My idol and older, brother. Brad said at my 70th birthday
celebration that when we were growing up, he thought that I
would never amount to much because I'm assuming Chivas, he
was right? I didn't amount to much, I'm not
add too much more than much, much more men.
Working hard to strive for design Excellence.
If you love these and you should work hard to find the best
solution to a problem, you should do the proper research
and learn as much about the product as you can.
You should have fun doing it. You must also sell your work.
However, over the years, I realized that that was my
brother's perception of me. It didnít find me.
I have always listened to my intuition and my intuition.
I called my spirituality. So, what about your
spirituality? Listen to your instincts.
Don't ignore your gut feeling, it is intangible.
But if you close your eyes and listen, it can speak to you.
It might say I will help you. I will lead you and protect.
You trust me? Hello, and welcome to designer.
Jason the podcast that talks about the Nexus of design both
today. And tomorrow, I'm your host PDF
Johnson and today, our guest is truly special and I quote, no
one can suppress Archie. Boston, the title of the
exhibition about his work. Artie is a nationally known art
director filmmaker designer. Aw, Author business owner, and
educator. He was chair of the graphic
design program at Cal State, Long Beach, for 12 terms, and
named outstanding professor of the year in 2004 he is operated.
His design Consulting for Archie.
Boston graphic design since 1972.
He is the recipient of numerous Awards, most notably.
He was the first African-American recipient of
our aiga fellows award for the Los Angeles chapter in 2007.
But fellow award recognizes individuals who have made a
significant contribution to raise the standards of
excellence in practice and conduct within their region.
It didn't stop. There, the region last year, we
were incredibly proud to name Marty the recipient of the AIG a
medal for expanding. He's recognized for its
long-standing commitment to its students.
As an educator, a mentor and a profound and provocative
influence on the community of Los Angeles, as well as a bold
funny Clinic designer with a lifetime body of work Archie and
his brother David were the crater force that established
the 2016 documentary black Pioneers the sunshine City.
He's also interviewed for his coaster that were featured in a
documentary in the Real Mad Men of advertising of the 1960s,
which is now a part of the Smithsonian Museum, as one of
the few graphic designers of his error in California.
He is impacted through inspiration and bulwark
generations of designers as an educator writer and designer.
Once again, no one can suppress Archie Boston.
Alrighty, welcome to the podcast.
Okay, thank you Vinnie. It's truly an honor to Have the
chance to spend time talking with you.
I remember when we were going through and sharing with you
that you would won the medal award just the way we're able to
connect in the talk about your experience in your journey.
I'd like to talk about your journey instead of starting at
the beginning. I want to start an appointed
time of only a month ago so you wake up in the morning in London
and you're on your way to the world College of Art to receive
a doctorate and recognition. Tell me a bit about About that
feeling when I arrived there, I was with my wife.
So I really was puzzled because I hadn't been there in 20 years,
right? Looked around.
And I saw that my phone didn't work, and I didn't have what I
just found out about WhatsApp. So I was really confused, but we
got to the hotel, we enjoyed the hotel.
It was called Indigo. Le it was in Kensington and we
enjoyed ourselves and we had a day to relax and Then on Monday,
we went to the university met everybody and it was really
fantastic. They treated us like royalty
when we came in. They were so receptive.
My wife was so impressed. She was wondering what's going
to happen to me when I get there and I say, they'll take care of
you and she said, aren't you going to turn your cell phone
on? I said, no, I can't do that.
I have to talk to these people and socialize.
So she was so worried about it and then the group from Apple
came over. And they were there and the
director sort of hooked up with my wife Elise.
So she had a companion and the university took care of her too.
So I went and met the director, which was the chancellor.
His name is mr. Thompson, I met him and then I
meant quite a few other people. They had a show that was going
on and we were trying to prepare.
And that was a luncheon before the exhibition.
So it was a sit-down launching. The president of the University
was there. Search Chancellor IV.
I think his name is oh boy, his name is Ivy.
See, that's what happens when you 79 years old.
You forget things, but he was really fantastic.
I enjoy his name is Sir. John ID, we talked.
And I finally went over and saw the work of the students, which
was incredible. There are so talented, I really
had no idea and then I met the people that recommended me her
name. Is Tracy Waller.
And she told me that she has suggested she was looking to try
to find some information, and she saw my name in some work and
design week, and she suggested to the Senate and the council my
name, and they voted on it and they selected me.
And I was shocked because I thought, oh, they sent a letter
to me and December. And they told me about the honor
and I thought, I don't believe that they know me.
I'm here in the United States and their and Across the pond.
But after I confirmed it by asking them to send that email
to another email, like this is so they sent the email, then I
found out that it wasn't spam. So I said, oh, this is
unbelievable. Me a black man in America being
offered an honorary doctorate. I don't, this doesn't happen to
graphic designers, that I know, only a few maybe Paul ran
somebody of that stature but not me, but it happened.
I was so excited. Then I started thinking oh am I
going to go over them with covid but I have all time already
there so I made the decision but between January and June.
I was thinking oh I hope it lines up but it didn't and I
just decided, am I going to do it?
I am I not. I decided I will do it and I
made the trip. It was fantastic.
They were so accommodating. I spoke at the convocation for
the seniors it's on YouTube. I think.
And it was really wonderful and everybody enjoyed the speech
that I made. Well we're so glad you did and
you received an honorary doctorate or your contributions
to Art culture and Industry. And I say it in that order will
be think about art the creative class the culture wish you break
an industry that your role has been so prominent.
Now let's take you back to working with your brother when
you first start at Boston. And Boston, Rob, did you ever
imagine? Ajan, it should be sitting in
London being recognized for your contributions, for our culture
and Industry. Never never.
In fact, a doctor de Zeke, degree was never on my mind.
My thinking was, I want to get a masters degree so I could teach
full-time at a university. But as far as continuing on to a
doctor, I couldn't do it. And plus doing that time with
Brad, I had joined the National Guard and I was okay I went to
basic training and Interrupted my time at the advertising
agency that I work for. And after I finished basic
training, somebody talked me into going to officer candidate
School. While I was still working
full-time one weekend a month for me.
Eventually I received my second Lieutenant a commission and I
thought well now I can work on the newspaper because I was
promised to work on a newspaper designing and put it together.
What happened after? I came back to my unit they said
they needed it a tank platoon leader.
So they transferred me to Victor that that's a little different
than the newspaper. They transferred me different
right. Right too big to Bill and told
me well you don't have to worry. The first sergeant will teach
you how to use the tanks and I was thinking I don't want to be
able to take, I don't even want to.
I was against the war in Vietnam and now imma take the to lady.
So I felt like I was betrayed. So I went to the motion.
I finished my seven years obligation and also, The Watts
Riot broke out when I came back to LA.
So here I was in the middle of the Watts Riot with people
shooting and soldiers wanting to go out and kill some black
people. And I'm at headquarters because
I was company clerk. So I could have said in that
clerk position forever, but that's another story.
Let's get on back to design. When you started off, you have
Boston Boston and one of the things that we know now is just
how groundbreaking and Bowl Your work was that time period.
Did you think of it as that way or were you doing what you knew,
what to do? Well, we knew that it would be
controversial and we just thought, well, it was doing the
civil rights movement, that was a lot of protests.
And this was all way of protesting about way of saying,
okay, we understand racism. We understand all this stuff,
but we are going to do some graphics.
That is so provocative, you have to look at it and you have to
think about it. And then we're going to use this
metaphor of a And Cavern and equal opportunity designers to,
sort of mesh with the Equal Opportunity movement that was
going on during the time. So, those posters was really, so
provocative, specially the one with hey, KK and then the Uncle
Tom was you, which most black people hated.
And then the third one, I think the third one was, I don't want
to marry your daughter. No.
Not. That was another one.
That was another guy. Can you did.
Yeah, but that was three. That was Really we're
earth-shaking. What was the reaction with with
other designers with designers on color or other designers in
that time period? We remember other designers were
cool, we submitted into the art directors Club Awards
competition they wrote it in there and it really got into a
lot of shows. So most of the creative people
were Coon but the people who were apprehensive were the
agency supervisors. So most of the art directors,
there's a son of In going on between the art directors and
the account Executives, and the art directors had their own
board. I think they put up out posters
just to insult the account Executives, and all the sort of
conservative people that are sort of nervous about what the
client might think. So I'll posted were very popular
with them. And with the clients that we
work with had no problem with it, but we really weren't
targeting. Then, we were targeting the art
directors and advertising agencies because We wanted to do
more ads and more things that was related to and logos and
projects that were related. That most art directors don't do
and they form out to designers. So we did that.
And then we had clients that we work with for a couple of years.
Mostly industrial counts like, okay, just like a I not take Pac
electronic, Dana Laboratories. And a few others Raytheon.
We really enjoyed working with him.
And the only problem is, is feast or famine, when you have
the work is great. And then You don't have to work,
you have to go out and solicit. So my feeling was I wanted a
regular life, so Brad. It was perfect for him because
he liked to work on weekends and especially Sunday, evening, and
listen, to gospel music. I did, I wanted to be home with
my wife, so I felt like I needed to go back into advertising and
I wanted to work with the copywriter.
So I decided to go back into advertising and work with a
copywriter and I stayed in advertising for about eight and
a half. A half years.
And then when I got him to my thirties, I started thinking I
don't see that many forty-year-old art director.
So, I better find another Direction that's when I started
thinking about, Academia, and I went to USC.
I had my ba degree. So I took a class one class, a
semester year round for three years in the master's program,
and I received a master's degree in Liberal Arts.
I didn't want a master's degree in graphic design because I felt
at the time. Nobody could teach.
Me anything because I knew it, I had so I want.
All right. I wanted to broaden my
perspective in other areas which like oceanography and psychology
and more in-depth areas that will expand my knowledge and
enhance me as a person and I don't regret it because I was
the most interesting education experience.
I've had, you know, even it was more interesting than designing
and working to receive a ba degree in graphic design because
I was free. See, I knew I was a working
professional and I was only going to enhance my knowledge.
So you had this great kind of extension of your professional
development. When did you realize that you
had a gift to be a teacher? When did the dog education
really open bread and I work together, we talked part-time at
should our daughter Institute and we alternated Brad tone to
the application, which is now Cal Arts, which is now counted
on calarts, right? So we taught there and then Brad
also taught at Cal State Long Beach.
And he invited me to come down and guess lecture, but one of
his sessions. So I went and I thought that's
interesting. So I told him, I think I might
apply there for a part-time position.
So I applied there for a part-time position and they told
me that they would like to hire me full-time and I had to think
I'm making a lot more money on Advertising than in Academia.
So, I don't know if I could handle that and Brad told me.
No, don't do it. Don't do it.
Don't take a cut. And then I decided in Academia,
I can do my posters and I can move to our 10 you and input.
I received tenure I can do anything.
I want any kind of design and no clients can fire me.
So, I thought I'll take a cut and go to Academia and sure I
and surely I did and I don't regret it because after I went
to Academia and start working more with students and I really
enjoy working with students giving them assignments and
giving them real life assignments.
Like what we did. In the profession and not just
academic dies. So I enjoyed that.
But then I had my business on the side, I have clients and I
can grow my business too, but I didn't want to grow a large
company. I just wanted to work with
Academia and then part-time graphic design.
And what I had too much work, I would hire some of my students,
not those who are working, but those who are in between jobs
and help out, and I would help them when they They get a job,
they were move on. So, that is how I started work
with their Arty. Wow, Austin graphic design over
the years. I wasn't I was trying to help
the students as well as myself and to try to keep current in
the profession. Right.
And I did that for all of the 33 years, I taught at Cal State
Long Beach. Sometimes I couldn't do as much
food as possible, like when I served as chair of the
department, I really couldn't handle all of that and I told my
clients I have to take a break and they said Okay, after you
finish come back. So a lot of those clients that I
work with, from Project to project.
But those clients I work with over 10 to 15 years.
They always think they worked around my schedule because they
love my work and I assume that they like me.
So, that, whenever there's a project that when I told them
that I'm free, they will give me as much work as I wanted.
And then when I go back to Academia to rest, then it was
like The Best of Both Worlds and that's why I stayed there.
Did you find in your position that being an educator made?
You a better designer and being a designer major better
educator? Absolutely, because what happens
is the educator, is it crystallized your thinking's a
lot of your design is intuitive and you just do it but when you
have to explain it to Young students and help them grow and
not grow to be your clone, but to grow to their own style, that
is really rewarding and that is what I've done over the years
with My students and my students become my friends, afterwards
some will move on and go all over the world, but they always
stay in touch and that is a rewarding part about teaching.
When you help students, I look at LinkedIn and I see all of
these students in these different positions.
In various jobs, they are creative, directors, art
directors. They know me.
I know them. And I'm just delighted because
when I received the honor from London, my students came and
Saying congratulations, it's well-deserved and all that.
So it really made me happy because I had a good
relationship with them. They respect me, I respect them,
I planted the seed of being social conscious of right trying
to help others and to do good design.
But sometimes good design is based on the eyes of the
beholder. If a person doesn't know what
good design is, it's like ignorance is bliss.
So a lot of hand we think design is Aesthetics and some time we
open emphasize as Aesthetics but I think design is really
something that is needed in our society.
I know you have a question coming up about that later on.
Definitely one of the things I was thinking about just as you
started talking about your journey in the work that you've
done, it's really powerful that you've been self-aware to hold
on to things which sometimes we don't get a chance to do.
We're living in the history. And we forget that this is an
object lesson for the What? I just want to applaud you.
That not only have your posters been acquired by the Los Angeles
County Museum and the letter form, archive in South in San
Francisco. But equally for our
conversation, you've offered your materials as teaching AIDS
at both Stanford University, libraries, that houses the
Archie, Boston graphic design files and it Duke University
libraries, which have the arch of Austin papers, right?
So talk a bit about the importance of capturing, the
history that you're a part of of to make it available for
generations to learn, but I think it's important for
reference graduate students. Use they do research and they
want to know about certain designers and there's just a
limited amount that they can do online.
But I felt as if my word, I didn't want to keep my work to
try to sell it as I want to share everything.
I've done with anybody who wanted to come and look at it.
And I've always been that way with the 20 outstanding La
designers documentary that I did years ago, I shared it with a
lot of designers, I charge money for it but I set up a
scholarship fund with the money and we gave scholarships to our
graphic design students. So I never thought about What
financial gain for me because personally, I've never had a
financial problem because I've always been able to earn a
living. And since I was 7 years old, I
started working as a paperboy and I work all of my life even
up to now. So I a lot of time to me,
teaching doing graphic design and working.
It was fun. I enjoy, I still enjoy designing
today just as much as I did. 40, 50 years ago and took what I
said, fun for you. What keeps it fun and fresh for
you? That's I think for me using my
imagination, the anticipating, the reaction of the people, who
will look at your work, especially if it's social
oriented. Because right?
Sometimes I do work, that is offensive and I know that I will
get a negative response even before I do it, but I do it to
raise a question in a person - to I gave you food for thought.
I know you are going to Give it a clap or whatever on LinkedIn
but I don't care because it's in your face, it's in your head and
you won't forget those exclamation.
Points are those gray black lives matter images, are those
like reparation and all of those and the voting things that I've
done over the years. It's a positive thing, it's a
good thing and to me it's good design because they are
designing. Good designer, two different
things but good design. Is when you're trying to do good
trying to make a positive statement.
Good design is also Aesthetics when you design something that
has nice colors and that looks good on a shelf.
But only, we, as designers can see that because others are
educated to the point where we are looking at typography and
color and science relationships and all of those things, a lot
of people don't even see that, all they see is the name of the
product, and if they buy the product, And it's a terrible
product, you've lost a customer design, plays an important part
in the Aesthetics of whatever we do.
And that is what I am. So excited, I design I don't
design for clients, you know, I designed for myself so I can do
anything I want and what I usually do is social oriented, I
like to do posters the last post was, I just did were for the
women's movement, and I talked about the women's movement and I
thought that what has happened to them with the Supreme Court
is coaching on personal rights and it's not going to stop
there. It's going to go other places.
So I wanted to speak out. It wasn't very popular.
I got one or two responses on LinkedIn.
I don't care. I said it is there and it's
there for everybody to know my point of view and you can't fire
me because I'm already retired. He's there it is.
What's interesting is when you think about your career Arc and
you look back over the work in the archives and other space.
You're still designing and tackling some of the same social
issues that 50 years ago, were top of mind for you.
How does the passage of a career in 50 years, impact your
thoughts on those topics and how you express yourself was
frustrating? Because back then I thought they
would be better today and it did get better, but now I see the
pendulum swinging back the other way.
The posted one example of opposed to that.
I did the one that I don't want to marry your daughter and this,
Time I did an update of that poster and said, I want to move
in with your mother. So you know it's like daughter
mother the same kind of situation back then when I made
that statement, that was an insult.
And then what I made the statement again, this time it
was an insult and I wanted it to be that way, because I wanted
the person's attention to say, what I had to say, you've always
been a champion for, as you mentioned earlier, design, being
more than aesthetic, but design being provocative.
Applause. And when it has the need in the
space to be provocative or not polite, if you will in the space
in there, what advice do you have for young designers today?
You know you were able to take your crafting, your tool and
kind of crack open the space. What advice do you have for
young designers? Okay, I have something that I
wrote, so I will read it to you. I lost it and it's the same
advice that I gave to The Graduate students in London from
the Royal College of the Arts. And it says what Is your next
goal. I hope it will be the following
bees. I'm going to mention to you.
The Beatles wrote a song called Let It Be.
I substituted a few words to help paraphrase my advice to let
yourself be when you found yourself listening to this
podcast, dr. Boston came to you speaking
words of wisdom. Let yourself be.
Let yourself be.
Let yourself be speaking words
of wisdom, let yourself be. Now I know that was really bad
but I see you honey. That was brilliant and you're
the first guest on the podcast to ever break out into song.
So that she always a Pioneer that shows you how much I love
graphic design and this is the serious advice that I have for
students. I said, let yourself be
grateful, let yourself be ambitious, let yourself be
honest, that yourself be kind lady Self be creative.
Let yourself be you and let yourself be loved
wholeheartedly. And finally I have something to
all of the listeners out there. I say that he him he is, are she
her hers? Are they them their be free to
love whomever they choose and to my fellow American that the
President says, we must begin again to vote in November to let
women be free to make their own decision.
About their bodies and I always say to God be the glory and be
blessed. I am honored that you shared
those words of encouragement and focus with us on the podcast
today. And as you shared in London,
that's a good. I think segue for us to talk
about a topic that you've talked about extensively and we love to
explore today, which is his notion of design spirituality,
right? Okay.
That is something that when I return from teaching in, 2009, I
had time to meditate read the Bible and I think about my
career and how I got to where I was and I concluded that it was
God's grace and listening to my intuition which I call my
spirituality played an important role, right?
And then I started writing essays about my spirituality and
there's a lot of my writing on my Pinterest page.
It features a lot of the education and I will read a
couple of them to you. They aren't too long.
This one says, Design spirituality is intuition, my
idol and older, brother. Brad said at my 70th birthday
celebration. That when we were growing up he
thought that I would never amount to much because I was
still mischievous. He was right.
I didn't amount to much. I'm not her too much more than
much much more men. Working hard to strive for
design Excellence. If you love these iron, you
should work hard to find the best solution to a problem.
You should do the proper research and learn as much about
the product as you can. You should have fun doing it.
You must also sell your work. However, over the years, I
realized that that was my brother's perception of me.
It didnít find me. I have always listened to my
intuition and my intuition. I called my spirituality.
So, what about your spirituality?
Listen to your instincts. Don't ignore your gut feeling,
it is intangible. But if you close your eyes and
listen, they can speak to you. It might say I will help you.
I will lead you and protect. You trust me?
I believe that in a voice is desired spirituality and you
should embrace it. Remember a person who doesn't
amount to much in this word is great in God's sight.
Now another one, this is start, this is my design spirituality
belief. I believe that I'm a spiritual
designer. I believe that my intuition is
my spirituality, I believe that God is my design director.
Not humankind. I believe that God gave me my
talents and he speaks to me and dream now that I'm old I believe
that we should embrace his eye spirituality as part of our
design philosophy. And I believe that we should
love glorify and respect communication design and your
spirituality. So, those are the two of the
essays that are written. There are many more on my site.
I'm reading a lot, and I think I'm going to write a book on my
journey to design spirituality and it will be and he can ask
you as can ask you. What's next?
That that's the book. I'm going to write a book and I
also thought But teaching a course writing a syllabus
contacting University and maybe teaching a course on design
spirituality because I have a lot to say and I do have
exercises, I can give to the students.
So that's one of my thoughts. The one is teaching a class,
maybe online and the other is writing a book on, do that
spirituality. So those are my two projects
that I'm thinking about, and I've started.
But I don't know when it will be finished, but I'm excited today.
This year, but maybe next year, it might be a completely
different Focus. But at least I always have
projects ahead of me that I can get excited about.
And I'm excited about the spirituality, I'm excited about
doing another book, but not a hardcover, but an ebook ebook
that people can download and read that is where I'm going.
And also, you can use full color and it doesn't cost you an arm
and a leg. So also always the pragmatic.
Tune in Boston. Visit lutely.
Absolutely. Always the pragmatic.
I've asked you this question. When we go through our Journeys
and lives, and we went Awards and received recognitions, we
always have a moment that keeps us humble, and it's always in
our family and our significant others.
So, talk about your wife's reaction.
Once you won the award in London.
Now she sees you every day. Okay, I won awards over the
years. I won when I received the aiga
honor. She thought that Was really nice
but what I did. Okay.
See, right when I receive the honorary doctorate she got on
the phone and she started calling her friends and she
wanted a copy of the letter that she wanted to send out to them.
And I'm just thinking oh she's finally excited about something,
right? And that was her reaction and
she just loved the, she loved the trip.
She enjoyed the people, the reception, and how accommodating
they were and just respectful at the dinner.
It was Nice. And what bothers me though is, I
was given this award by a university, that is how to this
country in London. What why would they give me this
honor? And this is the number one
college in the world and I haven't received anything from a
university here. I've never spoken to a black
historical black college. Why is that?
Maybe because I'm you know, Well, we it's okay controversial
Cadet that keeps you authentically Archie, right.
But but we are we gonna We gonna keep you?
We're gonna keep you controversial.
That's sweet. That's we love about you.
Exactly. To our point, one of the things
you want to talk about design is truly a global practice and
influence and we see it in the conversations with you.
In space to that that borders, proximity and ideas, don't
restrict design and the recognition and respect over. -
faces in there, I think it's really powerful.
You think about the world College?
What they think started in 1896, right?
And for you, miss the old, as a black man who grew up in Florida
right after to come full circle. I asked the question, the other
information about your way. Yes, indeed, in the other guys.
So I asked the question about hungry about your wife, because
one of the things that it's always struck me.
When you talk about your journey, you talk about making
that decision and your professional craft we're
spending time. Time with your family and your
wife in particular were important.
Oh and and having that story there, at the beginning of your
career and then ultimately, one of the high points of your
career. Absolutely.
Did you don't have very special.
Yeah, we have that yin-yang kind of relationship.
We think alike we she can say well what's your dinner
tomorrow? And I'm thinking well I'll see.
And she said, oh, I was thinking the same thing and I'm thinking
we've been together this long. We even know what we are
thinking. Which is amazing but we're best
friends too. So we enjoy each other's company
and if there's anywhere I would love to be it's with my life.
The two of us and I met her in high school.
And here it is. 54 years later and we're still actually still
hanging out with you, and she's still hanging out with me and I
guess she still respects me. It's about it too.
This is awesome. We talked about kind of this
full circle. Of design being a part of a
happy life and a successful life, right?
Before you as a space in there, as you talk to designers who are
working who sometimes have to make those trade-offs, we talk
today a lot about work-life balance, but it's facing which
design in our creative. Pursuits can be all
encompassing. All right.
We can have that part of the passion of this overtakes Us in
there. What advice do you have about
having that mediation between the pack crashing?
The Cactus in life. What do you have to be aware?
Aware of not only yourself, but your kids, your grandkids, your
wife, and when you find that you have spending too much time
doing what you're doing, then you have to make the time to
spend it with your kids because they're going to grow up.
And once they receive become a teenager you can forget it.
They're into their friend. So the best time to enjoy them
is when they are young then eventually after their Age years
and they go off into life then, you know, they'll come back.
But usually you have to start a be aware of that.
And then there's the interpersonal relationship with
your brothers and your sisters. And how do I get along with
them? I've always worked hard, but
I've always been a conduit to others.
I have the six of us. I'm the third one.
I'm the person who it's connected to both sides, the
younger one, right? And the older ones and the older
ones have a different attitude than the younger ones, but I
keep I'm in touch with each other because if I don't, then
they will not speak to each other.
If there's something goes wrong, I try to bring them back but
it's a family Dynamic that somebody has to take charge of.
And I didn't take charge, it just sort of fell into my lap
and I just enjoy the same thing with my work and the same thing
with this doctor degree, things just happened.
And I'm thinking why it didn't happen because of me, I didn't
do anything. It's just happened because Maybe
that was my life path. Maybe that was part of my
spirituality, I've always been a Christian.
I've always going to church. I joined the church.
When I was 12 years old and I've been going to the same church.
Attended the same church is 1961, you know, I don't know.
The pastor's to have changed and people have grown up and I stay
on the course and I've always done that.
So I'm a person, once I start something, I'm a loyal person I
would stick with that person, my friend, even sometimes My
enemies. I don't want any of these.
I try to treat everybody, right? Because that's the way it was
supposed to. One of the things is that
answer. Your question is Rich that did
and more. Okay.
One of the things that struck me, is, you're talking and it's
common for many Educators, but it's still remarkable.
The fact that you talked about your students over the years,
still say connected with you and you connected with them.
Absolutely. Which is right as you reflect on
this. What if you learn most from your
students? Well, the students, I've learned
how to be more compassionate also to be understanding because
students have problems, and they might not go to their father,
but they might come to you as somebody they respect and will
keep their feelings confidential.
So I've always been a person that my students could come and
talk to not only about design, but about personal problems that
they trust me. So I really felt like I was not
only their teacher, I was R counselor, I might have been
their Idol whomever because I've had idols, and I've had people
that I respect and I could talk to, but that to me is very, very
important being there for my students.
Not only, they're all, I'm teaching, but they're outside of
teaching because sometimes students have problems and they
will call you, or they will send you an email and a lot of
teachers will say, don't bother me when I'm not teaching because
I'm not on the clock. My attitude is I'm on the clock
24/7 for people I care about and for my profession, these are
young people who are going to go into a profession that I've been
in and that has been great to me and have brought me a lot of joy
and I really want them to go there and to do the same thing.
But a lot of times it doesn't work out that way.
I'd like to be one to encourage you to continue to be Archie
Basta to continue being that. Section four generations that
really Champions art culture. I'm going to add spirituality
with this and Industry. Spirituality, sounds good.
A lot of people don't Embrace that.
In fact, they're probably thinking, what in the hell is he
talking about? Why is he talking about
spirituality? You know what, I don't care what
they say. I what they think I'm going to
keep doing what I'm doing until I leave here.
I'm going to be the father Of design spirituality whether you
like it or not. All right.
Now again, find that. It's so true to Archie Boston
and what an incredible way I think to in the podcast where I
started, no one can suppress Archie.
Boston, my friend, you're incredible, you're an
inspiration. Thank you.
Just your Unapologetic. To being bold and being you is
really remarkable for generations of designers and
leaders to see say thank you. My pretty that I'll see you in
Seattle. Yes.
We will see each other and Seattle for a say, yeah, it in
person together for our investigator and conference
today, we've been with none other than Archie, Boston,
Junior, designer leader, educator, and friend.
Thank you for Champion design for future.
Generations, thank you for being our guest today.
On design adjacent, you're welcome.
Now, what am I going to do with this outline that I wrote, I
didn't follow it. That's very and that the spirit
moves we going outlines, just give you ideas but that's right.
The flow we let the energy flow. Absolutely, I hope those out
there. Can feel it.
Thank you very much for inviting me.
Thank you, my friend for being here with us.
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