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Welcome back to another season 
of the AIGA Design Podcast. 

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I'm Li Shan Huang, Co, executive
director of learning and 

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programs here at AIGA, the 
professional association for 

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Design. 
Hello everyone and I am Julia 

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Donatello, Design Competitions 
and Event Manager at AIGA. 

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So we thought that we would do 
an episode without an invited 

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guest, with just me and Julia to
chat with you all. 

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It's been a while. 
So we like to reintroduce 

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ourselves, who we are, what the 
show is about, but also talk 

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about what is new for the season
with our theme, eyes on design, 

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and the kind of nuances and 
different facets of that. 

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So why don't we start with just 
talking a little bit about 

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history and background? 
I can start by just talking 

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about the podcast itself because
I started it before Julia 

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started working here. 
I've been working at AIGA since 

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the end of 2018. 
We launched this podcast at the 

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very end of 2019. 
Originally it was called Design 

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Future Now and it was meant to 
be part of AIGA but a spin off 

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brand. 
That just gave us some space to 

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be experimental, to really focus
on what the future is of design,

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like what the present moment was
back in 2019. 

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This is just before the pandemic
started. 

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And to really talk to design 
practitioners and critics and 

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professors to really think about
like, OK, where is this 

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profession going and how do we 
prepare? 

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And it was really building off 
of AIG as design futures 

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research work that was published
in 2018 as well. 

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And we were taking it to 
different design schools and to 

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design teams to really talk 
through all of that. 

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And then Fast forward a little 
bit, we had a previous executive

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director who then started a show
called Design Adjacent, which is

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on the same feed. 
So you can listen to those old 

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episodes. 
And then we decided to just keep

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things simple and rename the 
show the AIG Design Podcast a 

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few seasons ago. 
And this is where we're at. 

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And Julia joined about a year 
ago, right? 

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Yeah, it's been actually a year 
and a half. 

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And so for for the folks who 
don't know me yet, I, I am, I 

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oversee the two main 
competitions, competitions for 

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AIJ SO50 books, 50 covers, which
is our book design competition. 

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Every year we award 50 books 
that are the winners and 50 

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covers that are the winners. 
And the other competition is 

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called 365 AIG Year in Design. 
This one is a little bit more 

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broad. 
We have up to 18 categories to 

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choose from, from different 
types of designs. 

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So we have branding, we have 
immersive design, service design

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and social design and AI, as as 
well as a new category that we 

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just launched last year. 
And we're in the process of 

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cooking and designing new 
competitions this year. 

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So if you are not following our 
channels yet, please do so, so 

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you can be up to date on the 
upcoming news. 

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Thanks for that teaser. 
And for folks who are maybe 

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unfamiliar with AIGA or you're 
newer to AIGA, we are the oldest

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professional association for 
design here in the US, although 

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we know that we have listeners 
and members across the world. 

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We were founded in the early 
1900s, nineteen 14 as the 

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American Institute of Graphic 
Arts. 

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We've since grown to be this 
umbrella organization for 

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different kinds of designers, 
communication designers, product

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designers, service designers, 
interaction designers, 

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transdisciplinary designers, 
wherever you are. 

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Our mission really is to bring 
the world to designers and 

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designers to the world and 
advocate for design as a craft, 

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as a profession, as a vital 
cultural force. 

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And so we've tried to do that on
the show with the folks that we 

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feature in terms of design 
practitioners, educators, 

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critics, authors, and we really 
want to expand that as we talk 

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about this. 
Year's theme. 

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I think it's also great to share
if you know someone that would 

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be a great fit for this podcast 
that would be interested, 

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interested in joining as a a 
participant, do reach out to us,

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send their names so we can 
invite them to join our our 

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conversation here. 
Yeah, we're always open to have 

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some recommendations from the 
community. 

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Yeah, you can DM us on social 
media. 

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You can find AIGA at AIGA Design
on 

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instagram.linkedinoryoucanalsoemailuspodcast@aiga.org.
Go to our website, aiga.org. 

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You can sign up to our 
newsletter there to be the first

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to know about new episodes and 
subscribe wherever you get 

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podcasts. 
We're also on YouTube, if you're

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watching this on video before we
get into talking about Eyes on 

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Design, which is our new theme 
and unified editorial vision for

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AIGO. 
Just kind of bringing back 

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something for the past and 
reimagining it. 

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I thought maybe it was worth 
reintroducing ourselves or 

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telling a little bit more about 
ourselves too, and our 

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backgrounds just to help 
listeners understand, like where

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we're coming from when we're 
interviewing guests and bringing

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our own perspectives. 
Do you want to start Julia? 

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Yeah, sure, sure. 
Well, everyone. 

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So I am originally from Brazil. 
I have an undergrad in marketing

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and I have worked for many years
in the consumer packed goods 

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industry, a little bit of 
pharmaceutical as well, mostly 

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in the roles of marketing and 
consuming sites. 

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And then I moved to New York to 
pursue a master degree called 

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Transdisciplinary Design at 
Parsons. 

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And then after that IA little 
bit after that, I joined the 

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AIG. 
So I'm happy to be in the new 

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format, working with this small 
but very mighty team and 

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designing new programming and 
content for the community. 

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Awesome. 
Yeah, we're so lucky to have you

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here on the team, Julia. 
And yeah, bit more about myself.

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As I said before, I'm Co 
Executive Director of learning 

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and programs. 
I oversee all of our programming

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at AIG, and we're really focused
on helping designers build their

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crafts and build their 
communities in collaboration 

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with our local chapters. 
But really what we're doing at 

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the national level is producing 
the show, bringing different 

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guests on the show to give them 
a platform to really highlight 

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what they're doing as design 
practitioners, as educators, as 

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design critics. 
And also we have an annual 

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conference that you'll be 
hearing more about as we go 

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through the season. 
This year AIGA is a member 

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supported non profit 
organization. 

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So we don't have any sponsors 
for the show. 

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We welcome them, but for now we 
are member supported as about 

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becoming a member of AIGA. 
You are supporting the show. 

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You were supporting the entire 
design community there, but in 

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terms of myself, you know, I 
started AIGA actually working 

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part time as manager of design 
education, really liaising 

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between AIGA and design 
educators. 

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I'm a design educator myself. 
I currently teach at SVA, the 

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School of Visual Arts, and at 
Parsons, but I've taught at NYU 

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and Emerson College, College of 
Staten Island in the past. 

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And I also have a background as 
a practitioner. 

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So I got my start after grad 
school at NYUI, worked at a 

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creative agency in New York 
called Purpose, and then started

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my own practice called FUSA with
my now husband, David Colby 

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Reed. 
And so kind of bringing together

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practice and education and now 
it gets a design programming and

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really connect the community and
highlight the amazing things 

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that people are doing in design.
We've been teasing it for a 

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while. 
So let's just get to the the 

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meat of things. 
Eyes on Design is our new 

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unified vision for programming 
here at AIGA in 2026 at the 

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national level, international 
level. 

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We have this show which we've 
been doing since 2019. 

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For the last couple of years 
we've been integrating the theme

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of this show to the theme of our
national conference. 

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So last year we were exploring 
design and performance and that 

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was also the theme of our 
conference in LA in October, and

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we'll be doing the same here. 
The name Eyes on Design is a 

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reference to our legacy 
publication, the ION Design 

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magazine that ran from 2015 to 
2022 and then also culminated in

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a book of collected essays and 
writings from that online 

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magazine, which also did some 
print editions as well. 

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And we'd like to bring it back, 
maybe eventually bring back the 

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magazine as well. 
But for now, we are bringing it 

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back as what we're calling a 
conversation first platform. 

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So really making Eyes on Design,
starting with this podcast, but 

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also on social media, on our 
newsletter through these three 

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lenses. 
Well, which we'll go through, 

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but there's the critical eye, 
the connecting eye, and the 

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future eye. 
Yeah. 

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And I think it's great to share 
a little bit of how we're 

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structuring the these 
conversations with the 

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participants here. 
We're trying to tackle each of 

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these eyes almost as if it's a 
block or a chapter within the 

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episode. 
Maybe I'll share a little bit of

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what I understand with what we 
expect when we mean connecting. 

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I so I think exploring the 
interconnectedness of design in 

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in various forms. 
So connecting with other 

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disciplines and also the impact 
on human, human communities. 

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So very much connecting with a 
broader ecosystem that design is

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placed and highlighting the 
cross disciplinary 

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collaboration. 
So folks working really in the 

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intersection of different fields
and yeah, that's the idea I see 

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with the connecting eye. 
Yeah, definitely. 

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And I think it's a way to build 
on the legacy of Design 

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Adjacent, which is the previous 
one of the previous incarnations

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of this show, recognizing that 
design is inherently liminal, 

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which basically means that it's 
design and something else, 

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right? 
We work in a context of design 

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and business here at AIG. 
It's design and a non profit, 

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design and politics, design and 
medicine. 

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You know, there's all sorts of 
connections. 

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Designers are often working at 
this intersection of different 

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disciplines and really 
connecting different kinds of 

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professionals and different 
kinds of experts. 

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And so there's something just 
inherently interdisciplinary 

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about what we do as designers. 
There's the critical eye as 

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well, which I think is really 
important just in terms of 

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design practice. 
You know, if you went to a 

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traditional design school, you 
likely had all sorts of design 

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crits, right? 
Design critiques, talking about 

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your work with your class, with 
your professors. 

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But also that's important as 
well as part of the discourse of

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how do we criticize critique of 
the design work that's happening

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that effects all of us, right? 
Whether it's social media 

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platforms or civic design or 
other products that are being 

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designed. 
But I think designers also have 

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a particular point of view in 
terms of using design as a 

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critical lens to examine the 
broader context, again, whether 

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it's politics of culture and 
other things. 

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And I think this is also a way 
to allow us to expand our reach 

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to folks who are maybe not self 
identified as designers. 

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As you mentioned, I think it's 
great to add that when we learn 

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how to do design critique, we 
first usually start with our own

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critique, so understanding our 
personal journeys, our work, and

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then look at the work that is 
happening in the world. 

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We also have to look at 
institutional legacies. 

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So what are types of design 
practice that organizations are 

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putting out there? 
I think it's also important to 

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learn how to do thoughtful 
critique and not like learning 

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how to give feedback is an 
important aspect of critique. 

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And so I think in this chapter 
here we are also interested in 

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exploring the status quo and 
also challenging assumption. 

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So very much trying to maybe 
bring a little bit more like 

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juicy topics that can be 
controversial. 

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So yeah, some provocations 
around different themes and 

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perspectives and opinions might 
come here in in the In the 

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Critical Eye chapter. 
Yeah, that's a great point, 

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Julia, about like examining our 
own subjectivity when it comes 

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to critique, right? 
We all have our own individual 

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tastes, but that's shaped by the
culture that we grew up in, the 

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cultures we grew up in, our 
educational backgrounds. 

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And how does that reflect 
dominant cultural forces and 

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political forces? 
I actually have a academic 

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background in political science.
I studied political science at 

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Harvard for my undergrad degree 
before I became a designer 

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through a roundabout career 
path. 

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But I think I see a lot of this 
critical eye as looking beyond 

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just the aesthetic part of 
design and the, the best 

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practices part of design and the
formal part of design and really

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analyzing like how design is 
reinforcing existing power 

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structures or maybe shifting 
power structures and looking at 

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it that way. 
And it's not necessarily just in

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like politics in the narrow 
sense. 

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It could just be something like,
you know, a new consumer app, a 

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new social media platform. 
Like how does that shift power 

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from, you know, who's owning it,
who's controlling it, right? 

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Like all of these things have to
do with power and how it shapes 

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our society, our behaviour, our 
culture, etcetera. 

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And then finally, there's the 
future. 

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I, as we mentioned, and this is 
really acknowledging that design

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is inherently about future 
making, right? 

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So if you create something, 
whether it's a poster or a 

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product or a brand identity, 
you're putting something out in 

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the world that didn't exist 
before. 

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And so you're kind of changing 
the future in that sense, right?

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You're doing something to the 
status quo that's different than

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what it's been. 
And so all design, if you think 

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about it that way, is a form of 
future making. 

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We're doing something to move 
the needle in a direction 

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towards a future that hopefully 
we want, right, that is better 

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for people, better for the 
planet. 

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Thinking about the future is 
important. 

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We're acknowledging that our 
industry is going through a lot 

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right now, both in terms of the 
labour market, how companies are

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laying people off, how they're 
shifting, how they structure 

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their design teams. 
The disruption from AII think 

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it's an unescapable topic and a 
controversial 1 again that 

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hopefully we can bring in 
different perspectives on that. 

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Yeah. 
And as you were saying, Lishan, 

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it reminded me of our 
conversation that we had in 

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another episode with Carissa and
Scott in the previous season 

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that I think in their book, they
say that any type of design 

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starts with imagination. 
And so for you to be able to to 

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design anything, you first need 
to start with men imagining how 

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this would look like. 
So I think that also is very 

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much connecting on how we can 
imagine the future to be. 

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Their book actually lives on my 
desk. 

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It's Assembling Tomorrow by 
Scott Dorley and Carissa Carter.

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If you're listening to the audio
only version of this, obviously 

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you can't see what I'm holding 
up on the screen, but I've 

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incorporated it into my classes 
both at Parsons and at SVA, so 

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it's really shaped how I've 
thought about design practice. 

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So yeah, those are the three 
eyes that we're looking through 

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to structure episodes, the 
connecting eye, the critical 

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eye, and the future eye. 
Again, we're still looking for 

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guests. 
We'd love to hear from you if 

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you want to pitch yourself or 
recommend somebody. 

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The other invitation here is for
folks who are not yet following 

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us in our channels. 
Also subscribe to our 

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00:16:50,920 --> 00:16:53,360
newsletter. 
We're going to continue this 

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conversation that we started in 
the podcast episodes to another 

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medium, which is the newsletter,
so more of a writing format. 

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So we invite you all to join to 
subscribe to our newsletter to 

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see what we're discussing more 
there and also be so you can be 

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00:17:12,240 --> 00:17:17,040
updated to everything else that 
we're planning in terms of 

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programming this year. 
So thank you for listening and 

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subscribing and liking and 
commenting all of those things 

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00:17:24,280 --> 00:17:27,839
that we're supposed to say when 
we put content on the Internet. 

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But we also look forward to 
seeing you in person offline at 

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an AIG event in the near future 
as well. 

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That's all for this episode, but
stay tuned. 

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We have another episode with an 
actual guest coming soon and the

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whole season ahead of us. 
So here's to 2026.