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As a person that chairs my 
program, I often have to meet 

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with prospective students and 
their parents. 

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And I talk about those common 
notions, right? 

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It's like, OK, so where did your
interest come from? 

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And I'm sure. 
And I hear things like logos, 

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brochures, T-shirts. 
You know, that's why I'm 

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interested in this. 
And I said, needles are great. 

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I said, I want you to know it is
much more than that. 

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And I said at the heart, it's 
about improving everyday lives. 

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That is a core tenet of the way 
we feel about it here and that 

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we do that through experience 
and behavior. 

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Start small, but think big. 
I think we all want to save the 

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world. 
We all want to do really, really

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big, impactful things. 
But things happen through 

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cultural shift and cultural 
change. 

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And so yes, there are big flash 
bang things that make change 

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happen great, you know, but 
there's also things that have to

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happen incrementally. 
And why not be part of that 

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incremental space change?