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Hi, everybody, and welcome to 
another episode of the Metal 

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Mastermind Podcast. 
I am your host, Ken Cadellis. 

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And today we have a very special
guest from Cordy Electronics, 

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His name is Tom Vaughn. 
Tom, why don't you say hello? 

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Hi, Ken, how you doing? 
I'm good. 

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It's really, really cool to have
cordy electronics here today. 

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I have so many questions when it
comes to headphones and 

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amplifiers and all this kind of 
stuff in the match between all 

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this. 
And it actually at a really 

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interesting time because as you 
guys know on Metal Mastermind 

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here I am a professor of audio 
engineering and audio technology

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is such a passion of mine. 
And actually this week I was 

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just going over electromagnetism
and microphone technology and 

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how all of this stuff plays into
the quality of sound that we 

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have. 
And Cordy Electronics 

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specializes in headphone amps 
and also speaker amp fire 

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technology, which I thought 
would be a very interesting 

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conversation to have here. 
So, Tom, why don't you just give

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a little back story about what 
Cord Electronics does and maybe 

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your own personal experience 
getting into it? 

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Absolutely. 
Sounds sounds good. 

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So here at Cord Electronics, we 
were founded in 1989 by John 

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Franks, the owner of the company
and still our analog designer in

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obviously small company classic 
in the garage kind of starting 

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out. 
So the first generation of power

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amplifiers built by us were all 
built in John's garage. 

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And there are a few workers here
still to this day that remember 

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working in that garage and and 
winding Transformers and all 

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this. 
Sort of. 

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Wow, amazing. 
Yeah, John actually comes from 

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an aviation background. 
He used to work for Marconi, 

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who's a military manufacturing 
plant just up the road from us 

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here designing power supplies 
and he specialized in switch 

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mode power supply designs and 
thought, well, you know what 

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industry really is lacking in 
efficiency. 

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This is in 1989 was the audio 
industry and he keen interest in

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in listening to audio equipment 
and all that sort of stuff. 

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So he decided to build an 
amplifier and that amplifier 

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that he then got working and 
tested and and was all well and 

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good. 
He took to the BBC and he went 

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to the BBC and said just try 
this amplifier through a friend 

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who lived locally who also 
happened to design speakers for 

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the BBC. 
He said you need to take this to

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the BBC. 
So he took the power amplifier 

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along to the BBC and to this day
it's the fastest authorised 

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piece of technology the BBC have
allowed because they were so 

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blown away with the quality they
went, oh, this is amazing. 

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So instead of completely, 
completely gutting one of the 

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studios up in London, they 
decided to just replace the 

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power amplifiers and it was like
night and day in that studio. 

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So that's that's how we started 
out providing power amplifiers 

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for the professional industry. 
Now again, back in the late 80s,

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early 90's, the BBC dictated 
essentially what the studios 

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were to have installed as a main
system. 

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So places across the world from 
there on with the BBC started 

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outgoing. 
OK, so how do we upgrade our 

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studios? 
And then it went to Abbey Road, 

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it went to Ayr, it went to 
British Grove, excuse me, 

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Metropolis, which are the 
biggest studios now in London. 

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And then from there it went 
international because what Abbey

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Road had Skywalker Sound needed 
over in LA, sorry, over in San 

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Francisco. 
So Skywalker Sound took it on. 

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Then all of a sudden Sony took 
it on and it just grew and grew 

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and grew and grew and grew. 
So us as a business, that's how 

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we were, that's how we started 
out. 

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We were always a supplier of 
professional amplifiers and 

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installations within recording 
studios, mastering studios, all 

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that sort of stuff. 
So that's, that was how we 

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started out as a company. 
From there we looked and went, 

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Oh no, all of the studios have 
got power amplifiers, what do we

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do now? 
So we've sort of saturated the 

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market a little bit with power 
amplifiers and went, well, 

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there's a hi-fi industry over 
there. 

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So should we go and see if we 
can make some money over there 

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as well, of which we have been 
doing ever since. 

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Now my job here at Cord 
Electronics is a sort of like a 

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two-part role. 
And I've, I mean, I've been 

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working here since I was 15, 
making cables, counting bits. 

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Wow. 
Yeah, little bits from here and 

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there during during the school 
holidays. 

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It was like, OK, Tom, are you 
free? 

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I'm like, yeah, I'll come and 
work. 

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I mean, of course. 
So yeah, it was, I mean, 

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they've, they've treated me so, 
so fantastically well. 

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But I also did a sound 
engineering degree, so 

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specializing in mastering and 
audio electronics were my 2 sort

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of roots within. 
Fascinating. 

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So I mean like art has really 
been like a a big family to you 

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for. 
Oh yeah, yes, very much. 

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Of your life. 
Very. 

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Much so that is so cool. 
And yeah, you know, it's 

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interesting because I came in to
cord understanding it as a hi-fi

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brand, not necessarily in the 
professional market, but its 

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roots really were in the 
professional. 

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So it shows how much influence 
you guys have had in other 

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markets to the point where, you 
know, newcomers think it's it 

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it, it started in Hi-fi. 
So that's really fascinating. 

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Exactly that I mean so I mean to
this to this day. 

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So 1/2 of my drugs, so it's 
because because we're again, 

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we're already a small company, 
so quite a lot of us have got 

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multiple different roles. 1/2 of
my job is here in the office in 

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the pump house manufacturing and
building and repairing some of 

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the older power amplifiers and 
new power amplifiers for current

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customers helping. 
I also help John Franks design 

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various other bits and bobs 
around. 

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But it's, but it's pretty much 
specifically just John. 

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He sort of goes, yeah, this is 
good, this works. 

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And then I sort of tweak it a 
little bit maybe for the 

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professional market and then of 
which leads me into the 

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second-half of my job, which is 
actually looking after our 

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professional clients around the 
world. 

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You might call it a sales role, 
but it's more like Technical 

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Support. 
I just go along and say, try 

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this and they listen to it and 
go, I want one. 

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I'm like, hey. 
Well, yeah, certainly I could 

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see the appeal and for, for 
contacts for anybody here. 

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Tom and I, we met at Mexico in 
the Soundcheck Expo and the Pan 

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American Audio Educators 
Conference, ex, you know, 

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exhibit where we were basically 
just in passing. 

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I was I was already an artist 
with Odyssey and you guys are 

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very close friends with Odyssey.
You. 

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I was actually told that you and
Chris are are quite good 

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friends. 
We certainly are, indeed. 

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And that's, and that I feel like
it's just such a beautiful thing

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to see manufacturers, you know, 
sort of partnering up in this 

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way to provide just a quality 
solution for anybody who's 

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looking to do professional 
audio. 

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And all of our discussions 
during that time were 

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fascinating to me. 
And I'm always curious to know 

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more about this kind of stuff as
a, as a very big nerd myself. 

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And I've been on, I guess you 
could say a bit of a quest for, 

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of course, finding what's the 
best solution for my studio. 

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And you know, I had actually a 
very a simple problem here that 

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needed some fixing, which is 
that I bought the wrong 

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headphone app. 
And for anybody who is working 

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with or has tried different 
types of headphone brands and 

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different types of impedances 
for headphones, you'll also have

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discovered that headphone amps 
do matter and how they drive the

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headphone. 
So I want to just start off here

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with this conversation about the
importance of headphone 

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selection for headphone amps. 
And you know, maybe can you 

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share some of your thoughts on 
your experience with that, Tom? 

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Of course, absolutely. 
Yeah. 

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So obviously headphones, I mean,
again operating in sort of the 

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headphi industry and then 
looking at it from the 

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professional industry as well, 
different impedances have a huge

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impact on the electronics and 
how the electronics goes about 

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driving those particular 
designs. 

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So these ones, these orders, the
headphones that we are both 

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using, they're magnetic planer, 
which is a very thin foil with a

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trace on it, which is very, very
different to your standard 

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headphone design, which is your 
classic dynamic driver, bit like

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a speaker, but on a much, much 
smaller scale. 

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You know, magnetic coil and 
then, sorry, a coil of wire in a

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magnetic field. 
And then you change the coil and

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then change the current in the 
coil in it and it drives the 

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headphone again, very, very 
different. 

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But saying that they have very 
different impedances across the 

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board. 
It depends on which sort of 

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headphone manufacturer you 
choose. 

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Depends on kind of the, the 
sound quality of it and also how

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easy or how difficult it is to 
drive. 

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Some say the harder the 
headphone to drive, the better 

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the sound quality, but that's 
not necessarily true because my 

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some of my favorite headphones 
are actually really easy to 

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drive. 
Specifically not I think it 

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might be even this set that I'm 
wearing at the moment. 

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This is work set. 
I have another one at home. 

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So, but we have, you know, 
various, various other bits and 

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bobs. 
So the higher the impedance, the

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hard generally tends to be, 
sorry, the easier to drive ish. 

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It's sort of like a fine balance
to be honest with you, but the 

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lower the impedance, the harder 
it is. 

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Like if you start dropping 20 
ohms, 15 ohms, 10 ohms, all of a

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sudden you're starting to look 
into speaker realm and you need 

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a whole bunch more current, a 
whole bunch more power available

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to be actually to drive those 
cones in their entirety. 

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Interesting because it's like 
it's sort of like a seesaw, 

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right? 
Yeah. 

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So you know, and for for for 
those of you who are not quite 

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familiar with electronic terms, 
impedance is resistance, right. 

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So if you were to picture it 
like like a highway, think of it

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like a toll booth right in the 
middle of the highway. 

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So exactly it's, it's very, it's
very similar in that way. 

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So if you have a low impedance, 
more more current is really kind

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of desirable so that you can 
have all that flow reach your 

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headphones and drive them 
properly versus the opposite, 

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right? 
Which would take, you know, 

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maybe only a little bit of power
in order to really drive it, 

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which is so fascinating to me 
because this balance, you know, 

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it's, it's a proportional 
balance. 

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You know, anybody who studies 
Ohm's law has this sort of 

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understanding, but you know, 
going into now a headphone amp 

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technology and how that actually
powers this. 

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It's it's so interesting because
I remember we were talking about

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this and how you mentioned that 
the the the cord headphone amp 

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can actually change according to
what it's plugged into. 

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Is, is this. 
Correct. 

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So, so essentially it doesn't 
sort of send a signal to the 

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headphones and engage the 
impedance. 

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There are bits of technology 
that do that. 

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But again, so this this actually
harks to a lot of our designs 

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specifically is if you build 
them right the first time from 

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the ground up, you don't need to
design compromises into the 

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final design. 
So, so bear with me for a second

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because because it does get, 
I'll try to keep it as simple as

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possible. 
But like our digital to analogue

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converters, I'm sure we'll touch
on this a little bit later on as

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well. 
With regards to the FPGA versus 

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the standard DAC chip, our power
amplifier designs, including our

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digital to analogue converter 
driving circuits as it were, 

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they don't send a signal to be 
able to read the impedance. 

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Now there are other 
manufacturers that do that. 

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And by doing that, what they do 
is then change the output 

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impedance according to what the 
headphones read at. 

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Now output impedance is is. 
This is now getting really 

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difficult with regards to power 
amplifier designs. 

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Output impedance is is it is 
directly tied to damping factor,

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which is how well an amplifier 
can actually control a speaker 

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cone across the frequency band. 
Now the lower the output 

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impedance, technically the 
better the power amplifier 

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design. 
This gives us the ability to 

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essentially control any cone at 
all across the board, no matter 

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whether it's a speaker cone 
coming down at one ohm, or 

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whether it's a speaker cone or a
transmission line, or whether 

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it's a set headphones coming in 
at 600 ohms. 

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The lower the output means the 
more ability to control a wider 

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band of overall driver 
impedances. 

229
00:13:30,400 --> 00:13:34,800
Now what other manufacturers do 
is they try to read what the 

230
00:13:34,800 --> 00:13:38,880
headphones are and then change, 
potentially change the op amp, 

231
00:13:38,880 --> 00:13:41,560
change the output impedance 
accordingly because they've got 

232
00:13:41,720 --> 00:13:46,240
different gain settings. 
Now that's a that's a convenient

233
00:13:46,240 --> 00:13:50,360
way of doing things, but they 
are limited to what that op amp 

234
00:13:50,360 --> 00:13:53,080
or what that amplifier design 
circuitry can do. 

235
00:13:53,320 --> 00:13:55,880
Then swap the gain out and go, 
OK, well, maybe we need this 

236
00:13:55,880 --> 00:13:58,320
gain for this level of impedance
for this headphone. 

237
00:13:58,640 --> 00:14:02,080
Great idea. 
Not to mention that like every 

238
00:14:02,080 --> 00:14:06,080
single piece of electronic is 
affecting the signal in some 

239
00:14:06,080 --> 00:14:08,880
way, shape or form. 
Exactly that, Yeah, yeah, yeah. 

240
00:14:08,880 --> 00:14:12,560
Yep, a spot on, of course. 
But by doing that, what they're 

241
00:14:12,560 --> 00:14:16,120
doing is they've gone OK. 
So it's this, how can we build a

242
00:14:16,120 --> 00:14:19,440
compromise to counter the fact 
that we have a circuit that 

243
00:14:19,440 --> 00:14:22,040
can't necessarily drive the 
headphones properly? 

244
00:14:22,960 --> 00:14:24,920
So they've gone OK, We're going 
to up the game for this side 

245
00:14:24,920 --> 00:14:26,480
kind of headphone. 
We're going to up the game for 

246
00:14:26,480 --> 00:14:30,000
this kind of headphone, whereas 
what we do here at Cord 

247
00:14:30,000 --> 00:14:32,720
Electronics is because we design
the amplifier from the ground 

248
00:14:32,720 --> 00:14:34,920
up, we don't use other people's 
manufacturing designs or 

249
00:14:34,920 --> 00:14:38,560
concepts or anything like that. 
We have a ridiculously low 

250
00:14:38,560 --> 00:14:42,440
output impedance to be able to 
control any impedance of 

251
00:14:42,440 --> 00:14:46,120
headphone or speaker or anything
like that across the board 

252
00:14:46,320 --> 00:14:48,760
without any hesitation. 
So it's literally a case of just

253
00:14:48,760 --> 00:14:52,560
plugging it in and the amp will 
go, OK, yeah, cool, this is it. 

254
00:14:52,760 --> 00:14:55,160
And just turn the volume up. 
If it's harder to drive, just 

255
00:14:55,160 --> 00:14:58,360
keep on going. 
It basically it's like because 

256
00:14:58,360 --> 00:15:01,160
you guys have so much current 
that's going through that port 

257
00:15:01,480 --> 00:15:05,240
that basically your volume is 
the impedance. 

258
00:15:06,760 --> 00:15:10,120
Essentially, yes, yeah. 
So I mean we, we, we, we control

259
00:15:10,120 --> 00:15:12,840
the the actual small signal 
going into the power amplifier. 

260
00:15:12,840 --> 00:15:16,560
But yes, fundamentally that is 
that is what we're doing we're. 

261
00:15:16,720 --> 00:15:19,720
That's amazing. 
Yeah, it's, it's just a more 

262
00:15:19,720 --> 00:15:23,760
simpler, even I would say even 
more pure approach to, to just 

263
00:15:24,320 --> 00:15:27,760
giving as much power as possible
and then gauging it yourself, 

264
00:15:27,760 --> 00:15:30,880
what feels right in your 
headphones. 

265
00:15:30,880 --> 00:15:33,920
That makes a lot of sense to me 
because like, how could you 

266
00:15:33,920 --> 00:15:37,800
build, you know, one for all? 
I mean, it's, it's really just 

267
00:15:37,800 --> 00:15:40,920
going to have to be let's just 
open the floodgates and you 

268
00:15:40,920 --> 00:15:43,320
become the dam essentially to 
control. 

269
00:15:43,400 --> 00:15:45,000
That that's exactly it. 
It's spot on. 

270
00:15:45,000 --> 00:15:48,720
So certainly with, you know, 
with regards to Alto, I have one

271
00:15:48,720 --> 00:15:50,080
here. 
So the headphone amp that we 

272
00:15:50,080 --> 00:15:52,880
were just talking about this 
one, I mean, it's, it's a, it's 

273
00:15:52,880 --> 00:15:56,360
a power amplifier as well. 
It, you know, it can do 50 watts

274
00:15:56,360 --> 00:15:58,760
into four ohms. 
It's, it's unbelievably 

275
00:15:58,760 --> 00:16:01,680
powerful. 
So we've had to attenuate the 

276
00:16:01,680 --> 00:16:04,880
headphone output to about half 
the amount of power that the 

277
00:16:04,880 --> 00:16:09,280
actual amplifier can offer. 
But by actually having that much

278
00:16:09,280 --> 00:16:12,040
power available, it can drive 
any headphone on the market with

279
00:16:12,040 --> 00:16:16,600
regards to any level of 
impedance, but also have an 

280
00:16:16,600 --> 00:16:19,000
unbelievable amount of headroom 
available as well. 

281
00:16:19,000 --> 00:16:21,920
So it's kind of nice it's not 
working very hard when you've 

282
00:16:21,920 --> 00:16:24,600
got headphones plugged in and 
that's what gives it the ability

283
00:16:24,600 --> 00:16:28,360
to give you the most accurate 
and and unbelievably high 

284
00:16:28,360 --> 00:16:31,040
controlled. 
That's not English, but that 

285
00:16:31,040 --> 00:16:33,480
kind of, you know what I'm 
trying to say, like the timing 

286
00:16:33,480 --> 00:16:36,760
is everything so. 
You know, one, one quality that 

287
00:16:36,760 --> 00:16:40,400
I certainly felt with cord 
electronics is it's an 

288
00:16:40,440 --> 00:16:43,800
effortlessness to reproduce the 
electrical signal. 

289
00:16:43,800 --> 00:16:51,520
So it, it just sounded more 
natural to me, which I think is 

290
00:16:51,520 --> 00:16:54,960
very hard to replicate. 
So kudos to you guys. 

291
00:16:54,960 --> 00:16:57,120
I mean, you guys have been doing
it already for a long time. 

292
00:16:57,120 --> 00:17:02,680
But man, it's definitely always 
amazing to hear 'cause you know,

293
00:17:02,680 --> 00:17:05,240
I've been, I've been in 
mastering rooms, I've been in, 

294
00:17:05,240 --> 00:17:08,160
you know, recording studios and 
broadcasts and live sound and 

295
00:17:08,160 --> 00:17:12,839
all these different applications
of audio and this kind of tech 

296
00:17:12,880 --> 00:17:15,319
with headphones always intrigued
me. 

297
00:17:15,319 --> 00:17:18,319
And, and, and also of course 
with speaker amplifiers as well,

298
00:17:19,760 --> 00:17:22,800
it's just a fascinating part of 
the side of audio of, you know, 

299
00:17:22,800 --> 00:17:26,839
sound reproduction that I think 
gets a little bit understated 

300
00:17:26,839 --> 00:17:30,840
sometimes or in other, in other 
markets when it comes to 

301
00:17:30,840 --> 00:17:33,440
audiophile. 
Sometimes I believe it's even 

302
00:17:33,440 --> 00:17:37,760
overemphasized in some ways that
some product manufacturers might

303
00:17:37,760 --> 00:17:40,160
even blow smoke in in their 
clients. 

304
00:17:41,000 --> 00:17:43,280
Yeah, you know, so. 
So to speak. 

305
00:17:44,240 --> 00:17:46,040
Of course. 
Yeah, that's a nice way of 

306
00:17:46,040 --> 00:17:49,800
putting it. 
It's it's one of those it's it's

307
00:17:51,240 --> 00:17:54,920
being the guy that builds the 
amplifiers, services the 

308
00:17:54,920 --> 00:17:58,520
amplifiers, helps John develop 
the amplifiers, all this sort of

309
00:17:58,520 --> 00:18:00,840
stuff. 
And and being so engrossed in 

310
00:18:00,840 --> 00:18:05,760
the amplifier technology, I know
quite a lot of various bits of 

311
00:18:05,760 --> 00:18:09,040
what's going on now. 
Lots, so many people in the not 

312
00:18:09,040 --> 00:18:11,280
just the professional industry, 
but the hifi industry, the audio

313
00:18:11,280 --> 00:18:13,320
industry, full stop. 
They see a power amplifier go, 

314
00:18:13,920 --> 00:18:15,800
it's a power amplifier. 
What do you want it to do? 

315
00:18:16,280 --> 00:18:19,600
So they go, you want me to spend
how much on a power amplifier? 

316
00:18:19,600 --> 00:18:21,800
I can get one for a couple of 
100 bucks down the road, which 

317
00:18:21,800 --> 00:18:25,720
is 4 times the amount of power. 
And it's the way that that power

318
00:18:25,720 --> 00:18:30,680
is delivered so accurately and 
with with a ridiculously high 

319
00:18:30,680 --> 00:18:32,720
damping factor. 
So that again, I come back to 

320
00:18:32,720 --> 00:18:37,040
that, that ability to control 
the be it headphones or a 

321
00:18:37,040 --> 00:18:41,560
speaker driver timing is 
everything with our ears. 

322
00:18:41,680 --> 00:18:43,480
That's, you know, that's how we 
can tell anything. 

323
00:18:43,480 --> 00:18:46,520
It's how we tell 3D orientation 
with regards to sound. 

324
00:18:46,520 --> 00:18:50,360
It's it's the micro nanoseconds 
between our two ears and the way

325
00:18:50,360 --> 00:18:55,120
that our brain interprets it is,
is all down to that accuracy. 

326
00:18:55,120 --> 00:18:57,920
And that's what we strive for 
here at Chord electronics is 

327
00:18:57,920 --> 00:18:59,160
just speed. 
I. 

328
00:18:59,520 --> 00:19:03,000
Have a question, so of course 
damping factor because I've I've

329
00:19:03,080 --> 00:19:07,680
I've heard the term before but 
could you equate damping factor 

330
00:19:07,680 --> 00:19:14,400
to like the brakes in a vehicle?
Yes, I'm just trying, yes, 

331
00:19:14,400 --> 00:19:17,840
essentially if, if you really 
want to look at it, it's a bit 

332
00:19:17,840 --> 00:19:20,200
more like suspension to be 
honest with you, because it's, 

333
00:19:20,240 --> 00:19:25,360
yeah, it's, it's how quickly a 
damping factor can be in 

334
00:19:25,360 --> 00:19:27,400
multiple things. 
There's there's damping factor 

335
00:19:27,400 --> 00:19:30,360
in electrical terms, there's 
damping factor in a physical 

336
00:19:30,680 --> 00:19:33,960
term with regards to speaker 
currents, for example, the 

337
00:19:33,960 --> 00:19:38,240
rubber, the tension that holds 
the, the, the cone in place has 

338
00:19:38,240 --> 00:19:42,280
a damping factor it has. 
And essentially it results in 

339
00:19:43,360 --> 00:19:46,280
the ability to either stop and 
start the cone or give way to 

340
00:19:46,280 --> 00:19:49,280
the cone stopping and starting. 
So it's the same as sort of like

341
00:19:50,200 --> 00:19:53,080
suspension, whether you have 
really hard suspension like a 

342
00:19:53,080 --> 00:19:58,440
BMW or whether you have really 
soft suspension in like a 

343
00:19:58,440 --> 00:20:00,440
Bentley or something like that. 
You know, you're driving over 

344
00:20:00,440 --> 00:20:03,040
potholes and it just feels like 
you're going, you let this, 

345
00:20:03,320 --> 00:20:09,560
whereas in a, in a BMW. 
But that speed that that is 

346
00:20:09,560 --> 00:20:12,680
actually for a, for a speaker 
cone will deliver you more 

347
00:20:12,680 --> 00:20:17,080
accurate timing between the two 
speaker cones and and our ears. 

348
00:20:17,320 --> 00:20:21,000
So actually the lower the 
damping factor, the more wishy 

349
00:20:21,000 --> 00:20:23,960
washy it becomes, the more 
Bentley and the more comfortable

350
00:20:24,080 --> 00:20:27,640
more loose. 
Yeah, the, the more artificial 

351
00:20:28,520 --> 00:20:31,120
bloom in the low end the 
speaker's going to represent and

352
00:20:31,120 --> 00:20:35,160
it's going to feel like it's, 
it's honestly, it's a thing. 

353
00:20:35,160 --> 00:20:37,360
People love people. 
Absolutely. 

354
00:20:37,360 --> 00:20:41,440
So valve amplifiers, for 
example, I have a lot of respect

355
00:20:41,440 --> 00:20:44,160
for them. 
Glowing light bulbs look pretty,

356
00:20:44,280 --> 00:20:49,120
feel great, sound wonderful for 
probably about half an hour. 

357
00:20:50,080 --> 00:20:51,880
It feels like you're sitting, 
sitting in a chair with a 

358
00:20:51,880 --> 00:20:54,920
whiskey and a cigar and you're 
just, you know, big high backed 

359
00:20:54,920 --> 00:20:56,520
chair. 
And it's all like, Oh yeah, this

360
00:20:56,520 --> 00:20:59,880
is this is lovely. 
But it's only for our for us as 

361
00:20:59,880 --> 00:21:03,160
humans, as a perception, a 
maximum of sort of half an hour 

362
00:21:03,160 --> 00:21:05,800
of listening 45 minutes before 
the ears go, you know what? 

363
00:21:05,800 --> 00:21:07,400
Something ain't quite right 
though. 

364
00:21:07,560 --> 00:21:09,880
It's like having an audio 
cuddle, but you can only have it

365
00:21:09,880 --> 00:21:13,920
for so long. 
Whereas the higher the accurate 

366
00:21:14,000 --> 00:21:17,120
transient response of a power 
amplifier to be able to then 

367
00:21:17,120 --> 00:21:22,120
control a speaker cone, the more
natural it becomes listening. 

368
00:21:22,120 --> 00:21:24,640
Now it might be harder to 
experience. 

369
00:21:27,000 --> 00:21:29,560
It might be like, oh, it's 
harsh, or it's all, there's too 

370
00:21:29,560 --> 00:21:31,000
much information, all this sort 
of stuff. 

371
00:21:31,000 --> 00:21:35,400
Well, actually that's not true. 
What you're hearing is what is 

372
00:21:35,400 --> 00:21:37,480
meant to be happening within the
music. 

373
00:21:38,000 --> 00:21:41,400
And by giving you all of that 
timing information, it gives you

374
00:21:41,400 --> 00:21:45,600
a better 3D perspective of the 
depth of field, not just your 

375
00:21:45,600 --> 00:21:47,200
stereo field, but the depth of 
field. 

376
00:21:47,200 --> 00:21:50,480
And a strange one, I know. 
And it sounds a bit hi-fi, to be

377
00:21:50,480 --> 00:21:52,560
honest with you. 
But like how tall the sound can 

378
00:21:52,560 --> 00:21:55,400
get and how all of a sudden 
you're looking at listening to 

379
00:21:55,400 --> 00:21:58,800
an orchestra, for example, and 
you can pick out the second desk

380
00:21:58,800 --> 00:22:01,280
of the second violins. 
You can pick out the third 

381
00:22:01,280 --> 00:22:04,240
trumpet or trombone coming from 
over here rather than just it 

382
00:22:04,240 --> 00:22:05,960
sort of sounding like a big 
orchestra. 

383
00:22:07,480 --> 00:22:11,160
And then that leads to longevity
of listening experience. 

384
00:22:11,160 --> 00:22:13,480
So you can sit down for an hour 
and a half, you can sit down for

385
00:22:13,480 --> 00:22:16,040
two hours listening to this kind
of stuff and you don't get 

386
00:22:16,040 --> 00:22:19,120
fatigue because it's more 
natural rather than. 

387
00:22:19,360 --> 00:22:22,240
Fascinating. 
That that wishy washy effect. 

388
00:22:22,480 --> 00:22:25,640
I mean, it, it, it makes a a ton
of sense with, with transient 

389
00:22:25,640 --> 00:22:28,200
information, that's where most 
of the information that we 

390
00:22:28,200 --> 00:22:32,760
recognize with instruments, 
placement, spatiality, it all 

391
00:22:32,760 --> 00:22:36,560
exists in the transient. 
That's like our audio info 

392
00:22:36,560 --> 00:22:37,960
bubble, right? 
It's at the head. 

393
00:22:38,520 --> 00:22:43,000
All that, you know, sustain and 
all that good stuff, which, you 

394
00:22:43,000 --> 00:22:46,160
know, I, I, it's not a problem 
for speakers to reproduce that 

395
00:22:46,160 --> 00:22:48,240
information. 
But for, for, for the transient,

396
00:22:48,560 --> 00:22:51,480
yeah, that's, it's all about 
timing and speed, right. 

397
00:22:51,480 --> 00:22:58,160
So those that are a lot more LAX
and have a more quote, UN quote,

398
00:22:58,360 --> 00:23:02,440
romantic feeling, they are, 
yeah. 

399
00:23:02,520 --> 00:23:04,240
They're not designed for 
critical listening. 

400
00:23:04,240 --> 00:23:06,400
They're designed for easy 
listening, which is a very 

401
00:23:06,400 --> 00:23:10,080
different experience. 
It's so, you know, knowledge of,

402
00:23:10,240 --> 00:23:12,880
of choosing your speakers really
comes down to cause I've, it's 

403
00:23:12,880 --> 00:23:15,480
always, it's always about 
preference in many ways. 

404
00:23:15,480 --> 00:23:20,160
But then there are some cases 
where it's specifically about, 

405
00:23:20,400 --> 00:23:25,120
you know, clinical detail that 
depending what you're do using 

406
00:23:25,120 --> 00:23:28,560
the speaker for, it does matter,
which is where we start to 

407
00:23:28,560 --> 00:23:32,160
separate the pro market from the
hi-fi market in some ways. 

408
00:23:32,160 --> 00:23:37,200
So and so that's fascinating. 
And I mean, behind all of that, 

409
00:23:37,280 --> 00:23:40,880
I mean, you know, let's get into
some of the digital to audio 

410
00:23:41,160 --> 00:23:44,600
conversion that you guys are 
doing because this was something

411
00:23:44,600 --> 00:23:48,560
new to me too that I didn't 
understand before we started 

412
00:23:48,560 --> 00:23:50,280
actually speaking on this 
subject. 

413
00:23:51,000 --> 00:23:55,360
And what DAC chips are doing 
differently than what you've 

414
00:23:55,360 --> 00:23:58,400
mentioned, which is an FPGA? 
What? 

415
00:23:58,440 --> 00:24:02,440
Well, let's just start there. 
What is an FPGA First off? 

416
00:24:02,440 --> 00:24:05,400
And then what is a DAC chip and 
how do they different? 

417
00:24:06,240 --> 00:24:08,040
OK. 
So yeah, diving down into the 

418
00:24:08,040 --> 00:24:11,320
digital route with regards to 
called electronics and the and 

419
00:24:11,320 --> 00:24:15,200
the way that we do things. 
So an FPGA is a field 

420
00:24:15,200 --> 00:24:19,080
programmable gate array. 
It's essentially a electronic 

421
00:24:19,080 --> 00:24:23,200
blank canvas. 
It's a processor that's got 

422
00:24:23,200 --> 00:24:27,480
millions of transistors in it 
that are programmable rather 

423
00:24:27,480 --> 00:24:29,600
than. 
So in a standard PC, when you 

424
00:24:29,600 --> 00:24:34,360
look at a processor, it's a, 
it's a million billions of of 

425
00:24:34,360 --> 00:24:37,040
transistors operating at 
billions of times a second. 

426
00:24:37,480 --> 00:24:42,080
But it's, it's only will do what
it's told to do, input in and 

427
00:24:42,080 --> 00:24:44,800
input out. 
Whereas a, an FPGA, it's 

428
00:24:44,800 --> 00:24:48,280
essentially a processor, but you
program those transistors to sit

429
00:24:48,280 --> 00:24:50,360
in a certain way and then that's
it. 

430
00:24:50,360 --> 00:24:52,600
They're set. 
You can reprogram them if you 

431
00:24:52,600 --> 00:24:57,680
wanted to, but rather than 
information in information out, 

432
00:24:57,840 --> 00:24:59,840
they sort of go information in 
and it's like, what do I need to

433
00:24:59,840 --> 00:25:01,360
do with this? 
Oh, I know what I need to do 

434
00:25:01,360 --> 00:25:02,600
with this. 
Then process it. 

435
00:25:02,760 --> 00:25:05,320
So it's like a static chip 
rather than a dynamic. 

436
00:25:05,640 --> 00:25:10,000
Exactly that, yeah. 
So that that's what an FBGA 

437
00:25:10,000 --> 00:25:12,400
does. 
Now, an FBGA can be used for 

438
00:25:12,960 --> 00:25:15,760
anything at all. 
There's a really pretty high 

439
00:25:15,760 --> 00:25:19,200
demand for them at the moment in
the world, shall we say, for 

440
00:25:19,200 --> 00:25:26,560
certain military applications 
over in Europe, for example. 

441
00:25:27,320 --> 00:25:29,640
So there's, there's a pretty 
high demand for Fpgas for that 

442
00:25:29,640 --> 00:25:32,880
reason, you know, flying 
helicopters, you can drive a 

443
00:25:32,880 --> 00:25:38,920
crane, you can operate a remote 
satellite with it or something, 

444
00:25:38,920 --> 00:25:41,800
anything, literally anything. 
And what we've done is we've 

445
00:25:41,800 --> 00:25:45,800
dedicated all of that power for 
the sole purpose of converting 

446
00:25:45,920 --> 00:25:49,760
digital music to analogue music 
just for our own experience. 

447
00:25:51,560 --> 00:25:54,680
So that is, that's an FPGA, 
Zach. 

448
00:25:55,000 --> 00:26:01,960
We are one of, I would say two 
companies, maybe three, that use

449
00:26:01,960 --> 00:26:05,920
an FPGA for the sole purpose of 
actually converting digital 

450
00:26:05,920 --> 00:26:09,120
through to analogue signals. 
Now lots of other manufacturers 

451
00:26:09,120 --> 00:26:12,240
declare themselves as all, we're
an FPGA DAC and it's sort of 

452
00:26:12,240 --> 00:26:15,680
like, are you though, or are you
just using the FPGA as a control

453
00:26:15,680 --> 00:26:19,600
point, which is another. 
It's a very sort of, it's a 

454
00:26:19,600 --> 00:26:22,360
keyword. 
It's a hot word that people were

455
00:26:22,360 --> 00:26:24,880
starting to clock onto and go, 
Oh yeah, we're an FPGA DAC 

456
00:26:24,880 --> 00:26:26,280
company. 
I'm like, are you though? 

457
00:26:26,800 --> 00:26:33,320
So it's, it could be a bit, you 
know, a bit risky out there, but

458
00:26:33,520 --> 00:26:37,640
so, so anyway, so we, we do use 
it for the digital to analogue 

459
00:26:38,400 --> 00:26:40,240
filtering and processing and all
this sort of stuff. 

460
00:26:40,920 --> 00:26:45,760
Whereas every other manufacturer
in the world, they are subject 

461
00:26:45,760 --> 00:26:50,840
to the big guns and their 
designs where they go. 

462
00:26:51,640 --> 00:26:54,400
I've designed a DAC chip, say 
for example, Texas Instruments. 

463
00:26:54,400 --> 00:26:56,240
I'm not going to, I'm, I'm not 
afraid of naming names because 

464
00:26:56,240 --> 00:26:57,920
it's one of the biggest 
manufacturers in the world of 

465
00:26:57,920 --> 00:27:01,800
electronic components. 
Texas Instruments will turn 

466
00:27:01,800 --> 00:27:05,760
around and say, I've designed a 
DAC chip and it's amazing by the

467
00:27:05,760 --> 00:27:07,560
way. 
And these are the statistics and

468
00:27:07,560 --> 00:27:10,200
you go, OK, that's pretty good, 
but it's not as good as one of 

469
00:27:10,240 --> 00:27:13,160
ours. 
But the other manufacturers will

470
00:27:13,160 --> 00:27:15,520
go, well, this is the best in 
the world that we can buy 

471
00:27:16,320 --> 00:27:19,280
because that's, that's it. 
That's so every high end 

472
00:27:19,280 --> 00:27:23,080
manufacturer will buy one of 
these DAC chips And the only way

473
00:27:23,080 --> 00:27:27,400
to improve or change the sound 
quality is to change the 

474
00:27:27,400 --> 00:27:31,600
electronics around it. 
But the fundamental part of it, 

475
00:27:31,600 --> 00:27:35,600
the actual digital to analogue 
conversion is still limited 

476
00:27:35,680 --> 00:27:39,280
across all other manufacturers 
to this one design, which this 

477
00:27:39,280 --> 00:27:42,760
one manufacturer has come up 
with, whereas we've gone down 

478
00:27:42,800 --> 00:27:45,200
the other route and gone. 
That's not what we want. 

479
00:27:45,200 --> 00:27:48,840
We don't want to use these guys 
because we know how to do it 

480
00:27:48,840 --> 00:27:51,600
better. 
The the the actual digital to 

481
00:27:51,600 --> 00:27:56,280
analogue converter. 
Our our digital programmer here,

482
00:27:56,600 --> 00:27:59,880
Robert Watts, There's loads and 
loads of information out about 

483
00:28:00,120 --> 00:28:02,880
how he does his designs and and 
all this sort of stuff. 

484
00:28:03,400 --> 00:28:09,000
You can find it online that 
dives into the real technical 

485
00:28:09,000 --> 00:28:11,480
insurance and outs because we 
have No Fear about explaining 

486
00:28:11,480 --> 00:28:15,240
how we do things, why we do 
things and the way that we do 

487
00:28:15,240 --> 00:28:17,040
things. 
Rob's like this is it. 

488
00:28:17,040 --> 00:28:19,160
The only thing that is protected
is the code. 

489
00:28:19,320 --> 00:28:22,320
So that's, you know, it's 256 
bit encoded. 

490
00:28:22,320 --> 00:28:25,040
It's good luck to whoever wants 
to try and get into that. 

491
00:28:27,760 --> 00:28:31,920
So, yeah, so that's, so that's 
every other manufacturer is 

492
00:28:31,920 --> 00:28:33,440
subject to these standard DAC 
chips. 

493
00:28:33,440 --> 00:28:39,320
Now they are designed to a price
point, which is why they are 

494
00:28:39,320 --> 00:28:42,280
limited. 
Their timing is OK, their 

495
00:28:42,280 --> 00:28:45,080
distortion is pretty good, but 
still OK. 

496
00:28:46,200 --> 00:28:49,400
And other bits and bobs that are
filtering is just OK. 

497
00:28:49,720 --> 00:28:53,040
There's nothing really that 
stands out about those fun, 

498
00:28:53,080 --> 00:28:57,480
those, those designs which they 
then produce mass produce for, 

499
00:28:57,480 --> 00:29:00,440
for the market. 
Whereas what we do again coming 

500
00:29:00,440 --> 00:29:04,560
down to the FPGA thing, because 
we have absolute control over 

501
00:29:04,560 --> 00:29:08,080
everything. 
We have better timing, we have 

502
00:29:08,080 --> 00:29:10,600
better distortion, we have 
better accuracy when it comes to

503
00:29:10,840 --> 00:29:16,680
noise floor modulation is a is a
huge thing that we are the only 

504
00:29:16,680 --> 00:29:19,240
manufacturer that is eliminated 
noise floor modulation. 

505
00:29:20,000 --> 00:29:23,520
So just to dive into that really
quickly, because that's that's 

506
00:29:23,520 --> 00:29:25,560
actually a pretty fundamental 
part about what makes. 

507
00:29:25,840 --> 00:29:28,280
Very curious, what is? 
What is noise much like? 

508
00:29:29,120 --> 00:29:34,160
So noise floor modulation. 
So if we if we were in a room 

509
00:29:34,160 --> 00:29:37,840
talking together and or 
somebody, or we were sitting 

510
00:29:37,840 --> 00:29:40,000
down listening to somebody 
playing the guitar, or we were 

511
00:29:40,000 --> 00:29:43,600
listening to classical music and
orchestra, a small, small 10 

512
00:29:43,600 --> 00:29:48,480
piece band or anything like 
that, the noise floor stays 

513
00:29:48,800 --> 00:29:51,120
where it is. 
OK, So we can have a 

514
00:29:51,120 --> 00:29:52,680
conversation. 
The noise floor does this and it

515
00:29:52,680 --> 00:29:55,480
goes, I'm the noise floor and 
I'm flat, I'm down here. 

516
00:29:56,800 --> 00:29:58,560
Noise floor ventilation. 
When it comes to digital, to 

517
00:29:58,560 --> 00:30:00,760
analogue conversion, what 
happens when you can start 

518
00:30:00,760 --> 00:30:03,520
converting the digital signal 
into the analogue one? 

519
00:30:03,600 --> 00:30:05,880
The noise floor starts pumping 
like this. 

520
00:30:06,360 --> 00:30:10,520
For every digital signal, every 
pulse, the noise floor starts 

521
00:30:10,640 --> 00:30:13,320
pumping like this. 
And like every sample. 

522
00:30:13,520 --> 00:30:19,480
You get pretty much yes. 
So for us as human beings, we 

523
00:30:19,480 --> 00:30:21,800
can't, we, you can't go, Oh, I 
can hear the noise floor 

524
00:30:21,800 --> 00:30:23,680
modulation. 
It's, it's bumping, it's, it's 

525
00:30:23,680 --> 00:30:27,840
moving up and down. 
But what we suffer from when 

526
00:30:27,840 --> 00:30:31,280
listening to noise floor 
modulation, when the noise floor

527
00:30:31,280 --> 00:30:33,640
is pumping up and down like this
is listening fatigue. 

528
00:30:33,720 --> 00:30:39,320
And it happens quickly. 
You'd be surprised at how not OK

529
00:30:39,320 --> 00:30:44,480
it is to listen to music through
a really bad DAC because you can

530
00:30:44,480 --> 00:30:46,800
only, you'll only be able to 
listen to it sort of like 1520 

531
00:30:46,800 --> 00:30:50,760
minutes and go, OK, this sounds 
and all of a sudden your ears 

532
00:30:50,760 --> 00:30:53,560
will go, everything will start 
becoming really flat. 

533
00:30:53,560 --> 00:30:55,640
Everything will start coming 
like it's really shallow. 

534
00:30:55,640 --> 00:30:58,640
The noise, the stereo field 
starts coming in and you just 

535
00:30:58,640 --> 00:31:02,400
sort of, you don't realise, but 
it's a subconscious thing to do 

536
00:31:02,400 --> 00:31:04,400
with noise form modulation. 
And this is what happens. 

537
00:31:05,000 --> 00:31:07,880
Whereas if you eliminate that 
noise form modulation, so you 

538
00:31:07,880 --> 00:31:12,160
move it from doing this to down 
here, it becomes natural. 

539
00:31:12,520 --> 00:31:15,200
And for us as human beings, all 
of a sudden we're listening to 

540
00:31:15,200 --> 00:31:17,400
music. 
So that removes that problem 

541
00:31:17,680 --> 00:31:20,720
psycho acoustically out of the 
equation entirely. 

542
00:31:21,520 --> 00:31:24,320
And that's a proven thing. 
That's that's that's something 

543
00:31:24,320 --> 00:31:26,000
which is. 
So let me ask you a question 

544
00:31:26,000 --> 00:31:29,960
about this, because this is, 
this is a different kind of 

545
00:31:30,040 --> 00:31:32,320
noise that I that, that you're 
talking about. 

546
00:31:32,320 --> 00:31:34,160
As far as what I'm perceiving 
here. 

547
00:31:34,560 --> 00:31:39,080
It's, it's the noise that rides 
the wave rather than let's say 

548
00:31:39,080 --> 00:31:43,080
ground home that we're talking 
about here, right, 'cause noise 

549
00:31:43,080 --> 00:31:45,880
in that sense, that's, that's 
from your power supply, it's 

550
00:31:45,880 --> 00:31:48,600
coming from the wall, right? 
It's circulating the entire 

551
00:31:48,600 --> 00:31:53,120
building versus what is actually
in the voltage of the signal. 

552
00:31:53,440 --> 00:31:55,640
Yes, yes. 
Interesting. 

553
00:31:55,640 --> 00:31:56,600
Spot on, spot on. 
Yeah. 

554
00:31:56,600 --> 00:31:59,720
So it's not your standard. 
So, so, so for example, if we're

555
00:31:59,720 --> 00:32:03,080
in a loud room, I'm not talking 
about the noise floor, that 

556
00:32:03,080 --> 00:32:05,080
would then just the noise 
floor's gone up. 

557
00:32:05,720 --> 00:32:08,840
But that noise floor, it also 
that noise floor, it's so it's 

558
00:32:08,840 --> 00:32:10,480
an electrical noise floor 
essentially. 

559
00:32:10,880 --> 00:32:12,880
It's the the one that I'm 
talking about, not a noise 

560
00:32:12,880 --> 00:32:14,200
floor. 
But also you've got to remember 

561
00:32:14,200 --> 00:32:18,120
that noise floor, even if it is 
loud, it won't start unnaturally

562
00:32:18,120 --> 00:32:21,160
doing this. 
It's loud and then it's quiet, 

563
00:32:21,160 --> 00:32:23,200
and then it's loud, and then it 
might go quiet again. 

564
00:32:23,440 --> 00:32:30,280
So us as human beings overall, 
we're not used to the whole 

565
00:32:30,360 --> 00:32:33,360
pumping situation, the whole 
noise floor modulation 

566
00:32:33,400 --> 00:32:36,480
experience. 
It's so unnatural for us. 

567
00:32:36,480 --> 00:32:39,040
And it's a pretty fundamental 
flaw in pretty much all designs 

568
00:32:39,040 --> 00:32:40,640
of Dax. 
That's amazing. 

569
00:32:40,640 --> 00:32:44,480
Holy crap. 
So the FPGA, I'm, I'm assuming 

570
00:32:44,480 --> 00:32:47,920
because is it, is it because 
it's just it's a simpler chip. 

571
00:32:47,920 --> 00:32:52,400
It it's, it's got it's. 
It's it's about 5000 times more 

572
00:32:52,400 --> 00:32:53,960
powerful than a standard DAC 
chip. 

573
00:32:54,480 --> 00:32:56,320
Wow. 
So, OK, so because there's 

574
00:32:56,320 --> 00:33:00,760
actually an increase in power, 
you have more headroom and 

575
00:33:01,120 --> 00:33:05,760
because there isn't more 
complicated integrated chip 

576
00:33:06,440 --> 00:33:09,800
design work happening, it's 
literally it's like it's already

577
00:33:09,800 --> 00:33:13,320
got its instructions. 
So it just does the thing very 

578
00:33:13,320 --> 00:33:17,720
quickly, very simply. 
That's that's, that's quite, 

579
00:33:18,240 --> 00:33:21,160
quite amazing. 
So I mean, that comes down as to

580
00:33:21,160 --> 00:33:23,840
why lots of people say like, oh,
why don't you make these? 

581
00:33:23,840 --> 00:33:27,680
So, so this product's mojo Mojo 
2 is our, is our little, our 

582
00:33:27,680 --> 00:33:29,920
portable one. 
People would ask, oh, it's 

583
00:33:29,920 --> 00:33:31,360
battery bad. 
They think, oh, cool, it is 

584
00:33:31,360 --> 00:33:34,160
battery powered, which means it 
doesn't set power from your 

585
00:33:34,160 --> 00:33:36,520
phone or your laptop or whatever
the case may be if you are 

586
00:33:36,520 --> 00:33:40,360
portable. 
But the FPGA requires so much 

587
00:33:40,360 --> 00:33:44,160
power that if you plug this, if 
you plug your phone into it, I 

588
00:33:44,160 --> 00:33:46,600
think it would probably drain it
in about an hour tops if you 

589
00:33:46,600 --> 00:33:48,680
were using it at the same time. 
So there's, you know, there's, 

590
00:33:49,200 --> 00:33:52,880
there's a lot of power going on 
in this, which is why it is the 

591
00:33:52,880 --> 00:33:54,400
size they are, the size they 
are. 

592
00:33:54,400 --> 00:33:57,000
We could get them smaller the 
size they are because we're 

593
00:33:57,000 --> 00:33:59,200
limited to battery technology 
got. 

594
00:33:59,200 --> 00:34:03,840
It so that's, does that mean 
that because of a lack of power,

595
00:34:03,840 --> 00:34:06,880
because I, I had this experience
when I was listening to the Mojo

596
00:34:06,880 --> 00:34:10,760
versus the Hugo versus the Alto,
I said, wow, well, I mean like 

597
00:34:10,760 --> 00:34:13,800
it, it gets better definitely. 
And is it because of how much 

598
00:34:13,800 --> 00:34:17,080
power you give the FPGA? 
It's, it's not just that it is 

599
00:34:17,080 --> 00:34:19,800
actually the size of the FPGA as
well. 

600
00:34:19,800 --> 00:34:24,280
So each FPGA is has its own 
memory cache, it has its own 

601
00:34:24,280 --> 00:34:28,159
quantity of transistors within 
it that we can then program and 

602
00:34:28,880 --> 00:34:31,400
of which requires more heat 
sinking as well. 

603
00:34:31,400 --> 00:34:34,320
So the bigger the processor, the
more heat sinking it requires, 

604
00:34:34,440 --> 00:34:37,760
which is why we jump up in size.
So from Mojo, which is our 

605
00:34:37,760 --> 00:34:40,320
portable one, we jump to the 
huge go to that I'm actually 

606
00:34:40,320 --> 00:34:43,600
using as my digital to analog 
converter to talk to you at the.

607
00:34:44,080 --> 00:34:47,159
Moment you're spoiled. 
To be honest with you, you're 

608
00:34:47,159 --> 00:34:52,120
incredibly high definition, so 
it's great, fascinating. 

609
00:34:52,520 --> 00:34:55,080
Oh my God. 
So I mean like so everything 

610
00:34:55,080 --> 00:34:58,400
that cord has been putting out 
now has been integrating this 

611
00:34:58,400 --> 00:35:03,360
type of technology even in your 
your top tier like products as 

612
00:35:03,360 --> 00:35:05,080
well. 
It's the same technology. 

613
00:35:05,200 --> 00:35:07,080
Yeah, absolutely. 
Size. 

614
00:35:07,360 --> 00:35:11,360
It's exactly that, exactly that.
So with regards to the we do, we

615
00:35:11,360 --> 00:35:14,160
do have, we sort of have like 2 
branches that we specialize in. 

616
00:35:14,160 --> 00:35:16,920
I mean, every company has an 
analog and a digital side. 

617
00:35:17,640 --> 00:35:19,720
It just happens that we're the 
best in the world for the 

618
00:35:19,720 --> 00:35:22,200
digital side and one of the best
in the world for the analog side

619
00:35:22,200 --> 00:35:25,560
as well. 
So the digital side, we have 

620
00:35:25,560 --> 00:35:30,400
Mojo 2, Hugo two. 
We jump up to Hugo TT 2, which 

621
00:35:30,400 --> 00:35:33,120
is the the DAC that you tried 
out when we're at sound check, 

622
00:35:33,320 --> 00:35:36,280
that's square one. 
And then we have our reference 

623
00:35:36,280 --> 00:35:38,880
one. 
Dave, it's about this big. 

624
00:35:39,720 --> 00:35:42,360
I don't can't can't display one 
at the moment, unfortunately. 

625
00:35:43,120 --> 00:35:45,440
And then we go sort of go down 
the analogue route side of 

626
00:35:45,440 --> 00:35:47,840
things where we have our power 
amplifier designs. 

627
00:35:47,840 --> 00:35:49,680
So that's where the Alto comes 
into it. 

628
00:35:49,680 --> 00:35:56,080
So we have Alto, we have various
various degrees of of power with

629
00:35:56,080 --> 00:36:00,720
regards to monoblocks or stereo 
units, 500 watts per channel, 

630
00:36:00,720 --> 00:36:03,400
750 watts per channel, thousand 
Watt monoblocks. 

631
00:36:03,400 --> 00:36:06,640
And then we jump up to the to 
the biggest power amplifiers we 

632
00:36:06,640 --> 00:36:10,520
make, which are about two and a 
half 1000 watts per channel, but

633
00:36:11,520 --> 00:36:15,080
they require, they require a lot
of fare, a lot of a lot of 

634
00:36:15,080 --> 00:36:17,880
aluminium, shall we say so. 
Yeah, absolutely. 

635
00:36:17,880 --> 00:36:22,680
Well now does does cord also 
offer like full on just 

636
00:36:22,760 --> 00:36:26,920
converters and stuff like that 
for multi channel pro audio 

637
00:36:26,920 --> 00:36:29,800
tracking and stuff like that? 
Not yet. 

638
00:36:32,600 --> 00:36:36,160
So at the moment everything is 
everything is stereo. 

639
00:36:36,160 --> 00:36:40,320
Everything we do is stereo. 
So Rob's been working on various

640
00:36:40,320 --> 00:36:41,920
projects, all this sort of 
stuff. 

641
00:36:43,080 --> 00:36:48,880
We operate a digital, we, we 
create or manufacture a what I 

642
00:36:48,880 --> 00:36:51,080
like to call a digital to 
digital converter. 

643
00:36:51,560 --> 00:36:56,080
So it's called the M scaler 
which takes the this FPGA 

644
00:36:56,080 --> 00:36:58,520
technology that you find in here
and uses it in the digital 

645
00:36:58,520 --> 00:37:01,960
realm. 
So we take a 44.1 kHz file 16 

646
00:37:01,960 --> 00:37:05,480
bit and it's a sounds a bit like
up sampling, but it's not 

647
00:37:05,480 --> 00:37:08,360
because it uses out what it is, 
but it uses our technology to 

648
00:37:08,360 --> 00:37:11,360
interpret which is what digital 
to analog conversion is to 

649
00:37:11,360 --> 00:37:14,200
interpret what the next set of 
samples should be. 

650
00:37:14,680 --> 00:37:19,480
And it takes that 4444 one 16 
bit and it converts it up to 

651
00:37:19,480 --> 00:37:23,600
705.6 kHz, 56 bits. 
So the dynamic range goes 

652
00:37:23,600 --> 00:37:26,640
through the roof as well, as 
well as the sample rate, which 

653
00:37:26,640 --> 00:37:28,920
of which any of our converters 
can cope with. 

654
00:37:28,920 --> 00:37:32,000
You can Chuck it into this one. 
It will go all the way up to 768

655
00:37:32,000 --> 00:37:33,600
kHz. 
So super, super advanced 

656
00:37:33,600 --> 00:37:37,000
technology. 
I can't remember where I was 

657
00:37:37,000 --> 00:37:38,800
going that that train. 
Oh, that train of thought. 

658
00:37:38,800 --> 00:37:40,960
So Rob's, Rob's, we have that 
product. 

659
00:37:40,960 --> 00:37:42,440
We've had that product for a few
years. 

660
00:37:42,440 --> 00:37:47,120
Rob's now working on I another 
product. 

661
00:37:47,120 --> 00:37:51,360
We kind of launched it last year
in Munich, high end that also 

662
00:37:51,360 --> 00:37:53,920
has an analogue to digital 
converter on as well. 

663
00:37:53,920 --> 00:37:56,760
Now that's something which we've
never really touched before. 

664
00:37:57,840 --> 00:38:00,440
But as we are exploring that 
route, it gives us the 

665
00:38:00,440 --> 00:38:03,600
opportunity to then start 
thinking about, OK, so if we 

666
00:38:03,600 --> 00:38:06,800
have a two in two out, maybe 
then we could do a four in, four

667
00:38:06,800 --> 00:38:09,160
out. 
And then maybe we can Daisy 

668
00:38:09,160 --> 00:38:11,040
chain them up. 
And then all of a sudden you 

669
00:38:11,040 --> 00:38:13,880
have a 16 in out and it's all 
like, oh, OK, well, this all 

670
00:38:13,880 --> 00:38:17,720
starts making sense. 
We've explored down the route of

671
00:38:17,800 --> 00:38:19,600
with regards to studios and all 
this sort of stuff. 

672
00:38:19,600 --> 00:38:23,640
You know, from the from the 
historical background that that 

673
00:38:23,760 --> 00:38:26,520
we have, I've got a lot of 
friends in the industry, a lot 

674
00:38:26,520 --> 00:38:29,600
of high end studios that are 
using various different methods 

675
00:38:29,600 --> 00:38:33,280
to transport their digital 
signals right back to the old 

676
00:38:33,280 --> 00:38:36,600
days of AES through to Dante and
Maddie and all this sort of 

677
00:38:36,600 --> 00:38:38,480
stuff. 
So we're exploring down the 

678
00:38:38,480 --> 00:38:42,040
Dante route at the moment as 
well, of which the learning 

679
00:38:42,040 --> 00:38:44,120
curve for us because it's not 
something we've ever explored 

680
00:38:44,120 --> 00:38:46,360
before, but it's it's going very
well. 

681
00:38:46,560 --> 00:38:50,040
And we have a working prototype 
product that uses currently 2 

682
00:38:50,040 --> 00:38:53,560
channels of Dante. 
But saying that it's so easy to 

683
00:38:53,560 --> 00:38:55,880
convert that into a multi 
channel 80 and eight out, for 

684
00:38:55,880 --> 00:39:00,040
example. 
So yes, there's there's stuff on

685
00:39:00,040 --> 00:39:03,600
the books, there's stuff which 
we are working towards and the 

686
00:39:03,600 --> 00:39:07,240
whole point, the whole part of 
being a manufacturer isn't just 

687
00:39:07,240 --> 00:39:10,040
to keep on reproducing the same 
stuff, it's it's thinking about 

688
00:39:10,040 --> 00:39:11,440
what the next step is and where 
the. 

689
00:39:11,440 --> 00:39:15,200
Technology yeah, that's fabulous
because I I, you know, this is 

690
00:39:15,200 --> 00:39:20,280
probably one of those things 
that is a surprise out of a 

691
00:39:20,280 --> 00:39:25,240
company that I misunderstood, 
but what it really was about. 

692
00:39:25,560 --> 00:39:29,720
And I think it's just such a 
really cool piece of technology 

693
00:39:29,720 --> 00:39:33,320
to push this kind of tech, you 
know, tech forward that others 

694
00:39:33,640 --> 00:39:35,520
haven't really quite caught on 
yet. 

695
00:39:36,200 --> 00:39:39,480
Because you know, this has been 
a question of mine for a while 

696
00:39:39,480 --> 00:39:44,400
is like, you know, how can DAX 
improve beyond going into 

697
00:39:44,520 --> 00:39:49,120
something like DSD, which I know
you've actually talked about to 

698
00:39:49,120 --> 00:39:52,960
me as there are some flaws in 
DSD and I think it has something

699
00:39:52,960 --> 00:39:55,160
to do with this noise floor 
modulation. 

700
00:39:55,200 --> 00:39:57,360
Am I correct in? 
Assuming that, yeah, yeah, 

701
00:39:57,360 --> 00:40:00,440
absolutely. 
So, I mean, it's a fascinating 

702
00:40:00,440 --> 00:40:04,280
thing, DSD. 
It was originally designed as a 

703
00:40:04,400 --> 00:40:08,520
storage format. 
For studios to go, OK, cool, 

704
00:40:08,520 --> 00:40:12,040
we're just going to convert this
to DSD and we can store it away.

705
00:40:12,040 --> 00:40:18,440
Large file sizes, but what was 
perceived at the time as the the

706
00:40:18,440 --> 00:40:24,200
highest quality available. 
But it turns out it's there is 

707
00:40:24,200 --> 00:40:26,880
there is some question marks 
over it again. 

708
00:40:26,880 --> 00:40:29,360
Rob actually has a whole 
presentation, an hour long 

709
00:40:29,360 --> 00:40:33,240
presentation about DSD, which is
very interesting if you really 

710
00:40:33,240 --> 00:40:35,440
want to dive into the depths of 
the, the technical side of 

711
00:40:35,440 --> 00:40:41,040
things. 
But but the biggest problem, I 

712
00:40:41,040 --> 00:40:43,680
mean, obviously we as a 
manufacturer, we have to make 

713
00:40:44,120 --> 00:40:45,760
products that are DSD 
compatible. 

714
00:40:45,760 --> 00:40:47,880
All of our products are DSD 512 
compatible. 

715
00:40:47,880 --> 00:40:51,240
So you know, right up to 
ridiculous sample rates. 

716
00:40:54,360 --> 00:40:58,080
But we as a manufacturer 
generally, I said we, I stand 

717
00:40:58,080 --> 00:41:03,440
corrected me as a Thomas 
Vaughan, prefer PCM for some 

718
00:41:03,440 --> 00:41:08,040
technical reasons, shall we say?
It's certainly more practical. 

719
00:41:08,680 --> 00:41:10,920
It's Oh yes, unbelievably more 
practical. 

720
00:41:10,920 --> 00:41:12,320
Yeah. 
I mean, I mean, imagine trying 

721
00:41:12,320 --> 00:41:14,920
to record a session in DSD, 
like, no, that take wasn't any 

722
00:41:14,920 --> 00:41:16,320
good and I can't edit it do it 
again. 

723
00:41:16,600 --> 00:41:20,960
So it's it's great for a 
classical set, for example, or 

724
00:41:20,960 --> 00:41:22,960
if you're recording an 
orchestra, which is like a live 

725
00:41:22,960 --> 00:41:25,680
recording. 
OK, there are there are 

726
00:41:25,680 --> 00:41:29,680
applications for it, but there 
there are some bits like the the

727
00:41:29,760 --> 00:41:37,880
the bit depth is a is a big flaw
and the very, very high 

728
00:41:37,880 --> 00:41:41,480
frequency spike shall we say 
they can alias down into the 

729
00:41:41,480 --> 00:41:45,840
audio spectrum can can be a bit 
of a problem when it comes to 

730
00:41:45,840 --> 00:41:48,160
listening and converting digital
to analogue signal. 

731
00:41:48,160 --> 00:41:51,960
So your standard DAC chip coming
back to those other 

732
00:41:51,960 --> 00:41:56,760
manufacturers, if you Chuck DSD 
through them, then there's a 

733
00:41:56,760 --> 00:42:00,440
good chance that that DS, DS 
probably got something going on 

734
00:42:00,440 --> 00:42:02,760
in the audio spectrum which it 
shouldn't be doing. 

735
00:42:03,560 --> 00:42:06,680
So which is why we have various 
different filters and all of our

736
00:42:06,680 --> 00:42:11,440
products for listening to DSD. 
So it's, so is it fair to assume

737
00:42:11,440 --> 00:42:17,520
that Cord and yourself Tom 
believe that it's not 

738
00:42:17,520 --> 00:42:25,200
necessarily the format of either
PCM or DSD that's really the 

739
00:42:25,200 --> 00:42:28,320
issue? 
It's it's the the way that it's,

740
00:42:28,360 --> 00:42:32,040
it's being converted to that 
format that really lies in its 

741
00:42:32,120 --> 00:42:34,680
problems, right? 
Fundamentally, yes. 

742
00:42:35,320 --> 00:42:38,720
Interesting the. 
Design concept behind DSD is, 

743
00:42:38,720 --> 00:42:41,920
is, is brilliant. 
It's certainly one way of of 

744
00:42:41,920 --> 00:42:43,480
going. 
OK, so how can we get this at 

745
00:42:43,480 --> 00:42:45,240
the best sample rate we possibly
can? 

746
00:42:45,760 --> 00:42:47,320
And it is an unbelievably high 
sample rate. 

747
00:42:47,320 --> 00:42:50,440
You know DSD 64 is 2.8 
megahertz, right? 

748
00:42:50,440 --> 00:42:52,840
But it's a bit depth of one, but
it's 2.8 megahertz. 

749
00:42:52,840 --> 00:42:57,400
So you got a lot of samples for 
one second, whereas obviously 

750
00:42:57,400 --> 00:43:02,680
PCM coming in at 44.1, which is 
why there is a good argument for

751
00:43:02,680 --> 00:43:05,640
DSD, but there's also a good 
argument for having a decent 

752
00:43:05,640 --> 00:43:09,960
deck if you listen to the SD. 
So now, so then my final 

753
00:43:09,960 --> 00:43:14,880
question on this DSD topic, Do 
you think this FPGA technology 

754
00:43:14,880 --> 00:43:19,920
is something that's missing from
DSD or is it something that is a

755
00:43:19,920 --> 00:43:24,000
bigger tackle or big bigger, 
bigger obstacle to tack? 

756
00:43:24,000 --> 00:43:29,040
I think it's, it's not, so it's 
not just FBI mean it's a, it's a

757
00:43:29,040 --> 00:43:31,920
difficult one because obviously 
I'm going to say, you know that 

758
00:43:31,920 --> 00:43:35,440
our FPGA DAX are going to be the
best at converting DSD because 

759
00:43:35,440 --> 00:43:39,320
of the way that the Rob has the 
filters available for DSD 

760
00:43:39,320 --> 00:43:42,200
listening. 
But it's not just that, it's 

761
00:43:42,240 --> 00:43:47,440
it's the any, any manufacturer 
could implement the filters that

762
00:43:47,440 --> 00:43:50,480
we use within our designs for 
listening to DSD. 

763
00:43:50,480 --> 00:43:53,840
They're just pretty simple high 
frequency roll off filters. 

764
00:43:54,640 --> 00:43:56,600
Other manufacturers might do it.
There might be some out there 

765
00:43:56,600 --> 00:43:59,640
that I'm unaware of. 
So I confess, you know, I don't 

766
00:43:59,640 --> 00:44:01,320
go through every single 
manufacturer and say this one 

767
00:44:01,320 --> 00:44:03,840
hasn't got this, this one hasn't
got this because we all make 

768
00:44:03,840 --> 00:44:06,320
great gear and we wouldn't be 
where we are without other 

769
00:44:06,320 --> 00:44:08,440
manufacturers making 
equivalently good gear. 

770
00:44:09,720 --> 00:44:14,520
It's all about preference. 
So yes and no is the answer to 

771
00:44:14,520 --> 00:44:17,160
your question with regards to is
it an FPGA that makes a 

772
00:44:17,160 --> 00:44:21,360
difference to DSD conversion. 
It helps, but there are the 

773
00:44:21,360 --> 00:44:24,080
people that could do the same 
thing if they knew what was 

774
00:44:24,080 --> 00:44:26,840
going on within the conversion 
of the DSD. 

775
00:44:27,720 --> 00:44:29,120
Got it. 
Wow. 

776
00:44:29,120 --> 00:44:31,400
Well, you know, Tom, this has 
been such an enlightening 

777
00:44:31,400 --> 00:44:34,880
conversation. 
I certainly learned more about 

778
00:44:34,880 --> 00:44:39,200
headphones and headphone amp and
speaker amp technology today, 

779
00:44:39,640 --> 00:44:42,600
and I'm sure that whoever's 
listening on the Metal 

780
00:44:42,600 --> 00:44:44,760
Mastermind podcast has learned 
the same. 

781
00:44:45,720 --> 00:44:48,240
You know, here at Metal 
Mastermind, we are all about 

782
00:44:48,240 --> 00:44:50,560
education for the modern 
musician. 

783
00:44:50,560 --> 00:44:54,840
So without further ado, this is 
at a point in our conversation 

784
00:44:54,840 --> 00:44:58,080
where I just want to tell the 
audience here on Metal 

785
00:44:58,080 --> 00:45:02,160
Mastermind you'll find resources
for audio education, music 

786
00:45:02,160 --> 00:45:06,040
education, music business. 
There's a lot of exciting things

787
00:45:06,040 --> 00:45:08,480
happening at Metal Mastermind, 
so stay tuned for all the things

788
00:45:08,480 --> 00:45:10,480
that are coming up, but do check
out our 

789
00:45:11,040 --> 00:45:14,840
onlinecourses@metalmastermind.com.
And again, Tom, thank you so 

790
00:45:14,840 --> 00:45:17,680
much for your time today from 
Cordy Electronics. 

791
00:45:18,240 --> 00:45:21,480
I would love to keep this 
conversation going, so maybe 

792
00:45:21,480 --> 00:45:24,240
sometime in the future we can 
have you invited back to the 

793
00:45:24,240 --> 00:45:25,520
show. 
I can talk a little bit more 

794
00:45:25,520 --> 00:45:27,480
about this kind of stuff. 
I think it's fascinating. 

795
00:45:27,840 --> 00:45:30,600
Of course, there's a fair amount
we haven't touched on, so yes, 

796
00:45:30,760 --> 00:45:35,080
let's return. 
You know 111 final question and 

797
00:45:35,080 --> 00:45:40,920
you could either say yes or no, 
but do cables matter in an 

798
00:45:40,920 --> 00:45:44,200
audio? 
File you. 

799
00:45:45,560 --> 00:45:48,160
You had some keywords there at 
the end of your sentence, so the

800
00:45:48,160 --> 00:45:53,160
answer is yes. 
So you know. 

801
00:45:53,680 --> 00:45:55,600
That. 
Maybe, maybe that could be 

802
00:45:55,600 --> 00:45:57,560
another subject for another day 
and. 

803
00:45:57,560 --> 00:46:01,200
I would be again, happy to talk 
about that because that's that's

804
00:46:01,200 --> 00:46:03,200
something that's something which
we as a couple of the thing. 

805
00:46:03,240 --> 00:46:06,880
OK, so very, very quickly we're 
Am I allowed to swear? 

806
00:46:07,400 --> 00:46:10,640
Yes, that's OK. 
We're in no bullshit company, so

807
00:46:11,320 --> 00:46:13,880
there's your answer. 
Amazing. 

808
00:46:14,360 --> 00:46:16,040
Amazing. 
Well, thanks so much, Tom. 

809
00:46:16,040 --> 00:46:17,920
I really appreciate your time 
today. 

810
00:46:18,200 --> 00:46:22,680
And without further ado, cheers 
everybody and we'll see you next

811
00:46:22,680 --> 00:46:22,920
time.
