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Hi everyone. 
I'm Sandra provenza and I'm the 

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host of the doctrine Earth 
podcast and I am so happy you 

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decided to join me on today's 
episode. 

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This podcast is a platform for 
nurses to share their Journey as

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they made their way in the 
diverse field of nursing as 

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either entrepreneurs and 
Academia private practice or 

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even corporate world. 
I think we should celebrate just

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how diverse the field of nursing
is through mentoring one. 

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Another with the stories of our 
careers, nothing is too much. 

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Because each journey is unique. 
This podcast will addressed 

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exactly how to make the most of 
your career and maybe inspire 

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you to make a change. 
If you're looking for something 

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different, I am motivated to see
you live your best nursing life 

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and that looks different for 
everyone. 

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Let's get started with today's 
guests. 

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So today on the doctor nurse 
podcast, I'm going to be 

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chatting with Wendy wigs, a 
nurse entrepreneur, Wendy 

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graduated from the Santa Fe 
College nursing program in 1985,

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and has worked in various areas 
of nursing for 25 years before 

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acquiring her bachelor's and her
master's degrees in nursing from

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the University of South Florida.
As a nurse practitioner Wendy 

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has experience in urology. 
Gynecology Family. 

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Practice in Orthopedics. 
Wendy has a desire to deliver. 

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Excellent patient. 
Care to help her patients, 

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achieve Optimal Health, as 
naturally as possible, this is 

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what has driven her passion to 
excel in the practice of 

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regenerative medicine. 
She's married to the Santa Fe 

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baseball coach, Johnny wigs, and
has three daughters. 

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Brittany Ashley. 
And Jenna, Wendy enjoys being 

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physically, active and competing
in triathlons. 

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I really can't wait for you guys
to hear my conversation with 

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Wendy. 
Here we go. 

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So again, welcome Wendy to the 
doctor nurse podcast and I'm so 

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glad to have you here to chat 
with me today. 

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So I would like to go ahead and 
get started cut of from the 

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standpoint of your history and 
start of your professional 

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career. 
Why did you originally choose 

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the field of nursing? 
I think it was a field that my 

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dad and my stepmom kind of saw 
natural ability. 

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Like when I would do science 
projects they would be about You

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know, blood pressures on an 
inversion table. 

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I've always picked out a really 
interesting complex things. 

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My dad was intended, honest, an 
oral pathologist. 

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So, you know, I think he's, you 
know, pushed me a lot to strive 

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in science and I just kind of 
fell into that area very easily 

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and love doing science projects.
So I think it just came 

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naturally. 
And so yeah, became my passion 

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in life. 
You know, it's funny like 

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nursing is definitely one of 
those areas that I think you 

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have to be called to just 
because the science of caring 

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for others really requires. 
I think for you to step back 

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from yourself, it's a very 
selfless field. 

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So it's definitely something 
that I think you can tell when 

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somebody's been called to the 
field of nursing. 

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So, I hear you on that just kind
of a natural ability towards the

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field is something that I think 
a lot of Nurses share. 

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I see that there is some years 
from 1985 until when you pursued

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your bachelor's degree. 
What sparked? 

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You going back for more 
education? 

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I think it was a conversation. 
I had with my mother-in-law one 

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day on her porch. 
And you know, I just was doing 

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research nursing actually at the
time in Lakeland and I saw a 

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nurse practitioner and in her 
role in research you really I 

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think was very autonomous and 
that's one thing I love about 

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research has you know, those 
patients They became really 

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close to us. 
I did research in malignant 

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melanoma and advanced breast 
cancer stage 4 colon cancer. 

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And I think just watching that 
nurse practitioner and her role 

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and then really enjoying that 
role of bringing patients all 

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the way through a study, you're 
basically kind of in charge of 

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their care. 
I think that's kind of what 

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started to drive me into more 
autonomous, nursing practice. 

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And I think, you know, after 
Five years being in the field, 

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working, inpatient and 
outpatient, I just knew that I 

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wanted more so I wasn't getting 
any younger. 

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I actually had three kids when I
went back to school and and I 

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still work full-time and to the 
last year, when I really wanted 

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just to finish up. 
But yeah, I think I think it was

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really having positive role 
models in the field of nurse 

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practitioner and the fact that 
we can work autonomously, I felt

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like I had had enough experience
under my belt, to be able to do 

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that. 
Do you feel like the Track that 

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you took is what allowed you to 
be, who you are now. 

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Absolutely. 
I think the track that I took 

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allowed me to do what I'm doing.
Now, I think the experience 

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every job that I had gave me 
really valuable experience to 

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put me where I'm at today. 
Mean it's so obvious when I look

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back when I was working in 
dermatology and do I see, you 

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know, one of my patients and I 
see a lesion. 

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I pretty much know what that is 
or note need to be biopsied or 

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not. 
I think without having a lot of 

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that clinical experience I 
wouldn't He is confident in my 

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practice that I am today and I 
really know my limitations if 

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it's something that I feel like 
I can't handle, I also don't 

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hesitate to refer them out and I
think that just comes with years

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of experience when I first 
graduated from school, there was

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a lot of girls that were going 
straight through to get their 

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masters and their doctorate. 
And I took a little bit of a 

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time. 
I didn't go directly straight 

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through and I agree with you. 
I think that time and practicing

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seeing different things it does 
kind of give you more of an idea

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of what you Want for possibly 
like a long-term career. 

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And I think it all nursing is a 
journey. 

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So it's like, let's take let's, 
let's it doesn't have to be 

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immediate all now, go get your 
education. 

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It can take you a little bit and
you can still get to a really 

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cool place. 
Now, that we understand kind of 

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your history and kind of how you
got started in nursing. 

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How did you let's kind of dive 
into like starting of your 

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business. 
When like why and how did you 

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choose? 
Use to own your own business. 

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What was the kind of the 
motivation or passion mission 

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for your work? 
I think having control of your 

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own schedule something that I 
felt was important to me instead

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of just kind of punching the 
clock and working in a Monday 

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through Friday 8 to 5, I'm just 
more of the type of person is I 

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like to get in their work hard 
and then if I finish by three, I

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want to be able to leave at 3:00
and that was one of the 

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motivating factors. 
The other was really being able 

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to treat patients the way I felt
like Need to be treated. 

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Unfortunately, I think because 
of insurance providers now, or 

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having to see patients in such a
short amount of time, maybe 15 

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minutes basically, what's 
allowed, and sometimes they're 

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even double-booked. 
And I think that that really was

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one of the other driving 
factors, it's I really like to 

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spend as much time as I feel 
like is needed with that 

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particular patient during that 
visit mainly. 

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Like, in kind of ecology, I 
started doing some Primary care 

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for the women that I was taking 
care of and Gynecology. 

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And I also really like a weight 
loss program and I think that, 

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you know, the doctors at the 
time were wanting me to see, you

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know, 25 patients a day like 
they do, but my role was 

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different. 
And, you know, if you have a 

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woman that's crying in your 
office, I don't think you can 

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just say, well, I'm sorry you're
gonna have to schedule. 

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Another visit. 
I don't have enough time. 

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I'm going to get so backed up. 
I'm going to have to be making 

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it up all day and So that was 
something else. 

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I just started to really see 
that I didn't want to be 

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dictated on, you know, how much 
time I could spend with my 

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patients that that probably was 
it. 

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So, I left my full-time job and 
took two part-time jobs to try 

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to figure out what I wanted to 
do. 

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Things that stick out to me, 
really huge with what you just 

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said, was patient-centered care.
And then, having your own 

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schedule are kind of the two 
major take-homes. 

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I'm hearing from that. 
At which are incredible things 

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to be able to do. 
Because you're right whenever 

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you have a patient in your 
office that's upset and or even 

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as just wanting to talk about 
something that you're like, 

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listen, I've only got 15 minutes
and they have something that's 

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heavier than that. 
It does feel awful to be like, 

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alright, I gotta go like I just 
can't be in here. 

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What you're describing is just 
like what? 

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Everybody wants, who doesn't 
want a provider that's going to 

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take time to talk to them. 
Were you scared? 

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Your own business and what gave 
you the confidence to go? 

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I can do that. 
Well, that's funny. 

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I read a book by Jensen Siro. 
You're a badass. 

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It's realizing your full 
potential and it's a really, 

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it's a really great book. 
If you ever want to, I loved 

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listening to audiobooks so on 
audio, she's pretty funny. 

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I think you get to a point where
you ask yourself if I don't do 

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this, you know I'm not going to 
regret it for the rest of my 

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life. 
And the answer for me was yes, I

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felt like I could always get 
another job. 

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You know, if this failed, what's
the worst thing that can happen?

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Also, I felt like if I never 
tried it, I would never know if 

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I could be successful. 
And I also gets important to 

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know that a lot of successful 
people. 

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Had a lot of failures to along 
the way. 

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Like, it's not always going to 
be successful your first time 

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out, although, I've been blessed
so far. 

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We have been successful but I 
was willing to take that risk. 

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It's taken you. 
How long from when you decided 

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some that time that you'd quit, 
your job, your full-time job, 

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you took a part-time job to 
part-time jobs. 

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How long did it take you from 
there to start your business? 

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Probably about three years 
actually. 

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Okay, so it took you three 
years, get it started right? 

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I didn't really know what 
direction I wanted to go. 

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Honestly. 
So I didn't have a clear vision 

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and I think that's what that 
three years gave me was to try 

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to figure out, you know, what do
I want to offer people that they

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don't have right now? 
Oh, and that became pretty clear

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to me. 
What? 

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I was working both jobs. 
So again, I felt like it was a 

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blessing to have a primary care 
position. 

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I work part-time with dr. 
Robert Ashley, who's been in 

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family practice for over 35 
years in Gainesville threesome, 

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he's always been a really great 
mentor for me. 

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And then I was also doing joint 
injections for osteoarthritis of

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the knees for a chiropractor and
it was actually a blend of those

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two positions that He led me to 
the vision of, you know, how can

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we offer people treatment 
options, natural treatment 

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options for joint pain? 
So an example, was I injections 

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I was doing for osteoarthritis 
of the knees, which for Medicare

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patients primarily using 
hyaluronic acid and I would do 

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probably 12 to 14 injections a 
day, so I got pretty good using 

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Periscope. 
And so my confidence level got 

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pretty high doing those 
treatments and But I would have 

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my gynecology patients, that 
followed me to Primary Care. 

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They would come in and, you 
know, have bilateral knee pain, 

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but they're in their 40s. 
So those aren't good candidates 

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for hyaluronic acid. 
Their problem isn't bone on 

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bone. 
Their problem is probably mild 

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to moderate arthritis, may be 
some ligament or tendon strain 

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and so I thought, wow, you know,
I'm going to refer them back 

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over to me and I learned about 
Play the rich plasma at a 

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conference in Orlando and I said
I'm going to start a program 

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within the chiropractor's office
of doing PRP for the knees. 

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And so I started that program 
and it probably was about a year

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in when I realized I'm doing all
the work I'm the one that's all 

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marked. 
No I researched it. 

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I started the program but the 
chiropractor was actually you 

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know benefiting from that 
financially. 

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Yeah. 
And And I, you know, didn't make

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any extra money based on that, 
not that it's all about the 

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money. 
But I started to realize, I 

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really didn't need him to do 
what I was doing. 

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And that's how you knew you had 
the right idea. 

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Like and the patients were 
getting better. 

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So my patients, I would follow 
them because they're my primary 

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care patient and their knee pain
would be completely gone. 

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And I just thought, wow, what an
amazing thing and I still see 

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that particular patient today, 
so that's probably five years 

227
00:12:53,900 --> 00:12:57,500
ago, four, five years ago, And 
she's still doing great. 

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00:12:57,600 --> 00:13:00,800
She's actually a treated or 
shoulder since then with PRP. 

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So I think I have a lot of 
long-term history on these 

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treatments and seeing how people
got better. 

231
00:13:07,500 --> 00:13:10,300
And it was a, it was a niche. 
So nobody else is really doing 

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that. 
And so that's what kind of 

233
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started to drive this vision for
this practice. 

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That's really cool. 
It's almost kind of like, if you

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heard that saying, like master 
of, like, Jack of all trades, 

236
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master of none, it's almost kind
of like, I do. 

237
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You've Earned all these 
different things that you were 

238
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able to do and get good at it. 
Who's to say, you know, whatever

239
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is level of Mastery. 
You had it, but you still 

240
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learned all these like different
elements in the nursing field 

241
00:13:36,300 --> 00:13:41,600
and in medicine you were able to
kind of carve out your own Niche

242
00:13:41,600 --> 00:13:44,700
which you wouldn't have done if 
you hadn't got the experience 

243
00:13:44,700 --> 00:13:48,800
doing a lot of different things 
and kind of figuring out what 

244
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was missing from the scene, like
okay, this is what's missing 

245
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some place where somebody can go
and get all of these things. 

246
00:13:56,000 --> 00:13:58,400
Done at once, right? 
Absolutely. 

247
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I don't know, and I wanted. 
So I wanted to be an expert in 

248
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the field of regenerative 
medicine. 

249
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So basically regenerative 
medicine uses the body's own 

250
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healing properties, to heal or 
repair tissue. 

251
00:14:09,800 --> 00:14:12,500
So, no matter where you put it, 
whether it's in the face, or in 

252
00:14:12,500 --> 00:14:16,300
the joint or the scalp to help 
improve hair growth, it can make

253
00:14:16,300 --> 00:14:19,600
tissue and cells healthier. 
And I just like that whole 

254
00:14:19,600 --> 00:14:23,300
concept, I remember coming out 
of nurse practitioners School 

255
00:14:23,300 --> 00:14:25,700
saying, you know, I want to 
focus more on health and 

256
00:14:25,700 --> 00:14:29,200
wellness. - and sickness and 
disease. 

257
00:14:29,200 --> 00:14:31,000
Like, let's get to the root 
problem. 

258
00:14:31,000 --> 00:14:33,500
Like what? 
What's going on and how can we 

259
00:14:33,600 --> 00:14:36,400
make a difference? 
And I think that is also one of 

260
00:14:36,400 --> 00:14:39,300
the drivers from traditional 
medicine where, you know, we 

261
00:14:39,300 --> 00:14:42,500
write so many scripts. 
If somebody has depression or 

262
00:14:42,500 --> 00:14:46,000
anxiety or they're not sleeping.
Well, you know, it's a lot 

263
00:14:46,000 --> 00:14:49,200
easier to write a script that it
is sometimes to figure out. 

264
00:14:49,200 --> 00:14:51,200
Okay, this is a hormonal 
imbalance. 

265
00:14:51,500 --> 00:14:55,500
Let's check your hormone levels.
Let's see if we can help you get

266
00:14:55,500 --> 00:14:57,500
those Demise. 
So you feel really good. 

267
00:14:57,500 --> 00:15:00,300
So that's very rewarding in the 
field of nursing. 

268
00:15:00,300 --> 00:15:03,700
I think is to be able to take 
the time to look at the root 

269
00:15:03,700 --> 00:15:05,800
cross. 
What's actually going on in? 

270
00:15:06,200 --> 00:15:09,000
Let's see if we can find a 
natural approach versus a 

271
00:15:09,008 --> 00:15:11,800
pharmaceutical approach. 
That kind of actually is kind of

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00:15:11,800 --> 00:15:15,200
spray meat on where I want to 
take our conversation now, which

273
00:15:15,200 --> 00:15:18,700
is one throwback to our College 
of, Nursing days at the 

274
00:15:18,700 --> 00:15:21,300
University of Florida, where 
they taught us about holistic 

275
00:15:21,400 --> 00:15:25,100
medicine, looking at the whole 
person, not just focusing so 

276
00:15:25,100 --> 00:15:27,800
much on. 
These but also just focusing on 

277
00:15:27,800 --> 00:15:31,200
the whole patient and like you 
were describing that younger 

278
00:15:31,200 --> 00:15:33,000
patients. 
You were like it's not bone on 

279
00:15:33,000 --> 00:15:36,400
bone, like that's going on in 
the joint, it's something else. 

280
00:15:36,400 --> 00:15:39,900
And so kind of seeking out how 
to fix that thing that's 

281
00:15:39,900 --> 00:15:44,200
appropriate for that age is 
really what nursing is about. 

282
00:15:44,200 --> 00:15:47,700
We're not just looking at the 
issue of you have knee pain. 

283
00:15:47,700 --> 00:15:49,400
It's like okay so how old are 
you? 

284
00:15:49,700 --> 00:15:53,700
What's likely this cause of the 
knee pain and then what's the 

285
00:15:53,700 --> 00:15:55,200
best treatment that we can give 
you? 

286
00:15:55,200 --> 00:15:57,300
That's going to give you 
Longest, you know the biggest 

287
00:15:57,300 --> 00:15:59,200
bang for your buck, that's not 
just here. 

288
00:15:59,200 --> 00:16:01,500
Take a pill, get out the door, 
we don't have time. 

289
00:16:01,600 --> 00:16:04,400
Like, I don't know. 
That just, that's really cool. 

290
00:16:04,400 --> 00:16:06,500
I think that you're able to do 
that. 

291
00:16:06,600 --> 00:16:10,900
So, okay, so explain to me I you
kind of went into it a little 

292
00:16:10,900 --> 00:16:15,300
bit but regenerative medicine 
and what services, you offer at 

293
00:16:15,300 --> 00:16:18,300
your practice and the I guess 
the, your job and 

294
00:16:18,300 --> 00:16:22,400
responsibilities around that. 
So I think my goal is to really 

295
00:16:22,400 --> 00:16:25,300
expand these play. 
The rich plasma treatments for 

296
00:16:25,900 --> 00:16:29,700
Alex, I did some training before
I even open the practice 

297
00:16:29,700 --> 00:16:32,300
actually did a lot of 
preparation and training with 

298
00:16:32,300 --> 00:16:35,100
some of the top experts in the 
country who are doing platelet 

299
00:16:35,100 --> 00:16:37,700
rich, plasma treatments, whether
it was for joints. 

300
00:16:37,700 --> 00:16:40,900
So I actually learned how to do 
ultrasound guided joint 

301
00:16:40,900 --> 00:16:45,300
injections, which I think really
sets me apart from other 

302
00:16:45,300 --> 00:16:48,500
providers that don't use 
ultrasound because we can be 

303
00:16:48,500 --> 00:16:52,600
very specific and where we place
the injections which is really 

304
00:16:52,600 --> 00:16:55,200
important. 
If there's a specific tear and a

305
00:16:55,208 --> 00:16:59,600
specific Patient. 
And so I think the preparation 

306
00:16:59,600 --> 00:17:03,200
for opening the practice was 
important but we offer joint 

307
00:17:03,200 --> 00:17:05,599
injections and then I also did 
training for What's called the 

308
00:17:05,599 --> 00:17:10,599
OSHA and the P shot and vampire.
Facial facelift with dr. 

309
00:17:11,000 --> 00:17:15,300
Charles Reynolds and peace in 
Fairhope Alabama. 

310
00:17:15,300 --> 00:17:17,599
And these are trademark 
procedures. 

311
00:17:17,700 --> 00:17:22,500
Since I had experience in 
urology and Gynecology the P 

312
00:17:22,500 --> 00:17:24,400
shot. 
No shot what you got on my 

313
00:17:24,400 --> 00:17:27,500
website. 
And Learn about those, it's PRP 

314
00:17:27,500 --> 00:17:32,100
region.com but you know those 
basically help sexual health and

315
00:17:32,100 --> 00:17:35,000
wellness. 
And again, we know that as 

316
00:17:35,000 --> 00:17:39,800
people are in relationships long
term, you know that helping them

317
00:17:39,800 --> 00:17:43,500
maintain intimacy through 
improving sexual function is as 

318
00:17:43,500 --> 00:17:46,200
a really important part of how. 
And so I became pretty 

319
00:17:46,200 --> 00:17:49,000
passionate about offering. 
Those treatments just hard to 

320
00:17:49,000 --> 00:17:54,900
get the word out about them. 
But I also love doing some 

321
00:17:54,900 --> 00:17:58,700
Aesthetics. 
And so the vampire facial uses 

322
00:17:58,700 --> 00:18:02,100
platelet-rich plasma and 
micro-needling on the face to 

323
00:18:02,100 --> 00:18:06,200
improve skin Health, tone and 
texture and also helps to treat 

324
00:18:06,200 --> 00:18:10,100
acne scarring, which can be, you
know, really important for 

325
00:18:10,100 --> 00:18:14,700
somebody's self-image. 
If we can something exactly, we 

326
00:18:14,700 --> 00:18:18,400
help them feel better. 
I had a nurse at the hospital 

327
00:18:18,400 --> 00:18:22,300
that I had treated her with the 
Vampire, facial for acne. 

328
00:18:22,300 --> 00:18:25,700
And you know, she said, she 
finally, you know, felt what? 

329
00:18:25,900 --> 00:18:31,700
Confident about, you know, being
him in her role as a nurse and 

330
00:18:32,000 --> 00:18:34,000
people even commented in her 
skin. 

331
00:18:34,500 --> 00:18:39,200
And so I think it's not just 
about, you know, offering botox 

332
00:18:40,000 --> 00:18:43,500
for wrinkles, which I do. 
But I think that's also 

333
00:18:44,500 --> 00:18:47,100
something that makes people feel
good. 

334
00:18:47,500 --> 00:18:51,000
And I think sort of the premise 
of our practices, help people 

335
00:18:51,400 --> 00:18:55,500
look and feel their best. 
And so we offer the platelet 

336
00:18:55,500 --> 00:18:58,000
rich plasma. 
The treatments and then I also 

337
00:18:58,000 --> 00:19:02,800
offer the several different 
treatment options for joint 

338
00:19:02,800 --> 00:19:06,300
pains and not just PRP, but 
actually using something called 

339
00:19:06,300 --> 00:19:11,600
placental tissue Matrix, which 
is pretty amazing product, and 

340
00:19:12,300 --> 00:19:16,000
really increases the speed of 
healing for people that have 

341
00:19:16,000 --> 00:19:20,000
kind of moderate to severe 
arthritis or tendon tears. 

342
00:19:20,300 --> 00:19:25,300
And then, I used to offer hair 
growth, treatments with PRP, but

343
00:19:25,300 --> 00:19:28,400
I've kind of Drop that. 
It's very time-consuming and 

344
00:19:28,800 --> 00:19:31,600
really difficult for people to 
see the benefit of that. 

345
00:19:31,900 --> 00:19:36,600
So it sort of dropped that, that
from my Arsenal and then one of 

346
00:19:36,600 --> 00:19:41,200
the biggest things I think that 
we've started offering is warm 

347
00:19:41,200 --> 00:19:45,900
and management for men, and 
women, using bioidentical pellet

348
00:19:45,900 --> 00:19:49,100
therapy. 
And that is something that I 

349
00:19:49,100 --> 00:19:52,200
found me about that. 
Yeah, it's been really, really, 

350
00:19:52,200 --> 00:19:55,800
really life-changing for many of
my patients. 

351
00:19:55,900 --> 00:20:02,200
And I went to a meeting with the
American Academy of osteopathic,

352
00:20:02,200 --> 00:20:06,000
medicine to learn how to do 
Prolotherapy, which is another 

353
00:20:06,000 --> 00:20:08,100
joint treatment or tendon 
treatment. 

354
00:20:08,400 --> 00:20:11,800
And one of the providers they 
are set, are your patients doing

355
00:20:11,800 --> 00:20:14,400
hormones? 
And I said, no, you know, my 

356
00:20:14,400 --> 00:20:18,400
background in Gynecology, I done
from as for years but not 

357
00:20:18,400 --> 00:20:22,200
necessarily using pallets. 
And at this meeting, you know, I

358
00:20:22,200 --> 00:20:25,700
met addio a doctor of 
Osteopathic Medicine in there. 

359
00:20:25,900 --> 00:20:30,600
They're awesome to train with 
and work with and I guess she's 

360
00:20:30,600 --> 00:20:33,200
like, when do you have to do 
these hormones are amazing. 

361
00:20:34,100 --> 00:20:37,500
And so as soon as I got back 
from that meeting, I looked up 

362
00:20:37,500 --> 00:20:39,700
the wrap and come to find out 
there's already. 

363
00:20:40,100 --> 00:20:44,700
You know, a majority of 
gynecologist that were offering 

364
00:20:44,700 --> 00:20:51,000
this treatments through by otbi.
Oh, teehee and I think as a 

365
00:20:51,008 --> 00:20:57,600
nurse practitioner training with
Physicians, This procedure, 

366
00:20:57,900 --> 00:21:00,500
which is a little office 
procedure, which, you know, I'm 

367
00:21:00,500 --> 00:21:03,100
pretty comfortable doing 
procedures at my office. 

368
00:21:03,100 --> 00:21:06,900
So, that was nothing and then 
managing their hormones and 

369
00:21:06,900 --> 00:21:10,600
helping people really improve 
their quality of sleep, and 

370
00:21:10,600 --> 00:21:13,300
their energy, and their sex 
drive. 

371
00:21:13,600 --> 00:21:17,700
And so it, it's been amazing for
my practice. 

372
00:21:17,700 --> 00:21:21,300
And it really is something. 
I think helped get us through 

373
00:21:22,400 --> 00:21:26,200
some of the difficult time 
through covid because I'm just 

374
00:21:26,200 --> 00:21:29,800
thinking you know, kind of 
staying up to date on this late 

375
00:21:29,800 --> 00:21:32,300
on these latest treatment 
options. 

376
00:21:32,600 --> 00:21:35,600
There's got to be a constant way
of keeping your business 

377
00:21:35,600 --> 00:21:42,200
relevant and kind of Cutting 
Edge so that you can offer these

378
00:21:42,200 --> 00:21:44,400
Services. 
How do you, how do you stay up 

379
00:21:44,400 --> 00:21:48,800
to date on these sir? 
Like these latest things that 

380
00:21:48,800 --> 00:21:50,600
are coming out and regenerative 
medicine? 

381
00:21:50,700 --> 00:21:52,700
I think going to meetings is 
crucial. 

382
00:21:52,800 --> 00:21:55,700
So I went to a regenerative 
medicine meeting on an errand. 

383
00:21:55,900 --> 00:22:00,100
Ona right before covid. 
Kind of shut everything down and

384
00:22:00,100 --> 00:22:04,500
it was amazing because you're in
a room with people that think 

385
00:22:04,500 --> 00:22:07,000
and believe like you do, it's 
very inspiring. 

386
00:22:07,700 --> 00:22:12,100
We learned a lot about peptides 
what peptides the FDA is going 

387
00:22:12,100 --> 00:22:15,900
to allow and what which ones are
not, you know, I learned about 

388
00:22:15,900 --> 00:22:19,700
human growth hormone. 
And so it helps me try to decide

389
00:22:19,700 --> 00:22:25,200
like what am I going to bring 
into the practice and one of the

390
00:22:25,200 --> 00:22:27,400
other things? 
Things Sandra, that's difficult 

391
00:22:27,400 --> 00:22:30,800
is trying to stay focused on 
your one thing. 

392
00:22:31,200 --> 00:22:35,300
So there is a book out there. 
It's called the one thing and I 

393
00:22:35,300 --> 00:22:37,800
think as a nurse practitioners, 
we want to help everybody in 

394
00:22:37,800 --> 00:22:41,600
every area. 
And that was something I learned

395
00:22:42,000 --> 00:22:44,700
early in practice, not early, 
probably three years into 

396
00:22:44,700 --> 00:22:48,500
practice, is that I can't offer 
everything. 

397
00:22:48,600 --> 00:22:52,900
I was just running myself crazy,
you know, I was doing a Botox 

398
00:22:52,900 --> 00:22:56,000
treatment and then IV 
nutritional therapy and Other 

399
00:22:56,000 --> 00:23:00,000
room and then a joint injection 
and then maybe a hair treatment 

400
00:23:00,000 --> 00:23:03,400
and I just found like I really 
need to pair things down to 

401
00:23:03,400 --> 00:23:06,200
about three main things I want 
to offer. 

402
00:23:06,900 --> 00:23:09,800
Wow. 
So I think, you know, raining 

403
00:23:09,800 --> 00:23:14,000
that back in with important 
because you do go to these 

404
00:23:14,000 --> 00:23:16,700
meetings, where you learn a lot 
about what's coming in the 

405
00:23:16,708 --> 00:23:19,300
pipeline. 
But then you have to decide does

406
00:23:19,300 --> 00:23:24,500
that fit? 
What I want to offer and so, I 

407
00:23:24,500 --> 00:23:28,000
can't stats a growing A point 
for me, as a business owner is 

408
00:23:28,000 --> 00:23:31,400
trying to rein it back in and 
stay focused. 

409
00:23:32,400 --> 00:23:36,200
Yeah, you know, it's so funny 
that as you're as you're saying,

410
00:23:36,200 --> 00:23:39,900
how did this help with covid? 
You said, specifically this 

411
00:23:39,900 --> 00:23:43,800
helped with covid how I think as
a business owner number one, you

412
00:23:43,800 --> 00:23:48,500
know, a lot of people got shut 
down, the Aesthetics portion of 

413
00:23:48,500 --> 00:23:53,700
our practice got shut down, 
which was fine because we still 

414
00:23:53,700 --> 00:23:55,300
had medically necessary 
treatment. 

415
00:23:56,900 --> 00:24:01,200
That people were willing to come
to us for and we felt like we 

416
00:24:01,200 --> 00:24:03,900
really important for their 
health and well-being when you 

417
00:24:03,900 --> 00:24:08,600
manage people's hormones, this 
is a procedure that within get 

418
00:24:08,600 --> 00:24:12,800
every three to four months and 
men get every five to six months

419
00:24:13,400 --> 00:24:17,200
and it really has been shown to 
improve mood. 

420
00:24:17,600 --> 00:24:20,800
So I think there was a lot of 
anxiety and depression going on 

421
00:24:21,100 --> 00:24:25,200
with covid and still is so 
whatever we can do to optimize. 

422
00:24:25,800 --> 00:24:30,300
People's mood and well-being, I 
think was really important. 

423
00:24:30,300 --> 00:24:33,900
Also, you know, quality of sleep
with the hormones is really 

424
00:24:33,900 --> 00:24:38,100
good. 
And so that's really important 

425
00:24:38,100 --> 00:24:42,500
as, you know, for healing the 
body and repairing and improving

426
00:24:42,500 --> 00:24:47,100
the immune system. 
So that became something that 

427
00:24:47,200 --> 00:24:50,600
helped us get through. 
Number one, still taking care of

428
00:24:50,600 --> 00:24:55,400
our patients, but also being 
able to sustain financially 

429
00:24:55,800 --> 00:25:02,000
Through kind of that difficult 
turn and we also did joint 

430
00:25:02,000 --> 00:25:05,800
injections because I feel like 
you know it's inhumane to leave 

431
00:25:05,800 --> 00:25:07,700
people in pain. 
You know. 

432
00:25:07,700 --> 00:25:10,100
Yeah. 
If they're willing to come then 

433
00:25:10,100 --> 00:25:15,300
I was willing to treat them and 
and so pain to me was something 

434
00:25:15,300 --> 00:25:18,000
else that was considered 
medically necessary. 

435
00:25:18,600 --> 00:25:23,600
And I think that gives me a lot 
of confidence because we are 

436
00:25:24,200 --> 00:25:26,700
we're not cash-based. 
I mean, we Take credit cards. 

437
00:25:26,800 --> 00:25:29,300
When I say cash-based, people 
are saying, you don't take 

438
00:25:29,300 --> 00:25:31,800
credit card. 
We just don't Bill insurance. 

439
00:25:32,100 --> 00:25:36,000
So I was always as a business 
owner of little bit nervous 

440
00:25:36,000 --> 00:25:38,900
about what would happen if the 
economy tanks. 

441
00:25:39,200 --> 00:25:43,000
You know what, people still be 
willing to pay for these type of

442
00:25:43,000 --> 00:25:46,300
services and I think the answer 
is. 

443
00:25:46,300 --> 00:25:47,700
Yes. 
Wow. 

444
00:25:47,700 --> 00:25:50,400
That's that's huge. 
It isn't cool. 

445
00:25:50,700 --> 00:25:54,200
Yeah, that's really cool. 
And like I guess kind of going 

446
00:25:54,200 --> 00:25:58,400
on to the next vein of Where I 
wanted to go is about the 

447
00:25:58,400 --> 00:26:01,400
business building and its you 
kind of touched on a lot of the 

448
00:26:01,400 --> 00:26:03,800
questions that I had. 
But what were some of your 

449
00:26:03,800 --> 00:26:06,900
approaches to marketing? 
I mean, what have you? 

450
00:26:07,400 --> 00:26:10,200
I remember when I originally 
first, saw you going into your 

451
00:26:10,200 --> 00:26:12,700
own business I was like oh she's
doing her own thing like you 

452
00:26:12,700 --> 00:26:15,600
just kind of went off and I just
kind of saw it just from a you 

453
00:26:15,600 --> 00:26:17,400
know on Facebook stalking 
standpoint. 

454
00:26:17,400 --> 00:26:22,000
I was like oh man like she's 
doing her own thing and I was 

455
00:26:22,200 --> 00:26:25,600
kind of wondering like I think 
I've seen you know I follow you 

456
00:26:25,700 --> 00:26:28,800
Like your Facebook page and 
that's I see how you like, you 

457
00:26:28,800 --> 00:26:30,400
know, you would post stuff on 
there. 

458
00:26:30,600 --> 00:26:32,100
What else did you do for 
marketing? 

459
00:26:32,200 --> 00:26:34,300
Yeah, I've done a little bit of 
everything. 

460
00:26:35,700 --> 00:26:39,700
I will tell you that my best 
marketing is word of mouth. 

461
00:26:40,300 --> 00:26:46,800
And and then Google, the thing 
that's worth the return is is 

462
00:26:46,800 --> 00:26:53,400
referrals from my patients, but 
also, I do a lot of talks in the

463
00:26:53,400 --> 00:26:58,600
community with Physical 
therapists and chiropractors 

464
00:26:58,900 --> 00:27:03,200
people that I think would be 
good referral sources for us. 

465
00:27:03,600 --> 00:27:09,100
And so, I think that that has 
been huge for my patients. 

466
00:27:09,100 --> 00:27:13,100
They do get a 25 dollar gift 
card, if they refer somebody and

467
00:27:13,100 --> 00:27:16,700
they get treatment and that's 
just a little thank-you from us 

468
00:27:17,100 --> 00:27:20,200
and they don't do it for the 
$25. 

469
00:27:20,200 --> 00:27:23,700
I know that, but they like that.
They like, oh, I got my little, 

470
00:27:23,900 --> 00:27:26,600
you know, referral gift card. 
Can I use that today. 

471
00:27:26,600 --> 00:27:32,000
And yeah, and, and we also do a 
birthday, fifty dollar gift card

472
00:27:32,000 --> 00:27:35,100
for their birthday. 
So we try to really make our 

473
00:27:35,100 --> 00:27:40,200
patients feel like, you know, we
couldn't be doing what we doing 

474
00:27:40,500 --> 00:27:45,100
without them and and then SEO 
optimization is something I've 

475
00:27:45,100 --> 00:27:49,700
learned about overtime and I 
have somebody that's working 

476
00:27:49,700 --> 00:27:53,300
specifically on that because 
platelet-rich plasma a lot of 

477
00:27:53,308 --> 00:27:54,800
people don't even know what that
is. 

478
00:27:55,200 --> 00:27:59,500
So It's hard to Market it, but 
people that are looking for it. 

479
00:27:59,500 --> 00:28:04,300
If you have your website 
optimized and they searched PRP 

480
00:28:04,300 --> 00:28:07,500
Gainesville, you know, we want 
to be the first people that come

481
00:28:07,500 --> 00:28:09,400
up and I think pretty much we 
are. 

482
00:28:09,800 --> 00:28:12,000
So next you are so good. 
Yay. 

483
00:28:12,300 --> 00:28:15,800
But that also comes in the back 
end, you know? 

484
00:28:16,900 --> 00:28:20,300
So I don't think you have to 
spend a ton of money in 

485
00:28:20,300 --> 00:28:24,300
advertising and I've actually 
shut down all marketing right 

486
00:28:24,300 --> 00:28:28,100
now. 
Just because I feel like that's 

487
00:28:28,100 --> 00:28:30,700
what I want to do. 
And so that's what we're doing. 

488
00:28:30,800 --> 00:28:34,600
Whenever you got originally 
started, did you have buyers 

489
00:28:34,600 --> 00:28:37,800
into your business? 
Did you finance this yourself? 

490
00:28:39,200 --> 00:28:41,900
Did you tell your husband? 
Listen, we're putting the house 

491
00:28:41,900 --> 00:28:44,200
on the mic. 
What did you do to get started? 

492
00:28:45,600 --> 00:28:48,900
We talked about being scared, my
husband was very, very nervous 

493
00:28:48,900 --> 00:28:54,400
about me leaving my secure job 
and and, and taking this on. 

494
00:28:55,400 --> 00:28:59,200
But You know, we've been married
almost 30 years in January. 

495
00:28:59,200 --> 00:29:05,900
And so he he was supportive. 
My brother-in-law has always 

496
00:29:05,900 --> 00:29:10,000
been really. 
An important part in person in 

497
00:29:10,000 --> 00:29:14,900
my life, I've been very close to
him and of course my sister as 

498
00:29:14,900 --> 00:29:20,600
well, but financially, I asked 
him if he would loan us sixty 

499
00:29:20,600 --> 00:29:26,000
thousand dollars to start this 
business and he could be, you 

500
00:29:26,000 --> 00:29:27,600
know, my business partner on 
that. 

501
00:29:28,000 --> 00:29:30,700
And wow. 
And he said, yes. 

502
00:29:30,700 --> 00:29:34,500
And I just couldn't, you know, 
and that book Jensen, Ciro I 

503
00:29:34,500 --> 00:29:36,600
mentioned that, but she does 
talk about that. 

504
00:29:36,600 --> 00:29:39,800
She's like, just find a way to 
It, you know, whatever you need,

505
00:29:39,900 --> 00:29:42,300
whatever you think is going to 
take to get started, just fine, 

506
00:29:42,700 --> 00:29:46,300
find a way to get that, and I 
knew that he might be interested

507
00:29:46,300 --> 00:29:49,700
in helping me. 
And so, I've been indebted to 

508
00:29:49,700 --> 00:29:51,900
him. 
I am paying him back. 

509
00:29:51,900 --> 00:29:54,500
Now, I have actually and the 
sole owner. 

510
00:29:54,500 --> 00:29:59,400
And so I bought him out and, and
I'm paying him back. 

511
00:29:59,400 --> 00:30:02,600
But honestly, we've just been 
blessed, because I remember only

512
00:30:02,600 --> 00:30:06,400
seeing two or three patients a 
day, when I first started, and I

513
00:30:06,408 --> 00:30:08,200
think that would be another 
advice I'd give. 

514
00:30:08,300 --> 00:30:12,200
And people starting out is, you 
know, start really small. 

515
00:30:12,500 --> 00:30:16,100
I mean, it was just myself and 
my office manager who is my 

516
00:30:16,100 --> 00:30:20,700
friend Natalie, we were at and 
then we had this little office 

517
00:30:20,700 --> 00:30:26,100
inhale and you know, when we 
were done seeing our three 

518
00:30:26,100 --> 00:30:29,000
patients we would go home. 
You know. 

519
00:30:29,700 --> 00:30:32,700
So I was I didn't have this big 
payroll as what I'm trying to 

520
00:30:32,700 --> 00:30:34,100
say. 
Where are ya? 

521
00:30:34,400 --> 00:30:37,000
You know, I've been really 
blessed with the employees that 

522
00:30:37,000 --> 00:30:38,300
I have that. 
If we don't. 

523
00:30:38,400 --> 00:30:42,200
Patients that I can ask them to 
maybe stay home or work. 

524
00:30:42,200 --> 00:30:46,600
I have a day and I think having 
that flexibility finding 

525
00:30:46,600 --> 00:30:49,200
actually helped us be 
successful. 

526
00:30:49,600 --> 00:30:52,300
Because I think the worst thing 
you could do is get a giant 

527
00:30:52,300 --> 00:30:56,200
office, have a big payroll and 
then just not have the patients 

528
00:30:56,200 --> 00:30:59,300
coming in and you have to take 
the time to build that. 

529
00:30:59,300 --> 00:31:06,100
Now, I see about, I don't know, 
10 patients a day 10 to 12 and 

530
00:31:06,100 --> 00:31:08,200
you know, some of my procedures,
take an hour and a half. 

531
00:31:08,300 --> 00:31:10,700
If so that's still a busy day 
for me. 

532
00:31:11,100 --> 00:31:16,200
And, you know, I throw some 
Botox in there and, you know, 

533
00:31:16,200 --> 00:31:19,000
new patient consult switch, I 
usually spend an hour. 

534
00:31:19,500 --> 00:31:26,000
So the day is is pretty busy but
and I just hired on a new nurse 

535
00:31:26,000 --> 00:31:30,500
practitioner so that was scary. 
Hiring on new staff is more 

536
00:31:30,500 --> 00:31:34,400
responsibility. 
It's a financial commitment. 

537
00:31:34,400 --> 00:31:37,000
And so I think you really have 
to set the foundation to make 

538
00:31:37,000 --> 00:31:41,400
sure you've got The patient load
an interest in what you're doing

539
00:31:41,800 --> 00:31:44,600
to help, you know, bring on more
people. 

540
00:31:44,600 --> 00:31:47,300
So of course I did not pay 
myself. 

541
00:31:48,300 --> 00:31:51,700
Like I would have paid a nurse 
practitioner or somebody else to

542
00:31:51,700 --> 00:31:54,900
do what I did. 
And I think that made it 

543
00:31:54,900 --> 00:32:01,000
financially feasible to So in 
total, how many employees do you

544
00:32:01,000 --> 00:32:06,100
have now? 
So right now I have four 

545
00:32:06,700 --> 00:32:11,400
including myself, so I have 
nately and then I just hired a 

546
00:32:11,400 --> 00:32:16,600
nurse practitioner myself and 
then we will time she full-time 

547
00:32:16,600 --> 00:32:19,900
know she is three days a week, 
okay? 

548
00:32:20,000 --> 00:32:24,900
Hmm. 
It's about 27 hours and look 

549
00:32:24,900 --> 00:32:28,000
around. 
And that's works great for her 

550
00:32:28,400 --> 00:32:31,600
but she's willing to work more 
of a meter or less if I need 

551
00:32:31,600 --> 00:32:34,600
her. 
So again, I think one of the 

552
00:32:34,600 --> 00:32:38,800
things I'm also learning is 
finding the right fit, you know,

553
00:32:38,800 --> 00:32:42,300
the right person for the right 
job. 

554
00:32:42,700 --> 00:32:49,200
There's a book called traction 
that I'm part of a Christian 

555
00:32:49,200 --> 00:32:52,200
leadership group that meets once
a month. 

556
00:32:52,200 --> 00:32:55,600
And so I learned from other 
Business Leaders in Gainesville,

557
00:32:55,600 --> 00:32:58,100
you know? 
No, you know how are you running

558
00:32:58,100 --> 00:33:00,800
your business and you know 
what's making the biggest 

559
00:33:00,800 --> 00:33:02,600
impact? 
Even if we don't do the same 

560
00:33:02,600 --> 00:33:05,900
business you still can learn 
from other Business Leaders 

561
00:33:06,200 --> 00:33:09,600
about you know, running a 
business. 

562
00:33:09,900 --> 00:33:13,300
I would say that probably the 
hardest part of my job not doing

563
00:33:13,300 --> 00:33:16,300
the treatments to the 
procedures, it's running the 

564
00:33:16,300 --> 00:33:21,200
business and so yeah I can I 
could go on and on about that 

565
00:33:21,800 --> 00:33:23,600
well and then you kind of you 
kind of told me a little bit 

566
00:33:23,608 --> 00:33:26,600
about it when we were chatting 
before the podcast that Your 

567
00:33:26,600 --> 00:33:29,600
Mentor had said, just because 
you're good at what you do, 

568
00:33:29,600 --> 00:33:32,300
doesn't mean that you're going 
to be a good business owner. 

569
00:33:32,500 --> 00:33:35,400
So it's like, okay. 
So not only did you spin Those 

570
00:33:35,400 --> 00:33:38,100
Years, Learning all the 
different parts of nursing 

571
00:33:38,600 --> 00:33:42,700
finding this Niche, Doug digging
out a tunnel for yourself, 

572
00:33:42,700 --> 00:33:44,900
right? 
Where you found this little area

573
00:33:45,200 --> 00:33:49,600
of patients that needed to kind 
of have this regenerative 

574
00:33:49,700 --> 00:33:55,700
medicine, offered, you found 
this Niche, you then, you know, 

575
00:33:56,100 --> 00:34:01,100
Cure the skills and then you get
the courage to LEAP out on your 

576
00:34:01,100 --> 00:34:05,600
own and now you're learning. 
Okay, wait a minute, it's not 

577
00:34:05,600 --> 00:34:07,500
just about the skills that I've 
learned. 

578
00:34:07,500 --> 00:34:11,300
I've now got to go be a business
owner and I've got to learn how 

579
00:34:11,300 --> 00:34:17,699
to do business, which is a whole
nother area that's completely 

580
00:34:17,699 --> 00:34:21,199
separate from nursing, but is 
totally weaved into nursing. 

581
00:34:21,699 --> 00:34:25,900
And I just, I think that is 
incredible to watch. 

582
00:34:26,100 --> 00:34:33,000
This journey that you've been on
to get here and so what do you 

583
00:34:33,000 --> 00:34:35,400
think? 
And kind of a probably touched 

584
00:34:35,400 --> 00:34:37,400
on this a little bit? 
So it might be a little bit 

585
00:34:37,400 --> 00:34:40,900
redundant, but what have you 
found is kind of the overarching

586
00:34:42,199 --> 00:34:47,699
Thing to say, whenever I look at
a good business owner, I think 

587
00:34:47,699 --> 00:34:53,500
of this, or I see this picture 
in my brain. 

588
00:34:53,600 --> 00:34:55,100
What does that look like for 
you? 

589
00:34:56,699 --> 00:35:01,000
I think you have to be a good 
leader if you're not a good 

590
00:35:01,000 --> 00:35:06,300
leader, people are not going to 
want to follow your vision and I

591
00:35:06,300 --> 00:35:08,200
would say that's what's 
different about our practice. 

592
00:35:08,200 --> 00:35:12,400
We have a vision, you have a 
vision to bring natural 

593
00:35:12,400 --> 00:35:16,500
treatment options for people to 
give them options, you know, as 

594
00:35:16,500 --> 00:35:20,000
far as, for instance, for joint 
pain, you know, usually it's a 

595
00:35:20,000 --> 00:35:25,400
steroid injection, Physical 
Therapy, you know, rice, you 

596
00:35:25,400 --> 00:35:30,100
know, sir. 
Sorry and so I think we are 

597
00:35:30,100 --> 00:35:36,100
passionate about really making a
difference in people's lives and

598
00:35:36,100 --> 00:35:41,300
everybody on my team has that 
same vision and I don't think it

599
00:35:41,300 --> 00:35:44,200
mattered. 
Honestly, what I pay them, it's 

600
00:35:44,200 --> 00:35:47,500
because they have the same 
calling that I do that. 

601
00:35:47,500 --> 00:35:51,100
We are successful. 
I think, if you have, if, if 

602
00:35:51,100 --> 00:35:54,200
people are willing to follow you
in, or not on board with your 

603
00:35:54,200 --> 00:35:57,400
vision, then I just don't think 
that At the practice is going to

604
00:35:57,400 --> 00:36:00,600
work. 
Mmm, very good. 

605
00:36:00,600 --> 00:36:02,500
And how do you think nursing is 
helped? 

606
00:36:02,500 --> 00:36:09,800
You learn how to lead? 
I think by watching managers and

607
00:36:09,800 --> 00:36:12,400
bosses that I've had over the 
years that were terrible at 

608
00:36:12,400 --> 00:36:18,400
leading terrible managers. 
Yes, you know, I've had some 

609
00:36:18,400 --> 00:36:24,900
really hard tough bosses that I 
made me cry and I just never 

610
00:36:24,900 --> 00:36:28,800
wanted to be like that and I 
think that was also one of the 

611
00:36:28,808 --> 00:36:31,000
benefits of having your own 
practices. 

612
00:36:31,000 --> 00:36:35,100
You can be a great leader, but 
it does take. 

613
00:36:36,700 --> 00:36:39,700
Education in that area. 
And I don't know that we 

614
00:36:39,700 --> 00:36:44,900
necessarily get that in nurse 
practitioner school, maybe in 

615
00:36:44,900 --> 00:36:47,700
the doctorate program because I 
know you have your doctorate but

616
00:36:47,700 --> 00:36:53,800
I don't, but it really is 
something you have to some 

617
00:36:53,800 --> 00:36:58,300
people are born leaders but some
people are not but I think you 

618
00:36:58,300 --> 00:37:04,400
could learn to be a good leader 
and so that's where leadership 

619
00:37:04,400 --> 00:37:09,400
groups come in. 
I listen to a ton of books and I

620
00:37:09,400 --> 00:37:14,200
just try to soak up as much 
knowledge as I can in that area.

621
00:37:15,100 --> 00:37:18,900
How many books do you read like 
a week or a month? 

622
00:37:20,300 --> 00:37:26,000
I'm trying to do two a month and
I'm kind of an ADHD reader. 

623
00:37:26,000 --> 00:37:28,300
I have like two or three books 
at one time I'm doing. 

624
00:37:28,800 --> 00:37:33,800
So it's kind of hard for me to 
stay focused but I think you 

625
00:37:33,800 --> 00:37:37,900
know finding the time and that's
Bringing on another nurse nurse 

626
00:37:37,900 --> 00:37:40,300
practitioner. 
It's going to allow me to grow 

627
00:37:40,300 --> 00:37:45,300
this practice. 
We're actually moving, which is 

628
00:37:45,300 --> 00:37:50,700
a complete blessing, that we 
were able to get some funding 

629
00:37:51,100 --> 00:37:57,000
through covid, to help us grow 
as a business and we would not 

630
00:37:57,000 --> 00:38:01,000
be able to do what we're doing 
now without that funding through

631
00:38:01,000 --> 00:38:03,500
the SBA, which is a small 
Business Association. 

632
00:38:03,500 --> 00:38:08,000
So shout out to them. 
Them for hoping people like me, 

633
00:38:08,000 --> 00:38:11,300
be able to grow this practice 
during a pandemic. 

634
00:38:12,300 --> 00:38:16,800
Well, and so we're we're really 
excited for the future. 

635
00:38:16,800 --> 00:38:21,900
And yeah, we're hoping that we 
continue to grow and reach as 

636
00:38:21,900 --> 00:38:25,000
many people as possible that are
looking for these type of 

637
00:38:25,000 --> 00:38:30,500
treatments and really become 
known as experts in North 

638
00:38:30,500 --> 00:38:35,500
Central Florida at what we do 
and it's really gratifying. 

639
00:38:35,700 --> 00:38:40,500
See patients come all the way 
from Tallahassee all the way 

640
00:38:40,500 --> 00:38:43,300
from Vero, Beach, and West Palm,
wow. 

641
00:38:43,400 --> 00:38:46,400
Wow. 
To come see me for what we do. 

642
00:38:47,400 --> 00:38:49,800
Wow. 
And that, you know, one of the 

643
00:38:49,808 --> 00:38:51,700
questions I had was, what's your
biggest success? 

644
00:38:51,700 --> 00:38:54,500
And it sounds like that's your 
biggest success so far in. 

645
00:38:54,508 --> 00:38:58,200
Correct me if I'm wrong, is 
this, this new future that 

646
00:38:58,200 --> 00:39:01,500
you're walking into? 
It sounds like this is this is 

647
00:39:01,500 --> 00:39:04,600
this is winning like you're 
winning here and it I don't 

648
00:39:04,600 --> 00:39:05,900
know. 
That's kind of what I'm I'm 

649
00:39:05,900 --> 00:39:08,200
hearing from you. 
It's all scary too. 

650
00:39:11,100 --> 00:39:13,900
I had a lot of sleepless nights 
making the decision to move 

651
00:39:13,900 --> 00:39:15,600
because I signed an eight-year 
lease. 

652
00:39:16,100 --> 00:39:22,000
So And it for the long haul. 
And yeah, so I think I think 

653
00:39:22,000 --> 00:39:28,600
you're going to be just fine. 
And, and then so a couple, 

654
00:39:28,600 --> 00:39:31,700
couple more questions and I 
guess I this is kind of all 

655
00:39:31,700 --> 00:39:35,400
wrapped in one but what would 
you say was your biggest mistake

656
00:39:35,400 --> 00:39:37,800
or failure? 
Something that you could look 

657
00:39:37,800 --> 00:39:41,500
back and go that one hurt that 
would hurt a little bit, you 

658
00:39:41,500 --> 00:39:43,900
know, like was there anything 
that you experience like that? 

659
00:39:47,400 --> 00:39:54,300
I thought a little bit about 
that and I think that Hiring the

660
00:39:54,300 --> 00:40:02,300
wrong people, potentially can be
a mistake and then hiring 

661
00:40:02,300 --> 00:40:06,300
friends, I think it's hard. 
So initially, when I started 

662
00:40:06,300 --> 00:40:12,800
out, you know, my friends were 
willing to come, help me and and

663
00:40:12,800 --> 00:40:14,300
then I became hard to be their 
boss. 

664
00:40:14,300 --> 00:40:18,000
Sometimes you know, it's hard to
be a friend and Abbas I would 

665
00:40:18,000 --> 00:40:23,500
say in the future. 
I actually have somebody that's 

666
00:40:23,500 --> 00:40:26,800
helping me higher stuff so she 
does. 

667
00:40:26,800 --> 00:40:31,200
She's like a Headhunter but 
she's also part of our my 

668
00:40:31,200 --> 00:40:36,000
leadership organization. 
So she really understands the 

669
00:40:36,000 --> 00:40:39,300
personality and the core values 
that we have as a company. 

670
00:40:39,300 --> 00:40:46,100
And so she's able to find like 
the right people that are going 

671
00:40:46,100 --> 00:40:50,700
to be a good fit for us. 
And I think that's crucial to 

672
00:40:50,700 --> 00:40:55,600
the biggest takes maybe hiring 
the wrong people and not that 

673
00:40:55,600 --> 00:40:59,600
I've had anybody that's been 
necessarily wrong. 

674
00:40:59,600 --> 00:41:05,200
I just meant that we got to make
sure that everybody's willing to

675
00:41:07,200 --> 00:41:09,000
ride the bus with us if you so 
to speak. 

676
00:41:09,000 --> 00:41:12,000
You know, and work as many hours
that need to be worked to get 

677
00:41:12,000 --> 00:41:16,800
the job done. 
And I think that's kind of the 

678
00:41:16,800 --> 00:41:20,100
biggest thing that that I would 
say, moving forward. 

679
00:41:20,100 --> 00:41:23,100
I'm, I'd always have somebody 
even though it's expensive to 

680
00:41:23,107 --> 00:41:25,600
hire somebody to help you hire 
people. 

681
00:41:26,000 --> 00:41:32,600
It's just you can You so much 
time and effort and money if 

682
00:41:32,600 --> 00:41:35,400
it's the wrong person. 
Mmm. 

683
00:41:35,700 --> 00:41:40,300
That's really good. 
So many nuggets so many nuggets.

684
00:41:40,300 --> 00:41:44,000
Maybe. 
And so the other. 

685
00:41:44,000 --> 00:41:48,100
So another question that I had 
and this is kind of for future 

686
00:41:48,100 --> 00:41:50,500
goal planning and we're hearing 
that like you're moving into 

687
00:41:50,500 --> 00:41:52,300
your new building. 
When does that happen? 

688
00:41:52,600 --> 00:41:54,600
Then the move. 
Yeah, the end of December. 

689
00:41:54,600 --> 00:42:01,300
So we're hoping to start January
321 and our new space and for 

690
00:42:01,300 --> 00:42:03,800
eight years. 
So, in the next five years, 

691
00:42:04,100 --> 00:42:05,900
where do you see your business? 
Next? 

692
00:42:05,900 --> 00:42:07,900
10 years. 
Where do you see your business? 

693
00:42:08,000 --> 00:42:10,600
Just just throw out, like, just 
some thoughts? 

694
00:42:11,000 --> 00:42:14,500
Yeah, I mean, I don't think that
we're, we're going to be 

695
00:42:14,600 --> 00:42:18,200
expanding other locations. 
I really just want to build this

696
00:42:18,300 --> 00:42:24,900
particular practice up. 
We have for treatment rooms and 

697
00:42:25,600 --> 00:42:31,100
I think that's plenty. 
Expand, it would be opening up 

698
00:42:31,100 --> 00:42:36,000
on Saturdays potentially. 
So I see us offering that in the

699
00:42:36,008 --> 00:42:39,400
future. 
I like to do after hours as 

700
00:42:39,400 --> 00:42:42,600
well, because I think it's 
important for working people. 

701
00:42:44,200 --> 00:42:47,600
So Saturday appointment, maybe 
expanding more like that, over 

702
00:42:47,600 --> 00:42:54,200
the next five years and we are 
probably going to be looking for

703
00:42:54,200 --> 00:42:58,000
another nurse practitioner in 
Aesthetics in the future. 

704
00:42:59,400 --> 00:43:02,000
Because right now, that's that's
kind of my job and 

705
00:43:02,000 --> 00:43:06,500
responsibility is Aesthetics and
Orthopedics. 

706
00:43:06,900 --> 00:43:11,600
So we have our product is broken
down into three main areas, 

707
00:43:12,600 --> 00:43:17,200
Aesthetics Orthopedics, and then
hormone management and health 

708
00:43:17,200 --> 00:43:19,200
and wellness. 
So that would include Gynecology

709
00:43:19,200 --> 00:43:21,900
exams. 
So that's the nurse 

710
00:43:21,900 --> 00:43:24,900
practitioner, I just hired. 
That's what her job is going to 

711
00:43:24,900 --> 00:43:28,000
be is to run the hormone and 
Health and Wellness. 

712
00:43:28,200 --> 00:43:31,700
Program for office. 
So I like the fact that people 

713
00:43:31,700 --> 00:43:39,300
have a very specific goal and 
so, my job would be, you know, 

714
00:43:39,500 --> 00:43:44,400
to help her rise to her 
potential there and then 

715
00:43:44,700 --> 00:43:49,000
hopefully she will exceed, you 
know, in that area right now, 

716
00:43:49,000 --> 00:43:51,200
it's almost too much for me to 
handle. 

717
00:43:51,900 --> 00:43:55,300
I have over 95, patients, and 
that program right now, that 

718
00:43:55,300 --> 00:43:57,500
doesn't include all the joint 
injections and aesthetic 

719
00:43:57,500 --> 00:43:58,700
procedures. 
I do. 

720
00:43:59,000 --> 00:44:03,500
So I'm just really tapped out 
and definitely hiring more staff

721
00:44:03,500 --> 00:44:06,100
is going to be our Five-Year 
Plan. 

722
00:44:06,200 --> 00:44:11,000
And I think this new space will 
allow us to do that, and I 

723
00:44:11,000 --> 00:44:13,900
couldn't have made these 
decisions without Anthony. 

724
00:44:15,200 --> 00:44:19,300
He's my CFO that I work with. 
I've never actually met him, but

725
00:44:19,300 --> 00:44:24,100
we do everything on the phone. 
And, you know, he's given me the

726
00:44:24,100 --> 00:44:27,600
confidence to say, you know, 
Wendy what you're doing. 

727
00:44:28,200 --> 00:44:33,500
Is working, but you cannot grow 
without number one moving space 

728
00:44:33,900 --> 00:44:36,300
and number two hiring more 
staff. 

729
00:44:36,800 --> 00:44:40,700
And so it's nice to kind of get 
that green light from a 

730
00:44:40,700 --> 00:44:44,800
financial officer to say. 
Okay, these are my books for the

731
00:44:44,800 --> 00:44:46,600
last three years. 
No way. 

732
00:44:46,900 --> 00:44:50,000
What do you think? 
And and I think just hiring 

733
00:44:50,000 --> 00:44:54,500
people like that to help you 
make decisions. 

734
00:44:54,700 --> 00:44:57,900
As you know, I don't have, I 
don't have all that knowledge. 

735
00:44:58,100 --> 00:45:00,300
You know, I am not a business 
major. 

736
00:45:01,100 --> 00:45:03,900
So I think that's really 
important for the future. 

737
00:45:04,300 --> 00:45:08,300
So we have not set our actual 
Financial five-year goals or 

738
00:45:08,300 --> 00:45:11,800
tenure goals. 
But my goal is to work, at least

739
00:45:11,900 --> 00:45:15,800
eight to ten more years and then
I don't know if, you know, my 

740
00:45:15,800 --> 00:45:20,300
daughter, my middle daughter. 
Ashley she's actually a nurse 

741
00:45:20,300 --> 00:45:22,500
right? 
Ash says she's over at Shands. 

742
00:45:22,900 --> 00:45:25,200
She works in the vascular 
through a Sakai see you. 

743
00:45:25,600 --> 00:45:28,000
So, you know, hopefully one day 
she'll want. 

744
00:45:28,300 --> 00:45:31,900
Take over the practice and I'll 
already have people in place 

745
00:45:31,900 --> 00:45:35,300
that are are used to doing, you 
know, the job at, they'll want 

746
00:45:35,300 --> 00:45:37,400
to keep keep working long. 
Past me. 

747
00:45:38,500 --> 00:45:41,300
Yeah, it sounds like you're 
planning on retiring at some 

748
00:45:41,300 --> 00:45:43,000
point. 
Yeah, 35. 

749
00:45:43,000 --> 00:45:48,700
So, you know, 10 years I would 
hope to be able to step back and

750
00:45:48,700 --> 00:45:51,800
let somebody else run it. 
Yeah. 

751
00:45:51,800 --> 00:45:53,900
Good for you. 
That's really cool. 

752
00:45:54,100 --> 00:45:57,500
You know, one of the things 
Wendy that I really liked about 

753
00:45:57,600 --> 00:46:03,000
how You've talked so well about 
people, other MD's Dio's that 

754
00:46:03,000 --> 00:46:06,500
you've trained with. 
I think there's this culture 

755
00:46:06,500 --> 00:46:10,700
where nurse practitioners are 
almost set as Rivals against MDS

756
00:46:10,700 --> 00:46:15,500
or Dio's and different areas and
Fields and hearing you talk. 

757
00:46:15,600 --> 00:46:19,400
I just think see there's enough 
of the pie for all of us. 

758
00:46:19,400 --> 00:46:21,700
We are not at odds with one 
another. 

759
00:46:21,700 --> 00:46:23,600
We do not need to be fighting 
over this. 

760
00:46:23,600 --> 00:46:27,700
There's enough work for all of 
us and hearing you talk. 

761
00:46:28,100 --> 00:46:33,600
Out being in collaboration with 
these docks and other nurse 

762
00:46:33,600 --> 00:46:39,200
practitioners is, I think really
inspiring for other nurses and 

763
00:46:39,200 --> 00:46:45,200
nurse practitioners to hear that
we are not in war with other 

764
00:46:45,200 --> 00:46:47,600
professions. 
We are all, we are all working 

765
00:46:47,600 --> 00:46:50,700
for the same goal, which is 
patient, care getting people, 

766
00:46:50,700 --> 00:46:53,300
access to care. 
We want to make a living, yes, 

767
00:46:53,500 --> 00:46:55,700
but that really is like our 
goal. 

768
00:46:55,700 --> 00:47:00,100
And so I really like Like that, 
you that your mindset is on 

769
00:47:00,100 --> 00:47:03,100
that, something that I really am
in miring from our conversation 

770
00:47:03,100 --> 00:47:06,100
today. 
So, thank you for just being 

771
00:47:06,100 --> 00:47:08,200
yourself and that being part of 
who you are. 

772
00:47:08,900 --> 00:47:11,800
Well, thank you. 
I do think it's important to 

773
00:47:12,600 --> 00:47:16,400
maintain those relationships and
do everything in your power to 

774
00:47:17,900 --> 00:47:20,200
educate. 
Educate them about what you're 

775
00:47:20,200 --> 00:47:25,000
doing and, you know, not being 
afraid to ask their opinion. 

776
00:47:25,000 --> 00:47:26,400
Like what do you think about 
this? 

777
00:47:27,300 --> 00:47:29,300
I work for. 
Closely with some doctors that 

778
00:47:29,300 --> 00:47:33,200
she ends orthopedic doctors, 
that they know me and I know 

779
00:47:33,200 --> 00:47:37,200
them and we have mutual respect 
for each other and I think 

780
00:47:37,500 --> 00:47:41,300
there's practitioners have come 
a long way because I don't think

781
00:47:41,300 --> 00:47:45,700
it was always the case. 
But I think the more that you 

782
00:47:46,200 --> 00:47:52,100
asked, you know, for suggestions
and what do you think about this

783
00:47:52,100 --> 00:47:56,700
and and referring to them? 
You know, I think setting up a 

784
00:47:56,707 --> 00:48:02,300
referral Network. 
With other providers that you, 

785
00:48:02,900 --> 00:48:06,300
you know, respect and admire I 
think is key. 

786
00:48:07,300 --> 00:48:11,300
Yeah, yeah, I agree. 
I really think that's, that's 

787
00:48:11,300 --> 00:48:13,900
huge. 
All right. 

788
00:48:13,900 --> 00:48:17,800
So the final part is our rapid 
fire questions which you were 

789
00:48:17,800 --> 00:48:20,100
like you, I gave you a little 
bit of prep on these, but not 

790
00:48:20,100 --> 00:48:21,500
all of them. 
So some of them are going to be 

791
00:48:21,500 --> 00:48:24,700
kind of funny but also like, you
know, just a little thing that 

792
00:48:24,700 --> 00:48:30,000
we're going to do on the show. 
So what is The last great TV 

793
00:48:30,800 --> 00:48:36,300
show that you watched. 
Could it be Netflix? 

794
00:48:37,900 --> 00:48:42,800
Absolutely. 
It's the Queen's is a gimlet. 

795
00:48:43,300 --> 00:48:45,500
Oh yeah, the chest you ever get 
the chance? 

796
00:48:45,900 --> 00:48:55,500
Yeah, yeah, yeah, yeah, again 
empowering women which was kind 

797
00:48:55,500 --> 00:48:58,400
of cool. 
She was really an expert at 

798
00:48:58,400 --> 00:49:02,200
which she did, which was playing
chess and I loved it. 

799
00:49:03,400 --> 00:49:05,900
Awesome. 
And how do you know? 

800
00:49:05,900 --> 00:49:08,300
I think you kind of touched on 
this but you stay connected to 

801
00:49:08,300 --> 00:49:11,700
the community and I heard you 
say earlier in the podcast that 

802
00:49:11,700 --> 00:49:18,600
you go out and do like, seminars
for the community, is that true?

803
00:49:18,600 --> 00:49:20,100
Like, can you describe that a 
little bit? 

804
00:49:21,300 --> 00:49:24,000
I would love to do community 
seminars. 

805
00:49:24,800 --> 00:49:29,200
But mainly it's with providers. 
So chiropractors and physical 

806
00:49:29,200 --> 00:49:31,800
therapists kind of educating 
them about what we do. 

807
00:49:32,800 --> 00:49:35,600
But yes, I, you know, I think 
that's one of the beauties of 

808
00:49:35,600 --> 00:49:37,600
nursing is. 
We'd love to educate. 

809
00:49:37,900 --> 00:49:42,000
We love to talk to people, and 
we're comfortable, talking to 

810
00:49:42,000 --> 00:49:45,300
people. 
And so, yeah, I love to do that.

811
00:49:47,000 --> 00:49:49,200
And what self-care goal do you 
prioritize? 

812
00:49:50,600 --> 00:49:57,300
How do you say exercise? 
You know, I think having the 

813
00:49:57,300 --> 00:50:02,800
drive and the ability to do a 
full Ironman last year, that, 

814
00:50:03,100 --> 00:50:07,300
that was in the midst of trying 
to run a run, a practice. 

815
00:50:08,300 --> 00:50:11,300
Oh, I don't know. 
I think setting goals for 

816
00:50:11,300 --> 00:50:16,900
yourself, whatever they are for 
me, they're usually Health 

817
00:50:16,900 --> 00:50:19,500
oriented goals, like, 
exercising. 

818
00:50:20,500 --> 00:50:24,000
It's really important. 
And last one. 

819
00:50:24,000 --> 00:50:25,500
What advice do you have for the 
MPS? 

820
00:50:25,500 --> 00:50:27,300
Are our ends that are thinking 
about starting their own 

821
00:50:27,300 --> 00:50:32,700
business? 
I think definitely getting 

822
00:50:32,700 --> 00:50:37,600
involved with the leadership 
group and having maybe a 

823
00:50:37,600 --> 00:50:41,300
business coach beforehand. 
So, I worked with a business 

824
00:50:41,300 --> 00:50:45,100
coach and he always told me, I 
sort of put the cart before the 

825
00:50:45,100 --> 00:50:49,600
horse would have been better to 
probably. 

826
00:50:51,100 --> 00:50:55,900
You know, have things laid out a
little bit better as far as 

827
00:50:57,000 --> 00:51:00,100
structure and plan and things 
like that. 

828
00:51:00,400 --> 00:51:06,700
I just sort of jumped into it, 
so yeah, preparation. 

829
00:51:06,900 --> 00:51:08,500
Yeah. 
I work with surgeons and so, 

830
00:51:08,600 --> 00:51:13,200
they always say, preparations is
like 90% of the surgery like 

831
00:51:13,200 --> 00:51:16,200
having the right stuff on the 
table, being ready for the type 

832
00:51:16,200 --> 00:51:19,700
of surgery, you're going to do 
all the stuff to be prepared and

833
00:51:19,700 --> 00:51:24,700
then they're like Last five to 
ten percent of it is the prep 

834
00:51:24,700 --> 00:51:26,600
like are like actually doing it.
All right. 

835
00:51:26,600 --> 00:51:29,500
It's actually like doing the 
procedure and so, yeah, you're 

836
00:51:29,500 --> 00:51:31,500
right. 
The prep is the big part. 

837
00:51:31,500 --> 00:51:36,000
So, thank you again. 
For the interview. 

838
00:51:36,000 --> 00:51:39,200
When D, it has been awesome 
talking to you. 

839
00:51:40,800 --> 00:51:44,900
I'm just astounded at how 
incredible, as you said badass. 

840
00:51:44,900 --> 00:51:49,100
You are you really are 
incredible. 

841
00:51:49,100 --> 00:51:52,400
So I have enjoyed this 
conversation and I would like to

842
00:51:52,408 --> 00:51:54,600
go ahead and give you an 
opportunity where people can 

843
00:51:54,600 --> 00:51:57,000
find you if they're interested 
in your services. 

844
00:51:58,100 --> 00:52:04,900
I got the pr p r e NG re GE 
n.com. 

845
00:52:04,900 --> 00:52:08,000
I'll put that in our show notes 
so if people want to go there, 

846
00:52:08,000 --> 00:52:11,900
they can find your practice and 
kind of look you up. 

847
00:52:12,400 --> 00:52:15,600
Or if there's anything else you 
wanted to kind of share about 

848
00:52:15,600 --> 00:52:18,000
your practice, give you 
opportunity to do that. 

849
00:52:18,100 --> 00:52:22,300
Yeah, I think our website is You
know, I spent a lot of time and 

850
00:52:22,300 --> 00:52:27,900
energy we have videos on there 
that go through our procedures. 

851
00:52:27,900 --> 00:52:29,700
So it's just like doing a 
consult with me. 

852
00:52:30,500 --> 00:52:34,600
So that is probably the most 
accurate information and so like

853
00:52:34,600 --> 00:52:39,000
you said you can Google us 
through PRP regeneration 

854
00:52:39,000 --> 00:52:43,000
Specialist or you can do PRP 
region.com. 

855
00:52:43,800 --> 00:52:46,700
Yep. 
And you've got a bunch of 

856
00:52:46,700 --> 00:52:49,900
reviews and you're currently 
five stars on Google so you're 

857
00:52:49,900 --> 00:52:52,300
doing Something right, keep it 
up. 

858
00:52:52,800 --> 00:52:55,300
You really are okay. 
Anna again. 

859
00:52:55,300 --> 00:52:57,600
Thank you for tuning in to the 
doctor nurse podcast. 

860
00:52:57,600 --> 00:53:00,700
Please Subscribe. 
Leave a glowing review or share 

861
00:53:00,700 --> 00:53:03,100
the show. 
We are on Instagram and Facebook

862
00:53:03,100 --> 00:53:06,100
so please reach out to join the 
online community and get free 

863
00:53:06,100 --> 00:53:08,400
resources. 
Check out the show notes for 

864
00:53:08,400 --> 00:53:10,600
more information on Wendy's 
business and reach out the 

865
00:53:10,600 --> 00:53:14,600
doctors podcast for interviews. 
Thank you for listening. 

866
00:53:15,700 --> 00:53:17,700
Well, we're at the end of our 
time together. 

867
00:53:17,800 --> 00:53:20,000
I hope you enjoyed the chat, the
dark Turner's. 

868
00:53:20,200 --> 00:53:22,600
Houses on Instagram. 
So please, follow us there for 

869
00:53:22,600 --> 00:53:25,600
any updates on your podcast and 
send information to follow up. 

870
00:53:25,600 --> 00:53:28,000
On the podcast. 
Please leave a comment down 

871
00:53:28,000 --> 00:53:31,400
below if you like this podcast, 
or if you have another great 

872
00:53:31,400 --> 00:53:33,800
idea for a topic you want to 
hear in the future. 

873
00:53:33,800 --> 00:53:37,100
Thanks for listening. 
And just a reminder, the 

874
00:53:37,100 --> 00:53:39,300
information in this podcast is 
for educational purposes. 

875
00:53:39,300 --> 00:53:43,400
Only and the information should 
not be used in substitute for 

876
00:53:43,400 --> 00:53:46,000
Professional Medical Care by a 
provider. 

877
00:53:46,000 --> 00:53:49,600
The information in this podcast 
does not represent Medical. 

878
00:53:50,300 --> 00:53:52,800
No advice or Services. 
Thanks for listening.

