Hi and welcome to another episode of the doctor nurse
podcast. I am so happy.
You decided to join me today. My name is Sandra Penta, and I
am the host of the podcast. I'm a doctoral you prepared
nurse practitioner who wants to share stories of nurses and
nurse practitioners who are utilizing their degrees and
their certifications with a business mindset, after spending
from age 18, to 30 pursuing various levels of nursing
degrees. I wondered if there was
something more or I could do with my knowledge away from the
bedside and away from the hospital rat race.
This question that I was asking of myself, I knew it had to be
shared with other nurses and nurse practitioners.
So I sought to figure out, just what we could do with our
education and our certifications away from the bedside come,
listen, as I have conversations to help you grow your career
with a freedom, in an Endless Options mindset.
Thanks for hanging out with me on the podcast today and let's
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And thanks for tuning in today. Today we have on the podcast Eva
Machado. I say that right?
It's a diva Schumann now because I got married and changed my
name but I still I know, thank you.
I am so bad though because I left all my socials with Machado
because I was like, oh No One's Gonna like figure out who I am.
Like it's too confusing for them and then I just like three days
ago, change them all after a year of being married to
Schumann. So it's Eva Schumann now.
Okay, well, congrats Okay, well, yeah, she's a married woman and
she is a nurse in business owner, that owns the purpose
people. This, where is the actual
nursing Lifestyle brand that supports nurses with merchandise
community, and give back efforts.
She's just so passionate about how the pandemic affected nurses
in our mindset. And she just wants to empower
them and to send them off into the world better than how they
came to her. So it's just a really sweet
story and I I love one of her shirts which is the reason why I
reached out to her was enjoyed the journey and she has RN, you
know, Bolden and that part of the message, which I just again,
you guys all know, if you listen to the podcast at all, that,
that's just my tagline. I just want people to just again
just realize that this is a beautiful journey in this
career. So welcome, thank you so much as
shoot. I know.
Mrs. Schumann, get it right, thank you so much.
That was so sweet. So again for my listeners that
are tuning in and they're like okay what's her deal?
What's It's like I love for people to say who they are.
Like how they see their roles and their job title.
Yeah so I could go on for hours. I feel like about who I am, I do
so much and I have so many different things going on but I
have been a nurse for about five years.
My first year I was full time night shift.
I then moved to New Jersey to be with my now husband which we
just discussed and when I did that I got kind of whatever job
I could find because I really wanted to work at a specific
hospital where I was going to have no commute because I was
already prioritizing. Certain things and I was like, I
live in the same town as this hospital.
I really want to work there and so ended up getting a per diem
role which I probably would have wanted full time but I got a
pretty enroll there and I still work there.
Now I work in cardiology so we specialize in electrophysiology.
It's a really thing rolled is because the hospital so
specialized and it's awesome. I love it but during that
journey I learned that I absolutely love being pregame
I'm a huge advocate for it. I talk about it all the time at
all my pages. Why it's so great.
I work full time out. Isn't that role for years.
And then when I started my business, a couple of years ago,
which we actually hit three years in business, that's
mind-blowing to me. But as I transitioned into,
okay, what do I want to do Beyond working at the bedside?
I want to add something in, but what is it?
And as I found my business which is now purpose people and I can
call it that and it's great. But in the time where I was
trying to figure out what I wanted to do, it got really
confusing and I started to try on our different things and then
I landed on this business, which you see today, which is so fun.
And exciting. And that's what I do.
Now, most of the time and then I also have my per diem role in
nursing. So today, what I do is on
purpose people. It's interesting Lifestyle brand
and I'm super passionate about that, but then I also do nursing
as well. So I get the best of both
worlds. I think that's so great.
And again, that's another thing I talked about here on the
podcast and that's why again you and I, when we were first kind
of chatting we'd so aligned because I do feel like being in
that part time per diem does allow space.
And what I call margins for you to start to dream and to create
and to see what your soul is saying.
Like, you were meant to do this and you were meant to create
this. And so by eating that space
again it took you awhile, you planted the seed.
You were like, okay, so what do I want to do?
I think you started off with like four mugs or something like
that when I was reading your story and then you built up to
where you are today. So again those little four
seeds, you planted you watered them, you grew them, your
fertilize them and you still kept doing your other side
hustle and again, you work. Differently when you know, hey
man, I got this thing on the side that might build into
something that I can use. I just think that's just so
enriching for nurses to hear that they have opportunities.
You know, again to kind of step back for the bed.
So I still make decent money and even working part time maybe
adjust their lifestyle a little bit and give space to dream.
So I think that's awesome thousand percent.
I mean, even in the beginning, when I was in that nurture
phase, I was working full-time hours and this is when covid
first hit to, I was working in the Hammock full-time hours of
nurse and I was just so passionate about purpose people.
I was just able to do both. I knew it was in the nurturing
phase where I couldn't just be like Oh I'm gonna make money off
this right now and decrease me. I was in nursing it took a long
time of me doing both but it was easy to do both because I was so
passionate and you're right. It completely changed my mindset
about my bedside roll. I just didn't put all my eggs in
one basket. Even though that was where all
my money was coming. I sure had this like, multi
passionate as Aspect to my life that made me able to live in my
purpose. A lot easier and be more
fulfilled than what I did. So that's completely right.
Every single nurse that comes on here, says that same thing gave
myself some space. I gave myself a little bit of
margin. I let myself dream and again you
know, even if it's just I took two weeks off.
I mean that's how it started from Wonder.
She just took two weeks off. She was like, I hate space, two
weeks, like let me see what I can do and then she just again.
Just got quiet and just figured out what came to the search.
What was coming up, what? And again, just asking yourself
that question that check In with yourself to see what it is that
you were meant to do. Because again, bedside work is
so important and so it's important for society.
We need nurses, right? There's nothing.
Wrong with staying at the bedside, but I think what's
happening is that we think that that's all we can do is just be
at the bedside. That's the only option you've
got go to you burn out and I don't think it's sustainable and
that's the part that I love about your brand and what you
talked about so much. So what is the hardest part of
owning your own business? When did Did you?
I think that's the first question that I want to hear
about when you decided to go ahead and grease those hours at
work and to really focus more on building your business.
I think, starting from the ground up, the hardest part was
believing in myself, in the mindset of I know I want to do
something and it's okay. If it doesn't work out, it's
okay. If what I try, is it, so leading
up to what I have today, which everyone sees me like, oh,
that's so great. That would be nice if I could do
that. Right?
But before that, it's like you said, I traveled an arid.
I gave myself space and I Had a bunch of different things that
just did, they weren't it. And when I realized that they
weren't it, I was okay with it and I just tried something else.
And so that was really hard to believe in yourself.
Like, okay, I guess this isn't it.
Let me, I guess I'll try something else.
Instead of just sticking with the one thing that you first
thought that you wanted to do and then just going with that
forever, I had a book club that I started and it was a mindset
book club and I did that and then I did a round of it.
I was like, I don't know why, I'm just not feeling it.
I don't know if it's that, I don't want.
Mentoring people, is it this is it that picking it apart, then
another round of it, and then after that, I was like, I just
have to let it go. And just know that I'm starting
from scratch again with something else, but I know I
like nursing. So I would pick apart the parts
of things that I liked. I didn't like and take that with
me and go to the next thing. And then you like, you said, so,
kind of the story of I started with six mugs.
I was like, let me play around with product, gotta look a
mentor who just taught me the basics, like, very, very basic
on how to do product and the Launched it.
I knew right away that it was it.
And so getting to that point was really hard getting to the point
of like, okay, I know I want something more about what is it?
And I just want it given to me. Now I want my purpose given to
me now. And so that was really
challenging the beginning. Once I got to the point of
finding what it was, it's been so easy.
I mean, not so easy. I shouldn't be tradition lie.
Yeah, sounds along the way. Yeah, it felt so good.
When I landed on what I knew I wanted to do for sure.
Yeah the work is different, right?
Like York with a different. There's work that inspires you
and Then work that drains you and I think that's the problem
sometimes with nursing is that initially, it's work, that's
inspiring, but the system is set up to absolutely drain you and
tank and just completely empty your tank.
And so, what I want for more nurses to here is kind of like
what you were saying. So find the work that also makes
you feel like it's not work. Even though it is work, we're
made to work as creatures as humans.
I believe that we need work. We need purpose, time, and time
again. As I work with the Really
population. I see stories of they stop
working and then they die. It's like you kind of need like
some type of purpose, right? And I'm not saying it's 100% all
the way that always that way. If you pick up a hobby you know
you might be able to stay off some of it but I have nothing
this like as soon as I stopped working it's like the body's
just got like a really cool. I just go to sleep, you know,
and so it's something that we need to be doing but it doesn't
need to be a work that completely changed your life
Source, your energy. How you feel about yourself?
So finding work gives life to the bones, I think.
Is so cool. So when did you decide to go
ahead and decrease those hours and to go ahead and say the
business needs more my time and attention.
I got to stuff away from bed. So okay, so I started my
business at the end of 2019, pre covid.
That's when I launched those six mugs and I launched my first
little apparel line of three thing before covid and then
covid him, I grew my business, a lot during covid.
I learned a lot but I was still working full-time.
So as you can imagine, that was very draining and just but it
was, it was draining. But it wasn't because I didn't
have all my other outside life. Right?
We weren't hanging out with family, were hanging out with
friends, so I had time to do both and so it actually kept me
busy in a way as well. And then 2021 was when I
realized I needed to decrease my hours because the business
started doing well. That was the year I got married
as, you know, know and so I was planning the wedding what some
whole time and having all these outside commitments come back
into my life because things started to settle down and we
were starting to transition back to our old lifestyle a little
bit and that is when not the burnout.
But When it just became really clear to me that I needed to
step back from something, something had to give because I
got married. When I my honeymoon, it's crazy,
the amount of stuff I was doing, but I got back in holiday season
is really busy when you have a product-based business because
of gifts for Christmas and I had a video go viral and early
December and I had ships at work that I was supposed to be at and
things went viral, and I had hundreds and hundreds of orders
to do, and I just was like, if I could choose right now, I would
so much rather be doing these. Visibly excited about this.
That was my breaking point. Where I was do I call it a work
like do I stay up? 24 hours.
What am I going to do? And I was in a full panic and
then I was like, this is the point where something has to
give. And so my commitment going to
2022 was to use all the money that I had reinvested in saved
in the business. And never spent a dime of just
because I was like, like I said, before knew, I needed to nurture
it. So I kind of want to saving all
that money in my business account, and I was like, okay,
yeah, 20:22 my commitment to myself.
Is that I'm going to work? My minimum requirement as a per
diem nurse. Nurse.
And then I'm going to do my business all the other time and
see what I can do. And so that's what I've done all
year, so far. And that's been very
overwhelming and just feeling a lot of pressure to make the
business do well. But it's what I want to be doing
and I felt so good this year. I haven't felt burnt out at all.
It's so nice. And I tell people, too.
It's kind of like you were saying before if what you're
inspired to do is something that's not nursing, it's okay.
To say, I love being a nurse, I just don't love, being a nurse
full-time, and that's my little model that I go by is, I'm like,
it's not that Like being a nurse.
It's that I like this more and I don't like being a nurse
full-time. I like being able to go one
12-hour shift, we get the bedside and just be lit up and
be like energetic and running around the unit and just like
having a great time that tations the not be back for a week.
And I love that because when I go home, I have this other
thing, I'm really passionate about.
And so that's kind of when I decided to take that shift was
when it really just became too much to handle on.
When I hear nurses talk about different aspects of
understanding business, right. We have a really my Optic View
of what nurses can do from a business perspective.
And again, we just get taught. Like, once you get out of
school, go right to the bedside. That's what your take.
Whatever job the hospital offers you.
The hospital is your employer. You are their slave.
So, just whatever they give, you be thankful, you have a job.
And I just something about that, just rubs me wrong on every
aspect that. So, I'm like, I think we need to
understand Better Business, how to Market ourselves, and what
we're doing. So what are some The aspect of
business that have been the easiest and then also cross it
with the most difficult that you've had to really invest in
yourself, I really had to learn this.
And then the stuff that her nursing skills, made it really
easy for you to just transition. Yeah.
So let me just start by saying that not having a business
background, has been the most empowering part of my journey
because when you're starting a business, it's so scary.
You're so vulnerable. Like, you're just so scared to
screw it up and not having a business background.
And knowing I went to school to be a nurse, not a business
owner. Has been so empowering because
I'm like oh guess what? I get to screw up all the time
and it's totally fine because I'm not supposed to know this.
And so, it's a lie. It was actually way better than
like being a new grad nurse. When you're like I'm supposed to
know this man. I'm supposed to know, they're
supposed to know that, and you can talk yourself crazy, right?
Whereas I went into this and I was like, oh girl, I'm the
messing up left and right and it doesn't matter because I'm not
supposed to know. And so I gave myself a lot of
Grace using that mindset, which I think made things a lot easier
for me. I think So yeah, I think a lot
of nurses need to hear that because that is so good.
Right. But one of the hardest things,
for me, I think was just a my perfectionism and the passion I
had because I wanted it to be what I wanted it to be and so
things that I'm getting upset about in the beginning, I'm
still so embarrassed one time, someone got the wrong order,
right? Like human error like we switch
the packages, they went to the wrong people, or someone got the
wrong size and something, right? Like they were supposed to get a
large but we pulled the medium. Something, the medium, the email
Us. Customer service, right?
Hey. Got the wrong thing.
I was in hysterics. Bawling my eyes out because I
was Just wanting it to be perfect.
And I'm like, this is my baby. It's so fragile.
If we start screwing things up, I was just a mess.
And so it took a long time for me to get over.
Those humps of when things got went wrong, I would use that
mindset. Like I said, I like it's okay,
it's okay. But when it was something that I
felt, I was supposed, that's just something that you just pay
attention, Eva, come on. I would really put myself down
about and so that was really hard to me.
Thank God for my husband because he's super helpful and he's just
like, you need to relax. But I think my perfectionism the
other total Husband and them together one.
That's like, I bet you got a just like, it's all going to be.
Okay. Yeah, let's just have some fun
while we do it. No Perry.
Says have fun with. It's not.
Perfect. So bad, so bad.
So funny, we went on this vacation, I'm so type.
A, my brother at some point was like he's like okay so you've
literally booked every minute of this trip.
Is there time. Calculated time for rest?
I was like, yes, you get five minutes and then we're back on
schedule. It's just exhausting thing.
He talks about all the Time now is like your calculated time for
rest and so the schedule. Yeah, we found our we've had our
match is the most difficult part for me.
So just that perfectionism, just really, really the passion that
I had behind it. Kind of caused it to be
difficult for me because I want it to be perfect.
I wanted it to do well. And so that was good because I
had a lot of work ethic and I was hard working in building it
but also just really hard on myself in the beginning, in some
ways as well. But the easiest part for me was
just The alignment I think once I realized that it was what I
wanted to do, kind of as I shared before getting to the
point of learning that. Okay.
This is it for me. Our this is what I really like
you can go so much further so much faster when you're aligned
with what you're doing and you're doing the right thing and
that's a bedside scale to if you're even working in the wrong
specialty like it's going to be so much harder for you to love
what you do, right? And so it was easy for me to
mark it, I love marketing and so it was fun for me to grow a
social media brand and do that side of it.
And I thought that came really naturally to me as well.
So for the social media marketing, which is something
that a girlfriend and I we were just talking we're like, this is
literally so exhausting, how do you keep going?
Because it is, it is like a, it's some people full-time jobs.
Like that's what they do, they just help you do social media
marketing. How did you keep yourself going
at the times. You're just like, I cannot post
another thing. I get like maybe it's an elder
Millennial thing. I just get.
So posting fatigue. I'm like I just can't put more
stuff out there even though I make myself do it.
That's kind. How I feel.
Like, how do you overcome that? I have always been someone
creates way more than I consume. I used to never consume or
create I just was like I hate social media, it's so stupid and
then as I started a brand, I was like, okay, obviously I'm going
to need to be on these apps and I started creating green.
Creating hey, guys, and thanks for listening to another episode
that doctor nurse podcast. Unscripted.
I would like to take this time to let you guys know about the
doctor nurse podcast. Website on this website, I have
free. Resources for nurses that are
looking to up their career, maybe start a side hustle.
I also have my Etsy shop where I've created really cute digital
downloads for nurse practitioners in regards to
life, pregnancy planning, as well as portraits guys.
Check out my resources at the doctor's podcast.com and let's
get back to the episode and I really still to this day, do not
consume much. I think consuming too much
contributes that burn. I think it's 50% of it is
because then you're like, look, And then you're in your head and
then we go to create your like, well, this person did it this
way and it gets to be too much. It's too much stress and so I'm
a fan of. Yes, you have to be relevant and
what are the trends right now? You have to be on social, right?
And consume some but I think I try to limit the consumption and
then I run three accounts right now.
It is a lot. I totally get and I don't think
that it's an elderly, anything like you said, I think it's just
a thing. When you have to create
constantly, it's a lot and I think using one of my first
Mentor I ever had taught me this if you're not in the mood, it's
okay. But when you are in the mood
lean in really hard. So yeah so yeah you're waking up
and you thought you were going to do XYZ today but if you're in
the mood to do something else except that and do it in a
really hard with the you feel good about that day and that
helps a lot. Yeah, that's really good.
Some things as well which helps but part of it too.
I think is the the passion and also viewing my aunt as my
community. So instead of it being like Oh I
have to post it so I have to Irvin show up.
And so then that let like changing lens helps a little bit
too. I mean, it doesn't fix it
because it is still an action. You have to complete, but I
think when you're trying to view it as a well these people need
me or they're relying on me to show up for them because I've
cultivated this community and it's really important to me that
can help as well. I mean, like I said, doesn't fix
everything but that help. Yeah.
Okay, yeah. Mindset shift, right?
Like, that's what you're talking about is just like putting it
putting a different lens on it because sometimes again, you
just look at it through the lens of like this is really daunting
and exhausting, but if you're like know, how can I show up
today? How can I be present today?
My community needs, Me to post something and to encourage them
and to stand there and the Gap. And you know, say something that
maybe somebody else wouldn't say or share something that they all
need to hear again you, right? It's that same Act of service
that you do through your products, through your
merchandise, through your community efforts, I saw that
you went on to the hospitals and you wouldn't took care packages
to the nurses. And you were just, you just put
a bunch of stuff in a little bag.
And you're like, even if one hits one thing brings Joy,
that's all I wanted that package to do.
You put a bunch of stuff in there?
You're like I'm okay if just one thing, totally makes it and
lands on a fertile ground that creates a seed that Sparks like
that brings joy. And so when you think about it
again through that lens just switch out that other lens, put
the other one in and fixate on that.
I'm not saying you're still not going to have that feeling.
That feeling is still there. Your emotions are real, they're
there. But you just got to talk
yourself into a different mindset.
I think that's really good. And you've mentioned something
before before I get to the next question.
But I really want to kind of harp on this because you said
something about mentorship twice now, Now, and I really liked us,
focus in on that because mentors I feel like our little bit
lacking in there saying especially when you're in the
hospital. I just kind of feel like you're
a lone wolf and you're just kind of hustling.
And you really hope that your team members helped you on the
floor and different things like that.
But especially with the nurse eat their young mentality that
we've had, tell me a little bit about mentors that you've had
and really how they've helped shape you and your career.
I completely agree with what you said.
I don't think I've had many nursing mentors in the field of
Nursing in general. Can't think back as like, oh,
when I was a new grad, this person really took me under
their wing. I think in my new role there's
definitely in her second think of that do that for our new
grads now, but I wasn't a new grad when I came into this role.
So I do think it is really challenging in the nursing space
in business. I sought them out because I
really needed it. And like I said, I knew I didn't
have any business background so I was like, if I'm not getting
help, I'm never gonna get there. I need somebody to help me and
teach me and so I had a few different mentoring experiences.
One of them was like a mastermind So there is Q&A calls
you do have access to their mentorship but there's also free
resources and videos and events almost that you go to online
virtual events. And that one was really helpful
because I got community of other business owners who then helped
me as well. So that was just really
interesting in a cool way to do it.
And I got some of my biggest questions answered through that
experience, but just starting out off the bat, I had a mentor
and I think a lot of people have the mindset that mentoring has
to be so expensive and I got my first Mentor for.
I think it was $150 total and I got five or six calls with her.
And she taught me exactly how I was going to go to a wholesaler
and get a product. And who would I have to call to
get it printed for me? And then how would I get it
shipped? And what website do I need to
use for that? And it was a granular stuff that
I just did not know that I needed to know and it was well
worth the money and it was not, I don't view that as very
expensive for that many calls and one-on-one time with some
yeah, no, it's not. So yeah, that experience is what
really launched me to even be able to do what I do.
Do. And so I think it's crazy to
think nurses don't have that because when I say oh that was
so critical to my journey, imagine being a new nurse,
especially in today's world and not having that.
And so I think it's a matter of burnout too though because who
wants to step up and not be paid to be a leader and take everyone
under their wing and make sure that they're nurtured.
And yes, there are great Souls. Yes, you do that.
But it's few and far between because they're not being
compensated, they're burnt out already.
They're already being asked to do so much and so it comes back
to the same issue of just the Healthcare System.
Now in general so it's heartbreak yes yes.
You know you're you've said that perfectly, you've nailed it
right on the head is this is we have to pay people for what they
know because it shows that we value when you pay you pay
attention and when somebody is out there giving your knowledge
and you've know that you put some skin in the game, then you
spend the time to go like okay I need to be absorbing this.
I need to understand, I need to make sure I get the bang for my
buck. I need to make it does motivate
you in a different way when you pay for it.
I don't think it's wrong to request it.
I think you're 100%, right. I think, again, showing that
value. And that's why I put a lot of
people that on my podcast that are like, Hey listen, I want to
teach I want to show you guys how I did my career but I
require payment. I think that's wrong.
That's their time, that's their energy.
I think. Also, if somebody doesn't have
baby all of it, then you can always go like, Hey, listen,
I'll you got a $500. It's like, okay, that's
everything you got, okay? I can do it.
That's the stuff that I feel. We can then show our heart on
and just be like, all right, that's all they had.
Just drop the price for that, one person or whatever it is.
You kind of set in your mind. It's going to be either charity
bucket, and that's the stuff that you give, but I totally
agree with you and I find it. So disheartening to hear that,
we do start off in this career and there really is no one that
just kind of goes. Hey, let me show you how to be
successful here, and I don't know why hospitals, don't invest
more money in that, I was going to say, yes, some say no from
the business lens, something that I used a lot.
When I started my business was if you look at it from the ones
that there's three things time energy and money if you don't
have one of them you're just gonna have to work really hard.
Together to. So if I didn't have the money
like if you're like, I want to start this thing but I seriously
have no money right now. I'm in debt XYZ.
You can't do it. Okay, you don't have money.
That just means you're going to have to go way harder with time
and energy. You're going to put way more
energy in. You're going to go find the
books, you can have to Google it.
You're going to have to if through and then you're going to
have to you know that's going to take you more time and more
energy, right? Because you don't have money.
So money gets you there faster but you don't need money and so
same thing. If you don't have a lot of time
and you're like, I need to learn this right away.
You're probably going to spend a little bit more money to learn
that. Real quick from someone who can
just spit, you all the information you need, right?
And so when you look at it like that, that's a good tool to use
as well. When you're looking at it from a
business perspective, I don't know how that translates as well
into nursing. I'd have to think a little
deeper but I know for business that that's a really good one to
use as well if you're in a different position like not in
the same position financially and time.
If they have kids like you said you're like my toddlers in the
background like whatever you know we all have different
things going on that are going to affect our lives.
So I think that's a good one to use.
Yeah, yeah. Yeah.
Yeah, I love that. That is so good guys.
Hold on to that time money energy.
So you just seeing where you're deficient on and then just
realizing that you're going to have to just blow through the
other two because unfortunately, you're deficient on the one.
So and just that it is what it is.
There's just laws that govern the world, right?
And so you've got to respect the laws and as much as you're like,
man, I don't want to pay for that.
It's like I know that's future time you get your energy so like
just pay it, you know. So I think that's really really
good. I wanted to also know if there
was one aspect to your business, That you were like, I will not
let this go. This is the one thing that we
will continue to do because it is so successful.
I Cannot drop this one thing. What would we have?
Three pillars and I'm like, I'll never leave all three but when
you talk about, well, just tell me the three million.
So I'm like all three of those. I know for a fact, like I will
always have them, but I think the give back efforts this style
that we do giving back. I don't, we'll never, I'll never
touch it. I love it.
So, I made it up, I call it cyclical giving, so it's
basically giving and seasons in different ways.
So, so there are companies out there who are like, we're going
to get 15% to this charity, you know, profit or sales, that's
our mission. That's what we do this.
So we give to, whereas, I just started this way of giving where
we just asked the community. What do you guys need right now,
who needs help? Does this specific person need
help? Is it this charity?
Is it the care packages we did? And then we'll just run
campaigns and then three months later will be like, okay, now
what? And then just do something
completely different like out of left field and so it keeps it
really fun and I Want to have fun in business and so that
keeps it really fun for me. And it also keeps the community
really engaged Keeps Us relevant with what's going on what people
needed during coitus completely different than what they need
now. So it's fun to be able to shift
and make giving back. Feel fun for me, so that's
something I don't purchase stopping doing.
It's so fun. I love it, I love that answer to
this question. He wasn't what I was like
looking for, but it's totally something that now that I'm
hearing what you're saying is one of those again going back to
the laws of nature, right? It.
You plant a seed, it's a pumpkin seed.
It's going to take six months that pumpkin seed to germinate
then also you have to replant it, you got to give it fully
certain nutrients. Nitrogen oxygen carbon, you got
to put all this stuff in it and then then you get like a bigger
pumpkin and then it grows in six months.
And then now you have fruit and also the stuff there's laws,
right? Would you have a baby?
It takes nine months, you don't expect it to be born any earlier
than that, because it needs a nine-month.
That's what it's been deemed. And so, one of the things that I
always hear in business, is that you've got to give, you can't
hold it. You can't keep it, you can't do,
like, it's all mine, precious like Gollum underneath, you
know, troll bridge, like keeping all in hoarding.
All your stuff like you've got to give because that is such a
gun. One of those things, and laws
that govern the universe, that you've got to respect this law,
you've just got to give and what you find when you do that.
Is it always comes back. And again, when I was watching
that video of you guys give me, I was just like this girl is so
incredible. She has such an other centered
mindset that going to bring joy. Boy, when you focus in on others
and brings so much more joy to your life and I can see it just
emanating from you of like I will never get rid of being
other-centered. That's what I'm going to keep
doing no matter what. I don't care.
It's not social media. It's not I was thinking like it
was going to be like, we're going to consistently Market to
this base know, like you're just like, no, I'm going to focus in
on UPS. Always like that's the thing I'm
never going to stop doing because I think that's the
secret of business. It's just, it's about others.
It's never about. Yourself in the most successful,
businesses are the ones that fixate on the customer.
This is what we need to be aiming everything towards and as
long as we are giving and we are giving expecting nothing in
return, then we are fulfilling that law of know, it will come
back. You just have to trust it.
You just have to trust that. It's going to take 9 months, you
just gotta wait the basic of it, you know?
So the baby I just is that every time we give something crazy
happens, I'm not even kidding. And it comes back around like
tenfold, every Time when we did the nurse care package campaign,
Good Morning, America. Slid into my email and was like,
hey, do you want to come on? Good Morning America.
I'm like, why GM's? I'm like, but heck and we got a
good one, America, which then right gives us this Authority.
It gives us credibility. It's something I can use,
whatever that is, just so freaking awesome.
And then gives us the exposure XYZ.
And then we did another care package campaign like a year
after that. And I created this little design
on canva as the face of it, that Heroes in and crossed out and
said humans underneath them, that was kind of what I put on
our marketing materials, I love how to put it on a shirt.
So I was like oh I didn't think people would really want that on
clothing but it's by far our best seller.
It went viral. We made so much money off of
that one design and it's like oh but where did that come from?
It came from a care package campaign trying to give back and
so you hit the nail on the head and it always comes back.
Oh my God, it makes me almost want like what?
I cry like I can do it. I was like, just tear up.
I'm like That's the challenge that I want nurses to hear this
week on the podcast. I want you guys to give
something away. That's my challenge to you.
Right now on the podcast, we are hitting it to you.
Mrs. Schumann, and mrs. Potenza are flat-out.
Telling you go, give something away because it's going to shock
you how it comes back. And you're going to be like, oh
my gosh, this is some Supernatural.
Again, this is a Halloween was yesterday.
It seems like Halloween spooky thing.
I'm like yes it is. Just trust us, just go.
Give it and see what happens. And again, I'm not saying that
people should be paid or compensated for their time or
compensated for their energy or their work.
Those are two separate things because I feel like you respect
the law who and you can respect the law of other, I don't
believe that they have to live outside of themselves.
Well then, just give everything away.
It's like, I don't know about that world can't operate that
way but again, when you respect the laws and you say I know I've
got to give something here because I know that's just what
were called to do. We've got to be other centered
and always comes back. If you could go back Back to the
young Eva and just go. All right, I want you to know
one thing as a brand new nurse. If you could go back to her and
tell her something, this is the last question.
The podcast. What would you tell her that you
want her to know that? You're just like hold on to
this. Like this is your buoy.
This is your life jacket. Don't you dare take this off.
You ride this wave all the way down, you write it.
What is one thing you would tell her as a piece of, I think I
would tell my younger self, which I needed to hear.
Let me tell you, but I would have told her that Nursing is
working for you. You're not working for nursing
because I do so much. I went into my nursing career
being like, I need a full-time job.
I work night shift, I'll do whatever they need me to do.
I'm going to go back to school. I'm going to be a nurse
practitioner because that's what I'm so quote-unquote supposed to
do and then I'm going to do this.
I had my whole plan laid out and as you know, from previously in
the episode, my perfectionism in my planning is like a core part
of my personality and so when that derailed, once I realize,
this is just not what I thought it was going to be.
Be, that was a lot for me and it's funny to think now fast
forward five years. I am obsessed with being per
diem. I literally work in the flu
clinics covid clinics. I work for OMS on the side, like
I do, all of this stuff. I work day shift in night shift.
I just make my career work for me so hard and I am just
constantly thinking about how can this work for me, how can
they benefit me? That's how I kind of made space
for my business. Like, we talked about and I was
able to step into that. Now, I have like a gajillion,
revenue streams, like, doing all these different things and I
just thought nursing with the end.
All, be all. Beginning, and now I'm so clear
on the fact that it's not the end-all be-all.
It's my purpose is the end, all be all.
What makes me fulfilled as what, what should be my goal in the
future? Not this mapper like this
roadmap that's laid out for me if that makes sense.
Oh, beautiful. That is so freaking beautiful.
It is like I want that for every I know there's like I just like
pour that on everyone because the way that it's just
portrayed, you just downed free, like no one's clipped your
wings. And that's what happens.
Is that your wings? Get clipped as a nurse and you
just kind of settle in and you just get in this little cage and
you're just this little sad bird in a cage.
And like, watching you is like, know this bird flies around,
she's free. She's flapping and she doesn't
have any any cares about. Oh I just I this is this is the
life. I'm going to live as I'm never
going to be. I'm never gonna be able to do
what I've always wanted to do and you're doing it now.
You're not waiting until you get a pension and you retire and all
these different things. Yeah, we get now, which is
beautiful. It's just totally my Are so for
the last part of the podcast will just end it right there.
So it was perfect point. I do rapid fire.
So what I do, I just hit people with, it's just a really quick,
like boom, boom, boom, it's just do it.
If you could have somebody play you like on a like an actress
like you and you know what, everyone does look like her.
You do look like your this that I get that all the time so
that's you totally look like her.
She's got like really cool Personality.
Yeah, she seems like super chill.
Like she'd be fun to like go get a cup of coffee with Mike.
Hey, yeah. For sure.
And if you Had to give someone a book to read.
What book would it be? Harry Potter is every lesson you
ever need in life? It's so good.
I'll give him the first one and then they'll read the other six
because they wouldn't, they have to once.
I mean the first time yeah, that is so funny.
Good so much fun chatting with you.
Thank you so much for my listeners that are like, okay, I
want to go get her stuff. This is so much fun.
Where can they find you? Just kind of get together.
Same service people dot co-ceo. That is the same thing as our
social medias are. Instagram is purpose.
People Co. And that's where you can find
the brand stuff. My personal page, I'm actually
loving kicked. These days.
So my personal Tick Tock is Eva dot Schumann.
And my Instagram is Eva Schumann underscore.
Thanks guys, guys. Junior out.
She's amazing. Thanks for coaching into the
pockets, guys. They don't forget to enjoy the
journey of your careers. Take care.
So that's a wrap, be sure to subscribe to the show so you
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friendly. Reminder, the information on
this podcast is for educational purposes only and the
information should not be used in substitute for Professional
Care by a medical provider. The information in this podcast
does not represent medical or professional advice or services.
In hearing about and just a friendly.
Reminder, the information on this podcast is for educational
purposes only and the information should not be used
in substitute for Professional Care by a medical provider.
The information in this podcast does not represent medical or
professional advice or services.