1 00:00:00,040 --> 00:00:02,920 We are so excited to announce the newest sponsor of the 2 00:00:02,920 --> 00:00:06,480 Success NP Podcast. 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Pigmonic is also integrated into 14 00:00:49,000 --> 00:00:52,360 the true learned. Question me so you can study 15 00:00:52,360 --> 00:00:54,720 exactly what you need and test your knowledge. 16 00:00:55,160 --> 00:00:58,440 Check them out today if you're preparing for board link in the 17 00:00:58,440 --> 00:01:01,600 show notes. Attention all nurse 18 00:01:01,600 --> 00:01:04,160 practitioners and MP students. Are you tired of feeling the 19 00:01:04,160 --> 00:01:07,200 disconnect between clinical rotations and didactic teaching? 20 00:01:07,520 --> 00:01:11,800 Say hello to success in PS clinical booklet guides. 21 00:01:12,040 --> 00:01:14,800 As NPS ourselves, we know how valuable it is to have a 22 00:01:14,800 --> 00:01:18,080 resource that helps bridge the gap between clinical and class, 23 00:01:18,480 --> 00:01:21,120 So we created the digital resource to do just that. 24 00:01:21,720 --> 00:01:24,720 Our clinical booklets cover five major NP tracks. 25 00:01:24,960 --> 00:01:29,680 Psych, adult PEDs, family and Women's Health success. 26 00:01:29,680 --> 00:01:32,000 NPS wants to create tools and provide support. 27 00:01:32,000 --> 00:01:33,840 NPS need to thrive in their careers. 28 00:01:33,840 --> 00:01:37,520 So why wait? Check out our Success NP Etsy 29 00:01:37,520 --> 00:01:41,080 shop, LinkedIn the show notes for our digital guides and other 30 00:01:41,080 --> 00:01:46,000 digital clinical resources. Hi success and pay this year 31 00:01:46,000 --> 00:01:48,520 host Sandra and today we are joined by Justin Allen. 32 00:01:48,720 --> 00:01:54,480 He is the head in the ultimate who needs no introduction, Elite 33 00:01:54,560 --> 00:02:00,840 MP who came on to our podcast in episode 49, episode 49 of the 34 00:02:00,840 --> 00:02:03,640 Doctor Nurse Podcast. He came on, shook things up. 35 00:02:03,640 --> 00:02:07,600 He's my most viral video on YouTube, one of my most listened 36 00:02:07,600 --> 00:02:10,560 to podcast episodes. The guy that needs no 37 00:02:10,560 --> 00:02:12,280 introduction. I feel like I want an episode of 38 00:02:12,280 --> 00:02:14,640 Killed Tony. He's got a bachelor's degree, a 39 00:02:14,640 --> 00:02:18,160 master's degree in nursing. He owns his own men's health 40 00:02:18,160 --> 00:02:22,120 practice and he owns the Elite NP course creation business. 41 00:02:22,120 --> 00:02:25,360 And he's here today to drop more gems, to cause more controversy, 42 00:02:25,480 --> 00:02:28,880 to stir the pot. Welcome Justin to the Success 43 00:02:28,880 --> 00:02:30,520 and View podcast. Yeah, yeah, yeah. 44 00:02:30,560 --> 00:02:32,960 Thanks for having me on here. I might not stir it as much as I 45 00:02:32,960 --> 00:02:34,520 used to. I've grown up a little bit. 46 00:02:35,160 --> 00:02:38,160 Oh man, well, we'll be looking forward to anything you can 47 00:02:38,160 --> 00:02:40,360 share with us as always, Justin yes. 48 00:02:41,080 --> 00:02:43,840 So let's start kind of for the listener. 49 00:02:43,840 --> 00:02:46,800 That's like, who's this guy? Go listen to episode 49 guys. 50 00:02:46,800 --> 00:02:50,560 He'll share his whole journey on there and definitely unfiltered. 51 00:02:50,560 --> 00:02:53,160 So we love that, but he's going to come on today and tell us a 52 00:02:53,160 --> 00:02:56,640 little bit about kind of the more of the course creation side 53 00:02:56,920 --> 00:03:01,520 and kind of what inspired him to start creating courses for MPs. 54 00:03:02,280 --> 00:03:06,480 Yeah, well, I mean, we'll see. It started in 2019. 55 00:03:06,920 --> 00:03:10,000 I created a blog, right. And so that blog basically just 56 00:03:10,000 --> 00:03:12,520 talked about issues within the nurse practitioner field that I 57 00:03:12,520 --> 00:03:14,560 didn't like. You know, I remember sitting in 58 00:03:14,560 --> 00:03:17,080 MP school and just being like, you know, what the are we 59 00:03:17,080 --> 00:03:18,800 talking about here? Like what is this? 60 00:03:18,800 --> 00:03:21,480 Like I'm ever just sitting there just like this, just for flash, 61 00:03:21,520 --> 00:03:25,120 just like I fall asleep. And I was like, you know, what 62 00:03:25,120 --> 00:03:26,360 is this? This is complete nonsense. 63 00:03:26,360 --> 00:03:29,120 So, so basically, you know, I create a blog and wrote about 64 00:03:29,120 --> 00:03:31,640 what I thought was just nonsense with the nursing nurse 65 00:03:31,640 --> 00:03:35,240 practitioner field, etcetera. At that point, you know, the the 66 00:03:35,240 --> 00:03:37,040 following group because I realized there's a lot of other 67 00:03:37,040 --> 00:03:39,920 nurse practitioners out there that feel the exact same way I 68 00:03:39,920 --> 00:03:44,040 do, but no one was, I guess no one had the balls to speak up. 69 00:03:44,040 --> 00:03:46,600 So like, I didn't care, like whatever. 70 00:03:46,600 --> 00:03:48,880 So yeah, yeah, that's how it started. 71 00:03:48,880 --> 00:03:50,560 And then we, you know, develop our first course. 72 00:03:50,560 --> 00:03:55,440 So the objective was, was to help the nurse practitioner kind 73 00:03:55,440 --> 00:03:58,640 of start their own practice. So yeah, so I started with my 74 00:03:58,640 --> 00:04:00,640 men's health course, you know, how to start a men's health 75 00:04:00,640 --> 00:04:01,920 clinic. And then from there, we just, 76 00:04:01,920 --> 00:04:04,160 you know, I started listening to, I started listening to the 77 00:04:04,160 --> 00:04:05,560 community, right? I started listening to the nurse 78 00:04:05,560 --> 00:04:06,920 practitioners and what they wanted. 79 00:04:06,920 --> 00:04:08,680 And so yeah. So we just kept developing more 80 00:04:08,680 --> 00:04:11,560 courses on how to, you know, learn various niche skills, 81 00:04:11,560 --> 00:04:13,480 hormone replacement therapy, weight loss, etcetera, and how 82 00:04:13,480 --> 00:04:15,920 to open up your practice. So that's the kind of what we 83 00:04:15,920 --> 00:04:17,160 did. I don't know, it's five years 84 00:04:17,160 --> 00:04:18,480 later now. It's doing pretty good. 85 00:04:18,480 --> 00:04:21,040 So we've helped, we've helped thousands of MPs start their own 86 00:04:21,040 --> 00:04:24,040 practice so. Yeah, yeah, your Facebook group 87 00:04:24,040 --> 00:04:26,400 is blowing up. Tons of nurse practitioners are 88 00:04:26,400 --> 00:04:29,800 tuning into your podcast to hear the things that you're saying on 89 00:04:29,800 --> 00:04:34,400 how to set themselves free from the rat race of working in the 90 00:04:34,400 --> 00:04:36,080 hospital setting. And you said that on my first 91 00:04:36,080 --> 00:04:39,000 podcast that it's like the the market saturated. 92 00:04:39,000 --> 00:04:41,280 We're having to take whatever morsels are coming from the 93 00:04:41,280 --> 00:04:43,280 hospital. We just hope that when Bray, we 94 00:04:43,280 --> 00:04:45,880 can pay our own bills. But when we realize what we're 95 00:04:45,880 --> 00:04:49,120 capable of doing on our own, I feel like you've given a lot of 96 00:04:49,120 --> 00:04:52,520 MPs the ability to feel that self empowerment that I can do 97 00:04:52,520 --> 00:04:54,080 this myself. I can create something. 98 00:04:54,240 --> 00:04:56,400 And what an incredible thing that you've been able to do by 99 00:04:56,400 --> 00:04:59,880 creating a course to then set other nurse practitioners on 100 00:04:59,880 --> 00:05:02,560 this journey for themselves. And so I just think that's so 101 00:05:02,560 --> 00:05:05,240 great for more people that are wanting to hear like how he got 102 00:05:05,240 --> 00:05:07,560 started his life. That's an episode 49. 103 00:05:07,560 --> 00:05:10,480 So go check that out. But how did you identify those 104 00:05:10,480 --> 00:05:11,800 gaps? You talk a little bit about 105 00:05:11,800 --> 00:05:13,760 that. I figured out what the community 106 00:05:13,760 --> 00:05:16,800 needs and I filled in the gap. What did you notice? 107 00:05:16,800 --> 00:05:18,680 That means you go, let's just make a course on that. 108 00:05:18,680 --> 00:05:21,280 Like, hey, somebody came to me and said that, like, how did you 109 00:05:21,280 --> 00:05:23,720 find those gaps? Because that's really a part of, 110 00:05:23,720 --> 00:05:27,280 I think the struggle with a lot of what nurse practitioners try 111 00:05:27,280 --> 00:05:29,440 to do is figuring out when they're trying to create their 112 00:05:29,440 --> 00:05:32,560 own business, Like, where is the gap in my community that I can 113 00:05:32,560 --> 00:05:34,400 go fill? Right. 114 00:05:34,440 --> 00:05:36,520 So it's, I mean basically just answered it. 115 00:05:36,520 --> 00:05:38,120 So like it's the community, right. 116 00:05:38,120 --> 00:05:41,960 So with any kind of business, doesn't matter if it's a clinic, 117 00:05:41,960 --> 00:05:44,760 a course business, a restaurant, like it makes no difference what 118 00:05:44,760 --> 00:05:47,520 the business is. You have to just basically 119 00:05:47,520 --> 00:05:51,240 listen to the customer. You have to listen to what 120 00:05:51,720 --> 00:05:53,440 basically people are talking about, right? 121 00:05:54,120 --> 00:05:56,760 And so for me with the elite nurse practitioner, I would 122 00:05:56,760 --> 00:05:59,480 literally just be in the elite MP Facebook group. 123 00:05:59,800 --> 00:06:02,040 I would listen to emails, I would listen to messages and 124 00:06:02,040 --> 00:06:04,960 stuff, and I would just listen to what people wanted, right? 125 00:06:04,960 --> 00:06:07,120 So instead of saying they're trying to come up with this 126 00:06:07,120 --> 00:06:10,680 brand new idea and trying to shove people's face, instead of 127 00:06:10,680 --> 00:06:13,280 doing that, just listen to what they want and deliver it, you 128 00:06:13,280 --> 00:06:15,080 know what I mean? So it's the same thing with a 129 00:06:15,080 --> 00:06:18,280 clinic, right? Like if your area lacks hormone 130 00:06:18,280 --> 00:06:20,440 replacement therapy or a weight loss clinic or something will 131 00:06:20,440 --> 00:06:22,200 want you to deliver that need. You know what I mean? 132 00:06:22,200 --> 00:06:25,600 So that's really what it is. You just listen to what people 133 00:06:25,600 --> 00:06:29,160 are wanting, listen to their pain points, listen to their 134 00:06:29,160 --> 00:06:33,040 problems, and then develop a solution for that problem. 135 00:06:33,360 --> 00:06:35,360 If you can do that, you got a business. 136 00:06:35,360 --> 00:06:38,480 It's really that simple. Yeah, that's really smart. 137 00:06:38,800 --> 00:06:41,600 So how did you decide on the topics for your courses? 138 00:06:41,920 --> 00:06:45,160 So you identify the need. So these are the topics I'm 139 00:06:45,160 --> 00:06:47,400 going to say because not every mountain you can fight, right, 140 00:06:47,400 --> 00:06:48,640 Justin? Like you can't fight every 141 00:06:48,640 --> 00:06:50,040 mountain. So how did you pick the 142 00:06:50,040 --> 00:06:52,600 mountains that you were going to make courses around? 143 00:06:53,200 --> 00:06:55,560 Yeah, so it's just like, again, it was just listening to people, 144 00:06:55,560 --> 00:06:57,680 the Facebook group, right? It's like, I remember when we 145 00:06:58,040 --> 00:07:00,200 like when we developed the women's hormone replacement 146 00:07:00,200 --> 00:07:02,280 therapy course, you know, there was people commenting on the 147 00:07:02,280 --> 00:07:04,680 Facebook group. Why don't you have a woman's HRT 148 00:07:04,680 --> 00:07:06,960 course? OK, well, let's develop one, 149 00:07:06,960 --> 00:07:09,160 right? You know, what about weight 150 00:07:09,160 --> 00:07:11,120 loss, for example, or you have a weight loss course. 151 00:07:11,120 --> 00:07:12,320 Let's develop a weight loss course. 152 00:07:12,320 --> 00:07:15,120 So I would just listen to people's comments, people's 153 00:07:15,120 --> 00:07:17,720 complaints, people's desires, people's needs. 154 00:07:18,240 --> 00:07:21,880 And then I would, I would tally it up, be honest with you. 155 00:07:21,880 --> 00:07:25,600 Like I create a Google doc and I would like tally up how many 156 00:07:25,600 --> 00:07:28,320 times people ask for this. And I'm like, OK, they got to a 157 00:07:28,320 --> 00:07:30,760 few dozen, then I probably have a good idea, right? 158 00:07:31,240 --> 00:07:35,320 And, you know, I've developed courses before where there 159 00:07:35,320 --> 00:07:36,640 wasn't a whole lot of demand for it. 160 00:07:36,640 --> 00:07:40,200 A lot of people weren't asking for it, but I developed it 161 00:07:40,200 --> 00:07:42,000 anyways. And those are the courses that 162 00:07:42,000 --> 00:07:43,360 didn't do as well. Right? 163 00:07:44,120 --> 00:07:45,840 Right. So I shoved someone's, you know, 164 00:07:45,840 --> 00:07:47,920 I shoved it in their face and it didn't do well, right. 165 00:07:47,920 --> 00:07:50,920 So at this point, it's like, just listen to your customer. 166 00:07:50,920 --> 00:07:52,120 Listen to what they want. Yeah. 167 00:07:52,480 --> 00:07:54,240 And how we came up with the course ideas, Right. 168 00:07:54,240 --> 00:07:56,200 And so. For the booklets that we made, 169 00:07:56,240 --> 00:07:58,720 you know what I did? I probed a bunch of nurse 170 00:07:58,720 --> 00:08:01,760 practitioners and said, what do you want your students to know 171 00:08:01,760 --> 00:08:04,760 when they come to clinicals? And they told us they were like, 172 00:08:05,040 --> 00:08:07,480 this is what we're noticing. This is what they're lacking 173 00:08:07,480 --> 00:08:10,680 when they come to clinicals. And so me and my girlfriend just 174 00:08:10,680 --> 00:08:14,440 sat down and filled the need. And that is our best selling 175 00:08:14,440 --> 00:08:17,480 booklet. I mean, it is easy to just sell 176 00:08:17,480 --> 00:08:20,440 what people are needing and then to market it that way, right? 177 00:08:20,440 --> 00:08:23,360 Like I don't have to market it to people that are telling me 178 00:08:23,360 --> 00:08:25,920 what they need. That part that need is already 179 00:08:25,920 --> 00:08:29,080 being filled. And I think the part that I feel 180 00:08:29,080 --> 00:08:32,280 like is the self development part, the part that requires me 181 00:08:32,280 --> 00:08:36,799 to kind of step up is to then create the best product that is 182 00:08:36,799 --> 00:08:40,200 going to show the most quality and the most return on your 183 00:08:40,200 --> 00:08:42,720 investment. And that's the part as the nurse 184 00:08:42,720 --> 00:08:46,480 creator that's I love because it's the self development part. 185 00:08:46,480 --> 00:08:48,360 The only part that I can actually change. 186 00:08:48,520 --> 00:08:51,320 The only part that I can actually influence is how great 187 00:08:51,320 --> 00:08:55,000 of a product do I provide and are we providing the best 188 00:08:55,000 --> 00:08:57,560 product on the market? And I, I believe Justin, that 189 00:08:57,560 --> 00:09:01,680 you are the best, like you are 100% the best, the elite NP to 190 00:09:01,680 --> 00:09:04,720 do this. And so it is the safe bet that 191 00:09:04,720 --> 00:09:07,800 if you get a course from Justin, you're going to be getting the 192 00:09:07,800 --> 00:09:09,600 best bang for your buck. It's going to be the thing to 193 00:09:09,600 --> 00:09:14,000 set you up because he is just done his darndest to create the 194 00:09:14,000 --> 00:09:16,640 best product. And I think that's what I also 195 00:09:16,640 --> 00:09:19,440 like about entrepreneurship. And you talk to a lot of M PS on 196 00:09:19,440 --> 00:09:21,760 your podcast about creating their own businesses. 197 00:09:21,760 --> 00:09:24,880 But that self development is something that I know you're 198 00:09:24,880 --> 00:09:28,720 super good at and identifying within, you know, each nurse 199 00:09:28,720 --> 00:09:30,920 story how they can improve, right? 200 00:09:31,840 --> 00:09:34,400 Sure, absolutely. I think you get the nail on the 201 00:09:34,400 --> 00:09:37,280 head in terms of identifying that pain point right. 202 00:09:37,960 --> 00:09:41,880 So these, you know, these NP, these nurses that you've talked 203 00:09:41,880 --> 00:09:44,680 with, they gave you pain points and then you created the 204 00:09:44,680 --> 00:09:47,120 solution for it and develop a booklet, right? 205 00:09:47,320 --> 00:09:48,920 Yes. And the ones that you did that 206 00:09:48,920 --> 00:09:50,520 for was your best selling product? 207 00:09:50,800 --> 00:09:52,000 Exactly right. Yeah. 208 00:09:52,320 --> 00:09:56,920 And so it helped develop your mindset to understand that 209 00:09:56,920 --> 00:10:00,160 point, but it also helped develop their mindset by giving 210 00:10:00,160 --> 00:10:01,960 them the solution to those pain points, right? 211 00:10:01,960 --> 00:10:03,840 So that's really what it just comes down to. 212 00:10:03,840 --> 00:10:07,640 And so if you market anything in any business, you have to hammer 213 00:10:07,640 --> 00:10:11,640 those pain points. Yeah, Facebook or Google pain 214 00:10:11,640 --> 00:10:14,280 point. Your solution and the benefit to 215 00:10:14,280 --> 00:10:16,400 that? That's literally the recipe for 216 00:10:16,400 --> 00:10:19,120 a successful ad. Yeah, you know what is so funny 217 00:10:19,120 --> 00:10:22,080 too, I think, And I'm going to just challenge nurses. 218 00:10:22,080 --> 00:10:23,880 And again, I'm not sure. I might be stirring the pot. 219 00:10:24,160 --> 00:10:28,680 A lot of people don't want to spend the time to develop the 220 00:10:28,680 --> 00:10:32,120 remedy for the pain point. Like they just want the pain to 221 00:10:32,120 --> 00:10:34,200 go away. I just want the pain to stop. 222 00:10:34,520 --> 00:10:38,400 And it's like, well, what if you identify this pain point and 223 00:10:38,400 --> 00:10:40,360 then you work on fixing it yourself? 224 00:10:41,240 --> 00:10:42,720 Don't be looking for somebody else to do it. 225 00:10:42,920 --> 00:10:45,880 How can I fix the pain point that you're noticing in school? 226 00:10:46,000 --> 00:10:48,680 You're right there in it. You're right, in this thick of 227 00:10:48,680 --> 00:10:52,040 whatever that problem is, why not you solve it nurse? 228 00:10:52,040 --> 00:10:53,640 Why don't you solve it, nurse practitioner? 229 00:10:53,920 --> 00:10:57,360 Figure it out what it is. I wish there was a a pediatric 230 00:10:57,360 --> 00:11:00,400 friendly NP that had a walk in clip. 231 00:11:01,280 --> 00:11:05,440 OK, well, go, go make it. Like that is the whole thing. 232 00:11:05,440 --> 00:11:07,640 This is the whole thing that Justin's been talking about, 233 00:11:07,640 --> 00:11:10,120 that I've been talking about. Like figure out where the gaps 234 00:11:10,120 --> 00:11:12,680 are and fill it yourself if you can, especially if it's 235 00:11:12,680 --> 00:11:14,520 something that you enjoy. If you don't enjoy it, please 236 00:11:14,520 --> 00:11:16,120 don't go fill it because you're going to be miserable and 237 00:11:16,120 --> 00:11:17,520 everyone else is going to be invisible, right? 238 00:11:17,520 --> 00:11:20,520 But if you enjoy that, which is something that you do, you enjoy 239 00:11:20,520 --> 00:11:22,680 making courses like talking about another course, you're 240 00:11:22,680 --> 00:11:24,720 like 700 pages. I'm like, that's awful. 241 00:11:24,720 --> 00:11:26,920 I don't want to do that. I don't want to make a 700 page 242 00:11:26,920 --> 00:11:29,640 course pass, but that lights you up. 243 00:11:29,640 --> 00:11:32,360 So you got to go do that, man. Like, that's the thing that I 244 00:11:32,360 --> 00:11:34,960 want more nurses to hear. And you know, another thing too 245 00:11:34,960 --> 00:11:38,080 is, is that like you said about they don't want to solve the 246 00:11:38,080 --> 00:11:40,480 pain point. I think in general, it doesn't 247 00:11:40,480 --> 00:11:44,040 matter if you're a nurse or doctor, count a, it makes it 248 00:11:44,040 --> 00:11:47,040 makes no difference who you are. It's just human nature. 249 00:11:48,240 --> 00:11:51,360 People will pay you to solve their problem. 250 00:11:51,640 --> 00:11:55,480 And so if you can identify a pain point and create a solution 251 00:11:55,480 --> 00:11:58,280 that you can charge for, people are going to pay you for it. 252 00:11:58,280 --> 00:12:01,520 Because at the end of the day, people are just kind of lazy and 253 00:12:01,520 --> 00:12:03,600 they just want to be told what to do, like. 254 00:12:07,600 --> 00:12:09,560 Like, love it. Yeah, you. 255 00:12:10,080 --> 00:12:11,920 Know. Yeah, it totally is. 256 00:12:12,240 --> 00:12:14,320 Yeah. So do you prefer self-paced 257 00:12:14,320 --> 00:12:16,560 courses, live training, or a hybrid approach? 258 00:12:16,880 --> 00:12:19,640 And why? I think hybrid approach, yeah, 259 00:12:19,640 --> 00:12:20,920 the hybrid approach is probably best. 260 00:12:20,920 --> 00:12:23,280 So a lot of people like live webinars, right, Because they 261 00:12:23,280 --> 00:12:26,680 like to ask questions. So, you know, with the the elite 262 00:12:26,680 --> 00:12:29,600 MP inner circle, our membership, you know, we have question and 263 00:12:29,600 --> 00:12:32,560 answer sessions where it's, you know, it's an hour or two, just 264 00:12:32,560 --> 00:12:34,920 me answering questions. So it's more of a live thing. 265 00:12:35,240 --> 00:12:39,080 So people like that interaction, but also people in general like 266 00:12:39,080 --> 00:12:41,040 to have something that's on demand and like something that's 267 00:12:41,040 --> 00:12:43,600 convenient, right? And so that's another thing too 268 00:12:43,600 --> 00:12:47,440 about business in general is that if you can deliver 269 00:12:47,440 --> 00:12:50,640 convenience, then people are going to eat it up. 270 00:12:50,640 --> 00:12:53,920 So like, I like, I like both, but personally, I think having 271 00:12:53,920 --> 00:12:57,480 something more on demand is usually what's going to be more 272 00:12:57,480 --> 00:13:00,560 successful than, you know, just having something live all the 273 00:13:00,560 --> 00:13:03,160 time because, you know, people have to fit it around their 274 00:13:03,160 --> 00:13:04,640 schedule. They have to show up at a 275 00:13:04,640 --> 00:13:06,560 certain time to see the live thing. 276 00:13:06,800 --> 00:13:10,120 So instead, you know they'd be on a plane doing something on 277 00:13:10,120 --> 00:13:12,320 demand whenever they want. They can open up like a book, 278 00:13:12,360 --> 00:13:16,080 you know, class for example. Yeah, no, that's true because I 279 00:13:16,080 --> 00:13:19,920 signed up for Amy Porterfield like marketing class one time 280 00:13:19,920 --> 00:13:23,800 and it was out of time. Like I paid to go and I'm sure 281 00:13:23,800 --> 00:13:26,200 it was during one of the kids naps as I was like 282 00:13:26,200 --> 00:13:29,320 unrealistically like, oh, I'm gonna be able to make that. 283 00:13:29,320 --> 00:13:30,720 And then of course it was a disaster. 284 00:13:30,720 --> 00:13:33,040 We had a blowout. Somebody, you know, didn't get 285 00:13:33,040 --> 00:13:34,880 their nap in. So they're just like a drunk 286 00:13:34,880 --> 00:13:38,360 toddler, like angry. And so no, I didn't go to the 287 00:13:38,360 --> 00:13:40,320 course. And so I, I just got money down 288 00:13:40,320 --> 00:13:42,200 the drain. And so now it makes me not want 289 00:13:42,200 --> 00:13:43,920 to buy that stuff ever again because I'm like, I'm never 290 00:13:43,920 --> 00:13:46,280 gonna make time for this. I so I agree with you. 291 00:13:46,280 --> 00:13:48,960 I think that kind of allowing people to kind of come back in 292 00:13:48,960 --> 00:13:51,440 and out, if I can make a live course grade, I think that's a 293 00:13:51,440 --> 00:13:53,280 better a better process for sure. 294 00:13:53,600 --> 00:13:55,920 And then how do you make sure that your courses remain up to 295 00:13:55,920 --> 00:13:58,760 date and evidence based? Because that's one of the things 296 00:13:58,760 --> 00:14:01,160 that I've noticed because with our booklets, we have to update 297 00:14:01,160 --> 00:14:05,440 them every year, which is a ton of time, a ton of energy because 298 00:14:05,440 --> 00:14:07,080 the concepts in them change, right? 299 00:14:07,080 --> 00:14:09,640 So things get updated, you know, guidelines change. 300 00:14:09,840 --> 00:14:11,720 So how are you doing that with your courses? 301 00:14:12,760 --> 00:14:15,080 I mean, it's mostly something new comes out, right? 302 00:14:15,080 --> 00:14:18,800 A new regulation surrounding medical cannabis, for example. 303 00:14:18,800 --> 00:14:20,280 You know, we're going to need to pop that in. 304 00:14:20,280 --> 00:14:22,960 The medical cannabis course, you know, as an example of the 305 00:14:22,960 --> 00:14:26,080 weight loss course was developed before GOP ones came on the 306 00:14:26,080 --> 00:14:29,200 market. So obviously I had to pop that 307 00:14:29,200 --> 00:14:30,720 in there, You know what I mean? Yeah. 308 00:14:30,720 --> 00:14:32,600 So it's one of those things where you just have to each have 309 00:14:32,600 --> 00:14:35,160 to stay up to date with it and make sure that what you're 310 00:14:35,160 --> 00:14:37,960 updating is something that's actually relevant to what it is 311 00:14:37,960 --> 00:14:39,960 that you're doing. Doesn't mean if you wanted to 312 00:14:39,960 --> 00:14:42,960 update consistently and constantly, I mean, you would be 313 00:14:43,000 --> 00:14:45,520 updating it every single month because there's new medical 314 00:14:45,520 --> 00:14:47,480 literature coming out all the time. 315 00:14:47,480 --> 00:14:50,040 So you really have to determine what's, you know, what's truly a 316 00:14:50,040 --> 00:14:53,800 value add and what's not. You know, some things just 317 00:14:53,800 --> 00:14:56,680 aren't a value add compared to other things. 318 00:14:56,680 --> 00:14:58,920 I mean, including GLP ones in our weight loss course was a 319 00:14:58,920 --> 00:15:02,000 huge value add that was worth, that was worth the effort, 320 00:15:02,000 --> 00:15:04,760 right? And then evidence based things, 321 00:15:05,920 --> 00:15:08,080 you know, that's the thing about evidence based medicine, or just 322 00:15:08,120 --> 00:15:11,360 evidence based research in general, is that for everything 323 00:15:11,360 --> 00:15:15,080 that you can find that says this, you can find something 324 00:15:15,080 --> 00:15:17,080 over here that says the opposite thing. 325 00:15:18,880 --> 00:15:21,440 Yeah, it's true. That's the kind of thing I. 326 00:15:22,000 --> 00:15:23,760 Just pay more money for their lobbying. 327 00:15:25,200 --> 00:15:26,040 Right. You know, yeah. 328 00:15:26,480 --> 00:15:28,640 Man, it's going to be a flag. Let me start that, I thought. 329 00:15:29,120 --> 00:15:31,200 Yeah, like it's just one of those things. 330 00:15:31,200 --> 00:15:34,240 Like I'm all for evidence based medicine, but at the same time 331 00:15:35,520 --> 00:15:39,120 use some critical thinking here, guys like Steve, it's, you know, 332 00:15:39,160 --> 00:15:43,480 like for every study that's over here, you can find what's over 333 00:15:43,480 --> 00:15:45,880 here. You know that that's conflicting 334 00:15:45,920 --> 00:15:47,840 data. I think you have to use a lot of 335 00:15:47,840 --> 00:15:51,400 anecdotal experience plus some evidence based things and do a 336 00:15:51,400 --> 00:15:55,080 combination of both. Our courses are a combination of 337 00:15:55,280 --> 00:15:59,000 both, right? It's the experience that I have. 338 00:15:59,000 --> 00:16:01,520 It's the experience this other nurse practitioner has in her 339 00:16:01,520 --> 00:16:03,160 clinic or his clinic or whatever. 340 00:16:03,560 --> 00:16:06,440 And you combine that with evidence based guidelines and 341 00:16:06,440 --> 00:16:10,920 research and stuff to come to a, a conclusion that makes sense. 342 00:16:11,400 --> 00:16:13,160 But I mean, at the end of the day, it's all about patient 343 00:16:13,160 --> 00:16:15,400 safety. So even if something's not 344 00:16:15,480 --> 00:16:18,720 entirely evidence based, as long as you can find data that 345 00:16:18,720 --> 00:16:22,080 supports it and it's safe. And at the end of the day, if 346 00:16:22,080 --> 00:16:25,200 the patient walks away and they feel better, isn't that your 347 00:16:25,200 --> 00:16:29,240 goal anyways? Like, and so you know, it's like 348 00:16:29,240 --> 00:16:31,720 most things in medicine, if you just gave it time, 90% of the 349 00:16:31,720 --> 00:16:33,000 stuff would just go away on its own. 350 00:16:33,320 --> 00:16:35,880 Yeah, sometimes even just letting patients talk about it, 351 00:16:35,960 --> 00:16:38,520 it goes away. Right, exactly. 352 00:16:38,520 --> 00:16:41,160 There's like these, these lipo B injections from compounding 353 00:16:41,160 --> 00:16:43,800 pharmacies, you know, you get this lipo and shot, it's 354 00:16:43,800 --> 00:16:48,280 supposed to dissolve your fat. Course, it's a placebo. 355 00:16:49,120 --> 00:16:52,520 Like that's just what it is. Yeah, the change in your vision 356 00:16:52,520 --> 00:16:57,440 so you stop seeing it. Take it and they lose weight. 357 00:16:57,440 --> 00:16:59,680 Like it's just a placebo. It's what it is. 358 00:16:59,680 --> 00:17:02,080 There's no evidence behind that. That stuff works, you know what 359 00:17:02,080 --> 00:17:04,680 I mean? So like you just critically 360 00:17:04,680 --> 00:17:07,200 think when you read this stuff, you know, So that's kind of what 361 00:17:07,200 --> 00:17:09,720 we do. We try to, it's a combination of 362 00:17:10,000 --> 00:17:14,520 anecdotal evidence, anecdotal experiences with evidence based 363 00:17:14,520 --> 00:17:15,880 stuff. So you kind of combine that to 364 00:17:15,880 --> 00:17:20,000 actually create the art of practice versus just the science 365 00:17:20,000 --> 00:17:20,680 of it. Yep. 366 00:17:20,800 --> 00:17:22,040 The art and medicine. Yep. 367 00:17:22,400 --> 00:17:25,160 And I think that that's the other misconception people have 368 00:17:25,160 --> 00:17:29,800 about course creation or creating digital products. 369 00:17:30,080 --> 00:17:33,960 And I think that people think you just do it one time and you 370 00:17:33,960 --> 00:17:37,320 just let it like just exist in the universe and it's not. 371 00:17:37,320 --> 00:17:39,720 You are constantly having to come back and manage it. 372 00:17:39,720 --> 00:17:42,080 And one of the things my dad always says is everything is 373 00:17:42,080 --> 00:17:43,680 what you think it is until it's not. 374 00:17:43,880 --> 00:17:46,600 And so everyone thinks that like, oh man, you create this 375 00:17:46,600 --> 00:17:47,960 course and you just walk away from it. 376 00:17:47,960 --> 00:17:51,240 You make all this money and it's like, no, in actuality, when you 377 00:17:51,240 --> 00:17:53,520 create a course, you're always trying to make it better. 378 00:17:53,520 --> 00:17:56,520 You're constantly improving it. You're trying to find ways to, 379 00:17:56,640 --> 00:18:00,160 you know, get it accredited. You're always trying to find 380 00:18:00,160 --> 00:18:02,560 some way to increase the value of what it is that you're 381 00:18:02,560 --> 00:18:05,040 creating. So don't go into this game 382 00:18:05,200 --> 00:18:09,160 thinking that it's going to be just one time work and then step 383 00:18:09,160 --> 00:18:10,440 away. Now you're going to be grinding. 384 00:18:10,440 --> 00:18:11,520 You're going to be grinding every day. 385 00:18:11,520 --> 00:18:14,160 You're going to be finding ways to grind on it better or it's 386 00:18:14,160 --> 00:18:15,760 just going to fall by the wayside and it's not going to 387 00:18:15,760 --> 00:18:19,720 have much value over time. There is no truly passive income 388 00:18:19,960 --> 00:18:23,240 because everything requires some type of maintenance and, you 389 00:18:23,240 --> 00:18:25,200 know, care, right? Correct. 390 00:18:25,200 --> 00:18:26,480 Yeah. There's nothing static about a 391 00:18:26,480 --> 00:18:28,600 business. There's nothing there's not, 392 00:18:28,600 --> 00:18:33,520 It's not a static thing. You know when you, if you have a 393 00:18:33,520 --> 00:18:36,080 business and you start thinking about it from a static 394 00:18:36,080 --> 00:18:38,320 perspective, like, OK, I've created, it's done. 395 00:18:38,320 --> 00:18:41,920 I'm just going to sit back. You'll make money and you'll do 396 00:18:41,920 --> 00:18:44,960 OK for a period of time and then it'll just start going down. 397 00:18:44,960 --> 00:18:50,120 So it's, it's, it's contentment and you can't be content with a 398 00:18:50,120 --> 00:18:51,600 business. And that's what happens to a lot 399 00:18:51,600 --> 00:18:53,440 of people. They just, they become content 400 00:18:53,680 --> 00:18:57,320 and then the business becomes static, stagnates, plateaus, and 401 00:18:57,720 --> 00:19:00,000 then eventually just starts going down because you have 402 00:19:00,000 --> 00:19:04,360 someone else over here that sees it not as a static business and 403 00:19:04,400 --> 00:19:06,440 they're going to come in and steal market share from you. 404 00:19:06,440 --> 00:19:09,200 So, so yeah, absolutely. Yeah, any, any of this, doesn't 405 00:19:09,200 --> 00:19:11,520 matter what kind of business it is, you can't have it be static. 406 00:19:11,520 --> 00:19:14,560 It's a, it's a living, breathing thing and you have to treat it 407 00:19:14,560 --> 00:19:16,440 that way, you know? Yeah, I love that. 408 00:19:16,760 --> 00:19:18,240 I love that it's a living, breathing thing. 409 00:19:18,600 --> 00:19:22,160 So Justin, your confidence, man, I love it. 410 00:19:22,240 --> 00:19:24,480 I love it. It brings me so much joy. 411 00:19:24,760 --> 00:19:26,920 I love talking with you. I just feel like your energy 412 00:19:26,920 --> 00:19:28,920 around stuff. I'm just like, oh, go do 413 00:19:29,360 --> 00:19:31,840 something. I don't know, like I listen to 414 00:19:31,840 --> 00:19:35,440 your episode whenever I need that like boost to my, you know, 415 00:19:35,560 --> 00:19:38,360 go get it type energy. So but you haven't. 416 00:19:38,440 --> 00:19:39,840 I mean, maybe you have always been this way. 417 00:19:39,840 --> 00:19:42,880 Maybe you came out of your mother's womb like you can do 418 00:19:43,520 --> 00:19:44,760 it. You didn't see. 419 00:19:44,800 --> 00:19:48,640 I know you could, but or did you you overcome yourself doubt in 420 00:19:48,640 --> 00:19:51,920 your imposter syndrome that you had around creating courses? 421 00:19:51,920 --> 00:19:53,160 Because that's been a huge thing. 422 00:19:53,160 --> 00:19:55,640 I mean, well, Jackie and I sell a book sometimes we're still 423 00:19:55,640 --> 00:19:58,480 like, is that book good enough? Like are we sure we did a good 424 00:19:58,480 --> 00:20:00,720 job on that? You know, like it's still there 425 00:20:00,720 --> 00:20:03,240 even after years of what we've been doing. 426 00:20:03,240 --> 00:20:05,920 So how did you overcome that? Did you ever struggle with that, 427 00:20:05,920 --> 00:20:10,160 Justin or no, not a problem. I, you know, came out confident. 428 00:20:10,160 --> 00:20:11,600 Tell tell me where you're at, Justin. 429 00:20:12,280 --> 00:20:13,960 Yeah, not really. I mean, I was pretty confident 430 00:20:13,960 --> 00:20:17,600 about it just because you have to realize that anybody, it 431 00:20:17,600 --> 00:20:21,160 doesn't matter who you are, you could be Jeff Bezos, Elon Musk, 432 00:20:21,160 --> 00:20:24,240 whatever. Every single successful person 433 00:20:24,240 --> 00:20:28,640 in the world started off as a novice. 434 00:20:28,880 --> 00:20:32,440 Every single woman, right? Every single person did. 435 00:20:32,440 --> 00:20:36,120 No one, no one's born and then just becomes this successful 436 00:20:36,120 --> 00:20:38,000 person. It just doesn't happen, right? 437 00:20:38,560 --> 00:20:43,760 And so you have to change your mindset and realize that every 438 00:20:43,760 --> 00:20:48,200 single person starts somewhere. And when you realize that, you 439 00:20:48,200 --> 00:20:51,200 understand that imposter syndrome in general is just it's 440 00:20:51,200 --> 00:20:55,400 kind of a term because every single person is technically an 441 00:20:55,400 --> 00:20:59,680 imposter when they first start. Every single person is right are 442 00:21:00,200 --> 00:21:04,640 so when you change your mindset to believe that just you can 443 00:21:04,640 --> 00:21:07,520 just become confident in it because every single person has 444 00:21:07,520 --> 00:21:09,840 to start somewhere and just go into it with confidence, 445 00:21:09,840 --> 00:21:12,640 realizing that what's the worst that's going to happen? 446 00:21:12,960 --> 00:21:15,640 People don't accept you. People don't like what you're 447 00:21:15,640 --> 00:21:19,600 doing. OK, well, boohoo, you know, like 448 00:21:20,640 --> 00:21:22,560 just keep living your life. It's not going to be it's not 449 00:21:22,560 --> 00:21:25,320 the end of the world, right? So so I never really accepted 450 00:21:25,320 --> 00:21:28,640 much from imposter syndrome. I take that back when I first 451 00:21:28,640 --> 00:21:33,120 started my first practice, I did feel like a little bit of an 452 00:21:33,120 --> 00:21:35,000 imposter just because I was like, what the hell am I doing? 453 00:21:35,000 --> 00:21:37,040 I have no clue what I'm doing here. 454 00:21:37,040 --> 00:21:38,680 Yeah, yeah. But after I feel like that's 455 00:21:38,680 --> 00:21:40,280 normal. I feel like that's normal. 456 00:21:40,320 --> 00:21:42,520 Like yeah, normal. That's completely. 457 00:21:42,560 --> 00:21:44,640 You can't fix normal. Right, exactly. 458 00:21:44,640 --> 00:21:46,440 That's completely normal. We have no idea what you're 459 00:21:46,440 --> 00:21:49,320 doing because it's new. You, you can take a course, you 460 00:21:49,320 --> 00:21:51,360 can read a book, you can listen to a podcast and stuff. 461 00:21:51,360 --> 00:21:54,320 At the end of the day, you still got to do it right, but you 462 00:21:54,320 --> 00:21:56,200 still have to take the step and actually do it. 463 00:21:56,200 --> 00:21:58,320 So you're still, you're still going to experience those 464 00:21:58,320 --> 00:22:01,200 emotions. But what you have to realize is, 465 00:22:01,200 --> 00:22:03,120 is that that's just your monkey brain. 466 00:22:03,120 --> 00:22:07,000 That's the part of your brain that is trying to protect you 467 00:22:07,640 --> 00:22:09,960 from something that's unknown, right? 468 00:22:10,400 --> 00:22:13,560 Well, yeah, it's unknown. And so your subconscious is 469 00:22:13,560 --> 00:22:18,200 saying, hey, wait a second here, you got this nice cushy job over 470 00:22:18,200 --> 00:22:21,840 here where you make $130,000 a year and you got your benefits, 471 00:22:22,400 --> 00:22:25,920 you know, healthcare insurance and four O 1K matches. 472 00:22:25,920 --> 00:22:28,640 It's complete garbage that handcuffs you to something, 473 00:22:28,760 --> 00:22:30,520 right? It's complete nonsense. 474 00:22:30,760 --> 00:22:34,000 But your subconscious is telling you this is what's safe, right? 475 00:22:34,000 --> 00:22:37,160 This is what's safe. And so your subconscious for 476 00:22:37,160 --> 00:22:40,400 throwing in little thoughts into your mind, these little, you 477 00:22:40,400 --> 00:22:42,680 know, you're sitting here, just you'll be driving and then these 478 00:22:42,680 --> 00:22:44,840 little kind of thoughts just spring out of nowhere. 479 00:22:44,880 --> 00:22:46,200 You know, they just come out of nowhere. 480 00:22:46,440 --> 00:22:48,520 Hey, you can't do this. This is not safe. 481 00:22:48,840 --> 00:22:51,400 You know, what if you go bankrupt, What if you get sued? 482 00:22:51,400 --> 00:22:52,440 What if you blah, blah, blah, blah. 483 00:22:52,440 --> 00:22:54,560 What if, what if, what if, what if, you know orange, what if 484 00:22:54,560 --> 00:22:57,000 they never happened? But if you're still aren't just 485 00:22:57,000 --> 00:23:01,400 trying to protect you, to keep you safe in the nice cozy job 486 00:23:01,400 --> 00:23:05,320 that you have with your benefits in your 4O1K match and the dream 487 00:23:05,320 --> 00:23:07,360 of Social Security when you turn 65. 488 00:23:07,640 --> 00:23:10,520 It's just this, it's just a safety net that you have to 489 00:23:10,600 --> 00:23:13,640 realize that it's just a little part of your brain that's trying 490 00:23:13,640 --> 00:23:17,640 to trick you to stay safe. Just don't listen to it. 491 00:23:18,040 --> 00:23:20,520 Just push through it. If you can do that. 492 00:23:21,000 --> 00:23:23,160 Also, something just doesn't happen like you. 493 00:23:23,320 --> 00:23:25,720 You just become confident because you realize that's just 494 00:23:25,720 --> 00:23:28,600 your brain just playing tricks on you, not really with anything 495 00:23:28,600 --> 00:23:30,120 in life, right? It's not even just a business, 496 00:23:30,120 --> 00:23:33,560 it's relationships, it's working out, it's taking adventure, it's 497 00:23:33,560 --> 00:23:36,000 going on vacation. There's always that little, that 498 00:23:36,000 --> 00:23:38,840 little voice in the back of your head that's there being you. 499 00:23:38,840 --> 00:23:41,240 These thoughts, you are not your thoughts. 500 00:23:41,520 --> 00:23:45,440 You are you right? Yeah, I always tell my yeah, I 501 00:23:45,440 --> 00:23:49,080 tell my 5 year old your, your feelings are not facts. 502 00:23:49,240 --> 00:23:51,240 That's one thing. Feelings are not facts. 503 00:23:51,520 --> 00:23:55,040 Another thing that I always turn back to what I, what I hear you 504 00:23:55,040 --> 00:23:58,640 describing is fear. Like there's no other way to 505 00:23:58,640 --> 00:24:01,800 describe what that is besides being afraid. 506 00:24:01,880 --> 00:24:06,440 And that's normal. But you can't ever grow if you 507 00:24:06,440 --> 00:24:09,600 are not uncomfortable. You will never grow as a 508 00:24:09,600 --> 00:24:11,680 provider, as a nurse practitioner. 509 00:24:12,240 --> 00:24:15,320 You just won't. You will always be safe and 510 00:24:15,320 --> 00:24:17,520 small. And the only way you grow are in 511 00:24:17,520 --> 00:24:19,680 those scary moments of expansion. 512 00:24:19,920 --> 00:24:21,680 It's like, OK, I'm going to take on this new thing. 513 00:24:21,680 --> 00:24:23,840 I'm going to learn how to rent, you know, rent property. 514 00:24:23,840 --> 00:24:25,960 It's like scary. What if it all falls apart? 515 00:24:26,080 --> 00:24:28,160 I'm going to open my up. But what if I can't make enough? 516 00:24:28,160 --> 00:24:32,760 They all say these things and, and it's fear and that's that's 517 00:24:32,760 --> 00:24:35,560 why I feel like one of the biggest things and how you know 518 00:24:35,560 --> 00:24:39,320 you're doing something probably good for you is are you afraid? 519 00:24:40,120 --> 00:24:41,880 That's always the thing that I always check. 520 00:24:41,880 --> 00:24:43,760 I'm like, am I scared? Perfect. 521 00:24:43,760 --> 00:24:45,480 It's probably where I need to go. 522 00:24:45,600 --> 00:24:49,160 That's the direction, you know, and it's so scary to get into 523 00:24:49,160 --> 00:24:54,200 that mode of just turning off that subconscious safety net 524 00:24:54,200 --> 00:24:56,440 that you're like, Oh my gosh, what's going to happen? 525 00:24:56,640 --> 00:24:59,080 And it's there's there's always a challenge to that happens that 526 00:24:59,080 --> 00:25:03,240 kind of like test your it was all so when I went part time, I 527 00:25:03,240 --> 00:25:04,400 was like, how are we going to make money? 528 00:25:04,520 --> 00:25:06,760 I don't know. And then my husband, I went part 529 00:25:06,760 --> 00:25:08,200 time. I was like, I'm doing it. 530 00:25:08,440 --> 00:25:10,040 I'm scared. I'll do it scared. 531 00:25:10,240 --> 00:25:15,680 And then my husband lost his job and I was like, I ain't going to 532 00:25:15,680 --> 00:25:17,720 go back to work. Like I started panicking. 533 00:25:17,720 --> 00:25:19,800 And then I was like, no, I'm running the ships. 534 00:25:19,880 --> 00:25:21,560 I'm not going back. I don't know what you're going 535 00:25:21,560 --> 00:25:22,200 to do. Get a good job. 536 00:25:22,200 --> 00:25:23,520 McDonald's. I don't care what you do. 537 00:25:23,520 --> 00:25:25,320 I'm just not going back. I don't know how we were going 538 00:25:25,560 --> 00:25:28,560 to just have no clue. But I just knew that feeling of 539 00:25:28,560 --> 00:25:30,200 like, we're just not going to do it. 540 00:25:30,200 --> 00:25:34,520 I just cannot let this go. And so anyway, I just feel like 541 00:25:34,520 --> 00:25:39,080 that's that voice of fear and fear will always make you small. 542 00:25:39,080 --> 00:25:42,600 It will never grow you and you will always regret the times 543 00:25:42,600 --> 00:25:45,600 that you let yourself shrink into fear and never the times 544 00:25:45,600 --> 00:25:46,640 that you were just like, you know what? 545 00:25:46,640 --> 00:25:49,200 We shot our shot, man. It didn't work, but at least we 546 00:25:49,200 --> 00:25:51,040 went for it. And you just look at it that 547 00:25:51,040 --> 00:25:52,000 way. I don't know. 548 00:25:52,080 --> 00:25:54,040 Right, exactly. You know, fear. 549 00:25:54,160 --> 00:25:57,000 Fear is the dream killer. Like that's what it is. 550 00:25:57,160 --> 00:26:00,880 Fear will destroy your dreams. Fear will prevent you from doing 551 00:26:00,880 --> 00:26:02,520 anything in life. Doesn't matter if it's starting 552 00:26:02,520 --> 00:26:05,160 a business even like doing, you know. 553 00:26:05,400 --> 00:26:08,440 Running a marathon. A marathon, going on a crazy 554 00:26:08,440 --> 00:26:11,240 vacation, asking someone out that you really like, whatever. 555 00:26:11,240 --> 00:26:14,200 It's just any kind of fear is going to prevent you from 556 00:26:14,880 --> 00:26:17,440 achieving a dream, right? So fear is the dream killer. 557 00:26:17,680 --> 00:26:22,440 And just realize that these fears are literally just an 558 00:26:22,440 --> 00:26:24,520 evolutionary trait inside of our brain. 559 00:26:25,000 --> 00:26:29,400 It's that fear of the Saber toothed tiger taking you down, 560 00:26:29,720 --> 00:26:31,840 right? It's this fear of the fire going 561 00:26:31,840 --> 00:26:33,320 out. When you're you're a nomadic 562 00:26:33,320 --> 00:26:35,440 Paleolithic Indian, the fire goes out. 563 00:26:35,440 --> 00:26:38,200 What do you do? It's this fear that made us 564 00:26:38,560 --> 00:26:41,240 become the apex creature on this planet. 565 00:26:41,680 --> 00:26:43,600 So that fear is completely necessary. 566 00:26:43,600 --> 00:26:45,520 We wouldn't be here as a species, right? 567 00:26:45,520 --> 00:26:49,040 We just wouldn't be. But unfortunately we've evolved 568 00:26:49,680 --> 00:26:52,480 out of that. We're in modern day society. 569 00:26:52,720 --> 00:26:55,520 You know, it's 30° outside. I'm sitting in an ice condo. 570 00:26:55,520 --> 00:26:57,680 It's 75° and I'm comfortable, right? 571 00:26:58,640 --> 00:27:01,480 There's that fear inside you that's it's not going to go 572 00:27:01,480 --> 00:27:03,720 away. It's, it's a trait that made us 573 00:27:04,000 --> 00:27:05,760 who we are. It's made, it's what made 574 00:27:05,760 --> 00:27:10,800 humans, humans. And so you have to realize that 575 00:27:11,480 --> 00:27:15,440 you're going to be OK. What's the worst that's going to 576 00:27:15,440 --> 00:27:17,120 happen? You are in a first world 577 00:27:17,120 --> 00:27:19,400 country. You're not going to go hungry, 578 00:27:19,720 --> 00:27:22,800 not going to go at a home. You're going to be just fine. 579 00:27:22,800 --> 00:27:24,360 What's the worst case? You're a nurse practitioner. 580 00:27:24,360 --> 00:27:25,800 You start your own practice, it fails. 581 00:27:26,000 --> 00:27:27,800 What's the worst case situation there? 582 00:27:28,080 --> 00:27:31,920 You go, get another job, right? You go to the hospital, take it 583 00:27:32,040 --> 00:27:34,720 back. Come back right? 584 00:27:35,760 --> 00:27:38,160 You can't listen to that. Don't listen to the failure. 585 00:27:38,160 --> 00:27:40,080 Don't listen to that little voice in the back of your head. 586 00:27:40,080 --> 00:27:42,080 It's complete nonsense, you know. 587 00:27:42,440 --> 00:27:44,800 Yeah, and I, you know, I was thinking as you were talking 588 00:27:44,800 --> 00:27:47,400 like there's the monkey mind, right? 589 00:27:47,400 --> 00:27:49,960 That like amygdala hijacking thing that you have. 590 00:27:49,960 --> 00:27:52,960 I think I read about that The Art of not giving an F, which is 591 00:27:52,960 --> 00:27:55,400 a terrible title, but it said The Art of not getting like. 592 00:27:55,400 --> 00:27:58,480 He talks about that like this, the fear factor that we all 593 00:27:58,480 --> 00:28:00,800 have. Wait a second, that's an awful 594 00:28:00,800 --> 00:28:03,040 title. But that guy sold millions of 595 00:28:03,040 --> 00:28:04,440 copies of that book, so whatever. 596 00:28:04,560 --> 00:28:07,240 That book is wonderful. It is. 597 00:28:07,240 --> 00:28:08,840 It's. A wonderful book. 598 00:28:09,200 --> 00:28:11,960 I just couldn't listen it to it with my kids in the back because 599 00:28:11,960 --> 00:28:15,480 he said something and then my little one just verbatim spit it 600 00:28:15,480 --> 00:28:16,920 out. It was like the worst part of 601 00:28:16,920 --> 00:28:17,800 that book. I was like, that's. 602 00:28:20,960 --> 00:28:22,480 Yeah. It would be so good. 603 00:28:22,680 --> 00:28:24,920 But what I love about that book I've talked about on another 604 00:28:24,920 --> 00:28:28,040 episode about when he's standing on the Cliff, that book, Oh my 605 00:28:28,040 --> 00:28:29,800 gosh. And he's he he hears his monkey 606 00:28:29,800 --> 00:28:32,000 mind just like don't get close to the edge, don't get clip. 607 00:28:32,000 --> 00:28:34,280 And he just kept walking closer through it. 608 00:28:34,280 --> 00:28:37,800 And so it made me think that fear is one of those things that 609 00:28:37,800 --> 00:28:40,680 you have to manage. It's not something you can just 610 00:28:40,680 --> 00:28:43,200 let control you. You have to manage it. 611 00:28:43,200 --> 00:28:46,000 And I think that's the hard part for a lot of people is 612 00:28:46,200 --> 00:28:49,640 recognizing that voice and then learning how to speak over it 613 00:28:49,800 --> 00:28:51,240 kind of with the monk mind, right? 614 00:28:51,240 --> 00:28:53,880 Like talk truth to yourself. I'm not going to be hungry. 615 00:28:54,040 --> 00:28:56,600 I'm not going to be like, what's the worst that's going to 616 00:28:56,600 --> 00:28:58,080 happen? We just sell the house if we 617 00:28:58,080 --> 00:29:00,360 can't get her in. Like you just go through all 618 00:29:00,360 --> 00:29:04,000 these things that if you're trying to learn something new or 619 00:29:04,120 --> 00:29:06,320 what's the worst that happens in my business fails, OK, the 620 00:29:06,320 --> 00:29:08,680 hospital welcome you back. Like walk through all those 621 00:29:08,680 --> 00:29:11,120 fears and just tell yourself it's going to be OK. 622 00:29:11,160 --> 00:29:15,800 Like outside of losing my life, everything else will be OK. 623 00:29:15,920 --> 00:29:18,120 And so, yeah, I think that's great. 624 00:29:18,360 --> 00:29:21,240 And then what about a course like you said that flopped? 625 00:29:21,240 --> 00:29:22,960 Anything else that you can describe? 626 00:29:22,960 --> 00:29:25,280 Like, I think you kind of answered this question actually 627 00:29:25,280 --> 00:29:28,160 when you were like, hey, I like put out a course. 628 00:29:28,160 --> 00:29:31,040 I was like, here you like that. And then they're like, we're not 629 00:29:31,040 --> 00:29:33,080 going to like that. And so don't do that. 630 00:29:33,120 --> 00:29:36,480 And so like, how do you walk through courses that don't work? 631 00:29:36,480 --> 00:29:39,120 I mean, what do you, how do you, how do you, what do you learn 632 00:29:39,120 --> 00:29:42,080 from those courses? Well, I guess you learned that. 633 00:29:43,000 --> 00:29:47,320 I guess what the biggest lesson I learned from that, and this is 634 00:29:47,360 --> 00:29:53,760 applicable to any business is that when you deviate from your 635 00:29:53,760 --> 00:29:57,600 business's core mission, when you deviate from your business's 636 00:29:57,600 --> 00:30:02,560 core value proposition, the product that you create that 637 00:30:02,560 --> 00:30:07,480 deviates from that is going to fail because it goes against the 638 00:30:07,520 --> 00:30:09,600 true value proposition of your business. 639 00:30:09,600 --> 00:30:13,120 So the elite nurse practitioner is dedicated to help NPS break 640 00:30:13,120 --> 00:30:15,000 free and start their own practice, right? 641 00:30:15,920 --> 00:30:19,440 And so the courses that align with that mission, with that 642 00:30:19,440 --> 00:30:25,800 values proposition do well. The courses that do not align 643 00:30:25,800 --> 00:30:30,000 with that do not do well because the customer base, that's not 644 00:30:30,000 --> 00:30:31,720 what they're there for. They're there for the value 645 00:30:31,720 --> 00:30:35,840 proposition of the elite NP. So for example, like, you know, 646 00:30:35,840 --> 00:30:40,360 our, you know, like, like our EKG course, how to read an EKG 647 00:30:40,960 --> 00:30:43,760 that doesn't align with our value proposition really. 648 00:30:43,760 --> 00:30:45,520 So the course didn't do that well, right? 649 00:30:46,080 --> 00:30:50,000 And so with any business and see, I and I didn't realize that 650 00:30:50,000 --> 00:30:54,800 until I experienced that, right? So I went through the work, I 651 00:30:54,800 --> 00:30:57,240 created these different courses that didn't align with our value 652 00:30:57,240 --> 00:31:00,000 proposition. And after about 3 or 4 times, I 653 00:31:00,000 --> 00:31:03,480 realized that this does not align with our mission, does not 654 00:31:03,480 --> 00:31:05,360 align with our values proposition. 655 00:31:05,680 --> 00:31:08,080 And that was a failure. I mean, they still mean they 656 00:31:08,080 --> 00:31:10,240 weren't a failure when they're still great courses. 657 00:31:10,240 --> 00:31:12,880 But but yeah, so I learned that lesson, right. 658 00:31:12,880 --> 00:31:16,040 So with anyone who has a business, this is kind of how I 659 00:31:16,040 --> 00:31:18,960 propose this is that you have the name of your business, 660 00:31:19,200 --> 00:31:20,640 right? And the name of the business 661 00:31:20,640 --> 00:31:23,320 should basically stay kind of what you do, right? 662 00:31:23,760 --> 00:31:26,640 It should basically align with kind of what it is that you're 663 00:31:26,640 --> 00:31:30,360 providing. Below that is your value 664 00:31:30,360 --> 00:31:32,640 proposition. That should be like the 665 00:31:32,640 --> 00:31:37,880 subheading of the business name for that is your mission 666 00:31:37,880 --> 00:31:42,600 statement, 3 or 4 sentences that just discusses more of that 667 00:31:42,600 --> 00:31:45,640 value proposition and just kind of elaborates more on that. 668 00:31:46,160 --> 00:31:48,920 You can follow that step name of your business, the value 669 00:31:48,920 --> 00:31:51,040 proposition, which is the subheading, and then your 670 00:31:51,040 --> 00:31:53,120 mission statement below that. That should be, that should be 671 00:31:53,120 --> 00:31:55,000 the first thing on your website, any website that you have. 672 00:31:55,000 --> 00:31:56,680 It doesn't matter what it is, doesn't matter what kind of 673 00:31:56,680 --> 00:31:58,080 business it is. It makes no difference name of 674 00:31:58,080 --> 00:32:00,840 your business at the top, your subheading, which is your value 675 00:32:00,840 --> 00:32:03,560 proposition, and then your mission statement below that 676 00:32:03,560 --> 00:32:07,320 basically just, you know, discusses more about that value 677 00:32:07,320 --> 00:32:08,440 proposition. Like like like. 678 00:32:08,440 --> 00:32:10,080 Does that make sense? Yeah, that does. 679 00:32:10,080 --> 00:32:11,920 It's a flow. Yeah, absolutely. 680 00:32:12,120 --> 00:32:14,320 And it you're just breaking down how to think, right? 681 00:32:14,320 --> 00:32:19,120 Because if you go back to the why on anything, like when I was 682 00:32:19,120 --> 00:32:24,080 going part time, my why was more time with my kids, period. 683 00:32:24,160 --> 00:32:26,520 That's been it. It's about that why. 684 00:32:26,520 --> 00:32:29,320 So every time when my paychecks come in and they're smaller, I 685 00:32:29,320 --> 00:32:30,760 know my why. It's OK. 686 00:32:30,840 --> 00:32:35,960 Like I know why I'm doing it Because for me, my why drives me 687 00:32:36,160 --> 00:32:39,160 to do things differently, focus on different things. 688 00:32:39,360 --> 00:32:42,640 It's the source of everything. So if you create a mission 689 00:32:42,640 --> 00:32:45,040 statement and says why are we doing what we're doing? 690 00:32:45,040 --> 00:32:47,080 Why are we creating what we're creating? 691 00:32:47,520 --> 00:32:49,800 That is the goal. That's what the mission is. 692 00:32:50,000 --> 00:32:53,080 Then you always kind of focus in on that. 693 00:32:53,120 --> 00:32:55,560 Anything that deviates from that, which sometimes you're not 694 00:32:55,560 --> 00:32:56,840 going to know. Sometimes you thought you 695 00:32:56,840 --> 00:32:59,520 thought that EKG course would do that, but it did it. 696 00:32:59,520 --> 00:33:02,720 It didn't provide that, but at least you tried it and you 697 00:33:02,720 --> 00:33:05,440 determine quickly that didn't work and you try something else. 698 00:33:05,600 --> 00:33:07,000 You don't give up. You just go. 699 00:33:07,000 --> 00:33:08,520 You throw a dart at the dart board and go. 700 00:33:08,520 --> 00:33:10,880 That dirty dart didn't. It kind of missed on that and 701 00:33:10,880 --> 00:33:13,440 that's OK. But I think that's the part that 702 00:33:13,440 --> 00:33:18,240 you're describing so well is set up your eyes on what you want, 703 00:33:18,240 --> 00:33:22,600 focus in on your mission, and then do everything to get you to 704 00:33:22,640 --> 00:33:25,480 that goal, right? And that goal has to fill 705 00:33:25,480 --> 00:33:30,080 something, fill a niche, fill a need, close a gap, and then 706 00:33:30,080 --> 00:33:32,520 create something around that. I think that that's what a lot 707 00:33:32,520 --> 00:33:34,000 of nurse practitioners need to hear. 708 00:33:34,000 --> 00:33:36,400 That's really, really good. And then go ahead. 709 00:33:37,480 --> 00:33:41,960 So the value proposition, that is the value that you are 710 00:33:41,960 --> 00:33:44,680 providing the world. OK, so that's like another way 711 00:33:44,680 --> 00:33:46,680 to describe, because a lot of people hear value proposition, 712 00:33:46,680 --> 00:33:47,800 they say, what the hell does that mean? 713 00:33:48,080 --> 00:33:51,120 Yeah, it's good value. It's it's the value that you're 714 00:33:51,120 --> 00:33:54,200 going to offer the world, right? It's what you're proposing. 715 00:33:54,440 --> 00:33:59,280 It's a proposition, right? You're proposing this value to 716 00:33:59,280 --> 00:34:04,760 the world, right. And so that value, if it solves 717 00:34:04,760 --> 00:34:09,280 a pain point, if it solves a problem, then the solution that 718 00:34:09,280 --> 00:34:12,239 your business delivers is seen as valuable, right? 719 00:34:12,760 --> 00:34:15,679 So you have someone who has this real pain in the ass problem in 720 00:34:15,679 --> 00:34:19,239 their life, helps to use Men's Health as an example, right? 721 00:34:19,679 --> 00:34:24,440 You got a 45 year old man who's recently divorced and his Dick 722 00:34:24,440 --> 00:34:27,239 doesn't work because this is a problem. 723 00:34:27,920 --> 00:34:29,639 Like, yeah. He said that's. 724 00:34:29,800 --> 00:34:32,800 The problem for this man? OK, this is a problem. 725 00:34:32,800 --> 00:34:36,360 All right. So if you develop, if your men's 726 00:34:36,360 --> 00:34:39,400 health clinic is going to provide a solution to his 727 00:34:39,400 --> 00:34:42,719 erectile dysfunction, OK, that is a very, very big pain point 728 00:34:42,719 --> 00:34:45,000 in his life, OK, that's a problem. 729 00:34:45,320 --> 00:34:48,360 Your solution is whatever it is to social replacement therapy, 730 00:34:48,560 --> 00:34:52,080 eating meds, whatever, OK, shockwave therapy, whatever it 731 00:34:52,080 --> 00:34:56,880 is, OK, that man is sees that solution as valuable. 732 00:34:57,040 --> 00:35:00,560 So you are proposing this solution to this problem. 733 00:35:00,680 --> 00:35:02,160 That's your value proposition, right? 734 00:35:02,640 --> 00:35:03,680 That's how you got to think about it. 735 00:35:04,240 --> 00:35:05,680 So good. Yeah. 736 00:35:05,720 --> 00:35:08,680 You have to create a value proposition for your business. 737 00:35:08,680 --> 00:35:10,520 Doesn't matter what business is. It could be a course business, 738 00:35:10,520 --> 00:35:11,520 It could be a clinic. It doesn't. 739 00:35:11,520 --> 00:35:13,560 It doesn't matter. So you have to create that value 740 00:35:13,560 --> 00:35:16,760 proposition. Your mission statement is the 741 00:35:17,040 --> 00:35:20,520 actionable part of that value proposition, right. 742 00:35:20,520 --> 00:35:22,280 It's like, how do you explain that? 743 00:35:22,280 --> 00:35:27,320 So if my value proposition is helping your penis work, like 744 00:35:27,320 --> 00:35:28,800 I'm going to treat your erectile dysfunction. 745 00:35:28,880 --> 00:35:32,720 Yeah, Like, yeah, our business is to get you fully functional 746 00:35:32,720 --> 00:35:34,400 again so you can enjoy life, right? 747 00:35:34,640 --> 00:35:37,080 Yeah. Our mission statement is we are 748 00:35:37,080 --> 00:35:40,680 dedicated to men by providing them shockwave therapy, like 749 00:35:40,680 --> 00:35:43,040 dollar function, medication, whatever, to help bring you back 750 00:35:43,040 --> 00:35:45,360 to where you were at 20 years ago, right. 751 00:35:45,360 --> 00:35:47,080 That's my mission. Does that make sense? 752 00:35:47,440 --> 00:35:49,800 No, it totally does. So what you're describing is how 753 00:35:49,800 --> 00:35:53,080 I'm going to solve your problem. That is what essentially what 754 00:35:53,080 --> 00:35:55,160 you're what you're doing. You're saying this is the 755 00:35:55,160 --> 00:35:57,000 problem. I noticed this pain point. 756 00:35:57,240 --> 00:36:00,240 I'm going to provide you the solution through these avenues, 757 00:36:00,640 --> 00:36:04,760 either Ed medication, shockwave therapy, injections, whatever it 758 00:36:04,760 --> 00:36:06,360 is that we're going to do, we're going to get you back. 759 00:36:06,600 --> 00:36:09,120 And you show a guy and he's happy and he's got, you know, 760 00:36:09,120 --> 00:36:11,920 his new, his new side thing. Right. 761 00:36:12,280 --> 00:36:16,040 You know, yeah. Probably side the vodka in to 762 00:36:16,200 --> 00:36:18,680 boot, yeah. And so with the elite nurse 763 00:36:18,680 --> 00:36:22,400 practitioner, our value proposition is to help you break 764 00:36:22,400 --> 00:36:24,320 free from the rat race of modern medicine. 765 00:36:24,320 --> 00:36:26,000 Like that's kind of our value proposition. 766 00:36:26,000 --> 00:36:28,640 I mean, and what's our mission statement To provide you 767 00:36:28,640 --> 00:36:31,640 courses, to provide you content. Our mission is to help you get 768 00:36:31,640 --> 00:36:33,080 there, right? Yeah. 769 00:36:33,160 --> 00:36:35,280 So that's how you got to look at any kind of business. 770 00:36:35,280 --> 00:36:38,200 You can figure that out. You got a business. 771 00:36:38,200 --> 00:36:41,600 Especially if that pain point is actually painful. 772 00:36:42,480 --> 00:36:46,200 A lot of people identify a pain point that's really not that 773 00:36:46,200 --> 00:36:50,560 painful to people. That's not very valuable, right? 774 00:36:51,120 --> 00:36:52,480 Yeah. Just because we think it is, 775 00:36:52,680 --> 00:36:54,160 yeah. Right, right, right. 776 00:36:54,240 --> 00:36:54,760 Right. Exactly. 777 00:36:54,840 --> 00:36:57,600 I'm, you know, I want some dessert, so I'm gonna go to this 778 00:36:57,600 --> 00:36:59,400 ice cream shop and buy some ice cream. 779 00:37:00,280 --> 00:37:02,760 OK? Just because my fat ass wants 780 00:37:02,760 --> 00:37:06,280 some ice cream doesn't mean that me going and getting that ice 781 00:37:06,280 --> 00:37:09,840 cream is truly valuable. It's it's really not a very 782 00:37:09,840 --> 00:37:12,760 valuable solution, Right? Yeah, yeah, yeah. 783 00:37:13,320 --> 00:37:15,760 I'm obese and I want to lose some weight. 784 00:37:15,760 --> 00:37:18,840 If you can help me lose 100 lbs then that is priceless. 785 00:37:19,160 --> 00:37:20,840 That's valuable. Yeah. 786 00:37:21,080 --> 00:37:22,480 Oh, I see. What you're saying too is that 787 00:37:22,520 --> 00:37:25,160 it's finding the problem that's lucrative as well. 788 00:37:25,560 --> 00:37:27,680 That makes a lot of sense. Correct, Right. 789 00:37:27,680 --> 00:37:31,120 Most people, most people focus on the solution. 790 00:37:31,880 --> 00:37:33,680 Most people say I'm going to open up a weight loss clinic, 791 00:37:33,680 --> 00:37:36,160 I'm going to provide weight loss medication, or I'm going to open 792 00:37:36,160 --> 00:37:38,440 up a course business. I'm going to teach people how to 793 00:37:38,440 --> 00:37:42,320 do this. Yeah, they focus on the solution 794 00:37:42,520 --> 00:37:44,160 and they only focus on the solution. 795 00:37:44,400 --> 00:37:45,600 That's the wrong kind of thinking. 796 00:37:45,600 --> 00:37:49,000 Don't focus on the solution. Your, your goal is to focus on 797 00:37:49,000 --> 00:37:53,520 that problem first, focus on that problem and really hash out 798 00:37:53,520 --> 00:37:59,480 that problem to figure out is that problem truly a problem? 799 00:38:00,040 --> 00:38:02,440 And will people pay you to solve it? 800 00:38:02,440 --> 00:38:07,240 Is it is it valuable enough for them to come to you for that? 801 00:38:07,360 --> 00:38:10,200 Right. And so, you know, I see people 802 00:38:10,200 --> 00:38:12,920 starting cash based sick visit clinics. 803 00:38:13,720 --> 00:38:17,440 OK, for someone to pay you enough money to make it worth 804 00:38:17,440 --> 00:38:19,400 your time. Someone hasn't. 805 00:38:20,480 --> 00:38:22,120 Someone has a sore throat, right? 806 00:38:22,360 --> 00:38:23,840 Yeah. Sore throat sucks. 807 00:38:24,600 --> 00:38:27,120 You're not dying. It's not the end of the world. 808 00:38:27,120 --> 00:38:29,440 It's a problem. It's an acute problem that'll 809 00:38:29,440 --> 00:38:30,880 probably go away in three or four days. 810 00:38:31,280 --> 00:38:33,240 Yeah. How much money are they going to 811 00:38:33,240 --> 00:38:36,720 pay you to fix their sore throat? 812 00:38:37,200 --> 00:38:39,240 Right. It's more so than like a penis 813 00:38:39,240 --> 00:38:42,640 that doesn't work like a penis that doesn't work is going to 814 00:38:42,720 --> 00:38:45,920 drive a man to go to the lengths of the earth. 815 00:38:46,120 --> 00:38:48,000 You know, I'm a urology nurse practitioner, so that's what I 816 00:38:48,000 --> 00:38:49,920 do all day. But like, you know, like it's 817 00:38:49,920 --> 00:38:52,680 true, right? Like the the source of the 818 00:38:52,680 --> 00:38:54,840 discomfort is significantly more. 819 00:38:54,840 --> 00:38:57,640 I mean, I've seen them where it's like patients are like 90 820 00:38:57,640 --> 00:39:00,560 years old and he's still, he's like, my wife is 63. 821 00:39:00,560 --> 00:39:05,040 I got to get it up and I'm like, you're 80, not go find a puzzle 822 00:39:05,040 --> 00:39:07,840 and chill, my friend. And she's just sitting there 823 00:39:07,840 --> 00:39:10,360 like, please leave me alone. Like I'm behind and you know, 824 00:39:10,360 --> 00:39:13,440 but it's true when they marry a younger wife and does send them, 825 00:39:13,440 --> 00:39:15,920 it's a really big issue. I'm like, but Sir, your heart's 826 00:39:15,920 --> 00:39:16,920 back. It's fine. 827 00:39:16,920 --> 00:39:19,360 I need to get my penis up. I'm like, Oh my gosh. 828 00:39:20,160 --> 00:39:22,200 So you're right. Like what you're describing, I 829 00:39:22,200 --> 00:39:24,480 mean, again, this is hard for people to hear, but it's true. 830 00:39:24,480 --> 00:39:29,720 Like there is an element of this being a very big pain point more 831 00:39:29,720 --> 00:39:31,160 so than this just being a smaller. 832 00:39:31,160 --> 00:39:34,640 So you've got to manage your expectations on what you think 833 00:39:34,640 --> 00:39:36,080 you're going to bring home, right? 834 00:39:36,080 --> 00:39:39,080 I think that's another part too, is managing your expectations 835 00:39:39,080 --> 00:39:41,240 about what you think this problem is going to bring home. 836 00:39:41,480 --> 00:39:44,200 And if you're OK solving this problem all day long for the 837 00:39:44,200 --> 00:39:47,440 duckets that it brings, fine. But if you want to go into 838 00:39:47,440 --> 00:39:50,600 something where it's like, no, I want bigger duckets for my time, 839 00:39:50,840 --> 00:39:55,000 then you got to solve a bigger problem because that's where the 840 00:39:55,000 --> 00:39:56,640 money is. Correct. 841 00:39:56,640 --> 00:40:00,080 The bigger the problem is, the more money you're going to make 842 00:40:00,080 --> 00:40:02,360 solving that problem. It's as simple as that. 843 00:40:02,560 --> 00:40:05,920 So instead of figuring out the solution, instead of focusing on 844 00:40:05,920 --> 00:40:07,560 the solution, focus on the problem. 845 00:40:08,040 --> 00:40:11,360 And truly think about, is this problem really valuable? 846 00:40:11,360 --> 00:40:14,280 Is this really a problem? Is this really a pain point? 847 00:40:14,640 --> 00:40:17,360 If it's not, you're going to start a business that's not 848 00:40:17,360 --> 00:40:20,400 going to do that. Well, it's just not going to. 849 00:40:20,600 --> 00:40:24,120 So if you should have true pain point, you're going to have a 850 00:40:24,120 --> 00:40:26,680 business that's going to be $1,000,000 business. 851 00:40:26,680 --> 00:40:30,560 If it is a true pain point, if it is a true problem, you will 852 00:40:30,560 --> 00:40:32,360 develop a business that will become $1,000,000 business. 853 00:40:32,360 --> 00:40:37,560 I promise you, you will. Justin that is so, that is so 854 00:40:37,760 --> 00:40:41,920 wise and absolutely monumental. And I don't think I've ever had 855 00:40:41,920 --> 00:40:43,920 anyone say that to me. I mean, that is just blowing my 856 00:40:43,920 --> 00:40:45,960 mind what you're just saying. But I get it. 857 00:40:45,960 --> 00:40:48,680 Like I totally get what you're saying that the harder the 858 00:40:48,680 --> 00:40:52,520 problem, no pun intended, on the penis, but the harder the 859 00:40:52,520 --> 00:40:57,040 problem, the more money and you solve it, the more money you're 860 00:40:57,040 --> 00:40:58,800 going to make. And the way that you solve it 861 00:40:58,800 --> 00:41:01,280 matters. And the way that you overcome 862 00:41:01,280 --> 00:41:04,920 and you improve upon your solution matters and the better 863 00:41:04,920 --> 00:41:07,240 that you are at solving the problem, it matters. 864 00:41:07,320 --> 00:41:12,400 And so, yeah, I think that is an incredible point to kind of land 865 00:41:12,400 --> 00:41:14,840 on for the final question. Oh yeah. 866 00:41:14,840 --> 00:41:17,080 We kind of talked about that, like how's your courses helped 867 00:41:17,280 --> 00:41:19,840 NPS and then what, what do you got next in the line up? 868 00:41:19,840 --> 00:41:22,800 I mean, kind of tell me a little bit about what you got next 869 00:41:22,800 --> 00:41:25,280 coming up for NPS to help them in their journeys. 870 00:41:26,160 --> 00:41:30,160 Yeah, so, so the problem right, with a nurse practitioner is, 871 00:41:30,760 --> 00:41:33,920 you know, you're busting your ass working 4050 sixty hours a 872 00:41:33,920 --> 00:41:36,080 week. You're taking charging home, you 873 00:41:36,080 --> 00:41:39,080 know, and for what, $130,000 a year? 874 00:41:39,400 --> 00:41:42,600 You know, some MPs are able to make $200,000 a year, which is 875 00:41:42,600 --> 00:41:44,040 still real. I mean, that's really good 876 00:41:44,040 --> 00:41:45,280 money. There's nothing to bitch about, 877 00:41:45,280 --> 00:41:47,200 $200,000 a year. Yeah. 878 00:41:47,200 --> 00:41:49,160 What are you sacrificing to get that though? 879 00:41:49,160 --> 00:41:51,880 First of all, right, yeah. You're not working just 40 hours 880 00:41:51,880 --> 00:41:53,360 a week. You don't have a cush easy job. 881 00:41:53,360 --> 00:41:55,200 You're busting your. Ass No, you're you're crushing 882 00:41:55,200 --> 00:41:57,400 it, Yeah. Right, you're busting your ass. 883 00:41:57,560 --> 00:42:00,320 You're giving away your freedom. You're getting exactly, You 884 00:42:00,320 --> 00:42:03,080 know, I, I, I, I was making $200,000 a year working at an 885 00:42:03,160 --> 00:42:05,080 urgent care. Yeah. 886 00:42:05,240 --> 00:42:06,560 At what cost? Seeing 60. 887 00:42:06,560 --> 00:42:10,920 How many hours? Day three, Jeez, 312 hour shifts 888 00:42:10,920 --> 00:42:14,800 a week, so really not that much, but those 12 hour shifts were 889 00:42:14,800 --> 00:42:16,720 absolute hell. No, they're terrible. 890 00:42:16,720 --> 00:42:19,400 Yeah, you're tired. And patients, 80 patients and 12 891 00:42:19,400 --> 00:42:23,000 hours it, it was awful, right? And so, you know, I paid the 892 00:42:23,000 --> 00:42:25,560 price for that. But like for nurse 893 00:42:25,560 --> 00:42:28,920 practitioners, you're sacrificing your life, you know, 894 00:42:29,120 --> 00:42:31,680 and they think that going back to school is going to solve 895 00:42:31,680 --> 00:42:32,960 this. You're just, you're getting away 896 00:42:32,960 --> 00:42:36,360 another two years of your limited life for another 897 00:42:36,360 --> 00:42:39,440 certification or another degree that's not going to really truly 898 00:42:39,440 --> 00:42:43,880 help you out. And so I guess the, the whole 899 00:42:43,880 --> 00:42:47,480 point of this is, is that, you know, we taught people how to 900 00:42:47,480 --> 00:42:50,320 get out of that, to create their own practice, to create their 901 00:42:50,320 --> 00:42:53,080 own business, you know, and like I would teach them certain 902 00:42:53,080 --> 00:42:54,920 things on how to invest appropriately, to have your 903 00:42:54,920 --> 00:42:56,920 money work for you, build passive income streams, 904 00:42:56,920 --> 00:42:59,720 etcetera. And there have been MPs that 905 00:42:59,720 --> 00:43:03,520 I've talked with over the last, you know, five years, multiple 906 00:43:03,520 --> 00:43:07,520 MPs actually, I mean, I'd probably say if I was to 907 00:43:07,520 --> 00:43:09,720 estimate how many MPs I've talked to who've become 908 00:43:09,720 --> 00:43:12,000 millionaires in the last five years, I would say at least 909 00:43:12,000 --> 00:43:16,000 fifty. Yeah, yeah, I've talked to these 910 00:43:16,000 --> 00:43:17,720 people and people, a lot of people, a lot of people have 911 00:43:17,720 --> 00:43:19,760 sold their practices, you know they. 912 00:43:19,800 --> 00:43:22,560 That's how they made it like millionaire standing. 913 00:43:22,560 --> 00:43:25,160 I don't have to work anymore. Correct. 914 00:43:25,560 --> 00:43:26,000 Wow. Geez. 915 00:43:26,520 --> 00:43:28,760 Just I. Mean, I mean their business was 916 00:43:28,760 --> 00:43:35,440 generating two $3,000,000 a year net like profit, you know, 917 00:43:35,840 --> 00:43:41,200 because they got into a market that was not saturated that were 918 00:43:41,480 --> 00:43:44,080 you know that, that there was a need, right. 919 00:43:44,600 --> 00:43:47,800 And so there was someone there was an MPI talked with in South 920 00:43:47,800 --> 00:43:51,560 Texas, in a very rural area of South Texas. 921 00:43:51,800 --> 00:43:54,240 And the town was maybe like 20,000 people. 922 00:43:54,240 --> 00:43:57,240 So not a very big city, right? I mean, 20,000 people. 923 00:43:57,240 --> 00:44:00,880 There's not a lot of people, no. And they opened up, I think it 924 00:44:00,880 --> 00:44:04,120 was, it was, it was a male and female MP, wife, husband combo 925 00:44:04,120 --> 00:44:06,080 thing. And they opened up a Wellness 926 00:44:06,080 --> 00:44:08,280 clinic and they provided weight loss therapy, hormone 927 00:44:08,280 --> 00:44:10,640 replacement therapy, just general Wellness services. 928 00:44:11,160 --> 00:44:13,240 And they were the only show in town. 929 00:44:13,520 --> 00:44:16,520 And they were pretty much the only place in like, the county 930 00:44:17,160 --> 00:44:18,920 that would provide these services. 931 00:44:18,960 --> 00:44:22,640 And people in their county were like farmers, like, this is a 932 00:44:22,640 --> 00:44:27,000 rural place, right? Their clinic went from 0 to 933 00:44:27,000 --> 00:44:31,560 $2,000,000 net in a year and a half because they were the only 934 00:44:31,560 --> 00:44:36,280 show in town. So they delivered a need, right? 935 00:44:36,280 --> 00:44:39,600 They delivered a need in an area that needed it right. 936 00:44:39,600 --> 00:44:42,080 You know it's underserved. Yeah, it was underserved. 937 00:44:42,080 --> 00:44:44,760 And these people, they had a pain point, right? 938 00:44:44,760 --> 00:44:48,000 These people needed treatment for their obesity, their hormone 939 00:44:48,000 --> 00:44:50,520 replacement therapy, whatever. They got into the right place. 940 00:44:50,840 --> 00:44:53,280 And this clinic, you know, I think by the time when they, 941 00:44:53,280 --> 00:44:57,680 when they sold, it was like $2.5 million net a year in just three 942 00:44:57,680 --> 00:44:59,800 years. And they pulled that thing for 943 00:44:59,800 --> 00:45:04,600 like $8 million. They're done and they have been 944 00:45:04,600 --> 00:45:06,760 like miserable. How many years did it take them 945 00:45:06,760 --> 00:45:09,320 to do that? Three or four years. 946 00:45:10,240 --> 00:45:13,440 Jeez man, they're they're done like nuts. 947 00:45:13,760 --> 00:45:16,040 It's possible. Like you can do that. 948 00:45:17,000 --> 00:45:19,720 And so when we MP like they literally took, they just took a 949 00:45:19,720 --> 00:45:22,960 few of our courses, they just gave them the steps and then and 950 00:45:22,960 --> 00:45:24,520 then they took action and did it, right? 951 00:45:24,520 --> 00:45:26,320 I mean, they did it. I didn't do it. 952 00:45:26,440 --> 00:45:28,600 I just gave them some advice. I gave them some information, 953 00:45:28,600 --> 00:45:29,680 right? That's kind of fun. 954 00:45:29,840 --> 00:45:31,720 Awesome. Yeah, but like there's been a 955 00:45:31,720 --> 00:45:35,160 lot of MPs that have, you know, that's, that's what's happened 956 00:45:35,160 --> 00:45:38,760 for them, you know, and it's, it's a pleasure, you know, to be 957 00:45:40,400 --> 00:45:42,160 love that, you know. Yeah, exactly. 958 00:45:42,520 --> 00:45:43,360 Yeah. So it's. 959 00:45:43,600 --> 00:45:44,600 You know, it's awesome. Yeah. 960 00:45:44,600 --> 00:45:46,240 So, so, yeah, I mean, you can do it. 961 00:45:46,240 --> 00:45:47,320 You just got to find the right place. 962 00:45:47,320 --> 00:45:48,440 You got to figure out that pain point, right? 963 00:45:48,440 --> 00:45:50,480 You got to find that solution. That's really where it's at. 964 00:45:50,480 --> 00:45:52,840 So they have no lead MPs doing its thing. 965 00:45:52,840 --> 00:45:55,040 We're still creating courses. We're doing the membership still 966 00:45:55,040 --> 00:45:57,240 we're doing conferences. The conferences are really fun. 967 00:45:57,240 --> 00:45:59,000 I really, really, really enjoy conferences. 968 00:45:59,000 --> 00:46:00,760 It's funny going to get up there and talk in front of, you know, 969 00:46:01,000 --> 00:46:03,000 everyone. So yeah, it's kind of a lead MPs 970 00:46:03,000 --> 00:46:04,560 still doing that. We just released our our 971 00:46:04,560 --> 00:46:07,040 functional medicine certification, so. 972 00:46:07,200 --> 00:46:09,920 For you. Yeah, so just an MP only 973 00:46:09,920 --> 00:46:12,040 functional medicine certification, you know, it's 10 974 00:46:12,040 --> 00:46:15,720 or 12 courses and then a three or three 300 question, you know, 975 00:46:15,720 --> 00:46:17,760 exam you got to take to become certified. 976 00:46:17,760 --> 00:46:20,920 You know, because these other functional medicine schools, you 977 00:46:20,920 --> 00:46:24,240 know, they're not nurse owned, they're not nurse practitioner 978 00:46:24,240 --> 00:46:26,240 focused. They're just, you know, some 979 00:46:26,240 --> 00:46:29,240 chiropractor owns this. You're going to listen to a 980 00:46:29,240 --> 00:46:34,040 chiropractor and get certified by a chiropractor building. 981 00:46:34,640 --> 00:46:36,840 Yeah, yeah, yeah. Aim behind you, some initials, 982 00:46:36,840 --> 00:46:39,520 some letters behind your name and say that you're certified in 983 00:46:39,520 --> 00:46:41,520 functional medicine taught by a chiropractor. 984 00:46:41,840 --> 00:46:44,600 OK, like that. So we so we try to do some of 985 00:46:44,600 --> 00:46:46,280 those more nurse practitioner focus, right. 986 00:46:46,280 --> 00:46:48,240 Yeah, I love that. Yeah, yeah. 987 00:46:48,680 --> 00:46:51,720 And then when's your conference? It's coming up right April. 988 00:46:52,360 --> 00:46:54,320 Yeah, end of the April is our millionaire conference. 989 00:46:54,320 --> 00:46:56,320 So that's how it's, it's a smaller conference, like 50 990 00:46:56,320 --> 00:46:58,960 people, 50-60 people just talking about scaling your 991 00:46:58,960 --> 00:47:01,040 business, growing your business to the next level. 992 00:47:01,040 --> 00:47:02,520 So it's more advanced topic stuff. 993 00:47:02,960 --> 00:47:06,280 And then our yearly conference will be in October, that's going 994 00:47:06,280 --> 00:47:10,920 to be in San Diego, so. Yeah, well, Justin, I just think 995 00:47:10,920 --> 00:47:13,240 you're so inspirational. Every time I listen to you, like 996 00:47:13,240 --> 00:47:14,880 I said, you're just. I just get amped. 997 00:47:14,880 --> 00:47:16,320 I get excited. I'm like, I don't know what I'm 998 00:47:16,320 --> 00:47:17,680 doing. Tear the walls down. 999 00:47:17,680 --> 00:47:20,440 Just like awesome. Thank you so much for your 1000 00:47:20,440 --> 00:47:23,320 wisdom. And I'm so proud of how much 1001 00:47:23,320 --> 00:47:28,560 work you've done and to see the growth from, you know, even just 1002 00:47:28,560 --> 00:47:31,400 from a while ago, you've created conferences and you just are 1003 00:47:31,400 --> 00:47:33,920 always growing. And it's so inspirational. 1004 00:47:33,920 --> 00:47:35,960 And I'm just like, go, I Rep you to everybody. 1005 00:47:35,960 --> 00:47:38,080 I'm like, check out the liquid nurse practitioners are like, 1006 00:47:38,080 --> 00:47:40,240 oh, I'm thinking about they're going to lead MP check him out 1007 00:47:40,240 --> 00:47:42,320 because he's just you're creating good stuff. 1008 00:47:42,320 --> 00:47:44,640 And they're what you're doing is setting people free. 1009 00:47:44,640 --> 00:47:48,520 And I'm for that so much. And I'll put all your 1010 00:47:48,520 --> 00:47:50,800 information in the show notes so everybody can find you and where 1011 00:47:50,800 --> 00:47:53,160 to get all your stuff. I do. 1012 00:47:53,160 --> 00:47:55,920 I do rapid fire at the end. Are you down for rapid fire? 1013 00:47:56,000 --> 00:47:58,640 These are just fun questions that are like about movies and 1014 00:47:58,640 --> 00:48:00,520 silliness. So you can't prepare for that 1015 00:48:00,520 --> 00:48:01,040 just. OK. 1016 00:48:01,480 --> 00:48:03,480 All right. If you had to pick a person to 1017 00:48:03,480 --> 00:48:10,280 play you on TV, who would it be? Matthew McMahon. 1018 00:48:10,480 --> 00:48:14,960 Hey, I guess. OK, yes, yes, OK. 1019 00:48:15,280 --> 00:48:18,240 And then if you had to give a book to someone, what book would 1020 00:48:18,240 --> 00:48:22,320 it be? Yeah, the power, The Power of 1021 00:48:22,320 --> 00:48:27,040 now. The Power of now by Eckhart 1022 00:48:27,040 --> 00:48:30,880 Tolle, he's like a prison kind of guy. 1023 00:48:31,680 --> 00:48:33,880 It's called The Power of now. Basically. 1024 00:48:33,880 --> 00:48:36,680 It really changed my perspective on life, essentially. 1025 00:48:36,680 --> 00:48:43,200 The power of now, it essentially teaches you how to just be 1026 00:48:43,200 --> 00:48:46,960 present, right? Like just be present in this 1027 00:48:46,960 --> 00:48:51,840 moment right now because this is the only moment you truly have. 1028 00:48:51,960 --> 00:48:54,160 What you have right now is is right now. 1029 00:48:54,880 --> 00:48:58,160 I might walk out of this to get my car and to hit my car and die 1030 00:48:58,360 --> 00:49:00,640 like that. That could happen, right? 1031 00:49:00,880 --> 00:49:04,200 So truly enjoy what you have right now. 1032 00:49:04,200 --> 00:49:08,160 Live in the present moment. Living in the past is stupid. 1033 00:49:08,320 --> 00:49:11,360 It's done, it's gone. It's never going to change. 1034 00:49:11,400 --> 00:49:13,680 It happened. You can't do anything about it. 1035 00:49:13,960 --> 00:49:16,440 The future hasn't happened yet. Why worry about it then? 1036 00:49:16,560 --> 00:49:18,560 You, you, you can't do anything about it, right? 1037 00:49:19,120 --> 00:49:20,880 You know, there's all these people are freaked out about 1038 00:49:20,880 --> 00:49:23,400 Donald Trump and what's going to happen to the United States all 1039 00:49:24,040 --> 00:49:27,080 why are you worried about it? You can't do anything about it. 1040 00:49:27,080 --> 00:49:29,880 You have no idea what's going to happen 5, three years from now. 1041 00:49:29,880 --> 00:49:31,960 You have no idea. All you have is right now. 1042 00:49:31,960 --> 00:49:33,720 So why don't you worry about right now? 1043 00:49:33,720 --> 00:49:35,320 Why don't you just live in the moment? 1044 00:49:35,600 --> 00:49:38,320 And so if you can live in the moment, the way he, the way he 1045 00:49:38,320 --> 00:49:42,440 frames it in the book is is if you can live in the moment, you 1046 00:49:42,440 --> 00:49:45,960 can be present, you will literally cure your depression 1047 00:49:45,960 --> 00:49:48,400 and your anxiety because depression stems from the past, 1048 00:49:48,640 --> 00:49:52,240 anxiety stems from the future. So if you live present, those 1049 00:49:52,240 --> 00:49:54,280 things aren't a problem for you anymore, right? 1050 00:49:54,640 --> 00:49:56,120 And so do they. It's a great book. 1051 00:49:56,520 --> 00:49:59,480 Listen to it like it's an audience, Like I'm gonna do it. 1052 00:49:59,800 --> 00:50:01,200 No, I'm gonna do it. I'm doing it. 1053 00:50:01,640 --> 00:50:05,560 And the most present teacher are your children. 1054 00:50:05,880 --> 00:50:10,400 I have never noticed anything more than how present my kids 1055 00:50:10,400 --> 00:50:13,240 are. And it reminds me to constantly 1056 00:50:13,240 --> 00:50:17,800 be in this space right here, right now with them. 1057 00:50:17,960 --> 00:50:22,120 And I find that you're right. So many of the anxieties are 1058 00:50:22,120 --> 00:50:25,920 cured by just sitting outside and playing sticks with my kid 1059 00:50:26,040 --> 00:50:30,400 and just hitting sticks and throwing, you know, the ball 1060 00:50:30,400 --> 00:50:33,600 with him or whatever it is that I'm just living in that moment. 1061 00:50:33,600 --> 00:50:36,280 It is. There's so much joy, and that's 1062 00:50:36,280 --> 00:50:37,240 why it's called the present, right? 1063 00:50:37,240 --> 00:50:39,280 It's a gift. It is a total gift for this 1064 00:50:39,280 --> 00:50:42,840 moment right now that we're in. And yeah, that is such great 1065 00:50:42,840 --> 00:50:45,040 advice, right? How many times have you played 1066 00:50:45,040 --> 00:50:46,800 with your kid? I'm just a question for you. 1067 00:50:47,640 --> 00:50:49,520 You're playing with your kid, right? 1068 00:50:50,000 --> 00:50:53,960 And you know he or she is just absolutely loving playing with 1069 00:50:53,960 --> 00:50:56,600 these blocks or whatever, right? They are completely present. 1070 00:50:56,760 --> 00:50:58,680 They are not thinking about anything else other than those 1071 00:50:58,680 --> 00:51:04,200 blocks and you're watching them. How many times have has your 1072 00:51:04,200 --> 00:51:08,520 brain, has your mind been thinking about oh, your business 1073 00:51:08,640 --> 00:51:11,480 or something from the past and you're like, you're not even 1074 00:51:11,480 --> 00:51:13,560 present enjoying your kid. How many times does that happen 1075 00:51:13,560 --> 00:51:14,600 to you? Because I know what happens to. 1076 00:51:14,800 --> 00:51:17,160 Me all the time, all the time, all the time. 1077 00:51:17,240 --> 00:51:20,640 It's something that like burdens me a little bit because of the 1078 00:51:20,640 --> 00:51:23,480 fact that we, I run a business and I run the podcast and I'm 1079 00:51:23,480 --> 00:51:29,480 running all these things and it takes so much energy to go. 1080 00:51:29,960 --> 00:51:32,040 I'm not worried about that. I'm not worried about that right 1081 00:51:32,040 --> 00:51:32,960 now. I have to. 1082 00:51:33,120 --> 00:51:35,640 It's almost like a constant swatting, like swatting it away, 1083 00:51:35,640 --> 00:51:39,280 like Nope, Nope, Nope. And that maybe goes a little bit 1084 00:51:39,280 --> 00:51:42,800 back to that monkey mind of like, I got to get this, you got 1085 00:51:42,800 --> 00:51:44,360 to get this together. Can we do something else? 1086 00:51:44,360 --> 00:51:46,960 And so it's just like a meditation of like, be right 1087 00:51:46,960 --> 00:51:48,760 here, right now. Nope. 1088 00:51:49,480 --> 00:51:51,760 And there's almost a presence that I have. 1089 00:51:51,760 --> 00:51:53,560 And I know this is like not even part of the podcast, but we're 1090 00:51:53,560 --> 00:51:56,360 going off on it to believe that things are going to be working 1091 00:51:56,360 --> 00:51:58,280 in the background despite what I'm doing. 1092 00:51:58,520 --> 00:52:01,320 Like sometimes I constantly believe I need to be working on 1093 00:52:01,320 --> 00:52:03,480 something. And I get reminded when 1094 00:52:03,480 --> 00:52:05,400 something happened serendipitously that it's like, 1095 00:52:05,400 --> 00:52:08,800 I didn't even have to do that. I was spending so much energy on 1096 00:52:08,800 --> 00:52:11,960 this and worried about this ended up solving itself. 1097 00:52:12,320 --> 00:52:15,680 And there's so much that in Pride we think that we can fix 1098 00:52:15,720 --> 00:52:18,000 like, oh, I'm getting it. It'll be, it's like, oh, maybe 1099 00:52:18,000 --> 00:52:21,040 if you just let it go kind of like with our patients, you just 1100 00:52:21,040 --> 00:52:23,600 stop injecting yourself with that. 1101 00:52:23,600 --> 00:52:25,880 Like it'll probably get better on its own. 1102 00:52:25,880 --> 00:52:28,000 So like, I totally hear what you're saying. 1103 00:52:28,000 --> 00:52:30,360 I completely agree. And it is a challenge that I 1104 00:52:30,360 --> 00:52:33,880 have to deal with every day because of what what we do is 1105 00:52:33,880 --> 00:52:36,480 for my job and what I'm processing all the time. 1106 00:52:36,560 --> 00:52:39,720 So yes, yes. And then the final question, 1107 00:52:39,920 --> 00:52:42,920 what was your very first job ever, Justin Like, I want to 1108 00:52:42,920 --> 00:52:45,880 know like what is like baby Justin 15. 1109 00:52:45,880 --> 00:52:47,440 I don't know how what your child labor laws. 1110 00:52:47,440 --> 00:52:48,960 I don't know how old you were when you started working. 1111 00:52:49,080 --> 00:52:50,400 What were you doing? What's your first job? 1112 00:52:51,160 --> 00:52:56,760 I was 16 and it was at Old Navy. Oh, you're Old Navy. 1113 00:52:56,760 --> 00:52:58,200 You were. Sullivan Denim. 1114 00:52:58,200 --> 00:52:59,560 Shut up. Yeah. 1115 00:52:59,920 --> 00:53:05,160 So this could have been in 2000 and I don't know, 2001 or 1116 00:53:05,160 --> 00:53:06,560 something like that. I was still with ice. 1117 00:53:06,560 --> 00:53:09,160 I graduated high school in 2003. So I think it was my sophomore 1118 00:53:09,160 --> 00:53:11,840 junior year. And so it was like my first job. 1119 00:53:11,840 --> 00:53:13,840 It was like the summer between sophomore, junior year or 1120 00:53:13,840 --> 00:53:15,960 whatever it was. And yeah, so I worked at Old 1121 00:53:15,960 --> 00:53:18,760 Navy and like back then, you know, all the people in Old Navy 1122 00:53:18,760 --> 00:53:22,240 would wear the little, you know, little and stuff. 1123 00:53:22,240 --> 00:53:25,080 So, you know, pay an IO5, you take it, you know, check the 1124 00:53:25,080 --> 00:53:27,800 price on this little kids shirt or whatever, you know, and. 1125 00:53:28,000 --> 00:53:29,720 He's running, he's running. Catch it. 1126 00:53:29,720 --> 00:53:31,160 He's taking that shirt you got to get. 1127 00:53:32,160 --> 00:53:34,920 So that like, yeah, so that was my first job and I was just a 1128 00:53:34,920 --> 00:53:40,640 total punk. I mean, just a total punk. 1129 00:53:40,640 --> 00:53:43,840 Like, like someone would be at the cash register and be like, 1130 00:53:44,400 --> 00:53:46,600 you know, they, they, you know, they get on the mic and they 1131 00:53:46,600 --> 00:53:48,960 would say like, you know, whoever, you know, I don't know. 1132 00:53:49,200 --> 00:53:52,680 Jake, in children's section, can you look at, you know, this blue 1133 00:53:52,680 --> 00:53:54,960 shirt and give me the price? OK, yeah, one second. 1134 00:53:55,200 --> 00:53:57,200 And like, I'm sitting there like in the men's section or 1135 00:53:57,200 --> 00:53:58,720 whatever, like listening to this. 1136 00:53:59,280 --> 00:54:02,080 And then Jake would get on and be like, yeah, the price is. 1137 00:54:02,080 --> 00:54:04,120 And then he'd start talking. And then I would just like click 1138 00:54:04,120 --> 00:54:08,120 them, click it. So he'd be like, price is 5. 1139 00:54:08,720 --> 00:54:09,480 Thank you. Why? 1140 00:54:10,600 --> 00:54:12,880 So I wouldn't sit there and do that all the time. 1141 00:54:12,880 --> 00:54:16,720 Like I, I, I did it all the time. 1142 00:54:16,720 --> 00:54:18,360 And people would be like who, who the. 1143 00:54:18,880 --> 00:54:21,600 Do in them stop that like. Never Larry Tyler. 1144 00:54:21,600 --> 00:54:23,880 Like I mean, I'll just out a total tongue. 1145 00:54:24,080 --> 00:54:26,600 I got fine. I got fires from that job. 1146 00:54:27,800 --> 00:54:33,200 No surprise surprise me about. Four months, I think. 1147 00:54:38,400 --> 00:54:42,360 Yeah, for the success MP quote of the day. 1148 00:54:42,480 --> 00:54:46,360 The distance between insanity and genius is measured only by 1149 00:54:46,360 --> 00:54:49,800 success. So that is by Bruce Bernstein. 1150 00:54:49,800 --> 00:54:52,880 I thought that was a good one. So have a good one, guys. 1151 00:54:52,880 --> 00:54:54,400 All right, guys. Well, thanks for joining me on 1152 00:54:54,400 --> 00:54:56,200 the podcast. Thank you Justin for your time 1153 00:54:56,200 --> 00:54:57,680 and your energy as always my friend. 1154 00:54:58,240 --> 00:54:59,080 You're welcome. It's a pleasure. 1155 00:54:59,240 --> 00:55:00,320 Thank you. Take care. 1156 00:55:01,400 --> 00:55:04,240 Thanks for tuning into another episode of Success and P. 1157 00:55:04,280 --> 00:55:07,360 We hope today's discussion has shed some light on the diverse 1158 00:55:07,400 --> 00:55:10,440 career options or taught you how to improve your clinical 1159 00:55:10,440 --> 00:55:13,400 practice as a Nerf practitioner. Remember, whether you're 1160 00:55:13,400 --> 00:55:15,920 considering a specialization, pursuing advanced 1161 00:55:15,920 --> 00:55:19,480 certifications, or exploring non traditional roles, there's a 1162 00:55:19,480 --> 00:55:21,640 wealth of opportunities out there waiting for you. 1163 00:55:22,040 --> 00:55:25,120 Be sure to subscribe to the show so you don't miss an episode and 1164 00:55:25,120 --> 00:55:27,720 leave us a five star review. It helps the podcast grow. 1165 00:55:28,200 --> 00:55:31,680 The Success and Peace Podcast is on the World Wide Web, YouTube, 1166 00:55:31,880 --> 00:55:35,560 Instagram, Facebook, and X, so subscribe to our newsletter for 1167 00:55:35,560 --> 00:55:38,400 updates on new podcast episodes and other information to help 1168 00:55:38,400 --> 00:55:41,280 you on your own NP journey. You can always message us at 1169 00:55:41,280 --> 00:55:45,760 success.npspodcast@gmail.com with any NP podcast episodes or 1170 00:55:45,760 --> 00:55:49,360 topics you'd like us to discuss. Until next time, take care, stay 1171 00:55:49,360 --> 00:55:52,480 curious, and keep advancing your careers as a nurse practitioner. 1172 00:55:52,680 --> 00:55:55,480 And just a friendly reminder, the information on this podcast 1173 00:55:55,480 --> 00:55:57,120 is for educational purposes only. 1174 00:55:57,400 --> 00:55:59,840 The information should not be used and substitute for 1175 00:55:59,840 --> 00:56:01,640 professional care by a medical provider. 1176 00:56:01,920 --> 00:56:04,600 The information on this podcast does not represent medical or 1177 00:56:04,600 --> 00:56:07,160 professional advice or services. Bye for now.