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If you walk down Change Alley in
the City of London, you'll come 

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across a blue plaque marking the
site of Jonathan's Coffee House.

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A bit further down the street, 
look up and you'll see a 

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memorial to Garraways, another 
long gone coffee shop boat lost 

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in a fire in 1746. 
Just around the corner where the

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Jamaica Winehouse is today, 
you'll see a third sign marking 

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the location of the first coffee
house in London. 

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While Change Alley is fairly 
nondescript today, it was the 

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busiest part of the city in 
1720. 

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And not because of the quality 
of the coffee, either, which was

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described in a review at the 
time as tasting like a hideous 

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brew of burned bread crumbs, 
Hickory and, one hopes, some 

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fraction of actual coffee beans.
Another, less charitable review 

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described it as smelling of 
Lucifer's deep furnace with a 

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stench that would stifle virtue 
and good manners. 

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So I get a bit like one of those
pumpkin spice lattes. 

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This is probably why Starbucks 
won't sponsor my channel, but 

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we'll keep going. 
In 1720, Change Alley had not 

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yet had its name abbreviated. 
It was still called Exchange 

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Alley and it was the busiest St.
in the city because those coffee

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shops were where people went to 
trade shares in the South Sea 

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Company, a company whose stock 
price rose from around £100 at 

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the start of the year to over 
1000 lbs by the summer, without 

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the fundamentals of the business
changing whatsoever. 

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The Royal Exchange, which is 
just across from Exchange Alley,

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had been established by Royal 
Charter in 1571. 

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There was a limit of 100 
licensed brokers who could trade

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on the exchange. 
Brokers acted as intermediaries,

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executing orders for their 
clients and charging a 

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Commission. 
They weren't allowed to sell 

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shares to a client if they had a
position in the stock, as this 

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was seen as being a conflict of 
interest. 

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Stock jobbers, on the other 
hand, a less reputable crowd, 

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bought and sold securities on 
their own account, making a 

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profit from the price 
differences between what they 

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paid when they bought and the 
price they sold at. 

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This was a risky business, but 
one where ordinary people 

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sometimes made extraordinary 
fortunes. 

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Walter Thornberry Rd. in 1878 of
a watchmaker turned stock jobber

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named Quare who made such a 
fortune on Exchange Alley that 

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the Princess of Wales, the 
Duchess of Marlboro and 300 

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quality guests attended his 
daughters wedding in 1698. 

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The stock jobbers had been 
expelled from the Royal Exchange

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because of their terrible 
behaviour and at first they took

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up trading in the street outside
the exchange. 

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After a short while, the city 
government prohibited them from 

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meeting on the street, so they 
started to meet up to trade 

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stocks at Jonathan's Coffee 
House and soon all of the other 

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coffee houses in Exchange Alley.
Exchange Alley was the perfect 

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location for this business as it
sat right between the General 

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Post Office and the Royal 
Exchange. 

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And when news from around the 
world arrived in London, it 

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usually came via the Post 
Office, and thus the jobbers in 

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the coffee shops would often 
hear the news before it worked 

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its way up to the Royal Exchange
or the Bank of England Exchange.

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Alley was an unruly place, and 
the news that spread wasn't 

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always true. 
One afternoon, according to 

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legend, a uniformed horseman 
galloped down the Queen's road, 

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proclaiming that Her Majesty the
Queen had died. 

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Prices began to collapse, as a 
new monarch might be unwilling 

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to pay the debts of the old one 
and might support different 

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companies. 
It was noticed, however, that 

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one group of jobbers mostly kept
to themselves and only stepped 

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in to buy near the market lows. 
It turned out to have been a 

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hoax. 
The queen was fine and the 

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jobbers had been tricked out of 
their stock. 1720 was a year of 

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two bubbles and a plague. 
The bubbles were the Mississippi

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Company in France and the South 
Sea Bubble in England. 

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In September, when the bubble 
burst, England was plunged into 

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an economic and political 
crisis. 

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This was one of the first 
examples of a financial boom and

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bust and was the event that gave
rise to the use of the term 

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bubble to describe a spectacular
market failure. 

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The plague which came towards 
the end of the year devastated 

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the population of Marseille and 
made the already terrible 

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economic conditions in Europe 
even worse. 

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The Southsea company is 
frequently described as being 

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like a financial shell with no 
real operations, for a mania 

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amongst investors drove the 
price higher and higher until 

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the bubble finally popped. 
But there actually was some 

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sense to what happened and the 
company itself didn't collapse 

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into bankruptcy when the bubble 
burst, it was only wound down in

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eighteen 53133 years later. 
In today's video, let's look at 

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what the South Company actually 
did, who made and lost money in 

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the bubble, the flaw in the 
company's structure that led to 

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all of the problems, the corrupt
politicians, and most 

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importantly, how the different 
reactions to bubbles bursting in

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England and France contributed 
to Britain's later victory over 

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France 95 years later at the 
Battle of Waterloo, concluding 

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the Napoleonic Wars. 
Today, we use the term bubble to

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describe a situation where the 
price of a stock or asset class 

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inflates well beyond any 
fundamental value as investors 

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suspend disbelief and just pump 
the price up until the bubble 

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finally burst with a spectacular
price crash. 

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The South Sea Bubble and the 
Mississippi Bubble are the two 

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early examples that we use, 
usually assuming that the term 

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bubble got applied to them 
afterwards, much like it did to 

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the.com Bubble bubble. 
But in the time of the South Sea

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Bubble, the term bubble was 
actually used as slang to mean 

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scam. 
If someone was ripped off, you 

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would say that they were bubbled
out of their money. 

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In fact, a popular song being 
sold as sheet music at the time 

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was called the Hubble Bubble, 
and it was about foreigners like

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Scots, Irish, Italians and Jews 
conning people out of their 

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money. 
At Jonathan's and Garraway, the 

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two biggest coffee houses on 
Exchange Alley, it's sung to the

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tune of Over the Hills and Far 
Away and starts out the 

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circumcised and uncircumcised. 
Come Hear my song and it only 

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goes downhill from there. 
It's worth remembering that the 

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South Sea Bubble occurred when 
the concept of hands off 

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investing was quite new. 
The development of the joint 

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stock company in Britain allowed
businesses to attract large 

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amounts of capital from 
investors who could easily sell 

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their shares to someone else if 
they needed their money back. 

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Before this type of structure 
existed, partnerships and more 

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temporary alliances meant that 
investors had to be more hands 

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on and they would often own 
specific parts of a larger 

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business, like a ship or a 
machine. 

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The joint stock structure made 
it possible to pool capital from

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a wider base and to operate 
indefinitely, which was a more 

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flexible and scalable approach 
to doing business. 18th century 

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London was filled with great 
thinkers who, inspired by 

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scientists like Newton, Hook and
Haley at the Royal Society, were

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applying mathematics to the 
world of business like never 

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before. 
Insurance policies were being 

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written at Lloyd's that 
considered probability and the 

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time value of money. 
With all of these new things 

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going on in the world, it's a 
mistake to think that the 

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investors of the time were 
simple fools caught up in a 

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speculative bubble. 
While financial mathematics had 

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not yet been worked out at the 
time, 18th century investors 

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weren't making any crazier 
investments than some people 

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make today, and 18th century 
investors didn't have access to 

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the same quality of information 
that we do now. 

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The South Sea Company was 
established in 1711, largely at 

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the initiative of Robert Harley,
the newly empowered Chancellor 

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of the Exchequer. 
The company was established as a

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counterpart to the East India 
Company and the Bank of England,

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which were both dominated by a 
rival political party, the 

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Whigs. 
Harley was a Tory and didn't 

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want the opposing party to 
dominate finance and business. 

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At the time there was intense 
political partisanship in the UK

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between the two main parties and
the monarch, Queen Anne, was in 

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poor health and not very 
involved in politics. 

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Britain had been involved in two
long and expensive wars, the 

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Nine Years War, which was 
quickly followed by the War of 

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Spanish Succession which was 
still ongoing when the company 

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was founded. 
Wars had grown more and more 

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expensive over the years and by 
1711 an army of 70,000 men had 

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to be paid, fed, clothed and 
armed. 

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Each war had seen government 
borrowing peak at between 5:00 

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and 11:00 percent of GDP. 
With the government only able to

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run balanced budgets during the 
relatively rare peaceful 

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intervals. 
This meant a steady growth in 

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national debt. 
By the end of the War of Spanish

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Succession, England's long term 
national debt had grown from £7 

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million to over 40,000,000 lbs. 
And that was just the long term 

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debt. 
There was short term floating 

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rate loans too which could be 
continued forever as long as the

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government kept up its interest 
payments. 

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And on top of that, there were 
debt like instruments like 

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pensions and annuities that had 
to be paid out too. 

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By the time when the company was
established, the government was 

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already struggling to borrow. 
It had borrowed heavily from the

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East India Company and the 
privately owned Bank of England.

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The Treasury then turned to the 
public to borrow even more. 

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And to entice lenders, the 
government was issuing lottery 

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loans where if you bought a 
ticket, you stood a chance of 

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winning a prize. 
But even if you didn't win, you 

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could hold on to the ticket and 
earn interest. 

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In 1711, to place 30 year 
lottery loans, the government 

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had to pay the prize money plus 
8% annually. 

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The interest rate alone was 50% 
higher than private borrowers 

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were paying. 
At the same time. 

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The War of Spanish Succession 
was largely considered a Whig 

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war and now that the Tories were
in power, Harley's goal was to 

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end the war and get the national
debt under control. 

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The plan was to use the Southsea
Company to consolidate and 

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reduce the cost of England's 
national debt. 

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The idea was that lenders could 
transfer their bonds to this new

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private company in a debt for 
equity swap, exchanging the 

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promise of regular interest 
payments for a stake in a new, 

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hopefully profit making concern.
While this might sound like a 

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wild scheme, it wasn't entirely 
new. 

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The Bank of England had done 
something similar in 1697, 

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offering its shares in exchange 
for bonds when it looked like 

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the government might default. 
Lenders had gone with this deal,

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as the bet was that the Bank, as
one big lender, could negotiate 

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more firmly with the government 
than all of the small 

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bondholders could individually, 
and thus the debt was more 

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likely to be repaid. 
This had worked for the Bank of 

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England investors, so it could 
work for the Southsea Company 

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too. 
To generate income, the company 

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was granted a monopoly on trade 
with the islands in the South 

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Seas and South America, all of 
which were Spanish colonies. 

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England was at war with Spain at
the time, so this was not an 

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awfully valuable ride. 
It did, however, have the 

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potential for future profits if 
peace was negotiated, and maybe 

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even huge profits if something 
unexpected happened, like the 

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collapse of the Spanish Empire. 
Given the massive fortunes that 

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East Indian merchants had made 
in international trade and the 

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success of the Bank of England's
debt for equity swap, this 

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wasn't as harebrained a scheme 
as it's since been made out to 

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00:12:45,080 --> 00:12:47,240
be. 
The exchange of government debt 

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for company stock was supposed 
to occur in five separate lots, 

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and the first two of these, 
totalling £2.75 million, had 

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already been arranged before the
company charter was issued. 

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The company's stock initially 
traded at around the value of 

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the debt that had been 
submitted, which means that 

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investors were not paying any 
premium for the right to trade 

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in the South Seas. 
In 1713, as hostilities with 

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Spain began to cool, Spain 
granted the company the right to

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sell up to 4800 slaves per year 
at any port in South America. 

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The African coast was mostly 
under the control of local 

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African leadership, and slave 
forts or castles were given to 

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00:13:33,040 --> 00:13:36,400
various European nations where 
they could buy slaves for 

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transportation to their 
colonies. 

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00:13:38,840 --> 00:13:42,920
The Spanish didn't have an 
African Fort, so instead bought 

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slaves, mostly from the 
Portuguese and the Genoese, but 

220
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later the Dutch, French and 
British. 

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00:13:49,920 --> 00:13:53,600
The South Sea Company worked 
with an existing British slaving

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company, the Royal African 
Company, and shipped thousands 

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00:13:57,480 --> 00:14:01,240
of people across the Atlantic, 
which you can see in this chart.

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00:14:01,800 --> 00:14:05,760
This trade was not particularly 
profitable for them for a number

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00:14:05,760 --> 00:14:09,560
of reasons. 
Firstly, more slaves died at sea

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on their ships than on their 
rival ships. 

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Secondly, a line in their 
contract allowed buyers to 

228
00:14:15,840 --> 00:14:19,640
purchase slaves with the fruits 
of the country, meaning that 

229
00:14:19,640 --> 00:14:23,200
buyers could pay with various 
commodities, which of course 

230
00:14:23,200 --> 00:14:27,080
they did, which often spoiled or
fell in value while being 

231
00:14:27,080 --> 00:14:30,120
shipped back to England. 
And thirdly, and most 

232
00:14:30,120 --> 00:14:33,480
importantly, they discovered 
covered in the fine print that 

233
00:14:33,480 --> 00:14:37,320
the King of Spain, Queen Anne of
England and some other nobles 

234
00:14:37,520 --> 00:14:42,120
got to claim 58% of the profits 
of each permitted trading 

235
00:14:42,120 --> 00:14:45,080
journey. 
Thus, the South Seas trade 

236
00:14:45,280 --> 00:14:48,880
didn't yield any real wealth to 
those who had exchanged their 

237
00:14:48,880 --> 00:14:52,520
government bonds for equity. 
But this didn't really matter 

238
00:14:52,520 --> 00:14:56,240
much, as the traders in Exchange
Alley were just valuing the 

239
00:14:56,240 --> 00:15:00,200
company as a pure financial play
based on the value of the bonds 

240
00:15:00,200 --> 00:15:02,840
it held. 
They didn't really expect much 

241
00:15:02,840 --> 00:15:05,560
of the trading license, at least
to begin with. 

242
00:15:06,320 --> 00:15:11,400
In 1714, Queen Anne died and her
cousin George, a relatively 

243
00:15:11,400 --> 00:15:15,280
remote German Prince who had the
advantage of being Protestant, 

244
00:15:15,440 --> 00:15:19,840
was made King of England. 
A year later, the Tories lost in

245
00:15:19,840 --> 00:15:22,960
an election and the Whigs were 
now back in power. 

246
00:15:23,480 --> 00:15:27,040
All of this should have been bad
for the South Sea Company, but 

247
00:15:27,040 --> 00:15:30,920
the company had become important
enough to the financial system 

248
00:15:31,080 --> 00:15:34,120
that it managed to survive 
Harley's fall from political 

249
00:15:34,120 --> 00:15:37,240
power. 
The company agreed to forget 

250
00:15:37,360 --> 00:15:41,320
£1,000,000 in payments due from 
the Treasury, making itself 

251
00:15:41,320 --> 00:15:45,440
useful to the new leadership. 
The new leaders had their work 

252
00:15:45,440 --> 00:15:48,400
cut out for them. 
Despite Harley's efforts to 

253
00:15:48,400 --> 00:15:50,840
bring the nation's debts under 
control. 

254
00:15:51,040 --> 00:15:54,720
Britain's finances were a 
tangled mess of loans that had 

255
00:15:54,720 --> 00:15:58,680
been negotiated 1 by 1 as 
needed, some being lotteries, 

256
00:15:58,680 --> 00:16:02,120
others annuities, and others 
being linked to distinct streams

257
00:16:02,120 --> 00:16:06,360
of revenue, like taxes on beer. 
It took took the WIG leadership 

258
00:16:06,560 --> 00:16:10,680
three years to even work out how
much money was owed and to whom.

259
00:16:11,000 --> 00:16:14,440
This was calculated by one of 
the youngest new ministers, 

260
00:16:14,640 --> 00:16:18,600
Robert Walpole, who would later 
go on to be Britains first and 

261
00:16:18,600 --> 00:16:22,600
longest serving Prime Minister. 
Walpole came up with a 

262
00:16:22,600 --> 00:16:26,560
comprehensive plan to improve 
the nation's finances by 

263
00:16:26,560 --> 00:16:30,400
consolidating and refinancing 
the debt at the new, lower 

264
00:16:30,400 --> 00:16:33,520
interest rates. 
A big problem though, was that 

265
00:16:33,520 --> 00:16:38,200
1/3 of the total outstanding 
loans were irredeemable bonds. 

266
00:16:38,480 --> 00:16:41,960
They'd been issued with a 
legally binding promise that 

267
00:16:41,960 --> 00:16:45,800
they couldn't be repaid ahead of
schedule without their owner's 

268
00:16:45,800 --> 00:16:49,520
consent, and these were the 
highest interest rate bonds, 

269
00:16:49,640 --> 00:16:52,400
with rates about double a 
prevailing rate. 

270
00:16:52,760 --> 00:16:56,360
The bondholders were also some 
of the wealthiest and most 

271
00:16:56,360 --> 00:16:59,960
politically connected people in 
England, and it would be way too

272
00:16:59,960 --> 00:17:03,920
risky to try to force them to 
give up their high returns as 

273
00:17:03,920 --> 00:17:06,920
the government might need to 
borrow from them again at some 

274
00:17:06,920 --> 00:17:11,040
point in the future. 
These irredeemable bonds had one

275
00:17:11,040 --> 00:17:14,920
real downside for investors. 
They couldn't be transferred to 

276
00:17:14,920 --> 00:17:18,599
another person, so the one thing
Walpole could offer the 

277
00:17:18,599 --> 00:17:23,079
investors was liquidity in 
exchange for a lower interest 

278
00:17:23,079 --> 00:17:24,839
rate. 
If they would exchange their 

279
00:17:24,839 --> 00:17:29,040
bonds for lower yielding bonds, 
the new bonds could be tradable,

280
00:17:29,200 --> 00:17:32,600
meaning that the investors could
access their money whenever they

281
00:17:32,600 --> 00:17:35,120
needed it. 
Before this deal could be 

282
00:17:35,120 --> 00:17:39,080
negotiated, however, internal 
political disputes within the 

283
00:17:39,080 --> 00:17:42,400
Whig Party meant that Walpole 
was sidelined. 

284
00:17:42,560 --> 00:17:46,160
He lost his position in both the
Cabinet and the Treasury in 

285
00:17:46,160 --> 00:17:50,440
1717. 
John Blunt, who had been leading

286
00:17:50,560 --> 00:17:54,400
the Southsea Company, loved a 
little financial trickery. 

287
00:17:54,600 --> 00:17:57,760
A few years earlier, when the 
government had failed to pay 

288
00:17:57,760 --> 00:18:01,920
£1,000,000 in interest to the 
company, he had negotiated that 

289
00:18:01,920 --> 00:18:05,080
the interest arrears could be 
transformed into Southsea 

290
00:18:05,080 --> 00:18:08,640
Company capital. 
Under the deal, that capital 

291
00:18:08,640 --> 00:18:13,440
could be held as new shares with
a face value of £100 a share, 

292
00:18:13,600 --> 00:18:17,000
which could be sold at the 
coffee houses at whatever price 

293
00:18:17,000 --> 00:18:20,160
the market would bear. 
When interest rates went down, 

294
00:18:20,320 --> 00:18:23,960
the value of the company shares 
had gone up and the stock could 

295
00:18:23,960 --> 00:18:28,920
be sold for more than £100 a win
for the Southsea Company. 

296
00:18:29,320 --> 00:18:34,120
In 1719, the company agreed with
the Treasury to conduct an 

297
00:18:34,120 --> 00:18:38,400
experiment where they would swap
Southsea Company stock for one 

298
00:18:38,400 --> 00:18:42,960
and a half 1,000,000 lbs of 
irredeemable 9% bonds with 30 

299
00:18:42,960 --> 00:18:46,360
years remaining on them. 
While bond mathematics didn't 

300
00:18:46,360 --> 00:18:50,240
yet exist, they were able to 
work out a fair value by pricing

301
00:18:50,240 --> 00:18:53,760
the bonds as if they were land, 
with a rental cash flow 

302
00:18:53,760 --> 00:18:56,000
equivalent to the bonds coupon 
yield. 

303
00:18:56,480 --> 00:18:59,800
The bonds would be swapped for 
newly issued Southsea Company 

304
00:18:59,800 --> 00:19:04,960
stock at a par value of £100 a 
share, but because the shares 

305
00:19:04,960 --> 00:19:09,480
were trading in Exchange Alley 
at 115 lbs a share, anyone 

306
00:19:09,480 --> 00:19:12,120
making the swap would be ahead 
of the deal. 

307
00:19:12,480 --> 00:19:16,280
On top of that, they would go 
from holding an illiquid asset 

308
00:19:16,400 --> 00:19:19,360
to a liquid asset. 
The treasury would get a 

309
00:19:19,360 --> 00:19:23,400
renegotiated lower interest rate
out of the deal and save money 

310
00:19:23,400 --> 00:19:26,920
on administrative costs as they 
would only have to deal with one

311
00:19:26,920 --> 00:19:30,720
counterparty as opposed to all 
of the individual bond holders. 

312
00:19:31,080 --> 00:19:34,720
The real trick though, was that 
to fund the bond purchase, the 

313
00:19:34,720 --> 00:19:37,840
company would be allowed to 
issue equity at par value of 

314
00:19:37,840 --> 00:19:42,040
£100 per share, meaning that 
every 1000 lbs to be loaned 

315
00:19:42,160 --> 00:19:44,840
would add 10 shares to the 
company's accounts. 

316
00:19:45,200 --> 00:19:48,000
But the money that would 
actually fund that loan would 

317
00:19:48,000 --> 00:19:51,040
come from selling shares at 
whatever price the market could 

318
00:19:51,040 --> 00:19:53,760
bear. 
So if Exchange Alley quoted 

319
00:19:53,760 --> 00:19:58,000
prices above par, the company 
would pocket the difference, in 

320
00:19:58,000 --> 00:20:01,440
essence enjoying the same 
windfall offered to those being 

321
00:20:01,440 --> 00:20:03,840
enticed to swap their bonds for 
shares. 

322
00:20:04,120 --> 00:20:08,240
At the same time, the shares 
were trading at £114.00 per 

323
00:20:08,240 --> 00:20:14,440
share, so 100 lbs would fund the
loan, leaving 14 lbs or 14% 

324
00:20:14,440 --> 00:20:17,280
gain. 
For the company itself, this was

325
00:20:17,280 --> 00:20:20,800
good for existing shareholders 
who would reap the benefit of 

326
00:20:20,800 --> 00:20:23,720
the extra cash put in by new 
investors. 

327
00:20:24,240 --> 00:20:29,040
The company began selling new 
shares in the spring of 1719 and

328
00:20:29,040 --> 00:20:32,320
everything went according to 
plan, allowing the company to 

329
00:20:32,320 --> 00:20:37,920
record a profit of £270,000. 
This was seen as such a success 

330
00:20:38,120 --> 00:20:41,520
that the company quickly began 
negotiating with the Treasury to

331
00:20:41,520 --> 00:20:45,720
do it again, but this time 
around with the entire national 

332
00:20:45,720 --> 00:20:48,600
debt. 
When this much bigger deal was 

333
00:20:48,600 --> 00:20:51,840
pitched to Parliament, there was
a lot of excitement. 

334
00:20:52,160 --> 00:20:55,800
Robert Walpole, who had been 
moved to the backbenches, would 

335
00:20:55,800 --> 00:20:58,960
have towed the party line as he 
couldn't succeed if the party 

336
00:20:58,960 --> 00:21:02,120
didn't succeed. 
But he did have some scores to 

337
00:21:02,120 --> 00:21:05,480
settle with his rivals within 
the party who had demoted him to

338
00:21:05,480 --> 00:21:08,800
the backbenches. 
So he praised the overall plan 

339
00:21:08,800 --> 00:21:12,280
in Parliament but possibly to 
cause a bit of trouble. 

340
00:21:12,400 --> 00:21:15,120
Questioned why the deal went 
straight to the South Sea 

341
00:21:15,240 --> 00:21:17,800
Company without any competing 
quotes. 

342
00:21:18,000 --> 00:21:20,920
Shouldn't the East India Company
and the Bank of England be 

343
00:21:20,920 --> 00:21:24,320
allowed to bid too? 
After an auction process was 

344
00:21:24,320 --> 00:21:28,440
decided upon, the Southsea 
Company still won the deal but 

345
00:21:28,440 --> 00:21:33,880
now had to pay the Treasury £7.6
million, which is over a billion

346
00:21:33,880 --> 00:21:36,760
in today's money for the right 
to do the deal. 

347
00:21:37,080 --> 00:21:40,400
The bill that was voted on in 
Parliament allowed the Southsea 

348
00:21:40,400 --> 00:21:44,760
Company to create new shares at 
par value up to the amount of 

349
00:21:44,760 --> 00:21:47,200
the national debt exchanged in 
the deal. 

350
00:21:47,480 --> 00:21:50,800
But if the shares were trading 
above that value in Exchange 

351
00:21:50,800 --> 00:21:55,040
Alley, they could offer debt 
holders a swap payment based on 

352
00:21:55,040 --> 00:21:59,240
that market valuation, keeping 
the additional shares within the

353
00:21:59,240 --> 00:22:02,960
company which could then be sold
at the will of the company. 

354
00:22:03,240 --> 00:22:06,440
This meant that the higher the 
share prices went, the more 

355
00:22:06,440 --> 00:22:10,120
shares that they could hold on 
to to sell on Exchange Alley at 

356
00:22:10,120 --> 00:22:13,200
a profit. 
As the deal was being debated, 

357
00:22:13,400 --> 00:22:17,880
Walpole once again inserted 
himself between his rivals and 

358
00:22:17,880 --> 00:22:21,480
their dreams of great wealth by 
pointing out the flaw in the 

359
00:22:21,480 --> 00:22:25,600
deal and how it incentivized 
pumping up the stock price, as 

360
00:22:25,600 --> 00:22:29,640
doing so benefited existing 
shareholders at the expense of 

361
00:22:29,640 --> 00:22:33,200
new ones. 
Maybe, he asked, the deal could 

362
00:22:33,200 --> 00:22:37,640
be made a bit more fair. 
The South Sea Company insiders 

363
00:22:37,640 --> 00:22:41,480
pursued a ruthless campaign of 
bribery where the company's 

364
00:22:41,480 --> 00:22:45,320
cashier, Robert Knight, 
allocated free shares to any 

365
00:22:45,320 --> 00:22:48,880
politician or grandy who could 
help close the deal. 

366
00:22:49,120 --> 00:22:52,320
I'm sure this scale of 
corruption is shocking to modern

367
00:22:52,320 --> 00:22:56,320
day listeners who can't imagine 
a scenario where politicians are

368
00:22:56,320 --> 00:22:59,880
allocated tokens that could 
become valuable if they agreed 

369
00:22:59,880 --> 00:23:02,640
to pump the price. 
But things were different in 

370
00:23:02,640 --> 00:23:06,160
18th century England. 
It's hard to know if Walpole 

371
00:23:06,160 --> 00:23:09,640
didn't take any shares because 
of his morals or because he was 

372
00:23:09,640 --> 00:23:13,360
more interested in slowing down 
his rivals in Parliament for his

373
00:23:13,360 --> 00:23:16,520
own political gain. 
But the fact that his hands were

374
00:23:16,520 --> 00:23:20,520
clean in this deal helped in his
rise to power after the bubble 

375
00:23:20,520 --> 00:23:23,240
burst. 
As the deal was getting done, 

376
00:23:23,320 --> 00:23:26,560
stock prices in general were 
rising on exchange. 

377
00:23:26,560 --> 00:23:30,960
Ally Daniel Defoe wrote that 
April right before the deal went

378
00:23:30,960 --> 00:23:35,800
live that a man that is out of 
stocks may almost as well be out

379
00:23:35,800 --> 00:23:39,120
of the world. 
Southsea Company stock almost 

380
00:23:39,120 --> 00:23:42,840
tripled in value in the month 
leading up to the first swap on 

381
00:23:42,840 --> 00:23:48,480
April 14th. 
Winston Churchill famously said 

382
00:23:48,600 --> 00:23:51,920
that history is written by the 
victors, but in the case of the 

383
00:23:51,920 --> 00:23:55,320
South Sea Bubble, it was mostly 
written by the losers. 

384
00:23:55,560 --> 00:23:59,760
Servants, politicians, Lords and
ladies were all drawn into the 

385
00:23:59,760 --> 00:24:02,880
scheme, with many facing 
bankruptcy when the market 

386
00:24:02,880 --> 00:24:05,520
crashed. 
A lot of the well known writers 

387
00:24:05,520 --> 00:24:09,720
of the day also invested and 
lost out, and they were well 

388
00:24:09,720 --> 00:24:12,200
placed to describe the financial
carnage. 

389
00:24:12,760 --> 00:24:15,880
Of course a bubble like this is 
a 0 sum game. 

390
00:24:16,080 --> 00:24:18,920
For everyone who lost money 
there had to be a winner. 

391
00:24:19,120 --> 00:24:23,240
But the winners in this case had
the good sense to keep quiet, as

392
00:24:23,240 --> 00:24:26,240
boasting about your gains when 
so many people lost their 

393
00:24:26,240 --> 00:24:29,440
savings might draw the wrong 
kind of attention. 

394
00:24:30,080 --> 00:24:32,200
There are a few stories that we 
do know. 

395
00:24:32,400 --> 00:24:35,800
An analyst who published his 
calculations as the stock price 

396
00:24:35,800 --> 00:24:40,400
rose, A miser philanthropist who
had bought in before the bubble 

397
00:24:40,480 --> 00:24:42,600
and managed to exit near the 
top. 

398
00:24:42,840 --> 00:24:46,160
Company insiders who were forced
to explain themselves before 

399
00:24:46,160 --> 00:24:48,840
Parliament. 
A Duke who lost everything, 

400
00:24:48,840 --> 00:24:50,920
trading derivatives on company 
stock. 

401
00:24:51,080 --> 00:24:55,320
And the greatest scientist in 
history, Isaac Newton, who also 

402
00:24:55,320 --> 00:24:58,720
got involved. 
Archibald Hutchinson was a 

403
00:24:58,720 --> 00:25:02,200
member of Parliament who was 
fascinated by the calculations 

404
00:25:02,200 --> 00:25:05,040
made by the scientists at the 
Royal Society. 

405
00:25:05,360 --> 00:25:09,640
Once the deal was agreed upon, 
he saw an opportunity to test 

406
00:25:09,640 --> 00:25:13,600
his mathematics by estimating a 
rational price for the company 

407
00:25:13,600 --> 00:25:16,200
shares. 
The types of calculations done 

408
00:25:16,200 --> 00:25:20,600
by modern equity analysts didn't
exist at the time, but people 

409
00:25:20,600 --> 00:25:24,360
did understand that a business 
was worth more than the value of

410
00:25:24,360 --> 00:25:28,080
its physical assets. 
Hutchinson, starting in March 

411
00:25:28,080 --> 00:25:33,200
1720, began publishing pamphlets
with his calculations of how 

412
00:25:33,200 --> 00:25:36,760
successful the company would 
have to be to justify various 

413
00:25:36,760 --> 00:25:40,000
stock prices. 
He treated the company's profits

414
00:25:40,000 --> 00:25:43,240
as equivalent to the rent 
achieved on a piece of land. 

415
00:25:43,520 --> 00:25:46,960
The company, he argued, had to 
do something profitable with its

416
00:25:46,960 --> 00:25:49,480
capital to justify the stock 
price. 

417
00:25:49,680 --> 00:25:52,240
It would be receiving interest 
from the Treasury, which 

418
00:25:52,240 --> 00:25:56,120
explained some of the price, but
in order to justify a price of 

419
00:25:56,200 --> 00:26:00,040
say £200 per share, he 
calculated that the company 

420
00:26:00,120 --> 00:26:03,640
would have to make almost three 
and a half £1,000,000 a year in 

421
00:26:03,640 --> 00:26:07,400
profit from trading with Spanish
America, which he felt was 

422
00:26:07,400 --> 00:26:10,840
impossible. 
South Sea voyages had so far 

423
00:26:10,840 --> 00:26:15,800
struggled to bring in £100,000 
in total profit over the last 

424
00:26:15,800 --> 00:26:20,520
three years, and in 1720 the 
company didn't ship any slaves 

425
00:26:20,520 --> 00:26:23,560
to the South Seas due to 
disputes with Spain. 

426
00:26:24,200 --> 00:26:28,080
The way Hutchinson saw it, 
anyone could count, think and 

427
00:26:28,080 --> 00:26:32,240
use the results of formal 
calculation to tame his emotions

428
00:26:32,240 --> 00:26:34,960
and make choices armored by 
reason. 

429
00:26:35,240 --> 00:26:39,400
Unfortunately, mathematics was 
incomprehensible to the general 

430
00:26:39,400 --> 00:26:43,960
public in 1720, so no one paid 
any attention to his work. 

431
00:26:44,680 --> 00:26:49,000
As the stock price rose, 
investors piled in and South Sea

432
00:26:49,000 --> 00:26:56,400
shares hit £500 on May 28 and 
closed at 720 lbs on June 1st, a

433
00:26:56,400 --> 00:27:02,320
gain of 50% in just four days. 
Thomas Guy was the son of a 

434
00:27:02,320 --> 00:27:06,080
Carpenter who learned enough 
Latin and Greek at school to be 

435
00:27:06,080 --> 00:27:09,880
taken on as an apprentice book 
dealer at the age of 16. 

436
00:27:10,360 --> 00:27:14,040
He set up his own business at 
the age of 24, securing big 

437
00:27:14,040 --> 00:27:18,000
clients like Oxford University. 
He later branched out into 

438
00:27:18,000 --> 00:27:20,840
publishing. 
Some called him a miser because 

439
00:27:20,840 --> 00:27:25,800
of his simple lifestyle. 
In 1711, Guy converted some of 

440
00:27:25,800 --> 00:27:30,240
his government bonds into shares
in the South Sea Company at £100

441
00:27:30,240 --> 00:27:32,880
per share. 
In that first debt for equity 

442
00:27:32,880 --> 00:27:37,800
swap, by 17/20 he had already 
received 10 years worth of 

443
00:27:37,800 --> 00:27:40,200
dividends. 
He started selling his shares 

444
00:27:40,200 --> 00:27:44,480
that April at 300 lbs a share, 
slowly exiting his massive 

445
00:27:44,480 --> 00:27:49,080
position as the price went up. 
When he sold his last shares at 

446
00:27:49,080 --> 00:27:54,760
£700 that June, he was done. 
He had a past fortune equivalent

447
00:27:54,760 --> 00:27:58,480
to around half a billion pounds 
in today's money and committed 

448
00:27:58,480 --> 00:28:02,200
it all to building a hospital to
help the people of London. 

449
00:28:02,720 --> 00:28:06,600
Guy's Hospital is still around 
today and is one of the largest 

450
00:28:06,600 --> 00:28:11,080
hospitals in the UK. 
Guy kept no record of his 

451
00:28:11,080 --> 00:28:14,320
thoughts, so we can only infer 
his reasoning from his 

452
00:28:14,320 --> 00:28:18,000
behaviour, but he possibly 
reached the conclusion that his 

453
00:28:18,000 --> 00:28:21,640
shares were worth more of cash 
than his part ownership in a 

454
00:28:21,640 --> 00:28:26,200
novel and increasingly uncertain
financial experiment and just 

455
00:28:26,200 --> 00:28:29,160
sold up. 
The Duke of Marlborough was one 

456
00:28:29,160 --> 00:28:33,720
of Britain's wealthiest man and 
his wife Sarah Churchill was an 

457
00:28:33,720 --> 00:28:37,040
experienced investor. 
She appears to have converted 

458
00:28:37,040 --> 00:28:41,040
some bonds into stock in the 
early days of the scheme, and 

459
00:28:41,040 --> 00:28:44,120
while there are records of her 
writing a letter asking for 

460
00:28:44,120 --> 00:28:48,200
stock allocations for some of 
her friends, she notably didn't 

461
00:28:48,200 --> 00:28:53,200
request any for herself. 
She sold her shares at 500 lbs, 

462
00:28:53,360 --> 00:28:58,280
walking away with a tidy profit.
Sarah Churchill was an ancestor 

463
00:28:58,280 --> 00:29:01,280
of both Winston Churchill and 
Princess Diana. 

464
00:29:02,040 --> 00:29:05,920
The Duke of Portland was another
of Britain's wealthiest man, 

465
00:29:06,040 --> 00:29:09,120
having inherited vast estates 
from his father. 

466
00:29:09,440 --> 00:29:13,680
Over the year of the bubble, he 
signed 24 different forward 

467
00:29:13,680 --> 00:29:17,240
contracts to buy company shares 
and when the bubble burst that 

468
00:29:17,240 --> 00:29:21,360
summer, found that he owed far 
more to his creditors than he 

469
00:29:21,360 --> 00:29:24,840
could ever repay. 
He wiped out his family fortune 

470
00:29:24,840 --> 00:29:28,680
in just a few months. 
Isaac Newton is known to have 

471
00:29:28,680 --> 00:29:32,000
invested in the South Sea 
Company too, and he's quoted as 

472
00:29:32,000 --> 00:29:36,080
having said I can calculate the 
movements of the stars, but not 

473
00:29:36,080 --> 00:29:39,360
the madness of man. 
While many have claimed that he 

474
00:29:39,360 --> 00:29:42,520
lost money in the bubble, 
there's only one record 

475
00:29:42,520 --> 00:29:46,080
surviving of his investment in 
the scheme and that is of him 

476
00:29:46,080 --> 00:29:52,040
selling his shares on April 19th
of 1720 at 300 lbs a share when 

477
00:29:52,040 --> 00:29:54,680
the stock made its first great 
advance. 

478
00:29:54,920 --> 00:29:58,120
Assuming that this was his only 
trade, he would have tripled his

479
00:29:58,120 --> 00:30:03,720
money, making a 20,000 LB profit
a significant sum in 1720. 

480
00:30:04,280 --> 00:30:07,280
Many of the people who made 
money in the bubble appear to 

481
00:30:07,280 --> 00:30:10,160
have been people who saw that a 
dull investment that they 

482
00:30:10,160 --> 00:30:14,240
already owned had become a risky
gamble and so sold. 

483
00:30:14,960 --> 00:30:18,520
Company insiders, you won't be 
surprised to hear, did quite 

484
00:30:18,520 --> 00:30:22,280
well too, with many selling 
their shares at high prices and 

485
00:30:22,280 --> 00:30:25,480
buying vast amounts of real 
estate with the proceeds. 

486
00:30:26,400 --> 00:30:29,680
So what caused the stock price 
to inflate so fast? 

487
00:30:30,280 --> 00:30:32,640
Well, John Blunt and the 
directors of the Southsea 

488
00:30:32,640 --> 00:30:36,800
Company understood very clearly 
that the entire success of the 

489
00:30:36,800 --> 00:30:40,440
scheme depended on pushing the 
stock price higher and higher. 

490
00:30:40,640 --> 00:30:43,680
So they did everything they 
could, starting with bribing 

491
00:30:43,680 --> 00:30:46,280
politicians and anyone else with
influence. 

492
00:30:46,560 --> 00:30:50,360
The first share subscription in 
mid-april required investors to 

493
00:30:50,360 --> 00:30:54,160
put down only 20% of the 
purchase price, and they could 

494
00:30:54,160 --> 00:30:57,480
pay off the rest in installments
over 16 months. 

495
00:30:58,120 --> 00:31:02,240
To add fuel to the fire, the 
next subscription required only 

496
00:31:02,240 --> 00:31:06,360
a 10% down payment, with the 
installment stretching out even 

497
00:31:06,360 --> 00:31:08,880
longer. 
The 3rd and 4th subscriptions 

498
00:31:09,040 --> 00:31:11,600
came over the summer on similar 
terms. 

499
00:31:12,040 --> 00:31:15,200
Allowing people to invest with 
borrowed money and giving them 

500
00:31:15,200 --> 00:31:18,320
more and more leverage will have
helped the price to soar. 

501
00:31:18,680 --> 00:31:23,440
The company shareholders voted 
early on to allow the directors 

502
00:31:23,440 --> 00:31:27,760
to lend money to investors using
Southsea stock as collateral, 

503
00:31:28,040 --> 00:31:32,200
creating a feedback loop that 
pumped more cash into a rising 

504
00:31:32,200 --> 00:31:35,520
market. 
A financial writer wrote after 

505
00:31:35,520 --> 00:31:39,040
the crash that everyone, 
including the shareholders who 

506
00:31:39,040 --> 00:31:42,880
voted to give company officers 
this power, new do exactly what 

507
00:31:42,880 --> 00:31:46,520
they were doing. 
On June 17th, with the stock 

508
00:31:46,520 --> 00:31:50,720
price near its all time high, 
King George made John Blunt, the

509
00:31:50,720 --> 00:31:54,520
leader of the scheme, a baronet,
a title that survives in his 

510
00:31:54,520 --> 00:31:58,840
family to this day. 
As the bubble inflated, other 

511
00:31:58,840 --> 00:32:02,120
promoters took the opportunity 
to raise capital for their own 

512
00:32:02,120 --> 00:32:05,760
business ventures, and many of 
these ventures were harebrained 

513
00:32:05,760 --> 00:32:09,960
schemes quickly thrown together 
to take advantage of the ease 

514
00:32:09,960 --> 00:32:12,360
with which money could be raised
at the time. 

515
00:32:12,640 --> 00:32:16,200
The Prince of Wales, the future 
King of England, even got 

516
00:32:16,200 --> 00:32:19,960
involved himself, lending his 
name to a venture called the 

517
00:32:19,960 --> 00:32:23,560
Welsh Copper Company and 
agreeing to serve as its 

518
00:32:23,560 --> 00:32:26,200
governor. 
The Prince was warned against 

519
00:32:26,200 --> 00:32:29,400
getting involved in a stock 
market scam which would taint 

520
00:32:29,400 --> 00:32:33,000
his good name, but ignored his 
counsellors as he was paid 

521
00:32:33,120 --> 00:32:37,680
£40,000 for his involvement. 
The flurry of new stock 

522
00:32:37,680 --> 00:32:41,760
offerings started to worry South
Sea Company insiders that the 

523
00:32:41,760 --> 00:32:45,000
new stocks would obstruct the 
rise in their stock. 

524
00:32:45,120 --> 00:32:47,440
You can't have distractions like
this. 

525
00:32:47,880 --> 00:32:51,160
They used their influence to 
pass a new law, the Bubble 

526
00:32:51,160 --> 00:32:55,280
Company Act, which declared all 
businesses that raised money in 

527
00:32:55,280 --> 00:32:58,320
the manner of a chartered 
company without a charter from 

528
00:32:58,320 --> 00:33:01,200
the Royal government illegal and
void. 

529
00:33:01,480 --> 00:33:05,040
Dozens of these start up 
companies shut down over the 

530
00:33:05,040 --> 00:33:09,320
next few weeks, including the 
Prince's Welsh Copper Company. 

531
00:33:10,160 --> 00:33:13,640
At it's peak that summer, 
Exchange Alley priced the 

532
00:33:13,640 --> 00:33:17,600
Southsea company as being worth 
more than all of the real estate

533
00:33:17,600 --> 00:33:21,000
in Great Britain. 
Then something surprising 

534
00:33:21,000 --> 00:33:23,400
happened. 
The stock price started to 

535
00:33:23,400 --> 00:33:26,200
slide. 
The company directors fought 

536
00:33:26,200 --> 00:33:30,280
back by boosting the dividend, 
which caused a one day rise. 

537
00:33:30,480 --> 00:33:34,280
But the stock price continued 
it's fall and was now falling 

538
00:33:34,280 --> 00:33:38,400
just as fast as it had risen. 
While some blamed the bust on 

539
00:33:38,400 --> 00:33:42,400
foreign investors pulling out, 
there was no big announcement or

540
00:33:42,400 --> 00:33:45,000
event. 
The game was just over. 

541
00:33:45,280 --> 00:33:48,880
News of a plague in the port of 
Marseille did nothing to help 

542
00:33:48,880 --> 00:33:53,000
those hoping for another pump. 
Other stocks like the East India

543
00:33:53,000 --> 00:33:56,760
Company and the Bank of England 
rose and fell with the South Sea

544
00:33:56,760 --> 00:33:59,480
Company, but in a much more 
muted manner. 

545
00:34:00,280 --> 00:34:04,000
The collapse of the South Sea 
Company was a massive scandal 

546
00:34:04,160 --> 00:34:06,960
and the parliamentary committee 
was set up to uncover 

547
00:34:06,960 --> 00:34:10,000
corruption. 
Those who had lost money argued 

548
00:34:10,159 --> 00:34:13,239
that the whole deal should be 
unwound and all share 

549
00:34:13,239 --> 00:34:16,000
transactions that occurred over 
the six month period of the 

550
00:34:16,000 --> 00:34:18,679
bubble should be made null and 
void. 

551
00:34:19,239 --> 00:34:22,280
Robert Walpole, who had been 
sidelined for most of the 

552
00:34:22,280 --> 00:34:25,840
events, was now being seen as 
the man who could solve the 

553
00:34:25,840 --> 00:34:28,600
nation's problems. 
He was one of the few in 

554
00:34:28,600 --> 00:34:30,480
Parliament whose hands were 
clean. 

555
00:34:30,880 --> 00:34:34,199
He was pragmatic enough to try 
to ease the pain of the 

556
00:34:34,199 --> 00:34:38,440
collapse, but was clear that the
nature of contracts meant that 

557
00:34:38,440 --> 00:34:41,159
the deal at its heart could not 
be undone. 

558
00:34:41,440 --> 00:34:45,040
Robert Knight, the company 
cashier who had kept record of 

559
00:34:45,040 --> 00:34:48,840
all of the company's bribes to 
politicians, fled the country, 

560
00:34:48,960 --> 00:34:52,840
taking his records with him. 
A bit of a show was put on about

561
00:34:52,840 --> 00:34:56,800
trying to extradite him back to 
the UK, but I don't think anyone

562
00:34:56,800 --> 00:35:00,440
in Parliament wanted his book of
bribes being made public. 

563
00:35:01,080 --> 00:35:04,440
From a government perspective, 
for all the madness that had 

564
00:35:04,440 --> 00:35:08,440
gone on in Exchange Alley, it 
had been a financial triumph for

565
00:35:08,440 --> 00:35:12,080
the nation where the mass of 
high interest rate loans have 

566
00:35:12,080 --> 00:35:16,040
been consolidated to 1 lender 
with a manageable interest rate 

567
00:35:16,160 --> 00:35:19,040
and principle that could be 
repaid at any time. 

568
00:35:19,640 --> 00:35:23,080
Sir John Blunt, the leader of 
the South Sea Company, was 

569
00:35:23,080 --> 00:35:26,040
hauled out in front of 
Parliament to answer questions. 

570
00:35:26,240 --> 00:35:29,000
But the problem for the 
politicians who were supposed to

571
00:35:29,000 --> 00:35:32,720
be grilling him was that he 
could take them all down as he 

572
00:35:32,720 --> 00:35:35,280
knew how much money they had all
taken. 

573
00:35:35,560 --> 00:35:38,560
Fortunately for them, he refused
to speak. 

574
00:35:39,040 --> 00:35:43,360
Walpole, whose personal record 
was clean, was still a party man

575
00:35:43,520 --> 00:35:46,560
and wanted to keep the Whig 
Party in control. 

576
00:35:46,760 --> 00:35:50,360
So while he was able to use the 
scandal to take out some of his 

577
00:35:50,360 --> 00:35:54,360
political rivals within the Whig
Party, it was more important for

578
00:35:54,360 --> 00:35:56,680
him to keep things under 
control. 

579
00:35:57,280 --> 00:36:00,680
The people who had been wiped 
out in the crash wanted revenge 

580
00:36:00,880 --> 00:36:03,920
and if they couldn't get their 
money back, they wanted to see 

581
00:36:03,920 --> 00:36:08,520
those responsible suffering too.
Walpole had to make this happen 

582
00:36:08,640 --> 00:36:12,040
while still keeping his party in
control of Parliament. 

583
00:36:12,520 --> 00:36:17,040
The amount of bribery that had 
occurred was staggering, £1.7 

584
00:36:17,040 --> 00:36:22,000
million in bribes and £1.8 
million in company loans had 

585
00:36:22,000 --> 00:36:26,320
been distributed amongst almost 
200 members of both Houses of 

586
00:36:26,320 --> 00:36:29,400
government. 
Walpole sacrificed some to 

587
00:36:29,400 --> 00:36:34,240
protect the rest 6 Southsea 
Company directors who also held 

588
00:36:34,240 --> 00:36:36,800
government posts were thrown 
under the bus. 

589
00:36:37,400 --> 00:36:41,480
The House of Commons expelled 4 
members who were also company 

590
00:36:41,480 --> 00:36:44,920
directors. 
Southsea Company officers were 

591
00:36:44,920 --> 00:36:48,520
ordered to catalogue their 
estates, which were then seized 

592
00:36:48,520 --> 00:36:52,160
and sold off for the benefit of 
Southsea Company investors. 

593
00:36:52,680 --> 00:36:56,120
With that, the major political 
battles came to an end, and 

594
00:36:56,320 --> 00:37:00,480
while the Whig Party survived 
mostly intact, its centre of 

595
00:37:00,480 --> 00:37:03,080
gravity had now moved towards 
Walpole. 

596
00:37:03,720 --> 00:37:07,240
The next year, Robert Walpole 
was appointed First Lord of the 

597
00:37:07,240 --> 00:37:10,720
Treasury, Chancellor of the 
Exchequer and Leader of the 

598
00:37:10,720 --> 00:37:14,320
House of Commons. 
His tenure as Prime Minister is 

599
00:37:14,320 --> 00:37:18,200
often dated to this point. 
The term Prime Minister was 

600
00:37:18,200 --> 00:37:21,640
originally used by his rivals to
make fun of how he had 

601
00:37:21,640 --> 00:37:25,080
consolidated power. 
The office of Prime Minister in 

602
00:37:25,080 --> 00:37:27,720
Britain is not an official 
title. 

603
00:37:27,840 --> 00:37:31,840
It only exists by long 
established convention where the

604
00:37:31,840 --> 00:37:35,720
monarch appoints as Prime 
Minister the person most likely 

605
00:37:35,720 --> 00:37:39,560
to command the confidence of the
House of Commons, and Walpole is

606
00:37:39,560 --> 00:37:42,720
today considered the first 
British Prime Minister. 

607
00:37:43,320 --> 00:37:48,000
In 1720 both Britain and France 
experienced financial bubbles 

608
00:37:48,000 --> 00:37:52,480
and crashes, but their choices 
as to how to rebuild afterwards 

609
00:37:52,600 --> 00:37:56,160
were very different and 
reverberated through the global 

610
00:37:56,160 --> 00:37:59,480
war France and Britain waged 
over the next century. 

611
00:37:59,960 --> 00:38:04,560
In France, like in London, there
was no bailout or do over and in

612
00:38:04,560 --> 00:38:08,800
France law scheme had tamed the 
nation's national debt, just 

613
00:38:08,800 --> 00:38:11,040
like the South Sea Company had 
done in Britain. 

614
00:38:11,400 --> 00:38:16,360
In France, however, 1.4 million 
stock transactions were reviewed

615
00:38:16,520 --> 00:38:19,920
and those who had exchanged debt
were treated better than mere 

616
00:38:19,920 --> 00:38:23,920
speculators, possibly because 
this preserved the social order.

617
00:38:24,320 --> 00:38:28,200
In France, experiments with 
money were over with and the 

618
00:38:28,200 --> 00:38:31,160
country returned to its old way 
way of selling the right to 

619
00:38:31,160 --> 00:38:35,160
collect taxes, an approach that 
made raising taxes in times of 

620
00:38:35,160 --> 00:38:39,840
need extremely difficult. 
France also went back to the old

621
00:38:39,840 --> 00:38:44,080
way of issuing irredeemable debt
to make up for tax shortfalls 

622
00:38:44,280 --> 00:38:47,600
and borrowing in a haphazard way
as needed. 

623
00:38:47,920 --> 00:38:51,440
In Britain, the South Sea 
Company was kept alive but 

624
00:38:51,440 --> 00:38:55,400
scaled back significantly and 
kept under stricter government 

625
00:38:55,400 --> 00:38:58,320
control. 
It was broken up with some of 

626
00:38:58,320 --> 00:39:01,160
its capital being transferred to
to the Bank of England. 

627
00:39:01,400 --> 00:39:05,200
The venturing arm was split off 
too, and they continued to do 

628
00:39:05,200 --> 00:39:08,920
some trade with South America 
and even entered the whaling 

629
00:39:08,920 --> 00:39:13,200
business with little success. 
Another Spanish war eventually 

630
00:39:13,200 --> 00:39:15,640
brought that part of the 
business to an end. 

631
00:39:16,040 --> 00:39:19,680
What was left of what had 
briefly been the largest private

632
00:39:19,680 --> 00:39:23,760
enterprise in the world became a
financial back office, where 

633
00:39:23,760 --> 00:39:27,120
clerks process debt issuance and
interest payments for the 

634
00:39:27,120 --> 00:39:30,560
British government. 
The company slowly reprocessed 

635
00:39:30,560 --> 00:39:34,560
the national debt into a single 
pool of liquid government bonds 

636
00:39:34,760 --> 00:39:38,120
that could be easily bought and 
sold by investors on an 

637
00:39:38,120 --> 00:39:41,640
exchange. 
Britain's reliability in paying 

638
00:39:41,640 --> 00:39:46,200
its debt brought interest rates 
down to just 3% per year. 

639
00:39:46,680 --> 00:39:49,400
Having shown that the country 
could manage its debts 

640
00:39:49,400 --> 00:39:53,680
prudently, whenever there was a 
need to borrow in time of war, 

641
00:39:53,800 --> 00:39:58,480
investors were willing to lend. 
This financial consistency was 

642
00:39:58,480 --> 00:40:01,800
Britain's secret weapon in the 
Napoleonic Wars. 

643
00:40:02,320 --> 00:40:06,240
While France was twice as rich 
as Britain, and French subjects 

644
00:40:06,320 --> 00:40:11,240
outnumbered Britons by as much 
as 3 to one in times of war, 

645
00:40:11,240 --> 00:40:15,040
Britain was able to spend as 
much as four times as much money

646
00:40:15,040 --> 00:40:18,160
per subject. 
The fact that Britain kept its 

647
00:40:18,160 --> 00:40:22,200
finances in better order meant 
that it could borrow more money 

648
00:40:22,200 --> 00:40:25,520
at lower rates and fight France 
on a level footing. 

649
00:40:25,800 --> 00:40:29,000
According to Thomas Levinson, 
who wrote an excellent book on 

650
00:40:29,000 --> 00:40:33,200
this topic, over the course of 
the 18th century, the size of 

651
00:40:33,200 --> 00:40:36,960
the nations at war came to 
matter less than the ability to 

652
00:40:36,960 --> 00:40:40,960
mobilize the resources that each
state's economy could produce. 

653
00:40:41,600 --> 00:40:43,320
As well. 
As Britain's financial 

654
00:40:43,320 --> 00:40:46,560
infrastructure worked for the 
government, it was not as well 

655
00:40:46,560 --> 00:40:50,440
suited to private enterprise. 
America's corporate structure, 

656
00:40:50,520 --> 00:40:54,400
which allowed new companies to 
raise capital on stock exchanges

657
00:40:54,560 --> 00:40:58,360
while limiting the liability for
managers, became the next 

658
00:40:58,360 --> 00:41:02,720
evolution of the financial 
system. the US had only half of 

659
00:41:02,720 --> 00:41:06,480
Britain's population in the 
1820s, but it's bankers were 

660
00:41:06,480 --> 00:41:10,680
able to place four times the 
loans into the US economy as 

661
00:41:10,680 --> 00:41:13,920
their British counterparts 
could, making it easier for 

662
00:41:13,920 --> 00:41:17,520
anyone with a business idea to 
get up and running in the United

663
00:41:17,520 --> 00:41:20,520
States. 
This ease of raising capital 

664
00:41:20,640 --> 00:41:23,680
funded an explosion of 
commercial enterprises in 

665
00:41:23,680 --> 00:41:26,240
America that was without 
precedent. 

666
00:41:26,800 --> 00:41:29,920
There are many other reasons for
America's huge growth, such as 

667
00:41:29,920 --> 00:41:33,760
the huge landmass and natural 
resources, but economic 

668
00:41:33,760 --> 00:41:38,200
historians argue that Britain's 
public borrowing monopolized the

669
00:41:38,200 --> 00:41:42,240
available capital, reducing the 
amount of credit available to 

670
00:41:42,240 --> 00:41:44,840
British businesses. 
Thanks for tuning into this 

671
00:41:44,840 --> 00:41:48,080
week's podcast, with special 
thanks to my supporters on 

672
00:41:48,080 --> 00:41:51,120
Patreon whose support allows 
this all to happen. 

673
00:41:51,320 --> 00:41:54,680
If you want to support the 
channel, I'll put a link in the 

674
00:41:54,680 --> 00:41:57,160
show notes. 
Have a great day and talk to you

675
00:41:57,160 --> 00:41:58,400
again soon. 
Bye.

