Hi and welcome to another episode of the doctor nurse
podcast. I am so happy.
You decided to join me today. My name is Sandra Penta, and I
am the host of the podcast. I'm a doctoral you prepared
nurse practitioner who wants to share stories of nurses and
nurse practitioners who are utilizing their degrees and
their certifications with a business mindset, after spending
from age 18, to 30 pursuing various levels of nursing
degrees. I wondered if there was
something more or I could do with my knowledge away from the
bedside and away from the hospital rat race.
This question that I was asking of myself, I knew it had to be
shared with other nurses and nurse practitioners.
So I sought to figure out, just what we could do with our
education and our certifications away from the bedside come,
listen, as I have conversations to help you grow your career
with a freedom, in an Endless Options mindset.
Thanks for hanging out with me on the podcast today and let's
hear a word from my sponsor. There's the want to take this
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I love this company because they are motivated to help Place
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I also love this company because they synergistically help nurse
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company and be sure to sign up doctor nurse podcast, fam,
welcome to another episode of the doctors podcast.
And I am so happy to have on the show today Keanu.
Yes, your honor jobs God practice to I was at home.
I was practicing it. So welcome to the podcast, guys.
You heard a little bit about who she is.
Prior to the podcast, there's a full term entrepreneur.
She went live in March of 2021, with her business called Luxe,
Beauty, and wellness Boutique, as well, as she's co host of a
podcast called nurse boss shift, podcast, and she also has a
coaching business called Lux Beauty Academy.
Where she teaches people how to do how she do.
And so we absolutely have had a blast while talking, and I've
just been so impressed, guys. She is a nun, and she's a nurse
practitioner, and she's PhD, and she's just all the things.
This girl is bringing it. So, I am so happy to dive into
your journey and for you to just drop nuggets all along this
conversation, welcome. That's the plan, value value,
value jam-packed, come on. I am so excited.
To you. And again like I said, I was
diving into what you've been doing and how you started your
own business and all those different things.
I'm like this is going to be so incredible and inspiring.
So first take us through kind of how you see yourself what your
day-to-day looks like. I'd like to just start there.
So I first of all I just to correct one thing I started
business in 2017. I started a permanent makeup.
Boutique Looks Beauty and wellness.
Boutique was just exclusively permanent makeup.
Cup teeth, whitening and V steaming believe it or not.
That's when I start. Oh, okay.
Full-time as an entrepreneur and CEO, my last well, okay, so I
have been teaching for a long time so as a faculty I was still
adjunct, so I didn't stop being adjunct until July of 2021 but I
hadn't done anything bedside. Since February of 2021, when I
stopped doing travel, I had did a travel assignment.
So just to give a little context, There's disrupter.
I am the disrupter. Yeah.
I and I talk a lot of trash. I use my degrees to connect with
my aunts and then when I need two, large them to connect with
the other people, I can do that as well but I am definitely the
nurse. Disruptor I use my life story
and I also use my educational background to evoke change and
to evoke thought into our profession and what we are
capable and able able to do. That's my that's my My thing.
Yeah, everything, even though I am in the stetic, then Beauty
and all that. But for me, it's bigger than
that, it really is about impact and value and being the voice,
being the person that people need to see the say, wow, if she
did it, I can do it. Yeah, yeah.
So tell me a little bit about what your current business that
you are operating right now. Offers so the aesthetic part
kind of weather services that your business offers.
Yes. So the my Boutique is, which is
It's boss called Looks Beauty and wellness Boutique and I
offer aesthetic treatments Botox, fillers PDO threading
Clairol therapy, I still do offer non Medical Treatments
like Teeth Whitening the steaming and permanent makeup so
that's where I started. So those are pretty much the
treatments that I offer going into 2023.
I'll be doing Wellness, a lot of I do IV hydration to.
I do I'll do be doing a lot of like pellet therapy for women
who are over the age of. 40, which I am.
So it's, this is a personal experience for me.
So I'll get I'll be branching more into the Wellness.
Come. Come, come 20:23, my business as
from the service side, as well as the coach inside is really
everything that I am and it's what I offer.
So like as I'm growing and becoming you know, having these
different challenges that come with aging, I'm offering it to
my clients, you know, weight loss, you know, things like
that. So the same is true for my
service based business as well as my coaching.
It's just everything. I am.
I don't do things that I'm not willing to do myself and I don't
offer anything in my business. That I'm not willing to do
myself interesting. So okay, so you do.
So, do you operate and run the business by yourself?
Or do you have nurse practitioners up underneath you?
Do you have our ends underneath you to give us your business
structure and medically. It's just my medical director in
myself. So, I'm the only nurse
practitioner their license nurse.
And then I have my body, contouring specialist, my guest,
Relations and so it's just medically everything else anyone
else can do. But I do all the medical stuff.
It was important for me to make sure that I know especially from
the medical. It's okay with like, teeth
whitening and other ones that are not so risky, but anytime it
has to do with, like a medical treatment or service.
You really want to make sure you understand it.
And I'm you don't just hire anyone if you especially us as
nurses because our licenses are on the line, it's different.
If it's someone Is not a health care professional.
Let's say they're in business and then they just want to own a
practice. They don't have no license to
lose like we have to be mindful of that because we do have a
license to look to lose potentially lose.
So for me it was very important that I really have been able to
kind of dive deep in my treatments, really understand
them safety, you know. And that's also important
because I coach nurses to do the same thing, so yeah.
Yeah. And how many, what's your
day-to-day look like? Are you working 40 hours?
A our weeks. Like again, when you've got so
much going on how are you kind of balancing and managing
everything you've got? Heck no, I do not them days is
over with. Okay, it's time with my family.
No clients twice and my space and my spa.
There are times like they say, for example, Sundays and Mondays
Pierre. Space people come and rent out
the space to do their photo shoots.
You gotta get creative. Like I learned that after covid.
Okay. I was like, I'm never going to
get caught with my pants down again.
Definitely mobile stream. Of Revenue and way to get money
which does not just require me. So about two days a week.
For example right now at the time of this recording it's
November I'm done until next year.
Like my clients were getting on my calendar or in January and
February. I'm not taking any more clients.
I take December off. So don't work 40 hours, we never
will. I do that again.
Unless it's just something happening during that moment and
it's seasonal, but like, this is just be, like, committed to 40
hours. No, I do read a lot and I, D a
lot but it's not work for me so but as far as like committing to
40 hours even at my own, that's why I will not do that again in
my life saying. So you may not mean you may not
want to answer this but you know, I think you told me, I'm
completely an open book standard, just go, but I want to
know, is your salary, whatever hours are working right now is
that something that's been able to sustain your lifestyle?
Because that's the thing, I'd be like, oh my gosh, I have to work
this in order to make this money, right?
That's what you get trained in the hospital.
Hospital trains. You, you want that one?
You want that 125? You want that 150?
You better, put your 40 hours in so, is that something that
you're staying? Or are you saying?
No, no, I make that and I don't work that.
So in my aesthetic practice alone, working two days a week,
I far surpassed my salary as an employee and that's only my two
days a week that doesn't include my coaching when you add that.
It's a lot. I'm just, I mean because here
okay, let me just give you, let me just give you some
perspective because like I said, I'm an open book and anybody I
can help I want to. So I'm just and this is
something I actually talked about in my webinar, so those
people can watch it too. But I give the business model
for someone who was a solopreneur who wasn't a nurse
or nurse practitioner, who has just a room that they're
renting, a medical office room who takes two clients a week.
You can bring in 10,000 dollars a week.
Only two clients. Okay, I'm sorry.
Two clients a day for for, for clients.
So it's for clients. You bring in 10,000 a week and
honestly, it's not even any type of crazy treatment.
It's just like, botox and basic fillers.
You can bring that bring in 163 K easily easy.
Now, a couple I'm in California in l.a.
That's one gotta consider the market but you can do that.
We're because now we're not getting paid for just our time,
we're getting paid for our skill.
Okay. Mmm.
Change skill or value? For money, it shifts.
And so, in my boot camp, that's what I talked to my nurses
about. It's like, no, you have to think
differently because now it's not a per hour.
Like you can inject someone, you know, Botox and filler that will
take you an hour of your life. So should you get paid for an
hour because you're providing a highly skilled treatment.
You should be paid for the treatment for the value, right?
So past my salary, the coaching does really, really well as
well. So, wow.
So, you've People signing up. Tell me how to do what you're
doing dr. Jones, I mean, that's pretty
much what you've got going on. That is.
Yeah, fantastic. So I want to kind of go take me
back to the start of how you started your business because
I'm getting a lot of nurses that are like, okay.
I want to do something for myself.
I want to get started. Small, how did you kind of walk
me through your journey to how you opened it up?
How did you get started in the side?
Also good. Because I know you've been in.
I'm a professor or you've got this understanding of the
academic part with the PHD. You've also worked at the
bedside. You told me just before, you
know, you did a per diem shift locums or you think you said if
you use a travel nursing assignment.
And so yeah, I've been working bedside and so tell me about how
you've kind of done this gradual shift to a newer as them, you
know. Okay.
So this is a great question, by the way.
A couple things I have I chose nursing because I loved the fact
that I would not be stuck. I knew my person.
I knew that I get bored easily, right?
So I wanted the option to be able to do different things, but
when I went to nursing school, everybody told me I needed to go
to the bedside. I knew, I didn't want to go to
the bedside, but I did it anyway.
And I tried to be a little defiant by going to Critical
Care instead of going to med-surg, right?
I still was miserable. Okay, but I was working for an
organization of governmental organization.
The largest one in the United States.
At the bedside and I wasn't. And so, after three weeks, I
mean, three years I was eyeing with no plan.
That was my first introduction to the power of belief that
thing the life you want and really, really trusting in your
higher power Minds is God. So I'm a fake, I'm a Believer.
So God trusting in Him that he was going to take care of me.
And so that was my first introduction, believe it or not
to entrepreneurship. Because at that time, when I
left, I was like all right first of all real it's about to get
real, this is back in you know in 2000.
Let's see. That was 2008, our graduates,
this is 2011 so I was making really good money back.
Then I was almost at six figures mind you, I'm in La.
So I was almost at six figures just doing my regular shifts in
this you know organization pay really well.
So I started just Dibble and Dabble in like it was adjunct at
a university and this was before I became A full-time faculty.
So I'll just add junk doing clinicals and I do like registry
here and there, you know, I just was flirting.
I did actually I worked for a drip company that was way back
then IV hydration just to see what it was about.
How did Home Health fake figured out that only paid me about ten
dollars an hour because I didn't know how to do the cases but
just the charty. So like I flirted with so many
different things and I gave myself permission to, like check
off my list. Like okay?
Yep, nope, that didn't work. That didn't work.
You know, I know the journey I
ended up Flying and got on full-time as faculty.
And I was like, whoa, we only have to work 19 hours and were
considered full-time. Yes, an hour's full time.
I was like, oh my gosh, so from there I started like, you know,
working I've worked at UCLA per diem just four days a month.
So I kept that and I was like that's a that's an amazing
organization work them for I think eight years just per diem.
And so at that time I started investing in myself I became how
soup I did that part time also soup.
What is that House nursing supervisor loved it but it came
to a point where I wasn't being challenged anymore was like kind
of like the easy job, you know, because I just go there and it
wasn't much to do until something when stuff went crazy.
Of course, there was plenty of, but like, when it's down time so
I just decided it was time. I felt like I was a micro
entrepreneur already because I was juggling like full-time over
here, part-time over here, but being here, you know.
They were flat even though still had a ceiling because I falsely
put in my mind that, you know, because I could schedule my two
days for the part-time and I, you know, had only my classes on
this day and I could schedule myself at UCLA that, you know, I
had control I didn't because if anything happened, or if one of
my kids were sick and I needed to call out, I was already on
the schedule, you know, so I started to realize it was, it
was a pseudo sense of security like that.
I was really lying to myself. Elf.
And so that led to me investing in myself personal development,
you know, I'm a firm believer in it, I still do it after all
these years and that led me into starting my permanent makeup
business. Now, I noticed you said people
are saying like, Okay, it's time and I want to start small, I
didn't start small and I didn't have anyone to tell me
otherwise, but that's what I teach.
So, the people who come to me, they have to be willing to start
small, almost lost, everything, trying to go, too big because I
had no one to tell. Otherwise so for me I teach star
small, do it on the side, scaling grow go per diem then,
eventually transition away, when your side business starts making
enough money to sustain you. That's my Approach.
Yeah, yeah, that's good. If you could go back, you would
tell yourself like, okay. Hold on, like, keepo, keep it
pointing him going while you got this going.
Just don't completely. So I not just because I didn't
pull away until it was time, but Okay have told myself don't get
a 2000 square foot location and have a huge okay it's not
necessary. That's what I would have told
myself and so I believe stayed working longer than I would
have. If I had just a small sweet you
know and then gradually scale because there is a learning
curve and on door, oh shit just period so as much as we think we
know and we could pay and pay and invest in all these
different, you know, coaches and Biz mentors.
B, strategies until you're in it, you really don't know.
And so you can learn and prepare for the common pitfalls in
mistakes, and you can do that, which is good, but it's not
until you're in it, you're like, oh my gosh.
So you have to deal with that, then you'll be ready.
So that's because I mean it's true we've been whenever you're
working as a new nurse on the floor, you have to even though
they like that your preceptor that's there with you.
Like it's not so that day that you are like, you know, I love
that show. Naked and afraid like you're on
your Your own again. Afraid that you like, wait, hold
on me. Yes, exactly.
It's real. So, I think that's a perfect way
to describe exactly what you're talking about.
Like, so you naked and afraid, you don't know.
Even in my coaching, all I am doing because the content is
there. Like, I have, the course, all
that is there. But pretty much what I'm doing
is preparing them for those that time, mentally, like what are
you gonna do when? You know, that's the best
preparation is like, like if you want to It's a nursing, it's
great, when all your patients are fine.
But what about, when everybody's crack?
That's when the you-know-what hits the fan and you really can
tell if you're prepared or not. So, what about when you don't
have the money to pay your lease, or what about, when
clients just start canceling or something happens covid, shut
you down, I need you to be ready for that.
You can always be ready for the good times.
That doesn't take much preparation.
So yeah, that is so good. So, one of the things I was
wondering about as you were talking, I just kind of came to
My mind was. Okay, so when you've done all
these different jobs, how did you figure out to?
How did you figure out Aesthetics because you've done
so many different things that were actually quite separate
from Aesthetics? So, how did you end up choosing?
How did that become your Niche? How did you end up choosing
that? Okay, first thing I want your
listeners to know is it all starts with you and the reason
you either don't know what you're supposed to do or haven't
taken the step you need to take is because you need more work
on. That's just the flat-out answer
to that. Now, once I started doing the
personal work, that's when everything started to be
revealed to me and I will tell you an example and I always tell
this example to as well, when I knew that I was not very
approachable and I was not one to like talk to people.
I didn't know, like I was very guarded just before my
upbringing and things I have been through in my life and so
it wasn't until I started realizing like if you don't step
out of your comfort zone and you And start getting in rooms and
getting to know people. You're going to stay in this
exact situation you're in and it wasn't a bad situation.
I worked. I was making over six figures,
but it wasn't. I wasn't happy with it and I
knew the change had to be within.
So that's when I got my first life coach, and I started to
step out and just ask people questions and just talk to
people and that kind of honestly, it led me to my first
business, which was the permanent makeup business?
A lady I was Networking out with at the, I usually don't talk to
people at all and I was in my process of working on myself.
And so she mentioned that she was in business and I asked her,
like, I waited a whole hour to ask this lady.
I have been thinking about the whole hour because I was so,
like I said, it was outside of my comfort zone.
So finally, at the end of our workout, it was a Class, A
weightlifting class. And I asked her, I was like, you
said, you're in business, what's your business?
And she just took me under her Wing.
She's like you should do permanent makeup and I had never
heard of of it. I started researching it and she
had an actual space which was the 2000 square foot location.
She's like you can rent this. Don't worry about you know the
fact that you haven't been in business you're a nurse.
I'm willing to help you and the rest was history.
Now I have my permanent makeup business.
Things were going great. One of the doctors at the
hospital. I was working at his house.
Ooh, he's like you know what I love your work, ethic your
always positive. This is this is again, working
on myself. You're always positive.
Like I love the things that you're doing.
Like when you're here, it's great.
I see You're in business. How can I invest with you?
He invested in the business, he came my medical director and the
rest was history and it all started with me working on me.
And that's what I want your listeners to take away from that
message. Yeah, so by meeting this one
lady, she kind of showed you the ropes of how to do the permanent
makeup. And then as you're just like,
yeah, she was not even, she was a retailer foreclosed.
She just had the location but she was like, you know what, you
should I heard of this go look it up and I looked it up and I
was like, oh my God, this is great.
Like, I liked doing brows, I don't wear makeup but I always
like to browse and so it was kind of perfect for me.
And I after she told me, I looked it up, I was doing my
research and then I just found somebody who would train me and
I pay for training and the rest. I just, I just started
everything that I had in me that I knew was blocking me.
I started to unload, and you got to see and really step into my
power. And that is how I got to
Aesthetics, it wasn't ever the plan.
I just my prayer has started to become.
Just God showed me. I don't even know what that
looks like, but in the process, I was working on and I knew that
the path will be revealed because I was working on me.
I was the problem. So I just did an episode with
Tiff Gibson and she talked a lot about emotional intelligence and
working through your issues and that are newer ship is not going
to fix your life. Like it's just not because
wherever you go, there you are. My dad always says that he's
always taught me that night. Like Sandra your problems are
gonna follow you. Like, you can change settings,
but it's always if there's always you as the common
denominator, right? And so, I love what you're
saying, how did you start that work?
Because again, I feel like, now we have had two episodes two,
entrepreneurs have the exact same thing of like wherever you
go. There you are.
So you need to really figure out what's holding you back.
I guess. My first question is, why do you
think what was some of the beliefs that you had inside of
you that were holding you back? And that you had to just go like
this is a lie. Like I'm deconstructing this lie
and I'm going to live in truth. What was one of them?
I'm just curious to hear if you don't mind sharing now.
And then, how did you do that work?
Yeah. No New Friends was a big one for
me. No, what?
No new friends. Oh, No New Friends.
I thought you said nude at first, I was like, yeah.
I don't think I want new friends either.
Circle was very tight. I have my saying, Friends from
high school. We didn't let people in if a new
girl came, we did not like her automatically, just because she
was new, you know, and what happened was.
And I started to unpack this, mmm probably about eight to ten
years ago when I knew this wasn't it.
Like I had reached the point where the people I'm from the
inner city of La. So I'm from South Central and I
had reached a point where people who I had grown up Within my
family, they thought I was living the life, but yet I was
miserable. I was miserable because I didn't
feel like I was bringing in money that people would think
was good, but I didn't feel like I was living to the fullest of
my potential as far as like, what I had inside of me, right?
I wasn't able to really get that out as an employee limited,
right? The things I post some of it.
I wouldn't have been able to post if anybody had paid me
hourly, right? I would have been limited.
Now, I can say whatever I want. You don't like it too bad.
Nobody owns me, right? So in that process, I started
started to get really resentful and I was like, you know, I
gotta do something about this and I knew that was one of the
problems I had. I knew it because I started to
in the process of me realizing that I had to change, I started
to listen to YouTube channels like a lot.
I stopped listening to the radio.
I only listen to YouTube and podcast and all of them was
motivational empowerment. It's brown Tony Robbins Dean
grazioso CET to hip-hop preacher like I just Capitalist.
That's all I heard. And so over probably a process
of maybe six months, there were common things.
I could extrapolate, your circle, is your circle, a circle
or cage, okay. And I started to realize that I
wanted so much more and I would talk to my friends about, like,
you, I can see their value. Like, I'd be like, oh my God,
you're so good at this, you should do this or you're so good
at that or like, let's go on a retreat.
Let's go on a, you know, conference let nobody wanted to
do. And so I I started to feel
vacated, like I would, first of all, like, I was trying to force
them to do something. They didn't want to do.
Not everybody wants to do what you want to do, right?
And I had to be okay with that. And I remember the day was
probably about six years ago after, you know, my journey
began and I had already had my therapist and I had already had
a life coach. I've set next to my husband and
I told him one night, I said you know what, I'm gonna have to get
some new people around in my circle he's like what does that
mean? I was like I'm going to have to
step outside like I can't Them and they don't want to, they
shouldn't have like if they're happy with their life, they
should be, you know? And so it was the very first
time. I was in a Facebook group and
then a young lady, I have posted.
Oh my God. I thought that was the world.
Like, I literally stood on this Facebook group, and I thought I
had done the world. I was like, oh my God, I
actually put up a post on his Facebook group.
And so, one person responded, and she sent me a DM say, guys,
and thanks for listening to another episode that doctor
nurse podcast. Unscripted, I would like to take
this time to let you guys know about the Her nurse podcast
website on this website, I have free resources for nurses that
are looking to up their career, maybe start a side hustle.
I also have my Etsy shop where I've created really cute digital
downloads for nurse practitioners in regards to
life, pregnancy planning, as well as portraits guys.
Check out my resources at the doctor's podcast.com and let's
get back to the episode. She was like, are you in La?
I'm like, yeah. She's like, let's link up for
lunch and I was What you want to meet up and I'm like that's how
my husband owner. She gay girls do this and she
was the sweetest the best breath of fresh air and, you know, it
just transform my whole outlook. I don't know why, I thought the
way I thought, but it was what I thought and she changed all of
that in one lunch. And after that, I was just open
to meeting people and it has transformed my life.
Like I have, you know, my I don't know if you know this but
I have the nurse boss mob, which is community above over 100,
nurses, who are aspiring, her current entrepreneur, I love it.
Okay, my inner circle, nurses, like I entrepreneurs, like,
yeah. That was my biggest and just
imagine that one idea was holding me back from all of
this. Yes.
You know, I told my husband is similar situation because again,
with my job going part-time, and all the different things because
I began to feel that same feeling of like, why am I being
Limited. I totally feel like there's so
much more I could do and I started the podcast and I looked
in a couple days ago and I was like, I would have never met
these people if that I'm talking to and the things that I did.
If I didn't just go to heck with it all.
I'm just gonna, I'm just going to start this up.
I don't know who's gonna go. I don't know who's gonna listen,
but I'm just gonna do this thing.
And I've met the most incredible people because I gotta talk to
strangers every day. Like, this is what I do my
podcast. I've never met these people and
so it's just incredible that, like, once you get out, Outside
of these self-limiting beliefs that you have, these things that
you're holding yourself back from that, you will step into
something and you're like, why was I so afraid?
What was I? So afraid of this is incredible
and again, it's vulnerable. You set yourself open to like
doing things that may or may not be positive.
Like I've had guess that I was like, that was not a positive
interaction, but at the same time there's been so much
positive that it's just like, oh man, just go for it.
So I love that that is such great advice.
Um, And so, one of the things that I was again wondering as
you were speaking as well as you know, there's this moment where
excuse me, where you went from side, hustle.
Well, I guess you told me, you kind of jumped all in.
You didn't really do this Lighthouse whole thing.
You just completely jumped in for three years, right?
Working, as part time, I'll soup two days a week.
I was working as faculty full-time.
I also was working for days, a month at UCLA and I was driving
to San Diego on Thursdays for my PhD.
So I was doing it on the side. Side.
Yes. And then you were doing your
your, your makeup business on the side on the side.
I just had some big location but I was doing it on the side.
Yes, okay, okay, okay, okay, okay.
So then at what point did you know, Financial mentally?
It was time to let go in March of 2021.
When you were like, let's go. I'm letting it all go.
I'm 100% entrepreneur. How did you?
How did you get to that spot? So in March Only 20 was one
covid head and I'm in the state of California.
California is the very first state to close down.
Yeah. And so elective treatments,
nobody cared. So I had to close my doors and
from March, well, the end of March and was from March to
August. It was like sort of they gave us
a little room in August but I was close for the most part.
Couple things happened during that time I res.
At my stay with. Now, mind you I was still doing
adjuncts by the way that country I had already transitioned to a
jump. So I was starting my segue to
transition as a full-time entrepreneur before covid
happened. So, I had already relinquished,
I was lead faculty, I gave that up.
I was just doing a jump, so I was able to still do my adjunct.
Even when doors were closed and about all this.
I said, okay, I've been here and my location two years.
My least was about to be up and I was like it's time I've
outgrown this and so, There was covid ahead, you know, just
things getting into perspective, I had started, I roll my ebook
already so people were purchasing my ebook, I was
great. And so then I was like, okay I
it's time for me to transition now and that process.
What was the second one that hit the second variant hit?
Oh yeah, Delta hit ya, sober November bam.
I was closed again and I had just signed a five-year lease
for my new location. And which was nicer larger, very
close to my house. And so I was like, well, I'm an
I never traveled before but there was an opportunity to pick
up a travel assignment in December.
So I did that for eight weeks, but it was in that moment where
I realized I'm done. This is it?
Like I'm not going back to the bedside at all.
After my travel assignment. I'm about to be.
Give it everything. It was the experience that I
experienced Too Much, Too Much, Death too much out of my Years
at. Like I said, oh, one of my
reals, like I had more people die on me in eight weeks than 14
years and I still have PTSD from covid.
Yeah. And I still have PTSD from it,
and it was, you know, being there with those nurses.
Because prior to that assignment, I hadn't worked
since July as a on the bedside and all.
Hmm. And so, when I went back, I felt
like I was in a war zone. I did not recognize, although I
was in a different hospital because I was a travel
assignment, but it was like, I didn't recognize it anymore.
More the nurses just were so tired and you know I was like
okay God this is why you brought me here so we could go ahead and
put the nail in the coffin. So I did my eight-week and I
have never been back since so that was It was kind of it was
already happening like I was transitioning but it was in that
moment I was like I'm done. Yeah they're mine was like we're
done. I'm done with all of it though.
Like I gave up that's when I resigned from faculty officially
like I was still doing a junk initially so it's still kind of
with one little pinky toe in. I'm done.
I'm done with it all. Wow.
And so since that moment what have you noticed his change
inside of you? I life has changed.
I always you know I was a teenage mom so my daughter is 25
and so my oldest and my oldest is 25.
My youngest is five, she'll be six and so and then I have a 15
year old they're all ten years partner a long story but the
point of the matter is they just being home being able to take my
kids to school. I was not able to do that, you
know, and just being able to set my own time and that gives me
more time to think give me more time to study to read, to be
better for my clients, you know. So it's been great.
And my me has triple problem crotch, almost quadruple this
year, this year last year. It was already really good, but
it's almost quadrupled this year.
So between the coaching anesthetics practice and it
really gave me. I realize that, you know, even
though I was In an entrepreneur. And I started to really realize
that I no longer want to thank you.
I also started to realize through the coaching, aspect of
my business that I didn't want to have, to be there to make
money. I want to be able to make money
wherever I am. I don't care.
If I'm on the other side of the world, I don't care when
Iceland. I don't care where we are.
I want to be able to bring in money and I wanted to be the
same amount or more. So I spent a lot of time
establishing myself as an expert in the industry and an
authority. And that has helped
dramatically. And it's actually doing what I
love which is like reading studying, you know, just
thinking things through. I get paid to do that talking.
I get paid to do that. I used to get teased because I
talk so much when you say you're reading and learning you're
doing your reading and learning about how to be a better
business owner, how to be a better aesthetic provider how to
get do different skills taking training investing in yourself,
so that you can pull yourself ahead of the pack and say I have
a Full of expertise. It's not just my degrees that I
am, I am qualified. I'm also highly competent and
highly specialized in these areas and I, I will show that in
the care that you get from me. It's people are willing to pay
for that, right? Because I wanted to pay more for
that. Yes.
And so, and this is not to be hobby or anything, but, you
know, there are a lot of coaches out here, right?
Some of them, I am. I'm able to fuse the two, like I
have a solid educational background, right from highly
accredited institutions and then I also have Street credit on
these social media Street and I feel like that makes me more
marketable and then I read. So like any book you tell me
I've read it already. I've studied it, I've dissected
it so I am able to fuse those together which is a unusual
creature, right? Because either you're this or
your that in most cases, but to be both, you know, It just
changes the who, you know, so so cool.
How many people that other people can't relate to, you
know? And that will not either level.
Yeah, and now that you've taken down the walls of No New
Friends. Now, you can step into those
relationships and share all my war, with, with a level of
vulnerability and freedom, that you were not doing before.
So, it's almost like you're allowing the world to enjoy.
Who you are self? Yes, it's a very Good point
because, you know, asleep being in corporate I started to really
think until depression because I had started to kind of lose
sight of who I was and my mind I thought I was going to go up the
corporate ladder and end up by CNO and like I was going to play
their game until I got in there then I was going to let other
people in that was my plan but I got played because in the
process of playing their game, I played myself because I started
to lose my identity in that process and so through therapy.
And you know, through just life I can reflect back on that in
like, wow. Like you know, now I'm in a
place where I make so much more. I'm not dedicated to anybody's
clock, but my own and I'm me like what you see is what you
get the imperfect mean the, you know, girl from the hood me, if
I need to pull out my credentials, I can me but I
don't really do that anyway, because that doesn't Define me,
you know? It's I love that and I love Of
that, you are able to be again. Because one of the things I was
talking about on my podcast is just realizing you're the only,
you you're the only Doctor Jones that's just like you.
And so, I really want more nurses to embrace the fact that
like you were made for something special.
There's something you only you could do that.
No one else can and to live your whole life never stepping and
moving into that purpose man. You don't want to live your life
with regret so just try it and if it doesn't work Is it work?
But you least you don't look back and go Taylor, wish you
would have given that a shot. It's too late.
It's never too late. But starts a day, plant the
seeds today. That's what I always say.
I love that you say that. Because one thing I say to my
clients all the time is like, once you realize you're the
secret sauce, you're not worried about nothing else.
A lot of times I get client but what if somebody steal my idea,
nobody can they can steal the concept of your idea but you
come along with that idea and so you're the secret sauce.
And so once you free yourself, Of all that and focus on the
people who you can help and start, you're going to be
unstoppable because there are that's so good.
That's so good. So I wanted to ask you this
question and I know I got, I'm completely throwing all these
all out at you, but I really think you're gonna be able to
knock this out. I want to know what aspect of
business, because we learned so many skills in nursing, and I
think a lot of them are translatable, you know, like
delegation implementation interventions will assess and
monitor. I mean, that's a bit as try.
All you do is ask The monitor that's not working.
Got to switch it up like we do all that, right?
We learned that stuff in nursing school.
So like what would you fight again, explain that.
Like what do you find that? It's been a nursing skill that
has helped translate the the business world to you that
you've been like me and this has been really, really helpful.
And then one thing and this will be kind of my, you know, my
little caveat that has been difficult and challenging you
to, for you to master that you really had to work hard on.
So one thing that Nursing skills have really helped you with.
And one thing you're like, I had no idea.
I just had to just go to the Better Business Bureau against
of it to help me. Like, what is that kind of that
dichotomy in your business, your business Journey.
Okay, I'll give you two, just because I'm in Aesthetics and so
one can apply, no matter if you are starting a t-shirt business,
or if you're starting to study business, we just had pie.
It's true. Assess, diagnose, you're
planning your implementing. You're evaluating this, What you
do in your business. Okay, here's a problem.
Assess. Right?
What is the problem? Doc knows.
What am I gonna do about the problem plan?
Okay, then do the thing evaluated work gets no, go back.
That's it, and that's really business.
It doesn't have to be Aesthetics.
It could be like I said, t-shirt business Home Health business,
whatever you have problems every single day, whether they're
smaller or larger, and you can literally use that app pie.
Now, the second thing, Thing is your skills.
So we as nurses have, especially if we worked at the bedside we
have impeccable, you know, science typically based people
skills that we can leverage in like your our aesthetic practice
now. And it also prepares us for like
that customer service aspect because we want to make sure we
treat our patients. Yes, if there is a cash paying
business and yes, it's elective. And yes, most people are healthy
and all that, but you still got to treat them well, right?
So all of that helps. So much in business, okay?
That you're taking over The Challenge comes in, which is the
next part of your question. Is having the confidence enough
to believe that we are capable of doing it?
We don't have the ability to go to that season nurse and say,
hey, what would you do this patient such as that, what would
you do about that? Like what do you think?
You know, and then you guys come up together and kind of talk
about it and then be like, yeah, I think I'm gonna go with that,
you know, how you, you know, and then you may have be able to ask
a couple of nurses, like, you know, because it's never, Ever
really black and white. As much as they try to make a
standardized. We know, nursing is not black
and white. This patient is doing fine with
a 98 over 60 in the next patient 98 over 60 is.
Can't barely stand up. You know what I'm saying is
dizzy? So it just depends and so you
don't have that. So you do have to have a level
of confidence as an entrepreneur because you have to make the
decisions. Now the beauty in it is that I'm
not in the hospital, my patients are healthy.
And so nobody's going to die on me.
Unless they have an allergic reaction, which I have still yet
to see the readers that anyone has died from an allergic
reaction, but it's still a possibility, right?
We just never know but at the same time you so because
generally speaking your clients are generally healthy and you
have an ability to say, no, I don't want to take this patient,
I don't feel comfortable with taking you, you look horrible.
Go to the doctor. I'm not gonna give you any IV.
Hydration. Go to your primary medical
doctor, you know, so you have the ability to do that.
That it's just really being able to have the confidence, right?
That I think comes with experience that you know what
you're doing and then in the times that you don't having a
connection or a resource or someone who you can, you know,
contact like I have a network of aesthetic.
Nurses that I can call like hey what do you think about this
like this client such as such you know so being able to
establish that Network as well to help you in those times where
you're like unsure If you should treat them with this or you know
whatever. So yeah.
But there's they're really good. Yeah, I think that's going to.
I think it's going to be very helpful for sure.
And okay, I always like to ask this question and I always ask
people and if you could go back to dr.
Jones before she was dr. Jones, she's single mom of your
teenage Mom. Are you single?
I don't know if you're single or about teenage single teenage
mom. Single teenage mom.
And you're like struggling. You're getting, you're getting
going. You're going to school.
You're Starting to kind of figure this out and I know you
have a bachelor's degree in public health and so you've just
been like working and you can go back to tell her something that
you would tell her. Don't you dare Don't You Dare
Forget this. This is your lifeline you hold
on to this girl you ride that wave all the way through.
What would you tell her start? Don't wait and try to appease
everyone else, not my mom, not my nobody not my grandmother,
not my friends. If it's something that you are
called to do. Most likely, you know and
depending on your belief it's a higher power.
That's calling you to do that. Do it.
You can learn as you go I promise you you can learn as you
go and so I wish that I would not kassee in the process of me
like working all those jobs and it was just me teeter-tottering
like, you know, I knew I should have been entrepreneur long time
ago. I was afraid and I had To unpack
all of the money don't grow on trees.
Like all of these limiting beliefs, that was given to me.
Thank you, Mom and Dad, you need benefits and the only way you
can get him as working for someone which is not true, you
know, so all of those things I had to pack and I wish I just
would have had enough Faith to know that I could figure it out.
That's the word that kept. That's the word that I was gonna
throw in. If you didn't throw it in, is
the faith part, right? Because, it's so, It's faith is
the is the is the is the evidence or believing?
What you cannot see, right? So like even though you can't
see it but during that scripture so God forgiving.
But like, if a is the belief way of God, now I can't say and
things that are unseen the Unseen.
Yeah, yeah. Of the ya think and so, yes,
it's the, if you don't believe it, good thing.
He's got good. Praise the Lord for Grace but
you get you get the point, right?
It's a trusting in the things that you can't see.
Yeah, the things that you cannot see.
That's Faith. The exactly that's very and so a
lot of people say that they have faith and then when it, when it
comes to being tested, yeah, I got faith.
But I'll make sure I'ma keep this little part.
Do you think I'm here? Because I don't really know if I
could you know you you say these things right?
And so God has been something that has been relaunching in
convicting to me just to even hear you say.
Because again like there's different elements of my life
that I'm just like no I want to I want to keep that stuff like
that stuff is good to have in my little pocket so I make sure and
Again, that's what we're saying, don't just completely set
yourself three, but at the same time, take those steps in faith
to go, I'm going to let this go, I think I'm ready.
I'm ready to go ahead and move it forward, and that moving
forward, that Faith act. I really do.
I think, we, I think we look back on those moments and I feel
like every single story has been an inspiring journey of like,
and I just felt, I just like, asphalt and did it.
I didn't hit the Sound like I was okay and so people have to
believe to understand there's a couple things I have tools that
I have and I call it my toolkit as an entrepreneur one is if it
doesn't scare me then I'm not doing something right?
I should be scared and I should be scared often when it comes to
making decisions that could get me to the next level.
That's one thing. The second thing is eat, 100% of
the time that I have tried things, whether they went the
way I wanted to go. Or the opposite way.
I have learned and I have become better as an entrepreneur so I
always look forward to that. I don't know if it's going to go
the way I want it. Either way, I'm going to be
better as an entrepreneur. That's the second thing.
And the third thing is I have to be willing to let go of my old
self, because if I was capable of getting me there, I would be
there already. And so a lot of people holding
on to their old self and your old self.
It's not going to get you there so good.
Oh my gosh. Girl, you figure out what about
you is, holding you back and to drop that, whatever that is
can't do that. No more.
You can chew, do you want the person you are now or do you
want the goal that you have set for yourself?
You can't have both. They don't exist through
anything, okay? I found the verse now, Faith is
the substance of things hoped for the evidence of Things Not
Seen. Do we got, we got it, we got it.
Put it right here. We got it right here on the
doctors podcast now. So for the that was actually my
last question. So I'm going to do rapid fire
and I don't think we could ever end up, not even better than
scripture, so, Hebrews 11:1, guys.
For those who want to look it up, that is what we are quoting
and that is what we hold onto and again that is just truth,
right? Like I am so about talking about
truth because the world needs more of it and we I don't need
to give you my opinion. Like my opinion.
Yeah it's okay but like Bible is Is true and so you can just take
it up with the big man. You don't like it and so again,
just moving in. That faith is something that I
want to encourage more nurses to do.
And if you don't have our common Faith, that's okay, whatever.
That is, whatever it is. You put your, you know, your
heart into. I believe that there are rules
that govern, this cut. This world, they are set rules.
You plant a seed in orange seed. It takes six months to get an
orange little, an orange tree. You, you know, you have a baby,
it takes 9 months to grow a baby.
They were just rules. Sorry, the world's lives by that
the universe is governed by. So even if you're like, I don't
believe in that. Okay, that's okay.
I mean we love you, we're glad you're here, but I'm going to
tell you something. These rules, they exist.
So just trust in them. And then again, whatever, that
looks like it's far as you working out your faith.
And we're here. We're just glad you're here.
If you don't have the face, you need to Anchor this.
Yes, that's it. Anchor to the principles if you
don't have the faith, that's perfect.
Well said Ah, Joe is just spitting truth.
Last part of the interview is the rapid fire questions.
Are you ready? Yes.
I'm ready. Okay.
Oh I want to know this. What was your very first job at
first See's Candy? What I didn't learn from See's
Candies. Yes, I worked at these candies
in high school and I learned customer service that I still
use. So you're gonna give a book to
somebody. What book is it?
It depends on where they are in their entrepreneurial Journey,
if they are very new, like, I have nothing like just want to
do it in the seat is there, but they haven't actually cultivated
it. Yet re Rachel Rogers, we should
all be millionaires. I've heard that book.
I need to read it. That that's the old.
That's the like, here's your permission.
It's go. Get what's yours.
That's what that book is about. And so I wouldn't know this
because you're an Avid Reader. Yeah, what's your favorite
subject to read? I like to read on your ship
right now. And right now I'm at the point
where it's marketing and branding.
So the books I'm reading right now Now is Alex, her Mosby is
like my favorite person right now because he is big on offers
and he just has this amazing mind inability to like unpack,
like branding and marketing. And like what he could have did
different. He's very young, he's only in
his 30s. So I'm reading his book hundred
million offers and I'm actually applying it to my offers and I'm
also reading Dan Kennedy is marketing, no BS marketing book
which is really good. Like, I feel like I just want to
like hang around you all the time.
I just want to know what you're doing.
Like, tell me what you do. Can I come with you?
It's time to help your just so inspiring.
Thank you so much for sharing everything.
Absolutely. And one last book, like, you
know, the richest man in Babylon is another amazing, one opponent
is fantastic. I have read that book, it's a
life-changing. Yeah, it's life-changing, you
guys actually go on it. Listen, here's the thing.
I'm gonna tell this to your readers, another Jim, I'm about
to drop on y'all don't use the excuse that you don't have the
money because audible is $14 a month and you Can get five
credits and you can listen to audible books, you can purchase
books. We have to change the narrative.
That we don't have the money and start to say, and be honest with
ourselves and say that it's not a priority.
Only you determine what's the priority for you?
Yeah. Seriously, when I'm making my
life, a, my bank account shift it in a positive.
Yes, I'm even gonna drop a bigger joke.
Not even really bigger cheaper Libby, the app Libby.
A free app from the library, it is the library audiobooks you
can rent from the library for free.
I will check that before I go and get a book on Audible
because I'm like, wait, is it free?
And rent a book. You can have it for 7 days and
it's a little stressful because you have to make sure you finish
it in seven days. I like audible because I can
kind of, like when I'm working my toddler.
I can like play it and, you know, different things like
that, but that's even less of excuse.
The book is free on. Inaudible.
I'm gonna start on Libby. So all you need is a library
card. You touch me library card into
the app. It connects you with whatever
library is nearest to you and you get their whole inventory.
I love it. Yeah, I've heard would be, I
like, yeah, it's fantastic. You can go on YouTube, started
off just listening to YouTube and that's free to like a.
First of all, let's just stop making excuses.
Let's start there because even $14, most of your followers are
nurses, you guys. Come on.
Yeah, yeah, exactly. Oh, that's so good.
Thank you. For your time today.
Thank you for your energy. Thank you for your knowledge.
Thank you so so much. Let me see.
Is it / Genta, dr. Jenn Sarika Genta.
Yeah, that's good. Most people don't get it on the
first try. They're like, you know, it's so
funny. I was Prior prior to being
pajetta and I couldn't wait to like, because you're like,
prior, how you spell that? Oh my God, I can't wait to marry
somebody and like change my. And then I got on like a more
even more difficult. Last until my goodness, how they
can find you. Okay, you can Find me, my mate
source of Finding Me is on Instagram.
That's my jam, side preneur SI d-- e-- P re neur underscore
nurse and you can also find me on YouTube as I preneur
underscore RN. Those are the primary ways to
reach me. I do have a website doctor Keanu
Jones.com as well. Perfect.
And I'll put all that in the show notes, guys, you can check
her out, link to her all her, her social media sites and you
guys can again, like I said, see what she's offering.
If that's something you're interested in and guys, you've
seen her mind you see how she works.
You see what she's about. So, yeah, sign up if you're
like, man, I want to, I want to take the plunge, but I need a
little bit of help. So yeah, yes, alrighty.
Thanks for coming on anyway. Have a wonderful afternoon.
Thank you, I'm gonna hit me. Gee mom that I love Mama, so
that's a wrap. Be sure to subscribe to the show
so you don't miss an episode and leave me a review.
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The information in this podcast does not represent medical or
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career professions that you're interested in hearing about and
just a friendly. Reminder, the information on
this podcast is for educational purposes only and the
information should not be used in substitute for Professional
Care by a medical provider. The information in this podcast
does not represent medical or professional advice or services.