,600
Like I've never really I don't 
robots that are single case 

419
00:24:33,600 --> 00:24:37,400
where I had a complicated model 
that delivered like massive 

420
00:24:37,400 --> 00:24:40,300
impact. 
All the, the best part is always

421
00:24:40,300 --> 00:24:42,700
really taken over eating 
somewhere again. 

422
00:24:42,700 --> 00:24:46,900
Something I quote often, like 
the best machine learning method

423
00:24:46,900 --> 00:24:51,200
is division. 
Lik take 90% of your work gets 

424
00:24:51,200 --> 00:24:55,600
done with average estate. 
I don't like which is also 

425
00:24:55,600 --> 00:24:57,500
linked to having back. 
When I was, ER, there. 

426
00:24:58,000 --> 00:25:01,000
I need this country take people 
would ask me. 

427
00:25:01,300 --> 00:25:03,900
What kind of methods do you use 
in your analysis? 

428
00:25:04,500 --> 00:25:06,800
And I would be the in 90% of the
cases. 

429
00:25:06,800 --> 00:25:11,100
I use averages in the 90% of the
remaining. 

430
00:25:11,100 --> 00:25:13,900
I am use regression and maybe 
beyond that. 

431
00:25:13,900 --> 00:25:17,900
Like, it's the thumb. 
You almost never get there a 

432
00:25:17,900 --> 00:25:21,200
quite But people have always 
focused on that last one for 

433
00:25:21,200 --> 00:25:22,700
today. 
What is the cool stuff that 

434
00:25:22,700 --> 00:25:24,100
you're doing? 
What are the cool stuff? 

435
00:25:24,100 --> 00:25:27,200
I am doing? 
And why did I sign up for this 

436
00:25:27,200 --> 00:25:28,500
job? 
Where you're just asking me to 

437
00:25:28,500 --> 00:25:34,000
find cuts of data rather than 
sort of doing some models and 

438
00:25:34,000 --> 00:25:37,500
stuff. 
So yeah, I mean, yeah, I think 

439
00:25:37,500 --> 00:25:43,100
there is a there is a, you know,
that is a I know mindset issue 

440
00:25:43,100 --> 00:25:47,500
in some ways, I guess and but 
again, this goes back to what is

441
00:25:47,500 --> 00:25:50,000
the business? 
How are you gonna kind of solve 

442
00:25:50,000 --> 00:25:51,400
it? 
I completely relate to what 

443
00:25:51,400 --> 00:25:53,800
you're saying. 
The, I've always had an issue 

444
00:25:53,800 --> 00:25:59,600
with the same complicated 
modeling where people ask me 

445
00:25:59,600 --> 00:26:01,300
over. 
What are you going to build an 

446
00:26:01,300 --> 00:26:05,600
RNN and you know of that and 
it's like why do you really need

447
00:26:05,600 --> 00:26:08,700
an RN M to do this trick? 
Maybe not. 

448
00:26:08,700 --> 00:26:10,500
Right? 
Think about that, if you can get

449
00:26:10,500 --> 00:26:14,400
the answer quickly and you can 
get the answer right then why 

450
00:26:14,400 --> 00:26:18,200
would you need to make it make 
it any more complicated? 

451
00:26:18,300 --> 00:26:20,800
Get those revised. 
We have sworn somebody recently 

452
00:26:20,800 --> 00:26:24,400
told me they were like, okay, 
you might be able to solve this 

453
00:26:24,400 --> 00:26:26,400
problem like this, and this 
might be more impactful for the 

454
00:26:26,400 --> 00:26:29,400
business. 
But for my CV, I think that is 

455
00:26:29,400 --> 00:26:32,300
the, it's important that I do 
some more machine learning and 

456
00:26:32,300 --> 00:26:34,900
things like that. 
Yeah, that's true. 

457
00:26:35,400 --> 00:26:36,500
That's true. 
Yeah. 

458
00:26:36,500 --> 00:26:38,500
At the same time. 
I don't want to say that there 

459
00:26:38,500 --> 00:26:41,100
is not a time and a place for 
doing those things. 

460
00:26:41,700 --> 00:26:46,600
Obviously there is but it cannot
be the it cannot be the base of 

461
00:26:46,600 --> 00:26:50,400
everything. 
Needs to be contextual to the 

462
00:26:50,400 --> 00:26:55,000
problem, the the the data that 
you have so many different 

463
00:26:55,000 --> 00:26:56,900
things, right? 
What will customer even 

464
00:26:56,900 --> 00:27:01,300
understand also matters. 
If you build a very complicated 

465
00:27:01,300 --> 00:27:05,200
solution and you can't explain 
it well enough then really 

466
00:27:06,100 --> 00:27:10,100
doesn't make sense. 
Coming to the customers rate. 

467
00:27:10,100 --> 00:27:13,900
So so we'll do, do you have 
cases of customers asking for 

468
00:27:13,900 --> 00:27:16,800
like complicated solution or do 
they just want the problem 

469
00:27:16,800 --> 00:27:18,000
solder? 
And you like? 

470
00:27:19,700 --> 00:27:23,900
It depends on really obviously 
you have a spectrum of of 

471
00:27:23,900 --> 00:27:25,800
different folks who ask for 
different things. 

472
00:27:25,800 --> 00:27:29,000
But lot of times, I think 
business users only care about 

473
00:27:29,700 --> 00:27:34,000
a, I need to, I need to make 
this decision and tell me give 

474
00:27:34,000 --> 00:27:37,300
me information so that I can 
make that decision. 

475
00:27:38,000 --> 00:27:42,500
Ideally, give it to me very fast
and also make it easy for me to 

476
00:27:42,500 --> 00:27:46,500
understand. 
I think, if I look at it like 60

477
00:27:46,500 --> 00:27:52,600
to 70% of, of At least the 
people I have worked with our 

478
00:27:52,800 --> 00:27:55,100
would Fallin Fallin that kind of
category. 

479
00:27:55,100 --> 00:27:58,300
There is going to be some people
who are either dealing with 

480
00:27:58,300 --> 00:28:03,600
extremely complex problems or 
are trying to push the boundary 

481
00:28:03,600 --> 00:28:07,400
of, you know, what is the next 
thing that they can do or are 

482
00:28:07,400 --> 00:28:11,500
just enamored by a complicated, 
you know solution? 

483
00:28:11,800 --> 00:28:14,400
We will ask for that. 
But I would say majority still 

484
00:28:15,100 --> 00:28:19,000
people who are looking for help 
in making their decisions and I 

485
00:28:19,200 --> 00:28:21,800
want to make sure that it gets 
done fast and wants to make sure

486
00:28:21,800 --> 00:28:23,400
that they understand what is 
going on. 

487
00:28:24,900 --> 00:28:26,800
I'm generalizing the salad, 
right? 

488
00:28:26,800 --> 00:28:29,800
So the next thing, you're a 
business person who is engaging 

489
00:28:29,800 --> 00:28:31,600
a data team. 
I mean, either within your 

490
00:28:31,600 --> 00:28:34,600
company or as a, as an 
outsourced vendor or whatever, 

491
00:28:34,600 --> 00:28:37,700
like you're going to business 
purpose, in engaging, the data, 

492
00:28:37,700 --> 00:28:42,200
viewer, your job is to kind of 
take the insights out from them 

493
00:28:42,200 --> 00:28:44,600
or maybe get a product from them
or something like that. 

494
00:28:45,100 --> 00:28:48,600
Very question for you is like, 
what do you, how do you, how do 

495
00:28:48,600 --> 00:28:53,700
you paint a wall more? 
Do you as a business person need

496
00:28:53,700 --> 00:28:56,000
to do? 
Take the best value out of the 

497
00:28:56,200 --> 00:29:01,600
out of the data. 
No, so that's a tough question. 

498
00:29:02,700 --> 00:29:06,900
I think providing a lot of 
context matters as much context 

499
00:29:06,900 --> 00:29:12,200
as can be provided matters. 
Demanding understanding of 

500
00:29:12,200 --> 00:29:15,600
problem, is critical. 
Tell me what you understood of 

501
00:29:15,600 --> 00:29:20,500
what I want and asking for that 
is, is very critical. 

502
00:29:22,500 --> 00:29:25,600
Maybe even asking for water 
sample solution, would look, 

503
00:29:25,600 --> 00:29:30,400
like is very critical, get that.
Get all of that out of the way 

504
00:29:30,400 --> 00:29:34,800
in the beginning. 
So that, you know, further down 

505
00:29:34,800 --> 00:29:36,100
the line. 
You don't have surprises as a 

506
00:29:36,108 --> 00:29:37,400
business user. 
Right? 

507
00:29:39,300 --> 00:29:43,300
I think it becomes imperative 
for a business user to know that

508
00:29:44,400 --> 00:29:50,100
there can be a tendency to get 
lost in the solutioning and to 

509
00:29:50,300 --> 00:29:54,700
to keep that bounded and keep 
that tight is probably very, 

510
00:29:54,700 --> 00:29:57,200
very critical in for a business 
user. 

511
00:29:57,500 --> 00:30:00,400
The the beginning in, The 
beginning, it becomes extremely 

512
00:30:00,400 --> 00:30:02,500
important. 
I've seen a lot of cases, where 

513
00:30:02,900 --> 00:30:06,300
things fail because not enough 
information was given by the 

514
00:30:06,300 --> 00:30:12,300
business user or not. 
Not, I mean, nobody took the 

515
00:30:12,300 --> 00:30:18,500
effort to make sure that an end 
output was presented as a mock 

516
00:30:18,500 --> 00:30:21,700
in the beginning. 
So expectations were very 

517
00:30:21,700 --> 00:30:24,400
different in terms of what I'm 
what the business is going to 

518
00:30:24,400 --> 00:30:26,800
get worse, is what the data 
science team is delivering 

519
00:30:28,200 --> 00:30:30,600
ending. 
Small things like that, help a 

520
00:30:30,600 --> 00:30:32,300
lot. 
Right? 

521
00:30:32,300 --> 00:30:35,800
And does the business person 
need to know any little bit of 

522
00:30:35,808 --> 00:30:37,500
data science at our statistics 
or whatever. 

523
00:30:37,500 --> 00:30:40,200
They just to make sure that the 
data team is not bullshitting 

524
00:30:40,200 --> 00:30:45,600
them more than that, more than 
knowing statistics or data 

525
00:30:45,600 --> 00:30:48,000
science. 
I think, you know, applying 

526
00:30:48,200 --> 00:30:52,400
their their own business 
knowledge and asking for for 

527
00:30:53,000 --> 00:30:58,700
examples, helps, you know, 
saying, okay fine, so, can you 

528
00:30:58,800 --> 00:31:02,100
Tell me, I mean, for example, 
when we work with say B2B 

529
00:31:02,100 --> 00:31:07,400
customers who are selling to 
knowledge organizations in the 

530
00:31:07,400 --> 00:31:13,100
u.s., You know, they know their 
accounts say in and out right 

531
00:31:13,100 --> 00:31:18,100
say they know that this kind of 
a large large say conglomerate 

532
00:31:18,100 --> 00:31:23,800
buys these things from us and 
you know, to ask the question of

533
00:31:23,800 --> 00:31:27,000
how much our, how much is your 
model saying that they are going

534
00:31:27,000 --> 00:31:30,300
to buy the next month and 
Obviously have a sense of 

535
00:31:30,300 --> 00:31:32,000
whether that is even ballpark 
right? 

536
00:31:32,000 --> 00:31:36,100
Not ballpark re-think checks 
like that become more important 

537
00:31:36,100 --> 00:31:39,100
rather than knowing any 
progression or data science or 

538
00:31:39,100 --> 00:31:45,300
anything like that. 
But wait now, I mean like 

539
00:31:45,900 --> 00:31:48,000
learning things a little bit. 
I mean we were talking about 

540
00:31:48,000 --> 00:31:50,000
make you spoke about a couple of
cases. 

541
00:31:50,000 --> 00:31:53,300
In terms of flick business. 
Failures data are not specifying

542
00:31:53,300 --> 00:31:55,800
the problem properly or like 
they're being and expectations 

543
00:31:55,800 --> 00:31:57,800
mismatch. 
This about what all the other 

544
00:31:57,800 --> 00:32:02,000
cases where they sort of data 
science, teams of projects field

545
00:32:02,000 --> 00:32:06,800
at why L die, I'm sorry, like 
through your journey. 

546
00:32:06,800 --> 00:32:09,500
You would have you would have 
had your share of some projects 

547
00:32:09,500 --> 00:32:11,100
is would have worked out. 
One day. 

548
00:32:11,400 --> 00:32:12,900
What happens? 
What happens in the cases when 

549
00:32:12,900 --> 00:32:17,800
you signed it with the way? 
Why do product project scheme? 

550
00:32:19,900 --> 00:32:29,900
Yeah, so in some cases it is 
alignment where, you know that 

551
00:32:29,900 --> 00:32:33,300
there is there isn't enough 
alignment between either the 

552
00:32:33,300 --> 00:32:35,700
stakeholders in the business 
themselves. 

553
00:32:36,000 --> 00:32:37,600
Right? 
What someone else is expecting 

554
00:32:37,600 --> 00:32:40,500
versus, what some other person 
is expecting, is not the same 

555
00:32:40,500 --> 00:32:43,000
thing. 
In some cases. 

556
00:32:43,000 --> 00:32:46,600
It is alignment between the 
teams, you know, say there's a 

557
00:32:46,600 --> 00:32:51,400
data science team and there is a
business team. and if there is 

558
00:32:51,600 --> 00:32:55,300
inherent mistrust from the 
business team through the data 

559
00:32:55,300 --> 00:33:03,400
science team can kind of fail, 
sometimes it's, you know, people

560
00:33:03,400 --> 00:33:10,800
not, you know, not providing 
like the data's data, guys, not 

561
00:33:10,800 --> 00:33:15,700
providing enough Comfort to the 
business teams saying that, you 

562
00:33:15,700 --> 00:33:20,100
know, this is something that you
can really use And this is 

563
00:33:20,100 --> 00:33:22,300
something trustworthy. 
I think that, that, that 

564
00:33:22,300 --> 00:33:25,000
translation becomes, if that 
doesn't happen properly. 

565
00:33:25,000 --> 00:33:31,400
It kind of fails, not thinking 
about end output and usage of in

566
00:33:31,400 --> 00:33:35,400
doubt. 
Put enough, you can, I think we 

567
00:33:35,400 --> 00:33:37,800
talked about it before. 
You can create a sophisticated 

568
00:33:38,200 --> 00:33:40,700
model. 
But if, if it doesn't deliver 

569
00:33:40,700 --> 00:33:42,500
the in doubt, put in a usable 
format. 

570
00:33:42,500 --> 00:33:47,400
It doesn't make sense. 
Sometimes not being scalable in 

571
00:33:47,400 --> 00:33:50,300
your solution, if it doesn't 
integrate with You know, 

572
00:33:50,300 --> 00:33:53,100
Downstream processes, then 
anything that you build is 

573
00:33:53,100 --> 00:33:57,900
pointless, so that that could be
a reason. 

574
00:33:58,900 --> 00:34:03,500
Sometimes it is not making 
things, simple enough, and not 

575
00:34:03,500 --> 00:34:05,600
making it an enjoyable process. 
Right? 

576
00:34:05,600 --> 00:34:09,199
I think that's critical when you
are working with people. 

577
00:34:09,199 --> 00:34:12,000
You have to make it enjoyable 
that for them also. 

578
00:34:12,000 --> 00:34:16,900
And if that that is a very, you 
know, friction filled process, 

579
00:34:16,900 --> 00:34:19,800
then it it will fail. 
L. 

580
00:34:21,500 --> 00:34:24,900
I'm reminded of one of our 
assignments about some 78 years 

581
00:34:24,900 --> 00:34:26,900
back. 
We just reattach it. 

582
00:34:27,300 --> 00:34:30,199
So, what I did was I actually, 
like, I remember sitting down 

583
00:34:30,199 --> 00:34:34,800
with the ab is one VPN 1gm, I 
think. 

584
00:34:34,800 --> 00:34:37,900
And like, actually, taking them 
through the data, taking them 

585
00:34:37,900 --> 00:34:40,300
through the model saying the, 
this is what the clustering put 

586
00:34:40,300 --> 00:34:42,300
out. 
And, let's take a few sample 

587
00:34:42,300 --> 00:34:44,800
customers, and this is what they
look like and things like that 

588
00:34:44,800 --> 00:34:47,100
again. 
And at the same time, I think 

589
00:34:47,100 --> 00:34:51,000
they were working with another 
larger established and McNair 

590
00:34:51,000 --> 00:34:54,600
and they were like, okay the 
they quickly figured out that 

591
00:34:54,800 --> 00:34:58,500
they could use my model because 
I had given them the comfort of 

592
00:34:58,900 --> 00:35:03,200
like the actual them who are. 
I mean, we did speak about it a 

593
00:35:03,200 --> 00:35:05,900
little bit career would not 
going through the process and 

594
00:35:05,900 --> 00:35:09,900
stuff but I did show them some 
some facts of the data. 

595
00:35:10,100 --> 00:35:13,100
I showed them some sample, 
customers its own, and I think 

596
00:35:13,100 --> 00:35:17,000
that just generated this tens of
comfort for them. 

597
00:35:17,800 --> 00:35:20,400
Yeah, I think you know about one
thing. 

598
00:35:20,400 --> 00:35:23,400
I'll also add to that is I think
just the going off of the 

599
00:35:23,400 --> 00:35:26,900
examples are closed set when 
you're working on it. 

600
00:35:26,900 --> 00:35:30,800
It's also important to keep 
going and showing something, you

601
00:35:30,800 --> 00:35:34,700
know, there's also this tendency
that in these kind of team 

602
00:35:34,700 --> 00:35:37,600
sometimes, what happens is that 
you tell me what I have to do. 

603
00:35:37,600 --> 00:35:40,000
I'll go build what I have to 
build and then I'll come and 

604
00:35:40,000 --> 00:35:43,600
pass it back later, but that 
doesn't work. 

605
00:35:43,600 --> 00:35:48,500
They, you need to involve them 
in that process and Keep going 

606
00:35:48,500 --> 00:35:53,000
and giving them pieces and show 
how the, how the sort of the 

607
00:35:53,000 --> 00:35:57,500
house is getting built and not 
just show them like, hey, here's

608
00:35:57,500 --> 00:35:58,400
the house. 
Right? 

609
00:35:58,400 --> 00:36:02,300
So I think it's, it's that 
process has to be very, you 

610
00:36:02,300 --> 00:36:04,900
know, Comfort field and 
enjoyable. 

611
00:36:04,900 --> 00:36:07,500
Like like you said, yeah. 
So I think that it comes over 

612
00:36:07,500 --> 00:36:10,700
again to the Exotic proper 
alignment and ownership and 

613
00:36:10,700 --> 00:36:11,700
stuff. 
They didn't. 

614
00:36:13,400 --> 00:36:17,900
Yeah, alignment ownership and 
and also trying to yeah. 

615
00:36:18,600 --> 00:36:22,500
Yeah, I mean, see if there is a 
base level of alignment issues. 

616
00:36:22,500 --> 00:36:25,400
Then you really, you know, that 
it is set up for failure from 

617
00:36:25,400 --> 00:36:30,800
the beginning. 
But but if, if there is a little

618
00:36:30,800 --> 00:36:32,800
bit of an open mind to say that,
hey, you know what? 

619
00:36:32,800 --> 00:36:35,300
I'm skeptical, but you show me 
stuff. 

620
00:36:35,300 --> 00:36:39,600
And I might, I might get 
convinced then you have scope 

621
00:36:39,600 --> 00:36:42,100
for doing things which, which 
gives you can take to the next 

622
00:36:42,100 --> 00:36:45,600
level. 
By having their white but I 

623
00:36:45,600 --> 00:36:48,400
think you mentioned about how 
like we need to serve the pad 

624
00:36:48,400 --> 00:36:50,900
mock-ups in the beginning you 
need to show that I could the 

625
00:36:50,900 --> 00:36:53,000
insinuation and then sort of go 
backwards with it. 

626
00:36:53,000 --> 00:36:58,800
So I was reminded of a in some 
people in writing we call ideas 

627
00:36:58,800 --> 00:37:01,300
are formal term, would be 
quality reverse, pollute format.

628
00:37:02,000 --> 00:37:05,300
When you start with the end, you
start with the headline on top 

629
00:37:05,300 --> 00:37:08,900
with the main conclusion. 
And then die going to how you 

630
00:37:08,900 --> 00:37:12,500
got, too intense one. 
Don't we don't keep the suspense

631
00:37:12,500 --> 00:37:16,600
to the Indeed absorb this again,
really doing the data project is

632
00:37:16,600 --> 00:37:20,200
again sort of Click one thing 
where the worst Bollywood for my

633
00:37:20,200 --> 00:37:23,800
pulse rate you start with. 
This is what I want to give you 

634
00:37:23,808 --> 00:37:27,400
and then make you fight these 
like some vaporware in there for

635
00:37:27,400 --> 00:37:29,900
now and then you will feel it in
the in Lake will the modern and 

636
00:37:29,900 --> 00:37:31,200
also CCS. 
Yeah. 

637
00:37:31,200 --> 00:37:36,100
And take them through those 
right relations, you know, look 

638
00:37:36,100 --> 00:37:39,600
at the end of the day the the 
the this field and this is the 

639
00:37:39,600 --> 00:37:41,800
kind of projects in the work 
that we do. 

640
00:37:42,100 --> 00:37:43,900
It is always Who is going to be 
titrated? 

641
00:37:43,900 --> 00:37:48,100
You can't avoid it. 
The iterations are, are, you 

642
00:37:48,100 --> 00:37:49,700
know, they're just going to 
exist. 

643
00:37:50,000 --> 00:37:52,700
So if I durations are going to 
exist, it is better for you to 

644
00:37:52,700 --> 00:37:57,000
kind of prepare them for it. 
Make sure that they understand 

645
00:37:57,000 --> 00:38:00,200
what you're aiming for. 
Make sure that they understand, 

646
00:38:00,300 --> 00:38:05,300
you know, what what what 
challenges you might face and 

647
00:38:05,300 --> 00:38:07,400
prepare them for the right 
reasons and take them through 

648
00:38:07,400 --> 00:38:11,100
the Journey rather than just, 
you know, dumping one thing in 

649
00:38:11,100 --> 00:38:12,600
the integrative. 
Yeah, I think so. 

650
00:38:13,100 --> 00:38:16,900
You have seen data Journey since
I think the term data science 

651
00:38:16,900 --> 00:38:19,500
got coined in 2008, which is a 
around the time. 

652
00:38:19,500 --> 00:38:21,400
I think you enter this into the 
sea and so on. 

653
00:38:21,400 --> 00:38:25,200
So so how was the investing 
world over the last decade or so

654
00:38:25,200 --> 00:38:29,700
and like, oh wow, and what, how 
has what excites people like, 

655
00:38:29,800 --> 00:38:33,200
could be their data centers, 
could be the business days, 

656
00:38:33,200 --> 00:38:35,200
could be clients. 
Like I'll have the expectations 

657
00:38:35,200 --> 00:38:38,400
Change Daily. 
Wow, word and then in the middle

658
00:38:38,400 --> 00:38:41,400
you had this whole big data 
think it's one how well things 

659
00:38:41,400 --> 00:38:43,800
changed in the last. 
Dozen of years. 

660
00:38:44,800 --> 00:38:47,400
So when I started the actually, 
the term data scientist didn't 

661
00:38:47,400 --> 00:38:49,300
exist. 
I remember that. 

662
00:38:49,300 --> 00:38:53,500
My first designation was 
business analyst, so that was 

663
00:38:53,500 --> 00:38:58,400
quite some time back, but I 
think a lot of lot has changed. 

664
00:38:58,800 --> 00:39:02,500
People are a lot more, like, 
let's talk about it in groups of

665
00:39:02,500 --> 00:39:06,300
people, right? 
So to if you talk about, if you 

666
00:39:06,308 --> 00:39:10,400
talk about folks, for joining 
this field now then they have a 

667
00:39:10,408 --> 00:39:13,200
certain expectation of what they
need to be doing. 

668
00:39:13,200 --> 00:39:15,800
And we talk about Of that what 
they think school. 

669
00:39:15,800 --> 00:39:19,800
And what they think is things 
that need to need to work on and

670
00:39:19,800 --> 00:39:22,800
things like that. 
I think there is a lot more 

671
00:39:22,800 --> 00:39:23,800
knowledge for them. 
Also. 

672
00:39:23,800 --> 00:39:28,300
They know it's lucrative right? 
Fundamentally for them to be a 

673
00:39:28,300 --> 00:39:31,300
part of that this industry. 
I think that is that that 

674
00:39:31,300 --> 00:39:33,600
knowledge is very well 
ingrained. 

675
00:39:33,600 --> 00:39:35,800
I think in a lot of people 
trying to get into this field. 

676
00:39:36,300 --> 00:39:41,800
So if I mean, ideally I would 
like more of them to be excited 

677
00:39:41,800 --> 00:39:46,200
about the business problem 
itself rather than And rather 

678
00:39:46,200 --> 00:39:50,800
than the, the, you know, better 
than anything else, but the 

679
00:39:50,800 --> 00:39:56,900
techniques and the tools sort of
take over a lot of times that's 

680
00:39:56,900 --> 00:39:59,500
on the, that's on the, you know,
folks joining the field 

681
00:39:59,500 --> 00:40:01,900
perspective. 
But if you look at businesses, 

682
00:40:01,900 --> 00:40:05,700
businesses also have gotten a 
lot more knowledgeable before 

683
00:40:05,700 --> 00:40:09,400
you could go and say stuff and 
you know, they would they would 

684
00:40:09,400 --> 00:40:12,900
listen, they would listen to you
because they didn't know much 

685
00:40:12,900 --> 00:40:16,500
better. 
Then but I think businesses 

686
00:40:16,500 --> 00:40:19,500
business users. 
They have heard they have read, 

687
00:40:20,100 --> 00:40:23,500
they know a lot more. 
They have tried. 

688
00:40:23,500 --> 00:40:26,300
Maybe have failed, maybe has 
worked. 

689
00:40:27,400 --> 00:40:31,100
It's just, it's a, it's just 
that maturity curve that they 

690
00:40:31,100 --> 00:40:35,600
have also kind of gone through. 
And I think the expectations now

691
00:40:35,600 --> 00:40:37,800
is that he, you know, what, keep
it simple for me. 

692
00:40:39,100 --> 00:40:42,500
Do it fast for me. 
I don't have like, you need to, 

693
00:40:42,500 --> 00:40:46,300
you need to come to the table. 
It's something that you might 

694
00:40:46,300 --> 00:40:52,100
have already kind of done before
you have, you know, bring your 

695
00:40:52,100 --> 00:40:54,100
knowledge to the table in some 
form or fashion. 

696
00:40:54,100 --> 00:40:59,000
Now, you know, so that you don't
start from scratch, do it fast. 

697
00:40:59,300 --> 00:41:00,800
Do it, do it. 
Do it simple. 

698
00:41:00,800 --> 00:41:05,100
And make sure that whatever you 
do you leave me with something 

699
00:41:05,100 --> 00:41:08,600
which is scalable and usable. 
It can't be that you know, you 

700
00:41:08,700 --> 00:41:13,000
you solve this II, get you to 
solve this problem once and if I

701
00:41:13,000 --> 00:41:16,000
get this problem again, When I 
can't use your solution again, 

702
00:41:17,000 --> 00:41:21,000
it has to, it has to scale. 
Either to other places. 

703
00:41:21,000 --> 00:41:24,700
I can use it to or two other 
points in time. 

704
00:41:24,700 --> 00:41:27,800
I need to do it in, so it needs 
to be scalable. 

705
00:41:27,800 --> 00:41:32,000
It needs to be usable and I need
you to do it really fast and but

706
00:41:32,000 --> 00:41:33,600
make sure and keep you keep it 
simple. 

707
00:41:34,000 --> 00:41:38,000
So I think the expectations have
gotten so much more higher and 

708
00:41:38,000 --> 00:41:41,000
that's a that's a journey that I
guess every industry kind of 

709
00:41:41,000 --> 00:41:43,700
goes through and and this 
industry is going through that 

710
00:41:43,700 --> 00:41:46,900
same. 
With expectations getting higher

711
00:41:46,900 --> 00:41:50,800
is the output also like, eating 
up, or is there a sorbonne this 

712
00:41:50,800 --> 00:41:52,500
milestone in terms of what 
people expect? 

713
00:41:52,500 --> 00:41:57,300
Anyway, what's delivered? 
I don't know II. 

714
00:41:57,300 --> 00:42:01,300
Think it it will keep up. 
I think the fundamental 

715
00:42:01,300 --> 00:42:04,200
economics of demand and Supply 
will play there and somehow it 

716
00:42:04,200 --> 00:42:09,800
will keep upright. 
But yeah, I mean, it's not like 

717
00:42:09,800 --> 00:42:12,400
it's, we could test and it's 
everywhere and everybody's doing

718
00:42:12,400 --> 00:42:15,400
it. 
But, you know, there is enough 

719
00:42:15,400 --> 00:42:18,700
and more effort in, in a lot of 
places to, to make sure that it 

720
00:42:18,700 --> 00:42:21,900
we try to keep up with that 
expectation and demand. 

721
00:42:24,300 --> 00:42:26,400
So, you mentioned one thing 
about how, like, nowadays the 

722
00:42:26,400 --> 00:42:29,300
businesses want the answers 
quickly and you need to take 

723
00:42:29,300 --> 00:42:33,300
something from your brother from
your previous experience and 

724
00:42:33,300 --> 00:42:34,400
things like that, and so on, 
right? 

725
00:42:34,800 --> 00:42:39,100
So I think this is one of these 
classic care if dichotomies, 

726
00:42:39,100 --> 00:42:43,500
that businesses need some output
quickly, but typically the 

727
00:42:43,500 --> 00:42:47,000
especially if you are trying to 
get into the modeling research 

728
00:42:47,000 --> 00:42:50,200
each, I never think the solution
always takes time to be. 

729
00:42:50,200 --> 00:42:53,000
So, how do you how do you got a 
kind of bridge the gap? 

730
00:42:53,000 --> 00:42:55,800
Apart from? 
See coming up with some decent 

731
00:42:55,800 --> 00:42:57,600
margins on using this. 
Some Leverage. 

732
00:42:57,600 --> 00:43:01,500
Is it be through there? 
Yeah, I think one is obviously 

733
00:43:01,500 --> 00:43:05,200
it's important for you to 
however you can you uh need to 

734
00:43:05,200 --> 00:43:08,900
bring that to the table, right? 
That experience in terms of say 

735
00:43:08,900 --> 00:43:12,800
preset models, reusable codes, 
whatever it is, right, how can 

736
00:43:12,800 --> 00:43:16,300
you bring efficiency into? 
It has to come, but I think the 

737
00:43:16,300 --> 00:43:21,700
other part of it is, is is, is, 
is basically, I trations, right?

738
00:43:21,700 --> 00:43:24,800
So you don't need to be. 
Build a rocket ship out in the 

739
00:43:24,800 --> 00:43:28,400
first go. 
But you can at least show that, 

740
00:43:28,400 --> 00:43:31,000
hey, there is this part of the 
rocket ship that is built in. 

741
00:43:31,000 --> 00:43:37,400
That could be useful for you in 
this way and giving those bits 

742
00:43:37,400 --> 00:43:40,500
and pieces over time and 
eventually showing the rocket 

743
00:43:40,500 --> 00:43:44,900
ship becomes kind of critical. 
I feel because otherwise, you 

744
00:43:44,900 --> 00:43:49,800
know, otherwise, it is just 
update that that just happens 

745
00:43:49,800 --> 00:43:52,500
creating MVPs. 
I think is critical and goes 

746
00:43:52,500 --> 00:43:54,300
back to design thinking in I 
miss that. 

747
00:43:54,300 --> 00:44:00,400
You know, how do you how do you 
do prototypes quickly and show 

748
00:44:00,400 --> 00:44:04,100
it and and show how it could be 
useful? 

749
00:44:04,100 --> 00:44:06,500
And then that kind of shows the 
direction of where you need to 

750
00:44:06,500 --> 00:44:10,200
connect it to one thing, which I
think I wanted to ask you have 

751
00:44:10,400 --> 00:44:12,700
which we haven't covered. 
Like I think we've spoken a lot 

752
00:44:12,700 --> 00:44:17,200
about the relationship between 
business and data sets like the 

753
00:44:17,200 --> 00:44:21,400
give, but the other thing which 
sphere it's probably gets a 

754
00:44:21,408 --> 00:44:25,100
literally less footage, I think.
Is the relationship between 

755
00:44:25,100 --> 00:44:27,500
taking data that data sites or 
analytics? 

756
00:44:27,900 --> 00:44:31,800
So how does use a horror? 
How do you see the attraction 

757
00:44:31,800 --> 00:44:34,700
between taken data science? 
How virus has evolved over time 

758
00:44:34,700 --> 00:44:38,300
and like what are they sort of 
put the impact practices on? 

759
00:44:38,300 --> 00:44:42,100
Yeah, I think that right now at 
least taken data signs are 

760
00:44:42,100 --> 00:44:46,200
extremely integrated. 
I think that it's very important

761
00:44:46,200 --> 00:44:48,100
for them to be integrated as 
well. 

762
00:44:48,100 --> 00:44:50,300
I think going back to the 
solution building that I was 

763
00:44:50,300 --> 00:44:55,000
talking about, especially. 
You have large amounts of data, 

764
00:44:55,000 --> 00:44:59,200
then Tech becomes integral 
anyway, but even in other cases,

765
00:44:59,200 --> 00:45:01,700
say you're, you're bringing in 
data from so many different data

766
00:45:01,700 --> 00:45:07,400
sources for to manage that and 
to set it up in a way where it 

767
00:45:07,400 --> 00:45:12,200
can be used in data science. 
Also becomes kind of critical so

768
00:45:12,200 --> 00:45:15,700
Tech and data science are 
actually getting closer and 

769
00:45:15,700 --> 00:45:18,100
closer every every single day. 
Right? 

770
00:45:19,100 --> 00:45:24,700
And it becomes very important 
for for, for For dear scientist 

771
00:45:24,700 --> 00:45:29,300
to have an appreciation for 
what, what, what the tech side 

772
00:45:29,500 --> 00:45:31,600
brings to the table? 
And for text, I to understand 

773
00:45:31,600 --> 00:45:38,100
what data scientists need. 
And I think if you look at most 

774
00:45:38,100 --> 00:45:40,800
organizations today, the there 
is a there is a close 

775
00:45:40,800 --> 00:45:42,200
relationship between both of 
them. 

776
00:45:42,200 --> 00:45:45,400
And I only see that relationship
becoming stronger to be honest 

777
00:45:45,400 --> 00:45:47,300
with you. 
I don't know about whether you 

778
00:45:47,300 --> 00:45:50,800
know, whether this will sit with
that or that will sit with this 

779
00:45:50,800 --> 00:45:52,800
and all of that. 
But, but at the end of the day, 

780
00:45:53,500 --> 00:45:57,300
They need to work very closely. 
Like we had to build out data 

781
00:45:57,300 --> 00:46:02,100
engineering team and a tech team
ground up to you know, to make 

782
00:46:02,100 --> 00:46:04,400
that happen. 
Otherwise, we knew that we would

783
00:46:04,400 --> 00:46:08,400
kind of fail in whatever we're 
trying to do. 

784
00:46:08,400 --> 00:46:11,700
The other part of it is on the 
other side of tech which is more

785
00:46:11,700 --> 00:46:15,000
like product depth, you know, 
that also becomes very important

786
00:46:15,000 --> 00:46:19,500
because if, if you are not able 
to do, you know, people are 

787
00:46:19,500 --> 00:46:23,400
expecting products, right? 
This is the world we live in. 

788
00:46:23,500 --> 00:46:27,000
In is hyper personalized but 
also like apps and all of this 

789
00:46:27,000 --> 00:46:32,800
and people expect those things 
from from from, from whatever 

790
00:46:32,800 --> 00:46:35,100
your building. 
So if you're not, if you don't 

791
00:46:35,100 --> 00:46:39,100
have a clean productive kind of 
setup, then that also kind of 

792
00:46:39,107 --> 00:46:42,700
becomes a challenge because then
you are not going back to our 

793
00:46:42,700 --> 00:46:44,600
earlier points. 
You're not presenting, whatever 

794
00:46:44,600 --> 00:46:47,100
you're doing in a manner that 
they will want to use. 

795
00:46:48,900 --> 00:46:51,800
So, so yeah, writing the tech 
tech and did data science. 

796
00:46:51,800 --> 00:46:53,400
I feel are getting closer and 
closer. 

797
00:46:53,600 --> 00:46:56,100
And more and more integrated. 
And we need to get more and more

798
00:46:56,100 --> 00:46:58,100
integrated. 
If you are if you're going to 

799
00:46:58,100 --> 00:47:01,100
deliver to those expectations 
about ability to that adding 

800
00:47:01,100 --> 00:47:04,100
technology over the last 10-15 
years is completely Embrace. 

801
00:47:04,100 --> 00:47:07,700
This role of the product manager
to sort of like a physical big. 

802
00:47:07,700 --> 00:47:11,400
You go between between business.
Take the design, Etc. 

803
00:47:11,400 --> 00:47:16,500
So do you use either dies or 
other similar grown in data? 

804
00:47:16,500 --> 00:47:19,500
And if so, like what, what, what
does that kind of role look 

805
00:47:19,500 --> 00:47:19,900
like? 
Yeah. 

806
00:47:19,900 --> 00:47:23,200
I think, you know, there have 
been attempts to kind of Define 

807
00:47:23,200 --> 00:47:25,100
that Troll. 
But in a very narrow manner, I 

808
00:47:25,100 --> 00:47:29,100
feel like I remember that. 
There was a whole article around

809
00:47:29,700 --> 00:47:34,000
the analytics translator and why
that person is important to you.

810
00:47:35,300 --> 00:47:38,500
Things like that who's kind of 
it's basically the linchpin, 

811
00:47:38,500 --> 00:47:40,600
who's tying everything together,
right? 

812
00:47:40,600 --> 00:47:44,700
I think that's kind of what, 
what what, what you're referring

813
00:47:44,700 --> 00:47:47,200
to and I think that that role 
is, is there. 

814
00:47:48,200 --> 00:47:51,700
Usually what ends up happening. 
Is that the person whose front 

815
00:47:51,700 --> 00:47:53,400
facing with the business, 
please? 

816
00:47:53,500 --> 00:47:58,600
That role but it could 
technically be anyone playing 

817
00:47:58,600 --> 00:47:59,900
that role. 
It could be the data science 

818
00:47:59,900 --> 00:48:02,400
person playing that role. 
It could be the tech person. 

819
00:48:02,400 --> 00:48:04,100
Playing that Ron, it would be a 
design person. 

820
00:48:04,100 --> 00:48:06,500
Playing a tank. 
Could be anyone usually where it

821
00:48:06,500 --> 00:48:10,400
lands is is the is the person 
front facing to the business 

822
00:48:10,500 --> 00:48:12,600
ends up playing that. 
I'm sure you are playing a role 

823
00:48:12,600 --> 00:48:16,900
in the world in the world that 
you are in with the business. 

824
00:48:16,900 --> 00:48:20,300
And that that's probably the 
easiest because of the fact that

825
00:48:20,700 --> 00:48:23,100
at the end of the day, as long 
as the business is happy, then 

826
00:48:23,100 --> 00:48:23,700
you're good. 
Good. 

827
00:48:44,800 --> 00:48:46,800
Thank you for listening to data 
shatter. 

828
00:48:47,400 --> 00:48:50,900
If you like this show, please 
leave a comment, share and 

829
00:48:50,900 --> 00:48:54,200
subscribe to the podcast. 
You can find this podcast on 

830
00:48:54,200 --> 00:48:57,100
apple vodka. 
Has Spotify or wherever else? 

831
00:48:57,100 --> 00:49:01,100
You go to get your podcasts? 
Once again, this is Karthik 

832
00:49:01,100 --> 00:49:02,600
signing off. 
Thank you.

