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Guys and gals, welcome to 
another episode of Battle 

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Mastermind. 
Co founder and your Co host 

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here. 
Jason Stallworth also Co founder

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with me and Co host The Great. 
Ken Candelas Here we are up to 

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episode 70. 
Yes, this is episode 70. 

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Man, that's crazy dude. 
Are we old yet? 

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Yeah, you know, we're just 
talking about age. 

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We're not talking about age in 
the podcast, by the way. 

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But I was telling you, I was 
telling Ken guys that I'll be 50

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next year. 
I mean, we're filming this in in

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August 2024, so May 2025, I'll 
be 50. 

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So yeah, we're just kind of 
talking about that. 

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How Like man, that's like the 
halfway point or maybe not even.

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So anyway, you can go down some 
dark and scary roads of that 

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one. 
Now we are going to talk about 

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something interesting today 
though that I mean this is cool.

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We're going to talk about the 
environment and no, that's not 

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that's not what you're thinking.
The environment that is perfect 

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for you creating. 
Now, this could be music, 

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obviously, this could be, of 
course, now we're thinking about

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our home studios where we go to 
create stuff. 

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It could be art, it could be 
writing, could be anything. 

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You know, sometimes I like to 
write as well. 

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You know, Ken, you know, you and
I both we write blog posts. 

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You just finished an entire book
you've been working on for home 

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Eric for the new release coming 
out in in September here. 

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That's going to have a book with
it and everything you guys know.

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I published my first book in 
2017, heavy metal and weights. 

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I'm, I'm going to be working on 
something new here pretty soon, 

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but your environment for 
creation, Jen, you know, I want 

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you to tell the story that you 
started telling me before we 

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click the record button here. 
You just got back from like a a 

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really epic place that is like 
the perfect environment for for 

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creation. 
Yeah, it's a place called 

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Guilford Sound and it's in 
Vermont. 

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Guilford, Vermont. 
So very original. 

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So we, we took a, it's actually 
a retreat. 

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It's a studio and it's a retreat
at the same time. 

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So it's one of those things 
where you book your session for,

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you know, however long, you 
know, a week or so, and you go 

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there and they have 
accommodations for you, for you 

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to, you know, sleep on the 
premises, wake up and just get 

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to work. 
And I have never experienced 

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something like this before, not 
to this degree. 

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I've been in professional 
studios all over, but not to the

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point where it's like, hey, 
let's stay here and be creative.

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Because I actually wasn't hired 
to be the engineer for this 

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record that was being made. 
I was hired to be the drummer. 

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So it was nice because the 
engineers that I was working 

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with, I was very familiar with, 
I have very good relations with 

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and they were just, you know, I,
I could trust, right? 

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I didn't have to put my 
engineering cap. 

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I knew this was not my role this
time. 

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I was just going to be the 
drummer, be the creative. 

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And that's a really because when
it comes to, you know, working 

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on a record, the last thing I 
want to do is put on multiple 

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hats at the same time. 
So it's just better workflow, 

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you know, get somebody else to 
record you. 

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And Jason, you've even done this
with your own record, too. 

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You were like, I'm not recording
my own vocals. 

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I'm going to get Cliff to do it 
right. 

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Yeah, that that was a huge thing
for me. 

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And and me, it goes back to 
environments like OK, And 

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there's some things about my 
small little 10 by 11 home 

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recording studio, you know, you 
can barely call it that. 

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But I mean, look, we all have an
interface, we have our dolls. 

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I mean the recording quality you
get with minimal gear is, I mean

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it's pristine, we all know that.
I mean, even even the lesser of 

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the interfaces, most affordable 
interface these days, you can 

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still get a very high quality 
recording that you could record 

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something and release. 
But the environment for, for not

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only creating but also 
performing as well. 

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Sometimes it might be a little 
different. 

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And in this case, yeah, I, I 
didn't want to record vocal 

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tracks and then have to be also 
the person behind the the 

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console manning everything, you 
know. 

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Oh, I didn't like that one. 
Delete, go back, whatever. 

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So yeah. 
So again, you know, I guess 

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we're talking about both 
environment for, you know, 

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creation and also performing as 
well. 

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Yeah, this was, this is 
interesting because the, the way

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this turned around was my 
friend. 

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He was told he was given a tip 
about Guilford and he said, OK, 

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you were my who let me say my, 
my other friend, who is my 

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colleague, he's the 11 of the 
engineers. 

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He was the one who got the tip 
and that said Guilford was going

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to be available because somebody
had already booked it, but they 

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they couldn't make the booking. 
So Guilford's what It was 

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already paid for. 
It was some big artist, but it 

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was, it was already paid for. 
And they just, they couldn't 

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make the accommodation. 
So it was open and it was paid 

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for. 
So the guys at Guilford are 

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friends with my friend. 
And they said, hey, you want to 

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come in and do something here? 
Nice dude. 

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And then the person who hired me
to do the drums, he was the one 

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who who got that information. 
He said, yeah. 

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And my buddy who's the engineer 
said, Ken, you know, you would 

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be great for this band. 
You should play drums on this 

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and we're going to go to 
Guilford. 

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I said, OK, I've never been to 
Guilford. 

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But you know, you look at the 
website and you're just like, 

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holy crap, this is like Dream 
studio, this type of stuff. 

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They had, you know, an API 
legacy console and, you know, 

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all the, all the microphones you
could ever ask for from 

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$1,000,000 Studio. 
And this was so exciting. 

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So I, you know, and I actually, 
I got, I think the demos for 

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what I was going to play the 
night before we were leaving for

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Vermont. 
So I'm like, OK, so we're just 

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going to have to rehearse this 
while we're there and then 

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we'll, you know, we'll nail the 
record. 

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So, and lo and behold, we 
actually did. 

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It was fantastic. 
It's one of those situations 

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where it's really appreciative 
to play with people that know 

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what they're doing. 
And that's why it's also really 

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important that if you're a 
musician and you want to, you 

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know, get to the level of 
professional musician, you're 

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that you're also not just 
playing on your own, but you're 

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playing with other people so 
that you are practicing the 

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nature of improvisation on the 
fly. 

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Because that intuition, I can't 
tell you how much it helps you 

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in the moments where you're just
like, oh, crap, I got to learn 

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this song. 
But you can really kind of lean 

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in on your intuition and say, 
OK, this is how it's supposed to

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feel, you know, And then your 
muscle memory starts to really 

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kick in. 
And those are really good, you 

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know, lessons. 
But lo and behold, we go to this

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place and, you know, we've set 
up the first day. 

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And during that time, you know, 
while they're setting up the 

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microphones, perfect opportunity
for me to rehearse with the 

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band. 
So we're just doing our thing. 

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And then at the end of the day, 
you know, we close out the 

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session, We're like, OK, we're 
going to come back tomorrow. 

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Everybody's going to get some 
rest. 

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And our accommodations were in 
an old house from the 1700s, 

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like 1760s. 
So even before the United States

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was the United States. 
So this house was still had all 

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the old hardware from then. 
So you know, you're like, 

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there's no door knobs. 
It's literally just like latched

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and open kind of thing. 
And you're walking through and 

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you're just like, whoa, this is 
kind of nuts. 

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And it, it definitely sets the 
mood. 

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And, you know, you, you go to 
sleep. 

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It's so quiet because here in 
New York, where I'm from, it's 

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so noisy. 
And you realize, you realize how

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noisy it is in New York when you
go to a place like Vermont. 

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And it's just dead quiet where I
could literally just hear the 

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hearing damage I had. 
So yeah. 

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And then the next day you come 
in and you're just like, all 

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fresh. 
And it's like, you don't even 

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have to do any setup. 
You just go in and you start 

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playing. 
And it's like, whoa, this is 

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what making music supposed to 
feel like. 

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No talk about talk about 
environment for for creation and

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performing when everything is 
already set up. 

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You just walk in, it's done. 
You don't have to do anything. 

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There is something to be said 
for that. 

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Again, I want to kind of switch 
gears same page, but just a 

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little. 
Let's let's switch gears to just

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a typical home studio. 
Any home studio you guys have, 

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again, most everybody listening,
you guys have a computer, you 

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have a doll you can plug in and 
record. 

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What are some things can do that
people can do that everyone 

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listening can do to make it as 
close to that as possible? 

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Like are there a few like, you 
know, three or five tips or 

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something like that that you 
want to give? 

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I have some things to share as 
well, but to make it so that 

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where you just sit down and you 
can start creating versus what I

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have to do this, I have to plug 
this in. 

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I have to do that and all these 
10 things you have to do first 

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before you even get started, 
because sometimes that have to 

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do stuff before you start can 
just kill the mood. 

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Yeah, it's very difficult 
because I feel like what's 

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special about doing something 
like Guilford is that you leave 

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what it is that you know, and 
you go into a place that's 

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remote, that is an isolated area
where you don't have contact to 

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the outside world. 
We're at home, we very much have

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contact. 
So it's just like at a moment's 

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notice, we can just be like, oh,
got to take out the trash, you 

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know, or anything, right? 
And that kind of environment by,

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I think default is something 
that kills creativity. 

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So working from home, and I 
think for a lot of people, even 

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through the pandemic, I think we
realized that working from home 

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for a lot of things is an ideal 
because, for example, I'm a 

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teacher, right? 
Having to teach on Zoom was one 

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of the hardest things I had to 
do because I'm constantly 

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dealing with students who are 
getting distracted by family 

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members or their dog or, you 
know, they got to do something, 

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they got to run an errand and, 
you know, they're on their phone

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and they can't really see what 
I'm talking about because the 

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screen's so small, right? 
It's like all these things, 

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right? 
Like working from home. 

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We, we initially are like, well,
this is, this is great. 

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I get to be on my couch with a 
laptop and I kick my feet up in 

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my boxers and I'm just, you 
know, doing my work. 

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But. 
I've been there. 

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Realize that, you know, working 
from home can be a very, very 

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big challenge because there's so
many things at home that are at 

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our fingertips that we basically
have ADHD and there's just like 

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so many things we want to do at 
the same time. 

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So I guess at home, to get as 
close to the experience of 

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remoteness as possible, I think 
you have to one, completely 

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block out the week and say I am 
not doing work on anything else.

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Like you literally like you're 
not going to go to a job. 

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You're going to, you know, make 
sure like you're isolated. 

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You might even say I'm going to 
unplug the Internet, turn off my

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phones. 
Whatever, not a bad idea at all 

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man. 
Just completely unplug. 

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It has to be like a super 
conscious decision. 

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It's not going to be something 
that you can just like, you 

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know, chill out about and then 
get maybe a friend who's 

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experienced who can help you and
do some of those tasks with you 

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and just help record you. 
But the best way, and This is 

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why where I always say like the 
reason why I don't focus on 

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recording at home, but I do 
mixing at home is for that 

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simple reason that my home is 
not the best acoustically. 

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The quality of the recording 
that you're going to get here is

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going to be, you know, even if I
had great microphones, it's not 

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going to be the same room. 
It's not going to be, you know, 

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something like where you go to a
real recording studio where they

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have those high quality rooms 
and they're acoustically treated

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and they sound great. 
And those are going to be with 

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preserved on your record. 
It's worth paying that money to 

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00:12:53,840 --> 00:12:58,040
go and record, you know, and not
having to buy the entire 

224
00:12:58,040 --> 00:13:01,240
microphone locker for your home 
studio because it's like, why 

225
00:13:01,240 --> 00:13:03,120
would you do that? 
You still have the wrong 

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00:13:03,120 --> 00:13:04,680
environment to record in any 
way. 

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00:13:05,040 --> 00:13:08,560
So go to a studio that's 
actually properly built and then

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00:13:08,560 --> 00:13:11,880
you can, you know, mix at home. 
I tell all my students to focus 

229
00:13:11,880 --> 00:13:15,920
on like your monitoring and your
listening environment for mixing

230
00:13:15,920 --> 00:13:18,600
up at home because that's what's
going to be the thing that can 

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00:13:18,600 --> 00:13:22,240
really help you. 
Realistically here recording, 

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00:13:22,240 --> 00:13:25,240
unless you're just maybe a 
vocalist or you're just doing, 

233
00:13:25,240 --> 00:13:27,160
you know, like an acoustic 
guitar, you could probably get 

234
00:13:27,160 --> 00:13:28,920
away with that at home and it'll
sound great. 

235
00:13:30,320 --> 00:13:35,520
But like drums, that's just 
another level of unless you're 

236
00:13:35,520 --> 00:13:40,120
lucky to have a very nice 
acoustic space for that at home,

237
00:13:41,360 --> 00:13:42,960
that's going to be the most 
challenging. 

238
00:13:42,960 --> 00:13:47,200
And even then, you still have to
deal with distractions, right? 

239
00:13:47,200 --> 00:13:49,840
So that's, that's my opinion on 
it. 

240
00:13:50,240 --> 00:13:54,040
I think there's a lot to be 
gained from this experience of 

241
00:13:54,360 --> 00:13:58,200
how to look at making music, 
which is, you know, like I said,

242
00:13:58,320 --> 00:14:02,560
how I thought music needs to be 
made and there's a lot of value 

243
00:14:02,560 --> 00:14:03,400
in that. 
So. 

244
00:14:04,400 --> 00:14:07,960
I'm so glad you brought up drums
because as far as recording 

245
00:14:07,960 --> 00:14:11,800
goes, I would almost argue that 
if you're recording acoustic 

246
00:14:11,800 --> 00:14:16,120
drums, which which I applaud any
drummer this recording with 

247
00:14:16,320 --> 00:14:18,440
acoustic drums. 
And I'm not knocking people that

248
00:14:18,440 --> 00:14:20,600
record with electronic drums. 
Look, there's a there's a time 

249
00:14:20,600 --> 00:14:23,160
and place for everything. 
And if you don't have the means 

250
00:14:23,160 --> 00:14:26,400
to do something, then then do 
what you can with what you have.

251
00:14:26,400 --> 00:14:28,760
I'll say that. 
But I mean, if you want to go 

252
00:14:28,760 --> 00:14:33,440
next level and ultimate level, 
dude, having Ken on the acoustic

253
00:14:33,440 --> 00:14:35,600
drums, that's where where to 
where to be. 

254
00:14:35,960 --> 00:14:39,400
But I would argue that that 
might be the most important 

255
00:14:39,440 --> 00:14:43,240
instrument that you record that 
you have to have all this stuff 

256
00:14:43,240 --> 00:14:46,720
Ken that you're talking about. 
Look, vocals, would it be 

257
00:14:46,720 --> 00:14:49,880
perfect if I record even in my 
studio here, I've, I've got some

258
00:14:49,880 --> 00:14:52,720
sound barriers with, you know, 
with, with cloth and curtains 

259
00:14:52,720 --> 00:14:55,960
and that sort of thing, right? 
It wouldn't be horrible. 

260
00:14:55,960 --> 00:14:58,840
And I mean, I've recorded vocals
in here for masterpiece, you 

261
00:14:58,840 --> 00:15:01,680
know, now I'm not, you know, I'm
not some Sebastian Bach or 

262
00:15:01,680 --> 00:15:03,920
Céline Dion or whatever, right? 
It's metal. 

263
00:15:03,920 --> 00:15:06,160
I'm OK. 
So it's a little rough and I'm 

264
00:15:06,160 --> 00:15:07,840
not going to pretend I'm the 
best vocalist. 

265
00:15:07,840 --> 00:15:12,800
You know, I, I do what I can 
with what I have again, but I 

266
00:15:12,800 --> 00:15:14,560
would say drums are even more 
important than that. 

267
00:15:14,960 --> 00:15:18,360
I I think what lacked in the 
earlier recordings in the early 

268
00:15:18,360 --> 00:15:22,160
days was probably just that if 
you go back and listen to a lot 

269
00:15:22,160 --> 00:15:26,040
of metal albums, testaments, I'm
not picking on Testament because

270
00:15:26,040 --> 00:15:28,240
it's a great album, but practice
what you preach. 

271
00:15:29,040 --> 00:15:32,040
I would listen to that because I
love the album so much, but the,

272
00:15:32,040 --> 00:15:36,160
the kick was like, you know, and
you could hear it from afar. 

273
00:15:36,160 --> 00:15:37,720
I mean, I'd be asleep listening 
to it. 

274
00:15:38,080 --> 00:15:40,760
And again, I can't take anything
away from that album. 

275
00:15:40,760 --> 00:15:42,560
I and I'm, I'm choosing that one
over many. 

276
00:15:42,560 --> 00:15:45,320
But if you go back and listen to
old recordings, I think if 

277
00:15:45,320 --> 00:15:48,520
anything is lacking, it was 
maybe the, the bottom end 

278
00:15:48,520 --> 00:15:51,360
overall. 
And of course the drums where 

279
00:15:51,360 --> 00:15:55,560
now we know more about recording
drums, mic techniques and that 

280
00:15:55,560 --> 00:15:57,400
sort of thing. 
But yeah, it's, I think it's 

281
00:15:57,880 --> 00:16:01,320
super important to know where 
your weak spots are. 

282
00:16:01,320 --> 00:16:04,760
It's like, OK, I, I would never 
drag a drum set up here in my 10

283
00:16:04,760 --> 00:16:06,480
by 11 room and try to record 
drums. 

284
00:16:06,480 --> 00:16:08,200
That just wouldn't, wouldn't be 
ideal. 

285
00:16:09,080 --> 00:16:13,400
And as far as creating the 
environment to perform, I think 

286
00:16:13,400 --> 00:16:16,280
you know what I mentioned about 
recording vocals someone else's 

287
00:16:16,280 --> 00:16:19,320
studio on my last album, Ken, 
what you mentioned about going 

288
00:16:19,320 --> 00:16:22,320
to this place and probably any 
other time, especially when you,

289
00:16:22,320 --> 00:16:25,440
when you recorded in Kia studio,
when you recorded for our song, 

290
00:16:25,440 --> 00:16:28,000
the Metal Mastermind song, you 
are your master. 

291
00:16:28,000 --> 00:16:30,600
You recorded drums. 
You weren't trying to, you 

292
00:16:30,600 --> 00:16:33,480
didn't have like a laptop beside
you trying to man the dawn and 

293
00:16:33,480 --> 00:16:35,160
all that stuff while you're 
trying to record. 

294
00:16:35,240 --> 00:16:38,760
No, you had another, you had a 
helper, someone to to manage all

295
00:16:38,760 --> 00:16:40,960
that. 
Yeah, it's really important to 

296
00:16:40,960 --> 00:16:42,960
make friends in these 
situations. 

297
00:16:44,480 --> 00:16:47,760
Like even even despite the fact 
that, you know, we're moving in 

298
00:16:47,760 --> 00:16:50,200
a direction where every artist 
is kind of doing their own 

299
00:16:50,200 --> 00:16:57,040
thing, there's still a market 
for engineers studios. 

300
00:16:57,600 --> 00:17:01,560
And, you know, the bedroom 
studio has its uses, but it's 

301
00:17:01,560 --> 00:17:05,079
not the end all be all for 
everything, right? 

302
00:17:05,119 --> 00:17:09,079
I think we forget that sometimes
when we're recording, we're 

303
00:17:09,079 --> 00:17:13,800
literally dealing with physics. 
So you can't, you know, just 

304
00:17:14,200 --> 00:17:17,960
unless you got like a black hole
for, you know, reverb chambers 

305
00:17:17,960 --> 00:17:21,599
in your place where you can just
make the entire drum set sound 

306
00:17:21,599 --> 00:17:24,160
not like a room that it's being 
placed in. 

307
00:17:25,560 --> 00:17:28,480
You have to, you have to still 
deal with that, right? 

308
00:17:28,480 --> 00:17:34,440
So, and you know, I feel like a 
lot of the digital technology 

309
00:17:34,440 --> 00:17:40,560
that we have helps quite a bit, 
but it's also like if you have 

310
00:17:40,560 --> 00:17:44,800
to go and do all that work to 
upend what you recorded because 

311
00:17:44,800 --> 00:17:47,320
it was recorded in the wrong 
environment, wouldn't it have 

312
00:17:47,320 --> 00:17:49,520
just been easier just to record 
it in the right environment in 

313
00:17:49,520 --> 00:17:52,920
the 1st place and just spend the
money because like now you're 

314
00:17:52,920 --> 00:17:57,800
just spending time undoing what 
shouldn't have been done. 

315
00:17:58,360 --> 00:18:00,480
That's that's the thing that I 
think we forget about. 

316
00:18:00,480 --> 00:18:03,320
It's like, Oh, yeah, well, I'll 
fix it in the mix is like the 

317
00:18:03,320 --> 00:18:07,400
worst thing anybody could have 
ever made-up because that's not 

318
00:18:07,400 --> 00:18:10,760
what mixing is supposed to be. 
Mixing is supposed to elevate 

319
00:18:10,760 --> 00:18:13,320
what was already recorded. 
Mixing is supposed to be a 

320
00:18:13,320 --> 00:18:15,920
breeze. 
You should be spending like six 

321
00:18:15,920 --> 00:18:21,920
hours on a mix, not, you know, 
60 days because you're like 

322
00:18:21,960 --> 00:18:24,120
thing is like reported so 
horribly. 

323
00:18:24,160 --> 00:18:26,800
You know, that's that's the the 
difference. 

324
00:18:26,920 --> 00:18:30,480
You know, when you go to a real 
place with real engineers who 

325
00:18:30,480 --> 00:18:32,280
know what they're doing and 
you're spending the money and 

326
00:18:32,280 --> 00:18:33,960
it's like, yeah, well, guess 
what? 

327
00:18:34,200 --> 00:18:40,160
That's an investment. 
That's why the studios of that 

328
00:18:40,160 --> 00:18:43,160
were, you know, recording all 
these record label projects. 

329
00:18:43,440 --> 00:18:47,800
The record labels would shell 
out $150,000 of dough into a 

330
00:18:47,800 --> 00:18:51,880
record because that's what it 
took to make the best that they 

331
00:18:51,880 --> 00:18:54,560
could make it be. 
Because at the end of the day, 

332
00:18:54,800 --> 00:18:58,080
you're going to be living with 
that for the rest of your life, 

333
00:18:58,320 --> 00:19:00,880
right? 
So if it's something you care 

334
00:19:00,880 --> 00:19:04,520
about, do it up right, Spend the
money. 

335
00:19:04,520 --> 00:19:08,600
I know it's hard. 
I know it's like, oh, man, I got

336
00:19:08,600 --> 00:19:12,280
to, you know, spend $3000 for 
this studio today. 

337
00:19:12,800 --> 00:19:17,320
And it's like, yeah, well, do 
you want great drums or do you 

338
00:19:17,320 --> 00:19:20,760
want subpar drums? 
That the moment somebody hits 

339
00:19:20,760 --> 00:19:22,720
your record and they listen to 
it, they're just going to be 

340
00:19:22,920 --> 00:19:26,840
like, because that's what's 
going to happen subconsciously, 

341
00:19:27,080 --> 00:19:30,200
whether you realize it or not. 
If it doesn't have great 

342
00:19:30,200 --> 00:19:34,040
production value, people 
immediately tune out because 

343
00:19:34,040 --> 00:19:37,520
they're so used to hearing the 
great stuff and that's what they

344
00:19:37,520 --> 00:19:41,240
want. 
You know, the performance always

345
00:19:41,240 --> 00:19:45,200
comes first, but that production
value comes right after. 

346
00:19:45,600 --> 00:19:50,400
And people sometimes won't even 
last long enough to hear the 

347
00:19:50,400 --> 00:19:53,960
great performance that you had 
just because the moment they 

348
00:19:53,960 --> 00:19:55,840
turn it on, it's like looking at
the cover of a book. 

349
00:19:56,720 --> 00:19:59,560
They'll they'll walk away and go
to the next thing because it 

350
00:19:59,560 --> 00:20:01,560
sounds like crap. 
That's huge. 

351
00:20:01,560 --> 00:20:03,880
What you just brought up the 
cover of a book. 

352
00:20:04,480 --> 00:20:06,600
I have a good friend of mine. 
His name is Dale. 

353
00:20:06,600 --> 00:20:09,160
He he runs self-publishing with 
Dale. 

354
00:20:09,720 --> 00:20:12,360
It's a YouTube channel. 
And I, when I was going to 

355
00:20:12,360 --> 00:20:17,200
publish my first book in 2017, I
was, you know, watching videos 

356
00:20:17,200 --> 00:20:18,680
about that. 
And I ran across him. 

357
00:20:18,680 --> 00:20:20,480
I commented and he saw I play 
guitar. 

358
00:20:20,480 --> 00:20:22,560
He plays guitar too. 
So, you know, we became great 

359
00:20:22,560 --> 00:20:24,560
friends after that, a great 
dude. 

360
00:20:24,880 --> 00:20:28,200
But yeah, he, he talks about the
covers of your book. 

361
00:20:28,720 --> 00:20:32,400
It's great if you have an 
awesome book, but if you can't 

362
00:20:32,400 --> 00:20:36,280
get people to to be attracted to
that, if you can't captivate 

363
00:20:36,280 --> 00:20:39,280
someone and capture their 
attention, it's almost like 

364
00:20:39,440 --> 00:20:41,760
YouTube, same thing. 
Can we, we could make a 

365
00:20:41,760 --> 00:20:44,920
phenomenal video, but if the 
thumbnail, you know, it's 

366
00:20:44,920 --> 00:20:47,280
arguably that's the number one 
thing, the thumbnail may be the 

367
00:20:47,280 --> 00:20:49,680
title as well. 
With thumbnail, if that's not 

368
00:20:49,680 --> 00:20:53,240
engaging folks, they don't care.
So same, same with production. 

369
00:20:53,240 --> 00:20:56,640
If the production is not good, 
you know, we, I think, I think 

370
00:20:56,640 --> 00:20:59,640
the YouTube or maybe it's social
media, Facebook metrics, the 

371
00:20:59,640 --> 00:21:04,080
meta metrics, there's actually a
metric for three seconds. 

372
00:21:04,720 --> 00:21:07,680
Like people, this many people 
watched your video or this 

373
00:21:07,680 --> 00:21:10,320
percentage watch your video at 
least for three seconds. 

374
00:21:10,360 --> 00:21:14,680
And you're like, really our, our
attention spans is that far gone

375
00:21:14,680 --> 00:21:16,800
that we can only last. 
But people were scrolling, 

376
00:21:16,800 --> 00:21:19,000
right? 
To your point, if they don't 

377
00:21:19,000 --> 00:21:22,000
like what they're seeing or 
hearing, they scroll to the next

378
00:21:22,440 --> 00:21:25,400
with with streaming these days, 
if they if they don't like the 

379
00:21:25,400 --> 00:21:28,760
first, you know, first few 
seconds or at least the 

380
00:21:28,760 --> 00:21:31,720
production value, if the 
production value is is just not 

381
00:21:31,720 --> 00:21:33,160
there, then they go to the next 
song. 

382
00:21:33,720 --> 00:21:37,040
Right, right. 
And this actually comes to a 

383
00:21:37,040 --> 00:21:42,240
point where I was watching a 
YouTube by then, I think the 

384
00:21:42,240 --> 00:21:46,560
name of Damien Keyes, marketer. 
Marketer, right? 

385
00:21:46,560 --> 00:21:49,680
He's he's been doing music 
business for a long time and he 

386
00:21:49,680 --> 00:21:54,360
has this argument of saying how 
how music videos are not 

387
00:21:54,360 --> 00:21:56,720
relevant anymore. 
I've heard that I watched the 

388
00:21:56,720 --> 00:21:59,440
same video you watched just last
week, but go ahead, yeah. 

389
00:21:59,480 --> 00:22:03,400
And yeah, so I had some some 
mixed feelings about it. 

390
00:22:03,400 --> 00:22:07,160
So the first thing that I 
understand his point is to say, 

391
00:22:07,920 --> 00:22:11,760
well, why spend all this money 
and time on a on a music video 

392
00:22:11,760 --> 00:22:15,720
when you know people's attention
spans are only like 3 seconds, 

393
00:22:15,960 --> 00:22:19,320
right? 
Just make Tik Toks and make good

394
00:22:19,320 --> 00:22:22,560
Tik Toks and whatever, etcetera.
And it's a lot on TikTok. 

395
00:22:23,600 --> 00:22:28,560
But I, I looked at music videos 
and maybe this is just like 

396
00:22:30,040 --> 00:22:34,040
millennial and, or, and older 
who think about this stuff. 

397
00:22:34,480 --> 00:22:41,160
But when we grew up with the NTV
era, yes, to me, music videos 

398
00:22:41,160 --> 00:22:43,680
were another form of art 
expression. 

399
00:22:44,440 --> 00:22:49,760
And I always looked at that as a
complete idea of what the artist

400
00:22:49,760 --> 00:22:54,000
was envisioning in a visual 
sense, not just their music, 

401
00:22:54,240 --> 00:22:57,760
right? 
And my thoughts were, well, OK, 

402
00:22:58,200 --> 00:23:01,800
that may be true that people 
have very short attention spans.

403
00:23:01,800 --> 00:23:05,360
But if that's the case, you 
could always repurpose the music

404
00:23:05,360 --> 00:23:08,040
video. 
You could always, you know, chop

405
00:23:08,040 --> 00:23:11,480
up the chorus and use that as a 
TikTok splice or whatever. 

406
00:23:11,880 --> 00:23:16,160
But if you wanted to create art 
in the 1st place, I think music 

407
00:23:16,160 --> 00:23:17,680
videos still have their place 
there. 

408
00:23:18,200 --> 00:23:22,720
So it's, it's something that I 
was just a little bit bothered 

409
00:23:22,720 --> 00:23:25,960
about, but it's like, I get it. 
I I understand where Damien was 

410
00:23:25,960 --> 00:23:28,680
coming from, but I don't know. 
What do you think about that? 

411
00:23:29,200 --> 00:23:36,040
I, I am 100% with you and I'm 
100% against not making a music 

412
00:23:36,040 --> 00:23:37,360
video. 
I'm not saying make one for 

413
00:23:37,360 --> 00:23:38,960
every song 'cause that gets 
pricey. 

414
00:23:38,960 --> 00:23:42,720
But you know, can even, even 
lyric videos that you and I have

415
00:23:42,720 --> 00:23:44,320
put up. 
I've got lyric videos on my 

416
00:23:44,320 --> 00:23:46,880
YouTube channel. 
And do they get a ton of views? 

417
00:23:46,880 --> 00:23:50,400
No, but they're out there and 
the people that have watched 

418
00:23:50,400 --> 00:23:53,920
them have, have left me some 
just some lovely comments and, 

419
00:23:53,920 --> 00:23:56,480
and they'll sit there and watch 
it and just listen to it. 

420
00:23:56,480 --> 00:23:58,720
And that's just a lyric video. 
That's what with nothing, that's

421
00:23:58,720 --> 00:24:01,440
just the album cover. 
You know, Ellie, you're I say 

422
00:24:01,440 --> 00:24:04,200
your your fiance, but your wife 
now you know, she did the 

423
00:24:04,200 --> 00:24:08,080
artwork for my last two albums, 
which is big shout out to Ellie,

424
00:24:08,920 --> 00:24:12,880
Ellie Elizabeth the day is she's
also our vocal coach on metal 

425
00:24:12,880 --> 00:24:16,000
mastermind quick plug guy. 
So metal mastermind.com. 

426
00:24:16,000 --> 00:24:19,560
You can find Ellie's course, 
metal vocal virtuoso real quick 

427
00:24:19,560 --> 00:24:21,440
Ken, we're talking about studio 
build. 

428
00:24:21,840 --> 00:24:27,960
You have an entire course, like 
college level course because you

429
00:24:27,960 --> 00:24:31,440
are a professor on the science 
of sound and how to build out 

430
00:24:31,440 --> 00:24:33,440
your studio called metal studio 
designer. 

431
00:24:33,440 --> 00:24:36,080
So head over to 
metalmastermind.com guys and 

432
00:24:36,080 --> 00:24:39,000
check out all of the courses and
resources we have for you there.

433
00:24:39,360 --> 00:24:43,160
But back to the music video. 
Yeah, I, I watched the same 

434
00:24:43,160 --> 00:24:45,000
video you did. 
I just thought about a week ago 

435
00:24:45,560 --> 00:24:48,000
and yeah, I, I kind of maybe the
data does show. 

436
00:24:48,000 --> 00:24:50,880
I mean, data doesn't lie, right?
I mean, if, if your metrics say 

437
00:24:50,880 --> 00:24:53,440
that X amount of people watch 
this much of the video. 

438
00:24:53,440 --> 00:24:58,040
And here's my thing, Ken, is if 
you can't sit through more than 

439
00:24:58,040 --> 00:25:01,400
three seconds of my video and, 
and it's a good production, it's

440
00:25:01,400 --> 00:25:04,640
a good quality, it's a good 
song, then I don't know that 

441
00:25:04,840 --> 00:25:07,880
you're the right person for me. 
I don't know that you're the 

442
00:25:07,880 --> 00:25:11,240
right audience for me. 
So I'll say that I, I think this

443
00:25:11,240 --> 00:25:15,680
whole thing with, with short 
attention spans now, I think a 

444
00:25:15,680 --> 00:25:18,680
lot of that has to do with, with
our nutrition and exercise and 

445
00:25:18,680 --> 00:25:20,280
that sort of thing. 
We're not going to go down that 

446
00:25:20,280 --> 00:25:22,160
road. 
That's a completely different 

447
00:25:22,160 --> 00:25:28,120
discussion, but I think we have 
a lot more control over over our

448
00:25:28,120 --> 00:25:30,680
attention span than people 
think. 

449
00:25:31,520 --> 00:25:36,840
With that said, I would rather 
pull somebody in that's already 

450
00:25:36,840 --> 00:25:40,840
looking for what I have. 
Home Eric, your album can your 

451
00:25:40,840 --> 00:25:42,920
your project here your whole 
world, right? 

452
00:25:42,920 --> 00:25:45,440
Because Home Eric is, is an 
entire world on its own. 

453
00:25:45,960 --> 00:25:50,000
So you created that and you're 
not even going after people with

454
00:25:50,000 --> 00:25:51,800
with your music, right? 
You're not saying, Hey, come 

455
00:25:51,800 --> 00:25:53,800
listen to my stuff. 
That's not what it's about. 

456
00:25:53,800 --> 00:25:57,000
What you've done is you've 
created something and the 

457
00:25:57,000 --> 00:25:59,720
production quality is there and 
more so right, like and then 

458
00:25:59,720 --> 00:26:02,040
some, your production, your 
videos, everything is pristine, 

459
00:26:02,480 --> 00:26:06,080
but you've created something 
that someone out there or many 

460
00:26:06,080 --> 00:26:08,720
people out there, they're 
itching to find something like 

461
00:26:08,720 --> 00:26:10,280
this. 
And when they stumble upon you, 

462
00:26:10,880 --> 00:26:13,920
those hardcore fans, they're 
going to watch your music video.

463
00:26:14,320 --> 00:26:16,720
And those are the type of people
that you want coming into your 

464
00:26:16,720 --> 00:26:19,040
world. 
I don't necessarily want, I 

465
00:26:19,040 --> 00:26:21,000
don't necessarily want people 
that's just going to watch a few

466
00:26:21,000 --> 00:26:23,320
seconds and move on to the next.
And I'll, I'll tell you 

467
00:26:23,320 --> 00:26:26,080
something else real quick that I
heard today by Pat Flynn 

468
00:26:26,440 --> 00:26:28,080
another. 
You know, Ken and I, we, we're, 

469
00:26:28,200 --> 00:26:29,440
we're, we own our own business 
here. 

470
00:26:29,440 --> 00:26:32,760
So we're marketers too. 
So we had to keep up on the 

471
00:26:32,760 --> 00:26:35,920
marketing world. 
But, you know, Pat Flynn was 

472
00:26:35,920 --> 00:26:40,920
talking, he was talking about, 
you know, getting the right type

473
00:26:40,920 --> 00:26:44,840
of people into your world. 
And he talked about how going 

474
00:26:44,840 --> 00:26:47,240
viral is definitely not 
something that you should go 

475
00:26:47,240 --> 00:26:49,040
after you. 
You mentioned that a lot of 

476
00:26:49,040 --> 00:26:52,040
people or some people, they'll 
have one video or something just

477
00:26:52,040 --> 00:26:54,640
goes viral. 
And going viral means you're 

478
00:26:54,640 --> 00:26:57,560
attracting all different types 
of people. 

479
00:26:57,880 --> 00:27:00,720
But these folks have a hard time
selling a product. 

480
00:27:00,720 --> 00:27:03,920
They have a hard time 
capitalizing that and gaining 

481
00:27:03,920 --> 00:27:05,360
off of that. 
It's just, OK. 

482
00:27:05,360 --> 00:27:09,240
My video got millions of views. 
What now those people, because 

483
00:27:09,240 --> 00:27:13,160
they're so spread out and 
there's no niche, then well, 

484
00:27:13,160 --> 00:27:15,320
they're not going to buy 
anything from you, right? 

485
00:27:15,320 --> 00:27:18,080
Or, or your your sales, whether 
it's music sales or you're 

486
00:27:18,080 --> 00:27:20,280
trying to sell a product or 
whatever, it's going to be very 

487
00:27:20,280 --> 00:27:22,640
low because you don't really 
have a core audience with that 

488
00:27:22,640 --> 00:27:25,960
with viral. 
So let that be a lesson to to 

489
00:27:25,960 --> 00:27:30,320
all of us, all of you listening 
right now, going viral is really

490
00:27:30,400 --> 00:27:31,800
I don't know that that should be
the goal. 

491
00:27:31,800 --> 00:27:33,400
It's not mine. 
It's not, it's not Metal 

492
00:27:33,400 --> 00:27:36,280
Masterminds. 
You know, we don't have a ton of

493
00:27:36,280 --> 00:27:40,200
views on any of her videos, but 
for the comments that we get on 

494
00:27:40,200 --> 00:27:42,480
her videos can. 
I know they're helping folks and

495
00:27:42,480 --> 00:27:44,400
that's what we care about more 
than anything. 

496
00:27:44,400 --> 00:27:48,040
So you want to pull the right 
type of people, which is going 

497
00:27:48,040 --> 00:27:51,960
to be a condensed audience, not 
trying to appeal so much to the 

498
00:27:51,960 --> 00:27:54,600
masses. 
Yeah, it's not, it's not as 

499
00:27:54,600 --> 00:28:00,320
sexy, but it's the it's honestly
the real truth. 

500
00:28:00,320 --> 00:28:03,600
Honestly, you should be very 
careful about going viral 

501
00:28:04,040 --> 00:28:08,680
because if you go viral for the 
wrong thing, then you've just, 

502
00:28:09,040 --> 00:28:12,880
you know, made the algorithm 
pump and now it's going to 

503
00:28:12,880 --> 00:28:17,080
deflate immediately because what
you're really about is what 

504
00:28:17,080 --> 00:28:20,080
people didn't want to see, you 
know? 

505
00:28:20,320 --> 00:28:26,680
So that's really scary. 
I'm much more of a fan of, and 

506
00:28:26,680 --> 00:28:31,640
we've learned this with Leah 
McHenry, which is to build your 

507
00:28:31,640 --> 00:28:36,600
own castle. 
And for the longest of time, you

508
00:28:36,600 --> 00:28:40,360
know, you know, you don't go 
out, you know, looking to get 

509
00:28:40,360 --> 00:28:43,440
struck by lightning. 
You know, if lightning strikes, 

510
00:28:43,600 --> 00:28:45,360
you just have to be prepared for
it. 

511
00:28:45,920 --> 00:28:50,240
But we're not, we're not trying 
to fly a kite in the middle of a

512
00:28:50,240 --> 00:28:53,520
of a of a thunderstorm, right? 
You have to build the 

513
00:28:53,520 --> 00:28:56,560
infrastructure, right? 
That's where you got lightning 

514
00:28:56,560 --> 00:28:59,840
rods on, on skyscrapers, right? 
But do you have to build a 

515
00:28:59,840 --> 00:29:03,880
skyscraper first? 
So those kinds of things I I 

516
00:29:03,880 --> 00:29:06,280
think is really also important 
to remember where you're just 

517
00:29:07,080 --> 00:29:09,280
viral. 
Virality can be a good thing, 

518
00:29:09,280 --> 00:29:14,200
but it can also be a bad thing. 
You have to make sure that you 

519
00:29:14,320 --> 00:29:19,040
totally understand what your 
music is about, what you stand 

520
00:29:19,040 --> 00:29:21,960
for, your whole brand, that 
whole kind of thing that still 

521
00:29:21,960 --> 00:29:26,040
applies. 
And your knowledge of how you do

522
00:29:26,040 --> 00:29:31,480
everything and how you 
communicate authentically with 

523
00:29:31,640 --> 00:29:35,120
confidence and all those things 
take a lot of time. 

524
00:29:35,560 --> 00:29:40,760
And you know, a lot of people 
who are learning about music, 

525
00:29:41,320 --> 00:29:43,600
they're relatively young for, 
for the most part. 

526
00:29:43,600 --> 00:29:46,120
I mean, we have people, of 
course, that are lifelong 

527
00:29:46,120 --> 00:29:48,400
learners and they're still 
trying to do this stuff. 

528
00:29:48,400 --> 00:29:51,400
But you know, a lot of my 
students, for example, are very 

529
00:29:51,400 --> 00:29:53,560
young. 
They either just came out of 

530
00:29:53,560 --> 00:29:56,200
high school or, you know, 
they're in their mid 20s, some 

531
00:29:56,200 --> 00:29:58,160
of them in their early 30s like 
I am. 

532
00:29:58,440 --> 00:29:59,920
But some of them even forget 
that. 

533
00:29:59,920 --> 00:30:02,240
It's like, hey, this is like a 
lifelong journey. 

534
00:30:02,600 --> 00:30:08,320
And you're in an era now of the 
music industry where you are not

535
00:30:08,320 --> 00:30:13,440
trying to really get on a record
label because the record label 

536
00:30:13,560 --> 00:30:17,520
is not going to really help you.
Even if you get signed, that's 

537
00:30:17,520 --> 00:30:20,560
not a guarantee that they'll 
even focus on you because 

538
00:30:20,560 --> 00:30:22,160
they're going to focus on the 
people that are bringing in 

539
00:30:22,160 --> 00:30:24,720
money. 
And then if they have leftover 

540
00:30:24,720 --> 00:30:27,480
funds from that, then they'll 
try and help you out. 

541
00:30:27,480 --> 00:30:29,960
But then even still, then you 
still got to pull your own 

542
00:30:29,960 --> 00:30:34,040
weight. 
So it's not necessarily a good 

543
00:30:34,040 --> 00:30:37,680
thing if you're an undiscovered 
artist who doesn't have anything

544
00:30:38,000 --> 00:30:39,680
and you're asking a label for 
money. 

545
00:30:40,320 --> 00:30:44,080
So you have to do the work. 
You just have to, that's if you 

546
00:30:44,080 --> 00:30:47,920
want to do this as a, as a 
career, you know, if you're a 

547
00:30:47,920 --> 00:30:50,200
hobbyist, that's one thing. 
But if you're, if you're career 

548
00:30:50,200 --> 00:30:53,280
motivated to do this, you have 
to build it. 

549
00:30:53,440 --> 00:30:58,760
And that's going to take time. 
So those indie artists who are 

550
00:30:58,760 --> 00:31:03,160
successful, a lot of them have 
been working on this ten or more

551
00:31:03,160 --> 00:31:08,000
years, just working on what is 
their identity, their brand. 

552
00:31:08,400 --> 00:31:11,440
The of course, focusing on the 
music, trying to get quality 

553
00:31:11,440 --> 00:31:14,120
recordings out of that, you 
know, maybe going to a place 

554
00:31:14,120 --> 00:31:18,240
like Gilbert or something and 
then doing all of this marketing

555
00:31:18,240 --> 00:31:21,840
research to try and help promote
their stuff. 

556
00:31:21,840 --> 00:31:23,280
Because that's another end of 
it, right? 

557
00:31:23,280 --> 00:31:25,480
You could be all this other 
stuff, but then if you just 

558
00:31:25,520 --> 00:31:29,200
don't know how to market this 
thing, that's going to also lead

559
00:31:29,200 --> 00:31:33,080
you to disappointment or worse, 
ruin if if anything. 

560
00:31:33,480 --> 00:31:39,800
So that is a huge perspective 
shift that I think a lot of 

561
00:31:39,800 --> 00:31:43,960
people have to adopt. 
Some people are aware of it or 

562
00:31:44,360 --> 00:31:47,240
they just don't want to do it. 
And that's fine, you know, 

563
00:31:47,480 --> 00:31:51,600
because it's like, if, if this 
is not for you, let yourself be 

564
00:31:51,600 --> 00:31:55,760
honest with that. 
I have, I have told people that,

565
00:31:55,800 --> 00:31:59,040
you know, it's like, listen, 
you, you claim you want to be an

566
00:31:59,040 --> 00:32:01,920
artist, but I don't know if you 
think you want all the things 

567
00:32:01,920 --> 00:32:03,600
that come along with being an 
artist. 

568
00:32:03,680 --> 00:32:06,880
It's like you have to do this 
because you can't see yourself 

569
00:32:06,880 --> 00:32:09,920
doing anything else. 
Because if you have thought 

570
00:32:09,920 --> 00:32:13,680
about doing the music industry 
as a way of earning money, you 

571
00:32:13,680 --> 00:32:18,280
are in for a world of hurt 
'cause there's a lot of money up

572
00:32:18,280 --> 00:32:24,320
front that you may not see come 
back to you, you know? 

573
00:32:24,320 --> 00:32:28,800
But if you're just like me or 
Jason, who are just like, well, 

574
00:32:29,240 --> 00:32:33,280
we do this anyway because 
honestly, it's Our Calling, then

575
00:32:34,240 --> 00:32:38,760
there's a chance for you, right?
So that's, that's, that's huge, 

576
00:32:38,760 --> 00:32:40,760
man, because that, that kind of 
thing. 

577
00:32:41,760 --> 00:32:44,560
It's it's like it's the hard 
pill to swallow. 

578
00:32:45,520 --> 00:32:47,720
It is, it is. 
And you know, you could have the

579
00:32:47,720 --> 00:32:50,520
greatest song too, Ken, like we 
talked about earlier, you can 

580
00:32:50,520 --> 00:32:53,520
have the greatest song, greatest
video, but it, but if the, the, 

581
00:32:53,880 --> 00:32:56,360
the cover's not great, if it's 
not attracting people. 

582
00:32:56,600 --> 00:32:59,400
And I will say, even if you have
production quality, let's say 

583
00:32:59,400 --> 00:33:01,080
you, you do all the right 
things. 

584
00:33:01,080 --> 00:33:04,160
You go to a studio and 
everything's done pristine, the 

585
00:33:04,160 --> 00:33:07,160
production's right. 
And then you just put it out 

586
00:33:07,160 --> 00:33:10,480
there like, hey, I just dropped 
my new song and crickets. 

587
00:33:10,520 --> 00:33:13,040
No one listens. 
Probably has nothing to do with 

588
00:33:13,040 --> 00:33:15,520
your song. 
It has to do with, with what Ken

589
00:33:15,520 --> 00:33:17,800
just talked about. 
And that's also knowing the 

590
00:33:17,800 --> 00:33:20,440
business side of it, the 
marketing side of it. 

591
00:33:21,000 --> 00:33:24,280
And there are, there are a ton 
of resources out there. 

592
00:33:24,280 --> 00:33:27,040
You, you guys, most of you know,
if you've been listening to Ken 

593
00:33:27,040 --> 00:33:30,360
and I for a while now, or if 
you're part of Metal Mastermind,

594
00:33:30,800 --> 00:33:32,840
you know, Ken and I started this
company. 

595
00:33:33,080 --> 00:33:35,840
Metal Mastermind is, is a legit,
you know, it's a legit business.

596
00:33:36,440 --> 00:33:40,560
We started this because we met 
in a marketing course by Leah 

597
00:33:40,560 --> 00:33:43,480
McHenry, the Elite Savvy 
Musician Academy. 

598
00:33:43,480 --> 00:33:45,160
We were the first generation 
elite students. 

599
00:33:45,160 --> 00:33:47,440
I guess this is probably like 
almost five years ago or so. 

600
00:33:47,520 --> 00:33:51,000
It can make me longer than that.
And we yeah, 2016. 

601
00:33:51,640 --> 00:33:54,120
Wow, dude, wow. 
And we've been, we've been 

602
00:33:54,120 --> 00:33:56,320
building this for for quite some
time. 

603
00:33:56,320 --> 00:33:57,800
You know, it's just been a slow 
growth. 

604
00:33:57,840 --> 00:34:02,280
But but every step we've taken, 
I I think we've built something 

605
00:34:02,280 --> 00:34:04,640
really solid here. 
You know, I'm, I'm very proud 

606
00:34:04,640 --> 00:34:08,040
of, I'm proud to tell people 
what I do for a living. 

607
00:34:08,600 --> 00:34:11,600
When I meet people, when they 
ask me what I do yeah, I'm a 

608
00:34:11,600 --> 00:34:13,199
musician. 
I have my music and all that 

609
00:34:13,199 --> 00:34:14,920
good stuff. 
That's that's a big part of it. 

610
00:34:14,920 --> 00:34:20,000
But but I'm also the Co founder 
of of this really cool community

611
00:34:20,000 --> 00:34:22,239
and education platform for metal
musicians. 

612
00:34:22,239 --> 00:34:24,520
And they're like metal 
musicians, you know, so it's, 

613
00:34:24,520 --> 00:34:26,480
it's just a cool thing to say. 
I'm very proud. 

614
00:34:26,760 --> 00:34:29,679
I've never been proud to say, 
well, I work for this company or

615
00:34:29,679 --> 00:34:31,400
that company. 
I'm just, you know, I'm like, 

616
00:34:31,560 --> 00:34:34,159
can we just not talk about that?
But now I'm very proud to say 

617
00:34:34,159 --> 00:34:38,560
what I do for a living. 
But you know, you do, you do 

618
00:34:38,560 --> 00:34:44,440
need to A learn how to market 
or, or B, have the money to, to 

619
00:34:44,440 --> 00:34:46,159
pay somebody that knows how to 
market. 

620
00:34:46,480 --> 00:34:50,639
And there are resources out 
there like like savvy musician 

621
00:34:50,639 --> 00:34:53,400
Academy. 
You know, Liam Mchenry's course 

622
00:34:53,400 --> 00:34:55,800
is great. 
You know, we've been looking at 

623
00:34:55,800 --> 00:34:57,400
Andrew Southworth. 
He's great. 

624
00:34:57,400 --> 00:35:00,240
You can look him up on YouTube. 
You know, so there are a lot of,

625
00:35:00,320 --> 00:35:02,280
a lot of great resources out 
there. 

626
00:35:02,400 --> 00:35:05,160
I would say don't pick. 
I would say just pick one 

627
00:35:05,520 --> 00:35:08,160
because you might get 
conflicting information and then

628
00:35:08,160 --> 00:35:11,960
you, you get, you know, what 
paralysis via over analysis type

629
00:35:11,960 --> 00:35:14,920
of thing going on. 
But there are companies also 

630
00:35:14,920 --> 00:35:17,040
that you can, you know, can you 
do a mix of both? 

631
00:35:17,680 --> 00:35:21,600
You know, you, you've hired also
a company that got you on metal 

632
00:35:21,600 --> 00:35:25,320
injection and metal sucks. 
So you went that route as well. 

633
00:35:25,480 --> 00:35:28,120
And you're also you're also 
marketing your own music. 

634
00:35:28,120 --> 00:35:30,560
So you're hitting it from from 
different angles there. 

635
00:35:31,320 --> 00:35:34,240
So I think if, if you do 
something you really want to do,

636
00:35:34,720 --> 00:35:37,280
then just start, just start 
exploring those routes. 

637
00:35:37,280 --> 00:35:40,320
You know, it's, it's a, it's a 
really cool and really beautiful

638
00:35:40,320 --> 00:35:43,160
thing. 
And I would also say this, I 

639
00:35:43,160 --> 00:35:46,960
know a lot of musicians don't 
want to be on social and, and 

640
00:35:46,960 --> 00:35:49,040
YouTube and that sort of thing, 
But I would encourage you, you 

641
00:35:50,000 --> 00:35:52,560
don't have to be on everything, 
but pick one platform. 

642
00:35:52,760 --> 00:35:54,720
I'm, I'm going to say YouTube. 
I think. 

643
00:35:54,720 --> 00:35:56,200
Can you, you agree with me on 
that? 

644
00:35:56,560 --> 00:35:59,240
Because it just allows you to 
get more reach. 

645
00:35:59,320 --> 00:36:03,560
And to me, people that are going
through social media, whether it

646
00:36:03,560 --> 00:36:06,480
be TikTok and scram, whatever, 
they're on there because they're

647
00:36:06,480 --> 00:36:07,560
bored. 
So they're scrolling. 

648
00:36:07,560 --> 00:36:09,560
They have nothing better to do 
and they're just in the scroll 

649
00:36:09,560 --> 00:36:12,040
zone. 
When you think about YouTube, 

650
00:36:13,200 --> 00:36:16,400
you go there to learn something.
You're usually typing in how to 

651
00:36:16,400 --> 00:36:18,720
fix my washing machine. 
That's a real search I did a 

652
00:36:18,720 --> 00:36:21,200
long time ago and I was able to 
fix my washing machine probably 

653
00:36:21,200 --> 00:36:25,440
save me 300 bucks. 
So that's my my point though, 

654
00:36:25,440 --> 00:36:28,120
And now people search for, you 
know, how to play power cords or

655
00:36:28,120 --> 00:36:29,720
whatever, you know, and my 
videos pop up. 

656
00:36:29,720 --> 00:36:34,760
So when you get my, my point to 
everyone is when you give value 

657
00:36:35,680 --> 00:36:38,480
and then people will be more 
drawn to you and they'll they'll

658
00:36:38,480 --> 00:36:41,080
be more interested in what you 
have. 

659
00:36:41,560 --> 00:36:44,760
I've done my best to give a ton 
of value on YouTube for guitar 

660
00:36:44,760 --> 00:36:47,360
and that sort of thing. 
And before I had courses 

661
00:36:47,360 --> 00:36:50,360
available, I had people saying, 
I want to send you something. 

662
00:36:50,360 --> 00:36:52,960
I need to send you money. 
Like you helped me so much in 

663
00:36:52,960 --> 00:36:55,680
this video. 
And guys, I'm not Tooting my own

664
00:36:55,680 --> 00:36:57,400
horn. 
This is just this is from the 

665
00:36:57,400 --> 00:36:59,080
comments. 
You know, we've had that on 

666
00:36:59,520 --> 00:37:02,080
Metal Mastermind. 
You know, the video's there 

667
00:37:02,080 --> 00:37:04,400
actually someone, someone asked 
if we could adopt them. 

668
00:37:05,000 --> 00:37:07,400
So yeah, that's one of the 
comments on one of our videos. 

669
00:37:07,960 --> 00:37:11,880
But in any case, you know, I, I 
say that to say this, that as 

670
00:37:11,880 --> 00:37:14,360
long as you're given value, 
you're giving people value. 

671
00:37:14,880 --> 00:37:17,720
It's much easier to build your 
audience that way and pull 

672
00:37:17,720 --> 00:37:20,760
people in and then say, OK, 
well, hey, here's here's what I 

673
00:37:20,760 --> 00:37:22,880
just created. 
And they're more apt to, you 

674
00:37:22,880 --> 00:37:24,000
know, they're already in your 
world. 

675
00:37:24,000 --> 00:37:25,520
You've already you've already 
hooked them, right? 

676
00:37:26,400 --> 00:37:30,840
Absolutely, absolutely. 
It's it's a unique path for 

677
00:37:30,840 --> 00:37:34,880
everybody to, you know, I think 
if you're, if you haven't 

678
00:37:34,880 --> 00:37:37,640
marketed your music to the 
degree of what we're talking 

679
00:37:37,640 --> 00:37:43,760
about, I do recommend buying a 
course, learning a little bit 

680
00:37:43,760 --> 00:37:47,280
about what it takes, you know, 
whether that's savvy or Andrew 

681
00:37:47,280 --> 00:37:50,600
Southworth or in the future, if 
we ever do, you know, something 

682
00:37:50,600 --> 00:37:52,080
like that. 
Similar on metal Mastermind, 

683
00:37:52,080 --> 00:37:57,040
which is probable. 
There is definitely something 

684
00:37:57,040 --> 00:38:01,200
that can be gained from just 
trying to expand your pool of 

685
00:38:01,200 --> 00:38:03,640
knowledge and seeing and 
experimenting with that 

686
00:38:03,840 --> 00:38:08,960
information, just understanding 
the fact that you're going to 

687
00:38:08,960 --> 00:38:14,200
have to adapt it at some point 
in your own way that works for 

688
00:38:14,200 --> 00:38:17,120
you. 
There's not like A1 size fits 

689
00:38:17,120 --> 00:38:20,640
all type of thing for this 
because you're dealing with 

690
00:38:20,640 --> 00:38:22,920
people, right? 
And people were there's always a

691
00:38:22,920 --> 00:38:27,680
variable of chaos, right? 
So you have to just understand 

692
00:38:27,680 --> 00:38:31,040
that your, your approach and 
what you do and what you create 

693
00:38:31,040 --> 00:38:34,040
has its own unique 
characteristics and charisma 

694
00:38:34,360 --> 00:38:37,760
that needs to be highlighted and
accentuated. 

695
00:38:37,760 --> 00:38:41,920
And you can only do that through
trial and experimentation, 

696
00:38:42,080 --> 00:38:45,840
right? 
So that kind of mentality is 

697
00:38:45,840 --> 00:38:48,240
really important because 
otherwise you kind of set 

698
00:38:48,240 --> 00:38:51,800
yourself up for disappointment. 
And, you know, it's kind of 

699
00:38:51,800 --> 00:38:54,880
similar to, I guess, in a way, 
like comparing yourself as a 

700
00:38:54,880 --> 00:38:57,040
musician to other musicians, 
right? 

701
00:38:57,400 --> 00:38:58,720
You don't want to do that 
either. 

702
00:38:58,720 --> 00:39:01,440
You know, you might look up to 
somebody, but don't compare 

703
00:39:01,440 --> 00:39:05,240
yourself to Dave Mustaine when 
you're not Dave Mustaine, you 

704
00:39:05,280 --> 00:39:09,080
know? 
You know, So just perspective is

705
00:39:09,080 --> 00:39:13,720
really important here and that's
what keeps you going because you

706
00:39:13,720 --> 00:39:18,640
can always rely on, you know, 
your ambitions, your dreams and 

707
00:39:18,640 --> 00:39:22,240
the things that you're trying to
accomplish will always need a 

708
00:39:22,240 --> 00:39:25,920
healthy outlook. 
If you always look at your music

709
00:39:25,920 --> 00:39:30,320
and you're you're depressed by 
it, which you know, in one way, 

710
00:39:30,320 --> 00:39:33,440
shape or form, there definitely 
will be a time where you're 

711
00:39:33,440 --> 00:39:36,760
depressed about it. 
Because I was depressed about my

712
00:39:36,760 --> 00:39:38,760
music. 
Hell, you think I wanted to keep

713
00:39:38,760 --> 00:39:41,880
making music when my my band 
broke up? 

714
00:39:41,880 --> 00:39:43,680
I mean, that was one of the 
hardest things ever that 

715
00:39:43,680 --> 00:39:47,680
happened in my life. 
So but you can take a break if 

716
00:39:47,680 --> 00:39:50,560
that's what you need, right? 
Music is still here for you. 

717
00:39:51,360 --> 00:39:54,960
And I'll even share something 
that I was just talking to 

718
00:39:54,960 --> 00:39:58,520
somebody on the way home 
yesterday where when I was going

719
00:39:58,520 --> 00:40:01,440
through that moment, I remember 
Elizabeth basically telling me 

720
00:40:01,440 --> 00:40:03,760
like. 
Your music will come out when 

721
00:40:03,760 --> 00:40:05,200
it's supposed to come out, 
right? 

722
00:40:05,400 --> 00:40:09,200
If I was to always say to 
everybody, 'cause I usually do 

723
00:40:09,200 --> 00:40:12,240
that, I say it's my sacred duty 
to do something like home, Eric,

724
00:40:12,760 --> 00:40:14,680
right. 
Well, if you're attaching this 

725
00:40:14,680 --> 00:40:20,360
sort of divine, sort of, I get 
perspective to that. 

726
00:40:20,840 --> 00:40:25,880
Who are you to say when the 
divine will make its appearance,

727
00:40:26,560 --> 00:40:30,840
right? 
So if it's divine, it will be 

728
00:40:30,840 --> 00:40:34,120
ready when it's ready, and then 
that's when the the world is 

729
00:40:34,120 --> 00:40:37,480
supposed to know about it. 
So I just that's where your 

730
00:40:37,480 --> 00:40:40,960
faith is, right? 
I am faithful to the music, the.

731
00:40:41,400 --> 00:40:43,720
Only thing I'll say to that is 
is don't you know? 

732
00:40:43,720 --> 00:40:47,560
And, and Ken, you did a great 
job with this, but don't allow 

733
00:40:47,560 --> 00:40:50,040
that to keep you from working on
it. 

734
00:40:50,040 --> 00:40:52,680
Don't don't say, well, I'm not 
I'm not going to work on it this

735
00:40:52,680 --> 00:40:56,000
week because I'm just too tired.
Don't use that as an excuse. 

736
00:40:56,000 --> 00:40:58,120
I guess. 
I think it's kind of marry the 

737
00:40:59,400 --> 00:41:01,360
and not to get biblical on you, 
but there I think there's a 

738
00:41:01,360 --> 00:41:04,400
verse that says something about 
faith without actions is dead. 

739
00:41:04,880 --> 00:41:08,520
So have that faith and belief in
yourself and your music and and 

740
00:41:08,520 --> 00:41:12,680
then even in in the divinity of 
what you're putting out there 

741
00:41:12,680 --> 00:41:15,560
and know that that timing, I 
believe, will fall into place. 

742
00:41:15,840 --> 00:41:20,080
But I also believe that you need
to take action steps for that to

743
00:41:20,080 --> 00:41:22,280
happen. 
You have to kind you got to kind

744
00:41:22,280 --> 00:41:25,560
of like if you say you have 
faith in something and not even 

745
00:41:25,720 --> 00:41:28,520
going, you know, religious on 
you guys or anything. 

746
00:41:28,520 --> 00:41:31,320
This is this is faith in 
yourself, faith in what you're 

747
00:41:31,320 --> 00:41:35,480
doing, faith that, hey, this 
universe that we're part of 

748
00:41:35,480 --> 00:41:37,040
that. 
This is what you're supposed to 

749
00:41:37,040 --> 00:41:41,240
release at some point. 
I think to truly believe that, 

750
00:41:41,240 --> 00:41:43,800
then your actions have to align 
with that belief. 

751
00:41:44,000 --> 00:41:46,480
So I just I just want to preface
that, you know, Ken, you're 

752
00:41:46,480 --> 00:41:49,600
absolutely right. 
It'll it'll be at the right time

753
00:41:50,040 --> 00:41:53,880
and as long as your actions are 
or aligning with that, I think 

754
00:41:53,880 --> 00:41:55,480
that right time definitely will 
come. 

755
00:41:55,480 --> 00:41:58,840
May not be the time we want it 
to be right, but it will 

756
00:41:58,840 --> 00:42:01,360
eventually come to you. 
So that definitely believe that.

757
00:42:02,040 --> 00:42:07,200
Yeah, we have to, we have to 
keep moving forward that that 

758
00:42:07,200 --> 00:42:12,040
kind of hiatus, if you have to 
take it, you have to remember 

759
00:42:12,040 --> 00:42:13,680
that you still have to come back
to it. 

760
00:42:14,600 --> 00:42:17,800
So it's not, it's not a an 
excuse to give up. 

761
00:42:17,840 --> 00:42:20,720
It's an ex, it's a, it's a, it's
a hiatus. 

762
00:42:20,720 --> 00:42:25,360
It means I'm, I'm going to walk 
away for a little bit for a 

763
00:42:25,360 --> 00:42:28,200
certain amount of time, but I 
will come back. 

764
00:42:28,960 --> 00:42:33,200
I will come back. 
So don't forget to come back. 

765
00:42:33,360 --> 00:42:37,000
And, you know, maybe you need to
go to and do a, a retreat at 

766
00:42:37,000 --> 00:42:41,720
Guilford and then just start 
creating new stuff. 

767
00:42:41,720 --> 00:42:44,160
Who knows, right? 
I mean, that's the magic of 

768
00:42:44,160 --> 00:42:49,280
places like those, you know, you
don't don't skimp out on on the 

769
00:42:49,280 --> 00:42:51,280
opportunity if you ever get a 
chance to do something like 

770
00:42:51,280 --> 00:42:53,160
that. 
That is cool, man. 

771
00:42:53,160 --> 00:42:54,880
That is I'm, I'm glad you got to
go there. 

772
00:42:54,880 --> 00:42:57,360
I was kind of jealous and like, 
dude, yeah, when I text the 

773
00:42:57,360 --> 00:42:59,880
other day, like I'm in Vermont 
and I, I made a joke. 

774
00:42:59,880 --> 00:43:01,840
I'm like, where's Vermont? 
Like, I know where Vermont is, 

775
00:43:01,840 --> 00:43:04,040
but it's like, but no one ever 
talks about this. 

776
00:43:04,040 --> 00:43:07,520
It's like in Wayne's World and 
you want a vacation to Delaware.

777
00:43:07,520 --> 00:43:11,960
I'm like, oh, great. 
Oh, man. 

778
00:43:12,800 --> 00:43:14,480
But I'm glad you had a good time
out there. 

779
00:43:14,480 --> 00:43:16,440
Thank you, Sir. 
Oh, brother Ken, dude. 

780
00:43:16,440 --> 00:43:19,880
So what's your metal tune of the
week? 

781
00:43:20,760 --> 00:43:29,480
My metal tune of the week. 
You know what I think I'm going 

782
00:43:29,480 --> 00:43:35,240
to say the album Immutable by 
Meshuga. 

783
00:43:36,720 --> 00:43:40,880
Meshuga is been a long standing 
band that I I, I love. 

784
00:43:40,920 --> 00:43:44,680
I think immutable it's it's I 
think their more recent works, 

785
00:43:45,760 --> 00:43:53,120
but when I heard immutable I 
felt like that was the most I 

786
00:43:53,120 --> 00:43:55,720
think commercially viable 
version of Meshuga. 

787
00:43:56,400 --> 00:44:01,520
I think they're older stuff is 
certainly more niche oriented, 

788
00:44:01,560 --> 00:44:05,600
more for the, you know, heavy 
duty fan. 

789
00:44:06,720 --> 00:44:10,440
But I think Immutable is an 
important record for Meshugga 

790
00:44:10,440 --> 00:44:13,520
because I think it's the thing 
that allows other people who 

791
00:44:13,520 --> 00:44:18,000
don't normally listen to 
Meshugga to actually maybe grow 

792
00:44:18,000 --> 00:44:22,960
a relationship with the band and
open the door to what is Gent. 

793
00:44:25,600 --> 00:44:27,880
So I'll tell you, I've heard a 
little bit of it, like when I 

794
00:44:27,880 --> 00:44:31,080
first, when I first heard of 
Meshugga and, and all these 

795
00:44:31,080 --> 00:44:34,400
people talking about Gent and it
I didn't even know what Gent 

796
00:44:34,400 --> 00:44:36,840
was. 
We used to make the sound. 

797
00:44:36,840 --> 00:44:39,000
I mean, this is way back in high
school, like in the late 80s, 

798
00:44:39,000 --> 00:44:42,280
like so you know, just the palm 
muting sound, right? 

799
00:44:42,280 --> 00:44:43,640
So I kind of thought that was 
gent or whatever. 

800
00:44:43,640 --> 00:44:45,600
I didn't, I didn't know. 
I remember making a video on how

801
00:44:45,600 --> 00:44:48,880
to gent and it wasn't even 
anywhere near what gent actually

802
00:44:49,160 --> 00:44:51,120
is because I didn't really know 
what it was. 

803
00:44:51,400 --> 00:44:53,480
I I thought it was like 
something that, you know, I 

804
00:44:53,480 --> 00:44:56,640
remember from way, way back that
was, you know, created, but 

805
00:44:56,640 --> 00:44:59,200
never like never went viral. 
Quote UN quote. 

806
00:45:00,120 --> 00:45:03,200
But no, I, I did listen to a 
little bit of the sugar. 

807
00:45:03,200 --> 00:45:06,520
Don't remember which album 
probably about a month ago and 

808
00:45:06,520 --> 00:45:08,040
actually enjoyed. 
I'm like, this is, this is 

809
00:45:08,080 --> 00:45:11,240
pretty cool, you know, and then 
so I'm going to check out this 

810
00:45:11,240 --> 00:45:13,560
record you're talking about too 
immutable. 

811
00:45:14,160 --> 00:45:17,800
My tune of the week is actually 
it's Arch enemy's latest release

812
00:45:17,800 --> 00:45:20,480
here in 2024 called Dream 
stealer. 

813
00:45:20,960 --> 00:45:23,200
The video's cool on that too, 
but it's a single. 

814
00:45:23,600 --> 00:45:26,160
Now I want to say this is 
without Jeff Loomis because I 

815
00:45:26,160 --> 00:45:28,680
know he he left the band 
recently. 

816
00:45:29,080 --> 00:45:31,680
Not sure what he's doing now. 
I, I love Jeff Loomis's playing.

817
00:45:31,680 --> 00:45:35,120
He's he's amazing, but I'm a I'm
a big arch enemy fan. 

818
00:45:35,120 --> 00:45:37,840
I, I love Michael Abbas playing 
just as much. 

819
00:45:37,840 --> 00:45:41,200
I love his writing style, man, 
his just the riffs and and the 

820
00:45:41,200 --> 00:45:43,440
melodies, you know, you know, 
I'm a I'm a with a melodic 

821
00:45:43,440 --> 00:45:47,200
sucker here. 
Yeah, you did a, you did a cover

822
00:45:47,200 --> 00:45:50,600
on that in, in the Homeric 
record snowbound. 

823
00:45:50,680 --> 00:45:51,720
Yeah, that was Oh. 
That's right. 

824
00:45:51,720 --> 00:45:52,680
Yeah, that's right. 
Dude. 

825
00:45:52,680 --> 00:45:54,960
That. 
Was an arch enemy tune that we 

826
00:45:54,960 --> 00:46:00,640
turned into sort of like AI 
guess a a Hallelujah type style 

827
00:46:00,640 --> 00:46:01,600
performance. 
It was. 

828
00:46:01,760 --> 00:46:05,640
It was a very uplifting version 
of what the original is. 

829
00:46:05,640 --> 00:46:11,480
Very cold and dark, very cool. 
I say I'm a huge Arch enemy fan,

830
00:46:11,480 --> 00:46:14,120
but I didn't even know that that
was an arch enemy cover until 

831
00:46:14,120 --> 00:46:18,240
after the fact. 
You know, it was from the album 

832
00:46:18,240 --> 00:46:23,840
Wages of Sin and it's it's I 
think I don't know if it's their

833
00:46:23,840 --> 00:46:27,560
closer on that record, but it 
it's an instrumental only. 

834
00:46:27,560 --> 00:46:31,280
It wasn't one of their popular 
songs, but it's, it's an 

835
00:46:31,280 --> 00:46:36,680
instrumental guitar solo that 
it, it, it, it was beautiful. 

836
00:46:36,720 --> 00:46:41,080
And I, I, I looked at it as a 
very cool ode in a different way

837
00:46:41,080 --> 00:46:44,040
to a band that I really like in 
a more melodic fashion. 

838
00:46:44,040 --> 00:46:46,920
So it, it was, it was fantastic.
You did a great job. 

839
00:46:47,440 --> 00:46:48,240
Thank you. 
Thank you. 

840
00:46:48,240 --> 00:46:51,400
You know, and this, I had a lot 
of fun working on that album, 

841
00:46:51,400 --> 00:46:54,520
dude, a lot of fun. 
So yeah, guys, the Homeric, the 

842
00:46:54,520 --> 00:46:56,600
Circle of Dead Children, that 
will be released, I believe 

843
00:46:56,600 --> 00:47:01,800
September 20th, right Ken? 
And you have pre-orders now for 

844
00:47:01,800 --> 00:47:03,640
the CD. 
You've got some merch out there 

845
00:47:03,640 --> 00:47:05,360
and such. 
So yeah, on. 

846
00:47:05,360 --> 00:47:07,680
Metal Mastermind. 
Yep, it's on, but if you go to 

847
00:47:07,680 --> 00:47:10,240
Metal Mastermind, guys, just 
click on the shop button there. 

848
00:47:10,840 --> 00:47:12,120
It'll take you right to our 
shop. 

849
00:47:12,120 --> 00:47:14,640
It's integrated in with with our
website there. 

850
00:47:14,640 --> 00:47:17,640
My merch is on there as well. 
So hey, check that out and don't

851
00:47:17,640 --> 00:47:19,800
forget to check out Metal 
Mastermind in general, guys, you

852
00:47:19,800 --> 00:47:22,840
know, check out the shop, but 
see also all the resources and 

853
00:47:22,840 --> 00:47:26,000
courses, online courses that we 
have for you real quick. 

854
00:47:26,400 --> 00:47:30,160
Our courses are, are just a one 
time affordable fee and that's 

855
00:47:30,160 --> 00:47:31,760
it. 
There, there are no, there are 

856
00:47:31,760 --> 00:47:33,440
no subscription fees for the 
course. 

857
00:47:33,440 --> 00:47:35,120
So once you get it, you've got 
it. 

858
00:47:35,440 --> 00:47:37,880
I'm working on some upgrades and
a new course coming up. 

859
00:47:37,880 --> 00:47:40,520
So more to come on that. 
Yeah, but head over to Metal 

860
00:47:40,520 --> 00:47:41,800
Mastermind. 
Check that out. 

861
00:47:42,320 --> 00:47:44,640
I want to thank everybody once 
again for hanging out with Ken 

862
00:47:44,640 --> 00:47:47,160
and I. 
It's always it's an honor guys. 

863
00:47:47,160 --> 00:47:50,240
It's it's really truly an honor 
for Ken and I to to serve you. 

864
00:47:50,400 --> 00:47:52,880
That's what we do. 
So we appreciate you. 

865
00:47:53,200 --> 00:47:55,480
Hope you guys have an awesome 
rest of the week. 

866
00:47:55,480 --> 00:47:57,560
As always, create your own 
sound.

