1 00:00:00,040 --> 00:00:02,760 Pray Angus, you know what to do. Clap us in. 2 00:00:03,720 --> 00:00:06,480 Welcome along Whiskey Stories podcast live at Mother Superior 3 00:00:06,480 --> 00:00:18,110 with Adele. That is the bet that keeps me up 4 00:00:18,110 --> 00:00:21,400 at night. I know once I've got through 5 00:00:21,400 --> 00:00:22,520 that, everything's going to be great. 6 00:00:22,560 --> 00:00:24,160 I guess we're down here in Mother Superior. 7 00:00:24,160 --> 00:00:28,280 I've never been here before. Yeah, no, until 20 minutes ago I 8 00:00:28,280 --> 00:00:30,280 hadn't either. Well, I say 20 minutes, about 40 9 00:00:30,280 --> 00:00:33,280 minutes now. Yeah, Yeah, what a fantastic. 10 00:00:33,280 --> 00:00:35,040 Place brilliant. Absolutely fantastic room. 11 00:00:35,240 --> 00:00:37,560 It's great. Nice and nice and cool as well, 12 00:00:37,560 --> 00:00:38,400 yeah. Very nice. 13 00:00:38,400 --> 00:00:40,520 And we've got an audience, a room full of people here to see 14 00:00:40,520 --> 00:00:42,440 us. And we have Callum and Connie 15 00:00:42,880 --> 00:00:47,280 all the way from Arden American. Well, 50% of euro move, hard 16 00:00:47,280 --> 00:00:48,880 working. Callum, you've headed down 17 00:00:48,880 --> 00:00:50,360 today. Yeah, I had a nice. 18 00:00:51,000 --> 00:00:52,680 I think I've done it in about four hours, actually. 19 00:00:53,440 --> 00:00:54,760 That's a heavy right foot you've got there. 20 00:00:54,760 --> 00:00:57,600 It's. A new, new electric car, you 21 00:00:57,600 --> 00:01:00,000 know, good. It's yeah, it moves. 22 00:01:00,360 --> 00:01:01,680 Brilliant. Well, thanks for coming down, 23 00:01:01,760 --> 00:01:03,920 Connie. You, you don't you don't live up 24 00:01:03,920 --> 00:01:05,080 in the western peninsula. I. 25 00:01:05,400 --> 00:01:07,440 Live 5 minutes away from here. Brilliant. 26 00:01:07,600 --> 00:01:09,120 There we go. Happy days. 27 00:01:09,120 --> 00:01:10,640 Well, look, let's get stuck at the drama. 28 00:01:10,640 --> 00:01:12,600 It's Friday night. What's the first DRAM on the 29 00:01:12,600 --> 00:01:14,040 lineup that you guys have brought along with you? 30 00:01:14,520 --> 00:01:16,440 You got a 10 year old. Excellent start. 31 00:01:16,440 --> 00:01:17,400 Strong. Yeah, yeah, yeah. 32 00:01:17,760 --> 00:01:18,880 So this is Arne Mercken 10, yeah. 33 00:01:19,720 --> 00:01:23,200 Yeah, an age statement and the only so is this. 34 00:01:23,240 --> 00:01:27,200 This is the This is the inaugural core release 10 year 35 00:01:27,200 --> 00:01:29,360 old Arne Mercken. Yeah, I think that's the best 36 00:01:29,360 --> 00:01:30,600 way to put it. Yeah, Yeah. 37 00:01:30,600 --> 00:01:33,160 Because we've done a 10 year old when we first. 38 00:01:33,600 --> 00:01:36,040 So there was an Adelphi bottling of 10 year old. 39 00:01:36,160 --> 00:01:37,320 Yeah. And it was never an, it was 40 00:01:37,320 --> 00:01:40,480 never really an intention to go straight away again another 10 41 00:01:40,480 --> 00:01:43,080 year old. So and there was a lot of 42 00:01:43,080 --> 00:01:45,320 discussion between the age statements on one of our 43 00:01:45,320 --> 00:01:47,760 ballings. A lot of their whiskey now is 44 00:01:47,760 --> 00:01:51,680 getting up to a decent age. So it's like do we put an 8 year 45 00:01:51,680 --> 00:01:54,760 old on the label or looking at our stocks, we kind of thought 46 00:01:55,320 --> 00:01:59,360 maybe we could actually get away with putting a 10 year old on 47 00:01:59,400 --> 00:02:01,880 one of our core releases, which is quite a big deal I think for 48 00:02:01,880 --> 00:02:04,120 a distillery that's just about to turn 12. 49 00:02:04,120 --> 00:02:07,240 So we don't have that much of the stock, but we have enough to 50 00:02:07,240 --> 00:02:10,400 go out with like a core offering of a of a 10 year old. 51 00:02:10,600 --> 00:02:12,080 Well, Solangeloar, everyone, cheers. 52 00:02:12,080 --> 00:02:15,720 Cheers. Yeah, it's, we've talked about 53 00:02:15,720 --> 00:02:17,720 this before in the podcast about new distilleries. 54 00:02:18,040 --> 00:02:21,600 And one of the things that we've said is we live in a great 55 00:02:21,760 --> 00:02:24,760 period of time as whiskey drinkers where there's been this 56 00:02:24,760 --> 00:02:27,760 sort of, you know, so many new distilleries coming out and 57 00:02:27,760 --> 00:02:30,120 there's some distilleries that haven't released anything yet. 58 00:02:30,120 --> 00:02:31,480 There's guys like yourselves who've put loads. 59 00:02:31,480 --> 00:02:36,800 In fact, we had the episode with with Alex Bruce on and Alex 60 00:02:36,800 --> 00:02:39,200 actually said you guys were putting out spirit, you know, 61 00:02:39,200 --> 00:02:41,080 before it even turned 3 years old. 62 00:02:41,080 --> 00:02:42,960 But Graham, what's? What's the line that a new 63 00:02:42,960 --> 00:02:45,160 distillery will say when you ask about whether you're going to 64 00:02:45,160 --> 00:02:46,960 release an age statement or a whiskey at all? 65 00:02:46,960 --> 00:02:47,920 Well. We'll release it when it's 66 00:02:47,920 --> 00:02:50,440 ready. That's that's what that's what 67 00:02:50,440 --> 00:02:51,760 they say. But. 68 00:02:51,960 --> 00:02:57,200 When the finances are ready. Well, there is that, but we I've 69 00:02:57,200 --> 00:03:00,360 said, you know, there's nobody alive today that tried spring 70 00:03:00,360 --> 00:03:02,400 Bank when it was new and went can't wait to see what it tastes 71 00:03:02,400 --> 00:03:05,400 like when it's 10, you know, or anything like that. 72 00:03:05,400 --> 00:03:08,720 So for that for us to be here and for you guys to be, I 73 00:03:08,720 --> 00:03:12,080 suppose you still technically at the back of the the whiskey 74 00:03:12,080 --> 00:03:15,080 yearbook as the new distillery, but are you a new distillery 75 00:03:15,080 --> 00:03:18,680 with a lowercase N now, because you have age statement whiskey 76 00:03:18,680 --> 00:03:22,000 out and is that a big milestone moment for a distillery? 77 00:03:22,000 --> 00:03:26,480 I think. 100% I think it's one of those moments when you're 78 00:03:26,600 --> 00:03:29,120 doing a new venture of any sort that when you get to an age 79 00:03:29,120 --> 00:03:31,840 where you kind of dream of being able to put numbers in a bottle, 80 00:03:32,240 --> 00:03:35,080 that means you did it a certain extent, right. 81 00:03:37,080 --> 00:03:40,600 But I think with our American as well, it's, it's not by the 82 00:03:40,600 --> 00:03:42,520 numbers, it's about the liquid at the end of the day. 83 00:03:42,520 --> 00:03:44,840 So as long as you've got a good quality of liquid, it doesn't 84 00:03:44,840 --> 00:03:47,560 really matter whether it's a 5 year old, 15 year old, what have 85 00:03:47,560 --> 00:03:50,800 you, as long as it's good, it will be bottled and it will be 86 00:03:50,800 --> 00:03:53,080 released. That's. 87 00:03:53,560 --> 00:03:55,120 Great afternoon. Well, it's, I mean, look, we, 88 00:03:55,160 --> 00:03:59,720 we've look, I have said on the podcast that I wanted to fill a 89 00:03:59,720 --> 00:04:02,560 bath full of Arden Mark and Sherry and bathe in it. 90 00:04:03,120 --> 00:04:06,280 And we've just become obsessed with the distillery. 91 00:04:06,320 --> 00:04:08,560 And I'm, and again, I'm not just saying that because he's sitting 92 00:04:08,560 --> 00:04:13,400 beside us on the podcast. And Jeeves, Jesus here you, what 93 00:04:13,400 --> 00:04:15,520 did you remind us? What did you pour us that day 94 00:04:15,520 --> 00:04:16,800 when we didn't know what you were pouring? 95 00:04:16,800 --> 00:04:19,399 But you're walking around Edinburgh Whiskey Festival at 96 00:04:19,399 --> 00:04:21,920 Murrayfield, pouring drams out of your own bottle. 97 00:04:22,760 --> 00:04:24,040 For legal reasons, I can't say it was. 98 00:04:24,480 --> 00:04:27,560 But no. Well, for legal reasons, Jeeves, 99 00:04:27,560 --> 00:04:29,880 you weren't pouring anything. But what did you not pour for 100 00:04:29,960 --> 00:04:32,840 us? Basically it was. 101 00:04:33,200 --> 00:04:38,920 Being the on the mirror bowling from 2024. .25 which was Cherry. 102 00:04:41,480 --> 00:04:45,960 And it caught us, but like we've we've as a as a distillery and 103 00:04:45,960 --> 00:04:48,720 the whiskey that you guys have put out and like you say, a lot 104 00:04:48,720 --> 00:04:50,320 of this stuff is non age statement. 105 00:04:50,320 --> 00:04:52,240 It's not it's not had an age on it. 106 00:04:52,240 --> 00:04:55,400 But at the same time, you've built up very, very quickly this 107 00:04:55,680 --> 00:04:58,920 following of people who are obsessed, me being one of them. 108 00:04:58,920 --> 00:05:01,040 And I'm sure there's other people in the room who are the 109 00:05:01,040 --> 00:05:02,720 same with Arden American. So how? 110 00:05:03,080 --> 00:05:05,760 Because Callum, you've been at the distillery from. 111 00:05:06,440 --> 00:05:09,960 No, I've, I've been at the distillery of becoming four 112 00:05:09,960 --> 00:05:12,400 years, four years. I came up to the distillery for 113 00:05:12,400 --> 00:05:18,080 three months four years ago. Well, so you came up as a what 114 00:05:18,080 --> 00:05:19,600 to? Be a tour guide right? 115 00:05:19,600 --> 00:05:24,440 I was working for Bricklady as a tour guide there. 116 00:05:24,800 --> 00:05:28,240 Went travelling for a bit in my camper van that. 117 00:05:28,240 --> 00:05:30,040 Was what are the market? No. 118 00:05:31,240 --> 00:05:33,560 All. All around, all around the 119 00:05:33,560 --> 00:05:35,520 place, all around the country, over to Europe. 120 00:05:36,240 --> 00:05:39,440 And then I got as far as Croatia and realized we're doing our 121 00:05:39,440 --> 00:05:43,520 finances, realized we were out of cash so much so we actually 122 00:05:43,520 --> 00:05:47,840 couldn't afford to get home. And so he's where's messaging my 123 00:05:47,840 --> 00:05:49,800 brother saying you want to buy any whiskey office, we need 124 00:05:49,800 --> 00:05:53,560 money for fuel to get back. But in the process of this, I 125 00:05:53,560 --> 00:05:55,800 knew Graham Mackay who works for us. 126 00:05:56,280 --> 00:06:00,360 I messaged him and say you're working for Arnon Murkin now, is 127 00:06:00,360 --> 00:06:03,120 there any jobs going? And he said yes. 128 00:06:03,120 --> 00:06:06,360 He put me in touch with the the visitor centre manager had a 129 00:06:06,360 --> 00:06:08,920 phone call on top of a mountain and they're like, yeah, when can 130 00:06:08,920 --> 00:06:11,480 you come? I was like, it's about I don't 131 00:06:11,480 --> 00:06:15,080 know how many 1000 miles away, but I'm on my way and I started 132 00:06:15,080 --> 00:06:16,200 running, working as a tour guide. 133 00:06:16,440 --> 00:06:20,240 Really, and from a tour guides perspective then, because 134 00:06:20,400 --> 00:06:24,880 visiting the distillery, it's not big, you know, it's there's 135 00:06:24,880 --> 00:06:26,480 a lot of cool things at the distillery. 136 00:06:26,840 --> 00:06:28,560 One of the things that Chuck care who? 137 00:06:29,080 --> 00:06:34,720 Well, we don't know where Chuck is, right, But Chuck did say it 138 00:06:34,720 --> 00:06:38,440 reminded him a lot of the of Japanese influence, right, of 139 00:06:38,520 --> 00:06:41,000 the distillery, having visited Chichibu in different places 140 00:06:41,000 --> 00:06:42,360 like that. And I know that Alex said on the 141 00:06:42,360 --> 00:06:45,080 podcast when they were talking about the distillery, they 142 00:06:45,080 --> 00:06:47,880 weren't going to go there. So what for you was the standard 143 00:06:47,880 --> 00:06:50,400 point when you decided to become a distillery tour guide there? 144 00:06:50,400 --> 00:06:52,480 And what still to this day, something that you really hold 145 00:06:52,480 --> 00:06:55,320 on to? I think this is quite easy to 146 00:06:55,320 --> 00:06:58,200 answer. So if I take way back, I was 147 00:06:58,200 --> 00:07:00,720 working the Whis, the whiskey trail on the Royal Mile whiskey 148 00:07:00,720 --> 00:07:01,560 shop. Yep, there. 149 00:07:03,240 --> 00:07:07,720 Nah de cantos. Aye, so a lot of quality stuff 150 00:07:07,720 --> 00:07:13,000 there. We'd often drink in the Ensign 151 00:07:13,000 --> 00:07:13,720 Yurt. Yep. 152 00:07:13,720 --> 00:07:15,440 Yep. Came in there one day. 153 00:07:16,000 --> 00:07:18,680 I'd already tried Artemark and a bunch of us had tried our 154 00:07:18,680 --> 00:07:21,000 inaugural stuff and it was already the moment you poured 155 00:07:21,000 --> 00:07:24,440 it, everyone's nose in it and look at each other and go, OK, 156 00:07:24,840 --> 00:07:28,160 OK, this is interesting. But it was actually when I came 157 00:07:28,160 --> 00:07:30,120 in and the guys behind the bar poured me something, said 158 00:07:30,120 --> 00:07:31,320 Callum. I'm not going to charge you for 159 00:07:31,320 --> 00:07:33,320 this, just want you to your opinion on it. 160 00:07:34,360 --> 00:07:38,520 Smelt it and I was like, Jesus, that smells like blue cheese. 161 00:07:38,680 --> 00:07:42,280 And for those who have some idea what I'm talking about, the 162 00:07:42,600 --> 00:07:45,480 Arden Merkin or Adelphi should say released a whiskey called 163 00:07:45,480 --> 00:07:48,560 the Arden Mcgurkin. And it was a whiskey that was 164 00:07:48,640 --> 00:07:51,400 absolutely hoching. It was stinking. 165 00:07:51,400 --> 00:07:56,720 It was a weird cast and the fact that they took a they took a 166 00:07:56,720 --> 00:08:00,920 whiskey that was deemed to be, let's say, interesting and. 167 00:08:01,120 --> 00:08:02,400 Funky. Funky. 168 00:08:03,320 --> 00:08:06,440 Yeah, funky is a nicer word. And thought it would be funny to 169 00:08:06,440 --> 00:08:10,000 put it in a bottle and call it the Ardner McGurk. 170 00:08:10,000 --> 00:08:11,760 And that must have sat in my head for a bit and thought, 171 00:08:12,680 --> 00:08:15,240 yeah, the whiskey is good, but they obviously have pretty good 172 00:08:15,240 --> 00:08:17,480 crack and don't take themselves too seriously. 173 00:08:17,600 --> 00:08:20,720 And obviously being there at the distillery, the community there, 174 00:08:21,360 --> 00:08:23,760 not to mention the liquid is just honestly, it's the best 175 00:08:23,760 --> 00:08:25,160 place in the world. Do you live up there now 176 00:08:25,440 --> 00:08:27,320 yourself? I literally live next door to 177 00:08:27,320 --> 00:08:28,880 the distillery. But you're not local to. 178 00:08:29,080 --> 00:08:30,880 I'm not, no. I'm local to Ayrshire. 179 00:08:31,360 --> 00:08:32,720 All right. OK, Ayrshire originally. 180 00:08:32,760 --> 00:08:34,960 But you were in the panto. I was in the panto. 181 00:08:35,039 --> 00:08:35,799 Yeah, yeah. So. 182 00:08:35,880 --> 00:08:39,159 So when we went up there was a panto going on, I think. 183 00:08:39,200 --> 00:08:40,440 Here's why that wasn't a Christmas, no. 184 00:08:40,799 --> 00:08:42,280 Yeah, which wasn't the Christmas at all. 185 00:08:42,280 --> 00:08:44,560 It's like everybody else that I'm gonna get there late. 186 00:08:44,600 --> 00:08:48,080 So they have their they have their Christmas panto in April. 187 00:08:48,080 --> 00:08:51,160 It felt it felt like Christmas because there was a bit 3 inches 188 00:08:51,160 --> 00:08:52,760 of snow. On the road, on the road. 189 00:08:52,800 --> 00:08:54,120 Did snow the night we were there? 190 00:08:54,120 --> 00:08:55,840 Yeah, yes. So what? 191 00:08:55,840 --> 00:09:00,720 What was your role in the panto? I had a very small role as a a 192 00:09:00,720 --> 00:09:03,720 knight that was more like a Jacobite than anything. 193 00:09:03,720 --> 00:09:05,640 It was a bit off period, but yeah. 194 00:09:06,040 --> 00:09:08,280 Good. Well, I had a line or two, so a 195 00:09:08,320 --> 00:09:10,760 big a big deal. You're one of those actors, 196 00:09:10,760 --> 00:09:19,560 aren't you? Yourself, you're, you're fairly 197 00:09:19,560 --> 00:09:23,680 new in the in the in the role. So you've only been Ardemarker 198 00:09:23,680 --> 00:09:26,160 and Adelphi for a wee while now. Not not long at all. 199 00:09:26,680 --> 00:09:30,160 Barely a month, yeah, yeah, Super, super fresh in the tour. 200 00:09:32,320 --> 00:09:34,880 I was Yeah. Well, previously this, I've been 201 00:09:34,880 --> 00:09:38,280 in the industry for quite a while, but as September was 202 00:09:38,280 --> 00:09:41,760 taken aback by Ardemark Hin. It's kind of one of those 203 00:09:41,760 --> 00:09:44,480 brands, I think hopefully all of you will agree. 204 00:09:44,800 --> 00:09:46,880 Just you knew what you were getting when you got the ball. 205 00:09:46,880 --> 00:09:47,800 You knew it was going to be good. 206 00:09:47,800 --> 00:09:51,600 You know it's going to be solid DRAM but also exciting. 207 00:09:51,600 --> 00:09:56,680 It wasn't boring, like it wasn't kind of oh God, it's just 208 00:09:56,680 --> 00:09:58,000 another one of the same kind of thing. 209 00:09:58,440 --> 00:10:00,200 Every single release is different. 210 00:10:00,200 --> 00:10:03,680 It's all got reason find it and it like as Callum says, it's a 211 00:10:03,680 --> 00:10:05,800 bit of fun in there as well. Like the next one, we're going 212 00:10:05,800 --> 00:10:08,600 to have the labels, like, why the hell not? 213 00:10:10,200 --> 00:10:12,840 And it was fun. It's kind of new, but it wasn't 214 00:10:13,400 --> 00:10:15,560 trying to horse. Yeah, it was just kind of 215 00:10:15,560 --> 00:10:17,400 unapologetically doing your thing. 216 00:10:17,480 --> 00:10:20,080 And was it you do it the for the company now then what's your 217 00:10:20,080 --> 00:10:22,080 what's your role? I'm the UK sales manager. 218 00:10:22,080 --> 00:10:26,280 UK sales manager So how easy is it driving up and down the 219 00:10:26,280 --> 00:10:27,840 country? Because it's when you you know, 220 00:10:27,840 --> 00:10:30,840 it's albeit it's easy for us. We're in a pub in Leith that's a 221 00:10:30,840 --> 00:10:33,280 great whiskey collection and we mentioned diggers loads of 222 00:10:33,280 --> 00:10:34,840 times. You go in there and there's 223 00:10:34,840 --> 00:10:37,280 there's a lot of places that you'll probably know I can go in 224 00:10:37,280 --> 00:10:38,880 there and I know I'll sell whatever it is. 225 00:10:39,080 --> 00:10:42,960 But what about when you're in Carlisle and you're trying to 226 00:10:43,160 --> 00:10:46,920 well, like, because how far and wide does ardent American travel 227 00:10:46,920 --> 00:10:51,080 to the general whiskey drinker versus You really have to know 228 00:10:51,080 --> 00:10:53,840 ardent American to understand what it is and to enjoy a drama 229 00:10:53,840 --> 00:10:56,800 a. Bit of both to be honest. 230 00:10:57,680 --> 00:11:00,440 I think we now distribute to 50 countries around the. 231 00:11:00,960 --> 00:11:02,360 World most of that. Yeah, yeah. 232 00:11:02,360 --> 00:11:06,040 Which is, which is decent, but the UK is still still huge for 233 00:11:06,040 --> 00:11:07,360 us. I think it's kind of like 234 00:11:07,360 --> 00:11:10,760 there's two kind of camps there. There's there's a the whiskey 235 00:11:10,760 --> 00:11:14,200 guys who super excited about the next release, know the back 236 00:11:14,200 --> 00:11:17,280 catalog ABS incredible music to my years doing sales. 237 00:11:17,280 --> 00:11:20,840 Like you just say you're releasing something like cool, I 238 00:11:20,840 --> 00:11:22,920 just get that. I'm like, Oh my God, that's 239 00:11:22,920 --> 00:11:25,560 great. Whether you do have to introduce 240 00:11:25,560 --> 00:11:27,400 people to the ground, but I think it's so easy to fall in 241 00:11:27,400 --> 00:11:30,440 love with as well. It's it's not reinventing the 242 00:11:30,440 --> 00:11:31,680 wheel. It's just having a bit of fun 243 00:11:31,680 --> 00:11:32,320 with it. Pretty much. 244 00:11:32,480 --> 00:11:33,640 That's kind of the way I think about it. 245 00:11:33,640 --> 00:11:37,880 And then and I think using the really kind of like pretentious 246 00:11:37,880 --> 00:11:39,680 like trait things like liquid to limps. 247 00:11:39,920 --> 00:11:43,120 But like as soon as you try it, it's kind of the main thing, 248 00:11:43,120 --> 00:11:45,520 isn't it? Yeah, you just enjoy it. 249 00:11:45,520 --> 00:11:49,240 Like it's it's give somebody a little drama, hard working. 250 00:11:49,240 --> 00:11:51,440 That's kind of them. So to a certain extent. 251 00:11:52,000 --> 00:11:55,400 Well, I've said it myself on the podcast, and I'm unapologetic 252 00:11:55,400 --> 00:11:58,520 about it, is that was the first ever mention of Arden American 253 00:11:58,640 --> 00:12:04,320 properly on the podcast was on, it was Charlie Hume that his 254 00:12:04,320 --> 00:12:08,160 episode is what, 3 drams? What 3 drams that that night. 255 00:12:08,160 --> 00:12:10,880 Actually, in terms of what 3 drams we've had in the podcast, 256 00:12:10,880 --> 00:12:14,880 his three were absolutely crackers, but one of them was 257 00:12:15,080 --> 00:12:18,680 Arden, Arden American, Paul. Now I can never pronounce that. 258 00:12:19,120 --> 00:12:21,160 Paul in. One Paul in one, but it was 259 00:12:21,160 --> 00:12:23,640 before it had been released. It was the first before the 260 00:12:23,640 --> 00:12:25,640 release. And I can show you my book. 261 00:12:25,640 --> 00:12:26,800 Well, I'll show you at some point. 262 00:12:27,760 --> 00:12:30,640 Wait, I've got, I write down everyone's what, 3 drums? 263 00:12:31,640 --> 00:12:34,440 And this is very early on in the podcast and very early on in my 264 00:12:34,440 --> 00:12:36,840 whiskey journey and being like what? 265 00:12:37,320 --> 00:12:40,800 And I don't like the spelling of it in one, one sense is 266 00:12:40,960 --> 00:12:43,600 absolutely shocking. But I remember being really 267 00:12:43,600 --> 00:12:47,440 disappointed because I was like, of all the drams that you've 268 00:12:47,520 --> 00:12:49,880 tried and all those whiskeys that you've had and all the 269 00:12:49,880 --> 00:12:54,080 stories that you've told to tell to pick that one of you've got 3 270 00:12:54,080 --> 00:12:57,440 whiskeys that you can pick as you, you've got any story 271 00:12:57,680 --> 00:13:01,160 association or meaning with them and you've picked a distillery 272 00:13:01,160 --> 00:13:03,280 this brand new and barely has anything out. 273 00:13:03,280 --> 00:13:06,080 I was a bit disappointed because I didn't know who you were. 274 00:13:06,560 --> 00:13:09,240 And then it was that situation as you get to try it and you go 275 00:13:09,240 --> 00:13:11,440 actually I totally, totally get it. 276 00:13:11,440 --> 00:13:15,080 But again, you know, CC worked up at the Malt Room at the time 277 00:13:15,080 --> 00:13:18,040 before he buggered off to where is it is now. 278 00:13:18,120 --> 00:13:20,320 He's still got an ease in Cayman Islands, like the Cayman 279 00:13:20,320 --> 00:13:22,680 Islands, but. Someone said pretending to run a 280 00:13:22,680 --> 00:13:25,560 whiskey bar or. Yeah, All right, Charlie. 281 00:13:25,800 --> 00:13:28,960 But, but basically like for him to pick that and it was 282 00:13:28,960 --> 00:13:30,720 basically said it was a day at the distillery. 283 00:13:30,960 --> 00:13:34,360 Connell took us into the warehouse, started popping casks 284 00:13:34,400 --> 00:13:36,880 and we can speak now from our own experience. 285 00:13:37,120 --> 00:13:39,520 Yes, I get it. I totally get it because it's 286 00:13:39,520 --> 00:13:42,320 absolutely fantastic. So what's, what's your job then? 287 00:13:42,320 --> 00:13:45,560 Callum at the distillery? Varied. 288 00:13:46,040 --> 00:13:49,480 I do some tastings now and then, but it's not my bread and butter 289 00:13:49,680 --> 00:13:52,920 I'm my day-to-day is marketing. Right. 290 00:13:53,000 --> 00:13:54,840 Yeah, it's Instagram, man. I'm Instagram. 291 00:13:54,840 --> 00:13:56,120 See I'm on Instagram seeing the videos. 292 00:13:56,680 --> 00:13:59,680 I am the guy that some people come up to and see you're the 293 00:13:59,680 --> 00:14:02,400 guy that came out the law with a bottle of whiskey. 294 00:14:03,560 --> 00:14:09,120 I have done that, yeah. My job is mostly social media, 295 00:14:09,120 --> 00:14:10,760 but any kind of marketing related stuff. 296 00:14:11,160 --> 00:14:14,080 And I'm Cascurator and the distillery as well. 297 00:14:14,120 --> 00:14:16,600 Cascura, So you're part of the Cascuration team or is there or 298 00:14:16,680 --> 00:14:19,200 are you are the cascurator? For Arden Marketing, it's just 299 00:14:19,200 --> 00:14:20,120 me. Just you. 300 00:14:20,360 --> 00:14:23,040 So when it comes to cask curation, then what does that 301 00:14:23,040 --> 00:14:24,640 actually mean? Sounds good, doesn't? 302 00:14:24,680 --> 00:14:32,320 It it does really does. Essentially, I kind of can look 303 00:14:32,320 --> 00:14:35,960 at casks feedback to the blending team if they want me to 304 00:14:35,960 --> 00:14:38,600 look at anything, kind of checked progress of casks. 305 00:14:38,600 --> 00:14:42,680 But the main thing is supporting the sales team if they want to 306 00:14:42,760 --> 00:14:47,000 select a single cask for certain markets, markets that maybe 307 00:14:47,000 --> 00:14:50,160 can't come to the distillery. Because normally if, if I say a 308 00:14:50,160 --> 00:14:54,520 bar or a or a shop wants to do a single cask, one of the criteria 309 00:14:54,520 --> 00:14:56,600 normally for us is that they come to the distillery and they 310 00:14:56,600 --> 00:14:59,240 pack it themselves. But obviously if you're in 311 00:14:59,240 --> 00:15:01,640 Taiwan, that's maybe challenging. 312 00:15:01,640 --> 00:15:05,000 So the last need to do that, yeah, I'll select the the some 313 00:15:05,000 --> 00:15:07,480 samples and send them away. And having that opportunity, 314 00:15:07,480 --> 00:15:09,840 because one of the things that you mentioned, Connie as well, 315 00:15:09,840 --> 00:15:12,440 is like the amount of variation in the releases. 316 00:15:12,560 --> 00:15:14,200 It's a conscious effort that you're going. 317 00:15:15,000 --> 00:15:16,600 We're not peered, we're not UN peered. 318 00:15:16,600 --> 00:15:19,720 We're not just bourbon matured, we're not a Sherry matured. 319 00:15:19,920 --> 00:15:23,280 We, we, you have so many different tasks and, and, and 320 00:15:23,520 --> 00:15:27,000 variety and variety as well. So does that make your job 321 00:15:27,480 --> 00:15:29,880 easier or harder? I will both of you for that one. 322 00:15:29,880 --> 00:15:32,960 So like Connie for yourself, picking a market and picking 323 00:15:32,960 --> 00:15:35,360 people to sell something too. Is it making it easier because 324 00:15:35,360 --> 00:15:38,120 you've just got such a wide portfolio, But then would you 325 00:15:38,120 --> 00:15:41,760 rather hone them in on one thing, or or or or or is it just 326 00:15:41,760 --> 00:15:43,920 nice to be able to just have different things for living, 327 00:15:44,000 --> 00:15:46,120 living people? I feel spoilt with might we 328 00:15:46,120 --> 00:15:48,400 have. So it's like want to show 329 00:15:48,400 --> 00:15:52,120 everybody everything, but it really like, I want to say like 330 00:15:52,120 --> 00:15:55,800 a retailer in Glasgow or somebody wants single cask you, 331 00:15:55,960 --> 00:15:59,560 you tend to know what they're what what kind of get them like 332 00:15:59,560 --> 00:16:01,520 what they like, whether they want like a chewy drum. 333 00:16:01,520 --> 00:16:04,120 They want something super sherried, something kind of 334 00:16:04,120 --> 00:16:07,880 funky, like we've kind of got the full spectrum to choose 335 00:16:07,880 --> 00:16:10,240 from. So being able to hone down on 336 00:16:10,240 --> 00:16:12,840 that and, and kind of give them exactly what they want is a huge 337 00:16:13,320 --> 00:16:16,120 kind of part of the job is that we're not just Sherry, we're not 338 00:16:16,120 --> 00:16:20,640 just weird yeast, We're not just whatever it's, you can kind of 339 00:16:21,040 --> 00:16:24,120 tailor it to whoever you're choosing for, which is really 340 00:16:24,120 --> 00:16:26,040 fun as well. And there's so much in there as 341 00:16:26,040 --> 00:16:27,240 you guys probably saw that, yeah. 342 00:16:27,480 --> 00:16:29,280 Yeah, like, can't remember much of it. 343 00:16:31,120 --> 00:16:33,240 You were just like jumping around casks when I was up a few 344 00:16:33,240 --> 00:16:34,760 weeks ago. And it was like, I just feel 345 00:16:34,760 --> 00:16:36,920 like, I wonder what this one is. You're like, oh, this is a weird 346 00:16:36,920 --> 00:16:40,000 thing that we've got here. And those giant casks as well. 347 00:16:40,000 --> 00:16:42,280 What are they called? Oh my God, they've got a really 348 00:16:42,280 --> 00:16:43,640 weird name. Gourdas. 349 00:16:43,800 --> 00:16:44,640 Gourdas. Do you see them? 350 00:16:44,640 --> 00:16:46,760 Gourdas. Oh no, I don't think we did see 351 00:16:46,760 --> 00:16:47,320 these. What are? 352 00:16:47,920 --> 00:16:50,200 They like 7. 100 litres, Are they 700 litres? 353 00:16:50,200 --> 00:16:51,520 They're masters. They're they're vigorous in 354 00:16:51,600 --> 00:16:52,600 cherry butts. Right. 355 00:16:54,360 --> 00:16:56,680 Yeah, there's some weird funky bits going around. 356 00:16:56,800 --> 00:16:59,640 And yeah, and do you see, do you see trends as well then from a 357 00:16:59,640 --> 00:17:02,000 sales perspective? Like for instance, I had a chat 358 00:17:02,000 --> 00:17:04,000 with Woody, good pile of the pods. 359 00:17:04,040 --> 00:17:06,440 Most people, you know, get Woody Woodrows of Edinburgh and stuff 360 00:17:06,440 --> 00:17:09,440 like that. And Woody actually said, if I 361 00:17:09,440 --> 00:17:14,960 wanted to, I could just put out 5 or 6 releases of just Sherry 362 00:17:15,040 --> 00:17:18,000 peated whiskey every out turn and it would sell. 363 00:17:18,000 --> 00:17:21,240 Because when you look at an out turn that that most independent 364 00:17:21,240 --> 00:17:24,960 bottlers will do if it's peated, if it's Sherry, it goes. 365 00:17:25,160 --> 00:17:27,839 And that's what people that there's a market for people that 366 00:17:27,839 --> 00:17:30,960 just love that dark Sherry Twiskey and Pete, he's like, I 367 00:17:30,960 --> 00:17:33,240 could just like it was Williamson, which I think is the 368 00:17:33,840 --> 00:17:36,440 name for Lefroy that the, that the, the independent. 369 00:17:36,440 --> 00:17:38,000 It would just be Williamson Sherry. 370 00:17:38,000 --> 00:17:40,080 I was like, would you? Why are you telling me this and 371 00:17:40,080 --> 00:17:43,560 not doing it? That'll be boring. 372 00:17:43,560 --> 00:17:45,800 Wouldn't it? Well, it would by the same time 373 00:17:45,920 --> 00:17:48,480 it's funny when you look at the commercial element versus the 374 00:17:48,600 --> 00:17:51,880 the craft and experience. So from your perspective, do 375 00:17:51,880 --> 00:17:54,160 you, and I know you're only in the door very early, but is 376 00:17:54,160 --> 00:17:57,000 there numbers that we'd show you that actually our pitted stuff 377 00:17:57,160 --> 00:18:00,480 shifts more than our unpeted stuff, our shared stuff shifts 378 00:18:00,480 --> 00:18:03,520 more than than the mixtures or or anything like that? 379 00:18:04,400 --> 00:18:07,440 And maybe you think we get off with it because we don't say 380 00:18:07,440 --> 00:18:09,240 peated around peated on the label as such. 381 00:18:09,240 --> 00:18:10,520 So I think we kind of get around it. 382 00:18:10,520 --> 00:18:12,360 And I was actually doing a tasting last night and this guy 383 00:18:12,360 --> 00:18:15,640 was quite vocal in his dislike of anything even slightly 384 00:18:15,640 --> 00:18:18,240 peated. And he, his favorite was our 385 00:18:18,680 --> 00:18:20,840 kind of most peated release. I had an offer. 386 00:18:21,320 --> 00:18:23,720 I was still doing a tasting with Graham the other night and it 387 00:18:23,720 --> 00:18:26,800 was Adelphi's and. Did did when he found out it's 388 00:18:26,800 --> 00:18:29,960 peated, did he accept that it was beated or was he like no, 389 00:18:29,960 --> 00:18:31,760 no, no, I actually didn't like that very much. 390 00:18:31,840 --> 00:18:32,880 He was. It was not coming through. 391 00:18:33,040 --> 00:18:35,280 Well, this is interesting. Are you sure it's peated? 392 00:18:35,320 --> 00:18:39,040 I'm not. This is my grandfather disliked 393 00:18:39,040 --> 00:18:42,560 cauliflower, hated cauliflower. And we were at a hotel somewhere 394 00:18:43,160 --> 00:18:47,560 and, and he got, he got the soup and and he's this, this soup's 395 00:18:47,560 --> 00:18:50,040 incredible. So there's a taste to this soup. 396 00:18:50,720 --> 00:18:53,960 It's delicious. And anyway, waiter came over. 397 00:18:54,000 --> 00:18:56,520 OK, what was the soup we had in the cauliflower soup? 398 00:18:57,000 --> 00:18:58,240 Oh, I didn't really like it that much. 399 00:19:00,440 --> 00:19:02,440 Only see, that's happened so many times for me doing these 400 00:19:02,480 --> 00:19:05,440 things. But yeah, Graham Hussein, really 401 00:19:05,440 --> 00:19:09,960 interestingly that a kind of last release like 2 times ago 402 00:19:10,160 --> 00:19:13,280 kind of had some more funkiest stuff, kind of international 403 00:19:13,640 --> 00:19:15,800 ones as well. Whereas the latest release, it 404 00:19:15,800 --> 00:19:17,480 was a very conscious decision to make. 405 00:19:17,480 --> 00:19:20,920 It kind of reminiscent of the times where everything was kind 406 00:19:20,920 --> 00:19:26,400 of under 100 if possible, and things were kind of accessible 407 00:19:26,400 --> 00:19:28,480 to a certain kind of thing. So like cost of living and stuff 408 00:19:28,480 --> 00:19:32,080 like that comes hugely into it. So like price points are a huge 409 00:19:32,080 --> 00:19:33,880 thing. We want people to drink our 410 00:19:33,880 --> 00:19:35,880 American. It's not there to sit fancy on 411 00:19:35,880 --> 00:19:37,160 the shelf. It's there to be drunk. 412 00:19:37,320 --> 00:19:41,400 And so pricing yourself out the market I think is the biggest 413 00:19:41,400 --> 00:19:44,480 kind of trend right now is that you have to have things that 414 00:19:44,480 --> 00:19:47,160 people will drink. They want to treat themselves. 415 00:19:47,320 --> 00:19:49,840 And like I will say this thing is like I've always got like a 416 00:19:49,840 --> 00:19:55,680 whiskey that's like not paying any like drams saying that it's 417 00:19:55,680 --> 00:19:58,000 just like anything whiskey. But I always call like my 418 00:19:58,000 --> 00:20:00,800 favorite drams, Gogglebox drams, the drams you can sit down on 419 00:20:00,800 --> 00:20:04,640 Friday night at 9:00 and just drink and like it feels like 420 00:20:04,640 --> 00:20:07,360 that we treat on a Friday night. And I think for me, that's what 421 00:20:07,360 --> 00:20:09,560 I think our American is that I know I'm going to get a really 422 00:20:09,560 --> 00:20:13,360 banging DRAM. And but yeah, in terms of kind 423 00:20:13,360 --> 00:20:15,240 of what we do, it's yeah, there's some funky yourself. 424 00:20:15,800 --> 00:20:17,920 Actually, the funkier stuff tends to be limited releases. 425 00:20:17,920 --> 00:20:19,800 So that's. Well, they'll sell. 426 00:20:19,920 --> 00:20:21,680 Peeling as well. Well, they'll sell to 1 market, 427 00:20:21,680 --> 00:20:24,160 but it's just more about like what, what? 428 00:20:24,160 --> 00:20:27,400 What the general whiskey drinker like what you're bourbon cherry, 429 00:20:27,400 --> 00:20:28,760 bourbon cherry. OK, very good. 430 00:20:29,120 --> 00:20:31,080 Right, So the few empty glasses on the first one, we'll move on 431 00:20:31,080 --> 00:20:33,680 to the second drama actually. So the second one, you've 432 00:20:33,680 --> 00:20:37,760 already kind of mentioned the fun side of things, Callum, and 433 00:20:38,120 --> 00:20:39,640 this is the Aldermark and midgie. 434 00:20:39,640 --> 00:20:42,200 The midgie. Now you guys do this as a 435 00:20:42,200 --> 00:20:44,120 special release every year, isn't it? 436 00:20:44,120 --> 00:20:45,920 Yes. So what 1's this one? 437 00:20:45,920 --> 00:20:47,680 Is this the most recent? This is batch 2. 438 00:20:47,680 --> 00:20:49,840 Yeah, the most the most recent match. 439 00:20:50,040 --> 00:20:53,640 This is actually my favorite whiskey to release. 440 00:20:54,200 --> 00:20:56,960 Yeah. Not necessarily my favorite 441 00:20:56,960 --> 00:21:02,040 whiskey of the line up, but it's the, it's the release I get the 442 00:21:02,040 --> 00:21:05,120 most pleasure out of marketing, so to speak. 443 00:21:05,120 --> 00:21:09,160 It's the again, it's just another sign that even now, I 444 00:21:09,160 --> 00:21:12,560 mean, Arne Merkin's coming into a new phase of we're well into 445 00:21:12,560 --> 00:21:16,680 being 10. We are kind of young, but we're 446 00:21:17,080 --> 00:21:20,360 old young, but we are still having fun every day, but 447 00:21:20,360 --> 00:21:21,800 particularly when it comes to this. 448 00:21:22,120 --> 00:21:25,920 So the midgie is an annual release, but it's a release that 449 00:21:26,200 --> 00:21:27,920 we don't stick to the usual recipe. 450 00:21:27,920 --> 00:21:30,720 So we can, we can play around with things, we can change cast 451 00:21:30,720 --> 00:21:33,840 types, change the amount of peat and unpeated spirit in there. 452 00:21:34,400 --> 00:21:40,080 So last year's release, this one here is predominantly port cask 453 00:21:40,080 --> 00:21:43,160 matured Ruby port. So this was the first time we 454 00:21:43,160 --> 00:21:45,880 used port casks, not a CAS. Type and any release. 455 00:21:46,040 --> 00:21:49,480 And any release, yeah, yeah, not a CAS type that I'm normally too 456 00:21:49,480 --> 00:21:51,560 enamoured by. I think sometimes it can be 457 00:21:51,560 --> 00:21:54,080 overdone. But another thing that's really 458 00:21:54,080 --> 00:21:58,240 nice about any really ardour marking expression is that the 459 00:21:58,240 --> 00:22:00,960 cask is it's not taking anything away. 460 00:22:01,240 --> 00:22:03,120 The the spirit itself is pretty robust. 461 00:22:03,120 --> 00:22:07,840 So we can actually use these fun casks or turns and mezcal and 462 00:22:08,040 --> 00:22:11,000 and port casks and ardour marking spirit will always come 463 00:22:11,000 --> 00:22:15,200 through pretty strong. And it's also a big portion is 464 00:22:15,200 --> 00:22:16,440 bourbon. So the bourbon is in a lot of 465 00:22:16,440 --> 00:22:18,000 the way. Yeah, yeah, the port's adding 466 00:22:18,000 --> 00:22:19,560 something. It's not taken away, which I 467 00:22:19,560 --> 00:22:21,560 think is really, really. Important and is there peat in 468 00:22:21,560 --> 00:22:24,560 this whiskey? And there is 25% peat is better, 469 00:22:24,600 --> 00:22:31,120 75% unpeated, that's 48%. So our standards are normally 470 00:22:31,120 --> 00:22:34,000 46.8. We wanted to make a whiskey with 471 00:22:34,000 --> 00:22:35,120 a bite. Yeah. 472 00:22:35,760 --> 00:22:38,680 So this was $0.40. .8 I take. It That would take way too long 473 00:22:38,680 --> 00:22:40,240 to last, yeah. No worry. 474 00:22:41,280 --> 00:22:42,760 Sorry. That's that's after everyone's 475 00:22:42,760 --> 00:22:45,880 just had 1 1/2 draft. That would have taken a lot 476 00:22:45,920 --> 00:22:47,560 longer than when we were in the seventh draft. 477 00:22:47,560 --> 00:22:49,280 They've had their sixth draft because everyone got what right. 478 00:22:49,280 --> 00:22:53,800 But well, you talk about, I mean, you're the only 479 00:22:53,920 --> 00:22:57,040 distillery, only whiskey brand to have ever teamed up with an 480 00:22:57,040 --> 00:23:01,200 insect repellent company. You know what? 481 00:23:01,200 --> 00:23:05,480 It's so delicious. But I I love that that that's 482 00:23:05,480 --> 00:23:06,800 the thing. You don't take yourselves too 483 00:23:06,800 --> 00:23:09,800 serious seriously. And we had Carol crafts on the 484 00:23:09,800 --> 00:23:11,960 pod last year. That's what he said. 485 00:23:11,960 --> 00:23:14,080 He said, look, you know, there's distillery, there's there's 486 00:23:14,200 --> 00:23:16,080 whiskey brands and distilleries that use stags. 487 00:23:16,080 --> 00:23:17,520 There's whiskey brands and distilleries. 488 00:23:17,760 --> 00:23:21,720 They use, you know, birds and eagles and all this kind of 489 00:23:21,720 --> 00:23:24,560 stuff. We reached out to Ferrari but 490 00:23:24,560 --> 00:23:25,720 they wouldn't. They wouldn't do it. 491 00:23:25,720 --> 00:23:27,520 They wouldn't. So you went with the mid chain 492 00:23:27,520 --> 00:23:28,240 instead? I don't know. 493 00:23:28,560 --> 00:23:32,680 For a guy. But does that, does that can 494 00:23:32,680 --> 00:23:35,120 that work two ways though? Because there are whiskey 495 00:23:35,120 --> 00:23:39,160 drinkers out there that will look at a brand and there are 496 00:23:39,160 --> 00:23:42,040 the traditional whiskey drinker that will sit there and go, I 497 00:23:42,040 --> 00:23:45,040 know what Scotch whiskey is. Scotch whiskey is this Scotch 498 00:23:45,040 --> 00:23:48,280 whiskey is that you are just running amok there. 499 00:23:48,280 --> 00:23:51,040 That's not that's not whiskey. And does that mean that there's 500 00:23:51,040 --> 00:23:53,040 a world there where there might be a whole load of whiskey 501 00:23:53,040 --> 00:23:56,200 drinkers that bypass the major release because they'll be going 502 00:23:56,680 --> 00:23:58,880 well, that's not, that's silly. That's a gimmick kind of thing. 503 00:23:58,880 --> 00:24:01,560 Because what we know is that it's like when we had Sam 504 00:24:01,560 --> 00:24:03,800 Simmons on the podcast talking about the Dalry Milk. 505 00:24:04,600 --> 00:24:07,960 And you look at that release and you would say to yourself that 506 00:24:07,960 --> 00:24:11,560 is that just master remote? Just chucking out a funny label, 507 00:24:11,560 --> 00:24:13,400 putting anything in the bottle and doing that. 508 00:24:13,400 --> 00:24:16,880 But there's a lot of story behind the the Dalry Milk. 509 00:24:16,960 --> 00:24:18,560 Good, good whiskey. An amazing whiskey. 510 00:24:18,560 --> 00:24:19,640 Yeah. Really, really good whiskey. 511 00:24:20,440 --> 00:24:23,160 So what you want is you want people to buy it and open it and 512 00:24:23,160 --> 00:24:25,720 drink it but and realise it's actually very, very good. 513 00:24:25,720 --> 00:24:27,520 So how does does that? Can that work against you in 514 00:24:27,520 --> 00:24:30,040 some cases? Maybe. 515 00:24:30,320 --> 00:24:32,960 Probably, I think. It was more of a concern to 516 00:24:32,960 --> 00:24:34,720 begin with. Really. 517 00:24:34,720 --> 00:24:37,080 So at the time it was, but then I suppose having the other 518 00:24:37,080 --> 00:24:39,680 releases around it, people just know what hard the market is. 519 00:24:39,680 --> 00:24:41,720 So it's whatever you're putting in the bottle, it's a bit better 520 00:24:41,880 --> 00:24:44,160 possibly. Yeah, it's been fun. 521 00:24:44,240 --> 00:24:47,840 I think people, I think it really took on the international 522 00:24:47,840 --> 00:24:50,040 credit, I think the first one, because people didn't know what 523 00:24:50,040 --> 00:24:52,560 images were. They had had the pleasure of 524 00:24:52,560 --> 00:24:55,680 knowing what images. Whereas Scottish people were 525 00:24:55,680 --> 00:24:59,200 like, yes. What you what you need is 526 00:24:59,200 --> 00:25:03,200 somebody from far afield to come to the distillery to say I 527 00:25:03,200 --> 00:25:06,080 wanted to experience the midges because I've heard so much about 528 00:25:06,080 --> 00:25:10,080 it and I've no idea. That's the story I really want 529 00:25:10,080 --> 00:25:13,000 is that somebody turned up to ARN Demarkin because of the 530 00:25:13,000 --> 00:25:15,400 Midget the. Midges get a bad press, so we 531 00:25:15,400 --> 00:25:17,440 just want to do something to put a wee bit of, you know, a 532 00:25:17,440 --> 00:25:19,160 positive spin on. Them on the midges. 533 00:25:21,320 --> 00:25:23,760 I would suggest as well, Graham, that the kind of whiskey drinker 534 00:25:23,760 --> 00:25:26,040 you're suggesting that might be turned off by the Midget. 535 00:25:26,040 --> 00:25:28,760 Well, that's kind of half the point in a way is maybe that 536 00:25:28,760 --> 00:25:31,200 isn't actually really the drama for them in the 1st place. 537 00:25:31,200 --> 00:25:35,400 And I know self deprecation doesn't always work, but I think 538 00:25:35,400 --> 00:25:38,440 with the Midgie it really does. You know, we've got a man in the 539 00:25:38,440 --> 00:25:41,000 midgie T-shirt there. So it's it's clearly, it's 540 00:25:41,000 --> 00:25:43,480 clearly working. Somewhere and like having the 541 00:25:43,480 --> 00:25:46,360 ability to have a bit of fun that must take the reins off 542 00:25:46,360 --> 00:25:49,360 because it's a new brand. So there'll be people that have 543 00:25:49,360 --> 00:25:54,960 maybe come from fun and entertaining marketing roles in 544 00:25:54,960 --> 00:25:57,520 other industries and moved into the Scotch whiskey industry and 545 00:25:57,520 --> 00:26:00,480 then work for a brand that's very traditional, has this in 546 00:26:00,480 --> 00:26:03,000 front of and that in front of it and had to have somebody go. 547 00:26:03,000 --> 00:26:05,120 Listen, we like what you're doing and you're bringing 548 00:26:05,120 --> 00:26:07,800 energy, but there is absolutely no way our brand could be 549 00:26:07,800 --> 00:26:11,440 associated with something like that versus for you, Callum, if 550 00:26:11,520 --> 00:26:14,320 I mean is it how much free rein do you get when you're doing 551 00:26:14,320 --> 00:26:16,320 social media posts and all that kind of thing? 552 00:26:18,600 --> 00:26:20,360 Full free range, right? I got. 553 00:26:20,640 --> 00:26:22,680 We never had them. The knuckles wrap for anything 554 00:26:22,680 --> 00:26:25,400 you've done. Nope, not that you're willing to 555 00:26:25,400 --> 00:26:27,640 admit in a way. But 8 is still young. 556 00:26:27,640 --> 00:26:31,040 Angus. Something from Alan America is 557 00:26:31,040 --> 00:26:32,800 good. You were doing what before you 558 00:26:32,800 --> 00:26:35,960 were on stage. Put it this way, I managed to 559 00:26:35,960 --> 00:26:41,440 get Graham Mackay, Alex Bruce, Connor Mackenzie standing 560 00:26:41,440 --> 00:26:43,840 outside the distillery just below our wash backs. 561 00:26:44,080 --> 00:26:47,240 A lot of CO2 during fermentation, Maggie's love CO2. 562 00:26:47,840 --> 00:26:49,560 So I got the three of them standing outside. 563 00:26:50,200 --> 00:26:54,240 It was teaming with Maggie's and I got them to introduce this, 564 00:26:54,360 --> 00:26:58,600 the last year's midgie on camera with the swarm of midgies 565 00:26:58,640 --> 00:27:02,560 absolutely chewing every. You're there to fill Midgie. 566 00:27:02,560 --> 00:27:04,200 Mat No, I was actually getting eaten as well. 567 00:27:04,280 --> 00:27:06,840 I I did have, well I had some smidge on so it was fine. 568 00:27:06,840 --> 00:27:08,920 Well thankfully it was pissing down the rain when we went so we 569 00:27:08,920 --> 00:27:11,720 didn't get any midgies. Yeah. 570 00:27:11,720 --> 00:27:16,040 So yeah, I could do that. Yeah, I mean, Alex, Alex talked 571 00:27:16,040 --> 00:27:20,840 about the, the, the fact that when, when they were building 572 00:27:20,840 --> 00:27:24,240 the distillery and one of the things that they, when the 573 00:27:24,240 --> 00:27:26,600 grants were available and there was lots of happening to build 574 00:27:26,600 --> 00:27:29,040 the distillery And they said they, they, I think the 575 00:27:29,040 --> 00:27:31,760 consultant that we're using was we build a, make a visitor 576 00:27:31,760 --> 00:27:33,400 centre. And Alex said, no, that's the 577 00:27:33,400 --> 00:27:35,080 last thing we want. We don't want people coming up 578 00:27:35,080 --> 00:27:36,600 here. We just want to make whiskey. 579 00:27:36,960 --> 00:27:40,640 And I think what was, it was clear that basically, first of 580 00:27:40,640 --> 00:27:44,360 all, the more you can do to help the local economy, creating 581 00:27:44,360 --> 00:27:47,560 local jobs, it's more than there's more finance available. 582 00:27:48,200 --> 00:27:50,800 And I think the expert said that, you know, after the 1st 10 583 00:27:50,800 --> 00:27:53,040 years, you'll be lucky to hit 10,000 visitors. 584 00:27:53,040 --> 00:27:54,920 But Alex said, you know, within the first two or three years 585 00:27:54,920 --> 00:27:56,360 you've managed to hit 10,000 visitors. 586 00:27:56,360 --> 00:27:59,080 So what is it that people who haven't been up to the 587 00:27:59,080 --> 00:28:00,960 distillery, when they go up, what is it they're getting? 588 00:28:00,960 --> 00:28:04,680 What's the first thing? And how many nationalities are 589 00:28:04,680 --> 00:28:07,760 you getting as well? All over the world, all over the 590 00:28:07,760 --> 00:28:12,960 world, what people are getting is honestly the warmest welcome 591 00:28:12,960 --> 00:28:15,280 you'll get in just about any distillery. 592 00:28:16,240 --> 00:28:18,360 We were whiskey fans. In fact, Connor, you can speak. 593 00:28:18,360 --> 00:28:20,360 You came up last year as a hunter. 594 00:28:20,360 --> 00:28:23,320 Hunter Yeah, came up with fun. Right loved it and that was you 595 00:28:23,320 --> 00:28:24,920 hooked get. Me a job. 596 00:28:25,120 --> 00:28:27,920 Yeah, it worked. No, no, it. 597 00:28:28,720 --> 00:28:32,400 Didn't, it's just, I've done tours at countless places. 598 00:28:32,400 --> 00:28:35,880 I remember going when I joined to be a tour guide, going on a 599 00:28:35,880 --> 00:28:38,080 tour with the with the staff. They were doing tours and was 600 00:28:38,080 --> 00:28:43,040 just like, you know, brilliant. No2 tours were the same. 601 00:28:43,640 --> 00:28:45,040 The numbers might have varied a little bit. 602 00:28:45,200 --> 00:28:49,920 Who cares but the passion? Everyone who works there, and 603 00:28:49,920 --> 00:28:52,120 this is no exaggeration, everyone who works that 604 00:28:52,120 --> 00:28:55,440 distillery drinks the stuff. Yeah, they're passionate about 605 00:28:55,440 --> 00:28:57,440 it, they enjoy it. And I don't think a lot of 606 00:28:57,440 --> 00:29:00,160 distilleries could say that. And how often does Mr. Bean come 607 00:29:00,160 --> 00:29:02,520 in? I've never seen him. 608 00:29:02,640 --> 00:29:04,560 Have you not? No, he was in a couple of months 609 00:29:04,560 --> 00:29:06,760 ago, I know that. But yeah, he's got house. 610 00:29:06,800 --> 00:29:12,960 Mr. Bean has a Rowan Atkins. On the peninsula I'm. 611 00:29:12,960 --> 00:29:17,000 Doxing I'm here. But basically, you know, if 612 00:29:17,000 --> 00:29:20,120 you're going to see Ardemark and distillery pop in and see Mr. 613 00:29:20,120 --> 00:29:23,400 Bean as well. But like it's, it's a beautiful 614 00:29:23,400 --> 00:29:26,960 part of the world. But what I would say is it's a 615 00:29:26,960 --> 00:29:31,920 long way to go for a for a Now, I would say that if I was being 616 00:29:31,920 --> 00:29:35,400 perfectly honest with you, you're going to have to go and 617 00:29:35,400 --> 00:29:38,240 do two or three other things. There'll be people who drive all 618 00:29:38,240 --> 00:29:41,760 the way up to go to Ardemark and distillery, but at the same time 619 00:29:41,760 --> 00:29:44,920 it's four or five hours, you're half an hour away from really 620 00:29:44,920 --> 00:29:47,080 any sort of main towns and other areas there. 621 00:29:47,080 --> 00:29:50,080 So it's not like you can say, oh, we'll park the car here. 622 00:29:50,080 --> 00:29:52,400 There's a hotel, a couple of pubs and we can walk along and 623 00:29:52,400 --> 00:29:54,560 do the distillery. You once you once you get to the 624 00:29:54,560 --> 00:29:56,560 you're at the distillery and then once you leave the 625 00:29:56,560 --> 00:29:59,240 distillery, you're invited around to Callum's for, for 626 00:29:59,240 --> 00:30:01,360 dinner next door. That's right. 627 00:30:01,360 --> 00:30:02,280 Yeah, that's what you're lot that's. 628 00:30:05,640 --> 00:30:09,400 True. I think it's I think there's a 629 00:30:09,400 --> 00:30:12,160 few reasons why people go up. I think hopefully touch rude 630 00:30:12,160 --> 00:30:14,640 people go up for the distillery, but it's on the way to Mallow as 631 00:30:14,640 --> 00:30:16,120 well if you're getting. Freddie Well, this is what I'm 632 00:30:16,120 --> 00:30:18,080 saying. It's a known loot you can do 633 00:30:18,080 --> 00:30:20,560 where we didn't have time, but you can go. 634 00:30:20,880 --> 00:30:24,800 You can get the ferry from the peninsula on to Mall Tobermory. 635 00:30:25,800 --> 00:30:27,360 Well, you guys do your weekly shops or not? 636 00:30:27,360 --> 00:30:30,040 That's somewhat easier sometimes, is it? 637 00:30:30,440 --> 00:30:32,880 Yes and not I wouldn't say I do my weekly shops. 638 00:30:32,880 --> 00:30:36,120 It depends where you are. So I'm basically distillery. 639 00:30:36,280 --> 00:30:38,280 Yeah, it's an I don't have to Fort William. 640 00:30:38,520 --> 00:30:41,760 Yeah, where you get substantial shops. 641 00:30:41,800 --> 00:30:44,960 We also get like home delivery, believe it or not, from 642 00:30:44,960 --> 00:30:45,480 Morrison. Let's. 643 00:30:45,480 --> 00:30:48,640 Take it in three weeks, I. Mean yes, that's really that's 644 00:30:48,640 --> 00:30:50,560 why I don't do it. Your toilet roll. 645 00:30:50,640 --> 00:30:53,400 You're like right, how much? How much have I got? 646 00:30:53,600 --> 00:30:55,080 But. If you're really short and you 647 00:30:55,080 --> 00:30:57,760 just want to get a few things you can, there's a few local 648 00:30:57,760 --> 00:31:00,600 shops that will really be absolutely perfect. 649 00:31:00,960 --> 00:31:04,520 Or you can take a 40 minute ferry across the mall and you've 650 00:31:04,520 --> 00:31:08,640 got the pub and you've got the Co-op, so you know. 651 00:31:08,880 --> 00:31:10,040 And how often is that ferry running? 652 00:31:10,040 --> 00:31:11,520 Is that fairly? All the time, yeah. 653 00:31:11,520 --> 00:31:12,960 Yeah. Because we on the way up. 654 00:31:12,960 --> 00:31:14,880 Another interesting fact about the way up is you get to 655 00:31:14,880 --> 00:31:18,000 experience if you if you don't want to go the full way around, 656 00:31:18,000 --> 00:31:20,440 there is a tiny little ferry service that shuttles you 657 00:31:20,440 --> 00:31:23,240 across, which I've been told is the most expensive. 658 00:31:23,400 --> 00:31:26,520 The most expensive method of transport, public transport, 659 00:31:26,520 --> 00:31:30,360 public transport in Europe are kilometre travel. 660 00:31:30,360 --> 00:31:32,200 That's 12 lbs. And I think it's, I mean, you 661 00:31:32,240 --> 00:31:35,920 can't believe it, You can Chuck a rock from one Bank of the the 662 00:31:36,440 --> 00:31:37,120 the lock to the. Other. 663 00:31:37,120 --> 00:31:39,240 But it's good. I mean, there's a lot of talk 664 00:31:39,240 --> 00:31:41,120 about should we build a bridge and maybe a tunnel? 665 00:31:41,400 --> 00:31:43,760 No, keep the ferry. Because when you take a ferry, 666 00:31:43,760 --> 00:31:45,040 you feel like you're going somewhere. 667 00:31:45,120 --> 00:31:47,000 Yeah. It's almost, I mean, I know 668 00:31:47,000 --> 00:31:49,560 you're not an island, but I mean, we talk about sky and the 669 00:31:49,560 --> 00:31:53,400 bridge and it's like you want to keep that island. 100% and then 670 00:31:53,440 --> 00:31:56,360 I like. It So what is the what's the bet 671 00:31:56,360 --> 00:32:00,800 when tourists come and or people travel to the distillery and 672 00:32:00,800 --> 00:32:02,120 they see it? What's the bet that really 673 00:32:02,120 --> 00:32:04,240 stands out for them? What's there is there a what's 674 00:32:04,240 --> 00:32:06,880 the moment that they go Oh my God, because there's different 675 00:32:06,880 --> 00:32:10,640 places that have wow factors. We've talked about them on the 676 00:32:10,640 --> 00:32:16,080 podcast steep line arms or the the the 33 stills at Rosebank or 677 00:32:16,080 --> 00:32:17,880 even the the mill that they've got. 678 00:32:17,880 --> 00:32:19,720 What's the sort of bet that you can show people? 679 00:32:19,720 --> 00:32:21,880 That's the bet of a showpiece of the distillery, which? 680 00:32:23,600 --> 00:32:28,720 10 for me personally, I think it's different for everybody. 681 00:32:28,720 --> 00:32:33,000 I think it's the warehouses. So 100% of the stock is kept on 682 00:32:33,000 --> 00:32:36,560 site and nothing's, nothing's kind of closed doors. 683 00:32:36,680 --> 00:32:41,960 If you want to see it, go see it and people will see casks from 684 00:32:41,960 --> 00:32:44,080 all over. They'll see, I don't know, 685 00:32:44,080 --> 00:32:46,200 exadelphy casks are put up their night. 686 00:32:46,200 --> 00:32:47,560 Does that have hard market spirit in it? 687 00:32:47,560 --> 00:32:50,480 It's like, yeah, sure. Most of the time you team tend 688 00:32:50,480 --> 00:32:52,280 to just crack them open and be like let's see what it tastes 689 00:32:52,280 --> 00:32:54,000 like. Not on standard tours. 690 00:32:55,920 --> 00:32:59,080 But if you use if you use the discount code WSP 15 the thing. 691 00:32:59,880 --> 00:33:02,200 The thing that really impressed me on the turn we, we, we were 692 00:33:02,200 --> 00:33:05,720 lucky enough to see it was there was a delivery of wood chip to 693 00:33:05,720 --> 00:33:07,880 the biomass when when we went there. 694 00:33:07,880 --> 00:33:11,000 So we got to see the truck reversing through. 695 00:33:11,280 --> 00:33:13,920 I mean, I don't know what the tolerance was between the, the 696 00:33:13,920 --> 00:33:18,360 buildings pretty tight and then just lots of wood chip falling 697 00:33:18,360 --> 00:33:19,720 into it. I mean, it was like Tracy 698 00:33:19,720 --> 00:33:22,280 Island, the flat. It opened up and then the wood 699 00:33:22,280 --> 00:33:24,560 chip went down. That's amazing smell and it 700 00:33:24,560 --> 00:33:27,400 smelt like you a play park. Yeah. 701 00:33:27,840 --> 00:33:30,560 Well, when when I went, I was a punter, I went with my husband 702 00:33:30,560 --> 00:33:35,440 who's a distiller also and he loves the boiler. 703 00:33:35,440 --> 00:33:44,960 Is that why he called you? He, the guys were in service in 704 00:33:44,960 --> 00:33:48,360 the boiler and I think Roxana was like, be warned, the boiler 705 00:33:48,360 --> 00:33:54,120 guys don't shut up. And then Cal Cal went down to, 706 00:33:54,120 --> 00:33:56,360 was trying to Alister one of the distillers, which you may have 707 00:33:56,360 --> 00:33:59,520 met. And Alister loves this kind of 708 00:33:59,520 --> 00:34:01,880 stuff as well. And I just lost them for like 2 709 00:34:01,880 --> 00:34:04,560 hours and they were like, we're chatting to the wood chip guys. 710 00:34:04,560 --> 00:34:07,640 And I was like, Oh my God. Like, so they, it depends kind 711 00:34:07,640 --> 00:34:10,000 of what, what parts of the distillery you're into. 712 00:34:10,000 --> 00:34:12,760 But for me, I think it's a full transparency and everything. 713 00:34:12,760 --> 00:34:14,920 I think it kind of ticks, ticks muscle boxes. 714 00:34:14,920 --> 00:34:18,480 You've got like the wooden wash backs, like stainless steel wash 715 00:34:18,480 --> 00:34:22,239 backs. I think the part I love is how 716 00:34:22,280 --> 00:34:25,639 manual the whole process is. You think from a new distillery 717 00:34:25,639 --> 00:34:28,920 you'd kind of make it easy like you might have like some touch 718 00:34:28,920 --> 00:34:31,320 screens, you might have some pumps that might automatically 719 00:34:31,320 --> 00:34:32,880 flow through. You might have some sensors and 720 00:34:33,440 --> 00:34:37,000 no, they're keeping an eye. They'll be like walk and talk 721 00:34:37,000 --> 00:34:38,040 with me. I've got to open the steam 722 00:34:38,040 --> 00:34:42,080 valve. It's it's so manual, which I 723 00:34:42,080 --> 00:34:44,840 think is a very conscious choice and from being a new distillery, 724 00:34:44,840 --> 00:34:48,080 it's the financial choice as well means that you've got full 725 00:34:48,080 --> 00:34:50,719 control over ABS everything and kind of minimise is room for 726 00:34:50,719 --> 00:34:52,719 error in terms of like tech going down. 727 00:34:53,199 --> 00:34:56,440 Well, the better I loved my favorite part and then echoes 728 00:34:56,440 --> 00:34:58,280 what you've just said is we were we were there. 729 00:34:58,280 --> 00:35:00,760 And I do have the video of this and I do want to put it probably 730 00:35:00,760 --> 00:35:02,280 needs a stand alone video but basically. 731 00:35:03,520 --> 00:35:05,360 What did you? Break well, no, nothing, but we 732 00:35:05,360 --> 00:35:08,320 were there and I just went what is that for right and you know 733 00:35:08,320 --> 00:35:12,120 the dog throwing the dog ball throwing things right, there's 734 00:35:12,120 --> 00:35:15,360 one of them right and it's on it's got a lot it's been taped 735 00:35:15,400 --> 00:35:19,800 to a long bit of wood and I'm like Connor, what's that? 736 00:35:19,960 --> 00:35:21,840 And he's looking at it and he goes good question. 737 00:35:21,840 --> 00:35:23,400 I don't know what that is and they just shouts over what 738 00:35:23,720 --> 00:35:26,400 exists. The guy goes, oh, we use that in 739 00:35:26,400 --> 00:35:30,280 the mash done to take samples of the samples of the mash out of 740 00:35:30,280 --> 00:35:32,000 the, of the draft out of the mash done. 741 00:35:32,000 --> 00:35:36,280 And it's just a dog walking and it's like it's distillery 742 00:35:36,280 --> 00:35:38,440 ingenuity. It's just absolutely fantastic 743 00:35:38,440 --> 00:35:40,680 where someone's gone. How do we get samples of that 744 00:35:40,680 --> 00:35:42,000 out? I don't know, but I've got a dog 745 00:35:42,000 --> 00:35:43,520 and we can use this and it's great. 746 00:35:43,520 --> 00:35:45,480 And The thing is, it's, it's like what we said about the when 747 00:35:45,480 --> 00:35:49,440 we went on the Glen Cadham tour, you know, you go, people forget 748 00:35:49,720 --> 00:35:51,280 and there'll be tourists that forget. 749 00:35:52,960 --> 00:35:56,000 A story always comes to me with speaking to somebody who worked 750 00:35:56,000 --> 00:35:59,320 in Saint Andrews and they had, and I'm sorry for generalizing 751 00:35:59,320 --> 00:36:04,600 here, but an American was in Saint Andrews and was basically 752 00:36:04,600 --> 00:36:07,280 talking to this person and said, I can't believe that they built 753 00:36:07,280 --> 00:36:09,200 this town for the for the university. 754 00:36:11,240 --> 00:36:13,760 They were like, yeah, yeah. They even put the ruin of a 755 00:36:13,760 --> 00:36:17,120 cathedral there just to add a little bit, just a bit of a 756 00:36:17,120 --> 00:36:19,560 effect for them. But it's because this, this 757 00:36:19,560 --> 00:36:21,760 American just thought I like the authenticity of the town. 758 00:36:21,760 --> 00:36:24,000 And there's just normal people walking around. 759 00:36:24,000 --> 00:36:25,440 There's normal, normal shops and stuff. 760 00:36:25,760 --> 00:36:28,120 And it's like when we went to Glencadam Distillery, there'll 761 00:36:28,520 --> 00:36:31,000 be people that go to these distilleries and forget that 762 00:36:31,000 --> 00:36:33,200 they're not just visitor centres that have been built to show you 763 00:36:33,200 --> 00:36:35,640 how whiskey is made. They are working distilleries. 764 00:36:35,720 --> 00:36:38,920 There are people walking around doing a job at the Glencadam 1. 765 00:36:38,920 --> 00:36:42,560 You know, the guy's lunch bag was just there's a wee chair, 766 00:36:43,360 --> 00:36:46,240 like an old school chair right beside the still with a lunch 767 00:36:46,240 --> 00:36:48,280 bag right beside it. And you're on a tour and you 768 00:36:48,280 --> 00:36:50,080 forget like that. That's because there was a 769 00:36:50,160 --> 00:36:52,360 there's a stillman that has to come and work here, right. 770 00:36:52,360 --> 00:36:56,280 What we're thinking to the drums in guys, if I pick a favorite 771 00:36:56,280 --> 00:36:58,880 out of the first two, what we got going over the 10? 772 00:36:58,880 --> 00:37:00,640 What about the Midget? We've got the Midget. 773 00:37:00,640 --> 00:37:03,360 Any Midget fans? Well, it's an equal split, 774 00:37:03,360 --> 00:37:04,240 right? What we'll do is we'll stop 775 00:37:04,240 --> 00:37:05,600 there. We'll get our glasses refilled, 776 00:37:05,600 --> 00:37:06,840 take a wee toilet break and whatever. 777 00:37:06,840 --> 00:37:08,280 Brilliant. Absolutely fantastic. 778 00:37:08,480 --> 00:37:09,680 Thank you very much. You've been listening to the 779 00:37:09,680 --> 00:37:13,040 Whiskey Stories podcast live. Delphi Erard de Mercen. 780 00:37:13,040 --> 00:37:21,950 Here we go. OK, right, Angus, you know what 781 00:37:21,950 --> 00:37:22,950 to do. Clap us in. 782 00:37:23,750 --> 00:37:25,870 Welcome back to Whiskey Stories Live without Delphi Erard de 783 00:37:25,910 --> 00:37:33,630 Mercen. There we go. 784 00:37:33,750 --> 00:37:37,110 Now I'm going to I'm excited for this DRAM, the the next DRAM 785 00:37:37,110 --> 00:37:39,830 that we've got. So lead us in. 786 00:37:39,990 --> 00:37:42,750 Callum, what is this next DRAM? I know. 787 00:37:44,000 --> 00:37:45,840 He doesn't want to say it and he doesn't want to spell it. 788 00:37:46,320 --> 00:37:48,160 Tell me what this tell us about this drama. 789 00:37:48,320 --> 00:37:50,680 I can say it, I very much can't spell it either. 790 00:37:50,680 --> 00:37:55,120 So I'm with you there. So next drama is probably the 791 00:37:55,120 --> 00:37:59,360 most sought after Arden Merkin expression that we do year on 792 00:37:59,360 --> 00:38:02,000 year. We release this whiskey and it 793 00:38:03,200 --> 00:38:07,560 disappears and people message me on social media going where can 794 00:38:07,560 --> 00:38:11,320 I get that someone? Anyway, it's the pollen, the AD 795 00:38:11,400 --> 00:38:13,880 pollen law. So we have this great 796 00:38:14,360 --> 00:38:19,920 collaboration with great family run Champagne House in Laminio 797 00:38:20,640 --> 00:38:26,200 and they send us not that many casks every year that we fill 798 00:38:26,200 --> 00:38:30,280 our beautiful Arnamarkan spirit. And in this case, we're filling 799 00:38:30,280 --> 00:38:34,040 these casks with X American bourbon and then we're finishing 800 00:38:34,040 --> 00:38:38,040 it in these pollen law casks. And these casks are doing some 801 00:38:38,400 --> 00:38:42,520 heavy lifting in terms of like, they're definitely adding an 802 00:38:42,520 --> 00:38:45,080 extra dimension. And probably for that reason, 803 00:38:45,080 --> 00:38:46,920 that's why you're finishing around doing. 804 00:38:47,040 --> 00:38:47,840 Oh, 100. Percent. 805 00:38:47,840 --> 00:38:50,400 And this is, this is 57.4%, Yeah. 806 00:38:50,400 --> 00:38:52,800 So it's a big jump from the last one that we've just had there. 807 00:38:52,800 --> 00:38:55,760 So now, Graham, this is, this is, this is that, that is the 808 00:38:55,760 --> 00:38:59,120 bottle you came home from Arden. American so that now we we. 809 00:38:59,120 --> 00:39:00,480 We were very lucky. We were. 810 00:39:00,560 --> 00:39:03,920 This is where we just say, right, we're spoiled because one 811 00:39:03,920 --> 00:39:06,920 of the casts that we sampled in the warehouse where Connell, he 812 00:39:06,920 --> 00:39:10,040 said, whoa, do you want to try some of these Paul Noir casts? 813 00:39:10,040 --> 00:39:15,200 And we said OK then. Alright, I suppose. 814 00:39:15,440 --> 00:39:20,680 When in Rome, you know, And yeah, there was a real treat to 815 00:39:20,680 --> 00:39:23,560 try this straight from the cask and I didn't Graham you. 816 00:39:23,680 --> 00:39:26,600 Well, yeah, very much. Connell's a sly dog. 817 00:39:28,400 --> 00:39:29,960 He's a great guy. I'll have to say. 818 00:39:30,000 --> 00:39:33,200 Connell looked after us, and Connell's background is 819 00:39:33,200 --> 00:39:37,080 hospitality, and he gave us some absolutely fantastic as, as I'm 820 00:39:37,080 --> 00:39:39,160 sure other people at the distillery would have given us. 821 00:39:39,160 --> 00:39:41,360 But, you know, we were very lucky. 822 00:39:41,360 --> 00:39:43,360 We got a chance to stay in the staff quarters. 823 00:39:43,440 --> 00:39:45,160 Callum wouldn't let us in as cottage. 824 00:39:46,760 --> 00:39:48,720 Yeah. I had stories so. 825 00:39:49,800 --> 00:39:51,440 Well, what I would say is what was, it was a Friday. 826 00:39:51,440 --> 00:39:54,320 We headed up early morning on the Friday, got there and we 827 00:39:54,320 --> 00:39:56,360 were, we did the distillery tour and like I said, I've got 828 00:39:56,360 --> 00:39:58,000 content. I need to try and get out for 829 00:39:58,000 --> 00:40:00,200 this. But we were taken down to 830 00:40:00,200 --> 00:40:01,720 Mclean's nose and we'll talk about that. 831 00:40:02,040 --> 00:40:05,680 And we're given a chance to have a drum on the peninsula with of 832 00:40:05,680 --> 00:40:08,680 Mclean's nose looking out to Mclean's nose, take it back up 833 00:40:08,680 --> 00:40:10,040 and then we were taken into the warehouse. 834 00:40:10,960 --> 00:40:12,440 And we're in the warehouse, must have been about an hour. 835 00:40:12,440 --> 00:40:14,640 And we're in a bit in the warehouse and Cornell's freely 836 00:40:14,640 --> 00:40:16,960 popping casts open and saying try this, try that, try next 837 00:40:16,960 --> 00:40:18,440 thing. And then he goes, oh, listen, 838 00:40:18,440 --> 00:40:21,840 lads, whilst I remember it's 4:30, the distillery is about to 839 00:40:21,840 --> 00:40:24,480 shut at 5:00 and the shop will shut, which means that you'll 840 00:40:24,480 --> 00:40:26,320 not get an opportunity to buy anything if you want to buy 841 00:40:26,320 --> 00:40:28,200 anything. Now, by this point we're about 6 842 00:40:28,200 --> 00:40:34,760 1/2 cash straight grams deep, and I don't know whether Coral 843 00:40:34,760 --> 00:40:37,240 planned this or not, but basically we walked in there and 844 00:40:37,280 --> 00:40:40,720 you know, that was the problem was suddenly everything just 845 00:40:40,720 --> 00:40:43,040 looked amazing. Well, this is I would very much 846 00:40:43,040 --> 00:40:46,200 say for anyone that's wanting to go up to Arden American, that's 847 00:40:46,200 --> 00:40:51,440 a real handfuls into the story, you know, and some great we both 848 00:40:51,440 --> 00:40:53,280 came away with AT shirt. T-shirt. 849 00:40:53,280 --> 00:40:55,120 Well, it was. Curtis, who was with us, got a 850 00:40:55,120 --> 00:40:56,600 hoodie. Pink hoodie, pink hoodie. 851 00:40:56,600 --> 00:41:00,560 But Chuck, poor Chuck, right? And Chuck was Chuck's on the way 852 00:41:00,560 --> 00:41:03,840 up and he's like, listen guys, I really can't spend any money 853 00:41:03,840 --> 00:41:07,000 here. I'm going to really need to be. 854 00:41:07,000 --> 00:41:10,440 Strict myself, strict myself. We let Chuck left with like 4 855 00:41:10,440 --> 00:41:16,800 bottles and then on the way home Chuck was just like Oh my God 856 00:41:16,800 --> 00:41:20,560 what am I doing? Chuck, Poor Chucks had two weeks 857 00:41:20,560 --> 00:41:24,480 of beans on toast after that. But one of the bottles I got was 858 00:41:24,480 --> 00:41:28,320 the Paula Noir and it's it is a crack and whiskey. 859 00:41:28,320 --> 00:41:30,680 It's it really is. There's there's something just a 860 00:41:30,680 --> 00:41:34,080 little bit different about that which which which adds to again, 861 00:41:34,080 --> 00:41:36,160 just that Arden Merkin spirit coming through. 862 00:41:36,160 --> 00:41:38,360 And we were lucky enough to try the cast samples and stuff like 863 00:41:38,360 --> 00:41:39,160 that. But there was there was a 864 00:41:39,160 --> 00:41:42,680 handful. I think actually Uno Mas Curtis 865 00:41:42,680 --> 00:41:46,360 bought a handful for Uno Mass. So you can get a handful from 866 00:41:46,360 --> 00:41:47,920 that work. It was with the sharing. 867 00:41:47,920 --> 00:41:51,200 Handwriting on the label, yeah. So Peter Cherry Uno Mass if you 868 00:41:51,200 --> 00:41:53,840 want to get a drama from that stuff, it's there was just so 869 00:41:53,840 --> 00:41:56,400 much to choose and just so a little space in the boot of my 870 00:41:56,400 --> 00:41:58,600 car. But it's but it was it was great 871 00:41:58,600 --> 00:42:00,600 and. So do we know how long this has 872 00:42:00,600 --> 00:42:03,640 had in the Pollen Noir or is it not? 873 00:42:03,800 --> 00:42:08,160 It's not really declared, is it? But it's a seven years in 874 00:42:08,160 --> 00:42:11,480 bourbon. Yes, we reacts for 18 months. 18 875 00:42:11,480 --> 00:42:12,280 months. Yes. 876 00:42:13,160 --> 00:42:15,600 Good Asia. Yeah, I think that's the sweet 877 00:42:15,600 --> 00:42:17,680 spot. You saw that the patient cream 878 00:42:17,680 --> 00:42:19,040 coming through, but it's not overwhelming. 879 00:42:19,040 --> 00:42:22,680 It's a bit like the art American kind of coastal spirit that 880 00:42:22,680 --> 00:42:25,880 comes through as well, which is really good as it is hasten and 881 00:42:25,880 --> 00:42:29,000 Saturday and be described as fizzy and I found good my mind 882 00:42:29,880 --> 00:42:31,400 another cat. Really. 883 00:42:31,400 --> 00:42:32,520 So you got a better fit, You always. 884 00:42:33,000 --> 00:42:34,760 Thought it's an effervescent. Yeah, it's the first. 885 00:42:35,840 --> 00:42:42,240 Like an effervescent whiskey. Oh, they are effervescent. 886 00:42:42,240 --> 00:42:44,360 Yeah, I don't even know what that means. 887 00:42:44,360 --> 00:42:48,840 Fizzy, fizzy but like an Adele free tasty note, right? 888 00:42:49,240 --> 00:42:52,880 There. Yeah, because I mean there's 889 00:42:53,000 --> 00:42:56,320 been, we've had, we had Alice today from Rasi on and we know 890 00:42:56,320 --> 00:43:00,720 that Rasi have used champagne yeast right in their production, 891 00:43:00,720 --> 00:43:02,960 which it doesn't. Give you a bit of a similar 892 00:43:02,960 --> 00:43:04,680 effect. Yeah, I reckon there is 893 00:43:04,680 --> 00:43:07,720 something in that. It's almost like flat fizzy 894 00:43:07,720 --> 00:43:09,800 water. Yeah, there's just something a 895 00:43:09,800 --> 00:43:10,760 wee bit. Delicious. 896 00:43:11,520 --> 00:43:16,400 No, I mean, that's a really bad way of describing it, but but 897 00:43:16,680 --> 00:43:18,240 you. Woke it up with a truth and 898 00:43:18,240 --> 00:43:21,520 you're like, what have I got that flat fizzy water from? 899 00:43:21,560 --> 00:43:23,280 From Glass. Because it's obviously not 900 00:43:23,280 --> 00:43:26,200 carbonated, but there it's just like a wee bit of like, oh, 901 00:43:26,200 --> 00:43:27,320 there's something there, are we? But. 902 00:43:27,400 --> 00:43:31,400 It's also important to say that it's we're we're using these 903 00:43:31,400 --> 00:43:33,840 casks from a Champagne house. Yes. 904 00:43:33,960 --> 00:43:35,920 They're not champagne casks. No, no. 905 00:43:36,120 --> 00:43:38,280 They're you can be very careful about that and a legal one. 906 00:43:38,360 --> 00:43:42,520 Don't you? But essentially, I think we 907 00:43:42,520 --> 00:43:44,120 didn't mention this with the other two. 908 00:43:45,320 --> 00:43:48,920 We talk a lot about, you know, or what kind of cast we're using 909 00:43:48,920 --> 00:43:52,560 or the ABV's or batch sizes, all these different numbers. 910 00:43:53,120 --> 00:43:55,120 And we like to talk about them because we know them and we're 911 00:43:55,120 --> 00:43:57,880 happy to share them. But if you're ever like curious 912 00:43:57,880 --> 00:44:01,280 about any expression bar in the marking, if you don't know this, 913 00:44:01,800 --> 00:44:05,720 see the QR code in the back. It's not everyone gets super 914 00:44:05,720 --> 00:44:07,360 excited about QR codes, I must say. 915 00:44:07,360 --> 00:44:12,320 But that QR code will tell you absolutely anything you would 916 00:44:12,320 --> 00:44:15,840 want to know about our release. A bottler who bottled it? 917 00:44:15,840 --> 00:44:17,640 Really. The person who bottled that 918 00:44:17,680 --> 00:44:18,360 bottle? Jimmy. 919 00:44:18,440 --> 00:44:20,760 Yeah, we'll give you the number out of the batch as well, what 920 00:44:20,760 --> 00:44:23,600 number your bottle is. Wow, it will tell you it gives 921 00:44:23,600 --> 00:44:25,600 you APDF. Pretty much of every cast goes 922 00:44:25,600 --> 00:44:28,000 in there as well. Full transparency, it's super 923 00:44:28,000 --> 00:44:29,920 geeky. Some people just like drinking 924 00:44:29,920 --> 00:44:32,000 it, but that is the but there is that. 925 00:44:32,000 --> 00:44:35,440 Sure, there's a few in here that quite like to know every detail 926 00:44:35,440 --> 00:44:37,080 well. We live in that world now where 927 00:44:38,200 --> 00:44:42,640 you know, I was, I was talking earlier today about how master 928 00:44:42,640 --> 00:44:46,440 blenders, you go back maybe 2530 years ago and master blenders 929 00:44:46,440 --> 00:44:48,800 would have been people that were in lab coats that were kept well 930 00:44:48,800 --> 00:44:52,440 away in the lab that nobody really feel like there was maybe 931 00:44:52,440 --> 00:44:55,080 probably still names around like David Stewart Balverney and 932 00:44:55,080 --> 00:44:57,840 things like that. But what we live in now is 933 00:44:58,360 --> 00:45:01,880 social media has grown and the need for information is grown 934 00:45:01,880 --> 00:45:05,280 and and it now it's created a a network of people who are so 935 00:45:05,280 --> 00:45:07,520 excited about whiskey and they want to find everything out. 936 00:45:07,520 --> 00:45:10,560 I mean, if either people are. Full complete transparency 937 00:45:10,560 --> 00:45:13,640 because I mean I've done the QR code just to give you an 938 00:45:13,640 --> 00:45:14,960 example. So I can tell you that this is 939 00:45:14,960 --> 00:45:20,600 bottle 1232 out of 5726. I can tell you that it was 940 00:45:20,600 --> 00:45:26,600 bottled 34% by Kelly Coombe, 33% by Holly McCaffrey and 33% by a 941 00:45:26,600 --> 00:45:28,920 certain Reece Davidson. Reece Donaldson. 942 00:45:28,920 --> 00:45:29,800 Reece Donaldson. Yeah, OK. 943 00:45:29,960 --> 00:45:32,080 And it was bottled on the 10th of February this year. 944 00:45:32,800 --> 00:45:36,480 So there you go, we are probably paid. 945 00:45:36,960 --> 00:45:41,240 Up for me to write a room close. Yeah, I know it's but is this 946 00:45:41,240 --> 00:45:43,600 world that we live in now from a marketing perspective, it does 947 00:45:43,600 --> 00:45:46,360 help, doesn't it? I mean, how much does it really 948 00:45:46,360 --> 00:45:48,480 sell or change? Let you know that it was Reese 949 00:45:48,480 --> 00:45:50,360 Donaldson bottled the last little bit of this. 950 00:45:50,640 --> 00:45:54,800 But at the same time, but we've had, we were having a discussion 951 00:45:54,800 --> 00:45:57,320 before we started a social media clip that we've had a better 952 00:45:57,560 --> 00:46:00,120 discussion about with the barley variety. 953 00:46:00,120 --> 00:46:03,040 How important is the barley variety for the whiskey drinker? 954 00:46:03,040 --> 00:46:06,240 But how important is it that the distilleries can tell us what 955 00:46:06,240 --> 00:46:08,960 that is? Cast types, wood types, all that 956 00:46:08,960 --> 00:46:10,840 kind of thing. We live in that world where we 957 00:46:10,840 --> 00:46:12,520 can do it. And I suppose as a newer 958 00:46:12,520 --> 00:46:16,040 distillery, you can start by that from that point rather than 959 00:46:16,040 --> 00:46:19,600 having to worry about, you know, if you're a distiller that's 960 00:46:19,600 --> 00:46:23,280 been going for hundreds of years, like for example, even 961 00:46:23,280 --> 00:46:26,480 just being able to know that there's over 5000 bottles of 962 00:46:26,480 --> 00:46:29,880 this stuff in circulation. We've asked people from other 963 00:46:29,880 --> 00:46:32,880 distilleries, do you mind asking how much was in that release? 964 00:46:32,880 --> 00:46:35,600 And they'll go, can't really tell you that whether they know 965 00:46:35,600 --> 00:46:37,640 or not. It's just more we don't really 966 00:46:37,640 --> 00:46:40,240 want to make it public knowledge that there's X amount of these 967 00:46:40,240 --> 00:46:43,400 bottles being released. Can the older distilleries brand 968 00:46:43,440 --> 00:46:46,200 names that you recognize that's kind of enough leverage to a 969 00:46:46,200 --> 00:46:48,920 certain extent, like I'm sure we all know that drinker is like, I 970 00:46:48,920 --> 00:46:52,800 only drink McAllen, I only drink this and that kind of has enough 971 00:46:52,800 --> 00:46:55,680 weight to for them just to trust in whatever release that that 972 00:46:55,680 --> 00:46:58,440 distillery comes out with. Whereas new distilleries in 973 00:46:58,440 --> 00:47:01,920 terms of the last 1520 years, we don't have any leverage. 974 00:47:02,240 --> 00:47:06,800 So if we can put it all out there, spell it out. 975 00:47:07,080 --> 00:47:10,760 Hopefully that will start to kind of whether the barley is 976 00:47:10,760 --> 00:47:12,760 something that somebody's somebody's interested in, 977 00:47:12,760 --> 00:47:15,160 whether it's the percentage of the recycled glasses in their 978 00:47:15,160 --> 00:47:17,920 bottle where there's a fact that Mcleans nose labels made out 979 00:47:18,160 --> 00:47:19,840 thoroughly like those small things. 980 00:47:20,040 --> 00:47:23,120 That's a little bit. So people might kind of just 981 00:47:23,120 --> 00:47:25,920 jump on and go, ah, that's kind of pricked me a little bit. 982 00:47:26,440 --> 00:47:30,400 So you kind of just to things that have to tell everybody 983 00:47:30,400 --> 00:47:32,560 everything. And I think just whiskey 984 00:47:32,560 --> 00:47:36,320 knowledge in general over the last decade or two is so much 985 00:47:36,320 --> 00:47:38,920 more than what we used to. So you've got to work a little 986 00:47:38,920 --> 00:47:41,480 bit harder. And with all these releases, 987 00:47:41,480 --> 00:47:42,520 let's. Get some. 988 00:47:42,520 --> 00:47:44,440 Real. Let's kind of just literally. 989 00:47:45,800 --> 00:47:47,920 And as a consumer, we feel better knowing everything. 990 00:47:47,920 --> 00:47:50,400 Like we don't feel like we're being we're not feeling 991 00:47:50,400 --> 00:47:52,400 anything's being hidden from us or anything like that. 992 00:47:52,400 --> 00:47:56,440 It's I was on a taste thing with I feel guilty about the brand 993 00:47:56,440 --> 00:48:00,160 tell it's in the brand, but it was a tasting with Glenn Scotia 994 00:48:00,160 --> 00:48:03,480 and they were very open about saying these these four in the 995 00:48:03,480 --> 00:48:05,600 lineup that you're trying right now are chill filtered and 996 00:48:05,600 --> 00:48:10,840 colored and that the whiskey consumer can sometimes feel like 997 00:48:11,080 --> 00:48:14,240 a dirty word to talk about like you're adding artificial 998 00:48:14,240 --> 00:48:15,880 colouring to it. But that was the same. 999 00:48:15,880 --> 00:48:18,600 I said, well, people who know know. 1000 00:48:18,880 --> 00:48:21,120 So the bottom line is we would rather be the ones telling you 1001 00:48:21,120 --> 00:48:23,840 that have people whispering about it going do they don't 1002 00:48:23,840 --> 00:48:25,760 they do they don't they? What we know is artificial 1003 00:48:25,760 --> 00:48:28,600 colouring offers consistency in all markets. 1004 00:48:28,600 --> 00:48:31,120 And if you can keep that consistency going and that's 1005 00:48:31,120 --> 00:48:32,720 fine. But what they also said is like 1006 00:48:33,680 --> 00:48:36,440 the brand ambassador was tournament said, we, I want to 1007 00:48:36,440 --> 00:48:39,200 get us away from that. And as a brand, we we want to 1008 00:48:39,200 --> 00:48:41,240 get away from that. But at the end of the day, this 1009 00:48:41,240 --> 00:48:43,960 is where you have when you have a whiskey maker sitting beside 1010 00:48:43,960 --> 00:48:45,320 someone who's selling the whiskey. 1011 00:48:45,640 --> 00:48:48,200 Sometimes that's just the way that's that's the way it has to 1012 00:48:48,200 --> 00:48:50,240 be. You know, if, if, if a market 1013 00:48:50,240 --> 00:48:53,080 likes that colour, then you to keep that consistency, you have 1014 00:48:53,080 --> 00:48:54,640 to use that. But at the end of the day, 1015 00:48:54,640 --> 00:48:57,520 that's what sells the bottles when it comes to your job. 1016 00:48:57,520 --> 00:49:02,080 Callum, what do you prefer more cast curation or the social 1017 00:49:02,080 --> 00:49:03,840 media side of things? What do you think? 1018 00:49:06,600 --> 00:49:08,080 I don't know. I don't know. 1019 00:49:08,080 --> 00:49:11,240 Stripping your colleagues off to stand outside eating alive by 1020 00:49:11,240 --> 00:49:12,480 midges could be a little bit fun. 1021 00:49:12,480 --> 00:49:14,520 I wasn't that evil. They had clothes on, right? 1022 00:49:14,520 --> 00:49:16,160 OK, well, we're wearing shorts. Right. 1023 00:49:17,160 --> 00:49:18,240 Some T-shirts. You can do that for the. 1024 00:49:18,240 --> 00:49:20,240 Next I was. Thinking, you know, a Midget 1025 00:49:20,240 --> 00:49:22,800 release coming up, you know, probably not that far away. 1026 00:49:24,600 --> 00:49:31,400 I think I like the freedom on both sides of, of my, of my 1027 00:49:31,400 --> 00:49:35,680 role. But the creative side obviously 1028 00:49:35,840 --> 00:49:38,400 is what everyone sees, you know, because it's on social media. 1029 00:49:38,800 --> 00:49:42,440 But there's quite a lot of behind the computer, which is 1030 00:49:42,800 --> 00:49:45,320 less glamorous. And obviously going into the 1031 00:49:45,320 --> 00:49:47,920 warehouse it's quite a lot of hard work actually climbing up 1032 00:49:47,920 --> 00:49:52,680 and down stores and taking samples and really difficult. 1033 00:49:55,480 --> 00:49:57,760 We're getting a lot sympathy tonight for that one. 1034 00:49:58,840 --> 00:50:03,160 But social media is a great way for, I mean, some say social 1035 00:50:03,160 --> 00:50:04,560 media is going to be a big thing suit you had. 1036 00:50:08,680 --> 00:50:12,440 It here first. So I think social media is a big 1037 00:50:12,440 --> 00:50:16,760 thing, but it's, it's quite difficult to take our social 1038 00:50:16,760 --> 00:50:19,560 media say it's from my perspective and go, does this 1039 00:50:19,560 --> 00:50:24,120 contribute to sales, right, Because we rely on bars and and 1040 00:50:24,560 --> 00:50:26,880 on trading off trade. We're not we're not selling 1041 00:50:26,880 --> 00:50:30,240 direct sales. So I can't say like I've done 1042 00:50:30,240 --> 00:50:34,400 this promotion of the art number content and then we gained X 1043 00:50:34,400 --> 00:50:35,880 number of sales from it. That doesn't happen. 1044 00:50:35,880 --> 00:50:40,280 We're just kind of relying on engagement and luckily we're 1045 00:50:40,280 --> 00:50:43,760 getting good engagement, but it's not necessarily salesy. 1046 00:50:43,800 --> 00:50:47,200 What we're really trying to do is promote the distillery, not 1047 00:50:47,200 --> 00:50:49,320 always just the products. Yeah, which I think is 1048 00:50:49,320 --> 00:50:52,280 important. Program How is our social media 1049 00:50:52,280 --> 00:50:55,160 doing? Well, today's we had 10,000 1050 00:50:55,160 --> 00:50:57,960 followers tonight on Instagram for their ledges, which is 1051 00:50:57,960 --> 00:51:03,640 great. Yeah, so I'm still skint a 1052 00:51:06,160 --> 00:51:07,480 pound. A follower would have been 1053 00:51:07,480 --> 00:51:13,920 lovely because you're right, it's it's we, we can sometimes 1054 00:51:13,920 --> 00:51:17,320 see it where you'll have a you'll have a video that maybe 1055 00:51:17,440 --> 00:51:20,200 peaks and then you'll see a spike in listeners. 1056 00:51:20,400 --> 00:51:22,720 So what you're seeing is you're you can see a direct route. 1057 00:51:23,440 --> 00:51:26,360 And actually there was one with Alex Bruce episode, the hard 1058 00:51:26,360 --> 00:51:31,040 Markin brand. People saw the saw the clip so 1059 00:51:31,040 --> 00:51:34,080 that there was an episode and we can see a journey that someone's 1060 00:51:34,080 --> 00:51:35,840 gone on. But for you guys, you can't see 1061 00:51:35,840 --> 00:51:37,560 that as such because there's no direct sales. 1062 00:51:37,760 --> 00:51:41,360 But at the same time, you also know for two things. 1063 00:51:41,360 --> 00:51:46,200 Number one, it's the the ability to get the brand to people so 1064 00:51:46,200 --> 00:51:48,880 they can see it might attract somebody to it going. 1065 00:51:48,920 --> 00:51:50,680 These guys are doing something completely different because 1066 00:51:50,680 --> 00:51:53,960 let's be honest, if you follow a lot of when you work in the 1067 00:51:53,960 --> 00:51:56,880 alcohol industry, there's only so much that you can be allowed 1068 00:51:56,880 --> 00:51:59,840 to be putting on before you start working towards what are 1069 00:51:59,840 --> 00:52:03,040 the parameters of where we can advertise realistically? 1070 00:52:03,040 --> 00:52:05,000 I mean, there's please advertise responsibly. 1071 00:52:05,000 --> 00:52:06,400 Yeah, exactly. Well, that yeah, there's, 1072 00:52:06,440 --> 00:52:09,600 there's, there's distilleries that have social media accounts 1073 00:52:09,600 --> 00:52:12,960 that barely post anything on their Instagram accounts. 1074 00:52:13,360 --> 00:52:15,840 Some of them even like you can't repost it unless you're age 1075 00:52:15,840 --> 00:52:17,920 verified and all this kind of stuff because. 1076 00:52:18,160 --> 00:52:21,800 A hierarchy to approval. Yeah, for example, I was just 1077 00:52:21,800 --> 00:52:24,080 saying to client before we started those like how many 1078 00:52:24,080 --> 00:52:27,640 distilleries do you think post at least 5 posts a week? 1079 00:52:27,880 --> 00:52:30,480 Because that's what we do, you know, it's quite, Yeah, maybe, 1080 00:52:30,600 --> 00:52:32,760 maybe 5. Reels this week as well, right? 1081 00:52:33,240 --> 00:52:35,920 44. Yeah, it's a graph reels. 1082 00:52:35,920 --> 00:52:38,880 And it's trying to work that. It's trying to work out what is 1083 00:52:38,880 --> 00:52:41,760 the means to an end and they'll that this is what's when we go 1084 00:52:41,760 --> 00:52:43,600 back. You're a new distillery, so 1085 00:52:43,600 --> 00:52:46,560 there'll be the likes of somebody at maybe at William 1086 00:52:46,560 --> 00:52:50,640 Grant and Sons is going, do we really need to be putting 1087 00:52:50,640 --> 00:52:53,320 anything out on social media for the Balveni because we know it's 1088 00:52:53,320 --> 00:52:54,720 going to sell anyway? Yeah. 1089 00:52:54,720 --> 00:52:56,840 Do you know, like we're already an established brand, whereas 1090 00:52:56,840 --> 00:53:00,360 for you, you're in the you're in the fight to try and get eyes on 1091 00:53:00,360 --> 00:53:02,080 the brand all the time. So you can do that. 1092 00:53:02,080 --> 00:53:03,880 You've got to be in mind, Arnimarkin. 1093 00:53:03,880 --> 00:53:08,080 If you go to whiskey festivals, you it's not unusual to see, you 1094 00:53:08,080 --> 00:53:09,480 know, three people deep. Yeah. 1095 00:53:09,480 --> 00:53:12,320 And we dramaard marking is our bread and butter is whiskey 1096 00:53:12,320 --> 00:53:14,160 enthusiasts, you know, such as yourself. 1097 00:53:14,160 --> 00:53:19,520 But you've either heard of us and you're a fan normally or 1098 00:53:19,840 --> 00:53:21,160 they're like, who is Arne marking? 1099 00:53:21,640 --> 00:53:23,600 So I guess social media is really good for hopefully 1100 00:53:23,600 --> 00:53:25,640 putting some eyeballs on the distillery. 1101 00:53:26,200 --> 00:53:28,280 Never heard of us or intrigued about us. 1102 00:53:28,280 --> 00:53:31,280 And that's that's also true for whiskey festivals as well. 1103 00:53:31,680 --> 00:53:36,880 So working then with Adelphi Connie on your side of things, 1104 00:53:37,520 --> 00:53:41,360 you'll see a complete difference in being able to have over 5000 1105 00:53:41,360 --> 00:53:43,720 bottles of a special release that you know will sell very 1106 00:53:43,720 --> 00:53:50,400 well versus having, you know, is there a bottle 44477 on this and 1107 00:53:50,400 --> 00:53:52,200 cast numbers as well. So first of all, what is it 1108 00:53:52,200 --> 00:53:53,080 we're drinking right now? You're. 1109 00:53:53,480 --> 00:53:55,720 Drinking a coin leash? Start and set it. 1110 00:53:56,760 --> 00:54:00,680 You got 9 year olds. Coin leash X olaroso. 1111 00:54:01,000 --> 00:54:04,200 Refill. Yeah, refill Olaroso. 54.5% as 1112 00:54:04,200 --> 00:54:05,160 well, so a little bit punching there. 1113 00:54:05,440 --> 00:54:10,280 So yeah, the first two drams were deleted down to kind of 1114 00:54:10,280 --> 00:54:13,600 desired strength where it's the last three flash four that 1115 00:54:13,600 --> 00:54:14,880 you're going to have are all cast trends. 1116 00:54:14,880 --> 00:54:18,320 So Adelphi's terms of these releases are always cast through 1117 00:54:18,360 --> 00:54:22,360 as well. They're they're WL fish, so are 1118 00:54:22,360 --> 00:54:25,960 an American if you talk about the core and we can kind of roll 1119 00:54:25,960 --> 00:54:28,040 them out and keep them a consistent on the shelves. 1120 00:54:28,360 --> 00:54:29,760 That's kind of my job to keep it on the shelf. 1121 00:54:29,760 --> 00:54:33,680 He'd be consistent like in a new releases, limited editions, 1122 00:54:33,680 --> 00:54:37,240 mezcals, whatever, they're in an allocation basis, but they're 1123 00:54:37,240 --> 00:54:40,360 slightly larger. So let's say like 6 to 8000. 1124 00:54:41,120 --> 00:54:45,800 When it comes to Delphi that is, that's a passion project because 1125 00:54:45,800 --> 00:54:48,120 I don't think people like us for the allocations that go out. 1126 00:54:49,240 --> 00:54:51,840 It's fair to say it's no exaggeration. 1127 00:54:51,840 --> 00:54:55,800 Say that a shop that you think might get 3-4 cases might be 1128 00:54:55,800 --> 00:54:58,840 lucky to get 3-4 balls. We're tight these releases in 1129 00:54:58,840 --> 00:55:03,400 the most part and with this being the exception and go 1130 00:55:03,400 --> 00:55:07,920 international. So the UK we get a little pot 1131 00:55:07,920 --> 00:55:11,360 which then I distribute and then the guys will distribute and 1132 00:55:11,520 --> 00:55:14,200 amongst those kind of Fair, we can swap the one you're trying 1133 00:55:14,200 --> 00:55:20,880 isn't was an expert only from last year things last year and 1134 00:55:20,960 --> 00:55:22,960 we think it was Germany. Don't quote us on that. 1135 00:55:23,040 --> 00:55:25,040 The guys are in Germany right now and couldn't really reply to 1136 00:55:25,040 --> 00:55:29,440 me and they think it was Germany very fame. 1137 00:55:29,720 --> 00:55:31,640 Maybe it's just. Basically what you're saying is 1138 00:55:31,640 --> 00:55:33,640 that if anyone likes this, it's going to be difficult to get 1139 00:55:33,640 --> 00:55:37,320 their hands on a bottle because they might start in Germany. 1140 00:55:39,840 --> 00:55:47,240 So Klein leash, 9 years old, single cask, one of only 477 1141 00:55:47,240 --> 00:55:50,040 bottles. There's still 2015 bottled in 1142 00:55:50,040 --> 00:55:52,080 2025. So I can look. 1143 00:55:52,080 --> 00:55:53,720 I'm looking at Jake. I was looking. 1144 00:55:53,760 --> 00:55:56,440 At Jake, I was looking at Jake and Jake was looking at me and 1145 00:55:56,440 --> 00:55:59,000 he was he was giving me approval, approving look. 1146 00:55:59,440 --> 00:56:01,720 Starting approval. This is this is this is nice. 1147 00:56:01,720 --> 00:56:03,640 This is very, very nice. If you're an independent 1148 00:56:03,640 --> 00:56:07,800 bottler, you're always going to have that comparison against the 1149 00:56:07,800 --> 00:56:11,040 core range because we know a lot of people will know client Leash 1150 00:56:11,040 --> 00:56:12,800 14, for example, very, very well. 1151 00:56:13,040 --> 00:56:17,000 So there's, there's maybe a bit more pressure as an independent 1152 00:56:17,000 --> 00:56:20,080 bottler where it's a case of, right, we're going to have to do 1153 00:56:20,080 --> 00:56:22,800 offer something different here. Because at the end of the day, 1154 00:56:22,800 --> 00:56:25,560 if we just release a client release 14, then what we really 1155 00:56:25,560 --> 00:56:27,720 do, you know what I mean? So there's an element where it's 1156 00:56:27,720 --> 00:56:29,440 like, no, we're going to have to do something different. 1157 00:56:29,440 --> 00:56:31,000 We want to do something different. 1158 00:56:31,120 --> 00:56:33,400 It's not a trust factor when it comes to an independent bottler. 1159 00:56:33,640 --> 00:56:35,600 And I suppose it comes to every whiskey. 1160 00:56:35,720 --> 00:56:38,240 If you're, if you're making a commitment to purchase a bottle 1161 00:56:38,960 --> 00:56:41,600 and particularly that the independent bottler side of it 1162 00:56:41,600 --> 00:56:46,040 is because it was Mark Thompson talked about it on on the 1163 00:56:46,040 --> 00:56:50,080 podcast, saying it's when guys have skin in the game, when it's 1164 00:56:50,080 --> 00:56:52,720 like if you're an independent bottler and you know that I need 1165 00:56:52,720 --> 00:56:55,720 to sell this cask because sell. And that's what Alex talked 1166 00:56:55,720 --> 00:56:59,280 about is the fact that Adelphi still is very lean on on on the 1167 00:56:59,280 --> 00:57:02,680 on the independent bottlers. See, there are independent 1168 00:57:02,680 --> 00:57:05,240 bottlers, people that we've had on the podcast that have 1169 00:57:05,240 --> 00:57:08,040 warehouses full of stock and that can go. 1170 00:57:08,040 --> 00:57:11,480 It'll be far more releases than. It and they can say that, you 1171 00:57:11,480 --> 00:57:14,680 know, they've got more stock than they need for every out 1172 00:57:14,720 --> 00:57:17,400 they they've seen that we can put if we wanted to do an out 1173 00:57:17,400 --> 00:57:20,760 turn of 15 bottles this quarter, we could do 15 bottles, but we 1174 00:57:20,760 --> 00:57:22,600 know that would be silly to do commercially. 1175 00:57:22,600 --> 00:57:24,560 But that's that's what the kind of stock they've got. 1176 00:57:24,720 --> 00:57:27,440 Whereas what it seems with Adelphi, which makes it even 1177 00:57:27,440 --> 00:57:31,480 more kind of you need to get your hands on a bottle because 1178 00:57:31,480 --> 00:57:33,760 it's basically a case of when we've got good cast and we put 1179 00:57:33,760 --> 00:57:35,720 them in the glass, they're going to go out the door. 1180 00:57:35,760 --> 00:57:37,600 Once they're at the door, they're going to be snapped up. 1181 00:57:37,600 --> 00:57:39,760 And if you don't get one, there's not, there's not going 1182 00:57:39,760 --> 00:57:41,200 to be much of A life. I do wonder if people think 1183 00:57:41,200 --> 00:57:42,600 we're more strategic than we are. 1184 00:57:42,960 --> 00:57:47,120 I mean, like Brett Fish, we hardly have any. 1185 00:57:47,120 --> 00:57:49,840 Like it's like a like a ploy. I wish it. 1186 00:57:50,000 --> 00:57:53,600 Was, I think it's just that the Delphi point of view we're super 1187 00:57:53,600 --> 00:57:58,120 picky, yeah, really picky and we're not And the we're not 1188 00:57:58,120 --> 00:58:02,080 buying bulk spirit, aging it and then we're stuck with that 1189 00:58:02,080 --> 00:58:03,840 spirit. We're hand selecting 1190 00:58:04,200 --> 00:58:07,840 predominantly well aged casks for the purpose of bottling them 1191 00:58:08,240 --> 00:58:10,800 as soon as possible. So we're really picking stuff 1192 00:58:10,800 --> 00:58:13,600 and buying stuff that we think is of a certain quality. 1193 00:58:13,960 --> 00:58:18,080 So, you know, people are or do tend to be quite comfortable. 1194 00:58:18,080 --> 00:58:22,880 If it's Adelphi bottling, then it's probably going to be pretty 1195 00:58:22,880 --> 00:58:24,680 good. It might not be to your tastes, 1196 00:58:25,440 --> 00:58:27,520 but but you can see why we picked up. 1197 00:58:27,720 --> 00:58:30,440 Yeah, absolutely. Well, that's an absolute cracker 1198 00:58:30,440 --> 00:58:32,600 by the end, I'd say. And if you're getting the Jake 1199 00:58:32,600 --> 00:58:36,000 Adkook nod of approval, then you're doing well. 1200 00:58:36,120 --> 00:58:38,680 What about the last two drums in what we're saying with the Paul 1201 00:58:38,680 --> 00:58:41,120 and wire what we say in favourites part show of hands 1202 00:58:41,120 --> 00:58:43,800 for that one verse or I mean, it's up against the it's up 1203 00:58:43,800 --> 00:58:47,400 against the Klein leash 9 there. So you guys, Paul, Paul and 1204 00:58:47,400 --> 00:58:49,520 Wire, Paul and Wire hands. OK, good split, good split. 1205 00:58:49,520 --> 00:58:50,720 And then and then the Klein leash. 1206 00:58:51,480 --> 00:58:54,360 I've heard, still don't know what I mean, but there we go. 1207 00:58:54,360 --> 00:58:57,320 Well, we're going to take a quick break, get the next drum 1208 00:58:57,880 --> 00:59:00,000 port and then see where it takes us. 1209 00:59:00,000 --> 00:59:07,920 OK, guys, cheers, right? We've got drums in front of us. 1210 00:59:07,920 --> 00:59:09,920 Everyone, you know what to do. Clap us in. 1211 00:59:11,040 --> 00:59:17,480 Welcome back to the Risky Story. That was great. 1212 00:59:17,560 --> 00:59:20,720 Yeah, it's Friday night. We're all four drums deep. 1213 00:59:22,640 --> 00:59:28,960 Absolutely tell brilliant. Like now that kind leash is 1214 00:59:29,840 --> 00:59:32,320 fantastic. I've I've still got the taste of 1215 00:59:32,320 --> 00:59:34,840 it going on in my mouth. It's tropical fruit, everything 1216 00:59:34,840 --> 00:59:35,960 like that. And I think when you go around 1217 00:59:35,960 --> 00:59:38,040 the room, that was I was a special drum. 1218 00:59:38,160 --> 00:59:39,560 Buttery, buttery. Buttery. 1219 00:59:39,560 --> 00:59:41,080 Yeah, very, very nice there. I think it. 1220 00:59:41,200 --> 00:59:42,840 Was the last one I got from the cupboard as well. 1221 00:59:43,120 --> 00:59:46,000 I literally got this morning from our like bits and bobs 1222 00:59:46,080 --> 00:59:47,120 covered. Yeah, I don't. 1223 00:59:47,320 --> 00:59:49,360 There's no more of it. So well, that's, that's, that's 1224 00:59:49,360 --> 00:59:52,840 the sad reality of it. But and it comes back to things 1225 00:59:52,840 --> 00:59:56,280 like we, we've talked about age on bottles and whether it 1226 00:59:56,280 --> 00:59:57,560 matters. And we talked a bit with Arden 1227 00:59:57,560 --> 00:59:59,600 American. And you know, it's great if 1228 00:59:59,600 --> 01:00:02,920 you're a distillery and a brand to have a core range age 1229 01:00:02,920 --> 01:00:07,520 statement because we we're, we, there are the whiskey consumer 1230 01:00:07,520 --> 01:00:10,320 that you have to push towards. And what we do know is that the 1231 01:00:10,320 --> 01:00:13,320 general whiskey consumer we are all being. 1232 01:00:14,000 --> 01:00:17,640 Geared up and trained through whatever it was that age is what 1233 01:00:17,640 --> 01:00:20,200 matters when you when you start your whiskey journey. 1234 01:00:20,200 --> 01:00:25,000 So then you start going, why have a 12 when you get a better 1235 01:00:25,000 --> 01:00:28,040 age, whiskey cost more money and because it costs more money, 1236 01:00:28,040 --> 01:00:30,480 it's premiumized because it's premiumized, you automatically 1237 01:00:30,480 --> 01:00:32,600 think, well, that means it's best and things like that. 1238 01:00:32,960 --> 01:00:35,160 But that's what's really cool about independent bottlers when 1239 01:00:35,160 --> 01:00:37,160 you can go down. And one of the ones I've used, 1240 01:00:37,160 --> 01:00:39,480 an example of it was when we had the guys from the Tampa Bay 1241 01:00:39,480 --> 01:00:43,320 Whiskey Club on and I did a tasting for them. 1242 01:00:43,440 --> 01:00:47,200 And on the tasting, the last DRAM was Diggers bottling with 1243 01:00:47,200 --> 01:00:50,800 Woodrow's of Edinburgh of Highland Park 7, a crack and 1244 01:00:50,800 --> 01:00:53,600 crack and whiskey. But one of the guys on the taste 1245 01:00:53,600 --> 01:00:57,080 thing was like, why would I drink a 7 year old whiskey? 1246 01:00:57,760 --> 01:01:02,280 And I was like, well mate, it's, it's #1 it's a single cask. 1247 01:01:02,440 --> 01:01:04,400 It's bottled exclusively for these guys. 1248 01:01:04,400 --> 01:01:07,000 It's very rare, very unique. And then he showed me a picture, 1249 01:01:07,000 --> 01:01:08,440 went on to show me his whiskey collection. 1250 01:01:08,440 --> 01:01:13,360 Now, his whiskey collection in his house over in Florida was 1251 01:01:13,360 --> 01:01:16,080 like a shop, right? And then he showed me the 1252 01:01:16,080 --> 01:01:19,160 Highland Park shelf that he had. And it went from everything from 1253 01:01:19,160 --> 01:01:21,800 12 all the way up through all the special releases up to 1254 01:01:21,800 --> 01:01:22,840 Highland Park. And it's 30. 1255 01:01:22,840 --> 01:01:24,880 So that's great. But you've got nothing on that 1256 01:01:24,880 --> 01:01:29,120 shelf that you can say that you've tried Highland Park under 1257 01:01:29,120 --> 01:01:31,440 12 years old and this is an opportunity. 1258 01:01:31,680 --> 01:01:34,560 And Angus mentioned the Klein Leash 14 and we've seen very 1259 01:01:34,560 --> 01:01:36,960 well aged Klein leashes have actually to get an opportunity 1260 01:01:36,960 --> 01:01:38,560 to try a whiskey like Klein Leash. 1261 01:01:38,600 --> 01:01:41,480 At that age. And that cash, that cash friend, 1262 01:01:41,480 --> 01:01:43,560 single cask and get that flavour from there. 1263 01:01:43,560 --> 01:01:45,600 Absolutely fantastic. And I guess one of the other 1264 01:01:45,600 --> 01:01:48,160 things we're also when we're talking about perceptions and 1265 01:01:48,440 --> 01:01:51,880 we're talking about age and that's some barometer farm, is 1266 01:01:51,880 --> 01:01:52,800 it good? Is it not good? 1267 01:01:52,800 --> 01:01:55,000 One of the other things, particularly in this country 1268 01:01:55,040 --> 01:01:58,360 where we are right now, people say Scotch whiskey if it's if 1269 01:01:58,400 --> 01:02:00,680 it's not Scotch whiskey, not interested. 1270 01:02:00,680 --> 01:02:04,800 So that maybe leads us quite nicely into what you've got next 1271 01:02:04,800 --> 01:02:08,720 in the lineup. Yeah, yeah. 1272 01:02:08,720 --> 01:02:10,640 You're not drinking Scottish whiskey, you're drinking 1273 01:02:10,640 --> 01:02:11,880 American. This is Westland. 1274 01:02:12,760 --> 01:02:15,640 This is what sorry. Westland from Seattle. 1275 01:02:15,880 --> 01:02:18,960 Wow. OK, Single malt American 1276 01:02:18,960 --> 01:02:20,200 whiskey. Yes. 1277 01:02:20,240 --> 01:02:25,000 So this is. 8 year old. Thank you. 8 years old full 1278 01:02:25,000 --> 01:02:29,120 maturation in PX. So this is there's a reason why 1279 01:02:29,120 --> 01:02:31,720 this comes later in the in the tasting. 1280 01:02:31,720 --> 01:02:35,840 So it's a big sticky, kind of. Yeah, the colour, the colour is. 1281 01:02:36,000 --> 01:02:38,840 I mean, somebody said when I was pouring it, here comes the 1282 01:02:38,840 --> 01:02:43,040 Coca-Cola because the colour, I mean, it's dark. 1283 01:02:43,480 --> 01:02:47,080 That's good. And, and I, I, I was boring. 1284 01:02:47,080 --> 01:02:49,880 So unfortunately not everything made it into the glass. 1285 01:02:50,280 --> 01:02:53,560 And I get sorry, sorry, apologies. 1286 01:02:54,000 --> 01:02:56,640 But I I came back and I took one whip of my hands and I just was 1287 01:02:56,640 --> 01:02:58,640 like, my hands just smell of raisins. 1288 01:02:58,920 --> 01:03:03,320 Yeah, 50.9%, so a little bit lower, but and a nice drinking 1289 01:03:03,320 --> 01:03:05,080 strength for calf strength whiskey, yeah. 1290 01:03:06,160 --> 01:03:08,720 But yeah, that is that's different. 1291 01:03:09,040 --> 01:03:13,480 It's a it's a dessert strand, that's for sure. 1292 01:03:13,960 --> 01:03:16,240 It would go well on a dessert. It would, yeah. 1293 01:03:16,480 --> 01:03:19,000 Yes. Now obviously not being Scots 1294 01:03:19,000 --> 01:03:21,120 whiskey, you said something about the wood that this has 1295 01:03:21,120 --> 01:03:24,840 matured in Callum, didn't you? Yeah. 1296 01:03:24,840 --> 01:03:27,520 So, so this distillery, does any, does everyone know 1297 01:03:27,520 --> 01:03:31,160 Westlands, right. They're quite when it comes to 1298 01:03:31,160 --> 01:03:33,280 American whiskey. They're kind of forefront of the 1299 01:03:33,280 --> 01:03:37,640 single malt movement in America. So they're owned by Remy Kontro. 1300 01:03:37,760 --> 01:03:42,960 So the same guys that own Eliza Bracladi and they're deep diving 1301 01:03:42,960 --> 01:03:45,160 into the ingredients, as you would imagine. 1302 01:03:45,200 --> 01:03:48,640 So not only the barley that they grow on their own farms in 1303 01:03:48,640 --> 01:03:51,240 Seattle, but also the wood that they're using. 1304 01:03:51,240 --> 01:03:54,400 There's a local variety of oak. Do you remember the name of? 1305 01:03:54,840 --> 01:03:56,200 That Gary. Gary, Gary. 1306 01:03:57,240 --> 01:03:59,720 Gary. Gary. 1307 01:03:59,720 --> 01:04:01,120 Gary. Gary Oak. 1308 01:04:01,640 --> 01:04:02,760 You still have 3 doors, don't you? 1309 01:04:05,640 --> 01:04:08,200 So they do a lot of these cool things and if you want to geek 1310 01:04:08,240 --> 01:04:10,280 out on whiskey, you should really look into them. 1311 01:04:11,520 --> 01:04:14,120 It's not necessarily the most typical whiskey that you would 1312 01:04:14,120 --> 01:04:21,200 expect from Adelphi because this whiskey is cask dominant. 1313 01:04:21,560 --> 01:04:25,920 But what Corey said earlier, it's like either Adelphi is 1314 01:04:25,920 --> 01:04:29,720 going to be, you know, more geared towards distillery 1315 01:04:29,720 --> 01:04:33,200 character, good quality spirit and letting the cask, you know, 1316 01:04:33,600 --> 01:04:36,600 add something. In this case, it's just a really 1317 01:04:36,920 --> 01:04:39,960 interesting. And and maybe being very, I mean 1318 01:04:40,080 --> 01:04:42,960 you might not know is it, is this American oak even though 1319 01:04:42,960 --> 01:04:45,360 it's Sherry or do you know if it's European oak or that's? 1320 01:04:45,440 --> 01:04:47,800 A good question, a good question, good question. 1321 01:04:47,800 --> 01:04:50,000 I'm not sure I did see the battle though, because the 1322 01:04:50,000 --> 01:04:53,240 battle came up to the distillery and to be filled with Arden 1323 01:04:53,240 --> 01:04:58,080 Merkin and I've never seen a Sherry butt as big in my life so 1324 01:04:58,280 --> 01:05:01,960 I don't know. To my to my mind it looked like 1325 01:05:02,920 --> 01:05:05,280 more like a Gorda than than a box. 1326 01:05:05,480 --> 01:05:12,080 But this massive cask, beautiful looking cask that weighed a ton. 1327 01:05:12,080 --> 01:05:15,840 Even the warehouse team were looking at it thinking, geezo, 1328 01:05:15,840 --> 01:05:17,920 how are we going to store that because it's bigger than 1329 01:05:17,920 --> 01:05:21,560 anything else. I, I, I must admit I'm, I was 1330 01:05:21,560 --> 01:05:25,160 expecting a full on Sherry bomb out of that drama. 1331 01:05:25,160 --> 01:05:30,120 Cheeks in and maybe a bit of tannic, you know, just that tree 1332 01:05:30,120 --> 01:05:32,720 kind of and you don't get that there's a smoothness to that 1333 01:05:32,720 --> 01:05:33,880 There's a really sort of roundness. 1334 01:05:34,200 --> 01:05:35,760 Sweet, really sweet. I just. 1335 01:05:36,080 --> 01:05:39,280 As soon as you, as soon as the raising things into my head, I 1336 01:05:39,280 --> 01:05:41,840 can't get it out of it. I get it on the palate as well. 1337 01:05:42,600 --> 01:05:43,800 Grape juice. Grape juice. 1338 01:05:43,800 --> 01:05:46,360 Yeah. Really, really, really fruity. 1339 01:05:46,760 --> 01:05:50,160 And has anyone, how many people have tried American single malt 1340 01:05:50,160 --> 01:05:53,120 before in the room this? One changes every time. 1341 01:05:53,160 --> 01:05:56,120 The glass rummy today and it was nutty the last time I tried, 1342 01:05:56,200 --> 01:05:58,280 Right, Right. We're saying that earlier that 1343 01:05:58,320 --> 01:06:04,040 we both had Westland, OK, nothing this bottle and is 1344 01:06:04,040 --> 01:06:05,160 really kind of progressing for us. 1345 01:06:05,160 --> 01:06:10,160 I think the first time we had it maybe wasn't our favorite one, 1346 01:06:10,160 --> 01:06:12,760 but actually really, it kind of really matures into it now. 1347 01:06:12,760 --> 01:06:14,920 I think it's. Really interesting this I. 1348 01:06:14,920 --> 01:06:17,240 Think we have maybe had a Westland on the pod I think Ross 1349 01:06:17,240 --> 01:06:19,080 came back with. I can't remember I. 1350 01:06:19,080 --> 01:06:22,000 Lost came back on American single malt from kind of Seattle 1351 01:06:22,000 --> 01:06:24,640 area and I remember it tasting very kind of herbally. 1352 01:06:25,360 --> 01:06:28,280 So again, completely different. Yeah, yeah. 1353 01:06:28,280 --> 01:06:32,080 Such a big cask though it's it's got a lot to compete with which 1354 01:06:32,080 --> 01:06:33,480 is interesting. Right. 1355 01:06:33,480 --> 01:06:38,640 So you mentioned that that cask has now since come up to the to 1356 01:06:38,640 --> 01:06:41,480 the distillery and you're using that for Arden American. 1357 01:06:41,480 --> 01:06:43,640 So when you're working with Adelphi and having that 1358 01:06:43,640 --> 01:06:48,080 opportunity, because first of all, Arden Market, you don't 1359 01:06:48,080 --> 01:06:52,280 store enough, You store casks up at Arden American, Yeah, but the 1360 01:06:52,280 --> 01:06:54,320 majority of this stuff comes down to you're sighting them 1361 01:06:54,320 --> 01:06:55,920 firmly and it's bottled there. Is that correct? 1362 01:06:56,280 --> 01:06:57,560 It's all bottled. It's all bottled there. 1363 01:06:57,560 --> 01:06:59,920 Unless it's a handful that's. In the but what's the story, 1364 01:06:59,960 --> 01:07:01,680 what's the what's the storage situation? 1365 01:07:01,680 --> 01:07:04,840 Is it all the casks or majority of casks come down or do you 1366 01:07:04,840 --> 01:07:07,000 store a majority of casks on site up in North American? 1367 01:07:07,160 --> 01:07:11,200 Yeah, some pretty 99.9% of our casks spend their whole 1368 01:07:11,200 --> 01:07:15,360 maturation at the distillery right Sex warehouses when it 1369 01:07:15,360 --> 01:07:17,400 comes to bottling. They're then taken down to Fife. 1370 01:07:17,400 --> 01:07:20,240 They'll not spend more than a month or two in Fife before 1371 01:07:20,360 --> 01:07:22,720 being bottled. Fife is predominantly filled 1372 01:07:22,720 --> 01:07:26,000 with casts are going to be bottled as the Delphies. 1373 01:07:26,480 --> 01:07:28,280 Right. And then so when it comes to 1374 01:07:28,280 --> 01:07:31,680 those casts then, because in our last in the bottler spotlight or 1375 01:07:31,800 --> 01:07:36,480 in the bottler blinder distiller, it was Morrison's old 1376 01:07:36,480 --> 01:07:41,120 Perth Carmore Aberrargie. And what they were saying is 1377 01:07:41,120 --> 01:07:44,720 like having that, having an independent bottler and the 1378 01:07:44,720 --> 01:07:49,400 distillery now is, you know, if you're we had a talk, I like a 1379 01:07:49,400 --> 01:07:52,160 link with talk I release from car more. 1380 01:07:52,920 --> 01:07:54,880 But then they were sort of saying, well, this is all done 1381 01:07:54,920 --> 01:07:57,720 in the same area. So you know what we're what do 1382 01:07:57,720 --> 01:08:00,280 we do with that cask once we've emptied it like that, like 1383 01:08:00,280 --> 01:08:03,600 liquid out of that talk I cask. You know, we could use that for 1384 01:08:03,600 --> 01:08:06,520 Aberraggie or, or we could use it for another finishing for 1385 01:08:06,520 --> 01:08:08,760 another release. Is that what you've said that 1386 01:08:08,760 --> 01:08:10,880 that the cast from this has come up to Arden American? 1387 01:08:11,040 --> 01:08:13,400 So now what we know is there's Arden American spirits sitting 1388 01:08:13,400 --> 01:08:14,320 in the cask. Yep. 1389 01:08:14,600 --> 01:08:18,080 That's how done warehouse sets. Got a question in the back 1390 01:08:18,080 --> 01:08:21,479 there. You'd like that. 1391 01:08:21,479 --> 01:08:22,640 We've got a question in the back there. 1392 01:08:23,520 --> 01:08:25,399 Is there a chance there that you. 1393 01:08:25,800 --> 01:08:27,520 Could taste a cast that Arden. American. 1394 01:08:28,040 --> 01:08:30,680 I think that's great. And then by the time it's been 1395 01:08:30,680 --> 01:08:34,560 put in the back of a wagon ribbon across to the wee ferry, 1396 01:08:34,800 --> 01:08:38,600 not across the ferry, the ribbon all the way down to them fairly. 1397 01:08:38,880 --> 01:08:42,520 But the Shukel in the boot in that cast makes it slightly 1398 01:08:42,520 --> 01:08:43,880 different by the time you get into. 1399 01:08:44,680 --> 01:08:49,680 The bit no, don't be sorry. I don't know, I guess. 1400 01:08:50,160 --> 01:08:51,600 I guess it could be. I mean and I. 1401 01:08:51,600 --> 01:08:54,319 Guess part of the question is does spending time in Fife ruin 1402 01:08:54,319 --> 01:08:59,800 the whiskey? Because when you had a sentence 1403 01:08:59,800 --> 01:09:02,359 there where you said Fife was predominantly filled with and 1404 01:09:02,359 --> 01:09:04,439 I'm really worried where that sentence was going. 1405 01:09:07,479 --> 01:09:11,120 No, I don't know. The moral to the story is come 1406 01:09:11,120 --> 01:09:13,040 to the distillery and buy a handful. 1407 01:09:15,840 --> 01:09:18,160 That's the only way you can buy Arden American that's never 1408 01:09:18,160 --> 01:09:21,880 touched five, you see. But the coming to the distillery 1409 01:09:21,880 --> 01:09:24,920 we're going back to you guys are part of the festival up there. 1410 01:09:25,000 --> 01:09:27,640 There's a W What is it? A West Coast festival? 1411 01:09:27,640 --> 01:09:31,080 It's West Highland Festival. First ever. 1412 01:09:31,560 --> 01:09:32,880 First, everyone. When is that then? 1413 01:09:34,319 --> 01:09:37,600 Middle of June. 19th, 19th, 19th, 19th. 1414 01:09:37,840 --> 01:09:39,680 So you get to the 19th. So wait, what? 1415 01:09:39,680 --> 01:09:42,640 Who's all involved in the West Highland Whiskey Festival? 1416 01:09:42,640 --> 01:09:46,720 Is there? So we go starting with nickname. 1417 01:09:47,080 --> 01:09:48,960 Am I correct? Yes, and nickname, which is 1418 01:09:49,200 --> 01:09:52,080 totally, as crow flies, quite close to us over the. 1419 01:09:52,520 --> 01:09:54,680 Other side of that hill. What's can I say that hill? 1420 01:09:54,760 --> 01:09:55,840 Right. Have you had to drive it? 1421 01:09:55,840 --> 01:09:58,960 How far is it? 2 hours? 1422 01:09:58,960 --> 01:10:01,080 2 hours to your. Neighbors 2 hours away just out 1423 01:10:01,080 --> 01:10:04,160 of the hill. It looks really close. 1424 01:10:04,400 --> 01:10:05,600 He's got a boat. He's fine. 1425 01:10:07,320 --> 01:10:09,000 I'm not. I'm not kidding about that 1426 01:10:09,000 --> 01:10:12,400 either. And then you come to Arne Merck 1427 01:10:12,400 --> 01:10:16,080 the next day where we're doing a couple of fun events, got live 1428 01:10:16,080 --> 01:10:18,000 music, got a local brewery involved. 1429 01:10:19,000 --> 01:10:20,880 Some of you guys might know this if you've been to the disorder. 1430 01:10:20,880 --> 01:10:22,400 But some of these guys are signed up already. 1431 01:10:23,080 --> 01:10:24,960 Who's Robert? You sign up. 1432 01:10:24,960 --> 01:10:28,280 Are you It's? Difficult. 1433 01:10:28,280 --> 01:10:30,560 Oh, that wasn't difficult to get there. 1434 01:10:30,560 --> 01:10:33,920 There's a bus. Not for the not for the 1435 01:10:34,320 --> 01:10:37,320 vecherous thing. Jenny assure me you will figure 1436 01:10:37,320 --> 01:10:39,560 something out. There's also 10 by 10. 1437 01:10:39,560 --> 01:10:45,880 How's your? Boat it sleeps, 5I heard. 1438 01:10:48,120 --> 01:10:50,240 So is there people in the room here booked up for the for the, 1439 01:10:50,240 --> 01:10:51,800 for the going up, not neck of the woods, are you? 1440 01:10:51,880 --> 01:10:53,200 Yeah, yeah, yeah. OK. 1441 01:10:54,160 --> 01:10:56,160 So, yeah, some of you guys might know this, but we've actually 1442 01:10:56,160 --> 01:10:59,080 got a kiln and we've got a malt for Aard Merkin. 1443 01:10:59,120 --> 01:11:02,440 It is not in use as yet, no. So that's what we're kind of 1444 01:11:03,040 --> 01:11:06,080 hosting a few of the events, events on kind of a range of 1445 01:11:06,080 --> 01:11:09,280 events. Next day you then hop on the 1446 01:11:09,280 --> 01:11:12,240 ferry, go over to Tobumori. Yeah. 1447 01:11:12,800 --> 01:11:15,280 And then the next day is open. So you're doing a recircular 1448 01:11:15,280 --> 01:11:17,320 route? So for for distilleries and all 1449 01:11:17,320 --> 01:11:19,880 nickneen yourselves tobermory and open, yeah. 1450 01:11:20,280 --> 01:11:22,960 So, yeah. And is that 1 ticket, 1 ticket 1451 01:11:22,960 --> 01:11:24,560 job or do you, can you pick and choose? 1452 01:11:24,560 --> 01:11:26,000 You can say, right, I've just got up for Ardenmark. 1453 01:11:26,000 --> 01:11:28,960 Is it like that phase situation where there's Arden Mercken day, 1454 01:11:28,960 --> 01:11:30,920 there's Tobermory day, nickname day? 1455 01:11:31,960 --> 01:11:34,680 We're each taking a day, we're each doing slightly different 1456 01:11:34,680 --> 01:11:37,280 things in terms of ticketed events. 1457 01:11:38,520 --> 01:11:44,520 We're we're selling tickets to the event that it's free, just 1458 01:11:44,520 --> 01:11:48,240 so we get engaging numbers because if anyone's been to the 1459 01:11:48,240 --> 01:11:51,320 distillery, you got an understanding of location. 1460 01:11:52,480 --> 01:11:56,840 If we can get 100 people to that distillery for an open day, we'd 1461 01:11:56,840 --> 01:11:58,880 be like site, I think I'd be, yeah. 1462 01:11:59,000 --> 01:12:02,400 Because, for example, Oban is far more accessible than 1463 01:12:02,400 --> 01:12:03,520 yourselves. I mean you you'll have. 1464 01:12:03,720 --> 01:12:05,360 Hawkins. Yeah, you're getting trained. 1465 01:12:05,360 --> 01:12:08,080 So I mean, I mean, are they selling tickets for, for, you 1466 01:12:08,080 --> 01:12:10,000 know? I'm not actually sure what Oban 1467 01:12:10,000 --> 01:12:12,840 are doing, but we're just we're actually site the opener 1468 01:12:12,840 --> 01:12:14,240 involved as. Well, yeah. 1469 01:12:14,240 --> 01:12:16,440 Well, I'd say, because I mean obviously in Diageo Distillery, 1470 01:12:16,440 --> 01:12:19,320 so having a big company like that involved in the festival, 1471 01:12:19,320 --> 01:12:21,320 that must be again. The same as Tobermory like in 1472 01:12:21,320 --> 01:12:22,200 terms and. Tobermory as. 1473 01:12:22,200 --> 01:12:25,960 Well, in terms of their reach, they're like scratching our 1474 01:12:25,960 --> 01:12:27,600 backs in a way. And when it comes to that? 1475 01:12:27,920 --> 01:12:29,880 That's great. I mean, and that is what it's 1476 01:12:29,880 --> 01:12:32,560 doing is it's back to what we're talked, talked about with Alex 1477 01:12:33,000 --> 01:12:35,960 about bringing people to the area and given the area. 1478 01:12:36,960 --> 01:12:40,120 I had no idea that place like that existed, you know, until 1479 01:12:40,720 --> 01:12:42,840 you heard about Arden American. There's a distillery. 1480 01:12:42,960 --> 01:12:45,880 Where is it? No idea what a peninsula, 1481 01:12:46,000 --> 01:12:49,840 western peninsula is in Scotland or anything like that, but being 1482 01:12:49,840 --> 01:12:53,320 able to go right, Well, I know where mullahs and I know where 1483 01:12:53,320 --> 01:12:56,600 open is and I can. And nicknames in that sort of 1484 01:12:56,600 --> 01:13:00,480 same demographic as Arden Mark. And as such, yeah, getting an 1485 01:13:00,480 --> 01:13:02,920 opportunity to be on that route makes a huge difference. 1486 01:13:02,920 --> 01:13:05,960 And having that festival and it's year 1, so hopefully, you 1487 01:13:05,960 --> 01:13:07,320 know, it'll grow and grow and grow. 1488 01:13:07,320 --> 01:13:08,680 And that's, that's the big part of it. 1489 01:13:08,680 --> 01:13:10,720 So that's really, really exciting. 100% So we're going to 1490 01:13:10,720 --> 01:13:15,200 have live music, we're going to have local beer, food and just, 1491 01:13:15,520 --> 01:13:17,200 I think Connell said it good crack. 1492 01:13:17,400 --> 01:13:21,160 And everyone back to everyone back to callums, but after. 1493 01:13:24,440 --> 01:13:26,040 Let's not tell anyone or address. 1494 01:13:26,040 --> 01:13:30,280 They'll never find it. Right, Well, one of the things 1495 01:13:30,280 --> 01:13:36,240 was you actually, I think it was one of you guys said that was a 1496 01:13:36,240 --> 01:13:40,680 really, really good idea when I, when we talked about this is 1497 01:13:40,680 --> 01:13:43,480 there's a mystery DRAM on the table, ladies and gentlemen. 1498 01:13:46,360 --> 01:13:51,040 And I played it out pretty well to make it sound like it was 1499 01:13:51,040 --> 01:13:54,320 pretty planned. But basically once we'd left the 1500 01:13:54,320 --> 01:13:59,160 shop at the market and went back into the warehouse and I 1501 01:13:59,160 --> 01:14:02,280 thought, right, we've just dropped a fair bit of cash in 1502 01:14:02,280 --> 01:14:05,320 your place. I've never got Cornell where I 1503 01:14:05,320 --> 01:14:07,200 want them. And I said, listen, Cornell, 1504 01:14:07,200 --> 01:14:11,080 what do you reckon that we could draw a cash sample from the 1505 01:14:11,080 --> 01:14:15,720 warehouse today that we could put in the line up for the 1506 01:14:15,720 --> 01:14:17,920 people that are coming along? So the next drama that you've 1507 01:14:17,920 --> 01:14:21,600 got this unmarked bottle which has been hiding behind the plant 1508 01:14:21,600 --> 01:14:25,840 here is an unmarked, an unnamed bottle. 1509 01:14:25,840 --> 01:14:30,760 It's a cast sample that was selected and drawn by Chuck 1510 01:14:31,320 --> 01:14:35,800 Curtis, Angus and myself after a very long afternoon. 1511 01:14:36,000 --> 01:14:38,400 Well, what I should say is actually, so I don't know how 1512 01:14:38,400 --> 01:14:41,240 good this is because I can remember, I remember, I remember 1513 01:14:41,240 --> 01:14:43,760 at the time going this is this is good. 1514 01:14:43,840 --> 01:14:47,880 Yeah, so, So what we did now how, how, how old is that cask? 1515 01:14:47,880 --> 01:14:49,160 Graham? Have you got the detail there? 1516 01:14:49,160 --> 01:14:54,400 2015, two, 1015, it's peted. It's fully bourbon cask with a 1517 01:14:54,400 --> 01:14:56,560 fire fill refill. Does a first fill of the. 1518 01:14:56,600 --> 01:14:59,800 Leaf first fill, first fill. So I think the first cask we 1519 01:14:59,800 --> 01:15:04,120 tried in the warehouse, it was a, I think it was a refill 1520 01:15:04,120 --> 01:15:07,680 bourbon beated. And then we've tried that. 1521 01:15:07,680 --> 01:15:09,440 We said, right, that's really, really good. 1522 01:15:09,440 --> 01:15:13,240 That's the benchmark. So we have this idea Graham had. 1523 01:15:13,240 --> 01:15:16,840 So it was like we just tried loads and loads of other casts 1524 01:15:16,840 --> 01:15:19,800 and we went, it's not, it's not quite as good. 1525 01:15:19,800 --> 01:15:22,000 And we said, right, we need to try some of the Sherry stuff 1526 01:15:22,000 --> 01:15:23,360 because we really want to try that. 1527 01:15:24,360 --> 01:15:27,520 Don't know about that. We need to try some Pete and 1528 01:15:27,520 --> 01:15:30,960 Sherry stuff, right? OK, we tried the Paul Noire 1529 01:15:30,960 --> 01:15:34,160 stuff. We went not sure. 1530 01:15:34,360 --> 01:15:36,920 And then we were like, right, we actually need to pick something 1531 01:15:36,920 --> 01:15:38,440 now. And it was like, we can't just 1532 01:15:38,440 --> 01:15:41,240 go back and pick the first guy. And we said, well, can we try 1533 01:15:41,240 --> 01:15:44,920 another Pitted bourbon Cassie? So well, I've got a first fell. 1534 01:15:44,920 --> 01:15:48,040 Let you try that. And the four of us, we all, I 1535 01:15:48,040 --> 01:15:50,240 mean, we're exhausted by this. We're knackered. 1536 01:15:52,720 --> 01:15:55,600 It's been a long day. 4 glasses, we all tried it. 1537 01:15:55,600 --> 01:15:58,360 We all went, yeah, that's the one, that's the one bottle that 1538 01:15:58,360 --> 01:16:00,360 Connell. We'll see that in a couple of 1539 01:16:00,360 --> 01:16:02,120 weeks time. So that that is what we're 1540 01:16:02,120 --> 01:16:02,920 drinking. I don't know. 1541 01:16:02,920 --> 01:16:05,520 Is there a strength to this Strong, strong It's. 1542 01:16:07,080 --> 01:16:10,600 About it's I'm just just guessing I'll be around about 1543 01:16:10,600 --> 01:16:17,240 the kind of 57 ish. 57 Mark And I think what I always get with 1544 01:16:17,240 --> 01:16:20,240 are the mercury is that sweetness that comes off and 1545 01:16:20,240 --> 01:16:22,160 it's funny walking into the dunnage warehouse the dunnage 1546 01:16:22,160 --> 01:16:24,560 warehouse set up at the distillery smells completely 1547 01:16:24,560 --> 01:16:26,800 different from any dunnage warehouse I'd ever been in and 1548 01:16:26,800 --> 01:16:30,920 it did smell it was like a candy smell inside the warehouse it's. 1549 01:16:31,120 --> 01:16:32,920 Like dunnage smell on this glass? 1550 01:16:32,920 --> 01:16:35,240 Yeah. I would say, but I just there's 1551 01:16:35,240 --> 01:16:38,080 something that really you do built Eric that puts me on to 1552 01:16:38,240 --> 01:16:40,840 Rd. Merkin as a just across the 1553 01:16:40,840 --> 01:16:43,400 board that sweetness that comes through, but there's also 1554 01:16:43,440 --> 01:16:45,480 salinity as a saltiness. Well, I. 1555 01:16:45,480 --> 01:16:47,960 Was going to say that because it's interesting you play on the 1556 01:16:47,960 --> 01:16:49,920 sweetness, because I do get that salinity. 1557 01:16:49,920 --> 01:16:52,080 I get that brininess. Yeah. 1558 01:16:52,960 --> 01:16:56,680 And and and, you know, we've talked about the the combination 1559 01:16:56,680 --> 01:16:58,680 of sweet and salty, especially in whiskey. 1560 01:16:58,920 --> 01:17:01,760 It's just a magic combination and it's an absolute winner. 1561 01:17:01,800 --> 01:17:04,400 And with the bourbon and the the peat, you get that that 1562 01:17:04,400 --> 01:17:06,800 sweetness that comes through balanced out with the smokiness. 1563 01:17:06,800 --> 01:17:08,400 So we've done a good job. Is, is this all right? 1564 01:17:08,400 --> 01:17:10,160 Is everyone here? Is that all right? 1565 01:17:10,160 --> 01:17:11,520 Is that quite a good drama? Is that? 1566 01:17:11,880 --> 01:17:13,600 There we go? Sounds like we know what we're 1567 01:17:13,600 --> 01:17:19,360 talking about now. And The thing is, if it were to 1568 01:17:19,360 --> 01:17:22,400 show you, we'd have just played Curtis and Chart, certainly. 1569 01:17:22,400 --> 01:17:26,960 But. Listen guys, from, from the, 1570 01:17:27,080 --> 01:17:29,600 the, the distilleries point of view, what else can people be 1571 01:17:29,600 --> 01:17:30,840 looking? We've, we've talked about the, 1572 01:17:31,800 --> 01:17:33,520 the festival. What else can other people be 1573 01:17:33,520 --> 01:17:35,480 looking forward to? What's coming from Arden Market 1574 01:17:35,480 --> 01:17:36,560 this year? Can we tell them? 1575 01:17:37,840 --> 01:17:39,320 If this goes out in two weeks, we can tell you. 1576 01:17:40,080 --> 01:17:41,560 We is this going out in two weeks? 1577 01:17:41,560 --> 01:17:43,120 Is it is. It is going out in two weeks, 1578 01:17:43,120 --> 01:17:45,000 yes. We're listening to talk, I 1579 01:17:45,480 --> 01:17:49,840 finish. Robert. 1580 01:17:52,080 --> 01:17:54,480 No, that's embargo, right? Someone pulled their phone out. 1581 01:17:54,480 --> 01:17:55,320 All right, right. OK. 1582 01:17:56,840 --> 01:17:59,320 To be to be for a Connell and Graham habit and Limburg 1583 01:17:59,360 --> 01:18:01,080 tomorrow. So that's why all right, it's 1584 01:18:01,240 --> 01:18:01,960 pretty good. It's pretty. 1585 01:18:01,960 --> 01:18:02,760 Good. So there you go. 1586 01:18:03,680 --> 01:18:06,800 So yeah, we even, we tried it for the first time today as well 1587 01:18:06,800 --> 01:18:08,480 when we're at Nocus doing the shoot for it. 1588 01:18:08,480 --> 01:18:12,520 And yeah, it's it's interesting, isn't it? 1589 01:18:12,560 --> 01:18:14,880 Yeah, it's kind of more farmy than I thought it would be. 1590 01:18:14,880 --> 01:18:16,240 So it's a really, really interesting release. 1591 01:18:16,240 --> 01:18:21,040 We've never done a Tokai before, so it's something new to add to 1592 01:18:21,040 --> 01:18:25,640 the mezcal ROM blah blah kind of fence. 1593 01:18:25,640 --> 01:18:27,640 Does everyone know what Tokai is? 1594 01:18:28,520 --> 01:18:33,480 I used to call it Tokaji. The same coins Kaji as a wee bit 1595 01:18:33,480 --> 01:18:35,800 the dog, so they spell it. Who's just been called until I 1596 01:18:35,800 --> 01:18:36,160 was. Correct. 1597 01:18:36,160 --> 01:18:38,040 Tokai Tokai, the new. Tokai the new. 1598 01:18:39,520 --> 01:18:43,240 No, I can tell you it is a Hungarian sweet wine. 1599 01:18:43,240 --> 01:18:44,960 Yeah, it's delicious stuff. You can buy it in Liddles, by 1600 01:18:44,960 --> 01:18:45,320 the way. Pretty. 1601 01:18:45,720 --> 01:18:47,040 Good. Do you guys know how they 1602 01:18:47,040 --> 01:18:48,600 measure the sweetness? Does anybody? 1603 01:18:48,600 --> 01:18:49,800 Know. No, I have no idea. 1604 01:18:50,120 --> 01:18:51,720 In baskets. Baskets. 1605 01:18:51,880 --> 01:18:53,720 How do you measure sweetness in baskets? 1606 01:18:56,960 --> 01:18:59,760 So it says on a if you buy a bottle of Takai it says 5 1607 01:18:59,760 --> 01:19:02,280 baskets of sweetness. In a different language in. 1608 01:19:02,400 --> 01:19:04,360 Hungarian. In Hungarian I wouldn't ask you 1609 01:19:04,360 --> 01:19:06,000 to, although we should say it in Hungarian. 1610 01:19:06,000 --> 01:19:09,200 Egg sugar. All I know, all I know about 1611 01:19:09,200 --> 01:19:13,160 Hungarian is the word for cheese in Hungarian, right? 1612 01:19:13,320 --> 01:19:14,320 Do you know what that is, Graham? 1613 01:19:16,320 --> 01:19:19,160 Does anyone know cheese? No, it's shite. 1614 01:19:21,320 --> 01:19:24,080 So if you ever meet a Hungarian, say what's what's the Hungarian 1615 01:19:24,080 --> 01:19:25,880 for cheese? And they'll laugh because I'm 1616 01:19:25,880 --> 01:19:28,560 shite. What is the Hungarian word for 1617 01:19:28,560 --> 01:19:29,280 cheese? What is your? 1618 01:19:29,280 --> 01:19:36,200 Pattern in Hungarian cheese. Well, wait, let's do the draft. 1619 01:19:36,200 --> 01:19:37,640 Let's do the vote in the drums, right. 1620 01:19:37,640 --> 01:19:39,600 OK, what are we going? AD 10? 1621 01:19:39,680 --> 01:19:41,600 Let's see a show of hands for that for tonight. 1622 01:19:41,680 --> 01:19:43,000 In fact, you know what? You get 2 votes. 1623 01:19:43,480 --> 01:19:45,000 That's where we go. 2 votes, so we go. 1624 01:19:45,200 --> 01:19:48,440 So AD 10, show of hands for AD 10 solids, right? 1625 01:19:48,440 --> 01:19:51,040 OK, good. What about the what about the 1626 01:19:51,040 --> 01:19:55,560 mid Jay? OK, what about what about the 1627 01:19:55,560 --> 01:19:59,120 Paul and what it's a good one there, right. 1628 01:19:59,120 --> 01:20:00,360 Let's move on to the Adelphi then. 1629 01:20:00,360 --> 01:20:03,560 What about the coin leash? Coin leash is looking good. 1630 01:20:04,160 --> 01:20:06,480 What about the American single malt? 1631 01:20:06,480 --> 01:20:08,480 The Westland? Westland really, really, really 1632 01:20:08,480 --> 01:20:10,440 nice. Really enjoyed that right. 1633 01:20:10,440 --> 01:20:12,160 I want to see every hand up here. 1634 01:20:12,160 --> 01:20:17,000 OK, what about the cast sample the Whiskey Stories podcast 1635 01:20:17,280 --> 01:20:20,480 pulled? Hey, brilliant guys. 1636 01:20:20,480 --> 01:20:21,920 Well, look, I hope you've enjoyed yourself tonight. 1637 01:20:21,920 --> 01:20:24,600 It's been absolutely fantastic. Let's hear it for Callum and 1638 01:20:24,600 --> 01:20:26,920 Connie who've going to have travelled all the way from Arden 1639 01:20:26,920 --> 01:20:32,960 American and Leith to be here. Absolutely fantastic. 1640 01:20:39,280 --> 01:20:41,120 You have been listening to Whiskey Stories Live in the 1641 01:20:41,120 --> 01:20:54,520 Delaware with Arden American. One, there we go.