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The companies at the centre of 
the AI boom have been busy 

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investing billions of dollars in
each other. 

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I'm sure you've seen the 
spaghetti diagrams in the media 

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recently showing how companies 
like Open AI are investing in 

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their chip suppliers, or how 
chip manufacturers like NVIDIA 

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are investing in their 
customers, enabling them to buy 

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more chips. 
I first noticed how strange 

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these deals were back in March 
when Core Weave, a company who 

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buys chips from NVIDIA, puts 
them in data centres and rents 

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out compute, filed to go public.
It's IPO prospectus revealed 

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that NVIDIA owned about 5% of 
the company. 

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When investor interest seemed 
tepid after a long IPO drought, 

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NVIDIA offered to anchor the 
deal at $40 a share with a $250 

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million order. 
Bryce Elder described the deal 

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in the FT at the time as an Aura
Boris, an ancient symbol of a 

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snake or a dragon eating its own
tail. 

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A similar metaphor might be an 
extension cord plugged into 

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itself. 
If you don't know much about 

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electricity, that might look 
like a perpetual energy machine.

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But trust me, I've tried it out 
and no matter how you configure 

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it, it won't power your home 
appliances. 

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You just need outside energy to 
get things going. 

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That rough speaking is the 
current state of AI 

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infrastructure financing. 
While the sheer number and size 

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of these deals have convinced 
some investors that the AI value

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chain is developing rapidly, 
others are concerned by the 

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circularity. 
Two companies sit near the 

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centre of nearly every diagram, 
Open AI and NVIDIA. 

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Each is likely trying to ensure 
that everyone in the ecosystem, 

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from suppliers to customers to 
cloud providers, has a vested 

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interest in their success. 
Open AI recently announced a 

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$300 billion cloud 
infrastructure agreement with 

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Oracle, a $10 billion custom 
chip partnership with Broadcom, 

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and strategic alliances with 
major memory suppliers. 

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According to UBS analysts, Open 
a is memory commitments alone 

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account for half of the world's 
current capacity. 

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NVIDIA, meanwhile, pledged up to
$100 billion in investment to 

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Open AI, who will in turn buy 
millions of Nvidia's AI graphics

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cards. 
AMD is also in on the game. 

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Open AI agreed to buy 10s of 
billions of dollars worth of AMD

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chips, and in return, AMD gave 
Open AI the right to buy 10% of 

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its stock for one cent per 
share, contingent on AMD hitting

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certain share price targets and 
Open AI deploying its chips. 

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The way Matt Levine explained 
the deal at the time was that if

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Open AI announces a big 
partnership with a public 

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company, that company's stock 
price goes up. 

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So Open AI could just pay for 
the chips in cash, receive 

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stock, and when the deal is 
announced, the stock would 

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rocket, effectively reimbursing 
Open AI for its purchase. 

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Everyone wins. 
Amazon has its own version of 

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the loop. 
It invested more than $8 billion

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in Anthropic, the company behind
the Clawed chatbot, and in 

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return, Anthropic committed to 
using Amazon as its primary 

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cloud provider. 
That means training and running 

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it's models on Amazon's custom 
AI chips, renting compute from 

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AWS, and integrating Clawed into
Amazon Bedrock, the company's 

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enterprise AI platform. 
In effect, Amazon is funding a 

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company that will use its chips 
run on its cloud and help sell 

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services. 
And now Google is getting in in 

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the loop, too. 
And Tropic just announced a deal

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to access up to 1,000,000 of 
Google's TP US, bringing over a 

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GW of compute capacity online by
2026. 

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The arrangement is worth 10s of 
billions of dollars and 

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positions Google as both the 
major investor and 

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infrastructure provider. 
And Tropic says it chose 

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Google's chips for their 
efficiency and performance. 

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But the deal also reduces it's 
reliance on NVIDIA and Amazon. 

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Google has already invested $3 
billion in Anthropic. 

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Amazon has pledged 8 billion. 
Both companies now provide cloud

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services, custom chips and 
strategic capital. 

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Anthropic insists that it's just
pursuing a multi cloud strategy,

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but it's hard to ignore how 
deeply entangled it has become 

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with all three of the largest US
cloud providers, each of whom 

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now has a financial interest in 
its success. 

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Then there's Elon Musk, who 
seems to believe that the best 

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way to build artificial general 
intelligence is to have his 

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companies date each other. 
His AI startup XAI acquire 

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Twitter or the Everything app, 
which supplies real time data to

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Grog, his chatbot, sometimes 
referred to as Mecca Hitler. 

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Tesla, his electric car company,
uses the chatbot in it's cars 

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and possibly it's robots, which 
are coming next year. 

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Musk owns a majority stake in 
XAI, which recently bought 

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Twitter from him. 
He owns a minority stake in 

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Tesla and now wants Tesla 
shareholders to invest in XAI. 

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It's not incestuous, exactly, 
but we'd have to get Errol Musk 

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to explain why it's OK. 
The whole thing is starting to 

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look less like a tech boom and 
more like a Mobius strip made of

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venture capital and electricity.
And the electricity part isn't a

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metaphor either. 
McKinsey forecasts $5.2 trillion

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in CapEx for chips, data centres
and energy over the next five 

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years alone. 
Bain says that we'll need to see

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$2 trillion in annual revenue 
from AI companies just to 

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justify that spending open. 
AI has about $13 billion in 

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revenues today and is 
essentially a money furnace, and

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Tropic is a smaller money 
furnace. 

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NVIDIA is very profitable, but 
not $100 billion profitable. 

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So the question becomes, who's 
going to pay for all of this? 

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The interconnected nature of 
these deals, the reason we need 

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spaghetti diagrams to understand
them, has raised concerns about 

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circular financing. 
Companies are investing in each 

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other, buying each others 
products and pushing up each 

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others stock prices. 
Investors are now asking whether

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these interdependencies could 
pose risks if AI demand or 

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monetization falls short of 
investor expectations. 

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The AI industry's investment 
structure is starting to 

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resemble something we've seen 
before, just not in Silicon 

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Valley. 
In post war Japan, large 

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industrial groups known as 
kiritsu were built usually 

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around banks and trading houses,
with companies taking stakes in 

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each other and coordinating 
supply chains. 

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South Korea's Chai Ball System 
followed a similar pattern, but 

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with families in control rather 
than banks. 

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These models weren't about 
competition, they were, at least

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initially, about survival. 
In capital constrained 

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economies. 
It seemed to make sense to have 

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tight financial relationships 
with the businesses you relied 

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upon so that your supply chains 
were secure. 

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The kiritsu and chibal models 
were often criticized for 

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obscuring financial risk, 
misallocating capital and 

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propping up uncompetitive firms.
When Japanese asset bubble burst

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in the 1990's, the tangled web 
of cross holdings made it almost

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impossible to unwind bad beds. 
Today's AI giants are by no 

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means short on capital, but they
are assembling these webs of 

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mutual dependence. 
The question is whether today's 

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AI giants are building a 
similarly fragile structure, 

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which looks stable from the 
outside but depends on a 

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constant influx of new capital 
to keep the lights on. 

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When we look at the numbers, 
they almost seem made-up. 

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Open AI Stargate project, 
announced this January at a 

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White House event, is a $500 
billion plan to build 10 

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gigawatts of AI data center 
capacity across the US It's 

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firstly kind of crazy that we're
talking about data centers in 

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terms of gigawatts. 
According to the US Department 

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of Energy website, a typical 
nuclear power plant produces one

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GW of power on average, and 
that's enough electricity to 

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power a million typical US 
households. 

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The typical US household is 2.6,
so 10 gigawatts is enough power 

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for 26,000,000 average 
Americans. 

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Open AI isn't just building 
Stargate. 

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The Financial Times pointed out 
that the six GW deal announced 

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with AMD is enough energy to 
power Singapore for a year. 

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But there are other deals too. 
All in, Open AI has committed to

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building 23 gigawatts of new 
data centre capacity, which they

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say will cost well over a 
trillion dollars to develop and 

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it seems would require 23 
nuclear power stations to power 

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up. 
In Texas, where several Stargate

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sites are planned, electricity 
demand is rising so quickly that

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some operators are installing on
site gas turbines and exploring 

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nuclear partnerships to avoid 
waiting for grid hookups. 

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The XAI data center in South 
Memphis is running gas turbines 

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with no emissions controls and 
no permits, creating enough 

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pollution that, according to 
Politico, the area surrounding 

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it leads Tennessee in asthma 
hospitalizations. 

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There's not just one or two of 
these firms. 

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All of the big tech firms in the
United States and a bunch of 

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additional firms in China and 
elsewhere are building out AI 

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capability. 
So as I mentioned earlier, 

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McKinsey now estimates that $5.2
trillion in CapEx will be needed

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by 20-30 just to build the data 
centers required for the 

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projected AI workloads. 
On top of that, data centers 

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powering traditional IT 
applications are exected to 

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require $1.5 trillion in capital
expenditures, meaning that we're

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talking about almost $7 trillion
in projected data center 

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spending over the next five 
years. 

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The firms are not generating 
sufficient revenues to justify 

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that spending and don't appear 
to have a path to profitability 

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planned out yet. 
For a technology that was 

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supposed to make scientific 
breakthroughs, cure diseases, 

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and maybe even replace human 
cognition, A surprising amount 

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of AI output looks like slop, 
and sometimes worse. 

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Open AI Sora can generate 
realistic video, but the most 

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viral clips so far have been 
deepfakes of Taylor Swift and 

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SpongeBob as a character in 
Breaking Bad. 

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Yo Sponge, This stuff looks 
extra crystalline, like 

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restaurant quality. 
Then there's Elon Musk's XAI, 

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which has built an anime 
girlfriend chatbot, which many 

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feel is an improvement over the 
Hitler one, which should 

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hopefully keep basement dwellers
occupied for the foreseeable 

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future. 
There's also a cartoony red 

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panda version if that's what 
you're into. 

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As easy as it is to make fun of 
this, there are many less widely

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discussed breakthroughs. 
The 2024 Nobel Prize for 

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Chemistry went to two Google 
DeepMind researchers for their 

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pioneering work on AI powered 
protein folding, which promises 

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to expedite drug discovery and 
development and is already being

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used to combat cancers and other
diseases. 

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A number of my viewers think of 
me as being anti tech and anti 

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AI as I've made fun of many of 
the more ridiculous claims out 

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of Silicon Valley. 
And there are a lot of them to 

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keep up with, like the 
Hyperloop, the metaverse, AI 

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enhanced water bottles, the 
general usefulness of the 

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blockchain, and passing off 
short term office rentals with 

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free beer. 
As a tech business, there are 

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plenty of uses for AI which 
don't involve generating slop, 

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but people do seem to love slop.
Open AI is not profitable. 

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It's spending much more money 
than it brings in in revenue and

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is doing so at a pace that would
give most CFOs post traumatic 

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Stress disorder To fund its 
infrastructure build out. 

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The company has secured a $4 
billion revolving credit line 

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from a consortium of banks. 
This is very unusual, unusual. 

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Historically high grow tech 
firms raised capital through 

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equity, especially if they were 
burning cash, as lenders like to

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see predictable earnings. 
The shift from equity to debt 

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and from public listing to 
private investment is happening 

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across the sector, where data 
center providers are borrowing 

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against assets like racks of 
GPU's, which might quickly 

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become obsolete. 
This creates a strange dynamic. 

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The companies building the 
infrastructure are borrowing to 

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serve customers who are also 
borrowing or being subsidized by

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their investors. 
The whole system appears to be 

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leveraged on optimism for now. 
The money is flowing, and for 

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users, as I argued in my Blitz 
scaling video from a few years 

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ago, it probably makes sense to 
make the most of these expensive

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AI tools that we're currently 
getting for free. 

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It's not clear how long that can
last for though, or who'll be 

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left holding the bag if AI 
providers can't flip to 

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profitability. 
The GPU rental market is already

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showing early signs of stress 
and the build out is only 

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getting going. 
According to FT Alphaville, the 

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price to rent Nvidia's B200 chip
has dropped from $3.20 an hour 

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to $2.80 per hour in just a few 
months. 

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Older chips like the A-100 are 
now available for as little as 

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$0.40 per hour. 
That's below break even for many

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operators, even under ideal 
conditions. 

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They calculate in the article 
that a cluster of eight chips, 

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which would have cost around 
$200,000 five years ago and has 

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a five year useful life, would 
need to have generated about 

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00:14:58,600 --> 00:15:02,640
$4.00 an hour in rental fees 
just to break even. 

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Back in 2020, the average rental
price for an A-100 was $2.40 an 

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hour. 
That's now fallen to around 

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$1.65 per hour. 
And to make it worse, the 

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average is being skewed by high 
hyperscalers who are continuing 

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to charge more than $4.00 when 
their competitors go as low as 

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$0.40. 
If demand for all of this 

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infrastructure doesn't 
materialize, it could become 

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stranded. 
Data centres built for five 

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00:15:32,400 --> 00:15:35,240
years of peak usage might sit 
half empty. 

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The FTP suggests that many 
pandemic era GPU's will end up 

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00:15:40,360 --> 00:15:43,720
in liquidation, never having 
earned back their cost. 

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There is a precedent to this. 
Telecom firms in the early 2000s

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00:15:48,840 --> 00:15:52,480
built out fiber optic networks 
that were never used. 

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00:15:52,680 --> 00:15:56,880
Railways in the 19th century 
similarly laid track to nowhere,

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00:15:57,040 --> 00:16:01,480
much of which was later removed.
The AI industry is now laying 

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00:16:01,480 --> 00:16:05,720
down gigawatts of compute, 
betting that someone will not 

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00:16:05,720 --> 00:16:09,160
just show up to use it, but 
actually pay to use it. 

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If they don't, the fallout won't
be limited to a few start-ups. 

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It'll hit lenders, landlords, 
and the Public Utilities that 

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00:16:17,040 --> 00:16:20,080
signed up to support the boom 
without necessarily 

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00:16:20,080 --> 00:16:22,480
understanding the bet that they 
were making. 

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00:16:22,760 --> 00:16:27,600
Nvidia's stock market valuation 
is based on the idea that demand

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00:16:27,600 --> 00:16:31,800
for its chips is massive and 
will keep rising, not just this 

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00:16:31,800 --> 00:16:33,800
year, but for the foreseeable 
future. 

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The question we have to ask is 
how much of that demand is real 

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00:16:38,160 --> 00:16:41,520
and how much is driven by 
Nvidia's investments in other 

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companies. 
Open AI is buying and renting 

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00:16:45,200 --> 00:16:49,520
billions of dollars worth of 
NVIDIA chips, Nvidia's investing

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00:16:49,520 --> 00:16:54,280
in Open AI, Cor Weave rents 
NVIDIA chips to Open AI, and 

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00:16:54,400 --> 00:16:56,880
NVIDIA owns a stake in Cor 
Weave. 

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00:16:57,200 --> 00:17:01,080
The same dollars are circulating
through the system, possibly 

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00:17:01,080 --> 00:17:04,359
inflating purchase orders and 
revenue projections. 

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It's hard to tell where the 
demand ends and the subsidy 

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begins. 
The circularity makes it 

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00:17:10,720 --> 00:17:14,319
difficult to assess the quality 
of revenues, and that's why 

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there are so many people asking 
if we're in an AI bub. 

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00:17:18,000 --> 00:17:21,280
If Nvidia's biggest customers 
are also it's investment 

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00:17:21,280 --> 00:17:25,040
targets, and those customers are
using Nvidia's money to buy 

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00:17:25,040 --> 00:17:29,320
Nvidia's products, then the 
margins may not be quite what 

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00:17:29,320 --> 00:17:32,360
they seem. 
There's also the question of how

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well this infrastructure is 
being used. 

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Open AI claims to have 700 
million weekly users, but only 

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00:17:39,960 --> 00:17:43,920
5% are paying customers. 
Most of the revenue in the 

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00:17:43,920 --> 00:17:47,800
sector comes from enterprise 
contracts, not individual 

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00:17:47,800 --> 00:17:51,000
subscriptions. 
And even among business users, 

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00:17:51,160 --> 00:17:54,440
the success rate of AI pilot 
projects is low. 

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00:17:54,720 --> 00:17:57,640
McKinsey puts it at less than 
15%. 

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00:17:58,080 --> 00:18:01,560
We're not seeing the mass AI 
driven layoffs that many were 

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00:18:01,560 --> 00:18:05,400
predicting a few years ago. 
Labor data shows no clear 

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00:18:05,400 --> 00:18:09,280
relationship between AI 
deployment and trends in 

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00:18:09,360 --> 00:18:12,960
employment, other than for 
freelance graphic designers and 

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00:18:12,960 --> 00:18:16,480
copywriters, who have seen sharp
declines since the arrival of 

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00:18:16,480 --> 00:18:20,720
ChatGPT and some junior coding 
jobs, which have been in 

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00:18:20,720 --> 00:18:24,760
decline. 
Not long ago, the complaint was 

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00:18:24,920 --> 00:18:27,800
that American companies were no 
longer investing. 

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00:18:27,960 --> 00:18:31,880
They were hoarding cash or using
it to buy back stock and just 

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00:18:31,880 --> 00:18:34,640
avoiding risk. 
Now, the complaint is that 

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00:18:34,640 --> 00:18:38,200
they're investing too much and 
possibly in the wrong things. 

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00:18:38,880 --> 00:18:43,360
The circular deals are big, but 
they're not overwhelmingly so. 

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00:18:43,640 --> 00:18:47,600
The open AI NVIDIA deal, as an 
example, should account for 

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00:18:47,600 --> 00:18:53,640
around 13% of Nvidia's expected 
2026 revenue, according to UPS. 

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00:18:53,880 --> 00:18:57,640
And that's assuming the full GW 
deployment goes ahead. 

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00:18:58,000 --> 00:19:01,800
That would mean 50 to $60 
billion in total capital 

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00:19:01,800 --> 00:19:05,880
investment, with NVIDIA 
receiving $35 billion of it 

293
00:19:05,880 --> 00:19:08,600
back. 
NVIDIA says that it might 

294
00:19:08,600 --> 00:19:13,600
reinvest $10 billion into open 
AI, but only if monetization 

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00:19:13,600 --> 00:19:16,640
keeps pace. 
That's a performance based 

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00:19:16,640 --> 00:19:19,720
approach, which is smart and 
gives plenty of room to back 

297
00:19:19,720 --> 00:19:22,480
out. 
The financial health of the big 

298
00:19:22,480 --> 00:19:26,880
players is solid too. 
The mega cap US tech firms are 

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00:19:26,880 --> 00:19:31,400
expected to generate over $200 
billion in free cash flow next 

300
00:19:31,400 --> 00:19:35,560
year alone, even after CapEx. 
That's enough to fund the 

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00:19:35,560 --> 00:19:39,480
infrastructure build out without
leaning too hard on debt or 

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00:19:39,480 --> 00:19:43,400
requiring new financing. 
The balance sheets are strong 

303
00:19:43,520 --> 00:19:46,600
and the earnings are real. 
This isn't the same as the 

304
00:19:46,680 --> 00:19:50,760
telecom bubble. 
Valuations are elevated, but 

305
00:19:50,760 --> 00:19:55,000
once again not absurd. 
In the late 1990s, Internet 

306
00:19:55,000 --> 00:19:58,040
stocks traded at 60 times 
forward earnings. 

307
00:19:58,280 --> 00:20:03,080
Today's AI leaders are closer to
35 times, and the ones everyone 

308
00:20:03,080 --> 00:20:06,080
is excited about actually have 
earnings. 

309
00:20:06,360 --> 00:20:09,160
The market isn't pricing in 
infinite growth. 

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00:20:09,320 --> 00:20:13,400
It's pricing in a bet that AI 
will be big and that the 

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00:20:13,400 --> 00:20:15,720
companies building it will make 
a lot of money. 

312
00:20:16,440 --> 00:20:19,440
Now, that bed might not pay off 
immediately. 

313
00:20:19,680 --> 00:20:24,520
Monetization so far has been 
slow, Adoption is uneven, and 

314
00:20:24,520 --> 00:20:28,320
some parts of the value chain, 
especially cloud renters and AI 

315
00:20:28,320 --> 00:20:30,840
labs, are more exposed than 
others. 

316
00:20:31,040 --> 00:20:34,920
But the fundamentals are better 
than they were in past cycles, 

317
00:20:35,120 --> 00:20:37,880
and the investment strategies 
are more cautious. 

318
00:20:38,560 --> 00:20:41,800
There's one constraint that 
doesn't show up on balance 

319
00:20:41,800 --> 00:20:43,480
sheets. 
Electricity. 

320
00:20:43,840 --> 00:20:46,880
Open AI. 
Stargate project alone will 

321
00:20:46,880 --> 00:20:50,760
require 10 gigawatts of power, 
which as I mentioned is around 

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00:20:50,760 --> 00:20:55,480
10 nuclear power stations. 
The full build out just for open

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00:20:55,600 --> 00:20:59,720
AI, not for the others, is 
expected to need 23. 

324
00:21:00,000 --> 00:21:04,200
For context, the last new 
nuclear reactor in the United 

325
00:21:04,200 --> 00:21:08,120
States took more than a decade 
to complete and came online in 

326
00:21:08,120 --> 00:21:11,480
20 24. 
There are no new nuclear sites 

327
00:21:11,480 --> 00:21:15,600
currently under construction. 
Permitting for solar and wind 

328
00:21:15,720 --> 00:21:19,240
has been tightened and tariffs 
have raised costs for those 

329
00:21:19,240 --> 00:21:22,800
power sources. 
Even fast tracked projects face 

330
00:21:22,800 --> 00:21:26,280
multi year delays. 
Some developers are installing 

331
00:21:26,280 --> 00:21:30,440
gas turbines on site just to 
avoid waiting for grid 

332
00:21:30,440 --> 00:21:33,400
connections. 
The chips might arrive on 

333
00:21:33,400 --> 00:21:36,480
schedule, the electricity 
probably won't. 

334
00:21:37,000 --> 00:21:40,480
High private market valuations 
like we're seeing for firms like

335
00:21:40,480 --> 00:21:45,840
Open, AIXAI, and Anthropic only 
makes sense if one of the men's 

336
00:21:45,840 --> 00:21:49,200
up dominating the space. 
That's what tech investors are 

337
00:21:49,200 --> 00:21:53,120
expecting as that's what's 
happened in the past with Google

338
00:21:53,240 --> 00:21:57,560
dominating search, Amazon 
dominating e-commerce, Meta 

339
00:21:57,560 --> 00:22:01,680
dominating the metaverse and 
those glasses that Zuckerberg. 

340
00:22:01,760 --> 00:22:04,480
It works. 
If AI turns out to be a winner 

341
00:22:04,480 --> 00:22:08,560
take all market then paying up 
for the winner could be a great 

342
00:22:08,560 --> 00:22:12,800
investment, but owning the mall 
might not as a bunch of them 

343
00:22:12,800 --> 00:22:15,400
could fail. 
If you invested in all of the 

344
00:22:15,400 --> 00:22:19,120
big search engines in the mid 
1990s it wouldn't have worked 

345
00:22:19,120 --> 00:22:23,400
out for you as Google arrived 
late but then dominated search. 

346
00:22:23,760 --> 00:22:28,560
The DeepSeek moment earlier this
year caused a bit of panic in AI

347
00:22:28,840 --> 00:22:32,120
as it showed that models can 
possibly be replicated, located 

348
00:22:32,120 --> 00:22:35,760
quickly and cheaply. 
Elon Musk's rapid deployment of 

349
00:22:35,760 --> 00:22:39,680
Grok showed the same thing. 
These systems might require a 

350
00:22:39,680 --> 00:22:43,800
lot of really expensive R&D, but
they may not be very hard to 

351
00:22:43,800 --> 00:22:46,200
copy. 
And if the models are all 

352
00:22:46,200 --> 00:22:50,040
roughly the same, then the 
market may not reward anyone 

353
00:22:50,040 --> 00:22:52,440
player. 
Instead of a big winner and a 

354
00:22:52,440 --> 00:22:57,160
monopoly, we might see a very 
competitive market for AI tools 

355
00:22:57,240 --> 00:22:59,440
where none have any pricing 
power. 

356
00:23:00,000 --> 00:23:03,880
On top of all of that, there's 
the question of who profits. 

357
00:23:04,040 --> 00:23:07,040
It might not be the model 
builders, it might be the 

358
00:23:07,040 --> 00:23:10,960
businesses that use the models. 
AI could end up boosting 

359
00:23:10,960 --> 00:23:14,640
productivity across the economy,
while the labs themselves 

360
00:23:14,640 --> 00:23:19,000
struggle to monetize. 
So while this might be a bubble,

361
00:23:19,200 --> 00:23:22,600
the fundamentals of the biggest 
companies involved are stronger 

362
00:23:22,600 --> 00:23:25,600
than in past bubbles. 
The investment strategies are 

363
00:23:25,600 --> 00:23:28,800
also more cautious, where a lot 
of the big deals that have been 

364
00:23:28,800 --> 00:23:33,440
announced leave lots of room for
backing out, but the outcome is 

365
00:23:33,440 --> 00:23:37,120
still really uncertain. 
Someone has to pay for all of 

366
00:23:37,120 --> 00:23:40,880
this and it's not clear who wins
or if anyone does. 

367
00:23:41,600 --> 00:23:43,720
Thanks for tuning into this 
week's podcast. 

368
00:23:43,840 --> 00:23:46,080
If you found it interesting, do 
subscribe. 

369
00:23:46,240 --> 00:23:49,480
And I'd really appreciate it if 
you forwarded a link to a friend

370
00:23:49,680 --> 00:23:52,600
as there's not really an 
algorithm for podcasts, they 

371
00:23:52,600 --> 00:23:55,480
just grow based on word of mouth
recommendations. 

372
00:23:55,720 --> 00:23:58,280
Have a great week and talk to 
you again soon. 

373
00:23:58,400 --> 00:23:58,720
Bye.
