Welcome to another episode of the doctor nurse podcast.
Unscripted this month were having on Jane Havens.
She is a certified Pediatric, Sleep consultant through the
Institute of Pediatric Sleep In parenting and Center for
Pediatric Sleep management. As a new parent and overwhelmed
by exhaustion. She left her corporate job ready
to embrace her new role as Mom but through the issues that she
had with her first child with sleeping.
She became a ferocious reader to understand how she could.
Get her child to sleep years on down the road and a second
child. Those skills became something
that she implemented again in friends and family.
Started to notice that her children were good sleepers by
word of mouth and through friends of friends hearing about
her sleep skills for getting kids to go to sleep, she was
able to help other families achieve quality sleep for their
children and snoozefest by Jane. Havens was born, she quickly
established herself as a leader in the industry.
Street building a strong reputation for taking good care
of clients, providing top-notch, service along, with expertise
her passion, for Sleep Consulting, her background in
sales, and her experiences, and entrepreneur, collided in a new
way. And she was able to develop a
technique that she's actually able to teach others how to
become asleep consultant themselves.
So nurses can utilize her sleep, consultant certification program
and learn how to help. Help others get their kids to
sleep. So potential side, hustle for
those that are listening. That are like, okay, so wait why
is this important for me? Because this is a way that you
can make money on the side using your expertise as a nurse and
getting the training. As a sleep consultant, you can
make somewhere in the neighborhood of 15 hundred to
five thousand dollars. Part-time a month to six
thousand to fifteen thousand dollars, full time permanent.
Month guys this is the legitimate side hustle.
I hope you guys take a listen to the podcast episode and you
check out Jane and as always, thanks for listening to the
podcast and enjoy the journey. My friends I want to take this
chance to tell you about another sponsor of the doctor nurse
podcast that I'm affiliated with called NP Hub.
I love this company because they are motivated to help Place
students. With preceptors, when school
systems, placed them in really tough spots to find preceptors.
I also love this company. Because they synergistically
help nurse practitioners, get paid to precept students.
And you know I'm always down for a good side, hustle, let your NP
license and your day job help. You make an extra eight thousand
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show notes guys, check out their company and be sure to sign up.
Before we dive into the podcast episode, I have to tell you
about one of our sponsors that make the doctors podcast
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I got one more sponsorship for you.
Doctor nurse podcast unscripted. Today, we are talking about
side, hustle guys, you know that I'm all about side hustles.
I'm trying to get to give you guys opportunities and insight
into Mitchell side hustles for your nursing career.
I ran across Jane Havens is business and I was like, I got
to get her on the podcast and I have to share this with nurses
because I think this is a great way that nurses can make some
extra side. Cash, welcome Jane.
So have you have you on? Thank you so much for having me.
I'm excited to be chatting with you today.
Me too. I can't wait to dive into what
you've built and then yeah, how nurses can totally learn from
your whole organization in their system that you created.
So let's dive in, sure. Sure.
So, I'll tell you a little bit about me and what I do and how I
hope people like nurses. So, my name is Jane Havens.
I am a certified sleep consultant.
I specialize in both infant and toddler sleep.
Actually, I work with children up to about age 6 or 7.
I say infant and toddler sleep but it's really a preschoolers.
And the kids are medium-sized kids to, we Sleep Consultants.
We support parents through the process of establishing healthy
and independent sleep. Hygiene for their children.
I do all of my work remotely. I don't go.
In two families homes. I'm not there at bedtime, I live
in Baltimore, Maryland. I'm supporting families, all
over the country and even abroad.
I've supported families in the UK in Israel, in Canada, this
work really positions you to expand your reach beyond your
own City and town that you live in.
I got started in this work myself when my kids were little
I was a stay-at-home mom, I was sort of bored and and over being
at home, And singing Old MacDonald all day long.
I didn't want to go back to the office because I've worked
before having kids. I had gotten.
So used to just spending all of my time with them, and I really
didn't want to give that up. I decided to look into side
households and I didn't want to sell a lofty level marketing
product, and it wouldn't do any of that.
I wanted to do something that was helping people, and that
made me feel fulfilled. Sleep Consulting came to mind,
because I was always really good at getting my Kids to sleep.
I taught them how to sleep independently when they were 34
mom's old. I was always helping friends and
friends of friends. So I decided to get certified
and what was intended to be a side.
Hustle, turned into a six-figure business, within two years for
me. So, that was never, my
intention. Not too long, after that, I
decided to create my own. Sleep consultant certification
program. The reason I decided to do this
is because I noticed that something was missing from all
of the other programs on the market.
The main Things that were missing were Community.
There was really no community and support inside of the
program that I took. And I saw that women were
craving that as they were working to build their
businesses, I think entrepreneurship can be really,
really lonely. And if you don't have people
around you building you up and cheering you on, it can be
really easy to just give up and say, forget about it.
So I think Community is really important, and then the other
piece was a business building in that entrepreneurship.
When you take a sleep consultant, certification
course. Nobody Teaching you how to grow
a business. Nobody was teaching you sales
marketing, business growth strategy, mindset work.
And to me, these were the most important pieces of the puzzle.
I created a program that not only teaches ladies how to coach
families through establishing healthy, and independent sleep
hygiene, but also how to launch grow.
And one day even scale, a successful sleep Consulting
business and I just love it. I absolutely love what I do.
That is so incredible and I love what it was built out of Of it
was built out of again. Putting first your priorities,
which are your children. And then moving out of the
margins of time that you had more.
So than what I find that a lot of women have been just, we now
fit our children into the margins of our lives and then
you wonder why women feel burned out.
They feel stressed out, there's mom guilt to the max.
There's all these other psychosocial things that women
deal with that. I feel like what you touched on
is exactly what I A lot of nurses especially nurse moms
have been feeling, especially with the pandemic.
We talked a little bit before the podcast that a lot of women
realized that role of mothering and primary caregiver really
just fall on you when everyone's going home and people are remote
and there's your husband's no longer really able to do the
helping that he was doing. And it's all on you because your
kids can't go to school anymore. So I think women are starting to
wake up to this idea of what can I do.
As I mother and I prioritize my family first First.
And then I work out of those margins that I have, what can I
build? And I love that.
You've got such a great Insight on, it's not just learning the
skills. The sleep, you've got to learn
how to keep in community with people.
And you also have to learn how to grow the business aspect,
which is really, really challenging.
So, how could a nurse looking for a side hustle, get started
making money with you. So I'd like to hear a little bit
about, what's the expected range of money that you could possibly
make from a side? Hustle.
Work in to sleep consultant and then Does she get started?
What does she need to kind of do to kind of maybe try this on
sure. So my program is called Center
for Pediatric Sleep management. It's all completely online.
It's a self-paced program. So you don't need to be
anywhere. At any particular time, you
don't have to be on Zoom at 8 p.m.
I know with nursing. A lot of people have really
hectic and unreliable schedules or just funky schedules so you
don't need to be anywhere at any particular time you go through
the training on a timeline that works for you.
My students have lifetime access to the course curriculum and our
online community for students and grads and you go through the
program. It's a combination of reading
and video content. It sort of toggles back and
forth. We teach the science of sleep
which I would bet that most of you have some sort of experience
with or knowledge on that topic. We teach the science of sleep,
we teach safe sleep, as it relates to, we follow APA
guidelines, with regard to If sleep we sleep, we teach sleep
as it relates to developmental ages and stages.
All the sleep training techniques.
How to effectively? Communicate with your clients?
All sorts of good stuff. You learn all of that inside of
the Course. Once you complete the course,
you'll be certified, there are few assignments assessments
throughout the program. And once you're finished, you're
free to get your business up and running.
However, you see fit. That's really the beautiful
thing about sleep Consulting is that you can do it in a way that
works for you. I have Women in my program, that
work full-time and have no interest in building.
An empire out of this, they're happy to take two or three
clients a month. That makes them really happy
feel fulfilled and earn an extra, you know, thousand, two
thousand dollars a month, or I have others who are doing this
full-time and they make anywhere from five to fifteen thousand
dollars a month, or even more. You can do this with one-on-one
Consulting coaching families individually, you can do group,
Coaching programs, you can create your own online course,
really, the sky's the limit. Nobody is telling you that you
can or can't do anything that you want to do for Better or For
Worse. The field is not regulated.
So there's no governing body that oversees, this field
online. Sleep consultant certification
programs are not accredited. There's nobody, that's saying
like there's it's a little bit the Wild Wild West.
If I'm being completely honest and I think that that's good and
bad. Do you wish that there?
It would be a little bit more oversight, at least with regard
to safe sleep because their courses out there, that are
teaching all sorts of stuff. That doesn't really align with
the way, the American Academy of Pediatrics is saying that
infants and toddlers should be sleeping.
But they also think at the end of the day, we Sleep Consultants
were essentially just parenting coaches, were coaching parents
through something that feels overwhelming and stressful.
And in that regard, I don't think that there needs to be a
ton of oversight, we're just mom's supporting other moms and
I I know that that needs to be so highly regulated but anyway,
that's sort of what it looks like.
You go through the course, you'll have all the tools that
you need to get your business up and running, and then you're
free to take on clients and support them.
However, you wish we give a ton of guidance on both how to find
clients and then best practices for supporting them.
But really it's up to you to do this in a way that that works
for you. That's really cool.
And do you have nurses that are current sleep trainers right
now? Yeah, I do.
Yeah Consultants. We have a fair amount of medical
professionals in Side of the program.
We have pediatricians, we have nurses, we have Pas, we have
ibclc S actually a lot of ladies in the medical field
specifically are looking for other ways to support their.
I think people get into medicine because they want to help
people, right? And what I'm hearing and you
tell me if you're hearing this on your side, you're gonna nail.
It medicine is not what it used to be.
And care for patients is not what it used to be, and people
get into nursing because they want to help people.
And then people get disgruntled in nursing when they don't feel
like they're helping people. So these same people are coming
to me and they're like, I got into my field because I wanted
to help people. And now I feel I get 10 minutes
with somebody. I don't get to talk to them.
I don't get to hold their hand, I don't get to support them.
I don't feel like I'm helping and I don't feel like I'm
providing the care that I signed up to provide and so that's why
people get into this line of work because they're looking for
other ways to show that empathy. That's deep in their soul that
they just, they want to give that off and they're not feeling
they have the opportunity to do so in their current line of
work, 100% agree with you and there's a lack of flexibility in
healthcare work as well. When I've experienced as a
part-time nurse practitioner is what you find is that you're not
as valuable because you're part time because you're not full
time. So here I am trying to flex and
be kind of like in these Both Worlds and then you As you work.
Oh goodness, they see me more as a problem, that I am a help and
yet I'm trying my best to stay working to stay involved with
and also raise my son and make sure he knows mama's present
Mama's here. She's involved in the things
that are going on with him because for me, it's important
to look back on my life and not determine do.
I spend all this time in my career and my son, does it feel
like I'm involved and I'm there and I'm present mom.
So I think a lot of women are starting to experience the
starting to see, I'm not valued at work and the one place that I
am valued, truly valued. And no one can ever replace me
that I don't have the flexibility to work and take
care of that. So I think that's why.
Again, that's just driving in particular, women, and maybe
even healthcare workers into finding that flexibility that we
can't seem to get from where we're working because they don't
seem to value a mom. That's working part time, but
she's coming in. She's doing what she needs to do
but she's also very much present at home.
And so again, when you realize that your options are Minute.
Then you go find the things that you can build for yourself.
So I absolutely love that. So I wanted to ask you in, this
is really funny. I was thinking about us, we were
talking so I want to see what she knows and what she thinks
about something. And so I was going to pass a
scenario by you and just see how you meant, how you navigated it.
So my toddler. These three he's been getting up
out of his bed. We had to take one of the walls
down so we took the walls down to his bed because he climbed
out. Was course, it was scary, man,
the kitchen and he's standing there.
I'm like we've seen here where we have All four were some your
crib up. So yeah, so the Wall came down
and now he doesn't like to sleep in his bed.
So I don't know, maybe another mom out there is like, yes,
that's what's going on. What would you recommend?
What would be something as in your sleep Consulting world?
Would you go? All right, this is what I would
do for that. Mom, just to kind of get a taste
of the kind of work that you would be doing.
Hey guys, and thanks for listening to another episode.
The doctor nurse podcast. Unscripted, I would like to take
this time to let you guys know about the doctor nurse podcast.
Website on this website. I have free resource.
For nurses that are looking to up their career, maybe start a
side hustle. I also have my Etsy shop where
I've created really cute digital downloads for nurse
practitioners in regards to life, pregnancy planning, as
well as portraits guys. Check out my resources at the
doctor's podcast.com and let's get back to the episode.
So, I practice what I call a client let approach which means
I support families through methods that align with their
parenting Style. And that feel safe and
comfortable for them. There is no one way to skin.
The cat that you just described. Okay, that being said, there is
a lot of, there are a lot of ways to skin that cat.
What I will say is that when kids are afraid to sleep in
their own room, here's where parents go wrong and no matter
how you approach it, you need to have this in mind, parents, make
the mistake of saying one thing with their voice and their words
and then doing another thing with their actions.
So what Say is like, yourseif in your room.
There's nothing scary in your room.
You're totally okay here. But then the second, their kid
wakes up, in the middle of the night, they're guarding in to
sit with them while they fall asleep.
And so their actions are suggesting the monster under the
bed or there's alligators in your sheets, because that's how
the kid feels, if you're right. They're protecting them.
So, if I had to guess, you're probably like sitting with your
kids, while you fall asleep, because he won't stay in his
bed. Unless you sit there and what
you're doing is you're saying to him, your room is not safe and
that's why I'm sitting. Here with you.
So you need to be consistent with both your words and your
actions and that can be a gradual process.
It doesn't mean you need to close the door and lock it and
say, see you in the morning, you can slowly pull your way out of
that room, but you need to communicate effectively both
again, with your verbal language and your body language, and he
needs to know that he's 100% safe.
And then when he scared, you need to send them back to his
room because he's not in any sort of danger and you wouldn't
send him into Burning building. But you wouldn't send him into
his room because that's the safe.
Wonderful, that's correct. He is that you believe that.
Then he will start to believe that too, but he's taking his
cues from you. So, I guess the way that I
answered it, as more of a mindset, you need to change your
mindset around it, and once you change your mindset around it,
then there's lots of ways logistically to manage the
change. That's really good.
It's interesting too, because it's the falling asleep and it's
the staying in his bed. So, he's Hang up in the middle
of the night and coming into the room.
And so I'm good about leaving him.
I'm like, it's okay, good luck. Nice out.
We walk out. But then in the middle of the
night, he's hopping up. And so I'm so exhausted.
I'm just like, wait, what's going on disoriented and he's
busting the door open and all the things.
And so I think that's the work that we have to do is just send
him back to his room. You're safe in there because
you're right. I think I had been like, did he
get up? And was he concerned about
something? Is he looking for us?
He can't find us. You know, I'm creating all these
narratives in my head thinking that must be what's Not because
I'm what do you call like when you transfer your own thoughts
into their brains? And you're just like this must
be what's going on and you wake up and there's nobody there.
So I think you nailed it. It's probably just hey, you got
to go back to your bed and keeping that consistency.
And it's largely a combination of having a really solid plan.
And then also providing a whole ton of accountability and
support. I equate, the work that we do
asleep, Consultants, the work of a nutritionist or a trainer at
the gym. If you want to lose weight, you
can ask for friend. To hold you accountable, you can
buy a book on a diet. You can sign up for the Weight
Watchers app. You can hire a nutritionist or a
trainer at the gym. A sleep consultant is the
nutritionist or a trainer at the gym.
When it comes to sleep struggles, you can ask a friend
for help. You can buy some little e-book
or a real book. You can buy a course or you can
hire someone to actually walk. You through every single step
and hold you accountable, and that's essentially it's really
good. So, for the last question of
today's podcast episode, I really They would like to hear
how and in the life of an entrepreneur, what is one thing
that you wish you would have known at the start?
And one of your biggest hacks that you're just like I keep
coming back to this house because it's just so good.
So hack. And then something that you wish
you would have known at the start.
I guess, the one thing that I wish I would have known from the
start is that there's always more room to grow.
It is a never-ending journey and even if I compare where I was in
my entrepreneurial Journey, Ernie.
When I was three months into my business or three years into my
business, it's never the end. We're only just getting started.
And actually, I think it worked to my advantage that I didn't
realize that at the time because I just had these little teeny
tiny goals. I wasn't thinking big.
And now, as I've grown and as my business has grown, the sky is
the limit, and then you can believe in that, and that
doesn't even necessarily mean income.
It just means personal growth. Professional growth being
willing to try new things, all the good stuff.
And then my hack is that Outsourcing is a really
wonderful, amazing thing. Okay?
Now that I train others to get into this line of work, I see
how some of them gets. So tripped up on things that
they really should just be paying somebody to do it for
them and every single time you pay somebody to do something for
you, you're maximizing your own time, you're maximizing your own
strength and then you're Outsourcing the rest, and you
always get a really good return on Moment, when you hire someone
that has expertise, that's above your own, you're always going to
get a good return on investment. There are obvious situations
where that's the case and then they're less obvious.
So creating a website I could have like fumbled and finagled
and tried to figure out how to make a website, but I did that
for an hour and a half and then I was this is stupid.
I'm doing good, like I'm not going to do this.
So I hate somebody to make me a really beautiful website.
And when I tell you, I think I get clients in a higher price
point because my website Expressive that return on
investment was a no-brainer. And then, there are little
things. I use a little scheduling tool
called Acuity where I don't have to say, to a prospective client.
What time can you talk? Or if you have time today, what
time can you speak today? I've literally send them a
calendar and, and it links and all my abilities there and they
just pick a time and they fill in the little questions and I
consider that Outsourcing because I pay for that, but the
amount of time that I spend going back and with with people
trying to coordinate a meeting is just silly.
So I'm huge on investing in myself and and just spending
money where I am not the expert and that has always led to huge
growth. And a lot of people are scared
to do that. That's really good advice.
I think we talked about that in the email to of calland Ali.
I've had it on automatic for so many of my guests that when it's
been doing these new doctors podcast episodes, I didn't have
my workflow and I lost I was working on it.
I was like, I have my workflow because this It's too much time
for me to be able to process through and I now have an email
reminder that goes out to me at spacing or email your guess.
I'm like thank you because it's so much to be able to again,
work the podcast work a part-time job and be a mom.
You just need to Outsource some of those.
Some of that worked almost like a virtual assistant and the
systems are so good. Now that you can just plug stuff
in, and it will help you stay on task.
So that's really great advice. And Jane, thank you so much for
your time. I'm today and coming on and
letting your nurses know and nurse practitioners to know
about potential way to make some income.
That's in line with what we're doing.
And unlined with the APA, guidelines on safe sleep for
children, and it's one of the rabbit holes.
I went into when I was, when I was a new mom, and it was very
helpful to see in that Community setting what people were doing
and some of them are a little crazy.
Some of the Facebook groups, I was like, these people are kind
of nuts but some of them still work providing very good safe
content. One last question for you.
Yeah, Jean. How much time do you spend a
week on your sleep Consulting business?
Your the entrepreneur CEO woman in charge but typically, I guess
I'd like to hear what you're spending on your business but
then also with the typical sleep consultant spends on their
business per week. Well it's really hard to answer
that question for a few reasons one because like the flexibility
that we have in our work, makes it really hard to measure how
much time we're spending. For example, I was sitting in
carpool line this morning, And one of my clients texted me
about her night last night, and I quickly just sent her a voice
note to respond to her text message.
So was that time spent? I don't know, kind of I was in
carpool line. Talking to my kids also
responding to my clients. So a lot of our work is
multitasked with other work that we're doing.
So it's really hard to measure. What I will say is that with
anything else you get out what you put in, you cannot expect to
have a six-figure side, hustle on like 5 to 10 hours a week.
That's just not the It works. So your income is going to
directly correlate with the time that you spend.
Now as you get busier, and as you get systems in place, and as
you get referrals, then it starts to come in a little bit
easier. I used to hustle hard to find
sleep Consulting clients, I used to hang out in Facebook groups,
I used to connect with other Professionals in the parenting
space whether it's pediatricians or family photographers, or
preschool directors, all of these different professionals to
get referrals. But now that my name is out
there and now that I have a reputation and I've supported so
many families, I don't spend any time hustling, my business every
single day. Somebody texts.
Me, emails, me calls me and says, they got my name from
so-and-so, who's either a referral source or it's somebody
who's worked with me in the past and had a great experience.
So, now, I don't spend any time I was like my business and, you
know, as far as how much time, does it take to support a
client, it's writing a written sleep plan which takes me.
I've written so many. It takes me 20 or 30 That's at
this point, used to take me longer.
It's a onboarding phone call which is about 30 minutes.
It's text message support for two weeks and then a wrap-up
call at the end. So it's actually not a ton of
time to support your clients. It's more development is what
takes more time. That's where people really need
to be patient and be willing to get to work a little bit.
This is not a make money, quick Get Rich scheme.
That's not what this is. This is starting a legitimate
business from the ground up when you lay the Station and you put
in the hard work on the front end, then you reap the rewards
down the road, perfect answer. I think it's incredible what
you're doing and I hope nurses. Check you out.
I'll link everything in the show notes where they can find you
and they can reach out, and hopefully you'll get some nurses
to sign up and create some side income, so it's great.
Thank you. Alrighty, thank you so much.
So that's a wrap, be sure to subscribe to the show so you
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Reminder, the information on this podcast is for educational
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should not be used in substitute for Professional Care by a
medical provider. The information in this podcast
does not represent medical or professional advice or services.
Jim.